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7 8 9 <!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https://yoast.com/product/yoast-seo-premium-wordpress/ --> 10 <title>About Trade and Lateral - 25+ Years of SEO & Web Experience</title> 11<style>.flying-press-lazy-bg{background-image:none!important;}</style> 12<link rel='preload' href='https://tradelateral.co.uk/wp-content/uploads/2026/06/trade-logo-white-on-clear-2.svg' as='image' imagesrcset='' imagesizes='' fetchpriority='high'/> 13<link rel='preload' href='https://tradelateral.co.uk/wp-content/cache/flying-press/UcCo3FwrK3iLTcviYwYZ8UA3.woff2' as='font' type='font/woff2' fetchpriority='high' crossorigin='anonymous'><link rel='preload' href='https://tradelateral.co.uk/wp-content/themes/Impreza/fonts/fa-light-300.woff2?ver=9.4' as='font' type='font/woff2' fetchpriority='high' crossorigin='anonymous'><link rel='preload' href='https://tradelateral.co.uk/wp-content/cache/flying-press/xMQbuFFYT72XzQUpDqW1KX4.woff2' as='font' type='font/woff2' fetchpriority='high' crossorigin='anonymous'> 14 <meta name="description" content="We have grown alongside the digital marketing industry since May 2000. Meet the team who's helping businesses thrive online." /> 15 <link rel="canonical" href="https://tradelateral.co.uk/about/" /> 16 <meta property="og:locale" content="en_US" /> 17 <meta property="og:type" content="article" /> 18 <meta property="og:title" content="About" /> 19 <meta property="og:description" content="We have grown alongside the digital marketing industry since May 2000. Meet the team who's helping businesses thrive online." /> 20 <meta property="og:url" content="https://tradelateral.co.uk/about/" /> 21 <meta property="og:site_name" content="Trade and Lateral Development" /> 22 <meta property="article:modified_time" content="2026-09-24T15:11:46+00:00" /> 23 <meta property="og:image" content="https://tradelateral.co.uk/wp-content/uploads/2026/06/trade-yoast-1200x675-1.gif" /> 24 <meta property="og:image:width" content="1200" /> 25 <meta property="og:image:height" content="675" /> 26 <meta property="og:image:type" content="image/gif" /> 27 <meta name="twitter:card" content="summary_large_image" /> 28 <meta name="twitter:label1" content="Est. reading time" /> 29 <meta name="twitter:data1" content="2 minutes" /> 30
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From deep technical audits and custom digital strategies to precise on-page optimisation, <a href="/seo-services/">we manage your entire search presence</a>. We also <a href="/wordpress-web-design/">build</a>, secure, and <a href="/wordpress-maintenance/">maintain</a> high-performance WordPress websites.</p> 91</div></div><div class="w-separator size_medium"></div><h3 class="w-text"><span class="w-text-h"><span class="w-text-value">The Story</span></span></h3><div class="wpb_text_column"><div class="wpb_wrapper"><p>Trade and Lateral started in May 2000 – a time when faxing and paper flyer drops were all the rage, and no South African saw the need for a business website. Barely anyone used a computer. Outlook Express was about as advanced as it got. Not many people could send more than a black-and-white text email.</p> 92<p><em>Fortunately for us, times have changed!</em></p> 93<p>Trade and Lateral grew alongside the IT industry in South Africa. As people became more familiar with digital marketing, we expanded our service offering. We were learning like everyone else. We made just about every email marketing and website design mistake one can make! As we broke things, we learned to fix them too, and figured out the right ways to get tangible marketing results.</p> 94<p>We’ve moved away from email marketing, and websites are now our primary love. COVID shook the world, and everyone was forced to take their businesses online. eCommerce websites and online shops are now crucial for surviving this precarious world.</p> 95<p>Trade and Lateral has seen an industry rise out of nothing, and we have grown with it. We now have teams in the United Kingdom and South Africa, and service customers from around the world.</p> 96<p>Please <a target="_blank" rel="noopener">get in touch with us</a> if you have any questions or if there’s anything we can do for you.</p> 97</div></div></div></div></div></div></section> 98</main> 99</div> 100<footer id="page-footer" class="l-footer" itemscope itemtype="https://schema.org/WPFooter" style="content-visibility: auto;contain-intrinsic-size: auto 732px;"><section class="l-section wpb_row height_large color_footer-bottom"><div class="l-section-h i-cf"><div class="g-cols vc_row via_grid cols_3 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_top type_default stacking_default"><div class="wpb_column vc_column_container"><div class="vc_column-inner"><div class="w-text us_custom_007bbed6"><span class="w-text-h"><span class="w-text-value">
100United Kingdom</span></span></div><div class="w-separator size_small"></div><div class="wpb_text_column us_custom_558ec5ca"><div class="wpb_wrapper"><p><strong>Trade and Lateral Development Ltd</strong><br /> 10116 The Mall, Surbiton, KT6 4EQ, United Kingdom<br /> 102Email:<span>Â </span><a href="mailto:[email protected]">[email protected]</a></p> 103</div></div><div class="w-separator size_medium"></div><div class="w-text us_custom_007bbed6"><span class="w-text-h"><span class="w-text-value">South Africa</span></span></div><div class="w-separator size_small"></div><div class="wpb_text_column us_custom_558ec5ca"><div class="wpb_wrapper"><p><strong>Trade and Lateral Development (Pty) Ltd</strong><br /> 104<span>Durban, Ballito, KwaZulu-Natal, South Africa<br /> 105</span>Email:<span>Â </span><a href="mailto:[email protected]">[email protected]</a></p> 106</div></div></div></div><div class="wpb_column vc_column_container us_custom_de69c693"><div class="vc_column-inner"><div class="w-text us_custom_3ac7fe98"><span class="w-text-h"><span class="w-text-value">Google Reviews</span></span></div><div class="w-separator size_small"></div><div class="wpb_text_column"><div class="wpb_wrapper"><div class="wp-gr rpi wpac wp-dark" data-id="12787" data-layout="slider" data-exec="false" data-options='{"text_size":"","trans":{"read more":"read more"}}'><div class="grw-row grw-row-m" data-options='{"speed":3,"autoplay":true,"mousestop":true,"breakpoints":""}'><div class="grw-header"><div class="grw-header-inner rpi-flx rpi-row12"><div class="rpi-flx rpi-col8"><div class="wp-google-name"><a href="https://maps.google.com/?cid=3721930592242726669&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA" target="_blank" rel="nofollow noopener">Trade and Lateral Development Ltd</a></div><span class="rpi-stars" style="--rating:5.0">5.0</span><div class="wp-google-powered" role="img" aria-label="powered by Google">powered by <span class="rpi-goog" aria-hidden="true"></span></div><div class="wp-google-wr"><a href="https://search.google.com/local/writereview?placeid=ChIJISVuyu8LdkgRDXdJbSf0pjM" target="_blank" rel="nofollow noopener" onclick="return rplg_leave_review_window.call(this)">review us on<span class="rpi-logo rpi-logo-google" aria-hidden="true"></span></a></div></div></div></div><div class="rpi-slides-root grw-content"><div class="grw-content-inner"><div class="rpi-slides grw-reviews" data-count="5" data-offset="5"><div class="rpi-slide grw-review"><div class="rpi-flx rpi-col12 grw-review-inner grw-backgnd grw-round"><div class="rpi-flx rpi-row12-center"><div class="grw-img-wrap"><img loading="lazy" decoding="async" class="grw-img" src="https://tradelateral.co.uk/wp-content/uploads/2026/06/ChIJISVuyu8LdkgRDXdJbSf0pjM_2165a53793282298304051f1ea911c52.jpg" alt="Kim L. profile picture" width="50" height="50" onerror="if(this.src!='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png')this.src='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png';" fetchpriority="low"></div><div class="rpi-flx rpi-col6"><a href="https://www.google.com/maps/contrib/110874334606343731276/reviews" class="wp-google-name" target="_blank" rel="nofollow noopener">Kim L.</a><div class="wp-google-time" data-time="1768988175" data-lang="en">8 months ago</div></div></div><span class="rpi-stars" style="--rating:5"></span><div class="rpi-flx rpi-col4"><div class="wp-google-feedback grw-scroll" ><span class="wp-google-text">Working with Michelle at Trade and Lateral has been a fantastic experience. She makes the complex world of SEO and web design feel seamless. Her attention to detail and years of experience really shine through in her work. Professional, reliable, and a true expert in her field. Highly recommended!</span></div></div><span class="rpi-logo rpi-logo-google" aria-hidden="true"></span></div></div><div class="rpi-slide grw-review"><div class="rpi-flx rpi-col12 grw-review-inner grw-backgnd grw-round"><div class="rpi-flx rpi-row12-center"><div class="grw-img-wrap"><img loading="lazy" decoding="async" class="grw-img" src="https://tradelateral.co.uk/wp-content/uploads/2026/06/ChIJISVuyu8LdkgRDXdJbSf0pjM_c463c3edb1d4e00c929e6a148e75d5b1.jpg" alt="Shereen M. profile picture" width="50" height="50" onerror="if(this.src!='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png')this.src='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png';" fetchpriority="low"></div><div class="rpi-flx rpi-col6"><a href="https://www.google.com/maps/contrib/102790515841953412018/reviews" class="wp-google-name" target="_blank" rel="nofollow noopener">Shereen M.</a><div class="wp-google-time" data-time="1740409030" data-lang="en">2 years ago</div></div></div><span class="rpi-stars" style="--rating:5"></span><div class="rpi-flx rpi-col4"><div class="wp-google-feedback grw-scroll" ><span class="wp-google-text">
106Having my website designed, developed, and maintained by Trade and Lateral Development has been excellent from the start. Professional and creative, my website has been extremely effective, and I have really enjoyed working with Michelle. Highly recommended!</span></div></div><span class="rpi-logo rpi-logo-google" aria-hidden="true"></span></div></div><div class="rpi-slide grw-review"><div class="rpi-flx rpi-col12 grw-review-inner grw-backgnd grw-round"><div class="rpi-flx rpi-row12-center"><div class="grw-img-wrap"><img loading="lazy" decoding="async" class="grw-img" src="https://tradelateral.co.uk/wp-content/uploads/2026/06/ChIJISVuyu8LdkgRDXdJbSf0pjM_31c5f46345f7b6c31711b4136b2cfedd.jpg" alt="Brett F. profile picture" width="50" height="50" onerror="if(this.src!='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png')this.src='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png';" fetchpriority="low"></div><div class="rpi-flx rpi-col6"><a href="https://www.google.com/maps/contrib/110136282383921101738/reviews" class="wp-google-name" target="_blank" rel="nofollow noopener">Brett F.</a><div class="wp-google-time" data-time="1740138417" data-lang="en">2 years ago</div></div></div><span class="rpi-stars" style="--rating:5"></span><div class="rpi-flx rpi-col4"><div class="wp-google-feedback grw-scroll" ><span class="wp-google-text">I have had the pleasure of working with Michelle for the past 15 years, and her expertise in web design and email marketing has been invaluable to my business. She has designed three websites for me, each one beautifully crafted, highly functional, and tailored to my specific needs. Her attention to detail is incredible, and her professionalism and dedication are truly unmatched. Beyond web design, Michelle has also managed my email marketing campaigns with outstanding results, consistently delivering high ROI. She understands branding, user experience, and digital marketing strategies at an exceptional level. I highly recommend her and her services to anyone looking for a skilled, reliable, and results-driven web designer and marketing expert.</span></div></div><span class="rpi-logo rpi-logo-google" aria-hidden="true"></span></div></div><div class="rpi-slide grw-review"><div class="rpi-flx rpi-col12 grw-review-inner grw-backgnd grw-round"><div class="rpi-flx rpi-row12-center"><div class="grw-img-wrap"><img loading="lazy" decoding="async" class="grw-img" src="https://tradelateral.co.uk/wp-content/uploads/2026/06/ChIJISVuyu8LdkgRDXdJbSf0pjM_b94f3a5fd1bec5e99dafb77347ee8ca8.jpg" alt="Dale N. profile picture" width="50" height="50" onerror="if(this.src!='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png')this.src='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png';" fetchpriority="low"></div><div class="rpi-flx rpi-col6"><a href="https://www.google.com/maps/contrib/113616818600552441849/reviews" class="wp-google-name" target="_blank" rel="nofollow noopener">Dale N.</a><div class="wp-google-time" data-time="1740122179" data-lang="en">2 years ago</div></div></div><span class="rpi-stars" style="--rating:5"></span><div class="rpi-flx rpi-col4"><div class="wp-google-feedback grw-scroll" ><span class="wp-google-text">Working with Michelle and the team at Trade and Lateral has been an absolute game-changer for Skylighter Fireworks. From the outset, they provided a fresh, modern redesign that truly reflects our brand, coupled with a strategic SEO approach that has significantly boosted our online visibility. Their expertise and ongoing support across our multiple brands have been second to none. Michelle's attention to detail, responsiveness, and commitment to delivering results have made the entire process seamless. Weâve seen noticeable improvements in our search rankings, user engagement, and overall web performance. If youâre looking for a team that genuinely understands digital marketing, branding, and SEO, we highly recommend Trade and Lateral. A fantastic experience from start to finish!</span></div></div><span class="rpi-logo rpi-logo-google" aria-hidden="true"></span></div></div><div class="rpi-slide grw-review"><div class="rpi-flx rpi-col12 grw-review-inner grw-backgnd grw-round"><div class="rpi-flx rpi-row12-center"><div class="grw-img-wrap"><img loading="lazy" decoding="async" class="grw-img" src="https://tradelateral.co.uk/wp-content/uploads/2026/06/ChIJISVuyu8LdkgRDXdJbSf0pjM_27e8c5cbd7fb21da6809e9867fb8e3af.jpg" alt="suzy B. profile picture" width="50" height="50" onerror="if(this.src!='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png')this.src='https://tradelateral.co.uk/wp-content/plugins/widget-google-reviews/assets/img/guest.png';" fetchpriority="low"></div><div class="rpi-flx rpi-col6"><a href="https://www.google.com/maps/contrib/107922655842915102792/reviews" class="wp-google-name" target="_blank" rel="nofollow noopener">suzy B.</a><div class="wp-google-time" data-time="1740066568" data-lang="en">2 years ago</div></div></div><span class="rpi-stars" style="--rating:5"></span><div class="rpi-flx rpi-col4"><div class="wp-google-feedback grw-scroll" ><span class="wp-google-text">Michelle has really been a lifesaver for my website design, management, tech support and wonderful website professional care. I came to her after my husband and business partner passed away and needed solid website rebranding advice and deep tech assistance. She whipped up a new design to accommodate changes and has continued fir the past four years to ensure the good health of my website running the e-commerce smoothly, design updates, software updates and fighting off the hacking ninjas like a pro! She also teaches me how to run my website most kindly with pdf tutorials as I am nit very tech savvy! She is patient and kind and very knowledgeable in this specialized highly competitive field. I am so grateful to her truly. Even when I was living and working based in America she managed to respond timeously always with positive and professional solutions despite our time zones. I highly recommend Michelle for her conscientious professional manner and positive I can do attitude. Itâs sincerely a pleasure to have her run my website offering me complete peace of mind because she is so brilliant at what she does. And working with a dynamic woman is always the best choice!</span></div></div><span class="rpi-logo rpi-logo-google" aria-hidden="true"></span></div></div></div></div></div></div>
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vendor: 1 bytes, line 131
131
132<script>(function(){function c(){var b=a.contentDocument||(a.contentWindow&&a.contentWindow.document);if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'a481109d482d3eb5',t:'MTc5MTU4NzQ5MQ=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script>
132</body> 133</html> 134<!-- Powered by FlyingPress for lightning-fast performance. Learn more: https://flyingpress.com. Cached at 1790857921 -->
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.