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16  <title>月刊 生活総研</title>
17  <meta content="博報堂生活総合研究所から生まれたメディア『月刊 生活総研』。研究員が今気になっているテーマを毎月お届けします。生活者発想を軸に、読者のみなさん自身が考えるきっかけになるようなクリエイティブクエスチョンを定期的に投げかけていきます。" lang="ja" name="description">
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492          <a class="introduction" href="https://seikatsusoken.jp/gekkan/introduction/">月刊 生活総研とは?</a>
493          <div class="byRensai">
494            <h5>連載ごとに読む</h5>
495            <a href="https://seikatsusoken.jp/gekkan/coverstory/">今月の特集</a>
496            <a href="https://seikatsusoken.jp/gekkan/column/">研究員コラム</a>
497            <a href="https://seikatsusoken.jp/gekkan/netakai/">ネタ会直送便</a>
498            <a href="https://seikatsusoken.jp/gekkan/teguchi/">生活者発想の手口</a>
499          </div>
500          <div class="byYear">
501            <h5>発行年で読む</h5>
502            <div class="years">
503                              <a class="year" href="https://seikatsusoken.jp/gekkan/year/2026/">2026</a>
504                              <a class="year" href="https://seikatsusoken.jp/gekkan/year/2025/">2025</a>
505                          </div>
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511            <a class="showAll" href="https://seikatsusoken.jp/gekkan/author/">すべて見る →</a>
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514                                  <div class="swiper-slide">
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517                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/sato.png" style="transform: rotate(151deg);" alt="">
518                      </div>
519                      <div class="name">
520                        佐藤 由起子                      </div>
521                    </a>
522                  </div>
523                                  <div class="swiper-slide">
524                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/ushikoshi_yudai/">
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526                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/03/yusai_ushikoshi.png" style="transform: rotate(19deg);" alt="">
527                      </div>
528                      <div class="name">
529                        牛越 雄大                      </div>
530                    </a>
531                  </div>
532                                  <div class="swiper-slide">
533                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/tsuboi_taku/">
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535                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/02/taku_tsuboi.png" style="transform: rotate(24deg);" alt="">
536                      </div>
537                      <div class="name">
538                        坪井 卓                      </div>
539                    </a>
540                  </div>
541                                  <div class="swiper-slide">
542                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/surrender_hashimoto/">
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544                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/02/surrender_hashimoto.png" style="transform: rotate(110deg);" alt="">
545                      </div>
546                      <div class="name">
547                        サレンダー橋本                      </div>
548                    </a>
549                  </div>
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551                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/tomita_katsuhito/">
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553                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/katsuhito_tomita.png" style="transform: rotate(20deg);" alt="">
554                      </div>
555                      <div class="name">
556                        富田 克人                      </div>
557                    </a>
558                  </div>
559                                  <div class="swiper-slide">
560                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/watanabe_hiromi/">
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562                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/hiromi_watanabe.png" style="transform: rotate(83deg);" alt="">
563                      </div>
564                      <div class="name">
565                        渡邉 裕美                      </div>
566                    </a>
567                  </div>
568                                  <div class="swiper-slide">
569                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/kamata_jun/">
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571                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/10/jun_kamata.png" style="transform: rotate(127deg);" alt="">
572                      </div>
573                      <div class="name">
574                        鎌田 淳                      </div>
575                    </a>
576                  </div>
577                                  <div class="swiper-slide">
578                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/ito_kota/">
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581                      </div>
582                      <div class="name">
583                        伊藤 耕太                      </div>
584                    </a>
585                  </div>
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587                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/imuta_maya/">
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589                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/10/maya_imuta.png" style="transform: rotate(103deg);" alt="">
590                      </div>
591                      <div class="name">
592                        伊牟田 麻耶                      </div>
593                    </a>
594                  </div>
595                                  <div class="swiper-slide">
596                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/takahashi_ryosuke/">
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598                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/ryosuke_takahashi.png" style="transform: rotate(83deg);" alt="">
599                      </div>
600                      <div class="name">
601                        高橋良輔                      </div>
602                    </a>
603                  </div>
604                                  <div class="swiper-slide">
605                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/hokari_goro/">
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608                      </div>
609                      <div class="name">
610                        帆刈吾郎                      </div>
611                    </a>
612                  </div>
613                                  <div class="swiper-slide">
614                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/ito_yuko/">
615                      <div class="imgWrap">
616                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/08/yuko_ito.png" style="transform: rotate(315deg);" alt="">
617                      </div>
618                      <div class="name">
619                        伊藤祐子                      </div>
620                    </a>
621                  </div>
622                                  <div class="swiper-slide">
623                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/uchihama_daisuke/">
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625                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/daisuke_uchihama.png" style="transform: rotate(245deg);" alt="">
626                      </div>
627                      <div class="name">
628                        内濱 大輔                      </div>
629                    </a>
630                  </div>
631                                  <div class="swiper-slide">
632                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/matsui_hiroyo/">
633                      <div class="imgWrap">
634                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/hiroyo_matsui.png" style="transform: rotate(3deg);" alt="">
635                      </div>
636                      <div class="name">
637                        松井 博代                      </div>
638                    </a>
639                  </div>
640                                  <div class="swiper-slide">
641                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/uemura_momoko/">
642                      <div class="imgWrap">
643                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/momoko_uemura.png" style="transform: rotate(354deg);" alt="">
644                      </div>
645                      <div class="name">
646                        植村 桃子                      </div>
647                    </a>
648                  </div>
649                                  <div class="swiper-slide">
650                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/natsuyama_akemi/">
651                      <div class="imgWrap">
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653                      </div>
654                      <div class="name">
655                        夏山 明美                      </div>
656                    </a>
657                  </div>
658                                  <div class="swiper-slide">
659                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/tayama_satomi/">
660                      <div class="imgWrap">
661                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/satomi_tayama.png" style="transform: rotate(269deg);" alt="">
662                      </div>
663                      <div class="name">
664                        田山 さとみ                      </div>
665                    </a>
666                  </div>
667                                  <div class="swiper-slide">
668                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/kondo_yuka/">
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670                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/yuka_kondo.png" style="transform: rotate(299deg);" alt="">
671                      </div>
672                      <div class="name">
673                        近藤 裕香                      </div>
674                    </a>
675                  </div>
676                                  <div class="swiper-slide">
677                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/takahashi_makoto/">
678                      <div class="imgWrap">
679                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" style="transform: rotate(80deg);" alt="">
680                      </div>
681                      <div class="name">
682                        高橋 真                      </div>
683                    </a>
684                  </div>
685                                  <div class="swiper-slide">
686                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/hori_hiroshi/">
687                      <div class="imgWrap">
688                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/hori_hiroshi.png" style="transform: rotate(345deg);" alt="">
689                      </div>
690                      <div class="name">
691                        堀 宏史                      </div>
692                    </a>
693                  </div>
694                                  <div class="swiper-slide">
695                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/sakai_takamasa/">
696                      <div class="imgWrap">
697                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/sakai_takamasa.png" style="transform: rotate(288deg);" alt="">
698                      </div>
699                      <div class="name">
700                        酒井 崇匡                      </div>
701                    </a>
702                  </div>
703                       
703           <div class="swiper-slide">
704                    <a class="author" href="https://seikatsusoken.jp/gekkan/author/kato_aoi/">
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706                        <img src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" style="transform: rotate(51deg);" alt="">
707                      </div>
708                      <div class="name">
709                        加藤 あおい                      </div>
710                    </a>
711                  </div>
712                              </div>
713            </div>
714          </div>
715        </div>
716      </nav>
717    </div>
718  </div>
719  <main><section class="issues">
720    <article class="issue" style="--color-text: #ccff00;--color-background: #ff584c;">
721    <div class="wrap">
722      <header>
723        <div class="left">
724          <svg  width="72" height="28" viewBox="0 0 72 28" fill="none" xmlns="http://www.w3.org/2000/svg" class="label new-label" label="NEW">
725<path d="M51.6066 8.6084H53.8466L50.7135 20.0004H48.2815L47.0577 15.2644C46.7355 13.9524 46.3972 12.5764 46.123 11.2324C45.8532 12.5764 45.5355 13.9524 45.2017 15.2644L43.9935 20.0004H41.5775L38.3906 8.6084H40.6466L41.8382 13.2004C42.1926 14.6084 42.579 16.0964 42.8854 17.5364C43.187 16.0964 43.5206 14.6084 43.8542 13.1844L45.0146 8.6084H47.2386L48.4142 13.1844C48.7686 14.6084 49.0911 16.1124 49.3814 17.5524C49.6991 16.1124 50.0646 14.6084 50.4142 13.2004L51.6066 8.6084Z" fill="black"/>
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727<path d="M25.4735 8.6084H27.5535L27.5724 20.0004H25.1724L21.996 14.9284C21.2741 13.7924 20.5361 12.6084 19.9583 11.5044C20.0256 13.5204 20.0287 15.3444 20.0314 17.0244L20.0364 20.0004H17.9564L17.9375 8.6084H20.3375L23.5299 13.6804C24.1716 14.7204 24.9738 16.0324 25.5516 17.1044C25.5002 15.0884 25.4812 13.2644 25.4784 11.5844L25.4735 8.6084Z" fill="black"/>
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729</svg>
730          <p class="update sp">Update <br>2026.08.17</p>
731        </div>
732        <div class="center">
733          <div class="issueLabel">
734            <span class="year">2026</span>
735            <span class="month">8</span>
736            <span class="suffix">月号</span>
737          </div>
738        </div>
739        <div class="right">
740          <span class="update pc">Update 2026.08.17</span>
741          <span class="number">vol.18</span>
742        </div>
743      </header>
744      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
745      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/joren_no_shotai/">
746        <div class="left">
747          <h2 class="title">人は何軒の店で「常連」になれるのか? 「究極の常連」の振る舞いも判明</h2>
748          <p class="summary">あなたは何軒の店で「常連」になっていますか? 究極の常連になると人はどのような行動をとるのでしょうか?</p>
749          <div class="authorIconName big">
750    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
751    <span class="name ja">高橋 真</span>
752</div>
753          <div class="yomu">
754            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
755<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
756</svg>
757            <span>読む</span>
758          </div>
759        </div>
760                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/20260816_syukizi2_th.png" alt="常連の正体" />
761              </a>
762    </div>
763    <div class="grids">
764      <div class="wrap">
765                <div class="grid">
766          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/mute_dekinai/">
767    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/20260817_kenkyu_th.png" alt="ミュートできない私たち" />
768    <div class="content">
769    <h2 class="title">ミュートできない私たち 「褒めの反射神経」が伸びたきっかけは</h2>
770    <p class="summary">現役コピーライターでもある佐藤研究員が日常のなかで気づいた「感情をミュートできない」きっかけとは…</p>
771  </div>
772  <div class="footer">
773    <div class="authorIconName ">
774    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/sato.png" alt="佐藤由起子" />
775    <span class="name ja">佐藤 由起子</span>
776</div>
777    <p class="type">研究員コラム</p>
778  </div>
779</a>        </div>
780                <div class="grid">
781          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/arushu_ha_utsuru/">
782    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/20260816_neta_th.png" alt="「ある種」は伝染る?" />
783    <div class="content">
784    <h2 class="title">「ある種」は伝染る? ビジネス口癖の実態に迫る</h2>
785    <p class="summary">「ある種」「なんか」「逆に」…など、ついつい話し始めに言ってしまう口癖はありませんか?調べてみると…</p>
786  </div>
787  <div class="footer">
788    <div class="authorIconName ">
789    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/sakai_takamasa.png" alt="" />
790    <span class="name ja">酒井 崇匡</span>
791</div>
792    <p class="type">ネタ会直送便</p>
793  </div>
794</a>        </div>
795                <div class="grid">
796          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/kakko_wo_umete/">
797    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/20260722_teguchi_th.png" alt="()を埋めてください" />
798    <div class="content">
799    <h2 class="title">( )を埋めてください</h2>
800    <p class="summary">テストでもよくある◯◯に答えを入れる問題。実は生活者調査で回答を引き出す際にも有効な手法だったりします。</p>
801  </div>
802  <div class="footer">
803    <div class="authorIconName ">
804    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
805    <span class="name ja">月刊 生活総研編集部</span>
806</div>
807    <p class="type">生活者発想の手口</p>
808  </div>
809</a>        </div>
810              </div>
811    </div>
812  </article>
813    <article class="issue" style="--color-text: #fb5706;--color-background: #50f3ff;">
814    <div class="wrap">
815      <header>
816        <div class="left">
817                    <p class="update sp">Update <br>2026.07.30</p>
818        </div>
819        <div class="center">
820          <div class="issueLabel">
821            <span class="year">2026</span>
822            <span class="month">7</span>
823            <span class="suffix">月号</span>
824          </div>
825        </div>
826        <div class="right">
827          <span class="update pc">Update 2026.07.30</span>
828          <span class="number">vol.17</span>
829        </div>
830      </header>
831      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
832      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/gaikokugo_senior/">
833        <div class="left">
834          <h2 class="title">外国語を学びたい60代が激増 その背景は…</h2>
835          <p class="summary">博報堂生活総研が40年前から定期的に行っているシニア調査で「外国語を学びたい」という回答が大きく増えています。</p>
836          <div class="authorIconName big">
837    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/kota_ito.png" alt="伊藤耕太" />
838    <span class="name ja">伊藤 耕太</span>
839</div>
840          <div class="yomu">
841            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
842<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
843</svg>
844            <span>読む</span>
845          </div>
846        </div>
847                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/20260714_syukizi_th.png" alt="" />
848              </a>
849    </div>
850    <div class="grids">
851      <div class="wrap">
852                <div class="grid">
853          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/riskjidai_namagoe/">
854    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/20260704_kenkyu_th.png" alt="リスク時代の調査" />
855    <div class="content">
856    <h2 class="title">リスク時代に生の声を聞く方法 生活者発想で不安に寄り添えるか</h2>
857    <p class="summary">身近なリスクが増加しつつあるように感じられる昨今、生活者の声を聞く調査のハードルも上がりつつあります。</p>
858  </div>
859  <div class="footer">
860    <div class="authorIconName ">
861    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
862    <span class="name ja">高橋 真</span>
863</div>
864    <p class="type">研究員コラム</p>
865  </div>
866</a>        </div>
867                <div class="grid">
868          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/tochino_jikanwari/">
869    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/20260706_neta_th.png" alt="土地の時間割" />
870    <div class="content">
871    <h2 class="title">朝ワイン、早茶、締めステーキ… 旅で「土地の時間割」を感じてみる</h2>
872    <p class="summary">国内、海外を旅行すると「その土地ならではの時間の流れ方」を感じることがありませんか?</p>
873  </div>
874  <div class="footer">
875    <div class="authorIconName ">
876    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/katsuhito_tomita.png" alt="富田克人" />
877    <span class="name ja">富田 克人</span>
878</div>
879    <p class="type">ネタ会直送便</p>
880  </div>
881</a>        </div>
882                <div class="grid">
883          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/borderline_dokoda/">
884    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/07/20260705_teguchi_th.png" alt="ボーダーラインはどこだ?" />
885    <div class="content">
886    <h2 class="title">ボーダーラインはどこだ</h2>
887    <p class="summary">調査データにおける「ボーダーライン」を意識すると、鮮やかに浮かび上がってくるものがあります。</p>
888  </div>
889  <div class="footer">
890    <div class="authorIconName ">
891    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
892    <span class="name ja">月刊 生活総研編集部</span>
893</div>
894    <p class="type">生活者発想の手口</p>
895  </div>
896</a>        </div>
897              </div>
898    </div>
899  </article>
900    <article class="issue" style="--color-text: #f212e2;--color-background: #e9e628;">
901    <div class="wrap">
902      <header>
903        <div class="left">
904                    <p class="update sp">Update <br>2026.06.15</p>
905        </div>
906        <div class="center">
907          <div class="issueLabel">
908            <span class="year">2026</span>
909            <span class="month">6</span>
910            <span class="suffix">月号</span>
911          </div>
912        </div>
913        <div class="right">
914          <span class="update pc">Update 2026.06.15</span>
915          <span class="number">vol.16</span>
916        </div>
917      </header>
918      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
919      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/yobikata_omoikomi/">
920        <div class="left">
921          <h2 class="title">世間の常識はもう古い? 「呼び方」にまつわる思い込みと実態</h2>
922          <p class="summary">パパ、ママ、おやじ、おふくろ、ぼく、わたし…。人間関係には様々な呼び名がありますが、その実態を調べてみると。</p>
923          <div class="authorIconName big">
924    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" alt="" />
925    <span class="name ja">加藤 あおい</span>
926</div>
927          <div class="yomu">
928            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
929<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
930</svg>
931            <span>読む</span>
932          </div>
933        </div>
934                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/06/20260601_syukizi_th.png" alt="呼び方にまつわる思い込み" />
935              </a>
936    </div>
937    <div class="grids">
938      <div class="wrap">
939                <div class="grid">
940          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/fukuronoaji/">
941    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/06/20260601_kenkyu_th.png" alt="おふくろの味からふくろの味へ" />
942    <div class="content">
943    <h2 class="title">「おふくろの味」から「ふくろの味」へ 食の価値観はどう変わった?  </h2>
944    <p class="summary">レトルトや冷凍食品の利用が進む現在、家庭料理をめぐる食の価値観はどう変化しているのでしょうか。</p>
945  </div>
946  <div class="footer">
947    <div class="authorIconName ">
948    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/akemi_natsuyama.png" alt="夏山明美" />
949    <span class="name ja">夏山 明美</span>
950</div>
951    <p class="type">研究員コラム</p>
952  </div>
953</a>        </div>
954                <div class="grid">
955          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/hanataba_story/">
956    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/06/20260601_neta_th.png" alt="ハタチが贈る感謝の花束" />
957    <div class="content">
958    <h2 class="title">ハタチが贈る感謝の花束 若者が花束に込める自分だけの物語  </h2>
959    <p class="summary">若い世代で顕著に伸びている「切り花」の利用。なぜタイパ世代は花を選ぶのでしょうか。</p>
960  </div>
961  <div class="footer">
962    <div class="authorIconName ">
963    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/yuka_kondo.png" alt="近藤裕香" />
964    <span class="name ja">近藤 裕香</span>
965</div>
966    <p class="type">ネタ会直送便</p>
967  </div>
968</a>        </div>
969                <div class="grid">
970          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/gisshiri_naruhodo/">
971    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/06/20260601_teguchi_th.png" alt="ぎっしりにはなるほどがつまっている" />
972    <div class="content">
973    <h2 class="title">「ぎっしり」には「なるほど」がつまってる</h2>
974    <p class="summary">冷蔵庫や名刺入れなど情報がぎっしり詰まったものは、意外な発見の宝庫です。アナログなビッグデータを探してみては?</p>
975  </div>
976  <div class="footer">
977    <div class="authorIconName ">
978    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
979    <span class="name ja">月刊 生活総研編集部</span>
980</div>
981    <p class="type">生活者発想の手口</p>
982  </div>
983</a>        </div>
984              </div>
985    </div>
986  </article>
987    <article class="issue" style="--color-text: #9f3f00;--color-background: #60bbf9;">
988    <div class="wrap">
989      <header>
990        <div class="left">
991                    <p class="update sp">Update <br>2026.05.18</p>
992        </div>
993        <div class="center">
994          <div class="issueLabel">
995            <span class="year">2026</span>
996            <span class="month">5</span>
997            <span class="suffix">月号</span>
998          </div>
999        </div>
1000        <div class="right">
1001          <span class="update pc">Update 2026.05.18</span>
1002          <span class="number">vol.15</span>
1003        </div>
1004      </header>
1005      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1006      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/netakai_workshop/">
1007        <div class="left">
1008          <h2 class="title">正解より「しっくり感」 研究員が「虫の目」で見つけた生活者の新欲求とは</h2>
1009          <p class="summary">生活総研で毎月研究員が独自の気づきを持ち寄る「ネタ会」。昨年度の総決算としてワークショップを実施してみると…</p>
1010          <div class="authorIconName big">
1011    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
1012    <span class="name ja">高橋 真</span>
1013</div>
1014          <div class="yomu">
1015            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1016<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1017</svg>
1018            <span>読む</span>
1019          </div>
1020        </div>
1021                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/05/20260511_syukizi_th.png" alt="n=1から見つけた新欲求" />
1022              </a>
1023    </div>
1024    <div class="grids">
1025      <div class="wrap">
1026                <div class="grid">
1027          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/moyamoyakaigi/">
1028    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/05/20260508_kenkyu_th.png" alt="もやもや会議" />
1029    <div class="content">
1030    <h2 class="title">答えがすぐ出る時代だから… 「もやもや会議」の魅力</h2>
1031    <p class="summary">「答え」だけが欲しければAIで即座に解決する時代。だからこそ人と会うことや打ち合わせの意味が変わりつつある?</p>
1032  </div>
1033  <div class="footer">
1034    <div class="authorIconName ">
1035    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/katsuhito_tomita.png" alt="富田克人" />
1036    <span class="name ja">富田 克人</span>
1037</div>
1038    <p class="type">研究員コラム</p>
1039  </div>
1040</a>        </div>
1041                <div class="grid">
1042          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/matsuwanomitsudo/">
1043    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/05/20260508_neta_th.png" alt="「待つわ」の密度" />
1044    <div class="content">
1045    <h2 class="title">船と船の間に… 「待つわ」の密度</h2>
1046    <p class="summary">瀬戸内の島々では船を使って登校する生徒たちがいます。彼らの待ち時間を観察してみると興味深い発見が…</p>
1047  </div>
1048  <div class="footer">
1049    <div class="authorIconName ">
1050    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/kota_ito.png" alt="伊藤耕太" />
1051    <span class="name ja">伊藤 耕太</span>
1052</div>
1053    <p class="type">ネタ会直送便</p>
1054  </div>
1055</a>        </div>
1056                <div class="grid">
1057          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/kazoetekuraberu/">
1058    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/05/20260508_teguchi_th.png" alt="数えて比べれば変化が見える" />
1059    <div class="content">
1060    <h2 class="title">数えて比べれば変化がみえる</h2>
1061    <p class="summary">今回は量的研究について。たとえば、ヒット曲の歌詞を集めて分析してみると、時代の空気が見えてきます。</p>
1062  </div>
1063  <div class="footer">
1064    <div class="authorIconName ">
1065    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1066    <span class="name ja">月刊 生活総研編集部</span>
1067</div>
1068    <p class="type">生活者発想の手口</p>
1069  </div>
1070</a>        </div>
1071              </div>
1072    </div>
1073  </article>
1074    <article class="issue" style="--color-text: #0025d9;--color-background: #2ffb9e;">
1075    <div class="wrap">
1076      <header>
1077        <div class="left">
1078                    <p class="update sp">Update <br>2026.04.20</p>
1079        </div>
1080        <div class="center">
1081          <div class="issueLabel">
1082            <span class="year">2026</span>
1083            <span class="month">4</span>
1084            <span class="suffix">月号</span>
1085          </div>
1086        </div>
1087        <div class="right">
1088          <span class="update pc">Update 2026.04.20</span>
1089          <span class="number">vol.14</span>
1090        </div>
1091      </header>
1092      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1093      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/dasainohenka/">
1094        <div class="left">
1095          <h2 class="title">四半世紀で「ダサい」はどう変わった? 外見だけでなく「内面」評価の概念へ</h2>
1096          <p class="summary">よく耳にする「ダサい」という言葉ですが、時系列でみるとその対象や意味が変化しているようです。</p>
1097          <div class="authorIconName big">
1098    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" alt="" />
1099    <span class="name ja">加藤 あおい</span>
1100</div>
1101          <div class="yomu">
1102            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1103<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1104</svg>
1105            <span>読む</span>
1106          </div>
1107        </div>
1108                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/04/20260408_syukizi_th.png" alt="「ダサい」はどう変わった?" />
1109              </a>
1110    </div>
1111    <div class="grids">
1112      <div class="wrap">
1113                <div class="grid">
1114          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/neodajare_shinhakken/">
1115    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/04/20260403_kenkyu_th.png" alt="ネオダジャレ2" />
1116    <div class="content">
1117    <h2 class="title">使い方、効果、関係… 「ネオダジャレ」にまつわる3つの新発見</h2>
1118    <p class="summary">コミュニケーションの中で便利に使える、ちょっと知的な「ネオダジャレ」。研究を続けると新たな3つの発見が…</p>
1119  </div>
1120  <div class="footer">
1121    <div class="authorIconName ">
1122    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/hiroyo_matsui.png" alt="松井博代" />
1123    <span class="name ja">松井 博代</span>
1124</div>
1125    <p class="type">研究員コラム</p>
1126  </div>
1127</a>        </div>
1128                <div class="grid">
1129          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/hottarakashi_tsuwa/">
1130    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/04/20260403_neta_th.png" alt="ほったらかし通話" />
1131    <div class="content">
1132    <h2 class="title">話さないからむしろ伝わる 家族をつなぐ「ほったらかし通話」</h2>
1133    <p class="summary">3世代同居が減る一方で通話はアプリで無料が当たり前の時代。生活者に広がる新しいコミュニケーションスタイルとは…</p>
1134  </div>
1135  <div class="footer">
1136    <div class="authorIconName ">
1137    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/hiromi_watanabe.png" alt="渡邉裕美" />
1138    <span class="name ja">渡邉 裕美</span>
1139</div>
1140    <p class="type">ネタ会直送便</p>
1141  </div>
1142</a>        </div>
1143                <div class="grid">
1144          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/kankaku_shinjitsu/">
1145    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/04/20260403_teguchi_th.png" alt="感覚と真実の差" />
1146    <div class="content">
1147    <h2 class="title">「感覚」と「真実」の差 </h2>
1148    <p class="summary">生活総研の過去の研究からすぐに使える知恵をお届けするこのコーナー。今回は「実感値」について。</p>
1149  </div>
1150  <div class="footer">
1151    <div class="authorIconName ">
1152    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1153    <span class="name ja">月刊 生活総研編集部</span>
1154</div>
1155    <p class="type">生活者発想の手口</p>
1156  </div>
1157</a>        </div>
1158              </div>
1159    </div>
1160  </article>
1161    <article class="issue" style="--color-text: #deffee;--color-background: #fe3e7a;">
1162    <div class="wrap">
1163      <header>
1164        <div class="left">
1165                    <p class="update sp">Update <br>2026.03.23</p>
1166        </div>
1167        <div class="center">
1168          <div class="issueLabel">
1169            <span class="year">2026</span>
1170            <span class="month">3</span>
1171            <span class="suffix">月号</span>
1172          </div>
1173        </div>
1174        <div class="right">
1175          <span class="update pc">Update 2026.03.23</span>
1176          <span class="number">vol.13</span>
1177        </div>
1178      </header>
1179      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1180      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/seikatsugannen/">
1181        <div class="left">
1182          <h2 class="title">「美白」「行きつけ」「よっこいしょ」…新行動が生まれる年齢『生活元年』からみえた転機とは</h2>
1183          <p class="summary">ある行動が終わりを迎える時があるのなら、スタートする年齢もあるはず。ということで、様々な始まりを探ってみたら…</p>
1184          <div class="authorIconName big">
1185    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
1186    <span class="name ja">高橋 真</span>
1187</div>
1188          <div class="yomu">
1189            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1190<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1191</svg>
1192            <span>読む</span>
1193          </div>
1194        </div>
1195                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/03/260317_syukizi_th.png" alt="生活元年" />
1196              </a>
1197    </div>
1198    <div class="grids">
1199      <div class="wrap">
1200                <div class="grid">
1201          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/inefficient/">
1202    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/03/20260305_kenkyu_th.png" alt="非効率にひかれる理由" />
1203    <div class="content">
1204    <h2 class="title">「時間術」が流行る世の中で… なぜか「非効率」に惹かれる理由</h2>
1205    <p class="summary">仕事やプライベートへのAI活用も進んで時間の余裕が生まれているようですが、意外な行動も生まれているようです。</p>
1206  </div>
1207  <div class="footer">
1208    <div class="authorIconName ">
1209    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/03/yusai_ushikoshi.png" alt="牛越雄大" />
1210    <span class="name ja">牛越 雄大</span>
1211</div>
1212    <p class="type">研究員コラム</p>
1213  </div>
1214</a>        </div>
1215                <div class="grid">
1216          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/curler_woman/">
1217    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/03/20260305_neta_th.png" alt="車内カーラー女子" />
1218    <div class="content">
1219    <h2 class="title">「車内カーラー女子」の衝撃 スマホ社会の無関心が育む寛容さ </h2>
1220    <p class="summary">最近の電車内はスマホを見ている人が目立ちます。周囲への関心が下がっているのか、驚きの光景を目にすることも。</p>
1221  </div>
1222  <div class="footer">
1223    <div class="authorIconName ">
1224    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/hiroyo_matsui.png" alt="松井博代" />
1225    <span class="name ja">松井 博代</span>
1226</div>
1227    <p class="type">ネタ会直送便</p>
1228  </div>
1229</a>        </div>
1230                <div class="grid">
1231          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/action_tribe/">
1232    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/03/20260305_teguchi_th.png" alt="行動の群れを見つける" />
1233    <div class="content">
1234    <h2 class="title">行動の「群れ」をみつける</h2>
1235    <p class="summary">ビッグデータを解析すると生活者の群れや集団(トライブ)を見つけることができます。社会の大きな動きが見えるかも。</p>
1236  </div>
1237  <div class="footer">
1238    <div class="authorIconName ">
1239    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1240    <span class="name ja">月刊 生活総研編集部</span>
1241</div>
1242    <p class="type">生活者発想の手口</p>
1243  </div>
1244</a>        </div>
1245              </div>
1246    </div>
1247  </article>
1248    <article class="issue" style="--color-text: #470eff;--color-background: #ccff00;">
1249    <div class="wrap">
1250      <header>
1251        <div class="left">
1252                    <p class="update sp">Update <br>2026.02.16</p>
1253        </div>
1254        <div class="center">
1255          <div class="issueLabel">
1256            <span class="year">2026</span>
1257            <span class="month">2</span>
1258            <span class="suffix">月号</span>
1259          </div>
1260        </div>
1261        <div class="right">
1262          <span class="update pc">Update 2026.02.16</span>
1263          <span class="number">vol.12</span>
1264        </div>
1265      </header>
1266      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1267      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/seikatsujumyo_manga/">
1268        <div class="left">
1269          <h2 class="title">「令和の生活寿命」が漫画になった!</h2>
1270          <p class="summary">『月刊 生活総研』漫画化企画第1弾! 創刊号の特集記事「令和の生活寿命」をサレンダー橋本先生はどう描く?</p>
1271          <div class="authorIconName big">
1272    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/02/surrender_hashimoto.png" alt="サレンダー橋本" />
1273    <span class="name ja">サレンダー橋本</span>
1274</div>
1275          <div class="yomu">
1276            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1277<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1278</svg>
1279            <span>読む</span>
1280          </div>
1281        </div>
1282                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/02/2026020_syukizi_th.png" alt="令和の生活寿命が漫画になった" />
1283              </a>
1284    </div>
1285    <div class="grids">
1286      <div class="wrap">
1287                <div class="grid">
1288          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/curry_wars/">
1289    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/02/20260206_kenkyu_th.png" alt="カレー版カンナエの戦い" />
1290    <div class="content">
1291    <h2 class="title">カレーを美しく平らげる「円滑系」の静かな戦い</h2>
1292    <p class="summary">クリエイティブディレクター・コピーライターとして活躍する坪井研究員による、歴史と食への愛あふれるコラムです。</p>
1293  </div>
1294  <div class="footer">
1295    <div class="authorIconName ">
1296    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/02/taku_tsuboi.png" alt="坪井卓" />
1297    <span class="name ja">坪井 卓</span>
1298</div>
1299    <p class="type">研究員コラム</p>
1300  </div>
1301</a>        </div>
1302                <div class="grid">
1303          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/suppin_luxuryism/">
1304    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/02/20260212_neta_th.png" alt="すっぴん豪華主義" />
1305    <div class="content">
1306    <h2 class="title">すっぴん豪華主義 「あえて引く」が新しい贅沢に</h2>
1307    <p class="summary">素ラーメン、塩むすび、高級日の丸弁当…シンプルでありながら高級感を高めた食べ物が人気を集めているようです。</p>
1308  </div>
1309  <div class="footer">
1310    <div class="authorIconName ">
1311    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" alt="" />
1312    <span class="name ja">加藤 あおい</span>
1313</div>
1314    <p class="type">ネタ会直送便</p>
1315  </div>
1316</a>        </div>
1317                <div class="grid">
1318          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/killler_data/">
1319    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/02/20260202_teguchi_th.png" alt="キラーデータを探そう" />
1320    <div class="content">
1321    <h2 class="title">キラーデータを探そう</h2>
1322    <p class="summary">ビッグデータ、購買データ、行動データなど多くの情報があふれるなかで、私たちはデータにどう向き合えばよい?</p>
1323  </div>
1324  <div class="footer">
1325    <div class="authorIconName ">
1326    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1327    <span class="name ja">月刊 生活総研編集部</span>
1328</div>
1329    <p class="type">生活者発想の手口</p>
1330  </div>
1331</a>        </div>
1332              </div>
1333    </div>
1334  </article>
1335    <article class="issue" style="--color-text: #ff004d;--color-background: #ddc41e;">
1336    <div class="wrap">
1337      <header>
1338        <div class="left">
1339                    <p class="update sp">Update <br>2026.01.19</p>
1340        </div>
1341        <div class="center">
1342          <div class="issueLabel">
1343            <span class="year">2026</span>
1344            <span class="month">1</span>
1345            <span class="suffix">月号</span>
1346          </div>
1347        </div>
1348        <div class="right">
1349          <span class="update pc">Update 2026.01.19</span>
1350          <span class="number">vol.11</span>
1351        </div>
1352      </header>
1353      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1354      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/seikatsuganneb_shok/">
1355        <div class="left">
1356          <h2 class="title">食の生活元年~「胃もたれ」「ごはん少なめ」は何歳から?</h2>
1357          <p class="summary">様々な行動ができなくなる「生活寿命」に続き、新しい行動が始まる「生活元年」を調査。テーマは「食」です。</p>
1358          <div class="authorIconName big">
1359    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/akemi_natsuyama.png" alt="夏山明美" />
1360    <span class="name ja">夏山 明美</span>
1361</div>
1362          <div class="yomu">
1363            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1364<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1365</svg>
1366            <span>読む</span>
1367          </div>
1368        </div>
1369                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/01/20260107_syukizi_th.png" alt="食の生活元年" />
1370              </a>
1371    </div>
1372    <div class="grids">
1373      <div class="wrap">
1374                <div class="grid">
1375          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/namako_ai/">
1376    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/01/20260108_kenkyu_th.png" alt="AI時代に必要な勇気" />
1377    <div class="content">
1378    <h2 class="title">AI時代に必要なのは「ナマコを食べる」勇気?</h2>
1379    <p class="summary">明治の文豪も語ったという「ナマコを食べる勇気」。AIと共存する現代に求められる理由とは…。</p>
1380  </div>
1381  <div class="footer">
1382    <div class="authorIconName ">
1383    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/katsuhito_tomita.png" alt="富田克人" />
1384    <span class="name ja">富田 克人</span>
1385</div>
1386    <p class="type">研究員コラム</p>
1387  </div>
1388</a>        </div>
1389                <div class="grid">
1390          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/tshirts_tuckin/">
1391    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/20251225_neta_th.png" alt="タックインの葛藤" />
1392    <div class="content">
1393    <h2 class="title">Tシャツの「タックイン」問題 オジサン世代にとって難しい理由とは</h2>
1394    <p class="summary">最近の若い世代のファッションではTシャツを「タックイン」する人も。50代の研究員が抱える葛藤とは…。</p>
1395  </div>
1396  <div class="footer">
1397    <div class="authorIconName ">
1398    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/hori_hiroshi.png" alt="" />
1399    <span class="name ja">堀 宏史</span>
1400</div>
1401    <p class="type">ネタ会直送便</p>
1402  </div>
1403</a>        </div>
1404                <div class="grid">
1405          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/kaiyurochosa/">
1406    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2026/01/20260108_teguchi_th.png" alt="一目瞭然のパワー" />
1407    <div class="content">
1408    <h2 class="title">一目瞭然のパワー 「回遊路調査」とは</h2>
1409    <p class="summary">インフォグラフィックスや「グラレコ」などビジュアルには伝える力がありますが、今回は人の動きを描く方法について</p>
1410  </div>
1411  <div class="footer">
1412    <div class="authorIconName ">
1413    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1414    <span class="name ja">月刊 生活総研編集部</span>
1415</div>
1416    <p class="type">生活者発想の手口</p>
1417  </div>
1418</a>        </div>
1419              </div>
1420    </div>
1421  </article>
1422    <article class="issue" style="--color-text: #3bf13b;--color-background: #fb5805;">
1423    <div class="wrap">
1424      <header>
1425        <div class="left">
1426                    <p class="update sp">Update <br>2025.12.15</p>
1427        </div>
1428        <div class="center">
1429          <div class="issueLabel">
1430            <span class="year">2025</span>
1431            <span class="month">12</span>
1432            <span class="suffix">月号</span>
1433          </div>
1434        </div>
1435        <div class="right">
1436          <span class="update pc">Update 2025.12.15</span>
1437          <span class="number">vol.10</span>
1438        </div>
1439      </header>
1440      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1441      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/shumatsu_hunting/">
1442        <div class="left">
1443          <h2 class="title">「肉売り場の見え方変わった」「手間かけると肉になる」 週末ハンティングの効用</h2>
1444          <p class="summary">全国で獣害が深刻化するなか、人間は生き物とどう向き合うのか。それは、自らの感情と向き合うことでもあるようです。</p>
1445          <div class="authorIconName big">
1446    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
1447    <span class="name ja">高橋 真</span>
1448</div>
1449          <div class="yomu">
1450            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1451<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1452</svg>
1453            <span>読む</span>
1454          </div>
1455        </div>
1456                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/20251204_syukizi_th.png" alt="週末ハンティング" />
1457              </a>
1458    </div>
1459    <div class="grids">
1460      <div class="wrap">
1461                <div class="grid">
1462          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/oba_saifu/">
1463    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/20251204_kenkyu_th.png" alt="おばの財布事情" />
1464    <div class="content">
1465    <h2 class="title">おばの財布を覗いてみたら… ミニ財布流行の時代に意外な実態も</h2>
1466    <p class="summary">キャッシュレス化が進むなか、財布の形やその中身も変わりつつあるようです。でも、中年女性に絞って調べたら…</p>
1467  </div>
1468  <div class="footer">
1469    <div class="authorIconName ">
1470    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/satomi_tayama.png" alt="田山さとみ" />
1471    <span class="name ja">田山 さとみ</span>
1472</div>
1473    <p class="type">研究員コラム</p>
1474  </div>
1475</a>        </div>
1476                <div class="grid">
1477          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/hotel_kisei/">
1478    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/20251204_neta_th.png" alt="ホテル帰省の温度感" />
1479    <div class="content">
1480    <h2 class="title">実家に頼らず気疲れもなし 「ホテル帰省」の温度感</h2>
1481    <p class="summary">年末年始の帰省シーズン、最近増えているのが実家に泊まらない「ホテル帰省」。その実態を取材しました。</p>
1482  </div>
1483  <div class="footer">
1484    <div class="authorIconName ">
1485    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/hiromi_watanabe.png" alt="渡邉裕美" />
1486    <span class="name ja">渡邉 裕美</span>
1487</div>
1488    <p class="type">ネタ会直送便</p>
1489  </div>
1490</a>        </div>
1491                <div class="grid">
1492          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/henka_yoin/">
1493    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/12/20251204_teguchi_th.png" alt="変化の要因となった出来事は何だ?" />
1494    <div class="content">
1495    <h2 class="title">変化の要因となった出来事は何だ?</h2>
1496    <p class="summary">公開情報であるマクロ統計もよく見ると生活者の動きが現れています。専業主婦と共働きの世帯数推移を見てみると…</p>
1497  </div>
1498  <div class="footer">
1499    <div class="authorIconName ">
1500    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1501    <span class="name ja">月刊 生活総研編集部</span>
1502</div>
1503    <p class="type">生活者発想の手口</p>
1504  </div>
1505</a>        </div>
1506              </div>
1507    </div>
1508  </article>
1509    <article class="issue" style="--color-text: #7bfdfe;--color-background: #8c013b;">
1510    <div class="wrap">
1511      <header>
1512        <div class="left">
1513                    <p class="update sp">Update <br>2025.11.19</p>
1514        </div>
1515        <div class="center">
1516          <div class="issueLabel">
1517            <span class="year">2025</span>
1518            <span class="month">11</span>
1519            <span class="suffix">月号</span>
1520          </div>
1521        </div>
1522        <div class="right">
1523          <span class="update pc">Update 2025.11.19</span>
1524          <span class="number">vol.9</span>
1525        </div>
1526      </header>
1527      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1528      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/jitsuhamitamega/">
1529        <div class="left">
1530          <h2 class="title">実は見た目が“2割” 美容整形は魔法?</h2>
1531          <p class="summary">
1531街なかやSNSなどで美容クリニックの広告を見ることが増えました。でも「見た目が一番」と考える人は意外にも…</p>
1532          <div class="authorIconName big">
1533    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" alt="" />
1534    <span class="name ja">加藤 あおい</span>
1535</div>
1536          <div class="yomu">
1537            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1538<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1539</svg>
1540            <span>読む</span>
1541          </div>
1542        </div>
1543                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/11/20251107_syukizi_th.png" alt="" />
1544              </a>
1545    </div>
1546    <div class="grids">
1547      <div class="wrap">
1548                <div class="grid">
1549          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/gakkaiheikou/">
1550    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/11/20251110_kenkyu_th.png" alt="学会へいこう" />
1551    <div class="content">
1552    <h2 class="title">部外者ほど「学会」へ行こう ちょっと知的な週末のススメ </h2>
1553    <p class="summary">「学会」と聞くと人によっては縁遠い印象を持つかもしれませんが、じつは意外と身近で楽しいテーマも。</p>
1554  </div>
1555  <div class="footer">
1556    <div class="authorIconName ">
1557    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
1558    <span class="name ja">高橋 真</span>
1559</div>
1560    <p class="type">研究員コラム</p>
1561  </div>
1562</a>        </div>
1563                <div class="grid">
1564          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/tsunonoaruie/">
1565    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/11/20251110_neta_th.png" alt="南の島のツノのある家" />
1566    <div class="content">
1567    <h2 class="title">南の島で出会った「ツノ」のある家 その秘密とは</h2>
1568    <p class="summary">沖縄などでこんなかたちをした家を見たことがないですか? 研究員がタウンウォッチングをきっかけに調べてみました。</p>
1569  </div>
1570  <div class="footer">
1571    <div class="authorIconName ">
1572    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/10/jun_kamata.png" alt="鎌田淳" />
1573    <span class="name ja">鎌田 淳</span>
1574</div>
1575    <p class="type">ネタ会直送便</p>
1576  </div>
1577</a>        </div>
1578                <div class="grid">
1579          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/minnagareporter/">
1580    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/11/20251110_teguchi_th.png" alt="みんながレポーター" />
1581    <div class="content">
1582    <h2 class="title">おもしろい調査ならみんながレポーターになってくれるぞ </h2>
1583    <p class="summary">生活者に定性調査・定量調査に参加してもらうことがありますが、彼ら・彼女らが調査員になってくれることも。</p>
1584  </div>
1585  <div class="footer">
1586    <div class="authorIconName ">
1587    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1588    <span class="name ja">月刊 生活総研編集部</span>
1589</div>
1590    <p class="type">生活者発想の手口</p>
1591  </div>
1592</a>        </div>
1593              </div>
1594    </div>
1595  </article>
1596    <article class="issue" style="--color-text: #6e23d0;--color-background: #f9d011;">
1597    <div class="wrap">
1598      <header>
1599        <div class="left">
1600                    <p class="update sp">Update <br>2025.10.20</p>
1601        </div>
1602        <div class="center">
1603          <div class="issueLabel">
1604            <span class="year">2025</span>
1605            <span class="month">10</span>
1606            <span class="suffix">月号</span>
1607          </div>
1608        </div>
1609        <div class="right">
1610          <span class="update pc">Update 2025.10.20</span>
1611          <span class="number">vol.8</span>
1612        </div>
1613      </header>
1614      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1615      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/nihonjin_sansei_hantai/">
1616        <div class="left">
1617          <h2 class="title">婚活や美容男子への賛成派は着実に増加 「日本人の賛成・反対」調査</h2>
1618          <p class="summary">2009年と2025年では日本人の「賛成・反対」に大きな変化が!?男性美容への賛成派はすでに過半数にも…</p>
1619          <div class="authorIconName big">
1620    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" alt="" />
1621    <span class="name ja">加藤 あおい</span>
1622</div>
1623          <div class="yomu">
1624            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1625<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1626</svg>
1627            <span>読む</span>
1628          </div>
1629        </div>
1630                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/10/20251008_syukizi_th.png" alt="日本人の賛成・反対調査" />
1631              </a>
1632    </div>
1633    <div class="grids">
1634      <div class="wrap">
1635                <div class="grid">
1636          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/tobiishi_karaoke/">
1637    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/10/20251009_kenkyu_th.png" alt="10代の次は40代?ヒット曲の謎" />
1638    <div class="content">
1639    <h2 class="title">10代の次は40代?  「飛び石」で歌われるカラオケ曲の謎 </h2>
1640    <p class="summary">親との関係が密接になり、価値観も近くなったというデータがあるZ世代。こうした関係性はカラオケにも影響が…</p>
1641  </div>
1642  <div class="footer">
1643    <div class="authorIconName ">
1644    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/kota_ito.png" alt="伊藤耕太" />
1645    <span class="name ja">伊藤 耕太</span>
1646</div>
1647    <p class="type">研究員コラム</p>
1648  </div>
1649</a>        </div>
1650                <div class="grid">
1651          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/reiwa_adana/">
1652    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/10/20251009_neta_th.png" alt="令和のあだ名事情" />
1653    <div class="content">
1654    <h2 class="title">あなたの家電の「性別」は? 令和のあだ名事情</h2>
1655    <p class="summary">人間だけでなくAIが話し相手になる時代。モノにもあだ名をつける人たちが増えているのかもしれません。</p>
1656  </div>
1657  <div class="footer">
1658    <div class="authorIconName ">
1659    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/10/maya_imuta.png" alt="伊牟田麻耶" />
1660    <span class="name ja">伊牟田 麻耶</span>
1661</div>
1662    <p class="type">ネタ会直送便</p>
1663  </div>
1664</a>        </div>
1665                <div class="grid">
1666          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/kyosei_nitaku/">
1667    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/10/20251009_teguchi_th.png" alt="「どちらともいえない」を許さない" />
1668    <div class="content">
1669    <h2 class="title">「どちらともいえない」を許さない</h2>
1670    <p class="summary">定量調査では「どちらでもない」という回答が多くなりがちですが、あえて二者択一法で調査すると見えなかったものが…</p>
1671  </div>
1672  <div class="footer">
1673    <div class="authorIconName ">
1674    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1675    <span class="name ja">月刊 生活総研編集部</span>
1676</div>
1677    <p class="type">生活者発想の手口</p>
1678  </div>
1679</a>        </div>
1680              </div>
1681    </div>
1682  </article>
1683    <article class="issue" style="--color-text: #fe34e3;--color-background: #bad6e1;">
1684    <div class="wrap">
1685      <header>
1686        <div class="left">
1687                    <p class="update sp">Update <br>2025.09.22</p>
1688        </div>
1689        <div class="center">
1690          <div class="issueLabel">
1691            <span class="year">2025</span>
1692            <span class="month">9</span>
1693            <span class="suffix">月号</span>
1694          </div>
1695        </div>
1696        <div class="right">
1697          <span class="update pc">Update 2025.09.22</span>
1698          <span class="number">vol.7</span>
1699        </div>
1700      </header>
1701      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1702      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/shofuanshakai/">
1703        <div class="left">
1704          <h2 class="title">タイパ、コスパの次は不安パ? 16年間で進んだ「省不安社会」の実態</h2>
1705          <p class="summary">異常気象や国際情勢など不安が多そうな時代…と思いきやなぜか生活者の不安は減少。その実態と背景に迫りました。</p>
1706          <div class="authorIconName big">
1707    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
1708    <span class="name ja">高橋 真</span>
1709</div>
1710          <div class="yomu">
1711            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1712<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1713</svg>
1714            <span>読む</span>
1715          </div>
1716        </div>
1717                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/20250910_syukizi_th.png" alt="省不安社会" />
1718              </a>
1719    </div>
1720    <div class="grids">
1721      <div class="wrap">
1722                <div class="grid">
1723          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/brainrot/">
1724    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/20250910_kenkyu_th.png" alt="脳が腐る?" />
1725    <div class="content">
1726    <h2 class="title">脳が腐る!? 「Brain rot」に象徴される英国・日本のデジタルとの距離感</h2>
1727    <p class="summary">日本では飲食店のモバイルオーダーやセルフレジなども増えていますが、英国の生活者事情は少し異なるようで…</p>
1728  </div>
1729  <div class="footer">
1730    <div class="authorIconName ">
1731    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/08/goro_hokari.png" alt="帆刈吾郎" />
1732    <span class="name ja">帆刈吾郎</span>
1733</div>
1734    <p class="type">研究員コラム</p>
1735  </div>
1736</a>        </div>
1737                <div class="grid">
1738          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/nijikaihetta/">
1739    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/20250910_neta_th.png" alt="消えた二次会" />
1740    <div class="content">
1741    <h2 class="title">消えた二次会 コロナ禍を経た飲み会のリアルとは</h2>
1742    <p class="summary">飲み会にも影響が大きかったコロナ禍。以前は定番だった二次会の変化について会社・プライベートに分けて調査。</p>
1743  </div>
1744  <div class="footer">
1745    <div class="authorIconName ">
1746    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/ryosuke_takahashi.png" alt="高橋良輔" />
1747    <span class="name ja">高橋良輔</span>
1748</div>
1749    <p class="type">ネタ会直送便</p>
1750  </div>
1751</a>        </div>
1752                <div class="grid">
1753          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/ranking_jikeiretsu/">
1754    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/09/20250910_teguchi_th.png" alt="ランキングも時系列でみる" />
1755    <div class="content">
1756    <h2 class="title">ランキングも時系列でみる </h2>
1757    <p class="summary">長期時系列をしているとさまざまなランキングも過去との比較で検証することができます。</p>
1758  </div>
1759  <div class="footer">
1760    <div class="authorIconName ">
1761    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1762    <span class="name ja">月刊 生活総研編集部</span>
1763</div>
1764    <p class="type">生活者発想の手口</p>
1765  </div>
1766</a>        </div>
1767              </div>
1768    </div>
1769  </article>
1770    <article class="issue" style="--color-text: #148ecc;--color-background: #eeff16;">
1771    <div class="wrap">
1772      <header>
1773        <div class="left">
1774                    <p class="update sp">Update <br>2025.08.18</p>
1775        </div>
1776        <div class="center">
1777          <div class="issueLabel">
1778            <span class="year">2025</span>
1779            <span class="month">8</span>
1780            <span class="suffix">月号</span>
1781          </div>
1782        </div>
1783        <div class="right">
1784          <span class="update pc">Update 2025.08.18</span>
1785          <span class="number">vol.6</span>
1786        </div>
1787      </header>
1788      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1789      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/credit_compass12yrs/">
1790        <div class="left">
1791          <h2 class="title">信用できるのはどっち? 「信用コンパス」の12年変化</h2>
1792          <p class="summary">生活者が信用しているのは、お金か愛情か、ペットか恋人か。時系列調査から時代の気分の変化も見えてきました。</p>
1793          <div class="authorIconName big">
1794    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" alt="" />
1795    <span class="name ja">加藤 あおい</span>
1796</div>
1797          <div class="yomu">
1798            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1799<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1800</svg>
1801            <span>読む</span>
1802          </div>
1803        </div>
1804                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/08/20250807_syukizi_th.png" alt="信用コンパス" />
1805              </a>
1806    </div>
1807    <div class="grids">
1808      <div class="wrap">
1809                <div class="grid">
1810          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/thai_makaizo_japan1/">
1811    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/08/20250807_kenkyu_th.png" alt="タイ的魔改造された日本" />
1812    <div class="content">
1813    <h2 class="title">「タイ的魔改造」からみる日本文化の再発見 </h2>
1814    <p class="summary">文化は形を変えながら拡散し、伝播していくもの。タイに長く赴任していた研究員が見た日本文化の独自進化とは…</p>
1815  </div>
1816  <div class="footer">
1817    <div class="authorIconName ">
1818    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/08/yuko_ito.png" alt="伊藤祐子" />
1819    <span class="name ja">伊藤祐子</span>
1820</div>
1821    <p class="type">研究員コラム</p>
1822  </div>
1823</a>        </div>
1824                <div class="grid">
1825          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/shiotaio_smartphone/">
1826    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/08/20250808_neta_th.png" alt="" />
1827    <div class="content">
1828    <h2 class="title">
1828α世代が発明した使い方 「塩対応スマホ」とは</h2>
1829    <p class="summary">生まれながらにして「スマホがある世界」に生きてきたα世代。スマホの使い方にも独特なものがあるようで…。</p>
1830  </div>
1831  <div class="footer">
1832    <div class="authorIconName ">
1833    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/daisuke_uchihama.png" alt="内濱大輔" />
1834    <span class="name ja">内濱 大輔</span>
1835</div>
1836    <p class="type">ネタ会直送便</p>
1837  </div>
1838</a>        </div>
1839                <div class="grid">
1840          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/dayone_wall/">
1841    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/08/20250806_teguchi_th.png" alt="「ダヨネの壁」を越えるには?" />
1842    <div class="content">
1843    <h2 class="title">「ダヨネの壁」を越えるには?</h2>
1844    <p class="summary">調べてみたら当たり前の結果だった…という「ダヨネの壁」。生活総研の会議でもしばしば出てくるキーワードです。</p>
1845  </div>
1846  <div class="footer">
1847    <div class="authorIconName ">
1848    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1849    <span class="name ja">月刊 生活総研編集部</span>
1850</div>
1851    <p class="type">生活者発想の手口</p>
1852  </div>
1853</a>        </div>
1854              </div>
1855    </div>
1856  </article>
1857    <article class="issue" style="--color-text: #ff3300;--color-background: #deffee;">
1858    <div class="wrap">
1859      <header>
1860        <div class="left">
1861                    <p class="update sp">Update <br>2025.07.14</p>
1862        </div>
1863        <div class="center">
1864          <div class="issueLabel">
1865            <span class="year">2025</span>
1866            <span class="month">7</span>
1867            <span class="suffix">月号</span>
1868          </div>
1869        </div>
1870        <div class="right">
1871          <span class="update pc">Update 2025.07.14</span>
1872          <span class="number">vol.5</span>
1873        </div>
1874      </header>
1875      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1876      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/tokyonighteconomy/">
1877        <div class="left">
1878          <h2 class="title">山手線で一番「朝まで飲める駅」は? 東京ナイトエコノミーの未来</h2>
1879          <p class="summary">最近、都心部の終電が早くなっていますが、インバウンドの観光客からは「夜の街を楽しみたい」という声も…</p>
1880          <div class="authorIconName big">
1881    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
1882    <span class="name ja">高橋 真</span>
1883</div>
1884          <div class="yomu">
1885            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1886<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1887</svg>
1888            <span>読む</span>
1889          </div>
1890        </div>
1891                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/07/20250710_syukizi_th.png" alt="東京ナイトエコノミー" />
1892              </a>
1893    </div>
1894    <div class="grids">
1895      <div class="wrap">
1896                <div class="grid">
1897          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/neodajare_kininaru/">
1898    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/07/20250709_kenkyu_th.png" alt="ネオダジャレ" />
1899    <div class="content">
1900    <h2 class="title">若者たちの【ネオダジャレ】が気になる</h2>
1901    <p class="summary">オヤジギャクという言葉もあるように「ダジャレといえば中高年」という印象もありますが、ç”
1901Ÿæ´»è€…には驚きの変化も…</p>
1902  </div>
1903  <div class="footer">
1904    <div class="authorIconName ">
1905    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/momoko_uemura.png" alt="植村桃子" />
1906    <span class="name ja">植村 桃子</span>
1907</div>
1908    <p class="type">研究員コラム</p>
1909  </div>
1910</a>        </div>
1911                <div class="grid">
1912          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/minnadekeihiseisan/">
1913    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/07/20250709_neta_th.png" alt="苦しいことはみんなでやろう" />
1914    <div class="content">
1915    <h2 class="title">苦しいことはみんなでやろう</h2>
1916    <p class="summary">確定申告や経費精算など、個人でやるべき面倒なことを集まってやる生活者たち。そんな兆しの背景にある心理とは…</p>
1917  </div>
1918  <div class="footer">
1919    <div class="authorIconName ">
1920    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/hori_hiroshi.png" alt="" />
1921    <span class="name ja">堀 宏史</span>
1922</div>
1923    <p class="type">ネタ会直送便</p>
1924  </div>
1925</a>        </div>
1926                <div class="grid">
1927          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/lookclosely/">
1928    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/07/20250709_teguchi_th.png" alt="じぃーっとみる" />
1929    <div class="content">
1930    <h2 class="title">じぃーっとみる</h2>
1931    <p class="summary">最近のマーケティング調査は瞬時にオンラインでできるようになりましたが、こんな地味な調査手法が意外にも…</p>
1932  </div>
1933  <div class="footer">
1934    <div class="authorIconName ">
1935    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
1936    <span class="name ja">月刊 生活総研編集部</span>
1937</div>
1938    <p class="type">生活者発想の手口</p>
1939  </div>
1940</a>        </div>
1941              </div>
1942    </div>
1943  </article>
1944    <article class="issue" style="--color-text: #f8d786;--color-background: #4b5efd;">
1945    <div class="wrap">
1946      <header>
1947        <div class="left">
1948                    <p class="update sp">Update <br>2025.06.16</p>
1949        </div>
1950        <div class="center">
1951          <div class="issueLabel">
1952            <span class="year">2025</span>
1953            <span class="month">6</span>
1954            <span class="suffix">月号</span>
1955          </div>
1956        </div>
1957        <div class="right">
1958          <span class="update pc">Update 2025.06.16</span>
1959          <span class="number">vol.4</span>
1960        </div>
1961      </header>
1962      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
1963      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/left_handy/">
1964        <div class="left">
1965          <h2 class="title">「左利き」ってどんな人?</h2>
1966          <p class="summary">1割弱存在する左利き。世間が抱いている意外な印象と密かに困るサイレントハンディキャップについて調べてみました。</p>
1967          <div class="authorIconName big">
1968    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" alt="" />
1969    <span class="name ja">加藤 あおい</span>
1970</div>
1971          <div class="yomu">
1972            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
1973<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
1974</svg>
1975            <span>読む</span>
1976          </div>
1977        </div>
1978                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/06/20250606_syukizi_th.png" alt="左利きってどんな人?" />
1979              </a>
1980    </div>
1981    <div class="grids">
1982      <div class="wrap">
1983                <div class="grid">
1984          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/obakenkyuhajime/">
1985    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/05/20250530_kenkyu_th.png" alt="おば研究" />
1986    <div class="content">
1987    <h2 class="title">おば研究、始めました。</h2>
1988    <p class="summary">よくZ世代など若者が注目されますが、実は大きな市場でもある中年女性。当事者による研究プロジェクトがスタート。</p>
1989  </div>
1990  <div class="footer">
1991    <div class="authorIconName ">
1992    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/yuka_kondo.png" alt="近藤裕香" />
1993    <span class="name ja">近藤 裕香</span>
1994</div>
1995    <p class="type">研究員コラム</p>
1996  </div>
1997</a>        </div>
1998                <div class="grid">
1999          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/nandemoself/">
2000    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/06/20250605_neta_th.png" alt="なんでもセルフの社会問題" />
2001    <div class="content">
2002    <h2 class="title">なんでもセルフ社会の生活課題</h2>
2003    <p class="summary">人手不足で増えてきたようにも感じるセルフサービス。そこには新たな生活課題も生まれているようです。</p>
2004  </div>
2005  <div class="footer">
2006    <div class="authorIconName ">
2007    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/akemi_natsuyama.png" alt="夏山明美" />
2008    <span class="name ja">夏山 明美</span>
2009</div>
2010    <p class="type">ネタ会直送便</p>
2011  </div>
2012</a>        </div>
2013                <div class="grid">
2014          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/zokusetsutadashii/">
2015    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/06/20250605_teguchi_th.png" alt="その俗説は本当に正しい?" />
2016    <div class="content">
2017    <h2 class="title">その俗説は本当に正しいのか?</h2>
2018    <p class="summary">研究はしばしば「固定観念を疑う」ところから始まります。よく言われていることほど疑ってみると興味深い発見も…。</p>
2019  </div>
2020  <div class="footer">
2021    <div class="authorIconName ">
2022    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
2023    <span class="name ja">月刊 生活総研編集部</span>
2024</div>
2025    <p class="type">生活者発想の手口</p>
2026  </div>
2027</a>        </div>
2028              </div>
2029    </div>
2030  </article>
2031    <article class="issue" style="--color-text: #841491;--color-background: #3def3c;">
2032    <div class="wrap">
2033      <header>
2034        <div class="left">
2035                    <p class="update sp">Update <br>2025.05.19</p>
2036        </div>
2037        <div class="center">
2038          <div class="issueLabel">
2039            <span class="year">2025</span>
2040            <span class="month">5</span>
2041            <span class="suffix">月号</span>
2042          </div>
2043        </div>
2044        <div class="right">
2045          <span class="update pc">Update 2025.05.19</span>
2046          <span class="number">vol.3</span>
2047        </div>
2048      </header>
2049      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
2050      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/imifumeikin/">
2051        <div class="left">
2052          <h2 class="title">使途不明金ならぬ「意味不明金」の実態</h2>
2053          <p class="summary">他人のお金の使い方にはつい「理解しがたい」と思うこともあるはず。そんな意味不明なお金は偏愛の塊だった?!</p>
2054          <div class="authorIconName big">
2055    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
2056    <span class="name ja">高橋 真</span>
2057</div>
2058          <div class="yomu">
2059            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
2060<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
2061</svg>
2062            <span>読む</span>
2063          </div>
2064        </div>
2065                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/20250430_syukizi_th.png" alt="意味不明金" />
2066              </a>
2067    </div>
2068    <div class="grids">
2069      <div class="wrap">
2070                <div class="grid">
2071          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/bokashikotoba_shoreika/">
2072    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/20250430_kenkyu_th.png" alt="ぼかし言葉" />
2073    <div class="content">
2074    <h2 class="title">「ぼかし言葉」の消齢化!? 時代を生き抜く表現術</h2>
2075    <p class="summary">メールなどで文章の終わりについつけてしまう「…」。コミュニケーションにおける「ぼかし言葉」の実態に迫ります。</p>
2076  </div>
2077  <div class="footer">
2078    <div class="authorIconName ">
2079    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/hiroyo_matsui.png" alt="松井博代" />
2080    <span class="name ja">松井 博代</span>
2081</div>
2082    <p class="type">研究員コラム</p>
2083  </div>
2084</a>        </div>
2085                <div class="grid">
2086          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/metaverse_romance/">
2087    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/20250430_neta_th.png" alt="メタバースロマンス" />
2088    <div class="content">
2089    <h2 class="title">メタバース♥ロマンス</h2>
2090    <p class="summary">マッチングアプリなどネットでの出会いは身近になりましたが、仮想空間でアバター同士が恋愛し、結ばれることも…</p>
2091  </div>
2092  <div class="footer">
2093    <div class="authorIconName ">
2094    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/momoko_uemura.png" alt="植村桃子" />
2095    <span class="name ja">植村 桃子</span>
2096</div>
2097    <p class="type">ネタ会直送便</p>
2098  </div>
2099</a>        </div>
2100                <div class="grid">
2101          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/arehadokoniitta/">
2102    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/20250430_teguchi_th.png" alt="「あれはどこに?」を追う" />
2103    <div class="content">
2104    <h2 class="title">「あれはどこにいってしまったんだ?」 を追う</h2>
2105    <p class="summary">消えてしまったものは何か?いつ、どんな消え方をしたのか?どこに消えたのã
2105‹ï¼Ÿä»Šãªã„ものから見えてくる事実とは</p>
2106  </div>
2107  <div class="footer">
2108    <div class="authorIconName ">
2109    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
2110    <span class="name ja">月刊 生活総研編集部</span>
2111</div>
2112    <p class="type">生活者発想の手口</p>
2113  </div>
2114</a>        </div>
2115              </div>
2116    </div>
2117  </article>
2118    <article class="issue" style="--color-text: #133f0b;--color-background: #ffdaff;">
2119    <div class="wrap">
2120      <header>
2121        <div class="left">
2122                    <p class="update sp">Update <br>2025.04.14</p>
2123        </div>
2124        <div class="center">
2125          <div class="issueLabel">
2126            <span class="year">2025</span>
2127            <span class="month">4</span>
2128            <span class="suffix">月号</span>
2129          </div>
2130        </div>
2131        <div class="right">
2132          <span class="update pc">Update 2025.04.14</span>
2133          <span class="number">vol.2</span>
2134        </div>
2135      </header>
2136      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
2137      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/hukakachikan/">
2138        <div class="left">
2139          <h2 class="title">不可価値観<br>~生活者を「裏」から眺めてみると?~</h2>
2140          <p class="summary">付加価値ならぬ「不可価値」、それは「しない」「やりたくない」といった負の答えからあぶり出される生活者の価値観。</p>
2141          <div class="authorIconName big">
2142    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/kato_aoi.png" alt="" />
2143    <span class="name ja">加藤 あおい</span>
2144</div>
2145          <div class="yomu">
2146            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
2147<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
2148</svg>
2149            <span>読む</span>
2150          </div>
2151        </div>
2152                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/20240407_syukizi_th.png" alt="不加価値感" />
2153              </a>
2154    </div>
2155    <div class="grids">
2156      <div class="wrap">
2157                <div class="grid">
2158          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/health-conscious-eating/">
2159    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/20250407_kenkyu.png" alt="食の健康志向過去最低" />
2160    <div class="content">
2161    <h2 class="title">食の健康志向、過去最低</h2>
2162    <p class="summary">高齢化が進み、健康ブームともいわれる昨今。しかし、「生活定点」をみると生活者の実態は逆のようで…。</p>
2163  </div>
2164  <div class="footer">
2165    <div class="authorIconName ">
2166    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/akemi_natsuyama.png" alt="夏山明美" />
2167    <span class="name ja">夏山 明美</span>
2168</div>
2169    <p class="type">研究員コラム</p>
2170  </div>
2171</a>        </div>
2172                <div class="grid">
2173          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/teika/">
2174    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/2025_0407_neta.png" alt="定価ってなあに?" />
2175    <div class="content">
2176    <h2 class="title">“定価”ってなあに?<br>〜時代とともに変化する生活者の“値ごろ感”~</h2>
2177    <p class="summary">インフレが暮らしを直撃している「値上げの春」ですが、モノの買い方は多様化し「定価」も変わりつつあるようです。</p>
2178  </div>
2179  <div class="footer">
2180    <div class="authorIconName ">
2181    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/yuka_kondo.png" alt="近藤裕香" />
2182    <span class="name ja">近藤 裕香</span>
2183</div>
2184    <p class="type">ネタ会直送便</p>
2185  </div>
2186</a>        </div>
2187                <div class="grid">
2188          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/shadow-to-light/">
2189    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/04/20250403_teguchi_th.png" alt="影から光を語る" />
2190    <div class="content">
2191    <h2 class="title">影から光を語る</h2>
2192    <p class="summary">
2192彫刻にも「浮き彫り(レリーフ)」という対象を浮かび上がらせる技法があります。影が描き出す光とは…。</p>
2193  </div>
2194  <div class="footer">
2195    <div class="authorIconName ">
2196    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
2197    <span class="name ja">月刊 生活総研編集部</span>
2198</div>
2199    <p class="type">生活者発想の手口</p>
2200  </div>
2201</a>        </div>
2202              </div>
2203    </div>
2204  </article>
2205    <article class="issue" style="--color-text: #ffff00;--color-background: #ed59cf;">
2206    <div class="wrap">
2207      <header>
2208        <div class="left">
2209          <svg  width="72" height="28" viewBox="0 0 72 28" fill="none" xmlns="http://www.w3.org/2000/svg" class="label first-issue-label" label="創刊号">
2210<path d="M45.4645 12.1265V7.68848H54.4245V12.0705H52.4785V11.8745H47.3965V12.1265H45.4645ZM43.6445 14.2965V12.6025H56.3565V14.2965H49.1185C49.0485 14.5485 48.9785 14.8005 48.9085 15.0665H54.3685C54.2565 18.8185 53.4305 20.1065 50.3925 20.1065C50.0005 20.1065 49.6225 20.0785 49.2585 20.0505C49.0905 20.0365 49.0625 20.0645 48.9925 19.8965C48.7405 19.3225 47.7185 18.1465 47.7185 18.1465C48.3625 18.2585 49.3005 18.3985 50.1405 18.3985C52.0585 18.3985 52.2125 17.6565 52.3385 16.6765H48.3905C48.2925 16.9705 48.1805 17.2505 48.0685 17.5025L46.0805 17.3065C46.5425 16.2985 46.8785 15.3185 47.1725 14.2965H43.6445ZM47.3965 10.3205H52.4785V9.32648H47.3965V10.3205Z" fill="black"/>
2211<path d="M41.9333 8.58422V16.3962C41.9333 17.0822 41.9613 17.6282 41.9613 17.7262C41.9613 19.5042 40.8693 20.0642 39.2313 20.0642C39.0213 20.0642 38.7973 20.0502 38.5593 20.0362C38.4753 20.0362 38.4333 20.0222 38.4053 19.9522C38.2093 19.3782 37.1033 18.0622 37.1033 18.0622C37.8873 18.1742 38.5033 18.2442 38.9513 18.2442C39.6653 18.2442 39.9873 18.0622 39.9873 17.5022C39.9873 17.3342 40.0013 8.34622 40.0013 8.34622C40.0013 8.34622 40.0013 7.77222 39.9593 7.32422C39.9593 7.32422 41.5693 7.38022 42.1013 7.46422C42.2693 7.49222 42.3533 7.54822 42.3533 7.63222C42.3533 7.71622 42.2273 7.81422 41.9613 7.85622C41.9333 8.20622 41.9333 8.58422 41.9333 8.58422ZM37.0193 16.9842V9.59222C37.0193 9.59222 37.0193 9.52222 37.0193 9.39622C37.0193 9.14422 37.0193 8.68222 36.9773 8.12222C37.1033 8.13622 38.5313 8.19222 39.0353 8.23422C39.2033 8.24822 39.2873 8.31822 39.2873 8.38822C39.2873 8.48622 39.1473 8.58422 38.8673 8.66822C38.8393 9.31222 38.8393 9.97022 38.8393 9.97022V16.9842H37.0193ZM32.2313 20.2322V14.1282H29.6133V12.3502H32.2313V9.70422H29.9913V7.92622H36.4173V9.70422H34.2753V12.3502H36.6273V14.1282H34.2753V20.2322H32.2313Z" fill="black"/>
2212<path d="M26.031 17.4603V8.34626C26.031 8.34626 26.031 7.77226 25.989 7.32426C25.989 7.32426 27.571 7.38026 28.103 7.46426C28.271 7.49226 28.355 7.56226 28.355 7.63226C28.355 7.73026 28.229 7.82826 27.963 7.87026C27.935 8.22026 27.935 8.59826 27.935 8.59826V16.3823C27.935 17.0683 27.963 17.6143 27.963 17.7123C27.963 17.7263 27.963 17.7403 27.963 17.7403C27.963 19.6023 26.955 20.0503 25.317 20.0503C25.163 20.0503 25.009 20.0503 24.841 20.0363C24.743 20.0363 24.701 20.0363 24.673 19.9523C24.477 19.3923 23.371 18.0623 23.371 18.0623C23.987 18.1323 24.547 18.2163 24.995 18.2163C25.625 18.2163 26.031 18.0483 26.031 17.4603ZM17.855 19.9943L17.883 17.7823C17.799 18.0343 17.267 19.3923 17.043 19.3923C17.015 19.3923 16.987 19.3783 16.959 19.3643C16.455 19.0703 15.125 18.8043 15.125 18.8043C16.567 17.3623 16.721 14.9823 16.721 13.0923C16.721 12.4203 16.707 11.8883 16.693 11.6223C16.147 11.2863 15.167 10.9223 15.167 10.9223C17.981 9.42426 19.017 7.11426 19.017 7.11426C19.017 7.11426 20.403 7.50626 20.543 7.56226C20.753 7.64626 20.879 7.73026 20.879 7.81426C20.879 7.88426 20.767 7.92626 20.529 7.92626C20.935 8.37426 21.901 9.36826 23.483 10.2783V9.59226C23.483 9.59226 23.483 9.52226 23.483 9.39626C23.483 9.14426 23.483 8.68226 23.441 8.12226C23.567 8.13626 24.827 8.13626 25.499 8.22026C25.653 8.23426 25.723 8.30426 25.723 8.37426C25.723 8.47226 25.597 8.58426 25.303 8.66826C25.275 9.31226 25.275 9.97026 25.275 9.97026V16.9143H23.483V10.7543C23.189 10.9643 22.769 11.2583 22.531 11.4683V15.7523H20.865V15.6263H18.289C18.275 15.7943 18.247 15.9763 18.219 16.1443H22.769V19.7563H21.047V19.2663H19.549L19.535 19.9943H17.855ZM19.017 9.97026H20.403C20.095 9.67626 19.843 9.41026 19.647 9.20026C19.465 9.43826 19.255 9.69026 19.017 9.97026ZM17.533 11.4123H22.055C21.677 11.1183 21.327 10.8243 21.005 10.5303V10.9923H18.485V10.5443C18.205 10.8383 17.883 11.1323 17.533 11.4123ZM18.415 13.0223H20.865V12.5323H18.415V13.0223ZM18.373 14.5063H20.865V13.9883H18.387C18.387 14.1563 18.373 14.3383 18.373 14.5063ZM19.563 17.9783H21.047V17.3063H19.577L19.563 17.9783Z" fill="black"/>
2213<path d="M71.4854 14C71.4854 15.7404 70.5805 17.4544 68.8227 19.0706C67.0644 20.6872 64.4917 22.1667 61.2693 23.4199C54.8278 25.9249 45.8939 27.4854 36 27.4854C26.1061 27.4854 17.1722 25.9249 10.7307 23.4199C7.50826 22.1667 4.93561 20.6872 3.17734 19.0706C1.41952 17.4544 0.51458 15.7404 0.51458 14C0.51458 12.2596 1.41952 10.5456 3.17734 8.92937C4.93561 7.31276 7.50826 5.83325 10.7307 4.5801C17.1722 2.07505 26.1061 0.51458 36 0.51458C45.8939 0.51458 54.8278 2.07505 61.2693 4.5801C64.4917 5.83325 67.0644 7.31276 68.8227 8.92937C70.5805 10.5456 71.4854 12.2596 71.4854 14Z" stroke="black" stroke-width="1.02916"/>
2214</svg>
2215          <p class="update sp">Update <br>2025.03.17</p>
2216        </div>
2217        <div class="center">
2218          <div class="issueLabel">
2219            <span class="year">2025</span>
2220            <span class="month">3</span>
2221            <span class="suffix">月号</span>
2222          </div>
2223        </div>
2224        <div class="right">
2225          <span class="update pc">Update 2025.03.17</span>
2226          <span class="number">vol.1</span>
2227        </div>
2228      </header>
2229      <!-- 「特集」とは限らないのでbigPostというクラスをつける -->
2230      <a class="bigPost" href="https://seikatsusoken.jp/gekkan/coverstory/reiwa-seikatsujumyo/">
2231        <div class="left">
2232          <h2 class="title">令和の生活寿命<br>〜「徹夜できる」のは何歳まで?</h2>
2233          <p class="summary">「人生100年」と言われる時代でも、歳を重ねるとできなくなることが。いろんな「寿命」を探ってみました。</p>
2234          <div class="authorIconName big">
2235    <img class="icon " src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/takahashi_makoto.png" alt="" />
2236    <span class="name ja">高橋 真</span>
2237</div>
2238          <div class="yomu">
2239            <svg  width="58" height="55" viewBox="0 0 58 55" fill="none" xmlns="http://www.w3.org/2000/svg" class="yajirushi">
2240<path d="M1.5339 53.2929C1.5339 44.3277 6.89344 26.7386 20.0004 22.0787C31.1305 18.1216 37.532 20.3203 38.138 27.5235C38.7441 34.7267 30.9246 36.2668 26.56 32.4518C21.3773 27.9217 23.4941 20.1219 30.0352 14.9333C35.2188 10.8215 40.5352 8.96534 50.9785 6.99628M45.3588 1.90274L56.9583 4.65858L51.3817 14.9333" stroke="var(--color-text)" stroke-width="2.05814" stroke-linecap="round" stroke-linejoin="round"/>
2241</svg>
2242            <span>読む</span>
2243          </div>
2244        </div>
2245                <img class="right" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/03/2503_tokusyu.png" alt="" />
2246              </a>
2247    </div>
2248    <div class="grids">
2249      <div class="wrap">
2250                <div class="grid">
2251          <a class="postLink" href="https://seikatsusoken.jp/gekkan/column/ai-talk/">
2252    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/03/2503_column.png" alt="" />
2253    <div class="content">
2254    <h2 class="title">生成AIとモヤモヤした会話を<br>してみる</h2>
2255    <p class="summary">ChatGPTなど人工知能の進化が加速しており、特に音声入力を活用すると、本音を語れる話し相手になるようです。</p>
2256  </div>
2257  <div class="footer">
2258    <div class="authorIconName ">
2259    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/hori_hiroshi.png" alt="" />
2260    <span class="name ja">堀 宏史</span>
2261</div>
2262    <p class="type">研究員コラム</p>
2263  </div>
2264</a>        </div>
2265                <div class="grid">
2266          <a class="postLink" href="https://seikatsusoken.jp/gekkan/netakai/tsukamin/">
2267    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/03/2503_netakai.png" alt="" />
2268    <div class="content">
2269    <h2 class="title">ツカ民の増殖</h2>
2270    <p class="summary">都市部では近頃、小型スーパーの出店が目立ちます。それによって、生活者の買い物行動にも変化の兆しが……。 </p>
2271  </div>
2272  <div class="footer">
2273    <div class="authorIconName ">
2274    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/sakai_takamasa.png" alt="" />
2275    <span class="name ja">酒井 崇匡</span>
2276</div>
2277    <p class="type">ネタ会直送便</p>
2278  </div>
2279</a>        </div>
2280                <div class="grid">
2281          <a class="postLink" href="https://seikatsusoken.jp/gekkan/teguchi/image-to-number/">
2282    <img class="cover" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/03/2503_teguchi.png" alt="" />
2283    <div class="content">
2284    <h2 class="title">イメージを「数字」に置き換える</h2>
2285    <p class="summary">心の中にある様々なものごとのイメージを数字に置き換えて回答してもらう調査手法「マインドスコア」をご紹介します。</p>
2286  </div>
2287  <div class="footer">
2288    <div class="authorIconName ">
2289    <img class="icon border" src="https://seikatsusoken.jp/gekkan/wp/wp-content/uploads/2025/02/seikatusoken-logo.png" alt="" />
2290    <span class="name ja">月刊 生活総研編集部</span>
2291</div>
2292    <p class="type">生活者発想の手口</p>
2293  </div>
2294</a>        </div>
2295              </div>
2296    </div>
2297  </article>
2298  </section>
2299<section class="goto-introduction">
2300  <div class="wrap">
2301    <h5>『月刊 生活総研』 とは?</h5>
2302    <p>1981年創立、今年で45年目となる博報堂生活総合研究所(以下、生活総研)から新しいメディアが誕生しました。あまりにストレートすぎる名前ではありますが・・・・・・</p>
2303    <a href="https://seikatsusoken.jp/gekkan/introduction">→続きを読む</a>
2304  </div>
2305</section>
2306</main>
2307<footer id="gFooter">
2308  <a href="/" target="_blank">
2309    <img class="seikatsusoken-logo" aria-label="生活総研" alt="" src="https://seikatsusoken.jp/gekkan/wp/wp-content/themes/origin/assets/image/seikatsusoken-logo.png" srcset="https://seikatsusoken.jp/gekkan/wp/wp-content/themes/origin/assets/image/[email protected] 2x">  </a>
2310  <p class="copyright">© 2025 Hakuhodo Institute of Life and Living, Hakuhodo Inc.</p>
2311</footer>
2312<script type="text/javascript" src="https://seikatsusoken.jp/gekkan/wp/wp-content/themes/origin/assets/js/dist/common.js" id="common.js-js"></script>
2312
2313</body>
2314</html>

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