https://appmagic.rocks/assets/angular2/chunk-BXA6PT6A.js

1import {f as fe$1}from'./chunk-FLpe3AhD.js';import'./chunk-UC-Ps_zG.js';import {N}from'./chunk-C5Qoc--O.js';import'./chunk-PV_mCoya.js';import {w as we}from'./chunk-BaPYO2yS.js';import {eS as ee,eT as Pt,eU as s$1,s as sw,f as fe,A as An,h as he,Z as Zi,b as bb,i as ib,k as kl,E as Eg,I as Ig,_ as _b,a as AE,a2 as Ib,ai as qp}from'./main-7NX7UZBR.js';import'./chunk-CcJcB0O-.js';import'./chunk-B1YDPuMZ.js';import'./chunk-Br0uglrJ.js';import'./chunk-zAv3iQeI.js';var s=g=>({src:g}),l=g=>[g],S=class g{constructor(){this.Article=ee;this.ImgPath="/assets/angular2/img/articles/article-picking-setting/";this.ArticleSettingsClassificationUrl=Pt;this.ArticleGenreClassificationUrl=s$1;}static{this.\u0275fac=function(d){return new(d||g)};}static{this.\u0275cmp=sw({type:g,selectors:[["article-picking-setting"]],decls:191,vars:90,consts:[[3,"formatDate","articleType","url","image","title","author"],[1,"articles-body","m-b-xxl"],[1,"p-b-md"],[1,"p-b-md","p-t-md","articles-subhead"],["target","_blank",3,"href"],["href","/top-charts/apps?aggregation=month&tag=243232,84&country=US","target","_blank"],[1,"articles-subhead","p-b-md","p-t-md"],[3,"imgItems"],["href","/iphone/2048/840919914/info","target","_blank"]],template:function(d,a){d&1&&(Zi(0,"layout-article",0),bb(1,"translate"),Zi(2,"div",1)(3,"div",2),ib(4," In this research, we\u2019ll figure out what mobile game settings are the most common across top performing titles, also taking into consideration genres of mobile games. This study is based on our unique manual classification of apps, with over 250,000 top performing titles tagged as of today. "),kl(),Zi(5,"div",2),ib(6," Our goal is to help game developers get wiser about selecting settings for their future products. After all, this choice heavily affects the size of one\u2019s target audience and the CPI (cost per install). "),kl(),Zi(7,"div",3),ib(8,"Data And Methodology"),kl(),Zi(9,"div",2),ib(10," To produce this piece of research, we\u2019ve studied 1,000 most downloaded games and 1,000 highest-grossing games based on their performance in May 2020. That is 1,535 games altogether (given that many titles are present in both top charts). This approach allows us to focus on games with explicit success. "),kl(),Zi(11,"div",2),ib(12," We\u2019ve looked into two groups of countries: Tier-1 West and Tier-1 East. Inside each group, there are several larger countries that are pretty similar in terms of user behavior and solvency. This approach allows us to aggregate data across very large shares of the global market with somewhat homogeneous characteristics of the audience inside each group. Tier-1 West countries include the US, UK, Canada, Germany, France and Australia. Tier-1 East countries include China, Japan, Korea and Taiwan. "),kl(),Zi(13,"div",2),ib(14," We\u2019ll explore how market shares have been changing across game settings between January 1, 2015 and June 1, 2020. "),kl(),Zi(15,"div",2),ib(16," In sections that refer to game revenues, we only analyze revenues from in-app purchases. Ad revenue is not considered. "),kl(),Zi(17,"div",2),ib(18," To better understand what each particular game setting implies, please see an article dedicated to our "),Zi(19,"a",4),ib(20,"setting classification"),kl(),ib(21,". And this one is for the "),Zi(22,"a",4),ib(23,"game genre classification"),kl(),ib(24,". "),kl(),Zi(25,"div",2),ib(26," If you want to have a look at the topmost examples of any market segment to make sure you clearly understand the usage of the genre and setting terms, just open the top charts on our website and specify the country and the genre in the tag selector. Here is an "),Zi(27,"a",5),ib(28,"example"),kl(),ib(29," for the USA with "),Zi(30,"i"),ib(31,"Real Life"),kl(),ib(32," for setting and Match-3 for genre. "),kl(),Zi(33,"div",6),ib(34," Tier-1 West Market "),kl(),Zi(35,"div",3),ib(36,"Revenue-based analysis"),kl(),Zi(37,"div",2),ib(38," We start with the analysis of top-grossing games in the Tier-1 West market. In the graph, you can see cumulative monthly revenues of top 1,000 mobile games within the region, grouped by their settings. "),kl(),Eg(39,"article-img-block",7)(40,"article-img-block",7),Zi(41,"div",2),ib(42," It is important to understand which settings are good for what genres. For a statistics-based answer to this question, it\u2019s useful to break down the games of each setting by genre. "),kl(),Zi(43,"div",3),ib(44,"Revenue breakdown"),kl(),Eg(45,"article-img-block",7),Zi(46,"div",2),ib(47," Here you can see how revenue shares of different settings are distributed across each genre. To build this graph, we chose top 10 settings according to the cumulative revenue of the games that use it, and then chose top 20 game genres following the same logic. "),kl(),Zi(48,"div",2),ib(49," The black line shows the cumulative revenue of games of each genre in the Tier-1 West countries that we have picked for our analysis. "),kl(),Zi(50,"div",3),ib(51,"Quantitative breakdown"),kl(),Eg(52,"article-img-block",7),Zi(53,"div",2),ib(54," In this graph, you see the quantitative shares: the percentage of games of each setting for each genre. The methodology is the same: we chose top 10 settings according to the cumulative number of the games that use it, and then chose top 20 game genres following the same logic. "),kl(),Zi(55,"div",2),ib(56," The black line shows the number of games of each genre in Tier-1 West countries. "),kl(),Zi(57,"div",2),ib(58," You may have noticed that the sets of genres differ across these two graphs. That\u2019s exactly because of the methodology we used to build these graphs (the choice of top 10 settings significantly affects the range of the top 20 genres). "),kl(),Zi(59,"div",3),ib(60,"To Be Noted"),kl(),Zi(61,"div",2),ib(62," Many games seem to have no setting. It\u2019s about games that don\u2019t have any game world (such as Poker games or "),Zi(63,"a",8),ib(64,"2048"),kl(),ib(65,") or have highly eclectic sets of characters and game objects (such as most Slots). "),kl(),Zi(66,"div",2),ib(67," Some genres in the graphs have the \u201COther\u201D postfix in their titles. Such genres include large groups of games that either belong to an underrepresented subgenre or simply have no distinctive features that could help us specify the subgenre. "),kl(),Zi(68,"div",3),ib(69,"Downloads-based analysis"),kl(),Zi(70,"div",2),ib(71," Now, let\u2019s change the perspective and check how market shares of different settings are distributed in terms of cumulative downloads. "),kl(),Eg(72,"article-img-block",7)(73,"article-img-block",7),Zi(74,"div",2),ib(75," What we see here differs significantly compared to the graphs based on revenue shares. The reason is the monetization model. Vast majority of the top 1,000 games in terms of downloads use ad monetization or some hybrid model. This factor results in a different set of game genres. "),kl(),Zi(76,"div",3),ib(77,"Downloads breakdown"),kl(),Eg(78,"article-img-block",7),Zi(79,"div",2),ib(80," Here you can see how downloads shares of different settings are distributed across each genre. The methodology is similar to what we used earlier: top 10 settings according to the cumulative downloads of the games that use it and then top 20 game genres following the same logic. "),kl(),Zi(81,"div",2),ib(82," The black line shows the cumulative downloads of games of each genre in the Tier-1 West countries that we have picked for our analysis. "),kl(),Zi(83,"div",3),ib(84,"Quantitative breakdown"),kl(),Eg(85,"article-img-block",7),Zi(86,"div",2),ib(87," A similar method is used here to visualize the quantitative shares of games of each genre in Tier-1 West countries. "),kl(),Zi(88,"div",3),ib(89,"Takeaways"),kl(),Zi(90,"div",2),ib(91," One of the most noteworthy settings is "),Zi(92,"i"),ib(93,"Real Life"),kl(),ib(94,". The total number of games tagged as \u201CReal Life\u201D is 474, making up 31% of all the games in this research. They account for 42% of cumulative downloads and 16% of cumulative revenue out of all the games in our research in the Tier-1 West region. This setting has always been considered as the most popular and inclusive (in terms of target audience). "),kl(),Zi(95,"div",2),ib(96," This type of setting implies that characters and objects in the game look and act as those we are used to in real life. Characters are easy to empathize with (such as people or domestic animals); we have natural emotions regarding them. Transport, weapons, resources, physics\u2014everything is easy to recognize. All interactive behaviors in the game are easy to predict. And that is the reason why this setting is so popular: one needs zero special knowledge and close to zero tutoring to figure out the laws that the game world follows. Ultimately, to achieve better retention, it\u2019s very important for a game to be easy to understand. "),kl(),Zi(97,"div",2),ib(98," The main downside of this setting is its limitedness: the real world doesn\u2019t allow for supernatural abilities, magical animals and other stuff that may help you achieve better flexibility in game design and make it more wow. "),kl(),Zi(99,"div",2),ib(100," As a result, we see that this setting is highly popular across successful c

1asual and hypercasual games. And it\u2019s actually not that popular across top-grossing genres, such as "),Zi(101,"i"),ib(102,"Turn-based RPG"),kl(),ib(103,", "),Zi(104,"i"),ib(105,"Action RPG"),kl(),ib(106,", or "),Zi(107,"i"),ib(108,"4X Strategy"),kl(),ib(109,". The latter tend to employ more sophisticated settings, such as Fantasy. "),kl(),Zi(110,"div",2),ib(111," Another setting that is highly popular across casual games is "),Zi(112,"i"),ib(113,"Fairy"),kl(),ib(114,". We define it as the one with \u201Cimaginary worlds with made-up characters from human to animal and supernatural\u201D. This setting is great if you want your game to be cute. "),kl(),Zi(115,"div",2),ib(116," Note the scarcity of such settings as "),Zi(117,"i"),ib(118,"Sci-fi"),kl(),ib(119,", "),Zi(120,"i"),ib(121,"Cyberpunk"),kl(),ib(122," and "),Zi(123,"i"),ib(124,"Steampunk"),kl(),ib(125,". You don\u2019t see them in our graphs. It means that the cumulative performance of games with these settings is low. In other words, these settings occupy very narrow niches. What does it tell you? That you will find it very hard to get a lot of traffic if you pick one of them (or any other genre that didn\u2019t make it to our graphs), even if your game is designed brilliantly. No matter how much you pay for the CPI. If people don\u2019t like the setting, you can\u2019t convince them to play your game, no matter how many times they see your ads. "),kl(),Zi(126,"div",2),ib(127," Another problem with non-realistic settings is that it\u2019s harder to find artists who are really good at them. To create quality art for such genres as "),Zi(128,"i"),ib(129,"Sci-fi"),kl(),ib(130," or Steampunk, an artist needs to have a lot of relevant experience and erudition. You can\u2019t just switch from drawing cats or cars to starships; you need to investigate a lot of canonical titles of the setting and have a lot of practice before you are any good. "),kl(),Zi(131,"div",2),ib(132," If you are now working on the concept of your future game, take a timeout, go and take your time checking out the graphs above. Can you find the setting of your choice in the graphs? Do you see many games of the genre of your choice using the setting of your choice? Is your team skilled enough to go for the setting you picked? If you\u2019ve answered \u201Cno\u201D to a few of these, you may need to think your game over for a bit longer. "),kl(),Zi(133,"div",6),ib(134," Tier-1 East Market "),kl(),Zi(135,"div",3),ib(136,"Revenue-based analysis"),kl(),Zi(137,"div",2),ib(138," Now let\u2019s have a look at similar graphs, this time for the Tier-1 East countries: "),kl(),Eg(139,"article-img-block",7)(140,"article-img-block",7),Zi(141,"div",3),ib(142,"Revenue breakdown"),kl(),Eg(143,"article-img-block",7),Zi(144,"div",3),ib(145,"Quantitative breakdown"),kl(),Eg(146,"article-img-block",7),Zi(147,"div",3),ib(148,"Downloads-based analysis"),kl(),Eg(149,"article-img-block",7)(150,"article-img-block",7),Zi(151,"div",3),ib(152,"Downloads breakdown"),kl(),Eg(153,"article-img-block",7),Zi(154,"div",3),ib(155,"Quantitative breakdown"),kl(),Eg(156,"article-img-block",7),Zi(157,"div",3),ib(158,"Takeaways"),kl(),Zi(159,"div",2),ib(160," We won\u2019t focus on the Eastern market much, but some facts are noteworthy. The "),Zi(161,"i"),ib(162,"Fantasy"),kl(),ib(163," and "),Zi(164,"i"),ib(165,"Fantasy Oriental"),kl(),ib(166," settings are dominating across top-grossing games. They are used by the same genres as we saw in the Western market: "),Zi(167,"i"),ib(168,"RPGs"),kl(),ib(169," and "),Zi(170,"i"),ib(171,"Battlers"),kl(),ib(172,". The difference is the very high level of success of these genres in the Eastern region. "),kl(),Zi(173,"div",2),ib(174," The "),Zi(175,"i"),ib(176,"Real Life"),kl(),ib(177," setting is growing fast among top-downloaded games, mostly thanks to hypercasual games. "),kl(),Zi(178,"div",2),ib(179," An interesting fact is that "),Zi(180,"i"),ib(181,"Sci-fi"),kl(),ib(182," made it to the top settings in the Eastern region and yet didn\u2019t really make it in the Western region, despite the conventional wisdom about the East generally not loving "),Zi(183,"i"),ib(184,"Sci-fi"),kl(),ib(185,". "),kl(),Zi(186,"div",3),ib(187,"In Conclusion"),kl(),Zi(188,"div",2),ib(189," Remember that choosing a setting is a very important decision. It should match the game genre of your choice. The genre and the setting combined define the size of your target audience, with huge implications for your game\u2019s user acquisition opportunities, too. "),kl(),Eg(190,"newsletter-form-widget"),kl()()),d&2&&(Ig("formatDate",a.Article.formatDate)("articleType",a.Article.articleType)("url",a.Article.formatDate)("image",a.Article.img)("title",a.Article.title)("author",_b(1,24,a.Article.author)),AE(19),Ig("href",a.ArticleSettingsClassificationUrl,qp),AE(3),Ig("href",a.ArticleGenreClassificationUrl,qp),AE(17),Ig("imgItems",Ib(28,l,Ib(26,s,a.ImgPath+"01-1-revenue-west.png"))),AE(),Ig("imgItems",Ib(32,l,Ib(30,s,a.ImgPath+"01-2-revenue-west-100.png"))),AE(5),Ig("imgItems",Ib(36,l,Ib(34,s,a.ImgPath+"01-3-west-revenue-breakdown.png"))),AE(7),Ig("imgItems",Ib(40,l,Ib(38,s,a.ImgPath+"01-4-west-revenue-count-breakdown.png"))),AE(20),Ig("imgItems",Ib(44,l,Ib(42,s,a.ImgPath+"02-1-downloads-west.png"))),AE(),Ig("imgItems",Ib(48,l,Ib(46,s,a.ImgPath+"02-2-downloads-west-100.png"))),AE(5),Ig("imgItems",Ib(52,l,Ib(50,s,a.ImgPath+"02-3-west-downloads-breakdown.png"))),AE(7),Ig("imgItems",Ib(56,l,Ib(54,s,a.ImgPath+"02-4-west-downloads-count-breakdown.png"))),AE(54),Ig("imgItems",Ib(60,l,Ib(58,s,a.ImgPath+"03-1-revenue-east.png"))),AE(),Ig("imgItems",Ib(64,l,Ib(62,s,a.ImgPath+"03-2-revenue-east-100.png"))),AE(3),Ig("imgItems",Ib(68,l,Ib(66,s,a.ImgPath+"03-3-east-revenue-breakdown.png"))),AE(3),Ig("imgItems",Ib(72,l,Ib(70,s,a.ImgPath+"03-4-east-revenue-count-breakdown.png"))),AE(3),Ig("imgItems",Ib(76,l,Ib(74,s,a.ImgPath+"04-1-downloads-east.png"))),AE(),Ig("imgItems",Ib(80,l,Ib(78,s,a.ImgPath+"04-2-downloads-east-100.png"))),AE(3),Ig("imgItems",Ib(84,l,Ib(82,s,a.ImgPath+"04-3-east-downloads-breakdown.png"))),AE(3),Ig("imgItems",Ib(88,l,Ib(86,s,a.ImgPath+"04-4-east-downloads-count-breakdown.png"))));},dependencies:[fe,An,we,N,fe$1,he],styles:["[_ngcontent-%COMP%]:root{--white: #fff;--black: #000;--static-white: #fff;--static-black: #000;--grey-20: #F9F9FA;--grey-30: #E9EDEF;--grey-40: #DADFE1;--static-grey-40: #DADFE1;--grey-50: #A7B2B9;--static-grey-50: #A7B2B9;--grey-70: #506775;--grey-80: #475156;--static-grey-80: #475156;--grey-90: #3F3F46;--grey-100: #273238;--red-30: #FDEAEA;--red-40: #FF7485;--red-50: #FA354D;--yellow-30: #FFF8CF;--yellow-40: #FCE778;--yellow-50: #FEDA0F;--yellow-60: #FAC81B;--yellow-70: #E4B101;--green-30: #E6FEE6;--green-40: #D4FABE;--green-50: #99F199;--green-70: #34C834;--green-90: #26A542;--blue-30: #EAF2FD;--blue-35: #4CE5FF;--blue-40: #D8E8FF;--blue-50: #B5D4FF;--blue-60: #6BB6FC;--blue-70: #2B98FC;--blue-70-rgb: 38, 104, 232;--blue-80: #2668E8;--blue-90: #1A54C3;--violete-20: #FAEDFF;--violete-30: #F5D9FF;--violete-60: #B259D2;--violete-80: #7B0EA2;--orange: #FA7C1B;--graph-1-violet: #C642F4;--graph-1-violet-15: rgba(198, 66, 244, .15);--chart-grid-weekend-color: #F2f5f7;--cell-heat-blue-rgb: 189, 212, 255;--cell-heat-orange-rgb: 254, 217, 161;--cell-heat-green-primary-rgb: 184, 229, 125;--cell-heat-green-secondary-rgb: 139, 238, 179;--cell-heat-violet-rgb: 212, 186, 255;--cell-heat-red-rgb: 255, 135, 153}[_ngcontent-%COMP%]:root[theme=dark]{--white: #0E1113;--black: #C5C7CC;--static-white: #F2F3F5;--grey-20: #12171A;--grey-30: #1A2024;--grey-40: #1c2228;--grey-50: #2a333b;--grey-70: #5f6a72;--grey-80: #8a949b;--grey-90: #b0b6bb;--grey-100: #1b1f23;--red-30: #3A151A;--red-40: #FF6B7C;--red-50: #FF3B52;--yellow-30: #3A320F;--yellow-40: #EAD25F;--yellow-50: #FFD400;--yellow-60: #FAC81B;--yellow-70: #E4B101;--green-30: #133A1E;--green-40: #1E5A2E;--green-50: #2E6E2E;--green-70: #34C834;--green-90: #26A542;--blue-30: #0F1C2E;--blue-35: #4CE5FF;--blue-40: #162A44;--blue-50: #1F3B66;--blue-60: #3D7DDC;--blue-70: #4B9BFF;--blue-70-rgb: 75, 155, 255;--blue-80: #5C8DFF;--blue-90: #8CB2FF;--violete-20: #2A1633;--violete-30: #3A1E4A;--violete-60: #B259D2;--violete-80: #D38CFF;--orange: #FA7C1B;--graph-1-violet: #C642F4;--graph-1-violet-15: rgba(198, 66, 244, .25);--chart-grid-weekend-color: #191F23;

1--cell-heat-blue-rgb: 31, 59, 102;--cell-heat-orange-rgb: 92, 58, 18;--cell-heat-green-primary-rgb: 30, 90, 46;--cell-heat-green-secondary-rgb: 22, 84, 58;--cell-heat-violet-rgb: 58, 30, 74;--cell-heat-red-rgb: 90, 28, 37}.no-value[_ngcontent-%COMP%]{color:var(--text-muted)}.chart-hidden[_ngcontent-%COMP%]{margin-bottom:16px}[_nghost-%COMP%]{width:100%;background-color:var(--white);box-sizing:border-box}[_nghost-%COMP%]   *[_ngcontent-%COMP%]{box-sizing:border-box}[_nghost-%COMP%]   .image-link[_ngcontent-%COMP%]{width:100%;margin:0 auto 32px;display:flex;flex-direction:column;justify-content:center;gap:8px}[_nghost-%COMP%]   .image[_ngcontent-%COMP%]{max-height:600px;margin:0 auto}[_nghost-%COMP%]   .preload-wrapc[_ngcontent-%COMP%]{min-height:30vh}[_nghost-%COMP%]   .image-label[_ngcontent-%COMP%]{font-size:12px;line-height:16px;display:inline-block;margin-top:4px}[_nghost-%COMP%]   .image-label[_ngcontent-%COMP%]   *[_ngcontent-%COMP%]{font-size:12px;line-height:14px}[_nghost-%COMP%]   .attract-block[_ngcontent-%COMP%]{display:flex;flex-direction:column;background-color:var(--yellow-30);border-radius:12px;border:2px solid var(--yellow-50);margin-bottom:16px;padding:8px 16px}[_nghost-%COMP%]   .comment-block[_ngcontent-%COMP%]{display:flex;flex-direction:column;background-color:var(--grey-30);border-radius:12px;border:1px solid var(--grey-50);margin-bottom:16px;padding:8px 16px}[_nghost-%COMP%]   .comment-block[_ngcontent-%COMP%]   .author[_ngcontent-%COMP%]{text-align:right}"]});}};export{S as ArticlePickingSettingComponent};