https://rga.com/news/fast-company-rga-brdna-sequencer

1<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta name="viewport" content="width=device-width" data-next-head=""/><title data-next-head="">R/GA News | R/GA’s new BRDNA Sequencer tool helps brands embrace the hyper-personalized future of advertising</title><meta name="robots" content="index,follow" data-next-head=""/><meta name="description" content="R/GA BRDNA Sequencer™ turns what makes your brand distinct into creative intelligence agents can understand and apply. Discover what this proprietary product from R/GA could unlock for your brand and creative teams." data-next-head=""/><meta property="og:title" content="R/GA News | R/GA’s new BRDNA Sequencer tool helps brands embrace the hyper-personalized future of advertising" data-next-head=""/><meta property="og:description" content="R/GA BRDNA Sequencer™ turns what makes your brand distinct into creative intelligence agents can understand and apply. Discover what this proprietary product from R/GA could unlock for your brand and creative teams." data-next-head=""/><meta property="og:url" content="https://rga.com/news/fast-company-rga-brdna-sequencer" data-next-head=""/><meta property="og:image" content="https://res.cloudinary.com/rga/image/upload/v1789503792/prod-strapi/Sequencer_FINAL_e7d5aade63.webp" data-next-head=""/><meta property="og:image:alt" content="R/GA - We Create More Valuable Experiences for People and Brands" data-next-head=""/><meta property="og:image:type" content="image/webp" data-next-head=""/><meta property="og:image:width" content="1920" data-next-head=""/><meta property="og:image:height" content="1080" data-next-head=""/><link rel="canonical" href="https://rga.com/news/fast-company-rga-brdna-sequencer" data-next-head=""/><link rel="preload" href="/_next/static/css/bdd7a8669371711c.css" as="style"/><link rel="preload" href="/_next/static/css/b4bc83f3a2ff865e.css" as="style"/><link rel="preload" href="/_next/static/css/da448da25b1254b2.css" as="style"/><link rel="stylesheet" href="/_next/static/css/bdd7a8669371711c.css" data-n-g=""/><link rel="stylesheet" href="/_next/static/css/b4bc83f3a2ff865e.css" data-n-p=""/><link rel="stylesheet" href="/_next/static/css/da448da25b1254b2.css" data-n-p=""/><noscript data-n-css=""></noscript>

1<script defer="" noModule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script>

1<script src="/_next/static/chunks/webpack-1820caf8b6aca8a6.js" defer=""></script>

1<script src="/_next/static/chunks/framework-cd8d5624c33da33d.js" defer=""></script>

1<script src="/_next/static/chunks/main-c2209e30aafb94a0.js" defer=""></script>

1<script src="/_next/static/chunks/pages/_app-e1acb930e89d8238.js" defer=""></script>

1<script src="/_next/static/chunks/281c3f4d-8af47c2529eefdca.js" defer=""></script>

1<script src="/_next/static/chunks/203-0165a0ddb01f4721.js" defer=""></script>

1<script src="/_next/static/chunks/152-42859fbe60bcb23c.js" defer=""></script>

1<script src="/_next/static/chunks/pages/%5B%5B...slug%5D%5D-0c24d92a11a99a2e.js" defer=""></script>

1<script src="/_next/static/bRE9AjIr1CYA3btEGMZmm/_buildManifest.js" defer=""></script>

1<script src="/_next/static/bRE9AjIr1CYA3btEGMZmm/_ssgManifest.js" defer=""></script>

1</head>

1<script id="gtm">

1
2          (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
3          new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
4          j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
5          'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
6          })(window,document,'script','dataLayer','

6GTM-NV5QMBS

6');
7        

7</script>

7<body><div id="__next"><a href="#main" class="layout_jump__IEKgY">Skip to content</a><main class="layout_layout__0spdh news/fast-company-rga-brdna-sequencer" id="main"><h1 class="layout_mainTitle__9gtlX">R/GA, Marketing Agency</h1><section class="future-vision-head-author-date_articleFutureVision__ipglY"><div class="future-vision-head-author-date_gridArticleHead__WOUnU"><div class="future-vision-head-author-date_title__1cxsm"><h1 style="color:#fff" class="title_root__Ja4FO">R/GA’s new BRDNA Sequencer tool helps brands embrace the hyper-personalized future of advertising</h1></div><img class="future-vision-head-author-date_image___PcIt"/><div class="future-vision-head-author-date_authorsDate__dhJXC"><div class="future-vision-head-author-date_authors__EXxLy"><p class="paragraph_root__AeEpz paragraph_white___wmfY">Fast Company</p></div><div class="future-vision-head-author-date_date__3QDmc"><p class="paragraph_root__AeEpz paragraph_white___wmfY">2026-09-16</p></div></div></div></section></main><footer class="footer_root--dark__jY9Pi"><div style="box-sizing:border-box;position:relative;margin-left:auto;margin-right:auto;padding-left:16px;padding-right:16px"><div style="margin-left:-16px;margin-right:-16px;display:flex;flex-grow:0;flex-shrink:0;align-items:normal;justify-content:flex-start;flex-direction:row;flex-wrap:wrap" class="footer_row__5c0m7"><div style="box-sizing:border-box;min-height:1px;position:relative;padding-left:16px;padding-right:16px;width:50%;flex-basis:50%;flex-grow:0;flex-shrink:0;max-width:50%;margin-left:0%;right:auto;left:auto" class="footer_citiesContainer__EQBES"><ul class="footer_cities__rUrVy"><li><a href="/offices/united-arab-emirates" aria-label="United Arab Emirates">AE</a></li><li><a href="/offices/argentina" aria-label="Argentina">AR</a></li><li><a href="/offices/australia" aria-label="Australia">AU</a></li><li><a href="/offices/brazil" aria-label="Brazil">BR</a></li><li><a href="/offices/germany" aria-label="Germany">DE</a></li><li><a href="/offices/indonesia" aria-label="Indonesia">ID</a></li><li><a href="/offices/japan" aria-label="Japan">JP</a></li><li><a href="/offices/singapore" aria-label="Singapore">SG</a></li><li><a href="/offices/uk" aria-label="United Kingdom">UK</a></li><li><a href="/offices/us" aria-label="United States">US</a></li></ul></div><div style="box-sizing:border-box;min-height:1px;position:relative;padding-left:16px;padding-right:16px;width:50%;flex-basis:50%;flex-grow:0;flex-shrink:0;max-width:50%;margin-left:0%;right:auto;left:auto"><div class="footer_content__d7NZq"><div style="margin-left:0;margin-right:0;display:flex;flex-grow:0;flex-shrink:0;align-items:normal;justify-content:flex-start;flex-direction:row;flex-wrap:wrap"><div style="box-sizing:border-box;min-height:1px;position:relative;padding-left:0;padding-right:0;width:100%;flex-basis:100%;flex-grow:0;flex-shrink:0;max-width:100%;margin-left:0%;right:auto;left:auto"><p class="paragraph_root__AeEpz paragraph_footer__ez0fF paragraph_black__YwIbh footer_copy__XY051">If you have ideas for your brand,</p><p class="paragraph_root__AeEpz paragraph_footer__ez0fF paragraph_black__YwIbh footer_copy__XY051">your business, or the world at large,</p><p class="paragraph_root__AeEpz paragraph_footer__ez0fF paragraph_black__YwIbh footer_copy__XY051">we’re here to listen and collaborate.</p><br/></div><div style="box-sizing:border-box;min-height:1px;position:relative;padding-left:0;padding-right:0;width:33.333333333333336%;flex-basis:33.333333333333336%;flex-grow:0;flex-shrink:0;max-width:33.333333333333336%;margin-left:0%;right:auto;left:auto"><ul class="footer_socials__NgVKi"><li><a href="https://twitter.com/RGA" class="cta_root__KW7N9 cta_primary__Jf2Ze cta_dark-theme__IErMH cta_no-animation__jZUu_" rel="noreferrer" target="_blank" id="btn-footer-social-x">X</a></li><li><a href="https://www.instagram.com/rgabydesign/" class="cta_root__KW7N9 cta_primary__Jf2Ze cta_dark-theme__IErMH cta_no-animation__jZUu_" rel="noreferrer" target="_blank" id="btn-footer-social-instagram">Instagram</a></li><li><a href="https://www.linkedin.com/company/r-ga/" class="cta_root__KW7N9 cta_primary__Jf2Ze cta_dark-theme__IErMH cta_no-animation__jZUu_" rel="noreferrer" target="_blank" id="btn-footer-social-linkedin">LinkedIn</a></li></ul></div></div><div style="margin-left:0;margin-right:0;display:flex;flex-grow:0;flex-shrink:0;align-items:normal;justify-content:flex-start;flex-direction:row;flex-wrap:wrap"><ul class="footer_menus__uTH24"><li><a href="/our-companies" class="cta_root__KW7N9 cta_small__FacT3 cta_dark-theme__IErMH" id="btn-footer-office-our_companies">Our companies</a></li><li><a href="/terms-of-use" class="cta_root__KW7N9 cta_small__FacT3 cta_dark-theme__IErMH" id="btn-footer-office-terms">Terms</a></li><li><a href="/cookies-notice" class="cta_root__KW7N9 cta_small__FacT3 cta_dark-theme__IErMH" id="btn-footer-office-cookie

7s">Cookies</a></li><li><a href="/ccpa-privacy-notice" class="cta_root__KW7N9 cta_small__FacT3 cta_dark-theme__IErMH" id="btn-footer-office-ccpa_privacy_notice">CCPA Privacy Notice</a></li><li><a href="/privacy-notice" class="cta_root__KW7N9 cta_small__FacT3 cta_dark-theme__IErMH" id="btn-footer-office-privacy_policy">Privacy Policy</a></li><li><a href="/press-media" class="cta_root__KW7N9 cta_small__FacT3 cta_dark-theme__IErMH" id="btn-footer-office-press_&amp;_media">Press &amp; Media</a></li><li><a href="/scam-notice" class="cta_root__KW7N9 cta_small__FacT3 cta_dark-theme__IErMH" id="btn-footer-office-scam_alert">Scam Alert</a></li></ul></div></div></div></div></div><small class="footer_copyright__cGR14"></small></footer></div>

7<script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"page":{"__typename":"Page","seo":{"__typename":"ComponentSeoPageMetadata","id":"1609","internalName":"R/GA’s new BRDNA Sequencer tool helps brands embrace the hyper-personalized future of advertising","pageTitle":"R/GA News | R/GA’s new BRDNA Sequencer tool helps brands embrace the hyper-personalized future of advertising","pageDescription":"R/GA BRDNA Sequencer™ turns what makes your brand distinct into creative intelligence agents can understand and apply. Discover what this proprietary product from R/GA could unlock for your brand and creative teams.","seoTitle":"R/GA News | R/GA’s new BRDNA Sequencer tool helps brands embrace the hyper-personalized future of advertising","seoDescription":"R/GA BRDNA Sequencer™ turns what makes your brand distinct into creative intelligence agents can understand and apply. Discover what this proprietary product from R/GA could unlock for your brand and creative teams.","seoImage":{"__typename":"UploadFile","url":"https://res.cloudinary.com/rga/image/upload/v1789503792/prod-strapi/Sequencer_FINAL_e7d5aade63.webp","alternativeText":null,"mime":"image/webp","width":1920,"height":1080},"noIndex":false,"noFollow":false},"layout":null,"modules":[{"__typename":"ComponentModuleNewsCardInfo"},{"__typename":"ComponentModuleFutureVisionHeadAuthorDate","headlineTitle":"R/GA’s new BRDNA Sequencer tool helps brands embrace the hyper-personalized future of advertising","authors":"Fast Company","date":"2026-09-16","image":null},{"__typename":"ComponentModuleEditorialOverview","headline":null,"headlineTitle":"editorial-1","bodyCopy":"The creative company R/GA thinks the marketing and advertising campaigns of the future will act like living systems, evolving with real-time data and responding to site-specific conditions. To make that possible, it says new platforms will have to come online—and it’s starting with a new AI tool called the [BRDNA Sequencer](https://www.rga.com/brdna-sequencer).\n\nContinue to [Fast Company](https://www.fastcompany.com/91603710/rga-brdna-sequencer-ai-tool) to read the full article. \n","hideShare":false}],"slug":"news/fast-company-rga-brdna-sequencer"},"header":{"__typename":"Header","links":[{"__typename":"ComponentElementsLink","href":"work","label":"Work","isExternal":false},{"__typename":"ComponentElementsLink","href":"services","label":"Services","isExternal":false},{"__typename":"ComponentElementsLink","href":"about","label":" About Us","isExternal":false},{"__typename":"ComponentElementsLink","href":"careers","label":"Careers","isExternal":false},{"__typename":"ComponentElementsLink","href":"news","label":"News","isExternal":false},{"__typename":"ComponentElementsLink","href":"futurevision","label":"FutureVision","isExternal":false},{"__typename":"ComponentElementsLink","href":"contact-us","label":"Contact","isExternal":false}],"regions":[]},"footer":{"__typename":"Footer","cities":[{"__typename":"ComponentElementsLink","href":"offices/united-arab-emirates","isExternal":false,"label":"AE","ariaLabel":"United Arab Emirates"},{"__typename":"ComponentElementsLink","href":"offices/argentina","isExternal":false,"label":"AR","ariaLabel":"Argentina"},{"__typename":"ComponentElementsLink","href":"offices/australia","isExternal":false,"label":"AU","ariaLabel":"Australia"},{"__typename":"ComponentElementsLink","href":"offices/brazil","isExternal":false,"label":"BR","ariaLabel":"Brazil"},{"__typename":"ComponentElementsLink","href":"offices/germany","isExternal":false,"label":"DE","ariaLabel":"Germany"},{"__typename":"ComponentElementsLink","href":"offices/indonesia","isExternal":false,"label":"ID","ariaLabel":"Indonesia"},{"__typename":"ComponentElementsLink","href":"offices/japan","isExternal":false,"label":"JP","ariaLabel":"Japan"},{"__typename":"ComponentElementsLink","href":"offices/singapore","isExternal":false,"label":"SG","ariaLabel":"Singapore"},{"__typename":"ComponentElementsLink","href":"offices/uk","isExternal":false,"label":"UK","ariaLabel":"United Kingdom"},{"__typename":"ComponentElementsLink","href":"offices/us","isExternal":false,"label":"US","ariaLabel":"United States"}],"copy":"If you have ideas for your brand,\nyour business, or the world at large,\nwe’re here to listen and collaborate.\n","menus":[{"__typename":"ComponentElementsLink","href":"our-companies","isExternal":false,"label":"Our companies"},{"__typename":"ComponentElementsLink","href":"terms-of-use","isExternal":false,"label":"Terms"},{"__typename":"ComponentElementsLink","href":"cookies-notice","isExternal":false,"label":"Cookies"},{"__typename":"ComponentElementsLink","href":"ccpa-privacy-notice","isExternal":false,"label":"CCPA Privacy Notice"},{"__typename":"ComponentElementsLink","href":"privacy-notice","isExternal":false,"label":"Privacy Policy"},{"__typename":"ComponentElementsLink","href":"press-media","isExternal":false,"label":"Press \u0026 Media"},{"__typename":"ComponentElementsLink","href":"scam-notice","isExternal":false,"label":"Scam Alert"}],"socials":[{"__typename":"ComponentElementsLink","href":"https://twitter.com/RGA","label":"X","isExternal":true},{"__typename":"ComponentElementsLink","href":"https://www.instagram.com/rgabydesign/","label":"Instagram","isExternal":true},{"__typename":"ComponentElementsLink","href":"https://www.linkedin.com/company/r-ga/","label":"LinkedIn","isExternal":true}]},"lang":"en"},"__N_SSG":true},"page":"/[[...slug]]","query":{"slug":["news","fast-company-rga-brdna-sequencer"]},"buildId":"bRE9AjIr1CYA3btEGMZmm","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[3003,1296,3522],"gsp":true,"locale":"en","locales":["en","ja"],"defaultLocale":"en","scriptLoader":[]}</script>

7<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NV5QMBS" height="0" width="0" style="display: none; visibility: hidden;" /></noscript>

7<script>
8              (function() {
9                var s = document.createElement('script');
10                s.type = 'text/javascript';
11                s.id = 'hs-script-loader';
12                s.async = true;
13                s.defer = true;
14                s.src = '//js.hs-scripts.com/49893652.js';
15                var e = document.getElementsByTagName('script')[0];
16                e.parentNode.insertBefore(s, e);
17              })();
18            </script>

18</body></html>