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145                                  </clipPath>
146                                </defs>
147                              </svg>
148                            </a>
149                        </div>
150                            <nav class="header-body__buttons desktop" aria-label="Основная навигация">
151        <ul class="header-body__menu" id="menu-list">
152                                        <li class="header-body__menu-item">
153                	<div class="header-body__dropdown">
154                <a  class="header-body__button has-submenu js-submenu">
155                    <span class="header-body__button-title">Услуги</span>
156                                        <span class="header-body__button-icon" aria-hidden="true">
157                      <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
158                        <path d="M1.44836 4.08545L4.81665 7.33398L5.17739 7.33398L8.55078 4.08545" stroke="black" stroke-width="1.3"></path>
159                      </svg>
160                    </span>
161                                    </a>
162                                    <ul class="header-body__submenu" role="menu">
163
164			                    			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
165			                    						                    		<div class="header-body__flyout" data-flyout>
166				                        	<a href="/seo-prodvizhenie/" class="header-body__submenu-link header-body__submenu-link--button  has-submenu js-has-deep-submenu" type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
167						                              <span>Продвижение сайта</span>
168						                              <span class="header-body__submenu-chevron" aria-hidden="true">
169						                                <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none">
170						                                  <path d="M4.5 2.5L8 6L4.5 9.5" stroke="currentColor" stroke-width="1.4" stroke-linecap="round" stroke-linejoin="round"></path>
171						                                </svg>
172						                              </span>
173				                            </a>
174		                    						                        			                            <div class="header-body__submenu header-body__submenu--right menu__slide--wide">
175
176			                            <div class="submenu--right__column">			                                                <a href="/seo-prodvizhenie/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
177			                                                    SEO-продвижение			                                                </a>
178			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/generative-optimization/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
179			                                                    GEO-оптимизация			                                                </a>
180			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/seo-autsorsing/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
181			                                                    SEO-аутсорсинг			                                                </a>
182			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/poiskovyj-audit-sajta/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
183			                                                    SEO-аудит			                                                </a>
184			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/trafic/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
185			                                                    Продвижение по трафику			                                                </a>
186			                                            			                                     			                                     	</div><div class="submenu--right__column">
187		                                     				                                			                                                <a href="/seo-prodvizhenie/position/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
188			                                                    Продвижение по позициям			                                                </a>
189			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/lidi/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
190			                                                    Продвижение с оплатой за лиды			                                                </a>
191			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/google/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
192			                                                    Продвижение в Google			                                                </a>
193			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/prodvizhenie-yandex/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
194			                                                    Продвижение в Яндекс			                                                </a>
195			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/top-10/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
196			                                                    Продвижение в ТОП			                                                </a>
197			                                            			                                     			                                			                            </div>
198			                            </div>		                    				                    			</div>
199                    								                </li>
200			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
201			                    						                    		<div class="header-body__flyout" data-flyout>
202				                        	<a href="/orm/" class="header-body__submenu-link header-body__submenu-link--button  has-submenu js-has-deep-submenu" type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
203						                              <span>ORM</span>
204						                              <span class="header-body__submenu-chevron" aria-hidden="true">
205						                                <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none">
206						                                  <path d="M4.5 2.5L8 6L4.5 9.5" stroke="currentColor" stroke-width="1.4" stroke-linecap="round" stroke-linejoin="round"></path>
207						                                </svg>
208						                              </span>
209				                            </a>
210		                    						                        			                            <div class="header-body__submenu header-body__submenu--right menu__slide--wide">
211
212			                            <div class="submenu--right__column">			                                                <a href="/orm/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
213			                                                    Управление информационным фоном			                                                </a>
214			                                            			                                     			                                			                                                <a href="/orm/audit/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
215			                                                    Репутационный аудит			                                                </a>
216			                                            			                                     			                                     	</div><div class="submenu--right__column">
217		                                     				                                			                                                <a href="/orm/serm/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
218			                                                    SERM			                                                </a>
219			                                            			                                     			                                			                                                <a href="/orm/monitoring/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
220			                                                    Мониторинг упоминаний			                                                </a>
221			                                            			                                     			                                			                            </div>
222			                            </div>		                    				                    			</div>
223                    								                </li>
224			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
225			                    						                    		<div class="header-body__flyout" data-flyout>
226				                        	<a href="/context/" class="header-body__submenu-link header-body__submenu-link--button  has-submenu js-has-deep-submenu" type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
227						                              <span>Контекстная реклама</span>
228						                              <span class="header-body__submenu-chevron" aria-hidden="true">
229						                                <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none">
230						                                  <path d="M4.5 2.5L8 6L4.5 9.5" stroke="currentColor" stroke-width="1.4" stroke-linecap="round" stroke-linejoin="round"></path>
231						                                </svg>
232						                              </span>
233				                            </a>
234		                    						                        			                            <div class="header-body__submenu header-body__submenu--right menu__slide--wide">
235
236			                            <div class="submenu--right__column">			                                                <a href="https://www.ashmanov.com/context/audit-reklamnoj-kampanii/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
237			                                                    Аудит рекламной кампании			                                                </a>
238			                                            			                                     			                                			                                                <a href="/context/yandex-direct/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
239			                                                    Яндекс.Директ			                                                </a>
240			                                            			                                     			                                     	</div><div class="submenu--right__column">
241		                                     				                                			                                                <a href="/context/kpi/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
242			                                                    Реклама с оплатой по KPI			                                                </a>
243			                                            			                                     			                                			                                                <a href="https://www.ashmanov.com/context/vk-ads/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
244			                                                    Реклама VK ADS			                                                </a>
245			                                            			                                     			                                			                            </div>
246			                            </div>		                    				                    			</div>
247                    								                </li>
248			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
249			                    						                    		<div class="header-body__flyout" data-flyout>
250				                        	<a  class="header-body__submenu-link header-body__submenu-link--button  has-submenu js-has-deep-submenu" type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
251						                              <span>Отрасли</span>
252						                              <span class="header-body__submenu-chevron" aria-hidden="true">
253						                                <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none">
254						                                  <path d="M4.5 2.5L8 6L4.5 9.5" stroke="currentColor" stroke-width="1.4" stroke-linecap="round" stroke-linejoin="round"></path>
255						                                </svg>
256						                              </span>
257				                            </a>
258		                    						                        			                            <div class="header-body__submenu header-body__submenu--right menu__slide--wide">
259
260			                            <div class="submenu--right__column">			                                                <a href="https://www.ashmanov.com/seo-prodvizhenie/prodvizhenie-internet-magazina/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
261			                                                    Интернет-магазины			                                                </a>
262			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/poiskovyy-marketing-b2b/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
263			                                                    B2B-сайты			                                                </a>
264			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/prodvizhenie-avtomobilnyh-sajtov/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
265			                                                    Автомобильные сайты			                                                </a>
266			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/prodvizhenie-sajtov-nedvizhimosti/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
267			                                                    Сайты недвижимости			                                                </a>
268			                                            			                                     			                                     	</div><div class="submenu--right__column">
269		                                     				                                			                                                <a href="/seo-prodvizhenie/prodvizhenie-sajta-stroitelnoj-kompanii/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
270			                                                    Строительные сайты			                                                </a>
271			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/fin-uslugi-i-banki/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
272			                                                    Финансовые сайты			                                                </a>
273			                                            			                                     			                                			                                                <a href="/seo-prodvizhenie/prodvizhenie-medicinskih-saitov/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
274			                                                    Медицина и здоровье			                                                </a>
275			                                            			                                     			                                			                            </div>
276			                            </div>		                    				                    			</div>
277                    								                </li>
278			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
279			                    						                    		<div class="header-body__flyout" data-flyout>
280				                        	<a href="/copywriting/" class="header-body__submenu-link header-body__submenu-link--button  has-submenu js-has-deep-submenu" type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
281						                              <span>Контент-маркетинг</span>
282						                              <span class="header-body__submenu-chevron" aria-hidden="true">
283						                                <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none">
284						                                  <path d="M4.5 2.5L8 6L4.5 9.5" stroke="currentColor" stroke-width="1.4" stroke-linecap="round" stroke-linejoin="round"></path>
285						                                </svg>
286						                              </span>
287				                            </a>
288		                    						                        			                            <div class="header-body__submenu header-body__submenu--right menu__slide--wide">
289
290			                            <div class="submenu--right__column">			                                                <a href="https://www.ashmanov.com/seo-prodvizhenie/prodvizhenie-informacionnogo-sajta/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
291			                                                    Бренд-медиа			                                                </a>
292			                                            			                                     			                                			                                                <a href="/copywriting/napolnenie-kontentom/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
293			                                                    Внутреннее наполнение контентом			                                                </a>
294			                                            			                                     			                                     	</div><div class="submenu--right__column">
295		                                     				                                			                                                <a href="/seo-prodvizhenie/kontent-building/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
296			                                                    Внешний контент-билдинг			                                                </a>
297			                                            			                                     			                                			                            </div>
298			                            </div>		                    				                    			</div>
299                    								                </li>
300			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
301			                    						                    		<div class="header-body__flyout" data-flyout>
302				                        	<a href="/web-analytics/" class="header-body__submenu-link header-body__submenu-link--button  has-submenu js-has-deep-submenu" type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
303						                              <span>Аналитика</span>
304						                              <span class="header-body__submenu-chevron" aria-hidden="true">
305						                                <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none">
306						                                  <path d="M4.5 2.5L8 6L4.5 9.5" stroke="currentColor" stroke-width="1.4" stroke-linecap="round" stroke-linejoin="round"></path>
307						                                </svg>
308						                              </span>
309				                            </a>
310		                    						                        			                            <div class="header-body__submenu header-body__submenu--right menu__slide--wide">
311
312			                            <div class="submenu--right__column">			                                                <a href="/usability/mobile/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
313			                                                    UX мобильного приложения			                                                </a>
314			                                            			                                     			                                			                                                <a href="/usability/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
315			                                                    Юзабилити			                                                </a>
316			                                            			                                     			                                     	</div><div class="submenu--right__column">
317		                                     				                                			                                                <a href="/usability/internet-magazine/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
318			                                                    Повышение конверсии магазина			                                                </a>
319			                                            			                                     			                                			                            </div>
320			                            </div>		                    				                    			</div>
321                    								                </li>
322			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
323			                    					                        	<a href="/service/" class="header-body__submenu-link header-body__submenu-link--button  all-services" type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
324					                              <span>Все услуги</span>
325			                              </a>
326	                    							                        		                    						                </li>
327			                        
328                    </ul>            </div>
329                </li>                <li class="header-body__menu-item">
330                	<div class="header-body__dropdown">
331                <a href="https://www.ashmanov.com/education/geo/" class="header-body__button">
332                    <span class="header-body__button-title">Академия GEO</span>
333                                    </a>
334                            </div>
335                </li>                <li class="header-body__menu-item">
336                	<div class="header-body__dropdown">
337                <a href="/education/" class="header-body__button has-submenu js-submenu is-active">
338                    <span class="header-body__button-title">Образование</span>
339                                        <span class="header-body__button-icon" aria-hidden="true">
340                      <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
341                        <path d="M1.44836 4.08545L4.81665 7.33398L5.17739 7.33398L8.55078 4.08545" stroke="black" stroke-width="1.3"></path>
342                      </svg>
343                    </span>
344                                    </a>
345                                    <ul class="header-body__submenu" role="menu">
346
347			                    			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
348			                    						                    		<div class="header-body__flyout" data-flyout>
349				                        	<a  class="header-body__submenu-link header-body__submenu-link--button  has-submenu js-has-deep-submenu" type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
350						                              <span>Мероприятия</span>
351						                              <span class="header-body__submenu-chevron" aria-hidden="true">
352						                                <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none">
353						                                  <path d="M4.5 2.5L8 6L4.5 9.5" stroke="currentColor" stroke-width="1.4" stroke-linecap="round" stroke-linejoin="round"></path>
354						                                </svg>
355						                              </span>
356				                            </a>
357		                    						                        			                            <div class="header-body__submenu header-body__submenu--right menu__slide--wide">
358
359			                            <div class="submenu--right__column">			                                                <a target="_blank" href="https://2026.optimization.ru/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
360			                                                    Оптимизация 2026			                                                </a>
361			                                            			                                     			                                			                                                <a target="_blank" href="https://club.optimization.ru/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
362			                                                    SEO-клуб			                                                </a>
363			                                            			                                     			                                			                                                <a href="https://club.optimization.ru/etarget_2025"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
364			                                                    Оптимизация.GEO			                                                </a>
365			                                            			                                     			                                     	</div><div class="submenu--right__column">
366		                                     				                                			                                                <a target="_blank" href="https://club.optimization.ru/re-club/"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
367			                                                    RE:club			                                                </a>
368			                                            			                                     			                                			                                                <a target="_blank" href="https://club.optimization.ru/opti_ecom_2026"			                                                   class="submenu--right__column-item  menu__sub-item-deep--medium">
369			                                                    Оптимизация.Е-ком			                                                </a>
370			                                            			                                     			                                			                            </div>
371			                            </div>		                    				                    			</div>
372                    								                </li>
373			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
374			                    					                        	<a href="/education/book/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
375					                              <span>Книга</span>
376			                              </a>
377	                    							                        		                    						                </li>
378			                        
379                    </ul>            </div>
380                </li>                <li class="header-body__menu-item">
381                	<div class="header-body__dropdown">
382                <a  class="header-body__button has-submenu js-submenu">
383                    <span class="header-body__button-title">Сервисы</span>
384                                        <span class="header-body__button-icon" aria-hidden="true">
385                      <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
386                        <path d="M1.44836 4.08545L4.81665 7.33398L5.17739 7.33398L8.55078 4.08545" stroke="black" stroke-width="1.3"></path>
387                      </svg>
388                    </span>
389                                    </a>
390                                    <ul class="header-body__submenu" role="menu">
391
392			                    			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
393			                    					                        	<a href="/tech-i-services/seorate/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
394					                              <span>SeoRate</span>
395			                              </a>
396	                    							                        		                    						                </li>
397			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
398			                    					                        	<a href="/tech-i-services/lab/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
399					                              <span>Лаборатория поисковой аналитики</span>
400			                              </a>
401	                    							                        		                    						                </li>
402			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
403			                    					                        	<a href="/tech-i-services/kribrum/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
404					                              <span>Крибрум</span>
405			                              </a>
406	                    							                        		                    						                </li>
407			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
408			                    					                        	<a href="/tech-i-services/turgenev/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
409					                              <span>Тургенев</span>
410			                              </a>
411	                    							                        		                    						                </li>
412			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
413			                    					                        	<a href="/rating/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
414					                              <span>Рейтинги</span>
415			                              </a>
416	                    							                        		                    						                </li>
417			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
418			                    					                        	<a href="https://www.ashmanov.com/education/articles/researches/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
419					                              <span>Исследования</span>
420			                              </a>
421	                    							                        		                    						                </li>
422			                        
423                    </ul>            </div>
424                </li>                <li class="header-body__menu-item">
425                	<div class="header-body__dropdown">
426                <a href="/case/" class="header-body__button">
427                    <span class="header-body__button-title">Кейсы</span>
428                                    </a>
429                            </div>
430                </li>                <li class="header-body__menu-item">
431                	<div class="header-body__dropdown">
432                <a href="/education/articles/" class="header-body__button">
433                    <span class="header-body__button-title">Блог</span>
434                                    </a>
435                            </div>
436                </li>                <li class="header-body__menu-item">
437                	<div class="header-body__dropdown">
438                <a href="/company/" class="header-body__button has-submenu js-submenu">
439                    <span class="header-body__button-title">Компания</span>
440                                        <span class="header-body__button-icon" aria-hidden="true">
441                      <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
442                        <path d="M1.44836 4.08545L4.81665 7.33398L5.17739 7.33398L8.55078 4.08545" stroke="black" stroke-width="1.3"></path>
443                      </svg>
444                    </span>
445                                    </a>
446                                    <ul class="header-body__submenu" role="menu">
447
448			                    			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
449			                    					                        	<a href="/action/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
450					                              <span>Акции</span>
451			                              </a>
452	                    							                        		                    						                </li>
453			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
454			                    					                        	<a href="/contacts/msk/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
455					                              <span>Контакты</span>
456			                              </a>
457	                    							                        		                    						                </li>
458			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
459			                    					                        	<a href="/company/partners/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
460					                              <span>Партнеры</span>
461			                              </a>
462	                    							                        		                    						                </li>
463			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
464			                    					                        	<a href="/company/team/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
465					                              <span>Команда</span>
466			                              </a>
467	                    							                        		                    						                </li>
468			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
469			                    					                        	<a href="/company/values/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
470					                              <span>Ценности</span>
471			                              </a>
472	                    							                        		                    						                </li>
473			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
474			                    					                        	<a href="/company/reviews/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
475					                              <span>Отзывы клиентов</span>
476			                              </a>
477	                    							                        		                    						                </li>
478			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
479			                    					                        	<a href="/company/vacancy/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
480					                              <span>Работа у&nbsp;нас</span>
481			                              </a>
482	                    							                        		                    						                </li>
483			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
484			                    					                        	<a href="/nagrady/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
485					                              <span>Награды</span>
486			                              </a>
487	                    							                        		                    						                </li>
488			                        			                    	<li class="header-body__submenu-item header-body__submenu-item--has-menu" role="none">
489			                    					                        	<a href="/garantii/" class="header-body__submenu-link header-body__submenu-link--button " type="button" aria-haspopup="menu" role="menuitem" data-flyout-trigger="">
490					                              <span>Гарантии</span>
491			                              </a>
492	                    							                        		                    						                </li>
493			                        
494                    </ul>            </div>
495                </li>                    </ul>
496    </nav>
497                        <div class="header-body__vertical-line desktop"></div>
498                        <div class="header-body__cta">
499                          <a href="#feedback-form" class="button-text button-text_variant_primary button-text_color_black button-text_weight_700 desktop">
500                            <span class="button-text__text">Обсудить проект</span>
501                          </a>
502                          <a href="#feedback-form" class="button-text button-text_variant_primary button-text_color_black button-text_weight_700 devices">
503                            <span class="button-text__text">Обсудить проект</span>
504                          </a>
505                        </div>
506                        <button class="button-header button-header_menu header-body__button devices" data-header="button" data-target="menu-mob">
507                            <span class="button-header__top desktop">
508                              <span class="button-header__title">title</span>
509                            </span>
510                            <span class="button-header__icon">
511                                <span class="button-header__icon-inner">
512                                    <svg width="24" height="24" viewBox="0 0 24 24" fill="none">
513                                        <rect y="3" width="24" height="2" fill="black"></rect>
514                                        <rect y="11" width="24" height="2" fill="black"></rect>
515                                        <rect y="19" width="24" height="2" fill="black"></rect>
516                                    </svg>
517                                </span>
518                            </span>
519                        </button>
520                    </div>
521                </div>
522                    <div class="header-panel header-panel__menu-mob header-panel_slide-right devices" data-header-panel="menu-mob" data-panel-animation="slide-right">
523
524        <div class="mobile-menu" data-catalog-menu id="test-menu">
525               <div class="mobile-menu__content">
526                  <div class="accordion-container accordion-container_title-large" data-accordion-container data-multiple="false" id="nested-accordion-container-1">
527                                                                            
528                   
529                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1">
530                                  <h3 class="accordion__header">
531                                    <button data-accordion-button type="button" class="accordion__trigger">
532                                      <span class="accordion__icon">
533                                        <span class="accordion__icon-header">
534                                              <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
535                                                <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
536                                              </svg>
537                                            </span>
538                                      </span>
539                                      <span class="accordion__title">Услуги</span>
540                                    </button>
541                                  </h3>
542                                  <div class="accordion__content">
543                                    <div class="accordion__content-inner">
544                                       <div class="accordion-container accordion-container_title-large" data-accordion-container data-multiple="false">
545                                                                                                    
546                                                                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1-1">
547                                                              <h3 class="accordion__header">
548                                                                <button data-accordion-button type="button" class="accordion__trigger">
549                                                                  <span class="accordion__icon">
550                                                                    <span class="accordion__icon-header">
551                                                                          <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
552                                                                            <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
553                                                                          </svg>
554                                                                        </span>
555                                                                  </span>
556                                                                  <span class="accordion__title">Продвижение сайта</span>
557                                                                </button>
558                                                              </h3>
559           
560                                                                                                                                                                    <div class="accordion__content">
561                                                            <div class="accordion__content-inner">
562
563                                                                <div class="mobile-menu__accordion-links">                                                                                    <a href="/seo-prodvizhenie/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
564                                                                                        SEO-продвижение                                                                                    </a>
565                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/generative-optimization/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
566                                                                                        GEO-оптимизация                                                                                    </a>
567                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/seo-autsorsing/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
568                                                                                        SEO-аутсорсинг                                                                                    </a>
569                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/poiskovyj-audit-sajta/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
570                                                                                        SEO-аудит                                                                                    </a>
571                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/trafic/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
572                                                                                        Продвижение по трафику                                                                                    </a>
573                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/position/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
574                                                                                        Продвижение по позициям                                                                                    </a>
575                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/lidi/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
576                                                                                        Продвижение с оплатой за лиды                                                                                    </a>
577                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/google/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
578                                                                                        Продвижение в Google                                                                                    </a>
579                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/prodvizhenie-yandex/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
580                                                                                        Продвижение в Яндекс                                                                                    </a>
581                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/top-10/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
582                                                                                        Продвижение в ТОП                                                                                    </a>
583                                                                                                                                                                                                                    </div>
584                                                            </div>
585                                                        </div>                                                                                                            </div>
586                                                                                                  
587                                                                                                        
588                                                                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1-1">
589                                                              <h3 class="accordion__header">
590                                                                <button data-accordion-button type="button" class="accordion__trigger">
591                                                                  <sp
591an class="accordion__icon">
592                                                                    <span class="accordion__icon-header">
593                                                                          <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
594                                                                            <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
595                                                                          </svg>
596                                                                        </span>
597                                                                  </span>
598                                                                  <span class="accordion__title">ORM</span>
599                                                                </button>
600                                                              </h3>
601           
602                                                                                                                                                                    <div class="accordion__content">
603                                                            <div class="accordion__content-inner">
604
605                                                                <div class="mobile-menu__accordion-links">                                                                                    <a href="/orm/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
606                                                                                        Управление информационным фоном                                                                                    </a>
607                                                                                                                                                                                                                                        <a href="/orm/audit/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
608                                                                                        Репутационный аудит                                                                                    </a>
609                                                                                                                                                                                                                                        <a href="/orm/serm/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
610                                                                                        SERM                                                                                    </a>
611                                                                                                                                                                                                                                        <a href="/orm/monitoring/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
612                                                                                        Мониторинг упоминаний                                                                                    </a>
613                                                                                                                                                                                                                    </div>
614                                                            </div>
615                                                        </div>                                                                                                            </div>
616                                                                                                  
617                                                                                                        
618                                                                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1-1">
619                                                              <h3 class="accordion__header">
620                                                                <button data-accordion-button type="button" class="accordion__trigger">
621                                                                  <sp
621an class="accordion__icon">
622                                                                    <span class="accordion__icon-header">
623                                                                          <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
624                                                                            <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
625                                                                          </svg>
626                                                                        </span>
627                                                                  </span>
628                                                                  <span class="accordion__title">Контекстная реклама</span>
629                                                                </button>
630                                                              </h3>
631           
632                                                                                                                                                                    <div class="accordion__content">
633                                                            <div class="accordion__content-inner">
634
635                                                                <div class="mobile-menu__accordion-links">                                                                                    <a href="https://www.ashmanov.com/context/audit-reklamnoj-kampanii/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
636                                                                                        Аудит рекламной кампании                                                                                    </a>
637                                                                                                                                                                                                                                        <a href="/context/yandex-direct/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
638                                                                                        Яндекс.Директ                                                                                    </a>
639                                                                                                                                                                                                                                        <a href="/context/kpi/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
640                                                                                        Реклама с оплатой по KPI                                                                                    </a>
641                                                                                                                                                                                                                                        <a href="https://www.ashmanov.com/context/vk-ads/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
642                                                                                        Реклама VK ADS                                                                                    </a>
643                                                                                                                                                                                                                    </div>
644                                                            </div>
645                                                        </div>                                                                                                            </div>
646                                                                                                  
647                                                                                                        
648                                                                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1-1">
649                                                              <h3 class="accordion__header">
650                                                                <button data-accordion-button type="button" class="accordion__trigger">
651                                                                  <sp
651an class="accordion__icon">
652                                                                    <span class="accordion__icon-header">
653                                                                          <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
654                                                                            <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
655                                                                          </svg>
656                                                                        </span>
657                                                                  </span>
658                                                                  <span class="accordion__title">Отрасли</span>
659                                                                </button>
660                                                              </h3>
661           
662                                                                                                                                                                    <div class="accordion__content">
663                                                            <div class="accordion__content-inner">
664
665                                                                <div class="mobile-menu__accordion-links">                                                                                    <a href="https://www.ashmanov.com/seo-prodvizhenie/prodvizhenie-internet-magazina/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
666                                                                                        Интернет-магазины                                                                                    </a>
667                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/poiskovyy-marketing-b2b/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
668                                                                                        B2B-сайты                                                                                    </a>
669                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/prodvizhenie-avtomobilnyh-sajtov/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
670                                                                                        Автомобильные сайты                                                                                    </a>
671                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/prodvizhenie-sajtov-nedvizhimosti/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
672                                                                                        Сайты недвижимости                                                                                    </a>
673                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/prodvizhenie-sajta-stroitelnoj-kompanii/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
674                                                                                        Строительные сайты                                                                                    </a>
675                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/fin-uslugi-i-banki/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
676                                                                                        Финансовые сайты                                                                                    </a>
677                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/prodvizhenie-medicinskih-saitov/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
678                                                                                        Медицина и здоровье                                                                                    </a>
679                                                                                                                                                                                                                    </div>
680                                                            </div>
681                                                        </div>                                                                                                            </div>
682                                                                                                  
683                                                                                                        
684                                                                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1-1">
685                                                              <h3 class="accordion__header">
686                                                                <button data-accordion-button type="button" class="accordion__trigger">
687                                                                  <sp
687an class="accordion__icon">
688                                                                    <span class="accordion__icon-header">
689                                                                          <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
690                                                                            <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
691                                                                          </svg>
692                                                                        </span>
693                                                                  </span>
694                                                                  <span class="accordion__title">Контент-маркетинг</span>
695                                                                </button>
696                                                              </h3>
697           
698                                                                                                                                                                    <div class="accordion__content">
699                                                            <div class="accordion__content-inner">
700
701                                                                <div class="mobile-menu__accordion-links">                                                                                    <a href="https://www.ashmanov.com/seo-prodvizhenie/prodvizhenie-informacionnogo-sajta/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
702                                                                                        Бренд-медиа                                                                                    </a>
703                                                                                                                                                                                                                                        <a href="/copywriting/napolnenie-kontentom/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
704                                                                                        Внутреннее наполнение контентом                                                                                    </a>
705                                                                                                                                                                                                                                        <a href="/seo-prodvizhenie/kontent-building/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
706                                                                                        Внешний контент-билдинг                                                                                    </a>
707                                                                                                                                                                                                                    </div>
708                                                            </div>
709                                                        </div>                                                                                                            </div>
710                                                                                                  
711                                                                                                        
712                                                                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1-1">
713                                                              <h3 class="accordion__header">
714                                                                <button data-accordion-button type="button" class="accordion__trigger">
715                                                                  <sp
715an class="accordion__icon">
716                                                                    <span class="accordion__icon-header">
717                                                                          <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
718                                                                            <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
719                                                                          </svg>
720                                                                        </span>
721                                                                  </span>
722                                                                  <span class="accordion__title">Аналитика</span>
723                                                                </button>
724                                                              </h3>
725           
726                                                                                                                                                                    <div class="accordion__content">
727                                                            <div class="accordion__content-inner">
728
729                                                                <div class="mobile-menu__accordion-links">                                                                                    <a href="/usability/mobile/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
730                                                                                        UX мобильного приложения                                                                                    </a>
731                                                                                                                                                                                                                                        <a href="/usability/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
732                                                                                        Юзабилити                                                                                    </a>
733                                                                                                                                                                                                                                        <a href="/usability/internet-magazine/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
734                                                                                        Повышение конверсии магазина                                                                                    </a>
735                                                                                                                                                                                                                    </div>
736                                                            </div>
737                                                        </div>                                                                                                            </div>
738                                                                                                  
739                                                                                                        
740                                                                                                                    <a href="/service/" class="mobile-menu__accordion-link">Все услуги</a>
741                                                                                                                                                                                                              
742                                                                                                </div>
743                                        </div>
744                                    </div>
745                                </div>
746                                                            
747                   
748                                                                    <a href="https://www.ashmanov.com/education/geo/" class="mobile-menu__content-link">Академия GEO</a>
749                                                            
750                   
751                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1">
752                                  <h3 class="accordion__header">
753                                    <button data-accordion-button type="button" class="accordion__trigger">
754                                      <span class="accordion__icon">
755                                        <span class="accordion__icon-header">
756                                              <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
757                                                <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
758                                              </svg>
759                                            </span>
760                                      </span>
761                                      <span class="accordion__title">Образование</span>
762                                    </button>
763                                  </h3>
764                                  <div class="accordion__content">
765                                    <div class="accordion__content-inner">
766                                       <div class="accordion-container accordion-container_title-large" data-accordion-container data-multiple="false">
767                                                                                                    
768                                                                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1-1">
769                                                              <h3 class="accordion__header">
770                                                                <button data-accordion-button type="button" class="accordion__trigger">
771                                                                  <span class="accordion__icon">
772                                                                    <span class="accordion__icon-header">
773                                                                          <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
774                                                                            <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
775                                                                          </svg>
776                                                                        </span>
777                                                                  </span>
778                                                                  <span class="accordion__title">Мероприятия</span>
779                                                                </button>
780                                                              </h3>
781           
782                                                                                                                                                                    <div class="accordion__content">
783                                                            <div class="accordion__content-inner">
784
785                                                                <div class="mobile-menu__accordion-links">                                                                                    <a target="_blank" href="https://2026.optimization.ru/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
786                                                                                        Оптимизация 2026                                                                                    </a>
787                                                                                                                                                                                                                                        <a target="_blank" href="https://club.optimization.ru/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
788                                                                                        SEO-клуб                                                                                    </a>
789                                                                                                                                                                                                                                        <a href="https://club.optimization.ru/etarget_2025"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
790                                                                                        Оптимизация.GEO                                                                                    </a>
791                                                                                                                                                                                                                                        <a target="_blank" href="https://club.optimization.ru/re-club/"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
792                                                                                        RE:club                                                                                    </a>
793                                                                                                                                                                                                                                        <a target="_blank" href="https://club.optimization.ru/opti_ecom_2026"                                                                                       class="mobile-menu__accordion-link  menu__sub-item-deep--medium">
794                                                                                        Оптимизация.Е-ком                                                                                    </a>
795                                                                                                                                                                                                                    </div>
796                                                            </div>
797                                                        </div>                                                                                                            </div>
798                                                                                                  
799                                                                                                        
800                                                                                                                    <a href="/education/book/" class="mobile-menu__accordion-link">Книга</a>
801                                                                                                                                                                                                              
802                                                                                                </div>
803                                        </div>
804                                    </div>
805                                </div>
806                                                            
807                   
808                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1">
809                                  <h3 class="accordion__header">
810                                    <button data-accordion-button type="button" class="accordion__trigger">
811                                      <span class="accordion__icon">
812                                        <span class="accordion__icon-header">
813                                              <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
814                                                <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
815                                              </svg>
816                                            </span>
817                                      </span>
818                                      <span class="accordion__title">Сервисы</span>
819                                    </button>
820                                  </h3>
821                                  <div class="accordion__content">
822                                    <div class="accordion__content-inner">
823                                       <div class="accordion-container accordion-container_title-large" data-accordion-container data-multiple="false">
824                                                                                                    
825                                                                                                                    <a href="/tech-i-services/seorate/" class="mobile-menu__accordion-link">SeoRate</a>
826                                                                                                                                                                                                              
827                                                                                                        
828                                                                                                                    <a href="/tech-i-services/lab/" class="mobile-menu__accordion-link">Лаборатория поисковой аналитики</a>
829                                                                                                                                                                                                              
830                                                                                                        
831                                                                                                                    <a href="/tech-i-services/kribrum/" class="mobile-menu__accordion-link">Крибрум</a>
832                                                                                                                                                                                                              
833                                                                                                        
834                                                                                                                    <a href="/tech-i-services/turgenev/" class="mobile-menu__accordion-link">Тургенев</a>
835                                                                                                                                                                                                              
836                                                                                                        
837                                                                                                                    <a href="/rating/" class="mobile-menu__accordion-link">Рейтинги</a>
838                                                                                                                                                                                                              
839                                                                                                        
840                                                                                                                    <a href="https://www.ashmanov.com/education/articles/researches/" class="mobile-menu__accordion-link">Исследования</a>
841                                                                                                                                                                                                              
842                                                                                                </div>
843                                        </div>
844                                    </div>
845                                </div>
846                                                            
847                   
848                                                                    <a href="/case/" class="mobile-menu__content-link">Кейсы</a>
849                                                            
850                   
851                                                                    <a href="/education/articles/" class="mobile-menu__content-link">Блог</a>
852                                                            
853                   
854                                                                    <div class="accordion accordion_variant-header" data-accordion data-expanded="false" id="nested-cat-1">
855                                  <h3 class="accordion__header">
856                                    <button data-accordion-button type="button" class="accordion__trigger">
857                                      <span class="accordion__icon">
858                                        <span class="accordion__icon-header">
859                                              <svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 10 10" fill="none">
860                                                <path d="M1.44836 5.9126L4.81665 2.66406L5.17739 2.66406L8.55078 5.9126" stroke="black" stroke-width="1.3"></path>
861                                              </svg>
862                                            </span>
863                                      </span>
864                                      <span class="accordion__title">Компания</span>
865                                    </button>
866                                  </h3>
867                                  <div class="accordion__content">
868                                    <div class="accordion__content-inner">
869                                       <div class="accordion-container accordion-container_title-large" data-accordion-container data-multiple="false">
870                                                                                                    
871                                                                                                                    <a href="/action/" class="mobile-menu__accordion-link">Акции</a>
872                                                                                                                                                                                                              
873                                                                                                        
874                                                                                                                    <a href="/contacts/msk/" class="mobile-menu__accordion-link">Контакты</a>
875                                                                                                                                                                                                              
876                                                                                                        
877                                                                                                                    <a href="/company/partners/" class="mobile-menu__accordion-link">Партнеры</a>
878                                                                                                                                                                                                              
879                                                                                                        
880                                                                                                                    <a href="/company/team/" class="mobile-menu__accordion-link">Команда</a>
881                                                                                                                                                                                                              
882                                                                                                        
883                                                                                                                    <a href="/company/values/" class="mobile-menu__accordion-link">Ценности</a>
884                                                                                                                                                                                                              
885                                                                                                        
886                                                                                                                    <a href="/company/reviews/" class="mobile-menu__accordion-link">Отзывы клиентов</a>
887                                                                                                                                                                                                              
888                                                                                                        
889                                                                                                                    <a href="/company/vacancy/" class="mobile-menu__accordion-link">Работа у&nbsp;нас</a>
890                                                                                                                                                                                                              
891                                                                                                        
892                                                                                                                    <a href="/nagrady/" class="mobile-menu__accordion-link">Награды</a>
893                                                                                                                                                                                                              
894                                                                                                        
895                                                                                                                    <a href="/garantii/" class="mobile-menu__accordion-link">Гарантии</a>
896                                                                                                                                                                                                              
897                                                                                                </div>
898                                        </div>
899                                    </div>
900                                </div>
901                                
902                 </div>
903             </div>
904        </div>
905    </div>
906            </div>
907        </header>
908        <main class="page-container">
909            
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930Исследования «Ашманов и партнеры» – актуальные данные и аналитика рынка
931						</span></a>
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937                <a class='link link_variant-14 link_color-red' href='/education/articles/product-seo/' rel='nofollow'>#SEO</a><a class='link link_variant-14 link_color-red' href='/education/articles/product-upravlenie-reputatsiey/' rel='nofollow'>#управление репутацией</a><a class='link link_variant-14 link_color-red' href='/education/articles/tags-analitika/' rel='nofollow'>#аналитика</a><a class='link link_variant-14 link_color-red' href='/education/articles/tags-issledovanie/' rel='nofollow'>#исследование</a>            </div>
938                <h1 class="title title_variant_45 title_color_primary title_weight_700 title_lineHeight_112 mt-[30px]">
939            Исследования «Ашманов и партнеры» – актуальные данные и аналитика рынка        </h1>
940        <div class="mobile:flex-col mobile:items-start mobile:gap-[10px] mt-[30px] flex items-center justify-between gap-5">
941            <div class="flex items-center gap-5">
942                <p class="text text_variant_14 text_color_gray text_weight_400 text_lineHeight_normal">
943                    Опубликовано:&nbsp;29.04.2025                </p>
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1013</p>
1014<p>
1015 <b>Новое!</b> <a href="https://www.ashmanov.com/tech-i-services/lab/ai-search-factors-2026/">Коммерческий поиск с «Алисой». Информационные ответы</a>
1016</p>
1017<p>
1018 <b>Новое!</b> <a href="https://www.ashmanov.com//tech-i-services/lab/search-trends-2026-marketplaces/" target="_blank">Поиск 2026: роль маркетплейсов при выборе товаров ― потребительские тренды</a>
1019</p>
1020<p>
1021 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/ai-search-factors-2025/">Поиск с Алисой по коммерческим запросам: логика, факторы ранжирования и рекомендации<
1021/a>
1022</p>
1023<p>
1024 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/info-zaprosy-2024/">Информационные запросы: факторы ранжирования в Яндексе и Google. Часть 1</a>
1025</p>
1026<p>
1027 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/info-zaprosy-2024-2/"> Информационные запросы: факторы ранжирования в Яндексе и Google. Часть 2</a>
1028</p>
1029<p>
1030 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/informatsionnye-zaprosy-2025-chast-3/">Информационные запросы: факторы ранжирования в Яндексе и Google. Часть 3</a>
1031</p>
1032<p>
1033 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-1/">Репутация как драйвер продаж в розничной торговле. Часть 1: Значимость репутационного фактора</a>
1034</p>
1035<p>
1036 <a href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-2/" target="_blank">Репутация как драйвер продаж в розничной торговле. Часть 2: Отношение к отзывам</a>
1037</p>
1038<p>
1039 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-3/">
1040	Репутация как драйвер продаж в розничной торговле. Часть 3: Как формируется доверие покупателей</a>
1041</p>
1042<p>
1043 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/kribrum/reputation-ecommerce/">Репутация в онлайн-торговле: О чем говорят покупатели?</a>
1044</p>
1045<p>
1046 <a href="https://www.ashmanov.com/tech-i-services/lab/reputation-insurance/" target="_blank">Репутация в сфере страхования: Что говорят покупатели?</a>
1047</p>
1048<p>
1049 <a target="_blank" href="https://www.ashmanov.com/research-newbrands-1/">Путь клиента в розничной торговле: как покупатели узнают о новых брендах. Часть 1</a>
1050</p>
1051<p>
1052 <a target="_blank" href="https://www.ashmanov.com/research-newbrands-2/">Путь клиента в розничной торговле: как покупатели узнают о новых брендах. Часть 2</a>
1053</p>
1054<p>
1055 <a target="_blank" href="https://www.ashmanov.com/research-customer-journey-1/">Путь покупателя в онлайн-торговле в 2022 году. Роль поисковых систем в изучении товаров перед покупкой в 2022 году. Часть 1</a>
1056</p>
1057<p>
1058 <a target="_blank" href="https://www.ashmanov.com/research-customer-journey-marketplaces/">Путь покупателя в онлайн-торговле в 2022 году. Маркетплейсы. Часть 2</a>
1059</p>
1060<p>
1061 <a target="_blank" href="https://www.ashmanov.com/research-cjm-content/">Путь покупателя в онлайн-торговле: роль контента при поиске и выборе товара. Часть 3</a>
1062</p>
1063 <br>
1064<p>
1065 <i>Что внутри статьи:</i>
1066</p>
1067<div>
1068	<ul>
1069		<li><a href="#summary1">Исследования по SEO </a></li>
1070		<li><a href="#summary2">
1071		Исследования по ORM (репутации в интернете) </a></li>
1072		<li><a href="#summary3">
1073		Исследование пути клиента в розничной торговле в 2-х частях </a></li>
1074		<li><a href="#summary4">
1075		Исследование пути покупателя в онлайн-торговле в 3-х частях</a></li>
1076	</ul>
1077</div>
1078 <br>
1079<h2 id="section-0">Исследования по SEO</h2>
1080<h3><a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/info-zaprosy-2024/">1. Информационные запросы: факторы ранжирования в Яндексе и Google. Часть 1</a></h3>
1081 <br>
1082<p>
1083 <img width="1024" alt="Статья_1.png" src="/upload/medialibrary/b72/xj290xpw64snjmz127zxa7235kr427o0/Статья_1.webp" height="650" title="Статья_1.png" loading="lazy">
1084</p>
1085 <br>
1086<p>
1087	 Внутри материала:
1088</p>
1089<ol>
1090	<li>
1091	<p>
1092		 Как мы изучаем факторы ранжирования: идея, параметры, выборки, как применять нашу методику на практике.
1093	</p>
1094 </li>
1095	<li>
1096	<p>
1097		 Об исследовании ранжирования по информационным запросам: выборки и их особенности.
1098	</p>
1099 </li>
1100	<li>
1101	<p>
1102		 Параметры: ИКС, E-A-T (авторство), возраст сайта, размер сайта.
1103	</p>
1104 </li>
1105	<li>
1106	<p>
1107		 Работают ли коммерческие факторы для инфо-запросов.
1108	</p>
1109 </li>
1110</ol>
1111 <br>
1112<br><div class="sati_block1">
1113	<div class="ttblock">
1114		 Мнение эксперта
1115	</div>
1116	<p>
1117 <br>
1118		 «E–E–A–T-факторы для Яндекса могут быть не менее важны, чем для Google, даже если корреляции с позицией не видно».
1119	</p>
1120</div>
1121 <br>
1122<p>
1123 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/info-zaprosy-2024/"> <b>Скачать исследование</b> </a>
1124</p>
1125 <br>
1126<h3> <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/info-zaprosy-2024-2/">2. Информационные запросы: факторы ранжирования в Яндексе и Google. Часть 2</a>&nbsp;</h3>
1127 <br>
1128<p>
1129 <img width="1024" alt="Статья_2.png" src="/upload/medialibrary/beb/yae2jbzcvodx7zwx0n46l4r4kwg8sb9q/Статья_2.webp" height="650" title="Статья_2.png" loading="lazy">
1130</p>
1131 <br>
1132<p>
1133	 Внутри аналитического отчёта:
1134</p>
1135<ol>
1136	<li>
1137	<p>
1138		 Ссылочные параметры ― ссылки на сайт и страницы, текстово-ссылочные параметры, исходящие ссылки.
1139	</p>
1140 </li>
1141	<li>
1142	<p>
1143		 Логика текстового ранжирования и малополезный контент.
1144	</p>
1145 </li>
1146	<li>
1147	<p>
1148		 Особенности ранжирования по информационным запросам.
1149	</p>
1150 </li>
1151	<li>
1152	<p>
1153		 Как подобрать тексты входящих ссылок.
1154	</p>
1155 </li>
1156</ol>
1157 <br>
1158<br><div class="sati_block1">
1159	<div class="ttblock">
1160		 Мнение эксперта
1161	</div>
1162	<p>
1163 <br>
1164		 «Не текстами и заголовками определяется в конечном счете распределение мест на пьедестале».
1165	</p>
1166</div>
1167 <br>
1168<p>
1169 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/info-zaprosy-2024-2/"><b>Скачать аналитическое исследование</b></a>
1170</p>
1171 <br>
1172<h3> <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/informatsionnye-zaprosy-2025-chast-3/">3. Информационные запросы: факторы ранжирования в Яндексе и Google. Часть 3</a></h3>
1173 <br>
1174<p>
1175 <img width="1024" alt="Статья_3.png" src="/upload/medialibrary/a25/b0yfx9upcus1xkyj5w88y5b7qcqq0q2e/Статья_3.webp" height="650" title="Статья_3.png" loading="lazy">
1176</p>
1177 <br>
1178<p>
1179	 Внутри исследования:&nbsp;
1180</p>
1181<ol>
1182	<li>
1183	<p>
1184		 Как онлайн-магазины, сервисы и другие коммерческие сайты ранжируются по информационным запросам ― особенности, гипотезы и возможности.
1185	</p>
1186 </li>
1187	<li>
1188	<p>
1189		 Какие факторы работают по инфо-запросам иначе, чем по коммерческим, и что такое «парадок
1189с больших сайтов».
1190	</p>
1191 </li>
1192	<li>
1193	<p>
1194		 Как повысить шансы на то, чтобы информационный раздел коммерческого сайта все-таки «взлетел».
1195	</p>
1196 </li>
1197</ol>
1198 <br>
1199<p>
1200 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/informatsionnye-zaprosy-2025-chast-3/"><b>Скачать отчёт по ссылке</b></a>
1201</p>
1202 <br>
1203<h2 id="section-1">Исследования по ORM (репутации в интернете)</h2>
1204 <br>
1205<h3> <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-1/">1. Репутация как драйвер продаж в розничной торговле. Часть 1: Значимость репутационного фактора</a></h3>
1206 <br>
1207<p>
1208 <img width="1024" alt="Статья_4.png" src="/upload/medialibrary/0bb/la0wpze9etw1ehk1vq9mwl35txj817mq/Статья_4.webp" height="650" title="Статья_4.png" loading="lazy">
1209</p>
1210 <br>
1211<p>
1212	 Внутри отчёта ответы на десятки вопросов:&nbsp;
1213</p>
1214<ol>
1215	<li>
1216	<p>
1217		 Влияет ли репутация в Интернете на продажи товаров.
1218	</p>
1219 </li>
1220	<li>
1221	<p>
1222		 Обязательно ли нужно продвигать первое лицо компании.
1223	</p>
1224 </li>
1225	<li>
1226	<p>
1227		 Какую роль играют отзывы для покупателей и ради чего они готовы их писать.
1228	</p>
1229 </li>
1230	<li>
1231	<p>
1232		 По каким причинам покупатели готовы пренебречь репутацией компании.
1233	</p>
1234 </li>
1235</ol>
1236 <br>
1237<p>
1238 <b><a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-1/">Скачать исследование «Ашманов и партнеры»</a></b>
1239</p>
1240 <br>    </div>
1241
1242                            <div class="editable-content blog-detail-main__content" data-editable-content>
1243                <h3> <a href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-2/" target="_blank">2. Репутация как драйвер продаж в розничной торговле. Часть 2: Отношение к отзывам</a></h3>
1244 <br>
1245<p>
1246 <img width="1024" alt="Статья_5.png" src="/upload/medialibrary/215/4kczlxeapu0hsof13civzdcmbjtwxfoo/Статья_5.webp" height="650" title="Статья_5.png" loading="lazy">
1247</p>
1248 <br>
1249<p>
1250	 Внутри аналитического отчёта:
1251</p>
1252<ol>
1253	<li>
1254	<p>
1255		 Как покупатели относятся к отзывам.
1256	</p>
1257 </li>
1258	<li>
1259	<p>
1260		 Зачем они их читают и пишут.
1261	</p>
1262 </li>
1263	<li>
1264	<p>
1265		 Должны ли компании поощрять написание отзывов и ради чего.
1266	</p>
1267 </li>
1268	<li>
1269	<p>
1270		 Как не быть зависимыми от отзывов.
1271	</p>
1272 </li>
1273</ol>
1274 <br>
1275<p>
1276 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-2/"><b>Скачать отчёт</b></a>
1277</p>
1278 <br>
1279<h3><a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-3/">
12803. Репутация как драйвер продаж в розничной торговле. Часть 3: Как формируется доверие покупателей</a> </h3>
1281 <br>
1282<p>
1283 <img width="1027" alt="Статья_6.png" src="/upload/medialibrary/d97/7xrclkvr13rryoihwawzv328phfb0m93/Статья_6.webp" height="650" title="Статья_6.png" loading="lazy">
1284</p>
1285 <br>
1286<p>
1287	 Из исследования вы узнаете:
1288</p>
1289<ol>
1290	<li>
1291	<p>
1292		 Факторы формирования доверия у покупателей.
1293	</p>
1294 </li>
1295	<li>
1296	<p>
1297		 Доверие покупателей к различным источникам информации.
1298	</p>
1299 </li>
1300	<li>
1301	<p>
1302		 Ситуации снижения доверия.
1303	</p>
1304 </li>
1305	<li>
1306	<p>
1307		 Мотивации для возвращения доверия.
1308	</p>
1309 </li>
1310</ol>
1311 <br>
1312<br><div class="sati_block1">
1313	<div class="ttblock">
1314		 Мнение эксперта
1315	</div>
1316	<p>
1317 <br>
1318		 «Для получения необходимой информации для формирования доверия покупатели чаще всего пользуются поисковым системам Яндекса или Google и сайтами с отзывами ― 63%».
1319	</p>
1320</div>
1321 <br>
1322<p>
1323 <a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/reputation-as-a-sales-driver-3/"><b>Скачать материал</b></a>
1324</p>
1325 <br>
1326<h3><a target="_blank" href="https://www.ashmanov.com/tech-i-services/kribrum/reputation-ecommerce/">4. Репутация в онлайн-торговле: О чем говорят покупатели?</a></h3>
1327 <br>
1328<p>
1329 <img width="1024" alt="Статья_7.png" src="/upload/medialibrary/fa9/hhz36zv0zmo5sgpoplbt57g31o9m00ma/Статья_7.webp" height="650" title="Статья_7.png" loading="lazy">
1330</p>
1331 <br>
1332<p>
1333	 Внутри аналитического отчёта «Ашманов и партнеры»:&nbsp;
1334</p>
1335<ol>
1336	<li>
1337	<p>
1338		 Динамика упоминаемости для топ-20 онлайн-магазинов в 2022-2023 гг.
1339	</p>
1340 </li>
1341	<li>
1342	<p>
1343		 Маркетплейсы: динамика упоминаемости и охватов, источники, темы, проблемные зоны.
1344	</p>
1345 </li>
1346	<li>
1347	<p>
1348		 eGrocery: динамика упоминаемости и охватов, источники, темы, проблемные зоны.
1349	</p>
1350 </li>
1351	<li>
1352	<p>
1353		 Тематические онлайн-магазины: динамика упоминаемости и охватов, источники, темы, проблемные зоны.
1354	</p>
1355 </li>
1356	<li>
1357	<p>
1358		 Выводы и рекомендации от экспертов на основе точных данных.
1359	</p>
1360 </li>
1361	<li>
1362	<p>
1363		 Методология анализа медиапоказателей топ-20 российских e-com компаний.
1364	</p>
1365 </li>
1366</ol>
1367 <br>
1368<br><div class="sati_block1">
1369	<div class="ttblock">
1370		 Мнение эксперта
1371	</div>
1372	<p>
1373 <br>
1374		 «Среди наиболее значимых тем в ecommerce основная доля негативных сообщений приходится на "персонал" ― 81%!»
1375	</p>
1376</div>
1377 <br>
1378<h3> <a href="https://www.ashmanov.com/tech-i-services/lab/reputation-insurance/" target="_blank">5. Репутация в сфере страхования: Что говорят покупатели?</a> <br>
1379 </h3>
1380<p>
1381 <img width="1024" alt="Статья_8.png" src="/upload/medialibrary/0dc/cqu211lm68uwe1e3gdfu4bmv4djgdkdj/Статья_8.webp" height="650" title="Статья_8.png" loading="lazy">
1382</p>
1383 <br>
1384<p>
1385	 Внутри отчёта:
1386</p>
1387<ol>
1388	<li>
1389	<p>
1390		 Общий обзор трендов для топ-10 страховых компаний, включая динамику и охват упоминаемости, тональность, ключевые темы сообщений, источники и тд.
1391	</p>
1392 </li>
1393	<li>
1394	<p>
1395		 Краткий обзор по каждой из топ-10 компаний.
1396	</p>
1397 </li>
1398	<li>
1399	<p>
1400		 Выводы и рекомендации.
1401	</p>
1402 </li>
1403	<li>
1404	<p>
1405		 Методология.
1406	</p>
1407 </li>
1408</ol>
1409 <br>
1410 <br>
1411<br><div class="sati_block1">
1412	<div class="ttblock">
1413		 Мнение эксперта
1414	</div>
1415	<p>
1416 <br>
1417		 «Сумма просмотров упоминаний топ-10 страховых компаний достигла 1,5 млрд, что на 141,8% больше, чем за тот же период в 2023 году. В среднем каждое упоминание просматривали 2 606 раз».
1418	</p>
1419</div>
1420 <br>
1421<p>
1422 <b><a target="_blank" href="https://www.ashmanov.com/tech-i-services/lab/reputation-insurance/">Скачать отчёт «Ашманов и партнеры»</a></b>:
1423</p>
1424 <br>
1425<h2 id="section-2">
1425Исследование пути клиента в розничной торговле в 2-х частях</h2>
1426 <br>
1427<h3> <a target="_blank" href="https://www.ashmanov.com/research-newbrands-1/">1. Путь клиента в розничной торговле: как покупатели узнают о новых брендах. Часть 1</a></h3>
1428 <br>
1429<p>
1430 <img width="1024" alt="Статья_9.png" src="/upload/medialibrary/162/82ku0zkurvreec59x1vqqmgm7ue5oxfi/Статья_9.webp" height="650" title="Статья_9.png" loading="lazy">
1431</p>
1432 <br>
1433<p>
1434	 Из аналитического отчета вы узнаете про:
1435</p>
1436<ol>
1437	<li>
1438	<p>
1439		 Значимость брендов для покупателей.
1440	</p>
1441 </li>
1442	<li>
1443	<p>
1444		 Динамику покупки новых брендов за прошедший год.
1445	</p>
1446 </li>
1447	<li>
1448	<p>
1449		 Мотивации для покупки новых брендов.
1450	</p>
1451 </li>
1452	<li>
1453	<p>
1454		 Реакцию покупателей на уход брендов из России.
1455	</p>
1456 </li>
1457	<li>
1458	<p>
1459		 Источники информации о новых брендах.
1460	</p>
1461 </li>
1462	<li>
1463	<p>
1464		 Действия покупателя после знакомства с новым брендом.
1465	</p>
1466 </li>
1467</ol>
1468 <br>
1469<p>
1470 <b><a target="_blank" href="https://www.ashmanov.com/research-newbrands-1/">Скачать исследование</a></b>
1471</p>
1472 <br>    </div>
1473
1474                        			  <a class="blog-detail-main__banner-link" target="_blank" href="https://2026.optimization.ru/?utm_source=aip&utm_medium=site&utm_campaign=banner" id="bx_3097869964_13169">
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1491                        <div class="editable-content blog-detail-main__content" data-editable-content>
1492                <h3> <a target="_blank" href="https://www.ashmanov.com/research-newbrands-2/">2. Путь клиента в розничной торговле: как покупатели узнают о новых брендах. Часть 2</a></h3>
1493 <br>
1494<p>
1495 <img width="1024" alt="Статья_10.png" src="/upload/medialibrary/744/viluxd5738z1jj8o9q9r1c8hqqskqaz6/Статья_10.webp" height="650" title="Статья_10.png" loading="lazy">
1496</p>
1497 <br>
1498<p>
1499	 Внутри отчета:
1500</p>
1501<ol>
1502	<li>
1503	<p>
1504		 Готовность покупать товары, рекламируемые в Сети.
1505	</p>
1506 </li>
1507	<li>
1508	<p>
1509		 Уровень внимания к онлайн-рекламе товаров.
1510	</p>
1511 </li>
1512	<li>
1513	<p>
1514		 Кликабельность рекламы в Сети в зависимости от сообщения.
1515	</p>
1516 </li>
1517	<li>
1518	<p>
1519		 Уровень раздражения покупателя в зависимости от формата рекламы.
1520	</p>
1521 </li>
1522	<li>
1523	<p>
1524		 Склонность покупателей к спонтанным покупкам в Сети.
1525	</p>
1526 </li>
1527	<li>
1528	<p>
1529		 Действия покупателя после знакомства с новым брендом.
1530	</p>
1531 </li>
1532	<li>
1533	<p>
1534		 Факторы, располагающие к покупке нового бренда.
1535	</p>
1536 </li>
1537	<li>
1538	<p>
1539		 Факторы, отталкивающие от покупки.
1540	</p>
1541 </li>
1542</ol>
1543 <br>
1544<p>
1545 <b><a target="_blank" href="https://www.ashmanov.com/research-newbrands-2/">Скачать аналитический отчет</a></b>
1546</p>
1547 <br>
1548<h2 id="section-3">Исследование пути покупателя в онлайн-торговле в 3-х частях</h2>
1549 <br>
1550<h3> <a target="_blank" href="https://www.ashmanov.com/research-customer-journey-1/">1. Путь покупателя в онлайн-торговле в 2022 году. Роль поисковых систем в изучении товаров перед покупкой в 2022 году. ЧАСТЬ 1</a></h3>
1551 <br>
1552<p>
1553 <img width="1024" alt="Статья_11.png" src="/upload/medialibrary/8ad/zih8e0bfd3ndhc1uvm4nhte664h84pey/Статья_11.webp" height="650" title="Статья_11.png" loading="lazy">
1554</p>
1555 <br>
1556<p>
1557	 Из нашего исследования вы узнаете:
1558</p>
1559<ol>
1560	<li>
1561	<p>
1562		 Какую поисковую систему предпочитают российские покупатели для поиска информации о товарах и услугах.
1563	</p>
1564 </li>
1565	<li>
1566	<p>
1567		 Факторы, которыми руководствуются покупатели при выборе в пользу поисковой системы.
1568	</p>
1569 </li>
1570	<li>
1571	<p>
1572		 Приоритетность и степень доверия применительно к рекламн
1572ым объявлениям и органической поисковой выдаче при поиске информации о товарах.
1573	</p>
1574 </li>
1575	<li>
1576	<p>
1577		 Факторы выбора сайтов в поисковой выдаче при поиске информации о товарах.
1578	</p>
1579 </li>
1580	<li>
1581	<p>
1582		 Как меняются предпочтения пользователей с учетом социально-демографических различий.
1583	</p>
1584 </li>
1585</ol>
1586 <br>
1587<p>
1588 <b><a target="_blank" href="https://www.ashmanov.com/research-customer-journey-1/">Скачать исследование «Ашманов и партнеры»</a></b>
1589</p>
1590 <br>
1591<h3> <a target="_blank" href="https://www.ashmanov.com/research-customer-journey-marketplaces/">2. Путь покупателя в онлайн-торговле в 2022 году. Маркетплейсы. Часть 2</a></h3>
1592 <br>
1593<p>
1594 <img width="602" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdfK_gD8t1YGCxUtXV7oYk8bDkuVgSkHkkMcHEGMieymGAg_QRnxCAzLtN-plVJFGzaoD9Ec-6nEQXDcO6_uivlCtrK88kBjM0cWd0tXaxlqesRqUY_oZFVmgrqves05j4d9-QY?key=F5YGAD1Eh1pFok1wVOGUIJUG" height="324" loading="lazy">
1595</p>
1596 <br>
1597<p>
1598	 Из нашего отчёта вы узнаете:
1599</p>
1600<ol>
1601	<li>
1602	<p>
1603		 Потребность в поиске информации о товарах в Сети перед покупкой для 7 категорий.
1604	</p>
1605 </li>
1606	<li>
1607	<p>
1608		 Какие онлайн-ресурсы и в какой последовательности посещает покупатель, чтобы определиться с покупкой.
1609	</p>
1610 </li>
1611	<li>
1612	<p>
1613		 Роль маркетплейсов в процессе выбора и изучения товаров в Сети.
1614	</p>
1615 </li>
1616	<li>
1617	<p>
1618		 Факторы выбора сайтов в поисковой выдаче при поиске информации о товарах.
1619	</p>
1620 </li>
1621	<li>
1622	<p>
1623		 Факторы выбора маркетплейсов с учетом социально-демографических различий.
1624	</p>
1625 </li>
1626</ol>
1627 <br>
1628<p>
1629 <b><a target="_blank" href="https://www.ashmanov.com/research-customer-journey-marketplaces/">Скачать отчет</a></b>
1630</p>
1631 <br>
1632<h3> <a target="_blank" href="https://www.ashmanov.com/research-cjm-content/">3. Путь покупателя в онлайн-торговле: роль контента при поиске и выборе товара. Часть 3</a></h3>
1633 <br>
1634<p>
1635 <img width="1024" alt="Статья_13.png" src="/upload/medialibrary/487/0jz68behmqq27u8kxztsxc6khzv0qp1k/Статья_13.webp" height="650" title="Статья_13.png" loading="lazy">
1636</p>
1637 <br>
1638 <br>
1639<p>
1640	 Из исследования вы узнаете о:
1641</p>
1642<ol>
1643	<li>
1644	<p>
1645		 Типах контента по значимости для покупателя.
1646	</p>
1647 </li>
1648	<li>
1649	<p>
1650		 Потребности покупателей в отзывах и обзорах по товарным категориям.
1651	</p>
1652 </li>
1653	<li>
1654	<p>
1655		 Доверии к отзывам в зависимости от содержания.
1656	</p>
1657 </li>
1658	<li>
1659	<p>
1660		 Популярности отзывов по типу и по источнику.
1661	</p>
1662 </li>
1663	<li>
1664	<p>
1665		 Популярности обзоров по формату и по авторству.
1666	</p>
1667 </li>
1668</ol>
1669 <br>
1670<p>
1671 <b><a href="https://www.ashmanov.com/research-cjm-content/" target="_blank">Скачать исследование</a></b>
1672</p>
1673 <br>    </div>
1674
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1676                <br>    </div>
1677
1678    
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1680    <div class="mt-[60px] flex items-center justify-between gap-8 devices:mt-[40px]">
1681                    <div class="blog-detail-main__bottom-links">
1682                <a class='link link_variant-14 link_color-red' href='/education/articles/product-seo/' rel='nofollow'>#SEO</a><a class='link link_variant-14 link_color-red' href='/education/articles/product-upravlenie-reputatsiey/' rel='nofollow'>#управление репутацией</a><a class='link link_variant-14 link_color-red' href='/education/articles/tags-analitika/' rel='nofollow'>#аналитика</a><a class='link link_variant-14 link_color-red' href='/education/articles/tags-issledovanie/' rel='nofollow'>#исследование</a>            </div>
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1684         Поделиться
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1687
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1690<div class="blog-form devices">
1691  <h2 class="title title_variant_25 title_color_black title_weight_700 title_lineHeight_110">
1692    Знания на вашу почту!  </h2>
1693  <p class='text text_variant_16 text_color_black text_weight_400 text_lineHeight_normal text_letterSpacing_2 mt-[20px] mobile:mt-[32px]'>Получайте одно письмо в месяц с лучшими статьями от экспертов «Ашманов и партнеры».</p>  <form id="subscribe_form_mob" novalidate class="mt-[40px] flex flex-col gap-[25px] devices:mt-[20px]"
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1708    <p class='text text_variant_12 text_color_black text_weight_400 text_lineHeight_normal text_letterSpacing_0 blog-form__text'>Нажимая на кнопку «Подписаться», я даю согласие на обработку персональных данных и&nbsp;соглашаюсь с&nbsp;<a class='link link_variant-12 link_color-red' target='_blank' href='/static/files/policy.pdf'>политикой конфиденциальности</a>.</p>  </p>
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1796                                        Специалисты центра исследований и аналитики «Ашманов и партнеры»                                    </p>
1797                                                                                                                <p line-height="normal" class="text text_variant_12 text_color_black text_weight_400 text_lineHeight_normal">
1798                                            Эксперт                                        </p>
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1813                                        Исследования по SEO                                    </a>
1814                                                                    <a href="#section-1" class="link link_variant-18 link_color-black blog-detail-main__nav-link" data-section-id="section-1">
1815                                        Исследования по ORM (репутации в интернете)                                    </a>
1816                                                                    <a href="#section-2" class="link link_variant-18 link_color-black blog-detail-main__nav-link" data-section-id="section-2">
1817                                        Исследование пути клиента в розничной торговле в 2-х частях                                    </a>
1818                                                                    <a href="#section-3" class="link link_variant-18 link_color-black blog-detail-main__nav-link" data-section-id="section-3">
1819                                        Исследование пути покупателя в онлайн-торговле в 3-х частях                                    </a>
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1837                                        <span class="accordion__title">Что в статье:</span>
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1844                                                    Исследования по SEO                                                </a>
1845                                                                                            <a href="#section-1" class="link link_variant-18 link_color-black blog-detail-main__nav-link">
1846                                                    Исследования по ORM (репутации в интернете)                                                </a>
1847                                                                                            <a href="#section-2" class="link link_variant-18 link_color-black blog-detail-main__nav-link">
1848                                                    Исследование пути Ð
1848ºÐ»Ð¸ÐµÐ½Ñ‚а в розничной торговле в 2-х частях                                                </a>
1849                                                                                            <a href="#section-3" class="link link_variant-18 link_color-black blog-detail-main__nav-link">
1850                                                    Исследование пути покупателя в онлайн-торговле в 3-х частях                                                </a>
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1976                                            Специалисты центра исследований и аналитики «Ашманов и партнеры»                                        </a>
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1998                                                        Как ИИ-сервисы меняют поиск и выбор товаров: исследование e-commerce                                                    </p>
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2002                                                        11.08.2026                                                    </p>
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2013                                                                </mask>
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2043                                                            6 мин                                                        </p>
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2047                                                                                                                                <div class="blog-detail-person__article">
2048                                                <a href="/education/articles/researches/" target="_blank" class="link link_variant-14 link_color-gray">
2049                                                    <p line-height="140" class="text text_variant_20 text_color_black text_weight_700 text_lineHeight_normal">
2050                                                        Исследования «Ашманов и партнеры» – актуальные данные и аналитика рынка                                                    </p>
2051                                                </a>
2052                                                <div class="flex items-center gap-5">
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2054                                                        29.04.2025                                                    </p>
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2076                                                            27 730                                                        </p>
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2078
2079                                                    <div class="blog-detail-head__span">
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2094                                                        <p class="text text_variant_14 text_color_gray text_weight_400 text_lineHeight_normal">
2095                                                            9 мин                                                        </p>
2096                                                    </div>
2097                                                </div>
2098                                            </div>
2099                                                                                </div>
2100                                </div>
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2102                                    </div>
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2107<div class="mt-[60px] devices:mt-[30px]">
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2109        <div class="container">
2110            <h2 class="title title_variant_30 title_color_black title_weight_700 title_lineHeight_normal">
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2119                        </picture>
2120                    </a>
2121                                <div class="card-blog__content">
2122                    <a href="/education/articles/prodvizhenie-zastrojshchika/" class="title title_variant_25 title_color_black title_weight_700 title_lineHeight_110 card-blog__title">
2123                        Реклама и продвижение застройщиков квартир и ЖК                    </a>
2124                    <p class="text text_variant_18 text_color_black text_weight_400 text_lineHeight_140 card-blog__text">
2125                        Рассказали, какие инструменты помогают привлекать и конвертировать аудиторию на разных этапах сделки с недвижимостью от застройщика.                    </p>
2126                    <div class="card-blog__bottom">
2127                                                    <div class="card-blog__tags">
2128                                <a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/product-seo/'>#SEO</a><a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/product-kontekstnaya-reklama/'>#контекстная реклама</a><a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/product-upravlenie-reputatsiey/'>#управление репутацией</a>                            </div>
2129                                                <div class="card-blog__info">
2130                            <p class="text text_variant_14 text_color_gray text_weight_400 text_lineHeight_normal card-blog__date">
2131                                04.03.2024                            </p>
2132                            <div class="card-blog__views">
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2153                                    14 537                                </p>
2154                            </div>
2155
2156                            <div class="card-blog__time">
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2171                                <p class="text text_variant_14 text_color_gray text_weight_400 text_lineHeight_normal">
2172                                   16 мин                                </p>
2173                            </div>
2174                        </div>
2175                    </div>
2176                </div>
2177            </div>
2178                                <div  class="card-blog card-blog_small" id="bx_3218110189_3924">
2179                                    <a href="/education/articles/kompleksnyj-internet-marketing/">
2180                        <picture class="picture card-blog__image">
2181                            <source type="image/jpg" srcset="/local/templates/ashmanov_new/images/blog-card-3.jpg" sizes="100vw">
2182                            <img src="/local/templates/ashmanov_new/images/blog-card-3.jpg" alt="Что такое комплексный интернет маркетинг" width="980" height="510" decoding="async" loading="lazy" class="picture__img">
2183                        </picture>
2184                    </a>
2185                                <div class="card-blog__content">
2186                    <a href="/education/articles/kompleksnyj-internet-marketing/" class="title title_variant_25 title_color_black title_weight_700 title_lineHeight_110 card-blog__title">
2187                        Что такое комплексный интернет маркетинг                    </a>
2188                    <p class="text text_variant_18 text_color_black text_weight_400 text_lineHeight_140 card-blog__text">
2189                        Рассказали про инструменты комплексного интернет-маркетинга, их пользу для бизнеса и сделали подборку полезных материалов.<br />
2190                    </p>
2191                    <div class="card-blog__bottom">
2192                                                    <div class="card-blog__tags">
2193                                <a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/tags-seo/'>#SEO</a><a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/tags-kontekstnaya-reklama/'>#контекстная реклама</a><a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/tags-upravlenie-reputatsiey/'>#управление репутацией</a>                            </div>
2194                                                <div class="card-blog__info">
2195                            <p class="text text_variant_14 text_color_gray text_weight_400 text_lineHeight_normal card-blog__date">
2196                                19.04.2018                            </p>
2197                            <div class="card-blog__views">
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2218                                    22 949                                </p>
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2220
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2237                                   17 мин                                </p>
2238                            </div>
2239                        </div>
2240                    </div>
2241                </div>
2242            </div>
2243                                <div  class="card-blog card-blog_small" id="bx_3218110189_11500">
2244                                    <a href="/education/articles/keys-brenda-optiki-kak-orm-vliyaet-na-rost-dokhodov-biznesa/">
2245                        <picture class="picture card-blog__image">
2246                            <source type="image/jpg" srcset="/upload/iblock/588/ibj6y9e1ob8tbp7g8s7xcyjtq39tv8ca/pexels-enginakyurt-1493226.jpg" sizes="100vw">
2247                            <img src="/upload/iblock/588/ibj6y9e1ob8tbp7g8s7xcyjtq39tv8ca/pexels-enginakyurt-1493226.jpg" alt="Кейс бренда оптики: как ORM влияет на рост доходов бизнеса" width="980" height="510" decoding="async" loading="lazy" class="picture__img">
2248                        </picture>
2249                    </a>
2250                                <div class="card-blog__content">
2251                    <a href="/education/articles/keys-brenda-optiki-kak-orm-vliyaet-na-rost-dokhodov-biznesa/" class="title title_variant_25 title_color_black title_weight_700 title_lineHeight_110 card-blog__title">
2252                        Кейс бренда оптики: как ORM влияет на рост доходов бизнеса                    </a>
2253                    <p class="text text_variant_18 text_color_black text_weight_400 text_lineHeight_140 card-blog__text">
2254                        В течение 1,5 лет мы вели работы по улучшению позиционирования в медиапространстве сети салонов оптики и достигли хороших результатов. Однако оценить влияние ORM на ключевой показатель бизнеса — прибыль — в рамках проекта было Ð
2254½ÐµÐ²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾. Совместными усилиями специалистов отдела аналитики и департамента рекламы в социальных медиа и управления репутацией «Ашманов и партнеры» был проведен анализ кейса, чтобы выяснить, как работы по управлению репутацией помогают повышать продажи. Рассказываем подробнее, что и как делали.<br />
2255                    </p>
2256                    <div class="card-blog__bottom">
2257                                                    <div class="card-blog__tags">
2258                                <a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/product-upravlenie-reputatsiey/'>#управление репутацией</a><a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/tags-analitika/'>#аналитика</a><a class='text text_variant_14 text_color_red text_weight_400 text_lineHeight_normal card-blog__tag' href='/education/articles/tags-keysy/'>#кейсы</a>                            </div>
2259                                                <div class="card-blog__info">
2260                            <p class="text text_variant_14 text_color_gray text_weight_400 text_lineHeight_normal card-blog__date">
2261                                18.05.2024                            </p>
2262                            <div class="card-blog__views">
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2283                                    16 963                                </p>
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2285
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2301                                <p class="text text_variant_14 text_color_gray text_weight_400 text_lineHeight_normal">
2302                                   10 мин                                </p>
2303                            </div>
2304                        </div>
2305                    </div>
2306                </div>
2307            </div>
2308            </div>
2309   
2310
2311            
2312<div class="mt-[80px] mobile:mt-[40px]">
2313    <h2 class="title title_variant_30 title_color_black title_weight_700 title_lineHeight_normal">
2314        Актуальные исследования
2315    </h2>
2316    <div class="blog-detail-read__research mt-[40px] mobile:mt-6">
2317                                <a href="/tech-i-services/lab/ai-search-factors-2025/" class="card-research " id="bx_651765591_13179">
2318                <div class="card-research__inner">
2319                    <p class="text text_variant_20 text_color_black text_weight_700 text_lineHeight_normal card-research__title">
2320                       Поиск с Алисой по коммерческим запросам: логика, факторы ранжирования и рекомендации                    </p>
2321                </div>
2322                <span class="card-research__icon">
2323                    <svg width="33" height="11" viewBox="0 0 33 11" fill="none" role="presentation" aria-hidden="true" class="icon">
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2325                    </svg>
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2748                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/tseny/">Стоимость SEO продвижения</a>
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2763                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/google/">Продвижение в Google</a>
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2766                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/prodvizhenie-yandex/">Продвижение в Яндекс</a>
2767                                                                            </li>
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2775                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/tekstovyj-audit/">Текстовый аудит сайта</a>
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2790                                    <section class="footer__section">
2791                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/web-analytics/">Веб-аналитика</a>
2792                                                <ul class="footer__section-list">
2793                                                    </ul>
2794                    </section>
2795                            </div>
2796            <div class="footer__column">
2797                                    <section class="footer__section">
2798                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/context/">Контекстная реклама</a>
2799                                                <ul class="footer__section-list">
2800                                                                <li>
2801                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/yandex-direct/">Яндекс.Директ</a>
2802                                                                            </li>
2803                                                                    <li>
2804                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/kpi/">Реклама с оплатой по KPI</a>
2805                                                                            </li>
2806                                                                    <li>
2807                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/rtb/">RTB</a>
2808                                                                            </li>
2809                                                                    <li>
2810                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/vk-ads/">Настройка рекламы в VK Ads</a>
2811                                                                            </li>
2812                                                                    <li>
2813                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/remarketing/">Ремаркетинг в Яндекс.Директе</a>
2814                                                                            </li>
2815                                                                    <li>
2816                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/audit-reklamnoj-kampanii/">Аудит рекламной кампании Яндекс Директ</a>
2817                                                                            </li>
2818                                                                    <li>
2819                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/kpi/">Кампания с оплатой по KPI</a>
2820                                                                            </li>
2821                                                        </ul>
2822                    </section>
2823                                    <section class="footer__section">
2824                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/target/">Таргетированная реклама</a>
2825                                                <ul class="footer__section-list">
2826                                                                <li>
2827                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/target/prodazhi-vkontakte/">Продажи через сообщество ВКонтакте</a>
2828                                                                            </li>
2829                                                                    <li>
2830                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/target/otraslevye-resheniya/">Отраслевые решения</a>
2831                                                                            </li>
2832                                                        </ul>
2833                    </section>
2834                            </div>
2835            <div class="footer__column">
2836                                    <section class="footer__section">
2837                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/performance-marketing/">Performance-инструменты</a>
2838                                                <ul class="footer__section-list">
2839                                                    </ul>
2840                    </section>
2841                                    <section class="footer__section">
2842                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/usability/">Юзабилити</a>
2843                                                <ul class="footer__section-list">
2844                                                                <li>
2845                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/usability/internet-magazine/">Повышение конверсии магазина</a>
2846                                                                            </li>
2847                                                                    <li>
2848                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/usability/mobile/">UX мобильного приложения</a>
2849                                                                            </li>
2850                                                        </ul>
2851                    </section>
2852                                    <section class="footer__section">
2853                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/copywriting/">Контент-маркетинг</a>
2854                                                <ul class="footer__section-list">
2855                                                                <li>
2856                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/copywriting/napolnenie-kontentom/">Контент на сайте</a>
2857                                                                            </li>
2858                                                                    <li>
2859                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/kontent-building/">Внешние публикации</a>
2860                                                                            </li>
2861                                                        </ul>
2862                    </section>
2863                            </div>
2864        </div>
2865    </div>
2866    <button data-show-more-btn="" class="show-more__btn show-more__btn_arrow" aria-expanded="false">
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2873</div>
2874<noindex>
2875<div class="show-more devices">
2876    <div class="show-more__content" data-show-more-content data-show-initial-height-desktop="225" data-show-initial-height-tablet="250" data-show-initial-height-mobile="378">
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2878            <div class="footer__column">
2879                                    <section class="footer__section">
2880                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/orm/">Управление репутацией</a>
2881                                                <ul class="footer__section-list">
2882                                                                <li>
2883                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/orm/formirovanie/">Формирование информационного фона</a>
2884                                                                            </li>
2885                                                                    <li>
2886                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/orm/korrektirovka/">Корректировка информационного фона</a>
2887                                                                            </li>
2888                                                                    <li>
2889                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/orm/audit/">Репутационный аудит</a>
2890                                                                            </li>
2891                                                                    <li>
2892                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/orm/serm/">Вытеснение негатива из поисковой выдачи (SERM)</a>
2893                                                                            </li>
2894                                                                    <li>
2895                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/orm/monitoring/">Мониторинг информационного фона</a>
2896                                                                            </li>
2897                                                        </ul>
2898                    </section>
2899                                    <section class="footer__section">
2900                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/education/articles/">Полезно знать</a>
2901                                                <ul class="footer__section-list">
2902                                                                <li>
2903                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/education/articles/seo/">SEO</a>
2904                                                                            </li>
2905                                                                    <li>
2906                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/education/articles/chto-takoe-kontekstnaya-reklama/">Контекстная реклама</a>
2907                                                                            </li>
2908                                                                    <li>
2909                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/education/articles/chto-takoe-serm/">SERM</a>
2910                                                                            </li>
2911                                                                    <li>
2912                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/education/articles/chto-takoe-upravlenie-reputatsiey-v-internete/">ORM</a>
2913                                                                            </li>
2914                                                                    <li>
2915                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/education/articles/reklama-yandeks-direkt/">Реклама в Яндекс</a>
2916                                                                            </li>
2917                                                        </ul>
2918                    </section>
2919                                    <section class="footer__section">
2920                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/mediynaya-reklama/">Медийная реклама</a>
2921                                                <ul class="footer__section-list">
2922                                                                <li>
2923                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/pr/">PR-размещение</a>
2924                                                                            </li>
2925                                                                    <li>
2926                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/rtb/">RTB (Programmatic)</a>
2927                                                                            </li>
2928                                                                    <li>
2929                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/banner/">Баннерная реклама</a>
2930                                                                            </li>
2931                                                                    <li>
2932                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/video/">Видеореклама</a>
2933                                                                            </li>
2934                                                                    <li>
2935                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/mobile/">Мобильная реклама</a>
2936                                                                            </li>
2937                                                                    <li>
2938                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/banner/stoimost/">Стоимость баннерной рекламы</a>
2939                                                                            </li>
2940                                                                    <li>
2941                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/tizer
2941naya/">Тизерная реклама</a>
2942                                                                            </li>
2943                                                        </ul>
2944                    </section>
2945                                    <section class="footer__section">
2946                                                <a class="link link_variant-14 link_color-white footer__section-title" href=""></a>
2947                                                <ul class="footer__section-list">
2948                                                                <li>
2949                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/usability/internet-magazine/">Повышение конверсии интернет-магазина</a>
2950                                                                            </li>
2951                                                                    <li>
2952                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/usability/mobile/">Анализ юзабилити мобильных приложений</a>
2953                                                                            </li>
2954                                                                    <li>
2955                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/usability/tsena/">Стоимость услуг по юзабилити сайтов</a>
2956                                                                            </li>
2957                                                                    <li>
2958                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/usability/tsena/">Цена юзабилити аудита</a>
2959                                                                            </li>
2960                                                        </ul>
2961                    </section>
2962                                    <section class="footer__section">
2963                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/seo-prodvizhenie/poiskovyj-audit-sajta/">Аудит сайта</a>
2964                                                <ul class="footer__section-list">
2965                                                    </ul>
2966                    </section>
2967                            </div>
2968            <div class="footer__column">
2969                                    <section class="footer__section">
2970                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/seo-prodvizhenie/">Поисковая оптимизация сайта</a>
2971                                                <ul class="footer__section-list">
2972                                                                <li>
2973                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/marketing/">Поисковый маркетинг</a>
2974                                                                            </li>
2975                                                                    <li>
2976                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/poiskovyj-audit-sajta/">SEO-аудит</a>
2977                                                                            </li>
2978                                                                    <li>
2979                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/trafic/">Оплата за трафик</a>
2980                                                                            </li>
2981                                                                    <li>
2982                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/position/">Оплата за позиции</a>
2983                                                                            </li>
2984                                                                    <li>
2985                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/lidi/">Оплата за лиды</a>
2986                                                                            </li>
2987                                                                    <li>
2988                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/top-10/">Продвижение в Топ-10</a>
2989                                                                            </li>
2990                                                                    <li>
2991                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/generative-optimization/">GEO-оптимизация</a>
2992                                                                            </li>
2993                                                                    <li>
2994                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/vyvod-sajta-pod-filtra/">Вывод сайта из-под фильтра</a>
2995                                                                            </li>
2996                                                                    <li>
2997                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/tseny/">Стоимость SEO продвижения</a>
2998                                                                            </li>
2999                                                                    <li>
3000                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/seo-autsorsing/ ">SEO-аутсорсинг</a>
3001                                                                            </li>
3002                                                                    <li>
3003                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/prodvizhenie-informacionnogo-sajta/">Бренд-медиа и контентное продвижение</a>
3004                                                                            </li>
3005                                                                    <li>
3006                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/marketing/">Комплексный интернет-маркетинг</a>
3007                                                                            </li>
3008                                                                    <li>
3009                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/poiskovyy-marketing-b2b/ ">Продвижение B2B-сайта</a>
3010                                                                            </li>
3011                                                                    <li>
3012                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/google/">Продвижение в Google</a>
3013                                                                            </li>
3014                                                                    <li>
3015                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/prodvizhenie-yandex/">Продвижение в Яндекс</a>
3016                                                                            </li>
3017                                                                    <li>
3018                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/prodvizhenie-internet-magazina/">Продвижение интернет-магазина</a>
3019                                                                            </li>
3020                                                                    <li>
3021                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/prodvizhenie-molodogo-sajta/">Продвижение молодого сайта</a>
3022                                                                            </li>
3023                                                                    <li>
3024                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/tekstovyj-audit/">Текстовый аудит сайта</a>
3025                                                                            </li>
3026                                                        </ul>
3027                    </section>
3028                                    <section class="footer__section">
3029                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/smm/">SMM</a>
3030                                                <ul class="footer__section-list">
3031                                                                <li>
3032                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/smm/vedenie-grupp-sotsialnyh-setyah/">Создание и ведение групп в социальных сетях</a>
3033                                                                            </li>
3034                                                                    <li>
3035                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/smm/tseny/">Стоимость продвижения в социальных сетях</a>
3036                                                                            </li>
3037                                                        </ul>
3038                    </section>
3039                                    <section class="footer__section">
3040                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/web-analytics/">Веб-аналитика</a>
3041                                                <ul class="footer__section-list">
3042                                                    </ul>
3043                    </section>
3044                            </div>
3045            <div class="footer__column">
3046                                    <section class="footer__section">
3047                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/context/">Контекстная реклама</a>
3048                                                <ul class="footer__section-list">
3049                                                                <li>
3050                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/yandex-direct/">Яндекс.Директ</a>
3051                                                                            </li>
3052                                                                    <li>
3053                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/kpi/">Реклама с оплатой по KPI</a>
3054                                                                            </li>
3055                                                                    <li>
3056                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/mediynaya-reklama/rtb/">RTB</a>
3057                                                                            </li>
3058                                                                    <li>
3059                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/vk-ads/">Настройка рекламы в VK Ads</a>
3060                                                                            </li>
3061                                                                    <li>
3062                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/remarketing/">Ремаркетинг в Яндекс.Директе</a>
3063                                                                            </li>
3064                                                                    <li>
3065                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/audit-reklamnoj-kampanii/">Аудит рекламной кампании Яндекс Директ</a>
3066                                                                            </li>
3067                                                                    <li>
3068                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/context/kpi/">Кампания с оплатой по KPI</a>
3069                                                                            </li>
3070                                                        </ul>
3071                    </section>
3072                                    <section class="footer__section">
3073                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/target/">Таргетированная реклама</a>
3074                                                <ul class="footer__section-list">
3075                                                                <li>
3076                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/target/prodazhi-vkontakte/">Продажи через сообщество ВКонтакте</a>
3077                                                                            </li>
3078                                                                    <li>
3079                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/target/otraslevye-resheniya/">Отраслевые решения</a>
3080                                                                            </li>
3081                                                        </ul>
3082                    </section>
3083                            </div>
3084            <div class="footer__column">
3085                                    <section class="footer__section">
3086                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/performance-marketing/">Performance-инструменты</a>
3087                                                <ul class="footer__section-list">
3088                                                    </ul>
3089                    </section>
3090                                    <section class="footer__section">
3091                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/usability/">Юзабилити</a>
3092                                                <ul class="footer__section-list">
3093                                                                <li>
3094                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/usability/internet-magazine/">Повышение конверсии магазина</a>
3095                                                                            </li>
3096                                                                    <li>
3097                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/usability/mobile/">UX мобильного приложения</a>
3098                                                                            </li>
3099                                                        </ul>
3100                    </section>
3101                                    <section class="footer__section">
3102                                                <a class="link link_variant-14 link_color-white footer__section-title" href="/copywriting/">Контент-маркетинг</a>
3103                                                <ul class="footer__section-list">
3104                                                                <li>
3105                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/copywriting/napolnenie-kontentom/">Контент на сайте</a>
3106                                                                            </li>
3107                                                                    <li>
3108                                                                                <a class="link link_variant-14 link_color-gray footer__section-item" href="/seo-prodvizhenie/kontent-building/">Внешние публикации</a>
3109                                                                            </li>
3110                                                        </ul>
3111                    </section>
3112                            </div>
3113        </div>
3114    </div>
3115     <button data-show-more-btn class="show-more__btn show-more__btn_arrow">
3116        <span class="button__icon">
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3124        <div class="footer__info">
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3131                            fill="black"></path>
3132                        <path d="M54.335 76.4504L46.2235 57.9263L52.8732 55.0145L60.9846 73.5386L54.335 76.4504Z"
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3302<script  src="/bitrix/cache/js/s1/ashmanov_new/page_0e4754e6249e62362a33d759856f3942/page_0e4754e6249e62362a33d759856f3942_v1.js?179082953837498"></script>
vendor: 1 bytes, line 3302
3302
3303<script type="text/javascript">var _ba = _ba || []; _ba.push(["aid", "0f819276c4b06007010a47a25924cff9"]); _ba.push(["host", "www.ashmanov.com"]); (function() {var ba = document.createElement("script"); ba.type = "text/javascript"; ba.async = true;ba.src = (document.location.protocol == "https:" ? "https://" : "http://") + "bitrix.info/ba.js";var s = document.getElementsByTagName("script")[0];s.parentNode.insertBefore(ba, s);})();</script>
3303
3304
3305<script type="text/javascript">(window.Image ? (new Image()) : document.createElement('img')).src = 'https://vk.com/rtrg?p=VK-RTRG-203271-6lXWT';</script>
3305
3306
3307</body>
3308
3309</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.