https://www.wuv.de/

html wuv.de collected 2026-09-24 15:17:04 UTC 226,302 bytes, 3,744 lines download raw bytes

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24    
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26<title>Aktuelle Nachrichten aus Marketing, Werbung, Media und Medien | W&amp;V</title>
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28<meta name="viewport" content="width=device-width, initial-scale=1">
29<meta name="rating" content="general">
30<meta name="content-language" content="de">
31    <meta name="title" content="Aktuelle Nachrichten aus Marketing, Werbung, Media und Medien | W&amp;V">
32    <meta name="description" content="W&amp;V - Dein tÃ¤glicher Kompass fÃ¼r Marketing, Werbung und Media. Aktuelle News, Trends, Analysen und Studien fÃ¼r Marketingentscheider und Werber.">
33    <meta name="author" content="W&amp;V">
34    <meta name="keywords" content="Marketing Werbung Media Medien Agenturen Branding Social Media Kampagnen Trends News Kommunikation Werbebranche Marketingtrends Advertising Studie Content Marketing Digital Marketing PR Mediaplanung">
35    <meta property="og:title" content="Aktuelle Nachrichten aus Marketing, Werbung, Media und Medien | W&amp;V">
36    <meta property="og:url" content="https://www.wuv.de">
37    <meta property="og:site_name" content="W&amp;V">
38    <meta property="og:description" content="W&amp;V - Dein tÃ¤glicher Kompass fÃ¼r Marketing, Werbung und Media. Aktuelle News, Trends, Analysen und Studien fÃ¼r Marketingentscheider und Werber.">
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476}
477
478/* Account layout */
479.salesforce-profile__account {
480    display: flex;
481    flex-direction: column;
482    gap: 1.5rem;
483}
484
485@media (min-width: 768px) {
486    .salesforce-profile__account {
487        flex-direction: row;
488    }
489
490    .salesforce-profile__navigation {
491        width: 250px;
492        flex-shrink: 0;
493    }
494
495    .salesforce-profile__content {
496        flex-grow: 1;
497        min-width: 0;
498    }
499}
500
501/* Navigation */
502.salesforce-profile__nav {
503    display: flex;
504    flex-direction: row;
505    flex-wrap: wrap;
506    gap: 0.25rem;
507    margin-bottom: 1rem;
508}
509
510@media (min-width: 768px) {
511    .salesforce-profile__nav {
512        flex-direction: column;
513    }
514}
515
516.salesforce-profile__nav-link {
517    display: block;
518    padding: 0.75rem 1rem;
519    text-decoration: none;
520    color: inherit;
521    border-radius: 4px;
522    transition: background-color 0.15s ease;
523}
524
525.salesforce-profile__nav-link:hover {
526    background-color: rgba(0, 0, 0, 0.04);
527}
528
529.salesforce-profile__nav-link--active {
530    background-color: rgba(0, 0, 0, 0.08);
531    font-weight: 600;
532}
533
534.salesforce-profile__logout-btn {
535    display: block;
536    width: 100%;
537    padding: 0.75rem 1rem;
538    margin-top: 0.5rem;
539    background: none;
540    border: 1px solid #ddd;
541    border-radius: 4px;
542    cursor: pointer;
543    text-align: left;
544    color: inherit;
545    transition: background-color 0.15s ease;
546}
547
548.salesforce-profile__logout-btn:hover {
549    background-color: rgba(0, 0, 0, 0.04);
550}
551
552/* Forms */
553.salesforce-profile__form-group {
554    margin-bottom: 1rem;
555}
556
557.salesforce-profile__form-row {
558    display: flex;
559    flex-direction: column;
560    gap: 0;
561}
562
563@media (min-width: 768px) {
564    .salesforce-profile__form-row {
565        flex-direction: row;
566        gap: 1rem;
567    }
568
569    .salesforce-profile__form-row .salesforce-profile__form-group {
570        flex: 1;
571    }
572}
573
574.salesforce-profile__label {
575    display: block;
576    margin-bottom: 0.25rem;
577    font-weight: 600;
578    font-size: 0.9rem;
579}
580
581.salesforce-profile__input {
582    width: 100%;
583    padding: 0.75rem;
584    border: 1px solid #ddd;
585    border-radius: 4px;
586    font-size: 1rem;
587    box-sizing: border-box;
588}
589
590.salesforce-profile__input:focus {
591    outline: none;
592    border-color: #333;
593}
594
595.salesforce-profile__input[readonly] {
596    background-color: #f5f5f5;
597    color: #777;
598    cursor: not-allowed;
599}
600
601.salesforce-profile__input[readonly]:focus {
602    border-color: #ddd;
603}
604
605.salesforce-profile__textarea {
606    resize: vertical;
607    min-height: 120px;
608}
609
610.salesforce-profile__submit-btn {
611    display: block;
612    position: relative;
613    margin: 0.75rem 0 0.75rem auto;
614    padding: 0.75rem 2rem;
615    background-color: #333;
616    color: #fff;
617    border: none;
618    border-radius: 4px;
619    cursor: pointer;
620    font-size: 1rem;
621    transition: background-color 0.15s ease;
622}
623
624.salesforce-profile__submit-btn:hover {
625    background-color: #555;
626}
627
628/* Confirm-email action row (resend + logout): right aligned, gap between. */
629.salesforce-profile__confirm-actions {
630    display: flex;
631    flex-wrap: wrap;
632    justify-content: flex-end;
633    gap: 1rem;
634    margin-top: 1rem;
635}
636
637/* Messages */
638.salesforce-profile__message {
639    padding: 1rem 1.25rem;
640    border-radius: 4px;
641    margin: 0 0 1.25rem 0;
642    font-size: 1rem;
643    font-weight: 500;
644    border-left: 4px solid transparent;
645}
646
647.salesforce-profile__message--error {
648    background-color: #f8d7da;
649    color: #721c24;
650    border-left-color: #dc3545;
651}
652
653.salesforce-profile__message--success {
654    background-color: #d4edda;
655    color: #155724;
656    border-left-color: #28a745;
657}
658
659.salesforce-profile__message--info {
660    background-color: #d1ecf1;
661    color: #0c5460;
662    border-left-color: #17a2b8;
663}
664
665/* Data tables */
666.salesforce-profile__data-table {
667    width: 100%;
668    border-collapse: collapse;
669}
670
671.salesforce-profile__data-table th,
672.salesforce-profile__data-table td {
673    padding: 0.5rem 0.75rem;
674    text-align: left;
675    border-bottom: 1px solid #eee;
676    vertical-align: top;
677}
678
679.salesforce-profile__data-table th {
680    width: 180px;
681    font-weight: 600;
682    color: #555;
683    font-size: 0.9rem;
684}
685
686/* Subscription cards */
687.salesforce-profile__subscription-card {
688    margin-bottom: 1.5rem;
689    padding: 1rem;
690    border: 1px solid #eee;
691    border-radius: 4px;
692}
693
694.salesforce-profile__subscription-card h4 {
695    margin: 0 0 0.75rem 0;
696}
697
698/* Pending orders */
699.salesforce-profile__pending-list {
700    list-style: none;
701    margin: 0;
702    padding: 0;
703}
704
705.salesforce-profile__pending-item {
706    padding: 0.6rem 1rem;
707    border: 1px solid #eee;
708    border-left: 4px solid #ffc107;
709    border-radius: 4px;
710    margin-bottom: 0.5rem;
711    color: #555;
712}
713
714/* Fieldsets (edit profile address groups) */
715.salesforce-profile__fieldset {
716    border: 1px solid #eee;
717    border-radius: 4px;
718    padding: 1rem;
719    margin: 0 0 1.25rem 0;
720}
721
722.salesforce-profile__legend {
723    font-weight: 600;
724    font-size: 0.95rem;
725    padding: 0 0.5rem;
726    width: auto;
727    float: none;
728}
729
730/* Edit form layout */
731.salesforce-profile__edit-form {
732    margin-top: 1rem;
733}
734
735.salesforce-profile__subscriber-id {
736    font-size: 0.9rem;
737    color: #555;
738    margin-bottom: 1rem;
739}
740
741.salesforce-profile__help-text {
742    display: block;
743    margin-top: 0.25rem;
744    font-size: 0.8rem;
745    color: #777;
746}
747
748/* Subscription order */
749.salesforce-profile__subscription-order {
750    margin-top: 1.5rem;
751    padding-top: 1.5rem;
752    border-top: 1px solid #eee;
753}
754
755.salesforce-profile__subscription-order h4 {
756    margin: 0 0 1rem 0;
757}
758
759.salesforce-profile__offer-list {
760    border: none;
761    padding: 0;
762    margin: 0 0 1rem 0;
763    display: grid;
764    gap: 0.75rem;
765}
766
767.salesforce-profile__offer {
768    display: flex;
769    align-items: flex-start;
770    gap: 0.75rem;
771    padding: 0.75rem 1rem;
772    border: 1px solid #eee;
773    border-radius: 4px;
774    cursor: pointer;
775    transition: border-color 0.15s ease;
776}
777
778.salesforce-profile__offer:hover {
779    border-color: #999;
780}
781
782.salesforce-profile__offer:has(input:checked) {
783    border-color: #333;
784    background-color: #fafafa;
785}
786
787.salesforce-profile__offer input {
788    margin-top: 0.3rem;
789    flex-shrink: 0;
790}
791
792.salesforce-profile__offer-image {
793    width: 72px;
794    height: 72px;
795    object-fit: cover;
796    border-radius: 4px;
797    flex-shrink: 0;
798}
799
800.salesforce-profile__offer-body {
801    display: flex;
802    flex-wrap: wrap;
803    align-items: baseline;
804    gap: 0.25rem 0.75rem;
805    flex: 1;
806}
807
808.salesforce-profile__offer-title {
809    font-weight: 600;
810}
811
812.salesforce-profile__offer-price {
813    margin-left: auto;
814    font-weight: 600;
815    white-space: nowrap;
816}
817
818.salesforce-profile__offer-teaser {
819    flex-basis: 100%;
820    font-size: 0.9rem;
821    color: #555;
822}
823
824.salesforce-profile__offer-details-link {
825    color: inherit;
826    text-decoration: underline;
827    white-space: nowrap;
828}
829
830.salesforce-profile__offer-dialog {
831    width: min(560px, calc(100% - 2rem));
832    padding: 0;
833    border: 1px solid #eee;
834    border-radius: 4px;
835    color: #333;
836}
837
838.salesforce-profile__offer-dialog::backdrop {
839    background-color: rgba(0, 0, 0, 0.5);
840}
841
842.salesforce-profile__offer-dialog-header {
843    display: flex;
844    align-items: flex-start;
845    justify-content: space-between;
846    gap: 0.75rem;
847    padding: 1rem 1rem 0 1rem;
848}
849
850.salesforce-profile__offer-dialog-title {
851    margin: 0;
852}
853
854.salesforce-profile__offer-dialog-close {
855    background: none;
856    border: none;
857    padding: 0;
858    font-size: 1.5rem;
859    line-height: 1;
860    cursor: pointer;
861    color: inherit;
862}
863
864.salesforce-profile__offer-dialog-body {
865    padding: 1rem;
866    font-size: 0.9rem;
867}
868
869.salesforce-profile__offer-dialog-body > *:first-child {
870    margin-top: 0;
871}
872
873.salesforce-profile__offer-dialog-body > *:last-child {
874    margin-bottom: 0;
875}
876
877.salesforce-profile__offer-note {
878    margin: 0 0 0.5rem 0;
879    font-size: 0.9rem;
880    color: #555;
881}
882
883.salesforce-profile__subscription-order .m-legal-consents__text {
884    margin: 0.75rem 0 0 0;
885    font-size: 0.85rem;
886    font-weight: bold;
887    line-height: 1.4;
888    color: #555;
889}
890
891.salesforce-profile__subscription-order .m-legal-consents__agb-link {
892    color: inherit;
893    font-weight: bold;
894    text-decoration: underline;
895}
896
897.salesforce-profile__offer-address {
898    font-style: normal;
899    margin: 0 0 1rem 0;
900    padding: 0.75rem 1rem;
901    background-color: #f7f7f7;
902    border-radius: 4px;
903    line-height: 1.4;
904    color: #333;
905}
906
907.salesforce-profile__offer-address-line {
908    display: block;
909}
910
911.salesforce-profile__offer-address-header-label {
912    font-weight: 600;
913}
914
915.salesforce-profile__offer-address-box {
916    display: block;
917    margin-top: 0.75rem;
918    padding: 0.6rem 0.85rem;
919    background-color: #fff;
920    border: 1px solid #e2e2e2;
921    border-radius: 4px;
922}
923
924.salesforce-profile__offer-address-label {
925    display: block;
926    margin-bottom: 0.25rem;
927    font-weight: 600;
928}
929</style>
930        <style>
931        .sf-header-login { display: inline-flex; align-items: center; gap: .5rem; }
932        .sf-header-login__modal .modal-content { border-radius: 6px; }
933        .sf-header-login__modal .modal-body { padding: 1.5rem 2rem 2rem; }
934        @media (min-width: 768px) {
935            .sf-header-login__modal .modal-dialog { max-width: 620px; }
936        }
937        .sf-header-login__modal .salesforce-profile__login-form { margin-bottom: 0; }
938        .sf-header-login__modal .salesforce-profile__submit-btn { width: 100%; }
939    </style>
940
941<div class="m-header-account o-header__header-account">
942            <button
943            type="button"
944            class="m-header-account__menu-button a-button--action a-button a-button--with-icon collapsed"
945            data-bs-toggle="modal"
946            data-bs-target="#sfHeaderLoginModal"
947            aria-label="Anmelden"
948        >

949            <span class="m-header-account__name-initials">
950                <svg class="a-icon m-header-account__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 22">
951    <path d="m10,14c-3.86,0-7-3.14-7-7S6.14,0,10,0s7,3.14,7,7-3.14,7-7,7Zm0-12c-2.76,0-5,2.24-5,5s2.24,5,5,5,5-2.24,5-5-2.24-5-5-5Z" style="stroke-width:0px;"/><path d="m20,22h-2c0-4.41-3.59-8-8-8s-8,3.59-8,8H0c0-5.51,4.49-10,10-10s10,4.49,10,10Z" style="stroke-width:0px;"/>
952</svg>
953            </span>
954        </button>
955    </div>
956
957            <div
958            class="modal fade sf-header-login__modal"
959            id="sfHeaderLoginModal"
960            tabindex="-1"
961            aria-labelledby="sfHeaderLoginModalLabel"
962            aria-hidden="true"
963        >
964            <div class="modal-dialog modal-dialog-centered">
965                <div class="modal-content">
966                    <div class="modal-header">
967                        <h5 class="modal-title" id="sfHeaderLoginModalLabel">
968                            Anmelden
969                        </h5>
970                        <button
971                            type="button"
972                            class="btn-close"
973                            data-bs-dismiss="modal"
974                            aria-label="Close"
975                        ></button>
976                    </div>
977                    <div class="modal-body">
978                        <form method="POST" action="https://www.wuv.de/account/login" class="salesforce-profile__login-form">
979    <input type="hidden" name="_token" value="6rz2HRJQ38fQcQNUAq2nWPp3bdeJY1dDnEipK3DM" autocomplete="off">
980            <input type="hidden" name="redirect_to" value="https://www.wuv.de">
981    
982    <div class="salesforce-profile__form-group">
983        <label for="sf-email" class="salesforce-profile__label">
984            E-Mail
985        </label>
986        <input
987            type="email"
988            id="sf-email"
989            name="email"
990            value=""
991            placeholder="Deine E-Mail-Adresse"
992            class="salesforce-profile__input"
993            required
994        >
995    </div>
996
997    <div class="salesforce-profile__form-group">
998        <label for="sf-password" class="salesforce-profile__label">
999            Passwort
1000        </label>
1001        <div class="salesforce-profile__password-control">
1002            <input
1003                type="password"
1004                id="sf-password"
1005                name="password"
1006                placeholder="Dein Passwort"
1007                class="salesforce-profile__input"
1008                required
1009            >
1010            <button type="button"
1011        class="m-account-section__password-toggle"
1012        data-password-toggle="sf-password"
1013        data-label-show="Passwort anzeigen"
1014        data-label-hide="Passwort verbergen"
1015        aria-controls="sf-password"
1016        aria-pressed="false"
1017        aria-label="Passwort anzeigen">
1018    <svg data-icon="show" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none"
1019         stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"
1020         aria-hidden="true" focusable="false">
1021        <path d="M1 12s4-8 11-8 11 8 11 8-4 8-11 8-11-8-11-8z"/>
1022        <circle cx="12" cy="12" r="3"/>
1023    </svg>
1024    <svg data-icon="hide" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none"
1025         stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"
1026         aria-hidden="true" focusable="false">
1027        <path d="M17.94 17.94A10.07 10.07 0 0 1 12 20c-7 0-11-8-11-8a18.45 18.45 0 0 1 5.06-5.94M9.9 4.24A9.12 9.12 0 0 1 12 4c7 0 11 8 11 8a18.5 18.5 0 0 1-2.16 3.19m-6.72-1.07a3 3 0 1 1-4.24-4.24"/>
1028        <line x1="1" y1="1" x2="23" y2="23"/>
1029    </svg>
1030</button>
1031        </div>
1032    </div>
1033
1034    <label class="salesforce-profile__form-group salesforce-profile__remember">
1035        <input type="checkbox" name="remember" value="1">
1036        <span>Angemeldet bleiben</span>
1037    </label>
1038
1039    <button type="submit" class="salesforce-profile__submit-btn">
1040        Jetzt anmelden
1041    </button>
1042
1043    <p class="salesforce-profile__forgot-password-link">
1044        <a href="https://www.wuv.de/account/password/forgot">
1045            Passwort vergessen?
1046        </a>
1047    </p>
1048</form>
1049
1050<style>
1051    .salesforce-profile__password-control {
1052        position: relative;
1053        display: block;
1054    }
1055    .salesforce-profile__password-control .salesforce-profile__input {
1056        padding-right: 2.75rem;
1057    }
1058    .salesforce-profile__password-control [data-password-toggle] {
1059        position: absolute;
1060        top: 0;
1061        right: 0;
1062        height: 100%;
1063        width: 2.5rem;
1064        display: flex;
1065        align-items: center;
1066        justify-content: center;
1067        padding: 0;
1068        border: 0;
1069        background: none;
1070        color: inherit;
1071        cursor: pointer;
1072        opacity: 0.55;
1073    }
1074    .salesforce-profile__password-control [data-password-toggle]:hover,
1075    .salesforce-profile__password-control [data-password-toggle]:focus-visible {
1076        opacity: 1;
1077    }
1078    .salesforce-profile__password-control [data-password-toggle] svg {
1079        width: 1.15rem;
1080        height: 1.15rem;
1081    }
1082    .salesforce-profile__password-control [data-password-toggle] [data-icon="hide"] {
1083        display: none;
1084    }
1085    .salesforce-profile__password-control [data-password-toggle][aria-pressed="true"] [data-icon="show"] {
1086        display: none;
1087    }
1088    .salesforce-profile__password-control [data-password-toggle][aria-pressed="true"] [data-icon="hide"] {
1089        display: block;
1090    }
1091</style>

1092<script>
1093(function () {
1094    if (window.__sfPasswordToggleBound) { return; }
1095    window.__sfPasswordToggleBound = true;
1096
1097    document.addEventListener('click', function (event) {
1098        var button = event.target.closest('[data-password-toggle]');
1099        if (!button) { return; }
1100        event.preventDefault();
1101
1102        var input = document.getElementById(button.getAttribute('data-password-toggle'));
1103        if (!input) { return; }
1104
1105        var reveal = input.type === 'password';
1106        input.type = reveal ? 'text' : 'password';
1107        button.setAttribute('aria-pressed', String(reveal));
1108
1109        var label = reveal
1110            ? button.getAttribute('data-label-hide')
1111            : button.getAttribute('data-label-show');
1112        if (label) { button.setAttribute('aria-label', label); }
1113    });
1114})();
1115</script>

1115
1116                    </div>
1117                </div>
1118            </div>
1119        </div>
1120
1121

1121<script>
1122            (function () {
1123                function hoist() {
1124                    var modal = document.getElementById('sfHeaderLoginModal');
1125                    if (modal && modal.parentElement !== document.body) {
1126                        document.body.appendChild(modal);
1127                    }
1128                }
1129                if (document.readyState === 'loading') {
1130                    document.addEventListener('DOMContentLoaded', hoist);
1131                } else {
1132                    hoist();
1133                }
1134            })();
1135        </script>

1135
1136
1137

1137<script>
1138            (function () {
1139                var modal = document.getElementById('sfHeaderLoginModal');
1140                if (!modal) return;
1141
1142                // lazy by design: the modal is baked into statically cached
1143                // (logged-out) pages, so its <input type="hidden" name="_token" value="6rz2HRJQ38fQcQNUAq2nWPp3bdeJY1dDnEipK3DM" autocomplete="off"> token is stale. Pull a fresh
1144                // one only when the user actually opens the modal, then patch the
1145                // hidden _token before they can submit.
1146                modal.addEventListener('shown.bs.modal', function () {
1147                    fetch('https://www.wuv.de/account/csrf-token', { credentials: 'same-origin' })
1148                        .then(function (res) { return res.json(); })
1149                        .then(function (data) {
1150                            modal.querySelectorAll('input[name="_token"]').forEach(function (input) {
1151                                input.value = data.token;
1152                            });
1153                        })
1154                        .catch(function () { /* keep baked token; submit may 419 */ });
1155                });
1156            })();
1157        </script>

1157
1158                
1159            <button
1160                class="m-navbar-toggler a-button--action a-button a-button--with-icon a-button--mobile-menu collapsed"
1161                type="button"
1162                data-bs-toggle="collapse"
1163                data-bs-target="#navbarSupportedContent"
1164                aria-controls="navbarSupportedContent"
1165                aria-expanded="false"
1166                aria-label="MenÃ¼ Ã¶ffnen"
1167                data-testid="navbar-toggler">
1168                <span class="m-navbar-toggler__icon">
1169                    <svg class="a-icon o-header__menu-icon" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1170    <path d="M6.66634 10.668C5.92996 10.668 5.33301 11.2649 5.33301 12.0013C5.33301 12.7377 5.92996 13.3346 6.66634 13.3346H25.333C26.0694 13.3346 26.6663 12.7377 26.6663 12.0013C26.6663 11.2649 26.0694 10.668 25.333 10.668H6.66634Z" />
1171    <path d="M6.66634 18.668C5.92996 18.668 5.33301 19.2649 5.33301 20.0013C5.33301 20.7377 5.92996 21.3346 6.66634 21.3346H25.333C26.0694 21.3346 26.6663 20.7377 26.6663 20.0013C26.6663 19.2649 26.0694 18.668 25.333 18.668H6.66634Z" />
1172</svg>
1173                </span>
1174            </button>
1175
1176                    </div>
1177
1178        <div class="o-header__nav-wrapper navbar-expand-md collapse" id="navbarSupportedContent">
1179            <div class="m-nav-bar__mobile-actions">
1180    <button class="m-nav-bar__search a-button--action a-button a-button--with-icon collapsed" type="button"
1181            data-testid="mobile-open-search-button"
1182            data-bs-toggle="collapse" data-bs-target="#searchBarMobile" aria-expanded="false"
1183            aria-controls="searchBarMobile" aria-label="Suche Ã¶ffnen">
1184        <svg class="a-icon m-navbar-search__icon search" xmlns="http://www.w3.org/2000/svg" width="24" height="25" viewBox="0 0 24 25">
1185    <path fill-rule="evenodd" clip-rule="evenodd" d="M14.9056 16.8199C13.551 17.8729 11.8487 18.5 10 18.5C5.58172 18.5 2 14.9183 2 10.5C2 6.08172 5.58172 2.5 10 2.5C14.4183 2.5 18 6.08172 18 10.5C18 12.3487 17.3729 14.051 16.3199 15.4056L21.7071 20.7929C22.0976 21.1834 22.0976 21.8166 21.7071 22.2071C21.3166 22.5976 20.6834 22.5976 20.2929 22.2071L14.9056 16.8199ZM16 10.5C16 13.8137 13.3137 16.5 10 16.5C6.68629 16.5 4 13.8137 4 10.5C4 7.18629 6.68629 4.5 10 4.5C13.3137 4.5 16 7.18629 16 10.5Z"/>
1186</svg>
1187    </button>
1188
1189            <div class="m-header-account m-navr-bar__header-account">
1190            <button
1191            type="button"
1192            class="m-header-account__menu-button a-button--action a-button a-button--with-icon collapsed"
1193            data-bs-toggle="modal"
1194            data-bs-target="#sfHeaderLoginModal"
1195            aria-label="Anmelden"
1196        >
1197            <span class="m-header-account__name-initials">
1198                <svg class="a-icon m-header-account__icon" xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 22">
1199    <path d="m10,14c-3.86,0-7-3.14-7-7S6.14,0,10,0s7,3.14,7,7-3.14,7-7,7Zm0-12c-2.76,0-5,2.24-5,5s2.24,5,5,5,5-2.24,5-5-2.24-5-5-5Z" style="stroke-width:0px;"/><path d="m20,22h-2c0-4.41-3.59-8-8-8s-8,3.59-8,8H0c0-5.51,4.49-10,10-10s10,4.49,10,10Z" style="stroke-width:0px;"/>
1200</svg>
1201            </span>
1202        </button>
1203    </div>
1204
1205        <div class="m-nav-bar__search-wrapper collapse" id="searchBarMobile">
1206        <form
1207        id="m-navbar-search--mobile"
1208        action="https://www.wuv.de/search"
1209        method="GET"
1210        class="m-nav-bar-search o-navbar__search-wrapper"
1211        data-nav-search-form
1212    >
1213        <button type="submit"
1214                class="a-button a-button--with-icon m-nav-bar-search__button m-nav-bar-search__button--submit m-nav-bar-search__button--invisible"
1215                data-nav-search-submit
1216                data-testid="search-button-mobile"
1217                aria-label="Suchen">
1218            <svg class="a-icon m-nav-bar-search__icon" xmlns="http://www.w3.org/2000/svg" width="24" height="25" viewBox="0 0 24 25">
1219    <path fill-rule="evenodd" clip-rule="evenodd" d="M14.9056 16.8199C13.551 17.8729 11.8487 18.5 10 18.5C5.58172 18.5 2 14.9183 2 10.5C2 6.08172 5.58172 2.5 10 2.5C14.4183 2.5 18 6.08172 18 10.5C18 12.3487 17.3729 14.051 16.3199 15.4056L21.7071 20.7929C22.0976 21.1834 22.0976 21.8166 21.7071 22.2071C21.3166 22.5976 20.6834 22.5976 20.2929 22.2071L14.9056 16.8199ZM16 10.5C16 13.8137 13.3137 16.5 10 16.5C6.68629 16.5 4 13.8137 4 10.5C4 7.18629 6.68629 4.5 10 4.5C13.3137 4.5 16 7.18629 16 10.5Z"/>
1220</svg>
1221        </button>
1222        <input
1223     id="m-navbar-search__input--mobile"     class="a-input m-nav-bar-search__input m-nav-bar-search__input--invisible"
1224     type="search"      name="query"      placeholder="suche"                 data-nav-search-input
1225    
1226    
1227    
1228    
1229>
1230        <div class="m-nav-bar-search__close-button">
1231            <svg class="a-icon m-nav-bar-close__icon" width="26" height="26" viewBox="0 0 26 26" xmlns="http://www.w3.org/2000/svg">
1232    <g>
1233        <path fill-rule="evenodd" clip-rule="evenodd" d="M5.95639 5.67124C6.37481 5.25282 7.0532 5.25282 7.47162 5.67124L13.1426 11.3422L18.8135 5.67124C19.232 5.25282 19.9103 5.25282 20.3288 5.67124C20.7472 6.08965 20.7472 6.76805 20.3288 7.18646L14.6578 12.8574L20.3288 18.5284C20.7472 18.9468 20.7472 19.6252 20.3288 20.0436C19.9103 20.462 19.232 20.462 18.8135 20.0436L13.1426 14.3727L7.47162 20.0436C7.0532 20.462 6.37481 20.462 5.95639 20.0436C5.53797 19.6252 5.53797 18.9468 5.95639 18.5284L11.6273 12.8574L5.95639 7.18647C5.53797 6.76805 5.53797 6.08966 5.95639 5.67124Z" />
1234    </g>
1235</svg>
1236        </div>
1237    </form>
1238    </div>
1239</div>
1240
1241<ul class="m-nav-bar navbar-nav ">
1242                                                        <li class="m-submenu m-nav-bar__item m-nav-bar__dropdown m-submenu__li--level-first">
1243    <div class="m-nav-bar__parent-link-wrapper">
1244                    <a class="a-link m-nav-bar__link m-nav-bar__link--parent"
1245               href="/events"
1246            >
1247                W&amp;V Events
1248            </a>
1249                <button type="button"
1250                class="a-link m-nav-bar__link m-nav-bar__dropdown-toggle js-navbar-dropdown-toggle"
1251                aria-haspopup="true" aria-expanded="false"
1252                aria-controls="m-submenu-6ab52ce47f495"
1253                aria-label="UntermenÃ¼ &quot;W&amp;V Events&quot; anzeigen"
1254        >
1255            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--down" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1256    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 13.0572C21.0888 12.5365 20.2446 12.5365 19.7239 13.0572L16 16.781L12.2761 13.0572C11.7554 12.5365 10.9112 12.5365 10.3905 13.0572C9.86982 13.5779 9.86982 14.4221 10.3905 14.9428L15.0572 19.6095C15.5779 20.1302 16.4221 20.1302 16.9428 19.6095L21.6095 14.9428C22.1302 14.4221 22.1302 13.5779 21.6095 13.0572Z"/>
1257</svg>
1258            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--up" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1259    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 18.9428C21.0888 19.4635 20.2446 19.4635 19.7239 18.9428L16 15.219L12.2761 18.9428C11.7554 19.4635 10.9112 19.4635 10.3905 18.9428C9.86982 18.4221 9.86982 17.5779 10.3905 17.0572L15.0572 12.3905C15.5779 11.8698 16.4221 11.8698 16.9428 12.3905L21.6095 17.0572C22.1302 17.5779 22.1302 18.4221 21.6095 18.9428Z"/>
1260</svg>
1261        </button>
1262    </div>
1263
1264        <ul class="m-nav-bar__dropdown-menu m-submenu__ul--level-first"
1265        id="m-submenu-6ab52ce47f495"
1266        data-navbar-dropdown-menu
1267    >
1268        
1269                                    
1270                                            <li class="m-nav-bar__subitem">
1271                            <a class="a-link m-nav-bar__dropdown-item "
1272    href="/summit"
1273                >
1274    W&amp;V Summit
1275</a>
1276                        </li>
1277                                                        
1278                                            <li class="m-nav-bar__subitem">
1279                            <a class="a-link m-nav-bar__dropdown-item "
1280    href="/deutscher-mediapreis"
1281                >
1282    Deutscher Mediapreis
1283</a>
1284                        </li>
1285                                                        
1286                                            <li class="m-nav-bar__subitem">
1287                            <a class="a-link m-nav-bar__dropdown-item "
1288    href="/cmcx"
1289                >
1290    CMCX
1291</a>
1292                        </li>
1293                                                        
1294                                            <li class="m-nav-bar__subitem">
1295                            <a class="a-link m-nav-bar__dropdown-item "
1296    href="/connect-live-november-2026"
1297                >
1298    W&amp;V Connect
1299</a>
1300                        </li>
1301                                                        </ul>
1302</li>
1303                                                                            <li class="m-submenu m-nav-bar__item m-nav-bar__dropdown m-submenu__li--level-first">
1304    <div class="m-nav-bar__parent-link-wrapper">
1305                    <a class="a-link m-nav-bar__link m-nav-bar__link--parent"
1306               href="/themen"
1307            >
1308                Themen
1309            </a>
1310                <button type="button"
1311                class="a-link m-nav-bar__link m-nav-bar__dropdown-toggle js-navbar-dropdown-toggle"
1312                aria-haspopup="true" aria-expanded="false"
1313                aria-controls="m-submenu-6ab52ce47f5d5"
1314                aria-label="UntermenÃ¼ &quot;Themen&quot; anzeigen"
1315        >
1316            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--down" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1317    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 13.0572C21.0888 12.5365 20.2446 12.5365 19.7239 13.0572L16 16.781L12.2761 13.0572C11.7554 12.5365 10.9112 12.5365 10.3905 13.0572C9.86982 13.5779 9.86982 14.4221 10.3905 14.9428L15.0572 19.6095C15.5779 20.1302 16.4221 20.1302 16.9428 19.6095L21.6095 14.9428C22.1302 14.4221 22.1302 13.5779 21.6095 13.0572Z"/>
1318</svg>
1319            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--up" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1320    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 18.9428C21.0888 19.4635 20.2446 19.4635 19.7239 18.9428L16 15.219L12.2761 18.9428C11.7554 19.4635 10.9112 19.4635 10.3905 18.9428C9.86982 18.4221 9.86982 17.5779 10.3905 17.0572L15.0572 12.3905C15.5779 11.8698 16.4221 11.8698 16.9428 12.3905L21.6095 17.0572C22.1302 17.5779 22.1302 18.4221 21.6095 18.9428Z"/>
1321</svg>
1322        </button>
1323    </div>
1324
1325        <ul class="m-nav-bar__dropdown-menu m-submenu__ul--level-first"
1326        id="m-submenu-6ab52ce47f5d5"
1327        data-navbar-dropdown-menu
1328    >
1329        
1330                                    
1331                                            <li class="m-nav-bar__subitem">
1332                            <a class="a-link m-nav-bar__dropdown-item "
1333    href="/themen/marke"
1334                >
1335    Marke
1336</a>
1337                        </li>
1338                                                        
1339                                            <li class="m-nav-bar__subitem">
1340                            <a class="a-link m-nav-bar__dropdown-item "
1341    href="/themen/agentur"
1342                >
1343    Agentur
1344</a>
1345                        </li>
1346                                                        
1347                                            <li class="m-nav-bar__subitem">
1348                            <a class="a-link m-nav-bar__dropdown-item "
1349    href="/themen/media"
1350                >
1351    Media
1352</a>
1353                        </li>
1354                                                        
1355                                            <li class="m-nav-bar__subitem">
1356                            <a class="a-link m-nav-bar__dropdown-item "
1357    href="/themen/ki-tech"
1358                >
1359    KI &amp; Tech
1360</a>
1361                        </li>
1362                                                        
1363                                            <li class="m-nav-bar__subitem">
1364                            <a class="a-link m-nav-bar__dropdown-item "
1365    href="/themen/commerce"
1366                >
1367    Commerce
1368</a>
1369                        </li>
1370                                                        
1371                                            <li class="m-nav-bar__subitem">
1372                            <a class="a-link m-nav-bar__dropdown-item "
1373    href="/podcast"
1374                >
1375    Podcasts
1376</a>
1377                        </li>
1378                                                        
1379                                            <li class="m-nav-bar__subitem">
1380                            <a class="a-link m-nav-bar__dropdown-item "
1381    href="/themen/whitepaper"
1382                >
1383    Whitepaper
1384</a>
1385                        </li>
1386                                                        
1387                                            <li class="m-nav-bar__subitem">
1388                            <a class="a-link m-nav-bar__dropdown-item "
1389    href="/specials"
1390                >
1391    Specials
1392</a>
1393                        </li>
1394                                                        </ul>
1395</li>
1396                                                                            <li class="m-submenu m-nav-bar__item m-nav-bar__dropdown m-submenu__li--level-first">
1397    <div class="m-nav-bar__parent-link-wrapper">
1398               <button type="button"
1399               class="a-link m-nav-bar__link m-nav-bar__link--parent m-nav-bar__link--as-button

1399js-navbar-dropdown-toggle"
1400               aria-haspopup="true" aria-expanded="false"
1401               aria-controls="m-submenu-6ab52ce47f7af"
1402        >
1403            Magazin
1404        </button>
1405                <button type="button"
1406                class="a-link m-nav-bar__link m-nav-bar__dropdown-toggle js-navbar-dropdown-toggle"
1407                aria-haspopup="true" aria-expanded="false"
1408                aria-controls="m-submenu-6ab52ce47f7af"
1409                aria-label="UntermenÃ¼ &quot;Magazin&quot; anzeigen"
1410        >
1411            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--down" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1412    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 13.0572C21.0888 12.5365 20.2446 12.5365 19.7239 13.0572L16 16.781L12.2761 13.0572C11.7554 12.5365 10.9112 12.5365 10.3905 13.0572C9.86982 13.5779 9.86982 14.4221 10.3905 14.9428L15.0572 19.6095C15.5779 20.1302 16.4221 20.1302 16.9428 19.6095L21.6095 14.9428C22.1302 14.4221 22.1302 13.5779 21.6095 13.0572Z"/>
1413</svg>
1414            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--up" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1415    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 18.9428C21.0888 19.4635 20.2446 19.4635 19.7239 18.9428L16 15.219L12.2761 18.9428C11.7554 19.4635 10.9112 19.4635 10.3905 18.9428C9.86982 18.4221 9.86982 17.5779 10.3905 17.0572L15.0572 12.3905C15.5779 11.8698 16.4221 11.8698 16.9428 12.3905L21.6095 17.0572C22.1302 17.5779 22.1302 18.4221 21.6095 18.9428Z"/>
1416</svg>
1417        </button>
1418    </div>
1419
1420        <ul class="m-nav-bar__dropdown-menu m-submenu__ul--level-first"
1421        id="m-submenu-6ab52ce47f7af"
1422        data-navbar-dropdown-menu
1423    >
1424        
1425                                    
1426                                            <li class="m-nav-bar__subitem">
1427                            <a class="a-link m-nav-bar__dropdown-item "
1428    href="/themen/magazin"
1429                >
1430    W&amp;V Magazin
1431</a>
1432                        </li>
1433                                                        
1434                                            <li class="m-nav-bar__subitem">
1435                            <a class="a-link m-nav-bar__dropdown-item "
1436    href="/wundv-kompass-september-2026"
1437                >
1438    W&amp;V Kompass
1439</a>
1440                        </li>
1441                                                        </ul>
1442</li>
1443                                                                            <li class="m-submenu m-nav-bar__item m-nav-bar__dropdown m-submenu__li--level-first">
1444    <div class="m-nav-bar__parent-link-wrapper">
1445               <button type="button"
1446               class="a-link m-nav-bar__link m-nav-bar__link--parent m-nav-bar__link--as-button js-navbar-dropdown-toggle"
1447               aria-haspopup="true" aria-expanded="false"
1448               aria-controls="m-submenu-6ab52ce47f917"
1449        >
1450            Top Listen
1451        </button>
1452                <button type="button"
1453                class="a-link m-nav-bar__link m-nav-bar__dropdown-toggle js-navbar-dropdown-toggle"
1454                aria-haspopup="true" aria-expanded="false"
1455                aria-controls="m-submenu-6ab52ce47f917"
1456                aria-label="UntermenÃ¼ &quot;Top Listen&quot; anzeigen"
1457        >
1458            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--down" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1459    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 13.0572C21.0888 12.5365 20.2446 12.5365 19.7239 13.0572L16 16.781L12.2761 13.0572C11.7554 12.5365 10.9112 12.5365 10.3905 13.0572C9.86982 13.5779 9.86982 14.4221 10.3905 14.9428L15.0572 19.6095C15.5779 20.1302 16.4221 20.1302 16.9428 19.6095L21.6095 14.9428C22.1302 14.4221 22.1302 13.5779 21.6095 13.0572Z"/>
1460</svg>
1461            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--up" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1462    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 18.9428C21.0888 19.4635 20.2446 19.4635 19.7239 18.9428L16 15.219L12.2761 18.9428C11.7554 19.4635 10.9112 19.4635 10.3905 18.9428C9.86982 18.4221 9.86982 17.5779 10.3905 17.0572L15.0572 12.3905C15.5779 11.8698 16.4221 11.8698 16.9428 12.3905L21.6095 17.0572C22.1302 17.5779 22.1302 18.4221 21.6095 18.9428Z"/>
1463</svg>
1464        </button>
1465    </div>
1466
1467        <ul class="m-nav-bar__dropdown-menu m-submenu__ul--level-first"
1468        id="m-submenu-6ab52ce47f917"
1469        data-navbar-dropdown-menu
1470    >
1471        
1472                                    
1473                                            <li class="m-nav-bar__subitem">
1474                            <a class="a-link m-nav-bar__dropdown-item "
1475    href="/ai-leader2026"
1476                >
1477    AI Leaders
1478</a>
1479                        </li>
1480                                                        
1481                                            <li class="m-nav-bar__subitem">
1482                            <a class="a-link m-nav-bar__dropdown-item "
1483    href="/100koepfe2026"
1484                >
1485    Top 100
1486</a>
1487                        </li>
1488                                                        
1489                                            <li class="m-nav-bar__subitem">
1490                            <a class="a-link m-nav-bar__dropdown-item "
1491    href="/top-u33-2026"
1492                >
1493    Top U33
1494</a>
1495                        </li>
1496                                                        
1497                                            <li class="m-nav-bar__subitem">
1498                            <a class="a-link m-nav-bar__dropdown-item "
1499    href="/themen/agentur/big-50-wie-agenturen-der-krise-trotzen"
1500                >
1501    Big 50
1502</a>
1503                        </li>
1504                                                        
1505                                            <li class="m-nav-bar__subitem">
1506                            <a class="a-link m-nav-bar__dropdown-item "
1507    href="/themen/agentur/das-sind-deutschlands-meistausgezeichnete-agenturen2"
1508                >
1509    Kreativranking
1510</a>
1511                        </li>
1512                                                        </ul>
1513</li>
1514                                                            <li class="m-nav-bar__item">
1515                    <a class="a-link m-nav-bar__link"
1516    href="/newsletter"
1517                >
1518    Newsletter
1519</a>
1520                </li>
1521                                                                            <li class="m-submenu m-nav-bar__item m-nav-bar__dropdown m-submenu__li--level-first">
1522    <div class="m-nav-bar__parent-link-wrapper">
1523                    <a class="a-link m-nav-bar__link m-nav-bar__link--parent"
1524               href="/abonnements"
1525            >
1526                Abo
1527            </a>
1528                <button type="button"
1529                class="a-link m-nav-bar__link m-nav-bar__dropdown-toggle js-navbar-dropdown-toggle"
1530                aria-haspopup="true" aria-expanded="false"
1531                aria-controls="m-submenu-6ab52ce47fae5"
1532                aria-label="UntermenÃ¼ &quot;Abo&quot; anzeigen"
1533        >
1534            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--down" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1535    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 13.0572C21.0888 12.5365 20.2446 12.5365 19.7239 13.0572L16 16.781L12.2761 13.0572C11.7554 12.5365 10.9112 12.5365 10.3905 13.0572C9.86982 13.5779 9.86982 14.4221 10.3905 14.9428L15.0572 19.6095C15.5779 20.1302 16.4221 20.1302 16.9428 19.6095L21.6095 14.9428C22.1302 14.4221 22.1302 13.5779 21.6095 13.0572Z"/>
1536</svg>
1537            <svg class="a-icon m-nav-bar__dropdown-icon m-nav-bar__dropdown-icon--up" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32">
1538    <path fill-rule="evenodd" clip-rule="evenodd" d="M21.6095 18.9428C21.0888 19.4635 20.2446 19.4635 19.7239 18.9428L16 15.219L12.2761 18.9428C11.7554 19.4635 10.9112 19.4635 10.3905 18.9428C9.86982 18.4221 9.86982 17.5779 10.3905 17.0572L15.0572 12.3905C15.5779 11.8698 16.4221 11.8698 16.9428 12.3905L21.6095 17.0572C22.1302 17.5779 22.1302 18.4221 21.6095 18.9428Z"/>
1539</svg>
1540        </button>
1541    </div>
1542
1543        <ul class="m-nav-bar__dropdown-menu m-submenu__ul--level-first"
1544        id="m-submenu-6ab52ce47fae5"
1545        data-navbar-dropdown-menu
1546    >
1547        
1548                                    
1549                                            <li class="m-nav-bar__subitem">
1550                            <a class="a-link m-nav-bar__dropdown-item "
1551    href="/abonnements"
1552                >
1553    Abonnement
1554</a>
1555                        </li>
1556                                                        
1557                                            <li class="m-nav-bar__subitem">
1558                            <a class="a-link m-nav-bar__dropdown-item "
1559    href="/corporate-abo"
1560                >
1561    Corporate Abo
1562</a>
1563                        </li>
1564                                                        
1565                                            <li class="m-nav-bar__subitem">
1566                            <a class="a-link m-nav-bar__dropdown-item "
1567    href="/studi-abo"
1568                >
1569    Studi Abo
1570</a>
1571                        </li>
1572                                                        </ul>
1573</li>
1574                                    </ul>
1575
1576        </div>
1577
1578    </div>
1579
1580            <div class="o-header__search-wrapper collapse" id="searchBar">
1581            <form
1582        id="m-navbar-search"
1583        action="https://www.wuv.de/search"
1584        method="GET"
1585        class="m-nav-bar-search o-navbar__search-wrapper"
1586        data-nav-search-form
1587    >
1588        <button type="submit"
1589                class="a-button a-button--with-icon m-nav-bar-search__button m-nav-bar-search__button--submit m-nav-bar-search__button--invisible"
1590                data-nav-search-submit
1591                data-testid="search-button-mobile"
1592                aria-label="Suchen">
1593            <svg class="a-icon m-nav-bar-search__icon" xmlns="http://www.w3.org/2000/svg" width="24" height="25" viewB

1593ox="0 0 24 25">
1594    <path fill-rule="evenodd" clip-rule="evenodd" d="M14.9056 16.8199C13.551 17.8729 11.8487 18.5 10 18.5C5.58172 18.5 2 14.9183 2 10.5C2 6.08172 5.58172 2.5 10 2.5C14.4183 2.5 18 6.08172 18 10.5C18 12.3487 17.3729 14.051 16.3199 15.4056L21.7071 20.7929C22.0976 21.1834 22.0976 21.8166 21.7071 22.2071C21.3166 22.5976 20.6834 22.5976 20.2929 22.2071L14.9056 16.8199ZM16 10.5C16 13.8137 13.3137 16.5 10 16.5C6.68629 16.5 4 13.8137 4 10.5C4 7.18629 6.68629 4.5 10 4.5C13.3137 4.5 16 7.18629 16 10.5Z"/>
1595</svg>
1596        </button>
1597        <input
1598     id="m-navbar-search__input"     class="a-input m-nav-bar-search__input m-nav-bar-search__input--invisible"
1599     type="search"      name="query"      placeholder="suche"                 data-nav-search-input
1600    
1601    
1602    
1603    
1604>
1605        <div class="m-nav-bar-search__close-button">
1606            <svg class="a-icon m-nav-bar-close__icon" width="26" height="26" viewBox="0 0 26 26" xmlns="http://www.w3.org/2000/svg">
1607    <g>
1608        <path fill-rule="evenodd" clip-rule="evenodd" d="M5.95639 5.67124C6.37481 5.25282 7.0532 5.25282 7.47162 5.67124L13.1426 11.3422L18.8135 5.67124C19.232 5.25282 19.9103 5.25282 20.3288 5.67124C20.7472 6.08965 20.7472 6.76805 20.3288 7.18646L14.6578 12.8574L20.3288 18.5284C20.7472 18.9468 20.7472 19.6252 20.3288 20.0436C19.9103 20.462 19.232 20.462 18.8135 20.0436L13.1426 14.3727L7.47162 20.0436C7.0532 20.462 6.37481 20.462 5.95639 20.0436C5.53797 19.6252 5.53797 18.9468 5.95639 18.5284L11.6273 12.8574L5.95639 7.18647C5.53797 6.76805 5.53797 6.08966 5.95639 5.67124Z" />
1609    </g>
1610</svg>
1611        </div>
1612    </form>
1613        </div>
1614    
1615</div>
1616
1617    
1618    <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1619    
1620    
1621        
1622            <!-- Standard DFP Ad -->
1623            <div id="a-advertisement-desktop_topcenter"
1624                 class="a-advertisement__topcenter">
1625                <div class="a-advertisement__badge hide">Anzeige</div>
1626                <div class="a-advertisement__wrapper" id="advertisement_dfp_wuv/topcenter">
1627

1627<script>
1628                        
1629                        googletag_is_loaded(function () {
1630                            googletag.cmd.push(function () {
1631                                googletag.display("advertisement_dfp_wuv/topcenter");
1632                            });
1633                        });
1634                    </script>

1634
1635                                    </div>
1636            </div>
1637
1638            
1639    <main>
1640        <div id="ad-wrapper__topleft" class="ad-wrapper__topleft">
1641            <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1642    
1643    
1644        
1645            <!-- Standard DFP Ad -->
1646            <div id="a-advertisement-desktop_topleft"
1647                 class="a-advertisement__topleft">
1648                <div class="a-advertisement__badge hide">Anzeige</div>
1649                <div class="a-advertisement__wrapper" id="advertisement_dfp_wuv/topleft">
1650

1650<script>
1651                        
1652                        googletag_is_loaded(function () {
1653                            googletag.cmd.push(function () {
1654                                googletag.display("advertisement_dfp_wuv/topleft");
1655                            });
1656                        });
1657                    </script>

1657
1658                                    </div>
1659            </div>
1660
1661                        <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1662    
1663            </div>
1664        <div id="ad-wrapper__topright" class="ad-wrapper__topright">
1665            <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1666    
1667    
1668        
1669            <!-- Standard DFP Ad -->
1670            <div id="a-advertisement-desktop_topright"
1671                 class="a-advertisement__topright">
1672                <div class="a-advertisement__badge hide">Anzeige</div>
1673                <div class="a-advertisement__wrapper" id="advertisement_dfp_wuv/topright">
1674

1674<script>
1675                        
1676                        googletag_is_loaded(function () {
1677                            googletag.cmd.push(function () {
1678                                googletag.display("advertisement_dfp_wuv/topright");
1679                            });
1680                        });
1681                    </script>

1681
1682                                    </div>
1683            </div>
1684
1685                        <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1686    
1687            </div>
1688        <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1689    
1690    
1691        
1692            <!-- Standard DFP Ad -->
1693            <div id="a-advertisement-desktop_outofpage1"
1694                 class="a-advertisement__outofpage1">
1695                <div class="a-advertisement__badge hide">Anzeige</div>
1696                <div class="a-advertisement__wrapper" id="advertisement_dfp_wuv/outofpage1">
1697

1697<script>
1698                        
1699                        googletag_is_loaded(function () {
1700                            googletag.cmd.push(function () {
1701                                googletag.display("advertisement_dfp_wuv/outofpage1");
1702                            });
1703                        });
1704                    </script>

1704
1705                                    </div>
1706            </div>
1707
1708                    <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1709    
1710    
1711                    <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1712    
1713    
1714                    <h1 class="t-topic-hub__slogan">
1715            <span class="t-topic-hub__slogan-wrapper">WUV</span>
1716        </h1>
1717            <div class="t-topic-hub">
1718        
1719                        
1720                <div class="t-topic-hub__blocks">
1721                                                            <div class="m-hero dark" >
1722        <div class="m-hero__wrapper">
1723                                                <a class="m-hero__link" href="/themen/media/social-shopping-wird-zum-performance-kanal"  aria-label="Social Shopping wird zum Performance-Kanal" >
1724                                                                                                    <div class="m-hero__picture-wrapper">
1725                                <div class="m-hero__image-wrapper">
1726                                                                            <img class="a-image m-hero__paywall-badge m-hero__paywall-badge--top-right" alt="WuV Community Icon"
1727                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
1728                                                                            <picture class="a-image m-hero__image">
1729                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_640.webp, https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_1280.webp 2x">
1730                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_640.webp, https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_1280.webp 2x">
1731                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_640.webp, https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_1280.webp 2x">
1732                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_640.webp, https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_1280.webp 2x">
1733                        <img class="a-image__element" alt="Entwicklung Social Shopping"
1734                             src="https://cdn.ebnermediagroup.de/wuv_de/wuv_Kompass_September_Web_Grafik_2e404e92db_640.webp"                                                                                      title="Entwicklung Social Shopping"                                                          width="640"                                                          fetchpriority="high"                         >
1735        </picture>
1736                                    </div>
1737                            </div>
1738                                                                                                </a>
1739                                        <div class="m-hero__content-wrapper">
1740
1741                <div class="m-hero__head-wrapper">
1742                                                                                    <a class="m-hero__head-link" href="/themen/media/social-shopping-wird-zum-performance-kanal">
1743                                                                                        <span class="m-hero__subline m-hero__subline--above">Analyse des Monats</span>
1744                                                                                        <h3 class="m-hero__headline">
1745                                                                            <img class="a-image m-hero__paywall-icon" alt="WuV Community Icon"
1746                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
1747                                                                            Social Shopping wird zum Performance-Kanal
1748                                                                    </h3>
1749                                                                                </a>
1750                                                                                    <div class="m-hero__image-copyright">

1751                            <span class="copyright-icon">Â©</span> Bitkom
1752                        </div>
1753                                    </div>
1754            </div>
1755        </div>
1756    </div>
1757                                                                <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
1758    
1759                                                                                    <div class="o-card-block  basic">
1760                <div class="o-card-block__wrapper">
1761                            <div class="m-teaser o-card-block__item basic"
1762         >
1763
1764    <div class="m-teaser__picture-wrapper" >
1765                    
1766            <a href="/themen/media/state-of-the-industry-ein-schonungsloser-rundumschlag-zur-lage-der-marketing-nation"  aria-label="State of the Industry: Ein schonungsloser Rundumschlag zur Lage der Marketing-Nation " >
1767                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
1768                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
1769                                    <picture class="a-image m-teaser__picture">
1770                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_1280.webp 2x">
1771                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_1280.webp 2x">
1772                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_1280.webp 2x">
1773                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_1280.webp 2x">
1774                        <img class="a-image__element" alt="Mr. Media Thomas Koch "
1775                             src="https://cdn.ebnermediagroup.de/wuv_de/Thomas_Koch_900x506_a10215ec22_640.webp"                                                                                      title="Mr. Media Thomas Koch "                                                          width="640"                                                          loading="lazy"                         >
1776        </picture>
1777                </a>
1778                    </div>
1779    <div class="m-teaser__content-wrapper">
1780        <div class="m-teaser__badge-wrapper">
1781                                        <a              href="/themen/media"             title="Media"
1782            class="a-badge m-teaser__topic-badge basic"
1783            >
1784
1785Media
1786
1787<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
1788    <g>
1789        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
1790    </g>
1791</svg>
1792
1793</a>                    </div>
1794        <div class="m-teaser__head-wrapper" >
1795
1796            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/media/state-of-the-industry-ein-schonungsloser-rundumschlag-zur-lage-der-marketing-nation">
1797
1798                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">

1798Gastbeitrag</div>
1799                
1800                                    <h5>
1801                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
1802                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
1803                                                            State of the Industry: Ein schonungsloser Rundumschlag zur Lage der Marketing-Nation 
1804                                                                            </h5>
1805                            </a>
1806                        <div class="m-teaser__excerpt" >
1807                Sieben Regeln vernachlÃ¤ssigen wir und bringen die Branche zur Verzweiflung. WÃ¼rden wir sie befolgen, wÃ¼rden wir unsere Kampagnen zu mehr Erfolg fÃ¼hren, unsere Kunden begeistern â und alle wÃ¤ren glÃ¼cklich. Why not? Eine Rede von Mr. Media Thomas Koch auf der Dmexco 2026.
1808            </div>
1809                        <div class="m-teaser__meta-wrapper" >
1810                                    <div class="m-teaser__reading-time">
1811                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
1812    <g>
1813        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.86041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
1814    </g>
1815</svg>
18169 Minuten
1817                    </div>
1818                            </div>
1819        </div>
1820        <div class="m-teaser__row-wrapper" >
1821                            <div class="m-teaser__author-wrapper">
1822                    <div class="m-author m-teaser__author">
1823                    <a class="m-author__image-wrapper" href="/team/wv-gastautorin"
1824               aria-label="W&amp;V Gastautor:in">
1825                <img class="a-image m-author__image" alt="Icon_Gastautor_Website.svg"
1826                     src="https://cdn.ebnermediagroup.de/wuv_de/Icon_Gastautor_Website_1663002011_352x352_crop.webp"                                                              title="Icon_Gastautor_Website.svg"                                          width="400"                      height="400"                      loading="lazy"                 >
1827                </a>
1828                <div class="m-author__wrapper">
1829            <a class="a-link m-author__name"
1830    href="/team/wv-gastautorin"
1831                >
1832    W&amp;V Gastautor:in
1833</a>
1834            
1835            
1836                    </div>
1837            </div>
1838                </div>
1839                                        <span class="m-teaser__date">24. Sep 2026</span>
1840                    </div>
1841        <div class="m-teaser__button-wrapper">
1842                            <a href='/themen/media/state-of-the-industry-ein-schonungsloser-rundumschlag-zur-lage-der-marketing-nation' class="a-button a-button--secondary basic"       
1843               >
1844                    <span class="a-button__text">Mehr erfahren
1845                            </span>
1846                
1847    </a>
1848
1849                    </div>
1850    </div>
1851</div>
1852                            <div class="m-teaser o-card-block__item basic"
1853         >
1854
1855    <div class="m-teaser__picture-wrapper" >
1856                    
1857            <a href="/themen/agentur/alle-zaehlen-kosten-niemand-misst-wirkung-wie-kunden-und-agenturen-der-transformation-begegnen"  aria-label="Alle zÃ¤hlen Kosten, niemand misst Wirkung: Wie Kunden und Agenturen der Transformation begegnen" >
1858                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
1859                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
1860                                    <picture class="a-image m-teaser__picture">
1861                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_1280.webp 2x">
1862                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_1280.webp 2x">
1863                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_1280.webp 2x">
1864                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_1280.webp 2x">
1865                        <img class="a-image__element" alt="Sir Martin Sorrell auf der DMEXCO PresseTour 2026. Foto Koelnmesse"
1866                             src="https://cdn.ebnermediagroup.de/wuv_de/Sir_Martin_Sorrell_auf_der_DMEXCO_Presse_Tour_2026_Foto_Koelnmesse_36da300109_640.webp"                                                                                      title="Sir Martin Sorrell auf der DMEXCO PresseTour 2026. Foto Koelnmesse"                                                          width="640"                                                          loading="lazy"                         >
1867        </picture>
1868                </a>
1869                    </div>
1870    <div class="m-teaser__content-wrapper">
1871        <div class="m-teaser__badge-wrapper">
1872                                        <a              href="/themen/agentur"             title="Agentur"
1873            class="a-badge m-teaser__topic-badge basic"
1874            >
1875
1876Agentur
1877
1878<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
1879    <g>
1880        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
1881    </g>
1882</svg>
1883
1884</a>                    </div>
1885        <div class="m-teaser__head-wrapper" >
1886
1887            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/agentur/alle-zaehlen-kosten-niemand-misst-wirkung-wie-kunden-und-agenturen-der-transformation-begegnen">
1888
1889                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">DMEXCO 2026</div>
1890                
1891                                    <h5>
1892                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
1893                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
1894                                                            Alle zÃ¤hlen Kosten, niemand misst Wirkung: Wie Kunden und Agenturen der Transformation begegnen
1895                                                                            </h5>
1896                            </a>
1897                        <div class="m-teaser__excerpt" >
1898                Das Schreckgespenst der Konsolidierung geht um. Bei der diesjÃ¤hrigen DMEXCO is das an vielen Stellen zu spÃ¼ren. Auch der ehemalige WPP-Chef Martin Sorrell hatte dazu seine These. Dabei gibt es Wachstumschancen - man mÃ¼sste sie nur besser belegen.
1899            </div>
1900                        <div class="m-teaser__meta-wrapper" >
1901                                    <div class="m-teaser__reading-time">
1902                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
1903    <g>
1904        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.8604

19041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
1905    </g>
1906</svg>
19075 Minuten
1908                    </div>
1909                            </div>
1910        </div>
1911        <div class="m-teaser__row-wrapper" >
1912                            <div class="m-teaser__author-wrapper">
1913                    <div class="m-author m-teaser__author">
1914                    <a class="m-author__image-wrapper" href="/team/conrad-breyer"
1915               aria-label="Conrad Breyer">
1916                <img class="a-image m-author__image" alt="Breyer, Conrad_cr_PatrizioDeMitri.jpg"
1917                     src="https://cdn.ebnermediagroup.de/wuv_de/Breyer_Conrad_cr_Patrizio_De_Mitri_c9ba3a0757_352x352_crop.webp"                                                              title="Breyer, Conrad_cr_PatrizioDeMitri.jpg"                                          width="1200"                      height="1200"                      loading="lazy"                 >
1918                </a>
1919                <div class="m-author__wrapper">
1920            <a class="a-link m-author__name"
1921    href="/team/conrad-breyer"
1922                >
1923    Conrad Breyer
1924</a>
1925            
1926            
1927                    </div>
1928            </div>
1929                </div>
1930                                        <span class="m-teaser__date">24. Sep 2026</span>
1931                    </div>
1932        <div class="m-teaser__button-wrapper">
1933                            <a href='/themen/agentur/alle-zaehlen-kosten-niemand-misst-wirkung-wie-kunden-und-agenturen-der-transformation-begegnen' class="a-button a-button--secondary basic"       
1934               >
1935                    <span class="a-button__text">Mehr erfahren
1936                            </span>
1937                
1938    </a>
1939
1940                    </div>
1941    </div>
1942</div>
1943                            <div class="m-teaser o-card-block__item basic"
1944         >
1945
1946    <div class="m-teaser__picture-wrapper" >
1947                    
1948            <a href="/themen/media/kristina-bulle-auf-der-dmexco-warum-reichweite-komplexer-wird"  aria-label="Kristina Bulle auf der DMEXCO: Warum Reichweite komplexer wird" >
1949                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
1950                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
1951                                    <picture class="a-image m-teaser__picture">
1952                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_640.webp, https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_1280.webp 2x">
1953                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_640.webp, https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_1280.webp 2x">
1954                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_640.webp, https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_1280.webp 2x">
1955                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_640.webp, https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_1280.webp 2x">
1956                        <img class="a-image__element" alt=""
1957                             src="https://cdn.ebnermediagroup.de/wuv_de/A1_00709_6cd18cc774_640.webp"                                                                                                                                              width="640"                                                          loading="lazy"                         >
1958        </picture>
1959                </a>
1960                    </div>
1961    <div class="m-teaser__content-wrapper">
1962        <div class="m-teaser__badge-wrapper">
1963                                        <a              href="/themen/media"             title="Media"
1964            class="a-badge m-teaser__topic-badge basic"
1965            >
1966
1967Media
1968
1969<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
1970    <g>
1971        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
1972    </g>
1973</svg>
1974
1975</a>                    </div>
1976        <div class="m-teaser__head-wrapper" >
1977
1978            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/media/kristina-bulle-auf-der-

1978dmexco-warum-reichweite-komplexer-wird">
1979
1980                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">Bewegtbild</div>
1981                
1982                                    <h5>
1983                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
1984                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
1985                                                            Kristina Bulle auf der DMEXCO: Warum Reichweite komplexer wird
1986                                                                            </h5>
1987                            </a>
1988                        <div class="m-teaser__excerpt" >
1989                Reichweite bleibt die zentrale WÃ¤hrung der Werbung - aber fÃ¼r Marken wird es immer schwieriger, sie Ã¼ber die verschiedenen Touchpoints hinweg zu planen und zu messen. Auf der DMEXCO erklÃ¤rte Procter &amp; Gamble-CMO Kristina Bulle im Talk mit der Ad Alliance, was das fÃ¼r Werbungtreibende heiÃt.&nbsp;&nbsp;
1990            </div>
1991                        <div class="m-teaser__meta-wrapper" >
1992                                    <div class="m-teaser__reading-time">
1993                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
1994    <g>
1995        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.86041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
1996    </g>
1997</svg>
19984 Minuten
1999                    </div>
2000                            </div>
2001        </div>
2002        <div class="m-teaser__row-wrapper" >
2003                            <div class="m-teaser__author-wrapper">
2004                    <div class="m-author m-teaser__author">
2005                    <a class="m-author__image-wrapper" href="/team/julia-gundelach"
2006               aria-label="Julia Gundelach">
2007                <img class="a-image m-author__image" alt="Gundelach, Julia-cr-Gundelach, Julia.jpg"
2008                     src="https://cdn.ebnermediagroup.de/wuv_de/Gundelach_Julia_cr_Gundelach_Julia_610d84f857_352x352_crop.webp"                                                              title="Gundelach, Julia-cr-Gundelach, Julia.jpg"                                          width="2234"                      height="2195"                      loading="lazy"                 >
2009                </a>
2010                <div class="m-author__wrapper">
2011            <a class="a-link m-author__name"
2012    href="/team/julia-gundelach"
2013                >
2014    Julia Gundelach
2015</a>
2016            
2017            
2018                    </div>
2019            </div>
2020                </div>
2021                                        <span class="m-teaser__date">24. Sep 2026</span>
2022                    </div>
2023        <div class="m-teaser__button-wrapper">
2024                            <a href='/themen/media/kristina-bulle-auf-der-dmexco-warum-reichweite-komplexer-wird' class="a-button a-button--secondary basic"       
2025               >
2026                    <span class="a-button__text">Mehr erfahren
2027                            </span>
2028                
2029    </a>
2030
2031                    </div>
2032    </div>
2033</div>
2034                            <div class="m-teaser o-card-block__item basic"
2035         >
2036
2037    <div class="m-teaser__picture-wrapper" >
2038                    
2039            <a href="/themen/media/got2b-ein-hair-reveal-als-marketing-masterstroke"  aria-label="got2b: Ein Hair Reveal als Marketing-Masterstroke" >
2040                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
2041                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2042                                    <picture class="a-image m-teaser__picture">
2043                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_1280.webp 2x">
2044                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_1280.webp 2x">
2045                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_1280.webp 2x">
2046                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_1280.webp 2x">
2047                        <img class="a-image__element" alt="Die TikTok-Kampagne verbindet prominente Gesichter mit etablierten Creator-Kooperationen"
2048                             src="https://cdn.ebnermediagroup.de/wuv_de/Tiktok_Got2b_d7f2b43782_640.webp"                                                                                      title="Die TikTok-Kampagne verbindet prominente Gesichter mit etablierten Creator-Kooperationen"                                                          width="640"                                                          loading="lazy"                         >
2049        </picture>
2050                </a>
2051                    </div>
2052    <div class="m-teaser__content-wrapper">
2053        <div class="m-teaser__badge-wrapper">
2054                                        <a              href="/themen/media"             title="Media"
2055            class="a-badge m-teaser__topic-badge basic"
2056            >
2057
2058Media
2059
2060<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2061    <g>
2062        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2063    </g>
2064</svg>
2065
2066</a>                    </div>
2067        <div class="m-teaser__head-wrapper" >
2068
2069            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/media/got2b-ein-hair-reveal-als-marketing-masterstroke">
2070
2071                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">TikTok Brand des Monats</div>
2072                
2073                                    <h5>
2074                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
2075                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2076                                                            got2b: Ein Hair Reveal als Marketing-Masterstroke
2077                                                                            </h5>
2078                            </a>
2079                        <div class="m-teaser__excerpt" >
2080                got2b gelang im August ein Coup, der weit Ã¼ber klassische Creator-Kooperationen hinausging: Ausgerechnet Mark Forster lÃ¼ftete fÃ¼r die Hair-Styling-Marke das wohl bekannteste Haar-Geheimnis Deutschlands. Warum genau diese Besetzung die Kampagne so stark machte, erklÃ¤rt W&amp;V-Kolumnist Adil Sbai.
2081            </div>
2082                        <div class="m-teaser__meta-wrapper" >
2083                                    <div class="m-teaser__reading-time">
2084                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2085    <g>
2086        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.8604

20861 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2087    </g>
2088</svg>
20895 Minuten
2090                    </div>
2091                            </div>
2092        </div>
2093        <div class="m-teaser__row-wrapper" >
2094                            <div class="m-teaser__author-wrapper">
2095                    <div class="m-author m-teaser__author">
2096                    <a class="m-author__image-wrapper" href="/team/adil-sbai"
2097               aria-label="Adil Sbai">
2098                <img class="a-image m-author__image" alt="Sbai, Adil-cr-WeCreate.jpg"
2099                     src="https://cdn.ebnermediagroup.de/wuv_de/Sbai_Adil_cr_We_Create_92c91d5be2_352x352_crop.webp"                                                              title="Sbai, Adil-cr-WeCreate.jpg"                                          width="1200"                      height="1200"                      loading="lazy"                 >
2100                </a>
2101                <div class="m-author__wrapper">
2102            <a class="a-link m-author__name"
2103    href="/team/adil-sbai"
2104                >
2105    Adil Sbai
2106</a>
2107            
2108            
2109                    </div>
2110            </div>
2111                </div>
2112                                        <span class="m-teaser__date">24. Sep 2026</span>
2113                    </div>
2114        <div class="m-teaser__button-wrapper">
2115                            <a href='/themen/media/got2b-ein-hair-reveal-als-marketing-masterstroke' class="a-button a-button--secondary basic"       
2116               >
2117                    <span class="a-button__text">Mehr erfahren
2118                            </span>
2119                
2120    </a>
2121
2122                    </div>
2123    </div>
2124</div>
2125                            <div class="m-teaser o-card-block__item basic"
2126         >
2127
2128    <div class="m-teaser__picture-wrapper" >
2129                    
2130            <a href="/themen/marke/notfallrucksack-und-bundeswehr-warum-edeka-und-netto-fuer-den-ernstfall-ueben"  aria-label="Notfallrucksack und Bundeswehr: Warum Edeka und Netto fÃ¼r den Ernstfall Ã¼ben " >
2131                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
2132                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2133                                    <picture class="a-image m-teaser__picture">
2134                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_640.webp, https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_1280.webp 2x">
2135                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_640.webp, https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_1280.webp 2x">
2136                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_640.webp, https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_1280.webp 2x">
2137                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_640.webp, https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_1280.webp 2x">
2138                        <img class="a-image__element" alt=""
2139                             src="https://cdn.ebnermediagroup.de/wuv_de/edeka_pressemotiv_red_storm_charlie_a9f60e667a_640.webp"                                                                                                                                              width="640"                                                          loading="lazy"                         >
2140        </picture>
2141                </a>
2142                    </div>
2143    <div class="m-teaser__content-wrapper">
2144        <div class="m-teaser__badge-wrapper">
2145                                        <a              href="/themen/marke"             title="Marke"
2146            class="a-badge m-teaser__topic-badge basic"
2147            >
2148
2149Marke
2150
2151<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2152    <g>
2153        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2154    </g>
2155</svg>
2156
2157</a>                    </div>
2158        <div class="m-teaser__head-wrapper" >
2159
2160            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/marke/notfallrucksack-und-bundeswehr-warum-edeka-und-netto-fuer-den-ernstfall-ueben">
2161
2162                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">Markenaktion</div>
2163                
2164                                    <h5>
2165                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
2166                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2167                                                            Notfallrucksack und Bun

2167deswehr: Warum Edeka und Netto fÃ¼r den Ernstfall Ã¼ben 
2168                                                                            </h5>
2169                            </a>
2170                        <div class="m-teaser__excerpt" >
2171                Die LebensmittelhÃ¤ndler begleiten die BundeswehrÃ¼bung âRed Storm Charlieâ in Hamburg und bringen mit einem Notfallrucksack Krisenvorsorge ins Regal. Statt Panikmache geht es den Marken aber um gesellschaftliches Engagement und die eigene Rolle als Versorger in schweren Zeiten.&nbsp;&nbsp;
2172            </div>
2173                        <div class="m-teaser__meta-wrapper" >
2174                                    <div class="m-teaser__reading-time">
2175                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2176    <g>
2177        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.86041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2178    </g>
2179</svg>
21804 Minuten
2181                    </div>
2182                            </div>
2183        </div>
2184        <div class="m-teaser__row-wrapper" >
2185                            <div class="m-teaser__author-wrapper">
2186                    <div class="m-author m-teaser__author">
2187                    <a class="m-author__image-wrapper" href="/team/julia-gundelach"
2188               aria-label="Julia Gundelach">
2189                <img class="a-image m-author__image" alt="Gundelach, Julia-cr-Gundelach, Julia.jpg"
2190                     src="https://cdn.ebnermediagroup.de/wuv_de/Gundelach_Julia_cr_Gundelach_Julia_610d84f857_352x352_crop.webp"                                                              title="Gundelach, Julia-cr-Gundelach, Julia.jpg"                                          width="2234"                      height="2195"                      loading="lazy"                 >
2191                </a>
2192                <div class="m-author__wrapper">
2193            <a class="a-link m-author__name"
2194    href="/team/julia-gundelach"
2195                >
2196    Julia Gundelach
2197</a>
2198            
2199            
2200                    </div>
2201            </div>
2202                </div>
2203                                        <span class="m-teaser__date">24. Sep 2026</span>
2204                    </div>
2205        <div class="m-teaser__button-wrapper">
2206                            <a href='/themen/marke/notfallrucksack-und-bundeswehr-warum-edeka-und-netto-fuer-den-ernstfall-ueben' class="a-button a-button--secondary basic"       
2207               >
2208                    <span class="a-button__text">Mehr erfahren
2209                            </span>
2210                
2211    </a>
2212
2213                    </div>
2214    </div>
2215</div>
2216                            <div class="m-teaser o-card-block__item basic"
2217         >
2218
2219    <div class="m-teaser__picture-wrapper" >
2220                    
2221            <a href="/themen/ki-tech/wieso-eine-neue-generation-von-kreativen-anders-arbeitet-als-je-zuvor"  aria-label="Wieso eine neue Generation von Kreativen anders arbeitet als je zuvor  " >
2222                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
2223                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2224                                    <picture class="a-image m-teaser__picture">
2225                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_640.webp, https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_1280.webp 2x">
2226                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_640.webp, https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_1280.webp 2x">
2227                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_640.webp, https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_1280.webp 2x">
2228                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_640.webp, https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_1280.webp 2x">
2229                        <img class="a-image__element" alt="Felix Burger"
2230                             src="https://cdn.ebnermediagroup.de/wuv_de/U33_Burger_23b225d7af_640.webp"                                                                                      title="Felix Burger"                                                          width="640"                                                          loading="lazy"                         >
2231        </picture>
2232                </a>
2233                    </div>
2234    <div class="m-teaser__content-wrapper">
2235        <div class="m-teaser__badge-wrapper">
2236                                        <a              href="/themen/ki-tech"             title="KI &amp; Tech"
2237            class="a-badge m-teaser__topic-badge basic"
2238            >
2239
2240KI & Tech
2241
2242<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2243    <g>
2244        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2245    </g>
2246</svg>
2247
2248</a>                    </div>
2249        <div class="m-teaser__head-wrapper" >
2250
2251            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/ki-tech/wieso-eine-neue-generation-von-kreativen-anders-arbeitet-als-je-zuvor">
2252
2253                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">raw. by W&V - die Kolumne der Top U33</div>
2254                
2255                                    <h5>
2256                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
2257                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2258                                                            Wieso eine neue Generation von Kreativen anders arbeitet als je zuvor  
2259                                                                            </h5>
2260                            </a>
2261                        <div class="m-teaser__excerpt" >
2262                Nicht weil sie jÃ¼nger sind oder bessere Tools nutzen. Sondern weil sie Technologie eine Ebene frÃ¼her einsetzen als alle anderen. Felix Burger, Creative Innovation Lead bei Grabarz &amp; Partner erklÃ¤rt, warum das Potenzial dieser neuen Kreativ-Generation fÃ¼r Agenturen und CMOs wichtiger ist als jede KI-Debatte der letzten Monate.&nbsp;
2263            </div>
2264                        <div class="m-teaser__meta-wrapper" >
2265                                    <div class="m-teaser__reading-time">
2266                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2267    <g>
2268        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.8604

22681 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2269    </g>
2270</svg>
22716 Minuten
2272                    </div>
2273                            </div>
2274        </div>
2275        <div class="m-teaser__row-wrapper" >
2276                            <div class="m-teaser__author-wrapper">
2277                    <div class="m-author m-teaser__author">
2278                    <a class="m-author__image-wrapper" href="/team/wv-gastautorin"
2279               aria-label="W&amp;V Gastautor:in">
2280                <img class="a-image m-author__image" alt="Icon_Gastautor_Website.svg"
2281                     src="https://cdn.ebnermediagroup.de/wuv_de/Icon_Gastautor_Website_1663002011_352x352_crop.webp"                                                              title="Icon_Gastautor_Website.svg"                                          width="400"                      height="400"                      loading="lazy"                 >
2282                </a>
2283                <div class="m-author__wrapper">
2284            <a class="a-link m-author__name"
2285    href="/team/wv-gastautorin"
2286                >
2287    W&amp;V Gastautor:in
2288</a>
2289            
2290            
2291                    </div>
2292            </div>
2293                </div>
2294                                        <span class="m-teaser__date">24. Sep 2026</span>
2295                    </div>
2296        <div class="m-teaser__button-wrapper">
2297                            <a href='/themen/ki-tech/wieso-eine-neue-generation-von-kreativen-anders-arbeitet-als-je-zuvor' class="a-button a-button--secondary basic"       
2298               >
2299                    <span class="a-button__text">Mehr erfahren
2300                            </span>
2301                
2302    </a>
2303
2304                    </div>
2305    </div>
2306</div>
2307                    </div>
2308    </div>
2309                                                                                                    <div class="m-infobox  light  " >
2310        <div class="m-infobox__wrapper">
2311                    <div class="m-infobox__image-wrapper right">
2312                
2313                <figure class="m-image-container m-infobox__image
2314                                                ">
2315    <div class="m-image-container__wrapper">
2316        <div class="m-image-container__image-container">
2317                            <img class="a-image m-image-container__image" alt=""
2318                     src="https://cdn.ebnermediagroup.de/wuv_de/Mo_Po_Teaser_wuv_f3317a65de_640.webp"                                                                                                      width="650"                      height="400"                      loading="lazy"                 >
2319                                    </div>
2320
2321                    <div class="m-image-container__caption-wrapper">
2322                                                    <span class="m-image-container__source">
2323                        <span class="copyright-icon">Â©</span>
2324                        Canva, W&amp;V
2325                    </span>
2326                            </div>
2327            </div>
2328</figure>
2329
2330            </div>
2331                <div class="m-infobox__content-wrapper">
2332                                            <h2 class="m-infobox__title"  id="w_v_morgenpost_dein_t_glicher_newsletter" >
2333                    W&V Morgenpost: dein tÃ¤glicher Newsletter
2334                </h2>
2335                                        <div class="m-infobox__text">
2336                    <p>Hol dir die wichtigsten Entwicklungen aus Marketing, Media und Tech direkt in dein Postfach. Kompakt genug zum ersten Kaffee, relevant genug fÃ¼r den ersten Termin.&nbsp;</p><p>Mit der <strong>W&amp;V Morgenpost </strong>startest du informiert, sortiert und mit klarem Blick auf das, was wirklich zÃ¤hlt.<br>&nbsp;</p>
2337                </div>
2338                                        <div class="m-infobox__button-wrapper m-infobox__button-wrapper--align-center">
2339                                            <a href='https://www.wuv.de/newsletter' class="a-button m-infobox__cta-button a-button a-button--primary light"     target=_blank  
2340               >

2341                    <span class="a-button__text">Jetzt zum Newsletter anmelden 
2342                            </span>
2343                
2344    </a>
2345
2346                                    </div>
2347                    </div>
2348    </div>
2349
2350    </div>
2351                                                                                                    <!-- global.advertisements.enabled.banner and not global.headless_shop_frame.active  -->
2352    
2353    
2354                                                                                                                <div class="o-teaser-list  basic">
2355        
2356        <div class="o-teaser-list__wrapper">
2357                                                <div class="m-teaser o-teaser-list__item basic"
2358         >
2359
2360    <div class="m-teaser__picture-wrapper" >
2361                    
2362            <a href="/themen/ki-tech/was-deutschland-bei-der-digitalisierung-von-estland-lernen-kann"  aria-label="Was Deutschland bei der Digitalisierung von Estland lernen kann" >
2363                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
2364                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2365                                    <picture class="a-image m-teaser__picture">
2366                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_1280.webp 2x">
2367                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_1280.webp 2x">
2368                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_1280.webp 2x">
2369                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_1280.webp 2x">
2370                        <img class="a-image__element" alt="Kristjan Elias, Sr Director of Engineering bei Pipedrive"
2371                             src="https://cdn.ebnermediagroup.de/wuv_de/Kristjan_Elias_Sr_Director_of_Engineering_at_Pipedrive_Photo_by_Andres_Koljalg_a65335436e_640.webp"                                                                                      title="Kristjan Elias, Sr Director of Engineering bei Pipedrive"                                                          width="640"                                                          loading="lazy"                         >
2372        </picture>
2373                </a>
2374                    </div>
2375    <div class="m-teaser__content-wrapper">
2376        <div class="m-teaser__badge-wrapper">
2377                                        <a              href="/themen/ki-tech"             title="KI &amp; Tech"
2378            class="a-badge m-teaser__topic-badge basic"
2379            >
2380
2381KI & Tech
2382
2383<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2384    <g>
2385        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2386    </g>
2387</svg>
2388
2389</a>                    </div>
2390        <div class="m-teaser__head-wrapper" >
2391
2392            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/ki-tech/was-deutsc

2392hland-bei-der-digitalisierung-von-estland-lernen-kann">
2393
2394                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">Digitalisierung</div>
2395                
2396                                    <h5>
2397                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
2398                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2399                                                            Was Deutschland bei der Digitalisierung von Estland lernen kann
2400                                                                            </h5>
2401                            </a>
2402                        <div class="m-teaser__excerpt" >
2403                Deutschland investiert Milliarden in die Digitalisierung und sucht den Schulterschluss mit Estland. Pipedrive-Manager Kristjan Elias erklÃ¤rt, warum der eigentliche Unterschied im Systemdesign liegt.
2404            </div>
2405                        <div class="m-teaser__meta-wrapper" >
2406                                    <div class="m-teaser__reading-time">
2407                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2408    <g>
2409        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.86041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2410    </g>
2411</svg>
241210 Minuten
2413                    </div>
2414                            </div>
2415        </div>
2416        <div class="m-teaser__row-wrapper" >
2417                            <div class="m-teaser__author-wrapper">
2418                    <div class="m-author m-teaser__author">
2419                    <a class="m-author__image-wrapper" href="/team/stefan-schasche"
2420               aria-label="Stefan Schasche">
2421                <img class="a-image m-author__image" alt="Schasche, Stefan_cr_St. Schasche.jpg"
2422                     src="https://cdn.ebnermediagroup.de/wuv_de/Schasche_Stefan_cr_St_Schasche_ff2964194b_352x352_crop.webp"                                                              title="Schasche, Stefan_cr_St. Schasche.jpg"                                          width="1200"                      height="1200"                      loading="lazy"                 >
2423                </a>
2424                <div class="m-author__wrapper">
2425            <a class="a-link m-author__name"
2426    href="/team/stefan-schasche"
2427                >
2428    Stefan Schasche
2429</a>
2430            
2431            
2432                    </div>
2433            </div>
2434                </div>
2435                                        <span class="m-teaser__date">23. Sep 2026</span>
2436                    </div>
2437        <div class="m-teaser__button-wrapper">
2438                            <a href='/themen/ki-tech/was-deutschland-bei-der-digitalisierung-von-estland-lernen-kann' class="a-button a-button--secondary basic"       
2439               >
2440                    <span class="a-button__text">Mehr erfahren
2441                            </span>
2442                
2443    </a>
2444
2445                    </div>
2446    </div>
2447</div>
2448                                                                                <div class="m-teaser o-teaser-list__item basic"
2449         >
2450
2451    <div class="m-teaser__picture-wrapper" >
2452                    
2453            <a href="/themen/media/400-clubs-eine-marke-so-plant-clever-fit-seine-werbung-vor-ort"  aria-label="400 Clubs, eine Marke: So plant clever fit seine Werbung vor Ort" >
2454                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
2455                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2456                                    <picture class="a-image m-teaser__picture">
2457                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_640.webp, https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_1280.webp 2x">
2458                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_640.webp, https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_1280.webp 2x">
2459                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_640.webp, https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_1280.webp 2x">
2460                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_640.webp, https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_1280.webp 2x">
2461                        <img class="a-image__element" alt="Clever Fit"
2462                             src="https://cdn.ebnermediagroup.de/wuv_de/clever_fit_Logo_8299997c28_640.webp"                                                                                      title="Clever Fit"                                                          width="640"                                                          loading="lazy"                         >
2463        </picture>
2464                </a>
2465                    </div>
2466    <div class="m-teaser__content-wrapper">
2467        <div class="m-teaser__badge-wrapper">
2468                                        <a              href="/themen/media"             title="Media"
2469            class="a-badge m-teaser__topic-badge basic"
2470            >
2471
2472Media
2473
2474<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2475    <g>
2476        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2477    </g>
2478</svg>
2479
2480</a>                    </div>
2481        <div class="m-teaser__head-wrapper" >
2482
2483            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/media/400-clubs-eine-marke-so-plant-clever-fit-seine-werbung-vor-ort">
2484
2485                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">Geo-Marketing</div>
2486                
2487                                    <h5>
2488                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
2489                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2490                                                            400 Clubs, eine Marke: So plant clever fit seine Werbung vor Ort
2491                                                                            </h5>
2492                            </a>
2493                        <div class="m-teaser__excerpt" >
2494                Mehr als 400 clever-fit-Clubs treffen landesweit auf hÃ¶chst unterschiedliche Einzugsgebiete und Wettbewerbssituationen. Die neue Mediaagentur pilot plant die neue Kampagne deshalb wesentlich kleinteiliger als nur nach StÃ¤dten oder Postleitzahlen. Der Ansatz zeigt, wie sich ein zentraler Markenauftritt mit lokaler Aktivierung verbinden lÃ¤sst.
2495            </div>
2496                        <div class="m-teaser__meta-wrapper" >
2497                                    <div class="m-teaser__reading-time">
2498                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2499    <g>
2500        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.8604

25001 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2501    </g>
2502</svg>
25036 Minuten
2504                    </div>
2505                            </div>
2506        </div>
2507        <div class="m-teaser__row-wrapper" >
2508                            <div class="m-teaser__author-wrapper">
2509                    <div class="m-author m-teaser__author">
2510                    <a class="m-author__image-wrapper" href="/team/stefan-schasche"
2511               aria-label="Stefan Schasche">
2512                <img class="a-image m-author__image" alt="Schasche, Stefan_cr_St. Schasche.jpg"
2513                     src="https://cdn.ebnermediagroup.de/wuv_de/Schasche_Stefan_cr_St_Schasche_ff2964194b_352x352_crop.webp"                                                              title="Schasche, Stefan_cr_St. Schasche.jpg"                                          width="1200"                      height="1200"                      loading="lazy"                 >
2514                </a>
2515                <div class="m-author__wrapper">
2516            <a class="a-link m-author__name"
2517    href="/team/stefan-schasche"
2518                >
2519    Stefan Schasche
2520</a>
2521            
2522            
2523                    </div>
2524            </div>
2525                </div>
2526                                        <span class="m-teaser__date">23. Sep 2026</span>
2527                    </div>
2528        <div class="m-teaser__button-wrapper">
2529                            <a href='/themen/media/400-clubs-eine-marke-so-plant-clever-fit-seine-werbung-vor-ort' class="a-button a-button--secondary basic"       
2530               >
2531                    <span class="a-button__text">Mehr erfahren
2532                            </span>
2533                
2534    </a>
2535
2536                    </div>
2537    </div>
2538</div>
2539                                                                                <div class="m-teaser o-teaser-list__item basic"
2540         >
2541
2542    <div class="m-teaser__picture-wrapper" >
2543                    
2544            <a href="/themen/media/ki-statt-klicks-wenn-reichweite-nicht-mehr-genuegt"  aria-label="KI statt Klicks: Wenn Reichweite nicht mehr genÃ¼gt" >
2545                                    <img class="a-image m-teaser__paywall-badge m-teaser__paywall-badge--top-right" alt="WuV Community Icon"
2546                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2547                                    <picture class="a-image m-teaser__picture">
2548                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_1280.webp 2x">
2549                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_1280.webp 2x">
2550                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_1280.webp 2x">
2551                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_1280.webp 2x">
2552                        <img class="a-image__element" alt="Publisher KI"
2553                             src="https://cdn.ebnermediagroup.de/wuv_de/Publisher_AI_Bild_Web_Chat_GPT_Image_19_Aug_2026_17_12_18_2_434b2b57cd_640.webp"                                                                                      title="Publisher KI"                                                          width="640"                                                          loading="lazy"                         >
2554        </picture>
2555                </a>
2556                    </div>
2557    <div class="m-teaser__content-wrapper">
2558        <div class="m-teaser__badge-wrapper">
2559                                        <a              href="/themen/media"             title="Media"
2560            class="a-badge m-teaser__topic-badge basic"
2561            >
2562
2563Media
2564
2565<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2566    <g>
2567        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2568    </g>
2569</svg>
2570
2571</a>                    </div>
2572        <div class="m-teaser__head-wrapper" >
2573
2574            <a class="m-teaser__target-link m-teaser__head a-link" href="/themen/media/ki-statt-klicks-wenn-reichweite-nicht-mehr-genuegt">
2575
2576                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">Publisher testen neue Modelle</div>
2577                
2578                                    <h5>
2579                                                                                                <img class="a-image m-teaser__paywall-icon" alt="WuV Community Icon"
2580                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
2581                                                            KI statt Klicks: Wenn Reichweite nicht mehr genÃ¼gt
2582                                                                            </h5>
2583                            </a>
2584                        <div class="m-teaser__excerpt" >
2585                Mit dem Start von ChatGPT Ads in Deutschland entsteht neben der organischen

2585KI-Sichtbarkeit ein zweiter Markt fÃ¼r Marken. Vermarkter BCN will mit âGEO Brand Impactâ dafÃ¼r sorgen, dass Unternehmen hÃ¤ufiger in KI-Antworten auftauchen. Chief Digital Product Officer Stefan Betzold erklÃ¤rt, wie das funktioniert â und warum er den Weg des US-Magazins Time mit Werbung fÃ¼r Bots fÃ¼r falsch hÃ¤lt.
2586            </div>
2587                        <div class="m-teaser__meta-wrapper" >
2588                                    <div class="m-teaser__reading-time">
2589                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2590    <g>
2591        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.86041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2592    </g>
2593</svg>
25949 Minuten
2595                    </div>
2596                            </div>
2597        </div>
2598        <div class="m-teaser__row-wrapper" >
2599                            <div class="m-teaser__author-wrapper">
2600                    <div class="m-author m-teaser__author">
2601                    <a class="m-author__image-wrapper" href="/team/manuela-pauker"
2602               aria-label="Manuela  Pauker">
2603                <img class="a-image m-author__image" alt="Pauker, Manuela_cr-Patrizio De Mitri.jpg"
2604                     src="https://cdn.ebnermediagroup.de/wuv_de/Pauker_Manuela_cr_Patrizio_De_Mitri_c549be5ad8_352x352_crop.webp"                                                              title="Pauker, Manuela_cr-Patrizio De Mitri.jpg"                                          width="1024"                      height="1024"                      loading="lazy"                 >
2605                </a>
2606                <div class="m-author__wrapper">
2607            <a class="a-link m-author__name"
2608    href="/team/manuela-pauker"
2609                >
2610    Manuela  Pauker
2611</a>
2612            
2613            
2614                    </div>
2615            </div>
2616                </div>
2617                                        <span class="m-teaser__date">23. Sep 2026</span>
2618                    </div>
2619        <div class="m-teaser__button-wrapper">
2620                            <a href='/themen/media/ki-statt-klicks-wenn-reichweite-nicht-mehr-genuegt' class="a-button a-button--secondary basic"       
2621               >
2622                    <span class="a-button__text">Mehr erfahren
2623                            </span>
2624                
2625    </a>
2626
2627                    </div>
2628    </div>
2629</div>
2630                                                    </div>
2631    </div>
2632                                                                                                    <div class="o-teaser-slider  dark">
2633    <div class="o-teaser-slider__wrapper">
2634                    <h2 class="o-teaser-slider__headline">
2635                W&amp;V Events
2636            </h2>
2637                            <div class="m-carousel dark " data-ride="carousel" data-slides-to-show="1">
2638            <div class="m-teaser m-carousel__teaser dark"
2639         >
2640
2641    <div class="m-teaser__picture-wrapper" >
2642                    
2643            <a href="/termin/dmp"  aria-label="Deutscher Mediapreis 2027" >
2644                                <picture class="a-image m-teaser__picture">
2645                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_640.webp, https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_1280.webp 2x">
2646                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_640.webp, https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_1280.webp 2x">
2647                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_640.webp, https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_1280.webp 2x">
2648                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_640.webp, https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_1280.webp 2x">
2649                        <img class="a-image__element" alt=""
2650                             src="https://cdn.ebnermediagroup.de/wuv_de/W_and_V_DMP_Hero_Dummy_4ecdf76c70_640.webp"                                                                                                                                              width="640"                                                          loading="lazy"                         >
2651        </picture>
2652                </a>
2653                    </div>
2654    <div class="m-teaser__content-wrapper">
2655        <div class="m-teaser__badge-wrapper">

2656                                        <span                         title="09. MÃ¤r 2027"
2657            class="a-badge m-teaser__appointment-badge dark"
2658            >
2659
266009. MÃ¤r 2027
2661
2662<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2663    <g>
2664        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2665    </g>
2666</svg>
2667
2668</span>                                    <span                         title="MÃ¼nchen"
2669            class="a-badge m-teaser__appointment-badge dark"
2670            >
2671
2672MÃ¼nchen
2673
2674<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2675    <g>
2676        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2677    </g>
2678</svg>
2679
2680</span>                                    </div>
2681        <div class="m-teaser__head-wrapper" >
2682
2683            <a class="m-teaser__target-link m-teaser__head a-link" href="/termin/dmp">
2684
2685                
2686                                    <h5>
2687                                                                                            Deutscher Mediapreis 2027
2688                                                                            </h5>
2689                            </a>
2690                        <div class="m-teaser__excerpt" >
2691                Deutscher Mediapreis
2692            </div>
2693                        <div class="m-teaser__meta-wrapper" >
2694                                    <div class="m-teaser__reading-time">
2695                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2696    <g>
2697        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.86041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2698    </g>
2699</svg>
27001 Minute
2701                    </div>
2702                            </div>
2703        </div>
2704        <div class="m-teaser__row-wrapper" >
2705                            <div class="m-teaser__author-wrapper">
2706                    <div class="m-author m-teaser__author">
2707                    <a class="m-author__image-wrapper" href="/team/wv-redaktion"
2708               aria-label="W&amp;V Redaktion">
2709                <img class="a-image m-author__image" alt="WuV_Redaktion_Icon_Website(1).jpg"
2710                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Redaktion_Icon_Website_1_7fdfda9b8c_352x352_crop.webp"                                                              title="WuV_Redaktion_Icon_Website(1).jpg"                                          width="400"                      height="400"                      loading="lazy"                 >
2711                </a>
2712                <div class="m-author__wrapper">
2713            <a class="a-link m-author__name"
2714    href="/team/wv-redaktion"
2715                >
2716    W&amp;V Redaktion
2717</a>
2718            
2719            
2720                    </div>
2721            </div>
2722                </div>

2723                                        <span class="m-teaser__date">27. Mai 2026</span>
2724                    </div>
2725        <div class="m-teaser__button-wrapper">
2726                    </div>
2727    </div>
2728</div>
2729            <div class="m-teaser m-carousel__teaser dark"
2730         >
2731
2732    <div class="m-teaser__picture-wrapper" >
2733                    
2734            <a href="/termin/summit-2027"  aria-label="W&amp;V Summit 2027" >
2735                                <picture class="a-image m-teaser__picture">
2736                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_1280.webp 2x">
2737                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_1280.webp 2x">
2738                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_1280.webp 2x">
2739                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_1280.webp 2x">
2740                        <img class="a-image__element" alt=""
2741                             src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Summit_Teaser_V02_217f9cfcf6_640.webp"                                                                                                                                              width="640"                                                          loading="lazy"                         >
2742        </picture>
2743                </a>
2744                    </div>
2745    <div class="m-teaser__content-wrapper">
2746        <div class="m-teaser__badge-wrapper">
2747                                        <span                         title="10-11. MÃ¤r 2027"
2748            class="a-badge m-teaser__appointment-badge dark"
2749            >
2750
275110-11. MÃ¤r 2027
2752
2753<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2754    <g>
2755        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2756    </g>
2757</svg>
2758
2759</span>                                    <span                         title="MÃ¼nchen"
2760            class="a-badge m-teaser__appointment-badge dark"
2761            >
2762
2763MÃ¼nchen
2764
2765<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2766    <g>
2767        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2768    </g>
2769</svg>
2770
2771</span>                                    </div>
2772        <div class="m-teaser__head-wrapper" >
2773
2774            <a class="m-teaser__target-link m-teaser__head a-link" href="/termin/summit-2027">
2775
2776                
2777                                    <h5>
2778                                                                                            W&V Summit 2027
2779                                                                            </h5>
2780                            </a>
2781                        <div class="m-teaser__excerpt" >
2782                Der W&amp;V Summit 2027
2783            </div>
2784                        <div class="m-teaser__meta-wrapper" >
2785                                    <div class="m-teaser__reading-time">
2786                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2787    <g>
2788        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.8604

27881 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2789    </g>
2790</svg>
27911 Minute
2792                    </div>
2793                            </div>
2794        </div>
2795        <div class="m-teaser__row-wrapper" >
2796                            <div class="m-teaser__author-wrapper">
2797                    <div class="m-author m-teaser__author">
2798                    <a class="m-author__image-wrapper" href="/team/wv-redaktion"
2799               aria-label="W&amp;V Redaktion">
2800                <img class="a-image m-author__image" alt="WuV_Redaktion_Icon_Website(1).jpg"
2801                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Redaktion_Icon_Website_1_7fdfda9b8c_352x352_crop.webp"                                                              title="WuV_Redaktion_Icon_Website(1).jpg"                                          width="400"                      height="400"                      loading="lazy"                 >
2802                </a>
2803                <div class="m-author__wrapper">
2804            <a class="a-link m-author__name"
2805    href="/team/wv-redaktion"
2806                >
2807    W&amp;V Redaktion
2808</a>
2809            
2810            
2811                    </div>
2812            </div>
2813                </div>
2814                                        <span class="m-teaser__date">25. Mai 2026</span>
2815                    </div>
2816        <div class="m-teaser__button-wrapper">
2817                    </div>
2818    </div>
2819</div>
2820            <div class="m-teaser m-carousel__teaser dark"
2821         >
2822
2823    <div class="m-teaser__picture-wrapper" >
2824                    
2825            <a href="/termin/cmcx"  aria-label="CMCX 2027" >
2826                                <picture class="a-image m-teaser__picture">
2827                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_640.webp, https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_1280.webp 2x">
2828                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_640.webp, https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_1280.webp 2x">
2829                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_640.webp, https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_1280.webp 2x">
2830                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_640.webp, https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_1280.webp 2x">
2831                        <img class="a-image__element" alt=""
2832                             src="https://cdn.ebnermediagroup.de/wuv_de/CMCX_Wu_V_Summit_Header_Web_1280x960_ea385e9831_640.webp"                                                                                                                                              width="640"                                                          loading="lazy"                         >
2833        </picture>
2834                </a>
2835                    </div>
2836    <div class="m-teaser__content-wrapper">
2837        <div class="m-teaser__badge-wrapper">
2838                                        <span                         title="10-11. MÃ¤r 2027"
2839            class="a-badge m-teaser__appointment-badge dark"
2840            >
2841
284210-11. MÃ¤r 2027
2843
2844<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2845    <g>
2846        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2847    </g>
2848</svg>
2849
2850</span>

2850                                    <span                         title="MÃ¼nchen"
2851            class="a-badge m-teaser__appointment-badge dark"
2852            >
2853
2854MÃ¼nchen
2855
2856<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2857    <g>
2858        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2859    </g>
2860</svg>
2861
2862</span>                                    </div>
2863        <div class="m-teaser__head-wrapper" >
2864
2865            <a class="m-teaser__target-link m-teaser__head a-link" href="/termin/cmcx">
2866
2867                
2868                                    <h5>
2869                                                                                            CMCX 2027
2870                                                                            </h5>
2871                            </a>
2872                        <div class="m-teaser__excerpt" >
2873                Die CMCX
2874            </div>
2875                        <div class="m-teaser__meta-wrapper" >
2876                                    <div class="m-teaser__reading-time">
2877                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2878    <g>
2879        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.86041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2880    </g>
2881</svg>
28821 Minute
2883                    </div>
2884                            </div>
2885        </div>
2886        <div class="m-teaser__row-wrapper" >
2887                            <div class="m-teaser__author-wrapper">
2888                    <div class="m-author m-teaser__author">
2889                    <a class="m-author__image-wrapper" href="/team/wv-redaktion"
2890               aria-label="W&amp;V Redaktion">
2891                <img class="a-image m-author__image" alt="WuV_Redaktion_Icon_Website(1).jpg"
2892                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Redaktion_Icon_Website_1_7fdfda9b8c_352x352_crop.webp"                                                              title="WuV_Redaktion_Icon_Website(1).jpg"                                          width="400"                      height="400"                      loading="lazy"                 >
2893                </a>
2894                <div class="m-author__wrapper">
2895            <a class="a-link m-author__name"
2896    href="/team/wv-redaktion"
2897                >
2898    W&amp;V Redaktion
2899</a>
2900            
2901            
2902                    </div>
2903            </div>
2904                </div>
2905                                        <span class="m-teaser__date">29. Jul 2026</span>
2906                    </div>
2907        <div class="m-teaser__button-wrapper">
2908                    </div>
2909    </div>
2910</div>
2911    </div>
2912            </div>
2913</div>
2914                                                                                                    <div class="o-teaser-slider  basic">
2915    <div class="o-teaser-slider__wrapper">
2916                    <h2 class="o-teaser-slider__headline">
2917                W&amp;V Podcasts
2918            </h2>
2919                            <div class="m-carousel basic " data-ride="carousel" data-slides-to-show="1">
2920            <div class="m-teaser m-carousel__teaser basic"
2921         >
2922
2923    <div class="m-teaser__picture-wrapper" >
2924                    
2925            <a href="/podcast/wundv-trendhunter/immowelt-cmo-frida-elisson-wann-ki-ran-darf-und-wann-human-made-ein-must-ist"  aria-label="Immowelt-CMO Frida Elisson: Wann KI ran darf und wann Human Made ein Must ist" >
2926                                <picture class="a-image m-teaser__picture">
2927                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_1280.webp 2x">
2928                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_1280.webp 2x">
2929                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_1280.webp 2x">
2930                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_1280.webp 2x">
2931                        <img class="a-image__element" alt="Marken-Handwerk: In der neuen Folge des W&amp;V Trendhunter sprechen wir mit Immowelt-CMO Frida Elisson unter anderem darÃ¼ber, wo und warum sie KI stoppt und auf Human Made setzt."
2932                             src="https://cdn.ebnermediagroup.de/wuv_de/Trendhunter_43_900x506_Aufmacherbild_0927a70eb0_640.webp"                                                                                                                                              width="640"                                                          loading="lazy"                         >
2933        </picture>
2934                </a>
2935                    </div>
2936    <div class="m-teaser__content-wrapper">
2937        <div class="m-teaser__badge-wrapper">
2938                                        <a              href="/themen/wundv-trendhunter"             title="W&amp;V Trendhunter"
2939            class="a-badge m-teaser__topic-badge basic"
2940            >
2941
2942W&V Trendhunter
2943
2944<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
2945    <g>
2946        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
2947    </g>
2948</svg>
2949
2950</a>                    </div>
2951        <div class="m-teaser__head-wrapper" >
2952
2953            <a class="m-teaser__target-link m-teaser__head a-link" href="/podcast/wundv-trendhunter/immowelt-cmo-frida-elisson-wann-ki-ran-darf-und-wann-human-made-ein-must-ist">
2954
2955                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">W&V Trendhunter No. 43</div>
2956                
2957                                    <h5>
2958                                                                                            Immowelt-CMO Frida Elisson: Wann KI ran darf und wann Human Made ein Must ist
2959                                                                            </h5>
2960                            </a>
2961                        <div class="m-teaser__excerpt" >
2962                Wo darf KI ran, wo muss der Mensch Ã¼bernehmen? Immowelt-CMO Frida Elisson hat darauf eine klare Antwort. Im W&amp;V Trendhunter erzÃ¤hlt sie, was das fÃ¼r Kampagnen, fÃ¼r Budgets und fÃ¼r die Mediaplanung heiÃt.
2963            </div>
2964                        <div class="m-teaser__meta-wrapper" >
2965                                    <div class="m-teaser__reading-time">
2966                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
2967    <g>
2968        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.8604

29681 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
2969    </g>
2970</svg>
29712 Minuten
2972                    </div>
2973                            </div>
2974        </div>
2975        <div class="m-teaser__row-wrapper" >
2976                            <div class="m-teaser__author-wrapper">
2977                    <div class="m-author m-teaser__author">
2978                    <a class="m-author__image-wrapper" href="/team/christiane-gruber"
2979               aria-label="Christiane Treckmann">
2980                <img class="a-image m-author__image" alt="Treckmann_Christiane_2026_Quadrat-cr-Patrizio De Mitri.jpg"
2981                     src="https://cdn.ebnermediagroup.de/wuv_de/Treckmann_Christiane_2026_Quadrat_cr_Patrizio_De_Mitri_2bd76c80db_352x352_crop.webp"                                                              title="Treckmann_Christiane_2026_Quadrat-cr-Patrizio De Mitri.jpg"                                          width="1200"                      height="1200"                      loading="lazy"                 >
2982                </a>
2983                <div class="m-author__wrapper">
2984            <a class="a-link m-author__name"
2985    href="/team/christiane-gruber"
2986                >
2987    Christiane Treckmann
2988</a>
2989            
2990            
2991                    </div>
2992            </div>
2993                </div>
2994                                        <span class="m-teaser__date">30. Jul 2026</span>
2995                    </div>
2996        <div class="m-teaser__button-wrapper">
2997                    </div>
2998    </div>
2999</div>
3000            <div class="m-teaser m-carousel__teaser basic"
3001         >
3002
3003    <div class="m-teaser__picture-wrapper" >
3004                    
3005            <a href="/podcast/wundv-denkanstoss/wie-koennen-agenturen-mit-ki-zu-echtem-wachstum-beitragen-omid-madani-rascado"  aria-label="Wie kÃ¶nnen Agenturen mit KI zu echtem Wachstum beitragen, Omid Madani Rascado?" >
3006                                <picture class="a-image m-teaser__picture">
3007                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_1280.webp 2x">
3008                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_1280.webp 2x">
3009                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_1280.webp 2x">
3010                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_1280.webp 2x">
3011                        <img class="a-image__element" alt="Omid Madani Rascado spricht in der neuen Folge des W&amp;V DenkanstoÃ Ã¼ber den Nutzen von KI fÃ¼r Mediaagenturen."
3012                             src="https://cdn.ebnermediagroup.de/wuv_de/Denkanstoss_Rascado_1200x677_df2a080aa1_640.webp"                                                                                      title="Omid Madani Rascado spricht in der neuen Folge des W&amp;V DenkanstoÃ Ã¼ber den Nutzen von KI fÃ¼r Mediaagenturen."                                                          width="640"                                                          loading="lazy"                         >
3013        </picture>
3014                </a>
3015                    </div>
3016    <div class="m-teaser__content-wrapper">
3017        <div class="m-teaser__badge-wrapper">
3018                                        <a              href="/themen/wundv-denkanstoss"             title="W&amp;V DenkanstoÃ"
3019            class="a-badge m-teaser__topic-badge basic"
3020            >
3021
3022W&V DenkanstoÃ
3023
3024<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
3025    <g>
3026        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
3027    </g>
3028</svg>
3029
3030</a>                    </div>
3031        <div class="m-teaser__head-wrapper" >
3032
3033            <a class="m-teaser__target-link m-teaser__head a-link" href="/podcast/wundv-denkanstoss/wie-koennen-agenturen-mit-ki-zu-echtem-wachstum-beitragen-omid-madani-rascado">
3034
3035                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">W&V DenkanstoÃ</div>
3036                
3037                                    <h5>
3038                                                                                            Wie kÃ¶nnen Agenturen mit KI zu echtem Wachstum beitragen, Omid Madani Rascado?
3039                                                                            </h5>
3040                            </a>
3041                        <div class="m-teaser__excerpt" >
3042                KI verÃ¤ndert auch das GeschÃ¤ft der Mediaagenturen, davon ist Omid Madani Rascado von StackAdapt Ã¼berzeugt. Es macht viele Dinge schneller und einfacher, verlangt aber nach einer hÃ¶heren strategischen Kompetenz der Agenturen.
3043            </div>
3044                        <div class="m-teaser__meta-wrapper" >
3045                                    <div class="m-teaser__reading-time">
3046                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
3047    <g>
3048        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.8604

30481 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
3049    </g>
3050</svg>
30512 Minuten
3052                    </div>
3053                            </div>
3054        </div>
3055        <div class="m-teaser__row-wrapper" >
3056                            <div class="m-teaser__author-wrapper">
3057                    <div class="m-author m-teaser__author">
3058                    <a class="m-author__image-wrapper" href="/team/lena-herrmann"
3059               aria-label="Lena Herrmann">
3060                <img class="a-image m-author__image" alt="Herrmann, Lena_-cr-Patrizio De Mitri_1200x1200.jpg"
3061                     src="https://cdn.ebnermediagroup.de/wuv_de/Herrmann_Lena_cr_Patrizio_De_Mitri_1200x1200_3b16b5fd87_352x352_crop.webp"                                                              title="Herrmann, Lena_-cr-Patrizio De Mitri_1200x1200.jpg"                                          width="1200"                      height="1200"                      loading="lazy"                 >
3062                </a>
3063                <div class="m-author__wrapper">
3064            <a class="a-link m-author__name"
3065    href="/team/lena-herrmann"
3066                >
3067    Lena Herrmann
3068</a>
3069            
3070            
3071                    </div>
3072            </div>
3073                </div>
3074                                        <span class="m-teaser__date">5. Jul 2026</span>
3075                    </div>
3076        <div class="m-teaser__button-wrapper">
3077                    </div>
3078    </div>
3079</div>
3080            <div class="m-teaser m-carousel__teaser basic"
3081         >
3082
3083    <div class="m-teaser__picture-wrapper" >
3084                    
3085            <a href="/podcast/podcasts/stefanie-polster-wenn-effizienz-zum-standard-wird-muessen-wir-bessere-entscheidungen-treffen"  aria-label="Stefanie Polster: &quot;Wenn Effizienz zum Standard wird, mÃ¼ssen wir bessere Entscheidungen treffen&quot;" >
3086                                <picture class="a-image m-teaser__picture">
3087                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_1280.webp 2x">
3088                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_1280.webp 2x">
3089                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_1280.webp 2x">
3090                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_640.webp, https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_1280.webp 2x">
3091                        <img class="a-image__element" alt="W&amp;V-Podcast &quot;The Perfect Match&quot; mit Stefanie Polster"
3092                             src="https://cdn.ebnermediagroup.de/wuv_de/Podcast_Theperfectmatch_Polster_Website_e9b8be46b7_640.webp"                                                                                      title="W&amp;V-Podcast &quot;The Perfect Match&quot; mit Stefanie Polster"                                                          width="640"                                                          loading="lazy"                         >
3093        </picture>
3094                </a>
3095                    </div>
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3098                                        <a              href="/themen/podcasts"             title="Podcasts"
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3101
3102Podcasts
3103
3104<svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
3105    <g>
3106        <path fill-rule="evenodd" clip-rule="evenodd" d="M11.7428 6.05432C12.081 5.74215 12.6082 5.76323 12.9203 6.10141L15.6127 9.01805C15.9073 9.33726 15.9073 9.8293 15.6127 10.1485L12.9204 13.0652C12.6082 13.4034 12.081 13.4245 11.7428 13.1123C11.4046 12.8002 11.3835 12.2729 11.6957 11.9348L13.097 10.4166L5.00032 10.4166C4.54009 10.4166 4.16699 10.0435 4.16699 9.58329C4.16699 9.12305 4.54009 8.74995 5.00032 8.74995L13.097 8.74995L11.6957 7.23189C11.3835 6.89371 11.4046 6.36649 11.7428 6.05432Z" />
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3108</svg>
3109
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3111        <div class="m-teaser__head-wrapper" >
3112
3113            <a class="m-teaser__target-link m-teaser__head a-link" href="/podcast/podcasts/stefanie-polster-wenn-effizienz-zum-standard-wird-muessen-wir-bessere-entscheidungen-treffen">
3114
3115                                    <div class="m-teaser__head-subline m-teaser__head-subline--above">The Perfect Match</div>
3116                
3117                                    <h5>
3118                                                                                            Stefanie Polster: "Wenn Effizienz zum Standard wird, mÃ¼ssen wir bessere Entscheidungen treffen"
3119                                                                            </h5>
3120                            </a>
3121                        <div class="m-teaser__excerpt" >
3122                Wenn alle Ã¼ber die selben KI-Tools verfÃ¼gen, so die These von Stefanie Polster, kÃ¶nnen Geschwindigkeit und Perfektion kein Wettbewerbsvorteil mehr sein. Wer nah ran an die Verbraucher:innen will, meint die Chef

3122in der Agentur Rock&amp;Stars, braucht kuratierte Daten und ein KI-Betriebssystem, das darauf aufsetzt. Poster hat mit ihrer Agentur Rock&amp;Stars selbst eines gebaut. Aber taugt es als Blaupause fÃ¼r den Markt?
3123            </div>
3124                        <div class="m-teaser__meta-wrapper" >
3125                                    <div class="m-teaser__reading-time">
3126                        <svg width="19" height="20" viewBox="0 0 19 20" xmlns="http://www.w3.org/2000/svg">
3127    <g>
3128        <path d="M12.1472 1H7.57361V2.52454H12.1472V1ZM9.09814 10.9095H10.6227V6.33587H9.09814V10.9095ZM15.2192 5.86327L16.3016 4.78085C15.9738 4.39209 15.6155 4.0262 15.2268 3.70605L14.1444 4.78847C12.9628 3.84326 11.4764 3.27918 9.86041 3.27918C6.07194 3.27918 3 6.35112 3 10.1396C3 13.9281 6.06432 17 9.86041 17C13.6565 17 16.7208 13.9281 16.7208 10.1396C16.7208 8.53121 16.1567 7.04478 15.2192 5.86327ZM9.86041 15.4831C6.91043 15.4831 4.52454 13.0972 4.52454 10.1472C4.52454 7.19724 6.91043 4.81134 9.86041 4.81134C12.8104 4.81134 15.1963 7.19724 15.1963 10.1472C15.1963 13.0972 12.8104 15.4831 9.86041 15.4831Z" />
3129    </g>
3130</svg>
31314 Minuten
3132                    </div>
3133                            </div>
3134        </div>
3135        <div class="m-teaser__row-wrapper" >
3136                            <div class="m-teaser__author-wrapper">
3137                    <div class="m-author m-teaser__author">
3138                    <a class="m-author__image-wrapper" href="/team/conrad-breyer"
3139               aria-label="Conrad Breyer">
3140                <img class="a-image m-author__image" alt="Breyer, Conrad_cr_PatrizioDeMitri.jpg"
3141                     src="https://cdn.ebnermediagroup.de/wuv_de/Breyer_Conrad_cr_Patrizio_De_Mitri_c9ba3a0757_352x352_crop.webp"                                                              title="Breyer, Conrad_cr_PatrizioDeMitri.jpg"                                          width="1200"                      height="1200"                      loading="lazy"                 >
3142                </a>
3143                <div class="m-author__wrapper">
3144            <a class="a-link m-author__name"
3145    href="/team/conrad-breyer"
3146                >
3147    Conrad Breyer
3148</a>
3149            
3150            
3151                    </div>
3152            </div>
3153                </div>
3154                                        <span class="m-teaser__date">10. Sep 2026</span>
3155                    </div>
3156        <div class="m-teaser__button-wrapper">
3157                    </div>
3158    </div>
3159</div>
3160    </div>
3161            </div>
3162</div>
3163                                                                                                    <div class="m-infobox  light  " >
3164        <div class="m-infobox__wrapper">
3165                    <div class="m-infobox__image-wrapper right">
3166                
3167                <figure class="m-image-container m-infobox__image
3168                                                ">
3169    <div class="m-image-container__wrapper">
3170        <div class="m-image-container__image-container">
3171                            <img class="a-image m-image-container__image" alt=""
3172                     src="https://cdn.ebnermediagroup.de/wuv_de/Themen_NL_079ceb60c2_640.webp"                                                                                                      width="900"                      height="506"                      loading="lazy"                 >
3173                    <button type="button" class="zoom_button"
3174                     data-bs-toggle="modal"
3175                     data-bs-target="#modal_n2hxnrbn4029kt1lw4news24"
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3178    <g opacity="0.8">
3179        <path fill-rule="evenodd" clip-rule="evenodd" d="M27.3327 16.0003C27.3327 22.2596 22.2586 27.3337 15.9993 27.3337C9.74012 27.3337 4.66602 22.2596 4.66602 16.0003C4.66602 9.7411 9.74012 4.66699 15.9993 4.66699C22.2586 4.66699 27.3327 9.7411 27.3327 16.0003ZM29.3327 16.0003C29.3327 23.3641 23.3631 29.3337 15.9993 29.3337C8.63555 29.3337 2.66602 23.3641 2.66602 16.0003C2.66602 8.63653 8.63555 2.66699 15.9993 2.66699C23.3631 2.66699 29.3327 8.63653 29.3327 16.0003ZM15.9993 8.33366C16.5516 8.33366 16.9993 8.78137 16.9993 9.33366V15.0003H22.666C23.2183 15.0003 23.666 15.448 23.666 16.0003C23.666 16.5526 23.2183 17.0003 22.666 17.0003H16.9993V22.667C16.9993 23.2193 16.5516 23.667 15.9993 23.667C15.4471 23.667 14.9993 23.2193 14.9993 22.667V17.0003H9.33268C8.7804 17.0003 8.33268 16.5526 8.33268 16.0003C8.33268 15.448 8.7804 15.0003 9.33268 15.0003H14.9993V9.33366C14.9993 8.78137 15.4471 8.33366 15.9993 8.33366Z"/>
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3184
3185                    <div class="m-image-container__caption-wrapper">

3186                                                    <span class="m-image-container__source">
3187                        <span class="copyright-icon">Â©</span>
3188                        Patrizio De Mitri, W&amp;V
3189                    </span>
3190                            </div>
3191            </div>
3192</figure>
3193
3194            </div>
3195                <div class="m-infobox__content-wrapper">
3196                                            <h2 class="m-infobox__title"  id="w_v_themen_newsletter" >
3197                    W&V Themen-Newsletter
3198                </h2>
3199                                        <div class="m-infobox__text">
3200                    <p><span data-teams="true">Unsere <strong>W&amp;V Expert:innen</strong> begleiten dich <strong>von Montag bis Freitag mit Themen-Newslettern</strong>, die <strong>einmal pro Woche</strong> erscheinen:&nbsp;</span></p><ul><li><span data-teams="true"><strong>Techonomics </strong></span><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;line-height:115%;mso-ansi-language:DE;mso-ascii-theme-font:minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-bidi;mso-fareast-font-family:Aptos;mso-fareast-language:EN-US;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;">â </span><span data-teams="true">d</span><span style="mso-fareast-language:EN-US;">as Wichtigste aus KI und Tech</span></li><li><span data-teams="true"><strong>Brand Diagnostics </strong></span><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;line-height:115%;mso-ansi-language:DE;mso-ascii-theme-font:minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-bidi;mso-fareast-font-family:Aptos;mso-fareast-language:EN-US;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;">â </span><span style="mso-fareast-language:EN-US;">Markenstrategien, die wirken</span></li><li><span data-teams="true"><strong>Media Mittwoch</strong></span><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;line-height:115%;mso-ansi-language:DE;mso-ascii-theme-font:minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-bidi;mso-fareast-font-family:Aptos;mso-fareast-language:EN-US;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-spacerun:yes;"> </span><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;line-height:115%;mso-ansi-language:DE;mso-ascii-theme-font:minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-bidi;mso-fareast-font-family:Aptos;mso-fareast-language:EN-US;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;">â </span><span data-teams="true">i</span><span style="mso-fareast-language:EN-US;">nspirierende Insights fÃ¼r deine Mediaplanung</span></li><li><span data-teams="true"><strong>Agentur Welt </strong></span><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;line-height:115%;mso-ansi-language:DE;mso-ascii-theme-font:minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-bidi;mso-fareast-font-family:Aptos;mso-fareast-language:EN-US;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;">â </span><span data-teams="true">w</span><span style="mso-fareast-language:EN-US;">as gute Agenturen auszeichnet und wie Marketing-Entscheider:innen davon profitieren</span></li><li><span style="mso-fareast-language:EN-US;"><strong>Rolf rÃ¤umt auf </strong></span><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;line-height:115%;mso-ansi-language:DE;mso-ascii-theme-font:minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-bidi;mso-fareast-font-family:Aptos;mso-fareast-language:EN-US;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;">â </span><span style="mso-fareast-language:EN-US;">Rolf SchrÃ¶ter, Chefredakteur der W&amp;V, ordnet das Geschehen der Woche ein</span></li></ul>
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3205                    <span class="a-button__text">WÃ¤hle jetzt deinen Newsletter
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3228                <img class="a-image m-image-modal__image" alt=""
3229                     src="https://cdn.ebnermediagroup.de/wuv_de/Themen_NL_079ceb60c2_640.webp"                                                                                                                                              loading="lazy"                 >
3230                    <div class="m-image-modal__meta">
3231                                        <span class="m-image-modal__source">Â© Patrizio De Mitri, W&amp;V</span>                </div>
3232            </div>
3233        </div>
3234    </div>
3235</div>
3236    </div>
3237                                                                                                    <div class="o-three-teaser-boxes "
3238         >
3239                    <h2 class="o-three-teaser-boxes__headline">W&amp;V Specials</h2>
3240                <div class="o-three-teaser-boxes__wrapper">
3241                            <div class="m-teaser-box basic o-three-teaser-boxes__item  m-teaser-box--linked ">
3242            
3243        <a class="m-teaser-box__link stretched-link"
3244           href="https://www.wuv.de/specials/dmexco-2026"
3245           aria-label="Dmexco 2026: Die wichtigsten Trends "></a>
3246    
3247            <div class="m-teaser-box__picture-wrapper">
3248            <img class="a-image m-teaser-box__image" alt="DMEXCO Logo 600.jpg"
3249                     src="https://cdn.ebnermediagroup.de/wuv_de/DMEXCO_Logo_600_9278f252d5_640x455.webp"                      srcset="https://cdn.ebnermediagroup.de/wuv_de/DMEXCO_Logo_600_9278f252d5_640x455.webp 640w, https://cdn.ebnermediagroup.de/wuv_de/DMEXCO_Logo_600_9278f252d5_640x455.webp 640w, https://cdn.ebnermediagroup.de/wuv_de/DMEXCO_Logo_600_9278f252d5_640x455.webp 640w"                      sizes="(max-width: 704px) 640px, (max-width: 912px) 640px, (max-width: 1244px) 640px"                      title="DMEXCO Logo 600.jpg"                                          width="600"                      height="338"                      loading="lazy"                 >
3250            </div>
3251    
3252    <div class="m-teaser-box__content">
3253                    <h4 class="m-teaser-box__headline">Dmexco 2026: Die wichtigsten Trends </h4>
3254        
3255                    <div class="m-teaser-box__text"><p>Scaling Intelligence: Unter diesem Leitthema steht die DMEXCO 2026 und damit eine der zentralen Fragen der digitalen Wirtschaft: Wie wird aus dem enormen Potenzial kÃ¼nstlicher Intelligenz konkrete WertschÃ¶pfung?&nbsp;</p></div>
3256        
3257            </div>
3258</div>
3259                            <div class="m-teaser-box basic o-three-teaser-boxes__item  m-teaser-box--linked ">
3260            
3261        <a class="m-teaser-box__link stretched-link"
3262           href="https://www.wuv.de/Exklusiv/Specials/Screenforce-Festival-2026"
3263           aria-label="Screenforce Festival 2026"></a>
3264    
3265            <div class="m-teaser-box__picture-wrapper">
3266            <img class="a-image m-teaser-box__image" alt="Screenforce-Festival-20263_mittel.jpg"
3267                     src="https://cdn.ebnermediagroup.de/wuv_de/Screenforce_Festival_20263_mittel_f572c79ce2_640x455.webp"                      srcset="https://cdn.ebnermediagroup.de/wuv_de/Screenforce_Festival_20263_mittel_f572c79ce2_640x455.webp 640w, https://cdn.ebnermediagroup.de/wuv_de/Screenforce_Festival_20263_mittel_f572c79ce2_640x455.webp 640w, https://cdn.ebnermediagroup.de/wuv_de/Screenforce_Festival_20263_mittel_f572c79ce2_640x455.webp 640w"                      sizes="(max-width: 704px) 640px, (max-width: 912px) 640px, (max-width: 1244px) 640px"                      title="Screenforce-Festival-20263_mittel.jpg"                                          width="520"                      height="293"                      loading="lazy"                 >
3268            </div>
3269    
3270    <div class="m-teaser-box__content">
3271                    <h4 class="m-teaser-box__headline">Screenforce Festival 2026</h4>
3272        
3273                    <div class="m-teaser-box__text"><p>Am 2. Juli feierte die Werbebranche beim Screenforce Festival in DÃ¼sseldorf die Zukunft von Total Video. Das groÃe W&amp;V-Special begleitet das Event mit allen Trends, Themen und KÃ¶pfen rund um TV, Streaming und Bewegtbild.</p></div>
3274        
3275            </div>
3276</div>
3277                            <div class="m-teaser-box basic o-three-teaser-boxes__item  m-teaser-box--linked ">
3278            
3279        <a class="m-teaser-box__link stretched-link"
3280           href="https://www.wuv.de/Exklusiv/Specials/Backstage-Total-Video2"
3281           aria-label="Backstage Total Video"></a>
3282    
3283            <div class="m-teaser-box__picture-wrapper">
3284            <img class="a-image m-teaser-box__image" alt="14072026_Specia.jpg"
3285                     src="https://cdn.ebnermediagroup.de/wuv_de/14072026_Specia_4db86a1712_640x455.webp"                      srcset="https://cdn.ebnermediagroup.de/wuv_de/14072026_Specia_4db86a1712_640x455.webp 640w, https://cdn.ebnermediagroup.de/wuv_de/14072026_Specia_4db86a1712_640x455.webp 640w, https://cdn.ebnermediagroup.de/wuv_de/14072026_Specia_4db86a1712_640x455.webp 640w"                      sizes="(max-width: 704px) 640px, (max-width: 912px) 640px, (max-width: 1244px) 640px"                      title="14072026_Specia.jpg"                                          width="520"                      height="342"                      loading="lazy"                 >
3286            </div>
3287    
3288    <div class="m-teaser-box__content">
3289                    <h4 class="m-teaser-box__headline">Backstage Total Video</h4>
3290        
3291                    <div class="m-teaser-box__text"><p>Bei der Screenforce Academy bekommt ihr spannende und exklusive Einblicke von Expert:innen aus den fÃ¼hrenden deutschen Total Video-Vermarktungsunternehmen sowie externen Referent:innen. Hier das Wichtigste zum Nachlesen.</p></div>
3292        
3293            </div>
3294</div>
3295                    </div>
3296    </div>
3297                                                                                                    <div class="m-hero light" >
3298        <div class="m-hero__wrapper">
3299                                                <a class="m-hero__link" href="/themen/magazin/edition-n-18-september-2026"  aria-label="EDITION NÂ° 18 â SEPTEMBER 2026" >
3300                                                                                                    <div class="m-hero__picture-wrapper">
3301                                <div class="m-hero__image-wrapper">
3302                                                                            <img class="a-image m-hero__paywall-badge m-hero__paywall-badge--top-right" alt="WuV Community Icon"
3303                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
3304                                                                            <picture class="a-image m-hero__image">
3305                            <source media="(max-width: 704px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_640.webp, https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_1280.webp 2x">
3306                            <source media="(max-width: 912px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_640.webp, https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_1280.webp 2x">
3307                            <source media="(max-width: 1244px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_640.webp, https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_1280.webp 2x">
3308                            <source media="(min-width: 1245px)" srcset="https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_640.webp, https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_1280.webp 2x">
3309                        <img class="a-image__element" alt="Cover W&amp;V Magazin Nr. 18 vom September 2026"
3310                             src="https://cdn.ebnermediagroup.de/wuv_de/16092026_Wu_V_E_Paper_18_48822e37cb_640.webp"                                                                                                                                              width="640"                                                          loading="lazy"                         >
3311        </picture>
3312                                    </div>
3313                            </div>
3314                                                                                                </a>
3315                                        <div class="m-hero__content-wrapper">
3316
3317                <div class="m-hero__head-wrapper">
3318                                                                                    <a class="m-hero__head-link" href="/themen/magazin/edition-n-18-september-2026">
3319                                                                                        <sp

3319an class="m-hero__subline m-hero__subline--above">W&V Printmagazin</span>
3320                                                                                        <h3 class="m-hero__headline">
3321                                                                            <img class="a-image m-hero__paywall-icon" alt="WuV Community Icon"
3322                     src="https://cdn.ebnermediagroup.de/wuv_de/Wu_V_Community_Icon_Website_Neu_ad68ee1d97.svg"                                                                                                                                              loading="lazy"                 >
3323                                                                            EDITION NÂ° 18 â SEPTEMBER 2026
3324                                                                    </h3>
3325                                                                                </a>
3326                                                                                    <div class="m-hero__image-copyright">
3327                            <span class="copyright-icon">Â©</span> diverse
3328                        </div>
3329                                    </div>
3330            </div>
3331        </div>
3332    </div>
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3336                                                                                                                <div class="o-feed o-feed--list basic logo-mode">
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3338        <div class="o-feed__text-content">
3339            <h2 class="o-feed__headline">W&amp;V Jobs</h2>
3340                    </div>
3341        <div class="o-feed__xml-content">
3342                            <div class="o-feed__list">
3343                                            <a href="https://stellenmarkt.wuv.de/job/marketing-manager-m-w-d.2056391275.html?jw_chl_seg=sf-wuv" target="_blank" class="o-feed__list-item basic logo-mode">
3344                            <div class="o-feed__list-item-content">
3345                                <div class="o-feed__list-item-meta">
3346                                                                            <span class="o-feed__list-item-date">23.09.2026</span>
3347                                                                                                                <span class="o-feed__list-item-company">Eura Mobil GmbH</span>
3348                                                                                                                <span class="o-feed__list-item-location">Sprendlingen</span>
3349                                                                    </div>
3350                                <p class="o-feed__list-item-title">Marketing Manager (m/w/d)</p>
3351                            </div>
3352                        </a>
3353                                            <a href="https://stellenmarkt.wuv.de/job/grafikdesigner-m-w-d.2030554805.html?jw_chl_seg=sf-wuv" target="_blank" class="o-feed__list-item basic logo-mode">
3354                            <div class="o-feed__list-item-content">
3355                                <div class="o-feed__list-item-meta">
3356                                                                            <span class="o-feed__list-item-date">29.08.2026</span>
3357                                                                                                                <span class="o-feed__list-item-company">REMS GmbH &amp; Co KG</span>
3358                                                                                                                <span class="o-feed__list-item-location">Waiblingen</span>
3359                                                                    </div>
3360                                <p class="o-feed__list-item-title">Grafikdesigner (m/w/d)</p>
3361                            </div>
3362                        </a>
3363                                            <a href="https://stellenmarkt.wuv.de/job/product-manager-crm-community-marketing-m-w-d.2025947145.html?jw_chl_seg=sf-wuv" target="_blank" class="o-feed__list-item basic logo-mode">
3364                            <div class="o-feed__list-item-content">
3365                                <div class="o-feed__list-item-meta">
3366                                                                            <sp

3366an class="o-feed__list-item-date">28.08.2026</span>
3367                                                                                                                <span class="o-feed__list-item-company">DLG e.V.</span>
3368                                                                                                                <span class="o-feed__list-item-location">Frankfurt</span>
3369                                                                    </div>
3370                                <p class="o-feed__list-item-title">Product Manager CRM &amp; Community Marketing (m/w/d)</p>
3371                            </div>
3372                        </a>
3373                                    </div>
3374                    </div>
3375        <div class="o-feed__button-wrapper">
3376                            <a href='https://stellenmarkt.wuv.de/?_gl=1*1509ym6*_ga*MTI1ODIyNTQ3My4xNzczMzM0Mzg2*_ga_3ZTB3H6VQW*czE3ODE2MTM0MTAkbzY1JGcwJHQxNzgxNjEzNDEzJGo1NyRsMCRoMA..' class="a-button a-button--primary basic logo-mode"     target=_blank  
3377               >
3378                    <span class="a-button__text">Alle Stellenangebote
3379                            </span>
3380                
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3385</div>
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3405                                googletag.display("advertisement_dfp_wuv/center1");
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