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1<meta name="next-size-adjust" content=""/><title>Matt Gwyther â Mind · Media · Machines</title><meta name="description" content="I work with educational institutions to navigate AI with confidence â drawing on experience leading AI transformation in international educational publishing, university teaching, and cognitive science research."/><link rel="icon" href="/favicon.ico?favicon.0b3bf435.ico" sizes="256x256" type="image/x-icon"/>
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1</head><body class="inter_b785138-module__Hrlnpq__variable font-display antialiased"><div hidden=""><!--$--><!--/$--></div><header class="fixed top-0 left-0 right-0 z-50 bg-background-light/80 backdrop-blur-md border-b border-neutral-border/50"><div class="max-w-7xl mx-auto px-6 h-20 flex items-center justify-between"><a class="text-xl font-bold tracking-tight text-text-main hover:text-primary transition-colors" href="/">Matt Gwyther</a><nav class="hidden md:flex items-center gap-10"><a class="text-sm font-medium text-text-muted hover:text-text-main transition-colors" href="/about">About</a><a href="/ai-services" class="text-sm font-medium text-text-muted hover:text-text-main transition-colors">AI Services</a><a href="https://substack.com/@mindintransition" target="_blank" rel="noopener noreferrer" class="text-sm font-medium text-text-muted hover:text-text-main transition-colors">Writing</a><a href="mailto:[email protected]" class="bg-primary text-white text-xs font-bold uppercase tracking-widest px-6 py-2.5 rounded-full hover:opacity-90 transition-opacity">Contact</a></nav><button class="md:hidden text-text-main" aria-label="Toggle menu"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu" aria-hidden="true"><path d="M4 5h16"></path><path d="M4 12h16"></path><path d="M4 19h16"></path></svg></button></div></header><main class="pt-32"><section class="max-w-5xl mx-auto px-6 py-20 text-center"><h1 class="text-7xl md:text-9xl font-extrabold tracking-tighter mb-8 text-text-main">Matt Gwyther</h1><h2 class="text-2xl md:text-3xl font-light tracking-wide text-text-muted mb-8">Mind · Media · Machines</h2><div class="mb-10"><img src="/images/profile-photo.jpeg" alt="Matt Gwyther" class="w-36 h-36 md:w-44 md:h-44 rounded-full object-cover mx-auto border-4 border-white shadow-lg"/></div><div class="max-w-2xl mx-auto"><p class="text-xl md:text-2xl leading-relaxed text-text-muted font-light">I work with<!-- --> <span class="text-text-main font-medium">educational institutions</span> <!-- -->to navigate AI with confidence â drawing on experience leading<!-- --> <span class="text-text-main font-medium">AI transformation</span> <!-- -->in international educational publishing, university teaching, and<!-- --> <span class="text-text-main font-medium">cognitive science research</span>.</p></div></section><section class="max-w-7xl mx-auto px-6 py-24"><div class="grid grid-cols-1 md:grid-cols-3 border-t border-neutral-border"><div class="p-10 border-b md:border-b-0 md:border-r border-neutral-border hover:bg-white transition-colors"><div class="mb-6 text-primary"><svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-brain" aria-hidden="true"><path d="M12 18V5"></path><path d="M15 13a4.17 4.17 0 0 1-3-4 4.17 4.17 0 0 1-3 4"></path><path d="M17.598 6.5A3 3 0 1 0 12 5a3 3 0 1 0-5.598 1.5"></path><path d="M17.997 5.125a4 4 0 0 1 2.526 5.77"></path><path d="M18 18a4 4 0 0 0 2-7.464"></path><path d="M19.967 17.483A4 4 0 1 1 12 18a4 4 0 1 1-7.967-.517"></path><path d="M6 18a4 4 0 0 1-2-7.464"></path><path d="M6.003 5.125a4 4 0 0 0-2.526 5.77"></path></svg></div><h3 class="text-2xl font-bold mb-4 tracking-tight">Mind</h3><p class="text-text-muted leading-relaxed text-lg mb-4">Cognitive science and consciousness research â exploring the intersection of mind, perception, and AI. Writing about these ideas on Mind in Transition.</p><a href="https://substack.com/@mindintransition" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-1.5 text-primary font-semibold text-sm hover:opacity-80 transition-opacity">Read on Substack<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div><div class="p-10 border-b md:border-b-0 md:border-r border-neutral-border hover:bg-white transition-colors"><div class="mb-6 text-primary"><svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-film" aria-hidden="true"><rect width="18" height="18" x="3" y="3" rx="2"></rect><path d="M7 3v18"></path><path d="M3 7.5h4"></path><path d="M3 12h18"></path><path d="M3 16.5h4"></path><path d="M17 3v18"></path><path d="M17 7.5h4"></path><path d="M17 16.5h4"></path></svg></div><h3 class="text-2xl font-bold mb-4 tracking-tight">Media</h3><p class="text-text-muted leading-relaxed text-lg mb-4">Creative AI media production, digital media pedagogical frameworks, and next-generation publishing workflows for educators and creators.</p></div><div class="p-10 border-b md:border-b-0 border-neutral-border hover:bg-white transition-colors"><div class="mb-6 text-primary"><svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-cog" aria-hidden="true"><path d="M11 10.27 7 3.34"></path><path d="m11 13.73-4 6.93"></path><path d="M12 22v-2"></path><path d="M12 2v2"></path><path d="M14 12h8"></path><path d="m17 20.66-1-1.73"></path><path d="m17 3.34-1 1.73"></path><path d="M2 12h2"></path><path d="m20.66 17-1.73-1"></path><path d="m20.66 7-1.73 1"></path><path d="m3.34 17 1.73-1"></path><path d="m3.34 7 1.73 1"></path><circle cx="12" cy="12" r="2"></circle><circle cx="12" cy="12" r="8"></circle></svg></div><h3 class="text-2xl font-bold mb-4 tracking-tight">Machines</h3><p class="text-text-muted leading-relaxed text-lg mb-4">AI strategy, curriculum design, and practical implementation support for educational institutions â from staff training to institutional frameworks.</p><a class="inline-flex items-center gap-1.5 text-primary font-semibold text-sm hover:opacity-80 transition-opacity" href="/ai-services">Explore services<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></section><section class="w-full bg-[#0f172a] py-10 mt-12"><div class="max-w-7xl mx-auto px-6"><div class="flex items-center justify-center gap-4 mb-8"><div class="h-px w-12 bg-gray-600"></div><h3 class="text-[11px] font-semibold uppercase tracking-[0.25em] text-gray-400">Working with leading institutions worldwide</h3><div class="h-px w-12 bg-gray-600"></div></div><div class="flex flex-wrap items-center justify-center gap-x-8 gap-y-4"><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="Cambridge University Press & Assessment">Cambridge</span><span class="text-gray-600 hidden md:inline">·</span></div><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="University College London">UCL</span><span class="text-gray-600 hidden md:inline">·</span></div><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="Monash University">Monash</span><span class="text-gray-600 hidden md:inline">·</span></div><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="Bial Foundation">Bial</span><span class="text-gray-600 hidden md:inline">·</span></div><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="Unreal Charity">Unreal</span><span class="text-gray-600 hidden md:inline">·</span></div><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="Anglia Ruskin University">ARU</span><span class="text-gray-600 hidden md:inline">·</span></div><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="Universität Zürich">Univ. Zürich</span><span class="text-gray-600 hidden md:inline">·</span></div><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="Universität Konstanz">Univ. Konstanz</span><span class="text-gray-600 hidden md:inline">·</span></div><div class="flex items-center gap-8"><span class="text-[13px] font-semibold uppercase tracking-[0.15em] text-gray-400 whitespace-nowrap" title="Universidade de Lisboa">U Lisboa</span></div></div></div></section><section class="max-w-7xl mx-auto px-6 py-12"><div class="bg-[#111827] rounded-xl p-12 md:p-20 flex flex-col md:flex-row items-center justify-between gap-12 text-white"><div class="max-w-xl text-center md:text-left"><span class="text-primary font-bold tracking-widest text-xs uppercase mb-4 block">AI Services</span><h2 class="text-4xl md:text-5xl font-bold mb-4">Need help navigating AI in your institution?</h2><p class="text-gray-400 text-lg md:text-xl font-light leading-relaxed">Practical, research-backed AI strategy and training for educational institutions.</p></div><div class="flex flex-col items-center md:items-end gap-4 w-full md:w-auto"><a href="/ai-services" class="w-full md:w-auto inline-flex items-center justify-center gap-2 bg-primary text-white font-bold px-10 py-5 rounded-lg text-lg hover:brightness-110 transition-all text-center">Explore Services<svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></section><!--$--><!--/$--></main><footer class="max-w-7xl mx-auto px-6 py-16 mt-12 border-t border-neutral-border"><div class="flex flex-col md:flex-row justify-between items-center gap-8"><div class="flex gap-10"><a href="mailto:[email protected]" class="text-sm font-medium text-text-muted hover:text-primary transition-colors flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewB
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