https://markethacker.ru/assets/wb-entry-points-Dt9MZAyV.js

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font-semibold",children:"Динамика по дням · heatmap"})]}),e.jsxs("div",{className:"flex items-center gap-2 text-[11px]",children:[e.jsx("select",{value:y,onChange:s=>k(s.target.value),className:"rounded-md border border-black/10 bg-white px-2 py-1 text-[11px]",children:Object.keys(P).map(s=>e.jsx("option",{children:s},s))}),e.jsxs("div",{className:"inline-flex rounded-lg bg-[#f3f3f6] p-0.5",children:[e.jsx("button",{onClick:()=>g("abs"),className:`rounded-md px-2 py-1 text-[10.5px] ${N==="abs"?"bg-white shadow-sm":"text-gray-500"}`,children:"Абс. шкала"}),e.jsx("button",{onClick:()=>g("row"),className:`rounded-md px-2 py-1 text-[10.5px] ${N==="row"?"bg-white shadow-sm":"text-gray-500"}`,children:"По метрике"})]})]})]}),e.jsx("div",{className:"overflow-x-auto p-4",children:e.jsxs("table",{className:"w-full min-w-[760px] border-separate border-spacing-1 text-[12px]",children:[e.jsx("thead",{children:e.jsxs("tr",{className:"text-[10.5px] uppercase tracking-wide text-gray-500",children:[e.jsx("th",{className:"text-left font-medium",children:"Метрика"}),S.map(s=>e.jsx("th",{className:"text-center font-medium",children:s},s))]})}),e.jsx("tbody",{children:Object.entries(P).map(([s,c])=>{const a=Math.max(...c,1);return e.jsxs("tr",{children:[e.jsx("td",{className:"whitespace-nowrap rounded-md bg-[#faf8ff] px-2 py-1 text-[11.5px] font-medium text-[#2a1b4a]",children:s}),c.map((n,o)=>{const _=s===y||N==="abs"?n/a:.25,ae=_===0?"bg-gray-50 text-gray-300":_<.33?"bg-rose-100 text-rose-700":_<.66?"bg-amber-100 text-amber-700":"bg-emerald-100 text-emerald-700",ce=u(n||.01,`heat|${s}|${o}`),G=j(n,ce),ie=r?` · vs −7д ${G>0?"+":""}${G.toFixed(0)}%`:"";return e.jsx("td",{title:`${s} · ${S[o]}

1: ${s.includes("%")?n.toFixed(2)+"%":n.toLocaleString("ru-RU")}${ie}`,className:`rounded-md px-2 py-1 text-center font-mono text-[11.5px] tabular-nums ring-1 ring-black/5 ${ae}`,children:n===0?"–":s.includes("%")?n.toFixed(2):n.toLocaleString("ru-RU")},o)})]},s)})})]})})]}),e.jsxs("section",{className:"overflow-hidden rounded-2xl border border-black/5 bg-white shadow-sm",children:[e.jsxs("div",{className:"flex items-center justify-between gap-3 border-b border-black/5 px-4 py-2.5",children:[e.jsxs("div",{className:"flex items-center gap-2",children:[e.jsx(pe,{className:"size-4 text-[#8A2BE2]"}),e.jsx(Z,{className:"-ml-1 size-3.5 text-[#8A2BE2]/70"}),e.jsx("h3",{className:"text-sm font-semibold",children:"Время активности по регионам"}),e.jsx("span",{className:"rounded-md bg-[#8A2BE2]/10 px-2 py-0.5 text-[10px] font-semibold text-[#8A2BE2]",children:"подсказываем, когда включать рекламу"})]}),e.jsx("span",{className:"text-[11px] text-gray-500",children:"Московское время"})]}),e.jsxs("div",{className:"overflow-x-auto p-3",children:[e.jsxs("table",{className:"w-full min-w-[1100px] border-separate border-spacing-[2px] text-[10.5px]",children:[e.jsx("thead",{children:e.jsxs("tr",{className:"text-gray-400",children:[e.jsx("th",{className:"sticky left-0 z-10 bg-white text-left font-medium"}),K.map(s=>e.jsx("th",{className:"w-7 text-center font-medium",children:s},s))]})}),e.jsx("tbody",{children:Be.map((s,c)=>e.jsxs("tr",{children:[e.jsx("td",{className:"sticky left-0 z-10 whitespace-nowrap bg-white pr-2 text-[11px] text-[#2a1b4a]",children:s}),K.map(a=>{const n=Pe(c,a),o=Math.min(1,n/1.4),f=o>.75;return e.jsx("td",{title:`${s} · ${a}:00 — ${n.toFixed(1)} чел.`,className:`h-7 rounded text-center font-mono tabular-nums ${f?"ring-1 ring-[#8A2BE2]":""}`,style:{background:`rgba(138,43,226,${.06+o*.7})`,color:o>.5?"white":"#5b4781"},children:o>.05?Math.round(n*10)/10:""},a)})]},s))})]}),e.jsxs("div",{className:"mt-3 flex items-center gap-3 text-[11px] text-gray-500",children:[e.jsx("span",{children:"Меньше"}),e.jsx("div",{className:"h-2 w-40 rounded-full bg-gradient-to-r from-[rgba(138,43,226,0.06)] to-[rgba(138,43,226,0.85)]"}),e.jsx("span",{children:"Больше"}),e.jsxs("span",{className:"ml-auto inline-flex items-center gap-1",children:[e.jsx("span",{className:"inline-block size-3 rounded ring-1 ring-[#8A2BE2]"})," пиковые часы — лучшее время для CPM/буста"]})]})]})]}),e.jsx("section",{className:"overflow-hidden rounded-2xl border border-[#8A2BE2]/20 bg-gradient-to-br from-[#2a1b4a] via-[#3d0d7a] to-[#5b14a8] p-5 text-white shadow-[0_24px_60px_-20px_rgba(60,20,140,0.5)]",children:e.jsxs("div",{className:"flex flex-wrap items-center gap-6",children:[e.jsxs("div",{className:"flex items-center gap-3",children:[e.jsx("span",{className:"grid h-10 w-10 place-items-center rounded-xl bg-white/10",children:e.jsx(ge,{className:"size-5 text-[#CCFF00]"})}),e.jsxs("div",{children:[e.jsx("div",{className:"text-[10px] font-semibold uppercase tracking-[0.18em] text-[#CCFF00]",children:"Полный отчёт"}),e.jsx("div",{className:"text-[15px] font-bold",children:"Прогноз заказов и AI-инсайты — в PRO"})]})]}),e.jsxs("div",{className:"flex items-center gap-2 text-[12px] text-white/80",children:[e.jsx(ve,{className:"size-3.5"})," Сейчас вы видите демо-данные"]}),e.jsxs("button",{className:"ml-auto inline-flex items-center gap-2 rounded-xl bg-[#CCFF00] px-4 py-2.5 text-[13px] font-bold text-[#2a1b4a] shadow-[0_8px_20px_-8px_rgba(204,255,0,0.8)] hover:brightness-105",children:[e.jsx(Ae,{className:"size-4"})," Подключить за 990 ₽/мес"]})]})})]})]})}function A({label:t,sub:l,k:d,sortKey:p,asc:x,onClick:h}){const r=p===d;return e.jsx("th",{className:"px-2 py-2 text-right",children:e.jsxs("button",{onClick:()=>h(d),className:`inline-flex items-center gap-1 hover:text-[#8A2BE2] ${r?"text-[#8A2BE2]":""}`,children:[e.jsxs("span",{className:"flex flex-col items-end",children:[e.jsx("span",{children:t}),l&&e.jsx("span",{className:"text-[9px] font-normal normal-case text-gray-400",children:l})]}),e.jsx("span",{className:"text-[9px]",children:r?x?"▲":"▼":"↕"})]})})}function Fe({values:t,color:l="#8A2BE2"}){const d=Math.max(...t,1);return e.jsx("div",{className:"ml-auto flex h-5 w-[72px] items-end gap-[2px]",children:t.map((p,x)=>e.jsx("div",{className:"flex-1 rounded-sm",style:{height:`${Math.max(8,p/d*100)}%`,background:l,opacity:.4+.6*(p/d)}},x))})}function se(t){const l=P.Показы,d=l.reduce((p,x)=>p+x,0)||1;return S.map((p,x)=>{const h=l[x]/d,r=Math.round(t.shows*h),w=Math.round(t.clicks*h),y=Math.round(t.carts*h),k=Math.round(t.orders*h),N=r?w/r*100:0,g=r?k/r*100:0;return{shows:r,clicks:w,carts:y,orders:k,ctr:N,crSO:g,share:h}})}const Le=["Вт","Ср","Чт","Пт","Сб","Вс","Пн"];function Y({e:t,child:l,open:d,onToggle:p,lost:x,visibleCols:h,c

1omparePrev:r}){const w=B(t),y=D(t),k=ee[t.group],N=se(t),g={shows:u(t.shows,t.id+"|shows"),clicks:u(t.clicks,t.id+"|clicks"),carts:u(t.carts,t.id+"|carts"),orders:u(t.orders,t.id+"|orders"),ctr:u(w||.01,t.id+"|ctr"),crSO:u(y||.01,t.id+"|crSO"),lost:u(x||1,t.id+"|lost")};return e.jsxs("tr",{className:`border-t border-black/5 ${l?"bg-[#fcfaff]/60":""}`,children:[e.jsx("td",{className:`sticky left-0 z-10 ${l?"bg-[#fcfaff]":"bg-white"} px-3 py-2`,children:e.jsxs("div",{className:`flex items-center gap-2 ${l?"pl-6 text-[11.5px] text-gray-700":""}`,children:[e.jsx("button",{onClick:p,className:"grid size-5 shrink-0 place-items-center rounded text-gray-400 hover:bg-[#8A2BE2]/10 hover:text-[#8A2BE2]",title:"Развернуть статистику по дням",children:d?e.jsx(be,{className:"size-3.5"}):e.jsx(ue,{className:"size-3.5"})}),e.jsx("span",{className:l?"":"font-semibold",children:t.name})]})}),h.group&&e.jsx("td",{className:"px-2 py-2",children:e.jsx("span",{className:`inline-flex items-center gap-1 rounded-md px-1.5 py-0.5 text-[10px] font-semibold ring-1 ${k.bg} ${k.text} ${k.ring}`,children:t.group})}),h.trend&&e.jsx("td",{className:"px-2 py-2",children:e.jsx(Fe,{values:N.map(i=>i.orders||i.clicks*.05)})}),h.shows&&e.jsxs("td",{className:"px-2 py-2 text-right tabular-nums",children:[e.jsx("div",{children:t.shows.toLocaleString("ru-RU")}),r&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(t.shows,g.shows)})})]}),h.clicks&&e.jsxs("td",{className:"px-2 py-2 text-right tabular-nums",children:[e.jsx("div",{children:t.clicks.toLocaleString("ru-RU")}),r&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(t.clicks,g.clicks)})})]}),h.ctr&&e.jsxs("td",{className:"px-2 py-2 text-right tabular-nums",children:[e.jsxs("div",{children:[w.toFixed(2),"%"]}),r&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(w,g.ctr)})})]}),h.carts&&e.jsxs("td",{className:"px-2 py-2 text-right tabular-nums",children:[e.jsx("div",{children:t.carts}),r&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(t.carts,g.carts)})})]}),h.orders&&e.jsxs("td",{className:"px-2 py-2 text-right tabular-nums",children:[e.jsx("div",{children:t.orders}),r&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(t.orders,g.orders)})})]}),h.crSO&&e.jsxs("td",{className:"px-2 py-2 text-right tabular-nums",children:[e.jsxs("div",{children:[y.toFixed(2),"%"]}),r&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(y,g.crSO)})})]}),h.lostRub&&e.jsx("td",{className:"px-2 py-2 text-right font-mono",children:x>0?e.jsxs(e.Fragment,{children:[e.jsxs("div",{className:"text-rose-600",children:["−",x.toLocaleString("ru-RU")]}),r&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(x,g.lost),invert:!0})})]}):e.jsx("span",{className:"text-emerald-600",children:"в норме"})})]})}function q({e:t,dayIdx:l,visibleCols:d,comparePrev:p,parentLost:x,child:h}){const r=se(t)[l],w=P.Показы,y=w.reduce((E,L)=>E+L,0)||1,k=w[l]/y,N=Math.round(x*k),g=E=>`${t.id}|d${l}|${E}`,i={shows:u(r.shows,g("shows")),clicks:u(r.clicks,g("clicks")),carts:u(r.carts,g("carts")),orders:u(r.orders,g("orders")),ctr:u(r.ctr||.01,g("ctr")),crSO:u(r.crSO||.01,g("crSO")),lost:u(N||1,g("lost"))},F=h?"pl-14":"pl-9";return e.jsxs("tr",{className:"border-t border-dashed border-[#8A2BE2]/10 bg-[#fbf9ff]/70",children:[e.jsx("td",{className:"sticky left-0 z-10 bg-[#fbf9ff] px-3 py-1.5",children:e.jsxs("div",{className:`flex items-center gap-2 ${F}`,children:[e.jsx("span",{className:"h-3 w-[2px] rounded-full bg-[#8A2BE2]/30"}),e.jsx("span",{className:"font-mono text-[11px] font-semibold tabular-nums text-[#5b4781]",children:S[l]}),e.jsx("span",{className:"text-[10px] uppercase tracking-wide text-gray-400",children:Le[l]})]})}),d.group&&e.jsx("td",{className:"px-2 py-1.5 text-[10px] text-gray-300",children:"—"}),d.trend&&e.jsx("td",{className:"px-2 py-1.5 text-right text-[10px] text-gray-300",children:"—"}),d.shows&&e.jsxs("td",{className:"px-2 py-1.5 text-right text-[11.5px] tabular-nums",children:[e.jsx("div",{children:r.shows.toLocaleString("ru-RU")}),p&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(r.shows,i.shows)})})]}),d.clicks&&e.jsxs("td",{className:"px-2 py-1.5 text-right text-[11.5px] tabular-nums",children:[e.jsx("div",{children:r.clicks.toLocaleStr

1ing("ru-RU")}),p&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(r.clicks,i.clicks)})})]}),d.ctr&&e.jsxs("td",{className:"px-2 py-1.5 text-right text-[11.5px] tabular-nums",children:[e.jsxs("div",{children:[r.ctr.toFixed(2),"%"]}),p&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(r.ctr,i.ctr)})})]}),d.carts&&e.jsxs("td",{className:"px-2 py-1.5 text-right text-[11.5px] tabular-nums",children:[e.jsx("div",{children:r.carts}),p&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(r.carts,i.carts)})})]}),d.orders&&e.jsxs("td",{className:"px-2 py-1.5 text-right text-[11.5px] tabular-nums",children:[e.jsx("div",{children:r.orders}),p&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(r.orders,i.orders)})})]}),d.crSO&&e.jsxs("td",{className:"px-2 py-1.5 text-right text-[11.5px] tabular-nums",children:[e.jsxs("div",{children:[r.crSO.toFixed(2),"%"]}),p&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(r.crSO,i.crSO)})})]}),d.lostRub&&e.jsx("td",{className:"px-2 py-1.5 text-right font-mono text-[11.5px]",children:N>0?e.jsxs(e.Fragment,{children:[e.jsxs("div",{className:"text-rose-600",children:["−",N.toLocaleString("ru-RU")]}),p&&e.jsx("div",{className:"mt-0.5",children:e.jsx(m,{v:j(N,i.lost),invert:!0})})]}):e.jsx("span",{className:"text-gray-300",children:"—"})})]})}const Ue={critical:"bg-rose-50 text-rose-700",warn:"bg-amber-50 text-amber-700",win:"bg-emerald-50 text-emerald-700"},_e={critical:"border-rose-200",warn:"border-amber-200",win:"border-emerald-200"};function Te(){return[{id:"i1",severity:"critical",severityLabel:"Критично",icon:T,tag:"ТОЧКА: ПОИСК",title:"CTR в карточке товара 4.05% — почти в 2× ниже ваших «Покупок» (8.10%)",body:"С подборок и рекомендаций в карточках вы получаете 2 418 показов и всего 98 кликов. Самое слабое звено воронки — главное фото в превью.",action:"Сделать A/B главного фото",lost:14200},{id:"i2",severity:"critical",severityLabel:"Критично",icon:J,tag:"ТОЧКА: ПЕРЕХОДЫ ПО ССЫЛКЕ",title:"62 перехода по ссылке — 0 заказов и 6 в корзине",body:"Внешний трафик идёт, но не доходит до выкупа. Проверьте UTM, посадочную и срок доставки: внешние посетители менее терпеливы, чем органика WB.",action:"Сменить склад FBO",lost:8400},{id:"i3",severity:"warn",severityLabel:"Внимание",icon:we,tag:"ТОЧКА: РАЗНОЕ",title:"Раздел «Доставка»: CTR 27%, но 0 заказов",body:"В разделе доставки покупатели охотно кликают, но не покупают — типично для дозаказов. Сделайте акционный кросс-сейл сопутствующих SKU.",action:"Открыть SEO-оптимизатор",lost:3100},{id:"i4",severity:"warn",severityLabel:"Внимание",icon:X,tag:"ТРЕНД 7 ДНЕЙ",title:"Показы падают −15% неделя к неделе, заказы растут +25%",body:"WB снизил охват, но аудитория качественная. Опасно — на следующей неделе можете потерять заказы. Увеличьте ставки в АРК на 15–20%.",action:"Перейти в АРК"},{id:"i5",severity:"win",severityLabel:"Хорошо",icon:Q,tag:"ТОЧКА: РАЗНОЕ",title:"«Покупки» — ваш топ: 1 099 показов, 8 заказов, CR 0.73%",body:"Самая прибыльная точка входа. Чтобы закрепить — добавьте 3-й вариант комплекта в карточку и поднимите цену на 4% (CR это выдержит).",action:"Открыть ценовой советчик"},{id:"i6",severity:"win",severityLabel:"Возможность",icon:Z,tag:"АКТИВНОСТЬ",title:"Пик активности 20:00–22:00 по Приволжью и Центру",body:"Сейчас вы тратите рекламн

1ый бюджет ровно по дню. Сместите 40% бюджета на вечер — CPM ниже на 12%, CR выше на 22%.",action:"Настроить расписание АРК",lost:2700}]}export{ts as component};