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8<div class="img-ari--responsive" data-ari-params="{'id':'10c1b108-9fa9-495c-8ce3-fc6895aeb071','name':'Finanzplatz_Schweiz.jpg','title':'Finanzplatz Schweiz','alt':'Finanzplatz Schweiz','hash':'0b03cea007ffdc68b9ddb85478c42b7b907a3469','maxwidth':'3864','originalwidth':'3864','originalheight':'2576'}" style="padding-bottom: 66.666666666667%"></div></figure></div></div></div></div><div class="container"><div class="content__text"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><p>Switzerland is home to a world-leading financial centre that is both lucrative and innovative. Swiss banking successfully couples traditional strengths such as stability and a broad service offering with innovation in areas such as <a href="https://www.swissbanking.ch/en/topics/digitalisation-innovation-and-cyber-security" target="_blank">fintech</a> and <a href="https://www.swissbanking.ch/en/topics/sustainable-finance" target="_blank">sustainable finance</a>. Customers can count on a wide selection of high-quality financial services, the legal certainty and stable conditions Switzerland offers, the expertise and sense of responsibility that the banks and their staff embody, as well as the quality of the advice and services they provide. Switzerland is also a preferred location for financial institutions from abroad, which benefit from the strong reputation of Swiss banking, a business-friendly environment and large pool of talent.⯠</p></div></div></div></div><div class="wrapper__accordiongroup" data-accordiongroup="1"><div class="container"><div class="row"><div class="col-12 col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><h2>What sets the Swiss financial centre apart</h2></div></div></div><div class="neos-contentcollection"><div class="wrapper__accordion--item" data-accordion="1" data-accordion-editing="0" data-nowrapping><div class="accordion__header" data-accordion-header="1">Stability </div><div class="accordion__content" data-accordion-content="1"><div class="neos-contentcollection"><div class="content__text"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><p>Stability is a hallmark of the Swiss financial centre. Sound banks, a reliable legal system and political institutions, and a stable currency make Switzerland a safe haven for individuals and companies from all over the world. While Swiss banks operate globally, they remain firmly rooted in their home market.</p></div></div></div></div></div></div><div class="wrapper__accordion--item" data-accordion="1" data-accordion-editing="0" data-nowrapping><div class="accordion__header" data-accordion-header="1">Universality </div><div class="accordion__content" data-accordion-content="1"><div class="neos-contentcollection"><div class="content__text"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><p>Switzerlandâs banks are culturally diverse and offer a comprehensive range of products and services for customers of every nationality and wealth category. They respond to differing customer requirements with high-quality advice delivered by an exceptionally well trained, multilingual and globally minded workforce. </p></div></div></div></div></div></div><div class="wrapper__accordion--item" data-accordion="1" data-accordion-editing="0" data-nowrapping><div class="accordion__header" data-accordion-header="1">Responsibility </div><div class="accordion__content" data-accordion-content="1"><div class="neos-contentcollection"><div class="content__text"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><p>Swiss banks adhere to exacting standards of conduct towards customers, their staff, society and the environment. They have established binding rules governing how their day-to-day business is continuously assessed, reviewed and improved. In its dealings with international organisations, the Swiss Bankers Association makes the case for practically oriented regulation and complies with global standards. </p></div></div></div></div></div></div><div class="wrapper__accordion--item" data-accordion="1" data-accordion-editing="
80" data-nowrapping><div class="accordion__header" data-accordion-header="1">Excellence </div><div class="accordion__content" data-accordion-content="1"><div class="neos-contentcollection"><div class="content__text"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><p>With highly qualified and ambitious staff, methods from the tried and tested to the innovative, and state-of-the-art systems, Swiss banks ensure the very highest standards of quality. They combine tradition with openness and flexibility, adapting continually to the changing needs of their customers and society. </p></div></div></div></div></div></div><div class="wrapper__accordion--item" data-accordion="1" data-accordion-editing="0" data-nowrapping><div class="accordion__header" data-accordion-header="1">Facts & Figures</div><div class="accordion__content" data-accordion-content="1"><div class="neos-contentcollection"><div class="content__text"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><p><strong>The Swiss financial centre in figures</strong></p><p>Switzerland is home to one of the worldâs leading financial centres. In all, some 230 universal, cantonal, Raiffeisen, regional, private and savings banks manage assets totalling around CHFâ¯9,300 billion. The sec-tor makes a significant contribution to the success of the Swiss economy, directly employing almost 160,000 people (full-time equivalents), providing indispensable services for individuals and companies, and generating 16% of service exports.</p></div></div></div></div></div></div></div></div><div class="container"><div class="content--headline"><div class="row"><div class="col-12 col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><h2>Attractive operating conditions and open markets</h2></div></div></div></div><div class="container"><div class="content__text"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><p>Switzerland fosters attractive operating conditions and optimum trading relationships with the rest of the world, ensuring that it remains a leading, modern, global financial centre. </p><ul><li><strong>Liberal environment:</strong> A diversified and efficient banking sector has always depended on business-friendly frameworks and will continue to do so. With this in mind, the Swiss Bankers Association lobbies for <a href="https://www.swissbanking.ch/en/topics/tax" target="_blank">favourable taxation</a> as well as liberal, effective <a href="https://www.swissbanking.ch/en/topics/regulation-and-compliance" target="_blank">regulation</a> guided by the principles of proportionality and competitiveness. </li><li><strong>Open markets: </strong>The Swiss financial centre leads the world in cross-border wealth management. Good market access is thus vital to its export-oriented banks and will remain so going forward, enabling them to offer services tailored to customersâ needs in every target market. The Swiss Bankers Association therefore lobbies consistently for improved market access. </li></ul></div></div></div></div><div class="container"><div class="content--headline"><div class="row"><div class="col-12 col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><h2>Promoting the financial centre </h2></div></div></div></div><div class="container"><div class="content__text"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><p>The Swiss Bankers Association advocates for the Swiss financial centre both at home and abroad. Its broad spectrum of activities helps to further enhance the financial centreâs profile and reputation. </p><ul><li><strong>At home</strong>: The Swiss financial centre is a <a href="https://www.swissbanking.ch/en/media-politics/publications/swiss-banking-centre" target="_blank">cornerstone of the nationâs economy</a>. The banks are among the <a rel="noopener external" href="https://publications.swissbanking.ch/banking-barometer-2024/number-of-staff-at-banks-in-switzerland" target="_blank">biggest employers</a> in Switzerland, and the banking apprenticeship is the most popular form of commercial vocational training. The diversified and competitive banking sector provides individuals and companies in Switzerland with an extensive range of high-quality services. Customersâ confidence in the banks is extremely high. The Swiss Bankers Associationâs activities within Switzerland consistently highlight the banksâ importance to the country and seek to enhance the financial centreâs reputation. The Association hosts its own events in all national regions, partners with conferences and is actively involved in recruitment fairs, showcasing the wide array of training and career opportunities in the banking sector. </li><li><strong>Abroad</strong>: Here, activities include regular visits to other countries, sometimes accompanied by bank delegations and government representatives. These improve trading relationships with our most important markets and further raise awareness of the advantages the financial centre offers. On our platforms and channels, we publish information about Switzerland as a premier location for comprehensive financial services. Our aim in all cases is to <a href="https://www.swissbanking.ch/en/financial-centre/swiss-banking-global" target="_blank">focus global attention</a> on the Swiss financial centre and boost its international competitiveness. </li></ul></div></div></div></div><div class="content__assetList"><div class="container"><div class="row"><div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"><h2>Links & Documents</h2><div class="neos-contentcollection"><div class="content__assetList--element content__assetList--link"><a target="_blank" href="https://www.swissbanking.ch/_Resources/Persistent/a/2/a/9/a2a9cffa7178a8dc165ced715b2ca94e6e01d3c7/BAK_Economics_Impact_Swiss_Financial_Sector_Executive_Summary_2025.pdf" title="Study BAK Economics: Economic Impact of the Swiss Financial Sector â Executive Summary (2025)"><div class="content__assetList--title"><p>Study BAK Economics: Economic Impact of the Swiss Financial Sector â Executive Summary (2025)</p></div></a></div><div class="content__assetList--element content__assetList--link"><a target="_blank" rel="noopener external" href="https://publications.swissbanking.ch/banking-barometer-2026-en/" title="Banking Barometer 2026"><div class="content__assetList--title"><p>Banking Barometer 2026</p></div></a></div></div></div></div></div></div><div class="content__teaserGroup container teaserGroup--width-50"><div class="neos-contentcollection"></div></div></div></main></div><footer class="d-print-none"><div class="footer__wrapper"><div class="footer__row footer__first-row"><div class="container"><div class="row">
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