PageSourceSearch

https://www.adformatie.nl/

html adformatie.nl collected 2026-10-02 02:23:40 UTC 170,301 bytes, 3,446 lines download raw bytes

1                                                <!DOCTYPE html>
2<html class="no-js" lang="nl">
3    <head>
4                <meta charset="utf-8">
5        <link rel="canonical" href="https://www.adformatie.nl/"/>
6<title>Adformatie | Marketing, Media, Communicatie, Creatie</title>
7<meta name="description" content="Adformatie Homepage"/>
8<meta property="og:site_name" content="Adformatie"/>
9<meta property="og:url" content="https://www.adformatie.nl/"/>
10<meta property="og:title" content="Adformatie | Marketing, Media, Communicatie, Creatie"/>
11<meta property="og:description" content="Adformatie Homepage"/>
12<meta property="og:type" content="website" />
13    <meta property="og:image" content="/assets/images/logos/adformatie.668248363a795ed963e34393f5a56d85.svg"/>
14    <meta property="og:image:type" content="image/svg+xml" />
15    <meta property="og:image:width" content="470" />
16    <meta property="og:image:height" content="70" />
17    <meta property="og:image:alt" content="Adformatie Logo" />
18<meta property="og:locale" content="nl_NL" />
19    <meta name="twitter:card" content="summary_large_image">
20<meta name="twitter:url" content="https://www.adformatie.nl/" />
21<meta name="twitter:site" content="@adformatie" />
22<meta name="twitter:title" content="Adformatie | Marketing, Media, Communicatie, Creatie" />
23<meta name="twitter:description" content="Adformatie Homepage" />
24    <meta name="twitter:image" content="/assets/images/logos/adformatie.668248363a795ed963e34393f5a56d85.svg" />
25
26        
27                    <style>
28    /*
29    *  Brown Pro
30    */
31    @font-face {
32        font-family: 'Brown Pro';
33        font-weight: 300;
34        font-display: swap;
35        src: url('/assets/fonts/adformatie/lineto-brown-pro/lineto-brown-pro-light.bf3c3f8c64c2792f5b70311608676d54.woff2') format('woff2');
36    }
37
38    @font-face {
39        font-family: 'Brown Pro';
40        font-weight: 400;
41        font-display: swap;
42        src: url('/assets/fonts/adformatie/lineto-brown-pro/lineto-brown-pro-regular.1553500654c4b90010d4e48e2784350a.woff2') format('woff2');
43    }
44
45    @font-face {
46        font-family: 'Brown Pro';
47        font-weight: 700;
48        font-display: swap;
49        src:  url('/assets/fonts/adformatie/lineto-brown-pro/lineto-brown-pro-bold.91d9fc5a61b0744f0b8bcb8e61967e7d.woff2') format('woff2');
50    }
51
52    /*
53    *  EB Garamond
54    */
55    @font-face {
56        font-family: "EB Garamond";
57        font-weight: 400 700;
58        font-display: swap;
59        font-style: normal;
60        src: url('/assets/fonts/adformatie/eb-garamond/EBGaramond-VariableFont_wght.2785e8622c15425a4aba60f6cd6fa321.woff2') format('woff2');
61    }
62
63    @font-face {
64        font-family: "EB Garamond";
65        font-weight: 400 700;
66        font-display: swap;
67        font-style: italic;
68        src: url('/assets/fonts/adformatie/eb-garamond/EBGaramond-Italic-VariableFont_wght.66a905f5df469eabb3b91a8514e12d16.woff2') format('woff2');
69    }
70
71    /*
72    *  Roboto Mono
73    */
74    @font-face {
75        font-family: 'Roboto Mono';
76        font-weight: 100 700;
77        font-display: swap;
78        font-style: normal;
79        src: url('/assets/fonts/adformatie/roboto-mono/RobotoMono-VariableFont_wght.2003415ce076bb911ac514de70e5c896.woff2') format('woff2');
80    }
81
82    @font-face {
83        font-family: 'Roboto Mono';
84        font-weight: 100 700;
85        font-display: swap;
86        font-style: italic;
87        src: url('/assets/fonts/adformatie/roboto-mono/RobotoMono-Italic-VariableFont_wght.965026153fe4d1f1902977aa6be3782e.woff2') format('woff2');
88    }
89
90    body,
91    h2,
92    h3,
93    h4,
94    h5,
95    [class^="b-site-header"],
96    [class^="t-heading"],
97    [class^="t-intro"],
98    [class^="t-intro"],
99    [class^="t-quote"],
100    .t-article-intro,
101    .t-base-card-name,
102    .t-intro-link,
103    .t-link-list-item,
104    .t-section {
105        font-family: "Brown Pro", sans-serif;
106    }
107
108    p,
109    .t-article-title,
110    .t-simple-page-title {
111        font-family: "EB Garamond", serif;
112    }
113</style>
114        
115                    <link rel="stylesheet" href="/assets/adformatie.195644d7b3bc2c7f5553.css">
116        
117        <meta name="viewport" content="width=device-width, initial-scale=1">
118        <meta name="theme-color" content="#fafafa">
119                                    <link rel="preconnect" href="//app.usercentrics.eu">
120<link rel="preconnect" href="//api.usercentrics.eu">
121<link rel="preconnect" href="//privacy-proxy.usercentrics.eu">
122<link rel="preload" href="//app.usercentrics.eu/browser-ui/latest/loader.js" as="script">
123<link rel="preload" href="//privacy-proxy.usercentrics.eu/latest/uc-block.bundle.js" as="script">
124<script>
125    window.UC_UI_DOMAINS = {
126        crossDomainConsentSharingIFrame: 'https://www.adformatie.nl/cross-domain-bridge.html',
127    };
128    </script>
vendor: 1 bytes, line 128
128
129<script id="usercentrics-cmp" data-settings-id="8qKpiS7-C" src="https://app.usercentrics.eu/browser-ui/latest/loader.js" async></script>
vendor: 1 bytes, line 129
129
130<script type="application/javascript" src="https://privacy-proxy.usercentrics.eu/latest/uc-block.bundle.js"></script>
130
131                        <!-- Google Tag Manager -->
132<script>
vendor: 327 bytes, lines 132-136
132(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
133new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
134j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
135'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
136})(window,document,'script','dataLayer','
136GTM-TZ37THX
vendor: 3 bytes, line 136
136');
136</script>
136
137<!--  End Google Tag Manager -->
138<script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script>
138
139
140            
140<script>
141    window.googletag = window.googletag || {cmd: []};
142    window.googletag.slots = window.googletag.slots || [];
143
144    googletag.cmd.push(function() {
145        var mapping = googletag.sizeMapping()
146            .addSize([0, 0], [[320, 100], [320, 50]])
147            .addSize([640, 480], [[728, 90], [468, 60]])
148            .addSize([1024, 768], [[970, 250], [970, 90], [728, 90]])
149            .build();
150
151        googletag.slots["div_gpt_ad_1561908_1"] = googletag.defineSlot("/41734851/Adformatie_2020/Homepage_Header", [[970, 250], [970, 90], [728, 90], [320, 100], [320, 50]], "js-dfp-tag-div_gpt_ad_1561908_1")
152            .addService(googletag.pubads())
153            .defineSizeMapping(mapping);
154    });
155
156    googletag.cmd.push(function() {
157        var mapping = googletag.sizeMapping()
158            .addSize([0, 0], [[320, 100], [320, 50]])
159            .addSize([640, 480], [[728, 90], [468, 60], [320, 100]])
160            .addSize([1024, 768], [[728, 90], [468, 60]])
161            .build();
162
163        googletag.slots["div_gpt_ad_1561908_2"] = googletag.defineSlot("/41734851/Adformatie_2020/Homepage_Mid", [[728, 90], [300, 250], [336, 280], [320, 100], [320, 50]], "js-dfp-tag-div_gpt_ad_1561908_2")
164            .addService(googletag.pubads())
165            .defineSizeMapping(mapping);
166    });
167
168    googletag.cmd.push(function() {
169        var mapping = googletag.sizeMapping()
170            .addSize([0, 0], [[320, 50], [300, 250], [250, 250], [200, 200]])
171            .addSize([640, 480], [[336, 280], [300, 250], [250, 250], [200, 200]])
172            .addSize([1024, 768], [[336, 280], [300, 250], [250, 250], [200, 200]])
173            .build();
174
175        googletag.slots["div_gpt_ad_1561908_3"] = googletag.defineSlot("/41734851/Adformatie_2020/Homepage_Rectangle", [[336, 280], [320, 50], [320, 100], [300, 250], [250, 250], [200, 200]], "js-dfp-tag-div_gpt_ad_1561908_3")
176            .addService(googletag.pubads())
177            .defineSizeMapping(mapping);
178    });
179
180    googletag.cmd.push(function() {
181        var mapping = googletag.sizeMapping()
182            .addSize([0, 0], [[320, 50]])
183            .addSize([640, 480], [[728, 90], [468, 60]])
184            .addSize([1024, 768], [[970, 250], [970, 90], [728, 90]])
185            .build();
186
187        googletag.slots["div_gpt_ad_1561908_4"] = googletag.defineSlot("/41734851/Adformatie_2020/Homepage_Bottom", [[728, 90], [300, 250], [336, 280], [320, 100], [320, 50]], "js-dfp-tag-div_gpt_ad_1561908_4")
188            .addService(googletag.pubads())
189            .defineSizeMapping(mapping);
190    });
191
192    googletag.cmd.push(function() {
193        googletag.pubads().setTargeting('vertical_adf','');
194        googletag.pubads().setTargeting('topic_adf','');
195        googletag.pubads().setTargeting('page_type_adf','homepage');
196        googletag.pubads().enableAsyncRendering();
197        googletag.pubads().enableSingleRequest();
198        googletag.pubads().collapseEmptyDivs();
199        googletag.enableServices();
200    });
201</script>
201
202
203                
203<script id="smg_data" type="application/json">{"page_type":"homepage","author":"","partner":"","article_type":"","article_subtype":"","is_partner_page":false,"vertical":"","topic":"","is_premium":false,"first_published_at":"","last_published_at":"","is_logged_in":false,"ssn":null,"has_active_subscription":false,"subscription_type":null,"is_editor":false,"experiments":[],"version":"12272c3","reading_time":0,"meta":[]}</script>
203
204        
204<script type="text/javascript">
205    window.dataLayer = window.dataLayer || [];
206    window.dataLayer.push('consent', 'default', {
207        'ad_storage': 'denied',
208        'analytics_storage': 'denied'
209    });
210    window.dataLayer.push({"page_type":"homepage","author":"","partner":"","article_type":"","article_subtype":"","is_partner_page":false,"vertical":"","topic":"","is_premium":false,"first_published_at":"","last_published_at":"","is_logged_in":false,"ssn":null,"has_active_subscription":false,"subscription_type":null,"is_editor":false,"experiments":[],"version":"12272c3","reading_time":0,"meta":[]});
211</script>
211
212
213        
214        
214<script id="ontheio_data" type="application/json">{"smg_tracking":{"onTheIo":{"page_url":"https:\/\/www.adformatie.nl\/","page_url_canonical":"https:\/\/www.adformatie.nl\/","page_title":"Adformatie | Marketing, Media, Communicatie, Creatie","page_type":"main","page_language":"nl","article_authors":[],"article_categories":[],"article_type":"","article_publication_date":""}}}</script>
214
215        <link rel="icon" type="image/png" href="/favicons/adformatie/favicon-32x32.png" sizes="32x32">
216<link rel="icon" type="image/png" href="/favicons/adformatie/favicon-16x16.png" sizes="16x16">
217    </head>
218    <body
219        class=""
220        data-user-is-logged-in="false"
221        data-auth-token=""
222    >
223        <!-- Google Tag Manager (noscript) -->
vendor: 68 bytes, lines 223-224
223
224<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
224GTM-TZ37THX
vendor: 83 bytes, lines 224-225
224"
225height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
226<!-- End Google Tag Manager (noscript) -->
227                    <a href="#main-content" class="c-skip-to-main-content">Overslaan en naar de inhoud gaan</a>
228
229                                        
230                            <div class="b-site-header__ad-slot js-adfo-site-header-ad-slot">
231    
232
233<div class="c-ad-slot c-ad-slot--header">
234        <div id="js-dfp-tag-div_gpt_ad_1561908_1" class="c-ad-slot__content">
235                
235<script>
236            googletag.cmd.push(function () {
237                googletag.display('js-dfp-tag-div_gpt_ad_1561908_1');
238            });
239        </script>
239
240    </div>
241</div>
242</div>
243<div class="b-site-header__wrapper">
244    
245<header class="b-site-header">
246    <div class="row b-site-header__row">
247        <nav class="b-site-header__nav" aria-label="Meta menu">
248            <ul class="b-site-header__meta-menu">
249                                                            <li class="b-site-header__meta-menu-item">
250                            <a href="https://www.adformatie.nl/" title="Home">Home</a>
251                        </li>
252                                            <li class="b-site-header__meta-menu-item b-site-header__meta-menu-item--highlighted">
253                            <a href="https://marketingeffielive.nl/marketing-live/" title="12 nov: MarketingLive!">12 nov: MarketingLive!</a>
254                        </li>
255                                            <li class="b-site-header__meta-menu-item">
256                            <a href="https://www.adformatie.nl/adverteren" title="Adverteren op Adformatie">Adverteren</a>
257                        </li>
258                                            <li class="b-site-header__meta-menu-item">
259                            <a href="https://www.adformatie.nl/cmo-suite" title="CMO SUITE">CMO SUITE</a>
260                        </li>
261                                            <li class="b-site-header__meta-menu-item">
262                            <a href="https://www.adformatie.nl/events" title="Bekijk onze events">Events</a>
263                        </li>
264                                            <li class="b-site-header__meta-menu-item">
265                            <a href="https://www.adformatie.nl/opleidingen" title="Opleidingen">Opleidingen</a>
266                        </li>
267                                            <li class="b-site-header__meta-menu-item">
268                            <a href="https://www.adformatie.nl/vacatures" title="Vacatures">Vacatures</a>
269                        </li>
270                                            <li class="b-site-header__meta-menu-item">
271                            <a href="https://academy.adformatie.nl/" title="Academy">Academy</a>
272                        </li>
273                                            <li class="b-site-header__meta-menu-item">
274                            <a href="https://www.adformatie.nl/partnerbijdragen" title="Bekijk onze partners">Partners</a>
275                        </li>
276                                                </ul>
277            <div class="b-site-header__meta-menu b-site-header__meta-menu-right">
278                
279                <ul class="c-social-icons-list">
280    <li><a href="https://twitter.com/adformatie" aria-label="Adformatie op X" class="c-social-icons-list__icon c-social-icons-list__icon--x"></a></li>
281    <li><a href="https://www.facebook.com/adformatie" aria-label="Adformatie op Facebook"  class="c-social-icons-list__icon c-social-icons-list__icon--facebook"></a></li>
282    <li><a href="https://nl.linkedin.com/company/adformatie" aria-label="Adformatie op LinkedIn" class="c-social-icons-list__icon c-social-icons-list__icon--linkedin"></a></li>
283    <li><a href="https://www.instagram.com/adformatie/" aria-label="Adformatie op Instagram" class="c-social-icons-list__icon c-social-icons-list__icon--instagram"></a></li>
284</ul>
285
286                                    <a href="https://mijn.adformatie.nl/signup" class="c-button c-button--commercial">Abonneer nu</a>
287                            </div>
288        </nav>
289    </div>
290    <div class="b-site-header__container">
291        <div class="row b-site-header__row">
292            <nav class="b-main-header" aria-label="Site header">
293                <div class="b-main-header__left">
294                    <div class="b-main-header__toggle b-main-header__toggle--menu" data-toggle-type="menu" data-toggle-state="inactive">
295                        <button tabindex="0" class="js-adfo-toggle-site-header-overlay" aria-haspopup="true" aria-controls="site-header-overlay" aria-label="Open site menu overlay" aria-expanded="false"></button>
296                    </div>
297                    <div class="d-none d-lg-block b-main-header__toggle b-main-header__toggle--search" data-toggle-type="search" data-toggle-state="inactive">
298                        <button tabindex="0" class="js-adfo-toggle-site-header-overlay" aria-controls="main-menu-search" aria-label="Open global search" aria-expanded="false"></button>
299                    </div>
300                </div>
301
302                <div class="b-main-header__logo-container">
303                    <a href="/" aria-label="Homepage Adformatie" class="b-main-header__logo">
304                        <img src="/assets/images/logos/adformatie.668248363a795ed963e34393f5a56d85.svg" alt="Adformatie logo">
305                    </a>
306                </div>
307
308                <div class="d-lg-none b-main-header__right">
309                    <div class="d-lg-none b-main-header__toggle b-main-header__toggle--search" data-toggle-type="search" data-toggle-state="inactive">
310                        <button tabindex="0" class="js-adfo-toggle-site-header-overlay" aria-controls="main-menu-search" aria-label="Open global search" aria-expanded="false"></button>
311                    </div>
312                </div>
313                <div class="d-none d-lg-flex b-main-header__right">
314                    <div class="c-user-header-section">
315            <a href="/login?returnUrl=/">Log in</a>
316        <a href="https://mijn.adformatie.nl/signup" class="c-button c-button--commercial d-none d-lg-inline-block">Abonneer nu</a>
317
318        <div
319            class="d-none c-button-popover c-button-popover--arrow-size-large c-button-popover--arrow-direction-top js-dismissable js-dismissable--delay-fade-in"
320            id="buttonPopover"
321            data-expiry-days="30"
322            data-delay-ms="1250"
323        >
324            <button
325                data-dismiss
326                class="c-button-popover__close-button"
327            >
328            </button>
329            <h3>Als abonnee krijg je:</h3>
330            <ul>
331                <li>Toegang tot alle content</li>
332                <li>Dagelijkse nieuwsbrief</li>
333                <li>Themanieuwsbrieven</li>
334            </ul>
335        </div>
336    </div>
337                </div>
338            </nav>
339        </div>
340    </div>
341</header>
342    <div id="site-header-overlay" class="b-site-header-overlay js-adfo-site-header-overlay" role="menu" aria-label="Site overlay menu" data-section-active="">
343    
344<header class="b-site-header b-site-header--inverted">
345    <div class="row b-site-header__row">
346        <nav class="b-site-header__nav" aria-label="Meta menu">
347            <ul class="b-site-header__meta-menu">
348                                                            <li class="b-site-header__meta-menu-item">
349                            <a href="https://www.adformatie.nl/" title="Home">Home</a>
350                        </li>
351                                            <li class="b-site-header__meta-menu-item b-site-header__meta-menu-item--highlighted">
352                            <a href="https://marketingeffielive.nl/marketing-live/" title="12 nov: MarketingLive!">12 nov: MarketingLive!</a>
353                        </li>
354                                            <li class="b-site-header__meta-menu-item">
355                            <a href="https://www.adformatie.nl/adverteren" title="Adverteren op Adformatie">Adverteren</a>
356                        </li>
357                                            <li class="b-site-header__meta-menu-item">
358                            <a href="https://www.adformatie.nl/cmo-suite" title="CMO SUITE">CMO SUITE</a>
359                        </li>
360                                            <li class="b-site-header__meta-menu-item">
361                            <a href="https://www.adformatie.nl/events" title="Bekijk onze events">Events</a>
362                        </li>
363                                            <li class="b-site-header__meta-menu-item">
364                            <a href="https://www.adformatie.nl/opleidingen" title="Opleidingen">Opleidingen</a>
365                        </li>
366                                            <li class="b-site-header__meta-menu-item">
367                            <a href="https://www.adformatie.nl/vacatures" title="Vacatures">Vacatures</a>
368                        </li>
369                                            <li class="b-site-header__meta-menu-item">
370                            <a href="https://academy.adformatie.nl/" title="Academy">Academy</a>
371                        </li>
372                                            <li class="b-site-header__meta-menu-item">
373                            <a href="https://www.adformatie.nl/partnerbijdragen" title="Bekijk onze partners">Partners</a>
374                        </li>
375                                                </ul>
376            <div class="b-site-header__meta-menu b-site-header__meta-menu-right">
377                
378                <ul class="c-social-icons-list">
379    <li><a href="https://twitter.com/adformatie" aria-label="Adformatie op X" class="c-social-icons-list__icon c-social-icons-list__icon--x"></a></li>
380    <li><a href="https://www.facebook.com/adformatie" aria-label="Adformatie op Facebook"  class="c-social-icons-list__icon c-social-icons-list__icon--facebook"></a></li>
381    <li><a href="https://nl.linkedin.com/company/adformatie" aria-label="Adformatie op LinkedIn" class="c-social-icons-list__icon c-social-icons-list__icon--linkedin"></a></li>
382    <li><a href="https://www.instagram.com/adformatie/" aria-label="Adformatie op Instagram" class="c-social-icons-list__icon c-social-icons-list__icon--instagram"></a></li>
383</ul>
384
385                                    <a href="https://mijn.adformatie.nl/signup" class="c-button c-button--commercial">Abonneer nu</a>
386                            </div>
387        </nav>
388    </div>
389    <div class="b-site-header__container">
390        <div class="row b-site-header__row">
391            <nav class="b-main-header" aria-label="Site header">
392                <div class="b-main-header__left">
393                    <div class="b-main-header__toggle b-main-header__toggle--menu" data-toggle-type="menu" data-toggle-state="inactive">
394                        <button tabindex="0" class="js-adfo-toggle-site-header-overlay" aria-haspopup="true" aria-controls="site-header-overlay" aria-label="Open site menu overlay" aria-expanded="false"></button>
395                    </div>
396                    <div class="d-none d-lg-block b-main-header__toggle b-main-header__toggle--search" data-toggle-type="search" data-toggle-state="inactive">
397                        <button tabindex="0" class="js-adfo-toggle-site-header-overlay" aria-controls="main-menu-search" aria-label="Open global search" aria-expanded="false"></button>
398                    </div>
399                </div>
400
401                <div class="b-main-header__logo-container">
402                    <a href="/" aria-label="Homepage Adformatie" class="b-main-header__logo">
403                        <img src="/assets/images/logos/adformatie--inverted.2f1863b8d9653cf066c77baf9c391377.svg" alt="Adformatie logo">
404                    </a>
405                </div>
406
407                <div class="d-lg-none b-main-header__right">
408                    <div class="d-lg-none b-main-header__toggle b-main-header__toggle--search" data-toggle-type="search" data-toggle-state="inactive">
409                        <button tabindex="0" class="js-adfo-toggle-site-header-overlay" aria-controls="main-menu-search" aria-label="Open global search" aria-expanded="false"></button>
410                    </div>
411                </div>
412                <div class="d-none d-lg-flex b-main-header__right">
413                    <div class="c-user-header-section">
414            <a href="/login?returnUrl=/">Log in</a>
415        <a href="https://mijn.adformatie.nl/signup" class="c-button c-button--commercial d-none d-lg-inline-block">Abonneer nu</a>
416
417        <div
418            class="d-none c-button-popover c-button-popover--arrow-size-large c-button-popover--arrow-direction-top js-dismissable js-dismissable--delay-fade-in"
419            id="buttonPopover"
420            data-expiry-days="30"
421            data-delay-ms="1250"
422        >
423            <button
424                data-dismiss
425                class="c-button-popover__close-button"
426            >
427            </button>
428            <h3>Als abonnee krijg je:</h3>
429            <ul>
430                <li>Toegang tot alle content</li>
431                <li>Dagelijkse nieuwsbrief</li>
432                <li>Themanieuwsbrieven</li>
433            </ul>
434        </div>
435    </div>
436                </div>
437            </nav>
438        </div>
439    </div>
440</header>
441    <div class="b-site-header-overlay__section-wrapper">
442        <div class="b-site-header-overlay__section b-site-header-overlay__section--menu">
443            <div class="d-lg-none b-site-header-overlay__user">
444                <div class="row">
445                    <div class="c-user-header-section">
446            <a href="/login?returnUrl=/">Log in</a>
447        <a href="https://mijn.adformatie.nl/signup" class="c-button c-button--commercial d-none d-lg-inline-block">Abonneer nu</a>
448
449        <div
450            class="d-none c-button-popover c-button-popover--arrow-size-large c-button-popover--arrow-direction-top js-dismissable js-dismissable--delay-fade-in"
451            id="buttonPopover"
452            data-expiry-days="30"
453            data-delay-ms="1250"
454        >
455            <button
456                data-dismiss
457                class="c-button-popover__close-button"
458            >
459            </button>
460            <h3>Als abonnee krijg je:</h3>
461            <ul>
462                <li>Toegang tot alle content</li>
463                <li>Dagelijkse nieuwsbrief</li>
464                <li>Themanieuwsbrieven</li>
465            </ul>
466        </div>
467    </div>
468                </div>
469            </div>
470
471            <div class="b-site-header-overlay__mobile-app">
472                <div class="row">
473                    <div class="b-site-header-overlay__mobile-app-container">
474                        <h2><span>Download de app</span> Volg het laatste nieuws via de Adformatie Nieuws app</h2>
475                        <a
476                            href="//apps.apple.com/nl/app/adformatie-nieuws-app/id6745590601"
477                            target="_blank"
478                        >
479                            <img
480                                src="/assets/images/adformatie/button-download-appleappstore-white.63b8e5258efdfc3efb3034920f01c51b.svg"
481                                alt="Download Adformatie Nieuws App in de Apple App Store"
482                                title="Download Adformatie Nieuws App in de Apple App Store"
483                            >
484                        </a>
485                        <a
486                            href="//play.google.com/store/apps/details?id=nl.adformatie.app"
487                            target="_blank"
488                        >
489                            <img
490                                src="/assets/images/adformatie/button-download-googleplaystore-white.bc7096eacbdc780cb6f7322dff1d8acb.svg"
491                                alt="Download Adformatie Nieuws App in de Google Play Store"
492                                title="Download Adformatie Nieuws App in de Google Play Store"
493                            >
494                        </a>
495                    </div>
496                </div>
497            </div>
498
499            <div class="row b-site-header-overlay__topics">
500                <div class="d-md-none mb-5 c-link-list">
501                    <h2 class="c-link-list__heading">Menu</h2>
502                    <ul>
503                                                                                    <li class="c-link-list__item">
504                                    <a href="https://www.adformatie.nl/" title="Home">Home</a>
505                                </li>
506                                                            <li class="c-link-list__item c-link-list__item--highlighted">
507                                    <a href="https://marketingeffielive.nl/marketing-live/" title="12 nov: MarketingLive!">12 nov: MarketingLive!</a>
508                                </li>
509                                                            <li class="c-link-list__item">
510                                    <a href="https://www.adformatie.nl/adverteren" title="Adverteren op Adformatie">Adverte
510ren</a>
511                                </li>
512                                                            <li class="c-link-list__item">
513                                    <a href="https://www.adformatie.nl/cmo-suite" title="CMO SUITE">CMO SUITE</a>
514                                </li>
515                                                            <li class="c-link-list__item">
516                                    <a href="https://www.adformatie.nl/events" title="Bekijk onze events">Events</a>
517                                </li>
518                                                            <li class="c-link-list__item">
519                                    <a href="https://www.adformatie.nl/opleidingen" title="Opleidingen">Opleidingen</a>
520                                </li>
521                                                            <li class="c-link-list__item">
522                                    <a href="https://www.adformatie.nl/vacatures" title="Vacatures">Vacatures</a>
523                                </li>
524                                                            <li class="c-link-list__item">
525                                    <a href="https://academy.adformatie.nl/" title="Academy">Academy</a>
526                                </li>
527                                                            <li class="c-link-list__item">
528                                    <a href="https://www.adformatie.nl/partnerbijdragen" title="Bekijk onze partners">Partners</a>
529                                </li>
530                                                                        </ul>
531                </div>
532                <div class="c-link-list mb-9">
533                    <h2 class="c-link-list__heading">Topics</h2>
534                    <ul>
535                                                                                    <li class="c-link-list__item">
536                                    <a href="/topic/artificial-intelligence">Artificial Intelligence</a>
537                                </li>
538                                                            <li class="c-link-list__item">
539                                    <a href="/topic/bureaus">Bureaus</a>
540                                </li>
541                                                            <li class="c-link-list__item">
542                                    <a href="/topic/campagnes">Campagnes</a>
543                                </li>
544                                                            <li class="c-link-list__item">
545                                    <a href="/topic/carriere">Carriere</a>
546                                </li>
547                                                            <li class="c-link-list__item">
548                                    <a href="/topic/contentmarketing">Contentmarketing</a>
549                                </li>
550                                                            <li class="c-link-list__item">
551                                    <a href="/topic/craft">Craft</a>
552                                </li>
553                                                            <li class="c-link-list__item">
554                                    <a href="/topic/customer-experience">Customer Experience</a>
555                                </li>
556                                                            <li class="c-link-list__item">
557                                    <a href="/topic/data-en-insights">Data &amp; Insights</a>
558                                </li>
559                                                            <li class="c-link-list__item">
560                                    <a href="/topic/design">Design</a>
561                                </li>
562                                                            <li class="c-link-list__item">
563                                    <a href="/topic/digital-transformation">Digital transformation</a>
564                                </li>
565                                                            <li class="c-link-list__item">
566                                    <a href="/topic/diversiteit">Diversiteit</a>
567                                </li>
568                                                            <li class="c-link-list__item">
569                                    <a href="/topic/effectiviteit">Effectiviteit</a>
570                                </li>
571                                                            <li class="c-link-list__item">
572                                    <a href="/topic/gedragsverandering">Gedragsverandering</a>
573                                </li>
574                                                            <li class="c-link-list__item">
575                                    <a href="/topic/influencer-marketing">Influencer marketing</a>
576                                </li>
577                                                            <li class="c-link-list__item">
578                                    <a href="/topic/interne-communicatie">Interne communicatie</a>
579                                </li>
580                                                            <li class="c-link-list__item">
581                                    <a href="/topic/martech">Martech</a>
582                                </li>
583                                                            <li class="c-link-list__item">
584                                    <a href="/topic/media">Media</a>
585                                </li>
586                                                            <li class="c-link-list__item">
587                                    <a href="/topic/merkstrategie">Merkstrategie</a>
588                                </li>
589                                                            <li class="c-link-list__item">
590                                    <a href="/topic/pr">PR</a>
591                                </li>
592                                                            <li class="c-link-list__item">
593                                    <a href="/topic/programmatic">Programmatic</a>
594                                </li>
595                                                            <li class="c-link-list__item">
596                                    <a href="/topic/purpose-marketing">Purpose Marketing</a>
597                                </li>
598                                                            <li class="c-link-list__item">
599                                    <a href="/topic/reputatie-en-crisis">Reputatie &amp; crisis</a>
600                                </li>
601                                                                        </ul>
602                </div>
603            </div>
604        </div>
605
606        <div class="row b-site-header-overlay__section b-site-header-overlay__section--search">
607            <form id="main-menu-search" method="GET" action="/zoeken" class="b-main-header__search-bar" role="search">
608                <input
609                    type="search"
610                    name="q"
611                    placeholder="Typ om te zoeken op Adformatie.nl"
612                >
613                    <button aria-label="Search"></button>
614                </input>
615            </form>
616        </div>
617    </div>
618</div>
619</div>
620                            <main id="main-content" class="main-container">
621                            <div class="row">
622        <div class="col col--span--12 l-justify-center mb-8">
623            <nav aria-label="Main menu">
624                <ul class="c-tab-group c-tab-group--secondary">
625                                                                        <li class="c-tab-group__tab">
626                                <a href="https://www.adformatie.nl/marketing" title="Lees alles over Marketing">Marketing</a>
627                            </li>
628                                                    <li class="c-tab-group__tab">
629                                <a href="https://www.adformatie.nl/media" title="Lees alles over Media">Media</a>
630                            </li>
631                                                    <li class="c-tab-group__tab">
632                                <a href="https://www.adformatie.nl/communicatie" title="Lees alles over Communicatie">Communicatie</a>
633                            </li>
634                                                    <li class="c-tab-group__tab">
635                                <a href="https://www.adformatie.nl/creatie" title="Lees alles over Creatie">Creatie</a>
636                            </li>
637                                                    <li class="c-tab-group__tab">
638                                <a href="https://www.adformatie.nl/tech" title="Lees alles over Tech">Tech</a>
639                            </li>
640                                                            </ul>
641            </nav>
642        </div>
643    </div>
644    <div class="d-md-none row row--full-width">
645        <div class="col col--span-12">
646            
647    
648    
649    
650<article
651    class="c-teaser c-teaser--xl c-teaser--column c-teaser--image c-teaser--highlighted c-teaser--theme-media">
652    <a href="/media/media/dit-zijn-de-winnaars-van-de-audify-awards-2026"
653              data-article-id="731ca0fe-f9e1-4f3f-a2f6-6c8e958e1f00"       class="js-article-track c-teaser__inner">
654                    <div class="c-teaser__image">
655                <img
656                    src="https://static.adformatie.nl/cropped/02257ccb-c154-535a-9884-e639548a242a/article/ed/e0/ede02a4a-94fb-4169-93e7-417b430325f1/opening_image/opening_image_teaser_xl/Audify%20Awards%2026.jpg"
657                    alt="Dit zijn de winnaars van de Audify Awards 2026"
658                    loading="eager"
659                    fetchpriority="high"
660                />
661                                    <div class="c-teaser__pro">
662                            
663<span class="c-pill c-pill--pro">
664    <span class="c-pill__label">Premium</span>
665</span>
666                    </div>
667                    <div class="c-teaser__pro c-teaser__pro--small">
668                        
669<span class="c-pill c-pill--pro">
670    <span class="c-pill__label"></span>
671</span>
672                    </div>
673                                                                            </div>
674                <div class="c-teaser__content">
675            <div class="c-teaser__labels">
676                
677<span class="c-label c-label--md c-label--underline c-label--uppercase"
678    >
679    Media</span>
680                            </div>
681            <h2>
682                Dit zijn de winnaars van de Audify Awards 2026</h2>
683                    </div>
684    </a>
685</article>
686        </div>
687    </div>
688    <div class="row">
689        <div class="d-none d-md-flex col col--span-12 col--lg-span-8">
690            
691    
692    
693    
694<article
695    class="c-teaser c-teaser--xl c-teaser--column c-teaser--image c-teaser--highlighted c-teaser--theme-media">
696    <a href="/media/media/dit-zijn-de-winnaars-van-de-audify-awards-2026"
697              data-article-id="731ca0fe-f9e1-4f3f-a2f6-6c8e958e1f00"       class="js-article-track c-teaser__inner">
698                    <div class="c-teaser__image">
699                <img
700                    src="https://static.adformatie.nl/cropped/02257ccb-c154-535a-9884-e639548a242a/article/ed/e0/ede02a4a-94fb-4169-93e7-417b430325f1/opening_image/opening_image_teaser_xl/Audify%20Awards%2026.jpg"
701                    alt="Dit zijn de winnaars van de Audify Awards 2026"
702                    loading="eager"
703                    fetchpriority="high"
704                />
705                                    <div class="c-teaser__pro">
706                            
707<span class="c-pill c-pill--pro">
708    <span class="c-pill__label">Premium</span>
709</span>
710                    </div>
711                    <div class="c-teaser__pro c-teaser__pro--small">
712                        
713<span class="c-pill c-pill--pro">
714    <span class="c-pill__label"></span>
715</span>
716                    </div>
717                                                                            </div>
718                <div class="c-teaser__content">
719            <div class="c-teaser__labels">
720                
721<span class="c-label c-label--md c-label--underline c-label--uppercase"
722    >
723    Media</span>
724                            </div>
725            <h2>
726                Dit zijn de winnaars van de Audify Awards 2026</h2>
727                    </div>
728    </a>
729</article>
730        </div>
731        <div class="d-none d-lg-flex col col--span-4">
732            <ul class="c-tab-group c-tab-group--secondary mb-5">
733                <li class="c-tab-group__tab c-tab-group__tab--is-selected"><a href="/artikelen">Laatste nieuws</a></li>
734            </ul>
735            <div class="c-highlights">
736                                    
737<a class="js-article-track c-highlight-teaser"
738   href="/media/media/dit-zijn-de-winnaars-van-de-audify-awards-2026"
739   data-article-id="731ca0fe-f9e1-4f3f-a2f6-6c8e958e1f00">
740    <p class="c-highlight-teaser__title">
741        <span>
742                            <span class="c-pill c-pill--pro c-pill--inline mr-2"></span>Dit zijn de winnaars van de Audify Awards 2026</span>
743        <time class="c-highlight-teaser__time"> 1&nbsp;min</time>
744    </p>
745    <article class="c-highlight__image">
746        <img src="https://static.adformatie.nl/cropped/02257ccb-c154-535a-9884-e639548a242a/article/ed/e0/ede02a4a-94fb-4169-93e7-417b430325f1/opening_image/opening_image_teaser_sm/Audify%20Awards%2026.jpg" alt="Dit zijn de winnaars van de Audify Awards 2026">
747    </article>
748</a>
749                                    
750<a class="js-article-track c-highlight-teaser"
751   href="/tech/reputatie-en-crisis/consument-vertrouwt-meta-voor-geen-meter-met-smart-glasses"
752   data-article-id="848a9f0b-0178-49f0-be8e-abc1be4cf43e">
753    <p class="c-highlight-teaser__title">
754        <span>
755                            <span class="c-pill c-pill--pro c-pill--inline mr-2"></span>Consument vertrouwt Meta voor geen centimeter met smart glasses</span>
756        <time class="c-highlight-teaser__time"> 4&nbsp;min</time>
757    </p>
758    <article class="c-highlight__image">
759        <img src="https://static.adformatie.nl/cropped/5822a734-8b46-5eeb-8e8b-186629fe7e51/article/e8/ee/e8eef6e9-4d4a-4112-8813-a83cf4bca2c4/opening_image/opening_image_teaser_sm/Film%20mij%20niet_Meta_ChatGPT%20Image%2030%20sep%202026%2C%2015_02_03.png.jpg" alt="Consument vertrouwt Meta voor geen centimeter met smart glasses">
760    </article>
761</a>
762                                    
763<a class="js-article-track c-highlight-teaser"
764   href="/media/media/twee-derde-luistert-live-radio-podcastluisteraars-stabiel"
765   data-article-id="058a4439-4e6f-4a34-9812-944e7ec8f597">
766    <p class="c-highlight-teaser__title">
767        <span>
768                            <span class="c-pill c-pill--pro c-pill--inline mr-2"></span>Twee derde luistert live radio, aantal podcastluisteraars stabiliseert</span>
769        <time class="c-highlight-teaser__time"> 2&nbsp;min</time>
770    </p>
771    <article class="c-highlight__image">
772        <img src="https://static.adformatie.nl/cropped/95b9c8b9-93eb-5a7c-8c50-1ada6022516e/article/74/ec/74ec4020-764b-451d-8949-5fea5f43de69/opening_image/opening_image_teaser_sm/radio-luisteren_0.jpg" alt="Twee derde luistert live radio, aantal podcastluisteraars stabiliseert">
773    </article>
774</a>
775                                    
776<a class="js-article-track c-highlight-teaser"
777   href="/communicatie/pr/pr-stunt-met-humeurige-koe-houdt-vs-een-week-in-zijn-greep"
778   data-article-id="0c2fd8de-0a6c-4277-906f-4dc60fe8e0ff">
779    <p class="c-highlight-teaser__title">
780        <span>
781                            <span class="c-pill c-pill--pro c-pill--inline mr-2"></span>PR-stunt met humeurige koe houdt VS een week in zijn greep</span>
782        <time class="c-highlight-teaser__time"> 3&nbsp;min</time>
783    </p>
784    <article class="c-highlight__image">
785        <img src="https://static.adformatie.nl/cropped/e322ca2c-8ce6-55cd-bf52-059200d9faeb/article/dc/37/dc37ea01-8c59-49aa-8a9d-b2cdd8e4e84b/opening_image/opening_image_teaser_sm/Not%20Laughing%20Cow.jpg" alt="PR-stunt met humeurige koe houdt VS een week in zijn greep">
786    </article>
787</a>
788                            </div>
789            <a href="/artikelen" class="c-button c-button--tertiary c-button--go">
790                <span class="c-button__text">Al het laatste nieuws</span>
791            </a>
792        </div>
793    </div>
794
795    <div class="row row--full-width">
796                    <div data-zoho-id="homepage-original-slot-1" class="col col--span-12">
797                <div class="d-md-none col">
798                    
799    
800    
801    
802<article
803    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-marketing c-teaser--blog-expert">
804    <a href="/marketing/pr/bakker-bolletje-doet-influencers-na-en-klanten-gaan-uit-bol"
805              data-article-id="a94076ce-0e00-40ac-afa2-dc2df1a4afe6"       class="js-article-track c-teaser__inner">
806                    <div class="c-teaser__image">
807                <img
808                    src="https://static.adformatie.nl/cropped/2dfe389d-d776-595a-8d05-1af5ba54aee7/article/a7/a7/a7a73d08-46f5-4fd2-a9fa-929fc3fcb383/opening_image/opening_image_teaser_md/boleltje%20met.png.jpg"
809                    alt="Bakker van Bolletje doet influencers exact na en klanten gaan uit hun bol"
810                    loading="eager"
811                    fetchpriority="low"
812                />
813                                                                                    <div class="c-teaser__pro">
814                        
815<span class="c-pill c-pill--blog-expert">
816    <span class="c-pill__label">expert</span>
817</span>
818                    </div>
819                    <div class="c-teaser__pro c-teaser__blog-expert--small">
820                        
821<span class="c-pill c-pill--blog-expert">
822    <span class="c-pill__label"></span>
823</span>
824                    </div>
825                            </div>
826                <div class="c-teaser__content">
827            <div class="c-teaser__labels">
828                
829<span class="c-label c-label--md c-label--underline c-label--uppercase"
830    >
831    PR</span>
832                            </div>
833            <h2>
834                Bakker van Bolletje doet influencers exact na en klanten gaan uit hun bol</h2>
835                                                <p>Het meest opmerkelijke op sociale media van de afgelopen week, door The Best Social Media.</p>
836                                    </div>
837    </a>
838</article>
839                </div>
840            </div>
841                            <div data-zoho-id="homepage-rec-slot-1" class="col col--span-12">
842                    <div class="d-md-none col">
843                        
844    
845    
846    
847<article
848    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-creatie">
849    <a href="/creatie/campagnes/cora-van-mora-verliest-terrein-bij-jongeren"
850              data-article-id="443802c6-2784-4bb3-8cee-48fbd4bdabd1"       class="js-article-track c-teaser__inner">
851                    <div class="c-teaser__image">
852                <img
853                    src="https://static.adformatie.nl/cropped/278c8eac-71e4-5e28-8dca-329a59f2496a/article/e0/14/e014defc-467e-4764-89b4-759009293344/opening_image/opening_image_teaser_md/corainterview.jpeg.jpg"
854                    alt="Cora van Mora verliest terrein bij jongeren, toch mag ze blijven"
855                    loading="eager"
856                    fetchpriority="low"
857                />
858                                    <div class="c-teaser__pro">
859                            
860<span class="c-pill c-pill--pro">
861    <span class="c-pill__label">Premium</span>
862</span>
863                    </div>
864                    <div class="c-teaser__pro c-teaser__pro--small">
865                        
866<span class="c-pill c-pill--pro">
867    <span class="c-pill__label"></span>
868</span>
869                    </div>
870                                                                            </div>
871                <div class="c-teaser__content">
872            <div class="c-teaser__labels">
873                
874<span class="c-label c-label--md c-label--underline c-label--uppercase"
875    >
876    Campagnes</span>
877                            </div>
878            <h2>
879                Cora van Mora verliest terrein bij jongeren, toch mag ze blijven</h2>
880                                                <p>Het snackmerk gooit het over een andere boeg. Mats Wilke (Joe Public) en Marieke van Balen (Mora) over de toekomst van een reclame-icoon.</p>
881                                    </div>
882    </a>
883</article>
884                    </div>
885                </div>
886                                <div data-zoho-id="homepage-original-slot-2" class="col col--span-12">
887                <div class="d-md-none col">
888                    
889    
890    
891    
892<article
893    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
894    <a href="/media/media/dit-zijn-de-djs-tijdens-de-adformatie-dag-van-de-audio"
895              data-article-id="3976bcc1-6e28-48bf-9622-8898eac0b377"       class="js-article-track c-teaser__inner">
896                    <div class="c-teaser__image">
897                <img
898                    src="https://static.adformatie.nl/cropped/c9d09f06-c483-587f-99b4-72ceea7a4edb/article/ad/08/ad08a4ae-cb49-4458-9dc6-f18602ac23e2/opening_image/opening_image_teaser_md/Dag_van_de_Audio_collage_DJS.png.jpg"
899                    alt="Niek van der Bruggen, Niels Hoogland en Jente Kater DJ&#039;s bij Adformatie Dag van de Audio"
900                    loading="eager"
901                    fetchpriority="low"
902                />
903                                                                            </div>
904                <div class="c-teaser__content">
905            <div class="c-teaser__labels">
906                
907<span class="c-label c-label--md c-label--underline c-label--uppercase"
908    >
909    Media</span>
910                            </div>
911            <h2>
912                Niek van der Bruggen, Niels Hoogland en Jente Kater DJ&#039;s bij Adformatie Dag van de Audio</h2>
913                                                <p>Adformatie Dag van de Audio met nieuwslezer Hannelore Zwitserlood en DJ&#039;s Niek van der Bruggen, Niels Hoogland en Jente Kater. </p>
914                                    </div>
915    </a>
916</article>
917                </div>
918            </div>
919                            <div data-zoho-id="homepage-rec-slot-2" class="col col--span-12">
920                    <div class="d-md-none col">
921                        
922    
923    
924    
925<article
926    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
927    <a href="/media/media/edward-knol-en-frank-bitter-verlaten-omnicom-media"
928              data-article-id="563a5ddc-3a34-4eb5-927a-3ec337b0ad31"       class="js-article-track c-teaser__inner">
929                    <div class="c-teaser__image">
930                <img
931                    src="https://static.adformatie.nl/cropped/b881fe6d-c459-5ab0-b9e1-9ee37f82b2a6/article/59/12/59120ecb-281a-4263-b628-eb7ffd636aa7/opening_image/opening_image_teaser_md/knol%20en%20bitter%20blauwe%20achtergrond.jpg"
932                    alt="Edward Knol (Initiative) en Frank Bitter (PHD) verlaten Omnicom Media"
933                    loading="eager"
934                    fetchpriority="low"
935                />
936                                                                            </div>
937                <div class="c-teaser__content">
938            <div class="c-teaser__labels">
939                
940<span class="c-label c-label--md c-label--underline c-label--uppercase"
941    >
942    Media</span>
943                            </div>
944            <h2>
945                Edward Knol (Initiative) en Frank Bitter (PHD) verlaten Omnicom Media</h2>
946                                                <p>Gesprekken met de opvolgers worden momenteel gevoerd.</p>
947                                    </div>
948    </a>
949</article>
950                    </div>
951                </div>
952                                <div data-zoho-id="homepage-original-slot-3" class="col col--span-12">
953                <div class="d-md-none col">
954                    
955    
956    
957    
958<article
959    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-commercial">
960    <a href="/communicatie/merkstrategie/hoe-de-drivers-in-35-jaar-tijd-veranderden"
961                     class="c-teaser__inner">
962                    <div class="c-teaser__image">
963                <img
964                    src="https://static.adformatie.nl/cropped/04880af1-b4e8-50d3-aabe-fd088609f08e/article/09/4b/094b5ec7-5076-4b39-9653-34b370928998/opening_image/opening_image_teaser_md/Artikel%201.png.jpg"
965                    alt="Redenen voor rebranding: hoe de drivers in 35 jaar tijd veranderden"
966                    loading="eager"
967                    fetchpriority="low"
968                />
969                                                                            </div>
970                <div class="c-teaser__content">
971            <div class="c-teaser__labels">
972                
973<span class="c-label c-label--md c-label--underline c-label--uppercase"
974    >
975    Advertorial</span>
976                            </div>
977            <h2>
978                Redenen voor rebranding: hoe de drivers in 35 jaar tijd veranderden</h2>
979                                                <p>Van privatisering en fusies tot strategische transformatie - waarom organisaties hun merk de afgelopen 35 jaar opnieuw vormgaven.</p>
980                                    </div>
981    </a>
982</article>
983                </div>
984            </div>
985                                <div data-zoho-id="homepage-original-slot-4" class="col col--span-12">
986                <div class="d-md-none col">
987                    
988    
989    
990    
991<article
992    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-commercial">
993    <a href="/partner/megawatt/xxl-nutrition-might-cause-side-effects"
994                     class="c-teaser__inner">
995                    <div class="c-teaser__image">
996                <img
997                    src="https://static.adformatie.nl/cropped/d5440509-a44d-50e9-b9c0-4f4149010e58/article/ea/0b/ea0b31c2-30e7-4b40-84a3-18e650225792/opening_image/opening_image_teaser_md/XXL%20Nutrition%20might%20cause%20side%20effects.png.jpg"
998                    alt="‘XXL Nutrition might cause side effects’ klinkt als een heftige disclaimer maar is niet wat het lijkt"
999                    loading="eager"
1000                    fetchpriority="low"
1001                />
1002                                                                            </div>
1003                <div class="c-teaser__content">
1004            <div class="c-teaser__labels">
1005                
1006<span class="c-label c-label--md c-label--underline c-label--uppercase"
1007    >
1008    Partnerbijdrage</span>
1009                            </div>
1010            <h2>
1011                ‘XXL Nutrition might cause side effects’ klinkt als een heftige disclaimer maar is niet wat het lijkt</h2>
1012                                                <p>XXL Nutrition neemt sporten en sportvoeding serieus maar deinst niet terug voor een vleugje humor en een scheut absurdisme.</p>
1013                                    </div>
1014    </a>
1015</article>
1016                </div>
1017            </div>
1018                                <div data-zoho-id="homepage-original-slot-5" class="col col--span-12">
1019                <div class="d-md-none col">
1020                    
1021    
1022    
1023    
1024<article
1025    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-tech">
1026    <a href="/tech/reputatie-en-crisis/consument-vertrouwt-meta-voor-geen-meter-met-smart-glasses"
1027              data-article-id="848a9f0b-0178-49f0-be8e-abc1be4cf43e"       class="js-article-track c-teaser__inner">
1028                    <div class="c-teaser__image">
1029                <img
1030                    src="https://static.adformatie.nl/cropped/5822a734-8b46-5eeb-8e8b-186629fe7e51/article/e8/ee/e8eef6e9-4d4a-4112-8813-a83cf4bca2c4/opening_image/opening_image_teaser_md/Film%20mij%20niet_Meta_ChatGPT%20Image%2030%20sep%202026%2C%2015_02_03.png.jpg"
1031                    alt="Consument vertrouwt Meta voor geen centimeter met smart glasses"
1032                    loading="eager"
1033                    fetchpriority="low"
1034                />
1035                                    <div class="c-teaser__pro">
1036                            
1037<span class="c-pill c-pill--pro">
1038    <span class="c-pill__label">Premium</span>
1039</span>
1040                    </div>
1041                    <div class="c-teaser__pro c-teaser__pro--small">
1042                        
1043<span class="c-pill c-pill--pro">
1044    <span class="c-pill__label"></span>
1045</span>
1046                    </div>
1047                                                                            </div>
1048                <div class="c-teaser__content">
1049            <div class="c-teaser__labels">
1050                
1051<span class="c-label c-label--md c-label--underline c-label--uppercase"
1052    >
1053    Reputatie &amp; crisis</span>
1054                            </div>
1055            <h2>
1056                Consument vertrouwt Meta voor geen centimeter met smart glasses</h2>
1057                                                <p>71 procent vertrouwt Meta niet of nauwelijks als het gaat om privacy, blijkt uit onderzoek van Adformatie en MSI-ACI.Analytische titel</p>
1058                                    </div>
1059    </a>
1060</article>
1061                </div>
1062            </div>
1063                            <div data-zoho-id="homepage-rec-slot-5" class="col col--span-12">
1064                    <div class="d-md-none col">
1065                        
1066    
1067    
1068    
1069<article
1070    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-marketing">
1071    <a href="/marketing/data-en-insights/ai-maakt-ons-werk-beter-maar-leren-juniors-het-vak-nog-wel"
1072              data-article-id="5fe1b8ff-a13a-419b-a5da-fb48b640361b"       class="js-article-track c-teaser__inner">
1073                    <div class="c-teaser__image">
1074                <img
1075                    src="https://static.adformatie.nl/cropped/bab5e752-24e5-52fb-b3af-945c73230815/article/fe/45/fe454063-d1d3-4858-96b0-44b7c887aff6/opening_image/opening_image_teaser_md/AI%20maakt%20ons%20werk%20beter_Maar%20leren%20juniors%20het%20vak%20nog%20wel_ChatGPT%20Image%2029%20sep%202026%2C%2010_38_08.png.jpg"
1076                    alt="AI maakt ons werk beter. Maar leren juniors het vak nog wel?"
1077                    loading="eager"
1078                    fetchpriority="low"
1079                />
1080                                                                            </div>
1081                <div class="c-teaser__content">
1082            <div class="c-teaser__labels">
1083                
1084<span class="c-label c-label--md c-label--underline c-label--uppercase"
1085    >
1086    Data &amp; Insights</span>
1087                            </div>
1088            <h2>
1089                AI maakt ons werk beter. Maar leren juniors het vak nog wel?</h2>
1090                                                <p>PODCAST | Adformatie en SWOCC slaan de handen ineen voor podcastserie over de nieuwste wetenschappelijke inzichten in marketing.</p>
1091                                    </div>
1092    </a>
1093</article>
1094                    </div>
1095                </div>
1096                        </div>
1097
1098    <div class="row">
1099                    <div data-zoho-id="homepage-original-slot-1" class="l-order--1">
1100                <div class="d-none d-md-flex col col--span-6 col--lg-span-4">
1101                    
1102    
1103    
1104    
1105<article
1106    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-marketing c-teaser--blog-expert">
1107    <a href="/marketing/pr/bakker-bolletje-doet-influencers-na-en-klanten-gaan-uit-bol"
1108              data-article-id="a94076ce-0e00-40ac-afa2-dc2df1a4afe6"       class="js-article-track c-teaser__inner">
1109                    <div class="c-teaser__image">
1110                <img
1111                    src="https://static.adformatie.nl/cropped/2dfe389d-d776-595a-8d05-1af5ba54aee7/article/a7/a7/a7a73d08-46f5-4fd2-a9fa-929fc3fcb383/opening_image/opening_image_teaser_md/boleltje%20met.png.jpg"
1112                    alt="Bakker van Bolletje doet influencers exact na en klanten gaan uit hun bol"
1113                    loading="eager"
1114                    fetchpriority="low"
1115                />
1116                                                                                    <div class="c-teaser__pro">
1117                        
1118<span class="c-pill c-pill--blog-expert">
1119    <span class="c-pill__label">expert</span>
1120</span>
1121                    </div>
1122                    <div class="c-teaser__pro c-teaser__blog-expert--small">
1123                        
1124<span class="c-pill c-pill--blog-expert">
1125    <span class="c-pill__label"></span>
1126</span>
1127                    </div>
1128                            </div>
1129                <div class="c-teaser__content">
1130            <div class="c-teaser__labels">
1131                
1132<span class="c-label c-label--md c-label--underline c-label--uppercase"
1133    >
1134    PR</span>
1135                            </div>
1136            <h2>
1137                Bakker van Bolletje doet influencers exact na en klanten gaan uit hun bol</h2>
1138                                                <p>Het meest opmerkelijke op sociale media van de afgelopen week, door The Best Social Media.</p>
1139                                    </div>
1140    </a>
1141</article>
1142                </div>
1143            </div>
1144                            <div data-zoho-id="homepage-rec-slot-1" class="l-order--1">
1145                    <div class="d-none d-md-flex col col--span-6 col--lg-span-4">
1146                        
1147    
1148    
1149    
1150<article
1151    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-creatie">
1152    <a href="/creatie/campagnes/cora-van-mora-verliest-terrein-bij-jongeren"
1153              data-article-id="443802c6-2784-4bb3-8cee-48fbd4bdabd1"       class="js-article-track c-teaser__inner">
1154                    <div class="c-teaser__image">
1155                <img
1156                    src="https://static.adformatie.nl/cropped/278c8eac-71e4-5e28-8dca-329a59f2496a/article/e0/14/e014defc-467e-4764-89b4-759009293344/opening_image/opening_image_teaser_md/corainterview.jpeg.jpg"
1157                    alt="Cora van Mora verliest terrein bij jongeren, toch mag ze blijven"
1158                    loading="eager"
1159                    fetchpriority="low"
1160                />
1161                                    <div class="c-teaser__pro">
1162                            
1163<span class="c-pill c-pill--pro">
1164    <span class="c-pill__label">Premium</span>
1165</span>
1166                    </div>
1167                    <div class="c-teaser__pro c-teaser__pro--small">
1168                        
1169<span class="c-pill c-pill--pro">
1170    <span class="c-pill__label"></span>
1171</span>
1172                    </div>
1173                                                                            </div>
1174                <div class="c-teaser__content">
1175            <div class="c-teaser__labels">
1176                
1177<span class="c-label c-label--md c-label--underline c-label--uppercase"
1178    >
1179    Campagnes</span>
1180                            </div>
1181            <h2>
1182                Cora van Mora verliest terrein bij jongeren, toch mag ze blijven</h2>
1183                                                <p>Het snackmerk gooit het over een andere boeg. Mats Wilke (Joe Public) en Marieke van Balen (Mora) over de toekomst van een reclame-icoon.</p>
1184                                    </div>
1185    </a>
1186</article>
1187                    </div>
1188                </div>
1189                                <div data-zoho-id="homepage-original-slot-2" class="l-order--2">
1190                <div class="d-none d-md-flex col col--span-6 col--lg-span-4">
1191                    
1192    
1193    
1194    
1195<article
1196    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
1197    <a href="/media/media/dit-zijn-de-djs-tijdens-de-adformatie-dag-van-de-audio"
1198              data-article-id="3976bcc1-6e28-48bf-9622-8898eac0b377"       class="js-article-track c-teaser__inner">
1199                    <div class="c-teaser__image">
1200                <img
1201                    src="https://static.adformatie.nl/cropped/c9d09f06-c483-587f-99b4-72ceea7a4edb/article/ad/08/ad08a4ae-cb49-4458-9dc6-f18602ac23e2/opening_image/opening_image_teaser_md/Dag_van_de_Audio_collage_DJS.png.jpg"
1202                    alt="Niek van der Bruggen, Niels Hoogland en Jente Kater DJ&#039;s bij Adformatie Dag van de Audio"
1203                    loading="eager"
1204                    fetchpriority="low"
1205                />
1206                                                                            </div>
1207                <div class="c-teaser__content">
1208            <div class="c-teaser__labels">
1209                
1210<span class="c-label c-label--md c-label--underline c-label--uppercase"
1211    >
1212    Media</span>
1213                            </div>
1214            <h2>
1215                Niek van der Bruggen, Niels Hoogland en Jente Kater DJ&#039;s bij Adformatie Dag van de Audio</h2>
1216                                                <p>Adformatie Dag van de Audio met nieuwslezer Hannelore Zwitserlood en DJ&#039;s Niek van der Bruggen, Niels Hoogland en Jente Kater. </p>
1217                                    </div>
1218    </a>
1219</article>
1220                </div>
1221            </div>
1222                            <div data-zoho-id="homepage-rec-slot-2" class="l-order--2">
1223                    <div class="d-none d-md-flex col col--span-6 col--lg-span-4">
1224                        
1225    
1226    
1227    
1228<article
1229    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
1230    <a href="/media/media/edward-knol-en-frank-bitter-verlaten-omnicom-media"
1231              data-article-id="563a5ddc-3a34-4eb5-927a-3ec337b0ad31"       class="js-article-track c-teaser__inner">
1232                    <div class="c-teaser__image">
1233                <img
1234                    src="https://static.adformatie.nl/cropped/b881fe6d-c459-5ab0-b9e1-9ee37f82b2a6/article/59/12/59120ecb-281a-4263-b628-eb7ffd636aa7/opening_image/opening_image_teaser_md/knol%20en%20bitter%20blauwe%20achtergrond.jpg"
1235                    alt="Edward Knol (Initiative) en Frank Bitter (PHD) verlaten Omnicom Media"
1236                    loading="eager"
1237                    fetchpriority="low"
1238                />
1239                                                                            </div>
1240                <div class="c-teaser__content">
1241            <div class="c-teaser__labels">
1242                
1243<span class="c-label c-label--md c-label--underline c-label--uppercase"
1244    >
1245    Media</span>
1246                            </div>
1247            <h2>
1248                Edward Knol (Initiative) en Frank Bitter (PHD) verlaten Omnicom Media</h2>
1249                                                <p>Gesprekken met de opvolgers worden momenteel gevoerd.</p>
1250                                    </div>
1251    </a>
1252</article>
1253                    </div>
1254                </div>
1255                                <div data-zoho-id="homepage-original-slot-3" class="l-order--3">
1256                <div class="d-none d-md-flex col col--span-6 col--lg-span-4">
1257                    
1258    
1259    
1260    
1261<article
1262    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-commercial">
1263    <a href="/communicatie/merkstrategie/hoe-de-drivers-in-35-jaar-tijd-veranderden"
1264                     class="c-teaser__inner">
1265                    <div class="c-teaser__image">
1266                <img
1267                    src="https://static.adformatie.nl/cropped/04880af1-b4e8-50d3-aabe-fd088609f08e/article/09/4b/094b5ec7-5076-4b39-9653-34b370928998/opening_image/opening_image_teaser_md/Artikel%201.png.jpg"
1268                    alt="Redenen voor rebranding: hoe de drivers in 35 jaar tijd veranderden"
1269                    loading="eager"
1270                    fetchpriority="low"
1271                />
1272                                                                            </div>
1273                <div class="c-teaser__content">
1274            <div class="c-teaser__labels">
1275                
1276<span class="c-label c-label--md c-label--underline c-label--uppercase"
1277    >
1278    Advertorial</span>
1279                            </div>
1280            <h2>
1281                Redenen voor rebranding: hoe de drivers in 35 jaar tijd veranderden</h2>
1282                                                <p>Van privatisering en fusies tot strategische transformatie - waarom organisaties hun merk de afgelopen 35 jaar opnieuw vormgaven.</p>
1283                                    </div>
1284    </a>
1285</article>
1286                </div>
1287            </div>
1288                                <div data-zoho-id="homepage-original-slot-4" class="l-order--4">
1289                <div class="d-none d-md-flex col col--span-6 col--lg-span-4">
1290                    
1291    
1292    
1293    
1294<article
1295    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-commercial">
1296    <a href="/partner/megawatt/xxl-nutrition-might-cause-side-effects"
1297                     class="c-teaser__inner">
1298                    <div class="c-teaser__image">
1299                <img
1300                    src="https://static.adformatie.nl/cropped/d5440509-a44d-50e9-b9c0-4f4149010e58/article/ea/0b/ea0b31c2-30e7-4b40-84a3-18e650225792/opening_image/opening_image_teaser_md/XXL%20Nutrition%20might%20cause%20side%20effects.png.jpg"
1301                    alt="‘XXL Nutrition might cause side effects’ klinkt als een heftige disclaimer maar is niet wat het lijkt"
1302                    loading="eager"
1303                    fetchpriority="low"
1304                />
1305                                                                            </div>
1306                <div class="c-teaser__content">
1307            <div class="c-teaser__labels">
1308                
1309<span class="c-label c-label--md c-label--underline c-label--uppercase"
1310    >
1311    Partnerbijdrage</span>
1312                            </div>
1313            <h2>
1314                ‘XXL Nutrition might cause side effects’ klinkt als een heftige disclaimer maar is niet wat het lijkt</h2>
1315                                                <p>XXL Nutrition neemt sporten en sportvoeding serieus maar deinst niet terug voor een vleugje humor en een scheut absurdisme.</p>
1316                                    </div>
1317    </a>
1318</article>
1319                </div>
1320            </div>
1321                                <div data-zoho-id="homepage-original-slot-5" class="l-order--5">
1322                <div class="d-none d-md-flex col col--span-6 col--lg-span-4">
1323                    
1324    
1325    
1326    
1327<article
1328    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-tech">
1329    <a href="/tech/reputatie-en-crisis/consument-vertrouwt-meta-voor-geen-meter-met-smart-glasses"
1330              data-article-id="848a9f0b-0178-49f0-be8e-abc1be4cf43e"       class="js-article-track c-teaser__inner">
1331                    <div class="c-teaser__image">
1332                <img
1333                    src="https://static.adformatie.nl/cropped/5822a734-8b46-5eeb-8e8b-186629fe7e51/article/e8/ee/e8eef6e9-4d4a-4112-8813-a83cf4bca2c4/opening_image/opening_image_teaser_md/Film%20mij%20niet_Meta_ChatGPT%20Image%2030%20sep%202026%2C%2015_02_03.png.jpg"
1334                    alt="Consument vertrouwt Meta voor geen centimeter met smart glasses"
1335                    loading="eager"
1336                    fetchpriority="low"
1337                />
1338                                    <div class="c-teaser__pro">
1339                            
1340<span class="c-pill c-pill--pro">
1341    <span class="c-pill__label">Premium</span>
1342</span>
1343                    </div>
1344                    <div class="c-teaser__pro c-teaser__pro--small">
1345                        
1346<span class="c-pill c-pill--pro">
1347    <span class="c-pill__label"></span>
1348</span>
1349                    </div>
1350                                                                            </div>
1351                <div class="c-teaser__content">
1352            <div class="c-teaser__labels">
1353                
1354<span class="c-label c-label--md c-label--underline c-label--uppercase"
1355    >
1356    Reputatie &amp; crisis</span>
1357                            </div>
1358            <h2>
1359                Consument vertrouwt Meta voor geen centimeter met smart glasses</h2>
1360                                                <p>71 procent vertrouwt Meta niet of nauwelijks als het gaat om privacy, blijkt uit onderzoek van Adformatie en MSI-ACI.Analytische titel</p>
1361                                    </div>
1362    </a>
1363</article>
1364                </div>
1365            </div>
1366                            <div data-zoho-id="homepage-rec-slot-5" class="l-order--5">
1367                    <div class="d-none d-md-flex col col--span-6 col--lg-span-4">
1368                        
1369    
1370    
1371    
1372<article
1373    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-marketing">
1374    <a href="/marketing/data-en-insights/ai-maakt-ons-werk-beter-maar-leren-juniors-het-vak-nog-wel"
1375              data-article-id="5fe1b8ff-a13a-419b-a5da-fb48b640361b"       class="js-article-track c-teaser__inner">
1376                    <div class="c-teaser__image">
1377                <img
1378                    src="https://static.adformatie.nl/cropped/bab5e752-24e5-52fb-b3af-945c73230815/article/fe/45/fe454063-d1d3-4858-96b0-44b7c887aff6/opening_image/opening_image_teaser_md/AI%20maakt%20ons%20werk%20beter_Maar%20leren%20juniors%20het%20vak%20nog%20wel_ChatGPT%20Image%2029%20sep%202026%2C%2010_38_08.png.jpg"
1379                    alt="AI maakt ons werk beter. Maar leren juniors het vak nog wel?"
1380                    loading="eager"
1381                    fetchpriority="low"
1382                />
1383                                                                            </div>
1384                <div class="c-teaser__content">
1385            <div class="c-teaser__labels">
1386                
1387<span class="c-label c-label--md c-label--underline c-label--uppercase"
1388    >
1389    Data &amp; Insights</span>
1390                            </div>
1391            <h2>
1392                AI maakt ons werk beter. Maar leren juniors het vak nog wel?</h2>
1393                                                <p>PODCAST | Adformatie en SWOCC slaan de handen ineen voor podcastserie over de nieuwste wetenschappelijke inzichten in marketing.</p>
1394                                    </div>
1395    </a>
1396</article>
1397                    </div>
1398                </div>
1399                            <div class="col col--span-12 col--md-span-6 col--lg-span-4 l-order--3 l-order--lg-2">
1400            
1401
1402<div class="c-ad-slot c-ad-slot--rectangle">
1403    <div class="c-ad-slot__label">Advertentie</div>    <div id="js-dfp-tag-div_gpt_ad_1561908_3" class="c-ad-slot__content">
1404                
1404<script>
1405            googletag.cmd.push(function () {
1406                googletag.display('js-dfp-tag-div_gpt_ad_1561908_3');
1407            });
1408        </script>
1408
1409    </div>
1410</div>
1411        </div>
1412    </div>
1413
1414    <div class="row">
1415        <div class="col col--span-12 col--md-span-6 col--lg-span-8 mt-5 mt-lg-8 mb-md-8 mb-lg-9">
1416                            <header class="c-frankwatching-heading">
1417                    <a
1418                        href="https://www.frankwatching.com/"
1419                        target="_blank"
1420                        rel="noopener"
1421                    >
1422                        <img
1423                            src="/assets/images/logos/frankwatching.0c32843adf6c3cec9f6f8c4867169683.svg"
1424                            alt="Populair op Frankwatching"
1425                            title="Populair op Frankwatching"
1426                            class="c-frankwatching-heading__logo"
1427                        >
1428                    </a>
1429                    <p class="c-frankwatching-heading__teaser">
1430                        Van onze collega's van Frankwatching
1431                    </p>
1432                </header>
1433                <div class="mb-3 mb-md-4 l-full-width">
1434                                            
1435<a class="c-frankwatching-teaser"
1436   href="https://www.frankwatching.com/archive/2026/09/28/marketing-b2b-groei-kpi/"
1437   target="_blank"
1438   rel="noopener"
1439   title="Staar je niet blind op leads: deze 5 KPI’s voorspellen wél groei"
1440>
1441    <p class="c-frankwatching-teaser__title">
1442        <span>
1443            Staar je niet blind op leads: deze 5 KPI’s voorspellen wél groei
1444        </span>
1445    </p>
1446    <article class="c-frankwatching-teaser__image">
1447        <img
1448            src="https://www.frankwatching.com/app/uploads/2026/09/shutterstock_2700691855-1-214x155.jpg"
1449            alt="Staar je niet blind op leads: deze 5 KPI’s voorspellen wél groei"
1450            title="Staar je niet blind op leads: deze 5 KPI’s voorspellen wél groei"
1451            onerror="this.src='/assets/images/logo-frankwatching-onerror.bbbf945b0e6fb8551bbee104b10a3d41.webp'"
1452        >
1453    </article>
1454</a>
1455                                            
1456<a class="c-frankwatching-teaser"
1457   href="https://www.frankwatching.com/archive/2026/09/30/waarom-nog-steeds-antwoorden-op-vragen-die-niemand-stelt/"
1458   target="_blank"
1459   rel="noopener"
1460   title="Waarom we nog steeds antwoorden geven op vragen die niemand stelt"
1461>
1462    <p class="c-frankwatching-teaser__title">
1463        <span>
1464            Waarom we nog steeds antwoorden geven op vragen die niemand stelt
1465        </span>
1466    </p>
1467    <article class="c-frankwatching-teaser__image">
1468        <img
1469            src="https://www.frankwatching.com/app/uploads/2026/09/Hand-met-megafoon-214x155.jpg"
1470            alt="Waarom we nog steeds antwoorden geven op vragen die niemand stelt"
1471            title="Waarom we nog steeds antwoorden geven op vragen die niemand stelt"
1472            onerror="this.src='/assets/images/logo-frankwatching-onerror.bbbf945b0e6fb8551bbee104b10a3d41.webp'"
1473        >
1474    </article>
1475</a>
1476                                            
1477<a class="c-frankwatching-teaser"
1478   href="https://www.frankwatching.com/archive/2026/10/01/de-belangrijkste-vraag-als-je-werkt-met-ai-waar-zit-onze-bottleneck/"
1479   target="_blank"
1480   rel="noopener"
1481   title="De belangrijkste vraag als je werkt met AI: waar zit onze bottleneck?"
1482>
1483    <p class="c-frankwatching-teaser__title">
1484        <span>
1485            De belangrijkste vraag als je werkt met AI: waar zit onze bottleneck?
1486        </span>
1487    </p>
1488    <article class="c-frankwatching-teaser__image">
1489        <img
1490            src="https://www.frankwatching.com/app/uploads/2026/09/Marketing-bottleneck-shutterstock_1640301172-214x155.jpg"
1491            alt="De belangrijkste vraag als je werkt met AI: waar zit onze bottleneck?"
1492            title="De belangrijkste vraag als je werkt met AI: waar zit onze bottleneck?"
1493            onerror="this.src='/assets/images/logo-frankwatching-onerror.bbbf945b0e6fb8551bbee104b10a3d41.webp'"
1494        >
1495    </article>
1496</a>
1497                                            
1498<a class="c-frankwatching-teaser"
1499   href="https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren/"
1500   target="_blank"
1501   rel="noopener"
1502   title="De systeemfout in online marketing: je website is niet ontworpen, hij is gestapeld"
1503>
1504    <p class="c-frankwatching-teaser__title">
1505        <span>
1506            De systeemfout in online marketing: je website is niet ontworpen, hij is gestapeld
1507        </span>
1508    </p>
1509    <article class="c-frankwatching-teaser__image">
1510        <img
1511            src="https://www.frankwatching.com/app/uploads/2026/09/FW-systeemfout-v3-1-214x155.jpg"
1512            alt="De systeemfout in online marketing: je website is niet ontworpen, hij is gestapeld"
1513            title="De systeemfout in online marketing: je website is niet ontworpen, hij is gestapeld"
1514            onerror="this.src='/assets/images/logo-frankwatching-onerror.bbbf945b0e6fb8551bbee104b10a3d41.webp'"
1515        >
1516    </article>
1517</a>
1518                                            
1519<a class="c-frankwatching-teaser"
1520   href="https://www.frankwatching.com/archive/2026/09/24/nicheplatforms-als-strategisch-marketingkanaal/"
1521   target="_blank"
1522   rel="noopener"
1523   title="Nicheplatforms als strategisch marketingkanaal: kijk verder dan SEO"
1524>
1525    <p class="c-frankwatching-teaser__title">
1526        <span>
1527            Nicheplatforms als strategisch marketingkanaal: kijk verder dan SEO
1528        </span>
1529    </p>
1530    <article class="c-frankwatching-teaser__image">
1531        <img
1532            src="https://www.frankwatching.com/app/uploads/2026/09/shutterstock_2103328436-1-1-1-214x155.jpg"
1533            alt="Nicheplatforms als strategisch marketingkanaal: kijk verder dan SEO"
1534            title="Nicheplatforms als strategisch marketingkanaal: kijk verder dan SEO"
1535            onerror="this.src='/assets/images/logo-frankwatching-onerror.bbbf945b0e6fb8551bbee104b10a3d41.webp'"
1536        >
1537    </article>
1538</a>
1539                                                        </div>
1540                <a
1541                    href="https://www.frankwatching.com/"
1542                    target="_blank"
1543                    rel="noopener"
1544                    class="c-button c-button--tertiary c-button--go"
1545                >
1546                    <span class="c-button__text">Meer op Frankwatching</span>
1547                </a>
1548                    </div>
1549        <div class="col col--span-12 col--md-span-6 col--lg-span-4 mt-5 mt-lg-8 mb-4 mb-md-8 mb-lg-9">
1550            <h3 class="color-purple mb-5">Nieuwe vacatures</h3>
1551            <div class="c-simple-teaser-list">
1552                                    
1553
1554    <a href="/vacatures/marketing-communicatie-adviseur-materiaalstromen-0f" class="c-simple-teaser">
1555    <div class="c-simple-teaser__content">
1556        <h3 class="c-simple-teaser__heading">Marketing communicatie adviseur materiaalstromen</h3>
1557                    
1558<span class="c-label c-label--md c-label--purple"
1559    >
1560    Verpact</span>
1561            </div>
1562    </a>
1563                                    
1564
1565    <a href="/vacatures/senior-pr-communicatiespecialist-team-lead-fq" class="c-simple-teaser">
1566    <div class="c-simple-teaser__content">
1567        <h3 class="c-simple-teaser__heading">Senior PR &amp; Communicatiespecialist &amp; Team Lead</h3>
1568                    
1569<span class="c-label c-label--md c-label--purple"
1570    >
1571    HAGENS PR</span>
1572            </div>
1573    </a>
1574                                    
1575
1576    <a href="/vacatures/senior-communicatieadviseur-externe-communicatie-lg" class="c-simple-teaser">
1577    <div class="c-simple-teaser__content">
1578        <h3 class="c-simple-teaser__heading">Senior Communicatieadviseur externe communicatie</h3>
1579                    
1580<span class="c-label c-label--md c-label--purple"
1581    >
1582    Centrum Indicatiestelling Zorg</span>
1583            </div>
1584    </a>
1585                                    
1586
1587    <a href="/vacatures/chief-growth-officer-cgo-kl" class="c-simple-teaser">
1588    <div class="c-simple-teaser__content">
1589        <h3 class="c-simple-teaser__heading">Chief Growth Officer (CGO)</h3>
1590                    
1591<span class="c-label c-label--md c-label--purple"
1592    >
1593    L’OYÉ Cosmetics</span>
1594            </div>
1595    </a>
1596                                    
1597
1598    <a href="/vacatures/content-campagnemarketeer-sh" class="c-simple-teaser">
1599    <div class="c-simple-teaser__content">
1600        <h3 class="c-simple-teaser__heading">Content &amp; Campagnemarketeer</h3>
1601                    
1602<span class="c-label c-label--md c-label--purple"
1603    >
1604    Mosadex B.V.</span>
1605            </div>
1606    </a>
1607                            </div>
1608                            <a href="/vacatures" class="c-button c-button--tertiary c-button--go">
1609                    <span class="c-button__text">Bekijk alle vacatures</span>
1610                </a>
1611                    </div>
1612    </div>
1613
1614        <div class="row d-none d-md-flex">
1615                    <div class="col col--span-6 col--lg-span-4">
1616                
1617    
1618    
1619    
1620<article
1621    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
1622    <a href="/media/media/twee-derde-luistert-live-radio-podcastluisteraars-stabiel"
1623              data-article-id="058a4439-4e6f-4a34-9812-944e7ec8f597"       class="js-article-track c-teaser__inner">
1624                    <div class="c-teaser__image">
1625                <img
1626                    src="https://static.adformatie.nl/cropped/95b9c8b9-93eb-5a7c-8c50-1ada6022516e/article/74/ec/74ec4020-764b-451d-8949-5fea5f43de69/opening_image/opening_image_teaser_md/radio-luisteren_0.jpg"
1627                    alt="Twee derde luistert live radio, aantal podcastluisteraars stabiliseert"
1628                    loading="lazy"
1629                    fetchpriority="low"
1630                />
1631                                    <div class="c-teaser__pro">
1632                            
1633<span class="c-pill c-pill--pro">
1634    <span class="c-pill__label">Premium</span>
1635</span>
1636                    </div>
1637                    <div class="c-teaser__pro c-teaser__pro--small">
1638                        
1639<span class="c-pill c-pill--pro">
1640    <span class="c-pill__label"></span>
1641</span>
1642                    </div>
1643                                                                            </div>
1644                <div class="c-teaser__content">
1645            <div class="c-teaser__labels">
1646                
1647<span class="c-label c-label--md c-label--underline c-label--uppercase"
1648    >
1649    Media</span>
1650                            </div>
1651            <h2>
1652                Twee derde luistert live radio, aantal podcastluisteraars stabiliseert</h2>
1653                                                <p>Live radio is het grootst in bijna alle doelgroepen, jongeren gebruiken vooral muziekdiensten, blijkt uit de nieuwste NMO AudioMonitor.</p>
1654                                    </div>
1655    </a>
1656</article>
1657            </div>
1658                                <div class="col col--span-6 col--lg-span-4">
1659                
1660    
1661    
1662    
1663<article
1664    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-communicatie">
1665    <a href="/communicatie/pr/pr-stunt-met-humeurige-koe-houdt-vs-een-week-in-zijn-greep"
1666              data-article-id="0c2fd8de-0a6c-4277-906f-4dc60fe8e0ff"       class="js-article-track c-teaser__inner">
1667                    <div class="c-teaser__image">
1668                <img
1669                    src="https://static.adformatie.nl/cropped/e322ca2c-8ce6-55cd-bf52-059200d9faeb/article/dc/37/dc37ea01-8c59-49aa-8a9d-b2cdd8e4e84b/opening_image/opening_image_teaser_md/Not%20Laughing%20Cow.jpg"
1670                    alt="PR-stunt met humeurige koe houdt VS een week in zijn greep"
1671                    loading="lazy"
1672                    fetchpriority="low"
1673                />
1674                                    <div class="c-teaser__pro">
1675                            
1676<span class="c-pill c-pill--pro">
1677    <span class="c-pill__label">Premium</span>
1678</span>
1679                    </div>
1680                    <div class="c-teaser__pro c-teaser__pro--small">
1681                        
1682<span class="c-pill c-pill--pro">
1683    <span class="c-pill__label"></span>
1684</span>
1685                    </div>
1686                                                                            </div>
1687                <div class="c-teaser__content">
1688            <div class="c-teaser__labels">
1689                
1690<span class="c-label c-label--md c-label--underline c-label--uppercase"
1691    >
1692    PR</span>
1693                            </div>
1694            <h2>
1695                PR-stunt met humeurige koe houdt VS een week in zijn greep</h2>
1696                                                <p>Waarom is The Laughing Cow gestopt met lachen? De stunt leverde veel publiciteit op en krijgt nu een vervolg.</p>
1697                                    </div>
1698    </a>
1699</article>
1700            </div>
1701                                <div class="col col--span-6 col--lg-span-4">
1702                
1703    
1704    
1705    
1706<article
1707    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
1708    <a href="/media/media/talkradio-officieel-van-start-na-twee-maanden-proefdraaien"
1709              data-article-id="2d6a90d8-f047-46c0-a7bf-5b01f49463f7"       class="js-article-track c-teaser__inner">
1710                    <div class="c-teaser__image">
1711                <img
1712                    src="https://static.adformatie.nl/cropped/de9ad75d-4dc9-508d-b780-19fc8eda7118/article/95/0b/950b8ec8-9cd9-44c0-81d1-2883d66a3d99/opening_image/opening_image_teaser_md/Digitalradio.jpg"
1713                    alt="TalkRadio officieel van start na twee maanden proefdraaien"
1714                    loading="lazy"
1715                    fetchpriority="low"
1716                />
1717                                    <div class="c-teaser__pro">
1718                            
1719<span class="c-pill c-pill--pro">
1720    <span class="c-pill__label">Premium</span>
1721</span>
1722                    </div>
1723                    <div class="c-teaser__pro c-teaser__pro--small">
1724                        
1725<span class="c-pill c-pill--pro">
1726    <span class="c-pill__label"></span>
1727</span>
1728                    </div>
1729                                                                            </div>
1730                <div class="c-teaser__content">
1731            <div class="c-teaser__labels">
1732                
1733<span class="c-label c-label--md c-label--underline c-label--uppercase"
1734    >
1735    Media</span>
1736                            </div>
1737            <h2>
1738                TalkRadio officieel van start na twee maanden proefdraaien</h2>
1739                                                <p>De digitale zender richt zich op luisteraars die snel willen weten wat er speelt, zonder lange gesprekken, opinies of uitgebreide analyses.</p>
1740                                    </div>
1741    </a>
1742</article>
1743            </div>
1744                            <div class="d-none d-lg-block col col--span-12">
1745                    
1746
1747<div class="c-ad-slot c-ad-slot--mid">
1748    <div class="c-ad-slot__label">Advertentie</div>    <div id="js-dfp-tag-div_gpt_ad_1561908_2" class="c-ad-slot__content">
1749                
1749<script>
1750            googletag.cmd.push(function () {
1751                googletag.display('js-dfp-tag-div_gpt_ad_1561908_2');
1752            });
1753        </script>
1753
1754    </div>
1755</div>
1756                </div>
1757                                <div class="col col--span-6 col--lg-span-4">
1758                
1759    
1760    
1761    
1762<article
1763    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-commercial">
1764    <a href="/partner/pink/pexi-ai-verkort-de-weg-van-creatie-naar-campagne"
1765                     class="c-teaser__inner">
1766                    <div class="c-teaser__image">
1767                <img
1768                    src="https://static.adformatie.nl/cropped/5aedb475-da7d-5375-b01b-3f1576887033/article/9f/5f/9f5fe3e6-21a8-44f3-acff-81217c6bb0df/opening_image/opening_image_teaser_md/Header%20Adformatie.png.jpg"
1769                    alt="PEXI: AI verkort de weg van creatie naar campagne"
1770                    loading="lazy"
1771                    fetchpriority="low"
1772                />
1773                                                                            </div>
1774                <div class="c-teaser__content">
1775            <div class="c-teaser__labels">
1776                
1777<span class="c-label c-label--md c-label--underline c-label--uppercase"
1778    >
1779    Partnerbijdrage</span>
1780                            </div>
1781            <h2>
1782                PEXI: AI verkort de weg van creatie naar campagne</h2>
1783                                                <p>PEXI automatiseert met AI stappen van creatie tot campagne: van design en slimme feedback tot mediapublicatie.</p>
1784                                    </div>
1785    </a>
1786</article>
1787            </div>
1788                                <div class="col col--span-6 col--lg-span-4">
1789                
1790    
1791    
1792    
1793<article
1794    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-commercial">
1795    <a href="/partner/via/media-inkoop-moet-horizontaal-en-verticaal-geintegreerd-zijn"
1796                     class="c-teaser__inner">
1797                    <div class="c-teaser__image">
1798                <img
1799                    src="https://static.adformatie.nl/cropped/33318fec-719e-5010-99a8-03612a033384/article/22/4a/224a9b6b-884e-430b-be5d-033e4de27b07/opening_image/opening_image_teaser_md/Showheroes.jpg"
1800                    alt="Davey Borhem (ShowHeroes): &#039;Media-inkoop moet horizontaal én verticaal geïntegreerd zijn&#039;"
1801                    loading="lazy"
1802                    fetchpriority="low"
1803                />
1804                                                                            </div>
1805                <div class="c-teaser__content">
1806            <div class="c-teaser__labels">
1807                
1808<span class="c-label c-label--md c-label--underline c-label--uppercase"
1809    >
1810    Partnerbijdrage</span>
1811                            </div>
1812            <h2>
1813                Davey Borhem (ShowHeroes): &#039;Media-inkoop moet horizontaal én verticaal geïntegreerd zijn&#039;</h2>
1814                                                <p>De nieuwe Head of Sales van ShowHeroes Nederland over de najaarsgekte, CTV en waarom de toekomst van media-inkoop bij agentic buying ligt.</p>
1815                                    </div>
1816    </a>
1817</article>
1818            </div>
1819                                <div class="col col--span-6 col--lg-span-4">
1820                
1821    
1822    
1823    
1824<article
1825    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-communicatie">
1826    <a href="/communicatie/bureaus/nxt-agency-benoemt-sanne-van-t-ooster-tot-head-of-pr"
1827              data-article-id="73293391-560c-4267-a3bb-e5750c588b68"       class="js-article-track c-teaser__inner">
1828                    <div class="c-teaser__image">
1829                <img
1830                    src="https://static.adformatie.nl/cropped/f2082328-5704-50d7-8eb2-fb7d271e2026/article/39/cb/39cb6d58-0a4a-488e-bd6b-a75f0238b7a3/opening_image/opening_image_teaser_md/Sanne%20van%20%27t%20Ooster%20%28l%29%20en%20Esmee%20Barth.jpg"
1831                    alt="Nxt agency benoemt Sanne van &#039;t Ooster tot head of PR"
1832                    loading="lazy"
1833                    fetchpriority="low"
1834                />
1835                                    <div class="c-teaser__pro">
1836                            
1837<span class="c-pill c-pill--pro">
1838    <span class="c-pill__label">Premium</span>
1839</span>
1840                    </div>
1841                    <div class="c-teaser__pro c-teaser__pro--small">
1842                        
1843<span class="c-pill c-pill--pro">
1844    <span class="c-pill__label"></span>
1845</span>
1846                    </div>
1847                                                                            </div>
1848                <div class="c-teaser__content">
1849            <div class="c-teaser__labels">
1850                
1851<span class="c-label c-label--md c-label--underline c-label--uppercase"
1852    >
1853    Bureaus</span>
1854                            </div>
1855            <h2>
1856                Nxt agency benoemt Sanne van &#039;t Ooster tot head of PR</h2>
1857                                                <p>
1857Bureau breidt uit met naast Sanne van &#039;t Ooster, afkomstig van Ace, Esmee Barth, die overkomt van The Romans.</p>
1858                                    </div>
1859    </a>
1860</article>
1861            </div>
1862                        </div>
1863
1864        <div class="row row--full-width d-md-none">
1865                    <div class="col col--span-12">
1866                
1867    
1868    
1869    
1870<article
1871    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
1872    <a href="/media/media/twee-derde-luistert-live-radio-podcastluisteraars-stabiel"
1873              data-article-id="058a4439-4e6f-4a34-9812-944e7ec8f597"       class="js-article-track c-teaser__inner">
1874                    <div class="c-teaser__image">
1875                <img
1876                    src="https://static.adformatie.nl/cropped/95b9c8b9-93eb-5a7c-8c50-1ada6022516e/article/74/ec/74ec4020-764b-451d-8949-5fea5f43de69/opening_image/opening_image_teaser_md/radio-luisteren_0.jpg"
1877                    alt="Twee derde luistert live radio, aantal podcastluisteraars stabiliseert"
1878                    loading="lazy"
1879                    fetchpriority="low"
1880                />
1881                                    <div class="c-teaser__pro">
1882                            
1883<span class="c-pill c-pill--pro">
1884    <span class="c-pill__label">Premium</span>
1885</span>
1886                    </div>
1887                    <div class="c-teaser__pro c-teaser__pro--small">
1888                        
1889<span class="c-pill c-pill--pro">
1890    <span class="c-pill__label"></span>
1891</span>
1892                    </div>
1893                                                                            </div>
1894                <div class="c-teaser__content">
1895            <div class="c-teaser__labels">
1896                
1897<span class="c-label c-label--md c-label--underline c-label--uppercase"
1898    >
1899    Media</span>
1900                            </div>
1901            <h2>
1902                Twee derde luistert live radio, aantal podcastluisteraars stabiliseert</h2>
1903                                                <p>Live radio is het grootst in bijna alle doelgroepen, jongeren gebruiken vooral muziekdiensten, blijkt uit de nieuwste NMO AudioMonitor.</p>
1904                                    </div>
1905    </a>
1906</article>
1907            </div>
1908                    <div class="col col--span-12">
1909                
1910    
1911    
1912    
1913<article
1914    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-communicatie">
1915    <a href="/communicatie/pr/pr-stunt-met-humeurige-koe-houdt-vs-een-week-in-zijn-greep"
1916              data-article-id="0c2fd8de-0a6c-4277-906f-4dc60fe8e0ff"       class="js-article-track c-teaser__inner">
1917                    <div class="c-teaser__image">
1918                <img
1919                    src="https://static.adformatie.nl/cropped/e322ca2c-8ce6-55cd-bf52-059200d9faeb/article/dc/37/dc37ea01-8c59-49aa-8a9d-b2cdd8e4e84b/opening_image/opening_image_teaser_md/Not%20Laughing%20Cow.jpg"
1920                    alt="PR-stunt met humeurige koe houdt VS een week in zijn greep"
1921                    loading="lazy"
1922                    fetchpriority="low"
1923                />
1924                                    <div class="c-teaser__pro">
1925                            
1926<span class="c-pill c-pill--pro">
1927    <span class="c-pill__label">Premium</span>
1928</span>
1929                    </div>
1930                    <div class="c-teaser__pro c-teaser__pro--small">
1931                        
1932<span class="c-pill c-pill--pro">
1933    <span class="c-pill__label"></span>
1934</span>
1935                    </div>
1936                                                                            </div>
1937                <div class="c-teaser__content">
1938            <div class="c-teaser__labels">
1939                
1940<span class="c-label c-label--md c-label--underline c-label--uppercase"
1941    >
1942    PR</span>
1943                            </div>
1944            <h2>
1945                PR-stunt met humeurige koe houdt VS een week in zijn greep</h2>
1946                                                <p>Waarom is The Laughing Cow gestopt met lachen? De stunt leverde veel publiciteit op en krijgt nu een vervolg.</p>
1947                                    </div>
1948    </a>
1949</article>
1950            </div>
1951                    <div class="col col--span-12">
1952                
1953    
1954    
1955    
1956<article
1957    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
1958    <a href="/media/media/talkradio-officieel-van-start-na-twee-maanden-proefdraaien"
1959              data-article-id="2d6a90d8-f047-46c0-a7bf-5b01f49463f7"       class="js-article-track c-teaser__inner">
1960                    <div class="c-teaser__image">
1961                <img
1962                    src="https://static.adformatie.nl/cropped/de9ad75d-4dc9-508d-b780-19fc8eda7118/article/95/0b/950b8ec8-9cd9-44c0-81d1-2883d66a3d99/opening_image/opening_image_teaser_md/Digitalradio.jpg"
1963                    alt="TalkRadio officieel van start na twee maanden proefdraaien"
1964                    loading="lazy"
1965                    fetchpriority="low"
1966                />
1967                                    <div class="c-teaser__pro">
1968                            
1969<span class="c-pill c-pill--pro">
1970    <span class="c-pill__label">Premium</span>
1971</span>
1972                    </div>
1973                    <div class="c-teaser__pro c-teaser__pro--small">
1974                        
1975<span class="c-pill c-pill--pro">
1976    <span class="c-pill__label"></span>
1977</span>
1978                    </div>
1979                                                                            </div>
1980                <div class="c-teaser__content">
1981            <div class="c-teaser__labels">
1982                
1983<span class="c-label c-label--md c-label--underline c-label--uppercase"
1984    >
1985    Media</span>
1986                            </div>
1987            <h2>
1988                TalkRadio officieel van start na twee maanden proefdraaien</h2>
1989                                                <p>De digitale zender richt zich op luisteraars die snel willen weten wat er speelt, zonder lange gesprekken, opinies of uitgebreide analyses.</p>
1990                                    </div>
1991    </a>
1992</article>
1993            </div>
1994                    <div class="col col--span-12">
1995                
1996    
1997    
1998    
1999<article
2000    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-commercial">
2001    <a href="/partner/pink/pexi-ai-verkort-de-weg-van-creatie-naar-campagne"
2002                     class="c-teaser__inner">
2003                    <div class="c-teaser__image">
2004                <img
2005                    src="https://static.adformatie.nl/cropped/5aedb475-da7d-5375-b01b-3f1576887033/article/9f/5f/9f5fe3e6-21a8-44f3-acff-81217c6bb0df/opening_image/opening_image_teaser_md/Header%20Adformatie.png.jpg"
2006                    alt="PEXI: AI verkort de weg van creatie naar campagne"
2007                    loading="lazy"
2008                    fetchpriority="low"
2009                />
2010                                                                            </div>
2011                <div class="c-teaser__content">
2012            <div class="c-teaser__labels">
2013                
2014<span class="c-label c-label--md c-label--underline c-label--uppercase"
2015    >
2016    Partnerbijdrage</span>
2017                            </div>
2018            <h2>
2019                PEXI: AI verkort de weg van creatie naar campagne</h2>
2020                                                <p>PEXI automatiseert met AI stappen van creatie tot campagne: van design en slimme feedback tot mediapublicatie.</p>
2021                                    </div>
2022    </a>
2023</article>
2024            </div>
2025                    <div class="col col--span-12">
2026                
2027    
2028    
2029    
2030<article
2031    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-commercial">
2032    <a href="/partner/via/media-inkoop-moet-horizontaal-en-verticaal-geintegreerd-zijn"
2033                     class="c-teaser__inner">
2034                    <div class="c-teaser__image">
2035                <img
2036                    src="https://static.adformatie.nl/cropped/33318fec-719e-5010-99a8-03612a033384/article/22/4a/224a9b6b-884e-430b-be5d-033e4de27b07/opening_image/opening_image_teaser_md/Showheroes.jpg"
2037                    alt="Davey Borhem (ShowHeroes): &#039;Media-inkoop moet horizontaal én verticaal geïntegreerd zijn&#039;"
2038                    loading="lazy"
2039                    fetchpriority="low"
2040                />
2041                                                                            </div>
2042                <div class="c-teaser__content">
2043            <div class="c-teaser__labels">
2044                
2045<span class="c-label c-label--md c-label--underline c-label--uppercase"
2046    >
2047    Partnerbijdrage</span>
2048                            </div>
2049            <h2>
2050                Davey Borhem (ShowHeroes): &#039;Media-inkoop moet horizontaal én verticaal geïntegreerd zijn&#039;</h2>
2051                                                <p>De nieuwe Head of Sales van ShowHeroes Nederland over de najaarsgekte, CTV en waarom de toekomst van media-inkoop bij agentic buying ligt.</p>
2052                                    </div>
2053    </a>
2054</article>
2055            </div>
2056                    <div class="col col--span-12">
2057                
2058    
2059    
2060    
2061<article
2062    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-communicatie">
2063    <a href="/communicatie/bureaus/nxt-agency-benoemt-sanne-van-t-ooster-tot-head-of-pr"
2064              data-article-id="73293391-560c-4267-a3bb-e5750c588b68"       class="js-article-track c-teaser__inner">
2065                    <div class="c-teaser__image">
2066                <img
2067                    src="https://static.adformatie.nl/cropped/f2082328-5704-50d7-8eb2-fb7d271e2026/article/39/cb/39cb6d58-0a4a-488e-bd6b-a75f0238b7a3/opening_image/opening_image_teaser_md/Sanne%20van%20%27t%20Ooster%20%28l%29%20en%20Esmee%20Barth.jpg"
2068                    alt="Nxt agency benoemt Sanne van &#039;t Ooster tot head of PR"
2069                    loading="lazy"
2070                    fetchpriority="low"
2071                />
2072                                    <div class="c-teaser__pro">
2073                            
2074<span class="c-pill c-pill--pro">
2075    <span class="c-pill__label">Premium</span>
2076</span>
2077                    </div>
2078                    <div class="c-teaser__pro c-teaser__pro--small">
2079                        
2080<span class="c-pill c-pill--pro">
2081    <span class="c-pill__label"></span>
2082</span>
2083                    </div>
2084                                                                            </div>
2085                <div class="c-teaser__content">
2086            <div class="c-teaser__labels">
2087                
2088<span class="c-label c-label--md c-label--underline c-label--uppercase"
2089    >
2090    Bureaus</span>
2091                            </div>
2092            <h2>
2093                Nxt agency benoemt Sanne van &#039;t Ooster tot head of PR</h2>
2094                                                <p>Bureau breidt uit met naast Sanne van &#039;t Ooster, afkomstig van Ace, Esmee Barth, die overkomt van The Romans.</p>
2095                                    </div>
2096    </a>
2097</article>
2098            </div>
2099            </div>
2100
2101            <div class="row mb-5">
2102    <div class="col col--span-8">
2103        <span class="t-article-author-title c-gray--light l-full-width">Dossier:</span>
2104        <h3>De Boardroom</h3>
2105    </div>
2106    <div class="col col--span-4 l-align-self-end l-justify-right d-none d-md-flex">
2107        <a href="/dossier/de-boardroom" class="c-button c-button--tertiary c-button--go">
2108            <span class="c-button__text">Alles over De Boardroom</span>
2109        </a>
2110    </div>
2111</div>
2112
2113<div class="row mb-6 pl-4 d-md-none">
2114    <div class="col col--span-12">
2115        
2116    
2117    
2118    
2119<article
2120    class="c-teaser c-teaser--lg c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--theme-media c-teaser--blog-expert">
2121    <a href="/media/media/in-chat-advertising-gaan-merken-hiermee-te-ver"
2122              data-article-id="db39e0aa-cf7a-4ce5-9afb-147c702df689"       class="js-article-track c-teaser__inner">
2123                    <div class="c-teaser__image">
2124                <img
2125                    src="https://static.adformatie.nl/cropped/8003d96b-720f-52dd-ae71-c1c4b36d9e40/article/05/cd/05cd6cd2-8e24-43cf-8f37-b6dabcef20aa/opening_image/opening_image_teaser_md/BR.jpg"
2126                    alt="In-chat advertising: gaan merken hiermee te ver?"
2127                    loading="lazy"
2128                    fetchpriority="low"
2129                />
2130                                                                                    <div class="c-teaser__pro">
2131                        
2132<span class="c-pill c-pill--blog-expert">
2133    <span class="c-pill__label">expert</span>
2134</span>
2135                    </div>
2136                    <div class="c-teaser__pro c-teaser__blog-expert--small">
2137                        
2138<span class="c-pill c-pill--blog-expert">
2139    <span class="c-pill__label"></span>
2140</span>
2141                    </div>
2142                            </div>
2143                <div class="c-teaser__content">
2144            <div class="c-teaser__labels">
2145                
2146<span class="c-label c-label--md c-label--underline c-label--uppercase"
2147    >
2148    Media</span>
2149                            </div>
2150            <h2>
2151                In-chat advertising: gaan merken hiermee te ver?</h2>
2152                                                <p>In De Boardroom gaan Ronald ter Voert en Bert Hagendoorn in gesprek met Kamran Ullah (De Telegraaf) en Otto Esser (Heineken).</p>
2153                                    </div>
2154    </a>
2155</article>
2156    </div>
2157    <div class="col s-fade-out s-fade-out--bottom">
2158            <div class="col col--span-12">
2159            
2160    
2161    
2162    
2163<article
2164    class="c-teaser c-teaser--lg c-teaser--row c-teaser--bottom-border c-teaser--theme-media c-teaser--blog-expert">
2165    <a href="/media/media/synthetische-data-privacyproof-goud-voor-marketeers"
2166              data-article-id="2d090bfe-0d28-4a52-9333-6bd06d35aa72"       class="js-article-track c-teaser__inner">
2167                <div class="c-teaser__content">
2168            <div class="c-teaser__labels">
2169                
2170<span class="c-label c-label--md c-label--underline c-label--uppercase"
2171    >
2172    Media</span>
2173                            </div>
2174            <h2>
2175                Synthetische data: privacyproof goud voor marketeers</h2>
2176                                                <p>In De Boardroom Update gaan Ronald ter Voert en Bert Hagendoorn hierover in gesprek met Freek Bomhof (TNO).</p>
2177                                    </div>
2178    </a>
2179</article>
2180        </div>
2181            <div class="col col--span-12">
2182            
2183    
2184    
2185    
2186<article
2187    class="c-teaser c-teaser--lg c-teaser--row c-teaser--bottom-border c-teaser--theme-media c-teaser--blog-expert">
2188    <a href="/media/media/verliezen-lokale-spelers-het-van-big-tech"
2189              data-article-id="86aecd4c-5910-493a-b582-ab11101841ae"       class="js-article-track c-teaser__inner">
2190                <div class="c-teaser__content">
2191            <div class="c-teaser__labels">
2192                
2193<span class="c-label c-label--md c-label--underline c-label--uppercase"
2194    >
2195    Media</span>
2196                            </div>
2197            <h2>
2198                Verliezen lokale spelers het van Big Tech?</h2>
2199                                                <p>In De Boardroom gaan Ronald ter Voert en Bert Hagendoorn in gesprek met Marjolijn van Dingenen (Lenovo) en Dorine van Mullem (Talpa Media).</p>
2200                                    </div>
2201    </a>
2202</article>
2203        </div>
2204            <div class="col col--span-12">
2205            
2206    
2207    
2208    
2209<article
2210    class="c-teaser c-teaser--lg c-teaser--row c-teaser--bottom-border c-teaser--theme-media c-teaser--blog-expert">
2211    <a href="/media/media/moeten-merken-nog-investeren-in-de-fysieke-winkel"
2212              data-article-id="507f63f6-ebb1-4bf9-b4e0-f18eedbe77d3"       class="js-article-track c-teaser__inner">
2213                <div class="c-teaser__content">
2214            <div class="c-teaser__labels">
2215                
2216<span class="c-label c-label--md c-label--underline c-label--uppercase"
2217    >
2218    Media</span>
2219                            </div>
2220            <h2>
2221                Moeten merken nog investeren in de fysieke winkel?</h2>
2222                                                <p>In De Boardroom gaan Ronald ter Voert en Bert Hagendoorn in gesprek met Roland van den Berg (Kruidvat) en Daan Ruitenbeek (Mojo Concerts).</p>
2223                                    </div>
2224    </a>
2225</article>
2226        </div>
2227        </div>
2228    <div class="col col--span-12">
2229        <a href="/dossier/de-boardroom" class="c-button c-button--tertiary c-button--go">
2230            <span class="c-button__text">Alles over De Boardroom</span>
2231        </a>
2232    </div>
2233</div>
2234
2235<div class="row mb-6 d-none d-md-flex">
2236    <div class="col col--span-8">
2237        
2238    
2239    
2240    
2241<article
2242    class="c-teaser c-teaser--xl c-teaser--column c-teaser--image c-teaser--theme-media c-teaser--blog-expert">
2243    <a href="/media/media/in-chat-advertising-gaan-merken-hiermee-te-ver"
2244              data-article-id="db39e0aa-cf7a-4ce5-9afb-147c702df689"       class="js-article-track c-teaser__inner">
2245                    <div class="c-teaser__image">
2246                <img
2247                    src="https://static.adformatie.nl/cropped/8003d96b-720f-52dd-ae71-c1c4b36d9e40/article/05/cd/05cd6cd2-8e24-43cf-8f37-b6dabcef20aa/opening_image/opening_image_teaser_xl/BR.jpg"
2248                    alt="In-chat advertising: gaan merken hiermee te ver?"
2249                    loading="lazy"
2250                    fetchpriority="low"
2251                />
2252                                                                                    <div class="c-teaser__pro">
2253                        
2254<span class="c-pill c-pill--blog-expert">
2255    <span class="c-pill__label">expert</span>
2256</span>
2257                    </div>
2258                    <div class="c-teaser__pro c-teaser__blog-expert--small">
2259                        
2260<span class="c-pill c-pill--blog-expert">
2261    <span class="c-pill__label"></span>
2262</span>
2263                    </div>
2264                            </div>
2265                <div class="c-teaser__content">
2266            <div class="c-teaser__labels">
2267                
2268<span class="c-label c-label--md c-label--underline c-label--uppercase"
2269    >
2270    Media</span>
2271                            </div>
2272            <h2>
2273                In-chat advertising: gaan merken hiermee te ver?</h2>
2274                    </div>
2275    </a>
2276</article>
2277    </div>
2278    <div class="col col--span-4 s-fade-out s-fade-out--bottom">
2279                    
2280    
2281    
2282    
2283<article
2284    class="c-teaser c-teaser--sm c-teaser--row c-teaser--bottom-border c-teaser--theme-media c-teaser--blog-expert">
2285    <a href="/media/media/synthetische-data-privacyproof-goud-voor-marketeers"
2286              data-article-id="2d090bfe-0d28-4a52-9333-6bd06d35aa72"       class="js-article-track c-teaser__inner">
2287                <div class="c-teaser__content">
2288            <div class="c-teaser__labels">
2289                
2290<span class="c-label c-label--md c-label--underline c-label--uppercase"
2291    >
2292    Media</span>
2293                            </div>
2294            <h2>
2295                Synthetische data: privacyproof goud voor marketeers</h2>
2296                    </div>
2297    </a>
2298</article>
2299                    
2300    
2301    
2302    
2303<article
2304    class="c-teaser c-teaser--sm c-teaser--row c-teaser--bottom-border c-teaser--theme-media c-teaser--blog-expert">
2305    <a href="/media/media/verliezen-lokale-spelers-het-van-big-tech"
2306              data-article-id="86aecd4c-5910-493a-b582-ab11101841ae"       class="js-article-track c-teaser__inner">
2307                <div class="c-teaser__content">
2308            <div class="c-teaser__labels">
2309                
2310<span class="c-label c-label--md c-label--underline c-label--uppercase"
2311    >
2312    Media</span>
2313                            </div>
2314            <h2>
2315                Verliezen lokale spelers het van Big Tech?</h2>
2316                    </div>
2317    </a>
2318</article>
2319                    
2320    
2321    
2322    
2323<article
2324    class="c-teaser c-teaser--sm c-teaser--row c-teaser--bottom-border c-teaser--theme-media c-teaser--blog-expert">
2325    <a href="/media/media/moeten-merken-nog-investeren-in-de-fysieke-winkel"
2326              data-article-id="507f63f6-ebb1-4bf9-b4e0-f18eedbe77d3"       class="js-article-track c-teaser__inner">
2327                <div class="c-teaser__content">
2328            <div class="c-teaser__labels">
2329                
2330<span class="c-label c-label--md c-label--underline c-label--uppercase"
2331    >
2332    Media</span>
2333                            </div>
2334            <h2>
2335                Moeten merken nog investeren in de fysieke winkel?</h2>
2336                    </div>
2337    </a>
2338</article>
2339                    
2340    
2341    
2342    
2343<article
2344    class="c-teaser c-teaser--sm c-teaser--row c-teaser--bottom-border c-teaser--theme-media c-teaser--blog-expert">
2345    <a href="/media/media/wat-kunnen-merken-leren-van-adele"
2346              data-article-id="4f4c2478-6946-4270-9d7e-c3d2e9fa79de"       class="js-article-track c-teaser__inner">
2347                <div class="c-teaser__content">
2348            <div class="c-teaser__labels">
2349                
2350<span class="c-label c-label--md c-label--underline c-label--uppercase"
2351    >
2352    Media</span>
2353                            </div>
2354            <h2>
2355                Wat kunnen merken leren van Adele?</h2>
2356                    </div>
2357    </a>
2358</article>
2359            </div>
2360</div>
2361    
2362        <div class="row d-none d-md-flex">
2363                    <div class="col col--span-6 col--lg-span-4">
2364                
2365    
2366    
2367    
2368<article
2369    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
2370    <a href="/media/media/bijna-helft-van-nederlandse-tech-influencers-is-journalist"
2371              data-article-id="bc496448-61b5-4ccf-bc9d-1e303614be
2371ce"       class="js-article-track c-teaser__inner">
2372                    <div class="c-teaser__image">
2373                <img
2374                    src="https://static.adformatie.nl/cropped/3796ed1f-e3bc-581a-960b-29f50cd08aed/article/bc/e3/bce3b829-1112-4882-9d8a-c77da6c5caa5/opening_image/opening_image_teaser_md/journalist%20via%20shutterstock.jpg"
2375                    alt="Bijna de helft van de Nederlandse &#039;tech-influencers&#039; is journalist, stelt Tyto"
2376                    loading="lazy"
2377                    fetchpriority="low"
2378                />
2379                                    <div class="c-teaser__pro">
2380                            
2381<span class="c-pill c-pill--pro">
2382    <span class="c-pill__label">Premium</span>
2383</span>
2384                    </div>
2385                    <div class="c-teaser__pro c-teaser__pro--small">
2386                        
2387<span class="c-pill c-pill--pro">
2388    <span class="c-pill__label"></span>
2389</span>
2390                    </div>
2391                                                                            </div>
2392                <div class="c-teaser__content">
2393            <div class="c-teaser__labels">
2394                
2395<span class="c-label c-label--md c-label--underline c-label--uppercase"
2396    >
2397    Media</span>
2398                            </div>
2399            <h2>
2400                Bijna de helft van de Nederlandse &#039;tech-influencers&#039; is journalist, stelt Tyto</h2>
2401                                                <p>In de toplijst van de meest invloedrijke personen in tech is 45,8 procent journalist. Ondernemers zijn ook goed vertegenwoordigd.</p>
2402                                    </div>
2403    </a>
2404</article>
2405            </div>
2406                                            <div class="col col--span-6 col--lg-span-4">
2407                
2408    
2409    
2410    
2411<article
2412    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-communicatie">
2413    <a href="/communicatie/carriere/carriere-update-week-40-41"
2414              data-article-id="92e35f5b-7ed9-47b9-878b-1fea1cce3a24"       class="js-article-track c-teaser__inner">
2415                    <div class="c-teaser__image">
2416                <img
2417                    src="https://static.adformatie.nl/cropped/2b32bda9-f890-595c-a896-1b528836b6b5/article/31/52/31529701-d390-4a0f-832e-889440664360/opening_image/opening_image_teaser_md/deepcuts.jpg"
2418                    alt="Carrière-update: Julia Weyts van Sonhouse naar Deep Cuts"
2419                    loading="lazy"
2420                    fetchpriority="low"
2421                />
2422                                                                            </div>
2423                <div class="c-teaser__content">
2424            <div class="c-teaser__labels">
2425                
2426<span class="c-label c-label--md c-label--underline c-label--uppercase"
2427    >
2428    Carriere</span>
2429                            </div>
2430            <h2>
2431                Carrière-update: Julia Weyts van Sonhouse naar Deep Cuts</h2>
2432                                                <p>Transfers en nieuwe functies in communicatie, creatie, marketing, media en tech. Dit bericht wordt doorlopend geactualiseerd.</p>
2433                                    </div>
2434    </a>
2435</article>
2436            </div>
2437                                            <div class="col col--span-6 col--lg-span-4">
2438                
2439    
2440    
2441    
2442<article
2443    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-marketing">
2444    <a href="/marketing/carriere/cmo-martijn-delahaye-na-twintig-jaar-weg-bij-afas"
2445              data-article-id="f4841569-f5a0-47c7-87e3-2ace6881c07d"       class="js-article-track c-teaser__inner">
2446                    <div class="c-teaser__image">
2447                <img
2448                    src="https://static.adformatie.nl/cropped/4fa7e12d-fcd6-5f59-94d1-18b3a1429df2/article/f2/ed/f2ed37e3-9a89-4319-84e6-251e9544c8ad/opening_image/opening_image_teaser_md/Martijn_AFAS.jpeg.jpg"
2449                    alt="CMO Martijn Delahaye na twintig jaar weg bij Afas"
2450                    loading="lazy"
2451                    fetchpriority="low"
2452                />
2453                                                                            </div>
2454                <div class="c-teaser__content">
2455            <div class="c-teaser__labels">
2456                
2457<span class="c-label c-label--md c-label--underline c-label--uppercase"
2458    >
2459    Carriere</span>
2460                            </div>
2461            <h2>
2462                CMO Martijn Delahaye na twintig jaar weg bij Afas</h2>
2463                                                <p>Van de afgelopen twee decennia was Delahaye elf jaar lang verantwoordelijk voor de marketing en communicatie van het softw
2463arebedrijf.</p>
2464                                    </div>
2465    </a>
2466</article>
2467            </div>
2468                                            <div class="col col--span-6 col--lg-span-4">
2469                
2470    
2471    
2472    
2473<article
2474    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-commercial">
2475    <a href="/partner/deptr/social-is-een-ecosysteem-geworden-moeten-ook-zo-behandelen"
2476                     class="c-teaser__inner">
2477                    <div class="c-teaser__image">
2478                <img
2479                    src="https://static.adformatie.nl/cropped/ab4b590a-9975-5695-a879-23043453e091/article/a4/ff/a4ffa264-11fc-492b-bef6-6a9a8fbe27ef/opening_image/opening_image_teaser_md/magnus-andersson-0tODL-2pO1Y-unsplash.jpg.webp"
2480                    alt="Social is een ecosysteem geworden. Dus moeten we het ook zo behandelen."
2481                    loading="lazy"
2482                    fetchpriority="low"
2483                />
2484                                                                            </div>
2485                <div class="c-teaser__content">
2486            <div class="c-teaser__labels">
2487                
2488<span class="c-label c-label--md c-label--underline c-label--uppercase"
2489    >
2490    Partnerbijdrage</span>
2491                            </div>
2492            <h2>
2493                Social is een ecosysteem geworden. Dus moeten we het ook zo behandelen.</h2>
2494                                                <p>De kansen voor merken op social zijn nog nooit zo groot geweest. Maar alles bij elkaar op laten tellen, is een stuk lastiger geworden.</p>
2495                                    </div>
2496    </a>
2497</article>
2498            </div>
2499                                            <div class="col col--span-6 col--lg-span-4">
2500                
2501    
2502    
2503    
2504<article
2505    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-commercial">
2506    <a href="/partner/nima/sterke-teams-bouwen-met-bewuste-keuzes"
2507                     class="c-teaser__inner">
2508                    <div class="c-teaser__image">
2509                <img
2510                    src="https://static.adformatie.nl/cropped/4dbad7ad-673d-5227-a381-a0740533e2a8/article/94/71/947160b0-e201-44ee-8395-343441fd634e/opening_image/opening_image_teaser_md/mitchell-luo-H3htK85wwnU-unsplash.jpg"
2511                    alt="Sterke teams bouwen met bewuste keuzes"
2512                    loading="lazy"
2513                    fetchpriority="low"
2514                />
2515                                                                            </div>
2516                <div class="c-teaser__content">
2517            <div class="c-teaser__labels">
2518                
2519<span class="c-label c-label--md c-label--underline c-label--uppercase"
2520    >
2521    Partnerbijdrage</span>
2522                            </div>
2523            <h2>
2524                Sterke teams bouwen met bewuste keuzes</h2>
2525                                                <p>Sterke teams ontstaan niet vanzelf. Net als bij merken vraagt teamontwikkeling om strategie, aandacht en de juiste keuzes.</p>
2526                                    </div>
2527    </a>
2528</article>
2529            </div>
2530                                            <div class="col col--span-6 col--lg-span-4">
2531                
2532    
2533    
2534    
2535<article
2536    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
2537    <a href="/media/media/doe-mee-aan-het-media-report-2026"
2538              data-article-id="5322f2d0-102a-413c-b16f-cfebb50d95b6"       class="js-article-track c-teaser__inner">
2539                    <div class="c-teaser__image">
2540                <img
2541                    src="https://static.adformatie.nl/cropped/309d10c5-b7a1-5c56-a17d-41087fd6f0ef/article/00/59/00590909-3720-4a5b-bcba-8cf913d14863/opening_image/opening_image_teaser_md/Media%20Report%202026%20%282%29.png.jpg"
2542                    alt="Welke media-exploitanten en mediabureaus winnen? Doe mee aan het Media Report 2026"
2543                    loading="lazy"
2544                    fetchpriority="low"
2545                />
2546                                                                            </div>
2547                <div class="c-teaser__content">
2548            <div class="c-teaser__labels">
2549                
2550<span class="c-label c-label--md c-label--underline c-label--uppercase"
2551    >
2552    Media</span>
2553                            </div>
2554            <h2>
2555                Welke media-exploitanten en mediabureaus winnen? Doe mee aan het Media Report 2026</h2>
2556                                                <p>Het Media Report komt er weer aan. Je kunt nú de beste media-exploitanten en mediabureaus van Nederland kiezen.</p>
2557                                    </div>
2558    </a>
2559</article>
2560            </div>
2561                            <div class="col col--span-12 mb-6">
2562                    
2563<div class="b-newsletter-subscribe">
2564    <div>
2565        <h2 class="b-newsletter-subscribe__title">Ontvang het belangrijkste vaknieuws in je inbox</h2>
2566        <p class="b-newsletter-subscribe__text">Meld je aan voor de nieuwsbrief</p>
2567    </div>
2568    <a
2569        href="https://mijn.adformatie.nl/newsletters/subscribe"
2570        target="_blank"
2571        rel="noopener"
2572        class="c-button c-button--primary c-button--go">
2573        <span class="c-button__text">Aanmelden</span>
2574    </a>
2575</div>
2576                </div>
2577                                            <div class="col col--span-6 col--lg-span-4">
2578                
2579    
2580    
2581    
2582<article
2583    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
2584    <a href="/media/carriere/jens-glerum-van-creatormate-is-de-via-rookie-of-the-year"
2585              data-article-id="56e72473-31d2-4886-a53a-b4434f8496a4"       class="js-article-track c-teaser__inner">
2586                    <div class="c-teaser__image">
2587                <img
2588                    src="https://static.adformatie.nl/cropped/bf57d4d1-9e3c-5c19-8b9b-daf4711a0666/article/79/67/79674285-9186-4788-b0b0-da290150023e/opening_image/opening_image_teaser_md/via%20rookie%20of%20the%20year.jpg"
2589                    alt="Jens Glerum van Creatormate is de VIA Rookie of the Year"
2590                    loading="lazy"
2591                    fetchpriority="low"
2592                />
2593                                                                            </div>
2594                <div class="c-teaser__content">
2595            <div class="c-teaser__labels">
2596                
2597<span class="c-label c-label--md c-label--underline c-label--uppercase"
2598    >
2599    Carriere</span>
2600                            </div>
2601            <h2>
2602                Jens Glerum van Creatormate is de VIA Rookie of the Year</h2>
2603                                                <p>VIA zet jong talent in de schijnwerpers dat nu al impact maakt op de marketing- en communicatie-industrie.</p>
2604                                    </div>
2605    </a>
2606</article>
2607            </div>
2608                                            <div class="col col--span-6 col--lg-span-4">
2609                
2610    
2611    
2612    
2613<article
2614    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
2615    <a href="/media/media/house-of-tickets-begint-mediabureau-house-of-media"
2616              data-article-id="03a9fdf2-c354-4637-9084-35eaa96e876d"       class="js-article-track c-teaser__inner">
2617                    <div class="c-teaser__image">
2618                <img
2619                    src="https://static.adformatie.nl/cropped/31ad08e3-980a-584d-90d9-afd3b2131a6b/article/21/b4/21b4c74d-a736-4634-b745-c0e4574244ab/opening_image/opening_image_teaser_md/House%20of%20media%20buitenreclame%20Plopsa.png.jpg"
2620                    alt="House of Tickets begint mediabureau House of Media"
2621                    loading="lazy"
2622                    fetchpriority="low"
2623                />
2624                                    <div class="c-teaser__pro">
2625                            
2626<span class="c-pill c-pill--pro">
2627    <span class="c-pill__label">Premium</span>
2628</span>
2629                    </div>
2630                    <div class="c-teaser__pro c-teaser__pro--small">
2631                        
2632<span class="c-pill c-pill--pro">
2633    <span class="c-pill__label"></span>
2634</span>
2635                    </div>
2636                                                                            </div>
2637                <div class="c-teaser__content">
2638            <div class="c-teaser__labels">
2639                
2640<span class="c-label c-label--md c-label--underline c-label--uppercase"
2641    >
2642    Media</span>
2643                            </div>
2644            <h2>
2645                House of Tickets begint mediabureau House of Media</h2>
2646                                                <p>Het bureau wil inspelen op stijgende mediakosten en de toenemende druk om meer rendement uit marketingbudgetten te halen.</p>
2647                                    </div>
2648    </a>
2649</article>
2650            </div>
2651                                            <div class="col col--span-6 col--lg-span-4">
2652                
2653    
2654    
2655    
2656<article
2657    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-marketing">
2658    <a href="/marketing/merkstrategie/videoland-tonys-streamen-met-popcorn-chocolade"
2659              data-article-id="2cb6ffd6-b021-4ffa-87bd-285b747b9aff"       class="js-article-track c-teaser__inner">
2660                    <div class="c-teaser__image">
2661                <img
2662                    src="https://static.adformatie.nl/cropped/9f5a3d44-cb79-5a8f-85d1-447410a580c5/article/07/
2662d8/07d85d7b-aebe-45ad-958d-c52d71ada2bc/opening_image/opening_image_teaser_md/Videoland%20x%20Tony%27s_Popcorn.jpg"
2663                    alt="Videoland + Tony’s = streamen met popcorn-chocolade"
2664                    loading="lazy"
2665                    fetchpriority="low"
2666                />
2667                                    <div class="c-teaser__pro">
2668                            
2669<span class="c-pill c-pill--pro">
2670    <span class="c-pill__label">Premium</span>
2671</span>
2672                    </div>
2673                    <div class="c-teaser__pro c-teaser__pro--small">
2674                        
2675<span class="c-pill c-pill--pro">
2676    <span class="c-pill__label"></span>
2677</span>
2678                    </div>
2679                                                                            </div>
2680                <div class="c-teaser__content">
2681            <div class="c-teaser__labels">
2682                
2683<span class="c-label c-label--md c-label--underline c-label--uppercase"
2684    >
2685    Merkstrategie</span>
2686                            </div>
2687            <h2>
2688                Videoland + Tony’s = streamen met popcorn-chocolade</h2>
2689                                                <p>Tony’s Chocolonely en Videoland brengen een melkchocoladereep met crunchy popcorn uit, inclusief winactie voor een jaarabonnement.</p>
2690                                    </div>
2691    </a>
2692</article>
2693            </div>
2694                                        <div class="d-none d-lg-block col col--span-12">
2695                    
2696
2697<div class="c-ad-slot c-ad-slot--bottom">
2698    <div class="c-ad-slot__label">Advertentie</div>    <div id="js-dfp-tag-div_gpt_ad_1561908_4" class="c-ad-slot__content">
2699                
2699<script>
2700            googletag.cmd.push(function () {
2701                googletag.display('js-dfp-tag-div_gpt_ad_1561908_4');
2702            });
2703        </script>
2703
2704    </div>
2705</div>
2706                </div>
2707                                <div class="col col--span-6 col--lg-span-4">
2708                
2709    
2710    
2711    
2712<article
2713    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-marketing">
2714    <a href="/marketing/campagnes/visit-sweden-start-reisbureau-voor-introverte-reizigers"
2715              data-article-id="81340450-773c-401c-8ffe-b6917d3bcbf3"       class="js-article-track c-teaser__inner">
2716                    <div class="c-teaser__image">
2717                <img
2718                    src="https://static.adformatie.nl/cropped/c09f2830-7fff-5281-a7fc-03a12d158b32/article/aa/2d/aa2d9549-6bff-4d3f-b04e-c7440819d812/opening_image/opening_image_teaser_md/The%20Introvert%20Travel%20Agency_hero%2016x9.jpg"
2719                    alt="Visit Sweden start reisbureau voor reizigers die &#039;hallo&#039; al een intensief gesprek vinden"
2720                    loading="lazy"
2721                    fetchpriority="low"
2722                />
2723                                    <div class="c-teaser__pro">
2724                            
2725<span class="c-pill c-pill--pro">
2726    <span class="c-pill__label">Premium</span>
2727</span>
2728                    </div>
2729                    <div class="c-teaser__pro c-teaser__pro--small">
2730                        
2731<span class="c-pill c-pill--pro">
2732    <span class="c-pill__label"></span>
2733</span>
2734                    </div>
2735                                                                            </div>
2736                <div class="c-teaser__content">
2737            <div class="c-teaser__labels">
2738                
2739<span class="c-label c-label--md c-label--underline c-label--uppercase"
2740    >
2741    Campagnes</span>
2742                            </div>
2743            <h2>
2744                Visit Sweden start reisbureau voor reizigers die &#039;hallo&#039; al een intensief gesprek vinden</h2>
2745                                                <p>Drukte, lawaai en beperkte persoonlijke ruimte grootste bronnen van reisstress? Niet in Zweden!</p>
2746                                    </div>
2747    </a>
2748</article>
2749            </div>
2750                                            <div class="col col--span-6 col--lg-span-4">
2751                
2752    
2753    
2754    
2755<article
2756    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-media">
2757    <a href="/media/carriere/aidem-agency-breidt-mt-uit-met-niki-neuray-en-nils-heilmann"
2758              data-article-id="f8cc0b1d-ab9d-4c04-9204-26202cc6c191"       class="js-article-track c-teaser__inner">
2759                    <div class="c-teaser__image">
2760                <img
2761                    src="https://static.adformatie.nl/cropped/e125ea73-92ff-51fc-8a53-e20a3d0d19cd/article/9c/23/9c23c2d4-0513-48c7-aa6c-242f71c4af89/opening_image/opening_image_teaser_md/aidem%20agency.jpg"
2762                    alt="Aidem agency breidt MT uit met Niki Neuray en Nils Heilmann"
2763                    loading="lazy"
2764                    fetchpriority="low"
2765                />
2766                                                                            </div>
2767                <div class="c-teaser__content">
2768            <div class="c-teaser__labels">
2769                
2770<span class="c-label c-label--md c-label--underline c-label--uppercase"
2771    >
2772    Carriere</span>
2773                            </div>
2774            <h2>
2775                Aidem agency breidt MT uit met Niki Neuray en Nils Heilmann</h2>
2776                                                <p>Het TikTok-first-bureau telt nu ongeveer 40 medewerkers.</p>
2777                                    </div>
2778    </a>
2779</article>
2780            </div>
2781                                            <div class="col col--span-6 col--lg-span-4">
2782                
2783    
2784    
2785    
2786<article
2787    class="c-teaser c-teaser--md c-teaser--column c-teaser--image c-teaser--theme-creatie">
2788    <a href="/creatie/bureaus/voordragen-cannes-juryleden-kan-tot-donderdag"
2789              data-article-id="2e17eb8d-f688-4ee7-82ff-73840bde7fa4"       class="js-article-track c-teaser__inner">
2790                    <div class="c-teaser__image">
2791                <img
2792                    src="https://static.adformatie.nl/cropped/266c93a3-e18e-5f1a-a286-88179bf9fd27/article/58/64/5864a5e4-4494-44f1-b48e-1ca5b1d2cf1b/opening_image/opening_image_teaser_md/cannes26baard.jpg"
2793                    alt="Voordragen Cannes-juryleden kan tot donderdag"
2794                    loading="lazy"
2795                    fetchpriority="low"
2796                />
2797                                                                            </div>
2798                <div class="c-teaser__content">
2799            <div class="c-teaser__labels">
2800                
2801<span class="c-label c-label--md c-label--underline c-label--uppercase"
2802    >
2803    Bureaus</span>
2804                            </div>
2805            <h2>
2806                Voordragen Cannes-juryleden kan tot donderdag</h2>
2807                                                <p>Orange Lions roept de Nederlandse industrie op kandidaten voor de Cannes Lions-jury&#039;s van 2027 voor te dragen.</p>
2808                                    </div>
2809    </a>
2810</article>
2811            </div>
2812                                    </div>
2813
2814        <div class="row row--full-width d-md-none">
2815                    <div class="col col--span-12">
2816                
2817    
2818    
2819    
2820<article
2821    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
2822    <a href="/media/media/bijna-helft-van-nederlandse-tech-influencers-is-journalist"
2823              data-article-id="bc496448-61b5-4ccf-bc9d-1e303614bece"       class="js-article-track c-teaser__inner">
2824                    <div class="c-teaser__image">
2825                <img
2826                    src="https://static.adformatie.nl/cropped/3796ed1f-e3bc-581a-960b-29f50cd08aed/article/bc/e3/bce3b829-1112-4882-9d8a-c77da6c5caa5/opening_image/opening_image_teaser_md/journalist%20via%20shutterstock.jpg"
2827                    alt="Bijna de helft van de Nederlandse &#039;tech-influencers&#039; is journalist, stelt Tyto"
2828                    loading="lazy"
2829                    fetchpriority="low"
2830                />
2831                                    <div class="c-teaser__pro">
2832                            
2833<span class="c-pill c-pill--pro">
2834    <span class="c-pill__label">Premium</span>
2835</span>
2836                    </div>
2837                    <div class="c-teaser__pro c-teaser__pro--small">
2838                        
2839<span class="c-pill c-pill--pro">
2840    <span class="c-pill__label"></span>
2841</span>
2842                    </div>
2843                                                                            </div>
2844                <div class="c-teaser__content">
2845            <div class="c-teaser__labels">
2846                
2847<span class="c-label c-label--md c-label--underline c-label--uppercase"
2848    >
2849    Media</span>
2850                            </div>
2851            <h2>
2852                Bijna de helft van de Nederlandse &#039;tech-influencers&#039; is journalist, stelt Tyto</h2>
2853                                                <p>In de toplijst van de meest invloedrijke personen in tech is 45,8 procent journalist. Ondernemers zijn ook goed vertegenwoordigd.</p>
2854                                    </div>
2855    </a>
2856</article>
2857            </div>
2858                                <div class="col col--span-12">
2859                
2860    
2861    
2862    
2863<article
2864    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-communicatie">
2865    <a href="/communicatie/carriere/carriere-update-week-40-41"
2866              data-article-id="92e35f5b-7ed9-47b9-878b-1fea1cce3a24"       class="js-article-track c-teaser__inner">
2867                    <div class="c-teaser__image">
2868                <img
2869                    src="https://static.adformatie.nl/cropped/2b32bda9-f890-595c-a896-1b528836b6b5/article/31/52/31529701-d390-4a0f-832e-889440664360/opening_image/opening_image_teaser_md/deepcuts.jpg"
2870                    alt="Carrière-update: Julia Weyts van Sonhouse naar Deep Cuts"
2871                    loading="lazy"
2872                    fetchpriority="low"
2873                />
2874                                                                            </div>
2875                <div class="c-teaser__content">
2876            <div class="c-teaser__labels">
2877                
2878<span class="c-label c-label--md c-label--underline c-label--uppercase"
2879    >
2880    Carriere</span>
2881                            </div>
2882            <h2>
2883                Carrière-update: Julia Weyts van Sonhouse naar Deep Cuts</h2>
2884                                                <p>Transfers en nieuwe functies in communicatie, creatie, marketing, media en tech. Dit bericht wordt doorlopend geactualiseerd.</p>
2885                                    </div>
2886    </a>
2887</article>
2888            </div>
2889                                <div class="col col--span-12">
2890                
2891    
2892    
2893    
2894<article
2895    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-marketing">
2896    <a href="/marketing/carriere/cmo-martijn-delahaye-na-twintig-jaar-weg-bij-afas"
2897              data-article-id="f4841569-f5a0-47c7-87e3-2ace6881c07d"       class="js-article-track c-teaser__inner">
2898                    <div class="c-teaser__image">
2899                <img
2900                    src="https://static.adformatie.nl/cropped/4fa7e12d-fcd6-5f59-94d1-18b3a1429df2/article/f2/ed/f2ed37e3-9a89-4319-84e6-251e9544c8ad/opening_image/opening_image_teaser_md/Martijn_AFAS.jpeg.jpg"
2901                    alt="CMO Martijn Delahaye na twintig jaar weg bij Afas"
2902                    loading="lazy"
2903                    fetchpriority="low"
2904                />
2905                                                                            </div>
2906                <div class="c-teaser__content">
2907            <div class="c-teaser__labels">
2908                
2909<span class="c-label c-label--md c-label--underline c-label--uppercase"
2910    >
2911    Carriere</span>
2912                            </div>
2913            <h2>
2914                CMO Martijn Delahaye na twintig jaar weg bij Afas</h2>
2915                                                <p>Van de afgelopen twee decennia was Delahaye elf jaar lang verantwoordelijk voor de marketing en communicatie van het softw
2915arebedrijf.</p>
2916                                    </div>
2917    </a>
2918</article>
2919            </div>
2920                                <div class="col col--span-12">
2921                
2922    
2923    
2924    
2925<article
2926    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-commercial">
2927    <a href="/partner/deptr/social-is-een-ecosysteem-geworden-moeten-ook-zo-behandelen"
2928                     class="c-teaser__inner">
2929                    <div class="c-teaser__image">
2930                <img
2931                    src="https://static.adformatie.nl/cropped/ab4b590a-9975-5695-a879-23043453e091/article/a4/ff/a4ffa264-11fc-492b-bef6-6a9a8fbe27ef/opening_image/opening_image_teaser_md/magnus-andersson-0tODL-2pO1Y-unsplash.jpg.webp"
2932                    alt="Social is een ecosysteem geworden. Dus moeten we het ook zo behandelen."
2933                    loading="lazy"
2934                    fetchpriority="low"
2935                />
2936                                                                            </div>
2937                <div class="c-teaser__content">
2938            <div class="c-teaser__labels">
2939                
2940<span class="c-label c-label--md c-label--underline c-label--uppercase"
2941    >
2942    Partnerbijdrage</span>
2943                            </div>
2944            <h2>
2945                Social is een ecosysteem geworden. Dus moeten we het ook zo behandelen.</h2>
2946                                                <p>De kansen voor merken op social zijn nog nooit zo groot geweest. Maar alles bij elkaar op laten tellen, is een stuk lastiger geworden.</p>
2947                                    </div>
2948    </a>
2949</article>
2950            </div>
2951                                <div class="col col--span-12">
2952                
2953    
2954    
2955    
2956<article
2957    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-commercial">
2958    <a href="/partner/nima/sterke-teams-bouwen-met-bewuste-keuzes"
2959                     class="c-teaser__inner">
2960                    <div class="c-teaser__image">
2961                <img
2962                    src="https://static.adformatie.nl/cropped/4dbad7ad-673d-5227-a381-a0740533e2a8/article/94/71/947160b0-e201-44ee-8395-343441fd634e/opening_image/opening_image_teaser_md/mitchell-luo-H3htK85wwnU-unsplash.jpg"
2963                    alt="Sterke teams bouwen met bewuste keuzes"
2964                    loading="lazy"
2965                    fetchpriority="low"
2966                />
2967                                                                            </div>
2968                <div class="c-teaser__content">
2969            <div class="c-teaser__labels">
2970                
2971<span class="c-label c-label--md c-label--underline c-label--uppercase"
2972    >
2973    Partnerbijdrage</span>
2974                            </div>
2975            <h2>
2976                Sterke teams bouwen met bewuste keuzes</h2>
2977                                                <p>Sterke teams ontstaan niet vanzelf. Net als bij merken vraagt teamontwikkeling om strategie, aandacht en de juiste keuzes.</p>
2978                                    </div>
2979    </a>
2980</article>
2981            </div>
2982                                <div class="col col--span-12">
2983                
2984    
2985    
2986    
2987<article
2988    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
2989    <a href="/media/media/doe-mee-aan-het-media-report-2026"
2990              data-article-id="5322f2d0-102a-413c-b16f-cfebb50d95b6"       class="js-article-track c-teaser__inner">
2991                    <div class="c-teaser__image">
2992                <img
2993                    src="https://static.adformatie.nl/cropped/309d10c5-b7a1-5c56-a17d-41087fd6f0ef/article/00/59/00590909-3720-4a5b-bcba-8cf913d14863/opening_image/opening_image_teaser_md/Media%20Report%202026%20%282%29.png.jpg"
2994                    alt="Welke media-exploitanten en mediabureaus winnen? Doe mee aan het Media Report 2026"
2995                    loading="lazy"
2996                    fetchpriority="low"
2997                />
2998                                                                            </div>
2999                <div class="c-teaser__content">
3000            <div class="c-teaser__labels">
3001                
3002<span class="c-label c-label--md c-label--underline c-label--uppercase"
3003    >
3004    Media</span>
3005                            </div>
3006            <h2>
3007                Welke media-exploitanten en mediabureaus winnen? Doe mee aan het Media Report 2026</h2>
3008                                                <p>Het Media Report komt er weer aan. Je kunt nú de beste media-exploitanten en mediabureaus van Nederland kiezen.</p>
3009                                    </div>
3010    </a>
3011</article>
3012            </div>
3013                            <div class="col col--span-12 mb-6">
3014                    
3015<div class="b-newsletter-subscribe">
3016    <div>
3017        <h2 class="b-newsletter-subscribe__title">Ontvang het belangrijkste vaknieuws in je inbox</h2>
3018        <p class="b-newsletter-subscribe__text">Meld je aan voor de nieuwsbrief</p>
3019    </div>
3020    <a
3021        href="https://mijn.adformatie.nl/newsletters/subscribe"
3022        target="_blank"
3023        rel="noopener"
3024        class="c-button c-button--primary c-button--go">
3025        <span class="c-button__text">Aanmelden</span>
3026    </a>
3027</div>
3028                </div>
3029                                <div class="col col--span-12">
3030                
3031    
3032    
3033    
3034<article
3035    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
3036    <a href="/media/carriere/jens-glerum-van-creatormate-is-de-via-rookie-of-the-year"
3037              data-article-id="56e72473-31d2-4886-a53a-b4434f8496a4"       class="js-article-track c-teaser__inner">
3038                    <div class="c-teaser__image">
3039                <img
3040                    src="https://static.adformatie.nl/cropped/bf57d4d1-9e3c-5c19-8b9b-daf4711a0666/article/79/67/79674285-9186-4788-b0b0-da290150023e/opening_image/opening_image_teaser_md/via%20rookie%20of%20the%20year.jpg"
3041                    alt="Jens Glerum van Creatormate is de VIA Rookie of the Year"
3042                    loading="lazy"
3043                    fetchpriority="low"
3044                />
3045                                                                            </div>
3046                <div class="c-teaser__content">
3047            <div class="c-teaser__labels">
3048                
3049<span class="c-label c-label--md c-label--underline c-label--uppercase"
3050    >
3051    Carriere</span>
3052                            </div>
3053            <h2>
3054                Jens Glerum van Creatormate is de VIA Rookie of the Year</h2>
3055                                                <p>VIA zet jong talent in de schijnwerpers dat nu al impact maakt op de marketing- en communicatie-industrie.</p>
3056                                    </div>
3057    </a>
3058</article>
3059            </div>
3060                                <div class="col col--span-12">
3061                
3062    
3063    
3064    
3065<article
3066    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
3067    <a href="/media/media/house-of-tickets-begint-mediabureau-house-of-media"
3068              data-article-id="03a9fdf2-c354-4637-9084-35eaa96e876d"       class="js-article-track c-teaser__inner">
3069                    <div class="c-teaser__image">
3070                <img
3071                    src="https://static.adformatie.nl/cropped/31ad08e3-980a-584d-90d9-afd3b2131a6b/article/21/b4/21b4c74d-a736-4634-b745-c0e4574244ab/opening_image/opening_image_teaser_md/House%20of%20media%20buitenreclame%20Plopsa.png.jpg"
3072                    alt="House of Tickets begint mediabureau House of Media"
3073                    loading="lazy"
3074                    fetchpriority="low"
3075                />
3076                                    <div class="c-teaser__pro">
3077                            
3078<span class="c-pill c-pill--pro">
3079    <span class="c-pill__label">Premium</span>
3080</span>
3081                    </div>
3082                    <div class="c-teaser__pro c-teaser__pro--small">
3083                        
3084<span class="c-pill c-pill--pro">
3085    <span class="c-pill__label"></span>
3086</span>
3087                    </div>
3088                                                                            </div>
3089                <div class="c-teaser__content">
3090            <div class="c-teaser__labels">
3091                
3092<span class="c-label c-label--md c-label--underline c-label--uppercase"
3093    >
3094    Media</span>
3095                            </div>
3096            <h2>
3097                House of Tickets begint mediabureau House of Media</h2>
3098                                                <p>Het bureau wil inspelen op stijgende mediakosten en de toenemende druk om meer rendement uit marketingbudgetten te halen.</p>
3099                                    </div>
3100    </a>
3101</article>
3102            </div>
3103                                <div class="col col--span-12">
3104                
3105    
3106    
3107    
3108<article
3109    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-marketing">
3110    <a href="/marketing/merkstrategie/videoland-tonys-streamen-met-popcorn-chocolade"
3111              data-article-id="2cb6ffd6-b021-4ffa-87bd-285b747b9aff"       class="js-article-track c-teaser__inner">
3112                    <div class="c-teaser__image">
3113                <img
3114                    src="https://static.adformatie.nl/cropped/9f5a3d44-cb79-5a8f-85d1-447410a580c5/article/07/
3114d8/07d85d7b-aebe-45ad-958d-c52d71ada2bc/opening_image/opening_image_teaser_md/Videoland%20x%20Tony%27s_Popcorn.jpg"
3115                    alt="Videoland + Tony’s = streamen met popcorn-chocolade"
3116                    loading="lazy"
3117                    fetchpriority="low"
3118                />
3119                                    <div class="c-teaser__pro">
3120                            
3121<span class="c-pill c-pill--pro">
3122    <span class="c-pill__label">Premium</span>
3123</span>
3124                    </div>
3125                    <div class="c-teaser__pro c-teaser__pro--small">
3126                        
3127<span class="c-pill c-pill--pro">
3128    <span class="c-pill__label"></span>
3129</span>
3130                    </div>
3131                                                                            </div>
3132                <div class="c-teaser__content">
3133            <div class="c-teaser__labels">
3134                
3135<span class="c-label c-label--md c-label--underline c-label--uppercase"
3136    >
3137    Merkstrategie</span>
3138                            </div>
3139            <h2>
3140                Videoland + Tony’s = streamen met popcorn-chocolade</h2>
3141                                                <p>Tony’s Chocolonely en Videoland brengen een melkchocoladereep met crunchy popcorn uit, inclusief winactie voor een jaarabonnement.</p>
3142                                    </div>
3143    </a>
3144</article>
3145            </div>
3146                                <div class="col col--span-12">
3147                
3148    
3149    
3150    
3151<article
3152    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-marketing">
3153    <a href="/marketing/campagnes/visit-sweden-start-reisbureau-voor-introverte-reizigers"
3154              data-article-id="81340450-773c-401c-8ffe-b6917d3bcbf3"       class="js-article-track c-teaser__inner">
3155                    <div class="c-teaser__image">
3156                <img
3157                    src="https://static.adformatie.nl/cropped/c09f2830-7fff-5281-a7fc-03a12d158b32/article/aa/2d/aa2d9549-6bff-4d3f-b04e-c7440819d812/opening_image/opening_image_teaser_md/The%20Introvert%20Travel%20Agency_hero%2016x9.jpg"
3158                    alt="Visit Sweden start reisbureau voor reizigers die &#039;hallo&#039; al een intensief gesprek vinden"
3159                    loading="lazy"
3160                    fetchpriority="low"
3161                />
3162                                    <div class="c-teaser__pro">
3163                            
3164<span class="c-pill c-pill--pro">
3165    <span class="c-pill__label">Premium</span>
3166</span>
3167                    </div>
3168                    <div class="c-teaser__pro c-teaser__pro--small">
3169                        
3170<span class="c-pill c-pill--pro">
3171    <span class="c-pill__label"></span>
3172</span>
3173                    </div>
3174                                                                            </div>
3175                <div class="c-teaser__content">
3176            <div class="c-teaser__labels">
3177                
3178<span class="c-label c-label--md c-label--underline c-label--uppercase"
3179    >
3180    Campagnes</span>
3181                            </div>
3182            <h2>
3183                Visit Sweden start reisbureau voor reizigers die &#039;hallo&#039; al een intensief gesprek vinden</h2>
3184                                                <p>Drukte, lawaai en beperkte persoonlijke ruimte grootste bronnen van reisstress? Niet in Zweden!</p>
3185                                    </div>
3186    </a>
3187</article>
3188            </div>
3189                                <div class="col col--span-12">
3190                
3191    
3192    
3193    
3194<article
3195    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-media">
3196    <a href="/media/carriere/aidem-agency-breidt-mt-uit-met-niki-neuray-en-nils-heilmann"
3197              data-article-id="f8cc0b1d-ab9d-4c04-9204-26202cc6c191"       class="js-article-track c-teaser__inner">
3198                    <div class="c-teaser__image">
3199                <img
3200                    src="https://static.adformatie.nl/cropped/e125ea73-92ff-51fc-8a53-e20a3d0d19cd/article/9c/23/9c23c2d4-0513-48c7-aa6c-242f71c4af89/opening_image/opening_image_teaser_md/aidem%20agency.jpg"
3201                    alt="Aidem agency breidt MT uit met Niki Neuray en Nils Heilmann"
3202                    loading="lazy"
3203                    fetchpriority="low"
3204                />
3205                                                                            </div>
3206                <div class="c-teaser__content">
3207            <div class="c-teaser__labels">
3208                
3209<span class="c-label c-label--md c-label--underline c-label--uppercase"
3210    >
3211    Carriere</span>
3212                            </div>
3213            <h2>
3214                Aidem agency breidt MT uit met Niki Neuray en Nils Heilmann</h2>
3215                                                <p>Het TikTok-first-bureau telt nu ongeveer 40 medewerkers.</p>
3216                                    </div>
3217    </a>
3218</article>
3219            </div>
3220                                <div class="col col--span-12">
3221                
3222    
3223    
3224    
3225<article
3226    class="c-teaser c-teaser--xl c-teaser--row c-teaser--bottom-border c-teaser--image c-teaser--full-width c-teaser--theme-creatie">
3227    <a href="/creatie/bureaus/voordragen-cannes-juryleden-kan-tot-donderdag"
3228              data-article-id="2e17eb8d-f688-4ee7-82ff-73840bde7fa4"       class="js-article-track c-teaser__inner">
3229                    <div class="c-teaser__image">
3230                <img
3231                    src="https://static.adformatie.nl/cropped/266c93a3-e18e-5f1a-a286-88179bf9fd27/article/58/64/5864a5e4-4494-44f1-b48e-1ca5b1d2cf1b/opening_image/opening_image_teaser_md/cannes26baard.jpg"
3232                    alt="Voordragen Cannes-juryleden kan tot donderdag"
3233                    loading="lazy"
3234                    fetchpriority="low"
3235                />
3236                                                                            </div>
3237                <div class="c-teaser__content">
3238            <div class="c-teaser__labels">
3239                
3240<span class="c-label c-label--md c-label--underline c-label--uppercase"
3241    >
3242    Bureaus</span>
3243                            </div>
3244            <h2>
3245                Voordragen Cannes-juryleden kan tot donderdag</h2>
3246                                                <p>Orange Lions roept de Nederlandse industrie op kandidaten voor de Cannes Lions-jury&#039;s van 2027 voor te dragen.</p>
3247                                    </div>
3248    </a>
3249</article>
3250            </div>
3251                        </div>
3252
3253    <div class="row">
3254        <div class="col py-4 px-5">
3255            <a href="/artikelen" class="c-button c-button--primary c-button--go l-margin-0-auto"><span class="c-button__text">Meer artikelen</span></a>
3256        </div>
3257    </div>
3258        </main>
3259        
3260                                    <footer class="b-site-footer">
3261    <div class="b-site-footer__top">
3262        <div class="row">
3263            <div class="col col--span-6 col--lg-span-3 mb-6 mb-lg-0">
3264                <div class="c-link-list">
3265                    <h2 class="c-link-list__heading">Meer Adformatie</h2>
3266                    <ul>
3267                                                    <li class="c-link-list__item">
3268                                <a href="https://www.adformatie.nl/partnerbijdragen" title="Van onze Partners">Partners</a>
3269                            </li>
3270                                                    <li class="c-link-list__item">
3271                                <a href="https://www.adformatie.nl/events" title="Events">Events</a>
3272                            </li>
3273                                                    <li class="c-link-list__item">
3274                                <a href="https://www.adformatie.nl/vacatures" title="Vacatures">Vacatures</a>
3275                            </li>
3276                                                    <li class="c-link-list__item">
3277                                <a href="https://www.adformatie.nl/whitepapers" title="Download onze whitepapers">Whitepapers</a>
3278                            </li>
3279                                                    <li class="c-link-list__item">
3280                                <a href="https://mijn.adformatie.nl/newsletters/subscribe" title="Inschrijven voor de nieuwsbrief van Adformatie">Nieuwsbrief</a>
3281                            </li>
3282                                                    <li class="c-link-list__item">
3283                                <a href="https://academy.adformatie.nl/" title="Adformatie Academy">Adformatie Academy</a>
3284                            </li>
3285                                                    <li class="c-link-list__item">
3286                                <a href="https://www.adformatie.nl/magazine-archief/" title="Het volledige magazine archief van Adformatie, Tijdschrift voor Marketing en Communicatie">Volledig Magazine Archief</a>
3287                            </li>
3288                                            </ul>
3289                </div>
3290            </div>
3291            <div class="col col--span-6 col--lg-span-3 mb-6 mb-lg-0">
3292                <div class="c-link-list">
3293                    <h2 class="c-link-list__heading">Service &amp; Contact</h2>
3294                    <ul>
3295                                                    <li class="c-link-list__item">
3296                                <a
3297                                    href="https://www.adformatie.nl/contact"
3298                                    aria-label="Contact"
3299                                    title="Contact"
3300                                >
3301                                    Contact
3302                                </a>
3303                            </li>
3304                                                    <li class="c-link-list__item">
3305                                <a
3306                                    href="https://mijn.adformatie.nl/signup"
3307                                    aria-label="Abonneren"
3308                                    title="Abonneren"
3309                                >
3310                                    Abonneren
3311                                </a>
3312                            </li>
3313                                                    <li class="c-link-list__item">
3314                                <a
3315                                    href="https://www.adformatie.nl/adformatie-teamabonnementen"
3316                                    aria-label="Een Adformatie teamabonnement: het geheim achter succesvolle organisaties"
3317                                    title="Een Adformatie teamabonnement: het geheim achter succesvolle organisaties"
3318                                >
3319                                    Teamabonnementen
3320                                </a>
3321                            </li>
3322                                                    <li class="c-link-list__item">
3323                                <a
3324                                    href="https://www.adformatie.nl/adverteren"
3325                                    aria-label="Adverteren"
3326                                    title="Adverteren"
3327                                >
3328                                    Adverteren
3329                                </a>
3330                            </li>
3331                                                    <li class="c-link-list__item">
3332                                <a
3333                                    href="https://www.adformatie.nl/faq"
3334                                    aria-label="Antwoord op veelgestelde vragen"
3335                                    title="Antwoord op veelgestelde vragen"
3336                                >
3337                                    Veelgestelde Vragen
3338                                </a>
3339                            </li>
3340                                                    <li class="c-link-list__item">
3341                                <a
3342                                    href="https://www.adformatie.nl/privacy-statement"
3343                                    aria-label="Privacy Statement"
3344                                    title="Privacy Statement"
3345                                >
3346                                    Privacy Statement
3347                                </a>
3348                            </li>
3349                                                    <li class="c-link-list__item">
3350                                <a
3351                                    href="https://www.adformatie.nl/cookie-statement"
3352                                    aria-label="Cookie Statement"
3353                                    title="Cookie Statement"
3354                                >
3355                                    Cookie Statement
3356                                </a>
3357                            </li>
3358                                                    <li class="c-link-list__item">
3359                                <a
3360                                    href="https://www.adformatie.nl/algemene-voorwaarden"
3361                                    aria-label="Algemene Voorwaarden"
3362                                    title="Algemene Voorwaarden"
3363                                >
3364                                    Algemene Voorwaarden
3365                                </a>
3366                            </li>
3367                                                    <li class="c-link-list__item">
3368                                <a
3369                                    href="https://www.adformatie.nl/app"
3370                                    aria-label="Onze app"
3371                                    title="Onze app"
3372                                >
3373                                    Onze app
3374                                </a>
3375                            </li>
3376                                                    <li class="c-link-list__item">
3377                                <a
3378                                    href="https://www.google.com/preferences/source?hl=nl&amp;q=adformatie.nl"
3379                                    aria-label="Maak Adformatie.nl je Google-favoriet"
3380                                    title="Maak Adformatie.nl je Google-favoriet"
3381                                >
3382                                    Maak Adformatie.nl je Google-favoriet
3383                                </a>
3384                            </li>
3385                                                <li class="c-link-list__item">
3386                            <button
3387                                onClick="UC_UI.showSecondLayer();"
3388                                aria-label="Privacyinstellingen"
3389                                title="Privacyinstellingen"
3390                            >
3391                                Privacyinstellingen
3392                            </button>
3393                        </li>
3394                    </ul>
3395                </div>
3396            </div>
3397            <div class="col col--span-12 col--lg-offset-3 col--lg-span-3">
3398                <div class="c-link-list c-link-list--mobile-app">
3399                    <h2 class="c-link-list__heading">Download de <span class="d-lg-none">Adformatie Nieuws App</span><span class="d-none d-lg-inline-block">app</span></h2>
3400                    <ul>
3401                        <li class="c-link-list__item">
3402                            <a
3403                                href="//apps.apple.com/nl/app/adformatie-nieuws-app/id6745590601"
3404                                target="_blank"
3405                            >
3406                                <img
3407                                    src="/assets/images/adformatie/button-download-appleappstore-white.63b8e5258efdfc3efb3034920f01c51b.svg"
3408                                    alt="Download Adformatie Nieuws App in de Apple App Store"
3409                                    title="Download Adformatie Nieuws App in de Apple App Store"
3410                                    class="b-site-footer__storebutton"
3411                                >
3412                            </a>
3413                        </li>
3414                        <li class="c-link-list__item">
3415                            <a
3416                                href="//play.google.com/store/apps/details?id=nl.adformatie.app"
3417                                target="_blank"
3418                            >
3419                                <img
3420                                    src="/assets/images/adformatie/button-download-googleplaystore-white.bc7096eacbdc780cb6f7322dff1d8acb.svg"
3421                                    alt="Download Adformatie Nieuws App in de Google Play Store"
3422                                    title="Download Adformatie Nieuws App in de Google Play Store"
3423                                    class="b-site-footer__storebutton"
3424                                >
3425                            </a>
3426
3427                        </li>
3428                    </ul>
3429                </div>
3430            </div>
3431        </div>
3432    </div>
3433    <div class="b-site-footer__bottom">
3434        <div class="row">
3435            <div class="b-site-footer__bottom-container">
3436                <img src="/assets/images/logos/adformatie--inverted.2f1863b8d9653cf066c77baf9c391377.svg" alt="Adformatie" class="b-site-footer__logo">
3437                <a href="https://www.sijthoffmedia.nl" target="_blank" class="b-site-footer__sm-logo">
3438                    <img src="/assets/images/logos/part-of-sijthoff.5102e0ecfedad3f28eeaf240866d7396.svg" alt="Part of Sijthoff">
3439                </a>
3440            </div>
3441        </div>
3442    </div>
3443</footer>
3444                                        
3444<script src="/assets/adformatie-scripts.b2a579975a6130b60b4d.js"></script>
3444
3445            </body>
3446</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.