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1import{S as ul,i as dl,s as ml,C as ja,w as wl,x as bl,y as vl,z as yl,A as fl,f as Tl,t as gl,B as _l,P as cl,l as r,a as f,r as s,m as l,n as h,c,u as n,h as t,J as fe,p,q as ce,b as a,F as o,E as Nl}from"../../chunks/index-d4d0f998.js";import Fl from"../__layout-blog.svelte-51d939c4.js";import"../../chunks/stores-93eb7bcd.js";import"../../chunks/consts-f5f8384c.js";function El(pe){let u,m,k,O,d,w,j,I,Go,G,qo,Jo,wt,P,Uo,q,Do,Yo,bt,ue,Ro,vt,A,Vo,J,Ko,Zo,yt,T,de,Ga,Qo,me,Xo,U,ei,Tt,x,ti,D,oi,ii,gt,we,ai,_t,M,ri,Y,li,si,Nt,be,ni,Ft,B,hi,R,fi,ci,Et,ve,pi,kt,ye,ui,It,Te,di,Pt,v,mi,V,wi,bi,K,vi,yi,At,L,Ti,Z,gi,_i,xt,ge,Ni,Mt,_e,Fi,Bt,Ne,Ei,Lt,Fe,ki,Ct,Ee,Ii,zt,ke,Pi,Wt,Ie,Ai,$t,Pe,xi,Ht,Ae,Mi,St,xe,Bi,Ot,Me,Li,jt,Be,Ci,Gt,Le,zi,qt,Ce,Wi,Jt,ze,$i,Ut,We,Hi,Dt,g,$e,qa,Si,st,Oi,Yt,He,ji,Rt,C,Gi,Q,qi,Ji,Vt,Se,Ui,Kt,Oe,Di,Zt,je,Yi,Qt,Ge,Ri,Xt,_,qe,Ja,Vi,nt,Ki,eo,Je,Zi,to,Ue,Qi,oo,N,De,Ua,Xi,ht,ea,io,z,ta,X,oa,ia,ao,Ye,aa,ro,F,Re,Da,ra,ft,la,lo,W,sa,ee,na,ha,so,Ve,fa,no,Ke,ca,ho,E,Ze,Ya,pa,ct,ua,fo,$,da,te,ma,wa,co,Qe,ba,po,y,va,oe,ya,Ta,ie,ga,_a,uo,Xe,Na,mo,et,Fa,wo,tt,Ea,bo,H,ka,ae,Ia,Pa,vo,ot,pt,ut,Aa,yo,To,go,it,dt,re,xa,le,Ma,Ba,_o,at,mt,b,La,se,Ca,za,ne,Wa,$a,he,Ha,Sa;return{c(){u=r("p"),m=r("img"),O=f(),d=r("figcaption"),w=s("The NFT bubble"),j=f(),I=r("p"),Go=s("Non-fungible tokens or NFTs have taken the decentralized industry by storm in the last few years, with sales of more than $40 billion dollars in 2021. "),G=r("a"),qo=s("Verified Market Research"),Jo=s(" predicts that the value of the NFT market will swell up to as high as $231 billion by 2030. But could this be true?"),wt=f(),P=r("p"),Uo=s("Although NFTs were on everyone\u2019s lips (and blockchain wallets) last year, 2022 saw a decline in its popularity. The "),q=r("a"),Do=s("Wall Street Journal"),Yo=s(" reports that individual NFT sales have dropped 92%, from a daily average of 225,000 to just 19,000. There are now five NFT sellers to every buyer."),bt=f(),ue=r("p"),Ro=s("To put this into perspective, Jack Dorsey\u2019s first tweet, which fetched $2.9 million in 2021, now only garners the highest bid of around $7,000 on NFT marketplaces."),vt=f(),A=r("p"),Vo=s("According to the Guardian, sales reached a "),J=r("a"),Ko=s("12-month low"),Zo=s(" in June at $1 billion, although they peaked at $12.6 billion in January. The number of people who hold active NFT wallets have also dropped a whopping 88%, from 119,000 to 14,000, since September 2021."),yt=f(),T=r("p"),de=r("img"),Qo=f(),me=r("figcaption"),Xo=s("The decline of NFT sales. "),U=r("a"),ei=s("Image Source: The Guardian"),Tt=f(),x=r("p"),ti=s("Much of this decline has to do with the \u201Ccrypto winter\u201D, where the value of cryptocurrency "),D=r("a"),oi=s("dropped by 62%"),ii=s(", from $2.7 trillion to $1 trillion last month. Now, even the strongest cryptocurrency companies are facing financial difficulties, including bankruptcies."),gt=f(),we=r("p"),ai=s("But how did this come to be?"),_t=f(),M=r("p"),ri=s("What started it all was the collapse of TerraUSD, an algorithmic stablecoin, and its sister coin, LUNA, resulting in "),Y=r("a"),li=s("$40 billion in investor losses"),si=s(". Theoretically, LUNA was supposed to keep TerraUSD\u2019s price steady and give crypto investors a peace of mind. It didn\u2019t turn out this way in reality, which greatly hurt investors\u2019 confidence in cryptocurrencies. From there on, we started to see a domino effect of frozen customer accounts and crypto firm bankruptcies."),Nt=f(),be=r("p"),ni=s("This crypto bear market (a term to describe a \u201Chibernating\u201D economy) has also put the NFT market in a trance. The two are closely connected as NFTs rely on blockchain to track ownership of cryptocurrencies."),Ft=f(),B=r("p"),hi=s("As the overall prices of cryptocurrencies fell by nearly 24%, we\u2019re also seeing price cuts for even the best NFT projects. For instance, the floor price of the recently launched Solana-based Moonbirds "),R=r("a"),fi=s("dropped by 10%"),ci=s(" to $38,137."),Et=f(),ve=r("h2"),pi=s("But are NFTs just a bubble?"),kt=f(),ye=r("p"),ui=s("It sure does look like the NFT bubble might be bursting, but this doesn\u2019t change the fact that NFTs have the potential to stimulate the growth of a new economy, and profoundly define and change the norms of the Internet."),It=f(),Te=r("p"),di=s("How will NFTs define and change Internet norms? Among the numerous new mathematical specifications and technologies, why does the 4-year-old NFT have the most expandable commercial potential?"),Pt=f(),v=r("p"),mi=s("As a "),V=r("a"),wi=s("decentralized web 3 social media ecosystem"),bi=s(", "),K=r("a"),vi=s("Matters Lab"),yi=s(" is passionate about the self-governance of creators for true independence from any platform."),At=f(),L=r("p"),Ti=s("We also launched Traveloggers, "),Z=r("a"),gi=s("the first NFT social media avatar to expand private ownership with collective creation"),_i=s(", an experiment for mutually beneficial collaboration between content creators and collectors."),xt=f(),ge=r("p"),Ni=s("In the next sections, we present a brand new perspective of NFT as more than a bubble: instead, it is a new era that redefines the relationship among content owners, creators, and digital content for a fairer and freer Internet."),Mt=f(),_e=r("h2"),Fi=s("NFT: ownership or collection?"),Bt=f(),Ne=r("p"),Ei=s("When it comes to NFTs, we try not to use the word \u201Cbuy\u201D but \u201Ccollect\u201D instead."),Lt=f(),Fe=r("p"),ki=s("When someone purchases NFT of a certain digital content, it doesn\u2019t mean that others can\u2019t see the content anymore, but it means that its ownership is simply announced to everyone through the Blockchain record. The purchaser paid real money and \u201Ccollected\u201D the digital asset."),Ct=f(),Ee=r("p"),Ii=s("Essentially, with NFTs, you can mark the ownership but not monopolize the circulation. The asset continues to circulate and you reap the benefits in return. This is actually a business model that wasn\u2019t easy to implement on the Internet in the past."),zt=f(),ke=r("h2"),Pi=s("How traditional Internet business models fail content creators"),Wt=f(),Ie=r("p"),Ai=s("The basic design of the Internet determines that content is published in a homogeneous data structure without a unique ID. Therefore, the entire Internet of Value is unified, like a big river. Content producers and digital artists can either:"),$t=f(),Pe=r("p"),xi=s("\u2192 let it flow for free"),Ht=f(),Ae=r("p"),Mi=s("\u2192 rely on the attention that flows through their own works in exchange for advertising revenue, or"),St=f(),xe=r("p"),Bi=s("\u2192 use various disproportionate preventive tools to do some limited interception such as signing in, typing codes, prohibiting copy and paste, or setting up a paywall."),Ot=f
1(),Me=r("p"),Li=s("But a very simple technology can crack the interception in batches, which is why the traditional Internet mechanism can be clumsy at times."),jt=f(),Be=r("h2"),Ci=s("How NFTs revolutionize traditional online business models"),Gt=f(),Le=r("p"),zi=s("In a world that is designed on blockchain, marked by NFT, and operated by digital currency, it is as if the homogeneous river and sea are split into countless water bottles. These bottles can be infinitely divided into ever small bottles that you can\u2019t see with the naked eye. But every water bottle has a description label, and you know where it comes from, where it goes, and who owns it. Any basic change creates a cascade of fundamental changes, such as a new business model based on collection."),qt=f(),Ce=r("p"),Wi=s("Collecting NFTs can be compared to shopping on an e-commerce platform. But it really is more akin to naming an asteroid that you discovered through a telescope. Certain attributes of the asteroid belong to you from the time you discovered it, but the asteroid itself will always remain in the sky."),Jt=f(),ze=r("p"),$i=s("In the traditional Internet or offline world, it\u2019s almost impossible to claim ownership, and collections are almost meaningless. Original assets, digital or not, have lost their uniqueness, and there are no costs or penalties for replicating them."),Ut=f(),We=r("p"),Hi=s("In the world of blockchain and NFT, the uniqueness of each version of the digital original bio-item is restored, but at the same time the reproducibility is retained. You can also claim exclusive ownership of digital objects. The word \u201Cownership\u201D itself has a new definition in the NFT world and collecting digital assets becomes more like an \u201Cidentification\u201D rather than \u201Cowning\u201D."),Dt=f(),g=r("p"),$e=r("img"),Si=f(),st=r("figcaption"),Oi=s('"The Little Prince" Japanese version of the movie'),Yt=f(),He=r("p"),ji=s("Because of the emergence of a new ownership relationship between humans and digital content, there\u2019s more room to envision new business models."),Rt=f(),C=r("p"),Gi=s("When collection (claiming ownership) and circulation (open sharing) are not contradictory, the problems that cannot be solved on the traditional Internet can be solved theoretically in the new "),Q=r("a"),qi=s("web3"),Ji=s(" Internet. NFT revolutionizes traditional online business models by delivering diversified value returns to public goods that are difficult to sell in an exclusive manner."),Vt=f(),Se=r("h2"),Ui=s("A new era of ownership and collection"),Kt=f(),Oe=r("p"),Di=s("Let\u2019s consider these examples in different industries that illustrate the new ways of owning and collecting assets:"),Zt=f(),je=r("h3"),Yi=s("1. Entertainment"),Qt=f(),Ge=r("p"),Ri=s("The indie band \u201CKings of Leon\u201D released an NFT album containing three token types, one of which provides the owner with a \u201Clifetime front row seat\u201D for the band\u2019s future performances."),Xt=f(),_=r("p"),qe=r("img"),Vi=f(),nt=r("figcaption"),Ki=s("Kings of Leon NFT album"),eo=f(),Je=r("p"),Zi=s("Perhaps the most expensive single piece of NFT sold also stemmed from entertainment purposes. The \u201CEverydays: The First 5,000 Days\u201D by Beeple sold for $69 million at Christie\u2019s New York\u2013the first live NFT auction. The digital artwork was a collection of 5,000 digital images that the artist, Mike Winkelmann, artistically known as Beeple, created everyday as part of a project called \u201CEverydays\u201D."),to=f(),Ue=r("h3"),Qi=s("2. News media"),oo=f(),N=r("p"),De=r("img"),Xi=f(),ht=r("figcaption"),ea=s("\u201CMoments that changed us\u201D by CNN"),io=f(),z=r("p"),ta=s("The 42-year-old news outlet, CNN, launched "),X=r("a"),oa=s("Vault by CNN: Moments That Changed Us in June 2021"),ia=s(", which will house a selection of digital collectibles from its television archives, and mint them as NFTs using blockchain technology. However, these collections won\u2019t include the records of these important news events disappearing from the eyes of the public."),ao=f(),Ye=r("h3"),aa=s("3. Technology"),ro=f(),F=r("p"),Re=r("img"),ra=f(),ft=r("figcaption"),la=s("Tim Berners-Lee and his www source code"),lo=f(),W=r("p"),sa=s("Tim Berners-Lee, the father of the Internet who invented the World Wide Web (www), auctioned 9,555 lines of www original co
1des written by him between 1990 and 1991 through "),ee=r("a"),na=s("Sotheby\u2019s Auction House"),ha=s(" on June 23rd."),so=f(),Ve=r("p"),fa=s("In 7 days, these NFTS sold for more than $5.4 million. Interestingly, he has always refused to apply for a patent for the invention\xA0 of www so that everyone can use the World Wide Web freely, without being restricted by the rights stipulated in the patent. But in this case, he auctioned and promoted the collection of original codes."),no=f(),Ke=r("h3"),ca=s("4. Social Media"),ho=f(),E=r("p"),Ze=r("img"),pa=f(),ct=r("figcaption"),ua=s("Traveloggers NFT avatars issued by Matters Lab"),fo=f(),$=r("p"),da=s("Perhaps the most well-known form of NFT are "),te=r("a"),ma=s("NFT avatars"),wa=s(", which are digitally-generated images that can be used as profile pictures on social media platforms."),co=f(),Qe=r("p"),ba=s("The most popular NFT avatars include the Cryptopunks, which sold for millions of dollars for each. Then there\u2019s the infamous Bored Ape Yacht Club NFT collection, which features a range of bored apes in unique clothing and accessories."),po=f(),y=r("p"),va=s("If you\u2019re looking for uniquely-innovative NFT avatars, you\u2019ll find "),oe=r("a"),ya=s("Traveloggers"),Ta=s("\u2013the first NFT avatars to expand private ownership with collective creation. On Traveloggers, you can co-create with previous owners of your NFT in a logbook. You can find Traveloggers on "),ie=r("a"),ga=s("OpenSea"),_a=s(", the NFT marketplace."),uo=f(),Xe=r("h2"),Na=s("NFTs are more than just a bubble"),mo=f(),et=r("p"),Fa=s("We say that many problems that cannot be solved on the traditional Internet can be solved after redefining and identifying ownership. This is a theory, of course. In reality, this is quite distant from our daily habits, concepts, and inertia. Changes will shake the huge vested interests of the traditional world, and they cannot be accomplished overnight."),wo=f(),tt=r("p"),Ea=s("However, changes in the underlying architecture, reflected in one application and one economic bubble, are all pieces of a bigger puzzle. As long as this is revolutionary enough to change the current world, there is no other choice but to continue to put the puzzle together."),bo=f(),H=r("p"),ka=s("As Marc Andreessen, a pioneer of the Internet and co-founder of Netscape and a16z, said in an "),ae=r("a"),Ia=s("interview"),Pa=s(":"),vo=f(),ot=r("blockquote"),pt=r("p"),ut=r("em"),Aa=s("\u201CIt can sometimes feel that all the exciting things have already happened, that the frontier is closed, that we\u2019re at the end of technological history and there\u2019s nothing left to do but maintain what already exists. This is just a failure of imagination. In fact, the opposite is true. We\u2019re surrounded by rotting incumbents that will all need to be replaced by new technologies. Let\u2019s get on it.\u201D"),yo=f(),To=r("hr"),go=f(),it=r("p"),dt=r("strong"),re=r("em"),xa=s("Interested in NFTs? Our inaugural NFT collection, Traveloggers, can be found at OpenSea "),le=r("a"),Ma=s("here"),Ba=s("."),_o=f(),at=r("p"),mt=r("strong"),b=r("em"),La=s("Follow "),se=r("a"),Ca=s("here for our newsletter"),za=s(" and @"),ne=r("a"),Wa=s("Mattersw3b"),$a=s(" on Twitter for the latest news and insights on NFT and web3, or start creating on our platform, "),he=r("a"),Ha=s("www.Matters.Town"),Sa=s("."),this.h()},l(e){u=l(e,"P",{style:!0});var i=h(u);m=l(i,"IMG",{src:!0,alt:!0}),O=c(i),d=l(i,"FIGCAPTION",{});var Ra=h(d);w=n(Ra,"The NFT bubble"),Ra.forEach(t),i.forEach(t),j=c(e),I=l(e,"P",{});var No=h(I);Go=n(No,"Non-fungible tokens or NFTs have taken the decentralized industry by storm in the last few years, with sales of more than $40 billion dollars in 2021. "),G=l(No,"A",{href:!0,rel:!0});var Va=h(G);qo=n(Va,"Verified Market Research"),Va.forEach(t),Jo=n(No," predicts that the value of the NFT market will swell up to as high as $231 billion by 2030. But could this be true?"),No.forEach(t),wt=c(e),P=l(e,"P",{});var Fo=h(P);Uo=n(Fo,"Although NFTs were on everyone\u2019s lips (and blockchain wallets) last year, 2022 saw a decline in its popularity. The "),q=l(Fo,"A",{href:!0,rel:!0});var Ka=h(q);
1Do=n(Ka,"Wall Street Journal"),Ka.forEach(t),Yo=n(Fo," reports that individual NFT sales have dropped 92%, from a daily average of 225,000 to just 19,000. There are now five NFT sellers to every buyer."),Fo.forEach(t),bt=c(e),ue=l(e,"P",{});var Za=h(ue);Ro=n(Za,"To put this into perspective, Jack Dorsey\u2019s first tweet, which fetched $2.9 million in 2021, now only garners the highest bid of around $7,000 on NFT marketplaces."),Za.forEach(t),vt=c(e),A=l(e,"P",{});var Eo=h(A);Vo=n(Eo,"According to the Guardian, sales reached a "),J=l(Eo,"A",{href:!0,rel:!0});var Qa=h(J);Ko=n(Qa,"12-month low"),Qa.forEach(t),Zo=n(Eo," in June at $1 billion, although they peaked at $12.6 billion in January. The number of people who hold active NFT wallets have also dropped a whopping 88%, from 119,000 to 14,000, since September 2021."),Eo.forEach(t),yt=c(e),T=l(e,"P",{style:!0});var ko=h(T);de=l(ko,"IMG",{src:!0,alt:!0}),Qo=c(ko),me=l(ko,"FIGCAPTION",{});var Oa=h(me);Xo=n(Oa,"The decline of NFT sales. "),U=l(Oa,"A",{href:!0,target:!0});var Xa=h(U);ei=n(Xa,"Image Source: The Guardian"),Xa.forEach(t),Oa.forEach(t),ko.forEach(t),Tt=c(e),x=l(e,"P",{});var Io=h(x);ti=n(Io,"Much of this decline has to do with the \u201Ccrypto winter\u201D, where the value of cryptocurrency "),D=l(Io,"A",{href:!0,rel:!0});var er=h(D);oi=n(er,"dropped by 62%"),er.forEach(t),ii=n(Io,", from $2.7 trillion to $1 trillion last month. Now, even the strongest cryptocurrency companies are facing financial difficulties, including bankruptcies."),Io.forEach(t),gt=c(e),we=l(e,"P",{});var tr=h(we);ai=n(tr,"But how did this come to be?"),tr.forEach(t),_t=c(e),M=l(e,"P",{});var Po=h(M);ri=n(Po,"What started it all was the collapse of TerraUSD, an algorithmic stablecoin, and its sister coin, LUNA, resulting in "),Y=l(Po,"A",{href:!0,rel:!0});var or=h(Y);li=n(or,"$40 billion in investor losses"),or.forEach(t),si=n(Po,". Theoretically, LUNA was supposed to keep TerraUSD\u2019s price steady and give crypto investors a peace of mind. It didn\u2019t turn out this way in reality, which greatly hurt investors\u2019 confidence in cryptocurrencies. From there on, we started to see a domino effect of frozen customer accounts and crypto firm bankruptcies."),Po.forEach(t),Nt=c(e),be=l(e,"P",{});var ir=h(be);ni=n(ir,"This crypto bear market (a term to describe a \u201Chibernating\u201D economy) has also put the NFT market in a trance. The two are closely connected as NFTs rely on blockchain to track ownership of cryptocurrencies."),ir.forEach(t),Ft=c(e),B=l(e,"P",{});var Ao=h(B);hi=n(Ao,"As the overall prices of cryptocurrencies fell by nearly 24%, we\u2019re also seeing price cuts for even the best NFT projects. For instance, the floor price of the recently launched Solana-based Moonbirds "),R=l(Ao,"A",{href:!0,rel:!0});var ar=h(R);fi=n(ar,"dropped by 10%"),ar.forEach(t),ci=n(Ao," to $38,137."),Ao.forEach(t),Et=c(e),ve=l(e,"H2",{});var rr=h(ve);pi=n(rr,"But are NFTs just a bubble?"),rr.forEach(t),kt=c(e),ye=l(e,"P",{});var lr=h(ye);ui=n(lr,"It sure does look like the NFT bubble might be bursting, but this doesn\u2019t change the fact that NFTs have the potential to stimulate the growth of a new economy, and profoundly define and change the norms of the Internet."),lr.forEach(t),It=c(e),Te=l(e,"P",{});var sr=h(Te);di=n(sr,"How will NFTs define and change Internet norms? Among the numerous new mathematical specifications and technologies, why does the 4-year-old NFT have the most expandable commercial potential?"),sr.forEach(t),Pt=c(e),v=l(e,"P",{});var rt=h(v);mi=n(rt,"As a "),V=l(rt,"A",{href:!0,rel:!0});var nr=h(V);wi=n(nr,"decentralized web 3 social media ecosystem"),nr.forEach(t),bi=n(rt,", "),K=l(rt,"A",{href:!0,rel:!0});var hr=h(K);vi=n(hr,"Matters Lab"),hr.forEach(t),yi=n(rt," is passionate about the self-governance of creators for true independence from any platform."),rt.forEach(t),At=c(e),L=l(e,"P",{});var xo=h(L);Ti=n(xo,"We also launched Traveloggers, "),Z=l(xo,"A",{href:!0,rel:!0});var fr=h(Z);gi=n(fr,"the first NFT social media avatar to expand private ownership with collective creation"),fr.forEach(t),_i=n(xo,", an experiment for mutually beneficial collaboration between content creators and collectors."),xo.forEac
1h(t),xt=c(e),ge=l(e,"P",{});var cr=h(ge);Ni=n(cr,"In the next sections, we present a brand new perspective of NFT as more than a bubble: instead, it is a new era that redefines the relationship among content owners, creators, and digital content for a fairer and freer Internet."),cr.forEach(t),Mt=c(e),_e=l(e,"H2",{});var pr=h(_e);Fi=n(pr,"NFT: ownership or collection?"),pr.forEach(t),Bt=c(e),Ne=l(e,"P",{});var ur=h(Ne);Ei=n(ur,"When it comes to NFTs, we try not to use the word \u201Cbuy\u201D but \u201Ccollect\u201D instead."),ur.forEach(t),Lt=c(e),Fe=l(e,"P",{});var dr=h(Fe);ki=n(dr,"When someone purchases NFT of a certain digital content, it doesn\u2019t mean that others can\u2019t see the content anymore, but it means that its ownership is simply announced to everyone through the Blockchain record. The purchaser paid real money and \u201Ccollected\u201D the digital asset."),dr.forEach(t),Ct=c(e),Ee=l(e,"P",{});var mr=h(Ee);Ii=n(mr,"Essentially, with NFTs, you can mark the ownership but not monopolize the circulation. The asset continues to circulate and you reap the benefits in return. This is actually a business model that wasn\u2019t easy to implement on the Internet in the past."),mr.forEach(t),zt=c(e),ke=l(e,"H2",{});var wr=h(ke);Pi=n(wr,"How traditional Internet business models fail content creators"),wr.forEach(t),Wt=c(e),Ie=l(e,"P",{});var br=h(Ie);Ai=n(br,"The basic design of the Internet determines that content is published in a homogeneous data structure without a unique ID. Therefore, the entire Internet of Value is unified, like a big river. Content producers and digital artists can either:"),br.forEach(t),$t=c(e),Pe=l(e,"P",{});var vr=h(Pe);xi=n(vr,"\u2192 let it flow for free"),vr.forEach(t),Ht=c(e),Ae=l(e,"P",{});var yr=h(Ae);Mi=n(yr,"\u2192 rely on the attention that flows through their own works in exchange for advertising revenue, or"),yr.forEach(t),St=c(e),xe=l(e,"P",{});var Tr=h(xe);Bi=n(Tr,"\u2192 use various disproportionate preventive tools to do some limited interception such as signing in, typing codes, prohibiting copy and paste, or setting up a paywall."),Tr.forEach(t),Ot=c(e),Me=l(e,"P",{});var gr=h(Me);Li=n(gr,"But a very simple technology can crack the interception in batches, which is why the traditional Internet mechanism can be clumsy at times."),gr.forEach(t),jt=c(e),Be=l(e,"H2",{});var _r=h(Be);Ci=n(_r,"How NFTs revolutionize traditional online business models"),_r.forEach(t),Gt=c(e),Le=l(e,"P",{});var Nr=h(Le);zi=n(Nr,"In a world that is designed on blockchain, marked by NFT, and operated by digital currency, it is as if the homogeneous river and sea are split into countless water bottles. These bottles can be infinitely divided into ever small bottles that you can\u2019t see with the naked eye. But every water bottle has a description label, and you know where it comes from, where it goes, and who owns it. Any basic change creates a cascade of fundamental changes, such as a new business model based on collection."),Nr.forEach(t),qt=c(e),Ce=l(e,"P",{});var Fr=h(Ce);Wi=n(Fr,"Collecting NFTs can be compared to shopping on an e-commerce platform. But it really is more akin to naming an asteroid that you discovered through a telescope. Certain attributes of the asteroid belong to you from the time you discovered it, but the asteroid itself will always remain in the sky."),Fr.forEach(t),Jt=c(e),ze=l(e,"P",{});var Er=h(ze);$i=n(Er,"In the traditional Internet or offline world, it\u2019s almost impossible to claim ownership, and collections are almost meaningless. Original assets, digital or not, have lost their uniqueness, and there are no costs or penalties for replicating them."),Er.forEach(t),Ut=c(e),We=l(e,"P",{});var kr=h(We);Hi=n(kr,"In the world of blockchain and NFT, the uniqueness of each version of the digital original bio-item is restored, but at the same time the reproducibility is retained. You can also claim exclusive ownership of digital objects. The word \u201Cownership\u201D itself has a new definition in the NFT world and collecting digital assets becomes more like an \u201Cidentification\u201D rather than \u201Cowning\u201D."),kr.forEach(t),Dt=c(e),g=l(e,"P",{style:!0});var Mo=h(g);$e=l(Mo,"IMG",{src:!0,alt:!0}),Si=c(Mo),st=l(Mo,"FIGCAPTION",{});var Ir=h(st);Oi=n(Ir,'"The Little Prince" Japanese version of the movie'),Ir.forEach(t),Mo.forEac
1h(t),Yt=c(e),He=l(e,"P",{});var Pr=h(He);ji=n(Pr,"Because of the emergence of a new ownership relationship between humans and digital content, there\u2019s more room to envision new business models."),Pr.forEach(t),Rt=c(e),C=l(e,"P",{});var Bo=h(C);Gi=n(Bo,"When collection (claiming ownership) and circulation (open sharing) are not contradictory, the problems that cannot be solved on the traditional Internet can be solved theoretically in the new "),Q=l(Bo,"A",{href:!0,rel:!0});var Ar=h(Q);qi=n(Ar,"web3"),Ar.forEach(t),Ji=n(Bo," Internet. NFT revolutionizes traditional online business models by delivering diversified value returns to public goods that are difficult to sell in an exclusive manner."),Bo.forEach(t),Vt=c(e),Se=l(e,"H2",{});var xr=h(Se);Ui=n(xr,"A new era of ownership and collection"),xr.forEach(t),Kt=c(e),Oe=l(e,"P",{});var Mr=h(Oe);Di=n(Mr,"Let\u2019s consider these examples in different industries that illustrate the new ways of owning and collecting assets:"),Mr.forEach(t),Zt=c(e),je=l(e,"H3",{});var Br=h(je);Yi=n(Br,"1. Entertainment"),Br.forEach(t),Qt=c(e),Ge=l(e,"P",{});var Lr=h(Ge);Ri=n(Lr,"The indie band \u201CKings of Leon\u201D released an NFT album containing three token types, one of which provides the owner with a \u201Clifetime front row seat\u201D for the band\u2019s future performances."),Lr.forEach(t),Xt=c(e),_=l(e,"P",{style:!0});var Lo=h(_);qe=l(Lo,"IMG",{src:!0,alt:!0}),Vi=c(Lo),nt=l(Lo,"FIGCAPTION",{});var Cr=h(nt);Ki=n(Cr,"Kings of Leon NFT album"),Cr.forEach(t),Lo.forEach(t),eo=c(e),Je=l(e,"P",{});var zr=h(Je);Zi=n(zr,"Perhaps the most expensive single piece of NFT sold also stemmed from entertainment purposes. The \u201CEverydays: The First 5,000 Days\u201D by Beeple sold for $69 million at Christie\u2019s New York\u2013the first live NFT auction. The digital artwork was a collection of 5,000 digital images that the artist, Mike Winkelmann, artistically known as Beeple, created everyday as part of a project called \u201CEverydays\u201D."),zr.forEach(t),to=c(e),Ue=l(e,"H3",{});var Wr=h(Ue);Qi=n(Wr,"2. News media"),Wr.forEach(t),oo=c(e),N=l(e,"P",{style:!0});var Co=h(N);De=l(Co,"IMG",{src:!0,alt:!0}),Xi=c(Co),ht=l(Co,"FIGCAPTION",{});var $r=h(ht);ea=n($r,"\u201CMoments that changed us\u201D by CNN"),$r.forEach(t),Co.forEach(t),io=c(e),z=l(e,"P",{});var zo=h(z);ta=n(zo,"The 42-year-old news outlet, CNN, launched "),X=l(zo,"A",{href:!0,rel:!0});var Hr=h(X);oa=n(Hr,"Vault by CNN: Moments That Changed Us in June 2021"),Hr.forEach(t),ia=n(zo,", which will house a selection of digital collectibles from its television archives, and mint them as NFTs using blockchain technology. However, these collections won\u2019t include the records of these important news events disappearing from the eyes of the public."),zo.forEach(t),ao=c(e),Ye=l(e,"H3",{});var Sr=h(Ye);aa=n(Sr,"3. Technology"),Sr.forEach(t),ro=c(e),F=l(e,"P",{style:!0});var Wo=h(F);Re=l(Wo,"IMG",{src:!0,alt:!0}),ra=c(Wo),ft=l(Wo,"FIGCAPTION",{});var Or=h(ft);la=n(Or,"Tim Berners-Lee and his www source code"),Or.forEach(t),Wo.forEach(t),lo=c(e),W=l(e,"P",{});var $o=h(W);sa=n($o,"Tim Berners-Lee, the father of the Internet who invented the World Wide Web (www), auctioned 9,555 lines of www original codes written by him between 1990 and 1991 through "),ee=l($o,"A",{href:!0,rel:!0});var jr=h(ee);na=n(jr,"Sotheby\u2019s Auction House"),jr.forEach(t),ha=n($o," on June 23rd."),$o.forEach(t),so=c(e),Ve=l(e,"P",{});var Gr=h(Ve);fa=n(Gr,"In 7 days, these NFTS sold for more than $5.4 million. Interestingly, he has always refused to apply for a patent for the invention\xA0 of www so that everyone can use the World Wide Web freely, without being restricted by the rights stipulated in the patent. But in this case, he auctioned and promoted the collection of original codes."),Gr.forEach(t),no=c(e),Ke=l(e,"H3",{});var qr=h(Ke);ca=n(qr,"4. Social Media"),qr.forEach(t),ho=c(e),E=l(e,"P",{style:!0});var Ho=h(E);Ze=l(Ho,"IMG",{src:!0,alt:!0}),pa=c(Ho),ct=l(Ho,"FIGCAPTION",{});var Jr=h(ct);ua=n(Jr,"Traveloggers NFT avatars issued by Matters Lab"),Jr.forEach(t),Ho.forEac
1h(t),fo=c(e),$=l(e,"P",{});var So=h($);da=n(So,"Perhaps the most well-known form of NFT are "),te=l(So,"A",{href:!0,rel:!0});var Ur=h(te);ma=n(Ur,"NFT avatars"),Ur.forEach(t),wa=n(So,", which are digitally-generated images that can be used as profile pictures on social media platforms."),So.forEach(t),co=c(e),Qe=l(e,"P",{});var Dr=h(Qe);ba=n(Dr,"The most popular NFT avatars include the Cryptopunks, which sold for millions of dollars for each. Then there\u2019s the infamous Bored Ape Yacht Club NFT collection, which features a range of bored apes in unique clothing and accessories."),Dr.forEach(t),po=c(e),y=l(e,"P",{});var lt=h(y);va=n(lt,"If you\u2019re looking for uniquely-innovative NFT avatars, you\u2019ll find "),oe=l(lt,"A",{href:!0,rel:!0});var Yr=h(oe);ya=n(Yr,"Traveloggers"),Yr.forEach(t),Ta=n(lt,"\u2013the first NFT avatars to expand private ownership with collective creation. On Traveloggers, you can co-create with previous owners of your NFT in a logbook. You can find Traveloggers on "),ie=l(lt,"A",{href:!0,rel:!0});var Rr=h(ie);ga=n(Rr,"OpenSea"),Rr.forEach(t),_a=n(lt,", the NFT marketplace."),lt.forEach(t),uo=c(e),Xe=l(e,"H2",{});var Vr=h(Xe);Na=n(Vr,"NFTs are more than just a bubble"),Vr.forEach(t),mo=c(e),et=l(e,"P",{});var Kr=h(et);Fa=n(Kr,"We say that many problems that cannot be solved on the traditional Internet can be solved after redefining and identifying ownership. This is a theory, of course. In reality, this is quite distant from our daily habits, concepts, and inertia. Changes will shake the huge vested interests of the traditional world, and they cannot be accomplished overnight."),Kr.forEach(t),wo=c(e),tt=l(e,"P",{});var Zr=h(tt);Ea=n(Zr,"However, changes in the underlying architecture, reflected in one application and one economic bubble, are all pieces of a bigger puzzle. As long as this is revolutionary enough to change the current world, there is no other choice but to continue to put the puzzle together."),Zr.forEach(t),bo=c(e),H=l(e,"P",{});var Oo=h(H);ka=n(Oo,"As Marc Andreessen, a pioneer of the Internet and co-founder of Netscape and a16z, said in an "),ae=l(Oo,"A",{href:!0,rel:!0});var Qr=h(ae);Ia=n(Qr,"interview"),Qr.forEach(t),Pa=n(Oo,":"),Oo.forEach(t),vo=c(e),ot=l(e,"BLOCKQUOTE",{});var Xr=h(ot);pt=l(Xr,"P",{});var el=h(pt);ut=l(el,"EM",{});var tl=h(ut);Aa=n(tl,"\u201CIt can sometimes feel that all the exciting things have already happened, that the frontier is closed, that we\u2019re at the end of technological history and there\u2019s nothing left to do but maintain what already exists. This is just a failure of imagination. In fact, the opposite is true. We\u2019re surrounded by rotting incumbents that will all need to be replaced by new technologies. Let\u2019s get on it.\u201D"),tl.forEach(t),el.forEach(t),Xr.forEach(t),yo=c(e),To=l(e,"HR",{}),go=c(e),it=l(e,"P",{});var ol=h(it);dt=l(ol,"STRONG",{});var il=h(dt);re=l(il,"EM",{});var jo=h(re);xa=n(jo,"Interested in NFTs? Our inaugural NFT collection, Traveloggers, can be found at OpenSea "),le=l(jo,"A",{href:!0,rel:!0});var al=h(le);Ma=n(al,"here"),al.forEach(t),Ba=n(jo,"."),jo.forEach(t),il.forEach(t),ol.forEach(t),_o=c(e),at=l(e,"P",{});var rl=h(at);mt=l(rl,"STRONG",{});var ll=h(mt);b=l(ll,"EM",{});var S=h(b);La=n(S,"Follow "),se=l(S,"A",{href:!0,rel:!0});var sl=h(se);Ca=n(sl,"here for our newsletter"),sl.forEach(t),za=n(S," and @"),ne=l(S,"A",{href:!0,rel:!0});var nl=h(ne);Wa=n(nl,"Mattersw3b"),nl.forEach(t),$a=n(S," on Twitter for the latest news and insights on NFT and web3, or start creating on our platform, "),he=l(S,"A",{href:!0,rel:!0});
1var hl=h(he);Ha=n(hl,"www.Matters.Town"),hl.forEach(t),Sa=n(S,"."),S.forEach(t),ll.forEach(t),rl.forEach(t),this.h()},h(){fe(m.src,k="https://mirror-media.imgix.net/publication-images/faO4fipiidUmNDEz4wzYB.jpeg?height=491&width=982&h=491&w=982&auto=compress")||p(m,"src",k),p(m,"alt","A colorful bubble on a dark background to illustrate the NFT bubble - Matters Lab"),ce(u,"text-align","center"),p(G,"href","https://cointelegraph.com/news/nft-market-worth-231b-by-2030-report-projects-big-growth-for-sector"),p(G,"rel","nofollow"),p(q,"href","https://www.wsj.com/articles/nft-sales-are-flatlining-11651552616"),p(q,"rel","nofollow"),p(J,"href","https://www.theguardian.com/technology/2022/jul/02/nft-sales-hit-12-month-low-after-cryptocurrency-crash"),p(J,"rel","nofollow"),fe(de.src,Ga="https://images.mirror-media.xyz/publication-images/_qwpwCVSjrRbgTqa3VB1j.png?height=558&width=786")||p(de,"src",Ga),p(de,"alt","A bar graph depicting the amount of NFT sales from Jan 2021 to Jun 2022 - Matters Lab"),p(U,"href","https://www.theguardian.com/technology/2022/jul/02/nft-sales-hit-12-month-low-after-cryptocurrency-crash"),p(U,"target","_blank"),ce(T,"text-align","center"),p(D,"href","https://www.nerdwallet.com/article/investing/crypto-winter#:~:text=In%20the%20first%20half%20of,known%20as%20%22crypto%20winter.%22"),p(D,"rel","nofollow"),p(Y,"href","https://www.nerdwallet.com/article/investing/crypto-winter#:~:text=In%20the%20first%20half%20of,known%20as%20%22crypto%20winter.%22"),p(Y,"rel","nofollow"),p(R,"href","https://www.gfinityesports.com/cryptocurrency/nft-market-crash/"),p(R,"rel","nofollow"),p(V,"href","https://matterslab.medium.com/how-matters.town-542c437c7d99"),p(V,"rel","nofollow"),p(K,"href","https://matterslab.medium.com/"),p(K,"rel","nofollow"),p(Z,"href","https://matterslab.medium.com/traveloggers-is-the-first-nft-social-media-avatar-to-expand-private-ownership-with-collective-e09875f5948d"),p(Z,"rel","nofollow"),fe($e.src,qa="https://images.mirror-media.xyz/publication-images/7u41zKksHU7NMwDgnBOZS.jpg?height=550&width=988")||p($e,"src",qa),p($e,"alt","A scene from \u201CThe Little Prince\u201D Japanese movie - Matters Lab"),ce(g,"text-align","center"),p(Q,"href","https://matterslab.medium.com/how-matters.town-542c437c7d99"),p(Q,"rel","nofollow"),fe(qe.src,Ja="https://images.mirror-media.xyz/publication-images/qOf6UBv7rs6Bx3LWZswJV.png?height=714&width=438")||p(qe,"src",Ja),p(qe,"alt","Kings of Leon NFT album - Matters Lab"),ce(_,"text-align","center"),fe(De.src,Ua="https://images.mirror-media.xyz/publication-images/IsRLrcGp_RWmH5HiLMULE.png?height=396&width=806")||p(De,"src",Ua),p(De,"alt","The webpage of Vault by CNN: Moments that changed us - Matters Lab"),ce(N,"text-align","center"),p(X,"href","https://cnnpressroom.blogs.cnn.com/2021/06/16/cnn-makes-moments-from-history-available-for-purchase-with-nfts/"),p(X,"rel","nofollow"),fe(Re.src,Da="https://images.mirror-media.xyz/publication-images/N7LHGdenURvPgZ8BHdgyB.png?height=500&width=832")||p(Re,"src",Da),p(Re,"alt","A picture of Tim Berners-Lee in front of a computer displaying www source code - Matters Lab"),ce(F,"text-align","center"),p(ee,"href","https://www.sothebys.com/en/buy/auction/2021/this-changed-everything-source-code-for-www-x-tim-berners-lee-an-nft/source-code-for-the-www"),p(ee,"rel","nofollow"),fe(Ze.src,Ya="https://images.mirror-media.xyz/publication-images/wXGlx8khAtPxZYmZaBPR9.png?height=634&width=824")||p(Ze,"src",Ya),p(Ze,"alt","6 NFT social media avatars called Traveloggers - Matters Lab"),ce(E,"text-align","center"),p(te,"href","https://matters-lab.io/blog/what-is-an-nft-avatar"),p(te,"rel","nofollow"),p(oe,"href","https://traveloggers.matters.town/"),p(oe,"rel","nofollow"),p(ie,"href","https://opensea.io/collection/traveloggers"),p(ie,"rel","nofollow"),p(ae,"href","https://noahpinion.substack.com/p/interview-marc-andreessen-vc-and"),p(ae,"rel","nofollow"),p(le,"href","https://opensea.io/collection/traveloggers"),p(le,"rel","nofollow"),p(se,"href","https://matters-lab.io/#follow_us"),p(se,"rel","nofollow"),p(ne,"href","https://twitter.com/Mattersw3b"),p(ne,"rel","nofollow"),p(he,"href","http://www.matters.town"),p(he,"rel","nofollow")},m(e,i){a(e,u,i),o(u,m),o(u,O),o(u,d),o(d,w),a(e,j,i),a(e,I,i),o(I,Go),o(I,G),o(G,qo),o(I,Jo),a(e,wt,i),a(e,P,i),o(P,Uo),o(P,q),o(q,Do),o(P,Yo),a(e,bt,i),a(e,ue,i),o(ue,Ro),a(e,vt,i),a(e,A,i),o(A,Vo),o(A,J),o(J,Ko),o(A,Zo),a(e,yt,i),a(e,T,i),o(T,de),o(T,Qo),o(T,me),o(me,Xo),o(me,U),o(U,ei),a(e,Tt,i),a(e,x,i),o(x,ti),o(x,D),o(D,oi),o(x,ii),a(e,gt,i),a(e,we,i),o(we,ai),a(e,_t,i
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1const k=[pe[0],pl];let O={$$slots:{default:[El]},$$scope:{ctx:pe}};for(let d=0;d<k.length;d+=1)O=ja(O,k[d]);return u=new Fl({props:O}),{c(){wl(u.$$.fragment)},l(d){bl(u.$$.fragment,d)},m(d,w){vl(u,d,w),m=!0},p(d,[w]){const j=w&1?yl(k,[w&1&&fl(d[0]),w&0&&fl(pl)]):{};w&2&&(j.$$scope={dirty:w,ctx:d}),u.$set(j)},i(d){m||(Tl(u.$$.fragment,d),m=!0)},o(d){gl(u.$$.fragment,d),m=!1},d(d){_l(u,d)}}}const pl={title:"The NFT Bubble Might be Bursting\u2013Or Is There More to It?",date:"Jan 25, 2023",author:"Matters Lab",imgCover:"https://mirror-media.imgix.net/publication-images/faO4fipiidUmNDEz4wzYB.jpeg?height=491&width=982&h=491&w=982&auto=compress",summary:"Discover a round up of crypto reports, statistics, and news on the topic: the NFT bubble might be bursting, and find out how NFTs are changing the internet.\u201D",categories:["Web3","Matters-Lab"],keywords:["NFT bubble","NFT","Logbook","Traveloggers","Creator Economy","the nft bubble might be bursting"]};function Il(pe,u,m){return pe.$$set=k=>{m(0,u=ja(ja({},u),cl(k)))},u=cl(u),[u]}class Bl extends ul{constructor(u){super(),dl(this,u,Il,kl,ml,{})}}export{Bl as default,pl as metadata};

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