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337 </div> 338 </div> 339 </div> 340</nav> 341 </header> 342 343 <main> 344 345 <section class="hero-wrapper"> 346 <div class="hero-evergreen__text"> 347 <div data-rocket-location-hash="c2b2a1461d8b94e639cd80a05325878c" class="container"> 348 <h5 class="hero-evergreen__subtitle">Challenge</h5> 349 <h1 class="hero-evergreen__title">Product Sales</h1> 350 </div> 351 </div> 352 <div class="hero-evergreen"> 353 <div class="hero-evergreen__image" style="background: url('https://tobaccoatlas.org/wp-content/uploads/2022/03/TobaccoAtlas-Desktop-ProductSales-scaled.jpg') center center no-repeat;" title="Product Sales"></div> 354 <div class="hero-evergreen__image hero-evergreen__image--mobile" style="background: url('https://tobaccoatlas.org/wp-content/uploads/2022/03/TobaccoAtlas_Mobile_ProductSales.png') center center no-repeat;" title="Product Sales"></div> 355 </div> 356 <section class="featured-wrapper"> 357 <div class="container"> 358 <div class="featured-text"> 359 <p class="featured-text__description">Cigarette sales continue to dominate the global tobacco product marketplace, though the total number of cigarettes smoked worldwide has been decreasing slowly. Still, more than 1.3 billion tobacco users remain globally, with the largest concentration in densely populated Asia. Moreover, some countries and regions, especially in Africa and the Eastern Mediterranean, continue to see steady growth in consumption. Meanwhile tobacco companies continue to reap enormous profits selling their highly addictive and deadly products.</p> 360 </div> 361 362 <meta property="og:url" content="https://tobaccoatlas.org/challenges/product-sales/"/> 363 <meta property="og:type" content="article"/> 364 <meta property="og:title" content="Product Sales"/> 365 <meta property="og:description" content="Cigarette sales continue to dominate the global tobacco product marketplace, though the total number of cigarettes smoked worldwide has been decreasing slowly. Still, more than 1.3 billion tobacco users remain globally, with the largest concentration in densely populated Asia. Moreover, some countries and regions, especially in Africa and the Eastern Mediterranean, continue to see steady growth in consumption. Meanwhile tobacco companies continue to reap enormous profits selling their highly addictive and deadly products."/> 366 <meta property="og:image" content="https://tobaccoatlas.org/wp-content/uploads/2022/03/TobaccoAtlas-Desktop-ProductSales-scaled.jpg"/> 367 368 <div class="addtoany_shortcode"><div class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://tobaccoatlas.org/challenges/product-sales/" data-a2a-title="Product Sales"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Ftobaccoatlas.org%2Fchallenges%2Fproduct-sales%2F&linkname=Product%20Sales" title="Facebook" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Ftobaccoatlas.org%2Fchallenges%2Fproduct-sales%2F&linkname=Product%20Sales" title="Twitter" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Ftobaccoatlas.org%2Fchallenges%2Fproduct-sales%2F&linkname=Product%20Sales" title="LinkedIn" rel="nofollow noopener" target="_blank"></a></div></div> 369 370 </div> 371 </section> 372 <section class="publish-details"> 373 <div class="container container--small"> 374 <ul> 375 <li>Last updated: <time>May 18, 2022</time> 376 </li> 377 </ul> 378 </div> 379 </section> 380</section> 381 382 383<section class="wysiwyg "> 384 <div class="container"> 385 <div class="wysiwyg__content"> 386 <p>Smokers consumed more than 5 trillion (5,000,000,000,000) cigarettes worldwide in 2019. Although global cigarette consumption appears to be continuing its slow decline since its peak in 2012, consumption in approximately 40% of countries has either increased or leveled off, making the future path of global tobacco control uncertain. Though major tobacco companies claim a commitment to shifting toward non-combustible products (e.g., e-cigarettes)âand sales of these products are rapidly growing in some countriesâevery company continues to aggressively market cigarettes, and cigarettes still comprise more than 90% of the global tobacco marketplace. Moreover, tobacco companies have not ceased in devoting their enormous resources to fight nearly every kind of tobacco control effort around the world.</p> 387 388 </div> 389 </div> 390</section> 391 392 393 <section class="embed"> 394 <div class="container "> 395 <iframe title="Cigarette Consumption" aria-label="Map" id="datawrapper-chart-z9rR9" src="https://datawrapper.dwcdn.net/z9rR9/4/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="483"></iframe>
395<script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); 396</script>
396 397 </div> 398 </section> 399 400 401<section class="wysiwyg "> 402 <div class="container"> 403 <div class="wysiwyg__content"> 404 <p>Though cigarette consumption is declining in many higher-HDI countries, it is predicted to increase in some low- and medium-HDI countries. This is due not only to economic and population growth but to the relentless and aggressive marketing and pricing of the industry. The latest WHO projections predict that at least five countries in the Eastern Mediterranean Region will experience smoking prevalence increases by 2025. Around the world, in some countries the predicted small declines in prevalence will be overwhelmed by population growth and the absolute number of smokers in these countries will increase.</p> 405 406 </div> 407 </div> 408</section> 409 410 411 <section class="embed"> 412 <div class="container container--small"> 413 <iframe title="Global cigarette consumption" aria-label="Interactive line chart" id="datawrapper-chart-olTuP" src="https://datawrapper.dwcdn.net/olTuP/3/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="731"></iframe>
413<script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); 414</script>
414 415 </div> 416 </section> 417 418 419 <section class="embed"> 420 <div class="container container--small"> 421 <iframe title="Cigarette consumption by region" aria-label="Interactive line chart" id="datawrapper-chart-6i09R" src="https://datawrapper.dwcdn.net/6i09R/9/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="731"></iframe>
421<script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); 422</script>
422 423 </div> 424 </section> 425 426 427<section class="wysiwyg "> 428 <div class="container"> 429 <div class="wysiwyg__content"> 430 <p>A major challenge for tobacco control is the high rates of smoking prevalence among specific marginalized subpopulations within countries. For example, higher cigarette prevalence and consumption are typically associated with lower socioeconomic status, even in low- and medium-HDI countries. These marginalized populations include individuals from certain racial/ethnic groups, persons with mental illness, and, in some countries, the LGBTQ+ community. Targeted tobacco control measures can address these inequities directly. Certain broader measures are also effectiveâfor example, research consistently shows that tobacco taxes reduce consumption in most marginalized groups.</p> 431 432 </div> 433 </div> 434</section> 435 436 437<section class="wysiwyg "> 438 <div class="container"> 439 <div class="wysiwyg__content"> 440 <h5>FDAâs successful anti-smoking campaign to reach the USâs LGBTQ+ community.</h5> 441 442 </div> 443 </div> 444</section> 445 446 447<section class="single-image"> 448 <div class="container container--small"> 449 450 <figure> 451 <img decoding="async" width="1792" height="1862" class="single-image__img" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201792%201862'%3E%3C/svg%3E" alt="Product Sales" data-lazy-src="https://tobaccoatlas.org/wp-content/uploads/2022/04/Screen-Shot-2022-05-13-at-9.55.46-AM.png"/><noscript><img decoding="async" width="1792" height="1862" class="single-image__img" src="https://tobaccoatlas.org/wp-content/uploads/2022/04/Screen-Shot-2022-05-13-at-9.55.46-AM.png" alt="Product Sales"/></noscript> 452 <figcaption class="single-image__caption"></figcaption> 453 </figure> 454 </div> 455</section> 456 457<section class="callout"> 458 <div class="container container--small"> 459 <div class="callout__text"> 460 <p>Smoking in the US LGBTQ+ community is significantly higher than overall adult prevalence. The US Food and Drug Administration implemented a program to reach members of this community better to encourage and support cessation. 461Used social mediaâe.g., Facebook Instagram, Twitter and Tumblr among othersâ to reach a large audience â ~95% of LGBTQ+ and young adults. 462Tailored ads to specific sub-groups. 463Worked with young influencers and sought to tell young peopleâs real stories about tobacco use and cessation. 464Held local events to promote the campaign in the community.</p> 465 </div> 466 </div> 467</section> 468 469<section class="wysiwyg "> 470 <div class="container"> 471 <div class="wysiwyg__content"> 472 <p>To maximize profits, tobacco manufacturers make products that are addictive and attractive. To counter these strategies, governments must implement product standards to make products less addictive and attractive. Strategies include banning characterizing flavors that enhance attractiveness and additives that quicken the body’s nicotine absorption. There is also mounting evidence that limiting nicotine to non-addictive levels may show significant promise. Beyond products standards, market-based policies are also effective, including prohibiting the introduction of new brands and restricting a brand to a single presentation to prevent implicit suggestions of a sub-brandâs reduced harm (e.g., âblueâ is somehow less harmful than âredâ).</p> 473 474 </div> 475 </div> 476</section> 477 478 479 <section class="embed"> 480 <div class="container "> 481 <iframe title="Menthol bans in the world" aria-label="Map" id="datawrapper-chart-iQV4q" src="https://datawrapper.dwcdn.net/iQV4q/4/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="419"></iframe>
481<script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); 482</script>
482 483 </div> 484 </section> 485 486 487<section class="wysiwyg "> 488 <div class="container"> 489 <div class="wysiwyg__content"> 490 <p>The global tobacco industry continues to consolidate through privatization, acquisitions, and mergers: five firms control more than 80% of the global cigarette market. These companies have modernized production and, as a result, factories are employing fewer and fewer workers, decreasing costs, and increasing profitability. When tobacco companies argue that tobacco control policies threaten many manufacturing jobs, it is largely a myth. Most research on tobacco taxes demonstrates that, while the decreased consumption from higher taxes might affect a small number of tobacco manufacturing jobs, the overall effect on employment in the broader economy is typically positive as spending shifts from tobacco to other sectors. This positive effect can be heightened by governmentsâ wise spending in sectors such as health (e.g., Argentina, Mexico, and Pakistan).</p> 491 492 </div> 493 </div> 494</section> 495 496 497<section class="accordion accordion--small"> 498 <div class="container container--small"> 499 <h5 class="accordion__title-main"></h5> 500 <article class="accordion__item"> 501 <h2 class="accordion__title accordion__title-js">References</h3> 502 <div class="accordion__content accordion__content-js"> 503 <div class="accordion__content-wrapper"> 504 <div class="accordion__content-detail"> 505 <p><strong>Consumption (map and regional figure):</strong></p> 506<p>Euromonitor. Passport database (accessed in April 2022).</p> 507<p>GlobalData. 2021 database. <a href="http://www.globaldata.com" target="_blank" rel="noopener">www.globaldata.com.</a></p> 508<p><strong>Menthol:</strong></p> 509<p>Przewoźniak K, Kyriakos CN, Hiscock R, Radu-Loghin C, Fong GT. Effects of and challenges to bans on menthol and other flavors in tobacco products. Tob Prev Cessat. 2021 Nov 15;7:68. doi: 10.18332/tpc/143072.</p> 510<p>Villanti AC, Collins LK, Niaura RS, Gagosian SY, Abrams DB. Menthol cigarettes and the public health standard: a systematic review. BMC Public Health. 2017 Dec;17(1):1-3.</p> 511<p>Villanti AC, Mowery PD, Delnevo CD, Niaura RS, Abrams DB, Giovino GA. Changes in the prevalence and correlates of menthol cigarette use in the USA, 2004â2014. Tobacco control. 2016 Nov 1;25(Suppl 2):ii14-20.</p> 512<p><strong>Reduced nicotine cigarettes:</strong></p> 513<p>Donny EC, White CM. A review of the evidence on cigarettes with reduced addictiveness potential. International Journal of Drug Policy. 2021 Sep 15:103436.</p> 514<p><strong>Smoking prevalence projections:</strong></p> 515<p>WHO global report on trends in prevalence of tobacco use 2000-2025, fourth edition. Geneva: World Health Organization; 2021.</p> 516<p><strong>This Free Life campaign:</strong></p> 517<p>US Food and Drug Administration. 2022. This Free Life Campaign. <a href="https://www.fda.gov/tobacco-products/public-health-education-campaigns/free-life-campaign" target="_blank" rel="noopener">https://www.fda.gov/tobacco-products/public-health-education-campaigns/free-life-campaign</a>. Last accessed 5/3/2022.</p> 518<p><strong>Employment and reduced consumption:</strong></p> 519<p>Cruces, G., Cicowiez, M., Falcone, G., & Puig, J. (2021). Incidence of Tobacco Taxation in Argentina: Employment and Economy-Wide Effects [Report]. CEDLAS. <a href="https://www.tobacconomics.org/files/research/699/research-report-cedlas-tobacco-2020-en.pdf" target="_blank" rel="noopener">https://www.tobacconomics.org/files/research/699/research-report-cedlas-tobacco-2020-en.pdf.</a></p> 520<p>Huesca, L., Sobarzo, H., & Llamas, L. (2021). A General Equilibrium Analysis of the Macroeconomic Impacts of Tobacco Taxation [Report]. CIAD. <a href="https://www.tobacconomics.org/files/research/723/reporte-tabaco-en.pdf" target="_blank" rel="noopener">https://www.tobacconomics.org/files/research/723/reporte-tabaco-en.pdf.</a></p> 521<p>Sabir, M., Saleem, W., Iqbal, M.A., & Aamir, N. (2021). Economic Implications of Cigarette Taxation in Pakistan: An Exploration Through a CGE Model [Report]. SPDC. <a href="https://tobacconomics.org/files/research/726/spdc-rp-cge-report-final.pdf" target="_blank" rel="noopener">https://tobacconomics.org/files/research/726/spdc-rp-cge-report-final.pdf.</a></p> 522 523 </div> 524 </div> 525 </div> 526 </article> 527 528 </div> 529</section> 530 531<section class="cta-newsletter"> 532 <div class="container container--small"> 533 <div class="cta-newsletter__wrapper"> 534 <div class="cta-newsletter__form"> 535 <p>Stay updated. <span>Sign up for our newsletter.</span></p> 536
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class="topics-slider__description">The global tobacco control strategy is framed by the WHO Framework Convention on Tobacco Control (FCTC), a treaty that covers 90% of the worldâs population and includes a comprehensive set of obligations to implement supply- and demand-side measures to end the global tobacco epidemic. </p> 587 </a> 588 </div> 589 <div class="swiper-slide"> 590 <a href="https://tobaccoatlas.org/challenges/youth/"> 591 <h4 class="topics-slider__category">Challenges</h4> 592 <div class="topics-slider__img"> 593 <img width="640" height="694" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20640%20694'%3E%3C/svg%3E" alt="Youth initiation of tobacco use" data-lazy-src="https://tobaccoatlas.org/wp-content/uploads/2022/02/TobaccoAtlas_Mobile_Youth.png"/><noscript><img width="640" height="694" src="https://tobaccoatlas.org/wp-content/uploads/2022/02/TobaccoAtlas_Mobile_Youth.png" alt="Youth initiation of tobacco use"/></noscript> 594 </div> 595 <h3 class="topics-slider__slide-title">Youth</h3> 596 <p class="topics-slider__description">The prevalence of tobacco use among male and/or female young adolescents has either increased or remained high in nearly half of countries that had recent surveys measuring youth use.</p> 597 </a> 598 </div> 599 <div class="swiper-slide"> 600 <a href="https://tobaccoatlas.org/solutions/cessation/"> 601 <h4 class="topics-slider__category">Solutions</h4> 602 <div class="topics-slider__img"> 603 <img width="640" height="694" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20640%20694'%3E%3C/svg%3E" alt="Cessation" data-lazy-src="https://tobaccoatlas.org/wp-content/uploads/2022/03/TobaccoAtlas_Mobile_Cessation.png"/><noscript><img width="640" height="694" src="https://tobaccoatlas.org/wp-content/uploads/2022/03/TobaccoAtlas_Mobile_Cessation.png" alt="Cessation"/></noscript> 604 </div> 605 <h3 class="topics-slider__slide-title">Cessation</h3> 606 <p 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