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3		<title>Perspective</title>
4		<meta name="description" content="We help global B2B brands accelerate growth through activating their employees on social media to drive authentic influence and trust, at scale.">
5		<link rel="icon" type="image/x-icon" href="https://www.tribalimpact.com/hubfs/Assets%20TI/favicon.ico">
6		<link rel="preload" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
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10		<style>html, body { font-family: sans-serif; background: #fff; } body { opacity: 0; transition-property: opacity; transition-duration: 0.25s; transition-delay: 0.25s; margin: 0; } img, video { max-width: 100%; height: auto; } .btn, .btn-wrapper .cta_button, .btn-wrapper input[type="submit"], .btn-wrapper input[type="button"], input[type="submit"], input[type="button"]  {  font-size: 0.9rem; font-weight: 400; line-height: 0.0rem;  border-radius: 12px; height: 2.0rem;  letter-spacing: px;  text-align: center; padding: 0 1.25rem ; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .sr-padding-zero { padding-top: 0 !important; padding-bottom: 0 !important; } .sr-padding-half { padding-top: 2.5rem !important; padding-bottom: 2.5rem !important; } .sr-padding-full { padding-top: 5.0rem !important; padding-bottom: 5.0rem !important; } .sr-spacer-25 { padding-top: 1.25rem; padding-bottom: 1.25rem; } .sr-spacer-top-25 { padding-top: 1.25rem; } .sr-spacer-bottom-25 { padding-bottom: 1.25rem; } .sr-spacer-50 { padding-top: 2.5rem; padding-bottom: 2.5rem; } .sr-spacer-top-50 { padding-top: 2.5rem; } .sr-spacer-bottom-50 { padding-bottom: 2.5rem; } .sr-spacer-75 { padding-top: 3.75rem; padding-bottom: 3.75rem; } .sr-spacer-top-75 { padding-top: 3.75rem; } .sr-spacer-bottom-75 { padding-bottom: 3.75rem; } .sr-spacer-100 { padding-top: 5.0rem; padding-bottom: 5.0rem; } .sr-spacer-top-100 { padding-top: 5.0rem; } .sr-spacer-bottom-100 { padding-bottom: 5.0rem; } .sr-multicol-media .sr-valign-top { -webkit-box-align: flex-start; -ms-flex-align: flex-start; align-items: flex-start; } .sr-multicol-media .sr-valign-center { -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .sr-multicol-media .sr-valign-bottom { -webkit-box-align: flex-end; -ms-flex-align: flex-end; align-items: flex-end; } .sr-multicol-media .sr-valign-stretch { -webkit-box-align: stretch; -ms-flex-align: stretch; align-items: stretch; } .navbar-nav { display: -ms-flexbox; display: flex; -ms-flex-direction: column; flex-direction: column; padding-left: 0; margin-bottom: 0; list-style: none; } .nav-link { display: block; } .dropdown-menu { position: absolute; left: 0; z-index: 1000; display: none; text-align: left; list-style: none; } .navbar .container, .navbar .container-fluid, .navbar .container-lg, .navbar .container-md, .navbar .container-sm, .navbar .container-xl { display: -ms-flexbox; display: flex; -ms-flex-wrap: wrap; flex-wrap: wrap; -ms-flex-align: center; align-items: center; -ms-flex-pack: justify; justify-content: space-between } @media (min-width: 1200px) { .navbar-expand-xl>.container, .navbar-expand-xl>.container-fluid, .navbar-expand-xl>.container-lg, .navbar-expand-xl>.container-md, .navbar-expand-xl>.container-sm, .navbar-expand-xl>.container-xl { -ms-flex-wrap: nowrap; flex-wrap: nowrap; } .navbar-expand-xl .navbar-nav { -ms-flex-direction: row; flex-direction: row; } } dl, ol, ul { margin-top: 0; margin-bottom: 1rem; } .container, .container-fluid, .container-lg, .container-md, .container-sm, .container-xl { width: 100%; padding-right: 15px; padding-left: 15px; margin-right: auto; margin-left: auto } @media (min-width:576px) { .container, .container-sm { max-width: 540px } } @media (min-width:768px) { .container, .container-md, .container-sm { max-width: 720px } } @media (min-width:992px) { .container, .container-lg, .container-md, .container-sm { max-width: 960px } } @media (min-width:1200px) { .container, .container-lg, .container-md, .container-sm, .container-xl { max-width: 1140px } } .container-fluid { max-width: 2560px } body > .container-fluid, .sr-tabs-split-screen > .container-fluid, [data-global-resource-path] > div { width: auto; max-width: none; padding: 0; } body > .body-container-wrapper > .body-container.container-fluid { padding: 0; max-width: none; } .container-fluid:before, .container-fluid:after { display: none; } .row { display: -ms-flexbox; display: flex; -ms-flex-wrap: wrap; flex-wrap: wrap; margin-right: -15px; margin-left: -15px } .no-gutters { margin-right: 0; margin-left: 0 } .no-gutters > .col, .no-gutters > [class*=col-] { padding-right: 0; padding-left: 0 } .col, .col-1, .col-10, .col-11, .col-12, .col-2, .col-3, .col-4, .col-5, .col-6, .col-7, .col-8, .col-9, .col-auto, .col-lg, .col-lg-1, .col-lg-10, .col-lg-11, .col-lg-12, .col-lg-2, .col-lg-3, .col-lg-4, .col-lg-5, .col-lg-6, .col-lg-7, .col-lg-8, .col-lg-9, .col-lg-auto, .col-md, .col-md-1, .col-md-10, .col-md-11, .col-md-12, .col-md-2, .col-md-3, .col-md-4, .col-md-5, .col-md-6, .col-md-7, .col-md-8, .col-md-9, .col-md-auto, .col-sm, .col-sm-1, .col-sm-10, .col-sm-11, .col-sm-12, .col-sm-2, .col-sm-3, .col-sm-4, .col-sm-5, .col-sm-6, .col-sm-7, .col-sm-8, .col-sm-9, .col-sm-auto, .col-xl, .col-xl-1, .col-xl-10, .col-xl-11, .col-xl-12, .col-xl-2, .col-xl-3, .col-xl-4, .col-xl-5, .col-xl-6, .col-xl-7, .col-xl-8, .col-xl-9, .col-xl-auto { position: relative; width: 100%; padding-right: 15px; padding-left: 15px } .col { -ms-flex-preferred-size: 0; flex-basis: 0; -ms-flex-positive: 1; flex-grow: 1; max-width: 100% } .col-auto { -ms-flex: 0 0 auto; flex: 0 0 auto; width: auto; max-width: 100% } .col-1 { -ms-flex: 0 0 8.333333%; flex: 0 0 8.333333%; max-width: 8.333333% } .col-2 { -ms-flex: 0 0 16.666667%; flex: 0 0 16.666667%; max-width: 16.666667% } .col-3 { -ms-flex: 0 0 25%; flex: 0 0 25%; max-width: 25% } .col-4 { -ms-flex: 0 0 33.333333%; flex: 0 0 33.333333%; max-width: 33.333333% } .col-5 { -ms-flex: 0 0 41.666667%; flex: 0 0 41.666667%; max-width: 41.666667% } .col-6 { -ms-flex: 0 0 50%; flex: 0 0 50%; max-width: 50% } .col-7 { -ms-flex: 0 0 58.333333%; flex: 0 0 58.333333%; max-width: 58.333333% } .col-8 { -ms-flex: 0 0 66.666667%; flex: 0 0 66.666667%; max-width: 66.666667% } .col-9 { -ms-flex: 0 0 75%; flex: 0 0 75%; max-width: 75% } .col-10 { -ms-flex: 0 0 83.333333%; flex: 0 0 83.333333%; max-width: 83.333333% } .col-11 { -ms-flex: 0 0 91.666667%; flex: 0 0 91.666667%; max-width: 91.666667% } .col-12 { -ms-flex: 0 0 100%; flex: 0 0 100%; max-width: 100% } .offset-1 { margin-left: 8.333333% } .offset-2 { margin-left: 16.666667% } .offset-3 { margin-left: 25% } .offset-4 { margin-left: 33.333333% } .offset-5 { margin-left: 41.666667% } .offset-6 { margin-left: 50% } .offset-7 { margin-left: 58.333333% } .offset-8 { margin-left: 66.666667% } .offset-9 { margin-left: 75% } .offset-10 { margin-left: 83.333333% } .offset-11 { margin-left: 91.666667% } @media (min-width:576px) { .col-sm { -ms-flex-preferred-size: 0; flex-basis: 0; -ms-flex-positive: 1; flex-grow: 1; max-width: 100% } .col-sm-auto { -ms-flex: 0 0 auto; flex: 0 0 auto; width: auto; max-width: 100% } .col-sm-1 { -ms-flex: 0 0 8.333333%; flex: 0 0 8.333333%; max-width: 8.333333% } .col-sm-2 { -ms-flex: 0 0 16.666667%; flex: 0 0 16.666667%; max-width: 16.666667% } .col-sm-3 { -ms-flex: 0 0 25%; flex: 0 0 25%; max-width: 25% } .col-sm-4 { -ms-flex: 0 0 33.333333%; flex: 0 0 33.333333%; max-width: 33.333333% } .col-sm-5 { -ms-flex: 0 0 41.666667%; flex: 0 0 41.666667%; max-width: 41.666667% } .col-sm-6 { -ms-flex: 0 0 50%; flex: 0 0 50%; max-width: 50% } .col-sm-7 { -ms-flex: 0 0 58.333333%; flex: 0 0 58.333333%; max-width: 58.333333% } .col-sm-8 { -ms-flex: 0 0 66.666667%; flex: 0 0 66.666667%; max-width: 66.666667% } .col-sm-9 { -ms-flex: 0 0 75%; flex: 0 0 75%; max-width: 75% } .col-sm-10 { -ms-flex: 0 0 83.333333%; flex: 0 0 83.333333%; max-width: 83.333333% } .col-sm-11 { -ms-flex: 0 0 91.666667%; flex: 0 0 91.666667%; max-width: 91.666667% } .col-sm-12 { -ms-flex: 0 0 100%; flex: 0 0 100%; max-width: 100% } .order-sm-first { -ms-flex-order: -1; order: -1 } .order-sm-last { -ms-flex-order: 13; order: 13 } .order-sm-0 { -ms-flex-order: 0; order: 0 } .order-sm-1 { -ms-flex-order: 1; order: 1 } .order-sm-2 { -ms-flex-order: 2; order: 2 } .order-sm-3 { -ms-flex-order: 3; order: 3 } .order-sm-4 { -ms-flex-order: 4; order: 4 } .order-sm-5 { -ms-flex-order: 5; order: 5 } .order-sm-6 { -ms-flex-order: 6; order: 6 } .order-sm-7 { -ms-flex-order: 7; order: 7 } .order-sm-8 { -ms-flex-order: 8; order: 8 } .order-sm-9 { -ms-flex-order: 9; order: 9 } .order-sm-10 { -ms-flex-order: 10; order: 10 } .order-sm-11 { -ms-flex-order: 11; order: 11 } .order-sm-12 { -ms-flex-order: 12; order: 12 } .offset-sm-0 { margin-left: 0 } .offset-sm-1 { margin-left: 8.333333% } .offset-sm-2 { margin-left: 16.666667% } .offset-sm-3 { margin-left: 25% } .offset-sm-4 { margin-left: 33.333333% } .offset-sm-5 { margin-left: 41.666667% } .offset-sm-6 { margin-left: 50% } .offset-sm-7 { margin-left: 58.333333% } .offset-sm-8 { margin-left: 66.666667% } .offset-sm-9 { margin-left: 75% } .offset-sm-10 { margin-left: 83.333333% } .offset-sm-11 { margin-left: 91.666667% } } @media (min-width:768px) { .col-md { -ms-flex-preferred-size: 0; flex-basis: 0; -ms-flex-positive: 1; flex-grow: 1; max-width: 100% } .col-md-auto { -ms-flex: 0 0 auto; flex: 0 0 auto; width: auto; max-width: 100% } .col-md-1 { -ms-flex: 0 0 8.333333%; flex: 0 0 8.333333%; max-width: 8.333333% } .col-md-2 { -ms-flex: 0 0 16.666667%; flex: 0 0 16.666667%; max-width: 16.666667% } .col-md-3 { -ms-flex: 0 0 25%; flex: 0 0 25%; max-width: 25% } .col-md-4 { -ms-flex: 0 0 33.333333%; flex: 0 0 33.333333%; max-width: 33.333333% } .col-md-5 { -ms-flex: 0 0 41.666667%; flex: 0 0 41.666667%; max-width: 41.666667% } .col-md-6 { -ms-flex: 0 0 50%; flex: 0 0 50%; max-width: 50% } .col-md-7 { -ms-flex: 0 0 58.333333%; flex: 0 0 58.333333%; max-width: 58.333333% } .col-md-8 { -ms-flex: 0 0 66.666667%; flex: 0 0 66.666667%; max-width: 66.666667% } .col-md-9 { -ms-flex: 0 0 75%; flex: 0 0 75%; max-width: 75% } .col-md-10 { -ms-flex: 0 0 83.333333%; flex: 0 0 83.333333%; max-width: 83.333333% } .col-md-11 { -ms-flex: 0 0 91.666667%; flex: 0 0 91.666667%; max-width: 91.666667% } .col-md-12 { -ms-flex: 0 0 100%; flex: 0 0 100%; max-width: 100% } .order-md-first { -ms-flex-order: -1; order: -1 } .order-md-last { -ms-flex-order: 13; order: 13 } .order-md-0 { -ms-flex-order: 0; order: 0 } .order-md-1 { -ms-flex-order: 1; order: 1 } .order-md-2 { -ms-flex-order: 2; order: 2 } .order-md-3 { -ms-flex-order: 3; order: 3 } .order-md-4 { -ms-flex-order: 4; order: 4 } .order-md-5 { -ms-flex-order: 5; order: 5 } .order-md-6 { -ms-flex-order: 6; order: 6 } .order-md-7 { -ms-flex-order: 7; order: 7 } .order-md-8 { -ms-flex-order: 8; order: 8 } .order-md-9 { -ms-flex-order: 9; order: 9 } .order-md-10 { -ms-flex-order: 10; order: 10 } .order-md-11 { -ms-flex-order: 11; order: 11 } .order-md-12 { -ms-flex-order: 12; order: 12 } .offset-md-0 { margin-left: 0 } .offset-md-1 { margin-left: 8.333333% } .offset-md-2 { margin-left: 16.666667% } .offset-md-3 { margin-left: 25% } .offset-md-4 { margin-left: 33.333333% } .offset-md-5 { margin-left: 41.666667% } .offset-md-6 { margin-left: 50% } .offset-md-7 { margin-left: 58.333333% } .offset-md-8 { margin-left: 66.666667% } .offset-md-9 { margin-left: 75% } .offset-md-10 { margin-left: 83.333333% } .offset-md-11 { margin-left: 91.666667% } } @media (min-width:992px) { .col-lg { -ms-flex-preferred-size: 0; flex-basis: 0; -ms-flex-positive: 1; flex-grow: 1; max-width: 100% } .col-lg-auto { -ms-flex: 0 0 auto; flex: 0 0 auto; width: auto; max-width: 100% } .col-lg-1 { -ms-flex: 0 0 8.333333%; flex: 0 0 8.333333%; max-width: 8.333333% } .col-lg-2 { -ms-flex: 0 0 16.666667%; flex: 0 0 16.666667%; max-width: 16.666667% } .col-lg-3 { -ms-flex: 0 0 25%; flex: 0 0 25%; max-width: 25% } .col-lg-4 { -ms-flex: 0 0 33.333333%; flex: 0 0 33.333333%; max-width: 33.333333% } .col-lg-5 { -ms-flex: 0 0 41.666667%; flex: 0 0 41.666667%; max-width: 41.666667% } .col-lg-6 { -ms-flex: 0 0 50%; flex: 0 0 50%; max-width: 50% } .col-lg-7 { -ms-flex: 0 0 58.333333%; flex: 0 0 58.333333%; max-width: 58.333333% } .col-lg-8 { -ms-flex: 0 0 66.666667%; flex: 0 0 66.666667%; max-width: 66.666667% } .col-lg-9 { -ms-flex: 0 0 75%; flex: 0 0 75%; max-width: 75% } .col-lg-10 { -ms-flex: 0 0 83.333333%; flex: 0 0 83.333333%; max-width: 83.333333% } .col-lg-11 { -ms-flex: 0 0 91.666667%; flex: 0 0 91.666667%; max-width: 91.666667% } .col-lg-12 { -ms-flex: 0 0 100%; flex: 0 0 100%; max-width: 100% } .order-lg-first { -ms-flex-order: -1; order: -1 } .order-lg-last { -ms-flex-order: 13; order: 13 } .order-lg-0 { -ms-flex-order: 0; order: 0 } .order-lg-1 { -ms-flex-order: 1; order: 1 } .order-lg-2 { -ms-flex-order: 2; order: 2 } .order-lg-3 { -ms-flex-order: 3; order: 3 } .order-lg-4 { -ms-flex-order: 4; order: 4 } .order-lg-5 { -ms-flex-order: 5; order: 5 } .order-lg-6 { -ms-flex-order: 6; order: 6 } .order-lg-7 { -ms-flex-order: 7; order: 7 } .order-lg-8 { -ms-flex-order: 8; order: 8 } .order-lg-9 { -ms-flex-order: 9; order: 9 } .order-lg-10 { -ms-flex-order: 10; order: 10 } .order-lg-11 { -ms-flex-order: 11; order: 11 } .order-lg-12 { -ms-flex-order: 12; order: 12 } .offset-lg-0 { margin-left: 0 } .offset-lg-1 { margin-left: 8.333333% } .offset-lg-2 { margin-left: 16.666667% } .offset-lg-3 { margin-left: 25% } .offset-lg-4 { margin-left: 33.333333% } .offset-lg-5 { margin-left: 41.666667% } .offset-lg-6 { margin-left: 50% } .offset-lg-7 { margin-left: 58.333333% } .offset-lg-8 { margin-left: 66.666667% } .offset-lg-9 { margin-left: 75% } .offset-lg-10 { margin-left: 83.333333% } .offset-lg-11 { margin-left: 91.666667% } } @media (min-width:1200px) { .col-xl { -ms-flex-preferred-size: 0; flex-basis: 0; -ms-flex-positive: 1; flex-grow: 1; max-width: 100% } .col-xl-auto { -ms-flex: 0 0 auto; flex: 0 0 auto; width: auto; max-width: 100% } .col-xl-1 { -ms-flex: 0 0 8.333333%; flex: 0 0 8.333333%; max-width: 8.333333% } .col-xl-2 { -ms-flex: 0 0 16.666667%; flex: 0 0 16.666667%; max-width: 16.666667% } .col-xl-3 { -ms-flex: 0 0 25%; flex: 0 0 25%; max-width: 25% } .col-xl-4 { -ms-flex: 0 0 33.333333%; flex: 0 0 33.333333%; max-width: 33.333333% } .col-xl-5 { -ms-flex: 0 0 41.666667%; flex: 0 0 41.666667%; max-width: 41.666667% } .col-xl-6 { -ms-flex: 0 0 50%; flex: 0 0 50%; max-width: 50% } .col-xl-7 { -ms-flex: 0 0 58.333333%; flex: 0 0 58.333333%; max-width: 58.333333% } .col-xl-8 { -ms-flex: 0 0 66.666667%; flex: 0 0 66.666667%; max-width: 66.666667% } .col-xl-9 { -ms-flex: 0 0 75%; flex: 0 0 75%; max-width: 75% } .col-xl-10 { -ms-flex: 0 0 83.333333%; flex: 0 0 83.333333%; max-width: 83.333333% } .col-xl-11 { -ms-flex: 0 0 91.666667%; flex: 0 0 91.666667%; max-width: 91.666667% } .col-xl-12 { -ms-flex: 0 0 100%; flex: 0 0 100%; max-width: 100% } .order-xl-first { -ms-flex-order: -1; order: -1 } .order-xl-last { -ms-flex-order: 13; order: 13 } .order-xl-0 { -ms-flex-order: 0; order: 0 } .order-xl-1 { -ms-flex-order: 1; order: 1 } .order-xl-2 { -ms-flex-order: 2; order: 2 } .order-xl-3 { -ms-flex-order: 3; order: 3 } .order-xl-4 { -ms-flex-order: 4; order: 4 } .order-xl-5 { -ms-flex-order: 5; order: 5 } .order-xl-6 { -ms-flex-order: 6; order: 6 } .order-xl-7 { -ms-flex-order: 7; order: 7 } .order-xl-8 { -ms-flex-order: 8; order: 8 } .order-xl-9 { -ms-flex-order: 9; order: 9 } .order-xl-10 { -ms-flex-order: 10; order: 10 } .order-xl-11 { -ms-flex-order: 11; order: 11 } .order-xl-12 { -ms-flex-order: 12; order: 12 } .offset-xl-0 { margin-left: 0 } .offset-xl-1 { margin-left: 8.333333% } .offset-xl-2 { margin-left: 16.666667% } .offset-xl-3 { margin-left: 25% } .offset-xl-4 { margin-left: 33.333333% } .offset-xl-5 { margin-left: 41.666667% } .offset-xl-6 { margin-left: 50% } .offset-xl-7 { margin-left: 58.333333% } .offset-xl-8 { margin-left: 66.666667% } .offset-xl-9 { margin-left: 75% } .offset-xl-10 { margin-left: 83.333333% } .offset-xl-11 { margin-left: 91.666667% } } .m-auto { 
10margin: auto !important } .mt-auto, .my-auto { margin-top: auto !important } .mr-auto, .mx-auto { margin-right: auto !important } .mb-auto, .my-auto { margin-bottom: auto !important } .ml-auto, .mx-auto { margin-left: auto !important } .text-left { text-align: left !important } .text-right { text-align: right !important } .text-center { text-align: center !important } @media (min-width:576px) { .text-sm-left { text-align: left !important } .text-sm-right { text-align: right !important } .text-sm-center { text-align: center !important } } @media (min-width:768px) { .text-md-left { text-align: left !important } .text-md-right { text-align: right !important } .text-md-center { text-align: center !important } } @media (min-width:992px) { .text-lg-left { text-align: left !important } .text-lg-right { text-align: right !important } .text-lg-center { text-align: center !important } } @media(min-width:1200px) { .text-xl-left { text-align: left !important } .text-xl-right { text-align: right !important } .text-xl-center { text-align: center !important } } .d-none { display: none !important } .d-inline { display: inline !important } .d-inline-block { display: inline-block !important } .d-block { display: block !important } .d-flex { display: -ms-flexbox !important; display: flex !important } .d-inline-flex { display: -ms-inline-flexbox !important; display: inline-flex !important } @media (min-width:576px) { .d-sm-none { display: none !important } .d-sm-inline { display: inline !important } .d-sm-inline-block { display: inline-block !important } .d-sm-block { display: block !important } .d-sm-table { display: table !important } .d-sm-table-row { display: table-row !important } .d-sm-table-cell { display: table-cell !important } .d-sm-flex { display: -ms-flexbox !important; display: flex !important } .d-sm-inline-flex { display: -ms-inline-flexbox !important; display: inline-flex !important } } @media (min-width:768px) { .d-md-none { display: none !important } .d-md-inline { display: inline !important } .d-md-inline-block { display: inline-block !important } .d-md-block { display: block !important } .d-md-flex { display: -ms-flexbox !important; display: flex !important } .d-md-inline-flex { display: -ms-inline-flexbox !important; display: inline-flex !important } } @media (min-width:992px) { .d-lg-none { display: none !important } .d-lg-inline { display: inline !important } .d-lg-inline-block { display: inline-block !important } .d-lg-block { display: block !important } .d-lg-table { display: table !important } .d-lg-table-row { display: table-row !important } .d-lg-table-cell { display: table-cell !important } .d-lg-flex { display: -ms-flexbox !important; display: flex !important } .d-lg-inline-flex { display: -ms-inline-flexbox !important; display: inline-flex !important } } @media (min-width:1200px) { .d-xl-none { display: none !important } .d-xl-inline { display: inline !important } .d-xl-inline-block { display: inline-block !important } .d-xl-block { display: block !important } .d-xl-table { display: table !important } .d-xl-table-row { display: table-row !important } .d-xl-table-cell { display: table-cell !important } .d-xl-flex { display: -ms-flexbox !important; display: flex !important } .d-xl-inline-flex { display: -ms-inline-flexbox !important; display: inline-flex !important } } .flex-row { -ms-flex-direction: row !important; flex-direction: row !important } .flex-column { -ms-flex-direction: column !important; flex-direction: column !important } .flex-row-reverse { -ms-flex-direction: row-reverse !important; flex-direction: row-reverse !important } .flex-column-reverse { -ms-flex-direction: column-reverse !important; flex-direction: column-reverse !important } .flex-wrap { -ms-flex-wrap: wrap !important; flex-wrap: wrap !important } .flex-nowrap { -ms-flex-wrap: nowrap !important; flex-wrap: nowrap !important } .flex-wrap-reverse { -ms-flex-wrap: wrap-reverse !important; flex-wrap: wrap-reverse !important } .justify-content-start { -ms-flex-pack: start !important; justify-content: flex-start !important } .justify-content-end { -ms-flex-pack: end !important; justify-content: flex-end !important } .justify-content-center { -ms-flex-pack: center !important; justify-content: center !important } .justify-content-between { -ms-flex-pack: justify !important; justify-content: space-between !important } .justify-content-around { -ms-flex-pack: distribute !important; justify-content: space-around !important } .align-items-start { -ms-flex-align: start !important; align-items: flex-start !important } .align-items-end { -ms-flex-align: end !important; align-items: flex-end !important } .align-items-center { -ms-flex-align: center !important; align-items: center !important }
10 .align-items-baseline { -ms-flex-align: baseline !important; align-items: baseline !important } .align-items-stretch { -ms-flex-align: stretch !important; align-items: stretch !important } .align-content-start { -ms-flex-line-pack: start !important; align-content: flex-start !important } .align-content-end { -ms-flex-line-pack: end !important; align-content: flex-end !important } .align-content-center { -ms-flex-line-pack: center !important; align-content: center !important } .align-content-between { -ms-flex-line-pack: justify !important; align-content: space-between !important } .align-content-around { -ms-flex-line-pack: distribute !important; align-content: space-around !important } .align-content-stretch { -ms-flex-line-pack: stretch !important; align-content: stretch !important } @media (min-width:576px) { .flex-sm-row { -ms-flex-direction: row !important; flex-direction: row !important } .flex-sm-column { -ms-flex-direction: column !important; flex-direction: column !important } .flex-sm-row-reverse { -ms-flex-direction: row-reverse !important; flex-direction: row-reverse !important } .flex-sm-column-reverse { -ms-flex-direction: column-reverse !important; flex-direction: column-reverse !important } .flex-sm-wrap { -ms-flex-wrap: wrap !important; flex-wrap: wrap !important } .flex-sm-nowrap { -ms-flex-wrap: nowrap !important; flex-wrap: nowrap !important } .flex-sm-wrap-reverse { -ms-flex-wrap: wrap-reverse !important; flex-wrap: wrap-reverse !important } .justify-content-sm-start { -ms-flex-pack: start !important; justify-content: flex-start !important } .justify-content-sm-end { -ms-flex-pack: end !important; justify-content: flex-end !important } .justify-content-sm-center { -ms-flex-pack: center !important; justify-content: center !important } .justify-content-sm-between { -ms-flex-pack: justify !important; justify-content: space-between !important } .justify-content-sm-around { -ms-flex-pack: distribute !important; justify-content: space-around !important } .align-items-sm-start { -ms-flex-align: start !important; align-items: flex-start !important } .align-items-sm-end { -ms-flex-align: end !important; align-items: flex-end !important } .align-items-sm-center { -ms-flex-align: center !important; align-items: center !important } .align-items-sm-baseline { -ms-flex-align: baseline !important; align-items: baseline !important } .align-items-sm-stretch { -ms-flex-align: stretch !important; align-items: stretch !important } .align-content-sm-start { -ms-flex-line-pack: start !important; align-content: flex-start !important } .align-content-sm-end { -ms-flex-line-pack: end !important; align-content: flex-end !important } .align-content-sm-center { -ms-flex-line-pack: center !important; align-content: center !important } .align-content-sm-between { -ms-flex-line-pack: justify !important; align-content: space-between !important } .align-content-sm-around { -ms-flex-line-pack: distribute !important; align-content: space-around !important } .align-content-sm-stretch { -ms-flex-line-pack: stretch !important; align-content: stretch !important } } @media (min-width:768px) { .flex-md-row { -ms-flex-direction: row !important; flex-direction: row !important } .flex-md-column { -ms-flex-direction: column !important; flex-direction: column !important } .flex-md-row-reverse { -ms-flex-direction: row-reverse !important; flex-direction: row-reverse !important } .flex-md-column-reverse { -ms-flex-direction: column-reverse !important; flex-direction: column-reverse !important } .flex-md-wrap { -ms-flex-wrap: wrap !important; flex-wrap: wrap !important } .flex-md-nowrap { -ms-flex-wrap: nowrap !important; flex-wrap: nowrap !important } .flex-md-wrap-reverse { -ms-flex-wrap: wrap-reverse !important; flex-wrap: wrap-reverse !important } .justify-content-md-start { -ms-flex-pack: start !important; justify-content: flex-start !important } .justify-content-md-end { -ms-flex-pack: end !important; justify-content: flex-end !important } .justify-content-md-center { -ms-flex-pack: center !important; justify-content: center !important } .justify-content-md-between { -ms-flex-pack: justify !important; justify-content: space-between !important } .justify-content-md-around { -ms-flex-pack: distribute !important; justify-content: space-around !important } .align-items-md-start { -ms-flex-align: start !important; align-items: flex-start !important } .align-items-md-end { -ms-flex-align: end !important; align-items: flex-end !important } .align-items-md-center { -ms-flex-align: center !important; align-items: center !important }
10 .align-items-md-baseline { -ms-flex-align: baseline !important; align-items: baseline !important } .align-items-md-stretch { -ms-flex-align: stretch !important; align-items: stretch !important } .align-content-md-start { -ms-flex-line-pack: start !important; align-content: flex-start !important } .align-content-md-end { -ms-flex-line-pack: end !important; align-content: flex-end !important } .align-content-md-center { -ms-flex-line-pack: center !important; align-content: center !important } .align-content-md-between { -ms-flex-line-pack: justify !important; align-content: space-between !important } .align-content-md-around { -ms-flex-line-pack: distribute !important; align-content: space-around !important } .align-content-md-stretch { -ms-flex-line-pack: stretch !important; align-content: stretch !important } } @media (min-width:992px) { .flex-lg-row { -ms-flex-direction: row !important; flex-direction: row !important } .flex-lg-column { -ms-flex-direction: column !important; flex-direction: column !important } .flex-lg-row-reverse { -ms-flex-direction: row-reverse !important; flex-direction: row-reverse !important } .flex-lg-column-reverse { -ms-flex-direction: column-reverse !important; flex-direction: column-reverse !important } .flex-lg-wrap { -ms-flex-wrap: wrap !important; flex-wrap: wrap !important } .flex-lg-nowrap { -ms-flex-wrap: nowrap !important; flex-wrap: nowrap !important } .flex-lg-wrap-reverse { -ms-flex-wrap: wrap-reverse !important; flex-wrap: wrap-reverse !important } .justify-content-lg-start { -ms-flex-pack: start !important; justify-content: flex-start !important } .justify-content-lg-end { -ms-flex-pack: end !important; justify-content: flex-end !important } .justify-content-lg-center { -ms-flex-pack: center !important; justify-content: center !important } .justify-content-lg-between { -ms-flex-pack: justify !important; justify-content: space-between !important } .justify-content-lg-around { -ms-flex-pack: distribute !important; justify-content: space-around !important } .align-items-lg-start { -ms-flex-align: start !important; align-items: flex-start !important } .align-items-lg-end { -ms-flex-align: end !important; align-items: flex-end !important } .align-items-lg-center { -ms-flex-align: center !important; align-items: center !important } .align-items-lg-baseline { -ms-flex-align: baseline !important; align-items: baseline !important } .align-items-lg-stretch { -ms-flex-align: stretch !important; align-items: stretch !important } .align-content-lg-start { -ms-flex-line-pack: start !important; align-content: flex-start !important } .align-content-lg-end { -ms-flex-line-pack: end !important; align-content: flex-end !important } .align-content-lg-center { -ms-flex-line-pack: center !important; align-content: center !important } .align-content-lg-between { -ms-flex-line-pack: justify !important; align-content: space-between !important } .align-content-lg-around { -ms-flex-line-pack: distribute !important; align-content: space-around !important } .align-content-lg-stretch { -ms-flex-line-pack: stretch !important; align-content: stretch !important } } @media (min-width:1200px) { .flex-xl-row { -ms-flex-direction: row !important; flex-direction: row !important } .flex-xl-column { -ms-flex-direction: column !important; flex-direction: column !important } .flex-xl-row-reverse { -ms-flex-direction: row-reverse !important; flex-direction: row-reverse !important } .flex-xl-column-reverse { -ms-flex-direction: column-reverse !important; flex-direction: column-reverse !important } .flex-xl-wrap { -ms-flex-wrap: wrap !important; flex-wrap: wrap !important } .flex-xl-nowrap { -ms-flex-wrap: nowrap !important; flex-wrap: nowrap !important } .flex-xl-wrap-reverse { -ms-flex-wrap: wrap-reverse !important; flex-wrap: wrap-reverse !important } .justify-content-xl-start { -ms-flex-pack: start !important; justify-content: flex-start !important } .justify-content-xl-end { -ms-flex-pack: end !important; justify-content: flex-end !important } .justify-content-xl-center { -ms-flex-pack: center !important; justify-content: center !important } .justify-content-xl-between { -ms-flex-pack: justify !important; justify-content: space-between !important } .justify-content-xl-around { -ms-flex-pack: distribute !important; justify-content: space-around !important } .align-items-xl-start { -ms-flex-align: start !important; align-items: flex-start !important } .align-items-xl-end { -ms-flex-align: end !important; align-items: flex-end !important } .align-items-xl-center { -ms-flex-align: center !important; align-items: center !important }
10 .align-items-xl-baseline { -ms-flex-align: baseline !important; align-items: baseline !important } .align-items-xl-stretch { -ms-flex-align: stretch !important; align-items: stretch !important } .align-content-xl-start { -ms-flex-line-pack: start !important; align-content: flex-start !important } .align-content-xl-end { -ms-flex-line-pack: end !important; align-content: flex-end !important } .align-content-xl-center { -ms-flex-line-pack: center !important; align-content: center !important } .align-content-xl-between { -ms-flex-line-pack: justify !important; align-content: space-between !important } .align-content-xl-around { -ms-flex-line-pack: distribute !important; align-content: space-around !important } .align-content-xl-stretch { -ms-flex-line-pack: stretch !important; align-content: stretch !important } } </style>
11		
11<script defer src="https://cdn.jsdelivr.net/npm/[email protected]/dist/js/bootstrap.min.js" integrity="sha384-+YQ4JLhjyBLPDQt//I+STsc9iw4uQqACwlvpslubQzn4u2UU2UFM80nGisd026JF" crossorigin="anonymous"></script>
11
12		
13		
14		<meta name="viewport" content="width=device-width, initial-scale=1">
15
16    
16<script src="/hs/hsstatic/jquery-libs/static-1.1/jquery/jquery-1.7.1.js"></script>
vendor: 1 bytes, line 16
16
17<script>hsjQuery = window['jQuery'];</script>
17
18    <meta property="og:description" content="We help global B2B brands accelerate growth through activating their employees on social media to drive authentic influence and trust, at scale.">
19    <meta property="og:title" content="Perspective">
20    <meta name="twitter:description" content="We help global B2B brands accelerate growth through activating their employees on social media to drive authentic influence and trust, at scale.">
21    <meta name="twitter:title" content="Perspective">
22
23    
24
25    
26    <style>
27a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px}
28</style>
29
30<link class="hs-async-css" rel="preload" href="https://www.tribalimpact.com/hubfs/hub_generated/template_assets/1/70014796708/1786293229498/template_bootstrap.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
31<noscript><link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/template_assets/1/70014796708/1786293229498/template_bootstrap.min.css"></noscript>
32<link class="hs-async-css" rel="preload" href="https://www.tribalimpact.com/hubfs/hub_generated/template_assets/1/70018561286/1786293230810/template_sr-base.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
33<noscript><link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/template_assets/1/70018561286/1786293230810/template_sr-base.css"></noscript>
34<link class="hs-async-css" rel="preload" href="https://www.tribalimpact.com/hubfs/hub_generated/template_assets/1/70014796712/1786293233405/template_custom-styles.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
35<noscript><link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/template_assets/1/70014796712/1786293233405/template_custom-styles.min.css"></noscript>
36<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/426648937672/1784206963430/module_Global_Header_-_NT.min.css">
37<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/215358128687/1783960107556/module_NT_-_Simple_Banner.min.css">
38
39<style>
40  .nt_simple_banner h1{
41    font-family: georgia, palatino; font-weight: bold; text-decoration: none; font-family: georgia, palatino; font-style: normal; 
42    color: #FFFFFF; 
43    font-size: 80px;
44  }
45</style>
46
47<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/215358105094/1783960684245/module_NT_-_Two_Column_Text.min.css">
48<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/426331632844/1783963930547/module_NT_-_Five_Column_Text_Module.min.css">
49<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/215358105099/1783968603551/module_NT_-_Four_Column_Cards.min.css">
50<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/430266286313/1783964188259/module_NT_-_Two_Column_Text_Gradient.min.css">
51<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/430364519665/1783963742381/module_NT_-_Card_Sliders.min.css">
52<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.css">
53<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/426700877043/1784113618238/module_NT_-_Newsletter_Form.min.css">
54<link rel="stylesheet" href="https://www.tribalimpact.com/hubfs/hub_generated/module_assets/1/426921022690/1784558974109/module_Global_Footer_-_NT.min.css">
55<style>
56  @font-face {
57    font-family: "Poppins";
58    font-weight: 500;
59    font-style: normal;
60    font-display: swap;
61    src: url("/_hcms/googlefonts/Poppins/500.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/500.woff") format("woff");
62  }
63  @font-face {
64    font-family: "Poppins";
65    font-weight: 400;
66    font-style: normal;
67    font-display: swap;
68    src: url("/_hcms/googlefonts/Poppins/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/regular.woff") format("woff");
69  }
70  @font-face {
71    font-family: "Poppins";
72    font-weight: 700;
73    font-style: normal;
74    font-display: swap;
75    src: url("/_hcms/googlefonts/Poppins/700.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/700.woff") format("woff");
76  }
77  @font-face {
78    font-family: "Open Sans";
79    font-weight: 700;
80    font-style: normal;
81    font-display: swap;
82    src: url("/_hcms/googlefonts/Open_Sans/700.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/700.woff") format("woff");
83  }
84  @font-face {
85    font-family: "Open Sans";
86    font-weight: 300;
87    font-style: normal;
88    font-display: swap;
89    src: url("/_hcms/googlefonts/Open_Sans/300.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/300.woff") format("woff");
90  }
91  @font-face {
92    font-family: "Open Sans";
93    font-weight: 600;
94    font-style: normal;
95    font-display: swap;
96    src: url("/_hcms/googlefonts/Open_Sans/600.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/600.woff") format("woff");
97  }
98  @font-face {
99    font-family: "Open Sans";
100    font-weight: 400;
101    font-style: normal;
102    font-display: swap;
103    src: url("/_hcms/googlefonts/Open_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/regular.woff") format("woff");
104  }
105</style>
106
107<!-- Editor Styles -->
108<style id="hs_editor_style" type="text/css">
109/* HubSpot Styles (default) */
110.body_dnd_area-row-1-hidden {
111  display: block !important;
112}
113.body_dnd_area-row-2-hidden {
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314    <div class="row-fluid">
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316        
317        
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319          
320            
321            
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323            
324             
325            <img src="https://www.tribalimpact.com/hs-fs/hubfs/Tribal%20Logo%20Dark%20Grey%20(1).png?width=200&amp;height=92&amp;name=Tribal%20Logo%20Dark%20Grey%20(1).png" alt="Tribal Logo Dark Grey (1)" loading="lazy" width="200" height="92" style="max-width: 100%; height: auto;" srcset="https://www.tribalimpact.com/hs-fs/hubfs/Tribal%20Logo%20Dark%20Grey%20(1).png?width=100&amp;height=46&amp;name=Tribal%20Logo%20Dark%20Grey%20(1).png 100w, https://www.tribalimpact.com/hs-fs/hubfs/Tribal%20Logo%20Dark%20Grey%20(1).png?width=200&amp;height=92&amp;name=Tribal%20Logo%20Dark%20Grey%20(1).png 200w, https://www.tribalimpact.com/hs-fs/hubfs/Tribal%20Logo%20Dark%20Grey%20(1).png?width=300&amp;height=138&amp;name=Tribal%20Logo%20Dark%20Grey%20(1).png 300w, https://www.tribalimpact.com/hs-fs/hubfs/Tribal%20Logo%20Dark%20Grey%20(1).png?width=400&amp;height=184&amp;name=Tribal%20Logo%20Dark%20Grey%20(1).png 400w, https://www.tribalimpact.com/hs-fs/hubfs/Tribal%20Logo%20Dark%20Grey%20(1).png?width=500&amp;height=230&amp;name=Tribal%20Logo%20Dark%20Grey%20(1).png 500w, https://www.tribalimpact.com/hs-fs/hubfs/Tribal%20Logo%20Dark%20Grey%20(1).png?width=600&amp;height=276&amp;name=Tribal%20Logo%20Dark%20Grey%20(1).png 600w" sizes="(max-width: 200px) 100vw, 200px">
326          
327        </a>
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337 <ul role="menu" class="active-branch">
338  <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.tribalimpact.com/thehumanedgereport" role="menuitem">The Human Edge Report</a></li>
339  <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://www.tribalimpact.com/perspective" role="menuitem">Perspective</a></li>
340  <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.tribalimpact.com/b2b-employee-advocacy-approach" role="menuitem">Approach</a></li>
341  <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.tribalimpact.com/proven-results" role="menuitem">Impact</a></li>
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344  <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.tribalimpact.com/contact-us" role="menuitem">Let's Talk</a></li>
345 </ul>
346</div></span>
347        </div>
348<!--         <div class="tribe_header_logo">
349          
350          
351          <a
352            
353              href="https://mytribe.mytribeacademy.com/"
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357            
358            
359              rel="noopener"
360            
361            >
362            
363              
364              
365                
366              
367               
368              <img src="https://1774394.fs1.hubspotusercontent-eu1.net/hubfs/1774394/Assets%20TI/tribe_academy_logo.png" alt="tribe_academy_logo" loading="lazy" width="150" height="67" style="max-width: 100%; height: auto;">
369            
370          </a>
371        </div> -->
372      </div>
373    </div>
374    
375  </div>
376</header></div>
377      
378
379      
380        <div class="container-fluid body_dnd_area">
381<div class="row-fluid-wrapper">
382<div class="row-fluid">
383<div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12">
384
385<div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section">
386<div class="row-fluid ">
387<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12">
388
389<div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row">
390<div class="row-fluid ">
391<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
392<div id="hs_cos_wrapper_widget_1781803530660" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
393  <div class="nt_simple_banner" style="background-image:url(https://www.tribalimpact.com/hubfs/Perspective_bg.jpg)">
394    <div class="container">
395
396      <div class="row-fluid">
397        <div class="span12">
398          <h1>
399            Perspective
400          </h1>
401        </div>
402      </div>
403
404    </div>
405  </div>
406
407
408</div>
409
410</div><!--end widget-span -->
411</div><!--end row-->
412</div><!--end row-wrapper -->
413
414</div><!--end widget-span -->
415</div><!--end row-->
416</div><!--end row-wrapper -->
417
418<div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section body_dnd_area-row-1-hidden">
419<div class="row-fluid ">
420<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12">
421
422<div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row">
423<div class="row-fluid ">
424<div class="span12 widget-span widget-type-custom_widget widget_1781803470762-hidden dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
425<div id="hs_cos_wrapper_widget_1781803470762" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="left-image-text-module dark_text_bg enable_top_border_radius">
426  <div class="container">
427    <div class="row-fluid">
428      
429      <div class="span5">
430          <div>
431            <h2>The rules of B2B growth have changed. Buying committees are bigger, decisions are slower, and the content strategies that built pipeline three years ago are generating noise.</h2>
432          </div>
433      </div>
434      
435      
436        <div class="span7">
437          <div>
438            <p>Buyers are making decisions earlier, in channels brands can’t see, based on voices they trust. By the time a prospect announces themselves, the shortlist is already formed and the businesses on it earned their place long before the RFP landed.</p>
439<p>Trust has moved from an abstract brand value to a hard commercial metric that can be operationalised. It determines whether your brand cuts through or disappears into the noise, drives deal velocity and shapes whether the best talent chooses you. The organisations building a measurable system for it will outgrow the ones that don’t.</p>
440          </div>
441        </div>
442      
443      
444    </div>
445  </div>
446</div></div>
447
448</div><!--end widget-span -->
449</div><!--end row-->
450</div><!--end row-wrapper -->
451
452</div><!--end widget-span -->
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456<div class="row-fluid-wrapper row-depth-1 row-number-5 body_dnd_area-row-2-hidden dnd-section">
457<div class="row-fluid ">
458<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12">
459
460<div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row">
461<div class="row-fluid ">
462<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
463<div id="hs_cos_wrapper_widget_1782341350730" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="five-column-module">
464  <div class="container">
465    <div class="row-fluid">
466      <div class="span12">
467        <h2>
468          Five shifts are making this more <span>urgent</span> than ever.
469        </h2>
470      </div>
471    </div>
472    <div class="row-fluid">
473      
474      <div class="span2">
475        
476          <h4>
477            Resilient revenue is now a board-level imperative.
478          </h4>
479        
480        
481          <div>
482            <p>Boards are demanding predictable, margin-quality resilient revenue. Those delivering it have built trust as a system connecting their employees influence to commercial outcomes.</p>
483          </div>
484        
485      </div>
486      
487      <div class="span2">
488        
489          <h4>
490            Brand visibility and revenue accountability are colliding.
491          </h4>
492        
493        
494          <div>
495            <p>CMOs must build brand authority and deliver pipeline with less budget. The ones finding a way through are activating the organic reach and authentic voices already inside their business.</p>
496          </div>
497        
498      </div>
499      
500      <div class="span2">
501        
502          <h4>
503            The purchase decision is made before you know it.
504          </h4>
505        
506        
507          <div>
508            <p>Buyers complete 60–70% of their decision before contacting a vendor. By the time they reach out, the shortlist is already formed and the businesses on it got there through their people, not their ads.</p>
509          </div>
510        
511      </div>
512      
513      <div class="span2">
514        
515          <h4>
516            Hiring and workforce readiness is a strategic risk.
517          </h4>
518        
519        
520          <div>
521            <p>Talent pipelines built on reactive hiring are too slow and too expensive. The organisations winning on talent have people who are visible, trusted and proud to say so.</p>
522          </div>
523        
524      </div>
525      
526      <div class="span2">
527        
528          <h4>
529            AI has created a trust deficit.
530          </h4>
531        
532        
533          <div>
534            <p>Buyers are drowning in professional-looking content that means nothing. Looking for authenticity, they’re actively seeking signals that a real expert is behind the words.</p>
535          </div>
536        
537      </div>
538      
539    </div>
540  </div>
541</div></div>
542
543</div><!--end widget-span -->
544</div><!--end row-->
545</div><!--end row-wrapper -->
546
547</div><!--end widget-span -->
548</div><!--end row-->
549</div><!--end row-wrapper -->
550
551<div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-section body_dnd_area-row-3-hidden">
552<div class="row-fluid ">
553<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12">
554
555<div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row">
556<div class="row-fluid ">
557<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
558<div id="hs_cos_wrapper_module_17842145903195" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="four-column-card-module">
559  <div class="container">
560    
561    
562      <div class="row-fluid">
563        <div class="span12">
564          <h2>
565            What unlocking your <span>human</span> edge delivers.
566          </h2>
567        </div>
568      </div>
569    
570    
571    <div class="row-fluid">
572      
573      <div class="span3">
574        <div class="card-box">
575          
576          <h2>
577            Trust as a Growth Driver.
578          </h2>
579          
580          
581          <div>
582            <p>In competitive markets, trust drives performance. Tribal Impact turns employee credibility into systems accelerating deals, deepening relationships, reducing churn. The result: a resilient growth engine.</p>
583          </div>
584          
585        </div>
586      </div>
587      
588      <div class="span3">
589        <div class="card-box">
590          
591          <h2>
592            Your Most Powerful Channel.
593          </h2>
594          
595          
596          <div>
597            <p>
597Balancing brand and revenue as costs rise and AI floods channels. Tribal Impact activates employee expertise as always-on channel. The result: brand visibility and reach</p>
598          </div>
599          
600        </div>
601      </div>
602      
603      <div class="span3">
604        <div class="card-box">
605          
606          <h2>
607            Win Faster, Keep Longer.
608          </h2>
609          
610          
611          <div>
612            <p>B2B deals complex committees; winners build relationships. Tribal Impact drives upstream influence via employee content. The result: faster deals, stronger retention, expanding relationships.</p>
613          </div>
614          
615        </div>
616      </div>
617      
618      <div class="span3">
619        <div class="card-box">
620          
621          <h2>
622            Attract and Retain Talent.
623          </h2>
624          
625          
626          <div>
627            <p>Programmes skills, visibility and confidence; valued people perform better. Tribal Impact designs advocacy for individuals and business. The result: higher retention, stronger culture, talent attraction.</p>
628          </div>
629          
630        </div>
631      </div>
632      
633    </div>
634  </div>
635</div></div>
636
637</div><!--end widget-span -->
638</div><!--end row-->
639</div><!--end row-wrapper -->
640
641</div><!--end widget-span -->
642</div><!--end row-->
643</div><!--end row-wrapper -->
644
645<div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-section">
646<div class="row-fluid ">
647<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12">
648
649<div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row">
650<div class="row-fluid ">
651<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
652<div id="hs_cos_wrapper_widget_1782980178186" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="nt_two_col_gradient">
653  <div class="container">
654    <div class="row-fluid">
655      <div class="span3">
656        
657          <p>
658            By the time a buyer contacts you, the decision is already made by
659          </p>
660        
661        
662          <h2>
663            70%
664          </h2>
665        
666      </div>
667      <div class="span9">
668        
669          <h2>
670            The underleveraged asset to tackle these shifts is sitting inside your business.
671          </h2>
672        
673        
674          <div>
675            <p>Most organisations have no system for unlocking it. The potential sits dormant while budget flows to channels that perform worse and cost more. That’s the gap and it’s exactly where we operate.</p>
676<p>Tribal Impact exists to build employee advocacy and influence systems that turns human credibility into commercial advantage: across sales, marketing and talent. Systematically, measurably, and in a way that compounds over time.</p>
677          </div>
678        
679      </div>
680    </div>
681  </div>
682</div></div>
683
684</div><!--end widget-span -->
685</div><!--end row-->
686</div><!--end row-wrapper -->
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691
692<div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-section">
693<div class="row-fluid ">
694<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12">
695
696<div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row">
697<div class="row-fluid ">
698<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
699<div id="hs_cos_wrapper_widget_1783019598806" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
700
701
702<div class="nt_card_sliders">
703  <div class="container">
704    
705      <div class="row-fluid">
706        <div class="span12">
707          <h2>From the <span>human</span> edge</h2>
708        </div>
709      </div>
710    
711
712    <div class="nt_card_sliders_slide">
713
714      
715        <div class="nt_card_slide">
716          <div class="nt_card" style="background-image:url(https://www.tribalimpact.com/hubfs/Assets%20TI/ss_01.jpg);">
717            <section>
718              
719                
720                
721                  
722                
723                 
724                <img src="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png" alt="white_logo" loading="lazy" width="261" height="120" style="max-width: 100%; height: auto;" srcset="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=131&amp;height=60&amp;name=white_logo.png 131w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png 261w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=392&amp;height=180&amp;name=white_logo.png 392w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=522&amp;height=240&amp;name=white_logo.png 522w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=653&amp;height=300&amp;name=white_logo.png 653w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=783&amp;height=360&amp;
724name=white_logo.png 783w" sizes="(max-width: 261px) 100vw, 261px">
725              
726            </section>
727            <section>
728              
729                <h2>Does executive LinkedIn presence really drive sales?</h2>
730              
731              
732                <p>Still questioning the ROI? <br>Active executive presence on LinkedIn directly influences win rates, deal size, and pipeline growth.</p>
733              
734              
735                <div>
736                  
737                  
738                  <a href="https://www.tribalimpact.com/blog/does-executive-linkedin-presence-really-drive-sales">
739                    Read More &gt;
740                  </a>
741                </div>
742              
743            </section>
744          </div>
745        </div>
746      
747        <div class="nt_card_slide">
748          <div class="nt_card" style="background-image:url(https://www.tribalimpact.com/hubfs/Assets%20TI/ss_02.jpg);">
749            <section>
750              
751                
752                
753                  
754                
755                 
756                <img src="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png" alt="white_logo" loading="lazy" width="261" height="120" style="max-width: 100%; height: auto;" srcset="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=131&amp;height=60&amp;name=white_logo.png 131w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png 261w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=392&amp;height=180&amp;name=white_logo.png 392w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=522&amp;height=240&amp;name=white_logo.png 522w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=653&amp;height=300&amp;name=white_logo.png 653w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=783&amp;height=360&amp;name=white_logo.png 783w" sizes="(max-width: 261px) 100vw, 261px">
757              
758            </section>
759            <section>
760              
761                <h2>How to boost employee advocacy and social selling with AI?</h2>
762              
763              
764                <p>Your competitors are already using AI to scale advocacy and accelerate social selling. Here's exactly how they're doing it.</p>
765              
766              
767                <div>
768                  
769                  
770                  <a href="https://www.tribalimpact.com/blog/how-to-boost-employee-advocacy-and-social-selling-with-ai">
771                    Read More &gt;
772                  </a>
773                </div>
774              
775            </section>
776          </div>
777        </div>
778      
779        <div class="nt_card_slide">
780          <div class="nt_card" style="background-image:url(https://www.tribalimpact.com/hubfs/Assets%20TI/ss_03.jpg);">
781            <section>
782              
783                
784                
785                  
786                
787                 
788                <img src="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png" alt="white_logo" loading="lazy" width="261" height="120" style="max-width: 100%; height: auto;" srcset="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=131&amp;height=60&amp;name=white_logo.png 131w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png 261w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=392&amp;height=180&amp;name=white_logo.png 392w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=522&amp;height=240&amp;name=white_logo.png 522w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=653&amp;height=300&amp;name=white_logo.png 653w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=783&amp;height=360&amp;name=white_logo.png 783w" sizes="(max-width: 261px) 100vw, 261px">
789              
790            </section>
791            <section>
792              
793                <h2>How Panasonic TOUGHBOOK turned into pipelines</h2>
794              
795              
796                <p>See how Panasonic TOUGHBOOK used social selling to get into the right conversations, faster.</p>
797              
798              
799                <div>
800                  
801                  
802                  <a href="https://www.tribalimpact.com/blog/how-panasonic-toughbook-tur
802ned-purpose-into-pipeline-through-social-selling">
803                    Read More &gt;
804                  </a>
805                </div>
806              
807            </section>
808          </div>
809        </div>
810      
811        <div class="nt_card_slide">
812          <div class="nt_card" style="background-image:url(https://www.tribalimpact.com/hubfs/Assets%20TI/ss_01.jpg);">
813            <section>
814              
815                
816                
817                  
818                
819                 
820                <img src="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png" alt="white_logo" loading="lazy" width="261" height="120" style="max-width: 100%; height: auto;" srcset="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=131&amp;height=60&amp;name=white_logo.png 131w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png 261w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=392&amp;height=180&amp;name=white_logo.png 392w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=522&amp;height=240&amp;name=white_logo.png 522w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=653&amp;height=300&amp;name=white_logo.png 653w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=783&amp;height=360&amp;name=white_logo.png 783w" sizes="(max-width: 261px) 100vw, 261px">
821              
822            </section>
823            <section>
824              
825                <h2>Does executive LinkedIn presence really drive sales?</h2>
826              
827              
828                <p>Still questioning the ROI? <br>Active executive presence on LinkedIn directly influences win rates, deal size, and pipeline growth.</p>
829              
830              
831                <div>
832                  
833                  
834                  <a href="https://www.tribalimpact.com/blog/does-executive-linkedin-presence-really-drive-sales">
835                    Read More &gt;
836                  </a>
837                </div>
838              
839            </section>
840          </div>
841        </div>
842      
843        <div class="nt_card_slide">
844          <div class="nt_card" style="background-image:url(https://www.tribalimpact.com/hubfs/Assets%20TI/ss_02.jpg);">
845            <section>
846              
847                
848                
849                  
850                
851                 
852                <img src="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png" alt="white_logo" loading="lazy" width="261" height="120" style="max-width: 100%; height: auto;" srcset="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=131&amp;height=60&amp;name=white_logo.png 131w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png 261w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=392&amp;height=180&amp;name=white_logo.png 392w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=522&amp;height=240&amp;name=white_logo.png 522w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=653&amp;height=300&amp;name=white_logo.png 653w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=783&amp;height=360&amp;name=white_logo.png 783w" sizes="(max-width: 261px) 100vw, 261px">
853              
854            </section>
855            <section>
856              
857                <h2>How to boost employee advocacy and social selling with AI?</h2>
858              
859              
860                <p>Your competitors are already using AI to scale advocacy and accelerate social selling. Here's exactly how they're doing it.</p>
861              
862              
863                <div>
864                  
865                  
866                  <a href="https://www.tribalimpact.com/blog/how-to-boost-employee-advocacy-and-social-selling-with-ai">
867                    Read More &gt;
868                  </a>
869                </div>
870              
871            </section>
872          </div>
873        </div>
874      
875        <div class="nt_card_slide">
876          <div class="nt_card" style="background-image:url(https://www.tribalimpact.com/hubfs/Assets%20TI/ss_03.jpg);">
877            <section>
878              
879                
880                
881                  
882                
883                 
884                <img src="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png" alt="white_logo" loading="lazy" width="261" height="120" style="max-width: 100%; height: auto;" srcset="https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=131&amp;height=60&amp;name=white_logo.png 131w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=261&amp;height=120&amp;name=white_logo.png 261w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=392&amp;height=180&amp;name=white_logo.png 392w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=522&amp;height=240&amp;name=white_logo.png 522w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=653&amp;height=300&amp;name=white_logo.png 653w, https://www.tribalimpact.com/hs-fs/hubfs/Assets%20TI/white_logo.png?width=783&amp;height=360&amp;
884name=white_logo.png 783w" sizes="(max-width: 261px) 100vw, 261px">
885              
886            </section>
887            <section>
888              
889                <h2>How Panasonic TOUGHBOOK turned into pipelines</h2>
890              
891              
892                <p>See how Panasonic TOUGHBOOK used social selling to get into the right conversations, faster.</p>
893              
894              
895                <div>
896                  
897                  
898                  <a href="https://www.tribalimpact.com/blog/how-panasonic-toughbook-turned-purpose-into-pipeline-through-social-selling">
899                    Read More &gt;
900                  </a>
901                </div>
902              
903            </section>
904          </div>
905        </div>
906      
907
908    </div>
909
910    
911      <div class="row-fluid">
912        <div class="span12" style="text-align: center;">
913          
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915          <a href="https://www.tribalimpact.com/blog">
916            Explore our thinking
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1023            <p>
1023Tribal Impact is the proven B2B trust consultancy that turns the influence of your people into a measurable data driven growth engine.</p>
1024<p>Tribal Impact Ltd.<br>Langstone Gate,<br>Solent Rd, Havant<br>PO9 1TR</p>
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1075            <a href="https://www.greatplacetowork.co.uk/certified-company/1575431">
1076              
1077                <img src="https://www.tribalimpact.com/hubfs/Assets%20TI/Tribal%20Impact%20Great%20Place%20To%20Work%20Badge%202026.png" alt="Tribal Impact Great Place To Work Badge 2026" style="max-width: 100%; height: auto;">
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1082        <div class="span3 desktop-view">
1083          <h2>
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1114            © 2026 All Rights Reserved
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1120  <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.tribalimpact.com/terms/privacy-policy" role="menuitem" target="_self">Privacy Policy</a></li>
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