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13  <title>About GermSmart | Marcos Morales' Veteran-Owned Cleaning Company</title>
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53  <a class="skip-link" href="#main">Skip to content</a>
54  <header class="site-header">
55  <a class="brand brand--logo-only" aria-label="GermSmart Commercial Cleaning home" href="/">
56    <span class="brand-mark">
57      <img src="/assets/customer/logo.png" alt="GermSmart Commercial Cleaning" width="128" height="128" decoding="async">
58    </span>
59    <span class="brand-type">
60      <span>GermSmart <b>Commercial Cleaning</b></span>
61      <small>Accountable commercial cleaning across New York, New Jersey, and Connecticut.</small>
62    </span>
63  </a>
64  <button class="menu-toggle" type="button" aria-expanded="false" aria-controls="primary-menu">
65    <span class="menu-toggle-box" aria-hidden="true">
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73    <div class="nav-item nav-item--about">
74      <div class="nav-item-label">
75        <a class="nav-section-link" href="/about-us/">About</a>
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78      <div class="nav-dropdown nav-dropdown--mega nav-dropdown--two-column" id="about-menu" aria-label="About">
79        <div class="nav-dropdown-group" role="group" aria-labelledby="about-menu-group-1">
80          <p class="nav-group-heading" id="about-menu-group-1">Get to know GermSmart</p>
81          <a href="/about-us/"><span class="nav-link-title">Our Story</span><span class="nav-link-description">Meet the people behind GermSmart.</span></a>
82          <a href="/how-germsmart-operates/"><span class="nav-link-title">How GermSmart Operates</span><span class="nav-link-description">Our approach to oversight and accountability.</span></a>
83        </div>
84        <div class="nav-dropdown-group" role="group" aria-labelledby="about-menu-group-2">
85          <p class="nav-group-heading" id="about-menu-group-2">Our work in practice</p>
86          <a href="/case-studies/nyc-museum-cleaning/"><span class="nav-link-title">NYC Museum Case Study</span><span class="nav-link-description">See a museum cleaning program in action.</span></a>
87        </div>
88      </div>
89    </div>
90    <div class="nav-item nav-item--services">
91      <div class="nav-item-label">
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95      <div class="nav-dropdown nav-dropdown--mega" id="services-menu" aria-label="Services">
96        <div class="nav-dropdown-group" role="group" aria-labelledby="services-menu-group-1">
97          <p class="nav-group-heading" id="services-menu-group-1">Everyday cleaning</p>
98          <a href="/services/commercial-cleaning/"><span class="nav-link-title">Commercial Cleaning</span><span class="nav-link-description">Cleaning programs built around your facility.</span></a>
99          <a href="/services/janitorial-cleaning/"><span class="nav-link-title">Janitorial Cleaning</span><span class="nav-link-description">Routine care for your day-to-day spaces.</span></a>
100          <a href="/services/sanitization/"><span class="nav-link-title">Sanitization</span><span class="nav-link-description">Targeted attention to high-touch surfaces.</span></a>
101        </div>
102        <div class="nav-dropdown-group" role="group" aria-labelledby="services-menu-group-2">
103          <p class="nav-group-heading" id="services-menu-group-2">Floors &amp; surfaces</p>
104          <a href="/services/carpet-cleaning/"><span class="nav-link-title">Carpet Cleaning</span><span class="nav-link-description">Care for carpeted offices and common areas.</span></a>
105          <a href="/services/floor-care/"><span class="nav-link-title">Floor Care Services</span><span class="nav-link-description">Planned maintenance for commercial floors.</span></a>
106          <a href="/services/hard-floor-cleaning/"><span class="nav-link-title">Hard Floor Cleaning</span><span class="nav-link-description">Focused cleaning for hard-surface floors.</span></a>
107        </div>
108        <div class="nav-dropdown-group" role="group" aria-labelledby="services-menu-group-3">
109          <p class="nav-group-heading" id="services-menu-group-3">Specialty cleaning</p>
110          <a href="/services/window-cleaning/"><span class="nav-link-title">Window Cleaning</span><span class="nav-link-description">A clearer view through windows and glass.</span></a>
111          <a href="/services/deep-cleaning/"><span class="nav-link-title">Deep Cleaning</span><span class="nav-link-description">Detailed cleaning beyond the daily routine.</span></a>
112          <a href="/services/event-cleaning/"><span class="nav-link-title">Event Cleaning</span><span class="nav-link-description">Cleaning support around your event.</span></a>
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123          <p class="nav-group-heading" id="industries-menu-group-1">Workplaces &amp; properties</p>
124          <a href="/industries/offices/"><span class="nav-link-title">Offices</span><span class="nav-link-description">Workspaces, meeting rooms and shared areas.</span></a>
125          <a href="/industries/property-management/"><span class="nav-link-title">Property Management</span><span class="nav-link-description">Cleaning for the buildings you manage.</span></a>
126          <a href="/industries/retail-stores/"><span class="nav-link-title">Retail Stores</span><span class="nav-link-description">Customer-facing spaces and back-of-house areas.</span></a>
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129          <p class="nav-group-heading" id="industries-menu-group-2">Health, learning &amp; fitness</p>
130          <a href="/industries/medical-office-clinics/"><span class="nav-link-title">Medical Offices &amp; Clinics</span><span class="nav-link-description">Cleaning for medical office environments.</span></a>
131          <a href="/industries/schools-daycares/"><span class="nav-link-title">Schools &amp; Daycares</span><span class="nav-link-description">Classrooms, shared spaces and school routines.</span></a>
132          <a href="/industries/gyms-fitness-centers/"><span class="nav-link-title">Gyms &amp; Fitness Centers</span><span class="nav-link-description">Workout areas, locker rooms and touchpoints.</span></a>
133        </div>
134        <div class="nav-dropdown-group" role="group" aria-labelledby="industries-menu-group-3">
135          <p class="nav-group-heading" id="industries-menu-group-3">Culture, dining &amp; events</p>
136          <a href="/industries/museums-galleries/"><span class="nav-link-title">Museums &amp; Galleries</span><span class="nav-link-description">Care for visitor spaces and public areas.</span></a>
137          <a href="/industries/restaurants-food-service/"><span class="nav-link-title">Restaurants &amp; Food Service</span><span class="nav-link-description">Cleaning around busy food-service schedules.</span></a>
138          <a href="/industries/event-venues/"><span class="nav-link-title">Event Venues</span><span class="nav-link-description">Keep gathering spaces ready for guests.</span></a>
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144        <a class="nav-section-link" href="/service-areas/">Service Areas</a>
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149          <p class="nav-group-heading" id="service-areas-menu-group-1">New York City</p>
150          <a href="/service-areas/new-york/commercial-janitorial-cleaning-in-brooklyn/"><span class="nav-link-title">Brooklyn</span><span class="nav-link-description">Commercial cleaning across Brooklyn.</span></a>
151          <a href="/service-areas/new-york/queens/"><span class="nav-link-title">Queens</span><span class="nav-link-description">Cleaning programs for Queens facilities.</span></a>
152          <a href="/service-areas/new-york/manhattan/"><span class="nav-link-title">Manhattan</span><span class="nav-link-description">Commercial spaces throughout Manhattan.</span></a>
153          <a href="/service-areas/new-york/bronx/"><span class="nav-link-title">Bronx</span><span class="nav-link-description">Local cleaning for Bronx facilities.</span></a>
154          <a href="/service-areas/new-york/staten-island/"><span class="nav-link-title">Staten Island</span><span class="nav-link-description">Commercial cleaning on Staten Island.</span></a>
155        </div>
156        <div class="nav-dropdown-group" role="group" aria-labelledby="service-areas-menu-group-2">
157          <p class="nav-group-heading" id="service-areas-menu-group-2">Across the tri-state region</p>
158          <a href="/service-areas/new-york/"><span class="nav-link-title">New York</span><span class="nav-link-description">Explore our New York service areas.</span></a>
159          <a href="/service-areas/new-jersey/"><span class="nav-link-title">New Jersey</span><span class="nav-link-description">Explore our New Jersey service areas.</span></a>
160          <a href="/service-areas/connecticut/"><span class="nav-link-title">Connecticut</span><span class="nav-link-description">Explore our Connecticut service areas.</span></a>
161        </div>
162      </div>
163    </div>
164    <a href="/contact-germsmart/">Contact</a>
165  </nav>
166  <a class="header-cta" href="/contact-germsmart/">Get a Fast Free Quote</a>
167</header>
168
169  <main class="about-page" id="main">
170    <section class="about-hero">
171      <div class="about-hero-media" aria-hidden="true">
172        <img src="/assets/about-hero-germsmart-team.webp?v=20260728-about2" alt="" loading="eager" decoding="async">
173      </div>
174      <div class="about-hero-overlay"></div>
175      <div class="about-hero-content">
176        <p class="eyebrow">About GermSmart Commercial Cleaning</p>
177        <h1>One vacuum. One promise. A company built to follow through.</h1>
178        <p>Marcos Morales started GermSmart during the pandemic after seeing too many building managers chase cleaners for answers. Today, his veteran-owned team serves businesses across New York, New Jersey, and Connecticut.</p>
179      </div>
180    </section>
181
182    <section class="about-snapshot" aria-label="Company snapshot">
183      <div class="snapshot-copy">
184        <p class="eyebrow">The short version</p>
185        <h2>We started with a simple belief: clean should feel managed, not chased.</h2>
186      </div>
187      <div class="snapshot-grid">
188        <article>
189          <span>01</span>
190          <b>Where it started</b>
191          <p>Marcos left real estate during the pandemic, bought one vacuum, built a website, and began knocking on doors.</p>
192        </article>
193        <article>
194          <span>02</span>
195          <b>What we learned</b>
196          <p>A clean building is only half the job. Clients also need clear standards, visible proof, and a partner who answers.</p>
197        </article>
198        <article>
199          <span>03</span>
200          <b>Where we are going</b>
201          <p>A stronger local team, more good jobs, and the same owner-led accountability across every facility served.</p>
202        </article>
203      </div>
204    </section>
205
206    <section class="about-founder">
207      <div class="founder-shell">
208        <figure class="owner-portrait">
209          <img src="/assets/team/marcos-morales.webp?v=20260727-about1" alt="Marcos Morales, founder of GermSmart Commercial Cleaning" loading="eager" decoding="async">
210          <figcaption>
211            <span>Founder &amp; CEO</span>
212            <b>Marcos Morales</b>
213            <p>"We built GermSmart around the simple idea that customers should not have to double-check the cleaning or chase the crew for updates."</p>
214          </figcaption>
215        </figure>
216        <div class="founder-card">
217          <p class="eyebrow">Founder story</p>
218          <h2>Why we started</h2>
219          <p class="founder-lead">Before GermSmart, Marcos worked in real estate. He repeatedly watched cleaning companies miss deadlines, skip details, and leave managers wondering whether anyone was listening.</p>
220          <p>When the pandemic changed the world in 2020, he decided to build the company he wished those managers had. He left real estate, bought a vacuum, built a website, and knocked on doors. His mission was simple: clean better, communicate better, and never disappear on a client.</p>
221          <p>Marcos's experience as a United States Marine shaped the way GermSmart operates: arrive prepared, define the standard, check the work, and take responsibility for the outcome.</p>
222          <div class="founder-promise">
223            <span>What that means here</span>
224            <b>Cleaning is the work. Confidence is the real product.</b>
225            <p>For Marcos, a successful visit means the client does not need to inspect behind the crew or send another follow-up email. The work is complete, the details are documented, and the building is ready.</p>
226          </div>
227          <div class="founder-proof-row" aria-label="Founder story focus points">
228            <span>Marine veteran leadership</span>
229            <span>Built in Brooklyn</span>
230            <span>Serving NY, NJ &amp; CT</span>
231          </div>
232        </div>
233      </div>
234    </section>
235
236    <section class="about-standard premium-standard">
237      <div class="standard-copy">
238        <p class="eyebrow">How the story shapes the service</p>
239          <h2>The standard came from the problems Marcos saw firsthand.</h2>
240          <p>Most cleaning problems are management problems in disguise. A hardworking crew can still miss the mark if the scope is vague, the priorities are unclear, or nobody owns the follow-up. GermSmart builds each plan around the actual facility, then uses checklists, inspections, service updates, and real-time photos to make the work visible. <a href="/how-germsmart-operates/"><strong>See how GermSmart operates from walkthrough through ongoing quality control.</strong></a></p>
241        <div class="standard-points">
242          <span>Listen to what keeps getting missed.</span>
243          <span>Build the scope around the real building.</span>
244          <span>Verify the work before the customer has to.</span>
245        </div>
246      </div>
247      <figure class="standard-action-photo standard-overlay">
248        <img src="/assets/team-standard-action.webp" alt="GermSmart Commercial Cleaning team reviewing a cleaning standard in a commercial lobby" loading="lazy" decoding="async">
249        <figcaption>
250          <span>Standard in action</span>
251          <b>Every plan should be specific enough for the crew and simple enough for the customer.</b>
252        </figcaption>
253      </figure>
254    </section>
255
256    <section class="about-team">
257      <div class="team-feature">
258        <div class="team-copy">
259          <p class="eyebrow">The GermSmart team</p>
260          <h2>One backbone, customized for the building in front of us.</h2>
261          <p>GermSmart's six-step cleaning process gives every account a repeatable foundation. From there, the team adapts the plan to the building's traffic, schedule, surfaces, and highest-concern areas. Crews work from account-specific scopes and documented priorities, supported by inspections, photos, updates, and responsive follow-through.</p>
262        </div>
263        <figure class="standard-action-photo field-work-photo">
264          <img src="/assets/about-real-field-work.webp?v=20260728-about2" alt="GermSmart team member with cleaning supplies during field work" loading="lazy" decoding="async">
265          <figcaption><span>Real GermSmart field work</span><b>A clear plan gives every crew the same definition of done.</b></figcaption>
266        </figure>
267      </div>
268    </section>
269
270    <section class="about-beliefs">
271      <div>
272        <p class="eyebrow">What we believe</p>
273          <h2>The principles Marcos expects the company to live by</h2>
274      </div>
275      <div class="belief-list">
276        <article>
277          <span>01</span>
278          <b>Do what you said you would do.</b>
279        </article>
280        <article>
281          <span>02</span>
282          <b>Care about the corners customers remember.</b>
283        </article>
284        <article>
285          <span>03</span>
286          <b>Make communication easy before there is a problem.</b>
287        </article>
288        <article>
289          <span>04</span>
290          <b>Create jobs with fair pay, training, and room to grow.</b>
291        </article>
292      </div>
293    </section>
294
295    <section class="about-reputation">
296      <div class="reputation-copy">
297        <p class="eyebrow">Where we are going</p>
298        <h2>Growing without losing Marcos's standard.</h2>
299        <p>GermSmart has grown from a one-person startup into a trusted commercial cleaning team across three states. The goal is to reach more businesses without becoming harder to reach: better systems, stronger training, good local jobs, and the same ownership of the quiet details that built the company.</p>
300      </div>
301      <div class="reputation-cards">
302        <article>
303          <b>They know our building.</b>
304          <p>The plan should feel specific to the space, not like a copied checklist.</p>
305        </article>
306        <article>
307          <b>They are easy to reach.</b>
308          <p>The customer should know who to contact and what happens next.</p>
309        </article>
310        <article>
311          <b>They care about the work.</b>
312          <p>The real compliment is trust in the standard, not one good clean.</p>
313        </article>
314      </div>
315    </section>
316
317    <section class="about-final-cta">
318      <div>
319        <p class="eyebrow">Start with a walkthrough</p>
320        <h2>If this sounds like the kind of company you want in your building, let's talk.</h2>
321        <p>Show us the space, tell us what matters, and we will build a cleaning plan around the standard you want your facility to be known for.</p>
322        <div class="about-cta-points" aria-label="Walkthrough expectations">
323          <span>Tell us what is getting missed.</span>
324          <span>Show us the spaces that matter most.</span>
325          <span>Get a plan built around your building.</span>
326        </div>
327      </div>
328      <div class="walkthrough-form-card" id="estimate-form">
329        <div class="form-embed-fallback" data-form-fallback>
330          <strong>Secure estimate form</strong>
331          <span>Complete the form below, or call <a href="tel:+16466815426">(646) 681-5426</a> or <a href="/cdn-cgi/l/email-protection#cfbcbabfbfa0bdbb8fa8aabda2bca2aebdbbaca3aaaea1a6a1a8e1aca0a2">email GermSmart</a>.</span>
332        </div>
333        <iframe
334          src="https://api.leadconnectorhq.com/widget/form/VEuYKoU43RhN0uGHi80l"
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349          title="Request a GermSmart commercial cleaning estimate">
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351      </div>
352    </section>
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356  <div class="footer-inner">
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358      <div class="footer-brand">
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360        <p>Accountable commercial cleaning across New York, New Jersey, and Connecticut.</p>
361      </div>
362
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364        <span>Explore</span>
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366          <a href="/about-us/">About</a>
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381          </svg>
382        </span>
383        <span>
384          <b>Phone</b>
385          <em>(646) 681-5426</em>
386        </span>
387      </a>
388
389      <a class="footer-contact-card" href="/cdn-cgi/l/email-protection#a2d1d7d2d2cdd0d6e2c5c7d0cfd1cfc3d0d6c1cec7c3cccbccc58cc1cdcf">
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393            <path d="m22 7-10 6L2 7"/>
394          </svg>
395        </span>
396        <span>
397          <b>Email</b>
398          <em><span class="__cf_email__" data-cfemail="95e6e0e5e5fae7e1d5f2f0e7f8e6f8f4e7e1f6f9f0f4fbfcfbf2bbf6faf8">[email&#160;protected]</span></em>
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408        </span>
409        <span>
410          <b>Hours</b>
411          <em><span class="footer-hours-list">
412            <span>Office: 8:00 AM - 5:00 PM</span>
413            <span>Service: Evenings, overnights &amp; weekends</span>
414            <span>Flexible scheduling available daily</span>
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423            <circle cx="12" cy="10" r="3"/>
424          </svg>
425        </span>
426        <span>
427          <b>Address</b>
428          <em>155 Water St.<br>Brooklyn, NY 11201</em>
429        </span>
430      </div>
431    </div>
432
433    <div class="footer-bottom">
434      <span>&copy; 2026 GermSmart Commercial Cleaning. All rights reserved.</span>
435      <span class="footer-legal-links">
436        <a href="/privacy-policy/">Privacy Policy</a>
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438      </span>
439      <a class="footer-site-credit" href="https://boomfsa.com/" target="_blank" rel="noopener">Site Built By Boom!</a>
440      <nav class="footer-social-links" aria-label="GermSmart social media">
441        <a href="https://www.facebook.com/GermSmart/" target="_blank" rel="noopener noreferrer" aria-label="GermSmart on Facebook">
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443            <path d="M13.8 22v-9h3l.5-3.5h-3.5V7.3c0-1 .3-1.7 1.8-1.7h1.9V2.5c-.3 0-1.5-.1-2.8-.1-2.8 0-4.7 1.7-4.7 4.8v2.3H7V13h3v9h3.8Z"/>
444          </svg>
445          <span class="sr-only">Facebook</span>
446        </a>
447        <a href="https://www.instagram.com/germsmartcleaning/" target="_blank" rel="noopener noreferrer" aria-label="GermSmart on Instagram">
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452          </svg>
453          <span class="sr-only">Instagram</span>
454        </a>
455        <a href="https://www.linkedin.com/company/germsmart/" target="_blank" rel="noopener noreferrer" aria-label="GermSmart on LinkedIn">
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460          </svg>
461          <span class="sr-only">LinkedIn</span>
462        </a>
463      </nav>
464    </div>
465  </div>
466</footer>
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