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1-.77-.56l.881-5.139a2.122 2.122 0 0 0-.611-1.879L2.16 9.795a.53.53 0 0 1 .294-.906l5.165-.755a2.122 2.122 0 0 0 1.597-1.16z"></path></svg><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-star w-3 h-3 text-yellow-400 fill-yellow-400"><path d="M11.525 2.295a.53.53 0 0 1 .95 0l2.31 4.679a2.123 2.123 0 0 0 1.595 1.16l5.166.756a.53.53 0 0 1 .294.904l-3.736 3.638a2.123 2.123 0 0 0-.611 1.878l.882 5.14a.53.53 0 0 1-.771.56l-4.618-2.428a2.122 2.122 0 0 0-1.973 0L6.396 21.01a.53.53 0 0 1-.77-.56l.881-5.139a2.122 2.122 0 0 0-.611-1.879L2.16 9.795a.53.53 0 0 1 .294-.906l5.165-.755a2.122 2.122 0 0 0 1.597-1.16z"></path></svg><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-star w-3 h-3 text-yellow-400 fill-yellow-400"><path d="M11.525 2.295a.53.53 0 0 1 .95 0l2.31 4.679a2.123 2.123 0 0 0 1.595 1.16l5.166.756a.53.53 0 0 1 .294.904l-3.736 3.638a2.123 2.123 0 0 0-.611 1.878l.882 5.14a.53.53 0 0 1-.771.56l-4.618-2.428a2.122 2.122 0 0 0-1.973 0L6.396 21.01a.53.53 0 0 1-.77-.56l.881-5.139a2.122 2.122 0 0 0-.611-1.879L2.16 9.795a.53.53 0 0 1 .294-.906l5.165-.755a2.122 2.122 0 0 0 1.597-1.16z"></path></svg></div></div></div><p class="text-sm text-clean-black/80 italic">"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."</p></div></div></div></div></header><main class="min-h-screen bg-white pb-20"><header class="bg-[#015956] py-12 md:py-16"><div class="mx-auto max-w-5xl px-4 sm:px-6"><div class="grid gap-8 md:grid-cols-[minmax(0,1fr)_24rem] md:items-end"><div><h1 class="max-w-[14ch] font-bebas text-5xl leading-[0.98] tracking-normal text-white md:text-7xl">PPC and 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109<p class="mt-5 max-w-[62ch] font-noto text-lg leading-8 text-[#d3eae6]">Practical articles on paid search, paid social, programmatic advertising, measurement and AI commerce from Clean Digital specialists.</p></div><div><label for="blog-search" class="mb-2 block font-noto text-sm font-bold tracking-normal text-white">Search articles</label><div class="relative"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search pointer-events-none absolute left-3 top-1/2 h-4 w-4 -translate-y-1/2 text-[#667085]" aria-hidden="true"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.3-4.3"></path></svg><input id="blog-search" type="search" placeholder="Google Ads, tracking, programmatic..." class="h-12 w-full bg-white pl-10 pr-11 font-noto text-base tracking-normal text-[#101828] shadow-sm outline-none placeholder:text-[#98a2b3] focus:ring-2 focus:ring-[#015956]" value=""></div></div></div></div></header><section aria-label="Article topics" class="border-b border-[#d9e2e1] bg-white"><div class="scrollbar-none mx-auto flex max-w-5xl gap-1 overflow-x-auto px-4 sm:px-6"><button type="button" aria-pressed="true" class="shrink-0 border-b-2 px-4 py-4 font-noto text-sm font-bold tracking-normal border-[#015956] text-[#015956]">All articles</button><button type="button" aria-pressed="false" class="shrink-0 border-b-2 px-4 py-4 font-noto text-sm font-bold tracking-normal border-transparent text-[#667085] hover:text-[#101828]">Paid search</button><button type="button" aria-pressed="false" class="shrink-0 border-b-2 px-4 py-4 font-noto text-sm font-bold tracking-normal border-transparent text-[#667085] hover:text-[#101828]">Paid social</button><button type="button" aria-pressed="false" class="shrink-0 border-b-2 px-4 py-4 font-noto text-sm font-bold tracking-normal border-transparent text-[#667085] hover:text-[#101828]">Programmatic</button><button type="button" aria-pressed="false" class="shrink-0 border-b-2 px-4 py-4 font-noto text-sm font-bold tracking-normal border-transparent text-[#667085] hover:text-[#101828]">Data and measurement</button><button type="button" aria-pressed="false" class="shrink-0 border-b-2 px-4 py-4 font-noto text-sm font-bold tracking-normal border-transparent text-[#667085] hover:text-[#101828]">AI and commerce</button><button type="button" aria-pressed="false" class="shrink-0 border-b-2 px-4 py-4 font-noto text-sm font-bold tracking-normal border-transparent text-[#667085] hover:text-[#101828]">Agency and business</button></div></section><div class="mx-auto max-w-5xl px-4 py-10 sm:px-6 md:py-14"><article class="grid overflow-hidden bg-[#101828] md:grid-cols-[minmax(0,1fr)_minmax(22rem,0.85fr)]"><a class="group relative min-h-64 overflow-hidden md:min-h-[26rem]" href="/blog/how-to-get-your-products-into-chatgpt-shopping"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/chatgpt-shopping-ads-clean-digital-ppc-agency-scotland-lkrxo.webp" alt="" width="900" height="600" decoding="async" class="absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->Get Your Products into ChatGPT Shopping</span></a><div class="flex flex-col justify-center p-7 md:p-10"><p class="font-noto text-sm font-bold uppercase tracking-[0.08em] text-[#9fc6c3]">Featured article</p><h2 class="mt-3 font-bebas text-4xl leading-none tracking-normal text-white md:text-5xl"><a class="hover:underline focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-white" href="/blog/how-to-get-your-products-into-chatgpt-shopping">Get Your Products into ChatGPT Shopping</a></h2><p class="mt-5 line-clamp-4 font-noto text-base leading-7 text-[#d0d5dd]">Most businesses don't have a ChatGPT strategy. Learning how to get your products into ChatGPT Shopping is about to become extremely</p><div class="mt-6 flex flex-wrap items-center gap-4 text-sm text-[#d0d5dd]"><time datetime="2025-06-13T19:58:00.000Z" class="font-noto tracking-normal">13 June 2025</time><span class="font-noto tracking-normal">8 minute read</span></div><div class="mt-5 [&_a]:text-white [&_a]:hover:text-white"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/alex-berish"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-9 w-9" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/alex_final.webp" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Alex Berish</span></a></div><a class="mt-7 inline-flex items-center gap-2 self-start font-noto text-sm font-bold text-white underline decoration-[#557a78] underline-offset-4 hover:decoration-white" href="/blog/how-to-get-your-products-into-chatgpt-shopping">Read the article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></article><div class="mt-14"><div class="flex flex-wrap items-end justify-between gap-4"><div><h2 class="font-bebas text-4xl tracking-normal text-[#101828]">Latest articles</h2><p class="mt-2 font-noto text-sm text-[#667085]">107<!-- --> <!-- -->articles</p></div></div><div class="mt-6 divide-y divide-[#d9e2e1] border-y border-[#d9e2e1]"><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/ai-is-raising-the-bar-for-ppc-creative-not-lowering-it"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/ai-adfdd.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->AI Is Raising the Bar for PPC Creative, Not Lowering It</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-09-28T14:35:00.000Z" class="font-noto tracking-normal">28 Sept 2026</time><span class="font-noto font-semibold tracking-normal text-[#015956]">Paid search</span><span class="font-noto tracking-normal">3 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/ai-is-raising-the-bar-for-ppc-creative-not-lowering-it">AI Is Raising the Bar for PPC Creative, Not Lowering It</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">Using AI, creative teams can now generate more copy, imagery and variations in less time. But speed is not a competitive advantage when every advertiser</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/ryan-mcgauran"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/Headshots%20%285%29.png" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Ryan McGauran</span></a><a aria-label="Read AI Is Raising the Bar for PPC Creative, Not Lowering It" class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/ai-is-raising-the-bar-for-ppc-creative-not-lowering-it">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/why-display-advertising-still-matters-in-ppc-strategies"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/display-advertising-zhsuw.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->Why Display Advertising Still Matters in PPC Strategies</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-08-26T11:18:00.000Z" class="font-noto tracking-normal">26 Aug 2026</time><span class="font-noto font-semibold tracking-normal text-[#015956]">Paid search</span><span class="font-noto tracking-normal">5 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/why-display-advertising-still-matters-in-ppc-strategies">Why Display Advertising Still Matters in PPC Strategies</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">Itâs often seen as inefficient, hard to measure, or something you run because you feel like you should rather than because you actually believe in it. And</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/sean-mcgauran"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/sean%20mcgauran%20transparent%20headshot.png" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Sean McGauran</span></a><a aria-label="Read Why Display Advertising Still Matters in PPC Strategies" class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/why-display-advertising-still-matters-in-ppc-strategies">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/three-years-of-employee-ownership"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/employee-ownership.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->What Three Years of Employee Ownership Looks Like</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-07-17T14:03:00.000Z" class="font-noto tracking-normal">17 Jul 2026</time><span class="font-noto tracking-normal">4 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/three-years-of-employee-ownership">What Three Years of Employee Ownership Looks Like</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">"A company is only as good as its people" A phrase many businesses throw around, but back in May 2023, we decided to truly put our money</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/hannah-pate"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/hannah_final.webp" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Hannah Pate</span></a><a aria-label="Read What Three Years of Employee Ownership Looks Like" class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/three-years-of-employee-ownership">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/the-role-of-creative-in-paid-marketing"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/creative-blog.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->Why Creative Matters in Paid Media</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-07-13T14:19:00.000Z" class="font-noto tracking-normal">13 Jul 2026</time><span class="font-noto font-semibold tracking-normal text-[#015956]">Paid social</span><span class="font-noto tracking-normal">3 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/the-role-of-creative-in-paid-marketing">Why Creative Matters in Paid Media</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">In paid media, data and spend often get all the attention, but the role of creative is often overlooked. Without strong, engaging ads, even the biggest</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/megan-macarthur"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/megan%20macarthur%20clean%20digital%20headshot%20transparent%20%281%29.png" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Megan MacArthur</span></a><a aria-label="Read Why Creative Matters in Paid Media" class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/the-role-of-creative-in-paid-marketing">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/clean-digital-wins-silver-award-why-it-feels-like-gold"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/blogs-website-6-silver-award.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->Clean Digital Wins Silver Award: Why It Feels Like Gold</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-06-26T13:03:00.000Z" class="font-noto tracking-normal">26 Jun 2026</time><span class="font-noto font-semibold tracking-normal text-[#015956]">Agency and business</span><span class="font-noto tracking-normal">3 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/clean-digital-wins-silver-award-why-it-feels-like-gold">Clean Digital Wins Silver Award: Why It Feels Like Gold</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">...more than just fake videos of hamsters riding whales, more than confusing images that look almost realâ¦but not quite! And more than just a</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/hannah-pate"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/hannah_final.webp" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Hannah Pate</span></a><a aria-label="Read Clean Digital Wins Silver Award: Why It Feels Like Gold" class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/clean-digital-wins-silver-award-why-it-feels-like-gold">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/from-data-to-doorstep-your-next-location-is-hiding-in-plain-sight"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/location-3.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->From Data to Doorstep. Your Next Location is Hiding in Plain Sight.</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-06-18T15:43:00.000Z" class="font-noto tracking-normal">18 Jun 2026</time><span class="font-noto tracking-normal">2 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/from-data-to-doorstep-your-next-location-is-hiding-in-plain-sight">From Data to Doorstep. Your Next Location is Hiding in Plain Sight.</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">Starbucks built an entire internal geospatial division to determine where their next cup should be served, layering foot traffic data, drive-time modelling,</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/patrick-mclean"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/patrick_final.webp" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Patrick McLean</span></a><a aria-label="Read From Data to Doorstep. Your Next Location is Hiding in Plain Sight." class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/from-data-to-doorstep-your-next-location-is-hiding-in-plain-sight">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/the-ppc-world-cup-navigating-strategy-during-the-tournament"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/world-cup.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->The PPC World Cup: Navigating Strategy During the Tournament</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-06-12T15:18:00.000Z" class="font-noto tracking-normal">12 Jun 2026</time><span class="font-noto font-semibold tracking-normal text-[#015956]">Paid search</span><span class="font-noto tracking-normal">5 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/the-ppc-world-cup-navigating-strategy-during-the-tournament">The PPC World Cup: Navigating Strategy During the Tournament</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">But while millions of eyes are glued to the world cup pitches, what is happening behind the scenes to your paid media accounts? Major sporting events can</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/hannah-pate"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/hannah_final.webp" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Hannah Pate</span></a><a aria-label="Read The PPC World Cup: Navigating Strategy During the Tournament" class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/the-ppc-world-cup-navigating-strategy-during-the-tournament">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/why-marketing-must-move-from-seasonal-to-signal-led"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/signal-led-dd.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->Why Marketing Must Move from Seasonal to Signal Led</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-05-26T12:12:00.000Z" class="font-noto tracking-normal">26 May 2026</time><span class="font-noto tracking-normal">2 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/why-marketing-must-move-from-seasonal-to-signal-led">Why Marketing Must Move from Seasonal to Signal Led</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">In 2026, demand doesnât follow fixed timelines; it is shaped in real time by weather, trends, economic shifts, and online behavior. To capture</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/david-dye"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/david_final.webp" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">David Dye</span></a><a aria-label="Read Why Marketing Must Move from Seasonal to Signal Led" class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/why-marketing-must-move-from-seasonal-to-signal-led">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/making-the-most-of-first-party-data"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/first-party-data.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->Making The Most Of First-Party Data</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-05-15T15:03:00.000Z" class="font-noto tracking-normal">15 May 2026</time><span class="font-noto font-semibold tracking-normal text-[#015956]">Paid search</span><span class="font-noto tracking-normal">4 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/making-the-most-of-first-party-data">Making The Most Of First-Party Data</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">But what exactly is first-party data, why does it matter, and how can brands harness it to build trust and deliver better advertising? First-party data</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/kirsten-douglas"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/kirsten_final.webp" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Kirsten Douglas</span></a><a aria-label="Read Making The Most Of First-Party Data" class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/making-the-most-of-first-party-data">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article><article class="grid gap-5 py-7 sm:grid-cols-[12rem_minmax(0,1fr)] md:grid-cols-[15rem_minmax(0,1fr)]"><a class="group block overflow-hidden bg-[#eef3f2]" href="/blog/ctr-is-not-dead-its-just-changed-its-outfit"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/ctr-blog.png" alt="" width="480" height="300" loading="lazy" decoding="async" class="aspect-[8/5] h-full w-full object-cover transition-transform duration-300 group-hover:scale-[1.02]"><span class="sr-only">Read <!-- -->CTR Is Not Dead. It's Just Changed Its Outfit.</span></a><div class="min-w-0"><div class="flex flex-wrap items-center gap-x-4 gap-y-2 text-sm text-[#667085]"><time datetime="2026-04-16T15:51:00.000Z" class="font-noto tracking-normal">16 Apr 2026</time><span class="font-noto font-semibold tracking-normal text-[#015956]">Paid search</span><span class="font-noto tracking-normal">7 minute read</span></div><h2 class="mt-2 font-bebas text-3xl leading-[1.05] tracking-normal text-[#101828]"><a class="hover:text-[#015956] hover:underline" href="/blog/ctr-is-not-dead-its-just-changed-its-outfit">CTR Is Not Dead. It's Just Changed Its Outfit.</a></h2><p class="mt-3 line-clamp-2 font-noto text-[15px] leading-6 text-[#475467]">Let me set a scene for you. It's a Tuesday. Someone in a marketing meeting waves their hand and says "Oh, CTR? We don't really look at that</p><div class="mt-4 flex flex-wrap items-center justify-between gap-4"><a class="group/author inline-flex items-center gap-2 text-[#344054] hover:text-[#015956] focu
109s-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#015956] focus-visible:ring-offset-4" href="/blog/authors/melissa-wratt"><span class="relative inline-flex shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#e8efee] text-[#015956] h-7 w-7" aria-hidden="true"><img src="https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/mel_final.png" alt="" width="600" height="600" loading="lazy" decoding="async" class="absolute inset-0 h-full w-full object-cover"></span><span class="text-sm font-noto font-semibold tracking-normal group-hover/author:underline">Melissa Wratt</span></a><a aria-label="Read CTR Is Not Dead. It's Just Changed Its Outfit." class="inline-flex items-center gap-2 font-noto text-sm font-bold tracking-normal text-[#015956] hover:underline" href="/blog/ctr-is-not-dead-its-just-changed-its-outfit">Read article<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></article></div><nav aria-label="Article pages" class="mt-10 flex flex-wrap items-center justify-between gap-4 border-t border-[#d9e2e1] pt-6"><span></span><ol class="flex items-center gap-1"><li><button type="button" aria-current="page" class="inline-flex h-9 min-w-9 items-center justify-center px-2 font-noto text-sm font-bold tracking-normal bg-[#015956] text-white">1</button></li><li><button type="button" class="inline-flex h-9 min-w-9 items-center 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109Arden University PPC enrolments</a></li></ul></div><div class="min-w-0"><h4 class="mb-3.5 font-bebas text-[15px] tracking-[0.12em] text-white">Company</h4><ul class="space-y-2.5"><li><a class="font-noto text-[13px] leading-snug text-white/65 transition-colors hover:text-white" href="/about">About Clean Digital</a></li><li><a class="font-noto text-[13px] leading-snug text-white/65 transition-colors hover:text-white" href="/careers">Careers</a></li><li><a class="font-noto text-[13px] leading-snug text-white/65 transition-colors hover:text-white" href="/employee-ownership">Employee ownership</a></li><li><a class="font-noto text-[13px] leading-snug text-white/65 transition-colors hover:text-white" href="/contact">Contact</a></li></ul></div></div><div class="mt-12 flex flex-wrap items-center gap-x-5 gap-y-2 border-t border-white/10 pt-6 text-[12px]"><span class="font-mono text-[10px] uppercase tracking-[0.18em] text-white/35">Technology</span><a class="font-noto text-white/50 transition-colors hover:text-white" href="/brandguard">BrandGuard</a><a class="font-noto text-white/50 transition-colors hover:text-white" href="/signalpulse">SignalPulse</a><a class="font-noto text-white/50 transition-colors hover:text-white" href="/adintelligence">AdIntelligence</a><a class="font-noto text-white/50 transition-colors hover:text-white" href="/rover">Rover</a></div><div class="mt-6 flex flex-col gap-3 text-[12px] text-white/40 sm:flex-row sm:items-center sm:justify-between"><p class="font-noto">Copyright © <!-- -->2026<!-- --> Clean Digital Ltd. All rights reserved.</p><div class="flex flex-wrap items-center gap-x-5 gap-y-1.5"><a class="font-noto transition-colors hover:text-white" href="/blog">PPC blog</a><a class="font-noto transition-colors hover:text-white" href="/privacy-policy">Privacy policy</a></div></div></div></footer>
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