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para nova coleção com a On" fetchpriority="high" decoding="async" /></a> 267 <div class="hero__text"><div class="hero__text-inner"> 268 <p class="eyebrow">Criatividade</p> 269 270 <h1 class="hero__title"><a href="/zendaya-on-segunda-colecao-filme-acao-pantera/">Zendaya vira heroÃna de ação para nova coleção com a On</a></h1> 271 <p class="hero__dek">Segunda coleção co-criada com Law Roach ganha filme de ação dirigido pelo trio Pantera e reforça a aposta da marca em lifestyle e no público feminino jovem</p> 272 <div class="hero__byline"><img class="hero__avatar" src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/2026/06/avatar-cmerigo-2021-2-3.jpg" alt="Carlos Merigo" /><span class="hero__sig"><span class="hero__by">por</span> <a class="hero__author" href="/author/cmerigo/">Carlos Merigo</a> <span class="hero__dot">·</span> <span class="hero__date" data-reltime="2026-10-01T11:36:38-03:00">1 out</span></span></div> 273 </div></div> 274 </div> 275 </section> 276 <section class="radar" aria-label="No radar"> 277 <div class="wrap"> 278 <div class="radar__head"><p class="eyebrow">No radar</p><h2>Outros destaques da semana</h2></div> 279 <div class="radar__grid"> 280 281 <a class="radar__item" href="/asics-human-nature-sedentarismo-sigourney-weaver/">
282 <span class="radar__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/asics-human-nature.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/asics-human-nature.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/asics-human-nature.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/asics-human-nature.jpg 1000w" sizes="(max-width: 600px) 46vw, (max-width: 980px) 31vw, 18vw" alt="" loading="lazy" decoding="async" /></span> 283 <span class="radar__cat">Criatividade</span> 284 <span class="radar__title">ASICS transforma humanos sedentários em espécie ameaçada</span> 285 </a> 286 287 <a class="radar__item" href="/kfc-dont-crack-game-show-believe-in-chicken/"> 288 <span class="radar__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/kfc-game-show.jpeg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/kfc-game-show.jpeg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/kfc-game-show.jpeg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/kfc-game-show.jpeg 1000w" sizes="(max-width: 600px) 46vw, (max-width: 980px) 31vw, 18vw" alt="" loading="lazy" decoding="async" /></span> 289 <span class="radar__cat">Criatividade</span> 290 <span class="radar__title">KFC transforma âBelieve in Chickenâ em game show de 30 minutos</span> 291 </a> 292 293 <a class="radar__item" href="/lego-dragon-ball-shenron-goku/"> 294 <span class="radar__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/11390_Lifestyle_Cons_02.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/11390_Lifestyle_Cons_02.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/11390_Lifestyle_Cons_02.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/11390_Lifestyle_Cons_02.jpg 1000w" sizes="(max-width: 600px) 46vw, (max-width: 980px) 31vw, 18vw" alt="" loading="lazy" decoding="async" /></span> 295 <span class="radar__cat">Cultura</span> 296 <span class="radar__title">LEGO lança primeiro set de Dragon Ball</span> 297 </a> 298 299 <a class="radar__item" href="/openai-dots-agentes-ia-computador-nuvem-muse/"> 300 <span class="radar__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/Dots-Hero-Image.jpeg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/Dots-Hero-Image.jpeg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/Dots-Hero-Image.jpeg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/Dots-Hero-Image.jpeg 1000w" sizes="(max-width: 600px) 46vw, (max-width: 980px) 31vw, 18vw" alt="" loading="lazy" decoding="async" /></span> 301 <span class="radar__cat">Tech</span> 302 <span class="radar__title">OpenAI lança Dots, agentes que trabalham em segundo plano</span> 303 </a> 304 305 <a class="radar__item" href="/nubank-zeze-avenida-brasil-tilde-quem-ama-cuida-amendoim/"> 306 <span class="radar__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/avenida-brasil-zeze-nubank.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/avenida-brasil-zeze-nubank.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/avenida-brasil-zeze-nubank.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/avenida-brasil-zeze-nubank.jpg 1000w" sizes="(max-width: 600px) 46vw, (max-width: 980px) 31vw, 18vw" alt="" loading="lazy" decoding="async" /></span>
307 <span class="radar__cat">Criatividade</span> 308 <span class="radar__title">Zezé, de âAvenida Brasilâ, volta como creator em campanha do Nubank</span> 309 </a> 310 311 </div> 312 </div> 313 </section> 314 315 316 <section class="ad-band" aria-label="Publicidade"><div class="wrap"> 317 318<aside class="ad-slot ad-slot--board" aria-label="Publicidade"> 319 <span class="ad-slot__label">Publicidade</span> 320 <div id="b9-ad-board" class="ad-slot__ins"></div> 321</aside>
322<script> 323(function () { 324 var id = "b9-ad-board"; 325 var path = "/1017554/v8-horizontal"; 326 // Lista de tamanhos (união) configurada no admin, em LxA IAB padrão. 327 // Aceita separador "x", "X", "Ã" (sinal de multiplicação) ou "*" â o admin à s 328 // vezes salva 970Ã250 (à Unicode) em vez de 970x250, e split("x") sozinho não 329 // separava â tamanhos viravam inválidos e o slot não definia. Normalizamos tudo 330 // pra "x" antes de separar. 331 var sizes = "970x250,728x90,300x250,336x280,320x100,320x50".split(",").map(function (s) { 332 var p = s.trim().toLowerCase().replace(/[Ã*]/g, "x").split("x"); 333 return [parseInt(p[0], 10), parseInt(p[1], 10)]; 334 }).filter(function (a) { return a[0] > 0 && a[1] > 0; }); 335 if (!sizes.length) return; 336 window.googletag = window.googletag || { cmd: [] }; 337 googletag.cmd.push(function () { 338 var el = document.getElementById(id); 339 if (!el || el.getAttribute("data-defined")) return; 340 var slot = googletag.defineSlot(path, sizes, id); 341 if (!slot) return; 342 // SIZE MAPPING IAB: cada faixa de viewport recebe só os tamanhos que cabem, 343 // evitando 970/728 no mobile (corte) ou retângulo de mobile no desktop. 344 var fit = function (max) { return sizes.filter(function (a) { return a[0] <= max; }); }; 345 // DESKTOP (>=970): formatos HORIZONTAIS (banner/leaderboard/billboard, ou seja 346 // proporção L/A >= 2 â 970x250, 728x90, 320x100, 320x50). à EXATAMENTE o que 347 // enchia antes. Só os retângulos novos (300x250, 336x280) ficam fora do desktop 348 // (vão p/ tablet/mobile). Slot só com retângulos (sidebar 300x250/300x600) não 349 // tem horizontal â cai em todos (fallback), mantendo o retângulo no desktop. 350 var banners = sizes.filter(function (a) { return a[0] / a[1] >= 2; }); 351 var desktop = banners.length ? banners : sizes; 352 var tablet = fit(728).length ? fit(728) : desktop; 353 var mobile = fit(336).length ? fit(336) : tablet; // 300x250/336x280/320x100/320x50 354 var mapping = googletag.sizeMapping() 355 .addSize([970, 0], desktop) 356 .addSize([728, 0], tablet) 357 .addSize([0, 0], mobile) 358 .build(); 359 slot.defineSizeMapping(mapping); 360 slot.addService(googletag.pubads()); 361 el.setAttribute("data-defined", "1"); 362 googletag.display(id); 363 }); 364 365 // REDE DE SEGURANÃA (independe do GPT): o colapso normal usa o evento 366 // slotRenderEnded.isEmpty (default.hbs), mas ele NÃO dispara quando o gpt.js 367 // é bloqueado por ad-blocker/Safari no mobile â aà o slot fica vazio com 368 // "Publicidade". Aqui, se em ~4,5s não houver um <iframe> de anúncio com 369 // tamanho visÃvel, escondemos a FAIXA (.ad-band) ou o slot (.ad-slot). 370 // â ï¸ NÃO reintroduzir "colapsar se iframe > maior tamanho configurado": 371 // criativos legÃtimos (Starlink, responsivos AdX) são mais altos que os 372 // tamanhos fixos e eram FECHADOS por engano segundos após carregar. 373 setTimeout(function () { 374 var node = document.getElementById(id); 375 if (!node) return; 376 var ifr = node.querySelector("iframe"); 377 if (!ifr || ifr.offsetHeight < 10 || ifr.offsetWidth < 10) { 378 var box = node.closest(".ad-band") || node.closest(".ad-slot"); 379 if (box) box.style.display = "none"; 380 } 381 }, 4500); 382})(); 383</script>
383 384 385 </div></section> 386 387 388 <section class="section relacao" aria-label="Newsletter e assinatura"> 389 <div class="wrap"> 390 <div class="relacao__grid"> 391 <div class="relacao__card relacao__free"> 392 <div class="relacao__topline"><p class="eyebrow">Newsletter diária · grátis</p><span class="relacao__freq">Todo dia, 7h</span></div> 393 <h2 class="relacao__title">O B9 do dia,<br>antes do café.</h2> 394 <p class="relacao__text">Todos os posts do B9 reunidos em um e-mail. Pra começar a manhã com o que circulou no dia anterior.</p> 395 <form class="nl-form" data-members-form="signup"> 396 <input data-members-newsletter type="hidden" value="B9 do dia" /> 397 <input type="email" name="email" data-members-email placeholder="[email protected]" aria-label="Seu e-mail" required /> 398 <button type="submit">Quero receber</button> 399 <p class="nl-form__msg nl-form__msg--success">Pronto! Enviamos um e-mail pra você confirmar a inscrição.</p> 400 <p class="nl-form__msg nl-form__msg--error">Não foi possÃvel inscrever agora. Confira o e-mail e tente de novo.</p> 401 </form> 402 <p class="nl-micro">Sem spam. Cancele a qualquer momento.</p> 403 </div> 404 <div class="relacao__card relacao__plus"> 405 <div class="relacao__topline"><span class="plus-badge">B9+</span><span class="relacao__selo">Lida por lÃderes da indústria</span></div> 406 <h2 class="relacao__title">Além do Feed.</h2> 407 <p class="relacao__text">A newsletter dominical exclusiva do B9+. Carlos Merigo desenvolve as histórias da semana até o que elas revelam.</p> 408 <ul class="plus-perks"> 409 <li><strong>Além do Feed</strong> â newsletter exclusiva, todo domingo</li> 410 <li>Análises, entrevistas e arquivo completo</li> 411 <li>Grupo no WhatsApp com o B9 e outros assinantes</li> 412 <li>Newsletter diária antecipada e navegação sem publicidade</li> 413 </ul> 414 <div class="relacao__cta-row"><span class="relacao__price">R$ 14 <span>/mês</span></span><a href="https://www.b9.com.br/assine/" class="btn-plus">Assinar B9+ <span aria-hidden="true">â</span></a></div><p class="relacao__price-note">No plano anual, cobrados R$ 169 uma vez por ano · ou R$ 19/mês.</p> 415 <a class="relacao__more" href="https://www.b9.com.br/alemdofeed/">Conhecer a Além do Feed <span aria-hidden="true">â</span></a> 416 </div> 417 </div> 418 </div> 419 </section> 420 421 <section class="section section--dark pods" aria-label="Podcasts"> 422 <div class="wrap"> 423 <div class="sec-head"> 424 <div><p class="eyebrow pods__live">B9 Podcasts <span class="pods__rec" aria-hidden="true"></span></p><h2 class="sec-head__title">No ar</h2></div> 425 <a href="https://www.b9.com.br/podcasts/" class="sec-head__cta">Ver todos os episódios <span aria-hidden="true">â</span></a> 426 </div> 427 <div class="pods__grid"> 428 <a class="pod" href="/naruhodo/naruhodo-entrevista-77-irma-de-godoy/"> 429 <div class="pod__cover"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/naruhodo-entrevista-capa-retangulo-77.png" alt="" loading="lazy" decoding="async" /><span class="pod__play" aria-hidden="true"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M8 5v14l11-7z"></path></svg></span></div> 430 <span class="pod__show">Naruhodo!</span> 431 <span class="pod__ep">Naruhodo Entrevista #77: Irma de Godoy</span> 432 <span class="pod__dek">O podcast pra quem tem fome de aprender</span> 433 <span class="pod__meta" data-pod-meta><span class="pod__ep-itag" data-itag="#77" hidden></span><span class="pod__meta-date">28 set 2026</span></span> 434 </a> 435 <p class="pods__more">Outros episódios</p> 436 <a class="pod" href="/braincast/ia-fim-do-mundo/"> 437 <div class="pod__cover"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/bcast_template-YT651.png" alt="" loading="lazy" decoding="async" /><span class="pod__play" aria-hidden="true"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M8 5v14l11-7z"></path></svg></span></div>
438 <span class="pod__show">Braincast</span> 439 <span class="pod__ep">A IA pode acabar com o mundo?</span> 440 441 <span class="pod__dur" data-reltime="2026-09-26T21:35:00-03:00">26 set</span> 442 </a> 443 444 <a class="pod" href="/cinematico/furia/"> 445 <div class="pod__cover"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/cinematico-furia.jpg" alt="" loading="lazy" decoding="async" /><span class="pod__play" aria-hidden="true"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M8 5v14l11-7z"></path></svg></span></div> 446 <span class="pod__show">Cinemático</span> 447 <span class="pod__ep">Fúria</span> 448 449 <span class="pod__dur" data-reltime="2026-09-24T21:32:00-03:00">24 set</span> 450 </a> 451 452 <a class="pod" href="/cinematico/resident-evil/"> 453 <div class="pod__cover"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/cinematico-resident-evil.jpg" alt="" loading="lazy" decoding="async" /><span class="pod__play" aria-hidden="true"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M8 5v14l11-7z"></path></svg></span></div> 454 <span class="pod__show">Cinemático</span> 455 <span class="pod__ep">Resident Evil</span> 456 457 <span class="pod__dur" data-reltime="2026-09-22T21:29:00-03:00">22 set</span> 458 </a> 459 460 </div> 461 </div> 462 </section> 463 464
464<script> 465 (function () { 466 var meta = document.querySelector('.pods [data-pod-meta]'); 467 if (!meta) return; 468 var epNum = ''; 469 var itags = meta.querySelectorAll('.pod__ep-itag'); 470 for (var i = 0; i < itags.length; i++) { 471 var m = (itags[i].getAttribute('data-itag') || '').trim().match(/^#?(\d+)$/); 472 if (m) { epNum = m[1]; break; } 473 } 474 var dateEl = meta.querySelector('.pod__meta-date'); 475 var dateTxt = dateEl ? dateEl.textContent.trim() : ''; 476 var parts = []; 477 if (epNum) parts.push('EP ' + epNum); 478 if (dateTxt) parts.push(dateTxt); 479 meta.textContent = parts.join(' · '); 480 })(); 481 </script>
481 482 483 <section class="section mais" aria-label="Mais do B9"> 484 <div class="wrap"> 485 <div class="sec-head"> 486 <div><p class="eyebrow">Mais do B9</p><h2 class="sec-head__title">Confira também</h2></div> 487 <a href="https://www.b9.com.br/arquivo/" class="sec-head__cta">Ver mais <span aria-hidden="true">â</span></a> 488 </div> 489 <div class="mais__grid"> 490 <a class="artcard" href="/estrategia-ecommerce-media-mercado-ads/"> 491 <div class="artcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/mercado-break-the-tape.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/mercado-break-the-tape.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/mercado-break-the-tape.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/mercado-break-the-tape.jpg 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /></div> 492 <span class="artcard__cat">Content Partner</span> 493 <span class="artcard__title">
493Do anúncio à compra: a estratégia de commerce media do Mercado Ads</span> 494 <span class="artcard__time" data-reltime="2026-09-25T18:21:04-03:00">25 set</span> 495 </a> 496 <a class="artcard" href="/volvo-ja-volto-campanha-seguranca-grey-brasil/"> 497 <div class="artcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/VOLVO_FRAME_4k_03.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/VOLVO_FRAME_4k_03.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/VOLVO_FRAME_4k_03.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/VOLVO_FRAME_4k_03.jpg 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /></div> 498 <span class="artcard__cat">Criatividade</span> 499 <span class="artcard__title">O barulho de alguém chegando em casa vira campanha da Volvo</span> 500 <span class="artcard__time" data-reltime="2026-09-25T10:00:04-03:00">25 set</span> 501 </a> 502 <a class="artcard" href="/itau-personnalite-pra-todos-os-seus-feitos-campanha-30-anos/"> 503 <div class="artcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/itau-personnalite.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/itau-personnalite.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/itau-personnalite.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/itau-personnalite.jpg 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /></div> 504 <span class="artcard__cat">Criatividade</span> 505 <span class="artcard__title">Itaú Personnalité troca âSempre em movimentoâ por âPra todos os seus feitosâ</span> 506 <span class="artcard__time" data-reltime="2026-09-24T11:19:23-03:00">24 set</span> 507 </a> 508 <a class="artcard" href="/patagonia-100-dolares-mobilizacao-voto-eleicoes-eua/"> 509 <div class="artcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/60377.png" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/60377.png 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/60377.png 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/60377.png 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /></div> 510 <span class="artcard__cat">Criatividade</span> 511 <span class="artcard__title">Patagonia paga US$ 100 para quem incentivar três amigos a votar</span> 512 <span class="artcard__time" data-reltime="2026-09-23T18:38:31-03:00">23 set</span> 513 </a> 514 <a class="artcard" href="/elf-cosmetics-brasil-sephora-elfofoca-any-gabrielly/"> 515 <div class="artcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/elf-cosmetics-brasil.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/elf-cosmetics-brasil.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/elf-cosmetics-brasil.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/elf-cosmetics-brasil.jpg 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /></div>
516 <span class="artcard__cat">Criatividade</span> 517 <span class="artcard__title">e.l.f. estreia no Brasil transformando gÃrias locais em campanha</span> 518 <span class="artcard__time" data-reltime="2026-09-23T16:23:24-03:00">23 set</span> 519 </a> 520 <a class="artcard" href="/wpp-production-hub-producao-ia-londres/"> 521 <div class="artcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/wpp-production1.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/wpp-production1.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/wpp-production1.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/wpp-production1.jpg 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /></div> 522 <span class="artcard__cat">Criatividade</span> 523 <span class="artcard__title">WPP inaugura estúdio que mistura IA, LED e produção fÃsica</span> 524 <span class="artcard__time" data-reltime="2026-09-23T11:11:49-03:00">23 set</span> 525 </a> 526 </div> 527 </div> 528 </section> 529 530 <section class="section porta" aria-label="Porta Giratória"> 531 <div class="wrap"> 532 <div class="sec-head"> 533 <div><p class="eyebrow">Mercado</p><h2 class="sec-head__title">Porta Giratória</h2><p class="sec-head__sub">As movimentações que importam no mercado de comunicação. Contratações, aquisições, fusões e saÃdas.</p></div> 534 <a href="https://www.b9.com.br/tag/porta-giratoria/" class="sec-head__cta">Ver todas <span aria-hidden="true">â</span></a> 535 </div> 536 <hr class="porta__rule" /> 537 <div class="porta__grid"> 538 <a class="porta__note" href="/almapbbdo-praia-branding-design/"> 539 <span class="porta__photo"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/09/praia.png" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/09/praia.png 160w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/praia.png 300w" sizes="64px" alt="" loading="lazy" decoding="async" /></span> 540 <span class="porta__body"> 541 542 <span class="porta__name">AlmapBBDO lança Praia, unidade de branding e design</span> 543 <span class="porta__date" data-reltime="2026-09-14T10:16:38-03:00">14 set</span> 544 </span> 545 </a> 546 <a class="porta__note" href="/rafa-alves-volta-a-droga5-como-cco/"> 547 <span class="porta__photo"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/09/Retrato-CASAAS-Rafael-Alves_0233_V2.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/09/Retrato-CASAAS-Rafael-Alves_0233_V2.jpg 160w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/Retrato-CASAAS-Rafael-Alves_0233_V2.jpg 300w" sizes="64px" alt="" loading="lazy" decoding="async" /></span> 548 <span class="porta__body"> 549 550 <span class="porta__name">Rafa Alves volta à Droga5 como CCO</span> 551 <span class="porta__date" data-reltime="2026-09-11T15:49:00-03:00">11 set</span> 552 </span> 553 </a> 554 <a class="porta__note" href="/renata-davila-cso-talent/"> 555 <span class="porta__photo"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/08/Renata-D-Avila---Nova-CSO-da-Talent.jpeg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/08/Renata-D-Avila---Nova-CSO-da-Talent.jpeg 160w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/08/Renata-D-Avila---Nova-CSO-da-Talent.jpeg 300w" sizes="64px" alt="" loading="lazy" decoding="async" /></span>
556 <span class="porta__body"> 557 558 <span class="porta__name">Renata D'Ãvila volta ao Brasil como CSO da Talent</span> 559 <span class="porta__date" data-reltime="2026-08-18T10:58:00-03:00">18 ago</span> 560 </span> 561 </a> 562 <a class="porta__note" href="/galeria-ana-coutinho-ceo-phil-daijo-rafael-ziggy-ccos/"> 563 <span class="porta__photo"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/08/galeria-diretores.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/08/galeria-diretores.jpg 160w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/08/galeria-diretores.jpg 300w" sizes="64px" alt="" loading="lazy" decoding="async" /></span> 564 <span class="porta__body"> 565 566 <span class="porta__name">Ana Coutinho assume como CEO da Galeria; Phil Daijó e Rafael Ziggy viram CCOs</span> 567 <span class="porta__date" data-reltime="2026-08-14T18:05:34-03:00">14 ago</span> 568 </span> 569 </a> 570 <a class="porta__note" href="/fred-saldanha-cco-lepub/"> 571 <span class="porta__photo"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/07/PR_Marina-Fred.jpg.jpeg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/07/PR_Marina-Fred.jpg.jpeg 160w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/07/PR_Marina-Fred.jpg.jpeg 300w" sizes="64px" alt="" loading="lazy" decoding="async" /></span> 572 <span class="porta__body"> 573 574 <span class="porta__name">Fred Saldanha é o novo CCO da LePub São Paulo</span> 575 <span class="porta__date" data-reltime="2026-07-20T16:09:00-03:00">20 jul</span> 576 </span> 577 </a> 578 <a class="porta__note" href="/lola-tbwa-alex-adati-vp-de-criacao/"> 579 <span class="porta__photo"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/07/lola-adati.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w160/format/webp/2026/07/lola-adati.jpg 160w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/07/lola-adati.jpg 300w" sizes="64px" alt="" loading="lazy" decoding="async" /></span> 580 <span class="porta__body"> 581 582 <span class="porta__name">Lola\TBWA anuncia Alex Adati como novo VP de Criação</span> 583 <span class="porta__date" data-reltime="2026-07-14T14:04:00-03:00">14 jul</span> 584 </span> 585 </a> 586 </div> 587 </div> 588 </section> 589 590 591 <section class="ad-band" aria-label="Publicidade"><div class="wrap"> 592 593<aside class="ad-slot ad-slot--board" aria-label="Publicidade"> 594 <span class="ad-slot__label">Publicidade</span> 595 <div id="b9-ad-board2" class="ad-slot__ins"></div> 596</aside>
597<script> 598(function () { 599 var id = "b9-ad-board2"; 600 var path = "/1017554/v8-horizontal"; 601 // Lista de tamanhos (união) configurada no admin, em LxA IAB padrão. 602 // Aceita separador "x", "X", "Ã" (sinal de multiplicação) ou "*" â o admin à s 603 // vezes salva 970Ã250 (à Unicode) em vez de 970x250, e split("x") sozinho não 604 // separava â tamanhos viravam inválidos e o slot não definia. Normalizamos tudo 605 // pra "x" antes de separar. 606 var sizes = "970x250,728x90,300x250,336x280,320x100,320x50".split(",").map(function (s) { 607 var p = s.trim().toLowerCase().replace(/[Ã*]/g, "x").split("x"); 608 return [parseInt(p[0], 10), parseInt(p[1], 10)]; 609 }).filter(function (a) { return a[0] > 0 && a[1] > 0; }); 610 if (!sizes.length) return; 611 window.googletag = window.googletag || { cmd: [] }; 612 googletag.cmd.push(function () { 613 var el = document.getElementById(id); 614 if (!el || el.getAttribute("data-defined")) return; 615 var slot = googletag.defineSlot(path, sizes, id); 616 if (!slot) return; 617 // SIZE MAPPING IAB: cada faixa de viewport recebe só os tamanhos que cabem, 618 // evitando 970/728 no mobile (corte) ou retângulo de mobile no desktop. 619 var fit = function (max) { return sizes.filter(function (a) { return a[0] <= max; }); }; 620 // DESKTOP (>=970): formatos HORIZONTAIS (banner/leaderboard/billboard, ou seja 621 // proporção L/A >= 2 â 970x250, 728x90, 320x100, 320x50). à EXATAMENTE o que 622 // enchia antes. Só os retângulos novos (300x250, 336x280) ficam fora do desktop 623 // (vão p/ tablet/mobile). Slot só com retângulos (sidebar 300x250/300x600) não 624 // tem horizontal â cai em todos (fallback), mantendo o retângulo no desktop. 625 var banners = sizes.filter(function (a) { return a[0] / a[1] >= 2; }); 626 var desktop = banners.length ? banners : sizes; 627 var tablet = fit(728).length ? fit(728) : desktop; 628 var mobile = fit(336).length ? fit(336) : tablet; // 300x250/336x280/320x100/320x50 629 var mapping = googletag.sizeMapping() 630 .addSize([970, 0], desktop) 631 .addSize([728, 0], tablet) 632 .addSize([0, 0], mobile) 633 .build(); 634 slot.defineSizeMapping(mapping); 635 slot.addService(googletag.pubads()); 636 el.setAttribute("data-defined", "1"); 637 googletag.display(id); 638 }); 639 640 // REDE DE SEGURANÃA (independe do GPT): o colapso normal usa o evento 641 // slotRenderEnded.isEmpty (default.hbs), mas ele NÃO dispara quando o gpt.js 642 // é bloqueado por ad-blocker/Safari no mobile â aà o slot fica vazio com 643 // "Publicidade". Aqui, se em ~4,5s não houver um <iframe> de anúncio com 644 // tamanho visÃvel, escondemos a FAIXA (.ad-band) ou o slot (.ad-slot). 645 // â ï¸ NÃO reintroduzir "colapsar se iframe > maior tamanho configurado": 646 // criativos legÃtimos (Starlink, responsivos AdX) são mais altos que os 647 // tamanhos fixos e eram FECHADOS por engano segundos após carregar. 648 setTimeout(function () { 649 var node = document.getElementById(id); 650 if (!node) return; 651 var ifr = node.querySelector("iframe"); 652 if (!ifr || ifr.offsetHeight < 10 || ifr.offsetWidth < 10) { 653 var box = node.closest(".ad-band") || node.closest(".ad-slot"); 654 if (box) box.style.display = "none"; 655 } 656 }, 4500); 657})(); 658</script>
658 659 660 </div></section> 661 662 663 <section class="section premium premium--dark" aria-label="Exclusivo para assinantes"> 664 <div class="wrap"> 665 <div class="premium__head"> 666 <div><p class="eyebrow">B9+ · Exclusivo</p><h2 class="sec-head__title">Exclusivo para assinantes</h2><p class="sec-head__sub">A leitura que lÃderes do mercado abrem antes do café. Curadoria, análise e bastidor â em texto que vale o tempo.</p></div> 667 <div class="premium__head-actions"><a href="https://www.b9.com.br/assine/" class="premium__all">Confira todos</a><a href="https://www.b9.com.br/assine/" class="btn-subscribe">Assinar B9+</a></div> 668 </div> 669 <div class="premium__grid"> 670 <a class="pcard" href="/o-creator-sem-audiencia-e-a-fabrica-de-publis/"> 671 <div class="pcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/im-07626618.jpeg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/im-07626618.jpeg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/im-07626618.jpeg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/im-07626618.jpeg 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /><span class="pcard__lock" aria-label="Conteúdo exclusivo"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><rect x="5" y="11" width="14" height="10" rx="2"></rect><path d="M8 11V7a4 4 0 0 1 8 0v4"></path></svg></span></div> 672 <div class="pcard__body"> 673 674 <span class="pcard__title">O creator sem audiência e a fábrica de publis</span> 675 <span class="pcard__sum">VÃdeos pagos, histórias inventadas e campanhas que parecem um monte de gente contando a própria vida.</span> 676 <span class="pcard__meta"><span class="excl">B9+</span> Exclusivo · <span data-reltime="2026-09-27T21:40:59-03:00">27 set</span></span> 677 </div> 678 </a> 679 <a class="pcard" href="/ainda-tem-muita-nike-pela-frente/"> 680 <div class="pcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/nike-mercurial-kylian-mbappe-hero.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/nike-mercurial-kylian-mbappe-hero.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/nike-mercurial-kylian-mbappe-hero.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/nike-mercurial-kylian-mbappe-hero.jpg 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /><span class="pcard__lock" aria-label="Conteúdo exclusivo"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><rect x="5" y="11" width="14" height="10" rx="2"></rect><path d="M8 11V7a4 4 0 0 1 8 0v4"></path></svg></span></div> 681 <div class="pcard__body"> 682 683 <span class="pcard__title">Ainda tem muita Nike pela frente</span> 684 <span class="pcard__sum">A saÃda de Mbappé expõe uma crise real. Os números e os movimentos da empresa ajudam a dimensionar o que ainda está em disputa.</span> 685 <span class="pcard__meta"><span class="excl">B9+</span> Exclusivo · <span data-reltime="2026-09-20T23:02:55-03:00">20 set</span></span> 686 </div> 687 </a> 688 <a class="pcard" href="/coca-pepsi-e-o-preco-da-exclusividade/"> 689 <div class="pcard__media"><img src="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/hero-ed014-kingscross-fade.jpg" srcset="https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w300/format/webp/2026/09/hero-ed014-kingscross-fade.jpg 300w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w600/format/webp/2026/09/hero-ed014-kingscross-fade.jpg 600w, https://storage.ghost.io/c/b8/a4/b8a4ba23-e08d-42f7-b459-b1bcab5b8867/content/images/size/w1000/format/webp/2026/09/hero-ed014-kingscross-fade.jpg 1000w" sizes="(max-width: 620px) 92vw, (max-width: 1080px) 47vw, 33vw" alt="" loading="lazy" decoding="async" /><span class="pcard__lock" aria-label="Conteúdo exclusivo"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><rect x="5" y="11" width="14" height="10" rx="2"></rect><path d="M8 11V7a4 4 0 0 1 8 0v4"></path></svg></span></div> 690 <div class="pcard__body"> 691
692 <span class="pcard__title">Coca, Pepsi e o preço da exclusividade</span> 693 <span class="pcard__sum">Dados, tecnologia e controle: o que deveria pertencer ao cliente quando ele contrata uma agência</span> 694 <span class="pcard__meta"><span class="excl">B9+</span> Exclusivo · <span data-reltime="2026-09-13T19:25:28-03:00">13 set</span></span> 695 </div> 696 </a> 697 </div> 698 </div> 699 </section> 700 701 <section class="section ultimas" aria-label="Linha do tempo"> 702 <div class="wrap"> 703 <div class="sec-head"><div><p class="eyebrow">Feed</p><h2 class="sec-head__title">Linha do tempo</h2></div></div> 704 <div class="ultimas__list"> 705 <a class="ultima" href="/zendaya-on-segunda-colecao-filme-acao-pantera/"> 706 <span class="ultima__lead"> 707 708 709 710 711 712<span class="ultima__cat">Criatividade</span> 713 714 715 716 717 718 719 <span class="ultima__time" data-reltime="2026-10-01T11:36:38-03:00">1 out</span> 720 </span> 721 <span class="ultima__title">Zendaya vira heroÃna de ação para nova coleção com a On</span> 722 <span class="ultima__arrow" aria-hidden="true">â</span> 723 </a> 724 <a class="ultima" href="/asics-human-nature-sedentarismo-sigourney-weaver/"> 725 <span class="ultima__lead"> 726 727 728 729 730 731<span class="ultima__cat">Criatividade</span> 732 733 734 735 736 737 738 <span class="ultima__time" data-reltime="2026-09-30T17:27:16-03:00">30 set</span> 739 </span> 740 <span class="ultima__title">ASICS transforma humanos sedentários em espécie ameaçada</span> 741 <span class="ultima__arrow" aria-hidden="true">â</span> 742 </a> 743 <a class="ultima" href="/kfc-dont-crack-game-show-believe-in-chicken/"> 744 <span class="ultima__lead"> 745 746 747 748 749 750<span class="ultima__cat">Criatividade</span> 751 752 753 754 755 756 757 <span class="ultima__time" data-reltime="2026-09-30T17:14:15-03:00">30 set</span> 758 </span> 759 <span class="ultima__title">KFC transforma âBelieve in Chickenâ em game show de 30 minutos</span> 760 <span class="ultima__arrow" aria-hidden="true">â</span> 761 </a> 762 <a class="ultima" href="/lego-dragon-ball-shenron-goku/"> 763 <span class="ultima__lead"> 764 765 766 767 768 769 770<span class="ultima__cat">Cultura</span> 771 772 773 774 775 776 <span class="ultima__time" data-reltime="2026-09-29T15:30:44-03:00">29 set</span> 777 </span> 778 <span class="ultima__title">LEGO lança primeiro set de Dragon Ball</span> 779 <span class="ultima__arrow" aria-hidden="true">â</span> 780 </a> 781 <a class="ultima" href="/openai-dots-agentes-ia-computador-nuvem-muse/"> 782 <span class="ultima__lead"> 783 784 785 786 787 788 789 790 791 792<span class="ultima__cat">Tech</span> 793 794 795 <span class="ultima__time" data-reltime="2026-09-29T14:37:46-03:00">29 set</span> 796 </span> 797 <span class="ultima__title">OpenAI lança Dots, agentes que trabalham em segundo plano</span> 798 <span class="ultima__arrow" aria-hidden="true">â</span> 799 </a> 800 <a class="ultima" href="/nubank-zeze-avenida-brasil-tilde-quem-ama-cuida-amendoim/"> 801 <span class="ultima__lead"> 802 803 804 805 806 807<span class="ultima__cat">Criatividade</span> 808 809 810 811 812<span class="ultima__cat">Brasil</span> 813 814 <span class="ultima__time" data-reltime="2026-09-29T12:00:58-03:00">29 set</span> 815 </span> 816 <span class="ultima__title">Zezé, de âAvenida Brasilâ, volta como creator em campanha do Nubank</span> 817 <span class="ultima__arrow" aria-hidden="true">â</span> 818 </a> 819 <a class="ultima" href="/naruhodo/naruhodo-entrevista-77-irma-de-godoy/">
820 <span class="ultima__lead"> 821 822 823 824 <span class="ultima__cat">Naruhodo!</span> 825 826 827 828 829 830 831 832 833 <span class="ultima__time" data-reltime="2026-09-28T09:02:37-03:00">28 set</span> 834 </span> 835 <span class="ultima__title">Naruhodo Entrevista #77: Irma de Godoy</span> 836 <span class="ultima__arrow" aria-hidden="true">â</span> 837 </a> 838 <a class="ultima" href="/o-creator-sem-audiencia-e-a-fabrica-de-publis/"> 839 <span class="ultima__lead"> 840 841 842 843 844 845 846 847 848 849 850 851 <span class="plus-flag plus-flag--sm">B9+</span> 852 <span class="ultima__time" data-reltime="2026-09-27T21:40:59-03:00">27 set</span> 853 </span> 854 <span class="ultima__title">O creator sem audiência e a fábrica de publis</span> 855 <span class="ultima__arrow" aria-hidden="true">â</span> 856 </a> 857 </div> 858 <div class="ultimas__foot"><a href="https://www.b9.com.br/arquivo/" class="btn-ghost">Ver arquivo completo <span aria-hidden="true">â</span></a></div> 859 </div> 860 </section> 861 862 <section class="section section--paper explore" aria-label="Explore o B9"> 863 <div class="wrap"> 864 <div class="explore__head"><p class="eyebrow">Navegue</p><h2 class="sec-head__title">Explore o B9</h2><p class="sec-head__sub">Temas, mercados e marcas que movem nossa cobertura.</p></div> 865 <div class="explore__group"> 866 <h3 class="explore__label">Editorias</h3> 867 <div class="explore__chips"> 868 <a class="chip chip--strong" href="https://www.b9.com.br/tag/criatividade/">Criatividade</a> 869 <a class="chip chip--strong" href="https://www.b9.com.br/tag/cultura/">Cultura</a> 870 <a class="chip chip--strong" href="https://www.b9.com.br/tag/social-media/">Social Media</a> 871 <a class="chip chip--strong" href="https://www.b9.com.br/tag/negocios/">Negócios</a> 872 <a class="chip chip--strong" href="https://www.b9.com.br/tag/tech/">Tech</a> 873 <a class="chip chip--strong" href="https://www.b9.com.br/tag/brasil/">Brasil</a> 874 </div> 875 </div> 876 <div class="explore__group"> 877 <h3 class="explore__label">Mercados</h3> 878 <div class="explore__chips"> 879 <a class="chip" href="https://www.b9.com.br/tag/alimentos-e-bebidas/">Alimentos e Bebidas</a> 880 <a class="chip" href="https://www.b9.com.br/tag/automoveis/">Automóveis</a> 881 <a class="chip" href="https://www.b9.com.br/tag/bancos-e-seguros/">Bancos e Seguros</a> 882 <a class="chip" href="https://www.b9.com.br/tag/varejo-e-ecommerce/">Varejo e E-commerce</a> 883 <a class="chip" href="https://www.b9.com.br/tag/moda-e-beleza/">Moda & Beleza</a> 884 <a class="chip" href="https://www.b9.com.br/tag/esporte/">Esporte</a> 885 <a class="chip" href="https://www.b9.com.br/tag/mobilidade-e-transporte/">Mobilidade e Transporte</a> 886 <a class="chip" href="https://www.b9.com.br/tag/entretenimento/">Entretenimento</a> 887 <a class="chip" href="https://www.b9.com.br/tag/saude-e-bem-estar/">Saúde e Bem-estar</a> 888 <a class="chip" href="https://www.b9.com.br/tag/casa-e-consumo/">Casa e Consumo</a> 889 <a class="chip" href="https://www.b9.com.br/tag/educacao/">Educação</a> 890 </div> 891 </div> 892 <div class="explore__group"> 893 <h3 class="explore__label">Marcas</h3> 894 <div class="explore__chips"> 895 <a class="chip" href="https://www.b9.com.br/tag/netflix/">Netflix</a> 896 <a class="chip" href="https://www.b9.com.br/tag/google/">Google</a> 897 <a class="chip" href="https://www.b9.com.br/tag/apple/">Apple</a> 898 <a class="chip" href="https://www.b9.com.br/tag/amazon/">Amazon</a> 899 <a class="chip" href="https://www.b9.com.br/tag/meta/">Meta</a> 900 <a class="chip" href="https://www.b9.com.br/tag/tiktok/">TikTok</a> 901 <a class="chip" href="https://www.b9.com.br/tag/instagram/">Instagram</a> 902 <a class="chip" href="https://www.b9.com.br/tag/youtube/">YouTube</a> 903 <a class="chip" href="https://www.b9.com.br/tag/spotify/">Spotify</a> 904 <a class="chip" href="https://www.b9.com.br/tag/disney/">Disney</a> 905 <a class="chip" href="https://www.b9.com.br/tag/openai/">OpenAI</a> 906 <a class="chip" href="https://www.b9.com.br/tag/microsoft/">Microsoft</a> 907 <a class="chip" href="https://www.b9.com.br/tag/samsung/">Samsung</a> 908 <a class="chip" href="https://www.b9.com.br/tag/globo/">Globo</a> 909 <a class="chip" href="https://www.b9.com.br/tag/mcdonalds/">McDonald's</a> 910 <a class="chip" href="https://www.b9.com.br/tag/burger-king/">Burger King</a> 911 <a class="chip" href="https://www.b9.com.br/tag/coca-cola/">Coca-Cola</a> 912 <a class="chip" href="https://www.b9.com.br/tag/nike/">Nike</a> 913 <a class="chip" href="https://www.b9.com.br/tag/adidas/">Adidas</a> 914 <a class="chip" href="https://www.b9.com.br/tag/uber/">Uber</a> 915 </div> 916 </div> 917 <div class="explore__group"> 918 <h3 class="explore__label">Especiais</h3> 919 <div class="explore__chips"> 920 <a class="chip" href="https://www.b9.com.br/tag/cannes-lions/">Cannes Lions</a> 921 <a class="chip" 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