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303},{ "title": "Terms of Service", "type": "policy_link", "url": "/policies/terms-of-service", "levels": 0, "object": "\u003cdiv class=\"pw-max-width-xl pw-p-l-3 pw-p-r-3 pw-p-l-md-5 pw-p-r-md-5 pw-p-l-xl-7 pw-p-r-xl-7 pw-m-l-xl-auto pw-m-r-xl-auto pw-m-t-5 pw-m-t-sm-6 pw-m-b-6\"\u003e\u003cdiv class=\"pw-grid\"\u003e\n\t\u003cdiv class=\"pw-grid__col--md--1 pw-grid__col--lg--2 pw-grid__col--xl--3\"\u003e\u003c\/div\u003e\n\t\u003cdiv class=\"pw-grid__col--12 pw-grid__col--md--10 pw-grid__col--lg--8 pw-grid__col--xl--6\"\u003e\n    \u003ch1 class=\"pw-header-1 pw-m-b-3\"\u003eTerms Of Service\u003c\/h1\u003e\n    \u003cp class=\"pw-body-accent pw-m-b-5\"\u003eLast Updated: 1\/26\/2026\u003c\/p\u003e\n    \u003cp class=\"pw-m-b-4 pw-body-medium\"\u003e\n     \tWelcome to the Primary Kids, Inc. ( \u003cspan class=\"pw-text-strong\"\u003e\"Primary Kids\"\u003c\/span\u003e ) website located at primary.com (the \"Site\"). Please r
303ead these Terms of Service (the \"Terms\") carefully because they govern your use of our Site and our children’s clothing retail services accessible via our Site. To make these Terms easier to read, the Site and our services are collectively called the \"Services.\"\n    \u003c\/p\u003e\n\n    \u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eAgreement to Terms\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eBy using our Services, you agree to be bound by these Terms. If you don’t agree to these Terms, please do not use the Services.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eChanges to Terms or Services\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eWe may modify the Terms at any time, in our sole discretion. If we do so, we’ll let you know either by posting the modified Terms on the Site or through other communications. It’s important that you review the Terms whenever we modify them because if you continue to use the Services after we have posted modified Terms on the Site, you are indicating to us that you agree to be bound by the modified Terms. If you don’t agree to be bound by the modified Terms, then you may not use the Services anymore. Because our Services are evolving over time, we may modify, change or discontinue all or any part of the Services, at any time and without notice, at our sole discretion.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-4\"\u003eWho May Use the Services\u003c\/h2\u003e\n\t\t\u003ch3 class=\"pw-header-5 pw-m-b-1\"\u003eEligibility\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eYou may use the Services only if you are 18 years or older and capable of forming a binding contract with Primary Kids and are not barred from using the Services under applicable law.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-b-1\"\u003eRegistration and Your Information\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eIf you want to use certain features of the Services, including making a purchase via the Site, you’ll have to create an account ( \u003cspan class=\"pw-text-strong\"\u003e\"Account\"\u003c\/span\u003e ). You can do this via the Site when you first check out. It’s important that you provide us with accurate, complete and up-to-date information for your Account and you agree to update such information, as needed, to keep it accurate, complete and up-to-date. If you don’t, we might have to suspend or terminate your Account. You agree that you won’t disclose your Account password to anyone and you’ll notify us immediately of any unauthorized use of your Account. You’re responsible for all activities that occur under your Account, whether or not you know about them.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eFeedback\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eWhether you are an Account holder or a visitor (each, a \u003cspan class=\"pw-text-strong\"\u003e\"User\"\u003c\/span\u003e ), we welcome feedback, comments and suggestions for improvements to the Services ( \u003cspan class=\"pw-text-strong\"\u003e\"Feedback\"\u003c\/span\u003e ). You can submit Feedback by emailing us at \u003ca class=\"pw-link--primary\" href=\"mailto:[email protected]\"\[email protected]\u003c\/a\u003e. You grant to us a non-exclusive, worldwide, perpetual, irrevocable, fully-paid, royalty-free, sublicensable and transferable license under any and all intellectual property rights that you own or control to use, copy, modify, create derivative works based upon and otherwise exploit the Feedback for any purpose.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003ePrivacy Policy\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003ePlease refer to our Privacy Policy (www.primary.com\/privacy) for information on how we collect, use and disclose information from our Users.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eMerchandise Availability\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eWe cannot guarantee the availability of the merchandise listed on our Site or that merchandise will always be in stock. If merchandise is not available by the time we are processing your order, we will notify you of this via the e-mail you have provided when setting up your Account. We reserve the right to limit quantities in certain circumstances. You will receive a shipping confirmation via e-mail once the merchandise you purchase has shipped. Primary Kids only ships items within the continental US. No shipments can be made to PO Box addresses, Alaska, Hawaii and Puerto Rico, United States territories, or addresses outside of the United States. All prices displayed via the Services are quoted in U.S. dollars, unless otherwise indicated. Please note that while we have tried to accurately display the colors of products, the actual colors you see will depend on your monitor and may not be accurate. For the products and\/or services available via our Services, certain descriptions (such as approximate measurements and\/or colors) are provided for c
303onvenience only and may not accurately represent the product and\/or service in question. The risk of loss and title for items purchased by you pass to you upon our delivery of the items to the carrier.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eShopping Cart\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eItems in your shopping cart reflect the current price displayed on the item's product details page. Please note: This price may differ from the price displayed when the item was first placed in your shopping cart.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003ePricing Errors\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eWe work hard to ensure the accuracy of pricing. Despite our efforts, pricing errors may still occur. If an item's price is higher than the price displayed, we will cancel the order of that item and notify you of the cancellation.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eContent and Content Rights\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eFor purposes of these Terms: (i) \u003cspan class=\"pw-text-strong\"\u003e\"Content\"\u003c\/span\u003e means information or other materials that are posted, generated, provided or otherwise made available through the Services, including but not limited to text, graphics, images, software, videos, or works of authorship of any kind; and (ii) \u003cspan class=\"pw-text-strong\"\u003e\"User Content\"\u003c\/span\u003e means any Content that you (whether you are an Account holder or a visitor) provide to be made available through the Services, including but not limited to any opinions expressed by you. Content includes without limitation User Content.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eContent Ownership, Responsibility and Removal\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003ePrimary Kids does not claim any ownership rights in any User Content and nothing in these Terms will be deemed to restrict any rights that you may have to use and exploit your User Content. Subject to the foregoing, Primary Kids and its licensors exclusively own all right, title and interest in and to the Services and Content, including all associated intellectual property rights. You acknowledge that the Services and Content are protected by copyright, trademark, and other laws of the United States and foreign countries. You agree not to remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Services or Content.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eRights in User Content Granted by You\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eBy making any User Content available through Services you hereby grant to Primary Kids a non-exclusive, worldwide, perpetual, irrevocable royalty-free license with the right to grant sublicenses to use, copy, modify (for formatting purposes only), publicly display, publicly perform and distribute copies of your User Content in connection with operating and providing the Services and Content to you and other Users. You are solely responsible for all your User Content. You represent and warrant that you own all your User Content or you have all rights that are necessary to grant us the license rights in your User Content under these Terms. You also represent and warrant that neither your User Content, nor your use and provision of your User Content to be made available through the Services, nor any use of your User Content by Primary Kids on or through the Services will infringe, misappropriate or violate a third party’s intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation. Any opinion provided by our Users is that of the User expressing such an opinion and does not reflect the opinion of Primary Kids.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-b-1\"\u003eRights in Content Granted by Primary Kids\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eSubject to your compliance with these Terms, Primary Kids grants you a limited, non-exclusive, non-transferable, non-sublicensable license to access and view the C
303ontent solely in connection with your permitted use of the Services and solely for your personal and non-commercial purposes.\u003c\/p\u003e\n\n\t\t\u003cdiv class=\"pw-text-wysiwyg pw-text-wysiwyg--link--secondary\"\u003e\n\t\t\t\u003ch4\u003eGeneral Prohibitions and Primary Kids’ Enforcement Rights\u003c\/h4\u003e\n\t\t\t\u003cp\u003eYou agree not to do any of the following:\u003c\/p\u003e\n\t\t\t\u003cul class=\"pw-m-b-4\"\u003e\n\t\t\t\t\u003cli\u003ePost, upload, publish, submit or transmit any Content that: (i) infringes, misappropriates or violates a third party’s patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity or privacy; (ii) violates, or encourages any conduct that would violate, any applicable law or regulation or would give rise to civil liability; (iii) is fraudulent, false, misleading or deceptive; (iv) is defamatory, obscene, pornographic, vulgar or offensive; (v) promotes discrimination, bigotry, racism, hatred, harassment or harm against any individual or group; (vi) is violent or threatening or promotes violence or actions that are threatening to any person or entity; or (vii) promotes illegal or harmful activities or substances.\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eUse, display, mirror or frame the Services or any individual element within the Services, Primary Kids’ name, any Primary Kids trademark, logo or other proprietary information, or the layout and design of any page or form contained on a page, without Primary Kids’ express written consent;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eAccess, tamper with, or use non-public areas of the Services, Primary Kids’ computer systems, or the technical delivery systems of Primary Kids’ providers;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eAttempt to probe, scan or test the vulnerability of any Primary Kids system or network or breach any security or authentication measures;\u003c\/li\u003e\n\t\t\t\t\n\t\t\t\t\u003cli\u003eAvoid, bypass, remove, deactivate, impair, descramble or otherwise circumvent any technological measure implemented by Primary Kids or any of Primary Kids’ providers or any other third party (including another user) to protect the Services or Content;\u003c\/li\u003e\n\t\t\t\t\n\t\t\t\t\u003cli\u003eAttempt to access or search the Services or Content or download Content from the Services through the use of any engine, software, tool, agent, device or mechanism (including spiders, robots, crawlers, data mining tools or the like) other than the software and\/or search agents provided by Primary Kids or other generally available third-party web browsers;\u003c\/li\u003e\n\t\t\t\t\n\t\t\t\t\u003cli\u003eSend any unsolicited or unauthorized advertising, promotional materials, email, junk mail, spam, chain letters or other form of solicitation;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eUse any meta tags or other hidden text or metadata utilizing a Primary Kids trademark, logo URL or product name without Primary Kids’ express written consent;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eUse the Services or Content, or any portion thereof, for any commercial purpose or for the benefit of any third party or in any manner not permitted by these Terms;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eForge any TCP\/IP packet header or any part of the header information in any email or newsgroup posting, or in any way use the Services or Content to send altered, deceptive or false source-identifying information;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eAttempt to decipher, decompile, disassemble or reverse engineer any of the software used to provide the Services or Content;\n\t\t\t\tInterfere with, or attempt to interfere with, the access of any user, host or network, including, without limitation, sending a virus, overloading, flooding, spamming, or mail-bombing the Services;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eCollect or store any personally identifiable information from the Services from other users of the Services without their express permission;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eImpersonate or misrepresent your affiliation with any person or entity;\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eViolate any applicable law or regulation; or\u003c\/li\u003e\n\t\t\t\t\u003cli\u003eEncourage or enable any other individual to do any of the foregoing.\u003c\/li\u003e\n\t\t\t\u003c\/ul\u003e\n\t\t\u003c\/div\u003e\n\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eAlthough we’re not obligated to monitor access to or use of the Services or Content or to review or edit any Content, we have the right to do so for the purpose of operating the Services, to ensure compliance with these Terms, and to comply with applicable law or other legal requirements. We reserve the right, but are not obligated, to remove or disable access to any Content, at any time and without notice, including, but not limited to, if we, at our sole discretion, consider any Content to be objectionable or in violation of these Terms. We have the right to investigate violations of these Terms or conduct that affects the Services. We may al
303so consult and cooperate with law enforcement authorities to prosecute users who violate the law. We also reserve the right to refuse services to any User and\/or may require verification of information prior to the acceptance or shipment of any order.\u003c\/p\u003e\n\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eDMCA\/Copyright Policy\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003ePrimary Kids respects copyright law and expects its users to do the same. It is Primary Kids’ policy to terminate in appropriate circumstances Account holders who repeatedly infringe the rights of copyright holders. Please see the Primary Kids Copyright Policy at primary.com\/copyrightpolicy for further information.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eLinks to Third Party Websites or Resources\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eThe Services may contain links to third-party websites or resources. We provide these links only as a convenience and are not responsible for the content, products or services on or available from those websites or resources or links displayed on such websites. You acknowledge sole responsibility for and assume all risk arising from, your use of any third-party websites or resources.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eTermination\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eWe may terminate your access to and use of the Services, at our sole discretion, at any time and without notice to you. The following Sections will survive any termination, discontinuation or cancellation of Services or your Account: Feedback; Content Ownership, Responsibility and Removal; Warranty Disclaimers; Indemnity; Limitation of Liability; Termination; Dispute Resolution; and General Terms.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eWarranty Disclaimers\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eTHE SERVICES, MATERIALS AND CONTENT PROVIDED IN CONNECTION WITH THE SERVICES ARE PROVIDED \"AS IS,\" WITHOUT WARRANTY OF ANY KIND. YOUR USE OF THE SERVICES AND PURCHASE OF ANY PRODUCTS IS AT YOUR OWN RISK. WITHOUT LIMITING THE FOREGOING, WE EXPLICITLY DISCLAIM ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT OR NON-INFRINGEMENT, AN
303D ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. ALL PRODUCTS AND SERVICES PURCHASED ON OR THROUGH THE SITE AND VIA THE SERVICES ARE SUBJECT ONLY TO ANY APPLICABLE WARRANTIES OF THEIR RESPECTIVE MANUFACTURERS, DISTRIBUTORS AND SUPPLIERS (IF ANY). We make no warranty that the Products and\/or Services will meet your requirements or be available on an uninterrupted, secure, or error-free basis. We make no warranty regarding the quality, accuracy, timeliness, truthfulness, completeness or reliability of any Content, including but not limited to the availability and\/or pricing of products or services sold via the Services.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eIndemnity\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eYou will indemnify, defend and hold Primary Kids and its officers, directors, employee and agents, harmless from and against any claims, disputes, demands, liabilities, damages, losses, and costs and expenses, including, without limitation, reasonable legal and accounting fees arising out of or in any way connected with (i) your access to or use of the Services or Content, (ii) your User Content, or (iii) your violation of these Terms.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eLimitation of Liability\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eNEITHER PRIMARY KIDS NOR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, OR DELIVERING THE SERVICES OR CONTENT WILL BE LIABLE FOR ANY INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOSS OF DATA OR GOODWILL, SERVICE INTERRUPTION, COMPUTER DAMAGE OR SYSTEM FAILURE OR THE COST OF SUBSTITUTE SERVICES ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICES OR CONTENT, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT PRIMARY KIDS HAS BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE, EVEN IF A LIMITED REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, SO THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IN NO EVENT WILL PRIMARY KIDS’ TOTAL LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICES OR CONTENT EXCEED THE AMOUNTS YOU HAVE PAID TO PRIMARY KIDS FOR USE OF THE SERVICES OR CONTENT OR ONE HUNDRED DOLLARS ($100), IF YOU HAVE NOT HAD ANY PAYMENT OBLIGATIONS TO PRIMARY KIDS, AS APPLICABLE. IF YOU HAVE A PROBLEM WITH THE SERVICES, YOU AGREE THAT YOUR SOLE REMEDY IS TO CEASE USING THE SERVICES. IF THERE IS A PROBLEM WITH A PRODUCT YOU HAVE PURCHASED THROUGH THE SERVICES, YOU AGREE THAT YOUR SOLE REMEDY IS TO SEEK A RETURN AND REFUND FOR SUCH PRODUCT IN ACCORDANCE WITH OUR REFUND \u0026amp; EXCHANGE POLICY AT primary.com\/help. THE EXCLUSIONS AND LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN PRIMARY KIDS AND YOU.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eDispute Resolution\u003c\/h2\u003e\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eGoverning Law\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eThese Terms and any action related thereto will be governed by the laws of the State of New York without regard to its conflict of laws provisions.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eCross-Border Data Transfers\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eBy using our Services, you acknowledge and agree that your personal information may be transferred to, stored in, or processed in the United States or other jurisdictions where we or our service providers operate. As a result, your personal information may be subject to the laws of those jurisdictions, including laws that permit government authorities to access such information under lawful processes.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eAgreement to Arbitrate\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eYou and Primary Kids agree that any dispute, claim or controversy arising out of or relating to these Terms or the breach, termination, enforcement, interpretation or validity thereof or the use of the Services or Content (collectively, \u003cspan class=\"pw-text-strong\"\u003e\"Disputes\"\u003c\/span\u003e ) will be settled by binding arbitration, except that each party retains the right: (i) to bring an individual action in small claims court and (ii) to seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation or violation of a party’s copyrights, trademarks, trade secrets, patents or other intellectual property rights (the action described 
303in the foregoing clause (ii), an \u003cspan class=\"pw-text-strong\"\u003e\"IP Protection Action\"\u003c\/span\u003e ). The exclusive jurisdiction and venue of any IP Protection Action will be the state and federal courts located in the Northern District of California and each of the parties hereto waives any objection to jurisdiction and venue in such courts. \u003cspan class=\"pw-text-strong\"\u003eYou acknowledge and agree that you and Primary Kids are each waiving the right to a trial by jury or to participate as a plaintiff or class member in any purported class action or representative proceeding.\u003c\/span\u003e Further, unless both you and Primary Kids otherwise agree in writing, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of any class or representative proceeding. If this specific paragraph is held unenforceable, then the entirety of this \"Dispute Resolution\" section will be deemed void. Except as provided in the preceding sentence, this \"Dispute Resolution\" section will survive any termination of these Terms.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eArbitration Rules\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eThe arbitration will be administered by the American Arbitration Association ( \u003cspan class=\"pw-text-strong\"\u003e\"AAA\"\u003c\/span\u003e ) in accordance with the Commercial Arbitration Rules and the Supplementary Procedures for Consumer Related Disputes (the \u003cspan class=\"pw-text-strong\"\u003e\"AAA Rules\"\u003c\/span\u003e ) then in effect, except as modified by this \"Dispute Resolution\" section. (The AAA Rules are available at www.adr.org\/arb_med or by calling the AAA at \u003ca class=\"pw-link--primary\" href=\"tel:+18007787879\"\u003e1-800-778-7879\u003c\/a\u003e.) The Federal Arbitration Act will govern the interpretation and enforcement of this Section.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eArbitration Process\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eA party who desires to initiate arbitration must provide the other party with a written Demand for Arbitration as specified in the AAA Rules. ( The AAA provides a form Demand for Arbitration at \u003ca class=\"pw-link--primary\" style=\"word-wrap:break-word;\" href=\"http:\/\/www.adr.org\/aaa\/ShowPDF?doc=ADRSTG_015820\"\u003ehttp:\/\/www.adr.org\/aaa\/ShowPDF?doc=ADRSTG_015820\u003c\/a\u003e and a separate form for California residents at \u003ca class=\"pw-link--primary\" style=\"word-wrap:break-word;\" href=\"https:\/\/www.adr.org\/aaa\/ShowPDF?doc=ADRSTG_015822\"\u003ehttps:\/\/www.adr.org\/aaa\/ShowPDF?doc=ADRSTG_015822\u003c\/a\u003e .) The arbitrator will be either a retired judge or an attorney licensed to practice law and will be selected by the parties from the AAA’s roster of arbitrators. If the parties are unable to agree upon an arbitrator within seven (7) days of delivery of the Demand for Arbitration, then the AAA will appoint the arbitrator in accordance with the AAA Rules.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eArbitration Location and Procedure\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eUnless you and Primary Kids otherwise agree, the arbitration will be conducted in the county where you reside. If your claim does not exceed $10,000, then the arbitration will be conducted solely on the basis of the documents that you and Primary Kids submit to the arbitrator, unless you request a hearing or the arbitrator determines that a hearing is necessary. If your claim exceeds $10,000, your right to a hearing will be determined by the AAA Rules. Subject to the AAA Rules, the arbitrator will have the discretion to direct a reasonable exchange of information by the parties, consistent with the expedited nature of the arbitration.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eArbitrator’s Decision\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eThe arbitrator will render an award within the time frame specified in the AAA Rules. The arbitrator’s decision will include the essential findings and conclusions upon 
303which the arbitrator based the award. Judgment on the arbitration award may be entered in any court having jurisdiction thereof. The arbitrator’s award of damages must be consistent with the terms of the \"Limitation of Liability\" section above as to the types and amounts of damages for which a party may be held liable. The arbitrator may award declaratory or injunctive relief only in favor of the claimant and only to the extent necessary to provide relief warranted by the claimant’s individual claim. If you prevail in arbitration you will be entitled to an award of attorneys’ fees and expenses, to the extent provided under applicable law. Primary Kids will not seek, and hereby waives all rights it may have under applicable law to recover, attorneys’ fees and expenses if it prevails in arbitration.\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eFees\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eFees Your responsibility to pay any AAA filing, administrative and arbitrator fees will be solely as set forth in the AAA Rules. However, if your claim for damages does not exceed $75,000, Primary Kids will pay all such fees unless the arbitrator finds that either the substance of your claim or the relief sought in your Demand for Arbitration was frivolous or was brought for an improper purpose (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)).\u003c\/p\u003e\n\n\t\t\u003ch3 class=\"pw-header-5 pw-m-t-4 pw-m-b-1\"\u003eChanges\u003c\/h3\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eNotwithstanding the provisions of the \"Changes to Terms or Services\" section above, if Primary Kids changes this \"Dispute Resolution\" section after the date you first accepted these Terms (or accepted any subsequent changes to these Terms), you may reject any such change by sending us written notice (including by email to \u003ca class=\"pw-link--primary\" href=\"mailto:[email protected]\"\[email protected]\u003c\/a\u003e within 30 days of the date such change became effective, as indicated in the \"Last Updated\" date above or in the date of Primary Kids’ email to you notifying you of such change. By rejecting any change, you are agreeing that you will arbitrate any Dispute between you and Primary Kids in accordance with the provisions of this \"Dispute Resolution\" section as of the date you first accepted these Terms (or accepted any subsequent changes to these Terms).\u003c\/p\u003e\n\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eGeneral Terms\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-4\"\u003eThese Terms constitute the entire and exclusive understanding and agreement between Primary Kids and you regarding the Services and Content, and these Terms supersede and replace any and all prior oral or written understandings or agreements between Primary Kids and you regarding the Services and Content. If for any reason a court of competent jurisdiction finds any provision of these Terms invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the other provisions of these Terms will remain in full force and effect. You may not assign or transfer these Terms, by operation of law or otherwise, without Primary Kids’ prior written consent. Any attempt by you to assign or transfer these Terms, without such consent, will be null. Primary Kids may freely assign or transfer these Terms without restriction. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their successors and permitted assigns. Any notices or other communications provided by Primary Kids under these Terms, including those regarding modifications to these Terms, will be given: (i) via email; or (ii) by posting to the Services. For notices made by e-mail, the date of receipt will be deemed the date on which such notice is transmitted. Primary Kids’ failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision. The waiver of any such right or provision 
303will be effective only if in writing and signed by a duly authorized representative of Primary Kids. Except as expressly set forth in these Terms, the exercise by either party of any of its remedies under these Terms will be without prejudice to its other remedies under these Terms or otherwise. In addition to any excuse provided by applicable law, we shall be excused from liability for non-delivery or delay in delivery of products and services available through our Services arising from any event beyond our reasonable control, whether or not foreseeable, including, but not limited to, labor disturbance, war, fire, accident, adverse weather, inability to secure transportation, governmental act or regulation, and other causes or events beyond our reasonable control, whether or not similar to those which are enumerated above.\u003c\/p\u003e\n\n\t\t\u003ch2 class=\"pw-header-3 pw-m-t-6 pw-m-b-3\"\u003eContact Information\u003c\/h2\u003e\n\t\t\u003cp class=\"pw-body-medium pw-m-b-6\"\u003eIf you have any questions about these Terms or the Services, please contact Primary Kids at \u003ca class=\"pw-link--primary\" href=\"mailto:[email protected]\"\[email protected]\u003c\/a\u003e .\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n", "links": []
304},{ "title": "Refund policy", "type": "policy_link", "url": "/policies/refund-policy", "levels": 0, "object": "\u003ch2 class=\"pw-m-b-5 pw-m-t-5\"\u003e\u003cstrong\u003eReturn and Refund Policy\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 class=\"pw-m-b-5\"\u003e\u003cstrong\u003eWhat is your return policy?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"pw-m-b-5\"\u003e\n\u003cdiv class=\"pw-body-medium pw-text-wysiwyg pw-text-wysiwyg--link--secondary\"\u003eExchanges on U.S. orders are free within 90 days or returns have a $5 fee per order. International orders have a $15 (CAD) return fee and are not eligible for exchanges at this time. We ask that the items be unworn and unwashed.\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003eIf you need to return a defective item, please contact us via email at\u0026nbsp;\u003ca href=\"mailto:[email protected]\"\[email protected]\u003c\/a\u003e\u0026nbsp;or phone at\u0026nbsp;\u003ca href=\"tel:+18444355675\"\u003e1-844-435-5675\u003c\/a\u003e\u0026nbsp;and we’ll take care of you.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eThere are three easy ways to start a return:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e1. Visit our\u0026nbsp;\u003ca href=\"https:\/\/www.shipmentmanager.com\/Portal.aspx?MerchantID=2749\u0026amp;TargetPageID=55\"\u003eself-service return portal\u003c\/a\u003e\u003cbr\u003e2. Email\u0026nbsp;\u003ca href=\"mailto:[email protected]\"\[email protected]\u003c\/a\u003e\u003cbr\u003e3. Call\u0026nbsp;\u003ca href=\"tel:+18444355675\"\u003e1-844-435-5675\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003ePlease have your order ID and zip code handy to speed up the process.\u003c\/p\u003e\n\u003cp\u003eWe'll email you with a prepaid return shipping label. Just pack up your items in the original bag or any packaging you have on hand—just make sure to remove or cover any old shipping labels. When you drop off your return, be sure to hold on to your drop-off receipt or tracking number for your records. Once we receive your return, we’ll process your refund to the original form of payment and send you a confirmation email.\u003c\/p\u003e\n\u003cp\u003eWe stand behind the quality of our products and want every customer to have a great experience. To protect against misuse of our return policy and ensure fairness for all customers, we reserve the right to decline returns or exchanges that appear to be fraudulent, abusive, or inconsistent with our return policy.\u003c\/p\u003e\n\u003cp\u003eExamples include:\u003c\/p\u003e\n\u003cp\u003eExcessive return frequency\u003cbr\u003eReturning used or damaged items that don’t meet return guidelines\u003cbr\u003eDiscrepancies between returned and purchased items\u003cbr\u003eAltering or reusing return shipping labels in any way\u003cbr\u003eIf your return is flagged, our team may reach out for additional information, or we may be unable to process the return.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pw-m-b-5\"\u003e\n\u003ch2 class=\"pw-header-5 pw-m-b-2\"\u003e\u003cstrong\u003eHow can I get a return label?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"pw-body-medium pw-text-wysiwyg pw-text-wysiwyg--link--secondary\"\u003e\n\u003cp\u003eYou can\u003cspan\u003e\u0026nbsp;\u003c\/span\u003e\u003ca href=\"https:\/\/www.shipmentmanager.com\/rma?_c=%2FPortal.aspx%3FMerchantID%3D2749%26TargetPageID%3D55\" title=\"https:\/\/www.shipmentmanager.com\/rma?_c=%2FPortal.aspx%3FMerchantID%3D2749%26TargetPageID%3D55\" target=\"_blank\"\u003einitiate your own return here\u003c\/a\u003e and print a prepaid return label. If you have a pop-up blocker enabled on your computer, please select the option to receive the label via email instead which you can then download and print.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pw-m-b-5\"\u003e\u003cstrong\u003eWhen can I expect my refund?\u003c\/strong\u003e\n\u003cdiv class=\"pw-body-medium pw-text-wysiwyg pw-text-wysiwyg--link--secondary\"\u003e\n\u003cp\u003ePlease allow 2-3 weeks for your refund. We will send you an email once the item(s) have been received and your refund has been processed.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat if my items are damaged or defective?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you have a damaged or defective item, please do not initiate a self-service return. Email us at [email protected] or call us at 1-844-435-5675 and we’ll take care of you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat if I want to return a gift?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you received a gift and you’d like to return it, you can now process a gift exchange or return yourself using our self-service gift return portal.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat if I want to exchange items from an order?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur quick and easy two-step return and reorder process takes the place of an exchange policy. Just follow the steps through our self-service return portal where you can opt to exchange your return for a new color\/size or a new item. We offer free standard shipping on reorders and will honor any promotions that may have been on your order with credit for the full value of the item(s). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe currently can only support\u0026nbsp;\u003c\/span\u003e\u003cspan\u003eexchanges\u003c\/span\u003e\u003cspan\u003e for U.S. orders.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eCan I return multiple orders in the same package?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnfortunately, no, we aren't able to accept returns across multiple orders in the same package at this time. To properly process your refunds, each returned order needs to have an individual return label and be sent in separate packages.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eCan I return sale items?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes, items on sale do qualify for returns in our 90-day return policy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e", "links": []
305}]
306}
307, { "handle": "412246442043-child-e3d9d8c6e34020cf8638016b56d0b4e1-legacy-baby-0-24m", "title": "Baby (0-24M)", "levels": 1, "links": [{ "title": "Organic Basics & Gifts", "type": "http_link", "url": "https://www.primary.com/collections/organic-baby-basics", "levels": 0, "object": null, "links": []
308},{ "title": "Footies & Pajamas", "type": "collection_link", "url": "/collections/baby-pajamas", "levels": 0, "object": {"id":261114986555,"handle":"baby-pajamas","updated_at":"2026-09-14T10:54:24-04:00","published_at":"2021-03-17T15:22:41-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-pajamas] Baby Footies \u0026 Sleepwear","body_html":"\u003cp\u003e\u003cspan\u003eShop bestselling PJs in our signature organic cotton interlock and NEW stretch modal.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2021-05-17T10:08:12-04:00","alt":"3 babies sitting on the ground wearing our animal printed zip footies.","width":1662,"height":1054,"src":"\/\/www.primary.com\/cdn\/shop\/collections\/53_PLP_BabyPJs.png?v=1722522651"}}, "links": []
309},{ "title": "Bodysuits", "type": "collection_link", "url": "/collections/baby-bodysuits-and-tees", "levels": 0, "object": {"id":261114134587,"handle":"baby-bodysuits-and-tees","updated_at":"2026-09-14T10:54:22-04:00","published_at":"2021-03-17T15:22:40-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-bodysuits] Babysuits \u0026 Tees","body_html":"","image":{"created_at":"2021-05-17T10:09:42-04:00","alt":"A baby sitting up straight clapping their hands wearing our daisy bodysuit.","width":1663,"height":1055,"src":"\/\/www.primary.com\/cdn\/shop\/collections\/53_PLP_Babysuits_Tees.png?v=1709223305"}}, "links": []
310},{ "title": "Rompers", "type": "collection_link", "url": "/collections/baby-rompers", "levels": 0, "object": {"id":261115117627,"handle":"baby-rompers","updated_at":"2026-09-14T14:29:53-04:00","published_at":"2021-03-17T15:22:41-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-rompers] Baby Rompers, Dresses \u0026 Sets","body_html":""}, "links": []
311},{ "title": "Outfits & Sets", "type": "collection_link", "url": "/collections/baby-sweaters-sets", "levels": 0, "object": {"id":278107357243,"handle":"baby-sweaters-sets","updated_at":"2026-09-23T14:15:50-04:00","published_at":"2022-10-25T12:09:05-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[breaker:baby-sweatshirt-sets] Sweatshirt Set
311s","body_html":""}, "links": []
312},{ "title": "Tee Shop", "type": "http_link", "url": "https://www.primary.com/collections/baby-tee-shop", "levels": 0, "object": null, "links": []
313},{ "title": "Puffers & Outerwear", "type": "collection_link", "url": "/collections/baby-jackets-coats-outerwear", "levels": 0, "object": {"id":261115084859,"handle":"baby-jackets-coats-outerwear","updated_at":"2026-09-14T10:54:24-04:00","published_at":"2021-03-17T15:22:41-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-jackets-coats-outerwear] Puffers \u0026 Outerwear","body_html":""}, "links": []
314},{ "title": "Sweatshirts & Sweaters", "type": "collection_link", "url": "/collections/baby-layers-sweatshirts-tops", "levels": 0, "object": {"id":261114724411,"handle":"baby-layers-sweatshirts-tops","updated_at":"2026-09-14T10:54:23-04:00","published_at":"2021-03-17T15:22:41-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-layers-sweatshirts-tops] Sweatshirts \u0026 Sweaters","body_html":""}, "links": []
315},{ "title": "Pants & Leggings", "type": "collection_link", "url": "/collections/baby-leggings", "levels": 0, "object": {"id":261114888251,"handle":"baby-leggings","updated_at":"2026-09-14T10:54:24-04:00","published_at":"2021-03-17T15:22:41-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-leggings] Pants, Leggings \u0026 Shorts","body_html":"\u003cp\u003eShop our assortment of joggers, pants, legging, and shorts. \u003c\/p\u003e","image":{"created_at":"2022-08-01T08:27:04-04:00","alt":"A baby wearing a lavendar and white striped hat, a solid lavendar sweatshirt, and matching lavender and white striped pants.","width":1663,"height":1054,"src":"\/\/www.primary.com\/cdn\/shop\/collections\/Pants_Bottoms.png?v=1696860749"}}, "links": []
316},{ "title": "Dresses", "type": "collection_link", "url": "/collections/baby-dresses", "levels": 0, "object": {"id":261114789947,"handle":"baby-dresses","updated_at":"2026-09-14T10:54:23-04:00","published_at":"2021-03-17T15:22:41-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-dresses] Baby Dresses","body_html":"","image":{"created_at":"2023-04-20T14:11:12-04:00","alt":"A young baby sitting on the ground holding their feet wearing our dress \u0026 bloomer set in cantaloupe","width":1663,"height":1055,"src":"\/\/www.primary.com\/cdn\/shop\/collections\/Baby_Dress.png?v=1711635431"}}, "links": []
317},{ "title": "Bedding", "type": "collection_link", "url": "/collections/baby-bedding-pajamas", "levels": 0, "object": {"id":267765481531,"handle":"baby-bedding-pajamas","updated_at":"2026-09-14T10:55:03-04:00","published_at":"2022-01-31T14:38:38-05:00","sort_order":"best-selling","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-bedding] All Bedding","body_html":"\u003cp\u003eMix-and-match bedding in signature stripes, hearts, and stars.\u003c\/p\u003e","image":{"created_at":"2022-01-31T14:39:02-05:00","alt":"A baby crib draped with different rainbow Primary baby quilts, and a young baby sitting at the foot of crib","width":1663,"height":1055,"src":"\/\/www.primary.com\/cdn\/shop\/collections\/PLP_header_63ceeff6-4993-493b-b7c6-eea9ef049cf1.png?v=1676565566"}}, "links": []
318},{ "title": "Sleep Sacks & Blankets", "type": "collection_link", "url": "/collections/baby-layette", "levels": 0, "object": {"id":271058272315,"handle":"baby-layette","updated_at":"2026-09-14T10:55:12-04:00","published_at":"2022-05-04T15:27:15-04:00","sort_order":"best-selling","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-layette] Baby Sleep Sacks \u0026 Blankets","body_html":null,"image":{"created_at":"2022-05-04T15:32:11-04:00","alt":null,"width":1640,"height":1041,"src":"\/\/www.primary.com\/cdn\/shop\/collections\/PLP_header-7.png?v=1651692732"}}, "links": []
319},{ "title": "Hats, Bibs & Accessories", "type": "collection_link", "url": "/collections/baby-socks-accessories", "levels": 0, "object": {"id":261114691643,"handle":"baby-socks-accessories","updated_at":"2026-09-14T10:54:23-04:00","published_at":"2021-03-17T15:22:41-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:baby-socks-accessories] Baby Accessories","body_html":"","image":{"created_at":"2022-08-01T08:29:57-04:00","alt":"A close up of a young baby wearing a rainbow stripe hat, a matching rainbow stripe bib, and a rainbow polka dot footie.","width":1663,"height":1054,"src":"\/\/www.primary.com\/cdn\/shop\/collections\/Hats_Bibs_Accessories.png?v=1675710616"}}, "links": []
320},{ "title": "Sale", "type": "collection_link", "url": "/collections/sale-baby", "levels": 0, "object": {"id":264817410107,"handle":"sale-baby","updated_at":"2026-09-14T10:54:56-04:00","published_at":"2021-11-03T10:37:18-04:00","sort_order":"best-selling","template_suffix":"breakers","published_scope":"global","title":"[collection:sale-baby] Up to 50% Off Baby Sale","body_html":""}, "links": []
321}]
322}
323, { "handle": "412246474811-child-dae6499bd88e7c1e416b21f032a7e5d9-legacy-kids-2-14y", "title": "Kids (2-14Y)", "levels": 1, "links": [{ "title": "Tee Shop", "type": "collection_link", "url": "/collections/kids-tops-tees", "levels": 0, "object": {"id":261117902907,"handle":"kids-tops-tees","updated_at":"2026-09-14T10:54:31-04:00","published_at":"2021-03-17T15:22:44-04:00","sort_order":"manual","template_suffix":"breakers","published_scope":"global","title":"[collection:kids-tops-tees] Tops \u0026 Tees","body_html":""}, "links": []
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477},{ "title": "Puffers & Outerwear", "type": "http_link", "url": "https://www.primary.com/collections/baby-jackets-coats-outerwear", "levels": 0, "object": null, "links": []
478},{ "title": "Swim", "type": "http_link", "url": "https://www.primary.com/collections/baby-swim", "levels": 0, "object": null, "links": []
479},{ "title": "Socks, Hats & Mittens", "type": "http_link", "url": "https://www.primary.com/collections/baby-socks-accessories", "levels": 0, "object": null, "links": []
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481}
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732  window.Shopify = window.Shopify || {};
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735  window.Shopify.MCP.shop = "primarykids.myshopify.com";
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737  window.Shopify.MCP.tools = [{"name":"search_shop_policies_and_faqs","description":"Used to get facts about the stores policies, products, or services.\nSome examples of questions you can ask are:\n  - What is your return policy?\n  - What is your shipping policy?\n  - What is your phone number?\n  - What are your hours of operation?\"\n","inputSchema":{"$schema":"https:\/\/json-schema.org\/draft\/2020-12\/schema","type":"object","properties":{"query":{"type":"string","description":"A natural language query."},"context":{"type":"string","description":"Additional information about the request such as user demographics, mood, location, or other relevant details that could help in tailoring the response appropriately."}},"required":["query"]}}];
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777
778
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782  'product_view': 100,
783  'collection_view': 100,
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798  'market_handle': "us",
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806  'variantA': '',
807  'variantB': '',
808  'variantAId': '',
809  'variantBId': '',
810  'collection_handle': '',
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812  'canonical_enabled': false
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818
819
820
821  
822  
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825  
826  class CMUtils{constructor(){}getCollectionContextFromPath(){let e=(window.location.pathname||"").replace(/\/+$/,""),t=e.split("/").filter(Boolean),n=t.indexOf("collections");if(-1===n||t.length<=n+1)return null;let l=t[n+1],r="/"+t.slice(0,n+2).join("/");return{collection_route:"/"+t.slice(0,n+1).join("/"),collection_url:r,collection_handle:l}}refreshCmTestingFromRoute(){if(!window?.cmTesting)return;let e=this.getCollectionContextFromPath();if(!e){window.cmTesting.collection_handle="",window.cmTesting.variantA="",window.cmTesting.variantB="";return}window.cmTesting.collection_handle=e.collection_handle,window.cmTesting.collection_route=e.collection_route;let t=[];try{t=JSON.parse(window.cmTesting.tests||"[]")}catch(n){t=[]}let l=Array.isArray(t)?t.find(t=>t?.aHandle===e.collection_handle||t?.bHandle===e.collection_handle):null;l?(window.cmTesting.variantA=l.aHandle||"",window.cmTesting.variantB=l.bHandle||""):(window.cmTesting.variantA="",window.cmTesting.variantB="")}fetchCollectionMeta(e){return new Promise(t=>{let n=new XMLHttpRequest;n.open("GET",`${e}.json`,!0),n.responseType="json",n.onload=function(){200===n.status&&n?.response?.collection?t(n.response.collection):t(null)},n.onerror=function(){t(null)},n.send()})}async refreshCmPercentsFromRoute(){if(!window?.cmPercents)return;let e=this.getCollectionContextFromPath();if(!e){window.cmPercents.collection_url="",window.cmPercents.collection_handle="",window.cmPercents.collection_id=null;return}window.cmPercents.collection_url=e.collection_url,window.cmPercents.collection_handle=e.collection_handle;let t=`collection_meta:${e.collection_url}`,n=null;try{n=JSON.parse(sessionStorage.getItem(t)||"null")}catch(l){n=null}if(n?.id){window.cmPercents.collection_id=n.id;return}let r=await this.fetchCollectionMeta(e.collection_url);if(r?.id){window.cmPercents.collection_id=r.id,sessionStorage.setItem(t,JSON.stringify({id:r.id,handle:r.handle||e.collection_handle}));return}window.cmPercents.collection_id=null}saveId(){window?.cmPercents?.collection_id&&sessionStorage.setItem("collectionReferrerId",JSON.stringify({[window.location.href.split("?")[0]]:window.cmPercents.collection_id}))}anyNotFoundIds(e,t){if(void 0!==t){for(let n=0;n<e.length;n++)if(!t[decodeURIComponent(e[n].split("/products/")[1])])return!0}return!1}fetchRedirectedURL(e){return new Promise((t,n)=>{let l=new XMLHttpRequest;l.open("GET",e,!0),l.onload=()=>{200===l.status?t(l.responseURL):n(Error("Failed to fetch redirected URL"))},l.onerror=()=>n(Error("Network error")),l.send()})}filteredProductCards(e,t,n){let l;try{l=JSON.parse(sessionStorage.getItem("viewedProductCards")||'{"cards":[]}')||{cards:[]}}catch(r){l={cards:[]}}let o=[...l.cards];e=[...new Set(e||[])];let c=e.filter(e=>{try{if(e&&e.includes("/products/")&&!l.cards.includes(e.split("/products/")[1].split("?")[0]))return o.push(e.split("/products/")[1].split("?")[0]),!0}catch(t){return!1}});if(sessionStorage.setItem("viewedProductCards",JSON.stringify({cards:o})),void 0!==t){let i=[],s=[];for(let a=0;a<c.length;
826a++){let u=void 0!==t?t[decodeURIComponent(c[a].split("/products/")[1])]:null;"undefined"!=typeof cmIds&&(u=u??(cmIds.find(e=>e[0]==c[a].split("/products/")[1])??[null,null])[1]),u?s.push(u):i.push(c[a])}return[i,s]}return[c,[]]}trackLinksInView(e,t){let n=new IntersectionObserver(e=>{e.forEach(e=>{e.intersectionRatio>0&&e?.target?.href&&t(e.target.href.replace(/^.*\/\/[^\/]+/,"").split("?")[0],n)})});n.observe(e)}productIdFromCollection(e=1){return new Promise(async(t,n)=>{let l=new XMLHttpRequest;if(!window.location.href){console.error("No location.href available");return}let r=window.location.href.split("?")[0];if(r&&window.cmPercents.root_locale!==window.cmPercents.root){let o;if(sessionStorage.getItem(`collection:${window.cmPercents.collection_url}`))r=sessionStorage.getItem(`collection:${window.cmPercents.collection_url}`);else{try{o=await this.fetchRedirectedURL("https://"+(window.location.host+window.cmPercents.root_locale+"/collections/"+window.cmPercents.collection_handle).replace("//","/"))}catch(c){console.error("Error fetching redirected URL:",c)}o&&(sessionStorage.setItem(`collection:${window.cmPercents.collection_url}`,o),r=o)}}r&&(l.open("GET",`${r}/products.json?limit=250${1!=e?`&page=${e}`:""}`,!0),l.responseType="json",l.onload=async function(){200===l.status&&l?.response?.products?t(l?.response?.products):t(null)},l.onerror=function(){t(null)},l.send())})}get collectionHandle(){let e=document.referrer.split("/");for(var t=0;t<e.length;t++)if("collections"==e[t]&&e.length>t+1)return e[t+1];return null}squashCart(e){let t={};return e.map(e=>t[e.product_id]=e.product_id in t?t[e.product_id]+e.quantity:e.quantity),t}findLineItemDifferences(e,t){let n={};for(let l in e)if(t.hasOwnProperty(l)){let r=e[l]-t[l];r>0&&(n[l]=r)}else n[l]=e[l];return n}get currentCart(){return new Promise((e,t)=>{let n=new XMLHttpRequest;n.open("GET",window.cmPercents.cart_url+".json",!0),n.responseType="json",n.onload=async function(){200===n.status?e(n?.response?.items):e(null)},n.onerror=function(){e(null)},n.send()})}dynamicLoading(e){if(window?.__sortdRouteWatcherInstalled)return;window.__sortdRouteWatcherInstalled=!0;let t=window.location.href,n=null,l=n=>{let l=window.location.href,r=this.getShopifyPageType();"unknown"!=r&&l!==t&&(e(r),setTimeout(()=>{window.SortdTracking?.refresh?.(),window.SortdTracking?.trackPageView?.()},250))};function r(e){clearTimeout(n),n=setTimeout(()=>l(e),100)}let o=history.pushState,c=history.replaceState;history.pushState=function(){let e=o.apply(this,arguments);return r("pushState"),e},history.replaceState=function(){let e=c.apply(this,arguments);return r("replaceState"),e},window.addEventListener("popstate",()=>{r("popstate")}),window.addEventListener("pageshow",()=>{r("pageshow")})}getShopifyPageType(){let e=window.location.pathname;return/\/products\/[^/]+\/?$/.test(e)?"product":/\/collections\/[^/]+\/?$/.test(e)&&!e.includes("/products/")?"collection":"unknown"}}
827  
828  class CMCheckForTests{constructor(){this.utils=new CMUtils,this.tests=window?.cmPercents?.tests?JSON.parse(window.cmPercents.tests):[];try{this.#a()}catch(t){console.error("Error checking for tests:",t);try{document.body.classList.remove("cm-ab-hide")}catch(e){console.error("Error removing class cm-ab-hide:",e)}}}refreshTestsOnDynamicRoute(){if(!window?.cmPercents?.dynamic_loading)return!1;try{return this.utils.refreshCmTestingFromRoute(),this.#a()}catch(t){console.error("Error checking for tests:",t);try{document.body.classList.remove("cm-ab-hide")}catch(e){console.error("Error removing class cm-ab-hide:",e)}return!1}}#b(){return Date.now().toString(36)+Math.random().toString(36).substr(2,25)+"-"+Math.floor(100*Math.random()+1)}#a(){let t=!1;if("collection"!==this.utils.getShopifyPageType())return document.documentElement.classList.remove("cm-ab-hide"),!1;if(window?.cmTesting?.tests&&window?.cmTesting?.collection_handle)try{let e=JSON.parse(window.cmTesting.tests);if(Array.isArray(e)&&e.length>0)for(let s=0;s<e.length;s++){let r=e[s],i=sessionStorage.getItem("sessionIdCm")||this.#b(),n=parseInt(i.split("-")[1])>50,o=r?.aId?r?.aId.replace("gid://shopify/Collection/",""):null,c=r?.bId?r?.bId.replace("gid://shopify/Collection/",""):null;if(sessionStorage.setItem("sessionIdCm",i),n&&o==window.cmTesting.collection_id&&c==window.cmTesting.variantBId){if(!window.cmTesting?.variantB)return!1;if(window.cmTesting.canonical_enabled||!cmX()){let d=new URLSearchParams(window.location.search);if(d.has("cmread"))return document.documentElement.classList.remove("cm-ab-hide"),!1;return d.set("cmread","true"),t=!0,location.replace(window.cmTesting.collection_route+"/"+r?.bHandle+"?"+d.toString()),!0}}else if(c==window.cmTesting.collection_id&&!n&&o==window.cmTesting.variantAId){let a=new URLSearchParams(window.location.search);if(a.has("cmread"))return!1;return a.set("cmread","true"),t=!0,location.replace(window.cmTesting.collection_route+"/"+r?.aHandle+"?"+a.toString()),!0}}}catch(l){console.error("Error parsing tests:",l)}finally{t||document.documentElement.classList.remove("cm-ab-hide")}return!1}}const cmCheckForTests=new CMCheckForTests;class CMEventTracker{#c;#d;#e;#f;#g;#h;#i;#j;#k;#l;#m;#n;#o;#p;#q;constructor(t,e){if(100==window.cmPercents.permissions&&"true"!=sessionStorage.getItem("themePermissions")||(this.#c=t,this.#m="https://us-central1-collection-merchandiser.cloudfunctions.net/event-tracking-trigger",this.#d=sessionStorage.getItem("sessionIdCm"),this.#f=new Date().toISOString(),this.#h=Shopify.shop||window?.cmPercents?.store,this.#i=[],this.#e={},this.collectionProducts,this.#k,this.#l=window?.cmPercents?.submit?document.querySelectorAll(window.cmPercents.submit):null,this.#o=null,this.#p=null,this.#q=null,this.#d||(this.#d=this.#b(),sessionStorage.setItem("sessionIdCm",this.#d)),!this.#d))return;this.#r(),this.#g=new CMUtils,this.#g.saveId(),this.#n=1;try{this.#s()}catch(s){console.log(s)}}dynamicLoading(t){this.#g&&this.#g.dynamicLoading(t)}
828set setProductCardUrlsToSend(t){0==this.#i.length&&(window.cmPercents.dynamic_loading?this.#q=setTimeout(()=>{this.#t()},1750):setTimeout(()=>{this.#t()},1750)),this.#i.push(t)}#u(){this.#p?.destroy&&(this.#p.destroy(),this.#p=null),this.#o&&(window.removeEventListener("beforeunload",this.#o),this.#o=null),this.#q&&(clearTimeout(this.#q),this.#q=null)}async refreshTrackingOnDynamicRoute(t){window.cmPercents.dynamic_loading&&(await this.#g.refreshCmPercentsFromRoute(),this.#u(),this.#i=[],this.#j={},this.#n=1,this.#f=new Date().toISOString(),"collection"===t&&(this.#g.saveId(),this.#s()))}async #t(){let h=!0;for(;this.#g.anyNotFoundIds(this.#i,this.#j)&&h;){let u=await this.#g.productIdFromCollection(this.#n);this.#n=this.#n+1;let m=Array.isArray(u)?u.reduce((t,e,s,r)=>(t[e.handle]=e.id,t),{}):{};0==Object.keys(m).length&&(h=!1),this.#j={...this.#j,...m}}let p=this.#g.filteredProductCards(this.#i,this.#j,this);p.length>0&&p[1].length>0&&this.#v("product_card_view",null,{ids:p[1],collection_id:window?.cmPercents?.collection_id||0,multiplier:parseFloat(100/window.cmPercents.product_card_view)}),this.#i=[]}async #s(){if(window?.cmPercents?.collection_id){this.#j={};let g=document.querySelectorAll(window.cmPercents.product_card_selector),C=t=>{this.#g.trackLinksInView(t,async(e,s)=>{s.disconnect();let r=parseInt(t?.closest?.(".boost-pfs-filter-product-item")?.getAttribute?.("data-id"),10);Number.isNaN(r)||(this.#j[decodeURIComponent(e.split("/products/")[1])]=r),this.setProductCardUrlsToSend=e})};g.forEach(t=>{C(t)}),window.cmPercents.dynamic_loading?(this.#p=cmInserted(window.cmPercents.product_card_selector).every(t=>{C(t)}),this.#o=()=>{this.#t()},window.addEventListener("beforeunload",this.#o)):(cmInserted(window.cmPercents.product_card_selector).every(t=>{C(t)}),window.addEventListener("beforeunload",()=>{this.#t()}))}}#b(){return Date.now().toString(36)+Math.random().toString(36).substr(2,25)+"-"+Math.floor(100*Math.random()+1)}#r(){let P=window?.cmPercents?.market_id;if(null==P||""===P)return;let f=String(P),y="cmMarketLinkedSessionAndMarket",T=[];try{let I=JSON.parse(sessionStorage.getItem(y)||"[]");T=Array.isArray(I)?I:[I]}catch(S){}let k=T.some(t=>t?.session_id===this.#d&&String(t?.market_id)===f);!k&&(this.#v("session_market",null,{market_id:f,market_handle:window.cmPercents.market_handle||null,country_iso_code:window.cmPercents.country_iso_code||null}),T.push({session_id:this.#d,market_id:f}),sessionStorage.setItem(y,JSON.stringify(T)))}#v(_,v,$){let b={event_type:_,timestamp:this.#f,session_id:this.#d,page_data:this.#e,store:this.#h};b.page_data={...b.page_data,...$},v&&(b.linkData=v);let w=new XMLHttpRequest;w.open("POST","purchase_to_product"!=_&&"product_purchase"!=_?this.#c:this.#m),w.setRequestHeader("Content-Type","application/json"),w.send(JSON.stringify(b))}#w(U){return new Promise(t=>{setTimeout(t,U)})}}
829  
830  const publishDynamicCollectionView=()=>{if(!window?.Shopify?.analytics?.publish)return;let e=parseInt(window?.cmPercents?.collection_id);if(!e)return;sessionStorage.setItem("cmDynamicReferrerId",String(e));let t=String(e);Shopify.analytics.publish("sortd:collection_viewed_dynamic",{data:{collection:{id:t}}})},seedDynamicReferrerFromCurrentPage=()=>{let e=(window.location.pathname||"").replace(/\/+$/,""),t=/\/collections\/[^/]+\/?$/.test(e)&&!e.includes("/products/");if(!t)return;let r=parseInt(window?.cmPercents?.collection_id);r&&sessionStorage.setItem("cmDynamicReferrerId",String(r))},getCurrentProductPath=()=>{let e=(window.location.pathname||"").replace(/\/+$/,""),t=e.split("/").filter(Boolean),r=t.indexOf("products");return -1===r||t.length<=r+1?null:"/"+t.slice(0,r+2).join("/")},fetchProductIdFromPath=e=>new Promise(t=>{let r=new XMLHttpRequest;r.open("GET",`${e}.js`,!0),r.responseType="json",r.onload=function(){200===r.status&&r?.response?.id?t(r.response.id):t(null)},r.onerror=function(){t(null)},r.send()}),publishDynamicProductView=async()=>{if(!window?.Shopify?.analytics?.publish)return;let e=getCurrentProductPath();if(!e)return;let t=`product_meta:${e}`,r=null;try{let n=JSON.parse(sessionStorage.getItem(t)||"null");n?.id&&(r=n.id)}catch(i){}if(r||(!r&&(r=await fetchProductIdFromPath(e))&&sessionStorage.setItem(t,JSON.stringify({id:r})),!r))return;let c=0;try{c=parseInt(sessionStorage.getItem("cmDynamicReferrerId")||"0")||0}catch(l){c=0}Shopify.analytics.publish("sortd:product_viewed_dynamic",{data:{productVariant:{product:{id:String(r)}}},referrer:c}),sessionStorage.removeItem("cmDynamicReferrerId")},handleDynamicRouteChange=async(e,t)=>{let r=cmCheckForTests.refreshTestsOnDynamicRoute();!r&&(await e.refreshTrackingOnDynamicRoute(t),"collection"===t?publishDynamicCollectionView():"product"===t?await publishDynamicProductView():"unknown"===t&&sessionStorage.removeItem("cmDynamicReferrerId"))};
831
832  if (document.readyState === 'complete') {
833    const events = new CMEventTracker('https://cm-event-trigger-6deun5o54a-uw.a.run.app/event-tracking-trigger')
834  
835    if (window.cmPercents.dynamic_loading) {
836      seedDynamicReferrerFromCurrentPage();
837      events.dynamicLoading(async (pageType) => {
838        await handleDynamicRouteChange(events, pageType);
839      });
840    }
841  } else {
842    window.addEventListener("load", () => {
843      const events = new CMEventTracker('https://cm-event-trigger-6deun5o54a-uw.a.run.app/event-tracking-trigger')
844  
845      if (window.cmPercents.dynamic_loading) {
846        seedDynamicReferrerFromCurrentPage();
847        events.dynamicLoading(async (pageType) => {
848          await handleDynamicRouteChange(events, pageType);
849        });
850      }
851    });
852  }
853  
854  
855  </script>
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1245                        <span>Baby (0-24M)</span>
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1287                        <span>New</span>
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1290                  
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1300                      >
1301                        <span>Puffers</span>
1302                      </a>
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1315                        <span>Halloween</span>
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1329                        <span>Sesame Street</span>
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1343                        <span>Clearance</span>
1344                      </a>
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1488<article class="pw-max-width-lg pw-m-l-lg-auto pw-m-r-lg-auto pw-m-t-6 pw-m-b-6">
1489<header class="pw-m-t-6 pw-m-t-md-6 pw-p-l-3 pw-p-r-3 pw-p-l-md-5 pw-p-r-md-5 pw-p-l-lg-0 pw-p-r-lg-0 pw-m-b-5">
1490
1491  <h1 class="pw-header-1 pw-m-t-2 pw-m-b-2">Fabric Feature: What Does It Mean to Be GOTS Certified Organic?</h1>
1492
1493  
1494    <p class="pw-body-medium">Learn more about what it means for our fabrics to be sustainable.</p>
1495  
1496
1497  <div class="pw-m-t-3">
1498    
1499      <span class="pw-d-inline-block pw-body-accent">
1500        by Team Primary
1501      </span>
1502    
1503
1504    
1505      <span class="pw-body-accent pw-d-block pw-d-sm-inline-block pw-m-l-sm-5">
1506        <time datetime="2026-01-26T16:24:31Z">January 26, 2026</time>
1507      </span>
1508    
1509  </div>
1510</header>
1511
1512
1513  <div class="pw-m-t-5 pw-m-b-5">
1514    <img src="//www.primary.com/cdn/shop/articles/footie-edit-still_08a46ebb-3873-489d-94fc-85fb9cec3d22_1800x.png?v=1769445108" class="pw-width-100" alt="Fabric Feature: What Does It Mean to Be GOTS Certified Organic?" />
1515  </div>
1516
1517
1518<div class="pw-grid pw-p-l-3 pw-p-r-3 pw-p-l-md-5 pw-p-r-md-5 pw-p-l-xl-7 pw-p-r-xl-7">
1519  <div class="pw-grid__col--sm--1 pw-grid__col--lg--2"></div>
1520  <div class="pw-grid__col--sm--10 pw-grid__col--lg--8">
1521    <section class="pw-text-wysiwyg pw-text-wysiwyg--link--primary">
1522      <p>Raise your hand if you’ve ever seen the words “GOTS certified organic” on our site, but don’t know what they mean — or why you should care. (*Raises hand immediately.*) At Primary, we take pride in the <a href="https://www.primary.com/blogs/using-our-words/primary-children-baby-clothing-fabric-explained?ref=blog_content_09132022" target="_blank">safe, sustainable, and high quality fabrics</a> we use. We're excited to share more about these materials, what it means to be sustainable, and why it matters.</p>
1523<h3>What does GOTS certified organic mean?</h3>
1524<p>GOTS stands for Global Organic Textile Standard. It's the worldwide standard for textile processing of organic fibers, and a set of requirements that every step of the supply chain process has to abide by. For a fabric to be GOTS certified organic, it must meet all criteria, from the seed that gets planted, to the farming process, to the way the fibers are sewn.</p>
1525<h3>Got it! Why is that certification a good thing?</h3>
1526<p>It means that anything that comes in contact with our fabrics meets extremely strict criteria to ensure that there's nothing environmentally harmful about our clothes, which is beneficial to both our employees and our customers. Customers can take comfort in knowing that the clothes kids wear were produced safely, are better for the planet, and safe on sensitive skin. </p>
1527<h3>So, GOTS Organic Certification is basically like a little insurance policy for everyone involved?</h3>
1528<p>Exactly! We always make sure our practices and clothing are super safe, but GOTS certification is another layer of protection that's been agreed on by the entire industry for each stage of a garment's life cycle. We even have this certification number to prove it!</p>
1529<p><img src="https://cdn.shopify.com/s/files/1/0304/3013/4331/files/GOTS_Primary_Logo_Update_6b3abb98-77d2-4bf0-bfce-3448b5bd017f.jpg?v=1769443369" alt="" width="168" height="252"></p>
1530<p> </p>
1531<h3>How does sustainability play into all of this? Are organic clothes sustainable?</h3>
1532<p>The short answer is yes! Sustainability is a much more broad term when it comes to clothing. There aren't the same regulations for a garment to be considered sustainable in contrast to the clear-cut rules that come with a GOTS certification.</p>
1533<p>When we talk about sustainability at Primary, it means that <strong>none of our processes compromise the social, economic, and environmental resources of future generations.</strong> GOTS organic clothes are sustainable, but not all sustainable clothes are organic. There are ways to be sustainable that aren't necessarily organic, such as using recycled materials. We have plenty of styles that are sustainable but are not organic, like our <a href="https://www.primary.com/collections/puffers-jackets-notify-me?page=1&amp;ref=blog_content_09132022" target="_blank">lightweight puffers</a>.  </p>
1534<h3>That makes sense. What are some other ways that Primary is sustainable? </h3>
1535<p>Recycling pre-and-post-consumer waste is probably the biggest one! We turn all kinds of materials into super soft clothes, from plastic nets that are fished out of the ocean to leftover fabrics that our supply chain partners won't use. Putting these kinds of waste to good use results in less trash being sent to landfills or garbage incinerators.</p>
1536<p>We also have extremely strict criteria when it comes to dyeing and processing our clothes. We make sure that no hazardous chemicals are ever used that would discharge anything toxic into the environment. We also use compostable packaging, so even the bag your Primary order comes in is better for the planet!</p>
1537<h3>So, it sounds like there are a lot of ways to be sustainable, and producing organic clothing is just one of them?</h3>
1538<p>Yes! It's been such a rewarding challenge to take a hard look at each step of our process, and figure out where we can do better by the environment, and by our customers. We're really proud of all the creative ways we've introduced sustainability.  </p>
1539<div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0304/3013/4331/files/flowers-lifestyle.png?v=1713302139" alt="" style="float: none;"></div>
1540<p>
1540 </p>
1541<p> </p>
1542<p><em>Thanks so much for reading! You can read more about other our <a href="https://www.primary.com/blogs/using-our-words/why-upf50-kids-clothing-is-important?ref=blog_content_09132022" target="_blank">UPF 50+ swim and athletic fabrics</a>, and learn more about our <a href="https://www.primary.com/blogs/using-our-words/primarys-sustainability-initiative" target="_blank">sustainability efforts here.</a></em></p>
1543    </section>
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1690    
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1693
1694  <section class="pw-p-l-3 pw-p-r-3 pw-p-l-md-5 pw-p-r-md-5 pw-p-l-lg-0 pw-p-r-lg-0 pw-m-t-7">
1695    <div class="pw-d-sm-flex pw-flex-justify-sm-space-between pw-m-b-4">
1696      <h2 class="pw-header-4 pw-m-b-2 pw-m-b-sm-0">More from Parenting</h2>
1697      
1698      
1699      <a class="pw-d-inline-block pw-body-accent pw-link--secondary" href=
1700"/blogs/using-our-words/tagged/section-parenting?ref=blog_more_from">View all posts</a>
1701    </div>
1702
1703    
1704    <ul class="pw-block-grid pw-block-grid--gutters-small pw-block-grid--sm--2 pw-block-grid--md--3 pw-list--unstyled pw-m-b-6">
1705      
1706        
1707      <li class="pw-m-b-4">
1708        
1709<a href=
1710"/blogs/using-our-words/best-questions-to-ask-kids-during-thanksgiving-dinner?blog_more_from" class="pw-d-block pw-link--reset">
1711  
1712    
1713    
1714<div id="ArticleImageWrapper-106574708795" class="pw-p-relative">
1715      <div class="pw-p-relative" style="padding-top:58.46153846153846%;">
1716        <img
1717          id="ArticleImage-106574708795"
1718          class="pw-width-100 pw-p-absolute pw-p-top lazyload"
1719          src="//www.primary.com/cdn/shop/articles/izMpzWobRuSAL0WScwez_e04ba6c4-8a28-4675-ae61-0f573723db9a_300x300.jpg?v=1764082963"
1720          data-src="//www.primary.com/cdn/shop/articles/izMpzWobRuSAL0WScwez_e04ba6c4-8a28-4675-ae61-0f573723db9a_{width}x.jpg?v=1764082963"
1721          data-widths="[180, 360, 540, 720, 900, 1080, 1296, 1512, 1728, 2048]"
1722          data-aspectratio="1.7105263157894737"
1723          data-sizes="auto"
1724          alt="">
1725      </div>
1726    </div>
1727  
1728
1729  <div class="pw-m-t-3">
1730    
1731    
1732      <div class="pw-body-accent-small">
1733        <span class="pw-screenreader-only">Translation missing: en.blogs.article.posted_in</span>
1734        
1735          Parenting
1736        
1737      </div>
1738    
1739
1740    <p class="pw-body-medium pw-text-line-height-tight pw-m-t-1">
1741      25 Great Questions to Ask at the Thanksgiving Kids&#39; Table
1742    </p>
1743  </div>
1744</a>
1745      </li>
1746    
1747      
1748        
1749      <li class="pw-m-b-4">
1750        
1751<a href=
1752"/blogs/using-our-words/100-things-to-fill-your-heart-with-love?blog_more_from" class="pw-d-block pw-link--reset">
1753  
1754    
1755    
1756<div id="ArticleImageWrapper-103821377595" class="pw-p-relative">
1757      <div class="pw-p-relative" style="padding-top:58.46153846153846%;">
1758        <img
1759          id="ArticleImage-103821377595"
1760          class="pw-width-100 pw-p-absolute pw-p-top lazyload"
1761          src="//www.primary.com/cdn/shop/articles/100Things_BlogHeader_300x300.png?v=1705503430"
1762          data-src="//www.primary.com/cdn/shop/articles/100Things_BlogHeader_{width}x.png?v=1705503430"
1763          data-widths="[180, 360, 540, 720, 900, 1080, 1296, 1512, 1728, 2048]"
1764          data-aspectratio="1.7105263157894737"
1765          data-sizes="auto"
1766          alt="">
1767      </div>
1768    </div>
1769  
1770
1771  <div class="pw-m-t-3">
1772    
1773    
1774      <div class="pw-body-accent-small">
1775        <span class="pw-screenreader-only">Translation missing: en.blogs.article.posted_in</span>
1776        
1777          Parenting
1778        
1779      </div>
1780    
1781
1782    <p class="pw-body-medium pw-text-line-height-tight pw-m-t-1">
1783      100 Things to Fill Your Heart with Love
1784    </p>
1785  </div>
1786</a>
1787      </li>
1788    
1789      
1790        
1791      <li class="pw-m-b-4">
1792        
1793<a href=
1794"/blogs/using-our-words/tips-for-kids-positive-self-talk?blog_more_from" class="pw-d-block pw-link--reset">
1795  
1796    
1797    
1798<div id="ArticleImageWrapper-103172702267" class="pw-p-relative">
1799      <div class="pw-p-relative" style="padding-top:54.18803418803418%;">
1800        <img
1801          id="ArticleImage-103172702267"
1802          class="pw-width-100 pw-p-absolute pw-p-top lazyload"
1803          src="//www.primary.com/cdn/shop/articles/Blog_Header_4_300x300.jpg?v=1674587399"
1804          data-src="//www.primary.com/cdn/shop/articles/Blog_Header_4_{width}x.jpg?v=1674587399"
1805          data-widths="[180, 360, 540, 720, 900, 1080, 1296, 1512, 1728, 2048]"
1806          data-aspectratio="1.8454258675078865"
1807          data-sizes="auto"
1808          alt="">
1809      </div>
1810    </div>
1811  
1812
1813  <div class="pw-m-t-3">
1814    
1815    
1816      <div class="pw-body-accent-small">
1817        <span class="pw-screenreader-only">Translation missing: en.blogs.article.posted_in</span>
1818        
1819          Parenting
1820        
1821      </div>
1822    
1823
1824    <p class="pw-body-medium pw-text-line-height-tight pw-m-t-1">
1825      How to Encourage Kids to Practice Positive Self-Talk
1826    </p>
1827  </div>
1828</a>
1829      </li>
1830    
1831      
1832    </ul>
1833  </section>
1834
1835
1836</article>
1837
1838
1839
1840
1841</div>
1842
1843<script type="application/ld+json">
1844    {
1845      "@context": "http://schema.org",
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1847      "articleBody": "Raise your hand if you’ve ever seen the words “GOTS certified organic” on our site, but don’t know what they mean — or why you should care. (*Raises hand immediately.*) At Primary, we take pride in the safe, sustainable, and high quality fabrics we use. We're excited to share more about these materials, what it means to be sustainable, and why it matters.\nWhat does GOTS certified organic mean?\nGOTS stands for Global Organic Textile Standard. It's the worldwide standard for textile processing of organic fibers, and a set of requirements that every step of the supply chain process has to abide by. For a fabric to be GOTS certified organic, it must meet all criteria, from the seed that gets planted, to the farming process, to the way the fibers are sewn.\nGot it! Why is that certification a good thing?\nIt means that anything that comes in contact with our fabrics meets extremely strict criteria to ensure that there's nothing environmentally harmful about our clothes, which is beneficial to both our employees and our customers. Customers can take comfort in knowing that the clothes kids wear were produced safely, are better for the planet, and safe on sensitive skin. \nSo, GOTS Organic Certification is basically like a little insurance policy for everyone involved?\nExactly! We always make sure our practices and clothing are super safe, but GOTS certification is another layer of protection that's been agreed on by the entire industry for each stage of a garment's life cycle. We even have this certification number to prove it!\n\n \nHow does sustainability play into all of this? Are organic clothes sustainable?\nThe short answer is yes! Sustainability is a much more broad term when it comes to clothing. There aren't the same regulations for a garment to be considered sustainable in contrast to the clear-cut rules that come with a GOTS certification.\nWhen we talk about sustainability at Primary, it means that none of our processes compromise the social, economic, and environmental resources of future generations. GOTS organic clothes are sustainable, but not all sustainable clothes are organic. There are ways to be sustainable that aren't necessarily organic, such as using recycled materials. We have plenty of styles that are sustainable but are not organic, like our lightweight puffers.  \nThat makes sense. What are some other ways that Primary is sustainable? \nRecycling pre-and-post-consumer waste is probably the biggest one! We turn all kinds of materials into super soft clothes, from plastic nets that are fished out of the ocean to leftover fabrics that our supply chain partners won't use. Putting these kinds of waste to good use results in less trash being sent to landfills or garbage incinerators.\nWe also have extremely strict criteria when it comes to dyeing and processing our clothes. We make sure that no hazardous chemicals are ever used that would discharge anything toxic into the environment. We also use compostable packaging, so even the bag your Primary order comes in is better for the planet!\nSo, it sounds like there are a lot of ways to be sustainable, and producing organic clothing is just one of them?\nYes! It's been such a rewarding challenge to take a hard look at each step of our process, and figure out where we can do better by the environment, and by our customers. We're really proud of all the creative ways we've introduced sustainability.  \n\n \n \nThanks so much for reading! You can read more about other our UPF 50+ swim and athletic fabrics, and learn more about our sustainability efforts here.",
1848      "mainEntityOfPage": {
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1852      "headline": "Fabric Feature: What Does It Mean to Be GOTS Certified Organic?",
1853      
1854        "description": "Learn more about what it means for our fabrics to be sustainable.",
1855      
1856      
1857        
1858        "image": [
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1862      "datePublished": "2026-01-26T11:24:31Z",
1863      "dateCreated": "2022-09-08T12:52:37Z",
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1866        "name": "Team Primary"
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1871        "name": "Primary.com"
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1874
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2003
2004              </a>
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2007        </div>
2008        <div class="pw-grid__col--5 pw-grid__col--md--3 pw-m-b-3">
2009          <h3 class="pw-header-4 pw-m-b-3">Help</h3>
2010          <ul class="pw-list--unstyled pw-body-medium">
2011            <li class="pw-m-b-3">
2012              <a
2013                  href=
2014"/pages/help?ref=footer_1"
2015                  class="pw-link--tertiary"
2016              >
2017                FAQs
2018              </a>
2019            </li>
2020            <li class="pw-m-b-3">
2021              <a
2022                  href=
2023"/pages/help?ref=footer_2#ordering-and-shipping"
2024                  class="pw-link--tertiary"
2025              >Shipping</a>
2026            </li>
2027            <li class="pw-m-b-3">
2028              <a
2029                  href=
2030"/pages/help?ref=footer_3#returns-and-exchanges"
2031                  class="pw-link--tertiary"
2032              >Returns</a>
2033            </li>
2034            <li class="pw-m-b-3">
2035              <a
2036                  href=
2037"/products/the-digital-gift-card?ref=footer_4"
2038                  class="pw-link--tertiary"
2039              >Gift cards</a>
2040            </li>
2041          </ul>
2042        </div>
2043        <div class="pw-grid__col--7 pw-grid__col--md--3 pw-m-b-3">
2044          <h3 class="pw-header-4 pw-m-b-3">Explore Primary</h3>
2045          <ul class="pw-list--unstyled pw-body-medium">
2046            <li class="pw-m-b-3">
2047              <a
2048                  href=
2049"/pages/about-us?ref=footer_5"
2050                  class="pw-link--tertiary"
2051              >
2052                About us
2053              </a>
2054            </li>
2055            <li class="pw-m-b-3">
2056              <a
2057                  href=
2058"/pages/team?ref=footer_6"
2059                  class="pw-link--tertiary"
2060              >
2061                The team
2062              </a>
2063            </li>
2064            <li class="pw-m-b-3">
2065              <a
2066                  href=
2067"/pages/press?ref=footer_7"
2068                  class="pw-link--tertiary"
2069              >
2070                Press
2071              </a>
2072            </li>
2073            
2074            <li class="pw-m-b-3">
2075              <a href=
2076"/pages/careers?ref=footer_16"
2077                 class="pw-link--tertiary">
2078                Careers
2079              </a>
2080            </li>
2081            
2082          </ul>
2083        </div>
2084        <div class="pw-grid__col--5 pw-grid__col--md--3 pw-m-b-3">
2085          <h3 class="pw-header-4 pw-m-b-3">More</h3>
2086          <ul class="pw-list--unstyled pw-body-medium">
2087            <li class="pw-m-b-3">
2088              <a
2089                  href=
2090"/blogs/using-our-words?ref=footer_8"
2091                  class="pw-link--tertiary"
2092              >
2093                Blog
2094              </a>
2095            </li>
2096            <li class="pw-m-b-3">
2097              <a
2098                  href=
2099"/blogs/using-our-words/primarys-sustainability-initiative?ref=footer_15"
2100                  class="pw-link--tertiary">
2101                Sustainability
2102              </a>
2103            </li>
2104            <li class="pw-m-b-3">
2105              <a
2106                  href=
2107"/pages/diy?ref=footer_9"
2108                  class="pw-link--tertiary"
2109              >
2110                DIY Halloween
2111              </a>
2112            </li>
2113            
2114            
2115
2116  
2117              <li class="pw-m-b-3">
2118                <a
2119                    href=
2120"/pages/referral-give-25-fsfy-get-20?ref=footer_10"
2121                    class="pw-link--tertiary"
2122                >Refer a Friend</a>
2123              </li>
2124            
2125
2126
2127            
2128            
2129
2130  
2131              <li class="pw-m-b-3">
2132                <a href="https://faire.com/direct/primarykids" class="pw-link--tertiary" id="footer_link_wholesale">Wholesale</a>
2133              </li>
2134            
2135
2136          </ul>
2137        </div>
2138      </div>
2139      <div id='country-selector-container' class='pw-pointer-events-auto'></div>
2140      <div class="pw-m-t-4 pw-pointer-events-auto">
2141        <small class="pw-d-block pw-body-accent pw-m-r-3 pw-m-r-sm-6 pw-m-b-2">
2142          All rights reserved.
2143          &copy; 2026
2144          Primary Kids, Inc. NY, NY
2145        </small>
2146        <ul id="footer-legal-links" class="pw-list--inline pw-body-accent">
2147          <li class="pw-m-r-3">
2148            <a
2149                href=
2150"/policies/terms-of-service?ref=footer_10"
2151                class="pw-link--secondary"
2152            >
2153              Terms of Service
2154            </a>
2155          </li>
2156          <li class="pw-m-r-3">
2157            <a
2158                href=
2159"/policies/privacy-policy?ref=footer_11"
2160                class="pw-link--secondary"
2161            >Privacy</a>
2162          </li>
2163          <li class="pw-m-r-3">
2164            <a
2165                href=
2166"/pages/copyright?ref=footer_12"
2167                class="pw-link--secondary"
2168            >
2169              Copyright
2170            </a>
2171          </li>
2172          <li class="pw-m-r-3">
2173            <a
2174                href=
2175"/pages/accessibility-statement?ref=footer_13"
2176                class="pw-link--secondary">Accessibility</a>
2177          </li>
2178          <li class="pw-m-r-3">
2179            <a
2180                href=
2181"/pages/ccpa-opt-out?ref=footer_14"
2182                class="pw-link--secondary"
2183            >Do not sell my personal information</a>
2184          </li>
2185        </ul>
2186      </div>
2187    </div>
2188    <svg
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2206      </g>
2207    </svg>
2208  </div>
2209</footer>
2210
2211<script>
2212  // Prevent the page from scrolling to the form in the footer on reCAPTCHA challenge
2213  if (location.pathname === '/challenge' && location.hash === '#ContactFooter') {
2214    location.hash = ''
2215  }
2216
2217  // Move the reCAPTCHA badge next to the form's submit button
2218  // See EPD-748 for more details
2219  function moveRecaptchaBadge() {
2220    const newContainer = document.getElementById('recaptcha-container')
2221    const isAlreadyMoved = newContainer.classList.contains('grecaptcha-badge--moved')
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2226      setTimeout(moveRecaptchaBadge, 100)
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2232  }
2233</script>
2233
2234
2235<script>
2236    // Add a link to the CCPA opt-out page for customers browsing from CA
2237    ;(function () {
2238      function loadFeatureCallback(error) {
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2243      function ccpaOptOutLoader() {
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2253      }
2254      ccpaOptOutLoader()
2255    }
2256  )()
2257</script>
2257
2258
2259
2260</div><div id="slideshow-info" class="pw-screenreader-only" aria-hidden="true">Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device</div></div><ul hidden><li id="a11y-refresh-page-message">Choosing a selection results in a full page refresh.</li><li id="a11y-selection-message">Press the space key then arrow keys to make a selection.</li></ul>
2260<script>
2261  var _learnq = _learnq || [];
2262  
2263</script>
2263
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2385<script async type="text/javascript" src="https://www.babylist.com/add.js"></script>
2385
2386<!-- End Babylist --><style> .shopify-policy__title {display: none;} </style>
2387<div id="shopify-block-AQnFjbDJNTCtZaVFSa__2412353107664794500" class="shopify-block shopify-app-block">
2388
2389<script>
2390  // Load CSS asynchronously to avoid render-blocking
2391  (function() {
2392    var link = document.createElement('link');
2393    link.rel = 'stylesheet';
2394    link.href = 'https://cdn.shopify.com/extensions/019d9bde-3b5f-7110-a959-0f21b89f5d22/aspire-links-105/assets/secure-code.css';
2395    link.media = 'print';
2396    link.onload = function() { this.media = 'all'; };
2397    document.head.appendChild(link);
2398  })();
2399</script>
2399
2400
2401
2402<script src="https://cdn.shopify.com/extensions/019d9bde-3b5f-7110-a959-0f21b89f5d22/aspire-links-105/assets/secure-code-popup.js" defer></script>
2402
2403
2404</div>
2404<script src="https://cdn.shopify.com/storefront/standard-actions.js" type="module" data-source-attribution="shopify.standard_actions"></script>
2404
2405</body></html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.