1<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/>
1<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Quantcast","url":"https://www.quantcast.com/","logo":"https://static.quantcast.com/marketing-site/quantcast-favicon-bright-blue.png","description":"Quantcast is the performance DSP built for the Open Internet. Scale CTV, Video, Display & Native programmatic ads under a single goal with autonomous AI.","address":{"@type":"PostalAddress","streetAddress":"795 Folsom Street","addressLocality":"San Francisco","addressRegion":"CA","postalCode":"94107","addressCountry":"US"},"sameAs":["https://x.com/quantcast","https://www.linkedin.com/company/quantcast","https://www.facebook.com/quantcast/","https://www.instagram.com/quantcast/","https://www.wikidata.org/wiki/Q4047758"]}</script>
1<meta name="viewport" content="width=device-width, initial-scale=1"/><title>Quantcast</title><meta name="description" content="Blog"/><meta property="og:url" content="https://www.quantcast.com/"/><meta property="og:title" content="Quantcast"/><meta property="og:site_name" content="Quantcast"/><meta property="og:description" content="Blog"/><meta property="og:image" content="https://static.quantcast.com/marketing-site/home-hero.png"/><meta property="og:image:alt" content="Quantcast Digital Advertising Home Hero"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:url" value="https://www.quantcast.com/"/><meta property="twitter:title" value="Quantcast"/><meta property="twitter:description" value="Blog"/><meta property="twitter:image" content="https://static.quantcast.com/marketing-site/home-hero.png"/><link rel="stylesheet" href="/assets/root-X8cS3dbS.css"/><link rel="stylesheet" href="/assets/hero-empty-BJzgGN3U.css"/><link rel="stylesheet" href="/assets/styles-DhOO75tQ.css"/><link rel="preconnect" href="https://static.quantcast.com"/><link rel="dns-prefetch" href="https://frontend-apps.quantcast.com/"/><link rel="preconnect" href="https://fonts.googleapis.com"/><link rel="preconnect" href="https://info.quantcast.com"/><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="anonymous"/><link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Work+Sans"/><link rel="stylesheet" href="https://use.typekit.net/hph3gqm.css"/><link rel="icon" type="image/png" href="https://static.quantcast.com/marketing-site/quantcast-favicon-bright-blue.png"/><link rel="stylesheet" href="/assets/builder-registry-BkaipwU8.css"/>
1<script>window.builderNoTrack = true;</script>
1<script> 2 window.dataLayer = window.dataLayer || []; 3 window.gtag = function(){ window.dataLayer.push(arguments); }; 4 window.gtag('consent', 'default', { 5 'ad_storage': 'denied', 6 'ad_user_data': 'denied', 7 'ad_personalization': 'denied', 8 'analytics_storage': 'denied', 9 'wait_for_update': 500 10 }); 11 </script>
11<script> 12 try { 13 if(window.location.href.includes('qcclkid=') && 14 (document.cookie.match(/(?:^|; *)euconsent-v2=([^;]+)/) || [])[1]) { 15 const pcode = "p-0tYGNqnar28h2"; 16 const random = Math.floor(Math.random() * 99999999999); 17 const pixelUrl = "https://pixel.quantserve.com/pixel;r="+random+";labels=_fp.event.LandedClickCS;event=refresh;rf=0;a="+pcode+";url=" + encodeURIComponent(window.location.href); 18 var img = new Image(); 19 img.src=pixelUrl; 20 } 21 } catch(err) { 22 /* empty */ 23 } 24 </script>
24</head><body><div class="_container_b5xxs_12"><div class="_outerContainer_1cfjn_12 "><div class="_container_1cfjn_30 "><div class="_menuLeft_1cfjn_74"><a class=" 25 _logoContainer_1cfjn_49 26 " href="/home" aria-hidden="true"><img class="_logo_1cfjn_49" alt="Quantcast Logo" src="https://static.quantcast.com/marketing-site/Quantcast_Logo_Black.svg"/></a></div><div class="_menuRight_1cfjn_82"><div class="_secondaryLinks_1cfjn_90"><div class="_container_1m37u_12"><div class="ant-btn-group _listContainer_1m37u_20"><div class=" 27 _subsectionButtonContainer_1m37u_169 28 "><button data-testid="nav-subsection-platform" type="button" class="ant-btn ant-btn-link 29 _subsectionLink_13dsd_961 30 _subsectionLink_1m37u_70 31 _subsubsectionsTitle_1m37u_104 32 false 33 "><span>Platform</span><div class=" 34 _subsectionLinkArrow_1m37u_90 35 false 36 "><img src="https://static.quantcast.com/marketing-site/arrow-dropdown.svg" alt="arrow"/></div></button><div class=" 37 _expandedListMainContainer_1m37u_108 38 false 39 "><div class=" 40 _expandedListContainer_1m37u_118 41 false 42 "><div class=" 43 _linksListContainer_1m37u_129 44 "><span class=" 45 _subsectionCategoryTitle_13dsd_962 46 ">How it Works</span><a href="/platform/overview" class="ant-btn ant-btn-link 47 _subsubsectionLink_13dsd_983 48 _subsubsectionLink_1m37u_212 49 "><span>Overview</span></a><a href="/platform/ai/q-suite" class="ant-btn ant-btn-link 50 _subsubsectionLink_13dsd_983 51 _subsubsectionLink_1m37u_212 52 "><span>AI Suite</span></a><a href="/platform/ai/q-plus" class="ant-btn ant-btn-link 53 _subsubsectionLink_13dsd_983 54 _subsubsectionLink_1m37u_212 55 "><span>Q+ Advantage</span></a><a href="/platform/ai" class="ant-btn ant-btn-link 56 _subsubsectionLink_13dsd_983 57 _subsubsectionLink_1m37u_212 58 "><span>Audience Graph</span></a></div><div class=" 59 _linksListContainer_1m37u_129 60 "><span class=" 61 _subsectionCategoryTitle_13dsd_962 62 ">Channels</span><a href="/solutions/omnichannel/ctv-advertising" class="ant-btn ant-btn-link 63 _subsubsectionLink_13dsd_983 64 _subsubsectionLink_1m37u_212 65 "><span>CTV</span></a><a href="/solutions/omnichannel/audio-advertising" class="ant-btn ant-btn-link 66 _subsubsectionLink_13dsd_983 67 _subsubsectionLink_1m37u_212 68 "><span>Audio</span></a><a href="/solutions/omnichannel/video-advertising" class="ant-btn ant-btn-link 69 _subsubsectionLink_13dsd_983 70 _subsubsectionLink_1m37u_212 71 "><span>Video</span></a><a href="/solutions/omnichannel/display-advertising" class="ant-btn ant-btn-link 72 _subsubsectionLink_13dsd_983 73 _subsubsectionLink_1m37u_212 74 "><span>Display</span></a><a href="/solutions/omnichannel/mobile-advertising" class="ant-btn ant-btn-l
74ink 75 _subsubsectionLink_13dsd_983 76 _subsubsectionLink_1m37u_212 77 "><span>Mobile</span></a><a href="/solutions/omnichannel/native-advertising" class="ant-btn ant-btn-link 78 _subsubsectionLink_13dsd_983 79 _subsubsectionLink_1m37u_212 80 "><span>Native</span></a></div><div class=" 81 _linksListContainer_1m37u_129 82 "><span class=" 83 _subsectionCategoryTitle_13dsd_962 84 ">Capabilities</span><a href="/creative-solutions" class="ant-btn ant-btn-link 85 _subsubsectionLink_13dsd_983 86 _subsubsectionLink_1m37u_212 87 "><span>Creative Solutions</span></a><a href="/cookieless" class="ant-btn ant-btn-link 88 _subsubsectionLink_13dsd_983 89 _subsubsectionLink_1m37u_212 90 "><span>Cookieless</span></a><a href="/omnichannel" class="ant-btn ant-btn-link 91 _subsubsectionLink_13dsd_983 92 _subsubsectionLink_1m37u_212 93 "><span>Omnichannel</span></a><a href="/publisher/measure" class="ant-btn ant-btn-link 94 _subsubsectionLink_13dsd_983 95 _subsubsectionLink_1m37u_212 96 "><span>Publishers</span></a></div></div></div></div><div class=" 97 _subsectionButtonContainer_1m37u_169 98 "><button data-testid="nav-subsection-industries" type="button" class="ant-btn ant-btn-link 99 _subsectionLink_13dsd_961 100 _subsectionLink_1m37u_70 101 _subsubsectionsTitle_1m37u_104 102 false 103 "><span>Industries</span><div class=" 104 _subsectionLinkArrow_1m37u_90 105 false 106 "><img src="https://static.quantcast.com/marketing-site/arrow-dropdown.svg" alt="arrow"/></div></button><div class=" 107 _expandedListMainContainer_1m37u_108 108 false 109 "><div class=" 110 _expandedListContainer_1m37u_118 111 false 112 "><div class=" 113 _linksListContainer_1m37u_129 114 "><a href="/industry-solutions/independent-agencies" class="ant-btn ant-btn-link 115 _subsubsectionLink_13dsd_983 116 _subsubsectionLink_1m37u_212 117 "><span>Agencies</span></a><a href="/industry-solutions/dtc-retail" class="ant-btn ant-btn-link 118 _subsubsectionLink_13dsd_983 119 _subsubsectionLink_1m37u_212 120 "><span>DTC Retail</span></a><a href="/industry-solutions/ticketing-and-events" class="ant-btn ant-btn-link 121 _subsubsectionLink_13dsd_983 122 _subsubsectionLink_1m37u_212 123 "><span>Ticketing</span></a><a href="/industry-solutions/tourism" class="ant-btn ant-btn-link 124 _subsubsectionLink_13dsd_983 125 _subsubsectionLink_1m37u_212 126 "><span>Tourism</span></a><a href="/industry-solutions/travel" class="ant-btn ant-btn-link 127 _subsubsectionLink_13dsd_983 128 _subsubsectionLink_1m37u_212 129 "><span>Travel</span></a>
129<a href="/industry-solutions/gaming" class="ant-btn ant-btn-link 130 _subsubsectionLink_13dsd_983 131 _subsubsectionLink_1m37u_212 132 "><span>Gaming</span></a><a href="/industry-solutions/finance" class="ant-btn ant-btn-link 133 _subsubsectionLink_13dsd_983 134 _subsubsectionLink_1m37u_212 135 "><span>Finance</span></a><a href="/industry-solutions/b2b" class="ant-btn ant-btn-link 136 _subsubsectionLink_13dsd_983 137 _subsubsectionLink_1m37u_212 138 "><span>B2B</span></a><a href="/industry-solutions/b2c" class="ant-btn ant-btn-link 139 _subsubsectionLink_13dsd_983 140 _subsubsectionLink_1m37u_212 141 "><span>B2C</span></a></div></div></div></div><div class=" 142 _subsectionButtonContainer_1m37u_169 143 "><button data-testid="nav-subsection-resources" type="button" class="ant-btn ant-btn-link 144 _subsectionLink_13dsd_961 145 _subsectionLink_1m37u_70 146 _subsubsectionsTitle_1m37u_104 147 false 148 "><span>Resources</span><div class=" 149 _subsectionLinkArrow_1m37u_90 150 false 151 "><img src="https://static.quantcast.com/marketing-site/arrow-dropdown.svg" alt="arrow"/></div></button><div class=" 152 _expandedListMainContainer_1m37u_108 153 false 154 "><div class=" 155 _expandedListContainer_1m37u_118 156 false 157 "><div class=" 158 _linksListContainer_1m37u_129 159 "><a href="/resources/blog" class="ant-btn ant-btn-link 160 _subsubsectionLink_13dsd_983 161 _subsubsectionLink_1m37u_212 162 "><span>Blog</span></a><a href="/case-studies" class="ant-btn ant-btn-link 163 _subsubsectionLink_13dsd_983 164 _subsubsectionLink_1m37u_212 165 "><span>Case Studies</span></a><a href="/resources/videos" class="ant-btn ant-btn-link 166 _subsubsectionLink_13dsd_983 167 _subsubsectionLink_1m37u_212 168 "><span>Videos</span></a></div></div></div></div></div><div class=" 169 _buttonsContainer_1m37u_42 170 _onlyMobile_1m37u_134 171 "><div class="_primaryButtonsGroup_1m37u_50"><button type="button" class="ant-btn ant-btn-link _loginButton_13dsd_1009"><span>Login</span></button><a href="https://app.storylane.io/share/2bbaxrwh0e7j" class="ant-btn ant-btn-default _button_66b03_12"><svg aria-hidden="true" focusable="false" data-prefix="fass" data-icon="play" class="svg-inline--fa fa-play " role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 384 512"><path fill="currentColor" d="M384 256L0 32V480L384 256z"></path></svg><span>Interactive Tour</span></a></div><a href="https://quantcast.us.document360.io/v1/en" class="ant-btn ant-btn-link 172 _iconButton_13dsd_1027 173 _schemeGreyButton_13dsd_874 174 _helpButton_13dsd_1037 175 "><span>?</span></a></div><div class=" 176 _buttonsContainer_1m37u_42 177 _onlyDesktop_1m37u_138 178 "><a href="https://app.storylane.io/share/2bbaxrwh0e7j" class="ant-btn ant-btn-default _button_66b03_12"><svg aria-hidden="true" focusable="false" data-prefix="fass" data-icon="play" class="svg-inline--fa fa-play " role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 384 512"><path fill="currentColor" d="M384 256L0 32V480L384 256z"></path></svg><span>Interactive Tour</span></a><button type="button" class="ant-btn ant-btn-default 179 _primaryButton_13dsd_890 180 _bookDemoButton_13dsd_941 181 "><span>Book a Demo</span></button><div class=" 182 _subsectionButtonContainer_1m37u_169 183 "><button data-testid="nav-user-menu" type="button" class="ant-btn ant-btn-l
183ink 184 _userButton_1m37u_57 185 "><img src="https://static.quantcast.com/marketing-site/icon-account.svg" alt="User Account Icon"/></button><div class=" 186 _expandedListMainContainer_1m37u_108 187 _userLinksContainer_1m37u_125 188 false 189 "><div class=" 190 _expandedListContainer_1m37u_118 191 false 192 "><div class=" 193 _linksListContainer_1m37u_129 194 "><a href="" class="ant-btn ant-btn-link 195 _subsubsectionLink_13dsd_983 196 _subsubsectionLink_1m37u_212 197 "><span>Login</span></a><a href="https://quantcast.us.document360.io/v1/en" class="ant-btn ant-btn-link 198 _subsubsectionLink_13dsd_983 199 _subsubsectionLink_1m37u_212 200 "><span>Help Center</span></a></div></div></div></div></div></div></div></div></div></div><div class=" 201 _siteContainer_13dsd_88 202 "><div class="builder-component builder-component-f6d96a3dc3194aeabc0c37ac2fc0195a" data-name="page" data-source="Rendered by Builder.io"><div class="builder-content" builder-content-id="f6d96a3dc3194aeabc0c37ac2fc0195a" builder-model="page"><div data-builder-component="page" data-builder-content-id="f6d96a3dc3194aeabc0c37ac2fc0195a"><style data-emotion-css="h47494">.css-h47494{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:stretch;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch;}</style><div class="builder-blocks css-h47494" builder-type="blocks"><div class="builder-block builder-85f0ef8167fa4cdcab3633e452f8f148 builder-has-component css-0" builder-id="builder-85f0ef8167fa4cdcab3633e452f8f148"><div class=" 203 _panelContainer_13dsd_180 204 _container_15pss_12 205 "></div></div><div class="builder-block builder-7930dfa69e5c4e46a05d0a8f915979c4 builder-has-component css-0" builder-id="builder-7930dfa69e5c4e46a05d0a8f915979c4"><div class=" 206 _container_1c0u0_12 207 208 _panelContainer_13dsd_180 209 _container_1iclw_12 210 _schemeDarkestBlue_13dsd_236 211 212 "><div class=" 213 _topContainer_1iclw_16 214 "><h2 class=" 215 _schemeDarkestBlueText_13dsd_291 216 _h2_13dsd_96 217 _title_1iclw_64 218 ">Featured Resources</h2><div class=" 219 _filtersContainer_1iclw_27 220 "><input class=" 221 _searchBox_13dsd_1372 222 _searchBox_1iclw_88 223 " type="text" placeholder="Search" value=""/><select name="topic" id="topic" class=" 224 _filterDropdown_1iclw_84 225 "><option value="All" selected="">All Topics</option><option value="Marketing Challenges & Trends">Marketing Challenges & Trends</option><option value="AI & Technology">AI & Technology</option><option value="Webinar">Webinar</option><option value="Omnichannel">Omnichannel</option><option value="Measurement">Measurement</option><option value="Cookieless">Cookieless</option><option value="Independent Agencies">Independent Agencies</option><option value="Travel">Travel</option><option value="Ticketing & Events">Ticketing & Events</option><option value="DTC Retail">DTC Retail</option><option value="Retail">Retail</option></select></div></div><div class="_highlightContainer_1iclw_35"><a class=" 226 _container_1tkj2_12 227 _schemeGrey_13dsd_203 228 _clickable_1tkj2_23 229 " href="https://www.quantcast.com/resources/blog/AI-in-AdTech"><div class="_imageContainer_1tkj2_27"><div class="_innerImagePanel_1tkj2_31"><img alt="" src="https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F264c4c8868564f468c66e7dda07b828d?format=webp&height=440"/></div><div class=" 230 _container_1msjo_12 231 _schemeBrightBlue_13dsd_192 232 _schemeBrightBlueText_13dsd_197 233 false 234 _tag_1tkj2_48 235 "><span>Blog</span></div><span><div class=" 236 _ctaButton_1vmhi_12 237 _primaryButton_13dsd_890 238 _schemeDarkBlueButton_13dsd_829 239 _smallButton_1vmhi_24 240 false 241 242 _ctaButton_1tkj2_63 243 244 " href="" tabindex="-1"><span>Read now</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal.svg" alt="External link arrow"/></div></span></div><div class="_innerTextPanel_1tkj2_42"><h4 class=" 245 _schemeGreyText_13dsd_273 246 _title_1tkj2_54 247 ">Most AI in AdTech Is Solving the Wrong Problem</h4><div class=" 248 _container_v7glf_12 249 _schemeLightGreyText_13dsd_264 250 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read.svg" alt="External link arrow"/>5 min read</div></div></a><div class=" 251 _container_m8vcc_12 252 _schemeGrey_13dsd_203 253 "><a class=" 254 _container_1kjn7_12 255 _schemeGrey_13dsd_203 256 _clickable_1kjn7_23 257 " href="https://www.quantcast.com/resources/blog/AI-The-Next-Evolution-in-Performance-Marketing"><div class=" 258 _mainContainer_1kjn7_32 259 "><div class=" 260 _title_1kjn7_40 261 ">Introducing Q: The AI Powering Autonomous Advertising at Quantcast</div><span><div class=" 262 _ctaButton_1vmhi_12 263 _primaryButton_13dsd_890 264 _schemeLightGreyButton_13dsd_866 265 _smallButton_1vmhi_24 266 false 267 undefined 268 " href="" tabindex="-1"><span>Read now</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal-blue.svg" alt="External link arrow"/></div></span></div><div class=" 269 _container_v7glf_12 270 _schemeLightGreyText_13dsd_264 271 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read.svg" alt="External link arrow"/>3 min read</div></a><a class=" 272 _container_1kjn7_12 273 _schemeGrey_13dsd_203 274 _clickable_1kjn7_23 275 " href="https://www.quantcast.com/resources/webinars/what-consumer-behavior-tells-us-about-advertising-in-uncertainty-2025"><div class=" 276 _mainContainer_1kjn7_32 277 "><div class=" 278 _title_1kjn7_40 279 ">What Consumer Behavior Tells Us About Advertising in Uncertainty</div><span><div class=" 280 _ctaButton_1vmhi_12 281 _primaryButton_13dsd_890 282 _schemeLightGreyButton_13dsd_866 283 _smallButton_1vmhi_24 284 false 285 undefined 286 " href="" tabindex="-1"><span>Watch now</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal-blue.svg" alt="External link arrow"/></div></span></div><div class=" 287 _container_v7glf_12 288 _schemeLightGreyText_13dsd_264 289 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-watch.svg" alt="External link arrow"/>
28928 min watch</div></a><a class=" 290 _container_1kjn7_12 291 _schemeGrey_13dsd_203 292 _clickable_1kjn7_23 293 " href="https://www.quantcast.com/resources/blog/explainer-traditional-vs-programmatic-media-buying"><div class=" 294 _mainContainer_1kjn7_32 295 "><div class=" 296 _title_1kjn7_40 297 ">Explainer: Traditional vs. Programmatic Media Buying</div><span><div class=" 298 _ctaButton_1vmhi_12 299 _primaryButton_13dsd_890 300 _schemeLightGreyButton_13dsd_866 301 _smallButton_1vmhi_24 302 false 303 undefined 304 " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal-blue.svg" alt="External link arrow"/></div></span></div><div class=" 305 _container_v7glf_12 306 _schemeLightGreyText_13dsd_264 307 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read.svg" alt="External link arrow"/>5 min read</div></a><a class=" 308 _container_1kjn7_12 309 _schemeGrey_13dsd_203 310 _clickable_1kjn7_23 311 " href="https://www.quantcast.com/resources/blog/programmatic-ads-vs-social-ads-everything-you-need-to-know"><div class=" 312 _mainContainer_1kjn7_32 313 "><div class=" 314 _title_1kjn7_40 315 ">Programmatic Ads vs. Social Ads: Everything You Need to Know</div><span><div class=" 316 _ctaButton_1vmhi_12 317 _primaryButton_13dsd_890 318 _schemeLightGreyButton_13dsd_866 319 _smallButton_1vmhi_24 320 false 321 undefined 322 " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal-blue.svg" alt="External link arrow"/></div></span></div><div class=" 323 _container_v7glf_12 324 _schemeLightGreyText_13dsd_264 325 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read.svg" alt="External link arrow"/>4 min read</div></a></div></div><div class=" 326 _galleryContainer_1iclw_46 327 _schemeDarkBlue_13dsd_216 328 "><div class=" 329 _galleryInnerContainer_1iclw_57 330 "><a class=" 331 _container_1alst_12 332 _schemeDarkBlue_13dsd_216 333 _clickable_1alst_22 334 " href="https://www.quantcast.com/resources/blog/setting-standards-commitment-to-marketplace-quality-with-tag-and-iab-uk-recertifications"><div class="_innerImagePanel_1alst_40"><img alt="" src="https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd566570a64954a86a521bfec0141ba16?format=webp&height=280" loading="lazy"/><div class="_tagContainer_1alst_59"><div class=" 335 _container_1msjo_12 336 _schemeBrightBlue_13dsd_192 337 _schemeBrightBlueText_13dsd_197 338 false 339 340 "><span>Blog</span></div></div></div><div class=" 341 _innerMainPanel_1alst_27 342 "><div class="_topContainer_1alst_65"><h4 class=" 343 _schemeDarkBlueText_13dsd_225 344 _title_1alst_86 345 ">Setting Standards: Commitment to Marketplace Quality with TAG and IAB UK Recertifications</h4><div class=" 346 _container_v7glf_12 347 _schemeDarkBlueText_13dsd_225 348 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read-white.svg" alt="External link arrow"/>3 min read</div></div><div class="_bottomContainer_1alst_73"><span><div class=" 349 _ctaButton_1vmhi_12 350 _primaryButton_13dsd_890 351 _schemeDarkBlueButton_13dsd_829 352 false 353 false 354 undefined 355 " href="" tabindex="-1"><span>Read now</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal.svg" alt="External link arrow"/></div></span></div></div></a><a class=" 356 _container_1alst_12 357 _schemeDarkBlue_13dsd_216 358 _clickable_1alst_22 359 " href="https://www.quantcast.com/blog/why-first-party-data-is-your-secret-marketing-ingredient"><div class="_innerImagePanel_1alst_40"><img alt="programmatic advertising" src="https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F112e09d514c847e2a843a060f3b27a83?format=webp&height=280" loading="lazy"/><div class="_tagContainer_1alst_59"><div class=" 360 _container_1msjo_12 361 _schemeBrightBlue_13dsd_192 362 _schemeBrightBlueText_13dsd_197 363 false 364 365 "><span>Blog</span></div></div></div><div class=" 366 _innerMainPanel_1alst_27 367 "><div class="_topContainer_1alst_65"><h4 class=" 368 _schemeDarkBlueText_13dsd_225 369 _title_1alst_86 370 ">Why First-Party Data Is Your Secret Marketing Ingredient</h4><div class=" 371 _container_v7glf_12 372 _schemeDarkBlueText_13dsd_225 373 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read-white.svg" alt="External link arrow"/>5 min read</div></div><div class="_bottomContainer_1alst_73"><span><div class=" 374 _ctaButton_1vmhi_12 375 _primaryButton_13dsd_890 376 _schemeDarkBlueButton_13dsd_829 377 false 378 false 379 undefined 380 " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal.svg" alt="External link arrow"/></div></span></div></div></a><a class=" 381 _container_1alst_12 382 _schemeDarkBlue_13dsd_216
383 _clickable_1alst_22 384 " href="https://www.quantcast.com/resources/blog/find-your-brand's-perfect-match-with-ai-powered-programmatic"><div class="_innerImagePanel_1alst_40"><img alt="lit up electric heart" src="https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F47151b489559462ebd3f0f28beca2100?format=webp&height=280" loading="lazy"/><div class="_tagContainer_1alst_59"><div class=" 385 _container_1msjo_12 386 _schemeBrightBlue_13dsd_192 387 _schemeBrightBlueText_13dsd_197 388 false 389 390 "><span>Blog</span></div></div></div><div class=" 391 _innerMainPanel_1alst_27 392 "><div class="_topContainer_1alst_65"><h4 class=" 393 _schemeDarkBlueText_13dsd_225 394 _title_1alst_86 395 ">Find Your Brand's Perfect Match with AI-Powered Programmatic</h4><div class=" 396 _container_v7glf_12 397 _schemeDarkBlueText_13dsd_225 398 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read-white.svg" alt="External link arrow"/>4 min read</div></div><div class="_bottomContainer_1alst_73"><span><div class=" 399 _ctaButton_1vmhi_12 400 _primaryButton_13dsd_890 401 _schemeDarkBlueButton_13dsd_829 402 false 403 false 404 undefined 405 " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal.svg" alt="External link arrow"/></div></span></div></div></a><a class=" 406 _container_1alst_12 407 _schemeDarkBlue_13dsd_216 408 _clickable_1alst_22 409 " href="https://www.quantcast.com/resources/blog/ctv-advertising-prioritize-performance-not-just-supply"><div class="_innerImagePanel_1alst_40"><img alt="Birds eye view of man running over a finishing line" src="https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3072a06a49ce491aae3836436afb6524?format=webp&height=280" loading="lazy"/><div class="_tagContainer_1alst_59"><div class=" 410 _container_1msjo_12 411 _schemeBrightBlue_13dsd_192 412 _schemeBrightBlueText_13dsd_197 413 false 414 415 "><span>Blog</span></div></div></div><div class=" 416 _innerMainPanel_1alst_27 417 "><div class="_topContainer_1alst_65"><h4 class=" 418 _schemeDarkBlueText_13dsd_225 419 _title_1alst_86 420 ">CTV Advertising: Prioritize Performance, Not Just Supply</h4><div class=" 421 _container_v7glf_12 422 _schemeDarkBlueText_13dsd_225 423 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read-white.svg" alt="External link arrow"/>2 min read</div></div><div class="_bottomContainer_1alst_73"><span><div class=" 424 _ctaButton_1vmhi_12 425 _primaryButton_13dsd_890 426 _schemeDarkBlueButton_13dsd_829 427 false 428 false 429 undefined 430 " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal.svg" alt="External link arrow"/></div></span></div></div></a><a class=" 431 _container_1alst_12 432 _schemeDarkBlue_13dsd_216 433 _clickable_1alst_22 434 " href="https://www.quantcast.com/resources/blog/choosing-your-digital-advertising-partner-not-all-programmatic-dsps-are-the-same"><div class="_innerImagePanel_1alst_40"><img alt="Quantcast Advertising Platform dashboard" src="https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6f88eebd7d4e49ebb589341c04c5e1d7?format=webp&height=280" loading="lazy"/><div class="_tagContainer_1alst_59"><div class=" 435 _container_1msjo_12 436 _schemeBrightBlue_13dsd_192 437 _schemeBrightBlueText_13dsd_197 438 false 439 440 "><span>Blog</span></div></div></div><div class=" 441 _innerMainPanel_1alst_27 442 "><div class="_topContainer_1alst_65"><h4 class=" 443 _schemeDarkBlueText_13dsd_225 444 _title_1alst_86 445 ">Choosing Your Digital Advertising Partner: Not All Programmatic DSPs Are the Same</h4><div class=" 446 _container_v7glf_12 447 _schemeDarkBlueText_13dsd_225 448 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read-white.svg" alt="External link arrow"/>4 min read</div></div><div class="_bottomContainer_1alst_73"><span><div class=" 449 _ctaButton_1vmhi_12 450 _primaryButton_13dsd_890 451 _schemeDarkBlueButton_13dsd_829 452 false 453 false 454 undefined 455 " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal.svg" alt="External link arrow"/></div></span></div></div></a><a class=" 456 _container_1alst_12 457 _schemeDarkBlue_13dsd_216
458 _clickable_1alst_22 459 " href="https://www.quantcast.com/resources/blog/why-creative-standards-are-essential-for-user-experience"><div class="_innerImagePanel_1alst_40"><img alt="computer image with photo editing software" src="https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F53a13aa85a694e9da0b271d634032479?format=webp&height=280" loading="lazy"/><div class="_tagContainer_1alst_59"><div class=" 460 _container_1msjo_12 461 _schemeBrightBlue_13dsd_192 462 _schemeBrightBlueText_13dsd_197 463 false 464 465 "><span>Blog</span></div></div></div><div class=" 466 _innerMainPanel_1alst_27 467 "><div class="_topContainer_1alst_65"><h4 class=" 468 _schemeDarkBlueText_13dsd_225 469 _title_1alst_86 470 ">Why Creative Standards are Essential for User Experience</h4><div class=" 471 _container_v7glf_12 472 _schemeDarkBlueText_13dsd_225 473 "><img class="_icon_v7glf_24" src="https://static.quantcast.com/marketing-site/icon-action-read-white.svg" alt="External link arrow"/>2 min read</div></div><div class="_bottomContainer_1alst_73"><span><div class=" 474 _ctaButton_1vmhi_12 475 _primaryButton_13dsd_890 476 _schemeDarkBlueButton_13dsd_829 477 false 478 false 479 undefined 480 " href="" tabindex="-1"><span>Read more</span><img class="_linkArrow_1vmhi_76" src="https://static.quantcast.com/marketing-site/arrow-diagonal.svg" alt="External link arrow"/></div></span></div></div></a></div><button type="button" class=" 481 _container_15nvr_12 482 _moreButton_15nvr_95 483 _schemeBrightBlue_13dsd_192 484 _moreButtonSmall_1iclw_93 485 "><h4 class=" 486 _schemeGreyText_13dsd_273 487 _moreButtonText_15nvr_112 488 ">Load more</h4></button></div></div></div><style data-emotion-css="1n465md">.css-1n465md.builder-block{height:0;width:0;display:block;opacity:0;overflow:hidden;pointer-events:none;}</style><img src="https://cdn.builder.io/api/v1/pixel?apiKey=899c30cfb67041108c959c75593ff238" aria-hidden="true" alt="" width="0" height="0" class="builder-block builder-pixel-4jd2cqffxgs css-1n465md" builder-id="builder-pixel-4jd2cqffxgs"/></div></div></div></div></div><footer class=" 489 _panelContainer_13dsd_180 490 _container_wsrov_12 491 "><img class="_logo_wsrov_27" alt="Quantcast Logo" src="https://static.quantcast.com/marketing-site/Quantcast_Marque_Grey.svg"/><div class="_bookDemo_wsrov_31"><h4 class="_schemeDarkestBlueText_13dsd_291">Drive better performance with AI-powered optimisation.</h4><button type="button" class="ant-btn ant-btn-default 492 _primaryButton_13dsd_890 493 _bookDemoButton_13dsd_941 494 "><span>Book a Demo</span></button></div><div class="_menus_wsrov_38"><div><h6 class="_linksHeader_cg56h_23">Platform</h6><div class="ant-btn-group _linksList_cg56h_12"><a href="/platform/overview" data-testid="footer-link-platform-overview" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Overview</span></a><a href="https://app.storylane.io/share/2bbaxrwh0e7j" data-testid="footer-link-interactive-tour" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Interactive Tour</span></a><a href="/platform/ai/q-suite" data-testid="footer-link-ai-suite" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>AI Suite</span></a><a href="/platform/ai/q-plus" data-testid="footer-link-q-advantage" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Q+ Advantage</span></a><a href="/platform/ai" data-testid="footer-link-audience-graph" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Audience Graph</span></a><button data-testid="footer-link-login" type="button" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Login</span></button></div></div><div><h6 class="_linksHeader_cg56h_23">Industries</h6><div class="ant-btn-group _linksList_cg56h_12"><a href="/industry-solutions/independent-agencies" data-testid="footer-link-agencies" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Agencies</span></a><a href="/industry-solutions/dtc-retail" data-testid="footer-link-dtc-retail" class="ant-btn ant-btn-l
494ink _footerLink_13dsd_1258"><span>DTC Retail</span></a><a href="/industry-solutions/ticketing-and-events" data-testid="footer-link-ticketing-and-events" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Ticketing</span></a><a href="/industry-solutions/tourism" data-testid="footer-link-tourism" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Tourism</span></a><a href="/industry-solutions/travel" data-testid="footer-link-travel" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Travel</span></a><a href="/industry-solutions/gaming" data-testid="footer-link-gaming" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Gaming</span></a><a href="/industry-solutions/finance" data-testid="footer-link-finance" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Finance</span></a><a href="/industry-solutions/b2b" data-testid="footer-link-b2b" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>B2B</span></a><a href="/industry-solutions/b2c" data-testid="footer-link-b2c" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>B2C</span></a></div></div><div><h6 class="_linksHeader_cg56h_23">Channels</h6><div class="ant-btn-group _linksList_cg56h_12"><a href="/solutions/omnichannel/ctv-advertising" data-testid="footer-link-ctv" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>CTV</span></a><a href="/solutions/omnichannel/audio-advertising" data-testid="footer-link-audio" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Audio</span></a><a href="/solutions/omnichannel/video-advertising" data-testid="footer-link-video" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Video</span></a><a href="/solutions/omnichannel/display-advertising" data-testid="footer-link-display" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Display</span></a><a href="/solutions/omnichannel/mobile-advertising" data-testid="footer-link-mobile" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Mobile</span></a><a href="/solutions/omnichannel/native-advertising" data-testid="footer-link-native" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Native</span></a></div></div><div><h6 class="_linksHeader_cg56h_23">Capabilities</h6><div class="ant-btn-group _linksList_cg56h_12"><a href="/creative-solutions" data-testid="footer-link-creative-solutions" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Creative Solutions</span></a><a href="/cookieless" data-testid="footer-link-cookieless" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Cookieless</span></a><a href="/omnichannel" data-testid="footer-link-omnichannel" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Omnichannel</span></a><a href="/publisher/measure" data-testid="footer-link-publishers" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Publishers</span></a></div></div><div><h6 class="_linksHeader_cg56h_23">Company</h6><div class="ant-btn-group _linksList_cg56h_12"><a href="/about-us" data-testid="footer-link-footer-about-us" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>About Us</span></a><a href="/dsp-programmatic" data-testid="footer-link-dsp-performance" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>DSP Performance</span></a><a href="/careers" data-testid="footer-link-careers" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Careers</span></a><a href="/opportunity" data-testid="footer-link-opportunity" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Opportunity</span></a><a href="/press" data-testid="footer-link-news-press" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>News & Press</span></a></div></div><div><h6 class="_linksHeader_cg56h_23">Resources</h6><div class="ant-btn-group _linksList_cg56h_12"><a href="/resources/blog" data-testid="footer-link-blog" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Blog</span></a><a href="/case-studies" data-testid="footer-link-case-studies" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Case Studies</span></a><a href="/resources/videos" data-testid="footer-link-videos" class="ant-btn ant-btn-l
494ink _footerLink_13dsd_1258"><span>Videos</span></a><a href="https://quantcast.us.document360.io/v1/en" data-testid="footer-link-footer-help-center" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Help Center</span></a><a href="/wiki" data-testid="footer-link-glossary" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Glossary</span></a><a href="/contact-us" data-testid="footer-link-contact" class="ant-btn ant-btn-link _footerLink_13dsd_1258"><span>Contact</span></a></div></div></div><div class="_social_wsrov_104"><div class="_listContainer_11lmu_12"><a href="https://x.com/quantcast" class="ant-btn ant-btn-circle ant-btn-primary ant-btn-lg _socialMediaButton_13dsd_1297"><img class="_socialMediaButtonImage_13dsd_1306" src="https://static.quantcast.com/marketing-site/icon-social-x-white.svg" alt="Twitter / X"/></a><a href="https://www.linkedin.com/company/quantcast" class="ant-btn ant-btn-circle ant-btn-primary ant-btn-lg _socialMediaButton_13dsd_1297"><img class="_socialMediaButtonImage_13dsd_1306" src="https://static.quantcast.com/marketing-site/icon-social-linkedin-white.svg" alt="LinkedIn"/></a><a href="https://www.facebook.com/quantcast/" class="ant-btn ant-btn-circle ant-btn-primary ant-btn-lg _socialMediaButton_13dsd_1297"><img class="_socialMediaButtonImage_13dsd_1306" src="https://static.quantcast.com/marketing-site/icon-social-facebook-white.svg" alt="Facebook"/></a><a href="https://www.instagram.com/quantcast/" class="ant-btn ant-btn-circle ant-btn-primary ant-btn-lg _socialMediaButton_13dsd_1297"><img class="_socialMediaButtonImage_13dsd_1306" src="https://static.quantcast.com/marketing-site/icon-social-instagram-white.svg" alt="Instagram"/></a></div></div><div class="_legal_wsrov_44"><div class="ant-btn-group _listContainer_1nvbd_12"><a href="https://legal.quantcast.com/#products-and-services-privacy-policy" class="ant-btn ant-btn-link _tncLink_13dsd_1357"><span class="_copy_1nvbd_25">Privacy Policy</span></a><a href="/privacy-choices/" class="ant-btn ant-btn-link _tncLink_13dsd_1357"><img src="https://polaris.truevaultcdn.com/static/assets/icons/optout-icon-transparent.svg" alt="California Consumer Privacy Act (CCPA) Opt-Out Icon" class="_icon_1nvbd_20"/><span class="_copy_1nvbd_25">Your Privacy Choices</span></a><a href="https://www.quantcast.com/legal/trademarks/" class="ant-btn ant-btn-link _tncLink_13dsd_1357"><span class="_copy_1nvbd_25">Trademarks</span></a></div><div class="_copyright_8x26h_1">© <!-- -->2026<!-- --> Quantcast. All Rights Reserved.</div></div></footer></div>
494<script>((storageKey2, restoreKey) => { 495 if (!window.history.state || !window.history.state.key) { 496 let key = Math.random().toString(32).slice(2); 497 window.history.replaceState({ key }, ""); 498 } 499 try { 500 let positions = JSON.parse(sessionStorage.getItem(storageKey2) || "{}"); 501 let storedY = positions[restoreKey || window.history.state.key]; 502 if (typeof storedY === "number") { 503 window.scrollTo(0, storedY); 504 } 505 } catch (error) { 506 console.error(error); 507 sessionStorage.removeItem(storageKey2); 508 } 509 })("react-router-scroll-positions", null)</script>
509<link rel="modulepreload" href="/assets/entry.client-BSyex9da.js"/><link rel="modulepreload" href="/assets/chunk-GNGMS2XR-JqUNC5mU.js"/><link rel="modulepreload" href="/assets/index-D9azCr_6.js"/><link rel="modulepreload" href="/assets/root-CMwWVZLq.js"/><link rel="modulepreload" href="/assets/with-props-Do6vY_wO.js"/><link rel="modulepreload" href="/assets/hero-empty-Px7hyJHs.js"/><link rel="modulepreload" href="/assets/meta-utils-DXJFP0m8.js"/><link rel="modulepreload" href="/assets/_-CuRv7WK9.js"/><link rel="modulepreload" href="/assets/builder-registry-BDPDdK9c.js"/>
509<script>window.__reactRouterContext = {"basename":"/","future":{"unstable_middleware":false,"unstable_optimizeDeps":false,"unstable_splitRouteModules":false,"unstable_viteEnvironmentApi":false},"ssr":true,"isSpaMode":false};window.__reactRouterContext.stream = new ReadableStream({start(controller){window.__reactRouterContext.streamController = controller;}}).pipeThrough(new TextEncoderStream());</script>
509<script type="module" async="">; 510import * as route0 from "/assets/root-CMwWVZLq.js"; 511import * as route1 from "/assets/_-CuRv7WK9.js"; 512 window.__reactRouterManifest = { 513 "entry": { 514 "module": "/assets/entry.client-BSyex9da.js", 515 "imports": [ 516 "/assets/chunk-GNGMS2XR-JqUNC5mU.js", 517 "/assets/index-D9azCr_6.js" 518 ], 519 "css": [] 520 }, 521 "routes": { 522 "root": { 523 "id": "root", 524 "path": "", 525 "hasAction": false, 526 "hasLoader": true, 527 "hasClientAction": false, 528 "hasClientLoader": false, 529 "hasErrorBoundary": true, 530 "module": "/assets/root-CMwWVZLq.js", 531 "imports": [ 532 "/assets/chunk-GNGMS2XR-JqUNC5mU.js", 533 "/assets/index-D9azCr_6.js", 534 "/assets/with-props-Do6vY_wO.js", 535 "/assets/hero-empty-Px7hyJHs.js", 536 "/assets/meta-utils-DXJFP0m8.js" 537 ], 538 "css": [ 539 "/assets/root-X8cS3dbS.css", 540 "/assets/hero-empty-BJzgGN3U.css" 541 ] 542 }, 543 "routes/$": { 544 "id": "routes/$", 545 "parentId": "root", 546 "path": "*", 547 "hasAction": false, 548 "hasLoader": true, 549 "hasClientAction": false, 550 "hasClientLoader": false, 551 "hasErrorBoundary": false, 552 "module": "/assets/_-CuRv7WK9.js", 553 "imports": [ 554 "/assets/with-props-Do6vY_wO.js", 555 "/assets/chunk-GNGMS2XR-JqUNC5mU.js", 556 "/assets/hero-empty-Px7hyJHs.js", 557 "/assets/builder-registry-BDPDdK9c.js", 558 "/assets/meta-utils-DXJFP0m8.js", 559 "/assets/index-D9azCr_6.js" 560 ], 561 "css": [ 562 "/assets/hero-empty-BJzgGN3U.css", 563 "/assets/builder-registry-BkaipwU8.css" 564 ] 565 }, 566 "routes/_index": { 567 "id": "routes/_index", 568 "parentId": "root", 569 "index": true, 570 "hasAction": false, 571 "hasLoader": true, 572 "hasClientAction": false, 573 "hasClientLoader": false, 574 "hasErrorBoundary": false, 575 "module": "/assets/_index-l0sNRNKZ.js", 576 "imports": [], 577 "css": [] 578 } 579 }, 580 "url": "/assets/manifest-ead540e5.js", 581 "version": "ead540e5" 582}; 583 window.__reactRouterRouteModules = {"root":route0,"routes/$":route1}; 584 585import("/assets/entry.client-BSyex9da.js");</script>
585<noscript><iframe title="gtm" src="https://www.googletagmanager.com/ns.html?id=GTM-WHRVN7Z" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html><!--$-->
585<script>window.__reactRouterContext.streamController.enqueue("[{\"_1\":2,\"_840\":-5,\"_841\":-5},\"loaderData\",{\"_3\":4,\"_7\":8},\"root\",{\"_5\":6},\"gtmContainerId\",\"GTM-WHRVN7Z\",\"routes/$\",{\"_9\":10,\"_837\":838,\"_839\":101},\"page\",{\"_11\":12,\"_13\":14,\"_15\":16,\"_17\":18,\"_19\":19,\"_20\":21,\"_29\":30,\"_40\":41,\"_818\":819,\"_820\":821,\"_822\":823,\"_824\":330,\"_825\":826,\"_827\":828,\"_829\":830,\"_831\":832,\"_833\":23,\"_834\":-5,\"_835\":836},\"createdDate\",1718979690304,\"id\",\"f6d96a3dc3194aeabc0c37ac2fc0195a\",\"name\",\"Resources\",\"modelId\",\"f2aa5aaa313140b8ab4bab996d3300fc\",\"published\",\"meta\",{\"_22\":23,\"_24\":23,\"_25\":23,\"_26\":9,\"_27\":28},\"hasAutosaves\",false,\"hasErrors\",\"hasLinks\",\"kind\",\"lastPreviewUrl\",\"https://test.quantcast.com/resources/blog?builder.space=899c30cfb67041108c959c75593ff238\u0026builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests%2CfusionHostingPublish%2CfusionHostingRevokeAiToken\u0026builder.user.role.name=Developer\u0026builder.user.role.id=developer\u0026builder.cachebust=true\u0026builder.preview=page\u0026builder.noCache=true\u0026builder.allowTextEdit=true\u0026__builder_editing__=true\u0026builder.overrides.page=f6d96a3dc3194aeabc0c37ac2fc0195a\u0026builder.overrides.f6d96a3dc3194aeabc0c37ac2fc0195a=f6d96a3dc3194aeabc0c37ac2fc0195a\u0026builder.overrides.page:/resources/blog=f6d96a3dc3194aeabc0c37ac2fc0195a\u0026builder.options.locale=Default\",\"query\",[31],{\"_32\":33,\"_34\":35,\"_36\":37,\"_38\":39},\"@type\",\"@builder.io/core:Query\",\"operator\",\"is\",\"property\",\"urlPath\",\"value\",\"/resources/blog\",\"data\",{\"_42\":43,\"_44\":23,\"_45\":46,\"_47\":48,\"_73\":39,\"_807\":808},\"inputs\",[],\"themeId\",\"title\",\"Blog\",\"blocks\",[49,60,782],{\"_32\":50,\"_51\":52,\"_13\":53,\"_54\":55},\"@builder.io/sdk:Element\",\"@version\",2,\"builder-85f0ef8167fa4cdcab3633e452f8f148\",\"component\",{\"_15\":56,\"_57\":58,\"_59\":-5},\"Empty Hero Spacer\",\"options\",{},\"isRSC\",{\"_32\":50,\"_51\":52,\"_13\":61,\"_54\":62},\"builder-7930dfa69e5c4e46a05d0a8f915979c4\",{\"_15\":63,\"_57\":64,\"_59\":-5},\"Thought Leadership Gallery\",{\"_45\":65,\"_66\":67,\"_780\":781},\"Featured Resources\",\"cards\",[68,90,97,104,112,117,123,127,132,138,142,148,153,158,165,172,178,183,190,196,201,205,209,215,222,228,233,238,244,250,256,262,266,273,279,285,292,298,307,317,324,331,338,345,352,359,365,371,378,384,390,396,401,407,414,421,427,433,440,448,454,461,468,474,483,489,497,505,512,520,526,533,540,546,552,559,566,571,578,585,592,600,605,612,621,627,634,643,648,655,660,667,675,682,690,695,702,709,716,720,727,734,741,747,751,758,765,773,777],{\"_45\":69,\"_70\":46,\"_71\":72,\"_73\":74,\"_75\":76,\"_77\":78,\"_79\":23,\"_80\":81,\"_82\":83,\"_84\":85,\"_86\":87,\"_88\":89},\"William Hill Leverages Programmatic Advertising to Drive New Customer Acquisition\",\"tag\",\"date\",\"\",\"url\",\"https://www.quantcast.com/resources/blog/william-hill-leverages-programmatic-advertising-to-drive-new-customer-acquisition\",\"ctaCopy\",\"Read more\",\"tagline\",\"Major global online player William Hill leverages programmatic advertising to drive new customer acquisition. Polly Nash shares her experience using the Quantcast Platform.\",\"flipped\",\"estimatedActionTime\",4,\"image\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd2318103325d487fad69981b6e124b6b\",\"imageMobile\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3bc9c8ff0a884aae868ce7d9c392df02\",\"topics\",\"Retail\",\"action\",\"Read\",{\"_45\":91,\"_70\":46,\"_71\":72,\"_73\":92,\"_75\":76,\"_77\":93,\"_79\":23,\"_82\":94,\"_80\":95,\"_86\":96,\"_88\":89},\"Not All AI Is Created Equal\",\"https://www.quantcast.com/resources/blog/not-all-ai-is-created-equal\",\"With advanced audie
585nce analytics, real-time predictive modeling, and autonomous campaign execution, the Quantcast Platformâs Ara is a powerful AI engine that empowers you.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa9767ebda75845f7b14bda429b40efd7\",7,\"AI \u0026 Technology\",{\"_45\":98,\"_70\":46,\"_71\":72,\"_73\":99,\"_75\":76,\"_77\":100,\"_79\":101,\"_82\":102,\"_84\":103,\"_80\":81,\"_86\":96,\"_88\":89},\"Quantcastâs ML Engine Achieves Faster Queries at Lower Costs Using AWS Graviton2 Processors\",\"https://www.quantcast.com/resources/blog/quantcasts-ml-engine-achieves-faster-queries-at-lower-costs-using-aws-graviton2-processors\",\"Amazon Web Services highlight Quantcastâs machine learning engine in a recent case study.\",true,\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5e774ee8642c4d8d9d8baae51324571b\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8fc4408ea932402c94ed77ee999c7637\",{\"_45\":105,\"_70\":46,\"_71\":72,\"_73\":106,\"_75\":76,\"_77\":107,\"_79\":101,\"_82\":108,\"_84\":109,\"_86\":110,\"_80\":111,\"_88\":89},\"5 Tips to Responsibly Address Brand Safety\",\"https://www.quantcast.com/resources/blog/5-tips-to-responsibly-address-brand-safety\",\"A proactive and holistic approach to brand safety will protect your brandâs integrity in a responsible and effective way. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd5a97ed052774a489c923fabf9059704\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F47ad1eeb87f34938aa5736b4ce49ccb8\",\"Marketing Challenges \u0026 Trends\",5,{\"_45\":113,\"_70\":46,\"_71\":72,\"_73\":114,\"_75\":76,\"_77\":115,\"_79\":23,\"_82\":116,\"_84\":116,\"_86\":110,\"_80\":81,\"_88\":89},\"How to Recession-Proof Your Ad Spend\",\"https://www.quantcast.com/resources/blog/how-to-recession-proof-your-ad-spend\",\"Embracing brand spend on top of demand is key to remaining relevant and competitive in a recession, and real-time measurement can prove the return on investment.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F85c6478721394922a7deab64174a4242\",{\"_45\":118,\"_70\":46,\"_71\":72,\"_73\":119,\"_75\":76,\"_77\":120,\"_79\":23,\"_82\":121,\"_84\":121,\"_80\":122,\"_86\":110,\"_88\":89},\"How Top Brands Are Driving Stronger Performance from Brand Spend\",\"https://www.quantcast.com/resources/blog/how-top-brands-are-driving-stronger-performance-from-brand-spend\",\" Learn how to execute more effective brand advertising campaigns that deliver measurable results. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fea2914c69e814c26ba57b6142695d143\",6,{\"_45\":124,\"_70\":46,\"_71\":72,\"_73\":125,\"_75\":76,\"_77\":120,\"_79\":101,\"_82\":126,\"_84\":126,\"_80\":111,\"_86\":110,\"_88\":89},\"Redefining Brand Advertising for Modern Marketers\",\"https://www.quantcast.com/resources/blog/redefining-brand-advertising-for-modern-marketers\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3f5af0bbc5f54771bce2ad5ca52f50e7\",{\"_45\":128,\"_70\":46,\"_71\":72,\"_73\":129,\"_75\":76,\"_77\":130,\"_79\":23,\"_82\":131,\"_84\":131,\"_80\":81,\"_86\":87,\"_88\":89},\"Why Marketers Should Embrace the Female Gaming Culture\",\"https://www.quantcast.com/resources/blog/why-marketers-should-embrace-the-female-gaming-culture\",\"Quantcastâs first-party data uncovers the untapped female gamer market.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F31277613b1e242c19c5014c4c9d580df\",{\"_45\":133,\"_70\":46,\"_71\":72,\"_73\":134,\"_75\":76,\"_77\":135,\"_79\":101,\"_82\":136,\"_84\":136,\"_80\":137,\"_86\":96},\"Inside Engineering: Optimizing Our AI/ML Engine by Running Roaring Bitmaps on ARM\",\"https://www.quantcast.com/resources/blog/inside-engineering-optimizing-ara-by-running-roaring-bitmaps-on-arm\",\"Learn how the engineering team solves hard problems and uses the Roaring bitmap encoding format to efficie
585ntly manipulate integer sets on ARM64.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F48cb4e86e8e5451287b5cbf797e6238b\",10,{\"_45\":139,\"_70\":46,\"_71\":72,\"_73\":140,\"_75\":76,\"_77\":141,\"_79\":23,\"_80\":81,\"_86\":96},\"Quantcast Founder Konrad Feldman Shares His Stories Within Adtech\",\"https://www.quantcast.com/resources/blog/quantcast-founder-konrad-feldman-shares-his-stories-within-adtech\",\"Quantcast Founder and CEO, Konrad Feldman, met with IAB CMO, James Chandler this week to record an episode of the popular âMeet The Founderâ podcast series. \",{\"_45\":143,\"_70\":46,\"_71\":72,\"_73\":144,\"_75\":76,\"_77\":145,\"_79\":101,\"_82\":146,\"_84\":146,\"_80\":147,\"_86\":110},\"What Would the Internet Look Like Without Advertising?\",\"https://www.quantcast.com/resources/blog/what-would-the-internet-look-like-without-advertising\",\"The internet would be a very different place if we did not have advertising to fund content for all.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7524ed685fec4cf88c0f8f7f7fe5dd4c\",3,{\"_45\":149,\"_70\":46,\"_71\":72,\"_73\":150,\"_75\":76,\"_77\":151,\"_79\":23,\"_86\":152,\"_80\":147},\"How to Get Started with Cookieless Campaign Testing\",\"https://www.quantcast.com/resources/blog/how-to-get-started-with-cookieless-campaign-testing\",\"Take these basic steps to begin cookieless campaign testing.\",\"Cookieless\",{\"_45\":154,\"_70\":46,\"_71\":72,\"_73\":155,\"_75\":76,\"_77\":156,\"_79\":23,\"_82\":157,\"_84\":157,\"_80\":147,\"_86\":96},\"Get Insight into Live Consumer Behavior, Interest, and Intent\",\"https://www.quantcast.com/resources/blog/ara-topicmap-enables-insight-into-live-consumer-behavior-interest-and-intent\",\"The Quantcast Advertising Platform organizes the diverse, messy content of the open internet into a sophisticated contextual map of topics and interests that enables custom audience planning.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fe1c984e0ec1e4fbdae0c742fc286b3a3\",{\"_45\":159,\"_70\":46,\"_71\":72,\"_73\":160,\"_75\":76,\"_77\":161,\"_79\":23,\"_82\":162,\"_84\":163,\"_80\":81,\"_86\":164},\"Finding the Right Adtech Partner: Essential Questions to Ask\",\"https://www.quantcast.com/resources/blog/finding-the-right-adtech-partner-essential-questions-to-ask\",\"Learn what brand marketers should look for to get the best value out of an adtech partnership. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9f8394f0a0304d72b7c6e16f3049924d\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F743c7a41130340018e328d538bf4cae4\",\"AI \u0026 Technology, Marketing Challenges \u0026 Trends\",{\"_45\":166,\"_70\":46,\"_71\":72,\"_73\":167,\"_75\":76,\"_77\":168,\"_79\":101,\"_82\":169,\"_84\":170,\"_80\":95,\"_86\":171},\"Ranking Top Websites by Demographics\",\"https://www.quantcast.com/resources/blog/ranking-websites-by-demographics\",\"When choosing a website to advertise on, looks can be deceiving.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fdf54a1135dc047c3b71cbf3bcc1abe22\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F947b116d25cb469a99f56adebbd69985\",\"Measurement\",{\"_45\":173,\"_70\":46,\"_71\":72,\"_73\":174,\"_75\":76,\"_77\":175,\"_79\":23,\"_82\":176,\"_84\":176,\"_86\":177,\"_80\":81},\"What is CTV?\",\"https://www.quantcast.com/resources/blog/what-is-ctv\",\"Take a crash course to learn the differences between CTV, OTT, and linear television.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F57fed312f02d4d9f9ad978dda4234ab7\",\"Omnichannel\",{\"_45\":179,\"_70\":46,\"_71\":72,\"_73\":180,\"_75\":76,\"_77\":181,\"_79\":101,\"_82\":182,\"_84\":182,\"_80\":81,\"_86\":96},\"What is Adtech? Covering the Basics\",\"https://www.quantcast.com/resources/blog/what-is-adtech-covering-the-basics\",\"Learn the basics about advertising technology to understand how advertisers use tools and software to reach their audience successfully with digital ad campaigns.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F4fc9397472574b9c8d38fcc48243d698\",{\"_45\":184,\"_70\":46,\"_71\":72,\"_73\":185,\"_75\":76,\"_77\":186,\"_79\":23,\"_82\":187,\"_84\":187,\"_188\":189,\"_80\":81,\"_86\":96},\"5 Tips to Drive Programmatic Success\",\"https://www.quantcast.com/resources/blog/5-tips-to-drive-programmatic-success/\",\"Programmatic is dominating digital advertising in Asia-Pacific, so here are five tips to create winning ad campaigns for your business.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6399297564374a138f1f09bf9c648868\",\"imageDescription\",\"5 tips\",{\"_45\":191,\"_70\":46,\"_71\":72,\"_73\":192,\"_75\":76,\"_77\":193,\"_79\":23,\"_82\":194,\"_84\":195,\"_86\":110,\"_80\":52},\"Why Marketplace Quality Matters\",\"https://www.quantcast.com/resources/blog/Why-Marketplace-Quality-Matters\",\"Quantcast supports the adoption of ads.txt and is committed to transparency, brand safety, and preventing fraud within the digital ecosystem.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F325da83862cf4a5ba2ce165f658fd5c4\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7601f3e676224051af88aa3d13bdca82\",{\"_45\":197,\"_70\":46,\"_71\":72,\"_73\":198,\"_75\":76,\"_77\":199,\"_79\":101,\"_82\":200,\"_84\":200,\"_86\":87,\"_80\":81},\"Understanding the Pickup Truck Path to Purchase\",\"https://www.quantcast.com/resources/blog/understanding-the-pickup-tru
585ck-path-to-purchase\",\"The pickup path to purchase is accelerating, so now is the time to learn about buyers' specific purchase triggers, key demographics, and preferred devices when shopping for trucks.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F99c729d1ee2b4b1dae2a4eda8c017f90\",{\"_45\":202,\"_70\":46,\"_71\":72,\"_73\":203,\"_75\":76,\"_77\":151,\"_79\":23,\"_82\":204,\"_84\":204,\"_86\":152,\"_80\":147},\"Get Started with Cookieless Advertising in 3 Easy Steps\",\"https://www.quantcast.com/resources/blog/get-started-with-cookieless-advertising-in-3-easy-steps\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8a70da1610734f58801a0b115aa63c69\",{\"_45\":206,\"_70\":46,\"_71\":72,\"_73\":207,\"_75\":76,\"_77\":208,\"_79\":23,\"_86\":171,\"_80\":111},\"Effective Campaigns Start With Knowing What and How to Measure\",\"https://www.quantcast.com/resources/blog/effective-campaigns-start-with-knowing-what-and-how-to-measure\",\"How should businesses go about measuring the effectiveness of their ad campaigns, particularly as the cookieless future is about to change everything?\",{\"_45\":210,\"_70\":46,\"_71\":72,\"_73\":211,\"_75\":76,\"_77\":212,\"_79\":23,\"_82\":213,\"_84\":214,\"_86\":171,\"_80\":81},\"Ruled by the Click, Part 2: Phishing for Clicks\",\"https://www.quantcast.com/resources/blog/ruled-by-the-click-part-2-phishing-for-clicks\",\"Online advertising needs safer and better metrics for success. How can we disconnect the click from clickbait while gaining the benefits of personalization and consumer trust?\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc0e3568ad0c94b6b812c89373565a3fb\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F112d07d277504d25999ace116945b35e\",{\"_45\":216,\"_70\":46,\"_71\":72,\"_73\":217,\"_75\":76,\"_77\":218,\"_79\":101,\"_84\":219,\"_82\":220,\"_86\":171,\"_80\":221},\"Ruled by the Click: You Canât Measure Display With a Yardstick or Clicks\",\"https://www.quantcast.com/resources/blog/ruled-by-the-click-you-cant-measure-display-with-a-yardstick-or-clicks\",\"Online advertising canât be measured by a ruler, but we do need to set metrics for success. If clicks donât work for display, how can we effectively measure the impact of an ad on conversions?\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F182602c9627d4fa29e9d0330cb15735b\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Feef71a51ab8c40779bf26b464572cf8d\",9,{\"_45\":223,\"_70\":46,\"_71\":72,\"_73\":224,\"_75\":76,\"_77\":225,\"_79\":101,\"_82\":226,\"_84\":227,\"_86\":164,\"_80\":81},\"Enhancing Value of Programmatic Trading with AI-Powered Tech\",\"https://www.quantcast.com/resources/blog/enhancing-the-value-of-programmatic-trading-with-AI-powered-tech\",\"Get an insider perspective on the challenges facing programmatic traders and what they value in an adtech partner.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F04c0fb0fb22443edb2ca88ce462f1d09\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fad1af44ad0ec4103b7789cc8a6c144db\",{\"_45\":229,\"_70\":46,\"_71\":72,\"_73\":230,\"_75\":76,\"_77\":231,\"_79\":23,\"_82\":232,\"_84\":232,\"_86\":171,\"_80\":111},\"Understanding Incrementality Testing\",\"https://www.quantcast.com/resources/blog/measuring-more-understanding-incrementality-testing\",\"Learn the basics about incrementality testing to understand why marketers use it as a successful measurement tool.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5f2d132b32a94195b7383684395b3f71\",{\"_45\":234,\"_70\":46,\"_71\":72,\"_73\":235,\"_75\":76,\"_77\":236,\"_79\":101,\"_82\":237,\"_84\":237,\"_86\":171,\"_80\":122},\"The Demographics of Clicking\",\"https://www.quantcast.com/resources/blog/the-demographics-of-clicking\",\"Clicks usually donât lead to conversions, so when are clicks a good metric to use as a campaign performance indicator?\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3de9f03ccede49199c2e835d60a9927e\",{\"_45\":239,\"_70\":46,\"_71\":72,\"_73\":240,\"_75\":76,\"_77\":241,\"_79\":23,\"_82\":242,\"_84\":243,\"_80\":137,\"_86\":110}
585,\"Matching Creative with Marketing Funnel Messaging\",\"https://www.quantcast.com/resources/blog/tips-for-matching-creative-with-marketing-funnel-messaging\",\"Learn how to tailor your creatives to their specific role in the marketing funnel and measure the impact of your ad campaign.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F49da731614d94bf8b4f100f0141de768\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbafc34085cf04aa4bc0411e647a2242d\",{\"_45\":245,\"_70\":46,\"_71\":72,\"_73\":246,\"_75\":76,\"_77\":247,\"_79\":23,\"_82\":248,\"_84\":249,\"_86\":164,\"_80\":122},\"AI In Programmatic Advertising: Hereâs What You Need To Know\",\"https://www.quantcast.com/resources/blog/ai-in-programmatic-advertising\",\"Learn how AI is improving programmatic advertising with smarter predictive targeting. See case studies on how Quantcast improved campaign results.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F557a1171cc384d229ac9daeacd172237\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F86b410df48b64bb38c47f8bc6bd26524\",{\"_45\":251,\"_70\":46,\"_71\":72,\"_73\":252,\"_75\":76,\"_77\":253,\"_79\":101,\"_82\":254,\"_84\":255,\"_80\":147,\"_86\":96},\"Save Time and Increase Performance with the Quantcast Platform\",\"https://www.quantcast.com/resources/blog/how-to-save-time-and-increase-performance-with-the-quantcast-platform\",\"Find out how organizations were able to achieve 50% more productivity by adopting the Quantcast Platform, according to Forresterâs TEI report.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fe8775b306ffb40a09d02a835a028c266\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F10fdad055ae74e2e8c2323767daf7dde\",{\"_45\":257,\"_70\":46,\"_71\":72,\"_73\":258,\"_75\":76,\"_77\":259,\"_79\":23,\"_84\":260,\"_82\":261,\"_80\":147,\"_86\":177},\"Taking the Gaming World by Storm with Dune: Awakening\",\"https://www.quantcast.com/resources/blog/how-funcom-quantcast-took-the-gaming-world-by-storm-with-duneawakening\",\"Over 265,000 members of the gaming community gathered in Cologne, Germany, for 2022âs gamescom, the worldâs largest gaming convention.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2da89bbddeea4835a554e97df161bea7\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F575e11afe5a741c8b7bf6758e4b46922\",{\"_45\":263,\"_70\":46,\"_71\":72,\"_73\":264,\"_75\":76,\"_77\":265,\"_79\":23,\"_86\":171,\"_80\":95},\"Alphabet Soup: The A-F-Cs of Brand Lift\",\"https://www.quantcast.com/resources/blog/alphabet-soup-the-a-f-cs-of-brand-lift\",\"To understand the impact of a creative, brand lift survey questions that measure ad recall and awareness, familiarity and favorability, and consideration and competitors are key.\",{\"_45\":267,\"_70\":46,\"_71\":72,\"_73\":268,\"_75\":76,\"_77\":269,\"_79\":23,\"_82\":270,\"_84\":271,\"_86\":272,\"_80\":81},\"Programmatic Advertising for the Travel Industry: An In-Depth Guide\",\"https://www.quantcast.com/resources/blog/programmatic-advertising-for-travel-industry\",\"Learn how programmatic advertising helps travel advertisers reach the right audience, enhance campaigns, and boost bookings with precise, data-driven targeting.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3658bef19e6b42b8b5c172ac9eccf5b6\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F680d01ce26224098ab67414113777b06\",\"Travel\",{\"_45\":274,\"_70\":46,\"_71\":72,\"_73\":275,\"_75\":76,\"_77\":276,\"_79\":23,\"_82\":277,\"_84\":278,\"_86\":164,\"_80\":111},\"5 Ways AI Is Changing Marketing\",\"https://www.quantcast.com/resources/blog/5-ways-ai-is-changing-marketing\",\"With AI and machine learning, marketers can better understand their audience and what theyâre looking for.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8f8bf47
585572e1482caa17cc16f3a3bf94\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5952dc218b464fcca125aad083d9fdfd\",{\"_45\":280,\"_70\":46,\"_71\":72,\"_73\":281,\"_75\":76,\"_77\":282,\"_79\":101,\"_82\":283,\"_84\":284,\"_86\":177,\"_80\":111},\"Why Marketers Should Expand and Diversify Their Ad Mix with CTV\",\"https://www.quantcast.com/resources/blog/8-reasons-why-marketers-should-expand-and-diversify-their-ad-mix-with-ctv\",\"Savvy marketers can gain significant advantages with an omnichannel marketing strategy that includes CTV and OTT.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F21cf309f88e54b0484d8d3fe4438c76c\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fac7ef502d74b4a2b98a972fce6f47483\",{\"_45\":286,\"_70\":46,\"_71\":72,\"_73\":287,\"_75\":76,\"_77\":288,\"_79\":23,\"_82\":289,\"_84\":290,\"_86\":291,\"_80\":122},\"Why Marketers Shouldnât Fear Cookieless Advertising\",\"https://www.quantcast.com/resources/blog/why-marketers-shouldnt-fear-cookieless-advertising\",\"Learn how to embrace cookieless advertising by following these steps.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa22e28e270474fcea4a953edf146392f\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F221bae68ee184a0a913a612502797fd4\",\"AI \u0026 Technology, Cookieless\",{\"_45\":293,\"_70\":46,\"_71\":72,\"_73\":294,\"_75\":76,\"_77\":295,\"_79\":101,\"_82\":296,\"_84\":297,\"_80\":81,\"_86\":164},\"How Programmatic Traders Can Transform Campaign Performance\",\"https://www.quantcast.com/resources/blog/5-ways-programmatic-traders-can-transform-campaign-performance\",\"Learn how programmatic traders can leverage the Quantcast Platform to maximize campaign performance.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd20ab3dc10c941c3b0392770b7956aef\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5a176ca3b08444f2aebb10d3670828e3\",{\"_45\":299,\"_70\":300,\"_71\":72,\"_73\":301,\"_75\":302,\"_77\":303,\"_79\":23,\"_82\":304,\"_84\":305,\"_86\":306},\"Mind the Addressability Gap Guide\",\"Guide\",\"https://www.quantcast.com/resources/guide/mind-the-addressability-gap-guide\",\"Download\",\"A Programmatic Strategy for the Cookieless Present\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa93e40d3125f40769f53f53e3bb70d1c\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F4cb65f2ad5b7472f8c8d2de150a18c3b\",\"AI \u0026 Technology, Cookieless, Marketing Challenges \u0026 Trends\",{\"_45\":308,\"_70\":309,\"_71\":72,\"_73\":310,\"_75\":311,\"_77\":312,\"_79\":23,\"_82\":313,\"_84\":314,\"_188\":315,\"_86\":152,\"_80\":316},\"Google's Cookie Deprecation U-Turn\",\"Podcast\",\"https://www.exchangewire.com/ew-podcast/quantcasts-amit-kotecha-on-googles-cookie-deprecation-u-turn/\",\"Listen\",\"Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff699009f8d8d4f7987766ab49aab7e22\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fed3dbf9ef7e0488b9b7911949f808988\",\"MadTech Podcast imagery\",27,{\"_45\":318,\"_70\":46,\"_71\":72,\"_73\":319,\"_75\":76,\"_77\":320,\"_79\":23,\"_82\":321,\"_84\":322,\"_86\":323,\"_80\":147},\"Using AI to Decode Buyer Signals and Boost Ticket Sales on the Open Web\",\"https://www.quantcast.com/resources/blog/using-ai-to-decode-buyer-signals-and-boost-ticket-sales-on-the-open-web\",\"With a demand-side platform (DSP), you can apply AI and ML to real-time data and find the people most likely to convert.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9d1e0f9203e140668f6cb3769a1186c3\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F07c5aa95ea3347b08e8799c1677ea5f9\",\"Ticketing \u0026 Events, AI \u0026 Technology\",{\"_45\":325,\"_70\":46,\"_71\":72,\"_73\":326,\"_75\":76,\"_77\":327,\"_79\":101,\"_82\":328,\"_84\":329,\"_80\":330,\"_86\":96},\"Quantcast Named a DSP Leader in G2 Summer 2024 Report\",\"https://www.quantcast.com/resources/blog/quantcast-named-a-dsp-leader-in-g2-summer-2024-report\",\"Quantcast been named a âleaderâ in the DSP category of the Summer 2024 G2 Grid® for Display Advert
585ising.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa5c45c9bcc4c44cc80745d7eec961fd6\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ffb1d1fd97f0348b5a6d982af91698e56\",1,{\"_45\":332,\"_70\":46,\"_71\":72,\"_73\":333,\"_75\":76,\"_77\":334,\"_79\":23,\"_82\":335,\"_84\":336,\"_86\":337,\"_80\":81},\"Hitting the Right Note: Amplifying Ticket Sales for Festivals\",\"https://www.quantcast.com/resources/blog/hitting-the-right-note-amplifying-ticket-sales-for-festivals\",\"Learn how programmatic advertising, powered by a DSP, can target the right audiences to maximize ticket sales and make your festival a success.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F63d33437753c4aeca1060fc48104f14f\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd372b220fba94f9a9a101d416642bfe6\",\"Ticketing \u0026 Events\",{\"_45\":339,\"_70\":46,\"_71\":72,\"_73\":340,\"_75\":76,\"_77\":341,\"_79\":101,\"_82\":342,\"_84\":343,\"_86\":344,\"_80\":147},\"5 Reasons Why Independent Agencies Should Choose Quantcast for Programmatic Advertising\",\"https://www.quantcast.com/resources/blog/5-reasons-why-independent-agencies-should-choose-quantcast-for-programmatic-advertising\",\"For independent agencies, the need for effective, scalable, and accessible programmatic solutions is more crucial than ever.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5e68e5a40bfd45e4b37bbfb9028ce7bf\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2dbf090635f645d18d6582f7b55e498c\",\"AI \u0026 Technology, Independent Agencies\",{\"_45\":346,\"_70\":46,\"_71\":72,\"_73\":347,\"_75\":76,\"_77\":348,\"_79\":23,\"_82\":349,\"_84\":350,\"_86\":351,\"_80\":122},\"Staying Ahead of the Curve: Future-Proof Strategies for Independent Agencies\",\"https://www.quantcast.com/resources/blog/staying-ahead-of-the-curve-future-proof-strategies-for-independent-agencies\",\"Hereâs how independent agencies can navigate rapid digital changes and remain at the forefront of the industry with real-time data and AI-powered technology.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F23452e7353d942e8a96c5117460c1873\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fe2aa78d0f0f6428e8108b6e5528d1ba5\",\"AI \u0026 Technology, Independent Agencies, Marketing Challenges \u0026 Trends\",{\"_45\":353,\"_70\":46,\"_71\":72,\"_73\":354,\"_75\":76,\"_77\":355,\"_79\":101,\"_82\":356,\"_84\":357,\"_86\":358,\"_80\":81},\"Winning Strategies for Independent Agencies to Compete with Industry Giants\",\"https://www.quantcast.com/resources/blog/winning-strategies-for-independent-agencies-to-compete-with-industry-giants\",\"By accessing the same powerful technology and tools as the big players, independent agencies can optimize campaigns, achieve better ROI, and scale growth.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F89eacf60e4dd406ba583147efef513c4\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fac69292bf2924b9f8e35cb9fe7c8e6b9\",\"Independent Agencies\",{\"_45\":360,\"_70\":46,\"_71\":72,\"_73\":361,\"_75\":76,\"_77\":362,\"_79\":23,\"_82\":363,\"_84\":364,\"_86\":337,\"_80\":147},\"The Sound of Success: Boosting Ticket Sales for Theatre \u0026 Family-Friendly Events\",\"https://www.quantcast.com/resources/blog/the-sound-of-success-boosting-ticket-sales-for-theatre-and-family-friendly-events\",\"Learn how programmatic omnichannel advertising using a DSP can help family-friendly theatre and event organizers reach the right audiences.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fdaf63f179d654d15a9c124031cad93ba\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa2cfb085419049c3a4aa42969d998447\",{\"_45\":366,\"_70\":46,\"_71\":72,\"_73\":367,\"_75\":76,\"_77\":368,\"_79\":23,\"_82\":369,\"_84\":370,\"_86\":358,\"_80\":111},\"How Independent Agencies Can Win More Business with Quantcast Insights\",\"https://www.quantcast.com/resources/blog/how-independent-agencies-can-win-more-business-with-quantcast-insights\",\"Learn how Quantcast's audience insights can help independent agencies to create more effective campaigns with a higher return on investment.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6e9ce15bf03646caa33
585caf831175901b\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbb6e5e9617fa4edfab82613b7c685a35\",{\"_45\":372,\"_70\":46,\"_71\":72,\"_73\":373,\"_75\":76,\"_77\":374,\"_79\":23,\"_82\":375,\"_84\":376,\"_86\":377,\"_80\":81},\"Why TikTok Alone Wonât Cut It: Future-Proof Your Strategy for Long-Term Success\",\"https://www.quantcast.com/resources/blog/why-tik-tok-alone-wont-cut-it-future-proof-your-strategy-for-long-term-success\",\"To ensure long-term brand consistency, itâs important for DTC retail advertisers to create cohesive campaigns across multiple platforms and channels.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2e4747c68ddb447e9b2102a3b0801c4c\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff4fcb43a743b472fbc653733b8f89bde\",\"DTC Retail, Omnichannel\",{\"_45\":379,\"_70\":46,\"_71\":72,\"_73\":380,\"_75\":76,\"_77\":381,\"_79\":101,\"_82\":382,\"_84\":383,\"_86\":377,\"_80\":111},\"Complement Your DTC Social and Search Strategy with Open Web Advertising\",\"https://www.quantcast.com/resources/blog/complement-your-dtc-social-and-search-strategy-with-open-web-advertising\",\"By expanding reach across channels, DTC retailers can lower their CAC and increase their CLV.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2fd39cf4138b4e65b4664407fcab2e49\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F71d19a250eeb4ee2a8eefd0981ffca58\",{\"_45\":385,\"_70\":46,\"_71\":72,\"_73\":386,\"_75\":76,\"_77\":387,\"_79\":23,\"_82\":388,\"_84\":389,\"_80\":81,\"_86\":96},\"What Makes the Quantcast Platform a Next-Generation DSP 2.0\",\"https://www.quantcast.com/resources/blog/what-makes-the-quantcast-platform-a-next-generation-dsp-2-0\",\"Find out what makes the Quantcast Platform effective and efficient, driving a 44% increase in customer conversions and a 50% time savings, compared to traditional DSPs. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2b540e0d33734391954a97ca3677ca9a\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd93269c278cb4011a39559911028bd64\",{\"_45\":391,\"_70\":46,\"_71\":72,\"_73\":392,\"_75\":76,\"_77\":393,\"_79\":23,\"_82\":394,\"_84\":395,\"_80\":81,\"_86\":377},\"Turn Cart Abandoners into Loyal Shoppers: Win Back Sales with Omnichannel Programmatic Advertising\",\"https://www.quantcast.com/resources/blog/turning-cart-abandoners-into-loyal-shoppers-win-back-sales-with-omnichannel-programmatic-advertising\",\"Leverage omnichannel programmatic advertising to re-engage potential buyers across the web and bring them back to complete the sale.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7343fa5847d0430d8fd352adef3ad2fa\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fcf404428b59e4ee39e6944017f548282\",{\"_45\":397,\"_70\":46,\"_71\":72,\"_73\":398,\"_75\":76,\"_77\":399,\"_79\":23,\"_82\":400,\"_84\":400,\"_80\":147,\"_86\":164},\"7 Features to Consider When Choosing an Adtech Platform\",\"https://www.quantcast.com/resources/blog/7-features-to-consider-when-choosing-an-adtech-platform\",\"Look for these essential features to find the right adtech platform to help you thrive in a cookieless world.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9f88d556bc68440bb485c509f65c07ce\",{\"_45\":402,\"_70\":46,\"_71\":72,\"_73\":403,\"_75\":76,\"_77\":404,\"_79\":101,\"_82\":405,\"_84\":406,\"_86\":337,\"_80\":81},\"Stand Out in a Crowded Space: Creative Tactics to Win Consumer Attention for Sporting Events\",\"https://www.quantcast.com/resources/blog/creative-strategies-to-win-consumer-attention-for-sporting-events\",\"Dive into creative tactics that help sporting events stand outâand how a demand-side platform (DSP) can make the process seamless and effective.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc7bb6f62bcbb41cf8c9fb58d02d09c0a\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F4
5851053517a34b4fa083ae187c02da40a5\",{\"_45\":408,\"_70\":46,\"_71\":72,\"_73\":409,\"_75\":76,\"_77\":410,\"_79\":23,\"_82\":411,\"_84\":412,\"_86\":413,\"_80\":111},\"Beyond Facebook, TikTok, and Instagram: Programmatic Full-Funnel Strategies to Drive Ticket Sales\",\"https://www.quantcast.com/resources/blog/beyond-facebook-tiktok-and-instagram-programmatic-full-funnel-strategies-to-drive-ticket-sales\",\"Hereâs how event marketers can use AI technology to tap into new opportunities outside of social, with measurable results.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6c37a01fba354d7fb17dc200d20b5847\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3cdc937857b24106b5dc954fe800702c\",\"Ticketing \u0026 Events, Marketing Challenges \u0026 Trends\",{\"_45\":415,\"_70\":46,\"_71\":72,\"_73\":416,\"_75\":76,\"_77\":417,\"_79\":101,\"_82\":418,\"_84\":419,\"_86\":420,\"_80\":81},\"From Free Trial to Lifelong Customer: Boost Repeat Purchases and Maximize LTV\",\"https://www.quantcast.com/resources/blog/from-free-trial-to-lifelong-customer-boost-repeat-purchases-and-maximize-ltv\",\"Leverage data and marketing to stay top-of-mind, drive repeat purchases, and build long-term loyalty.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8c26cf5ed4f646a182edb7f14471834f\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6464af48adbc4e6fbb7eec28c63ca1e7\",\"DTC Retail\",{\"_45\":422,\"_70\":46,\"_71\":72,\"_73\":423,\"_75\":76,\"_77\":424,\"_79\":23,\"_82\":425,\"_84\":426,\"_86\":420,\"_80\":81},\"Retargeting Delivers Quick Wins, But Prospecting Builds Long-Term Brand Success\",\"https://www.quantcast.com/resources/blog/retargeting-delivers-quick-wins-but-prospecting-builds-long-term-brand-success\",\"To build long-term brand success, retail marketers need a balance of retargeting and prospecting.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc3156d14a0cf4aba9debcc3e225de36e\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa324ea747a1e47219eb0c3caec7a0361\",{\"_45\":428,\"_70\":46,\"_71\":72,\"_73\":429,\"_75\":76,\"_77\":430,\"_79\":101,\"_82\":431,\"_84\":432,\"_80\":147,\"_86\":337},\"Front Row Access: How Quantcast's Integration with Ticketmaster Boosts Ticket Sales\",\"https://www.quantcast.com/resources/blog/front-row-access-how-quantcasts-integration-with-ticketmaster-boosts-sales\",\"Quantcastâs integration with Ticketmaster is a solution designed to help event marketers tap into the full potential of digital advertising.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9234a3329c1b486999ff9d5ee654edf3\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9a5a205c3a92426c81c1136239714741\",{\"_45\":434,\"_70\":46,\"_71\":72,\"_73\":435,\"_75\":76,\"_77\":436,\"_79\":23,\"_82\":437,\"_84\":438,\"_86\":439,\"_80\":81},\"Omnichannel Retail Advertising: Connect with Shoppers Across Every Touchpoint\",\"https://www.quantcast.com/resources/blog/omnichannel-retail-advertising-connecting-with-shoppers-across-every-touchpoint\",\"Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8544b9f45a294374af600ddc7821f9e7\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7d89fbd570b7464fa622ec69ce846539\",\"Omnichannel, DTC Retail\",{\"_45\":441,\"_70\":300,\"_71\":72,\"_73\":442,\"_75\":302,\"_77\":443,\"_79\":101,\"_82\":444,\"_84\":445,\"_188\":446,\"_86\":447},\"AI and Audience Addressability Guide\",\"https://www.quantcast.com/resources/guide/ai-and-addressability-playbook\",\"How marketers are using AI to improve addressability, targeting, and measurement\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F19dcb91cf4f5438fad2d56e5ad6e357a\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff84fcecc1e2a4998a9d380060bc591bc\",\"Image of a book mockup with ai \u0026 addressability title on the front cover\",\"Cookieless, AI \u0026 Technology, Marketing Challenges \u0026 Trends\",{\"_45\":449,\"_70\":46,\"_71\":72,\"_73\":450,\"_75\":76,\"_77\":451,\"_79\":23,\"_82\":452,\"_84\":453,\"_80\":95,\"_86\":96},\"Inside the Quantcast Platform: Planning and Activating Your Ad Campaigns\",\"https://www.quantcast.com/resources/blog/inside-the-quantcast-platform-planning-and-activating-your-a
585d-campaigns\",\"Capture a holistic picture of audience behaviors, discovering valuable insights with psychographic, browsing interest, and attitudinal data to elevate your marketing strategies. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F43c4084e3ee24a5f96259e22b5eb4d41\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9032a2432b944e0098f7ccf5f0512bdb\",{\"_45\":455,\"_70\":46,\"_71\":72,\"_73\":456,\"_75\":76,\"_77\":457,\"_79\":101,\"_82\":458,\"_84\":459,\"_86\":460,\"_80\":81},\"DSP 101 for Independent Agencies: Get the Most Out of Programmatic Advertising\",\"https://www.quantcast.com/resources/blog/dsp-101-for-independent-agencies-getting-the-most-out-of-programmatic-advertising\",\"Learn why a demand side platform (DSP) is critical for effective, scalable advertising for independent agencies.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3f6d515587194ee496295a12fa8a5267\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc1ddeea9a17940e79f8f568980662916\",\"Independent Agencies, AI \u0026 Technology\",{\"_45\":462,\"_70\":300,\"_71\":72,\"_73\":463,\"_75\":302,\"_77\":464,\"_79\":23,\"_82\":465,\"_84\":466,\"_86\":467},\" Future of Cookieless Measurement \",\"https://www.quantcast.com/resources/guide/future-of-cookieless-measurement\",\"Learn about cookieless solutions for advertising and measurement in a post-cookie world.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F34241a4c73404d1ea4767f6e32772150\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F1d340ac773ae4bf4a30d591b28d00a7e\",\"Cookieless, AI \u0026 Technology\",{\"_45\":469,\"_70\":46,\"_71\":72,\"_73\":470,\"_75\":76,\"_77\":471,\"_79\":23,\"_82\":472,\"_84\":473,\"_80\":81,\"_86\":337},\"Optimize Last-Minute Ticket Sales with High-Performance Ads\",\"https://www.quantcast.com/resources/blog/optimizing-last-minute-ticket-sales-with-high-performance-ads\",\"Explore how demand-side platforms (DSPs) can help ticket sellers connect with buyers at the perfect moment.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2479bf303faf476f82a23bb1d743de7c\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9a26a53cf97743d2b1fbd956d84ead46\",{\"_45\":475,\"_70\":476,\"_71\":72,\"_73\":477,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":480,\"_86\":481,\"_82\":482,\"_84\":482},\"Understanding the impact of your programmatic campaigns:\",\"Webinar\",\"/resources/webinars/understanding-the-impact-of-your-programmatic-campaigns\",\"Watch now\",\"Watch\",17,\"Marketing Challenges \u0026 Trends, AI \u0026 Technology, Webinar\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fca6e082af2bb4efc908c7b14538336bc\",{\"_45\":484,\"_70\":46,\"_71\":72,\"_73\":485,\"_75\":76,\"_77\":486,\"_79\":101,\"_82\":487,\"_84\":488,\"_80\":122,\"_86\":96},\"Going Beyond a Demand-Side Platform (DSP)\",\"https://www.quantcast.com/resources/blog/going-beyond-a-demand-side-platform-dsp/\",\"What is a demand-side platform? Learn the DSP basics and what makes the Quantcast Platform a next-generation DSP 2.0.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F91c7dea265a441349d0a1f25ebaba585\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ffb6392f313114f959459e5aafe29f549\",{\"_45\":490,\"_70\":491,\"_71\":72,\"_73\":492,\"_75\":478,\"_77\":493,\"_79\":101,\"_82\":494,\"_84\":495,\"_188\":496,\"_86\":177,\"_80\":316},\"Omnichannel Marketing Mastery\",\"Video\",\"https://www.quantcast.com/resources/video/omni-channel-marketing-mastery\",\"Find out how to address the typical pitfalls and highlights for successful strategies to enhance omnichannel approach\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F73edfdb571f0443fbd6982f17f38135b\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F94f6aeff52164d56afd5247f7706c781\",\"Illustration of a hand on a mobile with omnichannel icons \",{\"_45\":498,\"_70\":300,\"_71\":72,\"_73\":499,\"_75\":302,\"_77\":500,\"_79\":101,\"_82\":501,\"_84\":502,\"_188\":503,\"_86\":504},\"DTC Growth Playbook\",\"https://www.quantcast.com/resources/guide/dtc-growth-playbook\",\"Download this playbook to see how you can grow your business.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8876289e3866497b8f30dea5463ef4d5\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F44288835c6cd4c6e85a26640b4677bc3\",\"Illustration of a shopping basket with a tablet behind showing a website and icons displayed around \",\"DTC Retail, AI \u0026 Technology, Omnichannel\",{\"_45\":506,\"_70\":46,\"_71\":72,\"_73\":507,\"_75\":76,\"_77\":508,\"_79\":23,\"_82\":509,\"_84\":510,\"_80\":147,\"_86\":511},\"Why the Quantcast Platform is the ChatGPT of Advertising\",\"https://www.quantcast.com/resources/blog/why-the-quantcast-platform-is-the-c
585hatgpt-of-advertising\",\"The Quantcast Advertising Platform helps marketers save time and resources while delivering maximum results.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8ab0e2b5b29f43cda4916cb27e7b889a\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fec8fa73959cd42218834bedaff78ae85\",\"Marketing Challenges \u0026 Trends, AI \u0026 Technology\",{\"_45\":513,\"_70\":46,\"_71\":72,\"_73\":514,\"_75\":76,\"_77\":515,\"_79\":23,\"_82\":516,\"_84\":517,\"_188\":518,\"_80\":147,\"_86\":519},\"Beyond Social: How to Reach New Ticket Buyers with Open Web Advertising\",\"https://www.quantcast.com/resources/blog/beyond-social-how-to-reach-new-ticket-buyers-with-open-web-advertising\",\"Revolutionize your ticket sales strategy by going beyond social media to reach more ticket buyers.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa36d447d306f41d2a101b01785543a97\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa011fa825efe425d8c6b76a2e0c69ef2\",\"tickets\",\"Ticketing \u0026 Events, Omnichannel\",{\"_45\":521,\"_70\":46,\"_71\":72,\"_73\":522,\"_75\":76,\"_77\":523,\"_79\":101,\"_82\":524,\"_84\":525,\"_86\":177,\"_80\":147},\"How TikTokâs US Outage Impacted Advertising: Key Takeaways for Marketers\",\"https://www.quantcast.com/resources/blog/how-tiktoks-us-outage-impacted-advertising-key-takeaways-for-marketers\",\"TikTok's outage reinforces the need for marketers to take an omnichannel strategy. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc572023c4c0f4e2fa9a32f43c61ae6a5\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F22bac2b4994c4484ad36666d39ed07f7\",{\"_45\":527,\"_70\":46,\"_71\":72,\"_73\":528,\"_75\":76,\"_77\":529,\"_79\":23,\"_82\":530,\"_84\":531,\"_86\":532,\"_80\":111},\"Top Digital Advertising Strategies for 2025 (and Beyond)\",\"https://www.quantcast.com/resources/blog/top-digital-advertising-strategies-for-2025-and-beyond\",\"Discover the top 2025 digital advertising strategies advertisers can adopt to boost engagement, drive conversions, and improve ROI on ad spend. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F13b47813e5f749b5a82f9f8d098b08df\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff3cabd18f26b4747b52cb5e935c33872\",\"Marketing Challenges \u0026 Trends, Cookieless, Omnichannel\",{\"_45\":534,\"_70\":46,\"_71\":72,\"_73\":535,\"_75\":76,\"_77\":536,\"_79\":101,\"_82\":537,\"_84\":538,\"_188\":539,\"_80\":81,\"_86\":177},\"Unlock New Customers: How Video and CTV Ads Shine on the Open Web\",\"https://www.quantcast.com/resources/blog/unlock-new-customers-how-video-and-ctv-ads-shine-on-the-open-web\",\"If youâre already seeing success with video and CTV ads on social platforms, itâs time to extend that success to the open web.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F42679d36b67142cc82137005a71c45f3\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fada2d667c7f44e67a127acd11b76dc93\",\"tv on stand\",{\"_45\":541,\"_70\":46,\"_71\":72,\"_73\":542,\"_75\":76,\"_77\":543,\"_79\":23,\"_82\":544,\"_84\":545,\"_86\":152,\"_80\":147},\"Quantcast Love Stories: Cupidâs Arrow Finds Consumers with Data Insights\",\"https://www.quantcast.com/resources/blog/quantcast-love-stories-cupids-arrow-finds-consumers-with-data-insights\",\"Find out how Quantcast acts as a digital matchmaker between brands and consumers. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6d80b066c4d5415d8b3aa7b296638f6d\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6dd662a74d114339bc12bcf6769439c9\",{\"_45\":547,\"_70\":46,\"_71\":72,\"_73\":548,\"_75\":76,\"_77\":549,\"_79\":101,\"_82\":550,\"_84\":551,\"_80\":52,\"_86\":110},\"Landing Page Best Practices: How to Optimize for Higher Conversions\",\"https://www.quantcast.com/resources/blog/landing-page-best-practices-how-to-optimize-for-higher-conversions\",\"Learn the best landing page optimization strategies to increase conversions.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fe017f19c96a34207a008100ca3969eee\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F5e4c19a0a14b43b5aa739b4f0b4365c7\",{\"_45\":553,\"_70\":46,\"_71\":72,\"_73\":554,\"_75\":76,\"_77\":555,\"_79\":23,\"_82\":556,\"_84\":557,\"_188\":558,\"_80\":81,\"_86\":177},\"Mythbusting Omnichannel: Why True Omnichannel Is More Than Just Supply\",\"https://www.quantcast.com/resources/blog/mythbusting-omnichannel-why-true-omnichannel-is-more-than-just-supply\",\"Learn why true omnichannel starts with audie
585nce, not inventory. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fda723ed72c1b421192fa8b3b814b6e50\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fee896d5782bf4a6d9f8da9b732103a37\",\"blurred head\",{\"_45\":560,\"_70\":46,\"_71\":72,\"_73\":561,\"_75\":76,\"_77\":562,\"_79\":101,\"_82\":563,\"_84\":564,\"_188\":565,\"_80\":147,\"_86\":358},\"Why Independent Agencies Are Winning with Quantcast\",\"https://www.quantcast.com/resources/blog/why-independent-agencies-are-winning-with-quantcast\",\"See how independent agencies are thriving with AI-powered media buying that delivers smarter results without the manual grind.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7969e4c506da4250a3c7ce135f026435\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F09676548c4244c8787dbbaccd13dd564\",\"high five\",{\"_45\":567,\"_70\":46,\"_71\":72,\"_73\":568,\"_75\":76,\"_77\":569,\"_79\":23,\"_82\":570,\"_84\":482,\"_80\":81,\"_86\":171},\"Maximizing Media Impact: Highlights from Tire Agent \u0026 Forrester\",\"https://www.quantcast.com/resources/blog/maximizing-media-impact-highlights-from-tire-agent-and-forrester\",\"Unlock the secrets to maximizing media impact with insights from Tire Agent, Quantcast, and Forresterâs webinar on programmatic advertising measurement. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fdb7c980199c54c69bdb38fcabeaf8774\",{\"_45\":572,\"_70\":300,\"_71\":72,\"_73\":573,\"_75\":76,\"_77\":574,\"_79\":23,\"_82\":575,\"_84\":575,\"_188\":576,\"_88\":89,\"_80\":577,\"_86\":110},\"Clickers Are Not Your Converters\",\"https://www.quantcast.com/resources/guide/clickers-are-not-your-converters\",\"How to Measure for Success. Clicks arenât telling you what you need to know about your digital campaignsâand relying on them means missing significant opportunities.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F73b3b00f8813495c9bddea6771025b64\",\"Illustration of hand on mouse, browsing a laptop\",8,{\"_45\":579,\"_70\":46,\"_71\":72,\"_73\":580,\"_75\":76,\"_77\":581,\"_79\":101,\"_82\":582,\"_84\":583,\"_188\":584,\"_80\":147,\"_86\":152},\"Google's Cookie Reversal Does Not Change the Future or Our Strategy\",\"https://www.quantcast.com/resources/blog/google's-cookie-reversal-does-not-change-the-future-or-our-strategy\",\"Googleâs delay in phasing out third-party cookies in Chrome does not change the unstoppable rise of cookieless advertising.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbb8dd03fed0141129de16eb459b912a2\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F9098c88154d94133875534901fd142cc\",\"google cookie\",{\"_45\":586,\"_70\":46,\"_71\":72,\"_73\":587,\"_75\":76,\"_77\":588,\"_79\":23,\"_82\":589,\"_84\":590,\"_188\":591,\"_88\":89,\"_80\":81,\"_86\":511},\"5 Marketing Challenges You Canât Ignore (and How to Overcome Them)\",\"https://www.quantcast.com/resources/blog/five-marketing-challenges-you-can't-ignore-and-how-to-overcome-them\",\"Discover practical strategies to address the top five marketing challenges facing digital advertisers in 2025.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbe81e3ad23ee4d47b461676d27250fa0\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F42ef7fd2abb644baba513dd02bf5c596\",\"5 marketing challenges\",{\"_45\":593,\"_70\":46,\"_71\":72,\"_73\":594,\"_75\":76,\"_77\":595,\"_79\":23,\"_82\":596,\"_84\":597,\"_188\":598,\"_88\":89,\"_80\":147,\"_86\":599},\"From Awareness to Arrivals: Streamlining the Traveler's Journey with AI \",\"https://www.quantcast.com/resources/blog/From-Awareness-to-Arrivals-Streamlining-the-Travelers-Journey-with-AI\",\"Explore the power of AI-driven advertising to guide travelers seamlessly from initial interest to confirmed bookings and beyond.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F783b551f80114961829935d274501adf\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fccc27054bdb144298cc3754dbf238a2e\",\"Traveler on phone looking out of plane window\",\"Travel, AI \u0026 Technology\",{\"_45\":601,\"_70\":46,\"_71\":72,\"_73\":602,\"_75\":76,\"_77\":603,\"_79\":23,\"_82\":270,\"_84\":271,\"_188\":604,\"_88\":89,\"_80\":81,\"_86\":599},\"Seasonal Spotlight: Leveraging AI to Attract Visitors All Year Round\",\"https://www.quantcast.com/resources/blog/Seasonal-Spotlight-Leveraging-AI-to-Attract-Visitors \",\"Find out how to revolutionize your approach to
585seasonal volatility with AI-driven advertising.\",\"Female tourist waits for a train while checking a map\",{\"_45\":606,\"_70\":46,\"_71\":72,\"_73\":607,\"_75\":76,\"_77\":608,\"_79\":23,\"_82\":609,\"_84\":610,\"_188\":611,\"_88\":89,\"_80\":147,\"_86\":177},\"Think Like an Investor, Advertise Like a Pro: Diversify With Omnichannel\",\"https://www.quantcast.com/resources/blog/Think-like-an-investor-advertise-like-a-pro-diversify-with-omnichannel\",\"Explore the benefits of adopting omnichannel advertising and how a cohesive approach maximizes reach, engagement, and ROI.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7d62a47829f346aebdab57cfd9882035\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F18b5ed5756ed4a8d815cf97f086e11c8\",\"Rainbow split across two notebook pages\",{\"_45\":613,\"_70\":300,\"_71\":72,\"_73\":614,\"_75\":76,\"_77\":615,\"_79\":23,\"_82\":616,\"_84\":617,\"_188\":618,\"_88\":89,\"_80\":619,\"_86\":620},\"Power Up Your Programmatic: The Independent Agency Toolkit\",\"https://www.quantcast.com/resources/independent-agency-toolkit\",\"Your essential guide to powering up your programmatic\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6bdfefee8f2a4c58a1151f4d42e7bc76\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F26e22e499dbd4190a5396063ef831d6d\",\"Bar graph illustration demonstrating campaign growth on Quantcast\",15,\"Marketing Challenges \u0026 Trends, Independent Agencies\",{\"_45\":622,\"_70\":476,\"_71\":72,\"_73\":623,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":624,\"_86\":625,\"_82\":626,\"_84\":626},\"Balancing Performance and Brand to Fuel Growth\",\"/resources/webinars/balancing-performance-and-brand-to-fuel-growth\",40,\"Marketing Challenges \u0026 Trends, Webinar\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F0291406e747646de86adcfdf772bd7df\",{\"_45\":628,\"_70\":46,\"_71\":72,\"_73\":629,\"_75\":630,\"_77\":72,\"_79\":23,\"_82\":631,\"_84\":632,\"_188\":633,\"_88\":89,\"_80\":52,\"_86\":110},\" Why Creative Standards are Essential for User Experience\",\"https://www.quantcast.com/resources/blog/why-creative-standards-are-essential-for-user-experience\",\"Read now\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fbf15087afc474a479442286470067b40\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F53a13aa85a694e9da0b271d634032479\",\"Computer image\",{\"_45\":635,\"_70\":300,\"_71\":72,\"_73\":636,\"_75\":76,\"_77\":637,\"_79\":23,\"_82\":638,\"_84\":639,\"_188\":640,\"_88\":89,\"_80\":641,\"_86\":642},\"The Omnichannel Advertising Guide\",\"https://www.quantcast.com/resources/omnichannel-guide\",\"Mastering omnichannel: A guide to connected marketing across the open internet\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2d13aaa5a3ff458181b80369f17c2322\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F8d4797e1d9594038a12bcd60d799cd87\",\"Illustration of omnichannel channels, laptop, mobile, audio and CTV\",20,\"Marketing Challenges \u0026 Trends, Omnichannel\",{\"_45\":644,\"_70\":476,\"_71\":72,\"_73\":645,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":646,\"_86\":625,\"_82\":647,\"_84\":647},\"CTV That Converts: How Boots Online Doctor Made It the Hero Channel\",\"/resources/webinars/ctv-that-converts-how-boots-online-doctor-made-it-the-hero-channel\",30,\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2f55a74cda3c4ba98c6f4b0dff24525e\",{\"_45\":649,\"_70\":46,\"_71\":72,\"_73\":650,\"_75\":630,\"_77\":651,\"_79\":23,\"_82\":652,\"_84\":653,\"_188\":654,\"_88\":89,\"_80\":52,\"_86\":110},\"Quantcast and the IAB\",\"/resources/blog/quantcast-and-the-iab\",\"Quantcast directly contributes to the technical standards that shape the future of adtech. We are committed to working with industry leaders to drive positive change and create a future that is more transparent, efficient, and privacy-centric for everyone.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fc8e9d31582d646fca55ae781ca39b0d4\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fabe22438e72642049e97366e5fa43caa\",\"IAB gold standard logo\",{\"_45\":656,\"_70\":476,\"_71\":72,\"_73\":657,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":658,\"_86\":625,\"_82\":659,\"_84\":659},\"Escapologyâs Real-Time Playbook\",\"/resources/webinars/escapology-real-time-playbook\",25,\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F604701b1d36c4c1f8a6d35465111c1c4\",{\"_45\":661,\"_70\":46,\"_71\":72,\"_73\":662,\"_75\":630,\"_77\":663,\"_79\":23,\"_82\":664,\"_84\":665,\"_188\":666,\"_88\":89,\"_80\":147,\"_86\":110}
585,\"Marketplace Quality: A Foundation for Performance\",\"/resources/blog/marketplace-quality-a-foundation-for-performance\",\"Quantcast is committed to marketplace quality, eliminating waste from invalid traffic, ensuring brand safety, and promoting transparency.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fae87697894b447d79a6351103a3555f6\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd3cad1eda21045989b92a48e85d52df5\",\"image of people analysing a screen\",{\"_45\":668,\"_70\":46,\"_71\":72,\"_73\":669,\"_75\":76,\"_77\":670,\"_79\":23,\"_82\":671,\"_84\":672,\"_188\":673,\"_88\":89,\"_80\":111,\"_86\":674},\"A Marketerâs Guide to Adtech Platforms\",\"https://www.quantcast.com/resources/blog/a-marketer's-guide-to-adtech-platforms\",\"Learn how adtech platforms power modern programmatic advertising by automating ad delivery, optimizing performance, and enabling cookieless targeting. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F7ca6c547549a48c28ff0c04e0edd9485\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F508c2d04faec460b8752a57b34c269f5\",\"notetaking learning\",\"Marketing Challenges \u0026 Trends, Cookieless\",{\"_45\":676,\"_70\":46,\"_71\":72,\"_73\":677,\"_75\":76,\"_77\":678,\"_79\":23,\"_82\":679,\"_84\":680,\"_188\":681,\"_88\":89,\"_80\":147,\"_86\":110},\"Five Ways Brands Can Protect Growth in Unpredictable Times\",\"https://www.quantcast.com/resources/blog/five-ways-brands-can-protect-growth-in-unpredictable-times\",\"Discover five expert-backed strategies to help brands protect growth during economic uncertainty.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F482b770705ec4e6a9e431bb55066d9f4\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F44c68230a2c347fc9d5c9465c44082e4\",\"vacuum money economic uncertainty\",{\"_45\":683,\"_70\":46,\"_71\":72,\"_73\":684,\"_75\":76,\"_77\":685,\"_79\":23,\"_82\":686,\"_84\":687,\"_188\":688,\"_88\":89,\"_80\":111,\"_86\":689},\"CTV Advertising \u0026 Measurement Explained\",\"https://www.quantcast.com/resources/blog/ctv-advertising-and-measurement-explained\",\"Discover how Connected TV (CTV) advertising is transforming digital marketing. Learn what CTV advertising is, why it matters, and the essential metrics that help brands measure, optimize, and prove campaign performance.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff5558362415747cba410169c84db4263\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6422f85e2dfd4263bae679454e33acf9\",\"CTV streaming platform\",\"Omnichannel, Measurement\",{\"_45\":691,\"_70\":476,\"_71\":72,\"_73\":692,\"_75\":478,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":479,\"_80\":316,\"_86\":693,\"_84\":694,\"_82\":694},\"Omnichannel, Unlocked: Your Blueprint for Success\",\"/resources/webinars/omnichannel-power-how-independent-agencies-win\",\"Marketing Challenges \u0026 Trends, Omnichannel, Webinar\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fa88c00a0d5d34ee2a7e12827d757d5f8\",{\"_45\":696,\"_70\":46,\"_71\":72,\"_73\":697,\"_75\":76,\"_77\":698,\"_79\":23,\"_82\":699,\"_84\":700,\"_188\":701,\"_88\":89,\"_80\":577,\"_86\":110},\"What is Programmatic Advertising?\",\"https://www.quantcast.com/resources/blog/what-is-programmatic-advertising\",\"Learn what programmatic advertising is, how it works, and why itâs essential for modern marketers. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F4601038f29e945128b6f8173c36a5cdb\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2b1bd6b6f6a14d499212379e9d2b7fed\",\"programmatic advertising\",{\"_45\":703,\"_70\":46,\"_71\":72,\"_73\":704,\"_75\":76,\"_77\":705,\"_79\":23,\"_82\":706,\"_84\":707,\"_188\":708,\"_88\":89,\"_80\":81,\"_86\":642},\"Three CTV Campaigns That Delivered\",\"https://www.quantcast.com/resources/blog/three-ctv-campaigns-that-delivered\",\"Explore three high-performing Connected TV (CTV) campaigns from Sky, Miléade, and Auto Trader that used real-time measurement, audience targeting, and full-funnel strategies to drive awareness, site traffic, and conversions in todayâs streaming-first landscape.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F883167daa4644517b53a8dbe938723f0\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F83ac5fd665444e10a55fac700309db88\",\"TV screen with a mountain video image\",{\"_45\":710,\"_70\":46,\"_71\":72,\"_73\":711,\"_75\":76,\"_77\":712,\"_79\":23,\"_82\":713,\"_84\":714,\"_188\":715,\"_88\":89,\"_80\":111,\"_86\":642},\"Unifying Your Adtech Stack with Quantcast \",\"https://www.quantcast.com/resources/blog/unifying-your-a
585dtech-stack-with-Quantcast\",\"Streamline your adtech stack with Quantcastâs unified platformâcombining audience targeting, real-time bidding, omnichannel activation, and full-funnel measurement in one AI-powered DSP. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fce7655373bdc4174831b04efd5498553\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Ff1ec0fad684b4d9abc55cfb6a9cefb39\",\"unified omnichannel advertising platform\",{\"_45\":717,\"_70\":46,\"_71\":72,\"_73\":629,\"_75\":76,\"_77\":718,\"_79\":23,\"_82\":631,\"_84\":632,\"_188\":719,\"_88\":89,\"_80\":52,\"_86\":110},\"Why Creative Standards are Essential for User Experience\",\"Learn how adhering to creative standards from the Coalition for Better Ads can boost engagement, reduce ad blocker use, and enhance brand perception, all while improving your campaign's performance.\",\"computer image with photo editing software\",{\"_45\":721,\"_70\":46,\"_71\":72,\"_73\":722,\"_75\":76,\"_77\":723,\"_79\":23,\"_82\":724,\"_84\":725,\"_188\":726,\"_88\":89,\"_80\":81,\"_86\":110},\"Choosing Your Digital Advertising Partner: Not All Programmatic DSPs Are the Same\",\"https://www.quantcast.com/resources/blog/choosing-your-digital-advertising-partner-not-all-programmatic-dsps-are-the-same\",\"Not all programmatic DSPs are created equal, so learn how to evaluate key differences in data, AI, targeting, channels, and transparency to choose the best demand-side platform for your digital advertising goals. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fdbee7b55d0e54cbeb6550ed73a11ea3f\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6f88eebd7d4e49ebb589341c04c5e1d7\",\"Quantcast Advertising Platform dashboard\",{\"_45\":728,\"_70\":46,\"_71\":72,\"_73\":729,\"_75\":76,\"_77\":730,\"_79\":23,\"_82\":731,\"_84\":732,\"_188\":733,\"_88\":89,\"_80\":52,\"_86\":642},\"CTV Advertising: Prioritize Performance, Not Just Supply\",\"https://www.quantcast.com/resources/blog/ctv-advertising-prioritize-performance-not-just-supply\",\"Learn why prioritizing measurable outcomes like brand lift, incremental reach, and conversions is key to maximizing CTV impact, and how Quantcastâs omnichannel DSP helps advertisers deliver results at scale.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F43ee8f199fd149448bf4935096645b28\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F3072a06a49ce491aae3836436afb6524\",\"Birds eye view of man running over a finishing line\",{\"_45\":735,\"_70\":46,\"_71\":72,\"_73\":736,\"_75\":76,\"_77\":737,\"_79\":23,\"_82\":738,\"_84\":739,\"_188\":740,\"_88\":89,\"_80\":81,\"_86\":511},\"Find Your Brand's Perfect Match with AI-Powered Programmatic\",\"https://www.quantcast.com/resources/blog/find-your-brand's-perfect-match-with-ai-powered-programmatic\",\"Discover how AI-powered programmatic advertising helps brands cut through digital noise, reach high-intent audiences across channels, and drive real results with smarter, faster, and more scalable targeting.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F1373da45a5744417ac9ddb5de91b3ff5\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F47151b489559462ebd3f0f28beca2100\",\"lit up electric heart\",{\"_45\":742,\"_70\":46,\"_71\":72,\"_73\":743,\"_75\":76,\"_77\":744,\"_79\":23,\"_82\":745,\"_84\":746,\"_188\":701,\"_88\":89,\"_80\":111,\"_86\":110},\"Why First-Party Data Is Your Secret Marketing Ingredient\",\"https://www.quantcast.com/blog/why-first-party-data-is-your-secret-marketing-ingredient\",\"Learn why first-party data is the key to thriving in a cookieless future and how to use it for smarter, privacy-first marketing that drives higher ROI and deeper customer relationships.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F08c8c26b1a5a4fe2878606822ea9f41e\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F112e09d514c847e2a843a060f3b27a83\",{\"_45\":748,\"_70\":46,\"_71\":72,\"_73\":749,\"_75\":630,\"_77\":72,\"_79\":23,\"_188\":72,\"_88\":89,\"_80\":147,\"_86\":511,\"_82\":750,\"_84\":750},\"Setting Standards: Commitment to Marketplace Quality with TAG and IAB UK Recertifications\",\"https://www.quantcast.com/resources/blog/setting-standards-commitment-to-marketplace-quality-with-tag-and-iab-uk-recertifications\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fd566570a64954a86a521bfec0141ba16\",{\"_45\":752,\"_70\":46,\"_71\":72,\"_73\":753,\"_75\":76,\"_77\":754,\"_79\":23,\"_82\":755,\"_84\":756,\"_188\":757,\"_88\":89,\"_80\":81,\"_86\":177},\"Programmatic Ads vs. Social Ads: Everything You Need to Know\",\"https://www.quantcast.com/resources/blog/programmatic-ads-vs-social-ads-everything-you
585-need-to-know\",\"Explore the key differences between programmatic ads and social ads to choose the right strategy for your brand. \",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F92bfc18ecac54e4ea3dd0ce747268ac8\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F6efc3d9b63ba45a1a5d193656980c22f\",\"programmatic ads\",{\"_45\":759,\"_70\":46,\"_71\":72,\"_73\":760,\"_75\":76,\"_77\":761,\"_79\":23,\"_82\":762,\"_84\":763,\"_188\":764,\"_88\":89,\"_80\":111,\"_86\":110},\"Explainer: Traditional vs. Programmatic Media Buying\",\"https://www.quantcast.com/resources/blog/explainer-traditional-vs-programmatic-media-buying\",\"Compare traditional vs programmatic media buying in this comprehensive guide to help you choose the right strategy for your goals, channels, and audience targeting needs.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F1be76bbd81b6455abd439984b1d7d450\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F372e6658695d43aa91a979ee888616af\",\"Person explaining with computer\",{\"_45\":766,\"_70\":476,\"_71\":72,\"_73\":767,\"_75\":478,\"_77\":768,\"_79\":23,\"_82\":769,\"_84\":770,\"_188\":771,\"_88\":479,\"_80\":772,\"_86\":625},\"What Consumer Behavior Tells Us About Advertising in Uncertainty\",\"https://www.quantcast.com/resources/webinars/what-consumer-behavior-tells-us-about-advertising-in-uncertainty-2025\",\"Recent political and economic shifts have created new waves of uncertainty, resulting in increased pressure on marketing budgets. But uncertainty doesnât mean you have to pause. The brands that stay active, data-driven, and measurable during uncertain times are the ones that come out ahead.\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F2977dcb04ca9478daef728960e20256b\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F0fe344dfe7db444b96f32d5da68d87c3\",\"Headshots with Mintel and Quantcast logo\",28,{\"_45\":774,\"_70\":46,\"_71\":72,\"_73\":775,\"_75\":630,\"_77\":72,\"_79\":23,\"_82\":776,\"_84\":776,\"_188\":72,\"_88\":89,\"_80\":147,\"_86\":511},\"Introducing Q: The AI Powering Autonomous Advertising at Quantcast\",\"https://www.quantcast.com/resources/blog/AI-The-Next-Evolution-in-Performance-Marketing\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2F264c4c8868564f468c66e7dda07b828d\",{\"_45\":778,\"_70\":46,\"_71\":72,\"_73\":779,\"_75\":630,\"_77\":72,\"_79\":23,\"_82\":776,\"_84\":776,\"_188\":72,\"_88\":89,\"_80\":111,\"_86\":511},\"Most AI in AdTech Is Solving the Wrong Problem\",\"https://www.quantcast.com/resources/blog/AI-in-AdTech\",\"layout\",\"Highlight and Small Cards\",{\"_13\":783,\"_32\":50,\"_784\":785,\"_786\":787,\"_796\":797},\"builder-pixel-4jd2cqffxgs\",\"tagName\",\"img\",\"properties\",{\"_788\":789,\"_790\":791,\"_792\":72,\"_793\":794,\"_795\":794},\"src\",\"https://cdn.builder.io/api/v1/pixel?apiKey=899c30cfb67041108c959c75593ff238\",\"aria-hidden\",\"true\",\"alt\",\"width\",\"0\",\"height\",\"responsiveStyles\",{\"_798\":799},\"large\",{\"_795\":794,\"_793\":794,\"_800\":801,\"_802\":794,\"_803\":804,\"_805\":806},\"display\",\"block\",\"opacity\",\"overflow\",\"hidden\",\"pointerEvents\",\"none\",\"state\",{\"_809\":798,\"_810\":811},\"deviceSize\",\"location\",{\"_812\":39,\"_813\":814,\"_29\":817},\"pathname\",\"path\",[815,816],\"resources\",\"blog\",{},\"variations\",{},\"lastUpdated\",1790802923185,\"firstPublished\",1721224298831,\"testRatio\",\"screenshot\",\"https://cdn.builder.io/api/v1/image/assets%2F899c30cfb67041108c959c75593ff238%2Fce0f7f6866b7434a88f0c74154844f5f\",\"createdBy\",\"z44h0uX3TEdMtH67GdiGwwoUr1k2\",\"lastUpdatedBy\",\"vtvjNKzRSHX2Viu2svxJGpC67v03\",\"folders\",[],\"stageModifiedSincePublish\",\"lastUpdateSource\",\"rev\",\"33ienuq69xo\",\"builderApiKey\",\"899c30cfb67041108c959c75593ff238\",\"isBot\",\"actionData\",\"errors\"]\n");</script>
585<!--$-->
585<script>window.__reactRouterContext.streamController.close();</script>
585<!--/$--><!--/$-->
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.