1<HTML> 2 <HEAD> 3 <META HTTP-EQUIV="content-type" CONTENT="text/html;charset=iso-8859-1"> 4 <META NAME="generator" CONTENT="GoLive CyberStudio"> 5 <TITLE>Working Knowledge: Services Offered</TITLE> 6 <META NAME="Author" CONTENT="Working Knowledge"> 7 <META NAME="KEYWORDS" CONTENT="business research, business research specialist, business analysis, business information, marketing, supply chain, accounting, best practices, white paper, case study, case studies, company information, information broker, information research services, independent information researcher, online research, writing, writer, freelance, ghostwriting, ghostwriter, editor, dana meyer, andrea meyer"> 8 </HEAD> 9 <BODY BGCOLOR="#660033" LEFTMARGIN="0" TOPMARGIN="0" MARGINWIDTH="0" MARGINHEIGHT="0"> 10 <P><TABLE COOL WIDTH="619" HEIGHT="1396" BORDER="0" CELLPADDING="0" CELLSPACING="0" GRIDX="8" SHOWGRIDX USEGRIDX GRIDY="8" SHOWGRIDY USEGRIDY BGCOLOR="#FFFFCC" align="center"> 11 12 <TR HEIGHT="1" CNTRLROW> 13 <TD WIDTH="1" HEIGHT="1"><SPACER TYPE="block" WIDTH="1" HEIGHT="1"></TD> 14 <TD WIDTH="8" HEIGHT="1"><SPACER TYPE="block" WIDTH="8" HEIGHT="1"></TD> 15 <TD WIDTH="424" HEIGHT="1"><SPACER TYPE="block" WIDTH="424" HEIGHT="1"></TD> 16 <TD WIDTH="176" HEIGHT="1"><SPACER TYPE="block" WIDTH="176" HEIGHT="1"></TD> 17 <TD WIDTH="8" HEIGHT="1"><SPACER TYPE="block" WIDTH="8" HEIGHT="1"></TD> 18 </TR> 19 20 <TR HEIGHT="24"> 21 <TD WIDTH="1" HEIGHT="24"><SPACER TYPE="block" WIDTH="1" HEIGHT="24"></TD> 22 <TD WIDTH="432" HEIGHT="100" COLSPAN="2" ROWSPAN="2" VALIGN="top" ALIGN="left" XPOS="0"><IMG SRC="WKSiteImages/MainLogo100.gif" ALT="Working Knowledge¨ logo" WIDTH="234" HEIGHT="100"></TD> 23 <TD WIDTH="176" HEIGHT="24"><SPACER TYPE="block" WIDTH="176" HEIGHT="24"></TD> 24 <TD WIDTH="8" HEIGHT="24"><SPACER TYPE="block" WIDTH="8" HEIGHT="24"></TD> 25 </TR> 26 27 <TR HEIGHT="76"> 28 <TD WIDTH="1" HEIGHT="76"><SPACER TYPE="block" WIDTH="1" HEIGHT="76"></TD> 29 <TD WIDTH="184" HEIGHT="76" COLSPAN="2" ROWSPAN="1" VALIGN="top" ALIGN="left" XPOS="432" CONTENT CSHEIGHT="56"> 30 <ADDRESS><NOBR><FONT SIZE="4">3058 3rd St., Suite 101</FONT></NOBR></ADDRESS> 31 <ADDRESS><NOBR><FONT SIZE="4">Boulder, Colorado 80304</FONT></NOBR></ADDRESS> 32 <ADDRESS><NOBR><FONT SIZE="4">USA</FONT></NOBR></ADDRESS></TD> 33 </TR> 34 35 <TR HEIGHT="8"> 36 <TD WIDTH="1" HEIGHT="8"><SPACER TYPE="block" WIDTH="1" HEIGHT="8"></TD> 37 <TD WIDTH="616" HEIGHT="8" COLSPAN="4" ROWSPAN="1" VALIGN="top" ALIGN="left" XPOS="0"> 38 <HR NOSHADE SIZE="1" WIDTH="616"> 39 </TD> 40 </TR> 41 42 <TR HEIGHT="21"> 43 <TD WIDTH="1" HEIGHT="21"><SPACER TYPE="block" WIDTH="1" HEIGHT="21"></TD> 44 <TD WIDTH="616" HEIGHT="21" COLSPAN="4" ROWSPAN="1" VALIGN="top" ALIGN="left" XPOS="0" CONTENT BGCOLOR="#FFFFCC" CSHEIGHT="21"> 45 <CENTER> 46 <H3><A HREF="index.htm">Home</A> | <A HREF="PartnerBios.htm">About Us</A> | Services | <A HREF="ClientList.htm">Clients</A> | <A HREF="Publications.htm">Past Projects</A> | <A HREF="ContactInfo.htm">Contact Us</A> | <A HREF="/blog">Blog</A></H3> 47 </CENTER></TD> 48 </TR> 49 50 <TR HEIGHT="8"> 51 <TD WIDTH="1" HEIGHT="8"><SPACER TYPE="block" WIDTH="1" HEIGHT="8"></TD> 52 <TD WIDTH="616" HEIGHT="8" COLSPAN="4" ROWSPAN="1" VALIGN="top" ALIGN="left" XPOS="0"> 53 <HR NOSHADE SIZE="1" WIDTH="616"> 54 </TD> 55 </TR> 56 57 <TR HEIGHT="1256"> 58 <TD WIDTH="1" HEIGHT="1256"><SPACER TYPE="block" WIDTH="1" HEIGHT="1256"></TD> 59 <TD WIDTH="8" HEIGHT="1256"><SPACER TYPE="block" WIDTH="8" HEIGHT="1256"></TD> 60 <TD WIDTH="600" HEIGHT="1256" COLSPAN="2" ROWSPAN="1" VALIGN="top" ALIGN="left" XPOS="8" CONTENT CSHEIGHT="1256"> 61 <CENTER> 62 <H1>About our Services</H1> 63 </CENTER> 64 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Business Research</FONT></B></P> 65 <P>Ask us any business question that requires fact-finding and strategic 66 analysis. Previous clients have asked: </P> 67 <UL> 68 <LI TYPE="disc">Should we expand our business by entering XYZ industry? 69 <P>In response, Working Knowledge® researched five different 70 industries, examining key players, the structure of the industry, 71 and identifying new opportunities which leveraged the client’s 72 competitive strengths.</P> 73 <LI TYPE="disc">How can we justify a knowledge management program inside the company? 74 75 <P>In response, Working Knowledge® described the types of KMS and 76 the value each provides, using 12 case studies to explain how 77 each company justified their KMS and the results they achieved. 78 </P> 79 <LI><I>Clients:</I> McKinsey & Company, Forrester Research, ICEX, Hurwitz Group, 80 Primix Solutions, and Benchmarking Partners. 81 </UL> 82 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Books and Book Collaboration</FONT></B></P> 83 <UL> 84 <LI TYPE="disc">Working Knowledge® writes books with or on behalf of clients. 85 Services include research and writing of complete works or editing, 86 writing and research to support existing materials. Working Knowledge® has worked on 28 book projects. 87 <LI TYPE="disc"><I>Publishers:</I> McGraw-Hill, Prentice Hall, MIT Press, Alfred A. Knopf 88 </UL> 89 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Articles / White Papers</FONT></B></P> 90 <UL> 91 <LI TYPE="disc">Working Knowledge® writes articles and white papers on behalf 92 of clients. Services include research and writing of complete 93 works or editing and research to support existing materials. 94 <LI TYPE="disc"><I>Past Projects:</I> Training and Development magazine, The MIT Report, MBA Roundtable, 95 Working Knowledge® newsletter, Visions newsletter, Inside Decisions, 96 IBM's Creativity magazine, Business Information Alert, Scientific 97 and Technology Annual Reference Review, IBM Technical Report. 98 99 </UL> 100 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Case Studies</FONT></B></P> 101 <UL> 102 <LI TYPE="disc">Working Knowledge® researches and writes case studies that provide 103 an in-depth view of company operations. 104 <LI TYPE="disc"><I>Past Projects:</I> Completed over 30 case studies on management topics for Tom Peters, 105 which were used in his books <I>Liberation Management</I>, <I>The Tom Peters Seminar</I>, and <I>On Achieving Excellence</I> newsletter. Completed 20 case studies on technology topics for 106 Benchmarking Partners. Completed over 400 case studies and company 107 reports for clients such as McKinsey & Company, Fisher Investments, 108 and the MIT Sloan School of Management. Clients use Working Knowledge® 109 case studies to learn about best practices in their own industry, 110 to get new ideas from other industries, and to train employees 111 by incorporating cases in executive education and internal training 112 programs. 113 </UL> 114 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Best Practices Reports and Databases</FONT></B></P> 115 <UL> 116 <LI TYPE="disc">Working Knowledge® collects, organizes and writes about best practices 117 and leading-edge processes. The results can be stand-alone Best 118 Practices Reports or incorporated into a Best Practices Database. 119 120 <LI TYPE="disc"><I>Past Projects:</I> Developed the Interesting Organizations Database for the MIT 121 Sloan School of Management. The database describes best practices 122 along multiple dimensions (industry, size, topic, results achieved, 123 lessons learned, etc.). Working Knowledge® developed the thesaurus, 124 documentation and training materials, in addition to writing profiles 125 of 121 leading-edge companies for the database. 126 </UL> 127 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Competitor Analysis Reports and Industry Reports</FONT></B></P> 128 <UL> 129 <LI TYPE="disc">Working Knowledge® conducts primary and secondary research to 130 write competitive analysis and industry reports. Reports range 131 from 10 to 150 pages. Working Knowledge® has completed reports 132 on the following industries: aerospace, automotive, banking, chemicals, 133 consumer packaged goods, contract manufacturing, food and beverage, 134 footwear and apparel, industrial/heavy manufacturing, insurance, 135 oil, pharmaceuticals, telecommunications, transportation and utilities. 136 137 <LI TYPE="disc"><I>Clients:</I> Forrester Research, Walden University, Primix Solutions, ICEX, 138 Mercari, Benchmarking Partners 139 </UL> 140 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Conference Reports</FONT></B></P> 141 <UL> 142 <LI TYPE="disc">Working Knowledge® attends a conference on behalf of the client 143 and writes a custom report on the topics of interest to that the 144 client. The report can focus on competitor activities, industry 145 trends, latest research, etc. Each report contains a synthesis 146 of themes or implications for the client. 147 <LI TYPE="disc"><I>Clients:</I> McKinsey & Company, ICEX, Center for Transportation Studies, 148 MIT Integrated Supply Chain Management Program, Center for eBusiness@MIT, 149 Agelab. 150 </UL> 151 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Organizing/Creating Content for Websites and Proprietary Intranets</FONT></B></P> 152 <UL> 153 <LI TYPE="disc">Working Knowledge® creates ongoing new content for websites and 154 acts as moderator for discussion forums, seeding them with interesting 155 new developments and ensuring that participants' questions get 156 answered. 157 <LI TYPE="disc"><I>Clients:</I> for MIT, created the Electronic Briefing Book for sponsors of 158 the Inventing the Organizations of the 21st Century initiative. 159 Presented Knowledge Mapping workshop to McKinsey & Company for 160 proprietary intranet development. Certification: Certified Online 161 Instructor. 162 </UL> 163 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">On-Demand Executive Summaries</FONT></B></P> 164 <UL> 165 <LI TYPE="disc">Working Knowledge® researches and writes short summary reports 166 of key issues and company examples. Summaries emphasize practical 167 application. They describe how companies are using new concepts 168 and how those concepts can be applied to other situations. Briefings 169 integrate multiple company examples and identify commonalities 170 and lessons learned. 171 <LI TYPE="disc"><I>Clients:</I> ICEX, French Ministry of Education, Hurwitz Group, McKinsey & 172 Company, MIT Sloan School of Management. 173 </UL> 174 <P><IMG SRC="WKSiteImages/SmallTriangle.gif" WIDTH="21" HEIGHT="14" ALT="*" ALIGN="center"><B><FONT SIZE="4">Training Workbooks, Workshop Materials</FONT></B></P> 175 <UL> 176 <LI TYPE="disc">Working Knowledge® develops workbooks and training materials to 177 accompany executive education and management training programs. 178 All materials are tailored to reflect specific industry or clients 179 needs, including original case studies to be used in the course. 180 181 <LI TYPE="disc"><I>Clients:</I> MIT Sloan School of Management, McKinsey & Company, Babson College, 182 CareerTrack Seminars, Inc., and numerous public conferences. 183 </UL> 184 <P> </P> 185 <DIV ALIGN="right"> 186 <P><NOBR><FONT SIZE="2">©1988-2009</FONT></NOBR><FONT SIZE="2"> by Working Knowledge®</FONT> 187 </DIV></TD>
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