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229      " href="https://www.quantcast.com/resources/blog/AI-in-AdTech"><div class="_imageContainer_1tkj2_27"><div class="_innerImagePanel_1tkj2_31"><img alt="" src="https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F264c4c8868564f468c66e7dda07b828d?format=webp&amp;height=440"/></div><div class="
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235      "><span>Blog</span></div><span><div class="
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244      " href="" tabindex="-1"><span>Read now</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal.svg" alt="External link arrow"/></div></span></div><div class="_innerTextPanel_1tkj2_42"><h4 class="
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247            ">Most AI in AdTech Is Solving the Wrong Problem</h4><div class="
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249      _schemeLightGreyText_13dsd_264
250    "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read.svg" alt="External link arrow"/>5 min read</div></div></a><div class="
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253    "><a class="
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257      " href="https://www.quantcast.com/resources/blog/AI-The-Next-Evolution-in-Performance-Marketing"><div class="
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259      "><div class="
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261        ">Introducing Q: The AI Powering Autonomous Advertising at Quantcast</div><span><div class="
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268      " href="" tabindex="-1"><span>Read now</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal-blue.svg" alt="External link arrow"/></div></span></div><div class="
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270      _schemeLightGreyText_13dsd_264
271    "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read.svg" alt="External link arrow"/>3 min read</div></a><a class="
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275      " href="https://www.quantcast.com/resources/webinars/what-consumer-behavior-tells-us-about-advertising-in-uncertainty-2025"><div class="
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279        ">What Consumer Behavior Tells Us About Advertising in Uncertainty</div><span><div class="
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286      " href="" tabindex="-1"><span>Watch now</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal-blue.svg" alt="External link arrow"/></div></span></div><div class="
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28928 min watch</div></a><a class="
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293      " href="https://www.quantcast.com/resources/blog/explainer-traditional-vs-programmatic-media-buying"><div class="
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295      "><div class="
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297        ">Explainer: Traditional vs. Programmatic Media Buying</div><span><div class="
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304      " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal-blue.svg" alt="External link arrow"/></div></span></div><div class="
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307    "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read.svg" alt="External link arrow"/>5 min read</div></a><a class="
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311      " href="https://www.quantcast.com/resources/blog/programmatic-ads-vs-social-ads-everything-you-need-to-know"><div class="
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315        ">Programmatic Ads vs. Social Ads: Everything You Need to Know</div><span><div class="
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322      " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal-blue.svg" alt="External link arrow"/></div></span></div><div class="
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325    "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read.svg" alt="External link arrow"/>4 min read</div></a></div></div><div class="
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345              ">Setting Standards: Commitment to Marketplace Quality with TAG and IAB UK Recertifications</h4><div class="
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Covering the Basics\",\"https://www.quantcast.com/resources/blog/what-is-adtech-covering-the-basics\",\"Learn the basics about advertising technology to understand how advertisers use tools and software to reach their audience successfully with digital ad campaigns.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F4fc9397472574b9c8d38fcc48243d698\",{\"_45\":184,\"_70\":46,\"_71\":72,\"_73\":185,\"_75\":76,\"_77\":186,\"_79\":23,\"_82\":187,\"_84\":187,\"_188\":189,\"_80\":81,\"_86\":96},\"5 Tips to Drive Programmatic Success\",\"https://www.quantcast.com/resources/blog/5-tips-to-drive-programmatic-success/\",\"Programmatic is dominating digital advertising in Asia-Pacific, so here are five tips to create winning ad campaigns for your business.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6399297564374a138f1f09bf9c648868\",\"imageDescription\",\"5 tips\",{\"_45\":191,\"_70\":46,\"_71\":72,\"_73\":192,\"_75\":76,\"_77\":193,\"_79\":23,\"_82\":194,\"_84\":195,\"_86\":110,\"_80\":52},\"Why Marketplace Quality Matters\",\"https://www.quantcast.com/resources/blog/Why-Marketplace-Quality-Matters\",\"Quantcast supports the adoption of ads.txt and is committed to transparency, brand safety, and preventing fraud within the digital ecosystem.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F325da83862cf4a5ba2ce165f658fd5c4\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7601f3e676224051af88aa3d13bdca82\",{\"_45\":197,\"_70\":46,\"_71\":72,\"_73\":198,\"_75\":76,\"_77\":199,\"_79\":101,\"_82\":200,\"_84\":200,\"_86\":87,\"_80\":81},\"Understanding the Pickup Truck Path to Purchase\",\"https://www.quantcast.com/resources/blog/understanding-the-pickup-tru
585ck-path-to-purchase\",\"The pickup path to purchase is accelerating, so now is the time to learn about buyers' specific purchase triggers, key demographics, and preferred devices when shopping for trucks.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F99c729d1ee2b4b1dae2a4eda8c017f90\",{\"_45\":202,\"_70\":46,\"_71\":72,\"_73\":203,\"_75\":76,\"_77\":151,\"_79\":23,\"_82\":204,\"_84\":204,\"_86\":152,\"_80\":147},\"Get Started with Cookieless Advertising in 3 Easy Steps\",\"https://www.quantcast.com/resources/blog/get-started-with-cookieless-advertising-in-3-easy-steps\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8a70da1610734f58801a0b115aa63c69\",{\"_45\":206,\"_70\":46,\"_71\":72,\"_73\":207,\"_75\":76,\"_77\":208,\"_79\":23,\"_86\":171,\"_80\":111},\"Effective Campaigns Start With Knowing What and How to Measure\",\"https://www.quantcast.com/resources/blog/effective-campaigns-start-with-knowing-what-and-how-to-measure\",\"How should businesses go about measuring the effectiveness of their ad campaigns, particularly as the cookieless future is about to change everything?\",{\"_45\":210,\"_70\":46,\"_71\":72,\"_73\":211,\"_75\":76,\"_77\":212,\"_79\":23,\"_82\":213,\"_84\":214,\"_86\":171,\"_80\":81},\"Ruled by the Click, Part 2: Phishing for Clicks\",\"https://www.quantcast.com/resources/blog/ruled-by-the-click-part-2-phishing-for-clicks\",\"Online advertising needs safer and better metrics for success. How can we disconnect the click from clickbait while gaining the benefits of personalization and consumer trust?\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc0e3568ad0c94b6b812c89373565a3fb\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F112d07d277504d25999ace116945b35e\",{\"_45\":216,\"_70\":46,\"_71\":72,\"_73\":217,\"_75\":76,\"_77\":218,\"_79\":101,\"_84\":219,\"_82\":220,\"_86\":171,\"_80\":221},\"Ruled by the Click: You Can’t Measure Display With a Yardstick or Clicks\",\"https://www.quantcast.com/resources/blog/ruled-by-the-click-you-cant-measure-display-with-a-yardstick-or-clicks\",\"Online advertising can’t be measured by a ruler, but we do need to set metrics for success. If clicks don’t work for display, how can we effectively measure the impact of an ad on conversions?\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F182602c9627d4fa29e9d0330cb15735b\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Feef71a51ab8c40779bf26b464572cf8d\",9,{\"_45\":223,\"_70\":46,\"_71\":72,\"_73\":224,\"_75\":76,\"_77\":225,\"_79\":101,\"_82\":226,\"_84\":227,\"_86\":164,\"_80\":81},\"Enhancing Value of Programmatic Trading with AI-Powered Tech\",\"https://www.quantcast.com/resources/blog/enhancing-the-value-of-programmatic-trading-with-AI-powered-tech\",\"Get an insider perspective on the challenges facing programmatic traders and what they value in an adtech partner.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F04c0fb0fb22443edb2ca88ce462f1d09\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fad1af44ad0ec4103b7789cc8a6c144db\",{\"_45\":229,\"_70\":46,\"_71\":72,\"_73\":230,\"_75\":76,\"_77\":231,\"_79\":23,\"_82\":232,\"_84\":232,\"_86\":171,\"_80\":111},\"Understanding Incrementality Testing\",\"https://www.quantcast.com/resources/blog/measuring-more-understanding-incrementality-testing\",\"Learn the basics about incrementality testing to understand why marketers use it as a successful measurement tool.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5f2d132b32a94195b7383684395b3f71\",{\"_45\":234,\"_70\":46,\"_71\":72,\"_73\":235,\"_75\":76,\"_77\":236,\"_79\":101,\"_82\":237,\"_84\":237,\"_86\":171,\"_80\":122},\"The Demographics of Clicking\",\"https://www.quantcast.com/resources/blog/the-demographics-of-clicking\",\"Clicks usually don’t lead to conversions, so when are clicks a good metric to use as a campaign performance indicator?\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3de9f03ccede49199c2e835d60a9927e\",{\"_45\":239,\"_70\":46,\"_71\":72,\"_73\":240,\"_75\":76,\"_77\":241,\"_79\":23,\"_82\":242,\"_84\":243,\"_80\":137,\"_86\":110}
585,\"Matching Creative with Marketing Funnel Messaging\",\"https://www.quantcast.com/resources/blog/tips-for-matching-creative-with-marketing-funnel-messaging\",\"Learn how to tailor your creatives to their specific role in the marketing funnel and measure the impact of your ad campaign.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F49da731614d94bf8b4f100f0141de768\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbafc34085cf04aa4bc0411e647a2242d\",{\"_45\":245,\"_70\":46,\"_71\":72,\"_73\":246,\"_75\":76,\"_77\":247,\"_79\":23,\"_82\":248,\"_84\":249,\"_86\":164,\"_80\":122},\"AI In Programmatic Advertising: Here’s What You Need To Know\",\"https://www.quantcast.com/resources/blog/ai-in-programmatic-advertising\",\"Learn how AI is improving programmatic advertising with smarter predictive targeting. See case studies on how Quantcast improved campaign results.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F557a1171cc384d229ac9daeacd172237\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F86b410df48b64bb38c47f8bc6bd26524\",{\"_45\":251,\"_70\":46,\"_71\":72,\"_73\":252,\"_75\":76,\"_77\":253,\"_79\":101,\"_82\":254,\"_84\":255,\"_80\":147,\"_86\":96},\"Save Time and Increase Performance with the Quantcast Platform\",\"https://www.quantcast.com/resources/blog/how-to-save-time-and-increase-performance-with-the-quantcast-platform\",\"Find out how organizations were able to achieve 50% more productivity by adopting the Quantcast Platform, according to Forrester’s TEI report.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fe8775b306ffb40a09d02a835a028c266\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F10fdad055ae74e2e8c2323767daf7dde\",{\"_45\":257,\"_70\":46,\"_71\":72,\"_73\":258,\"_75\":76,\"_77\":259,\"_79\":23,\"_84\":260,\"_82\":261,\"_80\":147,\"_86\":177},\"Taking the Gaming World by Storm with Dune: Awakening\",\"https://www.quantcast.com/resources/blog/how-funcom-quantcast-took-the-gaming-world-by-storm-with-duneawakening\",\"Over 265,000 members of the gaming community gathered in Cologne, Germany, for 2022’s gamescom, the world’s largest gaming convention.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2da89bbddeea4835a554e97df161bea7\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F575e11afe5a741c8b7bf6758e4b46922\",{\"_45\":263,\"_70\":46,\"_71\":72,\"_73\":264,\"_75\":76,\"_77\":265,\"_79\":23,\"_86\":171,\"_80\":95},\"Alphabet Soup: The A-F-Cs of Brand Lift\",\"https://www.quantcast.com/resources/blog/alphabet-soup-the-a-f-cs-of-brand-lift\",\"To understand the impact of a creative, brand lift survey questions that measure ad recall and awareness, familiarity and favorability, and consideration and competitors are key.\",{\"_45\":267,\"_70\":46,\"_71\":72,\"_73\":268,\"_75\":76,\"_77\":269,\"_79\":23,\"_82\":270,\"_84\":271,\"_86\":272,\"_80\":81},\"Programmatic Advertising for the Travel Industry: An In-Depth Guide\",\"https://www.quantcast.com/resources/blog/programmatic-advertising-for-travel-industry\",\"Learn how programmatic advertising helps travel advertisers reach the right audience, enhance campaigns, and boost bookings with precise, data-driven targeting.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3658bef19e6b42b8b5c172ac9eccf5b6\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F680d01ce26224098ab67414113777b06\",\"Travel\",{\"_45\":274,\"_70\":46,\"_71\":72,\"_73\":275,\"_75\":76,\"_77\":276,\"_79\":23,\"_82\":277,\"_84\":278,\"_86\":164,\"_80\":111},\"5 Ways AI Is Changing Marketing\",\"https://www.quantcast.com/resources/blog/5-ways-ai-is-changing-marketing\",\"With AI and machine learning, marketers can better understand their audience and what they’re looking for.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8f8bf47
585572e1482caa17cc16f3a3bf94\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5952dc218b464fcca125aad083d9fdfd\",{\"_45\":280,\"_70\":46,\"_71\":72,\"_73\":281,\"_75\":76,\"_77\":282,\"_79\":101,\"_82\":283,\"_84\":284,\"_86\":177,\"_80\":111},\"Why Marketers Should Expand and Diversify Their Ad Mix with CTV\",\"https://www.quantcast.com/resources/blog/8-reasons-why-marketers-should-expand-and-diversify-their-ad-mix-with-ctv\",\"Savvy marketers can gain significant advantages with an omnichannel marketing strategy that includes CTV and OTT.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F21cf309f88e54b0484d8d3fe4438c76c\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fac7ef502d74b4a2b98a972fce6f47483\",{\"_45\":286,\"_70\":46,\"_71\":72,\"_73\":287,\"_75\":76,\"_77\":288,\"_79\":23,\"_82\":289,\"_84\":290,\"_86\":291,\"_80\":122},\"Why Marketers Shouldn’t Fear Cookieless Advertising\",\"https://www.quantcast.com/resources/blog/why-marketers-shouldnt-fear-cookieless-advertising\",\"Learn how to embrace cookieless advertising by following these steps.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa22e28e270474fcea4a953edf146392f\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F221bae68ee184a0a913a612502797fd4\",\"AI \u0026 Technology, Cookieless\",{\"_45\":293,\"_70\":46,\"_71\":72,\"_73\":294,\"_75\":76,\"_77\":295,\"_79\":101,\"_82\":296,\"_84\":297,\"_80\":81,\"_86\":164},\"How Programmatic Traders Can Transform Campaign Performance\",\"https://www.quantcast.com/resources/blog/5-ways-programmatic-traders-can-transform-campaign-performance\",\"Learn how programmatic traders can leverage the Quantcast Platform to maximize campaign performance.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd20ab3dc10c941c3b0392770b7956aef\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5a176ca3b08444f2aebb10d3670828e3\",{\"_45\":299,\"_70\":300,\"_71\":72,\"_73\":301,\"_75\":302,\"_77\":303,\"_79\":23,\"_82\":304,\"_84\":305,\"_86\":306},\"Mind the Addressability Gap Guide\",\"Guide\",\"https://www.quantcast.com/resources/guide/mind-the-addressability-gap-guide\",\"Download\",\"A Programmatic Strategy for the Cookieless Present\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa93e40d3125f40769f53f53e3bb70d1c\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F4cb65f2ad5b7472f8c8d2de150a18c3b\",\"AI \u0026 Technology, Cookieless, Marketing Challenges \u0026 Trends\",{\"_45\":308,\"_70\":309,\"_71\":72,\"_73\":310,\"_75\":311,\"_77\":312,\"_79\":23,\"_82\":313,\"_84\":314,\"_188\":315,\"_86\":152,\"_80\":316},\"Google's Cookie Deprecation U-Turn\",\"Podcast\",\"https://www.exchangewire.com/ew-podcast/quantcasts-amit-kotecha-on-googles-cookie-deprecation-u-turn/\",\"Listen\",\"Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff699009f8d8d4f7987766ab49aab7e22\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fed3dbf9ef7e0488b9b7911949f808988\",\"MadTech Podcast imagery\",27,{\"_45\":318,\"_70\":46,\"_71\":72,\"_73\":319,\"_75\":76,\"_77\":320,\"_79\":23,\"_82\":321,\"_84\":322,\"_86\":323,\"_80\":147},\"Using AI to Decode Buyer Signals and Boost Ticket Sales on the Open Web\",\"https://www.quantcast.com/resources/blog/using-ai-to-decode-buyer-signals-and-boost-ticket-sales-on-the-open-web\",\"With a demand-side platform (DSP), you can apply AI and ML to real-time data and find the people most likely to convert.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9d1e0f9203e140668f6cb3769a1186c3\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F07c5aa95ea3347b08e8799c1677ea5f9\",\"Ticketing \u0026 Events, AI \u0026 Technology\",{\"_45\":325,\"_70\":46,\"_71\":72,\"_73\":326,\"_75\":76,\"_77\":327,\"_79\":101,\"_82\":328,\"_84\":329,\"_80\":330,\"_86\":96},\"Quantcast Named a DSP Leader in G2 Summer 2024 Report\",\"https://www.quantcast.com/resources/blog/quantcast-named-a-dsp-leader-in-g2-summer-2024-report\",\"Quantcast been named a “leader” in the DSP category of the Summer 2024 G2 Grid® for Display Advert
585ising.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa5c45c9bcc4c44cc80745d7eec961fd6\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ffb1d1fd97f0348b5a6d982af91698e56\",1,{\"_45\":332,\"_70\":46,\"_71\":72,\"_73\":333,\"_75\":76,\"_77\":334,\"_79\":23,\"_82\":335,\"_84\":336,\"_86\":337,\"_80\":81},\"Hitting the Right Note: Amplifying Ticket Sales for Festivals\",\"https://www.quantcast.com/resources/blog/hitting-the-right-note-amplifying-ticket-sales-for-festivals\",\"Learn how programmatic advertising, powered by a DSP, can target the right audiences to maximize ticket sales and make your festival a success.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F63d33437753c4aeca1060fc48104f14f\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd372b220fba94f9a9a101d416642bfe6\",\"Ticketing \u0026 Events\",{\"_45\":339,\"_70\":46,\"_71\":72,\"_73\":340,\"_75\":76,\"_77\":341,\"_79\":101,\"_82\":342,\"_84\":343,\"_86\":344,\"_80\":147},\"5 Reasons Why Independent Agencies Should Choose Quantcast for Programmatic Advertising\",\"https://www.quantcast.com/resources/blog/5-reasons-why-independent-agencies-should-choose-quantcast-for-programmatic-advertising\",\"For independent agencies, the need for effective, scalable, and accessible programmatic solutions is more crucial than ever.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5e68e5a40bfd45e4b37bbfb9028ce7bf\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2dbf090635f645d18d6582f7b55e498c\",\"AI \u0026 Technology, Independent Agencies\",{\"_45\":346,\"_70\":46,\"_71\":72,\"_73\":347,\"_75\":76,\"_77\":348,\"_79\":23,\"_82\":349,\"_84\":350,\"_86\":351,\"_80\":122},\"Staying Ahead of the Curve: Future-Proof Strategies for Independent Agencies\",\"https://www.quantcast.com/resources/blog/staying-ahead-of-the-curve-future-proof-strategies-for-independent-agencies\",\"Here’s how independent agencies can navigate rapid digital changes and remain at the forefront of the industry with real-time data and AI-powered technology.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F23452e7353d942e8a96c5117460c1873\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fe2aa78d0f0f6428e8108b6e5528d1ba5\",\"AI \u0026 Technology, Independent Agencies, Marketing Challenges \u0026 Trends\",{\"_45\":353,\"_70\":46,\"_71\":72,\"_73\":354,\"_75\":76,\"_77\":355,\"_79\":101,\"_82\":356,\"_84\":357,\"_86\":358,\"_80\":81},\"Winning Strategies for Independent Agencies to Compete with Industry Giants\",\"https://www.quantcast.com/resources/blog/winning-strategies-for-independent-agencies-to-compete-with-industry-giants\",\"By accessing the same powerful technology and tools as the big players, independent agencies can optimize campaigns, achieve better ROI, and scale growth.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F89eacf60e4dd406ba583147efef513c4\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fac69292bf2924b9f8e35cb9fe7c8e6b9\",\"Independent Agencies\",{\"_45\":360,\"_70\":46,\"_71\":72,\"_73\":361,\"_75\":76,\"_77\":362,\"_79\":23,\"_82\":363,\"_84\":364,\"_86\":337,\"_80\":147},\"The Sound of Success: Boosting Ticket Sales for Theatre \u0026 Family-Friendly Events\",\"https://www.quantcast.com/resources/blog/the-sound-of-success-boosting-ticket-sales-for-theatre-and-family-friendly-events\",\"Learn how programmatic omnichannel advertising using a DSP can help family-friendly theatre and event organizers reach the right audiences.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fdaf63f179d654d15a9c124031cad93ba\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa2cfb085419049c3a4aa42969d998447\",{\"_45\":366,\"_70\":46,\"_71\":72,\"_73\":367,\"_75\":76,\"_77\":368,\"_79\":23,\"_82\":369,\"_84\":370,\"_86\":358,\"_80\":111},\"How Independent Agencies Can Win More Business with Quantcast Insights\",\"https://www.quantcast.com/resources/blog/how-independent-agencies-can-win-more-business-with-quantcast-insights\",\"Learn how Quantcast's audience insights can help independent agencies to create more effective campaigns with a higher return on investment.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6e9ce15bf03646caa33
585caf831175901b\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbb6e5e9617fa4edfab82613b7c685a35\",{\"_45\":372,\"_70\":46,\"_71\":72,\"_73\":373,\"_75\":76,\"_77\":374,\"_79\":23,\"_82\":375,\"_84\":376,\"_86\":377,\"_80\":81},\"Why TikTok Alone Won’t Cut It: Future-Proof Your Strategy for Long-Term Success\",\"https://www.quantcast.com/resources/blog/why-tik-tok-alone-wont-cut-it-future-proof-your-strategy-for-long-term-success\",\"To ensure long-term brand consistency, it’s important for DTC retail advertisers to create cohesive campaigns across multiple platforms and channels.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2e4747c68ddb447e9b2102a3b0801c4c\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff4fcb43a743b472fbc653733b8f89bde\",\"DTC Retail, Omnichannel\",{\"_45\":379,\"_70\":46,\"_71\":72,\"_73\":380,\"_75\":76,\"_77\":381,\"_79\":101,\"_82\":382,\"_84\":383,\"_86\":377,\"_80\":111},\"Complement Your DTC Social and Search Strategy with Open Web Advertising\",\"https://www.quantcast.com/resources/blog/complement-your-dtc-social-and-search-strategy-with-open-web-advertising\",\"By expanding reach across channels, DTC retailers can lower their CAC and increase their CLV.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2fd39cf4138b4e65b4664407fcab2e49\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F71d19a250eeb4ee2a8eefd0981ffca58\",{\"_45\":385,\"_70\":46,\"_71\":72,\"_73\":386,\"_75\":76,\"_77\":387,\"_79\":23,\"_82\":388,\"_84\":389,\"_80\":81,\"_86\":96},\"What Makes the Quantcast Platform a Next-Generation DSP 2.0\",\"https://www.quantcast.com/resources/blog/what-makes-the-quantcast-platform-a-next-generation-dsp-2-0\",\"Find out what makes the Quantcast Platform effective and efficient, driving a 44% increase in customer conversions and a 50% time savings, compared to traditional DSPs. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2b540e0d33734391954a97ca3677ca9a\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd93269c278cb4011a39559911028bd64\",{\"_45\":391,\"_70\":46,\"_71\":72,\"_73\":392,\"_75\":76,\"_77\":393,\"_79\":23,\"_82\":394,\"_84\":395,\"_80\":81,\"_86\":377},\"Turn Cart Abandoners into Loyal Shoppers: Win Back Sales with Omnichannel Programmatic Advertising\",\"https://www.quantcast.com/resources/blog/turning-cart-abandoners-into-loyal-shoppers-win-back-sales-with-omnichannel-programmatic-advertising\",\"Leverage omnichannel programmatic advertising to re-engage potential buyers across the web and bring them back to complete the sale.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7343fa5847d0430d8fd352adef3ad2fa\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fcf404428b59e4ee39e6944017f548282\",{\"_45\":397,\"_70\":46,\"_71\":72,\"_73\":398,\"_75\":76,\"_77\":399,\"_79\":23,\"_82\":400,\"_84\":400,\"_80\":147,\"_86\":164},\"7 Features to Consider When Choosing an Adtech Platform\",\"https://www.quantcast.com/resources/blog/7-features-to-consider-when-choosing-an-adtech-platform\",\"Look for these essential features to find the right adtech platform to help you thrive in a cookieless world.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9f88d556bc68440bb485c509f65c07ce\",{\"_45\":402,\"_70\":46,\"_71\":72,\"_73\":403,\"_75\":76,\"_77\":404,\"_79\":101,\"_82\":405,\"_84\":406,\"_86\":337,\"_80\":81},\"Stand Out in a Crowded Space: Creative Tactics to Win Consumer Attention for Sporting Events\",\"https://www.quantcast.com/resources/blog/creative-strategies-to-win-consumer-attention-for-sporting-events\",\"Dive into creative tactics that help sporting events stand out—and how a demand-side platform (DSP) can make the process seamless and effective.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc7bb6f62bcbb41cf8c9fb58d02d09c0a\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F4
5851053517a34b4fa083ae187c02da40a5\",{\"_45\":408,\"_70\":46,\"_71\":72,\"_73\":409,\"_75\":76,\"_77\":410,\"_79\":23,\"_82\":411,\"_84\":412,\"_86\":413,\"_80\":111},\"Beyond Facebook, TikTok, and Instagram: Programmatic Full-Funnel Strategies to Drive Ticket Sales\",\"https://www.quantcast.com/resources/blog/beyond-facebook-tiktok-and-instagram-programmatic-full-funnel-strategies-to-drive-ticket-sales\",\"Here’s how event marketers can use AI technology to tap into new opportunities outside of social, with measurable results.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6c37a01fba354d7fb17dc200d20b5847\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3cdc937857b24106b5dc954fe800702c\",\"Ticketing \u0026 Events, Marketing Challenges \u0026 Trends\",{\"_45\":415,\"_70\":46,\"_71\":72,\"_73\":416,\"_75\":76,\"_77\":417,\"_79\":101,\"_82\":418,\"_84\":419,\"_86\":420,\"_80\":81},\"From Free Trial to Lifelong Customer: Boost Repeat Purchases and Maximize LTV\",\"https://www.quantcast.com/resources/blog/from-free-trial-to-lifelong-customer-boost-repeat-purchases-and-maximize-ltv\",\"Leverage data and marketing to stay top-of-mind, drive repeat purchases, and build long-term loyalty.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8c26cf5ed4f646a182edb7f14471834f\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6464af48adbc4e6fbb7eec28c63ca1e7\",\"DTC Retail\",{\"_45\":422,\"_70\":46,\"_71\":72,\"_73\":423,\"_75\":76,\"_77\":424,\"_79\":23,\"_82\":425,\"_84\":426,\"_86\":420,\"_80\":81},\"Retargeting Delivers Quick Wins, But Prospecting Builds Long-Term Brand Success\",\"https://www.quantcast.com/resources/blog/retargeting-delivers-quick-wins-but-prospecting-builds-long-term-brand-success\",\"To build long-term brand success, retail marketers need a balance of retargeting and prospecting.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc3156d14a0cf4aba9debcc3e225de36e\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa324ea747a1e47219eb0c3caec7a0361\",{\"_45\":428,\"_70\":46,\"_71\":72,\"_73\":429,\"_75\":76,\"_77\":430,\"_79\":101,\"_82\":431,\"_84\":432,\"_80\":147,\"_86\":337},\"Front Row Access: How Quantcast's Integration with Ticketmaster Boosts Ticket Sales\",\"https://www.quantcast.com/resources/blog/front-row-access-how-quantcasts-integration-with-ticketmaster-boosts-sales\",\"Quantcast’s integration with Ticketmaster is a solution designed to help event marketers tap into the full potential of digital advertising.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9234a3329c1b486999ff9d5ee654edf3\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9a5a205c3a92426c81c1136239714741\",{\"_45\":434,\"_70\":46,\"_71\":72,\"_73\":435,\"_75\":76,\"_77\":436,\"_79\":23,\"_82\":437,\"_84\":438,\"_86\":439,\"_80\":81},\"Omnichannel Retail Advertising: Connect with Shoppers Across Every Touchpoint\",\"https://www.quantcast.com/resources/blog/omnichannel-retail-advertising-connecting-with-shoppers-across-every-touchpoint\",\"Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8544b9f45a294374af600ddc7821f9e7\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7d89fbd570b7464fa622ec69ce846539\",\"Omnichannel, DTC Retail\",{\"_45\":441,\"_70\":300,\"_71\":72,\"_73\":442,\"_75\":302,\"_77\":443,\"_79\":101,\"_82\":444,\"_84\":445,\"_188\":446,\"_86\":447},\"AI and Audience Addressability Guide\",\"https://www.quantcast.com/resources/guide/ai-and-addressability-playbook\",\"How marketers are using AI to improve addressability, targeting, and measurement\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F19dcb91cf4f5438fad2d56e5ad6e357a\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff84fcecc1e2a4998a9d380060bc591bc\",\"Image of a book mockup with ai \u0026 addressability title on the front cover\",\"Cookieless, AI \u0026 Technology, Marketing Challenges \u0026 Trends\",{\"_45\":449,\"_70\":46,\"_71\":72,\"_73\":450,\"_75\":76,\"_77\":451,\"_79\":23,\"_82\":452,\"_84\":453,\"_80\":95,\"_86\":96},\"Inside the Quantcast Platform: Planning and Activating Your Ad Campaigns\",\"https://www.quantcast.com/resources/blog/inside-the-quantcast-platform-planning-and-activating-your-a
585d-campaigns\",\"Capture a holistic picture of audience behaviors, discovering valuable insights with psychographic, browsing interest, and attitudinal data to elevate your marketing strategies. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F43c4084e3ee24a5f96259e22b5eb4d41\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9032a2432b944e0098f7ccf5f0512bdb\",{\"_45\":455,\"_70\":46,\"_71\":72,\"_73\":456,\"_75\":76,\"_77\":457,\"_79\":101,\"_82\":458,\"_84\":459,\"_86\":460,\"_80\":81},\"DSP 101 for Independent Agencies: Get the Most Out of Programmatic Advertising\",\"https://www.quantcast.com/resources/blog/dsp-101-for-independent-agencies-getting-the-most-out-of-programmatic-advertising\",\"Learn why a demand side platform (DSP) is critical for effective, scalable advertising for independent agencies.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3f6d515587194ee496295a12fa8a5267\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc1ddeea9a17940e79f8f568980662916\",\"Independent Agencies, AI \u0026 Technology\",{\"_45\":462,\"_70\":300,\"_71\":72,\"_73\":463,\"_75\":302,\"_77\":464,\"_79\":23,\"_82\":465,\"_84\":466,\"_86\":467},\" Future of Cookieless Measurement \",\"https://www.quantcast.com/resources/guide/future-of-cookieless-measurement\",\"Learn about cookieless solutions for advertising and measurement in a post-cookie world.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F34241a4c73404d1ea4767f6e32772150\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F1d340ac773ae4bf4a30d591b28d00a7e\",\"Cookieless, AI \u0026 Technology\",{\"_45\":469,\"_70\":46,\"_71\":72,\"_73\":470,\"_75\":76,\"_77\":471,\"_79\":23,\"_82\":472,\"_84\":473,\"_80\":81,\"_86\":337},\"Optimize Last-Minute Ticket Sales with High-Performance Ads\",\"https://www.quantcast.com/resources/blog/optimizing-last-minute-ticket-sales-with-high-performance-ads\",\"Explore how demand-side platforms (DSPs) can help ticket sellers connect with buyers at the perfect moment.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2479bf303faf476f82a23bb1d743de7c\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9a26a53cf97743d2b1fbd956d84ead46\",{\"_45\":475,\"_70\":476,\"_71\":72,\"_73\":477,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":480,\"_86\":481,\"_82\":482,\"_84\":482},\"Understanding the impact of your programmatic campaigns:\",\"Webinar\",\"/resources/webinars/understanding-the-impact-of-your-programmatic-campaigns\",\"Watch now\",\"Watch\",17,\"Marketing Challenges \u0026 Trends, AI \u0026 Technology, Webinar\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fca6e082af2bb4efc908c7b14538336bc\",{\"_45\":484,\"_70\":46,\"_71\":72,\"_73\":485,\"_75\":76,\"_77\":486,\"_79\":101,\"_82\":487,\"_84\":488,\"_80\":122,\"_86\":96},\"Going Beyond a Demand-Side Platform (DSP)\",\"https://www.quantcast.com/resources/blog/going-beyond-a-demand-side-platform-dsp/\",\"What is a demand-side platform? Learn the DSP basics and what makes the Quantcast Platform a next-generation DSP 2.0.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F91c7dea265a441349d0a1f25ebaba585\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ffb6392f313114f959459e5aafe29f549\",{\"_45\":490,\"_70\":491,\"_71\":72,\"_73\":492,\"_75\":478,\"_77\":493,\"_79\":101,\"_82\":494,\"_84\":495,\"_188\":496,\"_86\":177,\"_80\":316},\"Omnichannel Marketing Mastery\",\"Video\",\"https://www.quantcast.com/resources/video/omni-channel-marketing-mastery\",\"Find out how to address the typical pitfalls and highlights for successful strategies to enhance omnichannel approach\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F73edfdb571f0443fbd6982f17f38135b\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F94f6aeff52164d56afd5247f7706c781\",\"Illustration of a hand on a mobile with omnichannel icons \",{\"_45\":498,\"_70\":300,\"_71\":72,\"_73\":499,\"_75\":302,\"_77\":500,\"_79\":101,\"_82\":501,\"_84\":502,\"_188\":503,\"_86\":504},\"DTC Growth Playbook\",\"https://www.quantcast.com/resources/guide/dtc-growth-playbook\",\"Download this playbook to see how you can grow your business.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8876289e3866497b8f30dea5463ef4d5\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F44288835c6cd4c6e85a26640b4677bc3\",\"Illustration of a shopping basket with a tablet behind showing a website and icons displayed around \",\"DTC Retail, AI \u0026 Technology, Omnichannel\",{\"_45\":506,\"_70\":46,\"_71\":72,\"_73\":507,\"_75\":76,\"_77\":508,\"_79\":23,\"_82\":509,\"_84\":510,\"_80\":147,\"_86\":511},\"Why the Quantcast Platform is the ChatGPT of Advertising\",\"https://www.quantcast.com/resources/blog/why-the-quantcast-platform-is-the-c
585hatgpt-of-advertising\",\"The Quantcast Advertising Platform helps marketers save time and resources while delivering maximum results.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8ab0e2b5b29f43cda4916cb27e7b889a\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fec8fa73959cd42218834bedaff78ae85\",\"Marketing Challenges \u0026 Trends, AI \u0026 Technology\",{\"_45\":513,\"_70\":46,\"_71\":72,\"_73\":514,\"_75\":76,\"_77\":515,\"_79\":23,\"_82\":516,\"_84\":517,\"_188\":518,\"_80\":147,\"_86\":519},\"Beyond Social: How to Reach New Ticket Buyers with Open Web Advertising\",\"https://www.quantcast.com/resources/blog/beyond-social-how-to-reach-new-ticket-buyers-with-open-web-advertising\",\"Revolutionize your ticket sales strategy by going beyond social media to reach more ticket buyers.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa36d447d306f41d2a101b01785543a97\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa011fa825efe425d8c6b76a2e0c69ef2\",\"tickets\",\"Ticketing \u0026 Events, Omnichannel\",{\"_45\":521,\"_70\":46,\"_71\":72,\"_73\":522,\"_75\":76,\"_77\":523,\"_79\":101,\"_82\":524,\"_84\":525,\"_86\":177,\"_80\":147},\"How TikTok’s US Outage Impacted Advertising: Key Takeaways for Marketers\",\"https://www.quantcast.com/resources/blog/how-tiktoks-us-outage-impacted-advertising-key-takeaways-for-marketers\",\"TikTok's outage reinforces the need for marketers to take an omnichannel strategy. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc572023c4c0f4e2fa9a32f43c61ae6a5\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F22bac2b4994c4484ad36666d39ed07f7\",{\"_45\":527,\"_70\":46,\"_71\":72,\"_73\":528,\"_75\":76,\"_77\":529,\"_79\":23,\"_82\":530,\"_84\":531,\"_86\":532,\"_80\":111},\"Top Digital Advertising Strategies for 2025 (and Beyond)\",\"https://www.quantcast.com/resources/blog/top-digital-advertising-strategies-for-2025-and-beyond\",\"Discover the top 2025 digital advertising strategies advertisers can adopt to boost engagement, drive conversions, and improve ROI on ad spend. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F13b47813e5f749b5a82f9f8d098b08df\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff3cabd18f26b4747b52cb5e935c33872\",\"Marketing Challenges \u0026 Trends, Cookieless, Omnichannel\",{\"_45\":534,\"_70\":46,\"_71\":72,\"_73\":535,\"_75\":76,\"_77\":536,\"_79\":101,\"_82\":537,\"_84\":538,\"_188\":539,\"_80\":81,\"_86\":177},\"Unlock New Customers: How Video and CTV Ads Shine on the Open Web\",\"https://www.quantcast.com/resources/blog/unlock-new-customers-how-video-and-ctv-ads-shine-on-the-open-web\",\"If you’re already seeing success with video and CTV ads on social platforms, it’s time to extend that success to the open web.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F42679d36b67142cc82137005a71c45f3\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fada2d667c7f44e67a127acd11b76dc93\",\"tv on stand\",{\"_45\":541,\"_70\":46,\"_71\":72,\"_73\":542,\"_75\":76,\"_77\":543,\"_79\":23,\"_82\":544,\"_84\":545,\"_86\":152,\"_80\":147},\"Quantcast Love Stories: Cupid’s Arrow Finds Consumers with Data Insights\",\"https://www.quantcast.com/resources/blog/quantcast-love-stories-cupids-arrow-finds-consumers-with-data-insights\",\"Find out how Quantcast acts as a digital matchmaker between brands and consumers. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6d80b066c4d5415d8b3aa7b296638f6d\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6dd662a74d114339bc12bcf6769439c9\",{\"_45\":547,\"_70\":46,\"_71\":72,\"_73\":548,\"_75\":76,\"_77\":549,\"_79\":101,\"_82\":550,\"_84\":551,\"_80\":52,\"_86\":110},\"Landing Page Best Practices: How to Optimize for Higher Conversions\",\"https://www.quantcast.com/resources/blog/landing-page-best-practices-how-to-optimize-for-higher-conversions\",\"Learn the best landing page optimization strategies to increase conversions.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fe017f19c96a34207a008100ca3969eee\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5e4c19a0a14b43b5aa739b4f0b4365c7\",{\"_45\":553,\"_70\":46,\"_71\":72,\"_73\":554,\"_75\":76,\"_77\":555,\"_79\":23,\"_82\":556,\"_84\":557,\"_188\":558,\"_80\":81,\"_86\":177},\"Mythbusting Omnichannel: Why True Omnichannel Is More Than Just Supply\",\"https://www.quantcast.com/resources/blog/mythbusting-omnichannel-why-true-omnichannel-is-more-than-just-supply\",\"Learn why true omnichannel starts with audie
585nce, not inventory. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fda723ed72c1b421192fa8b3b814b6e50\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fee896d5782bf4a6d9f8da9b732103a37\",\"blurred head\",{\"_45\":560,\"_70\":46,\"_71\":72,\"_73\":561,\"_75\":76,\"_77\":562,\"_79\":101,\"_82\":563,\"_84\":564,\"_188\":565,\"_80\":147,\"_86\":358},\"Why Independent Agencies Are Winning with Quantcast\",\"https://www.quantcast.com/resources/blog/why-independent-agencies-are-winning-with-quantcast\",\"See how independent agencies are thriving with AI-powered media buying that delivers smarter results without the manual grind.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7969e4c506da4250a3c7ce135f026435\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F09676548c4244c8787dbbaccd13dd564\",\"high five\",{\"_45\":567,\"_70\":46,\"_71\":72,\"_73\":568,\"_75\":76,\"_77\":569,\"_79\":23,\"_82\":570,\"_84\":482,\"_80\":81,\"_86\":171},\"Maximizing Media Impact: Highlights from Tire Agent \u0026 Forrester\",\"https://www.quantcast.com/resources/blog/maximizing-media-impact-highlights-from-tire-agent-and-forrester\",\"Unlock the secrets to maximizing media impact with insights from Tire Agent, Quantcast, and Forrester’s webinar on programmatic advertising measurement. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fdb7c980199c54c69bdb38fcabeaf8774\",{\"_45\":572,\"_70\":300,\"_71\":72,\"_73\":573,\"_75\":76,\"_77\":574,\"_79\":23,\"_82\":575,\"_84\":575,\"_188\":576,\"_88\":89,\"_80\":577,\"_86\":110},\"Clickers Are Not Your Converters\",\"https://www.quantcast.com/resources/guide/clickers-are-not-your-converters\",\"How to Measure for Success.  Clicks aren’t telling you what you need to know about your digital campaigns—and relying on them means missing significant opportunities.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F73b3b00f8813495c9bddea6771025b64\",\"Illustration of hand on mouse, browsing a laptop\",8,{\"_45\":579,\"_70\":46,\"_71\":72,\"_73\":580,\"_75\":76,\"_77\":581,\"_79\":101,\"_82\":582,\"_84\":583,\"_188\":584,\"_80\":147,\"_86\":152},\"Google's Cookie Reversal Does Not Change the Future or Our Strategy\",\"https://www.quantcast.com/resources/blog/google's-cookie-reversal-does-not-change-the-future-or-our-strategy\",\"Google’s delay in phasing out third-party cookies in Chrome does not change the unstoppable rise of cookieless advertising.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbb8dd03fed0141129de16eb459b912a2\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9098c88154d94133875534901fd142cc\",\"google cookie\",{\"_45\":586,\"_70\":46,\"_71\":72,\"_73\":587,\"_75\":76,\"_77\":588,\"_79\":23,\"_82\":589,\"_84\":590,\"_188\":591,\"_88\":89,\"_80\":81,\"_86\":511},\"5 Marketing Challenges You Can’t Ignore (and How to Overcome Them)\",\"https://www.quantcast.com/resources/blog/five-marketing-challenges-you-can't-ignore-and-how-to-overcome-them\",\"Discover practical strategies to address the top five marketing challenges facing digital advertisers in 2025.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbe81e3ad23ee4d47b461676d27250fa0\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F42ef7fd2abb644baba513dd02bf5c596\",\"5 marketing challenges\",{\"_45\":593,\"_70\":46,\"_71\":72,\"_73\":594,\"_75\":76,\"_77\":595,\"_79\":23,\"_82\":596,\"_84\":597,\"_188\":598,\"_88\":89,\"_80\":147,\"_86\":599},\"From Awareness to Arrivals: Streamlining the Traveler's Journey with AI \",\"https://www.quantcast.com/resources/blog/From-Awareness-to-Arrivals-Streamlining-the-Travelers-Journey-with-AI\",\"Explore the power of AI-driven advertising to guide travelers seamlessly from initial interest to confirmed bookings and beyond.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F783b551f80114961829935d274501adf\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fccc27054bdb144298cc3754dbf238a2e\",\"Traveler on phone looking out of plane window\",\"Travel, AI \u0026 Technology\",{\"_45\":601,\"_70\":46,\"_71\":72,\"_73\":602,\"_75\":76,\"_77\":603,\"_79\":23,\"_82\":270,\"_84\":271,\"_188\":604,\"_88\":89,\"_80\":81,\"_86\":599},\"Seasonal Spotlight: Leveraging AI to Attract Visitors All Year Round\",\"https://www.quantcast.com/resources/blog/Seasonal-Spotlight-Leveraging-AI-to-Attract-Visitors \",\"Find out how to revolutionize your approach to 
585seasonal volatility with AI-driven advertising.\",\"Female tourist waits for a train while checking a map\",{\"_45\":606,\"_70\":46,\"_71\":72,\"_73\":607,\"_75\":76,\"_77\":608,\"_79\":23,\"_82\":609,\"_84\":610,\"_188\":611,\"_88\":89,\"_80\":147,\"_86\":177},\"Think Like an Investor, Advertise Like a Pro: Diversify With Omnichannel\",\"https://www.quantcast.com/resources/blog/Think-like-an-investor-advertise-like-a-pro-diversify-with-omnichannel\",\"Explore the benefits of adopting omnichannel advertising and how a cohesive approach maximizes reach, engagement, and ROI.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7d62a47829f346aebdab57cfd9882035\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F18b5ed5756ed4a8d815cf97f086e11c8\",\"Rainbow split across two notebook pages\",{\"_45\":613,\"_70\":300,\"_71\":72,\"_73\":614,\"_75\":76,\"_77\":615,\"_79\":23,\"_82\":616,\"_84\":617,\"_188\":618,\"_88\":89,\"_80\":619,\"_86\":620},\"Power Up Your Programmatic: The Independent Agency Toolkit\",\"https://www.quantcast.com/resources/independent-agency-toolkit\",\"Your essential guide to powering up your programmatic\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6bdfefee8f2a4c58a1151f4d42e7bc76\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F26e22e499dbd4190a5396063ef831d6d\",\"Bar graph illustration demonstrating campaign growth on Quantcast\",15,\"Marketing Challenges \u0026 Trends, Independent Agencies\",{\"_45\":622,\"_70\":476,\"_71\":72,\"_73\":623,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":624,\"_86\":625,\"_82\":626,\"_84\":626},\"Balancing Performance and Brand to Fuel Growth\",\"/resources/webinars/balancing-performance-and-brand-to-fuel-growth\",40,\"Marketing Challenges \u0026 Trends, Webinar\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F0291406e747646de86adcfdf772bd7df\",{\"_45\":628,\"_70\":46,\"_71\":72,\"_73\":629,\"_75\":630,\"_77\":72,\"_79\":23,\"_82\":631,\"_84\":632,\"_188\":633,\"_88\":89,\"_80\":52,\"_86\":110},\" Why Creative Standards are Essential for User Experience\",\"https://www.quantcast.com/resources/blog/why-creative-standards-are-essential-for-user-experience\",\"Read now\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbf15087afc474a479442286470067b40\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F53a13aa85a694e9da0b271d634032479\",\"Computer image\",{\"_45\":635,\"_70\":300,\"_71\":72,\"_73\":636,\"_75\":76,\"_77\":637,\"_79\":23,\"_82\":638,\"_84\":639,\"_188\":640,\"_88\":89,\"_80\":641,\"_86\":642},\"The Omnichannel Advertising Guide\",\"https://www.quantcast.com/resources/omnichannel-guide\",\"Mastering omnichannel: A guide to connected marketing across the open internet\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2d13aaa5a3ff458181b80369f17c2322\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8d4797e1d9594038a12bcd60d799cd87\",\"Illustration of omnichannel channels, laptop, mobile, audio and CTV\",20,\"Marketing Challenges \u0026 Trends, Omnichannel\",{\"_45\":644,\"_70\":476,\"_71\":72,\"_73\":645,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":646,\"_86\":625,\"_82\":647,\"_84\":647},\"CTV That Converts: How Boots Online Doctor Made It the Hero Channel\",\"/resources/webinars/ctv-that-converts-how-boots-online-doctor-made-it-the-hero-channel\",30,\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2f55a74cda3c4ba98c6f4b0dff24525e\",{\"_45\":649,\"_70\":46,\"_71\":72,\"_73\":650,\"_75\":630,\"_77\":651,\"_79\":23,\"_82\":652,\"_84\":653,\"_188\":654,\"_88\":89,\"_80\":52,\"_86\":110},\"Quantcast and the IAB\",\"/resources/blog/quantcast-and-the-iab\",\"Quantcast directly contributes to the technical standards that shape the future of adtech. We are committed to working with industry leaders to drive positive change and create a future that is more transparent, efficient, and privacy-centric for everyone.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc8e9d31582d646fca55ae781ca39b0d4\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fabe22438e72642049e97366e5fa43caa\",\"IAB gold standard logo\",{\"_45\":656,\"_70\":476,\"_71\":72,\"_73\":657,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":658,\"_86\":625,\"_82\":659,\"_84\":659},\"Escapology’s Real-Time Playbook\",\"/resources/webinars/escapology-real-time-playbook\",25,\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F604701b1d36c4c1f8a6d35465111c1c4\",{\"_45\":661,\"_70\":46,\"_71\":72,\"_73\":662,\"_75\":630,\"_77\":663,\"_79\":23,\"_82\":664,\"_84\":665,\"_188\":666,\"_88\":89,\"_80\":147,\"_86\":110}
585,\"Marketplace Quality: A Foundation for Performance\",\"/resources/blog/marketplace-quality-a-foundation-for-performance\",\"Quantcast is committed to marketplace quality, eliminating waste from invalid traffic, ensuring brand safety, and promoting transparency.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fae87697894b447d79a6351103a3555f6\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd3cad1eda21045989b92a48e85d52df5\",\"image of people analysing a screen\",{\"_45\":668,\"_70\":46,\"_71\":72,\"_73\":669,\"_75\":76,\"_77\":670,\"_79\":23,\"_82\":671,\"_84\":672,\"_188\":673,\"_88\":89,\"_80\":111,\"_86\":674},\"A Marketer’s Guide to Adtech Platforms\",\"https://www.quantcast.com/resources/blog/a-marketer's-guide-to-adtech-platforms\",\"Learn how adtech platforms power modern programmatic advertising by automating ad delivery, optimizing performance, and enabling cookieless targeting. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7ca6c547549a48c28ff0c04e0edd9485\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F508c2d04faec460b8752a57b34c269f5\",\"notetaking learning\",\"Marketing Challenges \u0026 Trends, Cookieless\",{\"_45\":676,\"_70\":46,\"_71\":72,\"_73\":677,\"_75\":76,\"_77\":678,\"_79\":23,\"_82\":679,\"_84\":680,\"_188\":681,\"_88\":89,\"_80\":147,\"_86\":110},\"Five Ways Brands Can Protect Growth in Unpredictable Times\",\"https://www.quantcast.com/resources/blog/five-ways-brands-can-protect-growth-in-unpredictable-times\",\"Discover five expert-backed strategies to help brands protect growth during economic uncertainty.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F482b770705ec4e6a9e431bb55066d9f4\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F44c68230a2c347fc9d5c9465c44082e4\",\"vacuum money economic uncertainty\",{\"_45\":683,\"_70\":46,\"_71\":72,\"_73\":684,\"_75\":76,\"_77\":685,\"_79\":23,\"_82\":686,\"_84\":687,\"_188\":688,\"_88\":89,\"_80\":111,\"_86\":689},\"CTV Advertising \u0026 Measurement Explained\",\"https://www.quantcast.com/resources/blog/ctv-advertising-and-measurement-explained\",\"Discover how Connected TV (CTV) advertising is transforming digital marketing.  Learn what CTV advertising is, why it matters, and the essential metrics that help brands measure, optimize, and prove campaign performance.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff5558362415747cba410169c84db4263\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6422f85e2dfd4263bae679454e33acf9\",\"CTV streaming platform\",\"Omnichannel, Measurement\",{\"_45\":691,\"_70\":476,\"_71\":72,\"_73\":692,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":316,\"_86\":693,\"_84\":694,\"_82\":694},\"Omnichannel, Unlocked: Your Blueprint for Success\",\"/resources/webinars/omnichannel-power-how-independent-agencies-win\",\"Marketing Challenges \u0026 Trends, Omnichannel, Webinar\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa88c00a0d5d34ee2a7e12827d757d5f8\",{\"_45\":696,\"_70\":46,\"_71\":72,\"_73\":697,\"_75\":76,\"_77\":698,\"_79\":23,\"_82\":699,\"_84\":700,\"_188\":701,\"_88\":89,\"_80\":577,\"_86\":110},\"What is Programmatic Advertising?\",\"https://www.quantcast.com/resources/blog/what-is-programmatic-advertising\",\"Learn what programmatic advertising is, how it works, and why it’s essential for modern marketers. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F4601038f29e945128b6f8173c36a5cdb\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2b1bd6b6f6a14d499212379e9d2b7fed\",\"programmatic advertising\",{\"_45\":703,\"_70\":46,\"_71\":72,\"_73\":704,\"_75\":76,\"_77\":705,\"_79\":23,\"_82\":706,\"_84\":707,\"_188\":708,\"_88\":89,\"_80\":81,\"_86\":642},\"Three CTV Campaigns That Delivered\",\"https://www.quantcast.com/resources/blog/three-ctv-campaigns-that-delivered\",\"Explore three high-performing Connected TV (CTV) campaigns from Sky, Miléade, and Auto Trader that used real-time measurement, audience targeting, and full-funnel strategies to drive awareness, site traffic, and conversions in today’s streaming-first landscape.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F883167daa4644517b53a8dbe938723f0\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F83ac5fd665444e10a55fac700309db88\",\"TV screen with a mountain video image\",{\"_45\":710,\"_70\":46,\"_71\":72,\"_73\":711,\"_75\":76,\"_77\":712,\"_79\":23,\"_82\":713,\"_84\":714,\"_188\":715,\"_88\":89,\"_80\":111,\"_86\":642},\"Unifying Your Adtech Stack with Quantcast \",\"https://www.quantcast.com/resources/blog/unifying-your-a
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