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1</head><body><div hidden=""><!--$--><!--/$--></div><a href="#main-content" class="absolute left-0 top-0 py-2 px-4 z-50 transform -translate-y-full focus:translate-y-0 transition">Skip to main content</a><header class="nd-Header-root"><nav class="nd-DesktopMenu-root"><div class="nd-DesktopMenu-content"><div class="site-LogoLink"><a href="/" aria-label="The garden" class="site-LogoLink-link" style="mask-image:url('/img/logos/garden.svg');mask-repeat:no-repeat"></a></div><ul class="nd-DesktopMenu-linksContainer"><li><a class="nd-DesktopMenu-link" title="Projects" href="/work"><span>Projects</span></a></li><li><a class="nd-DesktopMenu-link" title="Expertise" href="/expertise"><span>Expertise</span></a></li><li><a class="nd-DesktopMenu-link" title="Team" href="/team"><span>Team</span></a></li><li><a class="nd-DesktopMenu-link" title="Consulting" href="/consulting"><span>Consulting</span></a></li><li><a class="nd-DesktopMenu-link" title="Contact" href="/contact-us"><span>Contact</span></a></li></ul><div class="nd-DesktopMenu-actionsBlock"></div></div></nav><div class="nd-MobileMenu-root" id="nd-MobileMenu"><div class="nd-MobileMenu-header"><div class="nd-MobileMenuHeader-content"><div class="site-LogoLink"><a href="/" aria-label="The garden" class="site-LogoLink-link" style="mask-image:url('/img/logos/garden.svg');mask-repeat:no-repeat"></a></div><button class="nd-MobileMenuHeader-drawerOpenButton" aria-controls="nav" aria-expanded="false" aria-label="Navigation drawer toggle"></button></div></div><div class="nd-MobileMenuDrawer-backdrop" role="presentation"></div></div></header><div id="main-content"></div><main class="page-About"><div class="nd-StackLayout nd-StackLayout-variant-yLargeMenuOffset nd-Layout-light"><div class="site-Hero container-fixed reveal revealable site-Callout"><div class="site-Callout-copy"><span class="site-Callout-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">A strategy, creative and branding agency that helps brands be loved.</span></p></div></span></div></div></div><div class="nd-StackLayout nd-StackLayout-variant-yLarge nd-Layout-neutral"><div class="container-fixed site-Approach"><div class="site-Approach-copy reveal revealable"><h2 class="site-Approach-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Our approach</span></p></div></h2><span class="site-Approach-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="rt-bold">âCreativity is the process of having original ideas that have value. </span></p><p><span class="rt-bold">It is a process; itâs not random.â</span></p><p><sub class="">Sir Ken Robinson, Author and Global Expert on Creativity and Innovation</sub></p></div></span></div><ul class="site-Approach-principles"><li class="site-Approach-principle reveal revealable"><span class="site-Approach-principleVisual"><img alt="" draggable="false" loading="lazy" width="1920" height="1440" decoding="async" data-nimg="1" class="object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_dig_9295c88ad4.webp&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_dig_9295c88ad4.webp&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_dig_9295c88ad4.webp&w=3840&q=75"/></span><div class="site-Approach-principleCopy"><span class="site-Approach-principleSnippet nd-Text nd-Text-plain">Dig</span><span class="site-Approach-principleHeadline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Exploring and defining the strategic opportunity for your brand.</span></p></div></span><span class="site-Approach-principleCaption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">We work closely with your team to assess your situation from every angle, reframing the problem to solve and establishing the strategic foundation to unlock opportunity for your brand and business.</span></p></div></span></div></li><li class="site-Approach-principle reveal revealable"><span class="site-Approach-principleVisual"><img alt="" draggable="false" loading="lazy" width="1714" height="2400" decoding="async" data-nimg="1" class="object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_cultivate_1_6b0422a3e8.webp&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_cultivate_1_6b0422a3e8.webp&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_cultivate_1_6b0422a3e8.webp&w=3840&q=75"/></span><div class="site-Approach-principleCopy"><span class="site-Approach-principleSnippet nd-Text nd-Text-plain">Cultivate</span><span class="site-Approach-principleHeadline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Unlocking and creating the solution.</span></p></div></span><span class="site-Approach-principleCaption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">With the strategic foundation articulated, our expert creative and design team
1s develop the creative platform, brand identity and campaign assets to connect with your customers across every touchpoint.</span></p></div></span></div></li><li class="site-Approach-principle reveal revealable"><span class="site-Approach-principleVisual"><img alt="" draggable="false" loading="lazy" width="1920" height="1180" decoding="async" data-nimg="1" class="object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_thrive_95534a8133.webp&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_thrive_95534a8133.webp&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fexpertise_thrive_95534a8133.webp&w=3840&q=75"/></span><div class="site-Approach-principleCopy"><span class="site-Approach-principleSnippet nd-Text nd-Text-plain">Thrive</span><span class="site-Approach-principleHeadline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Building brand love for the long term</span></p></div></span><span class="site-Approach-principleCaption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Brand love starts inside of an organization and radiates outward. We work with you to effectively activate your brand with internal teams, while also building the long-term road map to build brand consideration, preference and affinity in the real world.</span></p></div></span></div></li></ul></div></div><div class="gap-[144px] md:gap-[256px] nd-StackLayout nd-StackLayout-variant-yLarge nd-Layout-dark"><div class="container-fixed reveal revealable site-Services"><div class="site-Services-intro"><div class="site-Services-introCopy"><h2 class="site-Services-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Our Expertise</span></p></div></h2></div></div><div class="site-Services-products"><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">Brand Strategy</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">We explore and define the strategic opportunity for your brand, delivering foundational outputs like Strategic Prototypes, Brand Architecture and Creative or Design Briefs to ensure every move is purposeful and impactful.</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">Branding & Design</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">We build powerful visual identities and creative platforms that visually express your brandâs story and resonate with people on an emotional level.</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">Communication Planning</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Collaborating with media experts, we develop clear communication strategies that identify your audience and guide them through your marketing funnel, identifying the âjob to doâ and key messages that will drive results at every touchpoint.</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">Workshop Design & Facilitation</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">We design and lead bespoke workshops that help teams solve complex challenges, spark new ideas, and build actionable plans for the future.</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">Advertising & In-House Production</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Our in-house production team brings big ideas to life through out of home, digital, social, film/OLV and experiential campaigns built to drive both brand love and business results.</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">Content Strategy & Development </span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">We create purposeful content strategies and high-quality assets that tell your brandâs story across all platforms, engaging your audience wherever they are.</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">UX Design & Digital Development</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">We design and develop intuitive digital experiences and user-friendly platforms that connect people to your brand seamlessly across the web and mobile..</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">Design Thinking & Innovation</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">We use a human-centered approach, combined with AI tools to help accelerate exploration, to solve core business problems and uncover innovative solutions that keep your brand ahead of the curve.</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-name nd-Text nd-Text-plain">Research & Human Insights</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">From online customer co-creation groups, third party panels and omnibus reports to AI no-code tools, we dive deep into data and human behavior to uncover the meaningful insights that inform your strategy and fuel creative breakthroughs.</span></p></div></span></div></div></div></div><div class="container-fixed reveal revealable nd-Stats-root"><div class="nd-Stats-content"><div class="nd-Stats-copy"><h2 class="nd-Stats-title nd-Text nd-Text-plain">The economic valueâ¨of brand love.</h2></div><ul class="nd-Stats-statsList"><li class="nd-Stats-statItem"><span class="nd-Stats-statItemValue nd-Text nd-Text-plain">25%</span><span class="nd-Stats-statItemDescription nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Greater price premium for loved brands</span></p></div></span></li><li class="nd-Stats-statItem"><span class="nd-Stats-statItemValue nd-Text nd-Text-plain">1.5x</span><span class="nd-Stats-statItemDescription nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">ROI on media investment for loved brands</span></p></div></span></li><li class="nd-Stats-statItem"><span class="nd-Stats-statItemValue nd-Text nd-Text-plain">5x</span><span class="nd-Stats-statItemDescription nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Loved brands recover from economic crises five times faster</span></p></div></span></li></ul></div></div></div><div class="nd-StackLayout nd-StackLayout-variant-yLarge nd-Layout-light"><div class="reveal revealable site-FeaturedProjects"><div class="site-FeaturedProjects-intro site-SectionIntro"><div class="site-SectionIntro-content reveal revealable-group"><div class="site-SectionIntro-heading"><h2 class="site-SectionIntro-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">
1Our work speaks for itself.</span></p></div></h2></div><div class="site-SectionIntro-action"><a class="site-SectionIntro-cta nd-Link nd-Clickable nd-Link-variant-link nd-Clickable-variant-link" href="/work"><span class="nd-Link-label nd-Clickable-label">Our work</span></a></div></div></div><div class="site-ProjectsCarousel"><div class="Carousel-root outline-none"><div class="Carousel-controls" aria-label="Carousel slide control buttons"><button class="Carousel-prev" tabindex="0" aria-label="Go to slide 4" aria-disabled="false"><svg width="20" height="20" viewBox="0 0 20 20" fill="none"><path d="M7.88641 15.665L2.07446 9.99973M2.07446 9.99973L7.88641 4.33441M2.07446 9.99973L17.9252 9.99973" stroke="#101820" stroke-width="1.58508" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><button class="Carousel-next" tabindex="0" aria-label="Go to slide 2" aria-disabled="false"><svg width="20" height="20" viewBox="0 0 20 20" fill="none"><path d="M11.6238 3.84473L17.4358 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1<div class="site-ProjectsCarousel-projectCards" aria-live="polite"><div class="site-ProjectCard active"><h3 class="site-ProjectCard-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Food Banks Canada</span></p></div></h3><span class="site-ProjectCard-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Turning a sports mantra into a mission to end hunger.</span></p></div></span><a class="site-ProjectCard-link" href="/work/food-banks-canada"><span>See project</span></a></div><div class="site-ProjectCard" inert=""><h3 class="site-ProjectCard-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Kobo Colour</span></p></div></h3><span class="site-ProjectCard-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Proving that buying eReaders is no longer black and white.</span></p></div></span><a class="site-ProjectCard-link" href="/work/kobo"><span>See project</span></a></div><div class="site-ProjectCard" inert=""><h3 class="site-ProjectCard-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">RGD Design Thinkers</span></p></div></h3><span class="site-ProjectCard-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Crafting a design system that challenges the system. </span></p><p></p></div></span><a class="site-ProjectCard-link" href="/work/rgd-designthinkers"><span>See project</span></a></div><div class="site-ProjectCard" inert=""><h3 class="site-ProjectCard-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Jack Astorâs</span></p></div></h3><span class="site-ProjectCard-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Bringing the rebel spirit back to an iconic brand.</span></p></div></span><a class="site-ProjectCard-link" href="/work/projects-jack-astors-brand-refresh"><span>See project</span></a></div></div></div></div></div><div class="primary-cta reveal [.nd-CallToAction-content]:revealable nd-CallToAction"><div class="nd-CallToAction-content"><h2 class="nd-CallToAction-headline nd-Text nd-Text-plain">Need some love?</h2><div class="nd-CallToAction-action"><a class="nd-CallToAction-cta nd-Link nd-Clickable nd-Link-variant-link nd-Clickable-variant-link" href="/contact-us"><span class="nd-Link-label nd-Clickable-label">Letâs connect</span></a></div></div></div></main><!--$--><!--/$--><footer class="site-Footer-root"><div class="site-Footer-content"><div class="site-Footer-main"><div class="site-Footer-icon"><svg width="164" height="24" viewBox="0 0 164 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 0.451172V5.28342H6.6205V23.4848H12.2545V5.28342H18.9392V0.451172H0Z" fill="white"></path><path d="M20.4023 0.451172H25.5908V9.02034H25.6862C26.864 7.44181 28.2642 6.50768 30.5244 6.50768C34.089 6.50768 36.1902 9.08473 36.1902 12.7573V23.4848H31.0018V13.8203C31.0018 12.0809 30.1423 10.8889 28.4555 10.8889C26.7363 10.8889 25.5908 12.3386 25.5908 14.368V23.4848H20.4023V0.451172Z" fill="white"></path><path d="M49.0464 13.466C48.8555 11.5011 47.646 10.2447 45.959 10.2447C43.9856 10.2447 42.9668 11.5011 42.617 13.466H49.0464ZM37.4922 15.2058C37.4922 10.2769 40.8978 6.50781 45.8636 6.50781C48.1869 6.50781 50.0332 7.28087 51.4336 8.56954C53.3754 10.3734 54.3301 13.2406 54.2983 16.5911H42.5853C42.9032 18.8138 44.1127 20.199 46.2452 20.199C47.6142 20.199 48.5054 19.587 48.951 18.556H54.0122C53.662 20.0379 52.7068 21.4553 51.2746 22.454C49.9057 23.4205 48.2505 23.9681 46.1817 23.9681C40.8024 23.9681 37.4922 20.199 37.4922 15.2058Z" fill="white"></path><path d="M62.8289 20.7786C60.8558 18.5879 59.7734 15.5598 59.7734 12.0485C59.7734 8.44023 60.9829 5.25118 63.1473 3.06039C65.0254 1.12759 67.6671 0 70.9456 0C76.8026 0 80.3036 3.15705 81.0359 7.9893H75.5612C75.1474 6.12091 73.6195 4.70345 71.1369 4.70345C67.3809 4.70345 65.5028 7.86036 65.5028 12.0485C65.5028 16.2685 67.6671 19.3932 71.2323 19.3932C74.1923 19.3932 75.9433 17.3959 76.1658 15.3666V15.3019H71.9008V11.1141H81.386V23.4846H77.4389L77.1205 20.7142H77.057C75.5613 23.0658 73.3329 23.9999 70.5954 23.9999C67.3487 23.9999 64.707 22.8403 62.8289 20.7786Z" fill="white"></path><path d="M93.2267 17.5896V15.6247C92.5586 15.9791 91.6033 16.2368 90.5532 16.4944C88.5478 16.9453 87.7204 17.4609 87.7204 18.7172C87.7204 20.038 88.675 20.5536 89.9482 20.5536C91.89 20.5536 93.2267 19.3616 93.2267 17.5896ZM82.7227 18.8784C82.7227 15.238 85.5874 14.1428 88.9616 13.6916C92.0171 13.3052 93.0995 12.9829 93.0995 11.8556C93.0995 10.7923 92.4309 10.0836 90.8711 10.0836C89.216 10.0836 88.3884 10.8247 88.2294 12.2097H83.4549C83.5824 9.14936 85.9058 6.54004 90.8393 6.54004C93.2902 6.54004 94.9454 6.99
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