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53    <div id="root"><div class="min-h-screen bg-brand-bg text-brand-text flex flex-col"><header class="relative w-full max-w-5xl mx-auto px-6 py-6 flex items-center justify-between"><a href="/" aria-label="Back to Pillar home"><img alt="Pillar" class="h-10 w-auto" src="/brand/pillar-logo-full.svg"></a><nav class="flex items-center gap-6"><a href="/features" class="hidden sm:inline text-sm font-medium text-brand-muted hover:text-brand-text transition-colors">Features</a><a href="/compare" class="hidden sm:inline text-sm font-medium text-brand-muted hover:text-brand-text transition-colors">Compare</a><a href="/#pricing" class="hidden sm:inline text-sm font-medium text-brand-muted hover:text-brand-text transition-colors">Pricing</a><a href="/about" class="hidden sm:inline text-sm font-semibold text-brand-text">About</a><a href="/blog" class="hidden sm:inline text-sm font-medium text-brand-muted hover:text-brand-text transition-colors">Blog</a><a href="/coach" class="text-sm font-medium text-[#fff] bg-brand-primary hover:bg-brand-primary/90 px-4 py-2 rounded-xl transition-colors">Log In</a><button type="button" aria-label="Open menu" aria-expanded="false" aria-controls="marketing-nav-menu" class="sm:hidden -mr-2 p-2 rounded-lg text-brand-muted hover:text-brand-text transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu w-6 h-6" aria-hidden="true"><path d="M4 5h16"></path><path d="M4 12h16"></path><path d="M4 19h16"></path></svg></button></nav></header><main class="flex-1"><section class="w-full max-w-3xl mx-auto px-6 pt-12 pb-16 sm:pt-16"><div class="flex flex-col sm:flex-row sm:items-center gap-6 mb-12" style="opacity: 0; transform: translateY(15.9948px);"><img alt="Erin Arnold, founder of Pillar" width="112" height="112" class="w-28 h-28 flex-shrink-0 rounded-2xl object-cover bg-brand-surface" src="/brand/founder.jpg"><div><h1 class="font-display text-3xl sm:text-4xl font-bold text-brand-text">Erin Arnold</h1><p class="mt-1 text-brand-muted">Founder, Pillar</p><div class="mt-3 flex flex-wrap items-center gap-4"><a href="https://www.instagram.com/metabolicmethodcoach/" aria-label="Erin Arnold on Instagram" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-1.5 text-sm font-medium text-brand-muted hover:text-brand-text transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-instagram w-4 h-4" aria-hidden="true"><rect width="20" height="20" x="2" y="2" rx="5" ry="5"></rect><path d="M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z"></path><line x1="17.5" x2="17.51" y1="6.5" y2="6.5"></line></svg>@metabolicmethodcoach</a><a href="mailto:[email protected]" aria-label="Email Erin Arnold" class="inline-flex items-center gap-1.5 text-sm font-medium text-brand-muted hover:text-brand-text transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-mail w-4 h-4" aria-hidden="true"><path d="m22 7-8.991 5.727a2 2 0 0 1-2.009 0L2 7"></path><rect x="2" y="4" width="20" height="16" rx="2"></rect></svg>Email me</a></div></div></div><div style="opacity: 0; transform: translateY(16px);"><h2 class="font-display text-2xl font-bold text-brand-text mb-4">Why I built this</h2><div class="space-y-4"><p class="text-brand-muted leading-relaxed">I built Pillar because the tools coaches were using kept describing a smaller job than the one they were actually doing.</p><p class="text-brand-muted leading-relaxed">Watch how an independent coach spends a week and the workout is a fraction of it. The client who isn't sleeping. The one whose nutrition falls apart on Thursdays. The one whose mood tells you more than their step count. That's the work. But the softw

53are was built around programming, and everything else was an add-on, a spreadsheet, or a message thread nobody could search.</p><p class="text-brand-muted leading-relaxed">The pricing bothered me as much as the feature list. Most platforms charge you more as you take on more clients, so your software bill grows exactly when you are busiest, and the tool quietly starts shaping who you are willing to take on. That seemed backwards for someone building a practice.</p><p class="text-brand-muted leading-relaxed">So Pillar tracks the dimensions that actually move outcomes — fitness, nutrition, sleep, recovery, hydration, steps, mood, habits, and fasting — in one place, with unlimited clients on every plan and no per-client fees.</p><p class="text-brand-muted leading-relaxed">I still take these calls myself. If you are working out whether Pillar fits your practice, book time with me and ask me anything.</p></div><div class="mt-8 flex flex-col sm:flex-row gap-3"><a href="https://calendly.com/erin-arnold-getpillarcoach/founder_coach" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center gap-2 px-6 py-3 rounded-xl bg-brand-primary text-[#fff] font-semibold shadow-lg shadow-brand-primary/20 hover:brightness-110 transition-all">Book a call with me<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-4 h-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><button type="button" class="inline-flex items-center justify-center gap-2 px-6 py-3 rounded-xl border border-brand-border text-brand-text font-semibold hover:bg-brand-surface transition-colors">Start your free trial</button></div></div></section></main><footer class="w-full max-w-5xl mx-auto px-6 py-10 flex flex-col items-center gap-5"><div class="flex items-center gap-5 text-sm text-brand-muted"><a href="/features" class="hover:text-brand-text transition-colors">Features</a><a href="/compare" class="hover:text-brand-text transition-colors">Compare</a><a href="/#pricing" class="hover:text-brand-text transition-colors">Pricing</a><button type="button" class="hover:text-brand-text transition-colors">Contact</button></div><div class="flex items-center gap-5"><a href="https://www.instagram.com/getpillarcoach/" aria-label="Instagram" target="_blank" rel="noopener noreferrer" class="text-brand-muted hover:text-brand-text transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-instagram w-4 h-4" aria-hidden="true"><rect width="20" height="20" x="2" y="2" rx="5" ry="5"></rect><path d="M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z"></path><line x1="17.5" x2="17.51" y1="6.5" y2="6.5"></line></svg></a><a href="https://www.linkedin.com/company/getpillarcoach" aria-label="LinkedIn" target="_blank" rel="noopener noreferrer" class="text-brand-muted hover:text-brand-text transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-linkedin w-4 h-4" aria-hidden="true"><path d="M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z"></path><rect width="4" height="12" x="2" y="9"></rect><circle cx="4" cy="4" r="2"></circle></svg></a></div><p class="text-xs text-brand-muted/70">© 2026 Pillar. All rights reserved.</p></footer></div></div>
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