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html buzzsumo.com collected 2026-10-01 07:17:59 UTC 191,992 bytes, 4,050 lines download raw bytes

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52
53  <!-- !END Critical JS -->
54
55  
56  <title>
57          BuzzSumo Blog | Your Complete Guide To Content Marketing      </title>
58
59
60  <!-- Metas -->
61    <meta name="viewport" content="width=device-width, initial-scale=1.0">
62  <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
63  <meta name="format-detection" content="telephone=no">
64    
65<!-- !Begin: BW Social Meta -->
66<meta name="description" content="The BuzzSumo blog is the place to come for content strategy insights, engagement studies, influencer knowledge, and PR & SEO know-how.">
67<!-- Twitter card meta -->
68<meta name="twitter:card" content="summary_large_image">
69<meta name="twitter:site" content="@BuzzSumo">
70<meta name="twitter:title" content="BuzzSumo Blog | Your Complete Guide To Content Marketing">
71<meta name="twitter:description" content="The BuzzSumo blog is the place to come for content strategy insights, engagement studies, influencer knowledge, and PR & SEO know-how.">
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73<!-- Open Graph meta (FB, LinkedIn) -->
74<meta property="og:url" content="https://buzzsumo.com/blog/">
75<meta property="og:title" content="BuzzSumo Blog | Your Complete Guide To Content Marketing">
76<meta property="og:description" content="The BuzzSumo blog is the place to come for content strategy insights, engagement studies, influencer knowledge, and PR & SEO know-how.">
77<meta property="og:image" content="">
78<meta property="og:locale" content="en_EN">
79<meta property="og:type" content="website">
80<meta property="og:site_name" content="BuzzSumo.com">
81<!-- !End: BW Social Meta -->
82
83
84
85  <!-- Favicon -->
86      <link rel="icon" type="image/x-icon" href="/wp-content/themes/brandwatch/src/site--buzzsumo.com/assets/img/favicon.ico">
87  
88
89  <!-- Canonical -->
90        
91
92  <!-- Hreflang tags -->
93            <link rel='alternate' href='https://buzzsumo.com/blog/' hreflang='x-default' />
94          <link rel='alternate' href='https://buzzsumo.com/blog/' hreflang='en' />
95      
96
97  <!-- Our head scripts -->
98  
99<script id="head_scripts">
100  
101
102  // Set JS enabled class
103  // This must run as soon as possible to minimise render jank
104  // -----------------------------------------------------------------
105
106  document.documentElement.classList.add('js');
107  document.documentElement.classList.remove('no-js');
108
109
110  // Detect Chrome on iOS in order to disable buggy animations and transtions in css
111  // -----------------------------------------------------------------
112
113  if (navigator.userAgent.match('CriOS')) {
114    document.documentElement.className += ' is-chrome-ios';
115  }
116
117
118  // Promise polyfill
119  // -----------------------------------------------------------------
120
121  // Promises Polyfill - https://github.com/taylorhakes/promise-polyfill
122!function(e){function n(){}function t(e,n){return function(){e.apply(n,arguments)}}function o(e){if("object"!=typeof this)throw new TypeError("Promises must be constructed via new");if("function"!=typeof e)throw new TypeError("not a function");this._state=0,this._handled=!1,this._value=void 0,this._deferreds=[],s(e,this)}function i(e,n){for(;3===e._state;)e=e._value;return 0===e._state?void e._deferreds.push(n):(e._handled=!0,void o._immediateFn(function(){var t=1===e._state?n.onFulfilled:n.onRejected;if(null===t)return void(1===e._state?r:u)(n.promise,e._value);var o;try{o=t(e._value)}catch(i){return void u(n.promise,i)}r(n.promise,o)}))}function r(e,n){try{if(n===e)throw new TypeError("A promise cannot be resolved with itself.");if(n&&("object"==typeof n||"function"==typeof n)){var i=n.then;if(n instanceof o)return e._state=3,e._value=n,void f(e);if("function"==typeof i)return void s(t(i,n),e)}e._state=1,e._value=n,f(e)}catch(r){u(e,r)}}function u(e,n){e._state=2,e._value=n,f(e)}function f(e){2===e._state&&0===e._deferreds.length&&o._immediateFn(function(){e._handled||o._unhandledRejectionFn(e._value)});for(var n=0,t=e._deferreds.length;n<t;n++)i(e,e._deferreds[n]);e._deferreds=null}function c(e,n,t){this.onFulfilled="function"==typeof e?e:null,this.onRejected="function"==typeof n?n:null,this.promise=t}function s(e,n){var t=!1;try{e(function(e){t||(t=!0,r(n,e))},function(e){t||(t=!0,u(n,e))})}catch(o){if(t)return;t=!0,u(n,o)}}var a=setTimeout;o.prototype["catch"]=function(e){return this.then(null,e)},o.prototype.then=function(e,t){var o=new this.constructor(n);return i(this,new c(e,t,o)),o},o.all=function(e){var n=Array.prototype.slice.call(e);return new o(function(e,t){function o(r,u){try{if(u&&("object"==typeof u||"function"==typeof u)){var f=u.then;if("function"==typeof f)return void f.call(u,function(e){o(r,e)},t)}n[r]=u,0===--i&&e(n)}catch(c){t(c)}}if(0===n.length)return e([]);for(var i=n.length,r=0;r<n.length;r++)o(r,n[r])})},o.resolve=function(e){return e&&"object"==typeof e&&e.constructor===o?e:new o(function(n){n(e)})},o.reject=function(e){return new o(function(n,t){t(e)})},o.race=function(e){return new o(function(n,t){for(var o=0,i=e.length;o<i;o++)e[o].then(n,t)})},o._immediateFn="function"==typeof setImmediate&&function(e){setImmediate(e)}||function(e){a(e,0)},o._unhandledRejectionFn=function(e){"undefined"!=typeof console&&console&&console.warn("Possible Unhandled Promise Rejection:",e)},o._setImmediateFn=function(e){o._immediateFn=e},o._setUnhandledRejectionFn=function(e){o._unhandledRejectionFn=e},"undefined"!=typeof module&&module.exports?module.exports=o:e.Promise||(e.Promise=o)}(this);
123
124  // CustomEvent polyfill
125  // -----------------------------------------------------------------
126
127  //
128// CustomEvent -- polyfill for IE11
129//             -- adapted from Mozilla's: https://developer.mozilla.org/en-US/docs/Web/API/CustomEvent/CustomEvent#Polyfill
130//
131//
132
133if (typeof window.CustomEvent !== 'function') {
134  var default_event_params = {
135    bubbles: false,
136    cancelable: false,
137    detail: undefined,
138  };
139
140  var CustomEvent = function(event_type, params) {
141    params = params || default_event_params;
142    var ev = document.createEvent('CustomEvent');
143    ev.initCustomEvent(event_type, params.bubbles, params.cancelable, params.detail);
144    return ev;
145  }
146
147  CustomEvent.prototype = window.Event.prototype;
148  window.CustomEvent = CustomEvent;
149}
150
151
152  // global ajax helpers (global version of some helpers from Ben Halls 'nayjax' npm package used in core)
153  // -----------------------------------------------------------------
154
155  // NB: Uses Promises - Must be loaded after Promise Polyfill
156
157// Suggest at some point, just move to importing nayjax from a header-specific compiled module.
158// - To allow both header & footer js to access nayjax, could write in the _module.js file:
159//     import nayjax from 'nayjax';
160//     window.nayjax = nayjax;
161// - Then footer modules would use window.nayjax instead of "import 'nayjax'"
162// - (Similar for crumblr)
163
164// global_request() - private, -> promise
165// ---------------------------------
166// errors (stringly typed):
167//  - network error  - unreachable / interrupted
168//  - request error  - 400 codes
169//  - server error   - 500 codes
170//  - aborted        - .abort() called
171
172function global_request(url, method, data_url_encoded, cb_progress) {
173  const xhr = new XMLHttpRequest;
174
175  const promise = new Promise(function(succeed, fail) {
176    xhr.addEventListener('error', function() { fail('network error'); });
177    xhr.addEventListener('abort', function() { fail('aborted'); });
178
179    if (typeof cb_progress === 'function') {
180      xhr.addEventListener('progress', cb_progress);
181    }
182
183    xhr.addEventListener('readystatechange', function() {
184      if (xhr.readyState !== 4) {
185        return;
186      }
187
188      if (xhr.status >= 400 && xhr.status < 500) {
189        fail('request error');
190      }
191      else if (xhr.status >= 500) {
192        fail('server error');
193      }
194      else if (xhr.status === 0) {
195        fail('network error');
196      }
197      else {
198        succeed(xhr.responseText);
199      }
200    });
201  });
202
203  xhr.open(method, url, true);
204
205  if (typeof data_url_encoded === 'string') {
206    xhr.setRequestHeader('Content-type', 'application/x-www-form-urlencoded');
207    xhr.send(data_url_encoded);
208  }
209  else {
210    xhr.send();
211  }
212
213  return promise;
214}
215
216function global_ajax_post(url, cb_progress) {
217  return global_request(url, 'post', null, cb_progress);
218}
219
220function global_ajax_post_json(url, cb_progress) {
221  return global_ajax_post(url, cb_progress).then(function(response_text) {
222    try {
223      return JSON.parse(response_text);
224    }
225    catch (err) {
226      throw 'invalid json';
227    }
228  });
229}
230
231
232
233  // global crumblr (global version of core cookies/crumblr.js)
234  // -----------------------------------------------------------------
235
236  function global_get_cookie(name) {
237  var name_eq = name + '=';
238  var matching_cookie = document.cookie.split(';')
239    .map(function(c) { return c.trim(); })
240    .filter(function(c) { return c.indexOf(name_eq) === 0; })[0];
241
242  return matching_cookie !== undefined ? matching_cookie.substring(name_eq.length) : null;
243}
244
245function global_set_cookie(name, value, expires_in_days_hence, path, domain) {
246  var t = new Date();
247  if (typeof expires_in_days_hence === 'number') {
248    t.setMilliseconds((new Date()).getMilliseconds() + expires_in_days_hence * 1000 * 3600 * 24);
249  }
250
251  var parts = [
252    name + '=' + value,
253    expires_in_days_hence ? ('; expires=' + t.toUTCString()) : '',
254    path ? ('; path=' + path) : '; path=/',
255    domain ? ('; domain=' + domain) : '',
256  ];
257
258  document.cookie = parts.join('');
259}
260
261function global_delete_cookie(name, path, domain) {
262  global_set_cookie(name, '', -1, path, domain);
263}
264
265
266
267  // global geo ip
268  // -----------------------------------------------------------------
269
270  //
271// script_global_geo_ip.js - provide geolocation data. promise-based. must load after promise polyfill.
272//                         - see here for country codes: https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2
273//                                                       https://ipstack.com/documentation
274//
275
276var cookie_name = 'bw_geo';
277var cookie_days = 5;
278
279function global_get_user_geo_location() {
280
281  // Note: 1) This function is ran once (right here on line 44).
282  //       2) It creates window.global_geo_ip_promise which is then referenced elsewhere.
283  //          This allows for one async call the geo ip API, limiting the number of requests.
284
285  if (window.global_geo_ip_promise) {
286    return false;
287  }
288
289  var geo_cookie = global_get_geo_cookie();
290
291  // 1. If cookie is set, resolve window.global_geo_ip_promise (set on line 31).
292  if (geo_cookie !== null) {
293    window.global_geo_ip_promise = Promise.resolve(geo_cookie);
294  }
295  // 2. If cookie doesn’t exist - make async request && set window.global_geo_ip_promise.
296  else {
297    window.global_geo_ip_promise = global_ajax_post_json('/wp-json/all/identify?no-cache=101%20|%20jq%20%27.%20|%20{ip:%20.ip,%20country_name:.country_name}%20%27')
298      .then(data => {
299        if (data.constructor !== Object || !data.hasOwnProperty('country_code')) {
300          throw 'invalid ipstack return data';
301        }
302        global_set_geo_cookie(data.country_code);
303        return data.country_code;
304      })
305      .catch(err => {
306        global_set_geo_cookie('FailedGeoIPCheck'); // Could be problem with Ipstack, AdBlocker etc
307      });
308  }
309}
310global_get_user_geo_location();
311
312
313
314// helpers
315// -------------------------------------
316
317function global_get_geo_cookie() {
318  return global_get_cookie(cookie_name);
319}
320
321function global_set_geo_cookie(value) {
322  global_set_cookie(cookie_name, value, cookie_days);
323}
324
325
326  // GCLID
327  // -----------------------------------------------------------------
328
329  //
330// script_global_gclid.js
331//
332// Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the
333// campaign and other attributes of the click associated with the ad for ad tracking and
334// campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting.
335// It’s required for Google Ads website conversion tracking and also used to link data between
336// Google Ads and Google Analytics. It can also be used in conjunction with features like
337// offline conversion tracking.
338//
339
340function getParam(p) {
341  const match = RegExp(`[?&]${p}=([^&]*)`).exec(window.location.search);
342  return match && decodeURIComponent(match[1].replace(/\+/g, " "));
343}
344
345function getExpiryRecord(value) {
346  const expiryPeriod = 90 * 24 * 60 * 60 * 1000; // 90 day expiry in milliseconds
347
348  const expiryDate = new Date().getTime() + expiryPeriod;
349  return {
350    value,
351    expiryDate,
352  };
353}
354
355function addGclid() {
356  const gclidParam = getParam("gclid");
357  const gclidFormFields = ["Google_Click_ID_gclid__c"]; // all possible gclid form field ids here
358  let gclidRecord = null;
359  let currGclidFormField;
360
361  const gclsrcParam = getParam("gclsrc");
362  const isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf("aw") !== -1;
363
364  gclidFormFields.forEach((field) => {
365    if (document.getElementById(field)) {
366      currGclidFormField = document.getElementById(field);
367    }
368  });
369
370  if (gclidParam && isGclsrcValid) {
371    gclidRecord = getExpiryRecord(gclidParam);
372    localStorage.setItem("gclid", JSON.stringify(gclidRecord));
373  }
374
375  const gclid = gclidRecord || JSON.parse(localStorage.getItem("gclid"));
376  const isGclidValid = gclid && new Date().getTime() < gclid.expiryDate;
377
378  if (currGclidFormField && isGclidValid) {
379    currGclidFormField.value = gclid.value;
380  }
381}
382
383window.addEventListener("load", addGclid);
384
385
386  // GDPR
387  // -----------------------------------------------------------------
388
389  function global_gdpr_countries() {
390  return [
391    'AT', // Austria
392    'BE', // Belgium
393    'BG', // Bulgaria
394    'HR', // Croatia (Code taken from name in Croatian: Hrvatska)
395    'CY', // Cyprus
396    'CZ', // Czechia (Previous ISO country name: Czech Republic)
397    'DK', // Denmark
398    'EU', // Europoean Union
399    'EE', // Estonia (Code taken from name in Estonian: Eesti)
400    'FI', // Finland
401    'FR', // France
402    'DE', // Germany
403    'GR', // Greece
404    'HU', // Hungary
405    'IS', // Iceland (Code taken from name in Icelandic: Ísland)
406    'IE', // Ireland
407    'IT', // Italy
408    'LV', // Latvia
409    'LI', // Liechtenstein
410    'LT', // Lithuania
411    'LU', // Luxembourg
412    'MT', // Malta
413    'NL', // Netherlands
414    'NO', // Norway
415    'PL', // Poland
416    'PT', // Portugal
417    'RO', // Romania
418    'SK', // Slovakia
419    'SI', // Slovenia
420    'ES', // Spain
421    'SE', // Sweden
422    'CH', // Switzerland (Code taken from name in Latin: Confoederatio Helvetica)
423    'GB', // Great Britain
424    'UK', // United Kingdom
425  ];
426}
427
428function global_gdpr_precheck_countries() {
429  return [
430    'EE', // Estonia
431    'FI', // Finland
432    'FR', // France
433    'HU', // Hungary
434    'IE', // Ireland
435    'LV', // Latvia
436    'LU', // Luxembourg
437    'NO', // Norway
438    'PT', // Portugal
439    'SI', // Slovenia
440    'SE', // Sweden
441    'GB', // United Kingdom
442  ];
443}
444
445// helpers
446// -------------------------------------
447
448function global_is_gdpr_country(country_code) {
449  if (country_code === 'FailedGeoIPCheck') return true;
450  return global_gdpr_countries().indexOf(country_code.toUpperCase()) !== -1;
451}
452
453function is_gdpr_precheck_country(country_code) {
454  if (country_code === 'FailedGeoIPCheck') return true;
455  return global_gdpr_precheck_countries().indexOf(country_code.toUpperCase()) !== -1;
456}
457
458
459
460
461  // Mobile detection (from http://detectmobilebrowsers.com/)
462  // -----------------------------------------------------------------
463
464  window.isMobileDevice = function() {
465    var check = false;
466    (function(a) {
467      if (/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a) || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0, 4))) check = true;
468    })(navigator.userAgent || navigator.vendor || window.opera);
469    return check;
470  };
471  if (window.isMobileDevice()) {
472    document.documentElement.className += ' is-mob';
473  }
474
475
476  // Touch device detection
477  // (https://stackoverflow.com/questions/4817029/whats-the-best-way-to-detect-a-touch-screen-device-using-javascript/4819886#4819886)
478  // -----------------------------------------------------------------
479
480  window.isTouchDevice = function() {
481    var prefixes = ' -webkit- -moz- -o- -ms- '.split(' ');
482    var mq = function(query) {
483      return window.matchMedia(query).matches;
484    }
485    if (('ontouchstart' in window) || window.DocumentTouch && document instanceof DocumentTouch) {
486      return true;
487    }
488    // include the 'heartz' as a way to have a non matching MQ to help terminate the join
489    // https://git.io/vznFH
490    var query = ['(', prefixes.join('touch-enabled),('), 'heartz', ')'].join('');
491    return mq(query);
492  }
493  if (window.isTouchDevice()) {
494    document.documentElement.className += ' is-touch';
495  }
496
497
498  // Font loading
499  // -----------------------------------------------------------------
500
501  (function() {
502    function fontLoadedCallback() {
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613      url(https://buzzsumo.com/wp-content/themes/brandwatch/static/fonts/roboto-bold.woff) format("woff");
614    font-display: swap;
615  }
616
617  @font-face {
618    font-family: Roboto;
619    font-style: italic;
620    font-weight: 400;
621    src:
622      url(https://buzzsumo.com/wp-content/themes/brandwatch/static/fonts/roboto-regular-italic.woff2) format("woff2"),
623      url(https://buzzsumo.com/wp-content/themes/brandwatch/static/fonts/roboto-regular-italic.woff) format("woff");
624    font-display: swap;
625  }
626
627  @font-face {
628    font-family: Roboto;
629    font-style: italic;
630    font-weight: 600;
631    src:
632      url(https://buzzsumo.com/wp-content/themes/brandwatch/static/fonts/roboto-bold-italic.woff2) format("woff2"),
633      url(https://buzzsumo.com/wp-content/themes/brandwatch/static/fonts/roboto-bold-italic.woff) format("woff");
634    font-display: swap;
635  }
636</style>
637
638
639  <link rel="stylesheet" type="text/css" href="/wp-content/themes/brandwatch/templates/../build/modules/blog/module-blog.css?ver=1664881359">
640
641		<style type="text/css" id="wp-custom-css">
642			ul.f6 {
643	display: none;
644}
645
646.hero-featured__background {
647	pointer-events: none;
648	z-index: 0;
649}
650.c-hamburger {
651	z-index: 1;
652}
653
654@media (min-width: 64em) {	
655	#tns2 {
656			width: 100% !important;
657	}
658}
659
660.pricing-soon {
661	display: none;
662}
663
664.pricing-table__slides .pricing-table__slide:nth-child(1) .card--pricing__colour {
665    background-color: #7c3aed !important;
666}
667
668.pricing-table__slides .pricing-table__slide:nth-child(2) .card--pricing__colour {
669    background-color: #059669 !important;
670}
671
672.pricing-table__slides .pricing-table__slide:nth-child(3) .card--pricing__colour {
673    background-color: #3b82f6 !important;
674}
675
676.pricing-table__slides .pricing-table__slide:nth-child(4) .card--pricing__colour {
677    background-color: #1e3a8a !important;
678}
679
680.pricing-table__slides .pricing-table__slide:nth-child(1) .pricing-table__tick path {
681    fill: #7c3aed !important;
682}
683
684.pricing-table__slides .pricing-table__slide:nth-child(2) .pricing-table__tick path {
685    fill: #059669 !important;
686}
687
688.pricing-table__slides .pricing-table__slide:nth-child(3) .pricing-table__tick path {
689    fill: #3b82f6 !important;
690}
691
692.pricing-table__slides .pricing-table__slide:nth-child(4) .pricing-table__tick path {
693    fill: #1e3a8a !important;
694}
695
696.pricing-table__table-header .pricing-table__table-column--dynamic:nth-child(2) .pricing-table__table-title {
697    color: #7c3aed !important;
698}
699
700.pricing-table__table-header .pricing-table__table-column--dynamic:nth-child(3) .pricing-table__table-title {
701    color: #059669 !important;
702}
703
704.pricing-table__table-header .pricing-table__table-column--dynamic:nth-child(4) .pricing-table__table-title {
705    color: #3b82f6 !important;
706}
707
708.pricing-table__table-header .pricing-table__table-column--dynamic:nth-child(5) .pricing-table__table-title {
709    color: #1e3a8a !important;
710}
711
712.pricing-table__table-data .pricing-table__table-column:nth-child(3) .pricing-table__tick path {
713    fill: #7c3aed !important;
714}
715
716.pricing-table__table-data .pricing-table__table-column:nth-child(4) .pricing-table__tick path {
717    fill: #059669 !important;
718}
719
720.pricing-table__table-data .pricing-table__table-column:nth-child(5) .pricing-table__tick path {
721    fill: #3b82f6 !important;
722}
723
724.pricing-table__table-data .pricing-table__table-column:nth-child(6) .pricing-table__tick path {
725    fill: #1e3a8a !important;
726}
727
728
729
730		</style>
731		  <!-- !END WP HEAD -->
732
733  <!-- TODO: shouldn’t really have a "site--" hardcoded here - Consider site module specific config file -->
734      <!-- Start PartnerStack -->
735    
735<script type='text/javascript'>
736      (function() {
737        var gs = document.createElement('script');
738        gs.src = 'https://js.partnerstack.com/v1/';
739        gs.type = 'text/javascript';
740        gs.async = 'true';
741        gs.onload = gs.onreadystatechange = function() {
742          var rs = this.readyState;
743          if (rs && rs != 'complete' && rs != 'loaded') return;
744          try {
745            growsumo._initialize('pk_5hwS8XeHihGqZukEivDRUjzDQB4ZDPx4');
746            if (typeof(growsumoInit) === 'function') {
747              growsumoInit();
748            }
749          } catch (e) {}
750        };
751        var s = document.getElementsByTagName('script')[0];
752        s.parentNode.insertBefore(gs, s);
753      })();
754    </script>
754
755    <!-- End PartnerStack -->
756
757    <!-- Start of HubSpot Embed Code -->
758    <!-- 
758<script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/25938628.js"></script>
758 -->
759    <!-- End of HubSpot Embed Code -->
760    
760<script>
761      ! function() {
762        var analytics = window.analytics = window.analytics || [];
763        if (!analytics.initialize)
764          if (analytics.invoked) window.console && console.error && console.error("Segment snippet included twice.");
765          else {
766            analytics.invoked = !0;
767            analytics.methods = ["trackSubmit", "trackClick", "trackLink", "trackForm", "pageview", "identify", "reset", "group", "track", "ready", "alias", "debug", "page", "once", "off", "on", "addSourceMiddleware", "addIntegrationMiddleware", "setAnonymousId", "addDestinationMiddleware"];
768            analytics.factory = function(e) {
769              return function() {
770                var t = Array.prototype.slice.call(arguments);
771                t.unshift(e);
772                analytics.push(t);
773                return analytics
774              }
775            };
776            for (var e = 0; e < analytics.methods.length; e++) {
777              var key = analytics.methods[e];
778              analytics[key] = analytics.factory(key)
779            }
780            analytics.load = function(key, e) {
781              var t = document.createElement("script");
782              t.type = "text/javascript";
783              t.async = !0;
784              t.src = "https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";
785              var n = document.getElementsByTagName("script")[0];
786              n.parentNode.insertBefore(t, n);
787              analytics._loadOptions = e
788            };
789            analytics.SNIPPET_VERSION = "4.13.1";
790            window.analytics.track("Viewed Page", {
791              name: window.location.pathname,
792              category: "Site"
793            });
794          }
795      }();
796    </script>
796
797
798    <!-- Facebook verification for buzzsumo -->
799    <meta name="facebook-domain-verification" content="1f3r2pa8du572650r0pjvvlriu5mo5" />
800    <!-- !END TODO -->
801
802  <!-- Page Color Theming -->
803  <style>
804    .c-link,
805    .c-copy.c-copy a,
806    .c-lead a:not(.c-btn):not(.c-cards__item__btn),
807    .c-form-subheading a:not(.c-btn):not(.c-cards__item__btn),
808    .c-list a,
809    .c-content ol li:before,
810    .c-content ul li:before,
811    .c-list li:before,
812    .c-content.c-content a:not(.c-btn):not(.c-cards__item__btn),
813    .color-text-ui-primary.color-text-ui-primary,
814    .c-table td a {
815      color: #53A3E5;
816    }
817
818    .color-bg-ui-primary.color-bg-ui-primary,
819    .c-wp-pagination .page-numbers.current:before {
820      background-color: #53A3E5;
821    }
822
823    .color-fill-ui-primary.color-fill-ui-primary {
824      fill: #53A3E5;
825    }
826
827    .color-border-ui-primary.color-border-ui-primary,
828    .t-active-wrap .js-color-border {
829      border-color: #53A3E5;
830    }
831
832    ::selection {
833      background: #303138;
834      color: white;
835      /* WebKit/Blink Browsers */
836    }
837
838    ::-moz-selection {
839      background: #303138;
840      color: white;
841      /* Gecko Browsers */
842    }
843
844    .c-nav--is-scrolled #c-nav__cta-btn {
845      background-color: #53A3E5 !important;
846      box-shadow: inset 0 0 0 1px #53A3E5 !important;
847    }
848
849    .c-nav--is-scrolled #c-nav__cta-btn span {
850      color: white !important;
851    }
852
853    #c-nav__login-btn {
854      box-shadow: none !important;
855    }
856
857    #c-nav--sticky .c-btn {
858      padding: .8em 1.6em;
859    }
860
861    @media only screen and (max-width: 600px) {
862      .image-full-width-mb {
863        width: 100% !important;
864        left: 0 !important;
865        right: 0 !important;
866      }
867    }
868
869      </style>
870
871  <!-- TODO: shouldn’t really have a "site--" hardcoded here - Consider site module specific config file -->
872      <style>
873      @media (min-width: 75em) {
874        #x-sticky-nav-wrapper {
875          top: 74px;
876          /* height of sticky growl */
877        }
878      }
879    </style>
880  
881</head>
882
883
884<body class="blog is-charcoal rounded-ui c-nav--is-present is-en-site" data-page-color="ui-primary" data-page-color-hex="#53A3E5">
885
886  <!-- TODO: shouldn’t really have a "site--" hardcoded here - Consider site module specific config file -->
887  
888      <div id="c-nav-sentinal"></div>
889    <div id="x-sticky-growl-wrapper" class="relative sticky-lg top-0 left-0 w-100 hw-accel z-9999">
890  
891  <!-- Growl -->
892      
893<style>
894  /* Dig Con sets styles on tags - override them */
895  .legacy-DigCon-overrides h4 {
896    margin-bottom: 0;
897  }
898</style>
899
900<!-- c-growl -->
901<!-- *NB - Growls are only visible when marketing scripts are on, functional cookies have been accepted, and growl has not previously been dismissed -->
902<div class="legacy-DigCon-overrides db c-growl  f2 relative"  style="z-index: 1001;">
903  <div class="absolute--fill color-bg-grey-7"></div>
904  <div class="relative pl4-lg tc">
905    <div class="py3 dif-md flex-items-center c-mode-dark">
906
907      <div class="l-page-gutter l-page-gutter--disabled-md pb1 pb0-md">
908        <div class="px3 px0-md">
909          <div class="px2 px0-md tc">
910            <div class="df-md flex-items-center flex-justify-center">
911
912                              <span class="nl3 mr3 mr0-md dif-md relative" style="width: 2em; height: 2em;">
913                  
914<!-- c-blip -->
915<span class="c-blip absolute--center" style="width: 200px; width: 4.5em; height: 4.5em;">
916  <span class="c-blip__aspect-provider"></span>
917  <span class="c-blip__dot color-bg-ui-primary" ></span>
918
919  
920  <span class="c-blip__animated color-bg-ui-primary" style="animation-duration: 2.25s;"></span>
921</span>
922
923                </span>
924              
925              
926<!-- c-heading.php -->
927<div class="c-heading  di dif-md color-text-white f3 f3-sm" style="margin-top: -0.065em; margin-left: -0.07em;">
928      <span class="c-heading--light-bold-optic-correction">
929      The Media Database That Really Understands Journalists      </span>
930  </div>
931<!-- !END c-heading.php -->
932
933            </div>
934                          <p class="c-copy mt2 mt1-sm mt0-md f2 f2-sm mw7" style="margin-bottom: 0;">Explore Our Database And See What Journalists Create So You Can Better Connect 🫶</p>
935                      </div>
936        </div>
937      </div>
938
939      
940<!-- c-btn -->
941<a data-ga="cta" data-ga-action="growl" data-ga-label="Find Out More" class="c-btn c-btn-- c-btn--secondary-dark c-btn--2 c-btn--icon-right c-btn--rounded f1 mt2 mt0-md ml3-md ml4-lg scale-09-lg scale-10-lg-xl" href="https://eu1.hubs.ly/H058rWm0">
942
943  
944  <div class="relative w-100 df flex-items-center flex-justify-center"
945  >
946
947    
948          <span class="">Find Out More</span>
949    
950                  
951<!-- c-icon.php -->
952<span class="c-icon ">
953      <svg>
954      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-chevron-right"></use>
955    </svg>
956  </span>
957
958          
959      </div>
960
961</a>
962<!-- !END c-btn -->
963
964
965    </div>
966      </div>
967</div>
968<!-- !END c-growl -->  
969      </div>
970  
971  
972<!-- c-nav__client-nav -->
973<div class="relative color-bg-grey-2" style="z-index: 1000;">
974  <div class="l-page-gutter">
975    <div class="l-container l-container-lg-xl l-container-4-xl">
976      <ul class="df flex-justify-end">
977
978        
979        
980        
981        
982      </ul>
983    </div>
984  </div>
985</div>
986<!-- !END c-nav__client-nav -->
987
988  <!-- Header + any contents attatched to it -->
989  
990          <div id="c-nav-sentinal"></div>
991      <!-- Note: position: sticky elements do not work inside an overflow-hidden container -->
992      <div id="x-sticky-nav-wrapper" class="relative sticky-lg top-0 left-0 w-100 hw-accel z-999" style="">
993      
994      
995<!-- c-nav.php -->
996<header id="c-nav--sticky" class="relative color-bg-white user-select-none z-1 bb-lg color-border-transparent">
997
998  <div class="absolute--fill color-border-transparent "></div>
999
1000  <div class="relative l-page-gutter-lg">
1001
1002          <div class="l-container l-container-lg-xl l-container-4-xl">
1003    
1004        <div class="df flex-wrap flex-items-center flex-justify-between">
1005
1006
1007          <!--  Logo, Search & Hamburger Container -->
1008          <div class="df flex-1-lg overflow-hidden flex-items-center flex-justify-between w-100 w-auto-lg l-page-gutter l-page-gutter--disabled-lg">
1009
1010            <!-- Nav Logo -->
1011            <a href="/" class="df flex-items-center c-asset-svg-wrap " data-ga="link" data-ga-label="header-logo">
1012              <div class="ie-fixes--nav-logo w-100 ">
1013
1014                <style>
1015  @-webkit-keyframes radar_rotate{
1016    0% {transform:rotate(0deg)}
1017    33% {transform:rotate(30deg)}
1018    66% {transform:rotate(-20deg)}
1019    92% {transform:rotate(15deg)}
1020    100% {transform:rotate(0deg)}
1021  }
1022  @keyframes radar_rotate{
1023    0%{transform:rotate(0deg)}
1024    33%{transform:rotate(30deg)}
1025    66%{transform:rotate(-20deg)}
1026    92%{transform:rotate(15deg)}
1027    100%{transform:rotate(0deg)}
1028  }
1029  .buzzsumo_svg_logo{fill:#3b79cc}
1030  .c-navsite--logo--animate:hover .buzzsumo_svg_logo__radar {
1031    animation-name: radar_rotate;
1032    animation-duration: .65s;
1033    transform-origin: 87% 70%;
1034  }
1035
1036  .c-navsite--logo {
1037    position: relative;
1038    top: -3px;
1039  }
1040
1041  .c-navsite--logo svg {
1042    overflow: visible !important;
1043  }
1044</style>
1045<div class="c-navsite--logo c-navsite--logo--animate py4">
1046  <div class="py1-xl">
1047    <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 500 92.6" overflow="visible">
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1050</svg>  </div>
1051</div>
1052
1053
1054              </div>
1055            </a>
1056
1057
1058            
1059<!-- Search & Hamburger Container -->
1060<div class="df flex-items-center">
1061
1062  
1063  <!-- Hamburger -->
1064  <div class="dif py5 px4 dn-lg f6" style="margin-right: -1.5rem;"
1065    data-js-togglr
1066    data-js-togglr-bp-max="lg"
1067    data-js-togglr-this-class="c-hamburger--open"
1068    data-js-togglr-target-class="dn"
1069    data-js-togglr-target="js-mobile-nav-hamburger-toggle-selector">
1070    
1071<i class="c-hamburger cursor-pointer">
1072  <span class="c-hamburger__bar color-bg-grey-7 c-hamburger__bar--top"></span>
1073  <span class="c-hamburger__bar color-bg-grey-7 c-hamburger__bar--middle"></span>
1074  <span class="c-hamburger__bar color-bg-grey-7 c-hamburger__bar--bottom"></span>
1075</i>
1076
1077  </div>
1078
1079</div> <!-- !END Search & Hamburger Container -->
1080
1081          </div> <!--  !END Logo, Search & Hamburger Container -->
1082
1083
1084                      
1085<!-- c-nav__nav.php -->
1086<nav class="dn w-100 db-lg w-auto-lg color-bg-white color-bg-transparent-lg bt bn-lg color-border-grey-3 " id="js-mobile-nav-hamburger-toggle-selector">
1087  <ul id="c-nav__inner" class="df flex-column flex-row-lg            u-sibling-diminish-onHover">
1088
1089    
1090      
1091      <!-- Nav Item 0 -->
1092      <li class="relative
1093                user-select-none outline-none
1094                u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target
1095                                " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1096        <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1097          <div  class="w-100 db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 py3 px4-lg px4-xl  bn-lg" 
1098            data-js-togglr
1099            data-js-togglr-bp-max="lg"
1100            data-js-togglr-target-class="dn"
1101            data-js-togglr-target="nav-drop-down--0" >
1102
1103            <div class="py2-lg relative">
1104              <div class="">
1105                
1106                <div class="l-page-gutter l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-between ">
1107                  
1108<!-- c-em-dot -->
1109<span class="color-bg-ui-primary db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span>
1110
1111Features
1112                                                    </div>
1113              </div>
1114            </div>
1115
1116          </div>
1117
1118          
1119            
1120            <!-- Nav DropDown 0 -->
1121            <div id="nav-drop-down--0" class="absolute-lg z-1
1122                    py1 py0-lg                                                            u-onHover-reveal__target-lg                    dn db-lg                    color-bg-grey-2                    color-bg-transparent-lg                    " style="top: 100%; left: ">
1123
1124              
1125
1126<!-- c-nav__sub-item--stacked -->
1127<div class="relative-lg ">
1128  <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg              shadow-5-lg color-bg-white-lg                            df-lg"
1129       style="top: 18px;">
1130
1131    <div class="px5-lg py3-lg                                flex-noshrink w-100-important-lg_max"
1132         style="width: 250px;">
1133
1134      <ul>
1135        
1136
1137          
1138
1139          <!-- c-nav__sub-item--stacked item -->
1140          <li>
1141            <a href="https://buzzsumo.com/content-discovery/" data-ga="link" data-ga-label="nav-/content-discovery/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1142
1143
1144              <div class="df flex-items-center flex-justify-between w-100">
1145                <span class="db f2 f3-lg ">Content Discovery</span>
1146
1147                              </div>
1148
1149                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Ideas at your fingertips</p>
1150              
1151              
1152
1153            </a>
1154          </li> <!-- !END c-nav__sub-item--stacked item -->
1155
1156
1157
1158        
1159
1160          
1161
1162          <!-- c-nav__sub-item--stacked item -->
1163          <li>
1164            <a href="https://buzzsumo.com/content-research/" data-ga="link" data-ga-label="nav-/content-research/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1165
1166
1167              <div class="df flex-items-center flex-justify-between w-100">
1168                <span class="db f2 f3-lg ">Content Research </span>
1169
1170                              </div>
1171
1172                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Index billions of articles and posts</p>
1173              
1174              
1175
1176            </a>
1177          </li> <!-- !END c-nav__sub-item--stacked item -->
1178
1179
1180
1181        
1182
1183          
1184
1185          <!-- c-nav__sub-item--stacked item -->
1186          <li>
1187            <a href="https://buzzsumo.com/find-influencers/" data-ga="link" data-ga-label="nav-/find-influencers/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1188
1189
1190              <div class="df flex-items-center flex-justify-between w-100">
1191                <span class="db f2 f3-lg ">Find Influencers</span>
1192
1193                              </div>
1194
1195                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Identify the right influencers</p>
1196              
1197              
1198
1199            </a>
1200          </li> <!-- !END c-nav__sub-item--stacked item -->
1201
1202
1203
1204        
1205
1206          
1207
1208          <!-- c-nav__sub-item--stacked item -->
1209          <li>
1210            <a href="https://buzzsumo.com/monitoring/" data-ga="link" data-ga-label="nav-/monitoring/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1211
1212
1213              <div class="df flex-items-center flex-justify-between w-100">
1214                <span class="db f2 f3-lg ">Monitoring</span>
1215
1216                              </div>
1217
1218                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Track what’s happening online</p>
1219              
1220              
1221
1222            </a>
1223          </li> <!-- !END c-nav__sub-item--stacked item -->
1224
1225
1226
1227        
1228
1229          
1230
1231          <!-- c-nav__sub-item--stacked item -->
1232          <li>
1233            <a href="https://buzzsumo.com/chrome-extension/" data-ga="link" data-ga-label="nav-/chrome-extension/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1234
1235
1236              <div class="df flex-items-center flex-justify-between w-100">
1237                <span class="db f2 f3-lg ">Chrome Extension</span>
1238
1239                              </div>
1240
1241                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Research content on the go</p>
1242              
1243              
1244
1245            </a>
1246          </li> <!-- !END c-nav__sub-item--stacked item -->
1247
1248
1249
1250        
1251
1252          
1253
1254          <!-- c-nav__sub-item--stacked item -->
1255          <li>
1256            <a href="https://buzzsumo.com/buzzsumo-api/" data-ga="link" data-ga-label="nav-/buzzsumo-api/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-transparent                     c-simple-link-light">
1257
1258
1259              <div class="df flex-items-center flex-justify-between w-100">
1260                <span class="db f2 f3-lg ">API</span>
1261
1262                              </div>
1263
1264                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Automate with ease</p>
1265              
1266              
1267
1268            </a>
1269          </li> <!-- !END c-nav__sub-item--stacked item -->
1270
1271
1272
1273              </ul>
1274    </div>
1275
1276
1277
1278    
1279
1280
1281  </div> <!-- !END c-nav__sub-item--stacked -->
1282</div>
1283
1284
1285            </div> <!-- !END Nav DropDown 0 -->
1286
1287          
1288        </div>
1289      </li><!-- !END Nav Item 0 -->
1290
1291    
1292      
1293      <!-- Nav Item 1 -->
1294      <li class="relative
1295                user-select-none outline-none
1296                u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target
1297                                " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1298        <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1299          <div  class="w-100 db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 py3 px4-lg px4-xl bt bn-lg" 
1300            data-js-togglr
1301            data-js-togglr-bp-max="lg"
1302            data-js-togglr-target-class="dn"
1303            data-js-togglr-target="nav-drop-down--1" >
1304
1305            <div class="py2-lg relative">
1306              <div class="">
1307                
1308                <div class="l-page-gutter l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-between ">
1309                  
1310<!-- c-em-dot -->
1311<span class="color-bg-ui-primary db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span>
1312
1313Use Cases
1314                                                    </div>
1315              </div>
1316            </div>
1317
1318          </div>
1319
1320          
1321            
1322            <!-- Nav DropDown 1 -->
1323            <div id="nav-drop-down--1" class="absolute-lg z-1
1324                    py1 py0-lg                                                            u-onHover-reveal__target-lg                    dn db-lg                    color-bg-grey-2                    color-bg-transparent-lg                    " style="top: 100%; left: ">
1325
1326              
1327
1328<!-- c-nav__sub-item--stacked -->
1329<div class="relative-lg ">
1330  <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg              shadow-5-lg color-bg-white-lg                            df-lg"
1331       style="top: 18px;">
1332
1333    <div class="px5-lg py3-lg                                flex-noshrink w-100-important-lg_max"
1334         style="width: 250px;">
1335
1336      <ul>
1337        
1338
1339          
1340
1341          <!-- c-nav__sub-item--stacked item -->
1342          <li>
1343            <a href="https://buzzsumo.com/use-cases/competitor-intelligence/" data-ga="link" data-ga-label="nav-use-cases/competitor-intelligence/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1344
1345
1346              <div class="df flex-items-center flex-justify-between w-100">
1347                <span class="db f2 f3-lg ">Competitor Intelligence</span>
1348
1349                              </div>
1350
1351                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Benchmark your performance</p>
1352              
1353              
1354
1355            </a>
1356          </li> <!-- !END c-nav__sub-item--stacked item -->
1357
1358
1359
1360        
1361
1362          
1363
1364          <!-- c-nav__sub-item--stacked item -->
1365          <li>
1366            <a href="https://buzzsumo.com/use-cases/content-strategy/" data-ga="link" data-ga-label="nav-use-cases/content-strategy/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1367
1368
1369              <div class="df flex-items-center flex-justify-between w-100">
1370                <span class="db f2 f3-lg ">Content Strategy</span>
1371
1372                              </div>
1373
1374                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Create compelling content</p>
1375              
1376              
1377
1378            </a>
1379          </li> <!-- !END c-nav__sub-item--stacked item -->
1380
1381
1382
1383        
1384
1385          
1386
1387          <!-- c-nav__sub-item--stacked item -->
1388          <li>
1389            <a href="https://buzzsumo.com/use-cases/crisis-alerting/" data-ga="link" data-ga-label="nav-use-cases/crisis-alerting/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1390
1391
1392              <div class="df flex-items-center flex-justify-between w-100">
1393                <span class="db f2 f3-lg ">Crisis Alerting</span>
1394
1395                              </div>
1396
1397                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Protect your brand</p>
1398              
1399              
1400
1401            </a>
1402          </li> <!-- !END c-nav__sub-item--stacked item -->
1403
1404
1405
1406        
1407
1408          
1409
1410          <!-- c-nav__sub-item--stacked item -->
1411          <li>
1412            <a href="https://buzzsumo.com/use-cases/digital-pr/" data-ga="link" data-ga-label="nav-use-cases/digital-pr/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1413
1414
1415              <div class="df flex-items-center flex-justify-between w-100">
1416                <span class="db f2 f3-lg ">Digital PR</span>
1417
1418                              </div>
1419
1420                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Share with the people that matter</p>
1421              
1422              
1423
1424            </a>
1425          </li> <!-- !END c-nav__sub-item--stacked item -->
1426
1427
1428
1429        
1430
1431          
1432
1433          <!-- c-nav__sub-item--stacked item -->
1434          <li>
1435            <a href="https://buzzsumo.com/use-cases/influencer-marketing/" data-ga="link" data-ga-label="nav-use-cases/influencer-marketing/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1436
1437
1438              <div class="df flex-items-center flex-justify-between w-100">
1439                <span class="db f2 f3-lg ">Influencer Marketing</span>
1440
1441                              </div>
1442
1443                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Optimize your influencer strategy</p>
1444              
1445              
1446
1447            </a>
1448          </li> <!-- !END c-nav__sub-item--stacked item -->
1449
1450
1451
1452        
1453
1454          
1455
1456          <!-- c-nav__sub-item--stacked item -->
1457          <li>
1458            <a href="https://buzzsumo.com/use-cases/video-marketing/" data-ga="link" data-ga-label="nav-use-cases/video-marketing/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-transparent                     c-simple-link-light">
1459
1460
1461              <div class="df flex-items-center flex-justify-between w-100">
1462                <span class="db f2 f3-lg ">Video Marketing</span>
1463
1464                              </div>
1465
1466                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Move into multimedia</p>
1467              
1468              
1469
1470            </a>
1471          </li> <!-- !END c-nav__sub-item--stacked item -->
1472
1473
1474
1475              </ul>
1476    </div>
1477
1478
1479
1480    
1481
1482
1483  </div> <!-- !END c-nav__sub-item--stacked -->
1484</div>
1485
1486
1487            </div> <!-- !END Nav DropDown 1 -->
1488
1489          
1490        </div>
1491      </li><!-- !END Nav Item 1 -->
1492
1493    
1494      
1495      <!-- Nav Item 2 -->
1496      <li class="relative
1497                user-select-none outline-none
1498                u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target
1499                                " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1500        <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1501          <div  class="w-100 db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 py3 px4-lg px4-xl bt bn-lg" 
1502            data-js-togglr
1503            data-js-togglr-bp-max="lg"
1504            data-js-togglr-target-class="dn"
1505            data-js-togglr-target="nav-drop-down--2" >
1506
1507            <div class="py2-lg relative">
1508              <div class="">
1509                
1510                <div class="l-page-gutter l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-between ">
1511                  
1512<!-- c-em-dot -->
1513<span class="color-bg-ui-primary db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span>
1514
1515Resources
1516                                                    </div>
1517              </div>
1518            </div>
1519
1520          </div>
1521
1522          
1523            
1524            <!-- Nav DropDown 2 -->
1525            <div id="nav-drop-down--2" class="absolute-lg z-1
1526                    py1 py0-lg                                                            u-onHover-reveal__target-lg                    dn db-lg                    color-bg-grey-2                    color-bg-transparent-lg                    " style="top: 100%; left: -50%">
1527
1528              
1529
1530<!-- c-nav__sub-item--stacked -->
1531<div class="relative-lg ">
1532  <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg              shadow-5-lg color-bg-white-lg                            df-lg"
1533       style="top: 18px;">
1534
1535    <div class="px5-lg py3-lg                                flex-noshrink w-100-important-lg_max"
1536         style="width: 250px;">
1537
1538      <ul>
1539        
1540
1541          
1542
1543          <!-- c-nav__sub-item--stacked item -->
1544          <li>
1545            <a href="https://buzzsumo.com/blog/" data-ga="link" data-ga-label="nav-/blog/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1546
1547
1548              <div class="df flex-items-center flex-justify-between w-100">
1549                <span class="db f2 f3-lg ">Blog</span>
1550
1551                              </div>
1552
1553                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Latest data stories and insights</p>
1554              
1555              
1556
1557            </a>
1558          </li> <!-- !END c-nav__sub-item--stacked item -->
1559
1560
1561
1562        
1563
1564          
1565
1566          <!-- c-nav__sub-item--stacked item -->
1567          <li>
1568            <a href="https://buzzsumo.com/resources/" data-ga="link" data-ga-label="nav-/resources/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1569
1570
1571              <div class="df flex-items-center flex-justify-between w-100">
1572                <span class="db f2 f3-lg ">Research</span>
1573
1574                              </div>
1575
1576                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">In-depth research and insights</p>
1577              
1578              
1579
1580            </a>
1581          </li> <!-- !END c-nav__sub-item--stacked item -->
1582
1583
1584
1585        
1586
1587          
1588
1589          <!-- c-nav__sub-item--stacked item -->
1590          <li>
1591            <a href="https://buzzsumo.com/webinars/" data-ga="link" data-ga-label="nav-/webinars/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1592
1593
1594              <div class="df flex-items-center flex-justify-between w-100">
1595                <span class="db f2 f3-lg ">Webinars</span>
1596
1597                              </div>
1598
1599                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Live expert advice</p>
1600              
1601              
1602
1603            </a>
1604          </li> <!-- !END c-nav__sub-item--stacked item -->
1605
1606
1607
1608        
1609
1610          
1611
1612          <!-- c-nav__sub-item--stacked item -->
1613          <li>
1614            <a href="https://buzzsumo.com/case-studies/" data-ga="link" data-ga-label="nav-/case-studies/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1615
1616
1617              <div class="df flex-items-center flex-justify-between w-100">
1618                <span class="db f2 f3-lg ">Case Studies</span>
1619
1620                              </div>
1621
1622                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">How BuzzSumo helps customers level-up</p>
1623              
1624              
1625
1626            </a>
1627          </li> <!-- !END c-nav__sub-item--stacked item -->
1628
1629
1630
1631        
1632
1633          
1634
1635          <!-- c-nav__sub-item--stacked item -->
1636          <li>
1637            <a href="https://buzzsumo.com/testimonials/" data-ga="link" data-ga-label="nav-/testimonials/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1638
1639
1640              <div class="df flex-items-center flex-justify-between w-100">
1641                <span class="db f2 f3-lg ">Testimonials</span>
1642
1643                              </div>
1644
1645                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">What do our customer say?</p>
1646              
1647              
1648
1649            </a>
1650          </li> <!-- !END c-nav__sub-item--stacked item -->
1651
1652
1653
1654        
1655
1656          
1657
1658          <!-- c-nav__sub-item--stacked item -->
1659          <li>
1660            <a href="https://buzzsumo.com/wellbeing-hub/" data-ga="link" data-ga-label="nav-/wellbeing-hub/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1661
1662
1663              <div class="df flex-items-center flex-justify-between w-100">
1664                <span class="db f2 f3-lg ">Wellbeing Hub</span>
1665
1666                              </div>
1667
1668                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Content to help you feel content</p>
1669              
1670              
1671
1672            </a>
1673          </li> <!-- !END c-nav__sub-item--stacked item -->
1674
1675
1676
1677        
1678
1679          
1680
1681          <!-- c-nav__sub-item--stacked item -->
1682          <li>
1683            <a href="https://developers.buzzsumo.com/" data-ga="link" data-ga-label="nav-https://developers.buzzsumo.com/" target="_blank" rel="noopener noreferrer"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1684
1685
1686              <div class="df flex-items-center flex-justify-between w-100">
1687                <span class="db f2 f3-lg ">API Docs</span>
1688
1689                
1690<!-- c-icon.php -->
1691<span class="f2 color-text-grey-5  c-icon ">
1692      <svg>
1693      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-new-tab"></use>
1694    </svg>
1695  </span>
1696
1697              </div>
1698
1699                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">For developers</p>
1700              
1701              
1702
1703            </a>
1704          </li> <!-- !END c-nav__sub-item--stacked item -->
1705
1706
1707
1708        
1709
1710          
1711
1712          <!-- c-nav__sub-item--stacked item -->
1713          <li>
1714            <a href="https://help.buzzsumo.com/" data-ga="link" data-ga-label="nav-https://help.buzzsumo.com/" target="_blank" rel="noopener noreferrer"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-transparent                     c-simple-link-light">
1715
1716
1717              <div class="df flex-items-center flex-justify-between w-100">
1718                <span class="db f2 f3-lg ">Help</span>
1719
1720                
1721<!-- c-icon.php -->
1722<span class="f2 color-text-grey-5  c-icon ">
1723      <svg>
1724      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-new-tab"></use>
1725    </svg>
1726  </span>
1727
1728              </div>
1729
1730              
1731              
1732
1733            </a>
1734          </li> <!-- !END c-nav__sub-item--stacked item -->
1735
1736
1737
1738              </ul>
1739    </div>
1740
1741
1742
1743    
1744
1745
1746  </div> <!-- !END c-nav__sub-item--stacked -->
1747</div>
1748
1749
1750            </div> <!-- !END Nav DropDown 2 -->
1751
1752          
1753        </div>
1754      </li><!-- !END Nav Item 2 -->
1755
1756    
1757      
1758      <!-- Nav Item 3 -->
1759      <li class="relative
1760                user-select-none outline-none
1761                 u-sibling-diminish-onHover__target
1762                                " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1763        <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1764          <a href="https://buzzsumo.com/pricing/" class="w-100 db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 py3 px4-lg px4-xl bt bn-lg"  data-ga="link" data-ga-label="nav-https://buzzsumo.com/pricing/">
1765
1766            <div class="py2-lg relative">
1767              <div class="">
1768                
1769                <div class="l-page-gutter l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-between ">
1770                  
1771<!-- c-em-dot -->
1772<span class="color-bg-ui-primary db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span>
1773
1774Pricing
1775                                                    </div>
1776              </div>
1777            </div>
1778
1779          </a>
1780
1781          
1782        </div>
1783      </li><!-- !END Nav Item 3 -->
1784
1785    
1786      
1787      <!-- Nav Item 4 -->
1788      <li class="relative
1789                user-select-none outline-none
1790                u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target
1791                                " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1792        <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper>
1793          <div  class="w-100 db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 py3 px4-lg px4-xl bt bn-lg" 
1794            data-js-togglr
1795            data-js-togglr-bp-max="lg"
1796            data-js-togglr-target-class="dn"
1797            data-js-togglr-target="nav-drop-down--4" >
1798
1799            <div class="py2-lg relative">
1800              <div class="">
1801                
1802                <div class="l-page-gutter l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-between ">
1803                  
1804<!-- c-em-dot -->
1805<span class="color-bg-ui-primary db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span>
1806
1807Company
1808                                                    </div>
1809              </div>
1810            </div>
1811
1812          </div>
1813
1814          
1815            
1816            <!-- Nav DropDown 4 -->
1817            <div id="nav-drop-down--4" class="absolute-lg z-1
1818                    py1 py0-lg                                                            u-onHover-reveal__target-lg                    dn db-lg                    color-bg-grey-2                    color-bg-transparent-lg                    " style="top: 100%; left: ">
1819
1820              
1821
1822<!-- c-nav__sub-item--stacked -->
1823<div class="relative-lg ">
1824  <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg              shadow-5-lg color-bg-white-lg                            df-lg"
1825       style="top: 18px;">
1826
1827    <div class="px5-lg py3-lg                                flex-noshrink w-100-important-lg_max"
1828         style="width: 250px;">
1829
1830      <ul>
1831        
1832
1833          
1834
1835          <!-- c-nav__sub-item--stacked item -->
1836          <li>
1837            <a href="https://buzzsumo.com/about/" data-ga="link" data-ga-label="nav-/about/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-grey-3 bb-lg                     c-simple-link-light">
1838
1839
1840              <div class="df flex-items-center flex-justify-between w-100">
1841                <span class="db f2 f3-lg ">About Us</span>
1842
1843                              </div>
1844
1845                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">Find out more about BuzzSumo</p>
1846              
1847              
1848
1849            </a>
1850          </li> <!-- !END c-nav__sub-item--stacked item -->
1851
1852
1853
1854        
1855
1856          
1857
1858          <!-- c-nav__sub-item--stacked item -->
1859          <li>
1860            <a href="https://buzzsumo.com/contact/" data-ga="link" data-ga-label="nav-/contact/"              class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3                                          color-border-transparent                     c-simple-link-light">
1861
1862
1863              <div class="df flex-items-center flex-justify-between w-100">
1864                <span class="db f2 f3-lg ">Contact Us</span>
1865
1866                              </div>
1867
1868                              <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f1 f2-lg" style="margin-bottom: 0;">How can we help?</p>
1869              
1870              
1871
1872            </a>
1873          </li> <!-- !END c-nav__sub-item--stacked item -->
1874
1875
1876
1877              </ul>
1878    </div>
1879
1880
1881
1882    
1883
1884
1885  </div> <!-- !END c-nav__sub-item--stacked -->
1886</div>
1887
1888
1889            </div> <!-- !END Nav DropDown 4 -->
1890
1891          
1892        </div>
1893      </li><!-- !END Nav Item 4 -->
1894
1895    
1896          
1897      <!-- Mobile Only Login Item -->
1898      <li class="df dn-lg">
1899        <a href="https://app.buzzsumo.com/login?from_page=homepage" class="bt bn-lg db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 o-100 w-100 df" data-ga="cta" data-ga-label="Login" data-ga-action="c-site-header--login-mobile">
1900          <div class="df l-page-gutter l-page-gutter--disabled-lg w-100 pr0-lg w-100 bw3">
1901            <div class="w-100 px4-lg px4-xl" style="padding-right: 0;">
1902              <div class="py2">
1903                <div class="py3 df flex-justify-between flex-items-center color-text-ui-primary-lg">
1904                  Login
1905                  <div class="dn-lg">
1906                    
1907<!-- c-icon.php -->
1908<span class="db f2 color-text-grey-10-lg f4 c-icon ">
1909      <svg>
1910      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-arrow-right"></use>
1911    </svg>
1912  </span>
1913
1914                  </div>
1915                </div>
1916              </div>
1917            </div>
1918          </div>
1919        </a>
1920      </li> <!-- !END Mobile Only Login Item -->
1921
1922    
1923
1924          
1925      <!-- Mobile Only CTA -->
1926      <li class="df dn-lg color-bg-ui-primary">
1927        <a href="https://app.buzzsumo.com/users/pro-register?from_page=homepage" class="bt bn-lg db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 o-100 w-100 df" data-ga="cta" data-ga-label="Free Trial" data-ga-action="c-site-header--primary-cta">
1928          <div class="df l-page-gutter l-page-gutter--disabled-lg w-100 pr0-lg w-100 bw3">
1929            <div class="w-100 px4-lg px4-xl" style="padding-right: 0;">
1930              <div class="py2">
1931                <div class="py3 df flex-justify-between flex-items-center color-text-white color-text-ui-primary-lg">
1932                  Free Trial
1933                  <div class="dn-lg">
1934                    
1935<!-- c-icon.php -->
1936<span class="db f2 color-text-white color-text-grey-10-lg f4 c-icon ">
1937      <svg>
1938      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-arrow-right"></use>
1939    </svg>
1940  </span>
1941
1942                  </div>
1943                </div>
1944              </div>
1945            </div>
1946          </div>
1947        </a>
1948      </li> <!-- !END Mobile Only CTA -->
1949
1950      </ul>
1951
1952</nav>
1953<!-- !END c-nav__nav.php -->
1954
1955            <div class="df flex-1-lg flex-justify-end">
1956
1957                              <!-- Desktop Only Login Item -->
1958                <div class="dn df-lg flex-items-center">
1959                  
1960<!-- c-btn -->
1961<a id="c-nav__login-btn" data-ga="cta" data-ga-action="c-site-header--login" data-ga-label="Login" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--rounded f3 f4-lg-xl" href="https://app.buzzsumo.com/login?from_page=homepage">
1962
1963  
1964  <div class="relative w-100 df flex-items-center flex-justify-center"
1965  >
1966
1967    
1968          <span class="">Login</span>
1969    
1970              
1971      </div>
1972
1973</a>
1974<!-- !END c-btn -->
1975
1976                </div> <!-- !END Desktop Only Login Item -->
1977              
1978              <!-- Desktop Only CTA -->
1979              <div class="dn df-lg flex-items-center">
1980                
1981<!-- c-btn -->
1982<a id="c-nav__cta-btn" data-ga="cta" data-ga-action="c-site-header--primary-cta" data-ga-label="Free Trial" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--rounded f2 f3-lg-xl" href="https://app.buzzsumo.com/users/pro-register?from_page=homepage">
1983
1984  
1985  <div class="relative w-100 df flex-items-center flex-justify-center"
1986  >
1987
1988    
1989          <span class="">Free Trial</span>
1990    
1991              
1992      </div>
1993
1994</a>
1995<!-- !END c-btn -->
1996
1997              </div> <!-- !END Desktop Only CTA -->
1998
1999                          </div>
2000
2001
2002          
2003
2004        </div>
2005
2006          </div>
2007    
2008  </div>
2009</header>
2010<!-- !END c-nav.php -->
2011
2012
2013      
2014            </div>
2015    
2016    <!-- !END Header + any contents attatched to it -->
2017
2018
2019  <!-- Site Search -->
2020    <!-- !END Site Search -->
2021
2022
2023
2024  
2025    
2026    
2027
2028<!-- header-bar.php -->
2029<div class="">
2030
2031  <div class="relative overflow-hidden">
2032    <div class="l-page-gutter">
2033      <div class="l-container l-container-lg-xl l-container-4-xl py6">
2034        <h1 class="c-heading f11 f12-sm f13-md f14-lg">Blog</h1>
2035      </div>
2036    </div>
2037  </div>
2038
2039  <div class="l-page-gutter relative z-1" style="box-shadow: 1px -19px 33px rgba(0,0,0,0);">
2040    <div class="l-container l-container-lg-xl l-container-4-xl webkit-ov-touch overflow-x-scroll color-border-grey-3 bt">
2041      <div class="df flex-items-center flex-justify-between flex-wrap">
2042
2043        <div class="flex-1 df flex-justify-start flex-items-center flex-wrap pr4-lg">
2044          <ul class="df flex-items-center relative">
2045            <li class="relative mr4">
2046              <a href="https://buzzsumo.com/blog/" style="opacity: 1;" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light color-text-grey-7" data-ga="link" data-ga-label="blog">Highlights</a>
2047
2048                              
2049<div class="absolute w-100 color-bg-ui-primary bottom-0" style="height: 3px;"></div>
2050
2051                          </li>
2052
2053            <li class="relative mr4">
2054              <a href="https://buzzsumo.com/blog/?all=true" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="all">All</a>
2055
2056                          </li>
2057
2058                          
2059                                  <li class="relative mr4">
2060                    <a href="/blog/category/content-marketing" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="content-marketing">Content Marketing</a>
2061
2062                    
2063                  </li>
2064                              
2065                                  <li class="relative mr4">
2066                    <a href="/blog/category/digital-pr" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="digital-pr">Digital PR</a>
2067
2068                    
2069                  </li>
2070                              
2071                                  <li class="relative mr4">
2072                    <a href="/blog/category/influencer-marketing" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="influencer-marketing">Influencer Marketing</a>
2073
2074                    
2075                  </li>
2076                              
2077                                  <li class="relative mr4">
2078                    <a href="/blog/category/buzzsumo-tools" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="buzzsumo-tools">BuzzSumo Tools</a>
2079
2080                    
2081                  </li>
2082                              
2083                                  <li class="relative mr4">
2084                    <a href="/blog/category/social-media-marketing" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="social-media-marketing">Social Media Marketing</a>
2085
2086                    
2087                  </li>
2088                              
2089                                  <li class="relative mr4">
2090                    <a href="/blog/category/seo" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="seo">SEO</a>
2091
2092                    
2093                  </li>
2094                              
2095                                  <li class="relative mr4">
2096                    <a href="/blog/category/competitive-analysis" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="competitive-analysis">Competitive Analysis</a>
2097
2098                    
2099                  </li>
2100                              
2101                                  <li class="relative mr4">
2102                    <a href="/blog/category/marketing-trends" style="" class="fw600 py3 py4-md f2 f3-sm f4-xl db nowrap o-90 o-100-onHover o-100-onHover__target color-text-grey-5 c-simple-link-light " data-ga="link" data-ga-label="marketing-trends">Marketing Trends</a>
2103
2104                    
2105                  </li>
2106                              
2107                                          
2108          </ul>
2109        </div>
2110
2111        
2112
2113      </div>
2114    </div>
2115  </div>
2116
2117</div>
2118<!-- !END header-bar.php -->
2119<div class="color-bg-white flex-auto pt7">
2120
2121  
2122<!-- featured-post-loop-block.php -->
2123<div class="l-page-gutter c-blockpad-bottom">
2124  <div class="l-container l-container-lg-xl l-container-4-xl">
2125
2126    
2127  <!-- c-section-heading -->
2128  <div class="mb5">
2129
2130    <div class="df flex-items-end">
2131      
2132<!-- c-heading.php -->
2133<h5 class="c-heading  lh-super-tight f5 f6-xs f7-lg" style="margin-top: -0.065em; margin-left: -0.07em;">
2134      <span class="c-heading--light-bold-optic-correction">
2135      Latest      </span>
2136  </h5>
2137<!-- !END c-heading.php -->
2138
2139
2140      <div class="flex-1  ml3 mr3"></div>
2141
2142              
2143<!-- c-btn -->
2144<a class="c-btn c-btn--tertiary-primary-ui c-btn--tertiary-light c-btn--2 c-btn--icon-right f1 f2-lg" href="https://buzzsumo.com/blog/?all=true" data-ga="cta" data-ga-label="View all">
2145
2146  
2147  <div class="relative w-100 df flex-items-center flex-justify-center"
2148  style="padding: 0  0 .33em 0;">
2149
2150    
2151          <span class="">View all</span>
2152    
2153                  
2154<!-- c-icon.php -->
2155<span class="c-icon ">
2156      <svg>
2157      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-chevron-right"></use>
2158    </svg>
2159  </span>
2160
2161          
2162          <div class="c-btn__underline c-btn__underline--color color-bg-ui-primary"></div>
2163      <div class="c-btn__underline c-btn__underline--base"></div>
2164      </div>
2165
2166</a>
2167<!-- !END c-btn -->
2168
2169      
2170    </div>
2171
2172    
2173  </div>
2174  <!-- !END c-section-heading -->
2175
2176
2177    <div>
2178      <div class="l-grid l-grid--gutters-3">
2179
2180        
2181          <div class="l-grid__item w-100 w-50-lg df">
2182            
2183<!-- archive-card--featured -->
2184<article class="blog-archive-card u-object-hover w-100 df">
2185  <div class="w-100 df flex-column color-bg-grey-1 shadow-fr br-ui overflow-hidden relative">
2186
2187  <a href="https://buzzsumo.com/blog/journalist-content-media-coverage/" class=" color-bg-grey-2 color-border-grey-3 bb aspect-ratio--16x9 pb0-lg relative" data-ga="link" data-ga-label="14 Ways Of Using Journalist Content To Win Media Coverage">
2188
2189    <div class="absolute--fill bg-img" data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/BuzzSumo-Journalist-Content-Masthead-Image.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/BuzzSumo-Journalist-Content-Masthead-Image.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/BuzzSumo-Journalist-Content-Masthead-Image.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/BuzzSumo-Journalist-Content-Masthead-Image.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/BuzzSumo-Journalist-Content-Masthead-Image.jpg&width=0 2200w"></div>
2190  </a>
2191
2192    <div class="relative z-1 mx4 mx5-sm my4 my5-sm my6-xl">
2193
2194      <a href="https://buzzsumo.com/blog/journalist-content-media-coverage/" data-ga="link" data-ga-label="14 Ways Of Using Journalist Content To Win Media Coverage">
2195        <h3 class="c-heading f4 f5-sm f6-xl mb3">14 Ways Of Using Journalist Content To Win Media Coverage</h3>
2196      </a>
2197
2198      <div class="f2 z-1">
2199
2200        <div class="dif flex-items-center">
2201                      <a href="/blog/category/digital-pr/" style="margin-left: -6px;" class="c-tertiary mr2 scale-09 scale-100-md f1 nowrap br-pill c
2201olor-text-white py1 px3 color-bg-hexicon-orange">Digital PR</a>
2202          
2203          <p class="di color-text-grey-5">
2204            <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light color-text-grey-5">Louise Linehan</a></strong>
2205
2206            <span class="di-md">
2207                            <span class="c-dot-divider"></span>
2208
2209              <span class="">
2210                Aug 21              </span>
2211
2212              
2213            </span>
2214          </p>
2215        </div>
2216      </div>
2217
2218    </div>
2219
2220  </div>
2221</article>
2222<!-- !END archive-card--featured -->
2223          </div>
2224
2225          
2226        
2227          <div class="l-grid__item w-100 w-50-lg df">
2228            
2229<!-- archive-card--featured -->
2230<article class="blog-archive-card u-object-hover w-100 df">
2231  <div class="w-100 df flex-column color-bg-grey-1 shadow-fr br-ui overflow-hidden relative">
2232
2233  <a href="https://buzzsumo.com/blog/buzzsumo-journalist-database/" class=" color-bg-grey-2 color-border-grey-3 bb aspect-ratio--16x9 pb0-lg relative" data-ga="link" data-ga-label="BuzzSumo&#8217;s Journalist Database: See What Journalists Create So You Can Better Connect">
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2239
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2241        <h3 class="c-heading f4 f5-sm f6-xl mb3">BuzzSumo&#8217;s Journalist Database: See What Journalists Create So You Can Better Connect</h3>
2242      </a>
2243
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2247                      <a href="/blog/category/buzzsumo-tools/" style="margin-left: -6px;" class="c-tertiary mr2 scale-09 scale-100-md f1 nowrap br-pill color-text-white py1 px3 color-bg-buzz-blue-current">BuzzSumo Tools</a>
2248          
2249          <p class="di color-text-grey-5">
2250            <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light color-text-grey-5">Louise Linehan</a></strong>
2251
2252            <span class="di-md">
2253                            <span class="c-dot-divider"></span>
2254
2255              <span class="">
2256                Aug 1              </span>
2257
2258              
2259            </span>
2260          </p>
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2263
2264    </div>
2265
2266  </div>
2267</article>
2268<!-- !END archive-card--featured -->
2269          </div>
2270
2271          
2272        
2273          <div class="l-grid__item w-100 w-50-md w-33-lg df">
2274            
2275<!-- archive-card--featured -->
2276<article class="blog-archive-card u-object-hover w-100 df">
2277  <div class="w-100 df flex-column color-bg-grey-1 shadow-fr br-ui overflow-hidden relative">
2278
2279  <a href="https://buzzsumo.com/blog/pr-content-syndication/" class=" color-bg-grey-2 color-border-grey-3 bb aspect-ratio--16x9 pb0-lg relative" data-ga="link" data-ga-label="We Analyzed Millions Of Publisher Links. Here&#8217;s How To Syndicate Your Content &#038; PR For Free.">
2280
2281    <div class="absolute--fill bg-img" data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/06/How-to-earn-free-content-syndication-BuzzSumo-Research-blog-masthead.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/06/How-to-earn-free-content-syndication-BuzzSumo-Research-blog-masthead.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/06/How-to-earn-free-content-syndication-BuzzSumo-Research-blog-masthead.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/06/How-to-earn-free-content-syndication-BuzzSumo-Research-blog-masthead.jpg&width=1024 1024
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2282  </a>
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2285
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2287        <h3 class="c-heading f4 f5-sm f6-xl mb3">We Analyzed Millions Of Publisher Links. Here&#8217;s How To Syndicate Your Content &#038; PR For Free.</h3>
2288      </a>
2289
2290      <div class="f2 z-1">
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2292        <div class="dif flex-items-center">
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2294          
2295          <p class="di color-text-grey-5">
2296            <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan-and-henley-wing-chiu/" class="c-simple-link-light color-text-grey-5">Louise Linehan and Henley Wing-Chiu</a></strong>
2297
2298            <span class="di-md">
2299                            <span class="c-dot-divider"></span>
2300
2301              <span class="">
2302                Jun 6              </span>
2303
2304              
2305            </span>
2306          </p>
2307        </div>
2308      </div>
2309
2310    </div>
2311
2312  </div>
2313</article>
2314<!-- !END archive-card--featured -->
2315          </div>
2316
2317          
2318        
2319          <div class="l-grid__item w-100 w-50-md w-33-lg df">
2320            
2321<!-- archive-card--featured -->
2322<article class="blog-archive-card u-object-hover w-100 df">
2323  <div class="w-100 df flex-column color-bg-grey-1 shadow-fr br-ui overflow-hidden relative">
2324
2325  <a href="https://buzzsumo.com/blog/pr-link-building/" class=" color-bg-grey-2 color-border-grey-3 bb aspect-ratio--16x9 pb0-lg relative" data-ga="link" data-ga-label="Why Relevance Should Be Your #1 Focus For PR Link Building">
2326
2327    <div class="absolute--fill bg-img" data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/Why-Relevance-Should-Be-Your-1-Focus-For-PR-Link-Building-Blog-Banner-BuzzSumo.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/Why-Relevance-Should-Be-Your-1-Focus-For-PR-Link-Building-Blog-Banner-BuzzSumo.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/Why-Relevance-Should-Be-Your-1-Focus-For-PR-Link-Building-Blog-Banner-BuzzSumo.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/Why-Relevance-Should-Be-Your-1-Focus-For-PR-Link-Building-Blog-Banner-BuzzSumo.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/Why-Relevance-Should-Be-Your-1-Focus-For-PR-Link-Building-Blog-Banner-BuzzSumo.jpg&width=0 2200w"></div>
2328  </a>
2329
2330    <div class="relative z-1 mx4 mx5-sm my4 my5-sm my6-xl">
2331
2332      <a href="https://buzzsumo.com/blog/pr-link-building/" data-ga="link" data-ga-label="Why Relevance Should Be Your #1 Focus For PR Link Building">
2333        <h3 class="c-heading f4 f5-sm f6-xl mb3">Why Relevance Should Be Your #1 Focus For PR Link Building</h3>
2334      </a>
2335
2336      <div class="f2 z-1">
2337
2338        <div class="dif flex-items-center">
2339                      <a href="/blog/category/digital-pr/" style="margin-left: -6px;" class="c-tertiary mr2 scale-09 scale-100-md f1 nowrap br-pill color-text-white py1 px3 color-bg-hexicon-orange">Digital PR</a>
2340          
2341          <p class="di color-text-grey-5">
2342            <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/maxine-bremner/" class="c-simple-link-light color-text-grey-5">Maxine Bremner</a></strong>
2343
2344            <span class="di-md">
2345                            <span class="c-dot-divider"></span>
2346
2347              <span class="">
2348                Nov 30              </span>
2349
2350              
2351            </span>
2352          </p>
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2355
2356    </div>
2357
2358  </div>
2359</article>
2360<!-- !END archive-card--featured -->
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2362
2363          
2364        
2365          <div class="l-grid__item w-100 w-50-md w-33-lg df">
2366            
2367<!-- archive-card--featured -->
2368<article class="blog-archive-card u-object-hover w-100 df">
2369  <div class="w-100 df flex-column color-bg-grey-1 shadow-fr br-ui overflow-hidden relative">
2370
2371  <a href="https://buzzsumo.com/blog/how-to-use-buzzsumo-thirty-days/" class=" color-bg-grey-2 color-border-grey-3 bb aspect-ratio--16x9 pb0-lg relative" data-ga="link" data-ga-label="How To Use BuzzSumo: 15 Things You Can Do In 30 Days">
2372
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2377
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2379        <h3 class="c-heading f4 f5-sm f6-xl mb3">How To Use BuzzSumo: 15 Things You Can Do In 30 Days</h3>
2380      </a>
2381
2382      <div class="f2 z-1">
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2384        <div class="dif flex-items-center">
2385                      <a href="/blog/category/buzzsumo-tools/" style="margin-left: -6px;" class="c-tertiary mr2 scale-09 scale-100-md f1 nowrap br-pill color-text-white py1 px3 color-bg-buzz-blue-current">BuzzSumo Tools</a>
2386          
2387          <p class="di color-text-grey-5">
2388            <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light color-text-grey-5">Louise Linehan</a></strong>
2389
2390            <span class="di-md">
2391                            <span class="c-dot-divider"></span>
2392
2393              <span class="">
2394                Nov 27              </span>
2395
2396              
2397            </span>
2398          </p>
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2401
2402    </div>
2403
2404  </div>
2405</article>
2406<!-- !END archive-card--featured -->
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2408
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2410        
2411      </div>
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2413  </div>
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2417
2418
2419  
2420  
2421      
2422<!-- c-block -->
2423<section id="competitive-analysis" class="mb5 c-blockpad-top--small c-blockpad-bottom--small">
2424  
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2426    <div class="l-container l-container-lg-xl l-container-4-xl">
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2435<!-- c-heading.php -->
2436<h5 class="c-heading  lh-super-tight f5 f6-xs f7-lg" style="margin-top: -0.065em; margin-left: -0.07em;">
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2438      Competitive Analysis      </span>
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2441
2442
2443      <div class="flex-1  ml3 mr3"></div>
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2469</a>
2470<!-- !END c-btn -->
2471
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2478
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2483      
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2485<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2486
2487  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/online-content-analysis-101-how-to-do-a-content-audit/" data-ga="link" data-ga-label="Online Content Analysis 101: How To Do A Content Audit">
2488
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2493
2494    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Online Content Analysis 101: How To Do A Content Audit</h3>
2495
2496  </a>
2497
2498  <div class="flex-1"></div>
2499
2500  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2501    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/susan-moeller/" class="c-simple-link-light">Susan Moeller</a></strong><span class="c-dot-divider"></span><span>Jun 11 2019</span>
2502    </p>
2503  </div>
2504
2505</article>
2506<!-- !END archive-card -->
2507
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2510      
2511<!-- archive-card -->
2512<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2513
2514  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/data_reporting_hacks_for_analysts/" data-ga="link" data-ga-label="How To Help Teams Get More From Data: 3 Hacks For Analysts">
2515
2516    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
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2518           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/blog-image-17-1.png&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/blog-image-17-1.png&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/blog-image-17-1.png&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/blog-image-17-1.png&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/blog-image-17-1.png&width=0 2200w"></div>
2519    </div>
2520
2521    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">How To Help Teams Get More From Data: 3 Hacks For Analysts</h3>
2522
2523  </a>
2524
2525  <div class="flex-1"></div>
2526
2527  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2528    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/branko-kral/" class="c-simple-link-light">Branko Kral</a></strong><span class="c-dot-divider"></span><span>May 2 2019</span>
2529    </p>
2530  </div>
2531
2532</article>
2533<!-- !END archive-card -->
2534
2535    </div>
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2537      
2538<!-- archive-card -->
2539<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2540
2541  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/5-steps-to-scrutinising-your-competitors-content/" data-ga="link" data-ga-label="How To Analyze Your Competitor&#8217;s Content In 5 Steps">
2542
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2544      <div class="absolute--fill bg-img"
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2546    </div>
2547
2548    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">How To Analyze Your Competitor&#8217;s Content In 5 Steps</h3>
2549
2550  </a>
2551
2552  <div class="flex-1"></div>
2553
2554  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2555    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/rowena-heal/" class="c-simple-link-light">Rowena Heal</a></strong><span class="c-dot-divider"></span><span>Dec 7 2015</span>
2556    </p>
2557  </div>
2558
2559</article>
2560<!-- !END archive-card -->
2561
2562    </div>
2563      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2564      
2565<!-- archive-card -->
2566<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2567
2568  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/create-a-winning-advantage-competitive-intelligence-in-content-marketing/" data-ga="link" data-ga-label="Why You Should Leverage Competitive Intelligence In Content Marketing">
2569
2570    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2571      <div class="absolute--fill bg-img"
2572           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2015/10/sumo-competition.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2015/10/sumo-competition.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2015/10/sumo-competition.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2015/10/sumo-competition.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2015/10/sumo-competition.jpg&width=0 1200w"></div>
2573    </div>
2574
2575    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Why You Should Leverage Competitive Intelligence In Content Marketing</h3>
2576
2577  </a>
2578
2579  <div class="flex-1"></div>
2580
2581  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2582    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/steve-rayson/" class="c-simple-link-light">Steve Rayson</a></strong><span class="c-dot-divider"></span><span>Oct 21 2015</span>
2583    </p>
2584  </div>
2585
2586</article>
2587<!-- !END archive-card -->
2588
2589    </div>
2590  
2591</div>
2592
2593
2594
2595
2596    </div>
2597  </div>
2598  
2599  </section>
2600<!-- !END c-block -->
2601
2602
2603  
2604      
2605<!-- c-block -->
2606<section id="content-marketing" class="mb5 c-blockpad-top--small c-blockpad-bottom--small">
2607  
2608      <div class="l-page-gutter">
2609    <div class="l-container l-container-lg-xl l-container-4-xl">
2610
2611      
2612
2613  <!-- c-section-heading -->
2614  <div class="mb5">
2615
2616    <div class="df flex-items-end">
2617      
2618<!-- c-heading.php -->
2619<h5 class="c-heading  lh-super-tight f5 f6-xs f7-lg" style="margin-top: -0.065em; margin-left: -0.07em;">
2620      <span class="c-heading--light-bold-optic-correction">
2621      Content Marketing      </span>
2622  </h5>
2623<!-- !END c-heading.php -->
2624
2625
2626      <div class="flex-1  ml3 mr3"></div>
2627
2628              
2629<!-- c-btn -->
2630<a class="c-btn c-btn--tertiary-primary-ui c-btn--tertiary-light c-btn--2 c-btn--icon-right f1 f2-lg" href="/blog/category/content-marketing/" data-ga="cta" data-ga-label="View all">
2631
2632  
2633  <div class="relative w-100 df flex-items-center flex-justify-center"
2634  style="padding: 0  0 .33em 0;">
2635
2636    
2637          <span class="">View all</span>
2638    
2639                  
2640<!-- c-icon.php -->
2641<span class="c-icon ">
2642      <svg>
2643      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-chevron-right"></use>
2644    </svg>
2645  </span>
2646
2647          
2648          <div class="c-btn__underline c-btn__underline--color color-bg-ui-primary"></div>
2649      <div class="c-btn__underline c-btn__underline--base"></div>
2650      </div>
2651
2652</a>
2653<!-- !END c-btn -->
2654
2655      
2656    </div>
2657
2658    
2659  </div>
2660  <!-- !END c-section-heading -->
2661
2662
2663<div class="l-grid l-grid--gutters-3">
2664
2665      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2666      
2667<!-- archive-card -->
2668<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2669
2670  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/most-shared-headlines-study/" data-ga="link" data-ga-label="100m Articles Analyzed: What You Need To Write The Best Headlines">
2671
2672    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2673      <div class="absolute--fill bg-img"
2674           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/08/Best-headline-study.png&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/08/Best-headline-study.png&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/08/Best-headline-study.png&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/08/Best-headline-study.png&width=1024 1024
2674w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/08/Best-headline-study.png&width=0 2200w"></div>
2675    </div>
2676
2677    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">100m Articles Analyzed: What You Need To Write The Best Headlines</h3>
2678
2679  </a>
2680
2681  <div class="flex-1"></div>
2682
2683  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2684    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-steve-henley/" class="c-simple-link-light">Louise Linehan, Steve Rayson, And Henley Wing Chiu</a></strong><span class="c-dot-divider"></span><span>Nov 4 2023</span>
2685    </p>
2686  </div>
2687
2688</article>
2689<!-- !END archive-card -->
2690
2691    </div>
2692      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2693      
2694<!-- archive-card -->
2695<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2696
2697  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/content-marketing-for-ecommerce-content-types-share-analysis/" data-ga="link" data-ga-label="How To Build An Ecommerce Marketing Strategy That Converts">
2698
2699    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2700      <div class="absolute--fill bg-img"
2701           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/06/ecommerce-marketing-strategy.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/06/ecommerce-marketing-strategy.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/06/ecommerce-marketing-strategy.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/06/ecommerce-marketing-strategy.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/06/ecommerce-marketing-strategy.jpg&width=0 2200w"></div>
2702    </div>
2703
2704    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">How To Build An Ecommerce Marketing Strategy That Converts</h3>
2705
2706  </a>
2707
2708  <div class="flex-1"></div>
2709
2710  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2711    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/helene-jelenc/" class="c-simple-link-light">Helene Jelenc</a></strong><span class="c-dot-divider"></span><span>May 10 2023</span>
2712    </p>
2713  </div>
2714
2715</article>
2716<!-- !END archive-card -->
2717
2718    </div>
2719      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2720      
2721<!-- archive-card -->
2722<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2723
2724  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/april-fools-day-funny-marketing-pr-campaigns/" data-ga="link" data-ga-label="April Fool’s Day: The Power Of Funny Marketing &#038; PR Campaigns">
2725
2726    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2727      <div class="absolute--fill bg-img"
2728           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/04/funny-PR-1.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/04/funny-PR-1.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/04/funny-PR-1.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/04/funny-PR-1.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/04/funny-PR-1.jpg&width=0 2200w"></div>
2729    </div>
2730
2731    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">April Fool’s Day: The Power Of Funny Marketing &#038; PR Campaigns</h3>
2732
2733  </a>
2734
2735  <div class="flex-1"></div>
2736
2737  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2738    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/laura-quartey/" class="c-simple-link-light">Laura Quartey</a></strong><span class="c-dot-divider"></span><span>Apr 4 2023</span>
2739    </p>
2740  </div>
2741
2742</article>
2743<!-- !END archive-card -->
2744
2745    </div>
2746      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2747      
2748<!-- archive-card -->
2749<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2750
2751  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/blog-post-ideas/" data-ga="link" data-ga-label="91+ Blog Post Ideas Driven By Data &#038; Examples">
2752
2753    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2754      <div class="absolute--fill bg-img"
2755           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/03/91-Blog-Post-Ideas-From-BuzzSumo.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/03/91-Blog-Post-Ideas-From-BuzzSumo.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/03/91-Blog-Post-Ideas-From-BuzzSumo.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/03/91-Blog-Post-Ideas-From-BuzzSumo.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/03/91-Blog-Post-Ideas-From-BuzzSumo.jpg&width=0 2200w"></div>
2756    </div>
2757
2758    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">91+ Blog Post Ideas Driven By Data &#038; Examples</h3>
2759
2760  </a>
2761
2762  <div class="flex-1"></div>
2763
2764  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2765    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan-susan-moeller/" class="c-simple-link-light">Louise Linehan &#038; Susan Moeller</a></strong><span class="c-dot-divider"></span><span>Mar 13 2023</span>
2766    </p>
2767  </div>
2768
2769</article>
2770<!-- !END archive-card -->
2771
2772    </div>
2773  
2774</div>
2775
2776
2777
2778
2779    </div>
2780  </div>
2781  
2782  </section>
2783<!-- !END c-block -->
2784
2785
2786  
2787      
2788<!-- c-block -->
2789<section id="digital-pr" class="mb5 c-blockpad-top--small c-blockpad-bottom--small">
2790  
2791      <div class="l-page-gutter">
2792    <div class="l-container l-container-lg-xl l-container-4-xl">
2793
2794      
2795
2796  <!-- c-section-heading -->
2797  <div class="mb5">
2798
2799    <div class="df flex-items-end">
2800      
2801<!-- c-heading.php -->
2802<h5 class="c-heading  lh-super-tight f5 f6-xs f7-lg" style="margin-top: -0.065em; margin-left: -0.07em;">
2803      <span class="c-heading--light-bold-optic-correction">
2804      Digital PR      </span>
2805  </h5>
2806<!-- !END c-heading.php -->
2807
2808
2809      <div class="flex-1  ml3 mr3"></div>
2810
2811              
2812<!-- c-btn -->
2813<a class="c-btn c-btn--tertiary-primary-ui c-btn--tertiary-light c-btn--2 c-btn--icon-right f1 f2-lg" href="/blog/category/digital-pr/" data-ga="cta" data-ga-label="View all">
2814
2815  
2816  <div class="relative w-100 df flex-items-center flex-justify-center"
2817  style="padding: 0  0 .33em 0;">
2818
2819    
2820          <span class="">View all</span>
2821    
2822                  
2823<!-- c-icon.php -->
2824<span class="c-icon ">
2825      <svg>
2826      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-chevron-right"></use>
2827    </svg>
2828  </span>
2829
2830          
2831          <div class="c-btn__underline c-btn__underline--color color-bg-ui-primary"></div>
2832      <div class="c-btn__underline c-btn__underline--base"></div>
2833      </div>
2834
2835</a>
2836<!-- !END c-btn -->
2837
2838      
2839    </div>
2840
2841    
2842  </div>
2843  <!-- !END c-section-heading -->
2844
2845
2846<div class="l-grid l-grid--gutters-3">
2847
2848      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2849      
2850<!-- archive-card -->
2851<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2852
2853  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/buzzsumo-meltwater-alternative/" data-ga="link" data-ga-label="Why BuzzSumo Is The New Meltwater Alternative For PR And Outreach">
2854
2855    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2856      <div class="absolute--fill bg-img"
2857           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/meltwater-alternative-blog-image-.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/meltwater-alternative-blog-image-.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/meltwater-alternative-blog-image-.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/meltwater-alternative-blog-image-.jpg&width=1024 1024
2857w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/meltwater-alternative-blog-image-.jpg&width=0 2200w"></div>
2858    </div>
2859
2860    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Why BuzzSumo Is The New Meltwater Alternative For PR And Outreach</h3>
2861
2862  </a>
2863
2864  <div class="flex-1"></div>
2865
2866  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2867    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/laura-quartey/" class="c-simple-link-light">Laura Quartey</a></strong><span class="c-dot-divider"></span><span>Oct 18 2023</span>
2868    </p>
2869  </div>
2870
2871</article>
2872<!-- !END archive-card -->
2873
2874    </div>
2875      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2876      
2877<!-- archive-card -->
2878<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2879
2880  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/localized-pr/" data-ga="link" data-ga-label="What Is The Value Of Localized PR?">
2881
2882    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2883      <div class="absolute--fill bg-img"
2884           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/Masthead-designs.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/Masthead-designs.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/Masthead-designs.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/Masthead-designs.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/10/Masthead-designs.jpg&width=0 2200w"></div>
2885    </div>
2886
2887    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">What Is The Value Of Localized PR?</h3>
2888
2889  </a>
2890
2891  <div class="flex-1"></div>
2892
2893  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2894    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light">Louise Linehan</a></strong><span class="c-dot-divider"></span><span>Oct 16 2023</span>
2895    </p>
2896  </div>
2897
2898</article>
2899<!-- !END archive-card -->
2900
2901    </div>
2902      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2903      
2904<!-- archive-card -->
2905<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2906
2907  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/digital-pr-strategy/" data-ga="link" data-ga-label="Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]">
2908
2909    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2910      <div class="absolute--fill bg-img"
2911           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg&width=0 2200w"></div>
2912    </div>
2913
2914    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]</h3>
2915
2916  </a>
2917
2918  <div class="flex-1"></div>
2919
2920  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2921    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light">Louise Linehan</a></strong><span class="c-dot-divider"></span><span>Sep 6 2023</span>
2922    </p>
2923  </div>
2924
2925</article>
2926<!-- !END archive-card -->
2927
2928    </div>
2929      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
2930      
2931<!-- archive-card -->
2932<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
2933
2934  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/rebranding-risks/" data-ga="link" data-ga-label="Rebranding Risks: The Impact on Press, Search &#038; Engagement">
2935
2936    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
2937      <div class="absolute--fill bg-img"
2938           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Rebranding-Risks-Masthead.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Rebranding-Risks-Masthead.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Rebranding-Risks-Masthead.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Rebranding-Risks-Masthead.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Rebranding-Risks-Masthead.jpg&width=0 2200w"></div>
2939    </div>
2940
2941    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Rebranding Risks: The Impact on Press, Search &#038; Engagement</h3>
2942
2943  </a>
2944
2945  <div class="flex-1"></div>
2946
2947  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
2948    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light">Louise Linehan</a></strong><span class="c-dot-divider"></span><span>Aug 29 2023</span>
2949    </p>
2950  </div>
2951
2952</article>
2953<!-- !END archive-card -->
2954
2955    </div>
2956  
2957</div>
2958
2959
2960
2961
2962    </div>
2963  </div>
2964  
2965  </section>
2966<!-- !END c-block -->
2967
2968
2969  
2970      
2971<!-- c-block -->
2972<section id="influencer-marketing" class="mb5 c-blockpad-top--small c-blockpad-bottom--small">
2973  
2974      <div class="l-page-gutter">
2975    <div class="l-container l-container-lg-xl l-container-4-xl">
2976
2977      
2978
2979  <!-- c-section-heading -->
2980  <div class="mb5">
2981
2982    <div class="df flex-items-end">
2983      
2984<!-- c-heading.php -->
2985<h5 class="c-heading  lh-super-tight f5 f6-xs f7-lg" style="margin-top: -0.065em; margin-left: -0.07em;">
2986      <span class="c-heading--light-bold-optic-correction">
2987      Influencer Marketing      </span>
2988  </h5>
2989<!-- !END c-heading.php -->
2990
2991
2992      <div class="flex-1  ml3 mr3"></div>
2993
2994              
2995<!-- c-btn -->
2996<a class="c-btn c-btn--tertiary-primary-ui c-btn--tertiary-light c-btn--2 c-btn--icon-right f1 f2-lg" href="/blog/category/influencer-marketing/" data-ga="cta" data-ga-label="View all">
2997
2998  
2999  <div class="relative w-100 df flex-items-center flex-justify-center"
3000  style="padding: 0  0 .33em 0;">
3001
3002    
3003          <span class="">View all</span>
3004    
3005                  
3006<!-- c-icon.php -->
3007<span class="c-icon ">
3008      <svg>
3009      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-chevron-right"></use>
3010    </svg>
3011  </span>
3012
3013          
3014          <div class="c-btn__underline c-btn__underline--color color-bg-ui-primary"></div>
3015      <div class="c-btn__underline c-btn__underline--base"></div>
3016      </div>
3017
3018</a>
3019<!-- !END c-btn -->
3020
3021      
3022    </div>
3023
3024    
3025  </div>
3026  <!-- !END c-section-heading -->
3027
3028
3029<div class="l-grid l-grid--gutters-3">
3030
3031      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3032      
3033<!-- archive-card -->
3034<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3035
3036  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/how-to-drive-10x-website-traffic-using-buzzsumo/" data-ga="link" data-ga-label="How To Drive 10X Website Traffic Using BuzzSumo">
3037
3038    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3039      <div class="absolute--fill bg-img"
3040           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/How-To-Drive-10X-Website-Traffic-Using-Buzzsumo-Masthead-image.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/How-To-Drive-10X-Website-Traffic-Using-Buzzsumo-Masthead-image.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/How-To-Drive-10X-Website-Traffic-Using-Buzzsumo-Masthead-image.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/How-To-Drive-10X-Website-Traffic-Using-Buzzsumo-Masthead-image.jpg&width=1024 1024
3040w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/05/How-To-Drive-10X-Website-Traffic-Using-Buzzsumo-Masthead-image.jpg&width=0 2200w"></div>
3041    </div>
3042
3043    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">How To Drive 10X Website Traffic Using BuzzSumo</h3>
3044
3045  </a>
3046
3047  <div class="flex-1"></div>
3048
3049  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3050    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/dan-knowlton/" class="c-simple-link-light">Dan Knowlton</a></strong><span class="c-dot-divider"></span><span>Aug 29 2023</span>
3051    </p>
3052  </div>
3053
3054</article>
3055<!-- !END archive-card -->
3056
3057    </div>
3058      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3059      
3060<!-- archive-card -->
3061<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3062
3063  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/top-100-content-marketers/" data-ga="link" data-ga-label="The Top 100 Content Marketers To Follow Right Now">
3064
3065    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3066      <div class="absolute--fill bg-img"
3067           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/Top-100-Content-Marketers.png&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/Top-100-Content-Marketers.png&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/Top-100-Content-Marketers.png&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/Top-100-Content-Marketers.png&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/Top-100-Content-Marketers.png&width=0 2200w"></div>
3068    </div>
3069
3070    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">The Top 100 Content Marketers To Follow Right Now</h3>
3071
3072  </a>
3073
3074  <div class="flex-1"></div>
3075
3076  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3077    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light">Louise Linehan</a></strong><span class="c-dot-divider"></span><span>Oct 11 2021</span>
3078    </p>
3079  </div>
3080
3081</article>
3082<!-- !END archive-card -->
3083
3084    </div>
3085      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3086      
3087<!-- archive-card -->
3088<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3089
3090  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/top-pr-influencers/" data-ga="link" data-ga-label="The Top 100 PR Influencers To Follow In 2021">
3091
3092    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3093      <div class="absolute--fill bg-img"
3094           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/01/Top-100-PR-Influencers-Image.png&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/01/Top-100-PR-Influencers-Image.png&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/01/Top-100-PR-Influencers-Image.png&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/01/Top-100-PR-Influencers-Image.png&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/01/Top-100-PR-Influencers-Image.png&width=0 2200w"></div>
3095    </div>
3096
3097    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">The Top 100 PR Influencers To Follow In 2021</h3>
3098
3099  </a>
3100
3101  <div class="flex-1"></div>
3102
3103  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3104    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/victoria-gray/" class="c-simple-link-light">Victoria Gray</a></strong><span class="c-dot-divider"></span><span>Jan 6 2021</span>
3105    </p>
3106  </div>
3107
3108</article>
3109<!-- !END archive-card -->
3110
3111    </div>
3112      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3113      
3114<!-- archive-card -->
3115<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3116
3117  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/the-top-10-youtube-accounts/" data-ga="link" data-ga-label="Top 10 UK and US YouTube Influencers">
3118
3119    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3120      <div class="absolute--fill bg-img"
3121           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-49.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-49.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-49.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-49.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-49.jpg&width=0 2200w"></div>
3122    </div>
3123
3124    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Top 10 UK and US YouTube Influencers</h3>
3125
3126  </a>
3127
3128  <div class="flex-1"></div>
3129
3130  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3131    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/leia-reid/" class="c-simple-link-light">Leia Reid</a></strong><span class="c-dot-divider"></span><span>Oct 17 2020</span>
3132    </p>
3133  </div>
3134
3135</article>
3136<!-- !END archive-card -->
3137
3138    </div>
3139  
3140</div>
3141
3142
3143
3144
3145    </div>
3146  </div>
3147  
3148  </section>
3149<!-- !END c-block -->
3150
3151
3152  
3153      
3154<!-- c-block -->
3155<section id="marketing-trends" class="mb5 c-blockpad-top--small c-blockpad-bottom--small">
3156  
3157      <div class="l-page-gutter">
3158    <div class="l-container l-container-lg-xl l-container-4-xl">
3159
3160      
3161
3162  <!-- c-section-heading -->
3163  <div class="mb5">
3164
3165    <div class="df flex-items-end">
3166      
3167<!-- c-heading.php -->
3168<h5 class="c-heading  lh-super-tight f5 f6-xs f7-lg" style="margin-top: -0.065em; margin-left: -0.07em;">
3169      <span class="c-heading--light-bold-optic-correction">
3170      Marketing Trends      </span>
3171  </h5>
3172<!-- !END c-heading.php -->
3173
3174
3175      <div class="flex-1  ml3 mr3"></div>
3176
3177              
3178<!-- c-btn -->
3179<a class="c-btn c-btn--tertiary-primary-ui c-btn--tertiary-light c-btn--2 c-btn--icon-right f1 f2-lg" href="/blog/category/marketing-trends/" data-ga="cta" data-ga-label="View all">
3180
3181  
3182  <div class="relative w-100 df flex-items-center flex-justify-center"
3183  style="padding: 0  0 .33em 0;">
3184
3185    
3186          <span class="">View all</span>
3187    
3188                  
3189<!-- c-icon.php -->
3190<span class="c-icon ">
3191      <svg>
3192      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-chevron-right"></use>
3193    </svg>
3194  </span>
3195
3196          
3197          <div class="c-btn__underline c-btn__underline--color color-bg-ui-primary"></div>
3198      <div class="c-btn__underline c-btn__underline--base"></div>
3199      </div>
3200
3201</a>
3202<!-- !END c-btn -->
3203
3204      
3205    </div>
3206
3207    
3208  </div>
3209  <!-- !END c-section-heading -->
3210
3211
3212<div class="l-grid l-grid--gutters-3">
3213
3214      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3215      
3216<!-- archive-card -->
3217<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3218
3219  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/3-trend-spotting-tips-data-journalist/" data-ga="link" data-ga-label="3 Top Trend Spotting Tips From A Data Journalist">
3220
3221    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3222      <div class="absolute--fill bg-img"
3223           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2017/10/blog-image-59.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2017/10/blog-image-59.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2017/10/blog-image-59.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2017/10/blog-image-59.jpg&width=1024 1024
3223w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2017/10/blog-image-59.jpg&width=0 2200w"></div>
3224    </div>
3225
3226    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">3 Top Trend Spotting Tips From A Data Journalist</h3>
3227
3228  </a>
3229
3230  <div class="flex-1"></div>
3231
3232  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3233    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/leia-reid/" class="c-simple-link-light">Leia Reid</a></strong><span class="c-dot-divider"></span><span>Jan 18 2021</span>
3234    </p>
3235  </div>
3236
3237</article>
3238<!-- !END archive-card -->
3239
3240    </div>
3241      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3242      
3243<!-- archive-card -->
3244<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3245
3246  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/7-video-marketing-strategies-to-skyrocket-engagement-2020/" data-ga="link" data-ga-label="7 Video Content Strategies From 2020 To Skyrocket Engagement">
3247
3248    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3249      <div class="absolute--fill bg-img"
3250           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/01/blog-image-35.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/01/blog-image-35.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/01/blog-image-35.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/01/blog-image-35.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/01/blog-image-35.jpg&width=0 2200w"></div>
3251    </div>
3252
3253    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">7 Video Content Strategies From 2020 To Skyrocket Engagement</h3>
3254
3255  </a>
3256
3257  <div class="flex-1"></div>
3258
3259  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3260    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/chris-mccormick/" class="c-simple-link-light">Chris McCormick</a></strong><span class="c-dot-divider"></span><span>Jan 15 2020</span>
3261    </p>
3262  </div>
3263
3264</article>
3265<!-- !END archive-card -->
3266
3267    </div>
3268      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3269      
3270<!-- archive-card -->
3271<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3272
3273  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/five-innovative-content-marketing-tactics-and-tools-to-embrace-in-2020/" data-ga="link" data-ga-label="5 Innovative Content Marketing Tactics &#038; Tools To Embrace in 2020">
3274
3275    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3276      <div class="absolute--fill bg-img"
3277           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/11/content-marketing-tactics.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/11/content-marketing-tactics.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/11/content-marketing-tactics.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/11/content-marketing-tactics.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/11/content-marketing-tactics.jpg&width=0 2200w"></div>
3278    </div>
3279
3280    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">5 Innovative Content Marketing Tactics &#038; Tools To Embrace in 2020</h3>
3281
3282  </a>
3283
3284  <div class="flex-1"></div>
3285
3286  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3287    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/ann-smarty/" class="c-simple-link-light">
3287Ann Smarty</a></strong><span class="c-dot-divider"></span><span>Nov 18 2019</span>
3288    </p>
3289  </div>
3290
3291</article>
3292<!-- !END archive-card -->
3293
3294    </div>
3295      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3296      
3297<!-- archive-card -->
3298<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3299
3300  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/content-trends-how-articles-about-fake-news-rocketed-after-trumps-election/" data-ga="link" data-ga-label="Articles About Fake News Increased After Trump Election: Trend Analysis">
3301
3302    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3303      <div class="absolute--fill bg-img"
3304           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/05/fake-news-buzzsumo.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/05/fake-news-buzzsumo.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/05/fake-news-buzzsumo.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/05/fake-news-buzzsumo.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/05/fake-news-buzzsumo.jpg&width=0 1200w"></div>
3305    </div>
3306
3307    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Articles About Fake News Increased After Trump Election: Trend Analysis</h3>
3308
3309  </a>
3310
3311  <div class="flex-1"></div>
3312
3313  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3314    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/steve-rayson/" class="c-simple-link-light">Steve Rayson</a></strong><span class="c-dot-divider"></span><span>May 22 2018</span>
3315    </p>
3316  </div>
3317
3318</article>
3319<!-- !END archive-card -->
3320
3321    </div>
3322  
3323</div>
3324
3325
3326
3327
3328    </div>
3329  </div>
3330  
3331  </section>
3332<!-- !END c-block -->
3333
3334
3335  
3336      
3337<!-- c-block -->
3338<section id="seo" class="mb5 c-blockpad-top--small c-blockpad-bottom--small">
3339  
3340      <div class="l-page-gutter">
3341    <div class="l-container l-container-lg-xl l-container-4-xl">
3342
3343      
3344
3345  <!-- c-section-heading -->
3346  <div class="mb5">
3347
3348    <div class="df flex-items-end">
3349      
3350<!-- c-heading.php -->
3351<h5 class="c-heading  lh-super-tight f5 f6-xs f7-lg" style="margin-top: -0.065em; margin-left: -0.07em;">
3352      <span class="c-heading--light-bold-optic-correction">
3353      SEO      </span>
3354  </h5>
3355<!-- !END c-heading.php -->
3356
3357
3358      <div class="flex-1  ml3 mr3"></div>
3359
3360              
3361<!-- c-btn -->
3362<a class="c-btn c-btn--tertiary-primary-ui c-btn--tertiary-light c-btn--2 c-btn--icon-right f1 f2-lg" href="/blog/category/seo/" data-ga="cta" data-ga-label="View all">
3363
3364  
3365  <div class="relative w-100 df flex-items-center flex-justify-center"
3366  style="padding: 0  0 .33em 0;">
3367
3368    
3369          <span class="">View all</span>
3370    
3371                  
3372<!-- c-icon.php -->
3373<span class="c-icon ">
3374      <svg>
3375      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-chevron-right"></use>
3376    </svg>
3377  </span>
3378
3379          
3380          <div class="c-btn__underline c-btn__underline--color color-bg-ui-primary"></div>
3381      <div class="c-btn__underline c-btn__underline--base"></div>
3382      </div>
3383
3384</a>
3385<!-- !END c-btn -->
3386
3387      
3388    </div>
3389
3390    
3391  </div>
3392  <!-- !END c-section-heading -->
3393
3394
3395<div class="l-grid l-grid--gutters-3">
3396
3397      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3398      
3399<!-- archive-card -->
3400<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3401
3402  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/content-pruning/" data-ga="link" data-ga-label="Content Pruning: A Tactic To Embrace Or One To Avoid? Lessons From CNET">
3403
3404    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3405      <div class="absolute--fill bg-img"
3406           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/CONTENT-PRUNING-SOCIAL-META-2.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/CONTENT-PRUNING-SOCIAL-META-2.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/CONTENT-PRUNING-SOCIAL-META-2.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/CONTENT-PRUNING-SOCIAL-META-2.jpg&width=1024 1024
3406w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/11/CONTENT-PRUNING-SOCIAL-META-2.jpg&width=0 2200w"></div>
3407    </div>
3408
3409    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Content Pruning: A Tactic To Embrace Or One To Avoid? Lessons From CNET</h3>
3410
3411  </a>
3412
3413  <div class="flex-1"></div>
3414
3415  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3416    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan-andrew-broadbent/" class="c-simple-link-light">Louise Linehan &#038; Andrew Broadbent</a></strong><span class="c-dot-divider"></span><span>Nov 3 2023</span>
3417    </p>
3418  </div>
3419
3420</article>
3421<!-- !END archive-card -->
3422
3423    </div>
3424      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3425      
3426<!-- archive-card -->
3427<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3428
3429  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/e-a-t-google/" data-ga="link" data-ga-label="How To Align Your Content Planning With Google’s E-E-A-T">
3430
3431    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3432      <div class="absolute--fill bg-img"
3433           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/04/How-To-Align-Your-Content-Planning-With-Googles-E-E-A-T.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/04/How-To-Align-Your-Content-Planning-With-Googles-E-E-A-T.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/04/How-To-Align-Your-Content-Planning-With-Googles-E-E-A-T.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/04/How-To-Align-Your-Content-Planning-With-Googles-E-E-A-T.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/04/How-To-Align-Your-Content-Planning-With-Googles-E-E-A-T.jpg&width=0 2200w"></div>
3434    </div>
3435
3436    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">How To Align Your Content Planning With Google’s E-E-A-T</h3>
3437
3438  </a>
3439
3440  <div class="flex-1"></div>
3441
3442  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3443    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/ann-smarty-louise-linehan/" class="c-simple-link-light">Ann Smarty &#038; Louise Linehan</a></strong><span class="c-dot-divider"></span><span>Nov 2 2023</span>
3444    </p>
3445  </div>
3446
3447</article>
3448<!-- !END archive-card -->
3449
3450    </div>
3451      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3452      
3453<!-- archive-card -->
3454<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3455
3456  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/low-volume-keywords/" data-ga="link" data-ga-label="Should you be creating content around low or zero-volume keywords?">
3457
3458    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3459      <div class="absolute--fill bg-img"
3460           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Zero-volume-keywords.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Zero-volume-keywords.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Zero-volume-keywords.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Zero-volume-keywords.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2023/08/Zero-volume-keywords.jpg&width=0 2200w"></div>
3461    </div>
3462
3463    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Should you be creating content around low or zero-volume keywords?</h3>
3464
3465  </a>
3466
3467  <div class="flex-1"></div>
3468
3469  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3470    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light">Louise Linehan</a></strong><span class="c-dot-divider"></span><span>Aug 7 2023</span>
3471    </p>
3472  </div>
3473
3474</article>
3475<!-- !END archive-card -->
3476
3477    </div>
3478      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3479      
3480<!-- archive-card -->
3481<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3482
3483  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/keyword-mapping-seo/" data-ga="link" data-ga-label="Keyword Mapping for SEO: What You Need to Know in 2022">
3484
3485    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3486      <div class="absolute--fill bg-img"
3487           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/People-marking-directions-on-a-map.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/People-marking-directions-on-a-map.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/People-marking-directions-on-a-map.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/People-marking-directions-on-a-map.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2021/10/People-marking-directions-on-a-map.jpg&width=0 2200w"></div>
3488    </div>
3489
3490    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Keyword Mapping for SEO: What You Need to Know in 2022</h3>
3491
3492  </a>
3493
3494  <div class="flex-1"></div>
3495
3496  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3497    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/dmytro-spilka/" class="c-simple-link-light">Dmytro Spilka</a></strong><span class="c-dot-divider"></span><span>Oct 19 2021</span>
3498    </p>
3499  </div>
3500
3501</article>
3502<!-- !END archive-card -->
3503
3504    </div>
3505  
3506</div>
3507
3508
3509
3510
3511    </div>
3512  </div>
3513  
3514  </section>
3515<!-- !END c-block -->
3516
3517
3518  
3519      
3520<!-- c-block -->
3521<section id="social-media-marketing" class="mb5 c-blockpad-top--small c-blockpad-bottom--small">
3522  
3523      <div class="l-page-gutter">
3524    <div class="l-container l-container-lg-xl l-container-4-xl">
3525
3526      
3527
3528  <!-- c-section-heading -->
3529  <div class="mb5">
3530
3531    <div class="df flex-items-end">
3532      
3533<!-- c-heading.php -->
3534<h5 class="c-heading  lh-super-tight f5 f6-xs f7-lg" style="margin-top: -0.065em; margin-left: -0.07em;">
3535      <span class="c-heading--light-bold-optic-correction">
3536      Social Media Marketing      </span>
3537  </h5>
3538<!-- !END c-heading.php -->
3539
3540
3541      <div class="flex-1  ml3 mr3"></div>
3542
3543              
3544<!-- c-btn -->
3545<a class="c-btn c-btn--tertiary-primary-ui c-btn--tertiary-light c-btn--2 c-btn--icon-right f1 f2-lg" href="/blog/category/social-media-marketing/" data-ga="cta" data-ga-label="View all">
3546
3547  
3548  <div class="relative w-100 df flex-items-center flex-justify-center"
3549  style="padding: 0  0 .33em 0;">
3550
3551    
3552          <span class="">View all</span>
3553    
3554                  
3555<!-- c-icon.php -->
3556<span class="c-icon ">
3557      <svg>
3558      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-chevron-right"></use>
3559    </svg>
3560  </span>
3561
3562          
3563          <div class="c-btn__underline c-btn__underline--color color-bg-ui-primary"></div>
3564      <div class="c-btn__underline c-btn__underline--base"></div>
3565      </div>
3566
3567</a>
3568<!-- !END c-btn -->
3569
3570      
3571    </div>
3572
3573    
3574  </div>
3575  <!-- !END c-section-heading -->
3576
3577
3578<div class="l-grid l-grid--gutters-3">
3579
3580      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3581      
3582<!-- archive-card -->
3583<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3584
3585  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/stock-market-social-media-engagement-raise-1bn/" data-ga="link" data-ga-label="Social Media &#038; Stock Markets: How Much Digital Engagement Does It Take To Raise $1bn?">
3586
3587    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3588      <div class="absolute--fill bg-img"
3589           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/04/blog-image-22.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/04/blog-image-22.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/04/blog-image-22.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/04/blog-image-22.jpg&width=1024 1024
3589w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/04/blog-image-22.jpg&width=0 2200w"></div>
3590    </div>
3591
3592    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Social Media &#038; Stock Markets: How Much Digital Engagement Does It Take To Raise $1bn?</h3>
3593
3594  </a>
3595
3596  <div class="flex-1"></div>
3597
3598  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3599    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/louise-linehan/" class="c-simple-link-light">Louise Linehan</a></strong><span class="c-dot-divider"></span><span>Jan 29 2021</span>
3600    </p>
3601  </div>
3602
3603</article>
3604<!-- !END archive-card -->
3605
3606    </div>
3607      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3608      
3609<!-- archive-card -->
3610<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3611
3612  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/how-to-use-facebook-audience-insights-for-content-creation/" data-ga="link" data-ga-label="How To Use Facebook Audience Insights for Content Creation">
3613
3614    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3615      <div class="absolute--fill bg-img"
3616           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-54.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-54.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-54.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-54.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-54.jpg&width=0 2200w"></div>
3617    </div>
3618
3619    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">How To Use Facebook Audience Insights for Content Creation</h3>
3620
3621  </a>
3622
3623  <div class="flex-1"></div>
3624
3625  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3626    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/chris-mccormick/" class="c-simple-link-light">Chris McCormick</a></strong><span class="c-dot-divider"></span><span>Apr 8 2020</span>
3627    </p>
3628  </div>
3629
3630</article>
3631<!-- !END archive-card -->
3632
3633    </div>
3634      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3635      
3636<!-- archive-card -->
3637<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3638
3639  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/7-secrets-to-successful-brand-reputation-management-on-social-media/" data-ga="link" data-ga-label="7 Tips For Successful Brand Reputation Management on Social Media">
3640
3641    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3642      <div class="absolute--fill bg-img"
3643           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-43.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-43.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-43.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-43.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2020/02/blog-image-43.jpg&width=0 2200w"></div>
3644    </div>
3645
3646    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">7 Tips For Successful Brand Reputation Management on Social Media</h3>
3647
3648  </a>
3649
3650  <div class="flex-1"></div>
3651
3652  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3653    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/chris-mccormick/" class="c-simple-link-light">Chris McCormick</a></strong><span class="c-dot-divider"></span><span>Feb 11 2020</span>
3654    </p>
3655  </div>
3656
3657</article>
3658<!-- !END archive-card -->
3659
3660    </div>
3661      <div class="l-grid__item l-grid__item--12 l-grid__item--6-sm l-grid__item--3-lg df flex-justify-center">
3662      
3663<!-- archive-card -->
3664<article class="blog-archive-card w-100 shadow-fr br-ui df flex-column color-bg-white c-mode-light u-object-hover">
3665
3666  <a class="df flex-column flex-auto" href="https://buzzsumo.com/blog/conversational-marketing-social-media-words-that-work/" data-ga="link" data-ga-label="Why Leverage Conversational Marketing: Social Media &#038; Words That Work">
3667
3668    <div class="aspect-ratio--16x9 relative color-bg-grey-2 overflow-hidden color-border-grey-3 bb">
3669      <div class="absolute--fill bg-img"
3670           data-image-set="/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/09/blog-image-28.jpg&width=380 380w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/09/blog-image-28.jpg&width=500 500w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/09/blog-image-28.jpg&width=768 768w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/09/blog-image-28.jpg&width=1024 1024w, /wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2019/09/blog-image-28.jpg&width=0 2200w"></div>
3671    </div>
3672
3673    <h3 class="px4 pt4 pb3 px5-lg pt5-lg pb4-lg c-heading f4 f5-xl">Why Leverage Conversational Marketing: Social Media &#038; Words That Work</h3>
3674
3675  </a>
3676
3677  <div class="flex-1"></div>
3678
3679  <div class="px4 pb4 px5-lg pb5-lg f2 df flex-justify-between relative z-1">
3680    <p class="color-text-grey-5">By <strong class="color-border-grey-3 bb"><a href="https://buzzsumo.com/blog/author/susan-moeller/" class="c-simple-link-light">Susan Moeller</a></strong><span class="c-dot-divider"></span><span>Sep 20 2019</span>
3681    </p>
3682  </div>
3683
3684</article>
3685<!-- !END archive-card -->
3686
3687    </div>
3688  
3689</div>
3690
3691
3692
3693
3694    </div>
3695  </div>
3696  
3697  </section>
3698<!-- !END c-block -->
3699
3700
3701  
3702  
3703  
3704  
3705</div>
3706
3707
3708
3709  <!-- Site Footer -->
3710      
3711<footer class="color-bg-white relative z-3">
3712  <div class="l-page-gutter py4-lg color-border-blocktone bt">
3713    <div class="l-container l-container-lg-xl l-container-4-xl py6">
3714
3715      <!-- Menu -->
3716      <ul class="l-grid l-grid--gutters-3 l-grid--gutters-3 tc tl-xs f3 f4-xl">
3717                  <li class="lh-tight l-grid__item l-grid__item--12 l-grid__item--auto-lg l-grid__item--6-xs l-grid__item--3-sm">
3718            <p class="c-heading c-heading--bottom-medium f3">Features</p>
3719            <ul class="pt1">
3720                              <li class="mb1">
3721                  <a href="https://buzzsumo.com/content-discovery/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Content Discovery">
3722                    Content Discovery
3723                                      </a>
3724                </li>
3725                              <li class="mb1">
3726                  <a href="https://buzzsumo.com/content-research/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Content Research">
3727                    Content Research
3728                                      </a>
3729                </li>
3730                              <li class="mb1">
3731                  <a href="https://buzzsumo.com/find-influencers/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Influencers">
3732                    Influencers
3733                                      </a>
3734                </li>
3735                              <li class="mb1">
3736                  <a href="https://buzzsumo.com/monitoring/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Monitoring">
3737                    Monitoring
3738                                      </a>
3739                </li>
3740                              <li class="mb1">
3741                  <a href="https://buzzsumo.com/chrome-extension/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Chrome Extension">
3742                    Chrome Extension
3743                                      </a>
3744                </li>
3745                              <li class="mb1">
3746                  <a href="https://buzzsumo.com/buzzsumo-api/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-API">
3747                    API
3748                                      </a>
3749                </li>
3750                          </ul>
3751          </li>
3752                  <li class="lh-tight l-grid__item l-grid__item--12 l-grid__item--auto-lg l-grid__item--6-xs l-grid__item--3-sm">
3753            <p class="c-heading c-heading--bottom-medium f3">Use Cases</p>
3754            <ul class="pt1">
3755                              <li class="mb1">
3756                  <a href="https://buzzsumo.com/use-cases/compet
3756itor-intelligence/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Competitor Intelligence">
3757                    Competitor Intelligence
3758                                      </a>
3759                </li>
3760                              <li class="mb1">
3761                  <a href="https://buzzsumo.com/use-cases/content-strategy/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Content Strategy">
3762                    Content Strategy
3763                                      </a>
3764                </li>
3765                              <li class="mb1">
3766                  <a href="https://buzzsumo.com/use-cases/crisis-alerting/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Crisis Alerting">
3767                    Crisis Alerting
3768                                      </a>
3769                </li>
3770                              <li class="mb1">
3771                  <a href="https://buzzsumo.com/use-cases/digital-pr/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Digital PR">
3772                    Digital PR
3773                                      </a>
3774                </li>
3775                              <li class="mb1">
3776                  <a href="https://buzzsumo.com/use-cases/influencer-marketing/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Influencer Marketing">
3777                    Influencer Marketing
3778                                      </a>
3779                </li>
3780                              <li class="mb1">
3781                  <a href="https://buzzsumo.com/use-cases/video-marketing/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Video Marketing">
3782                    Video Marketing
3783                                      </a>
3784                </li>
3785                          </ul>
3786          </li>
3787                  <li class="lh-tight l-grid__item l-grid__item--12 l-grid__item--auto-lg l-grid__item--6-xs l-grid__item--3-sm">
3788            <p class="c-heading c-heading--bottom-medium f3">Content</p>
3789            <ul class="pt1">
3790                              <li class="mb1">
3791                  <a href="https://buzzsumo.com/resources/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Resources">
3792                    Resources
3793                                      </a>
3794                </li>
3795                              <li class="mb1">
3796                  <a href="https://buzzsumo.com/blog/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Blog">
3797                    Blog
3798                                      </a>
3799                </li>
3800                              <li class="mb1">
3801                  <a href="https://buzzsumo.com/wellbeing-hub/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Wellbeing Hub">
3802                    Wellbeing Hub
3803                                      </a>
3804                </li>
3805                              <li class="mb1">
3806                  <a href="https://buzzsumo.com/webinars/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Webinars">
3807                    Webinars
3808                                      </a>
3809                </li>
3810                              <li class="mb1">
3811                  <a href="https://help.buzzsumo.com/en/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Help">
3812                    Help
3813                                      </a>
3814                </li>
3815                          </ul>
3816          </li>
3817                  <li class="lh-tight l-grid__item l-grid__item--12 l-grid__item--auto-lg l-grid__item--6-xs l-grid__item--3-sm">
3818            <p class="c-heading c-heading--bottom-medium f3">Legal</p>
3819            <ul class="pt1">
3820                              <li class="mb1">
3821                  <a href="https://buzzsumo.com/wp-content/themes/brandwatch/src/site--buzzsumo.com/assets/Buzzsumo-Terms-2019-09.pdf"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Terms & Conditions">
3822                    Terms & Conditions
3823                                      </a>
3824                </li>
3825                              <li class="mb1">
3826                  <a href="https://gdpr.cision.com/dataprivacynotice_customersprospects/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Customer Data Privacy Notice">
3827                    Customer Data Privacy Notice
3828                                      </a>
3829                </li>
3830                              <li class="mb1">
3831                  <a href="https://www.cision.com/legal/customerdpa/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Data Processing Addendum">
3832                    Data Processing Addendum
3833                                      </a>
3834                </li>
3835                              <li class="mb1">
3836                  <a href="https://buzzsumo.com/legal/cookies-policy"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Cookie Preferences">
3837                    Cookie Preferences
3838                                      </a>
3839                </li>
3840                          </ul>
3841          </li>
3842                  <li class="lh-tight l-grid__item l-grid__item--12 l-grid__item--auto-lg l-grid__item--6-xs l-grid__item--3-sm">
3843            <p class="c-heading c-heading--bottom-medium f3">About</p>
3844            <ul class="pt1">
3845                              <li class="mb1">
3846                  <a href="https://buzzsumo.com/about/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-About BuzzSumo">
3847                    About BuzzSumo
3848                                      </a>
3849                </li>
3850                              <li class="mb1">
3851                  <a href="https://buzzsumo.com/about/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Contact Us">
3852                    Contact Us
3853                                      </a>
3854                </li>
3855                              <li class="mb1">
3856                  <a href="https://buzzsumo.com/pricing/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Pricing">
3857                    Pricing
3858                                      </a>
3859                </li>
3860                              <li class="mb1">
3861                  <a href="https://buzzsumo.com/testimonials/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Testimonials">
3862                    Testimonials
3863                                      </a>
3864                </li>
3865                              <li class="mb1">
3866                  <a href="https://buzzsumo.com/case-studies/"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Case Studies">
3867                    Case Studies
3868                                      </a>
3869                </li>
3870                          </ul>
3871          </li>
3872                  <li class="lh-tight l-grid__item l-grid__item--12 l-grid__item--auto-lg l-grid__item--6-xs l-grid__item--3-sm">
3873            <p class="c-heading c-heading--bottom-medium f3">More</p>
3874            <ul class="pt1">
3875                              <li class="mb1">
3876                  <a href="https://app.buzzsumo.com/login"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Login">
3877                    Login
3878                                      </a>
3879                </li>
3880                              <li class="mb1">
3881                  <a href="https://app.buzzsumo.com/users/pro-register?from_page=homepage"  class="c-simple-link-light db py1 f2" data-ga="link" data-label="footer-Start Free Trial">
3882                    Start Free Trial
3883                                      </a>
3884                </li>
3885                          </ul>
3886          </li>
3887        
3888              </ul>
3889    </div>
3890  </div>
3891
3892  <div class="l-page-gutter bt color-bg-grey-2 c-blocktone-border">
3893    <div class="l-container l-container-lg-xl l-container-4-xl py5 py4-lg">
3894
3895      <!-- Legals + Socials -->
3896      <div class="l-grid l-grid--gutters-3 flex-items-center flex-justify-between tc tl-xs">
3897
3898        <div class="l-grid__item l-grid__item--12 l-grid__item--8-md">
3899
3900          <!-- Legal info -->
3901          <p class="color-text-grey-5 f1 f2-xl tc tl-md">
3902            Copyright © 2026 BuzzSumo Ltd. All Rights Reserved.            Sovereign House, Church Street, Brighton, BN1 1UJ            <br>
3903            | Company number: 11796969 | VAT number: 316 140 051          </p>
3904
3905        </div>
3906
3907        <!-- Social Cell -->
3908        <div class="l-grid__item l-grid__item--12 l-grid__item--auto-md tr-sm">
3909
3910                      <!-- Socials -->
3911            <ul class="l-grid l-grid--gutters-2 flex-justify-center flex-justify-end-md f6">
3912                              <li class="l-grid__item df flex-items-center">
3913                  <a href="https://twitter.com/buzzsumo/" target="_blank" rel="noopener noreferrer" class="color-text-grey-7 db f4" data-ga="link" data-label="footer-twitter">
3914                    
3915<!-- c-icon.php -->
3916<span class="db c-icon ">
3917      <svg>
3918      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-twitter"></use>
3919    </svg>
3920  </span>
3921
3922                  </a>
3923                </li>
3924                              <li class="l-grid__item df flex-items-center">
3925                  <a href="https://www.facebook.com/buzzsumo/" target="_blank" rel="noopener noreferrer" class="color-text-grey-7 db f4" data-ga="link" data-label="footer-facebook">
3926                    
3927<!-- c-icon.php -->
3928<span class="db c-icon ">
3929      <svg>
3930      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-facebook"></use>
3931    </svg>
3932  </span>
3933
3934                  </a>
3935                </li>
3936                              <li class="l-grid__item df flex-items-center">
3937                  <a href="https://www.linkedin.com/company/buzzsumo/" target="_blank" rel="noopener noreferrer" class="color-text-grey-7 db f4" data-ga="link" data-label="footer-linkedin">
3938                    
3939<!-- c-icon.php -->
3940<span class="db c-icon ">
3941      <svg>
3942      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-linkedin"></use>
3943    </svg>
3944  </span>
3945
3946                  </a>
3947                </li>
3948                              <li class="l-grid__item df flex-items-center">
3949                  <a href="https://www.youtube.com/user/BuzzSumo" target="_blank" rel="noopener noreferrer" class="color-text-grey-7 db f4" data-ga="link" data-label="footer-youtube">
3950                    
3951<!-- c-icon.php -->
3952<span class="db c-icon ">
3953      <svg>
3954      <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-5#core-icon-youtube"></use>
3955    </svg>
3956  </span>
3957
3958                  </a>
3959                </li>
3960                          </ul>
3961                  </div>
3962
3963      </div>
3964
3965    </div>
3966  </div>
3967
3968</footer>    <!-- !END Site Footer -->
3969
3970
3971
3972
3973
3974<!-- TODO: these shouldn’t really have a "site--" hardcoded here - Consider site module specific config file -->
3975
3976  
3976<script src="https://app.buzzsumo.com/assets/js/cookies.js" type="text/javascript"></script>
3976
3977<!-- !END TODO -->
3978
3979
3980
3981
3982  
3983<!-- Begin footer scripts -->
3984<div id="js-footer-scripts" style="display: none;">
3985
3986      
3986<script type="text/javascript">
3987      window.__optional_scripts__for_output = {
3988    "functional": [],
3989    "statistical": [],
3990    "marketing": []
3991};
3992
3993      window.__optional_scripts__count = {
3994        'functional':  2,
3995        'statistical': 0,
3996        'marketing':   0,
3997      };
3998
3999      function global_inject_optional_scripts(force = false) {
4000        var optional_scripts_wrapper = document.getElementById('js-footer-scripts');
4001
4002        function load_script(item) {
4003          var script = document.createElement('script');
4004
4005          if (item.async) {
4006            script.setAttribute('async', true);
4007          }
4008
4009          optional_scripts_wrapper.appendChild(script);
4010          script.setAttribute('src', item.src);
4011        }
4012
4013        function load_scripts(category) {
4014          var scripts = window.__optional_scripts__for_output[category];
4015          if (!scripts) return false;
4016          var value = global_get_cookie('bw_cookies__strict__approved__' + category);
4017          if (value === 'Y' || force === true) {
4018            scripts.forEach(load_script)
4019          }
4020        }
4021        load_scripts('functional');
4022        load_scripts('statistical');
4023        load_scripts('marketing');
4024      }
4025    </script>
4025
4026  
4027
4028  <!-- Core & module scripts -->
4029  
4029<script src="/wp-content/themes/brandwatch/templates/../build/modules/core/module-core.js?ver=1664881361" type="text/javascript" charset="utf-8" defer></script>
4029
4030      
4030<script src="/wp-content/themes/brandwatch/templates/../build/modules/blog/module-blog.js?ver=1664881359" type="text/javascript" charset="utf-8" defer></script>
4030
4031    <!-- !END core & module scripts -->
4032
4033
4034
4035  
4036</div>
4037<!-- !END footer scripts -->
4038
4039
4040
4041
4042
4043
4044
4045
4046
4047
4048</body>
4049
4050</html>

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