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1</head><body><div hidden=""><!--$--><!--/$--></div><!--$--><!--/$--><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--><a class="sr-only rounded-md bg-bg-light text-text-dark focus:not-sr-only focus:fixed focus:top-header-offset focus:left-2 focus:z-[calc(var(--header-z-index)+1)] focus:mt-2 focus:px-4 focus:py-3" href="#main-content">Skip to main content</a><div class="sticky top-0 z-header flex min-h-header-height items-center border-border-light border-b bg-black/90 lg:bg-black/85 lg:backdrop-blur-sm"><div class="container w-full"><header class="flex w-full items-center content-px"><div class="relative flex flex-1 items-center gap-6"><div class="relative"><a aria-label="Profound logo - Go to homepage" class="block h-6 w-27.5 p-1" data-home-link="true" href="/"><svg aria-hidden="true" class="h-full w-full text-bg-light" focusable="false"><use href="/spritesheet.svg#profound-logotype" 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1<a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/features/answer-engine-insights"><div class="flex h-8 w-8 items-center justify-center rounded-lg bg-[var(--background-color)]" style="--background-color:#FFFFFF1A"><svg aria-hidden="true" class="size-4 text-white" fill="none" viewBox="0 0 24 24"><use href="/icons-sprite.svg?v=9d7e1cc2#answer-engine-insights" xlink:href="/icons-sprite.svg?v=9d7e1cc2#answer-engine-insights"></use></svg></div><p class="paragraph-mobile">Answer Engine Insights</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/features/prompt-volumes"><div class="flex h-8 w-8 items-center justify-center rounded-lg bg-[var(--background-color)]" style="--background-color:#FFFFFF1A"><svg aria-hidden="true" class="size-4 text-white" fill="none" viewBox="0 0 24 24"><use href="/icons-sprite.svg?v=9d7e1cc2#conversation" xlink:href="/icons-sprite.svg?v=9d7e1cc2#conversation"></use></svg></div><p class="paragraph-mobile">Prompt Volumes</p></a>
1<a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/features/shopping"><div class="flex h-8 w-8 items-center justify-center rounded-lg bg-[var(--background-color)]" style="--background-color:#FFFFFF1A"><svg aria-hidden="true" class="size-4 text-white" fill="none" viewBox="0 0 24 24"><use href="/icons-sprite.svg?v=9d7e1cc2#shopping-bag" xlink:href="/icons-sprite.svg?v=9d7e1cc2#shopping-bag"></use></svg></div><p class="paragraph-mobile">Shopping</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/features/agent-analytics"><div class="flex h-8 w-8 items-center justify-center rounded-lg bg-[var(--background-color)]" style="--background-color:#FFFFFF1A"><svg aria-hidden="true" class="size-4 text-white" fill="none" viewBox="0 0 24 24"><use href="/icons-sprite.svg?v=9d7e1cc2#agent-analytics" xlink:href="/icons-sprite.svg?v=9d7e1cc2#agent-analytics"></use></svg></div><p class="paragraph-mobile">Agent Analytics</p></a></div><div class="-mx-2 flex flex-col pb-6"><p class="paragraph-small-desktop min-h-9 px-2 text-text-gray">AI Marketer</p>
1<a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/features/agents"><div class="flex h-8 w-8 items-center justify-center rounded-lg bg-[var(--background-color)]" style="--background-color:#FFFFFF1A"><svg aria-hidden="true" class="size-4 text-white" fill="none" viewBox="0 0 24 24"><use href="/icons-sprite.svg?v=9d7e1cc2#agents" xlink:href="/icons-sprite.svg?v=9d7e1cc2#agents"></use></svg></div><p class="paragraph-mobile">Agents</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/features/context-manager"><div class="flex h-8 w-8 items-center justify-center rounded-lg bg-[var(--background-color)]" style="--background-color:#FFFFFF1A"><svg aria-hidden="true" class="size-4 text-white" fill="none" viewBox="0 0 24 24"><use href="/icons-sprite.svg?v=9d7e1cc2#context-manager" xlink:href="/icons-sprite.svg?v=9d7e1cc2#context-manager"></use></svg></div><p class="paragraph-mobile">Context Manager</p></a>
1<a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/features/aim"><div class="flex h-8 w-8 items-center justify-center rounded-lg bg-[var(--background-color)]" style="--background-color:#FFFFFF1A"><svg aria-hidden="true" fill="none" height="16" viewBox="0 0 35 40" width="16" xmlns="http://www.w3.org/2000/svg"><path d="M14.398 0.129883H14.3527L14.2773 13.0819C14.3547 13.0263 14.459 13.0263 14.5362 13.0819L24.0116 19.8862C24.1347 19.9746 24.1347 20.1574 24.0116 20.2458L14.5362 27.0502C14.459 27.1058 14.3547 27.1058 14.2773 27.0502L14.4069 40.0022C15.5697 40.0022 16.7034 39.6376 17.648 38.9598L32.018 28.6493C33.3475 27.6953 34.1359 26.1602 34.1359 24.525V15.607C34.1359 13.9718 33.348 12.4367 32.0188 11.4821L31.3338 10.9902C27.4733 8.2178 20.6583 3.3237 17.6775 1.18248C16.7245 0.497901 15.5806 0.129883 14.398 0.129883Z" fill="white"></path><path d="M14.5262 15.607C14.5262 13.9718 13.7383 12.4366 12.4092 11.4821L11.7481 11.0074C8.58133 8.73322 3.40421 5.01533 0 2.57031V16.7251L4.40195 19.8862C4.52503 19.9746 4.52503 20.1574 4.40195 20.2458L0 23.4069V37.5523L12.4084 28.6493C13.7378 27.6953 14.5262 26.1602 14.5262 24.5249V15.607Z" fill="white"></path></svg></div><p class="paragraph-mobile">AI Marketer</p></a></div></div></div></div><div class="relative z-10 bg-black px-1"><button aria-controls="_R_j6pflb_" aria-expanded="false" class="paragraph-large-mobile flex w-full items-center justify-between pt-4 pb-2 font-medium [&amp;[data-state=&#x27;open&#x27;]&gt;svg]:rotate-180" data-state="closed" type="button">Resources<svg aria-hidden="true" class="size-6 text-text-gray transition-transform duration-300 ease-snap-breno" fill="none" viewBox="0 0 24 24"><use href="/icons-sprite.svg?v=9d7e1cc2#chevron-down" xlink:href="/icons-sprite.svg?v=9d7e1cc2#chevron-down"></use></svg></button><div aria-hidden="true" id="_R_j6pflb_" inert="" class="grid overflow-hidden transition-[grid-template-rows] duration-300 ease-snap-breno pointer-events-none grid-rows-[0fr]"><div class="min-h-0 overflow-hidden transition-all duration-300 ease-snap-breno -translate-y-2 opacity-0 blur-xs"><div class="-mx-2 flex flex-col pb-6"><p class="paragraph-small-desktop min-h-9 px-2 text-text-gray">Discover</p>
1<a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/aeo-report"><p class="paragraph-mobile">AEO Report</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/profound-index"><p class="paragraph-mobile">Profound Index</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/aeo-guide"><p class="paragraph-mobile">AEO Guide</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/events"><p class="paragraph-mobile">Events</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/webinars"><p class="paragraph-mobile">Webinars</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/research"><p class="paragraph-mobile">Research hub</p></a>
1<a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/blog"><p class="paragraph-mobile">Blog</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/reports-guides"><p class="paragraph-mobile">Reports and guides</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/newsroom"><p class="paragraph-mobile">Newsroom</p></a></div><div class="-mx-2 flex flex-col pb-6"><p class="paragraph-small-desktop min-h-9 px-2 text-text-gray">Marketing Engineer</p><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/marketing-engineer"><p class="paragraph-mobile">Marketing Engineer manifesto</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/community"><p class="paragraph-mobile">Profound Community</p></a>
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1<a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/solutions/aeo-teams"><p class="paragraph-mobile">AEO Teams</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/solutions/content-teams"><p class="paragraph-mobile">Content Teams</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/solutions/pr-teams"><p class="paragraph-mobile">PR &amp; Brand Teams</p></a></div><div class="-mx-2 flex flex-col pb-6"><p class="paragraph-small-desktop min-h-9 px-2 text-text-gray">Partners</p><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/solutions/agencies"><p class="paragraph-mobile">Agencies</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/partners"><p class="paragraph-mobile">Profound Partners</p></a>
1<a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/partners/apply"><p class="paragraph-mobile">Become a Partner</p></a></div><div class="-mx-2 flex flex-col pb-6"><p class="paragraph-small-desktop min-h-9 px-2 text-text-gray">Industries</p><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/solutions/travel-and-hospitality"><p class="paragraph-mobile">Travel &amp; Hospitality</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/solutions/retail"><p class="paragraph-mobile">Retail</p></a><a class="mx-2 flex min-h-12 items-center gap-4 rounded-lg p-2 hover:bg-[#1B1B1B] focus:bg-[#1B1B1B] focus-visible:bg-[#1B1B1B]" href="/solutions/pharma"><p class="paragraph-mobile">Pharmaceuticals</p></a></div></div></div></div><a 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z-[calc(var(--header-z-index)-1)] h-header-banner-height overflow-hidden md:block" data-header-banner-desktop="" data-header-banner-mobile=""><div class="h-full select-none border-border-dark border-b bg-black/90 motion-safe:animate-header-banner-enter lg:bg-black/85 lg:backdrop-blur-sm"><div class="container h-full"><a class="group opacify-link flex h-full items-center justify-center px-4 will-change-[opacity,transform]" href="/zeroclick?utm_source=website&amp;utm_medium=home-page&amp;utm_campaign=seriesd-webinar-marketing-team-future&amp;utm_term=banner"><span class="hidden items-center justify-center gap-2 md:flex"><span class="small rounded-[6px] px-2 py-1 bg-[#260B00] text-[#FF9B6D]">Zero Click World Tour</span><span class="small">Join us in London, Sydney, and Singapore.</span><svg aria-hidden="true" class="size-3.5 transition-transform duration-200 ease-out group-hover:translate-x-0.5" fill="none" viewBox="0 0 24 24"><use href="/icons-sprite.svg?v=9d7e1cc2#arrow-right" 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md:grid-cols-4"><div class="md:col-[1/2]"><p class="label-desktop pt-2 text-text-secondary">Resources</p></div><h1 class="h1-mobile md:h1-desktop col-[2/-1] pt-8 md:pt-0">Articles</h1><p class="paragraph-mobile md:paragraph-desktop mt-5 text-text-secondary md:col-[2/-1]">Explore all of our articles.</p></div></div></div></section><section class="relative py-20 md:py-24"><div class="container absolute inset-0"><div class="content-px relative size-full"><div class="relative size-full"><div class="absolute inset-x-px inset-y-0 bg-bg-black"></div></div></div></div><div class="container relative"><div class="grid grid-cols-1 items-start gap-y-6 lg:grid-cols-4"><div class="content-px flex items-center gap-3"><span class="label-desktop rounded-xs border border-border-light px-2 py-1 text-text-white">Article</span><time class="label-desktop py-1 text-text-secondary" dateTime="2026-06-09T20:22:49.228Z">Jun 9, 2026</time></div><a class="col-span-full lg:col-[2/-1] transition-all duration-300 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