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Courtesy of DesignScene\",{\"_26\":509},{\"_26\":508},{\"_26\":507},\"superscript\",\"italic\",\"bold\",[512,513],\"The evening featured a live DJ from the DesignScene team, food and drinks by Gaiama, a live calligrapher creating personalized notebook illustrations, limited-edition Cannes Heroes Club pins, and keepsake notebooks for guests. Attendees also stepped into the Afterglow Studio to record their favorite Cannes moments and thoughts on the future of experiential marketing, creating a collection of conversations that extended beyond the festival itself. \",{\"_26\":509},{\"_26\":507},\"textAlign\",\"left\",{\"_514\":515},[518],{\"_26\":129,\"_496\":519},{\"_514\":515,\"_520\":521,\"_522\":523,\"_117\":-5,\"_524\":525},\"src\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt0e04e64b50789498/6a4821363cc4ed4995ef34a3/All_footage_in_9x16.02_04_25_00.Still082.jpg\",\"alt\",\"All_footage_in_9x16.02_04_25_00.Still082.jpg\",\"style\",{\"_526\":110}
136,\"float\",{\"_514\":515},[529,530,531,532],{\"_26\":163,\"_501\":554,\"_163\":555},{\"_26\":163,\"_501\":541,\"_163\":542},{\"_26\":163,\"_501\":537,\"_163\":538},{\"_26\":163,\"_501\":533,\"_163\":503},[534,535,536],{\"_26\":509},{\"_26\":508},{\"_26\":507},[539,540],\" in collaboration with PayPal Ads at the PayPal Ads Pâtisserie, the end-of-week gathering brought together event professionals, marketers, and creative teams to celebrate the workâand the peopleâthat made the festival happen. The space was reimagined for the occasion with custom illustrations created by DesignScene's in-house artist. \",{\"_26\":509},{\"_26\":507},[543,544,545],\"DesignScene\",{\"_26\":546,\"_496\":547},{\"_26\":509},{\"_26\":507},\"link\",{\"_548\":549,\"_550\":551,\"_552\":-5,\"_553\":-5},\"href\",\"https://www.designscene.com/\",\"target\",\"_blank\",\"rel\",\"class\",[556,557],\"Rather than another networking reception, Afterglow was created as a thank-you to the people behind Cannes Lions' activations. Hosted by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[560],{\"_26\":129,\"_496\":561},{\"_514\":515,\"_520\":562,\"_522\":563,\"_117\":-5,\"_524\":564},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt317a5822c7d14052/6a482127a7759510e3642cca/Afterglow_Studio_2.png\",\"Afterglow_Studio_2.png\",{\"_526\":110},{\"_514\":515,\"_571\":572},[567],{\"_26\":163,\"_501\":568,\"_163\":569},[570],\"Afterglow by DesignScene x PayPal Ads\",{\"_26\":509},\"level\",2,{\"_514\":515},[575,576,577,578],{\"_26\":163,\"_501\":595,\"_163\":596},{\"_26\":163,\"_501\":588,\"_163\":589},{\"_26\":163,\"_501\":584,\"_163\":585},{\"_26\":163,\"_501\":579,\"_163\":580},[581,582,583],\"Photo: Courtesy of PubMatic\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[586,587],\", vice president of global events and experiences at PubMatic. âThis apartment gave us the ideal home base for all three. ⦠The mix of private meeting rooms, shaded terraces, and space for informal conversations made it the perfect setting.â \",{\"_26\":509},{\"_26\":507},[590,591,592],\"Jana Friedman\",{\"_26\":546,\"_496\":593},{\"_26\":509},{\"_26\":507},{\"_548\":594,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/janafriedman/\",[597,598],\"âFor PubMatic, Cannes serves three key purposes: strengthening client and partner relationships, engaging with prospective customers, and advancing thought leadership,â said \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[601],{\"_26\":129,\"_496\":602},{\"_514\":515,\"_520\":603,\"_522\":604,\"_117\":-5,\"_524\":605},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt7c5d5160aeb84848/6a4820dde36958488c040b79/IMG_0172.jpg\",\"IMG_0172.jpg\",{\"_526\":110},{\"_514\":515},[608,609],{\"_26\":163,\"_501\":614,\"_163\":615},{\"_26\":163,\"_501\":610,\"_163\":580},[611,612,613],{\"_26\":509},{\"_26\":508},{\"_26\":507},[616,617],\"PubMatic's Cartier Rooftop Suite served as a gathering place for advertisers, agencies, publishers, and technology leaders throughout the week. Alongside executive meetings and networking, the venue hosted curated programming including \\\"Breakfast with Untapped Growth \u0026 PubMatic: Powering the Agency of the Future\\\" and an invitation-only panel with NVIDIA on the future of live sports, all set against panoramic views of Cannes. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[620],{\"_26\":129,\"_496\":621},{\"_514\":515,\"_520\":622,\"_522\":623,\"_117\":-5,\"_524\":624},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt08942cb6c9452962/6a4820cf74904e5891379b53/IMG_0063.jpg\",\"IMG_0063.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[627],{\"_26\":163,\"_501\":628,\"_163\":629},[630],\"PubMatic's Cartier Rooftop Suite\",{\"_26\":509},{\"_514\":515},[633,634],{\"_26\":163,\"_501\":640,\"_163\":641},{\"_26\":163,\"_501\":635,\"_163\":636},[637,638,639],\"Photo: Courtesy of Cymbiotika\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[642,643],\"Cymbiotika also extended its presence across the festival through Wellness Oasis x LinkedIn at the Carlton, where it served supplement-infused mocktails and hosted product sampling, as well as OBB's invite-only \\\"100 Most Influential People\\\" yacht party, where the brand was incorporated into custom mocktails, gelato, and elevated food-and-beverage experiences. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[646],{\"_26\":129,\"_496\":647},{\"_514\":515,\"_520\":648,\"_522\":649,\"_117\":-5,\"_524\":650},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltf385e73b6895d011/6a48208ba77595fafe642cc6/Screenshot_2026-07-03_at_1.49.37_PM.png\",\"Screenshot_2026-07-03_at_1.49.37_PM.png\",{\"_526\":110}
136,{\"_514\":515},[653,654],{\"_26\":163,\"_501\":659,\"_163\":660},{\"_26\":163,\"_501\":655,\"_163\":636},[656,657,658],{\"_26\":509},{\"_26\":508},{\"_26\":507},[661,662],\"Within the CÃROC Athletic Club, natural and organic supplement company Cymbiotika created a branded wellness experience featuring a custom frozen lemonade cart serving supplement-infused Frozen Immunity Lemonade and Frozen Energy Pink Lemonade. The activation also included co-branded merchandise and VIP gifting throughout the week. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[665],{\"_26\":129,\"_496\":666},{\"_514\":515,\"_520\":667,\"_522\":668,\"_117\":-5,\"_524\":669},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt671613a8341b449a/6a48207726b14e6acbb56624/Screenshot_2026-07-03_at_1.49.46_PM.png\",\"Screenshot_2026-07-03_at_1.49.46_PM.png\",{\"_526\":110},{\"_514\":515,\"_571\":572},[672],{\"_26\":163,\"_501\":673,\"_163\":674},[675],\"Cymbiotikaâs Activations\",{\"_26\":509},{\"_514\":515},[678,679,680,681],{\"_26\":163,\"_501\":698,\"_163\":699},{\"_26\":163,\"_501\":691,\"_163\":692},{\"_26\":163,\"_501\":687,\"_163\":688},{\"_26\":163,\"_501\":682,\"_163\":683},[684,685,686],\"Photo: Courtesy of CÃROC\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[689,690],\" (co-founder, Coltrane Curtis) to produce the Cîroc Athletic Club in Cannes. \",{\"_26\":509},{\"_26\":507},[693,694,695],\"Team Epiphany\",{\"_26\":546,\"_496\":696},{\"_26\":509},{\"_26\":507},{\"_548\":697,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.instagram.com/teamepiphany/?hl=en\",[700,701],\"Open by appointment throughout the festival, the activation featured thoughtfully designed gathering spaces and premium daytime experiences that reflected CÃROC's take on elevated leisure and celebration. Cîroc partnered with \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[704],{\"_26\":129,\"_496\":705},{\"_514\":515,\"_520\":706,\"_522\":707,\"_117\":-5,\"_524\":708},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt2668b5b48af0ad73/6a482032b7e2493b79e8aef0/1G8A9319.jpg\",\"1G8A9319.jpg\",{\"_526\":110},{\"_514\":515},[711,712],{\"_26\":163,\"_501\":717,\"_163\":718},{\"_26\":163,\"_501\":713,\"_163\":683},[714,715,716],{\"_26\":509},{\"_26\":508},{\"_26\":507},[719,720],\"Set at Château de la Croix des Gardes, the CÃROC Athletic Club transformed the estate into a daytime destination inspired by modern luxury and the French Riviera. Guests explored a mix of sport, wellness, hospitality, and entertainment through curated programming, signature cocktails, and immersive brand experiences. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[723],{\"_26\":129,\"_496\":724},{\"_514\":515,\"_520\":725,\"_522\":726,\"_117\":-5,\"_524\":727},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte66b43967876a2e1/6a48202282c58ce2ed769158/1G8A8969.jpg\",\"1G8A8969.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[730],{\"_26\":163,\"_501\":731,\"_163\":732},[733],\"CÃROC Athletic Club\",{\"_26\":509},{\"_514\":515},[736,737,738,739],{\"_26\":163,\"_501\":756,\"_163\":757},{\"_26\":163,\"_501\":749,\"_163\":750},{\"_26\":163,\"_501\":745,\"_163\":746},{\"_26\":163,\"_501\":740,\"_163\":741},[742,743,744],\"Photo: Courtesy of Turnkey\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[747,748],\" led all other experiential elements. \",{\"_26\":509},{\"_26\":507},[751,752,753],\"Turnkey\",{\"_26\":546,\"_496\":754},{\"_26\":509},{\"_26\":507},{\"_548\":755,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://goturnkey.com/\",[758,759],\"AI-powered marketing platform StackAdapt created a dedicated meeting space that reflected the brand's minimalist yet bold identity. Located just off the Croisette, the activation featured branded juices and a hospitality station, creating a welcoming environment where clients and partners could meet, relax, and connect. StackAdapt managed creative in-house, while \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[762],{\"_26\":129,\"_496\":763},{\"_514\":515,\"_520\":764,\"_522\":765,\"_117\":-5,\"_524\":766},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte37a415d6eb9f517/6a481ffcbe4bf69da56be581/Mon22-StackAdapt45-L26_HD-10.jpg\",\"Mon22-StackAdapt45-L26_HD-10.jpg\",{\"_526\":110}
136,{\"_514\":515,\"_571\":572},[769],{\"_26\":163,\"_501\":770,\"_163\":771},[772],\"StackAdaptâs Meeting Space\",{\"_26\":509},{\"_514\":515},[775,776,777,778],{\"_26\":163,\"_501\":792,\"_163\":793},{\"_26\":163,\"_501\":787,\"_163\":542},{\"_26\":163,\"_501\":783,\"_163\":784},{\"_26\":163,\"_501\":779,\"_163\":503},[780,781,782],{\"_26\":509},{\"_26\":508},{\"_26\":507},[785,786],\", the Taboola apartment offered a clean, contemporary setting for meetings, conversations, and client engagement throughout Cannes Lions. Relaxed seating areas and understated hospitality created a comfortable environment for both scheduled appointments and informal catch-ups. Rather than relying on bold branding, the apartment incorporated subtle design details that reflected Taboola's role in content discovery while keeping the focus on meaningful conversations. \",{\"_26\":509},{\"_26\":507},[788,789,790],{\"_26\":546,\"_496\":791},{\"_26\":509},{\"_26\":507},{\"_548\":549,\"_550\":551,\"_552\":-5,\"_553\":-5},[794,795],\"Designed and produced by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[798],{\"_26\":129,\"_496\":799},{\"_514\":515,\"_520\":800,\"_522\":801,\"_117\":-5,\"_524\":802},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltec1e079909ecc7f3/6a481fd2e4c40e4e872aa403/Taboola_1.png\",\"Taboola_1.png\",{\"_526\":110},{\"_514\":515,\"_571\":572},[805],{\"_26\":163,\"_501\":806,\"_163\":807},[808],\"Taboola Apartment\",{\"_26\":509},{\"_514\":515},[811,812],{\"_26\":163,\"_501\":818,\"_163\":819},{\"_26\":163,\"_501\":813,\"_163\":814},[815,816,817],\"Photo: Courtesy of Havas\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[820,821],\"Each slot machine result was transformed into a cinematic hero film and expanded into a full campaign across multiple formats in minutes. In a final personalized twist, attendees could see their own portrait incorporated into the creative and leave with a custom-printed magazine ad, offering a live demonstration of AI-powered content production at scale. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[824],{\"_26\":129,\"_496\":825},{\"_514\":515,\"_520\":826,\"_522\":827,\"_117\":-5,\"_524\":828},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltc0089d19d3941afc/6a481fad740ba43af0460b53/ALLIN10.png\",\"ALLIN10.png\",{\"_526\":110},{\"_514\":515},[831,832],{\"_26\":163,\"_501\":837,\"_163\":838},{\"_26\":163,\"_501\":833,\"_163\":814},[834,835,836],{\"_26\":509},{\"_26\":508},{\"_26\":507},[839,840],\"At the Havas Café, Prose on Pixels (POP) partnered with Casino Barrière for ALL IN, an interactive activation designed to demonstrate how a single creative concept can be adapted across audiences, formats, and markets using Vermeer.ai, Havas' proprietary generative AI platform. Visitors spun a customized slot machine featuring combinations of locations, characters, and games, generating one of 800 possible scenarios. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[843],{\"_26\":129,\"_496\":844},{\"_514\":515,\"_520\":845,\"_522\":846,\"_117\":-5,\"_524\":847},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltf583f31d53f346ff/6a481f98588d5179726901bc/ALLIN9.png\",\"ALLIN9.png\",{\"_526\":110},{\"_514\":515,\"_571\":572},[850],{\"_26\":163,\"_501\":851,\"_163\":852},[853],\"Prose on Pixelsâ ALL IN\",{\"_26\":509},{\"_514\":515},[856,857,858,859],{\"_26\":163,\"_501\":873,\"_163\":874},{\"_26\":163,\"_501\":868,\"_163\":750},{\"_26\":163,\"_501\":864,\"_163\":865},{\"_26\":163,\"_501\":860,\"_163\":741},[861,862,863],{\"_26\":509},{\"_26\":508},{\"_26\":507},[866,867],\" leading the design and execution. \",{\"_26\":509},{\"_26\":507},[869,870,871],{\"_26\":546,\"_496\":872},{\"_26\":509},{\"_26\":507},{\"_548\":755,\"_550\":551,\"_552\":-5,\"_553\":-5},[875,876],\"The activation featured immersive experiences and happy hours throughout the week, with experiential agency \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[879],{\"_26\":129,\"_496\":880},{\"_514\":515,\"_520\":881,\"_522\":882,\"_117\":-5,\"_524\":883},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltfa62c8287a26647e/6a481f69018db657884485a1/Mon22
136-Videoamp-L26_Web-37.jpg\",\"Mon22-Videoamp-L26_Web-37.jpg\",{\"_526\":110},{\"_514\":515},[886,887],{\"_26\":163,\"_501\":892,\"_163\":893},{\"_26\":163,\"_501\":888,\"_163\":741},[889,890,891],{\"_26\":509},{\"_26\":508},{\"_26\":507},[894,895],\"VideoAmp brought its \\\"Sea Change\\\" theme to Cannes, using the activation to explore the industry's evolution from fragmentation to flow in data and media measurement. Hosted in a two-room penthouse overlooking Cannes and the festival, the space was designed to encourage conversation and connection. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[898],{\"_26\":129,\"_496\":899},{\"_514\":515,\"_520\":900,\"_522\":901,\"_117\":-5,\"_524\":902},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte098473e0f878b70/6a481f5ab36d0584c8c51f79/Mon22-Videoamp-L26_Web-50.jpg\",\"Mon22-Videoamp-L26_Web-50.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[905],{\"_26\":163,\"_501\":906,\"_163\":907},[908],\"VideoAmpâs Penthouse\",{\"_26\":509},{\"_514\":515},[911,912],{\"_26\":163,\"_501\":918,\"_163\":919},{\"_26\":163,\"_501\":913,\"_163\":914},[915,916,917],\"Photo: Courtesy of Infillion\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[920,921],\"The venue hosted dozens of conversations with leaders from companies including Uber Advertising, IAB, Digitas, Expedia Group, PayPal, and CVS Media Exchange, alongside celebrations including the annual \\\"Yes, We Cannes\\\" party and the second annual Supernova PRIDE Festival. The space also served as the launchpad for new research from the 4As and The Harris Poll on consumer attitudes toward AI in advertising, as well as the debut of Rico's Tacos, a social-first retail media series from P\u0026G, Albertsons Media Collective, and actor Carlos Ponce. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[924],{\"_26\":129,\"_496\":925},{\"_514\":515,\"_520\":926,\"_522\":927,\"_117\":-5,\"_524\":928},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltb17da7d7cf35e638/6a481f30b67cc3f00750f7eb/JUL01816.jpeg\",\"JUL01816.jpeg\",{\"_526\":110},{\"_514\":515},[931,932],{\"_26\":163,\"_501\":937,\"_163\":938},{\"_26\":163,\"_501\":933,\"_163\":914},[934,935,936],{\"_26\":509},{\"_26\":508},{\"_26\":507},[939,940],\"For the fifth year, Infillion transformed the Mondrian garden along the Croisette into Infillion Café, a Riviera-inspired destination featuring a tented main stage, an open-air café with bistro tables and parasols, private meeting cabanas, and an on-site video studio for executive interviews. A large LED screen overlooking the Croisette showcased the day's programming, drawing festival attendees into the space throughout the week. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[943],{\"_26\":129,\"_496\":944},{\"_514\":515,\"_520\":945,\"_522\":946,\"_117\":-5,\"_524\":947},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt05a666185c42510f/6a481f113f1c1f619bb89a41/JUL01788.jpeg\",\"JUL01788.jpeg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[950],{\"_26\":163,\"_501\":951,\"_163\":952},[953],\"Infillion Café\",{\"_26\":509},{\"_514\":515},[956,957],{\"_26\":163,\"_501\":963,\"_163\":964},{\"_26\":163,\"_501\":958,\"_163\":959},[960,961,962],\"Photo: Liam Simmons Photo\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[965,966],\"Programming included Culture Corner, Signal/Noise, Cannes We Have Your Attention?, the Truth Be Told Roundtable, and the ongoing \\\"Cannes-versations\\\" street-style interview series hosted by Mike Richter and Stefanie Beach, alongside happy hours and hosted gatherings designed to keep conversations going throughout the week. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[969],{\"_26\":129,\"_496\":970},{\"_514\":515,\"_520\":971,\"_522\":972,\"_117\":-5,\"_524\":973},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt8ae2ea3aa2e659ad/6a481ee3f3e50e8ca37e5be7/UP_-_Rushes_Day_3-7.jpg\",\"UP_-_Rushes_Day_3-7.jpg\",{\"_526\":110},{\"_514\":515},[976,977,978,979,980,981],{\"_26\":163,\"_501\":1008,\"_163\":1009},{\"_26\":163,\"_501\":1001,\"_163\":1002},{\"_26\":163,\"_501\":997,\"_163\":998},{\"_26\":163,\"_501\":990,\"_163\":991},{\"_26\":163,\"_501\":986,\"_163\":987},{\"_26\":163,\"_501\":982,\"_163\":959},[983,984,985],{\"_26\":509},{\"_26\":508},{\"_26\":507},[988,989],\", the pavilion hosted three days of programming exploring culture, media, AI, and the future of brand connection. \",{\"_26\":509},{\"_26\":507},[992,993,994],\"Super Great Fantastic\",{\"_26\":546,\"_496\":995},{\"_26\":509},{\"_26\":507},{\"_548\":996,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.supergreatfantastic.life/\",[999,1000],\" Pavilion served as a gathering place throughout Cannes Lions for c
136onversations, networking, and a break from the festival bustle. Produced by \",{\"_26\":509},{\"_26\":507},[1003,1004,1005],\"Unplugged Collective\",{\"_26\":546,\"_496\":1006},{\"_26\":509},{\"_26\":507},{\"_548\":1007,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.unpluggedcollective.com/\",[1010,1011],\"Located on the Croisette next to the Hôtel Martinez, the \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1014],{\"_26\":129,\"_496\":1015},{\"_514\":515,\"_520\":1016,\"_522\":1017,\"_117\":-5,\"_524\":1018},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt66d262a17c9ff13a/6a481ed6d03188d0fdd27c25/UP_-_PT2-11.jpg\",\"UP_-_PT2-11.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1021],{\"_26\":163,\"_501\":1022,\"_163\":1023},[1024],\"Unplugged Collective Pavilion\",{\"_26\":509},{\"_514\":515},[1027,1028,1029,1030],{\"_26\":163,\"_501\":1047,\"_163\":1048},{\"_26\":163,\"_501\":1040,\"_163\":1041},{\"_26\":163,\"_501\":1036,\"_163\":1037},{\"_26\":163,\"_501\":1031,\"_163\":1032},[1033,1034,1035],\"Photo: Dorothy Hong for HarbourView Equity Partners\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1038,1039],\", featuring performances by Babyface, Finn Askew, Sasha Keable, Elmiene, Floetry, Wyclef Jean Carnival, Chaka Khan, Jadakiss, Fat Joe, and a surprise appearance by DJ Pee .Wee (Anderson .Paak). \",{\"_26\":509},{\"_26\":507},[1042,1043,1044],\"Captivate Productions\",{\"_26\":546,\"_496\":1045},{\"_26\":509},{\"_26\":507},{\"_548\":1046,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.thecaptivategroup.com/\",[1049,1050],\"Each evening concluded with HarbourView's \\\"Las' Set\\\" concert series, produced by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1053],{\"_26\":129,\"_496\":1054},{\"_514\":515,\"_520\":1055,\"_522\":1056,\"_117\":-5,\"_524\":1057},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt72d58b036139ad5c/6a481e79e48250ec79dd8c64/Chaka_Khan.jpg\",\"Chaka_Khan.jpg\",{\"_526\":110},{\"_514\":515},[1060,1061,1062,1063,1064],{\"_26\":163,\"_501\":1084,\"_163\":1085},{\"_26\":163,\"_501\":1078,\"_163\":692},{\"_26\":163,\"_501\":1073,\"_163\":1074},{\"_26\":163,\"_501\":1069,\"_163\":1070},{\"_26\":163,\"_501\":1065,\"_163\":1032},[1066,1067,1068],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1071,1072],\"produced the overall event (outside of the performances) and handled fabrication. \",{\"_26\":509},{\"_26\":507},[1075,1076,1077],\" \",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1079,1080,1081],{\"_26\":546,\"_496\":1082},{\"_26\":509},{\"_26\":507},{\"_548\":1083,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.teamepiphany.com/\",[1086,1087],\"HarbourView Equity Partners returned to Cannes Lions with three days of programming built around the theme \\\"Stewardship: In Motion,\\\" transforming its portfolio of music and entertainment assets into a platform for conversations, performances, and brand collaboration. The experience featured discussions with Babyface, Steven Bartlett, SoundCloud CEO Eliah Seton, Luminate CEO Rob Jonas, Fat Joe, and Jadakiss. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1090],{\"_26\":129,\"_496\":1091},{\"_514\":515,\"_520\":1092,\"_522\":1093,\"_117\":-5,\"_524\":1094},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt998e71f41ddcf1e5/6a481e5adf3e929532656be1/HarbourView_Cannes26_HONG_0145_HI.jpg\",\"HarbourView_Cannes26_HONG_0145_HI.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1097],{\"_26\":163,\"_501\":1098,\"_163\":1099},[1100],\"HarbourView Equity Partnersâ Yacht Event\",{\"_26\":509},{\"_514\":515},[1103,1104,1105,1106],{\"_26\":163,\"_501\":1123,\"_163\":1124},{\"_26\":163,\"_501\":1116,\"_163\":1117},{\"_26\":163,\"_501\":1112,\"_163\":1113},{\"_26\":163,\"_501\":1107,\"_163\":1108},[1109,1110,1111],\"Photo: Ivan Piedra Photography\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1114,1115],\" of the decision to host the first-time event. \\\"Celebrating those teams and bringing greater visibility to the creativity, collaboration, and execution behind the work is central to BizBashâs mission. We hope to continue elevating the people shaping the future of experiential through moments like these.\\\" \",{\"_26\":509},{\"_26\":507},[1118,1119,1120],\"Michela Giovannotto\",{\"_26\":546,\"_496\":1121},{\"_26\":509},{\"_26\":507},{\"_548\":1122,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/michela-noviello/\",[1125,1126],\"\\\"Experiential is no longer supporting the marketing strategy; itâs leading it. But behind every memorable brand moment is a team making the impossible look effortless,\\\" said BizBash vice president \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1129],{\"_26\":129,\"_496\":1130},{\"_514\":515,\"_520\":1131,\"_522\":1132,\"_117\":-5,\"_524\":1133},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta56eaafcffd79f85/6a4bd38f9a1d24d458562091/IPP_4959.jpg\",\"IPP_4959.jpg\",{\"_526\":110}
136,{\"_514\":515},[1136,1137,1138,1139],{\"_26\":163,\"_501\":1155,\"_163\":1156},{\"_26\":163,\"_501\":1148,\"_163\":1149},{\"_26\":163,\"_501\":1144,\"_163\":1145},{\"_26\":163,\"_501\":1140,\"_163\":1108},[1141,1142,1143],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1146,1147],\", \\\"After the Activation\\\" turned the spotlight from the events themselves to the people who created themâgiving the industry's hosts, producers, and experience makers a chance to become the guests while connecting over a toast to another successful Cannes Lions. \",{\"_26\":509},{\"_26\":507},[1150,1151,1152],\"Public School\",{\"_26\":546,\"_496\":1153},{\"_26\":509},{\"_26\":507},{\"_548\":1154,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://public-school.com/\",[1157,1158],\"As the presenting partner of Cannes Lions' official Thursday evening happy hour, BizBash brought the experiential community together at The Terrace at the Palais des Festivals to celebrate the agencies, brands, producers, creatives, and event professionals behind the festival's most memorable activations and brand experiences. Hosted in partnership with \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1161],{\"_26\":129,\"_496\":1162},{\"_514\":515,\"_520\":1163,\"_522\":1164,\"_117\":-5,\"_524\":1165},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt464fb3cd507fdaae/6a4bd37def72b4286cb25494/IPP_4810.jpg\",\"IPP_4810.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1168],{\"_26\":163,\"_501\":1169,\"_163\":1170},[1171],\"BizBashâs âAfter the Activationâ Happy Hour\",{\"_26\":509},{\"_514\":515},[1174,1175],{\"_26\":163,\"_501\":1181,\"_163\":1182},{\"_26\":163,\"_501\":1176,\"_163\":1177},[1178,1179,1180],\" Photo: Courtesy of Turnkey\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1183,1184],\"Attendees also explored the company's AI-powered technology through interactive demos that instantly transformed their photos with personalized sports apparel and south of France-inspired scenes. Glance extended its presence to Stagwell Sport Beach, where attendees experienced additional demonstrations of its AI-powered technology focused on personalized commerce and content discovery.\",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1187],{\"_26\":129,\"_496\":1188},{\"_514\":515,\"_520\":1189,\"_522\":1190,\"_117\":-5,\"_524\":1191},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt52e0f327b0f5a9f5/6a481dd890e0a3583b416e1e/Image_(11).jpg\",\"Image_(11).jpg\",{\"_526\":110},{\"_514\":515},[1194,1195,1196,1197,1198,1199],{\"_26\":163,\"_501\":1224,\"_163\":1225},{\"_26\":163,\"_501\":1219,\"_163\":750},{\"_26\":163,\"_501\":1215,\"_163\":1216},{\"_26\":163,\"_501\":1208,\"_163\":1209},{\"_26\":163,\"_501\":1204,\"_163\":1205},{\"_26\":163,\"_501\":1200,\"_163\":741},[1201,1202,1203],{\"_26\":509},{\"_26\":508},{\"_26\":507}
136,[1206,1207],\" managed hospitality. \",{\"_26\":509},{\"_26\":507},[1210,1211,1212],\"Events by Claudia\",{\"_26\":546,\"_496\":1213},{\"_26\":509},{\"_26\":507},{\"_548\":1214,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.eventsbyclaudia.com/\",[1217,1218],\" led production, while \",{\"_26\":509},{\"_26\":507},[1220,1221,1222],{\"_26\":546,\"_496\":1223},{\"_26\":509},{\"_26\":507},{\"_548\":755,\"_550\":551,\"_552\":-5,\"_553\":-5},[1226,1227],\"Glance by InMobi transformed its Cannes venue into a monochromatic purple destination for meetings, panel discussions, and partnership announcements, including collaborations with Samsung and Motorola. Experiential agency \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1230],{\"_26\":129,\"_496\":1231},{\"_514\":515,\"_520\":1232,\"_522\":1233,\"_117\":-5,\"_524\":1234},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt298a566623eccc61/6a4bc97ec6df672045441469/ChatGPT_Image_Jul_1_2026_11_52_06_AM.png\",\"ChatGPT_Image_Jul_1_2026_11_52_06_AM.png\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1237],{\"_26\":163,\"_501\":1238,\"_163\":1239},[1240],\"Glance by InMobiâs Activation\",{\"_26\":509},{\"_514\":515},[1243,1244],{\"_26\":163,\"_501\":1250,\"_163\":1251},{\"_26\":163,\"_501\":1245,\"_163\":1246},[1247,1248,1249],\" Photo: Courtesy of Sparks\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1252,1253],\"Salesforce Beach also served as the launchpad for the company's new A-shaped CMO framework, an operating model designed to help marketing leaders navigate an era of human and AI collaboration. The announcement anchored a week of thought leadership focused on how AI is reshaping the future of marketing and business.\",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1256],{\"_26\":129,\"_496\":1257},{\"_514\":515,\"_520\":1258,\"_522\":1259,\"_117\":-5,\"_524\":1260},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte87d393fc8954cef/6a481d74d03188b5bad27c21/[email protected]\",\"[email protected]\",{\"_526\":110},{\"_514\":515},[1263,1264,1265,1266],{\"_26\":163,\"_501\":1283,\"_163\":1284},{\"_26\":163,\"_501\":1276,\"_163\":1277},{\"_26\":163,\"_501\":1272,\"_163\":1273},{\"_26\":163,\"_501\":1267,\"_163\":1268},[1269,1270,1271],\"Photo: Courtesy of Sparks\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1274,1275],\" transformed a stretch of the Croisette into Salesforce Beach, an immersive destination for executive meetings, hospitality, interactive experiences, and four days of programming exploring creativity and the future of AI in marketing. The beachfront venue served as a gathering place for marketers, brand leaders, and industry executives throughout Cannes Lions. \",{\"_26\":509},{\"_26\":507},[1278,1279,1280],\"Sparks\",{\"_26\":546,\"_496\":1281},{\"_26\":509},{\"_26\":507},{\"_548\":1282,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.wearesparks.com/\",[1285,1286],\"Experiential agency \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1289],{\"_26\":129,\"_496\":1290},{\"_514\":515,\"_520\":1291,\"_522\":1292,\"_117\":-5,\"_524\":1293},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltfd9fe18186aa9960/6a481d5574904ee46e379b4b/[email protected]\",\"[email protected]\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1296],{\"_26\":163,\"_501\":1297,\"_163\":1298},[1299],\"Salesforce Beach\",{\"_26\":509},{\"_514\":515},[1302,1303,1304,1305,1306,1307],{\"_26\":163,\"_501\":1331,\"_163\":1332},{\"_26\":163,\"_501\":1326,\"_163\":1327},{\"_26\":163,\"_501\":1322,\"_163\":1323},{\"_26\":163,\"_501\":1317,\"_163\":1318},{\"_26\":163,\"_501\":1313,\"_163\":1314},{\"_26\":163,\"_501\":1308,\"_163\":1309},[1310,1311,1312],\"Photo: Courtesy of Seen Presents\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1315,1316],\" Cooking recipes. \",{\"_26\":509},{\"_26\":507},[1319,1320,1321],\"New York Times\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1324,1325],\"' broader portfolio, including Games, Cooking, Wirecutter, and The Athletic. Guests gathered over coffee at a baguette bar, while spice kit giveaways included QR codes linking directly to popular \",{\"_26\":509},{\"_26\":507},[1328,1329,1330],\"The New York Times\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1333,1334],\"At First Croisette, a Cannes apartment was reimagined as a relaxed meeting space showcasing \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1337],{\"_26\":129,\"_496\":1338},{\"_514\":515,\"_520\":1339,\"_522\":1340,\"_117\":-5,\"_524\":1341},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt851a84dd981c0e42/6a481d24b67cc3039950f7e7/NYT175Room_-_NYT_-_RichardBRIVES_-2026-76.jpg\",\"NYT175Room_-_NYT_-_RichardBRIVES_-2026-76.jpg\",{\"_526\":110}
136,{\"_514\":515},[1344,1345],{\"_26\":163,\"_501\":1350,\"_163\":1351},{\"_26\":163,\"_501\":1346,\"_163\":1309},[1347,1348,1349],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1352,1353],\"The Carlton's Cigar Lounge was transformed into an immersive tribute to the newspaper's 175-year history, featuring a New York-inspired newsstand, a timeline of landmark advertising moments, and an interactive archive highlighting iconic front pages. Throughout the week, a paperboy also cycled along the Croisette delivering the day's newspaper, extending the activation beyond the venue. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1356],{\"_26\":129,\"_496\":1357},{\"_514\":515,\"_520\":1358,\"_522\":1359,\"_117\":-5,\"_524\":1360},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt43c1b69e8d7debed/6a481d0bdcf35b0277d93d07/NYT175Room_-_NYT_-_RichardBRIVES_-2026-10.jpg\",\"NYT175Room_-_NYT_-_RichardBRIVES_-2026-10.jpg\",{\"_526\":110},{\"_514\":515},[1363,1364,1365,1366,1367,1368],{\"_26\":163,\"_501\":1393,\"_163\":1394},{\"_26\":163,\"_501\":1388,\"_163\":1389},{\"_26\":163,\"_501\":1384,\"_163\":1385},{\"_26\":163,\"_501\":1377,\"_163\":1378},{\"_26\":163,\"_501\":1373,\"_163\":1374},{\"_26\":163,\"_501\":1369,\"_163\":1309},[1370,1371,1372],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1375,1376],\" for its largest Cannes Lions presence yet. Across The Carlton Hotel and First Croisette, the publisher created a series of meeting spaces and activations celebrating its journalism, advertising legacy, and portfolio of products, alongside an invitation-only welcome dinner at the Marea rooftop. \",{\"_26\":509},{\"_26\":507},[1379,1380,1381],\"Seen Presents\",{\"_26\":546,\"_496\":1382},{\"_26\":509},{\"_26\":507},{\"_548\":1383,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.seenpresents.com/\",[1386,1387],\"partnered with experiential agency \",{\"_26\":509},{\"_26\":507},[1390,1391,1392],\"The New York Times \",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1395,1396],\"Ahead of its 175th anniversary, \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1399],{\"_26\":129,\"_496\":1400},{\"_514\":515,\"_520\":1401,\"_522\":1402,\"_117\":-5,\"_524\":1403},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt940d40df8ec42e2c/6a481cfbf3e50ead4d7e5be3/NYT175Room_-_NYT_-_RichardBRIVES_-2026-4.jpg\",\"NYT175Room_-_NYT_-_RichardBRIVES_-2026-4.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1406,1407],{\"_26\":163,\"_501\":1411,\"_163\":1327},{\"_26\":163,\"_501\":1408,\"_163\":1409},[1410],\" Activations\",{\"_26\":509},[1412,1413],{\"_26\":509},{\"_26\":508},{\"_514\":515},[1416,1417],{\"_26\":163,\"_501\":1423,\"_163\":1424},{\"_26\":163,\"_501\":1418,\"_163\":1419},[1420,1421,1422],\"Photo: Courtesy of Bloomberg Media\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1425,1426],\"The Executive Table video series also returned to BOBO Bistro, capturing conversations with executives and marketing leaders for Bloomberg TV and digital platforms. The series focused on the ideas, trends, and business insights emerging from Cannes Lions. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1429],{\"_26\":129,\"_496\":1430},{\"_514\":515,\"_520\":1431,\"_522\":1432,\"_117\":-5,\"_524\":1433},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt08737e1040aa6b91/6a481cb7f5199b1c75381c4a/Fullres(sunday)18.jpg\",\"Fullres(sunday)18.jpg\",{\"_526\":110},{\"_514\":515},[1436,1437],{\"_26\":163,\"_501\":1442,\"_163\":1443},{\"_26\":163,\"_501\":1438,\"_163\":1419},[1439,1440,1441],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1444,1445],\"Bloomberg Media returned to BOBO Bistro with programming centered on its \\\"Good Business\\\" platform, transforming the venue into a gathering place for conversations around creativity, innovation, leadership, corporate reputation, and culture. Throughout the week, the space hosted invitation-only lunches, curated dinners, and discussions for senior business and marketing leaders. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1448],{\"_26\":129,\"_496\":1449},{\"_514\":515,\"_520\":1450,\"_522\":1451,\"_117\":-5,\"_524\":1452},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt4e7d69ffaba790cc/6a481ca199a6c90fe79e9599/Fullres(sun
136day)88.jpg\",\"Fullres(sunday)88.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1455],{\"_26\":163,\"_501\":1456,\"_163\":1457},[1458],\"Bloomberg Mediaâs BOBO Bistro\",{\"_26\":509},{\"_514\":515},[1461,1462],{\"_26\":163,\"_501\":1468,\"_163\":1469},{\"_26\":163,\"_501\":1463,\"_163\":1464},[1465,1466,1467],\"Photo: Courtesy of CARVINGBLOCK\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1470,1471],\"Inspired by Cannes in the 1970s, the experience also featured a capsule collection of \\\"Glacé\\\" wearables influenced by Yves Saint Laurent's tailoring and a custom vintage silver tray \\\"ice cream arm\\\" designed to serve scoops directly from the boat as it made its way from port to port. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1474],{\"_26\":129,\"_496\":1475},{\"_514\":515,\"_520\":1476,\"_522\":1477,\"_117\":-5,\"_524\":1478},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt72a70ef163862e31/6a481c7fe362f6968c4a1143/shoot_uber_day2_edited_28.jpeg\",\"shoot_uber_day2_edited_28.jpeg\",{\"_526\":110},{\"_514\":515},[1481,1482,1483,1484],{\"_26\":163,\"_501\":1500,\"_163\":1501},{\"_26\":163,\"_501\":1493,\"_163\":1494},{\"_26\":163,\"_501\":1489,\"_163\":1490},{\"_26\":163,\"_501\":1485,\"_163\":1464},[1486,1487,1488],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1491,1492],\" to transform a Click\u0026Boat vessel into a floating ice cream parlor that traveled along the Croisette. Throughout the week, the activation served more than 400 pounds of ice creamâroughly 2,400 scoopsâin four Riviera-inspired flavors, including Cavaillon melon, Citron de Menton lemon, rosemary and olive oil, and lavender and sea salt. \",{\"_26\":509},{\"_26\":507},[1495,1496,1497],\"CARVINGBLOCK\",{\"_26\":546,\"_496\":1498},{\"_26\":509},{\"_26\":507},{\"_548\":1499,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.carvingblock.com/\",[1502,1503],\"To celebrate the launch of its new at-sea services, Uber also partnered with experiential agency \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1506],{\"_26\":129,\"_496\":1507},{\"_514\":515,\"_520\":1508,\"_522\":1509,\"_117\":-5,\"_524\":1510},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltad3e8946865b3ed4/6a481c61327edd53036ac3ca/shoot_uber_day2_edited_17.jpeg\",\"shoot_uber_day2_edited_17.jpeg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1513],{\"_26\":163,\"_501\":1514,\"_163\":1515},[1516],\"Uberâs Floating Ice Cream Parlor\",{\"_26\":509},{\"_514\":515},[1519,1520],{\"_26\":163,\"_501\":1526,\"_163\":1527},{\"_26\":163,\"_501\":1521,\"_163\":1522},[1523,1524,1525],\"Photo: Courtesy of Uber Advertising\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1528,1529],\"Uber Advertising also extended its presence throughout Cannes by taking over the late-night pizza window at Vesuvio with free slices for festival attendees, operating branded Mini Mokes with Marriott, sponsoring programming at Stagwell Sport Beach, and reaching visitors through in-flight experiences, airport displays, and placements within the Uber app. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1532],{\"_26\":129,\"_496\":1533},{\"_514\":515,\"_520\":1534,\"_522\":1535,\"_117\":-5,\"_524\":1536},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt3b43571e3f3ab258/6a481c2635556d1dbc1dd357/UBER_Beauty_Shots_22Jun26_(c)BronacMcNeill.com-BCobane_HR-6.jpg\",\"UBER_Beauty_Shots_22Jun26_(c)BronacMcNeill.com-BCobane_HR-6.jpg\",{\"_526\":110},{\"_514\":515},[1539,1540,1541,1542],{\"_26\":163,\"_501\":1556,\"_163\":1557},{\"_26\":163,\"_501\":1551,\"_163\":542},{\"_26\":163,\"_501\":1547,\"_163\":1548},{\"_26\":163,\"_501\":1543,\"_163\":1522},[1544,1545,1546],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1549,1550],\", hosted three days of programming, happy hours, and a convenience cart stocked with on-the-go essentials, while a digital wall showcased advertising experiences alongside live World Cup updates. \",{\"_26\":509},{\"_26\":507},[1552,1553,1554],{\"_26\":546,\"_496\":1555},{\"_26\":509},{\"_26\":507},{\"_548\":549,\"_550\":551,\"_552\":-5,\"_553\":-5},[1558,1559],\"In its fourth year at Cannes Lions, Uber Advertising activated across the Croisette with a connected series of brand experiences centered around the Uber Advertising Villa. The space, which was produced by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1562],{\"_26\":129,\"_496\":1563},{\"_514\":515,\"_520\":1564,\"_522\":1565,\"_117\":-5,\"_524\":1566},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta0b7c9d4a021994f/6a481c11098c25a9dab819ea/[email protected]_LR-11.jpg\",\"[email protected]_LR-11.jpg\",{\"_526\":110}
136,{\"_514\":515,\"_571\":572},[1569],{\"_26\":163,\"_501\":1570,\"_163\":1571},[1572],\"Uber Advertising Villa\",{\"_26\":509},{\"_514\":515},[1575,1576,1577,1578,1579,1580],{\"_26\":163,\"_501\":1608,\"_163\":1609},{\"_26\":163,\"_501\":1601,\"_163\":1602},{\"_26\":163,\"_501\":1597,\"_163\":1598},{\"_26\":163,\"_501\":1590,\"_163\":1591},{\"_26\":163,\"_501\":1586,\"_163\":1587},{\"_26\":163,\"_501\":1581,\"_163\":1582},[1583,1584,1585],\"Photo: Antarctica Media\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1588,1589],\"opened the evening before Questlove took over the decks. \",{\"_26\":509},{\"_26\":507},[1592,1593,1594],\"DJ Spider \",{\"_26\":546,\"_496\":1595},{\"_26\":509},{\"_26\":507},{\"_548\":1596,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.instagram.com/djspider/?hl=en\",[1599,1600],\" transformed the venue with towering greenery and scenic floral installations inspired by the surrounding forest canopy, anchored by a dramatic crimson fringe chandelier with integrated illuminated partner branding suspended above an eight-foot floral centerpiece. \",{\"_26\":509},{\"_26\":507},[1603,1604,1605],\"Green Lab Design\",{\"_26\":546,\"_496\":1606},{\"_26\":509},{\"_26\":507},{\"_548\":1607,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.greenlabdesign.net/\",[1610,1611],\"More than 650 attendees gathered as \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1614],{\"_26\":129,\"_496\":1615},{\"_514\":515,\"_520\":1616,\"_522\":1617,\"_117\":-5,\"_524\":1618},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltea77b61de8708316/6a4bd0c5b36d054413c52093/260622_3CV_HDC_00335_(4).jpg\",\"260622_3CV_HDC_00335_(4).jpg\",{\"_526\":110},{\"_514\":515},[1621,1622],{\"_26\":163,\"_501\":1627,\"_163\":1628},{\"_26\":163,\"_501\":1623,\"_163\":1582},[1624,1625,1626],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1629,1630],\"After dinner, guests followed an experiential forest stroll into the Pavilion for the iHeartMedia After Dark Celebration, co-hosted by 3C Ventures, iHeartMedia, Condé Nast, and Capital One. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1633],{\"_26\":129,\"_496\":1634},{\"_514\":515,\"_520\":1635,\"_522\":1636,\"_117\":-5,\"_524\":1637},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltff1a88aecde36960/6a4bd072573ebe4193d157f3/260622_3CV_HDC_00461_(2).jpg\",\"260622_3CV_HDC_00461_(2).jpg\",{\"_526\":110},{\"_514\":515},[1640,1641,1642,1643,1644,1645,1646,1647],{\"_26\":163,\"_501\":1685,\"_163\":1686},{\"_26\":163,\"_501\":1678,\"_163\":1679},{\"_26\":163,\"_501\":1674,\"_163\":1675},{\"_26\":163,\"_501\":1667,\"_163\":1668},{\"_26\":163,\"_501\":1663,\"_163\":1664},{\"_26\":163,\"_501\":1656,\"_163\":1657},{\"_26\":163,\"_501\":1652,\"_163\":1653},{\"_26\":163,\"_501\":1648,\"_163\":1582},[1649,1650,1651],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1654,1655],\" completed the experience with intricate laser-cut botanical menus and custom printed collateral that turned even functional details into moments of discovery. \",{\"_26\":509},{\"_26\":507},[1658,1659,1660],\"Studio 90212\",{\"_26\":546,\"_496\":1661},{\"_26\":509},{\"_26\":507},{\"_548\":1662,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.instagram.com/studio90212/\",[1665,1666],\" created immersive botanical tablescapes with sculptural floral vessels, lush garden blooms, and candlelight. \",{\"_26\":509},{\"_26\":507},[1669,1670,1671],\"Wayne Riley Flowers\",{\"_26\":546,\"_496\":1672},{\"_26\":509},{\"_26\":507},{\"_548\":1673,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.waynerileyflowers.fr/\",[1676,1677],\", the dinner featured custom teak tables inspired by the hotel's historic interiors, while \",{\"_26\":509},{\"_26\":507},[1680,1681,1682],\"Freedom Productions\",{\"_26\":546,\"_496\":1683},{\"_26\":509},{\"_26\":507},{\"_548\":1684,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.freedomprod.com/homepage\",[1687,1688],\"Hosted at the legendary Hotel du Cap-Eden-Roc, the invitation-only 3CONVENE Executive Dinnerâpresented by 3C Ventures and Disneyâwelcomed more than 280 guests for a multi-course meal designed to feel like a natural extension of the property itself. Produced by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1691],{\"_26\":129,\"_496\":1692},{\"_514\":515,\"_520\":1693,\"_522\":1694,\"_117\":-5,\"_524\":1695},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt916a2f09b9a1ea3a/6a4bcfe1e482502df5dd8dce/1O9A9917_(3).jpg\",\"1O9A9917_(3).jpg\",{\"_526\":110}
136,{\"_514\":515,\"_571\":572},[1698],{\"_26\":163,\"_501\":1699,\"_163\":1700},[1701],\"3CONVENE Executive Dinner + iHeartMedia After Dark\",{\"_26\":509},{\"_514\":515},[1704,1705,1706,1707,1708,1709],{\"_26\":163,\"_501\":1735,\"_163\":1736},{\"_26\":163,\"_501\":1728,\"_163\":1729},{\"_26\":163,\"_501\":1724,\"_163\":1725},{\"_26\":163,\"_501\":1718,\"_163\":1719},{\"_26\":163,\"_501\":1714,\"_163\":1715},{\"_26\":163,\"_501\":1710,\"_163\":1582},[1711,1712,1713],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1716,1717],\". \",{\"_26\":509},{\"_26\":507},[1720,1721,1722],\"DJ Spider\",{\"_26\":546,\"_496\":1723},{\"_26\":509},{\"_26\":507},{\"_548\":1596,\"_550\":551,\"_552\":-5,\"_553\":-5},[1726,1727],\"oversaw the venue's food, beverage, hospitality, and guest services as attendees gathered at the beachfront pop-up restaurant Le Bistro, invitation-only Chef's Table dinners, tequila tastings, bespoke fragrance workshops, and sunset happy hours featuring music from \",{\"_26\":509},{\"_26\":507},[1730,1731,1732],\"Lucia Cannes \",{\"_26\":546,\"_496\":1733},{\"_26\":509},{\"_26\":507},{\"_548\":1734,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://luciarestaurants.com/\",[1737,1738],\"Hospitality played a central role throughout the experience. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1741],{\"_26\":129,\"_496\":1742},{\"_514\":515,\"_520\":1743,\"_522\":1744,\"_117\":-5,\"_524\":1745},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte3f674f15a0bfb60/6a4bcb2f7ca0dc06f9f780ad/260624_3CV_1O9A5675.jpg\",\"260624_3CV_1O9A5675.jpg\",{\"_526\":110},{\"_514\":515},[1748,1749,1750,1751],{\"_26\":163,\"_501\":1765,\"_163\":1766},{\"_26\":163,\"_501\":1760,\"_163\":1602},{\"_26\":163,\"_501\":1756,\"_163\":1757},{\"_26\":163,\"_501\":1752,\"_163\":1582},[1753,1754,1755],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1758,1759],\" created the venue's scenic greenery, floral installations, and environmental styling, helping define the Riviera-inspired atmosphere. \",{\"_26\":509},{\"_26\":507},[1761,1762,1763],{\"_26\":546,\"_496\":1764},{\"_26\":509},{\"_26\":507},{\"_548\":1607,\"_550\":551,\"_552\":-5,\"_553\":-5},[1767,1768],\"Beyond the stage, guests moved between custom executive meeting suites overlooking the Mediterranean, beach club-style lounges, shaded cabanas, and the ZETA Café, creating a variety of settings for everything from formal meetings to casual networking. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1771],{\"_26\":129,\"_496\":1772},{\"_514\":515,\"_520\":1773,\"_522\":1774,\"_117\":-5,\"_524\":1775},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltd24424b0be24bf51/6a4bcb1835556de55e1dd4c6/260624_3CV_1O9A5427.jpg\",\"260624_3CV_1O9A5427.jpg\",{\"_526\":110},{\"_514\":515},[1778,1779],{\"_26\":163,\"_501\":1784,\"_163\":1785},{\"_26\":163,\"_501\":1780,\"_163\":1582},[1781,1782,1783],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1786,1787],\"At the center of the venue was CONVENE at PLAGE 3CV, a live programming platform featuring more than 50 executives, creators, athletes, founders, and journalists discussing topics ranging from AI and commerce to sports, fandom, and the future of business. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1790],{\"_26\":129,\"_496\":1791},{\"_514\":515,\"_520\":1792,\"_522\":1793,\"_117\":-5,\"_524\":1794},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt8bccdb387fdd1eae/6a4bcaff3f1c1f0b9fb89bd2/260624_3CV_1O9A6276.jpg\",\"260624_3CV_1O9A6276.jpg\",{\"_526\":110},{\"_514\":515},[1797,1798,1799,1800,1801,1802,1803,1804,1805,1806],{\"_26\":163,\"_501\":1850,\"_163\":1851},{\"_26\":163,\"_501\":1843,\"_163\":1844},{\"_26\":163,\"_501\":1839,\"_163\":1840},{\"_26\":163,\"_501\":1834,\"_163\":1679},{\"_26\":163,\"_501\":1830,\"_163\":1831},{\"_26\":163,\"_501\":1823,\"_163\":1824},{\"_26\":163,\"_501\":1819,\"_163\":1820},{\"_26\":163,\"_501\":1814,\"_163\":1657},{\"_26\":163,\"_501\":1811,\"_163\":1715},{\"_26\":163,\"_501\":1807,\"_163\":1582},[1808,1809,1810],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1812,1813],{\"_26\":509},{\"_26\":507},[1815,1816,1817],{\"_26\":546,\"_496\":1818},{\"_26\":509},{\"_26\":507},{\"_548\":1662,\"_550\":551,\"_552\":-5,\"_553\":-5},[1821,1822],\", with graphic production by \",{\"_26\":509},{\"_26\":507},[1825,1826,1827],\"Meehan Spinat\",{\"_26\":546,\"_496\":1828},{\"_26\":509},{\"_26\":507},{\"_548\":1829,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://meehanspinat.com/\",[1832,1833],\", the beachfront venue combined editorial programming, executive meetings, hospital
136ity, and networking into a series of interconnected indoor and outdoor spaces designed to encourage movement and conversation throughout the day. Environmental branding was created by \",{\"_26\":509},{\"_26\":507},[1835,1836,1837],{\"_26\":546,\"_496\":1838},{\"_26\":509},{\"_26\":507},{\"_548\":1684,\"_550\":551,\"_552\":-5,\"_553\":-5},[1841,1842],\" and brought to life with beach build, fabrication, and production by \",{\"_26\":509},{\"_26\":507},[1845,1846,1847],\"3C Ventures\",{\"_26\":546,\"_496\":1848},{\"_26\":509},{\"_26\":507},{\"_548\":1849,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.3cventures.com/\",[1852,1853],\"PLAGE 3CV transformed Lucia Beach into a sprawling executive destination that welcomed more than 9,100 registered guests over four days. Conceived by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1856],{\"_26\":129,\"_496\":1857},{\"_514\":515,\"_520\":1858,\"_522\":1859,\"_117\":-5,\"_524\":1860},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt8648b03102161a76/6a4bcae4ed470b287e674968/260624_3CV_1O9A5058.jpg\",\"260624_3CV_1O9A5058.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1863],{\"_26\":163,\"_501\":1864,\"_163\":1865},[1866],\"PLAGE 3CV\",{\"_26\":509},{\"_514\":515},[1869,1870],{\"_26\":163,\"_501\":1876,\"_163\":1877},{\"_26\":163,\"_501\":1871,\"_163\":1872},[1873,1874,1875],\"Photo: Courtesy of Tubi\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1878,1879],\"The activation served as the home base for Tubi's Cannes programming, hosting conversations with creators, brand leaders, and entertainment executives while offering attendees a cool retreat from the Croisette crowds. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1882],{\"_26\":129,\"_496\":1883},{\"_514\":515,\"_520\":1884,\"_522\":1885,\"_117\":-5,\"_524\":1886},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt0c477d646fd4689d/6a481bd79e4a105070a1c4d2/TUBI_MONDAY-2.jpg\",\"TUBI_MONDAY-2.jpg\",{\"_526\":110},{\"_514\":515},[1889,1890,1891,1892],{\"_26\":163,\"_501\":1908,\"_163\":1909},{\"_26\":163,\"_501\":1901,\"_163\":1902},{\"_26\":163,\"_501\":1897,\"_163\":1898},{\"_26\":163,\"_501\":1893,\"_163\":1872},[1894,1895,1896],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1899,1900],\". The reimagined cabana featured a lounge, VIP meeting rooms, terrace, bar, stage, throwback beauty bar, juice bar, and music from DJ Hadrian, creating a playful gathering place for creators, marketers, and media leaders. \",{\"_26\":509},{\"_26\":507},[1903,1904,1905],\"Amplify\",{\"_26\":546,\"_496\":1906},{\"_26\":509},{\"_26\":507},{\"_548\":1907,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.weareamplify.com/us\",[1910,1911],\"Tubi returned to Cannes Lions with Club La Croisette, giving its creator clubhouse a '90s-inspired makeover in partnership with experiential agency \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1914],{\"_26\":129,\"_496\":1915},{\"_514\":515,\"_520\":1916,\"_522\":1917,\"_117\":-5,\"_524\":1918},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta2aa53337f34f182/6a481bbaf3c9ebceb9d988ca/TUBI_TUESDAY_PART_IV-5.jpg\",\"TUBI_TUESDAY_PART_IV-5.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1921],{\"_26\":163,\"_501\":1922,\"_163\":1923},[1924],\"Tubiâs Club La Croisette\",{\"_26\":509},{\"_514\":515},[1927,1928,1929,1930,1931,1932,1933,1934,1935,1936],{\"_26\":163,\"_501\":1976,\"_163\":1977},{\"_26\":163,\"_501\":1971,\"_163\":1277},{\"_26\":163,\"_501\":1967,\"_163\":1968},{\"_26\":163,\"_501\":1963,\"_163\":1946},{\"_26\":163,\"_501\":1959,\"_163\":1960},{\"_26\":163,\"_501\":1954,\"_163\":1955},{\"_26\":163,\"_501\":1950,\"_163\":1951},{\"_26\":163,\"_501\":1945,\"_163\":1946},{\"_26\":163,\"_501\":1941,\"_163\":1942},{\"_26\":163,\"_501\":1937,\"_163\":1268},[1938,1939,1940],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1943,1944],\"'s visual identity. \",{\"_26\":509},{\"_26\":507},[1947,1948,1949],\"The Wall Street Journal\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1952,1953],\". Guests enjoyed breakfast while hosts in 1920s Riviera attire shared stories of Cannes and the yacht, as a staged paparazzi-style Riva speedboat photographed the journey. Back on shore, attendees received a custom newsp
136aper highlighting the morning's events, with every touchpoint designed to reflect \",{\"_26\":509},{\"_26\":507},[1956,1957,1958],\"O'Remington\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[1961,1962],\" aboard the 29-meter heritage schooner \",{\"_26\":509},{\"_26\":507},[1964,1965,1966],{\"_26\":509},{\"_26\":508},{\"_26\":507},[1969,1970],\" produced an invitation-only morning experience for \",{\"_26\":509},{\"_26\":507},[1972,1973,1974],{\"_26\":546,\"_496\":1975},{\"_26\":509},{\"_26\":507},{\"_548\":1282,\"_550\":551,\"_552\":-5,\"_553\":-5},[1978,1979],\"For the opening day of Cannes Lions, experiential agency \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[1982],{\"_26\":129,\"_496\":1983},{\"_514\":515,\"_520\":1984,\"_522\":1985,\"_117\":-5,\"_524\":1986},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt78ce1181c5e5cca2/6a481b82dfb98485b1ce156f/DJI_0809.jpg\",\"DJI_0809.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[1989,1990],{\"_26\":163,\"_501\":1994,\"_163\":1946},{\"_26\":163,\"_501\":1991,\"_163\":1992},[1993],\"âs VIP Morning Experience\",{\"_26\":509},[1995,1996],{\"_26\":509},{\"_26\":508},{\"_514\":515},[1999,2000],{\"_26\":163,\"_501\":2006,\"_163\":2007},{\"_26\":163,\"_501\":2001,\"_163\":2002},[2003,2004,2005],\"Photo: Courtesy of Adobe\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2008,2009],\"Adobe's presence extended across the Croisette through additional partnerships and activations, including interactive experiences with Walt Disney Imagineering and L'Oréal outside the Palais, rooftop sessions with LinkedIn at the Carlton, programming at Sport Beach, and Adobe Express-powered personalization at Pinterest Manifestival's Visual Search Studio. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2012],{\"_26\":129,\"_496\":2013},{\"_514\":515,\"_520\":2014,\"_522\":2015,\"_117\":-5,\"_524\":2016},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte34677987a47facf/6a481a22a775956786642cc2/1B4A0790_(1).jpg\",\"1B4A0790_(1).jpg\",{\"_526\":110},{\"_514\":515},[2019,2020],{\"_26\":163,\"_501\":2025,\"_163\":2026},{\"_26\":163,\"_501\":2021,\"_163\":2002},[2022,2023,2024],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2027,2028],\"The Majestic Hotel once again served as Adobe's creative headquarters, including the invite-only Adobe Boutique. There, guests completed a style quiz before using Firefly-generated imagery to design custom premium tote bags, while the hotel also hosted the Adweek Sunset Cocktail Series featuring conversations with leaders from companies including Walt Disney Imagineering, Ulta Beauty, and the NFL. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2031],{\"_26\":129,\"_496\":2032},{\"_514\":515,\"_520\":2033,\"_522\":2034,\"_117\":-5,\"_524\":2035},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt04539107642d40a7/6a481a09563d7b3677f06e50/BES14016.jpg\",\"BES14016.jpg\",{\"_526\":110},{\"_514\":515},[2038,2039],{\"_26\":163,\"_501\":2044,\"_163\":2045},{\"_26\":163,\"_501\":2040,\"_163\":2002},[2041,2042,2043],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2046,2047],\"As the first-ever headline partner of LIONS Creators, Adobe anchored its Creator Beach activation with a content studio, podcast studio, hands-on product experiences, and a full schedule of programming. The activation also featured the Firefly Camera, where attendees uploaded or snapped a photo to generate AI-powered portraits inspired by the French Riviera using Adobe Firefly APIs. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2050],{\"_26\":129,\"_496\":2051},{\"_514\":515,\"_520\":2052,\"_522\":2053,\"_117\":-5,\"_524\":2054},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltecca6173321f5693/6a4819f540e506f69fdb6c82/DJI_0986.jpg\",\"DJI_0986.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2057],{\"_26\":163,\"_501\":2058,\"_163\":2059},[2060],\"Adobeâs Creator Beach\",{\"_26\":509},{\"_514\":515},[2063,2064],{\"_26\":163,\"_501\":2070,\"_163\":2071},{\"_26\":163,\"_501\":2065,\"_163\":2066},[2067,2068,2069],\"Photo: Courtesy of Cheerful Twentyfirst\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2072,2073],\"Food became the centerpiece of the experience. Cannes-born chef Mathilde Lisnard created a seasonal menu celebrating Mediterranean ingredients, while world champion pastry chef and Cannes local Jérôme de Oliveira developed bespoke ice cream flavors to mark the launch of Expedia Group's Unpack '26 Summer travel trend report. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2076],{\"_26\":129,\"_496\":2077},{\"_514\":515,\"_520\":2078,\"_522\":2079,\"_117\":-5,\"_524\":2080},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt838801d7b6bc8dc6/6a4819bb28fecfe6393efc53/TQ8B3926.jpg\",\"TQ8B3926.jpg\",{\"_526\":110}
136,{\"_514\":515},[2083,2084,2085,2086],{\"_26\":163,\"_501\":2102,\"_163\":2103},{\"_26\":163,\"_501\":2095,\"_163\":2096},{\"_26\":163,\"_501\":2091,\"_163\":2092},{\"_26\":163,\"_501\":2087,\"_163\":2066},[2088,2089,2090],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2093,2094],\", Expedia Group Advertising transformed its Croisette apartment into a Riviera residence inspired by the destination itself. Rather than importing a branded environment that could have existed anywhere, the team collaborated with local artisans, artists, and makers to create a space filled with handcrafted ceramics, curated artwork, floral installations, regional wines, and even a signature scent. \",{\"_26\":509},{\"_26\":507},[2097,2098,2099],\"Cheerful Twentyfirst\",{\"_26\":546,\"_496\":2100},{\"_26\":509},{\"_26\":507},{\"_548\":2101,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://cheerfultwentyfirst.com/\",[2104,2105],\"Partnering with \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2108],{\"_26\":129,\"_496\":2109},{\"_514\":515,\"_520\":2110,\"_522\":2111,\"_117\":-5,\"_524\":2112},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt0b5e211f67dd8250/6a4819805533058b6b35759b/0001_expedia-cannes2026-
1365941.jpg\",\"0001_expedia-cannes2026-5941.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2115],{\"_26\":163,\"_501\":2116,\"_163\":2117},[2118],\"Expedia Group Advertising Apartment\",{\"_26\":509},{\"_514\":515},[2121,2122,2123,2124],{\"_26\":163,\"_501\":2138,\"_163\":2139},{\"_26\":163,\"_501\":2133,\"_163\":2134},{\"_26\":163,\"_501\":2129,\"_163\":2130},{\"_26\":163,\"_501\":2125,\"_163\":2066},[2126,2127,2128],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2131,2132],\" a live stage where attendees could watch interviews with industry leaders unfold throughout the week. \",{\"_26\":509},{\"_26\":507},[2135,2136,2137],\"The Current\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2140,2141],\"OpenHouse hosted discussions with The Trade Desk co-founder and CEO Jeff Green alongside executives from companies including JPMorganChase, Nestlé, Adobe, IBM, and WPP, exploring topics ranging from AI and measurement to the future of the open internet. At the center of the space, a glass-walled podcast studio gave \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2144],{\"_26\":129,\"_496\":2145},{\"_514\":515,\"_520\":2146,\"_522\":2147,\"_117\":-5,\"_524\":2148},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt83bf15cac57612eb/6a481967d53b5663f0bed3fc/8AG05488.jpg\",\"8AG05488.jpg\",{\"_526\":110},{\"_514\":515},[2151,2152,2153,2154],{\"_26\":163,\"_501\":2168,\"_163\":2169},{\"_26\":163,\"_501\":2163,\"_163\":2096},{\"_26\":163,\"_501\":2159,\"_163\":2160},{\"_26\":163,\"_501\":2155,\"_163\":2066},[2156,2157,2158],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2161,2162],\", The Trade Desk's OpenHouse returned to Cabana Row as one of the festival's largest hospitality spaces. Inspired by residential interiors, the venue combined natural materials, biophilic design, and an open terrace overlooking the Mediterranean to create a warm, welcoming setting for meetings, networking, and conversation throughout Cannes Lions. \",{\"_26\":509},{\"_26\":507},[2164,2165,2166],{\"_26\":546,\"_496\":2167},{\"_26\":509},{\"_26\":507},{\"_548\":2101,\"_550\":551,\"_552\":-5,\"_553\":-5},[2170,2171],\"Designed by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2174],{\"_26\":129,\"_496\":2175},{\"_514\":515,\"_520\":2176,\"_522\":2177,\"_117\":-5,\"_524\":2178},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt9c30b34038248302/6a481955f0b32dfba02ef991/8AG05194.jpg\",\"8AG05194.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2181],{\"_26\":163,\"_501\":2182,\"_163\":2183},[2184],\"The Trade Desk OpenHouse\",{\"_26\":509},{\"_514\":515},[2187,2188],{\"_26\":163,\"_501\":2194,\"_163\":2195},{\"_26\":163,\"_501\":2189,\"_163\":2190},[2191,2192,2193],\"Photo: Courtesy of Jack Morton\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2196,2197],\"The activation served as a gathering place for marketers and creators to connect throughout the festival while exploring how TikTok's creative ecosystem continues to evolve. \\\"People can physically connect with a brand, and that brand strategy can come to life in a physical experience,\\\" Davies said. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2200],{\"_26\":129,\"_496\":2201},{\"_514\":515,\"_520\":2202,\"_522\":2203,\"_117\":-5,\"_524\":2204},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltc13e59c060d1fabf/6a48191ae4c40e71172aa3ff/03_TiktokCannes.jpg\",\"03_TiktokCannes.jpg\",{\"_526\":110},{\"_514\":515},[2207,2208],{\"_26\":163,\"_501\":2213,\"_163\":2214},{\"_26\":163,\"_501\":2209,\"_163\":2190},[2210,2211,2212],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2215,2216],\"Throughout the activation, attendees explored how TikTok is incorporating AI into the creative process through interactive experiences, including a personalized fragrance activation. \\\"AI has a role in experiential, but it doesn't work on its own,\\\" said Robin Davies, vice president and project director for Jack Morton, emphasizing the importance of pairing technology with tangible, in-person experiences. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2219],{\"_26\":129,\"_496\":2220},{\"_514\":515,\"_520\":2221,\"_522\":2222,\"_117\":-5,\"_524\":2223},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltf7e9c0c4df0ae69b/6a48190e633996c665731520/02_TiktokCannes.jpg\",\"02_TiktokCannes.jpg\",{\"_526\":110}
136,{\"_514\":515},[2226,2227,2228,2229],{\"_26\":163,\"_501\":2245,\"_163\":2246},{\"_26\":163,\"_501\":2238,\"_163\":2239},{\"_26\":163,\"_501\":2234,\"_163\":2235},{\"_26\":163,\"_501\":2230,\"_163\":2190},[2231,2232,2233],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2236,2237],\", TikTok returned to the Carlton Hotel gardens with a week of conversations featuring creators and brand leaders, alongside experiences highlighting the platform's creative tools and AI capabilities. \",{\"_26\":509},{\"_26\":507},[2240,2241,2242],\"Jack Morton\",{\"_26\":546,\"_496\":2243},{\"_26\":509},{\"_26\":507},{\"_548\":2244,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://jackmorton.com/\",[2247,2248],\"Produced by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2251],{\"_26\":129,\"_496\":2252},{\"_514\":515,\"_520\":2253,\"_522\":2254,\"_117\":-5,\"_524\":2255},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt7d59177b93139595/6a4818fe8602f48484e5a1e1/01_TiktokCannes.jpg\",\"01_TiktokCannes.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2258],{\"_26\":163,\"_501\":2259,\"_163\":2260},[2261],\"TikTok's Activation\",{\"_26\":509},{\"_514\":515},[2264,2265],{\"_26\":163,\"_501\":2270,\"_163\":2271},{\"_26\":163,\"_501\":2266,\"_163\":503},[2267,2268,2269],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2272,2273],\"The suite shifted throughout the week from breakfast meetings and presentations to happy hours, a World Cup watch party, and themed evening events, including a German-inspired celebration with lawn games and beer steins. Live entertainmentâfrom a caricature artist to a live bandâgave returning guests a different experience each day while the underlying design remained consistent. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2276],{\"_26\":129,\"_496\":2277},{\"_514\":515,\"_520\":2278,\"_522\":2279,\"_117\":-5,\"_524\":2280},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta8aebe3599cfb2d1/6a4818b3563d7bcbd4f06e4c/T-Mobile_8.jpeg\",\"T-Mobile_8.jpeg\",{\"_526\":110},{\"_514\":515},[2283,2284,2285,2286,2287,2288],{\"_26\":163,\"_501\":2312,\"_163\":2313},{\"_26\":163,\"_501\":2307,\"_163\":542},{\"_26\":163,\"_501\":2303,\"_163\":2304},{\"_26\":163,\"_501\":2296,\"_163\":2297},{\"_26\":163,\"_501\":2293,\"_163\":1715},{\"_26\":163,\"_501\":2289,\"_163\":503},[2290,2291,2292],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2294,2295],{\"_26\":509},{\"_26\":507},[2298,2299,2300],\"VML\",{\"_26\":546,\"_496\":2301},{\"_26\":509},{\"_26\":507},{\"_548\":2302,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.vml.com/\",[2305,2306],\" in collaboration with \",{\"_26\":509},{\"_26\":507},[2308,2309,2310],{\"_26\":546,\"_496\":2311},{\"_26\":509},{\"_26\":507},{\"_548\":549,\"_550\":551,\"_552\":-5,\"_553\":-5},[2314,2315],\"T-Mobile Advertising Solutions transformed a presidential suite overlooking the Croisette into a flexible hospitality hub that evolved alongside the pace of Cannes Lions. The residential-inspired space featured private meeting rooms, relaxed lounges, an expansive terrace, sculptural floral installations displayed within sustainable columns, and warm finishes that balanced the brand's identity with an inviting atmosphere. The experience was designed and produced by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2318],{\"_26\":129,\"_496\":2319},{\"_514\":515,\"_520\":2320,\"_522\":2321,\"_117\":-5,\"_524\":2322},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltb7c80f1b5b6469b2/6a4818a3624930695a1a829a/DSC09102.jpg\",\"DSC09102.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2325],{\"_26\":163,\"_501\":2326,\"_163\":2327},[2328],\"T-Mobile Advertising Solutions Apartment\",{\"_26\":509},{\"_514\":515},[2331,2332],{\"_26\":163,\"_501\":2338,\"_163\":2339},{\"_26\":163,\"_501\":2333,\"_163\":2334},[2335,2336,2337],\"Photo: James North\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2340,2341],\"After daytime programming wrapped, UTA Beach shifted into An Evening on the Croisette with KLUTCH Sports Group and Authentic Live. UTA also hosted its annual Executive Soirée with DoorDash Ads at Hotel du Cap-Eden-Roc, featuring a performance by Ludacris. Other dinners with partnersâincluding Adweek, Dropbox, Claude, and Yahooâwere held at various Cannes restaurants. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2344],{\"_26\":129,\"_496\":2345},{\"_514\":515,\"_520\":2346,\"_522\":2347,\"_117\":-5,\"_524\":2348},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt2f1b3ae23a345de5/6a481858588d5140e46901b4/JN_260625_UTA_BEACH-3Z3A7452_62.jpg\",\"JN_260625_UTA_BEACH-3Z3A7452_62.jpg\",{\"_526\":110}
136,{\"_514\":515},[2351,2352,2353,2354,2355,2356],{\"_26\":163,\"_501\":2379,\"_163\":2380},{\"_26\":163,\"_501\":2374,\"_163\":2375},{\"_26\":163,\"_501\":2370,\"_163\":2371},{\"_26\":163,\"_501\":2365,\"_163\":2366},{\"_26\":163,\"_501\":2361,\"_163\":2362},{\"_26\":163,\"_501\":2357,\"_163\":2334},[2358,2359,2360],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2363,2364],\". The activation also featured brand integrations from poppi, Point of View Beauty, and Supergoop!, with RUMOR Rosé and Campari Group serving as beverage partners. \",{\"_26\":509},{\"_26\":507},[2367,2368,2369],\"From the Culture\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2372,2373],\" and \",{\"_26\":509},{\"_26\":507},[2376,2377,2378],\"The Draymond Green Show\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2381,2382],\"New this year, UTA Beach introduced a Creator Lounge where digital creators could recharge between appearances, along with a podcast studio that hosted live recordings including \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2385],{\"_26\":129,\"_496\":2386},{\"_514\":515,\"_520\":2387,\"_522\":2388,\"_117\":-5,\"_524\":2389},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt69d4c44320055e16/6a48184974904e9c76379b47/JN_260624_UTA_BEACH-3Z3A4158_2.jpg\",\"JN_260624_UTA_BEACH-3Z3A4158_2.jpg\",{\"_526\":110},{\"_514\":515},[2392,2393],{\"_26\":163,\"_501\":2398,\"_163\":2399},{\"_26\":163,\"_501\":2394,\"_163\":2334},[2395,2396,2397],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2400,2401],\"United Talent Agency expanded its Cannes Lions presence with the debut of UTA Beach, a two-story beachfront hub on the Croisette that hosted daily programming, executive salons, happy hours, and evening events. The venue brought together talent, creators, brand leaders, and executives, with appearances from Priyanka Chopra Jonas, Paris Hilton, Karlie Kloss, Mel Robbins, Kara Swisher, Draymond Green, Don Lemon, and many more. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2404],{\"_26\":129,\"_496\":2405},{\"_514\":515,\"_520\":2406,\"_522\":2407,\"_117\":-5,\"_524\":2408},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt2158953c9bd4889f/6a48183a740ba42f26460b4f/JN_260622_UTA_BEACH-3Z3A8406.jpg\",\"JN_260622_UTA_BEACH-3Z3A8406.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2411],{\"_26\":163,\"_501\":2412,\"_163\":2413},[2414],\"UTA Beach\",{\"_26\":509},{\"_514\":515},[2417,2418],{\"_26\":163,\"_501\":2424,\"_163\":2425},{\"_26\":163,\"_501\":2419,\"_163\":2420},[2421,2422,2423],\"Photo: Courtesy of of Motorola\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2426,2427],\"Guests also explored interactive design activations and enjoyed a bespoke menu created by Michelin-starred chef Bruno Oger, highlighting Motorola's focus on blending innovation, creativity, and lifestyle. \",{\"_26\":509},{\"_26\":507},{\"_514\":515}
136,[2430],{\"_26\":129,\"_496\":2431},{\"_514\":515,\"_520\":2432,\"_522\":2433,\"_117\":-5,\"_524\":2434},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt54c2a4ca3a5f3554/6a4817d074904e824e379b43/Motorola_ReÌsumeÌ-5.jpg\",\"Motorola_ReÌsumeÌ-5.jpg\",{\"_526\":110},{\"_514\":515},[2437,2438],{\"_26\":163,\"_501\":2444,\"_163\":2445},{\"_26\":163,\"_501\":2439,\"_163\":2440},[2441,2442,2443],\"Photo: Courtesy of Motorola\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2446,2447],\"The afternoon featured a conversation led by Motorola and Lenovo CMO Emily Ketchen with partners Pantone and Bose, examining how elements traditionally associated with fashion and luxuryâincluding color palettes, premium finishes, and immersive audioâare reshaping consumer expectations for technology. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2450],{\"_26\":129,\"_496\":2451},{\"_514\":515,\"_520\":2452,\"_522\":2453,\"_117\":-5,\"_524\":2454},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltc3b7dd13b820c967/6a4817bd2ff4ee1f18aebcad/Motorola_ReÌsumeÌ-13.jpg\",\"Motorola_ReÌsumeÌ-13.jpg\",{\"_526\":110},{\"_514\":515},[2457,2458],{\"_26\":163,\"_501\":2463,\"_163\":2464},{\"_26\":163,\"_501\":2459,\"_163\":2440},[2460,2461,2462],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2465,2466],\"Motorola hosted an invite-only gathering at Michelin-starred Villa Archange, bringing together creators, media, and industry leaders to explore how color, design, craftsmanship, and culture are influencing the future of technology. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2469],{\"_26\":129,\"_496\":2470},{\"_514\":515,\"_520\":2471,\"_522\":2472,\"_117\":-5,\"_524\":2473},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltd04f652d4bd7b225/6a4817a7219749052da9c794/Motorola_ReÌsumeÌ-6.jpg\",\"Motorola_ReÌsumeÌ-6.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2476],{\"_26\":163,\"_501\":2477,\"_163\":2478},[2479],\"Motorolaâs Invite-Only Lunch\",{\"_26\":509},{\"_514\":515},[2482,2483],{\"_26\":163,\"_501\":2488,\"_163\":2489},{\"_26\":163,\"_501\":2484,\"_163\":2066},[2485,2486,2487],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2490,2491],\"At the heart of the activation was the Cash App Café, where guests enjoyed green matcha, branded confections, macarons, and fortune cookies filled with financial-themed messages. Custom French Riviera tote bags and green Jellycat macarons rounded out the hospitality experience, reinforcing the brand through playful, localized details rather than traditional product demonstrations. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2494],{\"_26\":129,\"_496\":2495},{\"_514\":515,\"_520\":2496,\"_522\":2497,\"_117\":-5,\"_524\":2498},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltdc50364304381b84/6a48177f588d5170596901b0/P1010391.jpg\",\"P1010391.jpg\",{\"_526\":110},{\"_514\":515},[2501,2502],{\"_26\":163,\"_501\":2507,\"_163\":2508},{\"_26\":163,\"_501\":2503,\"_163\":2066},[2504,2505,2506],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2509,2510],\"Cash App's signature green anchored the design throughout the apartment, from a dramatic \\\"melting walls\\\" installation at the entrance to a vivid green stripe running through the ceiling and floor that connected the lounge to a Croisette-facing balcony. Modern materials including hammered steel, brushed silver, and light wood added a contemporary Riviera feel. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2513],{\"_26\":129,\"_496\":2514},{\"_514\":515,\"_520\":2515,\"_522\":2516,\"_117\":-5,\"_524\":2517},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltcb2888e3cd01a8d3/6a48176f573ebe1ca3d15662/P1010323.jpg\",\"P1010323.jpg\",{\"_526\":110},{\"_514\":515},[2520,2521,2522,2523],{\"_26\":163,\"_501\":2537,\"_163\":2538},{\"_26\":163,\"_501\":2532,\"_163\":2096},{\"_26\":163,\"_501\":2528,\"_163\":2529},{\"_26\":163,\"_501\":2524,\"_163\":2066},[2525,2526,2527],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2530,2531],\", Cash App transformed a second-floor apartment at Grey d'Albion into an immersive meeting destination that paired private executive conversations with a bold, design-forward environment. Rather than a traditional corporate suite, the space embraced a maximalist aesthetic that reflected the brand's focus on a new generation of users. \",{\"_26\":509},{\"_26\":507},[2533,2534,2535],{\"_26\":546,\"_496\":2536},{\"_26\":509},{\"_26\":507},{\"_548\":2101,\"_550\":551,\"_552\":-5,\"_553\":-5},[2539,2540],\"Partnering with experiential agency \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2543],{\"_26\":129,\"_496\":2544},{\"_514\":515,\"_520\":2545,\"_522\":2546,\"_117\":-5,\"_524\":2547},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt1a221d2d9ae3918e/6a48175bd031883c1ed27c1d/P1010415.jpg\",\"P1010415.jpg\",{\"_526\":110}
136,{\"_514\":515,\"_571\":572},[2550],{\"_26\":163,\"_501\":2551,\"_163\":2552},[2553],\"Cash App Café\",{\"_26\":509},{\"_514\":515},[2556,2557],{\"_26\":163,\"_501\":2562,\"_163\":2563},{\"_26\":163,\"_501\":2558,\"_163\":503},[2559,2560,2561],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2564,2565],\"A central hospitality bar served coffee by day before shifting into an informal gathering space later in the day, while a private meeting room was seamlessly integrated into the open layout. Rather than relying on bold branding, the cabana emphasized thoughtful materials, understated design, and guest comfort to encourage conversation and longer visits. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2568],{\"_26\":129,\"_496\":2569},{\"_514\":515,\"_520\":2570,\"_522\":2571,\"_117\":-5,\"_524\":2572},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltcd219d81549f4f6f/6a481715b04040fe11801ea7/_J4A7388_HDR.jpg\",\"_J4A7388_HDR.jpg\",{\"_526\":110},{\"_514\":515},[2575,2576,2577,2578],{\"_26\":163,\"_501\":2592,\"_163\":793},{\"_26\":163,\"_501\":2587,\"_163\":542},{\"_26\":163,\"_501\":2583,\"_163\":2584},{\"_26\":163,\"_501\":2579,\"_163\":503},[2580,2581,2582],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2585,2586],\", the Braze Cabana offered a calm retreat from the bustle of the Croisette. The double beachfront structure featured a light, coastal-inspired palette of natural materials, woven textures, and soft fabric shading, with layered lounge areas that transitioned from open seating to more private conversation spaces. \",{\"_26\":509},{\"_26\":507},[2588,2589,2590],{\"_26\":546,\"_496\":2591},{\"_26\":509},{\"_26\":507},{\"_548\":549,\"_550\":551,\"_552\":-5,\"_553\":-5},[2593,2594],{\"_26\":509},{\"_26\":507},{\"_514\":515},[2597],{\"_26\":129,\"_496\":2598},{\"_514\":515,\"_520\":2599,\"_522\":2600,\"_117\":-5,\"_524\":2601},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt981516fe8b680f67/6a481704dfb9843ef8ce1569/_J4A7217.jpg\",\"_J4A7217.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2604],{\"_26\":163,\"_501\":2605,\"_163\":2606},[2607],\"Braze Cabana\",{\"_26\":509},{\"_514\":515},[2610,2611],{\"_26\":163,\"_501\":2617,\"_163\":2618},{\"_26\":163,\"_501\":2612,\"_163\":2613},[2614,2615,2616],\"Photo: Courtesy of BMF\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2619,2620],\"Nearby, the Marriott Bonvoy Boutiques extended the hotel experience beyond the guest room through an immersive retail pop-up featuring curated lifestyle, wellness, sleep, and destination-inspired collections. Together, the experiences reflected Marriott's growing emphasis on connecting with travelers through experiences and shared passions both on and off property. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2623],{\"_26\":129,\"_496\":2624},{\"_514\":515,\"_520\":2625,\"_522\":2626,\"_117\":-5,\"_524\":2627},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt9ca63d755e85372d/6a4816d4a8759bb48d87bb8a/Marriott_Cannes.7714.JPG\",\"Marriott_Cannes.7714.JPG\",{\"_526\":110},{\"_514\":515},[2630,2631],{\"_26\":163,\"_501\":2636,\"_163\":2637},{\"_26\":163,\"_501\":2632,\"_163\":2613},[2633,2634,2635],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2638,2639],\"The week also featured Marriott's \\\"Meet Us Where...\\\" speaker series, where Marriott International CEO Anthony Capuano and chief customer officer Peggy Roe welcomed guests including Jamie Oliver, Hoda Kotb, Ejae, and Eileen Gu for conversations exploring how sports, wellness, entertainment, and culture influence the way people travel. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2642],{\"_26\":129,\"_496\":2643},{\"_514\":515,\"_520\":2644,\"_522\":2645,\"_117\":-5,\"_524\":2646},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt0221a8113ac80aa6/6a4816be2eb4380825adc866/Eileen_Marriott_Cannes.1494.JPG\",\"Eileen_Marriott_Cannes.1494.JPG\",{\"_526\":110},{\"_514\":515},[2649,2650,2651,2652],{\"_26\":163,\"_501\":2668,\"_163\":2246},{\"_26\":163,\"_501\":2661,\"_163\":2662},{\"_26\":163,\"_501\":2657,\"_163\":2658},{\"_26\":163,\"_501\":2653,\"_163\":2613},[2654,2655,2656],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2659,2660],\", Marriott's Cannes Lions footprint showcased how hospital
136ity is evolving into a platform for storytelling, media, and brand engagement. Along the Croisette, the MarRIOTT Media Newsstand invited attendees to stop for refreshments while exploring the latest Traveler Psychology Report, developed with Kinective by United Airlines, examining the motivations and behaviors shaping today's travelers. \",{\"_26\":509},{\"_26\":507},[2663,2664,2665],\"BMF\",{\"_26\":546,\"_496\":2666},{\"_26\":509},{\"_26\":507},{\"_548\":2667,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://wearebmf.com/\",[2669,2670],{\"_26\":509},{\"_26\":507},{\"_514\":515},[2673],{\"_26\":129,\"_496\":2674},{\"_514\":515,\"_520\":2675,\"_522\":2676,\"_117\":-5,\"_524\":2677},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt23518efbe973f1c8/6a4816a9e3695809ce040b73/Marriott_Cannes.8274.JPG\",\"Marriott_Cannes.8274.JPG\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2680],{\"_26\":163,\"_501\":2681,\"_163\":2682},[2683],\"Marriott Bonvoy \u0026 MarRIOTT Media Activations\",{\"_26\":509},{\"_514\":515},[2686,2687,2688,2689],{\"_26\":163,\"_501\":2704,\"_163\":2705},{\"_26\":163,\"_501\":2699,\"_163\":2700},{\"_26\":163,\"_501\":2695,\"_163\":2696},{\"_26\":163,\"_501\":2690,\"_163\":2691},[2692,2693,2694],\"Photo: Hansley Thibaud\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2697,2698],\"with Hoda Kotb, and a World Cup watch party. \",{\"_26\":509},{\"_26\":507},[2701,2702,2703],\"Joy 101 \",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2706,2707],\"Programming throughout the week included discussions on B2B marketing, women's sports, influence, trust, and storytelling, along with intimate dinners, a live taping of \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2710],{\"_26\":129,\"_496\":2711},{\"_514\":515,\"_520\":2712,\"_522\":2713,\"_117\":-5,\"_524\":2714},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte313da96a2b24089/6a481b20c0c057341d2151bc/HansleyThibaud_iHeartCafe2026-6341.jpg\",\"HansleyThibaud_iHeartCafe2026-6341.jpg\",{\"_526\":110},{\"_514\":515},[2717,2718],{\"_26\":163,\"_501\":2724,\"_163\":2725},{\"_26\":163,\"_501\":2719,\"_163\":2720},[2721,2722,2723],\"Photo: Adam Berry\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2726,2727],\"McDonough said the team is \\\"very against corporate clutterâlike slapping logos on things, just to make it feel like we're checking that box,\\\" opting instead for subtle branding through details like heart-shaped straws, patterned coffee cups, and placemats. \\\"We're very intentional about how we use our logo. We're very subtle with our marketing messaging and integration, but in a way that we're able to still get our business goals and our business messaging across.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2730],{\"_26\":129,\"_496\":2731},{\"_514\":515,\"_520\":2732,\"_522\":2733,\"_117\":-5,\"_524\":2734},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt1c10ee26bc13de6d/6a481b13588d5139056901b8/AdamBerry_iHeartCafe2026--20.jpg\",\"AdamBerry_iHeartCafe2026--20.jpg\",{\"_526\":110},{\"_514\":515},[2737,2738,2739,2740],{\"_26\":163,\"_501\":2756,\"_163\":2757},{\"_26\":163,\"_501\":2749,\"_163\":2750},{\"_26\":163,\"_501\":2745,\"_163\":2746},{\"_26\":163,\"_501\":2741,\"_163\":2720},[2742,2743,2744],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2747,2748],\", iHeartMedia senior vice president of national events, of the activationâs design. \\\"We're in the south of France, we're at an operative café. So we want to make sure that what we build and customize is authentic to the part that we took over here locally.\\\" \",{\"_26\":509},{\"_26\":507},[2751,2752,2753],\"Jeana McDonough\",{\"_26\":546,\"_496\":2754},{\"_26\":509},{\"_26\":507},{\"_548\":2755,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/jeanacosta/\",[2758,2759],\"iHeartMedia returned to Cannes with the iHeartCafé at La Californie Restaurant, hosting intimate conversations, podcast tapings, and networking events featuring Ryan Seacrest, Eva Longoria, Malcolm Gladwell, Questlove, Hoda Kotb, Sophia Bush, Ashlyn Harris, and others. \\\"We're very inspired by the environment,\\\" said \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2762],{\"_26\":129,\"_496\":2763},{\"_514\":515,\"_520\":2764,\"_522\":2765,\"_117\":-5,\"_524\":2766},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt442f51dc93d8cac
1367/6a481af52ed8382d50cc5b3b/AdamBerry_iHeartCafe2026--64.jpg\",\"AdamBerry_iHeartCafe2026--64.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2769],{\"_26\":163,\"_501\":2770,\"_163\":2771},[2772],\"iHeartMedia Café\",{\"_26\":509},{\"_514\":515},[2775,2776],{\"_26\":163,\"_501\":2781,\"_163\":2782},{\"_26\":163,\"_501\":2777,\"_163\":2066},[2778,2779,2780],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2783,2784],\"Throughout the space, Roku incorporated playful Riviera-inspired design touches, including a custom postcard illustration that appeared in multiple forms, from scenic vignettes to cocktail umbrellas. Branded ice cubes and other subtle details extended the experience, while Djamal said the goal was to create an environment that felt elevated but approachable. \\\"We make our spaces super airy [and] bright,\\\" she said, incorporating Roku's signature purple \\\"in tasteful ways\\\" while keeping the salon personal rather than overly formal. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2787],{\"_26\":129,\"_496\":2788},{\"_514\":515,\"_520\":2789,\"_522\":2790,\"_117\":-5,\"_524\":2791},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltb618e5561ca7ac87/6a481682018db609db44859d/P1010088_(1).jpg\",\"P1010088_(1).jpg\",{\"_526\":110},{\"_514\":515},[2794,2795],{\"_26\":163,\"_501\":2800,\"_163\":2801},{\"_26\":163,\"_501\":2796,\"_163\":2066},[2797,2798,2799],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2802,2803],\"One of the activation's signature features was the new Roku Sunset Salon, where clients could enjoy blowouts, hair styling, and grooming services before meetings or panels. Upstairs, attendees personalized Dior lip glosses and custom cufflinks at a laser-engraving station, with Roku encouraging them to create gifts inspired by conversations they'd had throughout the week. \\\"We try to meet clients where they are,\\\" Djamal said. \\\"Those small moments of interaction are really important.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2806],{\"_26\":129,\"_496\":2807},{\"_514\":515,\"_520\":2808,\"_522\":2809,\"_117\":-5,\"_524\":2810},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt5927d96a9a3b5c34/6a4816707ca0dc3e67f77f46/P1010451.jpg\",\"P1010451.jpg\",{\"_526\":110},{\"_514\":515},[2813,2814,2815,2816,2817,2818],{\"_26\":163,\"_501\":2843,\"_163\":2246},{\"_26\":163,\"_501\":2838,\"_163\":2096},{\"_26\":163,\"_501\":2834,\"_163\":2835},{\"_26\":163,\"_501\":2827,\"_163\":2828},{\"_26\":163,\"_501\":2823,\"_163\":2824},{\"_26\":163,\"_501\":2819,\"_163\":2066},[2820,2821,2822],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2825,2826],\", senior events and experiences manager at Roku. \\\"For Roku, we really focus on one-to-one high-level client interaction\\\" and creating personalized moments that make every guest \\\"feel really special.\\\" The apartment served as a tranquil retreat from the bustle of the Croisette, reinforcing Roku's hospitality-first approach. \",{\"_26\":509},{\"_26\":507},[2829,2830,2831],\"Andie Djamal\",{\"_26\":546,\"_496\":2832},{\"_26\":509},{\"_26\":507},{\"_548\":2833,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/andie-djamal/\",[2836,2837],\", Roku on the Riviera centered on high-touch hospitality and one-on-one client meetings in a bright, airy apartment overlooking Cannes. \\\"Everyone has different priorities when they come to Cannes,\\\" said \",{\"_26\":509},{\"_26\":507},[2839,2840,2841],{\"_26\":546,\"_496\":2842},{\"_26\":509},{\"_26\":507},{\"_548\":2101,\"_550\":551,\"_552\":-5,\"_553\":-5},[2844,2845],{\"_26\":509},{\"_26\":507},{\"_514\":515},[2848],{\"_26\":129,\"_496\":2849},{\"_514\":515,\"_520\":2850,\"_522\":2851,\"_117\":-5,\"_524\":2852},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt96ee22ff6720a796/6a481650cf10e003a9a7f92a/P1010499.jpg\",\"P1010499.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2855],{\"_26\":163,\"_501\":2856,\"_163\":2857},[2858],\"Roku on the Riviera\",{\"_26\":509},{\"_514\":515},[2861,2862],{\"_26\":163,\"_501\":2867,\"_163\":2868},{\"_26\":163,\"_501\":2863,\"_163\":2190},[2864,2865,2866],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2869,2870],\"Throughout Le Marché, attendees explored how DoorDash Ads helps brands connect with consumers across everyday moments while measuring incremental impact through closed-loop attribution. The activation translated complex advertising capabilities into a physical environment inspired by the rhythms and patterns of a bustling marketplace. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2873],{\"_26\":129,\"_496\":2874},{\"_514\":515,\"_520\":2875,\"_522\":2876,\"_117\":-5,\"_524\":2877},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltba9974fdadda0b19/6a4815f19a1d241e47561f03/3_01.jpg\",\"3_01.jpg\",{\"_526\":110}
136,{\"_514\":515},[2880,2881,2882,2883],{\"_26\":163,\"_501\":2896,\"_163\":2897},{\"_26\":163,\"_501\":2891,\"_163\":2239},{\"_26\":163,\"_501\":2888,\"_163\":1715},{\"_26\":163,\"_501\":2884,\"_163\":2190},[2885,2886,2887],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2889,2890],{\"_26\":509},{\"_26\":507},[2892,2893,2894],{\"_26\":546,\"_496\":2895},{\"_26\":509},{\"_26\":507},{\"_548\":2244,\"_550\":551,\"_552\":-5,\"_553\":-5},[2898,2899],\"The space was produced by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2902],{\"_26\":129,\"_496\":2903},{\"_514\":515,\"_520\":2904,\"_522\":2905,\"_117\":-5,\"_524\":2906},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt28cd953f9d6eac07/6a4815e1311797e62b9c76f6/2_IMG_2158.jpeg\",\"2_IMG_2158.jpeg\",{\"_526\":110},{\"_514\":515},[2909,2910],{\"_26\":163,\"_501\":2915,\"_163\":2916},{\"_26\":163,\"_501\":2911,\"_163\":2190},[2912,2913,2914],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2917,2918],\"DoorDash Ads created Le Marché, an immersive experience spanning two retail-inspired spaces connected by a shared courtyard. Designed as a modern market hall, the activation demonstrated how the platform transforms everyday consumer signals into measurable business growth through real-world storytelling rather than traditional data visualizations. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2921],{\"_26\":129,\"_496\":2922},{\"_514\":515,\"_520\":2923,\"_522\":2924,\"_117\":-5,\"_524\":2925},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltd7b293efe9e256ab/6a4815c8d6cfe57158b99dfa/1_IMG_2157_retouched.png\",\"1_IMG_2157_retouched.png\",{\"_526\":110},{\"_514\":515,\"_571\":572},[2928],{\"_26\":163,\"_501\":2929,\"_163\":2930},[2931],\"DoorDash Adsâ Le Marché\",{\"_26\":509},{\"_514\":515},[2934,2935],{\"_26\":163,\"_501\":2941,\"_163\":2942},{\"_26\":163,\"_501\":2936,\"_163\":2937},[2938,2939,2940],\"Photo: Courtesy of Sport Beach\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[2943,2944],\"Sidhu said the activation was built around three core pillars: \\\"great content, community, and play.\\\" Alongside 38 panels and dozens of interviews, Sport Beach also hosted interactive breakfast workshops, including sessions with former NBA coach Doc Rivers and WNBA legend Candace Parker on leadership and team-building, designed to encourage discussion rather than passive audiences. Even the smallest details reflected the team's attention to craft. The turf's field markings were painted by Wembley Stadium's longtime linesman, while client gifts included vials of sand from the beach paired with illustrated postcards. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2947],{\"_26\":129,\"_496\":2948},{\"_514\":515,\"_520\":2949,\"_522\":2950,\"_117\":-5,\"_524\":2951},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt7a596d648582f663/6a4815818b92717b086ba42d/_D8A0603_(1).jpg\",\"_D8A0603_(1).jpg\",{\"_526\":110},{\"_514\":515},[2954,2955,2956,2957],{\"_26\":163,\"_501\":2973,\"_163\":2974},{\"_26\":163,\"_501\":2966,\"_163\":2967},{\"_26\":163,\"_501\":2962,\"_163\":2963},{\"_26\":163,\"_501\":2958,\"_163\":2937},[2959,2960,2961],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2964,2965],\", global strategy director at Cheerful Twentyfirst. \\\"Rather than designing one experience for 8,000 people, you're actually designing 8,000 individual experiences,\\\" with changing sports, programming, and open-play moments throughout the week. \",{\"_26\":509},{\"_26\":507},[2968,2969,2970],\"Georgina Burrows\",{\"_26\":546,\"_496\":2971},{\"_26\":509},{\"_26\":507},{\"_548\":2972,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/georgina-burrows-/\",[2975,2976],\"For the team behind the activation, the challenge wasn't simply attracting attendeesâit was giving them a reason to return. \\\"People will return again and again, and you don't see that with a lot of the other activations in Cannes,\\\" said \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[2979],{\"_26\":129,\"_496\":2980},{\"_514\":515,\"_520\":2981,\"_522\":2982,\"_117\":-5,\"_524\":2983},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt22d22dcb668a1300/6a48156d3108920567e90c7c/_D8A9043_(1).jpg\",\"_D8A9043_(1).jpg\",{\"_526\":110}
136,{\"_514\":515},[2986,2987,2988,2989,2990,2991],{\"_26\":163,\"_501\":3016,\"_163\":2246},{\"_26\":163,\"_501\":3011,\"_163\":2096},{\"_26\":163,\"_501\":3007,\"_163\":3008},{\"_26\":163,\"_501\":3000,\"_163\":3001},{\"_26\":163,\"_501\":2996,\"_163\":2997},{\"_26\":163,\"_501\":2992,\"_163\":2937},[2993,2994,2995],{\"_26\":509},{\"_26\":508},{\"_26\":507},[2998,2999],\", CEO of Sport Beach. \",{\"_26\":509},{\"_26\":507},[3002,3003,3004],\"Beth Sidhu\",{\"_26\":546,\"_496\":3005},{\"_26\":509},{\"_26\":507},{\"_548\":3006,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/beth-lester-sidhu/\",[3009,3010],\", Stagwell's Sport Beach returned to the Croisette with a fresh look for its fourth year, replacing its previous court with a sprawling green turf field inspired by the FIFA World Cup. The venue welcomed more than 6,500 attendees for soccer, football, golf, open-play sessions, tournaments, networking events, and conversations with athletes and marketers throughout the week. \\\"We wanted to redesign the look and feel in a way that still feels like Sport Beach, but also looks totally different,\\\" said \",{\"_26\":509},{\"_26\":507},[3012,3013,3014],{\"_26\":546,\"_496\":3015},{\"_26\":509},{\"_26\":507},{\"_548\":2101,\"_550\":551,\"_552\":-5,\"_553\":-5},[3017,3018],{\"_26\":509},{\"_26\":507},{\"_514\":515},[3021],{\"_26\":129,\"_496\":3022},{\"_514\":515,\"_520\":3023,\"_522\":3024,\"_117\":-5,\"_524\":3025},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltbca5e2b3ce458101/6a481554cef8a8f6bcf98219/_D8A2969.jpg\",\"_D8A2969.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[3028],{\"_26\":163,\"_501\":3029,\"_163\":3030},[3031],\"Sport Beach\",{\"_26\":509},{\"_514\":515},[3034,3035],{\"_26\":163,\"_501\":3041,\"_163\":3042},{\"_26\":163,\"_501\":3036,\"_163\":3037},[3038,3039,3040],\"Photo: Courtesy of The Female Quotient\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3043,3044],\"While FQ Beach welcomed larger audiences throughout the day, the organization's longtime rooftop remained an important part of the experience, serving as a dedicated space for speakers, partners, and community-building. \\\"We're really using that as private meeting spaces and hospitality space for all of our speakers and partners,\\\" Fleshner said, \\\"and really just building our community this year.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3047],{\"_26\":129,\"_496\":3048},{\"_514\":515,\"_520\":3049,\"_522\":3050,\"_117\":-5,\"_524\":3051},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta6d8f51a4d3e60ed/6a48149cc2b2df4a1773d9f7/210-TFQ-SFG28475.jpg\",\"210-TFQ-SFG28475.jpg\",{\"_526\":110},{\"_514\":515},[3054,3055],{\"_26\":163,\"_501\":3060,\"_163\":3061},{\"_26\":163,\"_501\":3056,\"_163\":3037},[3057,3058,3059],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3062,3063],\"One of the biggest additions this year was an on-site kids' camp, created to help working parents participate in Cannes Lions without leaving their families behind. Inspired by Fleshner's own experience bringing her young son to the festival last year, the initiative quickly gained support from partners including Lowe's. \\\"We always say there's no infrastructure in place to do both,\\\" she said, referring to balancing leadership and parenthood. \\\"We said, 'This is the most FQ walk-the-talk thing ever.'\\\" The camp featured activities including appearances from the Teletubbies and other family-friendly experiences. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3066],{\"_26\":129,\"_496\":3067},{\"_514\":515,\"_520\":3068,\"_522\":3069,\"_117\":-5,\"_524\":3070},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt140dfc60db74d384/6a48148582c58cf0a3769152/03-TFQ-SFG27772.jpg\",\"03-TFQ-SFG27772.jpg\",{\"_526\":110},{\"_514\":515},[3073,3074,3075,3076,3077,3078],{\"_26\":163,\"_501\":3105,\"_163\":3106},{\"_26\":163,\"_501\":3098,\"_163\":3099},{\"_26\":163,\"_501\":3094,\"_163\":3095},{\"_26\":163,\"_501\":3087,\"_163\":3088},{\"_26\":163,\"_501\":3083,\"_163\":3084},{\"_26\":163,\"_501\":3079,\"_163\":3037},[3080,3081,3082],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3085,3086],\", was expected to welcome more than 10,000 attendees over four days. \",{\"_26\":509},{\"_26\":507},[3089,3090,3091],\"Seed\",{\"_26\":546,\"_496\":3092},{\"_26\":509},{\"_26\":507},{\"_548\":3093,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.seedmarketingagency.com/\",[3096,3097],\", chief experience officer at The Female Quotient. \\\"This was a need to happen.\\\" The expanded footprint, produced by \",{\"_26\":509},{\"_26\":507},[3100,3101,3102],\"Niki Fleshner\",{\"_26\":546,\"_496\":3103},{\"_26\":509},{\"_26\":507},{\"_548\":3104,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/nikifleshner/\",[3107,3108],\"After more than a decade atop the Hôtel Martinez, The Female Quotient expanded to the beach for the first time with FQ Beach, adding a new outdoor stage, daily programming, and brand activations while preserving the rooftop as a hub for private meetings and hospital
136ity. \\\"We've fully outgrown all of our other spaces before,\\\" explained \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3111],{\"_26\":129,\"_496\":3112},{\"_514\":515,\"_520\":3113,\"_522\":3114,\"_117\":-5,\"_524\":3115},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta5c3f0b88b5eda6a/6a48146fe48250125fdd8c60/604-TFQ-IMG_4167.jpg\",\"604-TFQ-IMG_4167.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[3118],{\"_26\":163,\"_501\":3119,\"_163\":3120},[3121],\"FQ Beach\",{\"_26\":509},{\"_514\":515},[3124,3125],{\"_26\":163,\"_501\":3131,\"_163\":3132},{\"_26\":163,\"_501\":3126,\"_163\":3127},[3128,3129,3130],\"Photo: Courtesy of The Wall Street Journal\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3133,3134],\"For Smith, the smallest details were just as important as the overall design. From custom florals and glassware featuring tiny house motifs to a redesigned terrace with a new mural and an elevated essentials bar, every touchpoint was carefully considered. \\\"We are so thoughtful and so purposeful about everything we do,\\\" he said, adding that the team is already exploring how future Journal Houses can incorporate even more sensory elements, including sound and scent. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3137],{\"_26\":129,\"_496\":3138},{\"_514\":515,\"_520\":3139,\"_522\":3140,\"_117\":-5,\"_524\":3141},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt8cef5a527ce6de7c/6a4bc83274904ecc73379ce1/Copy_of_GENERAL_VIEW_JOURNAL_HOUSE132.JPG\",\"Copy_of_GENERAL_VIEW_JOURNAL_HOUSE132.JPG\",{\"_526\":110},{\"_514\":515},[3144,3145],{\"_26\":163,\"_501\":3150,\"_163\":3151},{\"_26\":163,\"_501\":3146,\"_163\":3127},[3147,3148,3149],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3152,3153],\"Programming shifted throughout each day, with morning panel discussions, lunches, afternoon conversations, evening receptions, and sponsor events transforming the space from one function to the next. Sponsor activations from companies including Adobe, Deloitte US, Google Cloud, and IBM were intentionally woven into the environment. \\\"It's all about integration,\\\" Smith said. \\\"It's really important for us that sponsors sort of blend in.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3156],{\"_26\":129,\"_496\":3157},{\"_514\":515,\"_520\":3158,\"_522\":3159,\"_117\":-5,\"_524\":3160},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt11cc0994916c5005/6a4bc81b5a5a7f2f745b1442/Copy_of_GENERAL_VIEW_JOURNAL_HOUSE061.JPG\",\"Copy_of_GENERAL_VIEW_JOURNAL_HOUSE061.JPG\",{\"_526\":110},{\"_514\":515},[3163,3164],{\"_26\":163,\"_501\":3169,\"_163\":3170},{\"_26\":163,\"_501\":3165,\"_163\":3127},[3166,3167,3168],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3171,3172],\"This year's design leaned into a warm palette of yellows and terracottas inspired by the south of France. \\\"We wanted to be really purposeful to ensure we created a sense of calm while balancing chic,\\\" Smith said, noting that each Journal House around the world draws inspiration from its host city, from alpine greens in Davos to orchid-inspired pinks in Singapore. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3175],{\"_26\":129,\"_496\":3176},{\"_514\":515,\"_520\":3177,\"_522\":3178,\"_117\":-5,\"_524\":3179},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltcb88a449fa77175c/6a4bc7ecb5df6b868d519b88/Copy_of_GENERAL_VIEWS_052.JPG\",\"Copy_of_GENERAL_VIEWS_052.JPG\",{\"_526\":110},{\"_514\":515},[3182,3183,3184,3185,3186,3187],{\"_26\":163,\"_501\":3211,\"_163\":3212},{\"_26\":163,\"_501\":3204,\"_163\":3205},{\"_26\":163,\"_501\":3200,\"_163\":3201},{\"_26\":163,\"_501\":3196,\"_163\":1946},{\"_26\":163,\"_501\":3192,\"_163\":3193},{\"_26\":163,\"_501\":3188,\"_163\":3127},[3189,3190,3191],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3194,3195],\". Familiar staffâincluding baristas and hospitality teams who also work the publisher's events in Davos and Singaporeâhelped reinforce that sense of continuity. \",{\"_26\":509},{\"_26\":507},[3197,3198,3199],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3202,3203],\", vice president of international events at Dow Jones and \",{\"_26\":509},{\"_26\":507},[3206,3207,3208],\"Ollie Smith\",{\"_26\":546,\"_496\":3209},{\"_26\":509},{\"_26\":507},{\"_548\":3210,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/ollie-smith-35894434/\",[3213,3214],\"Designed as a retreat from the bustle of Cannes Lions, Journal House returned with a welcoming setting for meetings, panels, networking, and hospital
136ity throughout the week. \\\"It became this sort of home away from home and getaway to escape the chaos,\\\" explained \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3217],{\"_26\":129,\"_496\":3218},{\"_514\":515,\"_520\":3219,\"_522\":3220,\"_117\":-5,\"_524\":3221},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt792d1298ec884bb3/6a4bc7cee457374fceb63239/Copy_of_GENERAL_VIEW_JOURNAL_HOUSE079.JPG\",\"Copy_of_GENERAL_VIEW_JOURNAL_HOUSE079.JPG\",{\"_526\":110},{\"_514\":515,\"_571\":572},[3224,3225],{\"_26\":163,\"_501\":3229,\"_163\":1946},{\"_26\":163,\"_501\":3226,\"_163\":3227},[3228],\"âs Journal House\",{\"_26\":509},[3230,3231],{\"_26\":509},{\"_26\":508},{\"_514\":515},[3234,3235,3236,3237],{\"_26\":163,\"_501\":3253,\"_163\":3254},{\"_26\":163,\"_501\":3246,\"_163\":3247},{\"_26\":163,\"_501\":3242,\"_163\":3243},{\"_26\":163,\"_501\":3238,\"_163\":503},[3239,3240,3241],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3244,3245],\", global chief growth officer at DesignScene, added that \\\"every single piece was intentional\\\"âdesigned to fit both the south of France setting and the PayPal Ads brand. \",{\"_26\":509},{\"_26\":507},[3248,3249,3250],\"Sophie Billi-Hardwick\",{\"_26\":546,\"_496\":3251},{\"_26\":509},{\"_26\":507},{\"_548\":3252,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/sophiebilli/\",[3255,3256],\"Outside, a custom coffee and treat c
136art welcomed festival attendees passing along the Croisette, extending the experience beyond the private meeting space. \\\"At the end of the day, it is about human connection,\\\" Lubera said. \\\"We do want to give back to the festival-goers in Cannes too.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3259],{\"_26\":129,\"_496\":3260},{\"_514\":515,\"_520\":3261,\"_522\":3262,\"_117\":-5,\"_524\":3263},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt645daa1444ff5912/6a4813cbd53b562c81bed3f8/AmzExport_-19.jpg\",\"AmzExport_-19.jpg\",{\"_526\":110},{\"_514\":515},[3266,3267],{\"_26\":163,\"_501\":3272,\"_163\":3273},{\"_26\":163,\"_501\":3268,\"_163\":503},[3269,3270,3271],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3274,3275],\"One of the activation's most distinctive design details was a wall of decorative plates that subtly incorporated branding from PayPal, Venmo, and Honey. \\\"A lot of people don't know that Venmo and Honey sit under the PayPal umbrella, so we wanted to make that knownâbut, again, in an authentic way,\\\" Lubera said, calling the installation her favorite element of the space. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3278],{\"_26\":129,\"_496\":3279},{\"_514\":515,\"_520\":3280,\"_522\":3281,\"_117\":-5,\"_524\":3282},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte96b68d9ba4048c4/6a4813b3573ebe6f39d1565e/AmzExport_-12.jpg\",\"AmzExport_-12.jpg\",{\"_526\":110},{\"_514\":515},[3285,3286,3287,3288,3289,3290],{\"_26\":163,\"_501\":3315,\"_163\":793},{\"_26\":163,\"_501\":3310,\"_163\":542},{\"_26\":163,\"_501\":3306,\"_163\":3307},{\"_26\":163,\"_501\":3299,\"_163\":3300},{\"_26\":163,\"_501\":3295,\"_163\":3296},{\"_26\":163,\"_501\":3291,\"_163\":503},[3292,3293,3294],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3297,3298],\", head of marketing experience and growth strategy at PayPal Ads, described as a space that felt \\\"authentic to the south of France,\\\" while remaining \\\"warm and inviting for conversation.\\\" \",{\"_26\":509},{\"_26\":507},[3301,3302,3303],\"Sylvia Lubera\",{\"_26\":546,\"_496\":3304},{\"_26\":509},{\"_26\":507},{\"_548\":3305,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/sylvia-lubera-9b897466/\",[3308,3309],\", the PayPal Ads Pâtisserie transformed a Croisette storefront into a Riviera-inspired café where brands, agencies, and partners gathered for meetings, networking, and content creation. The activation blended striped awnings, floral accents, a coffee and pastry service, and private meeting rooms to create what \",{\"_26\":509},{\"_26\":507},[3311,3312,3313],{\"_26\":546,\"_496\":3314},{\"_26\":509},{\"_26\":507},{\"_548\":549,\"_550\":551,\"_552\":-5,\"_553\":-5},[3316,3317],{\"_26\":509},{\"_26\":507},{\"_514\":515},[3320],{\"_26\":129,\"_496\":3321},{\"_514\":515,\"_520\":3322,\"_522\":3323,\"_117\":-5,\"_524\":3324},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt76642f4508c04a71/6a48139ae775127bad31d4c8/AmzExport_-4.jpg\",\"AmzExport_-4.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[3327],{\"_26\":163,\"_501\":3328,\"_163\":3329},[3330],\"PayPal Ads Pâtisserie\",{\"_26\":509},{\"_514\":515},[3333,3334],{\"_26\":163,\"_501\":3340,\"_163\":3341},{\"_26\":163,\"_501\":3335,\"_163\":3336},[3337,3338,3339],\"Photo: Courtesy of Amazon Ads\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3342,3343],\"Amazon Web Services (AWS) transformed part of Amazon Port into Rue Visionnaire, an interactive activation where attendees used AI agents to develop a business ideaâfrom concept and branding to marketing and operationsâbefore unveiling it at a storefront inside the village. Guests completed the experience by using a physical key to \\\"open\\\" their new business, revealing AI-generated branding, a proposed logo, and a sample advertising campaign spanning Amazon.com, Alexa+, Echo devices, Prime Video, and Twitch. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3346],{\"_26\":129,\"_496\":3347},{\"_514\":515,\"_520\":3348,\"_522\":3349,\"_117\":-5,\"_524\":3350},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt87bc8f823bef629f/6a481316573ebecd48d1565a/Amazon_Port_4.jpg\",\"Amazon_Port_4.jpg\",{\"_526\":110}
136,{\"_514\":515},[3353,3354],{\"_26\":163,\"_501\":3359,\"_163\":3360},{\"_26\":163,\"_501\":3355,\"_163\":3336},[3356,3357,3358],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3361,3362],\"The event featured conversations with speakers including Kevin Durant, Bethenny Frankel, Priyanka Chopra Jonas, Jaylen Brown, and Shaquille O'Neal. There was also an evening concert from British indie band The xx. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3365],{\"_26\":129,\"_496\":3366},{\"_514\":515,\"_520\":3367,\"_522\":3368,\"_117\":-5,\"_524\":3369},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blte22117e3f91559c3/6a481306a8759b229f87bb82/Amazon_Port_session_-_Kevin_Durant_2.jpg\",\"Amazon_Port_session_-_Kevin_Durant_2.jpg\",{\"_526\":110},{\"_514\":515},[3372,3373,3374,3375,3376,3377,3378,3379],{\"_26\":163,\"_501\":3416,\"_163\":3417},{\"_26\":163,\"_501\":3409,\"_163\":3410},{\"_26\":163,\"_501\":3405,\"_163\":3406},{\"_26\":163,\"_501\":3398,\"_163\":3399},{\"_26\":163,\"_501\":3394,\"_163\":3395},{\"_26\":163,\"_501\":3389,\"_163\":542},{\"_26\":163,\"_501\":3385,\"_163\":3386},{\"_26\":163,\"_501\":3380,\"_163\":3381},[3382,3383,3384],\" Photo: Courtesy of Amazon Ads\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3387,3388],\" developed the creative and design for the individual Amazon brand spaces. The two teams collaborated to ensure the experience felt cohesive throughout.\",{\"_26\":509},{\"_26\":507},[3390,3391,3392],{\"_26\":546,\"_496\":3393},{\"_26\":509},{\"_26\":507},{\"_548\":549,\"_550\":551,\"_552\":-5,\"_553\":-5},[3396,3397],\", while \",{\"_26\":509},{\"_26\":507},[3400,3401,3402],\"Salt Productions\",{\"_26\":546,\"_496\":3403},{\"_26\":509},{\"_26\":507},{\"_548\":3404,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://passthesalt.com/\",[3407,3408],\" with production by \",{\"_26\":509},{\"_26\":507},[3411,3412,3413],\"Pinch Creative\",{\"_26\":546,\"_496\":3414},{\"_26\":509},{\"_26\":507},{\"_548\":3415,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://pinch-creative.com/\",[3418,3419],\"The overall port design was creatively led by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3422],{\"_26\":129,\"_496\":3423},{\"_514\":515,\"_520\":3424,\"_522\":3425,\"_117\":-5,\"_524\":3426},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt18cf84e95c98299e/6a4812f8ec9caa04e45a180a/Amazon_Port_overview_12.jpg\",\"Amazon_Port_overview_12.jpg\",{\"_526\":110},{\"_514\":515},[3429,3430],{\"_26\":163,\"_501\":3435,\"_163\":3436},{\"_26\":163,\"_501\":3431,\"_163\":3336},[3432,3433,3434],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3437,3438],\"Each space had its own identityâSport featured a pub area, for example, while Prime Video recreated a library celebrating Amazon's book-to-screen adaptations, complete with books containing hidden messages and custom-scented candles inspired by favorite shows and films. \\\"When you can create an activation and an experience that moves peopleâwhere there's real feelingâit's much harder to forget,â said Paull. âIf someone takes the time to walk past the Palais in the Cannes heat to visit us, it's up to us to move them and leave them with something that ultimately helps serve their own goals.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3441],{\"_26\":129,\"_496\":3442},{\"_514\":515,\"_520\":3443,\"_522\":3444,\"_117\":-5,\"_524\":3445},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltf53bcf2f2ceee5e8/6a4812e7e4c40edbc42aa3fb/Amazon_Port_3.jpg\",\"Amazon_Port_3.jpg\",{\"_526\":110},{\"_514\":515},[3448,3449,3450,3451],{\"_26\":163,\"_501\":3467,\"_163\":3468},{\"_26\":163,\"_501\":3460,\"_163\":3461},{\"_26\":163,\"_501\":3456,\"_163\":3457},{\"_26\":163,\"_501\":3452,\"_163\":3381},[3453,3454,3455],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3458,3459],\", vice president of global marketing â¯for Amazon Ads. âWe didnât want it to feel like something you could pick up and put on a different beach or in a different city,â she said. âWe wanted to have French culture as a foundation, and be respectful of the community in which the festival resides.â\",{\"_26\":509},{\"_26\":507},[3462,3463,3464],\"Claire Paull\",{\"_26\":546,\"_496\":3465},{\"_26\":509},{\"_26\":507},{\"_548\":3466,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/claire-paull-88734388/\",[3469,3470],\"Designed to resemble a classic village in the south of France, Amazon Port returned to the Croisette as a gathering place for Cannes Lions attendees, offering main-stage programming, networking events, a café, and evening entertainment. The concept gave each Amazon business its own storefront within the village, creating a cohesive experience while allowing each brand to tell its own story, explained \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3473],{\"_26\":129,\"_496\":3474},{\"_514\":515,\"_520\":3475,\"_522\":3476,\"_117\":-5,\"_524\":3477},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltcc45ba8493cfae08/6a4812d2b96568e54d1146d8/Amazon_Port_overview.jpg\",\"Amazon_Port_overview.jpg\",{\"_526\":110}
136,{\"_514\":515,\"_571\":572},[3480],{\"_26\":163,\"_501\":3481,\"_163\":3482},[3483],\"Amazon Port\",{\"_26\":509},{\"_514\":515},[3486,3487],{\"_26\":163,\"_501\":3493,\"_163\":3494},{\"_26\":163,\"_501\":3488,\"_163\":3489},[3490,3491,3492],\"Photo: Courtesy Tao Group Hospitality\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3495,3496],\"After dark, the lounge transformed into Crane Club Privé in partnership with Tao Group Hospitality, becoming one of the festival's hottest late-night destinations. Medeiros said every elementâfrom executive meeting areas to content studios and happy hoursâwas intentionally designed to bring the LinkedIn community together. \\\"That's how we design these experiences,\\\" she said. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3499],{\"_26\":129,\"_496\":3500},{\"_514\":515,\"_520\":3501,\"_522\":3502,\"_117\":-5,\"_524\":3503},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltcf13b74a1def400f/6a4eb0d31eaa089b16d4ac6d/Crane_Club_Prive_-_Atmosphere_1.jpg\",\"Crane_Club_Prive_-_Atmosphere_1.jpg\",{\"_526\":110},{\"_514\":515},[3506,3507],{\"_26\":163,\"_501\":3513,\"_163\":3514},{\"_26\":163,\"_501\":3508,\"_163\":3509},[3510,3511,3512],\"Photo: Courtesy of LinkedIn\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3515,3516],\"The LinkedIn Lounge was part of the brand's largest Cannes presence to date, which also included rooftop programming with Wellness Oasis and a penthouse featuring creator zones, an Adobe Edit Bar, and the LinkedIn Network Exchange. At street level, the LinkedIn Lounge patio hosted The Daily Brief, a live morning show co-hosted by creator duo Colin \u0026 Samir and streamed to LinkedIn's news feed, while the interior served as a Mediterranean-inspired café for executive meetings. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3519],{\"_26\":129,\"_496\":3520},{\"_514\":515,\"_520\":3521,\"_522\":3522,\"_117\":-5,\"_524\":3523},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt9bd3d9f0fbf2d079/6a48113dffb86b7195082ca4/LinkedIn_Cannes_Lions_2026-9664.jpg\",\"LinkedIn_Cannes_Lions_2026-9664.jpg\",{\"_526\":110},{\"_514\":515},[3526,3527],{\"_26\":163,\"_501\":3532,\"_163\":3533},{\"_26\":163,\"_501\":3528,\"_163\":3509},[3529,3530,3531],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3534,3535],\"Designed as a Mediterranean-inspired café, the LinkedIn Lounge offered comfortable meeting spaces where executives, marketers, creators, and agency leaders could connect throughout the day. \\\"It's truly about building a space and an experience for community,\\\" Medeiros said. \\\"We are a networking platform, and we bring networking to life at these events.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3538],{\"_26\":129,\"_496\":3539},{\"_514\":515,\"_520\":3540,\"_522\":3541,\"_117\":-5,\"_524\":3542},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltba0034ce2dd1c9f0/6a481a61098c2518f8b819e6/LinkedIn_Cannes_Lions_2026-9706.jpg\",\"LinkedIn_Cannes_Lions_2026-9706.jpg\",{\"_526\":110},{\"_514\":515},[3545,3546,3547,3548],{\"_26\":163,\"_501\":3564,\"_163\":3565},{\"_26\":163,\"_501\":3557,\"_163\":3558},{\"_26\":163,\"_501\":3553,\"_163\":3554},{\"_26\":163,\"_501\":3549,\"_163\":3509},[3550,3551,3552],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3555,3556],\", head of industry tentpole experiences at LinkedIn. The design paired shades of blue, wave-inspired forms, and sun-yellow accents to complement the Mediterranean setting while making the space \\\"feel truly LinkedIn.\\\" \",{\"_26\":509},{\"_26\":507},[3559,3560,3561],\"Danielle Damiano Medeiros\",{\"_26\":546,\"_496\":3562},{\"_26\":509},{\"_26\":507},{\"_548\":3563,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/ddmedeiros/\",[3566,3567],\"The activation featured a refreshed look inspired by the company's new visual identity. \\\"We really leaned into LinkedIn Blue,\\\" explained \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3570],{\"_26\":129,\"_496\":3571},{\"_514\":515,\"_520\":3572,\"_522\":3573,\"_117\":-5,\"_524\":3574},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blteb9b7e3e9b20f427/6a481114df3e92ce8a656bdd/LinkedIn_Cannes_Lions_2026-9658.jpg\",\"LinkedIn_Cannes_Lions_2026-9658.jpg\",{\"_526\":110}
136,{\"_514\":515},[3577,3578,3579,3580],{\"_26\":163,\"_501\":3596,\"_163\":2246},{\"_26\":163,\"_501\":3589,\"_163\":3590},{\"_26\":163,\"_501\":3585,\"_163\":3586},{\"_26\":163,\"_501\":3581,\"_163\":3509},[3582,3583,3584],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3587,3588],\", LinkedIn returned to the Carlton Cannes with an expanded campus spanning the rooftop, penthouse, and Croisette-level lounge. Throughout the week, the spaces hosted programming, executive meetings, creator experiences, and networking designed to demonstrate how business relationships are built both on and off the platform. \",{\"_26\":509},{\"_26\":507},[3591,3592,3593],\"The Bait Shoppe\",{\"_26\":546,\"_496\":3594},{\"_26\":509},{\"_26\":507},{\"_548\":3595,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://baitshoppe.com/\",[3597,3598],{\"_26\":509},{\"_26\":507},{\"_514\":515},[3601],{\"_26\":129,\"_496\":3602},{\"_514\":515,\"_520\":3603,\"_522\":3604,\"_117\":-5,\"_524\":3605},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltdb138d9fc67d7a69/6a4811022ef4b31841425d33/LinkedIn_Cannes_Lions_2026-0163.jpg\",\"LinkedIn_Cannes_Lions_2026-0163.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[3608],{\"_26\":163,\"_501\":3609,\"_163\":3610},[3611],\"LinkedIn Lounge\",{\"_26\":509},{\"_514\":515},[3614,3615],{\"_26\":163,\"_501\":3621,\"_163\":3622},{\"_26\":163,\"_501\":3616,\"_163\":3617},[3618,3619,3620],\"Photo: Getty Images for Spotify\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3623,3624],\"As the sun set, Spotify Beach transformed into a concert venue with performances from RAYE, Central Cee, Mike D, Mumford \u0026 Sons, John Summit, and Lykke Li. The venue also welcomed celebrity attendees including Colin Jost, Seth Meyers, Karlie Kloss, Ashley Graham, Madison Beer, Diplo, Shaun White, Draymond Green, and Flavor Flav. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3627],{\"_26\":129,\"_496\":3628},{\"_514\":515,\"_520\":3629,\"_522\":3630,\"_117\":-5,\"_524\":3631},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt03bc05c8f24f7084/6a481092dea573f8d76db3f7/V2_6354_bULZ4QIU_20260630051618.jpg\",\"V2_6354_bULZ4QIU_20260630051618.jpg\",{\"_526\":110},{\"_514\":515},[3634,3635],{\"_26\":163,\"_501\":3640,\"_163\":3641},{\"_26\":163,\"_501\":3636,\"_163\":3617},[3637,3638,3639],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3642,3643],\"The first night wrapped with Club Côte, Spotifyâs seventh annual soirée, which featured a performance from rising star Sienna Spiro. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3646],{\"_26\":129,\"_496\":3647},{\"_514\":515,\"_520\":3648,\"_522\":3649,\"_117\":-5,\"_524\":3650},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltee531c2d56a2d5f4/6a48107e82b5bc1086d3a304/JT5D6255_Lw67c2YP_20260623121415.jpg\",\"JT5D6255_Lw67c2YP_20260623121415.jpg\",{\"_526\":110},{\"_514\":515},[3653,3654],{\"_26\":163,\"_501\":3659,\"_163\":3660},{\"_26\":163,\"_501\":3655,\"_163\":3617},[3656,3657,3658],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3661,3662],\"Meeting rooms throughout the space were transformed into immersive takeovers celebrating cultural moments Spotify is helping shape. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3665],{\"_26\":129,\"_496\":3666},{\"_514\":515,\"_520\":3667,\"_522\":3668,\"_117\":-5,\"_524\":3669},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta7e17a4837faeb43/6a48106b5643bff657ff6fd9/ANT_0520_EA4FhZsK_20260622125211_NHQSDnV0_20260622034038.JPG\",\"ANT_0520_EA4FhZsK_20260622125211_NHQSDnV0_20260622034038.JPG\",{\"_526\":110},{\"_514\":515},[3672,3673,3674,3675],{\"_26\":163,\"_501\":3691,\"_163\":3692},{\"_26\":163,\"_501\":3684,\"_163\":3685},{\"_26\":163,\"_501\":3680,\"_163\":3681},{\"_26\":163,\"_501\":3676,\"_163\":3617},[3677,3678,3679],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3682,3683],\", Spotify's co-head of communications and head of global experiential. \\\"We didn't want Spotify Beach to just talk about that on a stage. We wanted people to feel it the moment they walked in, whether that was in a meeting room, at the froyo bar, or in the crowd for RAYE.â \",{\"_26\":509},{\"_26\":507},[3686,3687,3688],\"CJ Stanley\",{\"_26\":546,\"_496\":3689},{\"_26\":509},{\"_26\":507},{\"_548\":3690,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/cj-stanley/\",[3693,3694],\"âFans are the most powerful force in culture right now, and no one sits closer to fandom than Spotify,\\\" said \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3697],{\"_26\":163,\"_501\":3698,\"_163\":3699},[3700,3701],\"The activation centered around the concept of bringing fandom to life and featured hands-on experiences that are all about personalization. At the Coffee Bar, guests could craft their ideal matcha with different flavors, foams, and toppings to choose from. At the Shape Your Taste Froyo Bar, they could customize their Spotify profile while ordering a custom frozen yogurt treat. Guests could also share a little magic from Cannes with friends back home with Prompt Your Playlist postcards.\",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3704],{\"_26\":129,\"_496\":3705},{\"_514\":515,\"_520\":3706,\"_522\":3707,\"_117\":-5,\"_524\":3708},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltdf60d5327154d184/6a481056d8ef1767f124c4d8/ANT_1656_cHoiDHwM_20260624122811_lVLzjHrH_20260624023439.JPG\",\"ANT_1656_cHoiDHwM_20260624122811_lVLzjHrH_20260624023439.JPG\",{\"_526\":110}
136,{\"_514\":515},[3711,3712],{\"_26\":163,\"_501\":3718,\"_163\":3719},{\"_26\":163,\"_501\":3713,\"_163\":3714},[3715,3716,3717],\"Photo: Getty images for Spotify\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3720,3721],\"Spotify returned to the Croisette for its 12th year with Spotify Beach, bringing together creators, artists, brands, and fans for a week of conversations, interactive experiences, and live performances centered on the power of fandom. Daytime programming featured speakers including Troye Sivan, Jay Shetty, Keke Palmer, John Summit, and executives from Coach, Gap, LinkedIn, and Spotify. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3724],{\"_26\":129,\"_496\":3725},{\"_514\":515,\"_520\":3726,\"_522\":3727,\"_117\":-5,\"_524\":3728},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt4e2493a17ba50118/6a48104270df0144537713d2/DSC_0862_SAzEFW4l_20260622125240_9sUA6PDQ_20260622034020.JPG\",\"DSC_0862_SAzEFW4l_20260622125240_9sUA6PDQ_20260622034020.JPG\",{\"_526\":110},{\"_514\":515,\"_571\":572},[3731],{\"_26\":163,\"_501\":3732,\"_163\":3733},[3734],\"Spotify Beach\",{\"_26\":509},{\"_514\":515},[3737,3738,3739,3740,3741,3742,3743,3744,3745,3746,3747,3748],{\"_26\":163,\"_501\":3798,\"_163\":3799},{\"_26\":163,\"_501\":3793,\"_163\":3794},{\"_26\":163,\"_501\":3790,\"_163\":3782},{\"_26\":163,\"_501\":3785,\"_163\":3786},{\"_26\":163,\"_501\":3781,\"_163\":3782},{\"_26\":163,\"_501\":3776,\"_163\":3777},{\"_26\":163,\"_501\":3772,\"_163\":3773},{\"_26\":163,\"_501\":3767,\"_163\":3768},{\"_26\":163,\"_501\":3763,\"_163\":3764},{\"_26\":163,\"_501\":3758,\"_163\":3759},{\"_26\":163,\"_501\":3754,\"_163\":3755},{\"_26\":163,\"_501\":3749,\"_163\":3750},[3751,3752,3753],\" Photo: Courtesy of Netflix\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3756,3757],\"-themed dinner with the cast and Netflix's \\\"Late Night\\\" comedy event featuring Ali Wong, culminating in the reveal of a hidden speakeasy.\",{\"_26\":509},{\"_26\":507},[3760,3761,3762],\"Nobody Wants This\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3765,3766],\", while additional activations celebrated Netflix's growing live sports lineup with boxing, FIFA Women's World Cup, and NFL experiences. After dark, the rooftop hosted a \",{\"_26\":509},{\"_26\":507},[3769,3770,3771],\"Wednesday\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3774,3775],\", and \",{\"_26\":509},{\"_26\":507},[3778,3779,3780],\"Bridgerton\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3783,3784],\", \",{\"_26\":509},{\"_26\":507},[3787,3788,3789],\"Emily in Paris\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3791,3792],{\"_26\":509},{\"_26\":507},[3795,3796,3797],\"KPop Demon Hunters\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3800,3801],\"Impact House immersed guests in worlds inspired by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3804],{\"_26\":129,\"_496\":3805},{\"_514\":515,\"_520\":3806,\"_522\":3807,\"_117\":-5,\"_524\":3808},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt22d7fcece210287e/6a480fc453e3ef30866d666d/NEW_4.jpg\",\"NEW_4.jpg\",{\"_526\":110},{\"_514\":515},[3811,3812],{\"_26\":163,\"_501\":3818,\"_163\":3819},{\"_26\":163,\"_501\":3813,\"_163\":3814},[3815,3816,3817],\"Photo: Courtesy of Netflix\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3820,3821],\"âThe rooftop this year was designed to bring people closer to the Netflix effect, giving guests the chance to step into its biggest IP while demonstrating to advertisers the cultural influence of Netflix fandom and the impact it can have on their brands,â said Lyddon-Towl. âEvery activation was created to prioritize impact over interaction, marking a fun transition into what Netflix does best: great shows and movies people love.â \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3824],{\"_26\":129,\"_496\":3825},{\"_514\":515,\"_520\":3826,\"_522\":3827,\"_117\":-5,\"_524\":3828},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt5da6ba64fbca7ceb/6a480fa7e775125d7d31d4c2/Netflix_D1_22.6.26_Photos_1759_HDR.jpg\",\"Netflix_D1_22.6.26_Photos_1759_HDR.jpg\",{\"_526\":110}
136,{\"_514\":515},[3831,3832],{\"_26\":163,\"_501\":3837,\"_163\":3838},{\"_26\":163,\"_501\":3833,\"_163\":3814},[3834,3835,3836],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3839,3840],\"In another space called Fan Mail, attendees could send custom postcards through the French postal service. There was also Fan Atelier, a merchandise customization studio with collectibles and exclusive prizes. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3843],{\"_26\":129,\"_496\":3844},{\"_514\":515,\"_520\":3845,\"_522\":3846,\"_117\":-5,\"_524\":3847},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltf8ddf40d01c88565/6a480f66327eddc5156ac3c4/NEW_8.JPG\",\"NEW_8.JPG\",{\"_526\":110},{\"_514\":515},[3850,3851,3852,3853],{\"_26\":163,\"_501\":3866,\"_163\":3867},{\"_26\":163,\"_501\":3862,\"_163\":3794},{\"_26\":163,\"_501\":3858,\"_163\":3859},{\"_26\":163,\"_501\":3854,\"_163\":3814},[3855,3856,3857],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3860,3861],\"-inspired Soda Pop Shop. \",{\"_26\":509},{\"_26\":507},[3863,3864,3865],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3868,3869],\"âThe Netflix Fan Club creative wrapper drew on the unapologetically obsessive fandom of the '90s, when online communities first began to take shape, and layered it with what fandom looks like today, where Netflix shows quickly evolve into TikTok trends and Reddit threads,â explained Emily Lyddon-Towl, associate creative director at Seen Presents. \\\"Collectively, the ambition was to bring that evolution to life in Cannes through a creative expression that was bold, vibrant, and unmistakably Netflix, while remaining polished throughout.â At the heart of the rooftop was the Fandom Pavilion, where guests explored experiences including Le Tudum, a grab-and-go snack shop, and the \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3872],{\"_26\":129,\"_496\":3873},{\"_514\":515,\"_520\":3874,\"_522\":3875,\"_117\":-5,\"_524\":3876},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta43e7d3947556507/6a480f3ab36d057457c51f6b/Netflix_D1_22.6.26_Photos_1541.jpg\",\"Netflix_D1_22.6.26_Photos_1541.jpg\",{\"_526\":110},{\"_514\":515},[3879,3880,3881,3882],{\"_26\":163,\"_501\":3896,\"_163\":3897},{\"_26\":163,\"_501\":3891,\"_163\":1378},{\"_26\":163,\"_501\":3887,\"_163\":3888},{\"_26\":163,\"_501\":3883,\"_163\":3814},[3884,3885,3886],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3889,3890],\" to transform the rooftop of the JW Marriott into an invitation-only destination for executives, media, and select guests. Built around the theme \\\"Netflix Fan Club,\\\" the space featured private meeting rooms, a restaurant, a live sports viewing area, and immersive activations celebrating the streamer's content and advertising offerings. \",{\"_26\":509},{\"_26\":507},[3892,3893,3894],{\"_26\":546,\"_496\":3895},{\"_26\":509},{\"_26\":507},{\"_548\":1383,\"_550\":551,\"_552\":-5,\"_553\":-5},[3898,3899],\"For the fourth consecutive year, Netflix partnered with \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3902],{\"_26\":129,\"_496\":3903},{\"_514\":515,\"_520\":3904,\"_522\":3905,\"_117\":-5,\"_524\":3906},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt9ca43f4af06b3c8c/6a480f0821974977b1a9c790/Netflix_D1_22.6.26_HDR_0007.jpg\",\"Netflix_D1_22.6.26_HDR_0007.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[3909],{\"_26\":163,\"_501\":3910,\"_163\":3911},[3912],\"Netflixâs Rooftop\",{\"_26\":509},{\"_514\":515},[3915,3916],{\"_26\":163,\"_501\":3922,\"_163\":3923},{\"_26\":163,\"_501\":3917,\"_163\":3918},[3919,3920,3921],\"Photo: Courtesy of Reddit\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[3924,3925],\"The Community Deli, open to all Cannes Lions badge holders, also highlighted Reddit Community Intelligence, the platform's engine that transforms more than 25 billion posts and comments into business insights. Presented through a \\\"fresh marketing case\\\" modeled after a deli counter, the tools demonstrated how brands can use Reddit conversations for planning, creative development, audience insights, and shopping throughout the marketing lifecycle. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3928],{\"_26\":129,\"_496\":3929},{\"_514\":515,\"_520\":3930,\"_522\":3931,\"_117\":-5,\"_524\":3932},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt50a7fb171dfbb4f2/6a480e5253e3ef78466d6667/2026_June_-_Reddit_Cannes_v2-16.jpg\",\"2026_June_-_Reddit_Cannes_v2-16.jpg\",{\"_526\":110}
136,{\"_514\":515},[3935,3936],{\"_26\":163,\"_501\":3941,\"_163\":3942},{\"_26\":163,\"_501\":3937,\"_163\":3918},[3938,3939,3940],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3943,3944],\"The experience also featured personalized menus, limited-edition Daily Drops, a flower stand where attendees could \\\"give someone their flowers,\\\" and a to-go window for quick treats. Upstairs, Reddit shifted from the consumer experience to the business story, showcasing advertiser case studies from brands including Mars, Electronic Arts, Lenovo, and e.l.f. while introducing new Reddit Community Intelligence tools. \\\"We want Reddit to be the home of human, real, authentic conversations,\\\" Rathe said. \\\"Human content and human conversation is increasingly important in this AI landscape.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3947],{\"_26\":129,\"_496\":3948},{\"_514\":515,\"_520\":3949,\"_522\":3950,\"_117\":-5,\"_524\":3951},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltb6e331276ec9f9c1/6a480e39ed470bc35b67481e/2026_June_-_Reddit_Cannes_v2-14.jpg\",\"2026_June_-_Reddit_Cannes_v2-14.jpg\",{\"_526\":110},{\"_514\":515},[3954,3955],{\"_26\":163,\"_501\":3960,\"_163\":3961},{\"_26\":163,\"_501\":3956,\"_163\":3918},[3957,3958,3959],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3962,3963],\"Throughout the deli, Reddit translated its online communities into tactile experiences. NFC-enabled displays invited guests to explore the platform's most popular subreddits, while a \\\"community market\\\" stocked custom deli products inspired by conversations from communities like r/MadeMeSmile, r/Futurology, and r/PopCultureChat. \\\"Our brief was to get people to find joy on Reddit,\\\" Rathe said. \\\"We wanted people to explore and feel like they could make the deli their own.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[3966],{\"_26\":129,\"_496\":3967},{\"_514\":515,\"_520\":3968,\"_522\":3969,\"_117\":-5,\"_524\":3970},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltffb7aa049fd4438b/6a480e1382c58c3eec76914c/2026_June_-_Reddit_Cannes_v2-22.jpg\",\"2026_June_-_Reddit_Cannes_v2-22.jpg\",{\"_526\":110},{\"_514\":515},[3973,3974,3975,3976,3977,3978],{\"_26\":163,\"_501\":4005,\"_163\":4006},{\"_26\":163,\"_501\":3998,\"_163\":3999},{\"_26\":163,\"_501\":3994,\"_163\":3995},{\"_26\":163,\"_501\":3987,\"_163\":3988},{\"_26\":163,\"_501\":3983,\"_163\":3984},{\"_26\":163,\"_501\":3979,\"_163\":3918},[3980,3981,3982],{\"_26\":509},{\"_26\":508},{\"_26\":507},[3985,3986],\", Reddit's head of event marketing. \\\"We wanted to bring something to life that felt default open\\\"âa place where attendees could \\\"have a quick conversation and feel at home.\\\" \",{\"_26\":509},{\"_26\":507},[3989,3990,3991],\"Emma Rathe\",{\"_26\":546,\"_496\":3992},{\"_26\":509},{\"_26\":507},{\"_548\":3993,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/emma-rathe-bb653230/\",[3996,3997],\" to resemble a welcoming neighborhood deli, the space served as a hub for networking, panel discussions, and conversations about community, culture, and consumer behavior. \\\"Cannes can feel very exclusive and very overwhelming,\\\" said \",{\"_26\":509},{\"_26\":507},[4000,4001,4002],\"Verb\",{\"_26\":546,\"_496\":4003},{\"_26\":509},{\"_26\":507},{\"_548\":4004,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.verb.agency/\",[4007,4008],\"Reddit returned to the Croisette with the Reddit Community Deli, an immersive experience inspired by the conversations taking place across its online communities. Designed with agency \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4011],{\"_26\":129,\"_496\":4012},{\"_514\":515,\"_520\":4013,\"_522\":4014,\"_117\":-5,\"_524\":4015},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt3e624ff064fb739f/6a480df8ec9caa04c45a1806/2026_June_-_Reddit_Cannes-3a.jpg\",\"2026_June_-_Reddit_Cannes-3a.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[4018],{\"_26\":163,\"_501\":4019,\"_163\":4020},[4021],\"Reddit Community Deli\",{\"_26\":509},{\"_514\":515},[4024,4025],{\"_26\":163,\"_501\":4031,\"_163\":4032},{\"_26\":163,\"_501\":4026,\"_163\":4027},[4028,4029,4030],\"Photo: Courtesy of Pinterest\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[4033,4034],\"The activation also featured a Pinterest Patisserie, where guests answered visual prompts inspired by the Pinterest interface before receiving custom desserts based on their personal tastes. \\\"Pinterest is really one of the places that helps you understand your taste a little better,\\\" Doyle said. Nearby, the Offline Social Club, created with La Poste Française, inv
136ited attendees to write and mail handwritten postcards. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4037],{\"_26\":129,\"_496\":4038},{\"_514\":515,\"_520\":4039,\"_522\":4040,\"_117\":-5,\"_524\":4041},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt318053c665915df7/6a48027fe362f6bf354a1139/pinterest_cannes_2026_0342.jpg\",\"pinterest_cannes_2026_0342.jpg\",{\"_526\":110},{\"_514\":515},[4044,4045],{\"_26\":163,\"_501\":4050,\"_163\":4051},{\"_26\":163,\"_501\":4046,\"_163\":4027},[4047,4048,4049],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4052,4053],\"Pinterest teamed up with Sephora for Pinterest Palette: Bleach Club, where guests experimented with bold approaches to color through hair bleaching, hair stenciling, and customized apparel. Those not ready to bleach their hair could create stencil-dyed shirts with a French fashion designer whose work has appeared at Paris Fashion Weekâa nod, Doyle said, to celebrating France as Cannes Lions' Creative Country of the Year. Nearby, the Style Lab invited attendees to customize accessories with artist Clara Chu using upcycled details inspired by Gen Z self-expression. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4056],{\"_26\":129,\"_496\":4057},{\"_514\":515,\"_520\":4058,\"_522\":4059,\"_117\":-5,\"_524\":4060},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt793f0147b71287f2/6a4802648b7352624da1d5ac/pinterest_cannes_2026_0820.jpg\",\"pinterest_cannes_2026_0820.jpg\",{\"_526\":110},{\"_514\":515},[4063,4064],{\"_26\":163,\"_501\":4069,\"_163\":4070},{\"_26\":163,\"_501\":4065,\"_163\":4027},[4066,4067,4068],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4071,4072],\"In the Pinterest Visual Search Studio, created in partnership with Adobe, attendees used handheld \\\"search bars\\\" to scan a mural inspired by the Pinterest interface before Adobe Express designers transformed their selections into custom journals. Doyle said the activation reflects the way many Gen Z users now discover ideas visually, with \\\"one idea lead[ing] to another\\\" before eventually finding products. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4075],{\"_26\":129,\"_496\":4076},{\"_514\":515,\"_520\":4077,\"_522\":4078,\"_117\":-5,\"_524\":4079},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt5fbee50220867550/6a48024cf409fcb441cbc578/pinterest_cannes_2026_0034.jpg\",\"pinterest_cannes_2026_0034.jpg\",{\"_526\":110},{\"_514\":515},[4082,4083],{\"_26\":163,\"_501\":4088,\"_163\":4089},{\"_26\":163,\"_501\":4084,\"_163\":4027},[4085,4086,4087],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4090,4091],\"The Original Pinterest Tattoo Parlour returned with a Pinterest Predicts-inspired update, offering trend-driven tattoo designs that have become one of the festival's most recognizable souvenirs. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4094],{\"_26\":129,\"_496\":4095},{\"_514\":515,\"_520\":4096,\"_522\":4097,\"_117\":-5,\"_524\":4098},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt496fecd42f1a1c9c/6a480235573ebe7ac0d15652/pinterest_cannes_2026_0489.jpg\",\"pinterest_cannes_2026_0489.jpg\",{\"_526\":110},{\"_514\":515},[4101,4102],{\"_26\":163,\"_501\":4107,\"_163\":4108},{\"_26\":163,\"_501\":4103,\"_163\":4027},[4104,4105,4106],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4109,4110],\"The space also featured a seaside installation reading, \\\"The best thing you can find online is a reason to go offline\\\"âa message Doyle said has become one of the activation's most talked-about moments. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4113],{\"_26\":129,\"_496\":4114},{\"_514\":515,\"_520\":4115,\"_522\":4116,\"_117\":-5,\"_524\":4117},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt2f3ea876cd0e77cb/6a4bfd482853923657b8a68a/pinterest_cannes_2026_0065.jpg\",\"pinterest_cannes_2026_0065.jpg\",{\"_526\":110},{\"_514\":515},[4120,4121],{\"_26\":163,\"_501\":4126,\"_163\":4127},{\"_26\":163,\"_501\":4122,\"_163\":4027},[4123,4124,4125],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4128,4129],\"Guests were encouraged to put their phones away with a \\\"Less URL, More IRL\\\" sticker before exploring a series of hands-on experiences centered on creativity, self
136-expression, and offline connection. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4132],{\"_26\":129,\"_496\":4133},{\"_514\":515,\"_520\":4134,\"_522\":4135,\"_117\":-5,\"_524\":4136},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt38b4cd10582246e8/6a480224a6f87b6c4a147c7b/pinterest_cannes_2026_0143.jpg\",\"pinterest_cannes_2026_0143.jpg\",{\"_526\":110},{\"_514\":515},[4139,4140,4141,4142,4143,4144],{\"_26\":163,\"_501\":4169,\"_163\":4170},{\"_26\":163,\"_501\":4164,\"_163\":1902},{\"_26\":163,\"_501\":4160,\"_163\":4161},{\"_26\":163,\"_501\":4153,\"_163\":4154},{\"_26\":163,\"_501\":4149,\"_163\":4150},{\"_26\":163,\"_501\":4145,\"_163\":4027},[4146,4147,4148],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4151,4152],\", director of global brand experiences at Pinterest. \",{\"_26\":509},{\"_26\":507},[4155,4156,4157],\"Seán Doyle\",{\"_26\":546,\"_496\":4158},{\"_26\":509},{\"_26\":507},{\"_548\":4159,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/sean-doyle/\",[4162,4163],\". \\\"We take the insights that we're seeing, and we turn them into these in-real-life activations. It allows us to show, not tell, what Pinterest is all about,\\\" said \",{\"_26\":509},{\"_26\":507},[4165,4166,4167],{\"_26\":546,\"_496\":4168},{\"_26\":509},{\"_26\":507},{\"_548\":1907,\"_550\":551,\"_552\":-5,\"_553\":-5},[4171,4172],\"Pinterest returned to the Carlton Beach Club with the Pinterest Manifestival, an immersive experience designed to bring online inspiration into the real world. The space was produced by \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4175],{\"_26\":129,\"_496\":4176},{\"_514\":515,\"_520\":4177,\"_522\":4178,\"_117\":-5,\"_524\":4179},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt9b7a9171e581f31c/6a48020c6b851bf8cfdb3b22/pinterest_cannes_2026_0012.jpg\",\"pinterest_cannes_2026_0012.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[4182],{\"_26\":163,\"_501\":4183,\"_163\":4184},[4185],\"Pinterest Manifestival\",{\"_26\":509},{\"_514\":515},[4188,4189,4190,4191],{\"_26\":163,\"_501\":4208,\"_163\":4209},{\"_26\":163,\"_501\":4201,\"_163\":4202},{\"_26\":163,\"_501\":4197,\"_163\":4198},{\"_26\":163,\"_501\":4192,\"_163\":4193},[4194,4195,4196],\"Photo: Courtesy of Yahoo\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[4199,4200],\", that sense of discovery was only part of the goal. \\\"We really wanted to inspire the curious, but most importantly, create a space for connection,\\\" she said. \\\"We really focused on making people feel like whatever they do with us at Yahoo, it will be a core memory.\\\" \",{\"_26\":509},{\"_26\":507},[4203,4204,4205],\"Madison Bennett\",{\"_26\":546,\"_496\":4206},{\"_26\":509},{\"_26\":507},{\"_548\":4207,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/madisonskyebennett/\",[4210,4211],\"For Yahoo events manager \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4214],{\"_26\":129,\"_496\":4215},{\"_514\":515,\"_520\":4216,\"_522\":4217,\"_117\":-5,\"_524\":4218},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blta84d3aaa7569eebc/6a48016177f2da22c9cdab65/yahoo_amplify_22062026_laurencehowephoto_55.jpg\",\"yahoo_amplify_22062026_laurencehowephoto_55.jpg\",{\"_526\":110},{\"_514\":515},[4221,4222],{\"_26\":163,\"_501\":4227,\"_163\":4228},{\"_26\":163,\"_501\":4223,\"_163\":4193},[4224,4225,4226],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4229,4230],\"The experience also featured the Engine Room, where a bar served snacks and beverages inspired by Yahoo's three core ingredientsâpower, art, and scienceâalongside seven waterfront meeting rooms named after famous exploration vessels. Throughout the space, porthole-inspired architecture, marine-themed artwork, vintage magazines sourced through eBay, archival photography, and quotes from renowned explorers reinforced the activation's central theme of curiosity and discovery. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4233],{\"_26\":129,\"_496\":4234},{\"_514\":515,\"_520\":4235,\"_522\":4236,\"_117\":-5,\"_524\":4237},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltd8864f6b16d27d6a/6a48013cb6e900023540b31c/yahoo_amplify_22062026_laurencehowephoto_85.jpg\",\"yahoo_amplify_22062026_laurencehowephoto_85.jpg\",{\"_526\":110}
136,{\"_514\":515},[4240,4241],{\"_26\":163,\"_501\":4246,\"_163\":4247},{\"_26\":163,\"_501\":4242,\"_163\":4193},[4243,4244,4245],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4248,4249],\"Throughout the week, the Yahoo Explorers Society hosted programming ranging from mindful morning sessions and Yahoo Finance pitch coaching to soccer celebrations. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4252],{\"_26\":129,\"_496\":4253},{\"_514\":515,\"_520\":4254,\"_522\":4255,\"_117\":-5,\"_524\":4256},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt34c8490d1031352c/6a480120c0c05718b22151b6/yahoo_amplify_22062026_laurencehowephoto_141.jpg\",\"yahoo_amplify_22062026_laurencehowephoto_141.jpg\",{\"_526\":110},{\"_514\":515},[4259,4260],{\"_26\":163,\"_501\":4265,\"_163\":4266},{\"_26\":163,\"_501\":4261,\"_163\":4193},[4262,4263,4264],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4267,4268],\"Behind the submarine, the team created a flexible lounge for meetings and daytime programming that transformed into a concert venue after dark. Rather than building a stage overnight, the production crew concealed the concert infrastructure beneath decorative cladding and architectural details, revealing lighting, trusses, lasers, and a full performance setup once the façade was removed. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4271],{\"_26\":129,\"_496\":4272},{\"_514\":515,\"_520\":4273,\"_522\":4274,\"_117\":-5,\"_524\":4275},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt96e5cafca6c8ccea/6a4c0cb8a649aa3517243046/yahoo_amplify_22062026_laurencehowephoto_76.jpg\",\"yahoo_amplify_22062026_laurencehowephoto_76.jpg\",{\"_526\":110},{\"_514\":515},[4278,4279],{\"_26\":163,\"_501\":4284,\"_163\":4285},{\"_26\":163,\"_501\":4280,\"_163\":4193},[4281,4282,4283],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4286,4287],\"At the center of the activation stood a more than 20-foot-tall purple submarine that served as both a visual landmark and a functional gathering place. Throughout the week, it dispensed smoothies, coffee, and rosé before embarking on its own journey down the Croisette to the Palais, where brand ambassadors handed out swag and offered attendees the chance to win prizes, including a meet-and-greet with Tiësto, who headlined Wednesday night's concert. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4290],{\"_26\":129,\"_496\":4291},{\"_514\":515,\"_520\":4292,\"_522\":4293,\"_117\":-5,\"_524\":4294},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltae5635c1efeff6c2/6a4c0c8ca6f87b54d9149c60/yahoo_amplify_22062026_laurencehowephoto_13.jpg\",\"yahoo_amplify_22062026_laurencehowephoto_13.jpg\",{\"_526\":110},{\"_514\":515},[4297,4298,4299,4300,4301,4302],{\"_26\":163,\"_501\":4327,\"_163\":4328},{\"_26\":163,\"_501\":4322,\"_163\":1902},{\"_26\":163,\"_501\":4318,\"_163\":4319},{\"_26\":163,\"_501\":4311,\"_163\":4312},{\"_26\":163,\"_501\":4307,\"_163\":4308},{\"_26\":163,\"_501\":4303,\"_163\":4193},[4304,4305,4306],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4309,4310],\", director and head of events and experiences creative at Yahoo, described as \\\"our version\\\" of an explorers' societyâcomb
136ining historical references with \\\"something more modern\\\" that felt distinctly Yahoo. \",{\"_26\":509},{\"_26\":507},[4313,4314,4315],\"Matt Tyman\",{\"_26\":546,\"_496\":4316},{\"_26\":509},{\"_26\":507},{\"_548\":4317,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/matthew-tynan-256a81b1/\",[4320,4321],\" to transform La Plage du Martinez into the Yahoo Explorers Society, a nautical-inspired destination built around the launch of Yahoo Scout, the company's AI-powered answer engine. Drawing inspiration from legendary explorers and the spirit of discovery, the beachfront space blended storytelling, hospitality, and technology into what \",{\"_26\":509},{\"_26\":507},[4323,4324,4325],{\"_26\":546,\"_496\":4326},{\"_26\":509},{\"_26\":507},{\"_548\":1907,\"_550\":551,\"_552\":-5,\"_553\":-5},[4329,4330],\"Yahoo partnered with \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4333],{\"_26\":129,\"_496\":4334},{\"_514\":515,\"_520\":4335,\"_522\":4336,\"_117\":-5,\"_524\":4337},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt78f316486c77cc39/6a4800f0c3902d614a6d5c00/yahoo_amplify_22062026_laurencehowephoto_127.jpg\",\"yahoo_amplify_22062026_laurencehowephoto_127.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[4340],{\"_26\":163,\"_501\":4341,\"_163\":4342},[4343],\"Yahoo Explorers Society\",{\"_26\":509},{\"_514\":515},[4346,4347,4348,4349],{\"_26\":163,\"_501\":4364,\"_163\":4365},{\"_26\":163,\"_501\":4359,\"_163\":4360},{\"_26\":163,\"_501\":4355,\"_163\":4356},{\"_26\":163,\"_501\":4350,\"_163\":4351},[4352,4353,4354],\"Photo: Courtesy of Canva\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[4357,4358],\" at 9 a.m.,â said Knowles. \",{\"_26\":509},{\"_26\":507},[4361,4362,4363],\"Sister Act\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[4366,4367],\"Other fun touches included âa gospel choir, where we had 100 people in the space singing Joyful Joyful from \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4370],{\"_26\":129,\"_496\":4371},{\"_514\":515,\"_520\":4372,\"_522\":4373,\"_117\":-5,\"_524\":4374},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt1e04f5730f716ea9/6a48003d3117975c079c76f2/CANVA_260622_RACCOONLONDON_FZ2_2588.jpg\",\"CANVA_260622_RACCOONLONDON_FZ2_2588.jpg\",{\"_526\":110},{\"_514\":515},[4377,4378],{\"_26\":163,\"_501\":4383,\"_163\":4384},{\"_26\":163,\"_501\":4379,\"_163\":4351},[4380,4381,4382],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4385,4386],\"One of the activation's biggest conversation starters was an actual pool built into the main stage. \\\"People come in, sit down for programming, and they're like, 'You actually built a pool in your space,'\\\" he said with a laugh. Though only a few inches deep, the installationâcomplete with floating rubber ducksâquickly became one of the space's signature design moments. \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4389],{\"_26\":129,\"_496\":4390},{\"_514\":515,\"_520\":4391,\"_522\":4392,\"_117\":-5,\"_524\":4393},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltab8af2dd93d31c30/6a48002d2ef4b3ec3e425d2f/CANVA_260622_RACCOONLONDON_FZ2_2714.jpg\",\"CANVA_260622_RACCOONLONDON_FZ2_2714.jpg\",{\"_526\":110},{\"_514\":515},[4396,4397],{\"_26\":163,\"_501\":4402,\"_163\":4403},{\"_26\":163,\"_501\":4398,\"_163\":4351},[4399,4400,4401],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4404,4405],\"The brand also introduced a colorful confetti shower (pictured), replacing last year's popular ball pit with a new interactive moment. \\\"The ball pit was a big hit with attendees, and we tried to think very deeply and intentionally about how we could elevate that,\\\" he said. \\\"Confetti is a core part of Canva's DNA, and I couldn't think of a better way to bring a little color to the space.\\\" \",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4408],{\"_26\":163,\"_501\":4409,\"_163\":4410},[4411,4412],\"Canva also carved out space for communities it felt were underrepresented at Cannes, hosting events including a Creatives Happy Hour and an Experiential Marketers Brunch. \\\"We really took a community-first approach,\\\" Knowles noted. \\\"Building a space for what we think sometimes are underrepresented communities at Cannesâthat's really what's driving the entire reason for the space.\\\"\",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4415],{\"_26\":129,\"_496\":4416},{\"_514\":515,\"_520\":4417,\"_522\":4418,\"_117\":-5,\"_524\":4419},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltc1a818a43bf84ae0/6a48002019302c5578569579/Canva_cannes.jpg\",\"Canva_cannes.jpg\",{\"_526\":110}
136,{\"_514\":515},[4422,4423],{\"_26\":163,\"_501\":4429,\"_163\":4430},{\"_26\":163,\"_501\":4424,\"_163\":4425},[4426,4427,4428],\" Photo: Courtesy of Canva\",{\"_26\":509},{\"_26\":508},{\"_26\":507},[4431,4432],\"That community-first mindset shaped the programming as well. Alongside more than 30 panels, Canva introduced new morning experiences including wellness sessions, \\\"Canvarobics,\\\" and hands-on creative activities. \\\"We wanted to create opportunities here for people to get offline, to enjoy each other's company and presence, and to feel that sense of belonging and community,\\\" Knowles said.\",{\"_26\":509},{\"_26\":507},{\"_514\":515},[4435],{\"_26\":129,\"_496\":4436},{\"_514\":515,\"_520\":4437,\"_522\":4438,\"_117\":-5,\"_524\":4439},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltfe242d7c404e97a8/6a480011e1ace102e2e4c5ce/CANVA_260622_RACCOONLONDON_FZ2_2660.jpg\",\"CANVA_260622_RACCOONLONDON_FZ2_2660.jpg\",{\"_526\":110},{\"_514\":515},[4442,4443,4444,4445,4446,4447],{\"_26\":163,\"_501\":4472,\"_163\":2246},{\"_26\":163,\"_501\":4467,\"_163\":1149},{\"_26\":163,\"_501\":4463,\"_163\":4464},{\"_26\":163,\"_501\":4456,\"_163\":4457},{\"_26\":163,\"_501\":4452,\"_163\":4453},{\"_26\":163,\"_501\":4448,\"_163\":4351},[4449,4450,4451],{\"_26\":509},{\"_26\":508},{\"_26\":507},[4454,4455],\", Canva's global head of experiential, in an on-site conversation with BizBash. \\\"We wanted to build a space that felt super inclusive, where everybody could walk in at any time of the day and feel like they belong at Cannes.\\\" \",{\"_26\":509},{\"_26\":507},[4458,4459,4460],\"Jimmy Knowles\",{\"_26\":546,\"_496\":4461},{\"_26\":509},{\"_26\":507},{\"_548\":4462,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.linkedin.com/in/jimmyknowles/\",[4465,4466],\", Canva returned to the Croisette with an expanded Creative
136Cabana featuring a larger footprint, an on-stage pool, a gelateria, and an open-door policy designed to welcome everyone from Fortune 500 CMOs to freelance designers. \\\"This year feels like this manifestation of four years of learning,\\\" said \",{\"_26\":509},{\"_26\":507},[4468,4469,4470],{\"_26\":546,\"_496\":4471},{\"_26\":509},{\"_26\":507},{\"_548\":1154,\"_550\":551,\"_552\":-5,\"_553\":-5},[4473,4474],{\"_26\":509},{\"_26\":507},{\"_514\":515},[4477],{\"_26\":129,\"_496\":4478},{\"_514\":515,\"_520\":4479,\"_522\":4480,\"_117\":-5,\"_524\":4481},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt080ea05fc257e926/6a47fff45b961e32563df45d/CANVA_260622_RACCOONLONDON_FZ2_2546.jpg\",\"CANVA_260622_RACCOONLONDON_FZ2_2546.jpg\",{\"_526\":110},{\"_514\":515,\"_571\":572},[4484],{\"_26\":163,\"_501\":4485,\"_163\":4486},[4487],\"Canva Creative Cabana\",{\"_26\":509},\"embedCode\",{\"_4490\":4491},\"innerHTML\",\"\u003cdiv data-type=\\\"raw-html\\\"\u003e\u003chr\u003e\u003c/div\u003e\",{\"_514\":515},[4494],{\"_26\":163,\"_501\":4495,\"_163\":4496},[4497],\"âwith additional reporting by Michela Giovannotto\",{\"_26\":508},{\"_514\":515},[4500,4501,4502],{\"_26\":163,\"_163\":4506},{\"_26\":163,\"_501\":4504,\"_163\":1946},{\"_26\":163,\"_163\":4503},\", iHeartMedia, and many more.\",[4505],{\"_26\":508},\"Scroll down for a look at some of the year's most memorable, colorful, and conversation-starting activationsâalong with exclusive insights from the marketing teams at Canva, Yahoo, LinkedIn, Amazon, Pinterest, \",{\"_514\":515},[4509],{\"_26\":163,\"_163\":4510},\"BizBash was on the ground all week soaking up the inspiration; we also served as the presenting partner of Cannes Lions' official Thursday evening happy hour, bringing together the experiential community to celebrate the teams behind the week's most impactful brand experiences.\",\"figure\",[4513,4514],{\"_26\":495,\"_496\":4519,\"_111\":4520},{\"_26\":4515,\"_111\":4516},\"figcaption\",[4517],{\"_26\":163,\"_163\":4518},\"Photo: Courtesy of Raccoon Photography/Frederic Marigaux\",{\"_514\":515},[4521],{\"_26\":129,\"_496\":4522},{\"_514\":515,\"_520\":4523,\"_522\":4524,\"_117\":-5,\"_524\":4525},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt655eff6817049080/6a458d537ab89931efb8fd13/9cbe3c0a-c7c3-4500-a26f-3ed04b999321.jpeg\",\"9cbe3c0a-c7c3-4500-a26f-3ed04b999321.jpeg\",{\"_526\":110},{\"_514\":515},[4528,4529,4530],{\"_26\":163,\"_163\":4537},{\"_26\":163,\"_501\":4532,\"_163\":4533},{\"_26\":163,\"_163\":4531},\"âone of those \\\"you had to be there\\\" Cannes moments.\",[4534],\"WildBrain Media Solutions\",{\"_26\":546,\"_496\":4535},{\"_548\":4536,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.wildbrain.com/audience-engagement/media-solutions?_sp=08454732-3bde-420f-a88d-74b51fd10c94\",\"Elsewhere, brands including Canva, Yahoo, Reddit, and Adobe leaned into personalization, tactile interactions, and community-driven programming. One of our favorite moments? The Teletubbies crashing Canva's Pride party in a delightfully unexpected appearance orchestrated by \",\"iframe\",{\"_63\":4540,\"_65\":4541,\"_4542\":-5,\"_4543\":-5,\"_4544\":-5,\"_520\":4545,\"_4546\":4547},\"100%\",\"nullpx\",\"scrolling\",\"frameBorder\",\"allow\",\"https://www.instagram.com/reel/DZ7lVCrNUOc/embed?utm_source=ig_embed\u0026utm_campaign=loading\",\"loading\",\"lazy\",{\"_514\":515},[4550,4551,4552],{\"_26\":163,\"_163\":4559},{\"_26\":163,\"_501\":4554,\"_163\":4555},{\"_26\":163,\"_163\":4553},\", who documented the creative process using Oakley Meta glassesâa fitting blend of analog craftsmanship and wearable technology.\",[4556],\"Bloom \u0026 Plume\",{\"_26\":546,\"_496\":4557},{\"_548\":4558,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://shop.bloomandplume.com/\",\"If one theme emerged from this year's activations, it was a somewhat surprising one: As AI dominated panel discussions, many brands doubled down on experiences that felt decidedly human. Pinterest, for example, encouraged attendees to put their phones away while creating art, desserts, postcards, and personal keepsakes. Meta filled its beachfront space with lush floral installations created with celebrity florist Maurice Harris of \",{\"_514\":515},[4562],{\"_26\":163,\"_163\":4563},\"But as always, the biggest draw wasn't limited to the conference halls. Beaches, yachts, rooftops, villas, hotel suites, and private apartments became immersive brand worlds where networking, storytelling, and hands-on experiences blurred together.\",{\"_514\":515},[4566,4567,4568],{\"_26\":163,\"_163\":4575},{\"_26\":163,\"_501\":4570,\"_163\":4571},{\"_26\":163,\"_163\":4569},\" and across the Croisette, the 2026 festival drew marketers, agency leaders, creators, athletes, entertainers, and executives for a packed week of conversations around AI, brand trust, sports marketing, retail media, sustainability, and the future of creativity.\",[4572],\"Palais des Festivals et des Congrès\",{\"_26\":546,\"_496\":4573},{\"_548\":4574,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://en.palaisdesfestivals.com/\",\"Held June 22-25 at the \",{\"_514\":515},[4578,4579],{\"_26\":163,\"_501\":4581,\"_163\":4582},{\"_26\":163,\"_163\":4580},\"It takes a lot to impress a crowd of marketers responsible for some of the world's biggest brands. Yet every June, the Cannes Lions International Festival of Creativity manages to do exactly that, transforming the French Riviera into the global epicenter of experiential marketing.\",[4583],\"CA
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136,\"articleName\",\"See Inside These Tennis-Themed Influencer Activations from Amazon Canada\",\"mobileHeadline\",\"/sporting-events/see-inside-these-tennis-themed-influencer-activations-from-amazon-canada\",{},\"Sep 5, 2026\",\"webinarStartTime\",\"/sporting-events\",\"contributors\",[4630],3,{\"_160\":20,\"_161\":4629},{\"_158\":20,\"_159\":20},[],{\"_43\":4631,\"_546\":4632,\"_4633\":4634,\"_4635\":4636},\"Michele Laufik\",\"/author/michele-laufik\",\"avatar\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt81389bcd0ed2f2bb/687ff6567c4e23dc1f0733ee/Michele_Laufik.JPG\",\"role\",\"Senior Contributing Editor\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt44955f87dfb99d5b/6a98c958644fc5328a78b01e/20260806-AmazonTennisWeek-155.jpg\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4639,\"_4616\":4640,\"_4618\":4640,\"_125\":4641,\"_121\":4641,\"_149\":4642,\"_147\":4643,\"_4622\":122,\"_143\":4593,\"_145\":4623,\"_4624\":4644,\"_151\":4645,\"_155\":20,\"_153\":4646,\"_156\":4647},{\"_520\":4650,\"_522\":122},\"Why the Premier League Hosted Events Across the US for Soccer Fans\",\"/sporting-events/why-the-premier-league-hosted-events-across-the-u-s-for-soccer-fans\",{},\"Sep 14, 2026\",[4649],4,{\"_160\":20,\"_161\":4648},{\"_158\":20,\"_159\":20},[],{\"_43\":4631,\"_546\":4632,\"_4633\":4634,\"_4635\":4636},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt38cf1f97574d8289/6aa435e3fe9a8c528e70e05d/260823_MC_OT-057.jpg\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4652,\"_4616\":4653,\"_4618\":4653,\"_125\":4654,\"_121\":4654,\"_149\":4655,\"_147\":4656,\"_4622\":122,\"_143\":4593,\"_145\":4623,\"_4624\":4657,\"_151\":4658,\"_155\":20,\"_153\":4659,\"_156\":4660},{\"_520\":4666,\"_522\":122},\"US Open 2026: 20+ Courtside Event Activations Serving Up Steal-Worthy Ideas\",\"/sporting-events/us-open-2026-top-events-and-activations\",{},\"Sep 17, 2026\",[4662],17,{\"_160\":20,\"_161\":4661},{\"_158\":20,\"_159\":20},[],{\"_43\":4663,\"_546\":4664,\"_4633\":4665,\"_4635\":4636},\"Shannon Thaler Cherry\",\"/author/shannon-thaler-cherry\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt1888b14e5a2b70e9/687ff5389756bbd90b705c42/Shannon_Thaler.JPG\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt33efeb781238948c/6aaa9f3686794702426e1674/10116_IHG_USOpen_123126_6F5A0740.jpg\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4668,\"_4616\":4669,\"_4618\":4669,\"_125\":4670,\"_121\":4670,\"_149\":4671,\"_147\":4672,\"_4622\":122,\"_143\":4673,\"_145\":4674,\"_4624\":4675,\"_151\":4626,\"_155\":20,\"_153\":4676,\"_156\":4677},{\"_520\":4679,\"_522\":122},\"Football is Back: Hereâs How Brands Can Play\",\"/industry-insiders/football-is-back-heres-how-brands-can-play\",{},\"Sep 22, 2026\",\"Sponsored Content\",\"#\",[],{\"_160\":20,\"_161\":4678},{\"_158\":4590,\"_159\":20},[],\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltf5f51abce0301cfd/6aa9aa2f691e3ca45cfa5f39/main_image.png\",\"label\",\"See all\",\"blt84f5a022296c5ea5\",{\"_4589\":4590,\"_117\":4684,\"_4592\":4685,\"_546\":4686,\"_103\":4595,\"_4596\":4687,\"_4598\":4688,\"_4600\":4601,\"_4602\":4601,\"_123\":124},\"Event Venues - HP\",\"Event Venues\",{\"_548\":4699,\"_4680\":4681},[4689,4690,4691,4692],{\"_4603\":4604,\"_4605\":-7},{\"_26\":4610,\"_101\":4733},{\"_26\":4610,\"_101\":4722},{\"_26\":4610,\"_101\":4706},{\"_26\":4610,\"_101\":4693},{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4694,\"_4616\":4695,\"_4618\":4695,\"_125\":4696,\"_121\":4696,\"_149\":4697,\"_147\":4698,\"_4622\":122,\"_143\":4685,\"_145\":4699,\"_4624\":4700,\"_151\":4626,\"_155\":20,\"_153\":4701,\"_156\":4702},{\"_520\":4705,\"_522\":122},\"How the Honda Center Set Venue Records with D23âs Evening Showcase Events\",\"/event-venues/how-the-honda-center-set-venue-records-with-d23-s-evening-showcase-events\",{},\"Sep 16, 2026\",\"/event-venues\",[4704],{\"_160\":20,\"_161\":4703},{\"_158\":20,\"_159\":20},[],{\"_43\":4631,\"_546\":4632,\"_4633\":4634,\"_4635\":4636},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt4a4c2f69a3618fa7/6aa95b3501d5d0791b7d4fbb/D23_The_Ultimate_Fan_Event_Showcase.jpg\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4707,\"_4616\":4708,\"_4618\":4708,\"_125\":4709,\"_121\":4709,\"_149\":4710,\"_147\":4656,\"_4622\":122,\"_143\":4685,\"_145\":4699,\"_4624\":4711,\"_151\":4712,\"_155\":20,\"_153\":4713,\"_156\":4714},{\"_520\":4721,\"_522\":122}
136,\"What's New in Event Venues: New Marriott Research on Sustainability, George Lucas Museum Gets Ready to Open, and More\",\"/event-venues/event-venue-news-for-september-2026\",{},[4716],7,{\"_160\":20,\"_161\":4715},{\"_158\":20,\"_159\":20},[],{\"_43\":4717,\"_546\":4718,\"_4633\":4719,\"_4635\":4720},\"Sarah Kloepple\",\"/author/sarah-kloepple\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltbce0c577302abe0e/687ff6845edd86214c3166ca/headshot.jpg\",\"Editorial Director\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltba588a5748cf430e/6aaaaea6867947d86d6e17a1/6d6aea16-db52-434b-a110-00949694e7ea_(1).jpg\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4723,\"_4616\":4724,\"_4618\":4724,\"_125\":4725,\"_121\":4725,\"_149\":4726,\"_147\":4727,\"_4622\":122,\"_143\":4673,\"_145\":4674,\"_4624\":4728,\"_151\":4626,\"_155\":20,\"_153\":4729,\"_156\":4730},{\"_520\":4732,\"_522\":122},\"From Alleyways to Boardrooms: 6 Ways Creativity Moves Through Toronto\",\"/industry-insiders/from-alleyways-to-boardrooms-6-ways-creativity-moves-through-toronto\",{},\"Sep 21, 2026\",[],{\"_160\":20,\"_161\":4731},{\"_158\":4590,\"_159\":20},[],\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt600f41414f506ac5/6aa800150966b6855fdcf37d/23914771_cbf9ffa7-3a12-4996-ad40-99a0dffd8d34_stackt_market.png\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4734,\"_4616\":4735,\"_4618\":4735,\"_125\":4736,\"_121\":4736,\"_149\":4737,\"_147\":4738,\"_4622\":122,\"_143\":4739,\"_145\":4740,\"_4624\":4741,\"_151\":4742,\"_155\":20,\"_153\":4743,\"_156\":4744},{\"_520\":4751,\"_522\":122},\"Inside the Lucas Museumâs Star-Studded Opening Nightâand What Event Pros Should Know About LAâs Buzziest New Venue\",\"/event-production-planning/inside-lucas-museum-of-narrative-art-opening-night\",{},\"Sep 24, 2026\",\"Event Production \u0026 Planning\",\"/event-production-planning\",[4746],8,{\"_160\":20,\"_161\":4745},{\"_158\":20,\"_159\":20},[],{\"_43\":4747,\"_546\":4748,\"_4633\":4749,\"_4635\":4750},\"Alice Dubin\",\"/author/alice-dubin\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/blt9d572e8713b3b017/6a3967d2a79f67401869a42a/1651961018759.jpeg\",\"Contributing Writer\",\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltfb3c0d5945040996/6ab3ea6c0953e12571e6dd1b/14._Courtesy_Lucas_Museum_of_Narrative_Art._Photo_by_Hufton_Crow.jpg\",\"blt80b8f0ca496a468c\",{\"_4589\":4590,\"_117\":4754,\"_4592\":4755,\"_546\":4756,\"_103\":4595,\"_4596\":4757,\"_4598\":4758,\"_4600\":4601,\"_4602\":4601,\"_123\":124},\"Event Tech - HP\",\"Event Tech\",{\"_548\":4779,\"_4680\":4681},[4759,4760,4761,4762],{\"_4603\":4604,\"_4605\":-7},{\"_26\":4610,\"_101\":4797},{\"_26\":4610,\"_101\":4786},{\"_26\":4610,\"_101\":4774},{\"_26\":4610,\"_101\":4763},{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4764,\"_4616\":4765,\"_4618\":4765,\"_125\":4766,\"_121\":4766,\"_149\":4767,\"_147\":4768,\"_4622\":122,\"_143\":4673,\"_145\":4674,\"_4624\":4769,\"_151\":572,\"_155\":20,\"_153\":4770,\"_156\":4771},{\"_520\":4773,\"_522\":122},\"Are Your Event Photos Safe From AI Scraping?\",\"/industry-insiders/are-your-event-photos-safe-from-ai-scraping\",{},\"Sep 1, 2026\",[],{\"_160\":20,\"_161\":4772},{\"_158\":4590,\"_159\":20},[],\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltec7d6d2240fb1872/6a95a1e404334b73d1844aa8/23914771_2cfe4d5a-5752-4d45-abfa-7b714578ad55_1280x720_email_cover_ai_scraping.jpg\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4775,\"_4616\":4776,\"_4618\":4776,\"_125\":4777,\"_121\":4777,\"_149\":4778,\"_147\":4768,\"_4622\":122,\"_143\":4755,\"_145\":4779,\"_4624\":4780,\"_151\":4712,\"_155\":20,\"_153\":4781,\"_156\":4782},{\"_520\":4785,\"_522\":122},\"Event Tech Check: New Tools for ROI, Speaker Management, Attendee Behavior Analysis, and More\",\"/event-tech/new-event-tech-tools-for-september-2026\",{},\"/event-tech\",[4784],{\"_160\":20,\"_161\":4783},{\"_158\":20,\"_159\":20},[],{\"_43\":4717,\"_546\":4718,\"_4633\":4719,\"_4635\":4720},\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltf80c7b4443552372/6a95b0f82f1c355c70b33e12/Walls_IO_PR_Hero_Image.png\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4787,\"_4616\":4788,\"_4618\":4788,\"_125\":4789,\"_121\":4789,\"_149\":4790,\"_147\":4791,\"_4622\":122,\"_143\":4673,\"_145\":4674,\"_4624\":4792,\"_151\":572,\"_155\":20,\"_153\":4793,\"_156\":4794},{\"_520\":4796,\"_522\":122},\"The Event Risk Hiding in Every Attendee's Pocket\",\"/industry-insiders/the-event-risk-hiding-in-every-attendee-s-pocket\",{},\"Sep 10, 2026\",[],{\"_160\":20,\"_161\":4795},{\"_158\":4590,\"_159\":20},[],\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltcdc60c955c2dac2a/6a90493e6286584d006ce9cc/23914771_3fb43e86-2862-4429-bbdf-22b9b083cff0_bizbash_sponsored_article_.jpg\",{\"_119\":120,\"_103\":4612,\"_4613\":4595,\"_4614\":4798,\"_4616\":4799,\"_4618\":4799,\"_125\":4800,\"_121\":4800,\"_149\":4801,\"_147\":4656,\"_4622\":122,\"_143\":4673,\"_145\":4674,\"_4624\":4802,\"_151\":4626,\"_155\":20,\"_153\":4803,\"_156\":4804},{\"_520\":4806,\"_522\":122},\"How to Personalize Your Events to Transform Attendee Experiences\",\"/industry-insiders/how-to-personalize-your-events-to-transform-attendee-experiences\",{},[],{\"_160\":20,\"_161\":4805},{\"_158\":4590,\"_159\":20},[],\"https://eu-images.contentstack.com/v3/assets/blt725d5e066dc2264b/bltfc27ea48171e8491/6aa83a4d6e97620f514edfcb/BizBash_Content_Image_1280X720_(2).png\",\"blt9b867c12e6481a93\",{\"_103\":104,\"_105\":106,\"_107\":108,\"_109\":110,\"_111\":4809,\"_113\":-7,\"_115\":-7,\"_117\":4810,\"_119\":120,\"_121\":122,\"_123\":124},{\"_125\":4811,\"_127\":4812,\"_129\":4813,\"_131\":4814,\"_133\":4815,\"_135\":4816,\"_137\":4816,\"_138\":4814,\"_139\":4817,\"_141\":4818,\"_143\":4593,\"_145\":4623,\"_147\":4819,\"_149\":4820,\"_151\":4821,\"_153\":4822,\"_155\":20,\"_156\":4823},\"Content Spotlight 1 w/o Ads\",\"/sporting-events/meet-the-2026-bizbash-power-players\",[],{\"_28\":5011,\"_4585\":122},\"Meet the minds shaping fan experiences from some of the buzziest teams and brands today like FanDuel, TOGETHXR, Seattle Seahawks, and more.\",\"ICYMI\",\"BizBash Power Players 2026: 9 Sports Event Profs Who Are Playing at the Top of Their Game\",[4825,4826,4827,4828,4829,4830,4831,4832,4833,4834,4835,4836,4837,4838,4839,4840,4841,4842,4843,4844,4845,4846],{\"_163\":164,\"_28\":4811}
136,\"2026-08-31T14:37:46.000Z\",{},1,{\"_160\":20,\"_161\":4824},{\"_158\":20,\"_159\":20},[],{\"_26\":495,\"_496\":4994,\"_111\":4995},{\"_26\":495,\"_496\":4990,\"_111\":4991},{\"_26\":495,\"_496\":4986,\"_111\":4987},{\"_26\":495,\"_496\":4982,\"_111\":4983},{\"_26\":135,\"_496\":4973,\"_111\":4974},{\"_26\":495,\"_496\":4967,\"_111\":4968},{\"_26\":135,\"_496\":4958,\"_111\":4959},{\"_26\":495,\"_496\":4952,\"_111\":4953},{\"_26\":135,\"_496\":4943,\"_111\":4944},{\"_26\":495,\"_496\":4937,\"_111\":4938},{\"_26\":135,\"_496\":4928,\"_111\":4929},{\"_26\":495,\"_496\":4922,\"_111\":4923},{\"_26\":135,\"_496\":4913,\"_111\":4914},{\"_26\":495,\"_496\":4907,\"_111\":4908},{\"_26\":135,\"_496\":4898,\"_111\":4899},{\"_26\":495,\"_496\":4892,\"_111\":4893},{\"_26\":135,\"_496\":4883,\"_111\":4884},{\"_26\":495,\"_496\":4877,\"_111\":4878},{\"_26\":135,\"_496\":4868,\"_111\":4869},{\"_26\":495,\"_496\":4862,\"_111\":4863},{\"_26\":135,\"_496\":4853,\"_111\":4854},{\"_26\":495,\"_496\":4847,\"_111\":4848},{\"_514\":515},[4849],{\"_26\":163,\"_501\":4850,\"_163\":4851},[4852],\"Director, Event Presentation \u0026 Entertainment, Seattle Seahawks\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4855],{\"_26\":163,\"_501\":4856,\"_163\":4857},[4858,4859],\"Tyler Cofer\",{\"_26\":546,\"_496\":4860},{\"_26\":509},{\"_548\":4861,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-tyler-cofer\",{\"_514\":515},[4864],{\"_26\":163,\"_501\":4865,\"_163\":4866},[4867],\"Principal, Sponsorships \u0026 Experiential Marketing, AT\u0026T\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4870],{\"_26\":163,\"_501\":4871,\"_163\":4872},[4873,4874],\"Trevor Rutledge\",{\"_26\":546,\"_496\":4875},{\"_26\":509},{\"_548\":4876,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-trevor-rutledge\",{\"_514\":515},[4879],{\"_26\":163,\"_501\":4880,\"_163\":4881},[4882],\"Vice President, Fan Growth \u0026 Community, Washington Spirit\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4885],{\"_26\":163,\"_501\":4886,\"_163\":4887},[4888,4889],\"RaShauna Hamilton\",{\"_26\":546,\"_496\":4890},{\"_26\":509},{\"_548\":4891,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-rashauna-hamilton\",{\"_514\":515},[4894],{\"_26\":163,\"_501\":4895,\"_163\":4896},[4897],\"Executive Vice President, Brand Partnerships, Complex\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4900],{\"_26\":163,\"_501\":4901,\"_163\":4902},[4903,4904],\"Michael Tresvant\",{\"_26\":546,\"_496\":4905},{\"_26\":509},{\"_548\":4906,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-michael-tresvant\",{\"_514\":515},[4909],{\"_26\":163,\"_501\":4910,\"_163\":4911},[4912],\"Vice President, Live Events, Barstool Sports\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4915],{\"_26\":163,\"_501\":4916,\"_163\":4917},[4918,4919],\"Lisa Litvack\",{\"_26\":546,\"_496\":4920},{\"_26\":509},{\"_548\":4921,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-lisa-litvack\",{\"_514\":515},[4924],{\"_26\":163,\"_501\":4925,\"_163\":4926},[4927],\"Events Manager, FanDuel\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4930],{\"_26\":163,\"_501\":4931,\"_163\":4932},[4933,4934],\"Kate Flowers\",{\"_26\":546,\"_496\":4935},{\"_26\":509},{\"_548\":4936,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-kate-flowers\",{\"_514\":515},[4939],{\"_26\":163,\"_501\":4940,\"_163\":4941},[4942],\"Director, Events, Fan Experience \u0026 Culture, New York City FC\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4945],{\"_26\":163,\"_501\":4946,\"_163\":4947},[4948,4949],\"Crystal Isley\",{\"_26\":546,\"_496\":4950},{\"_26\":509},{\"_548\":4951,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-crystal-isley\",{\"_514\":515},[4954],{\"_26\":163,\"_501\":4955,\"_163\":4956},[4957],\"Senior Vice President of Partnerships, TOGETHXR\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4960],{\"_26\":163,\"_501\":4961,\"_163\":4962},[4963,4964],\"Bailey Williamson\",{\"_26\":546,\"_496\":4965},{\"_26\":509},{\"_548\":4966,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-bailey-williamson\",{\"_514\":515},[4969],{\"_26\":163,\"_501\":4970,\"_163\":4971},[4972],\"Vice President, Experiential Strategy \u0026 Live Events, Overtime\",{\"_26\":508},{\"_514\":515,\"_571\":4626},[4975],{\"_26\":163,\"_501\":4976,\"_163\":4977},[4978,4979],\"Anna Karefa-Johnson\",{\"_26\":546,\"_496\":4980},{\"_26\":509},{\"_548\":4981,\"_550\":551,\"_552\":-5,\"_553\":-5},\"https://www.bizbash.com/sporting-events/bizbash-power-players-2026-anna-karefa-johnson\",{\"_514\":515},[4984],{\"_26\":163,\"_163\":4985},\"Click through each profile below to learn how they got their start in sports event marketing, the career accomplishments theyâre most proud of, their favorite moments in sports history, and more.\",{\"_514\":515},[4988],{\"_26\":163,\"_163\":4989}
136,\"It's likely you've seen their impressive event and activation work if you were in attendance at this year's Super Bowl, WNBA All-Star Weekend, NBA All-Star Weekend, and more. In an increasingly competitive marketplace where brands, teams, and leagues vie for audience attention, these Power Players stand out.\",{\"_514\":515},[4992],{\"_26\":163,\"_163\":4993},\"\\\"Fans expect much more than a ticket and a seat nowâthey want to participate in the culture surrounding sports,\\\" says Bailey Williamson, senior vice president of partnerships for women's sports media company TOGETHXR. It's a notion that many of her fellow 2026 BizBash Power Players have also observed throughout their work in recent years. Those event professionals, featured below, are among the innovative leaders driving this ongoing evolution and transformation of fan experiences.\",{\"_514\":515},[4996,4997,4998],{\"_26\":163,\"_501\":5008,\"_163\":5009},{\"_26\":163,\"_501\":5002,\"_163\":5003},{\"_26\":163,\"_501\":4999,\"_163\":5000},[5001],\", where bold ideas take center stage and ordinary gatherings become unforgettable experiences. 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