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1<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" as="image" href="/icon-192.png" fetchPriority="high"/><title>Seller Guide — Apex Swipe</title><meta name="google-site-verification" content="tuHggVKx5iE0TEMNNigbfHQ_XaNt2lnP54ShwcvwZ5o"/><meta name="theme-color" content="#050505"/><meta name="keywords" content="live shopping app India, live shopping platform India, India live commerce, swipe to pick, live shopping India, live commerce India, pick and win app, sneaker drop India, watch deals India, collectibles India, Apex Swipe, ApexSwipe, apex swipe app, live picking app, real time shopping India, UPI shopping app"/><meta name="author" content="Apex Swipe"/><meta name="robots" content="index, follow, max-image-preview:large, max-snippet:-1"/><meta name="googlebot" content="index, follow"/><meta property="og:site_name" content="Apex Swipe"/><meta property="og:locale" content="en_IN"/><meta property="og:type" content="website"/><meta property="og:image" content="https://apexswipe.com/og-image.png?v=3"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Apex Swipe — India&#x27;s #1 Live Shopping App"/><meta name="twitter:description" content="Swipe. Pick. Win. India&#x27;s first live shopping platform."/><meta name="twitter:image" content="https://apexswipe.com/og-image.png?v=3"/><meta name="twitter:site" content="@apexswipe"/><meta name="application-name" content="Apex Swipe"/><meta name="apple-mobile-web-app-title" content="Apex Swipe"/><meta name="format-detection" content="telephone=no"/><meta name="geo.region" content="IN"/><meta name="geo.placename" content="India"/><meta name="description" content="The complete Apex Swipe seller playbook. From your first show to your first ₹10 lakh month."/><meta property="og:title" content="Apex Swipe Seller Guide"/><meta property="og:description" content="The complete Apex Swipe seller playbook."/><meta property="og:url" content="https://apexswipe.com/seller-guide"/><link rel="modulepreload" href="/assets/index-BmK_Y2lq.js"/><link rel="modulepreload" href="/assets/seller-guide-B74PwppR.js"/><link rel="modulepreload" href="/assets/PageShell-P_B5V3vV.js"/><link rel="modulepreload" href="/assets/Nav-CWZ1xKm_.js"/><link rel="modulepreload" href="/assets/Footer-DxVsGmHB.js"/><link rel="preconnect" href="https://stream.mux.com" crossorigin="anonymous"/><link rel="dns-prefetch" href="https://stream.mux.com"/><link rel="icon" href="/favicon.ico?v=3" sizes="any"/><link rel="icon" type="image/png" sizes="32x32" href="/favicon-32.png?v=3"/><link rel="icon" type="image/png" sizes="16x16" href="/favicon-16.png?v=3"/><link rel="icon" type="image/png" sizes="192x192" href="/icon-192.png?v=3"/><link rel="icon" type="image/png" sizes="512x512" href="/icon-512.png?v=3"/><link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png?v=3"/><link rel="manifest" href="/site.webmanifest"/><link rel="canonical" href="https://apexswipe.com/seller-guide"/><link rel="stylesheet" href="/assets/styles-D4XXPT9e.css"/>
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1</head><body><!--$--><div class="min-h-screen bg-[#050505] text-white"><header class="fixed inset-x-0 top-3 z-50 px-4 md:top-4"><nav class="mx-auto flex h-14 max-w-6xl items-center justify-between gap-3 rounded-full px-3 transition-all md:h-16 md:px-4 liquid-glass "><a href="#top" aria-label="Apex Swipe" class="focus-ring rounded-full pl-1"><span class="inline-flex items-center gap-2 "><span aria-hidden="true" class="inline-block h-1.5 w-1.5 rounded-full bg-[#25D366]" style="box-shadow:0 0 8px rgba(37,211,102,0.8);animation:live-pulse 2s ease-in-out infinite"></span><img src="/icon-192.png" alt="Apex Swipe" width="22" height="22" style="height:22px;width:22px" fetchPriority="high" decoding="async" class="block"/><span class="font-semibold tracking-tight text-white" style="font-size:14px;letter-spacing:-0.02em;font-family:&#x27;Outfit&#x27;, sans-serif">Ape<span class="text-[#25D366]">x</span> Swipe</span></span></a><ul class="hidden items-center gap-1 lg:flex"><li><a href="#live" class="focus-ring rounded-full px-4 py-2 text-sm font-medium text-white/70 transition-colors hover:bg-white/5 hover:text-white">Live Now</a></li><li><a href="#how" class="focus-ring rounded-full px-4 py-2 text-sm font-medium text-white/70 transition-colors hover:bg-white/5 hover:text-white">How It Works</a></li><li><a href="#categories" class="focus-ring rounded-full px-4 py-2 text-sm font-medium text-white/70 transition-colors hover:bg-white/5 hover:text-white">Categories</a></li><li><a href="#sellers" class="focus-ring rounded-full px-4 py-2 text-sm font-medium text-white/70 transition-colors hover:bg-white/5 hover:text-white">For Sellers</a></li></ul><div class="hidden items-center gap-2 lg:flex"><a href="#login" class="focus-ring rounded-full px-4 py-2 text-sm font-medium text-white/80 transition-colors hover:text-white">Sign In</a><button type="button" class="focus-ring inline-flex items-center gap-1.5 rounded-full bg-[#25D366] px-5 py-2.5 text-sm font-semibold text-black transition-transform hover:scale-[1.02]">Join Waitlist <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></button></div><div class="flex items-center gap-2 lg:hidden"><button type="button" class="focus-ring inline-flex h-9 items-center gap-1 rounded-full bg-[#25D366] px-3 text-[13px] font-semibold text-black">Join Waitlist</button><button type="button" class="focus-ring inline-flex h-10 w-10 items-center justify-center rounded-full text-white" aria-label="Open menu" aria-expanded="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu h-5 w-5" aria-hidden="true"><path d="M4 5h16"></path><path d="M4 12h16"></path><path d="M4 19h16"></path></svg></button></div></nav></header><main class="pt-24 md:pt-28"><section class="relative px-5 pb-16 pt-12 md:px-8 md:pb-24 md:pt-20"><div class="mx-auto max-w-[1100px]"><div class="mb-5 inline-flex items-center gap-2 rounded-full border border-white/10 bg-white/[0.03] px-3 py-1 font-mono text-[11px] uppercase tracking-[0.2em] text-white/60"><span class="h-1.5 w-1.5 rounded-full bg-[#25D366]"></span> <!-- -->Playbook</div><h1 class="text-balance text-4xl font-semibold leading-[1.05] tracking-tight md:text-6xl">The complete Apex Swipe seller playbook.</h1><p class="mt-6 max-w-2xl text-pretty text-base leading-relaxed text-white/65 md:text-lg">Everything you need to run profitable live deals, from your first show to your first ₹10 lakh month.</p></div></section><section class="px-5 pb-20 md:px-8"><div class="mx-auto grid max-w-[1100px] gap-12 lg:grid-cols-[220px_1fr]"><aside class="hidden lg:block"><div class="sticky top-28"><div class="mb-3 font-mono text-[11px] uppercase tracking-[0.2em] text-white/65">Contents</div><ol class="space-y-2 text-sm"><li><a href="#getting-started" class="text-white/60 hover:text-[#25D366]">01<!-- --> · <!-- -->Getting started</a></li><li><a href="#first-show" class="text-white/60 hover:text-[#25D366]">02<!-- --> · <!-- -->Setting up your first show</a></li><li><a href="#production" class="text-white/60 hover:text-[#25D366]">03<!-- --> · <!-- -->Camera, lighting, and audio</a></li><li><a href="#pricing" class="text-white/60 hover:text-[#25D366]">04<!-- --> · <!-- -->Pricing and starting picks</a></li><li><a href="#hosting" class="text-white/60 hover:text-[#25D366]">05<!-- --> · <!-- -->Hosting like a pro</a></li><li><a href="#giveaways" class="text-white/60 hover:text-[#25D366]">06<!-- --> · <!-- -->Running giveaways</a></li><li><a href="#shipping" class="text-white/60 hover:text-[#25D366]">07<!-- --> · <!-- -->Packing and shipping</a></li><li><a href="#disputes" class="text-white/60 hover:text-[#25D366]">08<!-- --> · <!-- -->Handling disputes</a></li><li><a href="#growth" class="text-white/60 hover:text-[#25D366]">09<!-- --> · <!-- -->Growing your audience</a></li><li><a href="#tax" class="text-white/60 hover:text-[#25D366]">10<!-- --> · <!-- -->Taxes and compliance</a></li></ol></div></aside><div class="space-y-16"><article id="getting-started" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">01</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Getting started</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Complete KYC (Aadhaar + PAN)</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Add your UPI ID or bank account for payouts</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Verify your phone and email</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Read the community guidelines</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Pick your primary category</li></ul></article><article id="first-show" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">02</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Setting up your first show</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Aim for 30–60 minutes for your first show</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>List 15–25 items, not more</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Schedule for evenings (8–11 PM IST converts best)</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Write clear lot titles with brand, size, condition</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Take 4+ photos per lot in natural light</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Add a video of any item above ₹5,000</li></ul></article><article id="production" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">03</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Camera, lighting, and audio</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Phone on a tripod, eye-level</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Ring light or window light, never overhead</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Lavalier mic if you can — viewers will leave a show with bad audio in 10 seconds</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Test your stream for 5 minutes before going live</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Wired internet or strong 5G</li></ul></article><article id="pricing" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">04</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Pricing and starting picks</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Start picks at 30–50% of expected sale price</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Lower starting picks = more pickers = higher final price</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Set realistic reserves only on high-value lots</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Don&#x27;
1t shill. Ever. Our system catches it and you&#x27;ll lose your account.</li></ul></article><article id="hosting" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">05</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Hosting like a pro</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Greet viewers by name</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Hold the item up, rotate it, show flaws honestly</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Read every pick out loud</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Build energy in the final 10 seconds</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Thank winners by name</li></ul></article><article id="giveaways" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">06</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Running giveaways</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Follow giveaway — viewers who follow you in the next 60 seconds enter</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Purchase giveaway — buyers in the show are auto-entered</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Comment giveaway — viewers comment a keyword to enter</li></ul></article><article id="shipping" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">07</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Packing and shipping</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Ship within 48 hours of payment</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Use bubble wrap on anything fragile</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Add a thank-you note — repeat buyers cost zero acquisition</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Shiprocket integration auto-generates labels and tracking</li></ul></article><article id="disputes" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">08</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Handling disputes</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Respond within 24 hours</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Stay calm and factual</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Upload your packing video as proof</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Most disputes resolve in your favour when you&#x27;ve described items accurately</li></ul></article><article id="growth" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">09</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Growing your audience</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Post a 60-second clip from every show to Instagram and YouTube Shorts</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Schedule shows on the same days every week</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Cross-promote with other Apex hosts in adjacent categories</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Reply to every comment in your first month</li></ul></article><article id="tax" class="scroll-mt-28"><div class="font-mono text-xs text-[#25D366]">10</div><h2 class="mt-2 text-2xl font-semibold md:text-3xl">Taxes and compliance</h2><ul class="mt-5 space-y-3 text-white/75"><li class="flex gap-3"><span class="text-[#25D366]">•</span>Apex Swipe issues TDS-compliant payout statements</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>Track GST applicability based on your turnover</li><li class="flex gap-3"><span class="text-[#25D366]">•</span>We don&#x27;t give tax advice — talk to a CA</li></ul></article><div class="rounded-3xl border border-white/10 bg-gradient-to-br from-[#25D366]/10 to-transparent p-8 text-center md:p-12"><h3 class="text-2xl font-semibold">Ready to apply?</h3><div class="mt-5"><a href="/apply-to-host" class="focus-ring inline-flex items-center justify-center gap-2 rounded-full px-5 py-3 text-sm font-semibold transition-transform hover:scale-[1.02] bg-[#25D366] text-black">Apply to host</a></div></div></div></div></section><div class="px-5 py-12 text-center md:px-8"><a href="#top" class="font-mono text-[11px] uppercase tracking-[0.2em] text-white/65 hover:text-[#25D366]">↑ Back to top</a></div></main><footer class="relative overflow-hidden border-t border-white/5 bg-[#050505] px-5 pb-10 pt-20 md:px-16 md:pt-32 md:pb-12"><div aria-hidden="true" class="pointer-events-none mb-12 select-none whitespace-nowrap text-center font-bold uppercase tracking-[-0.04em] text-white/[0.03] md:mb-20" style="font-size:14vw;line-height:1">APE<span class="text-[#25D366]/20">X</span> SWIPE</div><div class="mx-auto grid max-w-7xl grid-cols-2 gap-8 md:grid-cols-5 md:gap-12"><div class="col-span-2"><span class="inline-flex items-center gap-2 "><span aria-hidden="true" class="inline-block h-1.5 w-1.5 rounded-full bg-[#25D366]" style="box-shadow:0 0 8px rgba(37,211,102,0.8);animation:live-pulse 2s ease-in-out infinite"></span><img src="/icon-192.png" alt="Apex Swipe" width="24" height="24" style="height:24px;width:24px" fetchPriority="high" decoding="async" class="block"/>
1<span class="font-semibold tracking-tight text-white" style="font-size:15px;letter-spacing:-0.02em;font-family:&#x27;Outfit&#x27;, sans-serif">Ape<span class="text-[#25D366]">x</span> Swipe</span></span><p class="mt-3 max-w-xs text-sm text-white/75">India&#x27;s first live shopping platform. Built different.</p><address class="mt-5 max-w-xs text-xs not-italic leading-relaxed text-white/65">Apex Swipe Private Limited<br/>1317, 2nd Cross, 5th Main<br/>Lal Bahadur Shastri Nagar, 11th Block Further Extension<br/>JP Nagar 8th Phase<br/>Bengaluru, Karnataka 560083, India</address><div class="mt-3 space-y-1 text-xs"><a href="tel:+917760287733" class="block text-white/70 transition-colors hover:text-[#25D366]">+91 77602 87733</a><a href="mailto:[email protected]" class="block text-white/70 transition-colors hover:text-[#25D366]">[email protected]</a></div><div class="mt-6 flex gap-3"><a href="https://www.instagram.com/apex.swipe" target="_blank" rel="noopener noreferrer" aria-label="Instagram" class="liquid-glass focus-ring inline-flex h-9 w-9 items-center justify-center rounded-full text-white/70 transition-colors hover:text-[#25D366]"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-instagram h-4 w-4" aria-hidden="true"><rect width="20" height="20" x="2" y="2" rx="5" ry="5"></rect><path d="M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z"></path><line x1="17.5" x2="17.51" y1="6.5" y2="6.5"></line></svg></a></div></div><div><div class="text-xs font-mono uppercase tracking-[0.2em] text-white/65">PRODUCT</div><ul class="mt-4 space-y-2"><li><a href="/live-auctions" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Live auctions</a></li><li><a href="/categories" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Categories</a></li><li><a href="/apex-shield" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Apex Shield</a></li></ul></div><div><div class="text-xs font-mono uppercase tracking-[0.2em] text-white/65">FOR SELLERS</div><ul class="mt-4 space-y-2"><li><a href="/apply-to-host" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Apply to host</a></li><li><a class="focus-ring text-sm text-white/70 transition-colors hover:text-white active" href="/seller-guide" data-status="active" aria-current="page">Seller guide</a></li><li><a href="/payouts" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Payouts</a></li><li><a href="/help-center" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Help center</a></li></ul></div><div><div class="text-xs font-mono uppercase tracking-[0.2em] text-white/65">COMPANY</div><ul class="mt-4 space-y-2"><li><a href="/about" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">About</a></li><li><a href="/press" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Press</a></li><li><a href="/careers" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Careers</a></li><li><a href="/contact" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Contact</a></li></ul></div><div><div class="text-xs font-mono uppercase tracking-[0.2em] text-white/65">LEGAL</div><ul class="mt-4 space-y-2"><li><a href="/terms" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Terms</a></li><li><a href="/privacy" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Privacy</a></li><li><a href="/refund-policy" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Cancellation &amp; Refund Policy</a></li><li><a href="/community-guidelines" class="focus-ring text-sm text-white/70 transition-colors hover:text-white">Community guidelines</a></li></ul></div></div><div class="mx-auto mt-16 flex max-w-7xl flex-wrap items-center justify-between gap-4 border-t border-white/5 pt-8"><p class="text-xs text-white/65">© 2026 Apex Swipe. Made in Bengaluru.</p><p class="inline-flex items-center gap-2 text-xs text-white/65">Status: Pre-launch <span class="h-1.5 w-1.5 rounded-full bg-white/40"></span></p></div><div class="mt-8 text-center"><span class="text-[10px] font-mono uppercase tracking-[0.3em] text-white/75">Built by GarudawnX</span></div></footer></div>
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