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175Content ==================== -->
176<section class="margin-bottom-40" id="Content">
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179<h1><span>About</span> <em>strategy+business</em></h1>
180<div class="serif">
181<p><em>Strategy</em>+<em>business</em> (<em>s</em>+<em>b</em>) combines powerful insights from inside and outside PwC to define and shape the top management agenda. We seek to help leaders thrive today, reinvent for the future, and&nbsp; deliver sustainable value.&nbsp;<em>Strategy</em>+<em>business</em> is&nbsp;characterized by:</p>
182<p><em><strong>Distinguished contributors</strong>.</em> We feature writing by chief executives and other well-known corporate leaders, best-selling business thinkers and philosophers, prominent academics and researchers, seasoned practitioners from the PwC network, and journalists with a track record in revealing the patterns below the surface.</p>
183<p><em><strong>Distinctive content</strong>.</em> Our purpose is to find and share the ideas and stories that raise the game for management, written and expounded clearly enough to provide the basis for thoughtful action. Through in-depth feature stories, thought leader interviews, and strategic commentaries, <em>strategy</em>+<em>business</em> provides an informed, global perspective on ideas and practices relevant to large-scale corporations.</p>
184<p>To propose articles for <em>s</em>+<em>b</em>, see our <a href="https://www.strategy-business.com/press/writer
184s" >writer’s guidelines</a>.</p>
185<p><strong><em>Diverse channels</em></strong>. We make our material available to you in a variety of ways.</p>
186<ul>
187<li>The digital issue is published up to 12 times a year, and is available via free subscription</li>
188<li>The website&nbsp;includes new articles published every week</li>
189<li>The twice-weekly&nbsp;newsletter features&nbsp;business analysis, insights, commentary, and multimedia from the authors, strategists, and editors at <em>strategy</em>+<em>business</em></li>
190</ul>
191</div>
192<h2>Awards highlights for <em>strategy</em>+<em>business</em>:</h2>
193<div class="serif">
194<h2>2026</h2>
195<ul>
196<li><strong>ASBPE Gold, National,</strong> All Content - Q&amp;A, <a href="https://www.strategy-business.com/article/e.l.f.-Beauty-and-rhode-are-giving-the-beauty-business-a-makeover" >e.l.f. Beauty and rhode are giving the beauty business a makeover</a></li>
197<li><strong>ASBPE Gold, National,</strong> Design - Website Design, <em><a href="https://www.strategy-business.com/" >strategy+business</a></em></li>
198<li><strong>ASBPE Silver, National,</strong> Design - Web Article Design, <em><a href="https://sb.stratbz.to/3QixAB0" target="_blank">Be a better decider</a></em></li>
199<li><strong>ASBPE Silver, National,</strong> Online &#8211; Podcast, <em><a href="https://pwc.to/4pPPDyU" target="_blank">Will your next sushi roll come from a laboratory?</a></em></li>
200<li><strong>ASBPE Gold, Regional,</strong> All Content - Q&amp;A, <em><a href="https://www.strategy-business.com/article/e.l.f.-Beauty-and-rhode-are-giving-the-beauty-business-a-makeover" >e.l.f. Beauty and rhode are giving the beauty business a makeover</a></em></li>
201</ul>
202<ul>
203<li><strong>ASBPE Gold, Regional,</strong> Design - Website Design, <em><a href="https://www.strategy-business.com/" >strategy+business</a></em></li>
204</ul>
205<ul>
206<li><strong>ASBPE Gold, Regional,</strong> Online - Podcast, <em><a href="https://pwc.to/4pPPDyU" target="_blank">Will your next sushi roll come from a laboratory?</a></em></li>
207<li><strong>dotCOMM Platinum Winner,</strong> Website Element, Animation, Technology, <em><a href="https://sb.stratbz.to/3QixAB0" target="_blank">Be a better decider</a></em></li>
208<li><strong>dotCOMM Gold Winner,</strong> Website, Business to Business, <em><a href="https://www.strategy-business.com/" >strategy+business</a></em></li>
209<li><strong>dotCOMM Gold Winner,</strong> Website Creativity, Website Home Page Design, <em><a href="https://www.strategy-business.com/" >strategy+business</a></em></li>
210<li><strong>dotCOMM Gold Winner,</strong> Podcasts, Series, Technology, <a href="https://www.pwc.com/gx/en/issues/reinventing-the-future/take-on-tomorrow.html" target="_blank"><em>Take on Tomorrow</em>: Special Series</a></li>
211</ul>
212<h2>&nbsp;</h2>
213<h2>2025</h2>
214<ul>
215<li><strong>Eddies Winner,</strong> Full Issue, B2B, Technology & Innovation, <em><a href="https://strategybusiness.pwc.com/generative-ai-opportunities-for-reinvention/p/1" target="_blank">Generative AI: The 21st-century power play</a></em></li>
216<li><strong>Eddies Winner,</strong> Single Article, B2B, Sustainability Coverage, <em><a href="https://sb.stratbz.to/47BcR2U" target="_blank">The CEO’s sustainability checklist</a></em></li>
217<li><strong>MarCom Platinum,</strong> Publications/Magazine, Corporate, <em><a href="https://sb.stratbz.to/3QixAB0" target="_blank">Be a better decider</a></em></li>
218<li><strong>MarCom Platinum,</strong> Creativity/Writing, News Article, <em><a href="https://sb.stratbz.to/3QixAB0" target="_blank">Be a better decider</a></em></li>
219<li><strong>MarCom Platinum,</strong> Creativity/Design, Animation, <em><a href="https://sb.stratbz.to/3UzSDkW" target="_blank">Kick-start your reinvention</a></em></li>
220<li><strong>MarCom Platinum,</strong> Creativity/Writing, News Article, <em><a href="https://sb.stratbz.to/47BcR2U" target="_blank">The CEO’s sustainability checklist</a></em></li>
221<li><strong>ASBPE Gold, National,</strong> All Content - Original Research Article, <em><a href="https://strategybusiness.pwc.com/reducing-business-friction-sludge/p/1?WT.mc_id=GMO-BRN-CS-FY24-PRCH-SBDI13-T8-CI-ADV-SBART-GMOSBDI0002-EN-IPWCWP-T9" target="_blank">From sludge to success</a></em></li>
222<li><strong>ASBPE Gold, National,</strong> Design - Email Newsletter Design, <a href="https://www.strategy-business.com/sb-newsletters" ><em>strategy+business</em> newsletter</a></li>
223<li><strong>ASBPE Gold, National,</strong> Design - Web Article Design, <em><a href="https://strategybusiness.pwc.com/mobility-ecosystem-value-in-motion/p/1" target="_blank">This is value in motion</a></em></li>
224<li><strong>ASBPE Gold, National,</strong> Design - Website Design, <em><a href="https://www.strategy-business.com/" >strategy+business</a></em></li>
225</ul>
226<h2>&nbsp;</h2>
227<h2>2024</h2>
228<ul>
229<li><strong>MarCom Platinum,</strong> Creativity/Design, Magazine Interior, <em>
229<a href="https://strategybusiness.pwc.com/workforce-upskilling-and-reskilling/p/1?WT.mc_id=GMO-BRN-TI-FY25-PRCH-SBDI15-T4-CI-XLOS-PUB-GMOSBDI00020-EN-WEBPG-T6" target="_blank">Game over to game on</a></em></li>
230<li><strong>MarCom Platinum,</strong> Creativity/Writing, News Article, <em><a href="https://strategybusiness.pwc.com/generative-ai-opportunities-for-reinvention/p/1" target="_blank">Generative AI: The 21st-century power play</a></em></li>
231<li><strong>MarCom Platinum,</strong> Creativity/Writing, Newsletter, <a href="https://www.strategy-business.com/sb-newsletters" ><em>strategy+business</em> newsletter</a></li>
232<li><strong>MarCom Platinum,</strong> Creativity/Design, Website, <em><a href="https://www.strategy-business.com/" >strategy+business</a></em></li>
233<li><strong>Eddies,</strong>&nbsp;Full Issue,&nbsp;B2B, Overall, Winner,&nbsp;<em><a href="https://strategybusiness.pwc.com/uniting-a-divided-workforce/p/1?utm_campaign=sbpwc-digital009Oct23&utm_medium=pwcsite&utm_source=insighttile" target="_blank">Uniting a divided workforce: How leaders and employees can scale new heights, together</a></em></li>
234<li><strong>Eddies,</strong> Newsletter,&nbsp;B2B,&nbsp;Winner,&nbsp;s<a href="https://www.strategy-business.com/sb-newsletters" ><em>trategy+business</em> newsletter</a></li>
235<li><strong>Eddies,</strong> Series of Articles,&nbsp;B2B,&nbsp;Overall,&nbsp;Winner,&nbsp;<a href="https://www.strategy-business.com/climate-and-sustainability" >Climate change and sustainability</a></li>
236<li><strong>Ozzies,</strong> App / Digital Edition Design,&nbsp;B2B,&nbsp;Winner,&nbsp;<em><a href="https://www.pwc.com/gx/en/strategy-business.html" target="_blank">strategy+business</a></em></li>
237<li><strong>Ozzies,</strong> Website Design,&nbsp;Winner,<em><a href="https://www.strategy-business.com/" >&nbsp;strategy+business</a></em>&nbsp;</li>
238</ul>
239<p><a href="https://www.strategy-business.com/awards" >Click here</a>&nbsp;for a complete list of our awards.</p>
240</div>
241</div></div>
242</div>
243</section>
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256<div class="section-header max-page-width">Trending articles</div>
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259  <li><span class="number">1.</span><a href="https://www.strategy-business.com/article/The-New-Fortune-at-the-Bottom-of-the-Pyramid">The new fortune at the bottom of the pyramid</a><div class="intro">Profound changes are closing the gap between the world&rsquo;s poorest consumers and others, offering an unprecedented opportunity for businesses to create &mdash; and share in &mdash; prosperity.&nbsp;For more insight, see &ldquo;<a href="https://www.strategy-business.com/pictures/Changes-to-the-Fortune-at-the-Bottom-of-the-Pyramid" >Changes to the Fortune at the Bottom of the Pyramid</a>.&rdquo;</div>
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261  <li><span class="number">2.</span><a href="https://www.strategy-business.com/article/The-five-new-foundational-qualities-of-effective-leadership">The five new foundational qualities of effective leadership</a><div class="intro"><p>CEO succession planning has never been harder. But there are questions leaders can ask today to help better prepare for tomorrow.</p>
262</div>
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264  <li><span class="number">3.</span><a href="https://www.strategy-business.com/blog/Want-to-set-yourself-apart-Own-your-job">Want to set yourself apart? Own your job.</a><div class="intro"><p>For the ambitious employee, a deep sense of accountability is the one thing that matters most.</p>
265</div>
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268</div>
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270  <li><span class="number">5.</span><a href="https://www.strategy-business.com/article/Why-do-large-projects-go-over-budget">Why do large projects go over budget?</a><div class="intro"><p>
270A study of more than 100 years of infrastructure megaprojects reveals a consistent pattern of challenges at their core.</p>
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