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15<div class="Headerwrapp"><header><div class="header-wrap"><div class="container d-flex justify-content-between"><div class="logo d-flex align-items-center"><a href="/"><img alt="BOBCARD" title="BOBCARD" loading="lazy" width="300" height="45" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/bobcard-logo.ce0e92dd.svg"/></a></div><div class="quick_links d-flex align-items-center"><ul class="reg_links d-flex justify-content-center"><li><a class="" href="/faqs">FAQ</a></li><li><a class="" href="/careers">Careers</a></li><li><a class="" href="/get-in-touch/ivr-helplines">Get In Touch</a></li><li><a class="" href="/about-us">About Us</a></li></ul><ul class="org_links d-flex justify-content-center"><li><a class="" target="_blank" href="https://portal.bobcard.co.in/login">Login</a></li></ul></div></div></div><nav><div class="container d-flex justify-content-between pr"><div class="d-flex align-items-center"><ul class="global_nav"><li class="navOverBannerParent "><a class="" href="/credit-card-types">View Cards</a></li><li class="navOverBannerParent "><a class="" href="/compare-cards">Compare Cards</a></li><li class="navOverBannerParent "><a class="" href="/festive">Offers</a></li><li class="navOverBannerParent "><a class="" href="/bobcard-on-upi">BOBCARD On UPI</a></li><li class="navOverBannerParent "><a class="" href="/pay-credit-card-bill">Credit Card Payment</a></li></ul></div><div class="search_application d-flex align-items-center"><ul class="app_links"><li><a class="" target="_self" href="/get-in-touch/track-application">Track Application</a></li><li><a class="" target="" href="/apply-for-credit-card-online">Apply Now</a></li></ul><div><form><div class="search d-flex justify-content-between align-items-center"><input type="text" placeholder="Search" id="searchbox"/><button class="searchIcon"><img alt="search icon" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" style="color:transparent;margin-right:10px" src="/_next/static/media/searchicon.ec2872fd.png"/></button></div></form></div></div></div></nav><div class="mob-header "><div class="container"><div class="d-flex justify-content-between align-items-center"><div class="hamburger-menu"><ul class="hamburger-icon"><li></li><li></li><li></li></ul><div class="hamburger-menu-content"><div class="menuLogo"><a href="/"><img alt="BOBCARD" title="BOBCARD" loading="lazy" width="300" height="45" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/bobcard-logo.ce0e92dd.svg"/></a></div><ul class="close"><li></li><li></li></ul><ul class="menu-list"><li><a class="" target="_self" href="/credit-card-types">View Cards</a></li><li><a class="" target="_self" href="/compare-cards">Compare Cards</a></li><li><a class="" target="_self" href="/festive">Offers</a></li><li><a class="" target="_blank" href="/bobcard-on-upi">BOBCARD On UPI</a></li><li><a class="" target="_blank" href="/pay-credit-card-bill">Credit Card Payment</a></li><li><a class="" target="_self" href="/get-in-touch/track-application">Track Application</a></li><li><a class="" target="" href="/apply-for-credit-card-online">Apply Now</a></li><li><a class="" target="_self" href="/faqs">FAQ</a></li><li><a class="" target="_self" href="/careers">Careers</a></li><li><a class="" target="_self" href="/get-in-touch/ivr-helplines">Get In Touch</a></li><li><a class="" target="_self" href="/about-us">About Us</a></li><li><a class="" target="_blank" href="https://online.bobcard.co.in/Registration.aspx">Register Card</a></li><li><a class="" target="_blank" href="https://portal.bobcard.co.in/login">Login</a></li></ul></div></div><div class="bob-mob-logo"><a href="/"><img alt="BOBCARD" title="BOBCARD" loading="lazy" width="300" height="45" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/bobcard-logo.ce0e92dd.svg"/></a></div><img alt="search icon" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="menuSearchIcon" style="color:transparent;margin-right:10px" src="/_next/static/media/searchicon.ec2872fd.png"/> <a class="login" target="_blank" href="https://online.bobcard.co.in/Login.aspx?ReturnUrl=%2f"><img alt="login" title="Login" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/login-mob-icon.94d31951.png"/> </a></div></div></div><div class="mobSearch" style="display:none"> </div></header></div><div class="progress-wrap cursor-pointer"><svg class="progress-circle svg-content" width="100%" height="100%" viewB
15ox="-1 -1 102 102"><path d="M50,1 a49,49 0 0,1 0,98 a49,49 0 0,1 0,-98"></path></svg></div><div class="mainxWrapp" style="min-height:1000px"><!--$--><div class="aboutus-pg"><div class="CardBannersWrapp"><article class="card_banner" style="background:#f3f3f3"><a target="_blank" href="https://cardonline.bobcard.co.in?utm_source=WebNew&utm_medium=Aboutus&utm_campaign=BOBCARD_Conversion_Aboutus_08-Apr-24&utm_content=Aboutus"><img fetchPriority="high" width="1920" height="713" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2F4kkjpows%2Freimagining-lifestyles-since-1994.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2F4kkjpows%2Freimagining-lifestyles-since-1994.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2F4kkjpows%2Freimagining-lifestyles-since-1994.jpg&w=3840&q=75"/></a></article></div><section><div class="container intro-base"><div class="intro-main-container"><p><strong>BOBCARD Limited</strong> was established in the year 1994. It is a Non-Banking Financial Company, wholly owned by Bank of Baroda. The Companyâs primary business is in credit cards with its key differentiator being simple, easy-to-understand products that are fairly priced, efficiently serviced, and can easily be availed through a digital-all application process. A pioneer in the space of credit cards, BOBCARD Limited offers an array of products catering to all segments of customers including Everyday Shopping Cards like BOBCARD Cashback, Easy & Select, Card for Defense Personnel, Cards for Professionals like ICAI, ICMAI & ICSI, co-branded cards with Etihad, HPCL, Snapdeal, IRCTC, Premium Travel & Lifestyle cards like Eterna, Tiara, Premier, and more other variants. It is leveraging state-of-the-art technology to provide unique payment solutions to its customers.</p></div></div></section><div class="crectangle-base-img-reactangle"><div class="rectangle-base-bk-img"><img alt="modernWomanUsing" loading="lazy" width="480" height="320" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/modern-woman-using-credit-card-online-payment-close-up.7602e661.jpg"/><div class="rectangle-base"><div class="text-container"><h2>Our Brand Promise - CREDIT REIMAGINED</h2> 16<p style="text-align: center; padding-left: 40px;">Credit support can come as a complete solution to various financial hindrances that come along the way on leading a better lifestyle and more so in enabling passion & pursuits. "Credit Reimagined" is a conviction of a customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever changing needs and preferences of everyone at BHARAT.</p></div></div></div></div><div class="container"><div class="drive-main-conatiner-slider"><div class="heading-drive-us-slider"><h3>What Drives Us</h3><p>At the heart of what we do are the core values that define the BOBCARD way of life.</p></div><div class="slick-slider what-drive-us-slider slick-initialized" dir="ltr"><button type="button" data-role="none" class="slick-arrow slick-prev slick-disabled" style="display:block"> <!-- -->Previous</button><div class="slick-list"><div class="slick-track" style="width:166.66666666666669%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div class="px-lg-3 px-1" tabindex="-1" style="width:100%;display:inline-block"><div class="img-wrapper-drive"><img alt="customerCentricity" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent;border-radius:20px;width:100%;height:auto" srcSet="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwork-culture.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwork-culture.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwor
16k-culture.png&w=256&q=75"/></div><h3>Customer-Centricity</h3><div><p>Our customers are always at the center of everything we aim for.</p></div></div></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div class="px-lg-3 px-1" tabindex="-1" style="width:100%;display:inline-block"><div class="img-wrapper-drive"><img alt="customerCentricity" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent;border-radius:20px;width:100%;height:auto" srcSet="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fjngm20pd%2Fproduct-excellence.jpg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fjngm20pd%2Fproduct-excellence.jpg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fjngm20pd%2Fproduct-excellence.jpg&w=256&q=75"/></div><h3>Product Excellence</h3><div><p>We constantly raise the bar of excellence with products that meet industry standards and go beyond.</p></div></div></div></div><div data-index="2" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div class="px-lg-3 px-1" tabindex="-1" style="width:100%;display:inline-block"><div class="img-wrapper-drive"><img alt="customerCentricity" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent;border-radius:20px;width:100%;height:auto" srcSet="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fochoqboy%2Fcredit-for-everyone.jpg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fochoqboy%2Fcredit-for-everyone.jpg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fochoqboy%2Fcredit-for-everyone.jpg&w=256&q=75"/></div><h3>Credit for Everyone</h3><div><p>From newly sparked interests, to experts, and also those who struggle to get credit, we believe in curating something for everyone.</p></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="px-lg-3 px-1" tabindex="-1" style="width:100%;display:inline-block"><div class="img-wrapper-drive"><img alt="customerCentricity" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent;border-radius:20px;width:100%;height:auto" srcSet="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwork-culture.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwork-culture.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwork-culture.png&w=256&q=75"/></div><h3>Redefine Delights</h3><div><p>We aspire for our customers to experience more than the usual, and deliver such delights through our products, offers & services.</p></div></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="px-lg-3 px-1" tabindex="-1" style="width:100%;display:inline-block"><div class="img-wrapper-drive"><img alt="customerCentricity" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent;border-radius:20px;width:100%;height:auto" srcSet="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwork-culture.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwork-culture.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fksffalpy%2Fwork-culture.png&w=256&q=75"/></div><h3>Integrity & Passion</h3><div><p>We always do what's right for our customers and do so with immense passion.</p></div></div></div></div></div></div><button type="button" data-role="none" class="slick-arrow slick-next" style="display:block"> <!-- -->Next</button></div></div></div><div class="about-us-tabs"><div class="container"><div class="tab-buttons"><button class="active-tab-about-us">The Story Behind Our Logo</button><button class="">Our Journey So Far</button><button class="">Our Achievements</button><button class="">Our Leadership</button></div><div class="tab-content"><div class="internal-tab-content"><div><p>A unique representation of a universal symbol, our logo comprises of dual âBâ letterforms that hold the rays of the rising sun. We call this the Baroda Sun.</p> 17<p> </p> 18<p>Why the sun? Being the single most powerful source of light and energy, the sunâs far-reaching rays dispel darkness to illuminate everything they touch. Similarly, we at BOBCARD seek to be the source of light through which stakeholders realize their goals, customers discover a reliable financial partner, and our employees find rewarding careers. And our logo's single-colour vermillion palette has been carefully selected to compliment with its distinct representation of hope and energy.</p> 19<p> </p> 20<p>This Baroda Sun has been adopted from our parent brand identity and is incorporated to reflect the legacy and ethos on which the brand stands. It also is a fitting face for our brand as a universal symbol of dynamism and optimism. Thus, our corporate identity is a clear and strategically designed representation, which affirms that we are prepared for new business paradigms in a globalised world, while we continue to stay in touch with our heritage and the enduring relationships on which we are founded. </p> 21<p> </p> 22<p>Logo is designed using single-colour vermillion palette that has been carefully selected to compliment with its distinct representation of hope and energy. Overall, the design strikes a balance between tradition and a progressive outlook, symbolizing the brand's dedication to both its rich legacy and contemporary approach.</p></div><div><img alt="" loading="lazy" width="255" height="240" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/bob-logo.b7356974.png"/></div></div></div></div></div><div class="container"><div class="set-us-container"><h2 class="mb-5">What Sets Us Apart</h2><div class="internal-box-setus"><div><img alt="DigitalPayment" loading="lazy" width="103" height="111" decoding="async" data-nimg="1" class="img-fluid mx-auto d-block" style="color:transparent" src="https://media.bobcard.co.in//media/ad5lfw3s/interest-freecredit.svg"/><div><p>Our aspiration and ambition to reimagine credit card solutions for all and everyone.</p></div></div><div><img alt="DigitalPayment" loading="lazy" width="103" height="111" decoding="async" data-nimg="1" class="img-fluid mx-auto d-block" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fqlwd4wwl%2Faa.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fqlwd4wwl%2Faa.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fmedia.bobcard.co.in%2F%2Fmedia%2Fqlwd4wwl%2Faa.png&w=256&q=75"/><div><p>Fully-digital payments & processes, including an easy 3-step application process.</p></div></div><div><img alt="DigitalPayment" loading="lazy" width="103" height="111" decoding="async" data-nimg="1" class="img-fluid mx-auto d-block" style="color:transparent" src="https://media.bobcard.co.in//media/gi1fikzk/wide-range-of-partners.svg"/><div><p>A wide range of partners & franchisees from some of the best in the world.</p></div></div><div><img alt="DigitalPayment" loading="lazy" width="103" height="111" decoding="async" data-nimg="1" class="img-fluid mx-auto d-block" style="color:transparent" src="https://media.bobcard.co.in//media/qj5gevwx/range-of-exclusive-cards.svg"/><div><p>Range of exclusive cards with expertly crafted features, benefits & rewards.</p></div></div><div><img alt="DigitalPayment" loading="lazy" width="103" height="111" decoding="async" data-nimg="1" class="img-fluid mx-auto d-block" style="color:transparent" src="https://media.bobcard.co.in//media/omonhqll/customer-service24x7.svg"/><div><p>Always accessible for help & service with 24x7 customer support channels.</p></div></div></div></div></div><div class="video-section-set-us"><div class="video_steps my-5"><div class="container"><div class="wrapper py-5"><div class="row"><div class="col-md-6"><div class="video_wrap "><img alt="AboutUsVideo" loading="lazy" width="1077" height="1079" decoding="async" data-nimg="1" class="img-fluid" style="color:transparent" src="/_next/static/media/CardApplicationVideoThumbnail .0a292b84.jpg"/><span><div class="video-play-btn"></div></span>
22<video poster="../../../../public/CardApplicationVideoThumbnail .jpg" id="video-player" width="100%" height="100%" controls="" class="videoDiv" muted=""><source src="https://media.bobcard.co.in/media/qgjmlloh/card-application_vid_exp-4-1.mp4" type="video/mp4"/>Your browser does not support the video tag.</video></div></div><div class="col-md-6"><div class="steps ms-5"><div class="ps-5 reveal"><h5 class="mb-3 steppers-icon-about-us">Step 1</h5><p class="steppers-text-about-us">Fill out an online form</p></div><div class="ps-5 reveal"><h5 class="mb-3 steppers-icon-about-us">Step 2</h5><p class="steppers-text-about-us">E-sign your application online using your Aadhaar<!-- --> </p></div><div class="ps-5 reveal"><h5 class="mb-3 steppers-icon-about-us">Step 3</h5><p class="steppers-text-about-us">Verify your identity via the Video KYC<!-- --> </p></div><div class="ps-5"><a href="https://cardonline.bobcard.co.in?utm_source=WebNew&utm_medium=Aboutus&utm_campaign=BOBCARD_Conversion_Aboutus_21-Jun-24&utm_content=BOBCARD" target="__blank" class="orange-btn-sm dark-blue-sm">Apply Now</a></div></div></div></div></div></div></div></div></div><!--/$--></div>
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43<script>self.__next_f.push([1,"\u003cp\u003e\u003cstrong\u003e1908\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBank of Baroda founded by The Maharaja of Baroda, Maharaja Sayajirao Gaekwad III.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1969\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBoB is designated as a profit-making Public Sector Undertaking (PSU) by Government of India.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1984\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBOB introduced its first charge card named BOBCARD.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1993\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBOB received `in principleâ approval from RBI to set up a separate subsidiary for its credit card business.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1994\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company was established as a wholly-owned subsidiary of Bank of Baroda, catering to the needs of the rapidly growing credit card industry in a focused manner.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1997\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company achieved 40% growth in profit before tax in the first half of the year ended September 1997.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1998\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBOBGLOBAL, the first Indian credit card for international use, was introduced with a VISA tie-up. The card was accepted by over 10M establishments in over 60 countries.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2002\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company, a wholly-owned subsidiary of Bank of Baroda, in collaboration with Mastercard International, unveiled PARAS credit cards. The same year, the Company, also tied up with Cholamandalam, Investment and Finance Company, to issue co-branded credit cards to Cholamandalamâs vehicle finance customers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2016\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eDuring demonetisation, the Company supported the country to go cashless by installing over 50,000 POS machines.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2017\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePostal department issued a stamp in honour of erstwhile BOBCARDs. The Company transformed into BOB Financial Solutions Limited (BFSL) with an ambition to become a multi-product enterprise, serving varied consumer finance needs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2018\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company launched its contemporary 5X Rewards Bank of Baroda Credit Cards â EASY, SELECT \u0026amp; PREMIER, to meet the lifestyle expectations of customers. The Company entered into a partnership with Paisabazaar.com to make its 5X rewards credit cards available for online application and give its customers an enhanced onboarding experience. Another unique proposition, Bank of Baroda PRIME Credit Card, a secure card against Fixed Deposits, was launched.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2019\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePre-purchase EMI benefits were activated on Bank of Baroda Credit Cards with selected partners, including Pine Labs, Billdesk, Razorpay, Paytm \u0026amp; more. August 2019: The Companyâs Merchant Operations became the pioneer acquirer to implement Acceptance of Government of Indiaâs NCMC Card initiative with NFC capabilities and also an Omni POS proposition along with QR, UPI on the POS infrastructure. Crossed 1 Lakh Credit Cards YTD, in FY20.Through first-of-its-kind alliances with top merchants like Amazon, Paytm, Snapdeal, Flipkart, MMT, BigBasket \u0026amp; more, the Credit Card brought alluring festive offers around Diwali for its customers under the campaign âMauz with BoB Credit Cardâ.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2020\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company won the âBFSI Digital Innovation Award, 2020â for the first time, a testimony to our commitment to keeping digital transformation at the core of the business.\u003cbr\u003eThe Company added 30,600+ more cards in the last month of the FY, totaling 2.47 Lacs of new Credit Cards in FY 2019-20.\u003cbr\u003eThe Company enabled digitized customer verification through Video-KYC, in association with Signzy.\u003cbr\u003eIn association with IndiaFirst Life Insurance, the Company offered a very unique group insurance cover to its credit card customers for providing financial support upon hospital
43isation or on Covid-19 diagnosis.\u003cbr\u003eThe Company announced the onboarding of Fiserv to enable the digitization of the end-to-end card issuance \u0026amp; processing cycle, and support the unveiling of several new, high-tech products, namely contactless credit cards, tokenisation and integration with branded wallets or virtual credit cards.\u003cbr\u003eThe Company joined hands with Innoviti Payment Solutions to give its customers affordable EMI options. Through this association, Bank of Baroda Credit Card holders across India started accessing EMI benefits at 70,000+ Innoviti POS terminals across 1,000+ cities. \u003cbr\u003eThe Company raised â¹50 Cr from the money market.\u003cbr\u003eForayed into new customer segments with the launch of 3 Co-brand Credit Cards â EXCLUSIVE for ICAI, CMA One for ICMAI, \u0026amp; DIAMOND for ICSI. Also launched its very first super-premium ETERNA Credit Card for the affluent customer-base. ⢠The brand was introduced to a new digital audience on Social Media sites like Facebook, Instagram \u0026amp; YouTube to elevate its image \u0026amp; engagement amongst customers. The first-ever social media campaign âChhoti Khushiyan Badhti Raheyâ was launched.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2021\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eInfusion of â¹100 Cr equity by Parent Bank i.e., Bank of Baroda.\u003cbr\u003eThe Company launched ConQR with Mastercard to empower small businesses by enabling them with a QR code on card to make and also receive payments, along with cost-efficient acceptance enablement costs and a simpler onboarding process.\u003cbr\u003eThe Companyâs Merchant Operations supported the Merchants through POS Manager, a Mobile App for real-time tracking of the requests or complaints logged by them.\u003cbr\u003eRolled-out the state-of-art V+ Processing Platform.\u003cbr\u003eThe Company received the âBest Places to Work in India 2021â award by AmbitionBox.com in the Financial Services (small companies) category.\u003cbr\u003eThe Company together with IRCTC made an announcement of a co-brand credit card.\u003cbr\u003eIn partnership with NPCI RuPay, the Company relaunched EASY \u0026amp; PREMIER cards along with co-branded professional cards i.e ICAI EXCLUSIVE, ICSI DIAMOND \u0026amp; CMA One on the RuPay network.\u003cbr\u003eThe Company launched the Bank of Baroda RuPay VARUNAH Credit Card for esteemed Indian Navy officials, to give them the #OceanicAdvantage with exclusive rewards \u0026amp; benefits.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2022\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company together with NPCI \u0026amp; HPCL unveiled âHPCL BoB ENERGIE Credit Cardâ\u003cbr\u003eThe Company together with NPCI \u0026amp; Nainital Bank unveiled the âBoB Nainital Bank RENAISSANCE Credit Cardâ\u003cbr\u003eThe Company together with NPCI \u0026amp; Snapdeal unveiled the âSnapdeal BoB Credit Card.â\u003cbr\u003eLaunched the Step-Up app for learning and introduced ZingHR as a self-service HRMS.\u003cbr\u003eThe Company together with NPCI \u0026amp; Defence forces unveiled special cards: âIndian Coast Guard BoB RAKSHAMAH Credit Cardâ âIndian Army BoB YODDHA Credit Card, âAssam Rifles BoB The SENTINEL Credit Cardâ and âBoB VIKRAM Credit Cardâ. Also launched the commercial card âBoB EMPOWER Credit Cardâ, along with a card for customers of RRBs in UP/Gujarat/Rajasthan, âBoB PRAGATI Credit Card \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2023\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBoB VISA Credit Card on âGPAYâ launched.\u003cbr\u003eBOB Financial crossed 2 Million Bank of Baroda Credit Cards.\u003cbr\u003eBoB RuPay Credit Card on âUPIâ launched.\u003cbr\u003eThe Company launched its 3rd festive shopping rewards program under the campaign proposition âReimagine Festivities with 500+ Offersâ\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2024\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBoB Mastercard Credit Card on âGPAYâ launched.\u003cbr\u003eConducted our first in-house Employee Engagement survey, resulting in an impressive 75% response rate and a resounding 77% engagement score across the organization.\u003cbr\u003eâBOB Financial Solutions Limitedâ was rebranded to âBOBCARD LIMITEDâ\u003cbr\u003eDigital only card \u0026amp; ERP was implemented.\u003cbr\u003eVisa Business Empower was launched as
43network choice variant for SME clientele.\u003cbr\u003eRuPay Corporate card was launched.\u003cbr\u003eThe Company unveiled the #AurKyaChahiye campaign to push RuPay BOBCARD linkage to UPI.\u003cbr\u003eIn partnership with NPCI, the Company launched its premium offering âETERNAâ on the RuPay network.\u003cbr\u003eIn partnership with NPCI, the Company launched its women-only offering âTIARAâ on the RuPay network. The card was unveiled by Milind Soman and BOBCARD MD \u0026amp; CEO, âRavindra Rai Mâ at an event ceremony\u003cbr\u003eOn its 31st Foundation Day in September 2024, BOBCARD onboarded âShreyanka Patilâ as her brand ambassador and key brand representative for its TIARA offering.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2025\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBOBCARD bagged double victory as the Best Brand Strategy \u0026amp; PR Team of the Year at the Campaign India PR Awards 2025.\u003cbr\u003eBOBCARD won Gold Award in the BFSI Industry category at the Economics Times â Human Capital Award 2025.\u003cbr\u003eBOBCARD launched its CSR initiatives âShakti Samriddhiâ \u0026amp; âStreeTech Pragatiâ under umbrella branding âReimagining LIVESâ\u003cbr\u003eBOBCARD won Silver at Economic Times Kaleido Awards 2025 for excellence in PR, brand building, and storytelling\u003cbr\u003eBOBCARD won Silver at IMAGEXX Summit Awards 2025\u003cbr\u003eBOBCARD won Gold at the FINIXX Awards 2025 by Adguly for Best Use of Content Marketing (Banking Sector)\u003c/p\u003e"])</script>
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43<script>self.__next_f.push([1,"\u003cp\u003eA unique representation of a universal symbol, our logo comprises of dual âBâ letterforms that hold the rays of the rising sun. We call this the Baroda Sun.\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eWhy the sun? Being the single most powerful source of light and energy, the sunâs far-reaching rays dispel darkness to illuminate everything they touch. Similarly, we at BOBCARD seek to be the source of light through which stakeholders realize their goals, customers discover a reliable financial partner, and our employees find rewarding careers. And our logo's single-colour vermillion palette has been carefully selected to compliment with its distinct representation of hope and energy.\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eThis Baroda Sun has been adopted from our parent brand identity and is incorporated to reflect the legacy and ethos on which the brand stands. It also is a fitting face for our brand as a universal symbol of dynamism and optimism. Thus, our corporate identity is a clear and strategically designed representation, which affirms that we are prepared for new business paradigms in a globalised world, while we continue to stay in touch with our heritage and the enduring relationships on which we are founded. \u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eLogo is designed using single-colour vermillion palette that has been carefully selected to compliment with its distinct representation of hope and energy. Overall, the design strikes a balance between tradition and a progressive outlook, symbolizing the brand's dedication to both its rich legacy and contemporary approach.\u003c/p\u003e"])</script>
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43<script>self.__next_f.push([1,"\u003cp\u003e\u003cstrong\u003e1908\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBank of Baroda founded by The Maharaja of Baroda, Maharaja Sayajirao Gaekwad III.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1969\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBoB is designated as a profit-making Public Sector Undertaking (PSU) by Government of India.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1984\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBOB introduced its first charge card named BOBCARD.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1993\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBOB received `in principleâ approval from RBI to set up a separate subsidiary for its credit card business.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1994\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company was established as a wholly-owned subsidiary of Bank of Baroda, catering to the needs of the rapidly growing credit card industry in a focused manner.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1997\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company achieved 40% growth in profit before tax in the first half of the year ended September 1997.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1998\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBOBGLOBAL, the first Indian credit card for international use, was introduced with a VISA tie-up. The card was accepted by over 10M establishments in over 60 countries.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2002\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company, a wholly-owned subsidiary of Bank of Baroda, in collaboration with Mastercard International, unveiled PARAS credit cards. The same year, the Company, also tied up with Cholamandalam, Investment and Finance Company, to issue co-branded credit cards to Cholamandalamâs vehicle finance customers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2016\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eDuring demonetisation, the Company supported the country to go cashless by installing over 50,000 POS machines.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2017\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePostal department issued a stamp in honour of erstwhile BOBCARDs. The Company transformed into BOB Financial Solutions Limited (BFSL) with an ambition to become a multi-product enterprise, serving varied consumer finance needs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2018\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company launched its contemporary 5X Rewards Bank of Baroda Credit Cards â EASY, SELECT \u0026amp; PREMIER, to meet the lifestyle expectations of customers. The Company entered into a partnership with Paisabazaar.com to make its 5X rewards credit cards available for online application and give its customers an enhanced onboarding experience. Another unique proposition, Bank of Baroda PRIME Credit Card, a secure card against Fixed Deposits, was launched.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2019\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePre-purchase EMI benefits were activated on Bank of Baroda Credit Cards with selected partners, including Pine Labs, Billdesk, Razorpay, Paytm \u0026amp; more. August 2019: The Companyâs Merchant Operations became the pioneer acquirer to implement Acceptance of Government of Indiaâs NCMC Card initiative with NFC capabilities and also an Omni POS proposition along with QR, UPI on the POS infrastructure. Crossed 1 Lakh Credit Cards YTD, in FY20.Through first-of-its-kind alliances with top merchants like Amazon, Paytm, Snapdeal, Flipkart, MMT, BigBasket \u0026amp; more, the Credit Card brought alluring festive offers around Diwali for its customers under the campaign âMauz with BoB Credit Cardâ.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2020\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company won the âBFSI Digital Innovation Award, 2020â for the first time, a testimony to our commitment to keeping digital transformation at the core of the business.\u003cbr\u003eThe Company added 30,600+ more cards in the last month of the FY, totaling 2.47 Lacs of new Credit Cards in FY 2019-20.\u003cbr\u003eThe Company enabled digitized customer verification through Video-KYC, in association with Signzy.\u003cbr\u003eIn association with IndiaFirst Life Insurance, the Company offered a very unique group insurance cover to its credit card customers for providing financial support upon hospital
43isation or on Covid-19 diagnosis.\u003cbr\u003eThe Company announced the onboarding of Fiserv to enable the digitization of the end-to-end card issuance \u0026amp; processing cycle, and support the unveiling of several new, high-tech products, namely contactless credit cards, tokenisation and integration with branded wallets or virtual credit cards.\u003cbr\u003eThe Company joined hands with Innoviti Payment Solutions to give its customers affordable EMI options. Through this association, Bank of Baroda Credit Card holders across India started accessing EMI benefits at 70,000+ Innoviti POS terminals across 1,000+ cities. \u003cbr\u003eThe Company raised â¹50 Cr from the money market.\u003cbr\u003eForayed into new customer segments with the launch of 3 Co-brand Credit Cards â EXCLUSIVE for ICAI, CMA One for ICMAI, \u0026amp; DIAMOND for ICSI. Also launched its very first super-premium ETERNA Credit Card for the affluent customer-base. ⢠The brand was introduced to a new digital audience on Social Media sites like Facebook, Instagram \u0026amp; YouTube to elevate its image \u0026amp; engagement amongst customers. The first-ever social media campaign âChhoti Khushiyan Badhti Raheyâ was launched.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2021\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eInfusion of â¹100 Cr equity by Parent Bank i.e., Bank of Baroda.\u003cbr\u003eThe Company launched ConQR with Mastercard to empower small businesses by enabling them with a QR code on card to make and also receive payments, along with cost-efficient acceptance enablement costs and a simpler onboarding process.\u003cbr\u003eThe Companyâs Merchant Operations supported the Merchants through POS Manager, a Mobile App for real-time tracking of the requests or complaints logged by them.\u003cbr\u003eRolled-out the state-of-art V+ Processing Platform.\u003cbr\u003eThe Company received the âBest Places to Work in India 2021â award by AmbitionBox.com in the Financial Services (small companies) category.\u003cbr\u003eThe Company together with IRCTC made an announcement of a co-brand credit card.\u003cbr\u003eIn partnership with NPCI RuPay, the Company relaunched EASY \u0026amp; PREMIER cards along with co-branded professional cards i.e ICAI EXCLUSIVE, ICSI DIAMOND \u0026amp; CMA One on the RuPay network.\u003cbr\u003eThe Company launched the Bank of Baroda RuPay VARUNAH Credit Card for esteemed Indian Navy officials, to give them the #OceanicAdvantage with exclusive rewards \u0026amp; benefits.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2022\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Company together with NPCI \u0026amp; HPCL unveiled âHPCL BoB ENERGIE Credit Cardâ\u003cbr\u003eThe Company together with NPCI \u0026amp; Nainital Bank unveiled the âBoB Nainital Bank RENAISSANCE Credit Cardâ\u003cbr\u003eThe Company together with NPCI \u0026amp; Snapdeal unveiled the âSnapdeal BoB Credit Card.â\u003cbr\u003eLaunched the Step-Up app for learning and introduced ZingHR as a self-service HRMS.\u003cbr\u003eThe Company together with NPCI \u0026amp; Defence forces unveiled special cards: âIndian Coast Guard BoB RAKSHAMAH Credit Cardâ âIndian Army BoB YODDHA Credit Card, âAssam Rifles BoB The SENTINEL Credit Cardâ and âBoB VIKRAM Credit Cardâ. Also launched the commercial card âBoB EMPOWER Credit Cardâ, along with a card for customers of RRBs in UP/Gujarat/Rajasthan, âBoB PRAGATI Credit Card \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2023\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBoB VISA Credit Card on âGPAYâ launched.\u003cbr\u003eBOB Financial crossed 2 Million Bank of Baroda Credit Cards.\u003cbr\u003eBoB RuPay Credit Card on âUPIâ launched.\u003cbr\u003eThe Company launched its 3rd festive shopping rewards program under the campaign proposition âReimagine Festivities with 500+ Offersâ\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2024\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBoB Mastercard Credit Card on âGPAYâ launched.\u003cbr\u003eConducted our first in-house Employee Engagement survey, resulting in an impressive 75% response rate and a resounding 77% engagement score across the organization.\u003cbr\u003eâBOB Financial Solutions Limitedâ was rebranded to âBOBCARD LIMITEDâ\u003cbr\u003eDigital only card \u0026amp; ERP was implemented.\u003cbr\u003eVisa Business Empower was launched as
43network choice variant for SME clientele.\u003cbr\u003eRuPay Corporate card was launched.\u003cbr\u003eThe Company unveiled the #AurKyaChahiye campaign to push RuPay BOBCARD linkage to UPI.\u003cbr\u003eIn partnership with NPCI, the Company launched its premium offering âETERNAâ on the RuPay network.\u003cbr\u003eIn partnership with NPCI, the Company launched its women-only offering âTIARAâ on the RuPay network. The card was unveiled by Milind Soman and BOBCARD MD \u0026amp; CEO, âRavindra Rai Mâ at an event ceremony\u003cbr\u003eOn its 31st Foundation Day in September 2024, BOBCARD onboarded âShreyanka Patilâ as her brand ambassador and key brand representative for its TIARA offering.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2025\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBOBCARD bagged double victory as the Best Brand Strategy \u0026amp; PR Team of the Year at the Campaign India PR Awards 2025.\u003cbr\u003eBOBCARD won Gold Award in the BFSI Industry category at the Economics Times â Human Capital Award 2025.\u003cbr\u003eBOBCARD launched its CSR initiatives âShakti Samriddhiâ \u0026amp; âStreeTech Pragatiâ under umbrella branding âReimagining LIVESâ\u003cbr\u003eBOBCARD won Silver at Economic Times Kaleido Awards 2025 for excellence in PR, brand building, and storytelling\u003cbr\u003eBOBCARD won Silver at IMAGEXX Summit Awards 2025\u003cbr\u003eBOBCARD won Gold at the FINIXX Awards 2025 by Adguly for Best Use of Content Marketing (Banking Sector)\u003c/p\u003e"])</script>
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