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",e.jsx("strong",{className:"text-foreground",children:"3 dias"})," de veiculação, analisaremos:"]}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"CTR (taxa de clique)"}),e.jsx("li",{children:"CPC (custo por clique)"}),e.jsx("li",{children:"Leads gerados"}),e.jsx("li",{children:"Qual criativo performa melhor"})]}),e.jsx("p",{className:"text-xs italic mt-2",children:"Importante: mesmo analisando, não faremos ajustes antes do perÃodo mÃnimo de aprendizado."})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"flex items-center gap-2 text-lg",children:"ð§ O que a Meta está fazendo"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsx("p",{children:"O algoritmo está:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Testando Informativo vs FOMO"}),e.jsx("li",{children:"Identificando qual perfil converte 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bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsxs(d,{className:"text-sm flex items-center gap-2",children:[e.jsx(W,{className:"h-4 w-4 text-primary"})," CPC"]})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-1",children:[e.jsxs("p",{children:["Intervalo: ",e.jsx("strong",{className:"text-foreground",children:"R$1,20 a R$2,50"})]}),e.jsx("p",{className:"text-2xl font-bold text-foreground",children:"R$2,00"}),e.jsx("p",{className:"text-xs",children:"Média conservadora"})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsxs(d,{className:"text-sm flex items-center gap-2",children:[e.jsx(Z,{className:"h-4 w-4 text-primary"})," Cliques Estimados"]})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-1",children:[e.jsxs("p",{className:"text-2xl font-bold text-foreground",children:["~10",e.jsx("span",{className:"text-sm font-normal text-muted-foreground",children:" /dia"})]}),e.jsxs("p",{children:["Em 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leads"})]})]})]}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð² Custo por Lead (CPL)"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("p",{className:"text-3xl font-bold text-foreground",children:["~R$35 ",e.jsx("span",{className:"text-sm font-normal text-muted-foreground",children:"por lead"})]}
29),e.jsxs("p",{children:["Faixa aceitável: ",e.jsx("strong",{className:"text-foreground",children:"R$30 a R$45"})]}),e.jsx("p",{className:"text-xs italic",children:"Patamar saudável para fase de validação."})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Interpretação Estratégica"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsxs("p",{children:["Na primeira semana, o foco ",e.jsx("strong",{className:"text-foreground",children:"não é volume"}),". O foco é:"]}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Validar criativo (Informativo vs FOMO)"}),e.jsx("li",{children:"Medir CTR e CPC"}),e.jsx("li",{children:"Entender comportamento da landing"}),e.jsx("li",{children:"Alimentar o pixel para aprendizado"})]}),e.jsx("p",{className:"text-xs italic",children:"Leads são consequência desse processo."})]})]}),e.jsxs("div",{className:"grid sm:grid-cols-2 gap-4",children:[e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsxs(d,{className:"flex items-center gap-2 text-lg",children:[e.jsx(H,{className:"h-5 w-5 text-primary"})," Próximo Passo"]})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("p",{children:["Após 5â7 dias, com dados consolidados ",e.jsx(o,{className:"bg-primary/20 text-primary border-primary/30 text-xs ml-1",children:"ð
02/03/2026"}),":"]}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Avaliamos criativo vencedor"}),e.jsx("li",{children:"Ajustamos landing se necessário"}),e.jsx("li",{children:"Criamos remarketing"}),e.jsx("li",{children:"Começamos escala controlada"})]})]})]}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsxs(d,{className:"flex items-center gap-2 text-lg",children:[e.jsx(T,{className:"h-5 w-5 text-primary"})," Cenário Realista"]})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsx("p",{children:"Se os números estiverem na faixa projetada:"}),e.jsxs("ul",{className:"list-none space-y-1",children:[e.jsx("li",{children:"â O mercado está respondendo"}),e.jsx("li",{children:"â O custo está saudável"}),e.jsx("li",{children:"â Podemos iniciar otimização"})]}),e.jsx("p",{className:"text-xs italic mt-2",children:"Se estiver abaixo, ajustamos ângulo e criativo antes de aumentar orçamento."})]})]})]}),e.jsxs(a,{className:"border-destructive/30 bg-destructive/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"flex items-center gap-2 text-lg text-destructive",children:"â ï¸ Importante"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsxs("p",{children:["Mesmo investindo R$20 por dia, o custo por lead ",e.jsx("strong",{className:"text-foreground",children:"não é calculado diariamente"}),", e sim pela ",e.jsx("strong",{className:"text-foreground",children:"média acumulada no perÃodo"}),"."]}),e.jsxs("p",{children:["Por exemplo: investindo R$140 em 7 dias e gerando 4 a 5 leads, o custo médio por lead fica entre ",e.jsx("strong",{className:"text-foreground",children:"R$28 e R$35"}),"."]}),e.jsxs("p",{children:["Ou seja, não teremos necessariamente um lead por dia â alguns dias podem não gerar nenhum, e outros podem gerar um ou dois. O que importa é o ",e.jsx("strong",{className:"text-foreground",children:"resultado consolidado ao final da semana"}),"."]}),e.jsxs("p",{children:["O orçamento diário impacta o volume e a velocidade, mas o custo por lead depende principalmente da ",e.jsx("strong",{className:"text-foreground",children:"eficiência da campanha"})," e da ",e.jsx("strong",{className:"text-foreground",children:"taxa de conversão da página"}),"."]})]})]})]}),c==="resultados"&&e.jsxs("div",{className:"space-y-6",children:[e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð Relatório Semana 1 â Campanha Meta Ads"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("p",{children:["PerÃodo: ",e.jsx("strong",{className:"text-foreground",children:"23/02 a 01/03/2026"})," (6 dias)"]}),e.jsxs("p",{children:["Objetivo: ",e.jsx("strong",{className:"text-foreground",children:"Geração de leads qualificados"})," via simulador de cashback em Bitcoin."]}),e.jsx("p",{className:"text-xs italic mt-2",children:'A ideia aqui não é "vender" nada ainda. Estamos montando base e previsibilidade de aquisição.'})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"1ï¸â£ Resultado Geral da Campanha"}),e.jsx("div",{className:"grid grid-cols-2 sm:grid-cols-3 lg:grid-cols-4 gap-3",children:[{label:"Leads Gerados",value:"23",icon:"ð¥"},{label:"Investido",value:"R$ 108,73",icon:"ð°"},{label:"CPL (Custo por Lead)",value:"R$ 4,72",icon:"ð¯",highlight:!0},{label:"Alcance",value:"2.193",icon:"ð¥"},{label:"Impressões",value:"3.253",icon:"ðï¸"},{label:"Cliques no Link",value:"117",icon:"ð±ï¸"},{label:"CTR (Taxa de Cliques)",value:"3,59%",icon:"ð"},{label:"CPC (Custo por Clique)",value:"R$ 0,92",icon:"ð²"},{label:"CPM (Custo por Mil Impressões)",value:"R$ 33,42",icon:"ð"},{label:"Views da LP (Landing Page)",value:"91",icon:"ð"},{label:"Custo/View LP",value:"R$ 1,19",icon:"ð¡"}].map(s=>e.jsx(a,{className:`border-border/50 bg-card/80 ${s.highlight?"border-primary/50 ring-1 ring-primary/20":""}`,children:e.jsxs(r,{className:"p-4 text-center",children:[e.jsx("p",{className:"text-lg mb-1",children:s.icon}),e.jsx("p",{className:`text-xl font-bold ${s.highlight?"text-primary":"text-foreground"}`,children:s.value}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:s.label})]})},s.label))}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð¬ Em português simples"})}),e.jsx(r,{className:"text-sm text-muted-foreground space-y-2",children:e.jsxs("ul",{className:"space-y-2",children:[e.jsxs("li",{children:["â
Gastamos ",e.jsx("strong",{className:"text-foreground",children:"R$108"})," e trouxemos ",e.jsx("strong",{className:"text-foreground",children:"23 contatos reais"}),"."]}),e.jsxs("li",{children:["â
Cada lead saiu por ",e.jsx("strong",{className:"text-primary",children:"R$4,72"})," â muito barato para padrão de campanhas de lead."]}),e.jsxs("li",{children:["â
Cada clique custa menos de ",e.jsx("strong",{className:"text-foreground",children:"R$1"})," â campanha gerando cliques com eficiência."]}),e.jsx("li",{children:'â
O Pixel está contando Lead do jeito certo (só quando a pessoa simula e gera resultado
29). Otimização do Meta está "limpa".'})]})})]}),e.jsx("h2",{className:"text-xl font-bold",children:"2ï¸â£ Desempenho por Criativo"}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Comparativo Visual â Informativo vs FOMO"})}),e.jsx(r,{children:e.jsx(j,{width:"100%",height:300,children:e.jsxs(S,{data:[{metrica:"Investido (R$)",informativo:94.86,fomo:13.87},{metrica:"Leads",informativo:22,fomo:1},{metrica:"Cliques",informativo:82,fomo:35},{metrica:"Views LP",informativo:65,fomo:26}],margin:{top:10,right:10,left:0,bottom:0},children:[e.jsx(b,{strokeDasharray:"3 3",stroke:"hsl(var(--border))"}),e.jsx(N,{dataKey:"metrica",tick:{fill:"hsl(var(--muted-foreground))",fontSize:11}}),e.jsx(h,{tick:{fill:"hsl(var(--muted-foreground))",fontSize:12}}),e.jsx(f,{contentStyle:{backgroundColor:"hsl(var(--card))",border:"1px solid 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text-center",children:[e.jsx("p",{className:"text-xl font-bold text-foreground",children:"R$ 94,86"}),e.jsx("p",{className:"text-xs",children:"Investido"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-primary",children:"22"}),e.jsx("p",{className:"text-xs",children:"Leads"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-primary",children:"R$ 4,31"}),e.jsx("p",{className:"text-xs",children:"CPL"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-foreground",children:"2,65%"}),e.jsx("p",{className:"text-xs",children:"CTR"})]})]}),e.jsxs("div",{className:"space-y-1 text-xs",children:[e.jsxs("p",{children:["Impressões: ",e.jsx("strong",{className:"text-foreground",children:"3.098"})]}),e.jsxs("p",{children:["Cliques: ",e.jsx("strong",{className:"text-foreground",children:"82"})]}),e.jsxs("p",{children:["CPC: ",e.jsx("strong",{className:"text-foreground",children:"R$ 1,16"})]}),e.jsxs("p",{children:["Views LP: ",e.jsx("strong",{className:"text-foreground",children:"65"})]}),e.jsxs("p",{children:["Custo/View LP: ",e.jsx("strong",{className:"text-foreground",children:"R$ 1,46"})]})]}),e.jsxs("div",{className:"bg-primary/5 rounded-lg p-3 border border-primary/20 mt-2",children:[e.jsx("p",{className:"text-xs font-semibold text-foreground mb-1",children:"ð Traduzindo a conversão:"}),e.jsxs("ul",{className:"text-xs space-y-1",children:[e.jsx("li",{children:"⢠82 pessoas clicaram"}),e.jsx("li",{children:"⢠22 viraram lead"}),e.jsxs("li",{children:["⢠",e.jsx("strong",{className:"text-primary",children:"1 a cada 4 cliques = lead (~27%)"})]}),e.jsx("li",{children:"⢠NÃvel muito acima da média"})]})]})]})]}),e.jsxs(a,{className:"border-destructive/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsxs("div",{className:"flex items-center justify-between flex-wrap gap-2",children:[e.jsx(d,{className:"text-lg",children:"â¡ FOMO"}),e.jsx(o,{variant:"outline",className:"border-destructive/30 text-destructive",children:"Atrai Cliques"})]})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsxs("div",{className:"grid grid-cols-2 gap-3",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-foreground",children:"R$ 13,87"}),e.jsx("p",{className:"text-xs",children:"Investido"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-destructive",children:"1"}),e.jsx("p",{className:"text-xs",children:"Lead"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-destructive",children:"R$ 13,87"}),e.jsx("p",{className:"text-xs",children:"CPL"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-foreground",children:"22,58%"}),e.jsx("p",{className:"text-xs",children:"CTR ð¥"})]})]}),e.jsxs("div",{className:"space-y-1 text-xs",children:[e.jsxs("p",{children:["Impressões: ",e.jsx("strong",{className:"text-foreground",children:"155"})]}),e.jsxs("p",{children:["Cliques: ",e.jsx("strong",{className:"text-foreground",children:"35"})]}),e.jsxs("p",{children:["CPC: ",e.jsx("strong",{className:"text-foreground",children:"R$ 0,39"})," (muito baixo)"]}),e.jsxs("p",{children:["Views LP: ",e.jsx("strong",{className:"text-foreground",children:"26"})]}),e.jsxs("p",{children:["Custo/View LP: ",e.jsx("strong",{className:"text-foreground",children:"R$ 0,53"})]})]}),e.jsxs("div",{className:"bg-destructive/5 rounded-lg p-3 border border-destructive/20 mt-2",children:[e.jsx("p",{className:"text-xs font-semibold text-foreground mb-1",children:"ð Traduzindo a conversão:"}),e.jsxs("ul",{className:"text-xs space-y-1",children:[e.jsx("li",{children:"⢠35 pessoas clicaram"}),e.jsx("li",{children:"⢠Apenas 1 virou lead"}),e.jsxs("li",{children:["⢠",e.jsx("strong",{className:"text-destructive",children:"Conversão ~3%"})]}),e.jsx("li",{children:'⢠Traz muito "curioso", não lead pronto'})]})]})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"3ï¸â£ Leitura Estratégica"}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð§ Cenário Claro"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsxs("div",{className:"grid sm:grid-cols-2 gap-4",children:[e.jsxs("div",{className:"bg-primary/5 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"font-semibold text-foreground mb-2",children:"â
Informativo"}),e.jsxs("p",{children:["Melhor para ",e.jsx("strong",{className:"text-primary",children:"captura de lead"})]}),e.jsx("p",{className:"text-xs mt-1",children:'Atrai menos curiosos e mais gente "pronta" pra fazer a simulação.'})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30",children:[e.jsx("p",{className:"font-semibold text-foreground mb-2",children:"â¡ FOMO"}),e.jsxs("p",{children:["Muito bom para ",e.jsx("strong",{className:"text-foreground",children:"chamar atenção e tráfego"})]}),e.jsx("p",{className:"text-xs mt-1",children:"Mas ainda não converte em lead direto. Normal em produtos financeiros e Bitcoin."})]})]}),e.jsx("p",{className:"text-xs italic",children:"Muita gente clica por curiosidade, mas nem todo mundo está pronto para dar e-mail e fazer a simulação."})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"4ï¸â£ Próximos Passos"}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð¯ Recomendação do Head"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsx("div",{className:"bg-destructive/5 rounded-lg p-3 border border-destructive/20 mb-3",children:e.jsx("p",{className:"text-xs font-semibold text-destructive",children:"â ï¸ A decisão mais importante: não sair mexen
29do toda hora. O Meta precisa de estabilidade para aprender."})}),e.jsxs("div",{className:"space-y-3",children:[e.jsxs("div",{className:"flex gap-3 items-start",children:[e.jsx("span",{className:"text-lg",children:"1ï¸â£"}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold text-foreground",children:"Manter o Informativo como principal"}),e.jsx("p",{className:"text-xs",children:"à o que está colocando lead barato na base."})]})]}),e.jsxs("div",{className:"flex gap-3 items-start",children:[e.jsx("span",{className:"text-lg",children:"2ï¸â£"}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold text-foreground",children:"Manter o FOMO como secundário"}),e.jsx("p",{className:"text-xs",children:"CTR absurdo + CPC muito barato. Pode virar ouro em remarketing (pessoas que visitaram e não preencheram)."})]})]}),e.jsxs("div",{className:"flex gap-3 items-start",children:[e.jsx("span",{className:"text-lg",children:"3ï¸â£"}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold text-foreground",children:"Próximo passo natural (quando bater mais volume)"}),e.jsx("p",{className:"text-xs",children:'Criar remarketing separado e usar o FOMO como "empurrão final".'})]})]})]})]})]}),e.jsxs(a,{className:"border-primary/30 bg-primary/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Resumo Final"})}),e.jsx(r,{className:"text-sm text-foreground",children:e.jsxs("p",{className:"leading-relaxed",children:["A campanha está ",e.jsx("strong",{className:"text-primary",children:"extremamente eficiente"})," em custo e aquisição, e o criativo ",e.jsx("strong",{className:"text-primary",children:"Informativo é o nosso motor de lead"}),". O FOMO chama atenção e gera tráfego barato, então vamos guardá-lo como ",e.jsx("strong",{className:"text-primary",children:"arma estratégica para remarketing e fases futuras"}),"."]})})]}),e.jsx("h2",{className:"text-xl font-bold",children:"5ï¸â£ Benchmarks â Como nos comparamos ao mercado"}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð SATS vs Mercado (Fintechs, Cripto & E-commerce)"})}),e.jsxs(r,{children:[e.jsx("div",{className:"overflow-auto",children:e.jsxs("table",{className:"w-full text-sm",children:[e.jsx("thead",{children:e.jsxs("tr",{className:"border-b border-border",children:[e.jsx("th",{className:"text-left py-2 px-3 text-muted-foreground font-medium",children:"Métrica"}),e.jsx("th",{className:"text-center py-2 px-3 text-muted-foreground font-medium",children:"SATS Real"}),e.jsx("th",{className:"text-center py-2 px-3 text-muted-foreground font-medium",children:"Projeção"}),e.jsx("th",{className:"text-center py-2 px-3 text-muted-foreground font-medium",children:"Fintechs"}),e.jsx("th",{className:"text-center py-2 px-3 text-muted-foreground font-medium",children:"Cripto"}),e.jsx("th",{className:"text-center py-2 px-3 text-muted-foreground font-medium",children:"E-commerce"})]})}),e.jsx("tbody",{className:"text-foreground",children:[{metrica:"CPL (Custo por Lead)",sats:"R$ 4,72",projecao:"R$ 28â35",fintech:"R$ 30â80",cripto:"R$ 50â120",ecommerce:"R$ 15â40",good:!0},{metrica:"CTR (Taxa de Cliques)",sats:"3,59%",projecao:"~1%",fintech:"0,8â1,5%",cripto:"0,5â1,2%",ecommerce:"1,0â2,0%",good:!0},{metrica:"CPC (Custo por Clique)",sats:"R$ 0,92",projecao:"~R$ 2,00",fintech:"R$ 2â5",cripto:"R$ 3â8",ecommerce:"R$ 1,50â3",good:!0},{metrica:"Conv. LP (Conversão Landing Page)",sats:"~20%",projecao:"7%",fintech:"5â15%",cripto:"3â10%",ecommerce:"5â12%",good:!0},{metrica:"CPM (Custo por Mil Impressões)",sats:"R$ 33,42",projecao:"â",fintech:"R$ 25â60",cripto:"R$ 30â80",ecommerce:"R$ 20â50",good:!1},{metrica:"Leads/sem",sats:"23",projecao:"4â5",fintech:"â",cripto:"â",ecommerce:"â",good:!0}].map(s=>e.jsxs("tr",{className:"border-b border-border/50",children:[e.jsx("td",{className:"py-2 px-3 font-medium",children:s.metrica}),e.jsx("td",{className:`py-2 px-3 text-center font-bold ${s.good?"text-primary":"text-foreground"}`,children:s.sats}),e.jsx("td",{className:"py-2 px-3 text-center text-muted-foreground text-xs",children:s.projecao}),e.jsx("td",{className:"py-2 px-3 text-center text-muted-foreground text-xs",children:s.fintech}),e.jsx("td",{className:"py-2 px-3 text-center text-muted-foreground text-xs",children:s.cripto}),e.jsx("td",{className:"py-2 px-3 text-center text-muted-foreground text-xs",children:s.ecommerce})]},s.metrica))})]})}),e.jsx("p",{className:"text-xs text-muted-foreground italic mt-4",children:"* Benchmarks baseados em médias de mercado para Meta Ads no Brasil (2025/2026). 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"},{label:"Conv. LP (Conversão Landing Page)",value:"~20%",emoji:"â
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"},{label:"Frequência",value:"1,48 (baixa)",emoji:"â
"}].map(s=>e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30",children:[e.jsxs("p",{className:"text-xs text-muted-foreground",children:[s.emoji," ",s.label]}),e.jsx("p",{className:"font-semibold text-foreground text-sm mt-1",children:s.value})]},s.label))}),e.jsxs("p",{className:"text-xs italic mt-3",children:["Estamos em fase de ",e.jsx("strong",{className:"text-foreground",children:"val
29idação positiva"}),", ainda não em fase de escala agressiva."]})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð¯ 1ï¸â£ Quanto aumentar o orçamento?"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsxs("div",{className:"flex items-center gap-4",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 text-center flex-1",children:[e.jsx("p",{className:"text-xs",children:"Hoje"}),e.jsxs("p",{className:"text-2xl font-bold text-foreground",children:["R$20",e.jsx("span",{className:"text-sm font-normal",children:"/dia"})]})]}),e.jsx("span",{className:"text-2xl",children:"â"}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/30 text-center flex-1",children:[e.jsx("p",{className:"text-xs",children:"Recomendação"}),e.jsxs("p",{className:"text-2xl font-bold text-primary",children:["R$30",e.jsx("span",{className:"text-sm font-normal",children:"/dia"})]}),e.jsx("p",{className:"text-xs mt-1",children:"+50%"})]})]}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold text-foreground mb-2",children:"Por quê?"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-xs",children:[e.jsx("li",{children:"Meta tolera aumento de até 20â50% sem resetar completamente o aprendizado."}),e.jsx("li",{children:"CPL está muito abaixo da média de mercado."}),e.jsx("li",{children:"Público ainda não saturou."}),e.jsx("li",{children:"Frequência baixa = espaço para escalar."})]})]}),e.jsx("div",{className:"bg-destructive/5 rounded-lg p-3 border border-destructive/20",children:e.jsx("p",{className:"text-xs font-semibold text-destructive",children:"ð« Não subir direto para R$60 ou R$100 ainda. 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29),e.jsx("li",{children:"â¡ Funciona melhor com público quente"})]})]})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð¯ 4ï¸â£ Quando ativar Lookalike?"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold text-foreground mb-2",children:"Meta precisa de base:"}),e.jsxs("ul",{className:"list-none space-y-1 text-xs",children:[e.jsxs("li",{children:["â Ideal: ",e.jsx("strong",{className:"text-foreground",children:"100+ eventos Lead"})]}),e.jsxs("li",{children:["â MÃnimo aceitável: ",e.jsx("strong",{className:"text-foreground",children:"50"})]})]}),e.jsxs("p",{className:"mt-2",children:["Estamos com: ",e.jsx("strong",{className:"text-foreground",children:"23 leads"})," â ainda cedo."]})]}),e.jsx("div",{className:"bg-destructive/5 rounded-lg p-3 border 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text-sm",children:[e.jsxs("div",{children:[e.jsx("h4",{className:"font-semibold text-foreground mb-2",children:"Contexto Atual"}),e.jsxs("p",{className:"text-muted-foreground",children:["Hoje estamos pagando aproximadamente ",e.jsx("strong",{className:"text-foreground",children:"USD 505/mês"})," no HubSpot."]}),e.jsx("p",{className:"text-muted-foreground mt-2",children:"Para uma fintech em fase de crescimento como a Sats, precisamos garantir que:"}),e.jsxs("ul",{className:"list-disc pl-5 mt-1 text-muted-foreground space-y-1",children:[e.jsx("li",{children:"O custo da ferramenta esteja alinhado ao estágio da empresa"}),e.jsxs("li",{children:["A plataforma esteja servindo ",e.jsx("strong",{className:"text-foreground",children:"growth"}),", não apenas email"]}),e.jsx("li",{children:"O ROI da stack de marketing seja defensável"})]})]}),e.jsxs("div",{children:[e.jsx("h4",{className:"font-semibold text-destructive mb-2",children:"Problema"}),e.jsx("p",{className:"text-muted-foreground",children:"Estamos pagando por uma ferramenta enterprise quando:"}),e.jsxs("ul",{className:"list-disc pl-5 mt-1 text-muted-foreground space-y-1",children:[e.jsx("li",{children:"Não utilizamos todo o potencial dela"}),e.jsx("li",{children:"O custo está elevado para o nosso momento"}),e.jsx("li",{children:"Precisamos manter tracking comportamental + automação + scoring"}),e.jsx("li",{children:"Não podemos perder inteligência de dados"})]}),e.jsx("p",{className:"text-muted-foreground mt-2 italic",children:"Migrar para algo mais
29simples como Mailchimp seria um downgrade estratégico."})]}),e.jsxs("div",{children:[e.jsx("h4",{className:"font-semibold text-primary mb-2",children:"Proposta: ActiveCampaign"}),e.jsx("p",{className:"text-muted-foreground mb-3",children:"ActiveCampaign mantém o que realmente precisamos:"}),e.jsxs("div",{className:"space-y-4",children:[e.jsxs("div",{children:[e.jsx("p",{className:"font-medium text-foreground",children:"Lead Scoring avançado"}),e.jsx("p",{className:"text-muted-foreground text-xs mt-1",children:"Pontuar usuário que: cadastra no app, visita páginas especÃficas, compra no app, demonstra comportamento recorrente."})]}),e.jsxs("div",{children:[e.jsx("p",{className:"font-medium text-foreground",children:"Event tracking e site tracking"}),e.jsx("p",{className:"text-muted-foreground text-xs mt-1",children:"Rastrear comportamento no site, enviar eventos via API do app, criar automações baseadas nesses eventos."})]}),e.jsxs("div",{children:[e.jsx("p",{className:"font-medium text-foreground",children:"Automação baseada em comportamento"}),e.jsx("p",{className:"text-muted-foreground text-xs mt-1",children:"Exemplo real para Sats:"}),e.jsxs("ul",{className:"list-disc pl-5 text-muted-foreground text-xs space-y-0.5 mt-1",children:[e.jsx("li",{children:"Cadastro no app â fluxo onboarding"}),e.jsx("li",{children:"Visitou página de Bitcoin 3x â entra em fluxo educacional"}),e.jsx("li",{children:"Comprou pela primeira vez â ativa jornada de retenção"}),e.jsx("li",{children:"Score acima de X â ativar ação comercial ou oferta premium"})]})]}),e.jsxs("div",{children:[e.jsx("p",{className:"font-medium text-foreground",children:"CRM integrado suficiente para nosso estágio"}),e.jsx("p",{className:"text-muted-foreground text-xs mt-1",children:"Pipeline básico, atribuição automática de leads, visão de jornada."})]})]})]}),e.jsxs("div",{children:[e.jsx("h4",{className:"font-semibold text-foreground mb-2",children:"Impacto Financeiro"}),e.jsxs("div",{className:"grid grid-cols-2 gap-3",children:[e.jsx(a,{className:"bg-destructive/10 border-destructive/30",children:e.jsxs(r,{className:"p-3 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"HubSpot (atual)"}),e.jsx("p",{className:"text-lg font-bold text-destructive",children:"USD 505/mês"})]})}),e.jsx(a,{className:"bg-primary/10 border-primary/30",children:e.jsxs(r,{className:"p-3 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"ActiveCampaign"}),e.jsx("p",{className:"text-lg font-bold text-primary",children:"R$ 658/mês"})]})})]}),e.jsx("p",{className:"text-muted-foreground mt-2",children:"Sem perder: tracking comportamental, lead scoring, automação inteligente."}),e.jsxs("p",{className:"text-muted-foreground font-medium mt-1",children:["Ou seja: ",e.jsx("strong",{className:"text-primary",children:"redução de custo sem perda estratégica"}),"."]})]}),e.jsxs("div",{children:[e.jsx("h4",{className:"font-semibold text-foreground mb-2",children:"Posicionamento Estratégico"}),e.jsx("p",{className:"text-muted-foreground mb-2",children:"Como Head de Marketing, a nossa visão é:"}),e.jsxs("ul",{className:"list-none space-y-1 text-muted-foreground",children:[e.jsxs("li",{children:[e.jsx("strong",{className:"text-muted-foreground",children:"Mailchimp"})," â ferramenta de email"]}),e.jsxs("li",{children:[e.jsx("strong",{className:"text-muted-foreground",children:"HubSpot"})," â ferramenta enterprise"]}),e.jsxs("li",{children:[e.jsx("strong",{className:"text-primary",children:"ActiveCampaign"})," â ferramenta de growth para SaaS/app"]})]}),e.jsx("p",{className:"text-muted-foreground mt-2",children:"Para o estágio da Sats, ActiveCampaign equilibra: custo, capacidade técnica e escalabilidade."})]}),e.jsxs("div",{children:[e.jsx("h4",{className:"font-semibold text-foreground mb-2",children:"Resultado Esperado"}),e.jsxs("ul",{className:"list-disc pl-5 text-muted-foreground space-y-1",children:[e.jsx("li",{children:"Manter inteligência de dados"}),e.jsx("li",{children:"Melhorar ativação e retenção"}),e.jsx("li",{children:"Reduzir custo fixo de marketing"}),e.jsx("li",{children:"Aumentar eficiência operacional"})]})]}),e.jsxs("div",{className:"border-t border-border pt-4",children:[e.jsx("h4",{className:"font-semibold text-foreground mb-2",children:"Conclusão"}),e.jsx("p",{className:"text-muted-foreground",children:"A proposta não é reduzir ferramenta."}),e.jsxs("p",{className:"text-muted-foreground mt-2 font-medium",children:["Ã: ",e.jsx("strong",{className:"text-primary",children:"ajustar a nossa stack ao nosso momento de crescimento, mantendo inteligência e reduzindo desperdÃcio"}),"."]}),e.jsx("p",{className:"text-muted-foreground text-xs italic mt-3",children:"Obs: essa decisão foi baseada n
29a análise da régua de CRM, que eu estava fazendo a auditoria e inclusão com base na campanha MoFU."})]})]})]})]})]}),c==="semana2"&&e.jsxs("div",{className:"space-y-6",children:[e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð Comparação de Performance â Semana 1 vs Semana 2"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsxs("p",{children:["PerÃodo: ",e.jsx("strong",{className:"text-foreground",children:"Semana 1"})," (23/02 a 01/03) vs ",e.jsx("strong",{className:"text-foreground",children:"Semana 2"})," (02/03 a 08/03)"]}),e.jsxs("div",{className:"grid grid-cols-2 sm:grid-cols-4 gap-3",children:[e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"73"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Total de 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"})]})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Comparativo Visual â Semana 1 vs Semana 2"})}),e.jsx(r,{children:e.jsx(j,{width:"100%",height:300,children:e.jsxs(S,{data:[{metrica:"Investido (R$)",semana1:132.78,semana2:189.98},{metrica:"Leads",semana1:27,semana2:46},{metrica:"CPL (R$)",semana1:4.92,semana2:4.13}],margin:{top:10,right:10,left:0,bottom:0},children:[e.jsx(b,{strokeDasharray:"3 3",stroke:"hsl(var(--border))"}),e.jsx(N,{dataKey:"metrica",tick:{fill:"hsl(var(--muted-foreground))",fontSize:11}}
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Mesmo com aumento de ",e.jsx("strong",{className:"text-foreground",children:"43% no investimento"}),", o crescimento de leads foi de ",e.jsx("strong",{className:"text-primary",children:"70%"})," â eficiência melhorou."]}),e.jsxs("li",{children:["â
O CPL caiu de ",e.jsx("strong",{className:"text-foreground",children:"R$4,92"})," para ",e.jsx("strong",{className:"text-primary",children:"R$4,13"})," â redução de ",e.jsx("strong",{className:"text-primary",children:"16%"}),"."]}),e.jsxs("li",{children:["â
Esse comportamento é tÃpico do ",e.jsx("strong",{className:"text-foreground",children:"processo de aprendizado do algoritmo"}),": na segunda semana, com mais dados, o sistema otimiza melhor a entrega."]}),e.jsxs("li",{children:["â
O aumento do investimento foi acompanhado por uma melhoria na eficiência, resultando em ",e.jsx("strong",{className:"text-foreground",children:"mais leads e menor custo unitário"}),"."]})]})})]}),e.jsxs("div",{className:"border-t border-border/30 pt-6",children:[e.jsx("h2",{className:"text-xl font-bold mb-2",children:"ð Fase 3 â Escala e Estruturação do Funil"}),e.jsxs("p",{className:"text-sm text-muted-foreground",children:["PerÃodo previsto: ",e.jsx("strong",{className:"text-foreground",children:"Semana 3 e Semana 4"})," da campanha"]})]}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2 pt-6",children:[e.jsx("p",{children:"Após duas semanas de campanha, os resultados indicam que:"}),e.jsxs("ul",{className:"list-none space-y-1 mt-2",children:[e.jsx("li",{children:"â
O algoritmo já possui volume de dados suficiente"}),e.jsx("li",{children:"â
O custo por lead é competitivo"}),e.jsx("li",{children:"â
A landing page apresenta taxa de conversão elevada"}),e.jsx("li",{children:"â
Ainda não há saturação do público"})]}),e.jsx("p",{className:"mt-3 text-xs italic",children:"Diante disso, iniciamos agora a fase de expansão da campanha, cujo objetivo é aumentar volume de leads mantendo eficiência de aquisição."})]})}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð¯ Objetivos da Fase 3"})}),e.jsx(r,{className:"text-sm text-muted-foreground",children:e.jsxs("ul",{className:"list-disc pl-5 space-y-2",children:[e.jsx("li",{children:"Aumentar volume de aquisição"}),e.jsx("li",{children:"Aproveitar tráfego já gerado (remarketing)"}),e.jsx("li",{children:"Preparar estrutura para escala futura"}),e.jsx("li",{children:"Continuar alimentando o algoritmo com dados de conversão"})]})})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"1ï¸â£ Escala Controlada de Orçamento"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsx("p",{children:"Até agora a campanha passou por duas fases:"}),e.jsxs("div",{className:"grid grid-cols-2 gap-3",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xs",children:"Semana 1"}),e.jsx("p",{className:"font-bold text-foreground",children:"R$20/dia"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xs",children:"Semana 2"}),e.jsx("p",{className:"font-bold text-foreground",children:"R$30/dia"})]})]}),e.jsx("p",{children:"Na Fase 3 vamos realizar novo aumento gradual."}),e.jsxs("div",{className:"bg-primary/5 rounded-lg p-4 border border-primary/20",children:[e.jsxs("p",{className:"font-semibold text-foreground",children:["Novo orçamento: ",e.jsx("span",{className:"text-primary",children:"R$40 a R$45 por dia"})]}),e.jsx("p",{className:"text-xs mt-2",children:"Motivo estratég
29ico:"}),e.jsxs("ul",{className:"list-disc pl-5 text-xs space-y-1 mt-1",children:[e.jsx("li",{children:"Aumentar investimento sem reiniciar aprendizado"}),e.jsx("li",{children:"Permitir que o algoritmo explore novos clusters de audiência"}),e.jsx("li",{children:"Aumentar volume de conversões"})]})]}),e.jsxs("div",{className:"bg-destructive/5 rounded-lg p-3 border border-destructive/20",children:[e.jsx("p",{className:"text-xs font-semibold text-foreground",children:"ð Regra aplicada: Escala máxima de 20% a 30% por ajuste"}),e.jsx("p",{className:"text-xs mt-1",children:"Essa abordagem evita instabilidade na entrega."})]})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"2ï¸â£ Estruturação de Campanha de Remarketing"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsx("p",{children:"Durante as duas primeiras semanas a campanha gerou:"}),e.jsxs("ul",{className:"list-none space-y-1",children:[e.jsxs("li",{children:["ð Mais de ",e.jsx("strong",{className:"text-foreground",children:"230 visitas"})," ao site"]}),e.jsxs("li",{children:["ð Centenas de ",e.jsx("strong",{className:"text-foreground",children:"interações"})," com anúncios"]})]}),e.jsx("p",{children:"Esse público já demonstrou interesse direto na plataforma."}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 space-y-3",children:[e.jsx("p",{className:"font-semibold text-foreground",children:"Público da campanha"}),e.jsx(o,{variant:"secondary",children:"Visitantes do site (últimos 30 dias)"}),e.jsx("p",{className:"font-semibold text-foreground mt-3",children:"Objetivo"}),e.jsx("p",{children:"Reimpactar pessoas que:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-xs",children:[e.jsx("li",{children:"Clicaram no anúncio"}),e.jsx("li",{children:"Visitaram o simulador"}),e.jsx("li",{children:"Mas não converteram"})]})]}),e.jsxs("div",{className:"bg-primary/5 rounded-lg p-3 border border-primary/20",children:[e.jsx("p",{className:"text-xs",children:"Esse público costuma apresentar:"}),e.jsxs("ul",{className:"list-none space-y-1 text-xs mt-1",children:[e.jsx("li",{children:"â Maior taxa de conversão"}),e.jsx("li",{children:"â Menor custo por lead"})]})]})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"3ï¸â£ Ampliação da Biblioteca de Criativos"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsx("p",{children:"Até agora utilizamos dois tipos de criativo:"}),e.jsxs("div",{className:"flex gap-2",children:[e.jsx(o,{variant:"secondary",children:"Informativo"}),e.jsx(o,{variant:"secondary",children:"FOMO"})]}),e.jsx("p",{children:"Na Fase 3 adicionaremos um terceiro tipo:"}),e.jsxs("div",{className:"bg-primary/5 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"font-semibold text-foreground text-base",children:"Criativo Educacional"}),e.jsx("p",{className:"text-xs mt-2",children:"Esse criativo terá foco em explicar:"}),e.jsxs("ul",{className:"list-disc pl-5 text-xs space-y-1 mt-1",children:[e.jsx("li",{children:"O conceito do simulador"}),e.jsx("li",{children:"Como funciona o cashback em Bitcoin"}),e.jsx("li",{children:"BenefÃcio prático para o usuário"})]})]}),e.jsx("p",{className:"font-semibold text-foreground text-sm mt-2",children:"Motivo estratég
29ico:"}),e.jsx("p",{className:"text-xs",children:"Cada tipo de criativo ativa diferentes gatilhos psicológicos."}),e.jsxs("div",{className:"grid grid-cols-3 gap-3 mt-2",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xs font-semibold text-foreground",children:"Informativo"}),e.jsx("p",{className:"text-xs mt-1",children:"curiosidade"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xs font-semibold text-foreground",children:"FOMO"}),e.jsx("p",{className:"text-xs mt-1",children:"urgência"})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/30 text-center",children:[e.jsx("p",{className:"text-xs font-semibold text-primary",children:"Educacional"}),e.jsx("p",{className:"text-xs mt-1",children:"entendimento"})]})]}),e.jsx("p",{className:"text-xs italic mt-2",children:"Isso permite que o algoritmo explore novos perfis de audiência."})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"4ï¸â£ Preparação para Públicos Lookalike"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsx("p",{children:"Até o momento acumulamos um volume relevante de leads no pixel."}),e.jsxs("div",{className:"bg-primary/5 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"font-semibold text-foreground",children:"Quando atingirmos aproximadamente 100 leads, criaremos:"}),e.jsx("p",{className:"text-primary font-bold mt-2",children:"Lookalike 1% baseado em leads"}),e.jsx("p",{className:"text-xs mt-2",children:"Esse público permite que o algoritmo identifique pessoas com perfil semelhante aos usuários que já converteram."})]}),e.jsxs("div",{className:"bg-destructive/5 rounded-lg p-3 border border-destructive/20",children:[e.jsx("p",{className:"text-xs font-semibold text-foreground",children:"â ï¸ Importante:"}),e.jsx("p",{className:"text-xs mt-1",children:"Esse público será testado inicialmente com orçamento pequeno, para validar performance antes de escalar."})]})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"5ï¸â£ Continuidade do Aprendizado do Algoritmo"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsx("p",{children:"Mesmo com expansão da campanha, manteremos algumas premissas estratégicas:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-2",children:[e.jsx("li",{children:"Não criar muitos conjuntos de anúncios"}),e.jsx("li",{children:"Evitar mudanças bruscas na estrutura"}),e.jsx("li",{children:"Manter público broad ativo"}),e.jsx("li",{children:"Continuar priorizando eventos de lead"})]}),e.jsx("p",{className:"text-xs italic",children:"Essa disciplina é fundamental para que o algoritmo continue otimizando corretamente a entrega."})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Resultados Esperados da Fase 3"})}),e.jsxs(r,{className:"text-sm text-muted-foreground",children:[e.jsx("p",{children:"Com base no desempenho das duas primeiras semanas, esperamos:"}),e.jsxs("ul",{className:"list-none space-y-2 mt-3",children:[e.jsx("li",{children:"ð Aumento no volume de leads"}),e.jsx("li",{children:"ð° Manutenção ou leve melhora no custo por lead"}),e.jsx("li",{children:"ð¯ Maior eficiência no remarketing"}),e.jsx("li",{children:"ð Base de dados suficiente para lookalike"})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"ð Estrutura Final da Campanha (Fase 3)"}),e.jsxs("div",{className:"grid sm:grid-cols-3 gap-4",children:[e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-base",children:"Aquisição"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-1",children:[e.jsxs("p",{className:"text-xs",children:["Objetivo: ",e.jsx("strong",{className:"text-foreground",children:"gerar novos leads"})]}),e.jsx(o,{variant:"secondary",className:"mt-1",children:"Broad"})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-base",children:"Remarketing"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-1",children:[e.jsxs("p",{className:"text-xs",children:["Objetivo: ",e.jsx("strong",{className:"text-foreground",children:"recuperar visitantes"})]}),e.jsx(o,{variant:"secondary",className:"mt-1",children:"Visitantes do site"})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-base",children:"Teste de Criativo"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-1",children:[e.jsxs("p",{className:"text-xs",children:["Objetivo: ",e.jsx("strong",{className:"text-foreground",children:"ampliar alcance"})]}),e.jsx(o,{variant:"secondary",className:"mt-1",children:"Broad + novos criativos"})]})]})]}),e.jsxs(a,{className:"border-primary/30 bg-primary/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð§ Conclusão Estratégica"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsxs("p",{children:["Após validar o funil de aquisição nas duas primeiras semanas, a estratég
29ia agora passa a focar em ",e.jsx("strong",{className:"text-foreground",children:"escala controlada"})," e ",e.jsx("strong",{className:"text-foreground",children:"otimização do funil"}),"."]}),e.jsx("p",{children:"A combinação de:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Aumento gradual de orçamento"}),e.jsx("li",{children:"Remarketing"}),e.jsx("li",{children:"Novos criativos"}),e.jsx("li",{children:"Preparação de lookalike"})]}),e.jsx("p",{children:"permitirá ampliar o volume de leads mantendo eficiência de aquisição."}),e.jsx("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 mt-3",children:e.jsx("p",{className:"text-xs italic text-foreground",children:'"Após duas semanas de aprendizado do algoritmo, validamos o funil de aquisição e agora entramos na fase de expansão da campanha, com foco em aumentar volume de leads mantendo eficiência de custo."'})})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"ð Próximos Passos"}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"1ï¸â£ Aumentar o orçamento de forma controlada"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("p",{children:["O primeiro passo é escalar o investimento gradualmente. O orçamento diário atual deve ser aumentado aproximadamente entre ",e.jsx("strong",{className:"text-foreground",children:"20% e 30%"}),"."]}),e.jsxs("p",{children:["Na prática, isso significa passar de ",e.jsx("strong",{className:"text-foreground",children:"R$30 por dia"})," para algo entre ",e.jsx("strong",{className:"text-primary",children:"R$40 e R$45 por dia"}),"."]}),e.jsx("p",{className:"text-xs italic",children:"Esse aumento progressivo permite ganhar mais volume de conversões sem prejudicar o aprendizado do algoritmo."})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"2ï¸â£ Criar campanha de remarketing"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsx("p",{children:"Agora já existe um volume relevante de visitantes que clicaram no anúncio e acessaram o site, mas não converteram."}),e.jsxs("p",{children:["Deve-se criar uma campanha especÃfica para impactar novamente esse público, utilizando como audiência os ",e.jsx("strong",{className:"text-foreground",children:"visitantes do site dos últimos 30 dias"}),"."]}),e.jsx("p",{className:"text-xs italic",children:"Esse tipo de campanha tende a apresentar custo por lead menor e maior taxa de conversão."})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"3ï¸â£ Novo criativo educacional â Ciclo 3"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsxs("p",{children:["Criativo ",e.jsx("strong",{className:"text-foreground",children:"carrossel"})," com ",e.jsx("strong",{className:"text-foreground",children:"abordagem educacional"})," para explicar de forma simples o funcionamento do simulador e o benefÃcio do cashback em Bitcoin."]}),e.jsx(o,{variant:"outline",className:"text-primary border-primary/30",children:"ð¸ Formato: Carrossel"}),e.jsxs("div",{className:"grid grid-cols-3 gap-3",children:[e.jsx("img",{src:he,alt:"Criativo educacional 01",className:"rounded-lg border border-border/50 w-full cursor-zoom-in hover:opacity-90 transition-opacity",onClick:()=>F(k,0)}),e.jsx("img",{src:ge,alt:"Criativo educacional 02",className:"rounded-lg border border-border/50 w-full cursor-zoom-in hover:opacity-90 transition-opacity",onClick:()=>F(k,1)}),e.jsx("img",{src:je,alt:"Criativo educacional 03",className:"rounded-lg border border-border/50 w-full cursor-zoom-in hover:opacity-90 transition-opacity",onClick:()=>F(k,2)})]}),e.jsxs("div",{className:"bg-muted/50 border border-border/50 rounded-lg p-4 space-y-2",children:[e.jsx("p",{className:"text-xs font-bold text-foreground uppercase tracking-wide",children:"ð Legend
29a do post"}),e.jsx("p",{className:"text-sm text-foreground leading-relaxed whitespace-pre-line",children:`Você já pensou quanto poderia acumular se parte das suas compras voltasse para você em Bitcoin? 30 31Com a SATS isso é possÃvel. 32 33Criamos um simulador simples que mostra quanto seus gastos podem gerar em cashback ao longo do tempo. 34 35Leva menos de 10 segundos para testar. 36 37Clique agora e faça sua simulação. à simples, é gratuito então é SATS.`})]}),e.jsx("p",{className:"text-xs italic",children:"Esse tipo de criativo ajuda o algoritmo a alcançar novos perfis de audiência com interesse genuÃno no produto."})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"4ï¸â£ Preparar público lookalike para a próxima fase"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsx("p",{children:"Com o acúmulo de leads registrados pelo pixel, será possÃvel criar públicos semelhantes (lookalike) baseados nos usuários que já converteram."}),e.jsxs("p",{children:["Quando a base atingir aproximadamente ",e.jsx("strong",{className:"text-foreground",children:"100 leads"}),", deve-se criar um ",e.jsx("strong",{className:"text-primary",children:"lookalike de 1%"})," para ampliar a escala da campanha com maior probabilidade de conversão."]})]})]}),e.jsxs(x,{variant:M?"default":"outline",className:"w-full text-base py-6",onClick:()=>ye(!M),children:["â ï¸ ",M?"Ocultar":"Ver"," Pontos de Atenção"]}),M&&e.jsxs("div",{className:"space-y-6",children:[e.jsxs(a,{className:"border-yellow-500/30 bg-yellow-500/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"â ï¸ Ponto de atenção â Ativação de usuários e estrutura de fundo de funil (BoFu)"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsx("p",{children:"Atualmente a campanha está estruturada para geração de leads qualificados por meio do simulador, com foco na aquisição de novos usuários para a plataforma. Os resultados iniciais indicam eficiência na aquisição, com custo por lead competitivo e crescimento consistente no volume de cadastros."}),e.jsxs("p",{children:["Entretanto, a estrutura completa de fundo de funil (BoFu), responsável por transformar usuários cadastrados em compradores ativos dentro da plataforma, ",e.jsx("strong",{className:"text-foreground",children:"ainda não está totalmente implementada"}),"."]}),e.jsx("p",{children:"Existem três componentes principais que precisam estar operacionais para que o funil funcione de forma completa:"})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"1ï¸â£ Campanha de ativação com incentivo de primeira compra"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsxs("p",{children:["Está planejada a campanha de incentivo com ",e.jsx("strong",{className:"text-foreground",children:"cashback em dobro nas primeiras compras"})," do usuário. Essa mecânica será utilizada como principal alavanca para estimular a primeira transação dentro da plataforma."]}),e.jsx("p",{children:"A ativação dessa campanha depende da entrega técnica do recurso pela equipe de desenvolvimento, incluindo a geração do link ou regra promocional que permitirá estruturar a comunicação e os anúncios."}),e.jsx("div",{className:"bg-destructive/10 border border-destructive/30 rounded-lg p-3",children:e.jsxs("p",{className:"text-xs text-foreground",children:["â ï¸ Sem essa etapa ativa, os usuários estão sendo captados e cadastrados no aplicativo, porém ",e.jsx("strong",{children:"não existe ainda um estÃmulo direto para conduzi-los à primeira compra"}),". Isso pode impactar diretamente o tempo de conversão entre cadastro e geração de receita."]})})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"2ï¸â£ Estrutura de onboarding dentro do aplicativo"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsx("p",{children:"Além da campanha promocional, é recomendável implementar um fluxo de onboarding dentro do próprio aplicativo, orientando o usuário sobre o próximo passo após o cadastro."}),e.jsx("div",{className:"bg-muted/50 border border-border/50 rounded-lg p-4",children:e.jsx("p",{className:"text-sm text-foreground italic",children:'"Faça sua primeira compra e veja o cashback cair."'})}),e.jsx("p",{children:"Esse tipo de orientação é amplamente utilizado em fintechs e aplicativos de cashback para reduzir fricção e incentivar a primeira ação relevante dentro da plataforma."}),e.jsx("p",{className:"text-xs italic",children:"O objetivo do onboarding é conduzir o usuário rapidamente para o momento de valor do produto, que neste caso é a realização da primeira compra com cashback."})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"3ï¸â£ Automação de CRM e régua de relacionamento"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsx("p",{children:"Outro componente importante para ativação de usuários é a criação de uma régua de comunicação automatizada após o cadastro. Essa régua pode incluir e-mails ou notificações com conteúdos como:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Explicação de como funciona o cashback"}),e.jsx("li",{children:"Sugestão de lojas ou compras que podem ser feitas dentro da plataforma"}),e.jsx("li",{children:"Convite para realizar a primeira compra"}),e.jsx("li",{children:"Demonstração de como os satoshis são acumulados ao longo do tempo"})]}),e.jsx("div",{className:"bg-muted/30 border border-border/30 rounded-lg p-3",children:e.jsxs("p",{className:"text-xs text-foreground",children:["ð¡ Essa automação ainda depen
37de da decisão estratégica sobre a ferramenta de CRM que será utilizada. Na semana passada foi apresentada a possibilidade de migração do ",e.jsx("strong",{children:"HubSpot para ActiveCampaign"}),", que possui maior flexibilidade para automações de marketing e custos potencialmente menores. Enquanto essa decisão não for tomada, a implementação completa da régua de relacionamento permanece em aberto."]})})]})]}),e.jsxs(a,{className:"border-primary/30 bg-primary/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð§ Conclusão"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsxs("p",{children:["A campanha atual já está cumprindo seu papel de gerar aquisição de novos usuários com eficiência. No entanto, para que o funil se converta em ",e.jsx("strong",{className:"text-foreground",children:"geração de receita"}),", é necessário avançar nas etapas de ativação do usuário."]}),e.jsxs("p",{children:["A combinação de ",e.jsx("strong",{className:"text-foreground",children:"incentivo de primeira compra"}),", ",e.jsx("strong",{className:"text-foreground",children:"onboarding dentro do aplicativo"})," e ",e.jsx("strong",{className:"text-foreground",children:"automação de comunicação"})," será fundamental para aumentar a conversão de usuários cadastrados em compradores ativos dentro da plataforma."]})]})]})]})]}),c==="semana3"&&e.jsxs("div",{className:"space-y-6",children:[e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð Análise Completa â Semana 3 (CMO Report)"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsxs("p",{children:["PerÃodo: ",e.jsx("strong",{className:"text-foreground",children:"09/03 a 16/03/2026"})," â terceira semana de campanha ativa"]}),e.jsxs("div",{className:"grid grid-cols-2 sm:grid-cols-4 gap-3",children:[e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"117"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Total de Leads"})]}),e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"R$ 640,76"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Total Investido"})]}),e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"21 dias"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Campanha Ativa"})]}),e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"R$ 5,48"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"CPL Médio Acumulado"})]})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"1ï¸â£ Comparação das Semanas"}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Resultados Principais"})}),e.jsxs(r,{className:"text-sm space-y-4",children:[e.jsx("div",{className:"overflow-x-auto",children:e.jsxs("table",{className:"w-full text-sm",children:[e.jsx("thead",{children:e.jsxs("tr",{className:"border-b border-border/50",children:[e.jsx("th",{className:"text-left py-2 text-muted-foreground font-medium",children:"Métrica"}),e.jsx("th",{className:"text-center py-2 text-muted-foreground font-medium",children:"2â8 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vendor: 5,401 bytes, line 37
37),e.jsx("p",{className:"text-foreground font-medium mt-3",children:"Normalmente o remarketing melhora significativamente depois de 3â5 dias de aprendizado."})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"4ï¸â£ Diagnóstico Profissional"}),e.jsxs(a,{className:"border-green-500/30 bg-green-500/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Pontos Positivos"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("ul",{className:"space-y-2",children:[e.jsxs("li",{children:["â
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",e.jsx("strong",{className:"text-foreground",children:"Conversão consistente"})," â leads entrando todos os dias"]}),e.jsxs("li",{children:["â
",e.jsx("strong",{className:"text-foreground",children:"Tráfego crescente"})," â mais pessoas vendo a campanha"]})]}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20 mt-3",children:e.jsx("p",{className:"text-lg font-bold text-green-600",children:"Isso significa: aquisição validada. â
"})})]})]}),e.jsxs(a,{className:"border-yellow-500/30 bg-yellow-500/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"â ï¸ Ponto de Atenção"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("p",{children:["O algoritmo começou a ",e.jsx("strong",{className:"text-foreground",children:"expandir audiência"}),", então o CPL subiu."]}),e.jsxs("p",{children:["Mas ",e.jsx("strong",{className:"text-foreground",children:"isso acontece quando o Meta tenta escalar"}),". à o comportamento natural da plataforma quando aumentamos orçamento."]}),e.jsx("p",{className:"text-xs italic mt-2",children:"Não é motivo para pânico â é motivo para monitorar e ajustar gradualmente."})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"5ï¸â£ O Número Que Importa"}),e.jsxs(a,{className:"border-primary/30 bg-primary/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð¯ Conversão Real da Landing Page"})}),e.jsxs(r,{className:"text-sm space-y-3",children:[e.jsxs("div",{className:"grid grid-cols-3 gap-3",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-foreground",children:"158"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"LP Views"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-foreground",children:"42"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Leads"})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/30 text-center",children:[e.jsx("p",{className:"text-3xl font-bold text-primary",children:"26,5%"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Taxa de Conversão"})]})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Isso é muito alto. ð¥"}),e.jsx("p",{className:"text-muted-foreground mt-1",children:"A landing page está convertendo bem. De cada 4 pessoas que chegam, 1 vira lead."})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"6ï¸â£ O Que Um Investidor Vê Nesses Números"}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð¼ Traction â Para o Pitch"})}),e.jsxs(r,{className:"text-sm space-y-3",children:[e.jsxs("div",{className:"grid sm:grid-cols-2 gap-3",children:[e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"text-xs text-muted-foreground mb-1",children:"Meta Ads"}),e.jsx("p",{className:"text-foreground font-bold",children:"Campanha validada â
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"})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"text-xs text-muted-foreground mb-1",children:"CTR"}),e.jsx("p",{className:"text-foreground font-bold",children:"Acima de 2% â
"})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"text-xs text-muted-foreground mb-1",children:"Conv. Landing Page"}),e.jsx("p",{className:"text-foreground font-bold",children:"Acima de 25% â
"})]})]}),e.jsx("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 mt-2",children:e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Isso mostra: product signal + acquisition validated ð"})})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"7ï¸â£ O Que Fazer Agora"}),e.jsx("p",{className:"text-sm text-muted-foreground -mt-3",children:"Recomendações estratég
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Mensagem funciona"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"â
Criativo funciona"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"â
Produto desperta curiosidade"})})]})]}),e.jsx("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30",children:e.jsxs("p",{className:"text-foreground font-medium",children:["Agora o foco é: ",e.jsx("strong",{className:"text-primary",children:"ativação no app."})]})})]})}),e.jsxs(a,{className:"border-primary/50 bg-primary/10",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð§ Minha Leitura como CMO"})}),e.jsxs(r,{className:"text-sm space-y-4",children:[e.jsxs("div",{className:"bg-background/60 rounded-lg p-5 border border-primary/20",children:[e.jsx("p",{className:"text-foreground text-lg font-bold mb-3",children:"Você já tem o mais difÃcil:"}),e.jsx("p",{className:"text-primary text-xl font-bold",children:"Um funil que gera lead barato."})]}),e.jsxs("div",{className:"bg-background/60 rounded-lg p-5 border border-border/30",children:[e.jsx("p",{className:"text-foreground font-medium mb-2",children:"Agora a pergunta vira:"}),e.jsx("p",{className:"text-foreground text-lg font-bold",children:"Quantos desses leads viram usuários ativos?"}),e.jsx("p",{className:"text-muted-foreground mt-2",children:"Isso é o próximo grande valor. A resposta a essa pergunta define o futuro da escala."})]})]})]}),e.jsx("div",{className:"text-center pt-4",children:e.jsx(x,{size:"lg",className:"text-lg px-8 py-6",variant:q?"outline":"default",onClick:()=>Ce(!q),children:q?"â¬ï¸ Esconder Próximos Passos":"ð Próximos Passos â Plano Estratégico"})}),q&&e.jsxs("div",{className:"space-y-6 pt-4",children:[e.jsx(a,{className:"border-primary/50 bg-primary/10",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-foreground text-lg font-bold",children:"Diego, olhando seus números e pensando como Head de Marketing da SATS Capital, você já passou da fase mais difÃcil:"}),e.jsxs("div",{className:"grid sm:grid-cols-3 gap-2",children:[e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"â
Validar criativo"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"â
Validar tráfego"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"â
Validar conversão da landing"})})]}),e.jsxs("div",{className:"bg-background/60 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"text-primary text-lg font-bold",children:"Agora começa a fase que realmente constrói empresa: ativação e escala previsÃvel."}),e.jsx("p",{className:"text-muted-foreground mt-2",children:"Vou te dar um plano claro em 4 frentes."})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"1ï¸â£ Estabilizar Aquisição (Ads)"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsxs("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Sua campanha já está validada. â
"}),e.jsxs("p",{className:"text-muted-foreground mt-1",children:["Agora o objetivo é ",e.jsx("strong",{className:"text-foreground",children:"escala controlada"}),"."]})]}),e.jsxs("div",{children:[e.jsx("p",{className:"text-foreground font-semibold mb-3",children:"Passo imediato"}),e.jsx("p",{className:"text-muted-foreground mb-2",children:"Hoje você tem:"}),e.jsxs("div",{className:"grid grid-cols-2 gap-2 mb-3",children:[e.jsx("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"ð¯ Broad"})}),e.jsx("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"ð Remarketing"})})]}),e.jsxs("p",{className:"text-muted-foreground",children:["Falta apenas uma ",e.jsx("strong",{className:"text-foreground",children:"terceira camada"}),"."]})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-5 border border-primary/20",children:[e.jsx("p",{className:"text-foreground font-bold text-lg mb-3",children:"ð Criar Lookalike de Leads"}),e.jsxs("div",{className:"space-y-2 text-muted-foreground",children:[e.jsxs("div",{className:"grid grid-cols-2 gap-3",children:[e.jsxs("div",{children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Nome do conjunto"}),e.jsx("p",{className:"text-foreground font-medium",children:"LLA 1% Leads â BR"})]}),e.jsxs("div",{children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Orçamento"}),e.jsx("p",{className:"text-primary font-bold",children:"R$ 20/dia"})]})]}),e.jsxs("div",{children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Público"}),e.jsx("p",{className:"text-foreground font-medium",children:"Origem: Leads pixel · Lookalike 1% · Brasil"})]})]}
37),e.jsxs("p",{className:"text-foreground font-medium mt-3",children:["Esse conjunto normalmente ",e.jsx("strong",{className:"text-primary",children:"vira o mais barato da campanha"}),"."]})]}),e.jsxs("div",{children:[e.jsx("p",{className:"text-foreground font-semibold mb-3",children:"ð Escala de orçamento"}),e.jsxs("p",{className:"text-muted-foreground mb-3",children:["Não aumente mais que ",e.jsx("strong",{className:"text-foreground",children:"20â25% por vez"}),"."]}),e.jsxs("div",{className:"flex items-center gap-2 flex-wrap",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg px-4 py-2 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Hoje"}),e.jsx("p",{className:"font-bold text-foreground",children:"R$ 40"})]}),e.jsx("span",{className:"text-foreground font-bold",children:"â"}),e.jsxs("div",{className:"bg-muted/30 rounded-lg px-4 py-2 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"3 dias bons"}),e.jsx("p",{className:"font-bold text-foreground",children:"R$ 50"})]}),e.jsx("span",{className:"text-foreground font-bold",children:"â"}),e.jsxs("div",{className:"bg-primary/10 rounded-lg px-4 py-2 border border-primary/30 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Depois"}),e.jsx("p",{className:"font-bold text-primary",children:"R$ 65"})]})]}),e.jsx("p",{className:"text-xs text-muted-foreground mt-2 italic",children:"Isso evita quebrar o aprendizado do algoritmo."})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"2ï¸â£ Resolver o Maior Risco da SATS"}),e.jsx(a,{className:"border-yellow-500/30 bg-yellow-500/5",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsxs("div",{children:[e.jsx("p",{className:"text-muted-foreground mb-2",children:"Hoje o funil termina em:"}),e.jsx("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 text-center inline-block",children:e.jsx("p",{className:"text-foreground font-bold text-lg",children:"ð¥ Lead"})})]}),e.jsxs("div",{children:[e.jsx("p",{className:"text-muted-foreground mb-2",children:"Mas o que importa é:"}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/30 text-center inline-block",children:e.jsx("p",{className:"text-primary font-bold text-lg",children:"ð± Usuário ativo no app"})})]}),e.jsxs("div",{className:"bg-background/60 rounded-lg p-5 border border-border/30",children:[e.jsx("p",{className:"text-foreground font-semibold mb-3",children:"O funil precisa virar:"}),e.jsx("div",{className:"flex flex-col items-center gap-1",children:["Ads","Simulador","Lead","Download do app","Primeira compra"].map((s,l)=>e.jsxs("div",{className:"flex flex-col items-center",children:[e.jsx("div",{className:`rounded-lg px-6 py-2 border text-center ${l===4?"bg-primary/10 border-primary/30":"bg-muted/30 border-border/30"}`,children:e.jsx("p",{className:`font-medium 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border-border/30",children:[e.jsx("p",{className:"text-foreground font-medium italic",children:'"Ative sua conta SATS.'}),e.jsx("p",{className:"text-foreground font-medium italic",children:'Faça sua primeira compra e receba cashback em Bitcoin."'})]})]}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20",children:e.jsx("p",{className:"text-foreground font-bold",children:"Esse tipo de incentivo aumenta ativação 2x ou 3x. ð"})})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"5ï¸â£ O Próximo Grande Passo Estratégico"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-muted-foreground",children:"Depois da aquisição validada vem algo muito poderoso:"}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-5 border border-primary/20 text-center",children:e.jsx("p",{className:"text-2xl font-bold text-primary",children:"Creator 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O custo é baixo e a autenticidade é alta."]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"6ï¸â£ Minha Recomendação Mais Importante"}),e.jsx(a,{className:"border-yellow-500/30 bg-yellow-500/5",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Antes de escalar mÃdia, você precisa medir:"}),e.jsx("div",{className:"space-y-2",children:[{from:"Lead",to:"Download",icon:"ð¥"},{from:"Download",to:"Compra",icon:"ð"},{from:"Compra",to:"Retenção",icon:"ð"}].map(s=>e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 flex items-center gap-3",children:[e.jsx("span",{className:"text-lg",children:s.icon}),e.jsxs("div",{className:"flex items-center gap-2",children:[e.jsx("span",{className:"font-medium text-foreground",children:s.from}),e.jsx("span",{className:"text-primary font-bold",children:"â"}),e.jsx("span",{className:"font-medium text-foreground",children:s.to})]})]},s.from))}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-5 border border-primary/20",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Esses 3 números definem quanto vale cada lead."}),e.jsx("p",{className:"text-muted-foreground mt-2",children:"Sem isso, escalar é jogar dinheiro no escuro. Com isso, cada real investido vira previsÃvel."})]})]})})]}),e.jsx("div",{className:"text-center pt-4",children:e.jsx(x,{size:"lg",className:"text-lg px-8 py-6",variant:E?"outline":"secondary",onClick:()=>Re(!E),children:E?"â¬ï¸ Esconder Pontos de Atenção":"â ï¸ Pontos de Atenção da Campanha"})}),E&&e.jsxs("div",{className:"space-y-6 pt-4",children:[e.jsx(a,{className:"border-amber-500/50 bg-amber-500/10",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-foreground text-lg font-bold",children:"Diego, olhando friamente como CMO, sua campanha da SATS Capital está boa para estágio inicial, mas existem alguns pontos de atenção importantes antes de escalar orçamento."}),e.jsx("p",{className:"text-muted-foreground",children:"Não são problemas graves, mas são coisas que podem explodir o CPL quando você aumentar o investimento."}),e.jsx("div",{className:"bg-background/60 rounded-lg p-4 border border-amber-500/30",children:e.jsx("p",{className:"text-amber-500 font-bold text-lg",children:"5 Pontos CrÃticos para Monitorar"})})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"1ï¸â£ CPL Subiu na Segunda Semana"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsx("div",{className:"overflow-x-auto",children:e.jsxs("table",{className:"w-full text-left",children:[e.jsx("thead",{children:e.jsxs("tr",{className:"border-b border-border/30",children:[e.jsx("th",{className:"py-2 text-muted-foreground font-medium",children:"Semana"}),e.jsx("th",{className:"py-2 text-foreground font-bold",children:"CPL"})]})}),e.jsxs("tbody",{children:[e.jsxs("tr",{className:"border-b border-border/20",children:[e.jsx("td",{className:"py-2 text-muted-foreground",children:"Semana 2"}),e.jsx("td",{className:"py-2 text-foreground font-medium",children:"R$ 4,17"})]}),e.jsxs("tr",{children:[e.jsx("td",{className:"py-2 text-muted-foreground",children:"Semana 3"}),e.jsx("td",{className:"py-2 text-foreground font-medium",children:"R$ 6,41"})]})]})]})}),e.jsxs("div",{className:"bg-red-500/10 rounded-lg p-4 border border-red-500/20",children:[e.jsxs("p",{className:"text-foreground font-bold text-xl mb-2",children:["Aumento de: ",e.jsx("span",{className:"text-red-500",children:"+53%"})]}),e.jsx("p",{className:"text-muted-foreground",children:"Isso pode significar:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-muted-foreground mt-2",children:[e.jsx("li",{children:"Expansão de audiência pelo algoritmo"}),e.jsx("li",{children:"Saturação inicial do público"}),e.jsx("li",{children:"Criativo começando a perder força"})]})]}),e.jsxs("div",{className:"bg-amber-500/10 rounded-lg p-4 border border-amber-500/20",children:[e.jsx("p",{className:"text-foreground font-bold",children:"â ï¸ Ponto de Atenção:"}),e.jsx("p",{className:"text-muted-foreground",children:"Se escalar muito rápido, o CPL pode ir para R$ 10â12."})]}),e.jsxs("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20",children:[e.jsx("p",{className:"text-foreground font-bold mb-2",children:"â
O que fazer:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-muted-foreground",children:[e.jsx("li",{children:"Introduzir novos criativos"}),e.jsx("li",{children:"Não aumentar orçamento acima de 20% por vez"})]})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"2ï¸â£ CTR Caiu um Pouco"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsx("div",{className:"overflow-x-auto",children:e.jsxs("table",{className:"w-full text-left",children:[e.jsx("thead",{children:e.jsxs("tr",{className:"border-b border-border/30",children:[e.jsx("th",{className:"py-2 text-muted-foreground font-medium",children:"Semana"}),e.jsx("th",{className:"py-2 text-foreground font-bold",children:"CTR"})]})}),e.jsxs("tbody",{children:[e.jsxs("tr",{className:"border-b border-border/20",children:[e.jsx("td",{className:"py-2 text-muted-foreground",children:"Semana 1"}),e.jsx("td",{className:"py-2 text-foreground font-medium",children:"2,30%"})]}),e.jsxs("tr",{children:[e.jsx("td",{className:"py-2 text-muted-foreground",children:"Semana 2"}),e.jsx("td",{className:"py-2 text-foreground font-medium",children:"2,10%"})]})]})]})}),e.jsx("p",{className:"text-muted-foreground",children:"Ainda está bom, mas mostra um pequeno sinal de fadiga."}),e.jsxs("div",{className:"grid sm:grid-cols-4 gap-2",children:[e.jsxs("div",{className:"bg-red-500/10 rounded-lg p-3 border border-red-500/20 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Ruim"}),e.jsx("p",{className:"text-red-500 font-bold",children:"<1%"})]}),e.jsxs("div",{className:"bg-yellow-500/10 rounded-lg p-3 border border-yellow-500/20 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Ok"}),e.jsx("p",{className:"text-yellow-500 font-bold",children:"1â2%"})]}),e.jsxs("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Bom"}),e.jsx("p",{className:"text-green-500 font-bold",children:"2â3%"})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/20 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Excelente"}),e.jsx("p",{className:"text-primary font-bold",children:"3%+"})]})]}),e.jsxs("p",{className:"text-muted-foreground",children:["Você está no ",e.jsx("strong",{className:"text-foreground",children:"bom"}),", mas pode melhorar."]}),e.jsxs("div",{className:"bg-amber-500/10 rounded-lg p-4 border border-amber-500/20",children:[e.jsx("p",{className:"text-foreground font-bold",children:"â ï¸ Ponto de Atenção:"}),e.jsx("p",{className:"text-muted-foreground",children:"Rodar apenas um criativo por muito tempo."})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"3ï¸â£ Remarketing Ainda Não Performou"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsxs("div",{className:"bg-red-500/10 rounded-lg p-4 border border-red-500/20",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Resultados:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-muted-foreground mt-2",children:[e.jsx("li",{children:"CPL â R$ 24"}),e.jsx("li",{children:"Apenas 2 leads"})]})]}),e.jsx("p",{className:"text-muted-foreground",children:"Isso acontece porque:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-muted-foreground",children:[e.jsx("li",{children:"Público ainda pequeno"}),e.jsx("li",{children:"Remarketing começou há poucos dias"})]}),e.jsxs("div",{className:"bg-amber-500/10 rounded-lg p-4 border border-amber-500/20",children:[e.jsx("p",{className:"text-foreground font-bold",children:"â ï¸ Ponto de Atenção:"}),e.jsx("p",{className:"text-muted-foreground",children:"Se remarketing continuar caro depois de 7â10 dias, algo está errado."}),e.jsx("p",{className:"text-muted-foreground mt-2",children:"Pode ser:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-muted-foreground mt-1",children:[e.jsx("li",{children:"Criativo errado"}),e.jsx("li",{children:"Mensagem errada"}),e.jsx("li",{children:"Público pequeno demais"})]})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"4ï¸â£ Frequência Ainda Está Baixa"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsxs("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Semana 2:"}),e.jsxs("p",{className:"text-foreground font-bold mt-2",children:["Frequência: ",e.jsx("span",{className:"text-green-500",children:"1,54"})]})]}),e.jsx("p",{className:"text-muted-foreground",children:"Isso é bom. Mas significa também:"}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:e.jsx("p",{className:"text-foreground font-bold",children:"â¡ Você ainda está explorando audiência nova."})}),e.jsxs("div",{className:"bg-amber-500/10 rounded-lg p-4 border border-amber-500/20",children:[e.jsx("p",{className:"text-foreground font-bold",children:"â ï¸ Quando subir orçamento, fique atento se subir para: 2.5 â 3.0"}),e.jsx("p",{className:"text-muted-foreground mt-1",children:"Frequência alta = fadiga de criativo"})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"5ï¸â£ O Maior Risco da Campanha"}),e.jsx(a,{className:"border-red-500/50 bg-red-500/10",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsxs("div",{className:"bg-background/60 rounded-lg p-5 border border-red-500/20",children:[e.jsx("p",{className:"text-foreground font-bold text-xl mb-3",children:"Não está no ads."}),e.jsx("p",{className:"text-foreground font-bold text-lg text-red-500",children:"Está no funil depois do lead."})]}),e.jsxs("div",{className:"grid sm:grid-cols-2 gap-4",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground text-sm mb-2",children:"Hoje você mede:"}),e.jsx("p",{className:"text-foreground font-bold text-2xl",children:"Lead"})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"text-muted-foreground text-sm mb-2",children:"Mas o que importa é:"}),e.jsx("p",{className:"text-foreground font-bold",children:"Lead â Download â
37 Compra â Retenção"})]})]}),e.jsx("div",{className:"bg-red-500/20 rounded-lg p-4 border border-red-500/30",children:e.jsx("p",{className:"text-foreground font-bold",children:"â ï¸ Se esse número for baixo, o CAC real explode."})}),e.jsxs("div",{className:"bg-amber-500/10 rounded-lg p-5 border border-amber-500/20",children:[e.jsx("p",{className:"text-foreground font-bold mb-3",children:"Exemplo do Risco:"}),e.jsxs("div",{className:"space-y-2 text-muted-foreground",children:[e.jsx("p",{children:"2.000 leads"}),e.jsx("p",{className:"text-2xl",children:"â"}),e.jsx("p",{children:"100 usuários ativos"}),e.jsx("div",{className:"border-t border-amber-500/30 pt-2 mt-2",children:e.jsxs("p",{className:"text-foreground font-bold",children:["CAC real: ",e.jsx("span",{className:"text-red-500",children:"R$ 140"})]})})]}),e.jsx("p",{className:"text-red-500 font-bold mt-3",children:"Isso mata o modelo."})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"6ï¸â£ O Sinal Mais Positivo da Campanha"}),e.jsx(a,{className:"border-green-500/50 bg-green-500/10",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsxs("div",{className:"bg-background/60 rounded-lg p-5 border border-green-500/20",children:[e.jsx("p",{className:"text-foreground font-bold text-xl mb-3",children:"Landing page."}),e.jsxs("p",{className:"text-foreground font-bold text-lg",children:["Conversão: ",e.jsx("span",{className:"text-green-500",children:"â 26%"})]})]}),e.jsx("p",{className:"text-muted-foreground",children:"Isso é muito bom. Significa que:"}),e.jsxs("div",{className:"grid sm:grid-cols-3 gap-2",children:[e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"Proposta clara"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"Curiosidade forte"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium",children:"Criativo alinhado"})})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-5 border border-primary/20",children:[e.jsx("p",{className:"text-primary font-bold text-lg mb-3",children:"ð¡ Vou te falar algo importante como estrategista:"}),e.jsxs("p",{className:"text-muted-foreground mb-3",children:["Sua campanha mostra um sinal ",e.jsx("strong",{className:"text-foreground",children:"raro"})," para estágio inicial."]}),e.jsxs("p",{className:"text-muted-foreground",children:["As pessoas clicam e deixam lead mesmo ",e.jsx("strong",{className:"text-foreground",children:"sem conhecer a SATS"}),"."]}),e.jsx("div",{className:"border-t border-primary/30 pt-3 mt-3",children:e.jsx("p",{className:"text-primary font-bold",children:"Isso indica que o gancho de cashback em Bitcoin é forte."})})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"7ï¸â£ Estrutura de Onboarding no Aplicativo"}),e.jsx(a,{className:"border-primary/50 bg-primary/10",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsxs("p",{className:"text-muted-foreground",children:["Além da campanha promocional, é recomendável implementar um ",e.jsx("strong",{className:"text-foreground",children:"fluxo de onboarding dentro do próprio aplicativo"}),", orientando o usuário sobre o próximo passo após o cadastro."]}),e.jsx("div",{className:"bg-background/60 rounded-lg p-5 border border-primary/20 text-center",children:e.jsx("p",{className:"text-primary font-bold text-xl",children:'"Faça sua primeira compra e veja o cashback cair."'})}),e.jsxs("p",{className:"text-muted-foreground",children:["Esse tipo de orientação é amplamente utilizado em ",e.jsx("strong",{className:"text-foreground",children:"fintechs e aplicativos de cashback"})," para reduzir fricção e incentivar a primeira ação relevante dentro da plataforma."]}),e.jsxs("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20",children:[e.jsx("p",{className:"text-foreground font-bold mb-2",children:"ð¯ Objetivo do Onboarding:"}),e.jsxs("p",{className:"text-muted-foreground",children:["Conduzir o usuário rapidamente para o ",e.jsx("strong",{className:"text-foreground",children:"momento de valor do produto"}),", que neste caso é a realização da primeira compra com cashback."]})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"8ï¸â£ Automação de CRM e Régua de Relacionamento"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-5 pt-6",children:[e.jsxs("p",{className:"text-muted-foreground",children:["Outro componente importante para ativação de usuários é a criação de uma ",e.jsx("strong",{className:"text-foreground",children:"régua de comunicação automatizada"})," após o cadastro."]}),e.jsxs("div",{children:[e.jsx("p",{className:"text-foreground font-bold mb-3",children:"Essa régua pode incluir:"}),e.jsxs("div",{className:"grid sm:grid-cols-2 gap-2",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 flex items-center gap-2",children:[e.jsx("span",{children:"ð§"}),e.jsx("p",{className:"text-foreground font-medium",children:"Explicação de como funciona o cashback"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 flex items-center gap-2",children:[e.jsx("span",{children:"ð"}),e.jsx("p",{className:"text-foreground font-medium",children:"Sugestão de lojas e compras na plataforma"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 flex items-center gap-2",children:[e.jsx("span",{children:"ð¯"}),e.jsx("p",{className:"text-foreground font-medium",children:"Convite para realizar a primeira compra"})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 flex items-center gap-2",children:[e.jsx("span",{children:"ð"}),e.jsx("p",{className:"text-foreground font-medium",children:"Como os satoshis são acumulados ao longo do tempo"})]})]})]}),e.jsxs("div",{className:"bg-amber-500/10 rounded-lg p-5 border border-amber-500/20",children:[e.jsx("p",{className:"text-foreground font-bold mb-3",children:"ð¡ Nota Importante:"}),e.jsxs("p",{className:"text-muted-foreground",children:["Essa automação ainda depen
37de da ",e.jsx("strong",{className:"text-foreground",children:"decisão estratégica sobre a ferramenta de CRM"})," que será utilizada."]}),e.jsxs("p",{className:"text-muted-foreground mt-2",children:["Na semana passada foi apresentada a possibilidade de ",e.jsx("strong",{className:"text-foreground",children:"migração do HubSpot para ActiveCampaign"}),", que possui maior flexibilidade para automações de marketing e custos potencialmente menores."]}),e.jsx("div",{className:"bg-background/60 rounded-lg p-3 border border-amber-500/30 mt-3",children:e.jsx("p",{className:"text-foreground font-medium",children:"â³ Enquanto essa decisão não for tomada, a implementação completa da régua de relacionamento permanece em aberto."})})]})]})})]})]}),c==="semana4"&&e.jsxs("div",{id:"semana4-report",className:"space-y-6",children:[e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsxs("div",{className:"flex items-center justify-between",children:[e.jsx(d,{className:"text-xl",children:"ð Relatório de Performance â Semana 4 (Consolidado)"}),e.jsxs(x,{size:"sm",variant:"outline",className:"gap-2 border-primary/40 hover:bg-primary/10 print:hidden",onClick:()=>{const s=document.getElementById("semana4-report");if(!s)return;const l=window.open("","_blank");l&&(l.document.write(` 38 <html><head><title>Relatório Semana 4 â SATS Capital</title> 39 <style> 40 body { font-family: Arial, sans-serif; color: #1a1a1a; padding: 32px; max-width: 900px; margin: 0 auto; } 41 * { box-sizing: border-box; } 42 h1, h2, h3 { margin-top: 24px; } 43 table { border-collapse: collapse; width: 100%; margin: 12px 0; } 44 td, th { border: 1px solid #ddd; padding: 8px; text-align: left; font-size: 13px; } 45 th { background: #f5f5f5; font-weight: 600; } 46 .kpi-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; margin: 16px 0; } 47 .kpi-box { border: 1px solid #ddd; border-radius: 8px; padding: 16px; text-align: center; } 48 .kpi-value { font-size: 24px; font-weight: 700; color: #4db8a4; } 49 .kpi-label { font-size: 11px; color: #666; margin-top: 4px; } 50 @media print { body { padding: 16px; } } 51 </style></head><body> 52 ${s.innerHTML} 53 </body></html> 54 `),l.document.close(),setTimeout(()=>{l.print()},500))},children:[e.jsx(Fe,{className:"h-4 w-4"}),"Exportar Relatório"]})]})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsxs("p",{children:["PerÃodo: ",e.jsx("strong",{className:"text-foreground",children:"23/02 a 22/03/2026"})," â 28 dias de campanha ativa"]}),e.jsx("p",{className:"text-xs",children:"Responsável: Head de Marketing"}),e.jsxs("div",{className:"grid grid-cols-2 sm:grid-cols-4 gap-3",children:[e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"184"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Total de Leads"})]}),e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"R$ 991"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Total Investido"})]}),e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"R$ 5,38"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"CPL Médio"})]}),e.jsxs("div",{className:"bg-primary/10 border border-primary/20 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"~6,5/dia"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Leads por Dia"})]})]}),e.jsxs("div",{className:"grid grid-cols-2 gap-3",children:[e.jsxs("div",{className:"bg-muted/30 border border-border/30 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-foreground",children:"~2,3%"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"CTR Médio"})]}),e.jsxs("div",{className:"bg-muted/30 border border-border/30 rounded-lg p-4 text-center",children:[e.jsx("p",{className:"text-xl font-bold text-foreground",children:"20â26%"}),e.jsx("p",{className:"text-xs text-muted-foreground mt-1",children:"Conv. Landing Page"})]})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"ð¥ Leitura Executiva"}),e.jsx(a,{className:"border-green-500/30 bg-green-500/5",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"O que conseguimos validar:"}),e.jsxs("div",{className:"grid sm:grid-cols-2 gap-2",children:[e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20",children:e.jsx("p",{className:"text-foreground font-medium",children:"ð Existe demanda"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20",children:e.jsx("p",{className:"text-foreground font-medium",children:"ð O criativo funciona"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20",children:e.jsx("p",{className:"text-foreground font-medium",children:"ð A proposta chama atenção"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20",children:e.jsx("p",{className:"text-foreground font-medium",children:"ð CPL extremamente competitivo"})})]}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:e.jsxs("p",{className:"text-foreground font-bold",children:["Hoje, conseguimos gerar leads de forma consistente por cerca de ",e.jsx("span",{className:"text-primary",children:"R$ 5"})," â muito abaixo dos benchmarks de fintech e cripto."]})})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"ð Análise do Funil"}),e.jsxs("div",{className:"grid sm:grid-cols-3 gap-4",children:[e.jsxs(a,{className:"border-green-500/30 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-sm",children:"ð¹ Topo de Funil (Ads)"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("ul",{className:"space-y-1",children:[e.jsx("li",{children:"â CTR acima da média"}),e.jsx("li",{children:"â CPC baixo (~R$1)"}),e.jsx("li",{children:"â Volume crescente"})]}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 mt-2",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Canal validado e eficiente"})})]})]}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-sm",children:"ð¹ Meio de Funil (LP)"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("ul",{className:"space-y-1",children:[e.jsx("li",{children:"â Conversão 20â26%"}),e.jsx("li",{children:"â Boa aderência mensagem/oferta"})]}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/20 mt-2",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Usuário entende e se interessa"})})]})]}),e.jsxs(a,{className:"border-red-500/30 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-sm",children:"ð´ Fundo de Funil (Negócio)"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsx("p",{className:"text-xs",children:"Não estamos medindo com precisão:"}),e.jsxs("ul",{className:"space-y-1 text-xs",children:[e.jsx("li",{children:"â Leads â Usuários"}),e.jsx("li",{children:"â Ativação"}),e.jsx("li",{children:"â Receita gerada"})]}),e.jsx("div",{className:"bg-red-500/10 rounded-lg p-3 border border-red-500/20 mt-2",children:e.jsx("p",{className:"text-foreground font-bold text-xs",children:"Ainda não temos o CAC real"})})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"ð§ Diagnóstico Estratégico"}),e.jsx(a,{className:"border-primary/50 bg-primary/10",children:e.jsx(r,{className:"text-sm space-y-4 pt-6",children:e.jsxs("div",{className:"bg-background/60 rounded-lg p-5 border border-primary/20 text-center",children:[e.jsx("p",{className:"text-foreground font-bold text-lg mb-2",children:"Se eu resumir em uma frase:"}),e.jsx("p",{className:"text-primary font-bold text-xl",children:"Já construÃmos uma máquina de geração de leads"}),e.jsx("p",{className:"text-foreground font-bold text-lg mt-2",children:"mas ainda não construÃmos uma máquina de geração de receita"})]})})}),e.jsx("h2",{className:"text-xl font-bold",children:"ð Evolução ao Longo das 4 Semanas"}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Comparativo Visual â Semana 1 a 4"})}),e.jsxs(r,{children:[e.jsx(j,{width:"100%",height:300,children:e.jsxs(S,{data:[{metrica:"Investido (R$)",semana1:132.78,semana2:200.59,semana3:318,semana4:991},{metrica:"Leads",semana1:27,semana2:48,semana3:44,semana4:184},{metrica:"CPL (R$)",semana1:4.92,semana2:4.17,semana3:7.22,semana4:5.38}],margin:{top:10,right:10,left:0,bottom:0},children:[e.jsx(b,{strokeDasharray:"3 3",stroke:"hsl(var(--border))"}),e.jsx(N,{dataKey:"metrica",tick:{fill:"hsl(var(--muted-foreground))",fontSize:11}}
54),e.jsx(h,{tick:{fill:"hsl(var(--muted-foreground))",fontSize:12}}),e.jsx(f,{contentStyle:{backgroundColor:"hsl(var(--card))",border:"1px solid hsl(var(--border))",borderRadius:"8px",color:"hsl(var(--foreground))",fontSize:13}}),e.jsx(v,{formatter:s=>e.jsx("span",{style:{color:"hsl(var(--muted-foreground))",fontSize:12},children:s})}),e.jsx(p,{dataKey:"semana1",name:"Semana 1",fill:"hsl(var(--muted-foreground))",radius:[4,4,0,0]}),e.jsx(p,{dataKey:"semana2",name:"Semana 2",fill:"hsl(var(--primary))",radius:[4,4,0,0]}),e.jsx(p,{dataKey:"semana3",name:"Semana 3",fill:"hsl(45, 93%, 47%)",radius:[4,4,0,0]}),e.jsx(p,{dataKey:"semana4",name:"Semana 4",fill:"hsl(142, 71%, 45%)",radius:[4,4,0,0]})]})}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 mt-4",children:[e.jsx("p",{className:"text-foreground font-medium mb-2",children:"Leitura da evolução:"}),e.jsxs("ul",{className:"space-y-1 text-muted-foreground text-sm",children:[e.jsx("li",{children:"⢠Crescimento consistente de volume"}),e.jsx("li",{children:"⢠Aumento de investimento acompanhado de geração de leads"}),e.jsxs("li",{children:["⢠CPL subiu pontualmente na semana 3 â ",e.jsx("strong",{className:"text-foreground",children:"comportamento esperado de escala"})]}),e.jsxs("li",{children:["⢠O algoritmo saiu do público mais óbvio e começou a expandir â ",e.jsx("strong",{className:"text-foreground",children:"isso é saudável"})]})]})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"ð¯ Análise de Criativos"}),e.jsxs("div",{className:"grid sm:grid-cols-2 gap-4",children:[e.jsxs(a,{className:"border-green-500/30 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-sm",children:"ð¥ Criativo Informativo"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("ul",{className:"space-y-1",children:[e.jsx("li",{children:"â
Melhor performance de conversão"}),e.jsx("li",{children:"â
Menor CPL"}),e.jsx("li",{children:"â
Maior consistência"})]}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 mt-2",children:e.jsx("p",{className:"text-foreground font-bold text-xs",children:"Principal motor da aquisição"})})]})]}),e.jsxs(a,{className:"border-yellow-500/30 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-sm",children:"â¡ Criativo FOMO"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("ul",{className:"space-y-1",children:[e.jsx("li",{children:"ð CTR muito alto"}),e.jsx("li",{children:"ð Baixa conversão"})]}),e.jsx("div",{className:"bg-yellow-500/10 rounded-lg p-3 border border-yellow-500/20 mt-2",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Papel: chamar atenção, alimentar topo de funil, remarketing"})})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"ð Análise de Campanhas"}),e.jsxs("div",{className:"grid sm:grid-cols-2 gap-4",children:[e.jsxs(a,{className:"border-green-500/30 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-sm",children:"ð¹ Campanha Broad"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("ul",{className:"space-y-1",children:[e.jsx("li",{children:"⢠Responsável por ~95% dos leads"}),e.jsx("li",{children:"⢠Altamente eficiente"})]}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 mt-2",children:e.jsx("p",{className:"text-foreground font-bold text-xs",children:"Manter como base da operação"})})]})]}),e.jsxs(a,{className:"border-yellow-500/30 bg-card/80",children:[e.jsx(t,{className:"pb-2",children:e.jsx(d,{className:"text-sm",children:"ð¹ Remarketing"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-2",children:[e.jsxs("ul",{className:"space-y-1",children:[e.jsx("li",{children:"⢠Baixo volume"}),e.jsx("li",{children:"⢠CPL mais alto (~R$12)"}),e.jsx("li",{children:"⢠Público pequeno + pouco aprendizado"})]}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/20 mt-2",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Tendência: melhorar com escala"})})]})]})]}),e.jsx("h2",{className:"text-xl font-bold",children:"ð¨ Principais Gaps Identificados"}),e.jsx("div",{className:"grid sm:grid-cols-2 gap-4",children:[{icon:"1",title:"Falta de visibilidade de receita",desc:"Não sabemos o valor real do lead."},{icon:"2",title:"Tracking incompleto",desc:"Não medimos ativação, uso e retenção."},{icon:"3",title:"Dependência criativa",desc:"Grande parte do resultado concentrada em 1 criativo."},{icon:"4",title:"Base não qualificada (até então)",desc:"Problema que começamos a resolver agora com CRM."}].map(s=>e.jsx(a,{className:"border-red-500/20 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-2 pt-6",children:[e.jsxs("p",{className:"text-foreground font-bold",children:[s.icon,". ",s.title]}),e.jsx("p",{className:"text-muted-foreground text-xs",children:s.desc})]})},s.icon))}),e.jsx("h2",{className:"text-xl font-bold",children:"ð¥ Ação CrÃtica Implementada"}),e.jsx(a,{className:"border-primary/50 bg-primary/10",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Fluxo completo de reengajamento e limpeza de base"}),e.jsx("div",{className:"grid sm:grid-cols-2 gap-3",children:["Classificação: Engajado / Morno / Inativo","Workflow automático de reengajamento","Exclusão de base não qualificada","Impacto direto em Ads e CAC"].map(s=>e.jsx("div",{className:"bg-background/60 rounded-lg p-3 border border-primary/20",children:e.jsxs("p",{className:"text-foreground font-medium text-xs",children:["â
",s]})},s))}),e.jsx("div",{className:"bg-background/60 rounded-lg p-3 border border-primary/30",children:e.jsxs("p",{className:"text-muted-foreground text-xs",children:["ð Detalhes completos da implementação disponÃveis no botão ",e.jsx("strong",{className:"text-primary",children:"𧹠Limpeza de Base"})," abaixo"]})})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"ð Próximos Passos"}),e.jsx(a,{className:"border-primary/50 bg-primary/10",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Com base nos gaps identificados, definimos 4 prioridades:"}),e.jsx("div",{className:"grid grid-cols-2 sm:grid-cols-4 gap-2",children:[{num:"1",title:"Medir CAC Real",desc:"Tracking LeadâAtivação",cor:"bg-red-500/10 border-red-500/20 text-red-400"},{num:"2",title:"Estrutura de Audiência",desc:"LAL + Exclusões",cor:"bg-primary/10 border-primary/20 text-primary"},{num:"3",title:"Expansão Criativa",desc:"Sair da dependência de 1 criativo",cor:"bg-amber-500/10 border-amber-500/20 text-amber-400"},{num:"4",title:"Escala Controlada",desc:"+20-30% por vez",cor:"bg-green-500/10 border-green-500/20 text-green-400"}].map(s=>e.jsxs("div",{className:`rounded-lg p-3 border text-center ${s.cor}`,children:[e.jsx("p",{className:"font-bold text-lg",children:s.num}),e.jsx("p",{className:"font-bold text-xs mt-1",children:s.title}),e.jsx("p",{className:"text-[10px] mt-0.5 opacity-80",children:s.desc})]},s.num))}),e.jsxs("div",{className:"bg-background/60 rounded-lg p-4 border border-primary/20 flex items-center justify-between",children:[e.jsxs("div",{children:[e.jsx("p",{className:"text-foreground font-bold text-sm",children:"ð Plano de execução detalhado com tarefas dia a dia"}),e.jsx("p",{className:"text-muted-foreground text-xs mt-1",children:"Cada prioridade foi desdobrada em ações concretas na aba Plano"})]}),e.jsx(x,{size:"sm",onClick:()=>R("planejamento"),children:"ð¯ Ver Plano"})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"ð Projeção de Escala"}),e.jsx(a,{className:"border-primary/30 bg-primary/5",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsxs("p",{className:"text-muted-foreground",children:["Hoje: ",e.jsx("strong",{className:"text-foreground",children:"~6,5 leads/dia com R$35/dia"})]}),e.jsxs("div",{className:"grid grid-cols-2 gap-3",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Se gastar"}),e.jsx("p",{className:"text-xl font-bold text-foreground",children:"R$ 100/dia"}),e.jsx("p",{className:"text-primary font-bold mt-1",children:"~18 leads/dia"})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/30 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Se gastar"}),e.jsx("p",{className:"text-xl font-bold text-foreground",children:"R$ 300/dia"}),e.jsx("p",{className:"text-primary font-bold mt-1",children:"~50+ leads/dia"})]})]}),e.jsxs("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20",children:[e.jsx("p",{className:"text-foreground font-bold",children:"O canal é escalável â
"}),e.jsx("p",{className:"text-muted-foreground text-xs mt-1",children:"â ï¸ Escala sustentável depende de CAC real validado â ver Plano S1/S3"})]})]})}),e.jsx("h2",{className:"text-xl font-bold",children:"ð£ Conclusão"}),e.jsx(a,{className:"border-primary/50 bg-primary/10",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-foreground font-bold text-lg",children:"Em 28 dias, conseguimos:"}),e.jsx("div",{className:"grid sm:grid-cols-2 gap-2",children:["Validar um canal de aquisição eficiente","Manter CPL extremamente competitivo (R$5,38)","Construir uma base de 184 leads consistente","Estruturar CRM com reengajamento + limpeza"].map(s=>e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20",children:e.jsxs("p",{className:"text-foreground font-medium",children:["â ",s]})},s))}),e.jsxs("div",{className:"bg-background/60 rounded-lg p-5 border border-primary/20 text-center mt-4",children:[e.jsx("p",{className:"text-foreground font-bold text-lg mb-2",children:"ð¯ O próximo nÃvel não é mais tráfego"}),e.jsx("p",{className:"text-primary font-bold text-xl",children:"à conversão e retenção"}),e.jsx("p",{className:"text-muted-foreground text-sm mt-3",children:'A partir de agora, o foco deixa de ser "gerar mais leads" e passa a ser transformar leads em usuários ativos e receita previsÃvel.'})]})]})}),e.jsx("div",{className:"text-center pt-4",children:e.jsx(x,{size:"lg",className:"text-lg px-8 py-6",variant:$?"outline":"default",onClick:()=>Ae(!$),children:$?"â¬ï¸ Esconder Estratégia de Ativação":"ð Estratégia de Ativação â Plano Completo"})}),$&&e.jsxs("div",{className:"space-y-6 pt-4",children:[e.jsxs(a,{className:"border-primary/50 bg-primary/10",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð Estratégia de Ativação â SATS Capital"})}),e.jsxs(r,{className:"text-sm space-y-4",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"Responsável: Head de Growth & Marketing"}),e.jsxs("div",{className:"bg-background/60 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"text-foreground font-bold mb-2",children:"Contexto:"}),e.jsx("p",{className:"text-muted-foreground",children:"Após 28 dias de operação, validamos aquisição com CPL ~R$5, volume crescente e boa performance. A partir desse ponto, o principal gargalo deixa de ser aquisição e passa a ser:"}),e.jsx("p",{className:"text-primary font-bold text-lg mt-2",children:"ð Ativação de usuários"})]})]})]}),e.jsx("h3",{className:"text-lg font-bold",children:"ð§ Definição de Ativação"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:e.jsx("p",{className:"text-foreground font-bold",children:"O momento em que o usuário realiza a primeira ação real dentro do produto e entende o valor da SATS"})}),e.jsx("p",{className:"text-muted-foreground",children:"Exemplo prático:"}),e.jsx("div",{className:"flex flex-col items-center gap-1",children:["Cria conta","Acessa o fluxo","Realiza primeira ação de cashback"].map((s,l)=>e.jsxs("div",{className:"flex flex-col items-center",children:[e.jsx("div",{className:`rounded-lg px-6 py-2 border text-center ${l===2?"bg-primary/10 border-primary/30":"bg-muted/30 border-border/30"}`,children:e.jsx("p",{className:`font-medium ${l===2?"text-primary":"text-foreground"}`,children:s})}),l<2&&e.jsx("p",{className:"text-muted-foreground text-lg",children:"â"})]},s))})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð¨ Diagnóstico"}),e.jsx(a,{className:"border-red-500/30 bg-red-500/5",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-muted-foreground",children:"Hoje, nosso funil está estruturado até o lead:"}),e.jsx("div",{className:"bg-background/60 rounded-lg p-4 border border-red-500/20 text-center",children:e.jsxs("p",{className:"text-foreground font-bold text-lg",children:["Ads â Lead â ",e.jsx("span",{className:"text-red-500",children:"(vazio)"})]})}),e.jsx("div",{className:"space-y-2",children:["Não existe experiência estruturada pós-lead","Não existe pressão para primeira ação","Não existe incentivo claro para ativação"].map(s=>e.jsx("div",{className:"bg-red-500/10 rounded-lg p-3 border border-red-500/20",children:e.jsxs("p",{className:"text-foreground font-medium",children:["â ",s]})},s))}),e.jsx("div",{className:"bg-amber-500/10 rounded-lg p-4 border border-amber-500/20",children:e.jsx("p",{className:"text-foreground font-bold",children:"ð Isso gera perda direta de eficiência"})})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð¯ Objetivo da Estratégia"}),e.jsx(a,{className:"border-primary/30 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-muted-foreground",children:"Transformar o fluxo em:"}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20 text-center",children:e.jsx("p",{className:"text-primary font-bold text-lg",children:"Ads â Lead â Ativação â Retenção"})}),e.jsxs("div",{className:"grid sm:grid-cols-3 gap-2",children:[e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Aumentar taxa de ativação"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Reduzir CAC real"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Melhorar eficiência do canal"})})]})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð¥ 1. Experiência Imediata (Pós-Lead)"}),e.jsx(a,{className:"border-primary/30 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("div",{className:"bg-amber-500/10 rounded-lg p-4 border border-amber-500/20",children:e.jsx("p",{className:"text-foreground font-bold",children:"Objetivo: Eliminar o tempo entre interesse e ação"})}),e.jsxs("p",{className:"text-muted-foreground",children:["Após o lead, o usuário não será mais direcionado para uma página neutra. Será direcionado para uma ",e.jsx("strong",{className:"text-foreground",children:"página de ativação"}),"."]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-5 border border-primary/20 space-y-3",children:[e.jsx("p",{className:"text-primary font-bold text-lg text-center",children:'"Você já pode começar a ganhar Bitcoin agora"'}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("div",{className:"bg-background/60 rounded-lg p-3 border border-border/30",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"â
Explicação simples do valor"})}),e.jsx("div",{className:"bg-background/60 rounded-lg p-3 border border-border/30",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"â
Passo a passo claro"})}),e.jsx("div",{className:"bg-
54background/60 rounded-lg p-3 border border-border/30",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:'â
CTA direto â "Começar agora"'})})]})]}),e.jsxs("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20",children:[e.jsx("p",{className:"text-foreground font-bold",children:'Incentivo: "Você pode ganhar o dobro de Bitcoin na primeira compra"'}),e.jsx("p",{className:"text-muted-foreground mt-1 text-xs",children:"ð Tirar o usuário da inércia imediatamente"})]})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð 2. Sequência de CRM"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-3 pt-6",children:[e.jsx("p",{className:"text-muted-foreground",children:"3 blocos de emails estruturados: Ativação (pós-lead), Onboarding (pós-cadastro) e Reengajamento (já ativo)."}),e.jsx("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 flex items-center justify-between",children:e.jsxs("p",{className:"text-muted-foreground text-xs",children:["ð© Estrutura completa, tom e regras disponÃveis em ",e.jsx("strong",{className:"text-primary",children:"Réguas de CRM"})]})}),e.jsx("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 flex items-center justify-between",children:e.jsxs("p",{className:"text-muted-foreground text-xs",children:["ð Cronograma de execução dia a dia disponÃvel na aba ",e.jsx("strong",{className:"text-primary",children:"ð¯ Plano"})]})})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð¥ 3. Incentivo de Ativação"}),e.jsx(a,{className:"border-primary/30 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("div",{className:"bg-primary/10 rounded-lg p-5 border border-primary/20 text-center",children:e.jsx("p",{className:"text-primary font-bold text-xl",children:'"Dobro de Bitcoin na primeira compra"'})}),e.jsxs("div",{className:"grid sm:grid-cols-3 gap-2",children:[e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Acelera decisão"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Reduz hesitação"})}),e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20 text-center",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Aumenta conversão"})})]}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30",children:[e.jsx("p",{className:"text-foreground font-medium text-xs",children:"Condição: limitado à primeira ação, com prazo (48â72h)"}),e.jsx("p",{className:"text-muted-foreground text-xs mt-1",children:"ð Não é aquisição â é ativação"})]})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð 4. Tracking e Métricas"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-muted-foreground",children:"Etapas do funil a acompanhar:"}),e.jsx("div",{className:"flex flex-wrap gap-2",children:["Leads","Cadastros","Ativados","Primeira ação","Retorno"].map(s=>e.jsx("div",{className:"bg-muted/30 rounded-lg px-4 py-2 border border-border/30",children:e.jsx("p",{className:"text-foreground font-medium text-xs",children:s})},s))}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:[e.jsxs("p",{className:"text-foreground font-bold",children:["KPI principal: ",e.jsx("span",{className:"text-primary",children:"Taxa de ativação (%)"})]}),e.jsx("p",{className:"text-muted-foreground text-xs mt-1",children:"Baseline: desconhecido â Objetivo: aumentar progressivamente"})]})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð§ 5. Segmentação"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm pt-6",children:[e.jsx("p",{className:"text-muted-foreground text-xs",children:"Grupos ativos: Engajados, Morno, Inativos, Ativados, Não ativados. Classificação automática via workflow de reengajamento."}),e.jsx("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/30 mt-3",children:e.jsxs("p",{className:"text-muted-foreground text-xs",children:["ð Workflow e lógica de separação detalhados em ",e.jsx("strong",{className:"text-primary",children:"𧹠Limpeza de Base"})]})})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð 6. Impacto Esperado"}),e.jsx(a,{className:"border-green-500/30 bg-green-500/5",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-muted-foreground",children:"A ativação é a principal alavanca de crescimento no momento."}),e.jsxs("div",{className:"grid sm:grid-cols-2 gap-3",children:[e.jsxs("div",{className:"bg-muted/30 rounded-lg p-4 border border-border/30 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"184 leads à 10% ativação"}),e.jsx("p",{className:"text-xl font-bold text-foreground mt-1",children:"18 usuários"})]}),e.jsxs("div",{className:"bg-green-500/10 rounded-lg p-4 border border-green-500/20 text-center",children:[e.jsx("p",{className:"text-xs text-muted-foreground",children:"184 leads à 20% ativação"}),e.jsx("p",{className:"text-xl font-bold text-green-500 mt-1",children:"36 usuários"})]})]}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:e.jsx("p",{className:"text-foreground font-bold",children:"ð Crescimento de 100% sem aumento de mÃdia"})})]})}),e.jsx("h3",{className:"text-lg font-bold",children:"ð¥ 7. Conexão com Ads"}),e.jsx(a,{className:"border-border/50 bg-card/80",children:e.jsxs(r,{className:"text-sm space-y-4 pt-6",children:[e.jsx("p",{className:"text-muted-foreground",children:"A ativação impacta diretamente:"}),e.jsxs("div",{className:"grid grid-cols-3 gap-2",children:[e.jsx("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/20 text-center",children:e.jsx("p",{className:"text-foreground font-bold text-xs",children:"CAC real"})}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/20 text-center",children:e.jsx("p",{className:"text-foreground font-bold text-xs",children:"ROAS"})}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/20 text-center",children:e.jsx("p",{className:"text-foreground font-bold text-xs",children:"Qualidade de público"})})]}),e.jsx("p",{className:"text-muted-foreground mt-2",children:"A partir disso será possÃvel:"}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20",children:e.jsxs("button",{className:"text-foreground font-medium text-xs hover:text-primary transition-colors inline-flex items-center gap-1 w-full text-left",onClick:()=>ke(!D),children:["â
Criar lookalike de usuários ativos",e.jsxs("span",{className:"text-primary ml-1 text-xs",children:["â ",D?"ocultar":"ver estratég
54ia completa"]})]})}),["Excluir leads não qualificados","Escalar campanhas com segurança"].map(s=>e.jsx("div",{className:"bg-green-500/10 rounded-lg p-3 border border-green-500/20",children:e.jsxs("p",{className:"text-foreground font-medium text-xs",children:["â
",s]})},s))]}),D&&e.jsxs("div",{className:"space-y-4 pt-4 border-t border-border/30 mt-4",children:[e.jsxs("div",{className:"bg-primary/10 rounded-lg p-4 border border-primary/20",children:[e.jsx("p",{className:"text-foreground font-bold text-xs mb-1",children:"ð¯ Contexto"}),e.jsxs("p",{className:"text-muted-foreground text-xs",children:["Após validar aquisição com CPL ~R$5, o próximo passo é escalar mantendo eficiência usando ",e.jsx("strong",{className:"text-foreground",children:"Lookalike audiences"}),"."]})]}),e.jsxs("div",{className:"grid sm:grid-cols-2 gap-2",children:[e.jsxs("div",{className:"bg-amber-500/10 rounded-lg p-3 border border-amber-500/20",children:[e.jsx("p",{className:"text-foreground font-bold text-xs",children:"ð§ PrincÃpio"}),e.jsx("p",{className:"text-muted-foreground text-xs",children:"Lookalike não é sobre volume. à sobre qualidade da base de origem."})]}),e.jsxs("div",{className:"bg-amber-500/10 rounded-lg p-3 border border-amber-500/20",children:[e.jsx("p",{className:"text-foreground font-bold text-xs",children:"ð£ Regra de Ouro"}),e.jsx("p",{className:"text-muted-foreground text-xs italic",children:'"A qualidade do lookalike é proporcional à qualidade do público base"'})]})]}),e.jsxs("div",{className:"bg-red-500/10 rounded-lg p-3 border border-red-500/20",children:[e.jsx("p",{className:"text-foreground font-bold text-xs",children:"ð¨ Erro Comum (evitar)"}),e.jsx("p",{className:"text-muted-foreground text-xs",children:"Criar lookalike de visitantes, cliques ou leads genéricos â gera escala com baixa qualidade."})]}),e.jsx("p",{className:"text-foreground font-bold text-sm",children:"ð¯ Nossa Estratégia â 3 NÃveis de Base"}),e.jsxs("div",{className:"grid gap-3",children:[e.jsx(a,{className:"border-border/50 bg-muted/20",children:e.jsxs(r,{className:"text-xs space-y-2 pt-4",children:[e.jsx("p",{className:"text-foreground font-bold",children:"𧱠1. Lookalike de Leads (Base Inicial)"}),e.jsxs("div",{className:"grid grid-cols-3 gap-2",children:[e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Fonte"}),e.jsx("p",{className:"text-foreground font-medium",children:"Leads da campanha"})]}),e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Config"}),e.jsx("p",{className:"text-foreground font-medium",children:"LAL 1% · Brasil"})]}),e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Objetivo"}),e.jsx("p",{className:"text-foreground font-medium",children:"Escalar com eficiência"})]})]}),e.jsx("p",{className:"text-muted-foreground italic",children:"ð Base inicial, mas não a melhor"})]})}),e.jsx(a,{className:"border-primary/20 bg-primary/5",children:e.jsxs(r,{className:"text-xs space-y-2 pt-4",children:[e.jsx("p",{className:"text-foreground font-bold",children:"𧱠2. Lookalike de Engagement (CRM)"}),e.jsxs("div",{className:"grid grid-cols-3 gap-2",children:[e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Fonte"}),e.jsx("p",{className:"text-foreground font-medium",children:"Abriram, clicaram, interagiram"})]}),e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Config"}),e.jsx("p",{className:"text-foreground font-medium",children:"LAL 1% + 2% (teste)"})]}),e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Objetivo"}),e.jsx("p",{className:"text-foreground font-medium",children:"Melhorar qualidade"})]})]}),e.jsx("p",{className:"text-muted-foreground italic",children:"ð Melhor que lead genérico, mas ainda não é o ideal"})]})}),e.jsx(a,{className:"border-green-500/30 bg-green-500/5",children:e.jsxs(r,{className:"text-xs space-y-2 pt-4",children:[e.jsx("p",{className:"text-foreground font-bold",children:"𧱠3. Lookalike de Ativados (Principal) â"}),e.jsxs("div",{className:"grid grid-cols-3 gap-2",children:[e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Fonte"}),e.jsx("p",{className:"text-foreground font-medium",children:"Cadastro + primeira ação"})]}),e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Config"}),e.jsx("p",{className:"text-foreground font-medium",children:"LAL 1% (main) · 2â3% (escala)"})]}),e.jsxs("div",{className:"bg-muted/30 rounded p-2 border border-border/30",children:[e.jsx("p",{className:"text-muted-foreground",children:"Objetivo"}),e.jsx("p",{className:"text-foreground font-medium",children:"Escala com qual
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54o para gerar clique"}),e.jsx("li",{children:"Competição interna â a mesma audiência está sendo impactada"}),e.jsx("li",{children:"Queda marginal de relevância do criativo"})]})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-muted/30 border border-border/50 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð Frequência â 1,47 (Broad) / 3,16 (RMK)"}),e.jsx("p",{children:"A Broad ainda está em zona saudável, mas com tendência de alta. Já o Remarketing está em frequência elevada."}),e.jsx("p",{className:"font-semibold text-foreground mt-2",children:"ð§ Minha leitura:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Broad: inÃcio de pressão â estou começando a reimpactar a mesma audiência"}),e.jsx("li",{children:"RMK: frequência 3,16 mostra que o público é pequeno e já está saturado"}),e.jsx("li",{children:"O alcance incremental está ficando mais difÃcil"})]}),e.jsx("p",{className:"text-yellow-500 font-semibold",children:"ð Sinal de atenção â preciso expandir a audiência"})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-muted/30 border border-border/50 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð¸ CPL (Custo por Lead) â R$6,51 (média) / R$5,78 (Broad) / R$13,95 (RMK)"}),e.jsx("p",{children:"O CPL da Broad segue saudável (R$5,78), próximo da média histórica. O RMK é que puxa a média pra cima com R$13,95."}),e.jsx("p",{className:"font-semibold text-foreground mt-2",children:"ð§ Minha leitura:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Broad ainda eficiente â o algoritmo sustenta conversão"}),e.jsx("li",{children:"RMK com CPL elevado â público pequeno e frequência alta encarecem a aquisição"}),e.jsx("li",{children:"CPL médio ponderado (R$6,51) ainda controlado vs R$5,38 anterior"})]}),e.jsx("p",{className:"text-yellow-500 font-semibold",children:"ð Broad no limite da eficiência atual; RMK precisa de otimização criativa"})]})]})]}),e.jsxs(a,{className:"border-destructive/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð¥ Diagnóstico Principal da Semana"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsx("p",{className:"text-lg font-bold text-foreground",children:"Essa semana marca claramente a transição de:"}),e.jsx("p",{className:"text-xl font-bold text-primary text-center py-2",children:"ð Validação â Maturidade"}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold text-foreground mb-2",children:"ð Minha leitura direta:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"A campanha ainda performa"}),e.jsx("li",{children:"Mas perdeu parte da eficiência inicial"}),e.jsx("li",{children:"E agora depende de evolução estratégica da minha parte"})]})]})]})]}),e.jsxs(a,{className:"border-yellow-500/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð¨ Sinais que Identifiquei"})}),e.jsx(r,{className:"text-sm text-muted-foreground space-y-4",children:e.jsxs("div",{className:"grid gap-4 md:grid-cols-3",children:[e.jsxs("div",{className:"p-4 rounded-lg bg-yellow-500/10 border border-yellow-500/30 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground",children:"â ï¸ Saturação Criativa"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-xs",children:[e.jsx("li",{children:"CTR â"}),e.jsx("li",{children:"CPC â"}),e.jsx("li",{children:"Frequência â"})]})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-yellow-500/10 border border-yellow-500/30 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground",children:"â ï¸ Limite de Audiência"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-xs",children:[e.jsx("li",{children:"Público inicial já explorado"}),e.jsx("li",{children:"Menor incremental de alcance"})]})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-yellow-500/10 border border-yellow-500/30 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground",children:"â ï¸ Criativo Dominante"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-xs",children:[e.jsx("li",{children:"Ausência de novos estÃmulos"}),e.jsx("li",{children:"Mesma narrativa sendo repetida"})]})]})]})})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð§ Comparativo com Semana Anterior"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-4",children:[e.jsxs("div",{className:"grid gap-4 md:grid-cols-2",children:[e.jsxs("div",{className:"p-4 rounded-lg bg-muted/30 border border-border/50 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground",children:"ð Antes (Semanas 1â4)"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"CTR médio: ~2,3%"}),e.jsx("li",{children:"CPL: R$5,38"}),e.jsx("li",{children:"Crescimento consistente"}),e.jsx("li",{children:'Público "mais fácil"'})]})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-muted/30 border border-border/50 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground",children:"ð Agora (Semana 5)"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsxs("li",{children:["CTR: ",e.jsx("strong",{className:"text-foreground",children:"2,03%"})," (leve queda)"]}),e.jsxs("li",{children:["CPC: ",e.jsx("strong",{className:"text-foreground",children:"R$1,35"})," (leve alta)"]}),e.jsxs("li",{children:["Frequência: ",e.jsx("strong",{className:"text-foreground",children:"1,47"})," (aumentando)"]}
54),e.jsxs("li",{children:["CPL: ",e.jsx("strong",{className:"text-foreground",children:"R$6,51"})," (ainda controlado)"]})]})]})]}),e.jsx("div",{className:"overflow-x-auto mt-4",children:e.jsxs("table",{className:"w-full text-sm",children:[e.jsx("thead",{children:e.jsxs("tr",{className:"border-b border-border",children:[e.jsx("th",{className:"text-left py-2 px-3 font-semibold text-foreground",children:"Métrica"}),e.jsx("th",{className:"text-left py-2 px-3 font-semibold text-foreground",children:"Tendência"}),e.jsx("th",{className:"text-left py-2 px-3 font-semibold text-foreground",children:"Leitura"})]})}),e.jsxs("tbody",{children:[e.jsxs("tr",{className:"border-b border-border/50",children:[e.jsx("td",{className:"py-2 px-3 font-medium",children:"CTR"}),e.jsx("td",{className:"py-2 px-3 text-destructive font-bold",children:"â leve"}),e.jsx("td",{className:"py-2 px-3",children:"Fadiga criativa"})]}),e.jsxs("tr",{className:"border-b border-border/50",children:[e.jsx("td",{className:"py-2 px-3 font-medium",children:"CPC"}),e.jsx("td",{className:"py-2 px-3 text-destructive font-bold",children:"â leve"}),e.jsx("td",{className:"py-2 px-3",children:"Menor eficiência de atenção"})]}),e.jsxs("tr",{className:"border-b border-border/50",children:[e.jsx("td",{className:"py-2 px-3 font-medium",children:"Frequência"}),e.jsx("td",{className:"py-2 px-3 text-destructive font-bold",children:"â"}),e.jsx("td",{className:"py-2 px-3",children:"InÃcio de pressão na audiência"})]}),e.jsxs("tr",{children:[e.jsx("td",{className:"py-2 px-3 font-medium",children:"CPL"}),e.jsx("td",{className:"py-2 px-3 text-yellow-500 font-bold",children:"estável/â leve"}),e.jsx("td",{className:"py-2 px-3",children:"Limite próximo"})]})]})]})})]})]}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð Leitura de Growth & Oportunidade"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-3",children:[e.jsxs("p",{children:["Essa é uma ",e.jsx("span",{className:"font-bold text-foreground",children:"fase natural e esperada."})," O algoritmo já explorou:"]}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Os usuários mais propensos"}),e.jsx("li",{children:"A primeira camada de audiência"})]}),e.jsx("p",{className:"mt-2",children:"Agora eu preciso de novos estÃmulos para continuar escalando."}),e.jsx("p",{className:"text-primary font-bold text-lg mt-3",children:"ð A boa notÃcia: ainda estou antes da queda forte de performance â esse é o momento ideal pra agir"})]})]}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð¥ Ações Prioritárias"})}),e.jsxs(r,{className:"text-sm text-muted-foreground space-y-6",children:[e.jsxs("div",{className:"p-4 rounded-lg bg-destructive/10 border border-destructive/30 space-y-2",children:[e.jsxs("h4",{className:"font-bold text-foreground text-base",children:["1. Expansão Criativa ",e.jsx(o,{variant:"destructive",className:"ml-2",children:"CRÃTICO"})]}),e.jsx("p",{children:"Vou criar novas variações do criativo informativo:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:'"Quanto você já teria acumulado"'}),e.jsx("li",{children:'"Você está deixando dinheiro na mesa"'}),e.jsx("li",{children:'"R$ X poderiam virar Bitcoin"'}),e.jsx("li",{children:'"Você já faz isso hoje"'})]}),e.jsx("p",{className:"text-primary font-semibold",children:"ð Objetivo: recuperar CTR e reduzir CPC"})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-muted/30 border border-border/50 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"2. Remarketing Mais Agressivo"}),e.jsx("p",{children:"Vou trabalhar mensagens mais diretas:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:'"Você já clicou e não ativou"'}),e.jsx("li",{children:'"Você viu isso e não fez nada"'})]}),e.jsx("p",{className:"text-primary font-semibold",children:"ð Foco em conversão direta"})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-muted/30 border border-border/50 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"3. InÃcio de Lookalike"}),e.jsx("p",{children:"Vou começar a testar públicos semelhantes:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"LAL 1% de leads"}),e.jsx("li",{children:"LAL 1% engajados"})]}),e.jsx("p",{className:"text-primary font-semibold",children:"ð Expandir alcance com qual
54idade"})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-yellow-500/10 border border-yellow-500/30 space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"4. Evitar Escala Agora â ï¸"}),e.jsx("p",{className:"font-bold text-destructive",children:"ð NÃO vou aumentar orçamento neste momento"}),e.jsx("p",{children:"Risco:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Acelerar saturação"}),e.jsx("li",{children:"Piorar CPL"})]})]})]})]}),e.jsxs(a,{className:"border-yellow-500/50 bg-yellow-500/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"â ï¸ Nota Importante: Estágio do Funil"})}),e.jsxs(r,{className:"text-sm space-y-3",children:[e.jsxs("p",{children:[e.jsx("span",{className:"font-bold text-foreground",children:"Todos os KPIs apresentados neste relatório refletem exclusivamente o MoFu (Middle of Funnel)"})," â ou seja, a etapa de ",e.jsx("span",{className:"text-primary font-semibold",children:"aquisição e geração de leads"}),"."]}),e.jsxs("p",{children:["Ainda ",e.jsx("span",{className:"font-bold text-foreground",children:"não tenho dados de BoFu (Bottom of Funnel)"})," â a conversão real do lead em cliente ativo comprando e gerando receita. Para validar esse estágio, preciso ativar a ",e.jsx("span",{className:"text-primary font-semibold",children:"feature de cashback em dobro"}),", que funciona como o gatilho de ativação do BoFu."]}),e.jsxs("div",{className:"p-3 rounded-lg bg-yellow-500/10 border border-yellow-500/20 space-y-2",children:[e.jsx("p",{className:"font-semibold text-foreground",children:"ð§ Dependência: Ãrea de Tech"}),e.jsx("p",{className:"text-muted-foreground",children:"Essa feature depende de desenvolvimento técnico que ainda está em andamento. Sem ela, não consigo:"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-muted-foreground",children:[e.jsxs("li",{children:["Medir a ",e.jsx("span",{className:"text-foreground font-medium",children:"taxa de ativação real"})," (Lead â Cliente Ativo)"]}),e.jsxs("li",{children:["Calcular o ",e.jsx("span",{className:"text-foreground font-medium",children:"CAC real"})," (custo de aquisição completo)"]}),e.jsxs("li",{children:["Validar o ",e.jsx("span",{className:"text-foreground font-medium",children:"funil inteiro"})," de ponta a ponta"]}),e.jsxs("li",{children:["Provar o ",e.jsx("span",{className:"text-foreground font-medium",children:"ROI"})," da campanha de aquisição"]})]})]}),e.jsx("blockquote",{className:"border-l-4 border-yellow-500 pl-4 italic text-foreground mt-3",children:'"Tenho o MoFu validado e eficiente. O próximo milestone é ativar o BoFu com o cashback em dobro para fechar o ciclo e provar o modelo completo de aquisição."'})]})]}),e.jsxs(a,{className:"border-primary/50 bg-primary/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-xl",children:"ð£ Conclusão & Posicionamento"})}),e.jsxs(r,{className:"text-sm space-y-4",children:[e.jsx("blockquote",{className:"border-l-4 border-primary pl-4 italic text-foreground",children:'"Na semana 24â30 de março identifiquei os primeiros sinais claros de fadiga criativa e limitação de audiência. A campanha segue performando no MoFu, mas entrei no momento ideal para evolução estratégica â e estou aguardando a ativação do BoFu (cashback em dobro) para validar o funil completo."'}),e.jsx("blockquote",{className:"border-l-4 border-primary pl-4 italic text-primary font-semibold text-base",children:'"Saà da fase de validação do MoFu e entrei na fase de otimização. O próximo passo crÃtico é ativar o BoFu para provar o modelo de ponta a ponta."'})]})]}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-0",children:e.jsxs(x,{variant:"outline",className:"w-full text-left justify-start gap-2 h-auto py-3",onClick:()=>Le(!V),children:[e.jsx("span",{className:"text-lg",children:"ð"}),e.jsx("span",{className:"font-bold",children:"Resumo Executivo da Semana 5"}),e.jsx("span",{className:"ml-auto",children:V?"â²":"â¼"})]})}),V&&e.jsxs(r,{className:"text-sm text-muted-foreground space-y-6 pt-4",children:[e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð¯ Destaques da Semana"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"A campanha segue gerando leads com consistência, mantendo tração mesmo após aumento de volume"}),e.jsx("li",{children:"Identifiquei os primeiros sinais de fadiga criativa"}),e.jsx("li",{children:"Frequência em crescimento, indicando que estou reimpactando a mesma audiência"}),e.jsx("li",{children:"Leve pressão em CTR e CPC â comportamento esperado de maturidade"}),e.jsx("li",{children:"Momento ideal para eu evoluir a estratég
54ia sem perda de eficiência"})]})]}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð§ Leitura Estratégica"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Saà da fase de validação e entrei na fase de maturidade da campanha"}),e.jsx("li",{children:"O público inicial já foi parcialmente explorado"}),e.jsx("li",{children:"O criativo principal está começando a perder novidade"}),e.jsx("li",{children:"O algoritmo ainda sustenta performance, mas com menor eficiência marginal"}),e.jsx("li",{children:"A campanha continua saudável, porém próxima do limite do modelo atual"})]})]}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð¨ Diagnóstico"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"InÃcio de fadiga criativa"}),e.jsx("li",{children:"Aumento de frequência e repetição de impacto"}),e.jsx("li",{children:"Redução gradual de eficiência de atenção (CTR â, CPC â)"}),e.jsx("li",{children:"Dependência de um único ângulo criativo"}),e.jsx("li",{children:"Limitação de expansão dentro da mesma audiência"})]})]}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð Próximos Passos"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Vou criar novas variações do criativo informativo (expansão de ângulos)"}),e.jsx("li",{children:"Vou estruturar remarketing mais direto e orientado à ação"}),e.jsx("li",{children:"Vou iniciar campanhas de lookalike para expansão de audiência"}),e.jsx("li",{children:"Vou manter orçamento estável neste momento para evitar degradação"}),e.jsx("li",{children:"Vou priorizar ativação e qualificação dos leads gerados"})]})]}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð Takeaway"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"A campanha permanece eficiente e validada"}),e.jsx("li",{children:"Entrei no ponto crÃtico onde evolução é necessária para continuar escalando"}),e.jsx("li",{children:"Principal risco: fadiga criativa"}),e.jsx("li",{children:"Principal oportunidade: aumento de ativação e expansão de criativos"})]})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-primary/5 border border-primary/20 space-y-3",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"𧩠Adicional: Extensão para Navegador"}),e.jsxs("p",{children:["Nesta semana, implementei a promoção da ",e.jsx("span",{className:"font-bold text-primary",children:"extensão SATS para navegador"})," (Chrome e Firefox) de forma estratégica em diversas páginas do site, integrando o CTA ao contexto de cada seção:"]}),e.jsxs("ul",{className:"list-disc pl-5 space-y-2",children:[e.jsxs("li",{children:[e.jsx("span",{className:"font-semibold text-foreground",children:"Bitcoin vs Real"}),' â após mostrar a desvalorização do Real, o CTA convida o usuário a "começar a acumular Bitcoin agora" com a extensão, posicionando-a como solução prática.']}),e.jsxs("li",{children:[e.jsx("span",{className:"font-semibold text-foreground",children:"Lojas Parceiras"}),' â enquanto o usuário navega pelas lojas disponÃveis, um lembrete sugere instalar a extensão para "não esquecer nenhum cashback" na hora da compra.']}),e.jsxs("li",{children:[e.jsx("span",{className:"font-semibold text-foreground",children:"Simulador de Cashback"}),' â após simular seus ganhos potenciais, o usuário recebe o CTA para instalar a extensão e "não perder nenhum cashback".']}),e.jsxs("li",{children:[e.jsx("span",{className:"font-semibold text-foreground",children:"Investidor e Aprender"}),' â no final dessas páginas educativas, a extensão é apresentada como o "próximo passo prático" para quem acabou de aprender sobre Bitcoin e cashback.']}),e.jsxs("li",{children:[e.jsx("span",{className:"font-semibold text-foreground",children:"Home (PT e EN)"})," â seção dedicada na landing page com explicação completa do funcionamento e links diretos para as lojas Chrome e Firefox."]})]}),e.jsxs("p",{className:"text-muted-foreground mt-2",children:["Também adicionei um ",e.jsx("span",{className:"font-semibold text-foreground",children:"banner fixo"})," no topo do site (com suporte bilÃngue PT/EN) para garantir visibilidade imediata ao visitante. A estratég
54ia é contextual: cada CTA fala a linguagem da página onde está inserido, aumentando a relevância e a taxa de conversão."]})]})]})]}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-0",children:e.jsxs(x,{variant:"outline",className:"w-full text-left justify-start gap-2 h-auto py-3",onClick:()=>we(!G),children:[e.jsx("span",{className:"text-lg",children:"ð§¹"}),e.jsx("span",{className:"font-bold",children:"Impacto da Limpeza de Base (CRM)"}),e.jsx("span",{className:"ml-auto",children:G?"â²":"â¼"})]})}),G&&e.jsxs(r,{className:"text-sm text-muted-foreground space-y-6 pt-4",children:[e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"𧹠Limpeza e Reativação da Base"}),e.jsxs("p",{children:["Uma das frentes que eu priorizei nas últimas semanas foi a ",e.jsx("strong",{className:"text-foreground",children:"requalificação da base histórica"}),"."]}),e.jsxs("p",{children:["A gente tinha aproximadamente ",e.jsx("strong",{className:"text-foreground",children:"2.973 contatos"}),", vindos de esforços anteriores à estratégia atual de aquisição â ou seja, uma base que estava pouco trabalhada e, potencialmente, com muita gente inativa."]}),e.jsxs("p",{children:["O que fiz foi estruturar um ",e.jsx("strong",{className:"text-foreground",children:"fluxo de reengajamento dentro do CRM"})," para validar essa base na prática."]})]}),e.jsxs("div",{className:"grid grid-cols-1 sm:grid-cols-3 gap-4",children:[e.jsxs("div",{className:"p-4 rounded-lg bg-primary/10 border border-primary/20 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-primary",children:"2.973"}),e.jsx("p",{className:"text-xs text-muted-foreground",children:"contatos na base"})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-green-500/10 border border-green-500/20 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-green-500",children:"852"}),e.jsx("p",{className:"text-xs text-muted-foreground",children:"reativados"})]}),e.jsxs("div",{className:"p-4 rounded-lg bg-amber-500/10 border border-amber-500/20 text-center",children:[e.jsx("p",{className:"text-2xl font-bold text-amber-500",children:"28,6%"}),e.jsx("p",{className:"text-xs text-muted-foreground",children:"taxa de reativação"})]})]}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð§ Minha Leitura"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1",children:[e.jsxs("li",{children:["A base ",e.jsx("strong",{className:"text-foreground",children:"não estava morta"})," â estava mal trabalhada"]}),e.jsxs("li",{children:["Existe um volume significativo de pessoas com ",e.jsx("strong",{className:"text-foreground",children:"interesse latente"})]}),e.jsx("li",{children:"Eu tinha um ativo subutilizado dentro de casa"}),e.jsxs("li",{children:["Taxa de 28,6% está ",e.jsx("strong",{className:"text-foreground",children:"acima do benchmark"})," para bases frias â reforça que existe espaço real de monetização"]})]})]}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"ð¡ Impacto para o Negócio"}),e.jsxs("div",{className:"grid grid-cols-1 sm:grid-cols-2 gap-3",children:[e.jsxs("div",{className:"p-3 rounded-lg bg-muted/50 border border-border",children:[e.jsx("p",{className:"text-xs font-semibold text-muted-foreground mb-1",children:"â Antes"}),e.jsx("p",{className:"text-sm text-foreground",children:"Dependência quase total de mÃdia paga"})]}),e.jsxs("div",{className:"p-3 rounded-lg bg-primary/5 border border-primary/20",children:[e.jsx("p",{className:"text-xs font-semibold text-primary mb-1",children:"â
Agora"}),e.jsx("p",{className:"text-sm text-foreground",children:"Canal próprio relevante com custo praticamente zero de aquisição"})]})]}),e.jsx("p",{className:"text-sm mt-2",children:"ð Consegui extrair valor de um ativo que já estava dentro da operação"})]}),e.jsxs("div",{className:"space-y-4 pt-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-lg",children:"ð Plano de Ativação dos 852 Contatos Reengajados"}),e.jsxs("p",{children:["Agora que consegui reativar 852 contatos, o foco deixa de ser validação e passa a ser ",e.jsx("strong",{className:"text-foreground",children:"conversão"}),". Essas pessoas já demonstraram interesse recente â estou falando de uma audiência com alto potencial de monetização no curto prazo."]}),e.jsxs("div",{className:"p-3 rounded-lg bg-primary/5 border border-primary/20",children:[e.jsx("p",{className:"font-semibold text-foreground text-sm",children:"ð¯ Objetivo"}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 mt-1",children:[e.jsx("li",{children:"Converter o máximo possÃvel desses contatos em clientes"}),e.jsx("li",{children:"Fazer isso com velocidade e baixo CAC"}),e.jsx("li",{children:"Validar canais próprios como fonte de receita"})]})]}),e.jsxs("p",{className:"font-semibold text-foreground",children:["ð§ Estratégia: ",e.jsx("span",{className:"text-primary",children:"pressão controlada + oferta forte + timing"})]})]}),e.jsxs("div",{className:"space-y-3",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"1ï¸â£ Segmentação (ESSENCIAL)"}),e.jsx("p",{children:"Antes de ativar, vou separar a base em nÃveis de intenção:"}),e.jsxs("div",{className:"grid grid-cols-1 sm:grid-cols-3 gap-3",children:[e.jsxs("div",{className:"p-3 rounded-lg bg-red-500/10 border border-red-500/20 space-y-1",children:[e.jsx("p",{className:"font-bold text-foreground text-sm",children:"ð¥ Quente"}),e.jsx("p",{className:"text-xs",children:"Clicou em email, visitou página"}),e.jsx("p",{className:"text-xs font-semibold text-foreground mt-1",children:"ð Oferta direta + CTA forte"})]}),e.jsxs("div",{className:"p-3 rounded-lg bg-amber-500/10 border border-amber-500/20 space-y-1",children:[e.jsx("p",{className:"font-bold text-foreground text-sm",children:"ð¡ Morno"}),e.jsx("p",{className:"text-xs",children:"Abriu email, pouca interação"}),e.jsx("p",{className:"text-xs font-semibold text-foreground mt-1",children:"ð Reforço de valor + prova social"})]}),e.jsxs("div",{className:"p-3 rounded-lg bg-blue-500/10 border border-blue-500/20 space-y-1",children:[e.jsx("p",{className:"font-bold text-foreground text-sm",children:"âï¸ Frio"}),e.jsx("p",{className:"text-xs",children:"Entrou no fluxo, pouco engajamento"}),e.jsx("p",{className:"text-xs font-semibold text-foreground mt-1",children:"ð Conteúdo + educação progressiva"})]})]})]}),e.jsxs("div",{className:"space-y-3",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"2ï¸â£ Sequência de Ativação (CRM)"}),e.jsx("p",{children:"Vou rodar um fluxo curto e agressivo com intervalo de 1 a 2 dias entre emails:"}),e.jsxs("div",{className:"grid grid-cols-1 sm:grid-cols-2 gap-3",children:[e.jsxs("div",{className:"p-3 rounded-lg bg-muted/30 border border-border/50",children:[e.jsx("p",{className:"font-bold text-foreground text-sm",children:"ð© Email 1 â Oferta direta"}),e.jsx("p",{className:"text-xs mt-1",children:"Proposta clara, benefÃcio imediato, CTA forte"}),e.jsx("p",{className:"text-xs italic text-muted-foreground mt-1",children:'"Você já começou â agora falta o próximo passo"'})]}),e.jsxs("div",{className:"p-3 rounded-lg bg-muted/30 border border-border/50",children:[e.jsx("p",{className:"font-bold text-foreground text-sm",children:"ð© Email 2 â Prova + reforço"}),e.jsx("p",{className:"text-xs mt-1",children:"Resultado / case, quebra de objeção"})]}),e.jsxs("div",{className:"p-3 rounded-lg bg-muted/30 border border-border/50",children:[e.jsx("p",{className:"font-bold text-foreground text-sm",children:"ð© Email 3 â Urgência"}),e.jsx("p",{className:"text-xs mt-1",children:"Limite de tempo, bônus"})]}),e.jsxs("div",{className:"p-3 rounded-lg bg-muted/30 border border-border/50",children:[e.jsx("p",{className:"font-bold text-foreground text-sm",children:"ð© Email 4 â Ãltima chamada"}),e.jsx("p",{className:"text-xs mt-1",children:"Direto ao ponto, escassez real"})]})]})]}),e.jsxs("div",{className:"space-y-2",children:[e.jsx("h4",{className:"font-bold text-foreground text-base",children:"3ï¸â£ Oferta (O QUE VAI CONVERTER)"}),e.jsx("p",{children:"Preciso de algo que reduza fricção e aumente a percepção de ganho:"}),e.jsxs("div",{className:"p-3 rounded-lg bg-primary/10 border border-primary/30",children:[e.jsx("p",{className:"font-bold text-primary text-sm",children:'ð£ Exemplo: "Ganhe o dobro de Bitcoin na primeira compra"'}),e.jsxs("ul",{className:"list-disc pl-5 space-y-1 text-xs mt-2",children:[e.jsx("li",{children:"Cria incentivo imediato"}
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Atrai curiosidade, não intenção real."]})]}),e.jsxs("div",{className:"bg-destructive/10 rounded-xl p-4 border border-destructive/20",children:[e.jsx("p",{className:"font-bold text-foreground mb-2",children:"ð´ Educacional"}),e.jsxs("div",{className:"grid grid-cols-2 gap-2 mb-3",children:[e.jsxs("div",{className:"text-center",children:[e.jsx("p",{className:"text-xl font-bold text-destructive",children:"1,2%"}),e.jsx("p",{className:"text-[10px] text-muted-foreground",children:"CTR (baixo)"})]}),e.jsxs("div",{className:"text-center",children:[e.jsx("p",{className:"text-xl font-bold text-destructive",children:"R$153"}),e.jsx("p",{className:"text-[10px] text-muted-foreground",children:"CPA"})]})]}),e.jsxs("p",{className:"text-xs text-muted-foreground",children:["ð Não performa e ",e.jsx("strong",{className:"text-foreground",children:"não justifica investimento"}),"."]})]})]})]}),e.jsxs(a,{className:"border-border/50 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Análise por Público"})}),e.jsx(r,{children:e.jsxs("div",{className:"grid gap-3 md:grid-cols-2",children:[e.jsxs("div",{className:"bg-green-500/10 rounded-xl p-4 border border-green-500/20",children:[e.jsxs("p",{className:"font-bold text-foreground mb-2",children:["ð¢ Broad ",e.jsx("span",{className:"text-xs font-normal text-muted-foreground",children:"(principal canal)"})]}),e.jsxs("div",{className:"space-y-1 text-xs",children:[e.jsxs("div",{className:"flex justify-between",children:[e.jsx("span",{className:"text-muted-foreground",children:"CPA"}),e.jsx("span",{className:"font-bold text-foreground",children:"R$6,73"})]}),e.jsxs("div",{className:"flex justify-between",children:[e.jsx("span",{className:"text-muted-foreground",children:"CTR"}),e.jsx("span",{className:"font-bold text-foreground",children:"2,26%"})]}),e.jsxs("div",{className:"flex justify-between",children:[e.jsx("span",{className:"text-muted-foreground",children:"Frequência"}),e.jsx("span",{className:"font-bold text-foreground",children:"Saudável"})]})]}),e.jsxs("p",{className:"text-xs text-muted-foreground mt-2",children:["ð Principal ",e.jsx("strong",{className:"text-foreground",children:"motor de aquisição"})]})]}),e.jsxs("div",{className:"bg-destructive/10 rounded-xl p-4 border border-destructive/20",children:[e.jsx("p",{className:"font-bold text-foreground mb-2",children:"ð´ Remarketing"}),e.jsxs("div",{className:"space-y-1 text-xs",children:[e.jsxs("div",{className:"flex justify-between",children:[e.jsx("span",{className:"text-muted-foreground",children:"CPA"}),e.jsx("span",{className:"font-bold text-destructive",children:"R$15,57"})]}),e.jsxs("div",{className:"flex justify-between",children:[e.jsx("span",{className:"text-muted-foreground",children:"Frequência"}),e.jsx("span",{className:"font-bold text-destructive",children:"6,9"})]})]}),e.jsxs("p",{className:"text-xs text-muted-foreground mt-2",children:["ð Público ",e.jsx("strong",{className:"text-foreground",children:"saturado"}),", custo alto, baixo ganho incremental"]})]})]})})]}),e.jsxs(a,{className:"border-primary/50 bg-primary/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð¨ Conclusão Principal"})}),e.jsxs(r,{className:"space-y-3",children:[e.jsxs("div",{className:"border-l-4 border-primary bg-background/50 rounded-r-lg p-4 space-y-1",children:[e.jsxs("p",{className:"text-sm text-muted-foreground",children:["ð Já encontramos ",e.jsx("strong",{className:"text-foreground",children:"o que funciona"})]}),e.jsxs("p",{className:"text-sm text-muted-foreground",children:["ð Mas ainda não estamos ",e.jsx("strong",{className:"text-foreground",children:"explorando em escala"})]})]}),e.jsx("p",{className:"text-xs text-muted-foreground text-center italic",children:"O principal erro neste momento seria tentar reinventar a estratég
54ia."}),e.jsxs("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/50 space-y-1",children:[e.jsxs("p",{className:"text-xs text-muted-foreground",children:["ð ",e.jsx("strong",{className:"text-foreground",children:"Escalar com controle"})]}),e.jsxs("p",{className:"text-xs text-muted-foreground",children:["ð ",e.jsx("strong",{className:"text-foreground",children:"Eliminar o que não performa"})]}),e.jsxs("p",{className:"text-xs text-muted-foreground",children:["ð ",e.jsx("strong",{className:"text-foreground",children:"Estruturar melhor a conversão"})]})]})]})]}),e.jsxs(a,{className:"border-primary/30 bg-card/80",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð Plano de Ação Imediato"})}),e.jsxs(r,{className:"space-y-4",children:[e.jsx("p",{className:"text-sm text-muted-foreground",children:"A partir dessa análise, o plano é direto e focado em eficiência."}),e.jsxs("div",{className:"bg-destructive/5 rounded-xl p-4 border border-destructive/20",children:[e.jsx("p",{className:"font-bold text-foreground text-sm mb-2",children:"1. Redução de desperdÃcio"}),e.jsxs("div",{className:"space-y-1 text-xs text-muted-foreground",children:[e.jsxs("p",{children:["⢠Interromper ",e.jsx("strong",{className:"text-foreground",children:"Educacional"})]}),e.jsxs("p",{children:["⢠Reduzir drasticamente ",e.jsx("strong",{className:"text-foreground",children:"FOMO"})," (ou manter com baixo orçamento)"]}),e.jsx("p",{className:"italic mt-1",children:"Concentrar investimento apenas no que gera resultado real."})]})]}),e.jsxs("div",{className:"bg-green-500/5 rounded-xl p-4 border border-green-500/20",children:[e.jsx("p",{className:"font-bold text-foreground text-sm mb-2",children:"2. Escala do que funciona"}),e.jsxs("p",{className:"text-xs text-muted-foreground mb-2",children:["O criativo ",e.jsx("strong",{className:"text-foreground",children:"Informativo será o principal ativo"}),":"]}),e.jsxs("div",{className:"space-y-1 text-xs text-muted-foreground",children:[e.jsx("p",{children:"⢠Duplicar o conjunto de anúncios atual"}),e.jsx("p",{children:"⢠Aumentar gradualmente o orçamento"}),e.jsx("p",{children:"⢠Manter controle de CPA"})]}),e.jsxs("div",{className:"bg-background/50 rounded-lg p-2 border border-border/50 mt-2 flex gap-4 text-xs",children:[e.jsx("span",{className:"text-green-600 font-bold",children:"CPA < R$10 â escalar"}),e.jsx("span",{className:"text-destructive font-bold",children:"CPA > R$12 â ajustar ou pausar"})]})]}),e.jsxs("div",{className:"bg-muted/30 rounded-xl p-4 border border-border/50",children:[e.jsx("p",{className:"font-bold text-foreground text-sm mb-2",children:"3. Expansão de criativos (sem mudar o conceito)"}),e.jsx("p",{className:"text-xs text-muted-foreground mb-2",children:"Variações do criativo vencedor â mesma estrutura, mesma lógica:"}),e.jsx("div",{className:"grid grid-cols-2 gap-2",children:["Quanto você deixou de ganhar?","Você está perdendo dinheiro sem perceber","Seu cashback poderia estar em Bitcoin","Você comprou isso do jeito errado"].map((s,l)=>e.jsxs("div",{className:"bg-background/50 rounded-lg p-2 border border-border/50 text-xs text-foreground italic",children:['"',s,'"']},l))})]}),e.jsxs("div",{className:"bg-muted/30 rounded-xl p-4 border border-border/50",children:[e.jsx("p",{className:"font-bold text-foreground text-sm mb-2",children:"4. 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Campanha especÃfica de fundo de funil:"}),e.jsxs("div",{className:"space-y-1 text-xs text-muted-foreground",children:[e.jsx("p",{children:"⢠Público quente (quem já interagiu)"}),e.jsx("p",{children:"⢠Mensagens mais diretas · Foco em ativação"})]}),e.jsxs("div",{className:"grid grid-cols-2 gap-2 mt-2",children:[e.jsx("div",{className:"bg-background/50 rounded-lg p-2 border border-border/50 text-xs text-foreground italic",children:'"Você já deveria estar usando isso"'}),e.jsx("div",{className:"bg-background/50 rounded-lg p-2 border border-border/50 text-xs text-foreground italic",children:'"Ative agora e dobre seu cashback por 14 dias"'})]}),e.jsxs("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/20 mt-3",children:[e.jsxs("p",{className:"text-xs text-muted-foreground",children:["ð A estrutura completa do BOFU, funil de hábito e régua de conversão já foi planejada em detalhe na ",e.jsx("strong",{className:"text-foreground",children:"Estratégia de Crescimento (ADS 02)"}),", com campanhas definidas, criativos, cronograma de 2 semanas e go-live em 27/04."]}),e.jsx("button",{onClick:()=>window.open("/ads-admin-02","_blank"),className:"mt-2 text-xs font-bold text-primary hover:underline cursor-pointer",children:"ð Ver Estratégia Completa â"})]})]})]})]}),e.jsxs(a,{className:"border-primary/50 bg-primary/5",children:[e.jsx(t,{className:"pb-3",children:e.jsx(d,{className:"text-lg",children:"ð§ Insight Principal"})}),e.jsxs(r,{className:"space-y-3",children:[e.jsxs("div",{className:"grid grid-cols-2 gap-3",children:[e.jsx("div",{className:"bg-muted/30 rounded-lg p-3 border border-border/50 text-center",children:e.jsx("p",{className:"text-xs text-muted-foreground line-through",children:"Fase de descoberta"})}),e.jsx("div",{className:"bg-primary/10 rounded-lg p-3 border border-primary/20 text-center",children:e.jsx("p",{className:"text-xs font-bold text-primary",children:"Fase de escala â
"})})]}),e.jsx("p",{className:"text-sm text-muted-foreground text-center",children:"Já sabemos o que funciona. Agora:"}),e.jsx("div",{className:"bg-background/50 rounded-lg p-3 border border-border/50 text-center",children:e.jsxs("p",{className:"text-xs text-muted-foreground",children:[e.jsx("strong",{className:"text-foreground",children:"Executar melhor"})," · ",e.jsx("strong",{className:"text-foreground",children:"Escalar com controle"})," · ",e.jsx("strong",{className:"text-foreground",children:"Conectar aquisição com ativação"})]})})]})]})]})]}),P&&e.jsxs("div",{className:"fixed inset-0 z-50 flex items-center justify-center bg-black/80 backdrop-blur-sm",onClick:()=>{i(null),C(null)},children:[m&&u>0&&e.jsx("button",{className:"absolute left-4 z-50 p-2 rounded-full bg-background/80 text-foreground hover:bg-background transition-colors",onClick:s=>{s.stopPropagation();const l=u-1;A(l),i(m[l])},children:e.jsx(Te,{className:"h-6 w-6"})}),e.jsx("img",{src:P,alt:"Zoom",className:"max-w-[90vw] max-h-[90vh] rounded-lg shadow-2xl cursor-zoom-out",onClick:()=>{i(null),C(null)}}),m&&u<m.length-1&&e.jsx("button",{className:"absolute right-4 z-50 p-2 rounded-full bg-background/80 text-foreground hover:bg-background transition-colors",onClick:s=>{s.stopPropagation();const l=u+1;A(l),i(m[l])},children:e.jsx(Oe,{className:"h-6 w-6"})}),m&&e.jsx("div",{className:"absolute bottom-6 flex gap-2",children:m.map((s,l)=>e.jsx("button",{className:`w-2.5 h-2.5 rounded-full transition-colors ${l===u?"bg-primary":"bg-muted-foreground
54/50"}`,onClick:Q=>{Q.stopPropagation(),A(l),i(m[l])}},l))})]})]})};export{os as default};
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.