1<!doctype html> 2 <html lang="en"><head><meta charSet="utf-8"/><title data-react-helmet="true">Fashionâs secret pricing: workers suffer as brands defy inflation for decades</title><meta data-react-helmet="true" name="description" content="A report published today by Public Eye and Clean Clothes Campaign shows that fashion companies squeeze suppliers into keeping prices at unsustainably low levels."/><meta data-react-helmet="true" property="og:article:publisher" content="cleanclothescampaign"/><meta data-react-helmet="true" property="og:title" content="Fashionâs secret pricing: workers suffer as brands defy inflation for decades"/><meta data-react-helmet="true" property="og:url" content="https://cleanclothes.org/news/2026/fashions-secret-pricing-workers-suffer-as-brands-defy-inflation-for-decades"/><meta data-react-helmet="true" property="og:description" content="A report published today by Public Eye and Clean Clothes Campaign shows that fashion companies squeeze suppliers into keeping prices at unsustainably low levels."/><meta data-react-helmet="true" name="twitter:card" content="summary_large_image"/><link data-react-helmet="true" rel="canonical" href="https://cleanclothes.org/news/2026/fashions-secret-pricing-workers-suffer-as-brands-defy-inflation-for-decades"/><style data-react-helmet="true"> 3:root { 4 --accent-color: #6b2248; --accent-foreground-color: #fff; --primary-foreground-color: #6b2248; --secondary-color: #fffaf5; --secondary-foreground-color: #6b2248; 5} 6 </style>
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14.851 31.524 13.148zM25 27 21 27 21 19 15 19 15 27 11 27 11 15 9 15 9 29 17 29 17 21 19 21 19 29 27 29 27 15 25 15z"/></g></svg></a><div class="divider"></div><a class="section" href="/news">News</a><div class="divider"></div><a class="section" href="/news/2026">2026</a><div class="divider"></div><div class="section active">Fashionâs secret pricing: workers suffer as brands defy inflation for decades</div></div></div></div><div class="ui basic segment content-area"><main><div id="view" tabindex="-1"><div id="page-document" class="q container view-wrapper newsitem-view"><div class="dates"><time class="day" dateTime="2026-05-21T05:30:00+00:00" title="Thursday, May 21, 2026 at 5:30 AM">21 May 2026</time> </div><div class="blocks-group-wrapper default" style="--theme-color:#fffaf5;--theme-high-contrast-color:#d2de48;--theme-foreground-color:#000;--theme-low-contrast-foreground-color:#555555"><h1 class="documentFirstHeading">Fashionâs secret pricing: workers suffer as brands defy inflation for decades</h1><p><b>A <a href="http://backend:8080/Plone/file-repository/pe_ccc_report_squeezed_dry.pdf/@@download/file" download="">report published today </a>by Public Eye and Clean Clothes Campaign for the first time lifts the veil on fashion brandsâ pricing policy. Their </b><b>research </b><b>
6shows that </b><b>many buyers source a standard cotton T</b>-<b>shirt at only around USD 2â3 per piece, with unit prices below USD 1 persisting in parts of the market. </b><b>While many of these companies make ever more sweeping promises about sustainability and workersâ rights, they continue to squeeze suppliers into keeping prices at uns</b><b>us</b><b>tainably low levels. Taking global inflation into account, companies now buy a </b><b>T</b><b>-shirt for half </b><b>the value it had</b><b> 25 years ago.</b></p><div class="block image align right small next--is--slate is--first--of--block-type is--last--of--block-type previous--has--same--backgroundColor next--has--same--backgroundColor has--block-width--default has--background-color--default" style="--block-width:var(--default-container-width);--theme-color:#fffaf5;--theme-high-contrast-color:#d2de48;--theme-foreground-color:#000;--theme-low-contrast-foreground-color:#555555"><a href="http://cleanclothes.org/file-repository/pe_ccc_report_squeezed_dry.pdf" target="_blank" rel="noopener noreferrer" class="external"><figure class="figure right small"><img class="responsive" src="/image-repository/screenshot-from-2026-05-20-22-07-26.png/@@images/image-718-b2aff53a782a513878bf9dd8bbdba692.png" width="718" height="996" srcSet="/image-repository/screenshot-from-2026-05-20-22-07-26.png/@@images/image-32-4df150b89c67ed73465682df2d31a1a2.png 23w, /image-repository/screenshot-from-2026-05-20-22-07-26.png/@@images/image-64-f54979ade7476fe39eff508f23f5a847.png 46w, /image-repository/screenshot-from-2026-05-20-22-07-26.png/@@images/image-128-25476eea04060face4a7231da5f5bb44.png 92w, /image-repository/screenshot-from-2026-05-20-22-07-26.png/@@images/image-200-7c63727ba75e950221f20e44a29f1047.png 200w, /image-repository/screenshot-from-2026-05-20-22-07-26.png/@@images/image-400-f41276b6463b42e6a4a0097bca92a122.png 400w, /image-repository/screenshot-from-2026-05-20-22-07-26.png/@@images/image-600-f103c0430c1e668c83f9d01e12bda310.png 600w, /image-repository/screenshot-from-2026-05-20-22-07-26.png/@@images/image-718-b2aff53a782a513878bf9dd8bbdba692.png 718w" loading="lazy" decoding="async" alt="" sizes="15vw"/></figure></a></div><p>Focusing on fashionâs best-known item, cotton T-shirts, the pioneering report shows that apparel brands have persistently shifted sourcing towards locations that offer the lowest prices at scale. Today, an overwhelming 61% of cotton T-shirts imported into the EU are made in Bangladesh. The average EU import price for a cotton T-shirt in 2025 was just USD 2.67 (EUR 2.36). For T-shirts imported from Bangladesh, the price was even lower, at USD 2.06 (EUR 1.83) in 2025.</p><p>Based on trade data and interviews with suppliers and merchandisers, <a href="http://backend:8080/Plone/file-repository/pe_ccc_report_squeezed_dry.pdf/@@download/file" download="">the report</a> reveals that brands enter negotiations with fixed target prices. They know that if one factory refuses their conditions, they will find another factory willing to accept, due to the highly competitive market situation. This forces factories to accept orders that do not reflect the cost of responsible production. As suppliers have little influence over material or energy costs, labor conditions are the first to suffer, with suppliers cutting spending to ensure safe workplaces or pushing workers into forced overtime at a poverty wage.</p><p>A closer look at the six highest volume buyers of cotton t-shirts from Bangladesh over the past five years, including Inditex (Zara), Primark and H&M, shows that none of them have increased sourcing prices to keep up with global inflation. Even among higher paying brands, sourcing prices from Bangladesh rarely exceed USD 18 per kg (about USD 3 per piece), while discounters and Business to business companies often source at USD 10 per kg and below. </p><p>David Hachfeld of Public Eye, one of the reportâs authors, says: âRelentlessly low sourcing prices are the organising principle of todayâs garment industry, shaping sourcing geographies, buyer behaviour and structurally locking-in poverty wages. A transition towards a just and sustainable fashion system based on two-dollar shirts and other dirt-cheap clothing is impossible, full stop.â</p><p>The low sourcing prices prevent the payment of living wages. The report therefore proposes a fundamental revision of the garments pricing system, from the current top-down and cost-cutting system to a bottom-up and cost-covering calculation in which living wages and decent working conditions are not negotiable prerequisites. As brands will not act on their own, policy measures are needed to enable this shift.</p><p>Kalpona Akter, president of the Bangladesh Garment and Industrial Workers Federation, states: âThe fashion brands which brag about human rights policies actively contribute to the continuation of poverty wages by their downward pricing policy. Higher prices are needed for living wages, safe workplaces, and sustainable production.â</p></div></div><div class="q container default tags">
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A transition towards a just and sustainable fashion system based on two-dollar shirts and other dirt-cheap clothing is impossible, full stop.â","value":[{"children":[{"text":"David Hachfeld of Public Eye, one of the reportâs authors, says: âRelentlessly low sourcing prices are the organising principle of todayâs garment industry, shaping sourcing geographies, buyer behaviour and structurally locking-in poverty wages. A transition towards a just and sustainable fashion system based on two-dollar shirts and other dirt-cheap clothing is impossible, full stop.â"}],"type":"p"}]},"fcf98e00-2faf-4c7e-a8d6-9491594a2a7c":{"@type":"slate","plaintext":" A report published today by Public Eye and Clean Clothes Campaign for the first time lifts the veil on fashion brandsâ pricing policy. Their research shows that many buyers source a standard cotton T - shirt at only around USD 2â3 per piece, with unit prices below USD 1 persisting in parts of the market. While many of these companies make ever more sweeping promises about sustainability and workersâ rights, they continue to squeeze suppliers into keeping prices at uns us tainably low levels. Taking global inflation into account, companies now buy a T -shirt for half the value it had 25 years ago. ","styles":{},"theme":"default","value":[{"children":[{"text":""},{"children":[{"text":"A "},{"children":[{"text":"report published today "}],"data":{"url":"http:\u002F\u002Fbackend:8080\u002FPlone\u002Ffile-repository\u002Fpe_ccc_report_squeezed_dry.pdf\u002F@@download\u002Ffile"},"type":"link"},{"text":"by Public Eye and Clean Clothes Campaign for the first time lifts the veil on fashion brandsâ pricing policy. Their "}],"type":"b"},{"text":""},{"children":[{"text":"research "}],"type":"b"},{"text":""},{"children":[{"text":"shows that "}],"type":"b"},{"text":""},{"children":[{"text":"many buyers source a standard cotton T"}],"type":"b"},{"text":"-"},{"children":[{"text":"shirt at only around USD 2â3 per piece, with unit prices below USD 1 persisting in parts of the market. "}],"type":"b"},{"text":""},{"children":[{"text":"While many of these companies make ever more sweeping promises about sustainability and workersâ rights, they continue to squeeze suppliers into keeping prices at uns"}],"type":"b"},{"text":""},{"children":[{"text":"us"}],"type":"b"},{"text":""},{"children":[{"text":"tainably low levels. 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Today, an overwhelming 61% of cotton T-shirts imported into the EU are made in Bangladesh. The average EU import price for a cotton T-shirt in 2025 was just USD 2.67 (EUR 2.36). For T-shirts imported from Bangladesh, the price was even lower, at USD 2.06 (EUR 1.83) in 2025.","styles":{},"theme":"default","value":[{"children":[{"text":"Focusing on fashionâs best-known item, cotton T-shirts, the pioneering report shows that apparel brands have persistently shifted sourcing towards locations that offer the lowest prices at scale. Today, an overwhelming 61% of cotton T-shirts imported into the EU are made in Bangladesh. The average EU import price for a cotton T-shirt in 2025 was just USD 2.67 (EUR 2.36). 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As suppliers have little influence over material or energy costs, labor conditions are the first to suffer, with suppliers cutting spending to ensure safe workplaces or pushing workers into forced overtime at a poverty wage.","styles":{},"theme":"default","value":[{"children":[{"text":"Based on trade data and interviews with suppliers and merchandisers, "},{"children":[{"text":"the report"}],"data":{"url":"http:\u002F\u002Fbackend:8080\u002FPlone\u002Ffile-repository\u002Fpe_ccc_report_squeezed_dry.pdf\u002F@@download\u002Ffile"},"type":"link"},{"text":" reveals that brands enter negotiations with fixed target prices. They know that if one factory refuses their conditions, they will find another factory willing to accept, due to the highly competitive market situation. This forces factories to accept orders that do not reflect the cost of responsible production. 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A transition towards a just and sustainable fashion system based on two-dollar shirts and other dirt-cheap clothing is impossible, full stop.â","value":[{"children":[{"text":"David Hachfeld of Public Eye, one of the reportâs authors, says: âRelentlessly low sourcing prices are the organising principle of todayâs garment industry, shaping sourcing geographies, buyer behaviour and structurally locking-in poverty wages. A transition towards a just and sustainable fashion system based on two-dollar shirts and other dirt-cheap clothing is impossible, full stop.â"}],"type":"p"}]},"fcf98e00-2faf-4c7e-a8d6-9491594a2a7c":{"@type":"slate","plaintext":" A report published today by Public Eye and Clean Clothes Campaign for the first time lifts the veil on fashion brandsâ pricing policy. Their research shows that many buyers source a standard cotton T - shirt at only around USD 2â3 per piece, with unit prices below USD 1 persisting in parts of the market. While many of these companies make ever more sweeping promises about sustainability and workersâ rights, they continue to squeeze suppliers into keeping prices at uns us tainably low levels. Taking global inflation into account, companies now buy a T -shirt for half the value it had 25 years ago. ","styles":{},"theme":"default","value":[{"children":[{"text":""},{"children":[{"text":"A "},{"children":[{"text":"report published today "}],"data":{"url":"http:\u002F\u002Fbackend:8080\u002FPlone\u002Ffile-repository\u002Fpe_ccc_report_squeezed_dry.pdf\u002F@@download\u002Ffile"},"type":"link"},{"text":"by Public Eye and Clean Clothes Campaign for the first time lifts the veil on fashion brandsâ pricing policy. Their "}],"type":"b"},{"text":""},{"children":[{"text":"research "}],"type":"b"},{"text":""},{"children":[{"text":"shows that "}],"type":"b"},{"text":""},{"children":[{"text":"many buyers source a standard cotton T"}],"type":"b"},{"text":"-"},{"children":[{"text":"shirt at only around USD 2â3 per piece, with unit prices below USD 1 persisting in parts of the market. "}],"type":"b"},{"text":""},{"children":[{"text":"While many of these companies make ever more sweeping promises about sustainability and workersâ rights, they continue to squeeze suppliers into keeping prices at uns"}],"type":"b"},{"text":""},{"children":[{"text":"us"}],"type":"b"},{"text":""},{"children":[{"text":"tainably low levels. 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