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179Beyond Care Delivery:<br></span></p><p
180style="text-align: left; margin: 0;"><span
181style="color: white; font-family: Tahoma; font-size: 36pt;">HOW HOSPITALS ARE ENTERING</span></p><p
182style="text-align: left; margin: 0;"><span
183style="color: white; font-family: Tahoma; font-size: 36pt;">THE €1B HEALTHTECH SERVICES MARKET</span></p><p
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185href=https://research2guidance.com/beyond-care-delivery-how-hospitals-are-entering-the-e1b-healthtech-services-market/ target=_blank rel="noopener noreferrer"><span
186lang=EN-US style="margin: 0px; color: white; letter-spacing: 0.35pt; font-family: 'Tahoma',sans-serif; font-size: 24pt;">Read the article</span></a></p><p></p></div></div><div
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190style="text-align: left;"><span
191lang=EN-US style="margin: 0px; color: #white; letter-spacing: 0.35pt; font-family: 'Tahoma',sans-serif; font-size: 24pt;">New R2G Report</span></p><p
192style="text-align: left; margin: 0;"><span
193style="color: #white; font-family: Tahoma; font-size: 36pt;">THE RISE OF COMPANION APPS:</span></p><p
194style="text-align: left; margin: 0;"><span
195style="color: #white; font-family: Tahoma; font-size: 36pt;">A $20B OPPORTUNITY FOR PHARMA BY 2029</span></p><p
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197href=https://research2guidance.com/product/the-rise-of-companion-apps-a-20b-opportunity-for-pharma-by-2029/ ><span
198lang=EN-US style="margin: 0px; color: white; letter-spacing: 0.35pt; font-family: 'Tahoma',sans-serif; font-size: 24pt;">Preview here</span></a></p><p></p></div></div><div
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203lang=EN-US style="margin: 0px; color: white; letter-spacing: 0.35pt; font-family: 'Tahoma',sans-serif; font-size: 24pt;">HealthTech Insights</span></p><p
204style="text-align: left; margin: 0;"><span
205style="color: white; font-family: Tahoma; font-size: 36pt;">DIGITAL LONGEVITY: FROM HYPE TO</span></p><p
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207style="color: white; font-family: Tahoma; font-size: 36pt;">HEALTHTECH&#8217;s NEXT INVESTMENT MAGNET<br>
208</span></p><p
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210href=https://research2guidance.com/digital-longevity-from-hype-to-healthtechs-next-investment-magnet/ target=_blank rel="noopener noreferrer"><span
211lang=EN-US style="margin: 0px; color: white; letter-spacing: 0.35pt; font-family: 'Tahoma',sans-serif; font-size: 24pt;">Read the article</span></a></p></div></div></div>
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218class="container m30 whatwedo"><h2>We are the analyst and strategy consulting company for the digital health industry</h2><p
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220href=/services/ >View What We Do</a></p></div><div
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223class=h1>Latest Articles</p><div
224class="col-sm-4 col-xs-12 col-md-4"><a
225href=https://research2guidance.com/developing-a-diga-is-it-worth-the-investment/ ><div
226class=front-blog-img><img
227width=300 height=226 src=https://research2guidance.com/wp-content/uploads/2026/07/DiGA-Business-model-by-R2G-300x226.jpg class="attachment-medium size-medium wp-post-image" alt=DiGA-Business-model-by-R2G loading=lazy srcset="https://research2guidance.com/wp-content/uploads/2026/07/DiGA-Business-model-by-R2G-300x226.jpg 300w, https://research2guidance.com/wp-content/uploads/2026/07/DiGA-Business-model-by-R2G-270x204.jpg 270w, https://research2guidance.com/wp-content/uploads/2026/07/DiGA-Business-model-by-R2G-400x300.jpg 400w, https://research2guidance.com/wp-content/uploads/2026/07/DiGA-Business-model-by-R2G.jpg 594w" sizes="(max-width: 300px) 100vw, 300px"></div><h4>Developing a DiGA: Is It Worth the Investment?</h4><span
228class=front-date>Published: July 7, 2026</span><p>The German DiGA market grew 61% in 2025 to reach €171M — yet only 7% of companies that consult...<center><div
229class="btn btn-blue-full">view more</div></center></a></div><div
230class="col-sm-4 col-xs-12 col-md-4"><a
231href=https://research2guidance.com/ai-in-mental-health-2026-clinical-infrastructure-wins-the-funding-race-and-wellness-apps-are-priced-out/ ><div
232class=front-blog-img><img
233width=300 height=224 src=https://research2guidance.com/wp-content/uploads/2026/05/AI-mental-health-_R2G-home-page-300x224.jpg class="attachment-medium size-medium wp-post-image" alt="AI mental health _R2G home page" loading=lazy srcset="https://research2guidance.com/wp-content/uploads/2026/05/AI-mental-health-_R2G-home-page-300x224.jpg 300w, https://research2guidance.com/wp-content/uploads/2026/05/AI-mental-health-_R2G-home-page-270x202.jpg 270w, https://research2guidance.com/wp-content/uploads/2026/05/AI-mental-health-_R2G-home-page-768x575.jpg 768w, https://research2guidance.com/wp-content/uploads/2026/05/AI-mental-health-_R2G-home-page-400x300.jpg 400w, https://research2guidance.com/wp-content/uploads/2026/05/AI-mental-health-_R2G-home-page-600x449.jpg 600w, https://research2guidance.com/wp-content/uploads/2026/05/AI-mental-health-_R2G-home-page.jpg 897w" sizes="(max-width: 300px) 100vw, 300px"></div><h4>AI in Mental Health 2026: Clinical Infrastructure Wins the Funding Race &#8211; and Wellness Apps Are Priced Out</h4><span
234class=front-date>Published: May 22, 2026</span><p>Mental health funding hit record levels in 2026, but capital is concentrating sharply on a very specific shape of...<center><div
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236class="col-sm-4 col-xs-12 col-md-4"><a
237href=https://research2guidance.com/health-plan-ai-adoption-why-eu-payers-trail-the-us-and-where-the-white-space-sits-for-healthtech-vendors/ ><div
238class=front-blog-img><img
239width=300 height=227 src=https://research2guidance.com/wp-content/uploads/2026/05/European-Health-Plans-lack-significantly-behind-its-US-counterparts-in-AI-tool-implementation-300x227.jpg class="attachment-medium size-medium wp-post-image" alt=European-Health-Plans-lack-significantly-behind-its-US-counterparts-in-AI-tool-implementation loading=lazy srcset="https://research2guidance.com/wp-content/uploads/2026/05/European-Health-Plans-lack-significantly-behind-its-US-counterparts-in-AI-tool-implementation-300x227.jpg 300w, https://research2guidance.com/wp-content/uploads/2026/05/European-Health-Plans-lack-significantly-behind-its-US-counterparts-in-AI-tool-implementation-270x204.jpg 270w, https://research2guidance.com/wp-content/uploads/2026/05/European-Health-Plans-lack-significantly-behind-its-US-counterparts-in-AI-tool-implementation.jpg 596w" sizes="(max-width: 300px) 100v
239w, 300px"></div><h4>Health Plan AI Adoption: Why EU Payers Trail the US — and Where the White Space Sits for HealthTech Vendors</h4><span
240class=front-date>Published: May 12, 2026</span><p>The analysis of AI deployment across the top 20 health insurers in the US and Europe reveals a clear...<center><div
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248href=https://research2guidance.com/strategic-market-entry-blueprint-for-the-digital-multiple-sclerosis-ms-solution-market/ ><img
249width=280 height=160 src=https://research2guidance.com/wp-content/uploads/2022/09/MS-digital-solutions-min-1-280x160.png class="attachment-smallslider size-smallslider wp-post-image" alt="Strategic market entry blueprint for the Digital MS solution market" loading=lazy srcset="https://research2guidance.com/wp-content/uploads/2022/09/MS-digital-solutions-min-1-280x160.png 280w, https://research2guidance.com/wp-content/uploads/2022/09/MS-digital-solutions-min-1-300x170.png 300w, https://research2guidance.com/wp-content/uploads/2022/09/MS-digital-solutions-min-1-270x153.png 270w, https://research2guidance.com/wp-content/uploads/2022/09/MS-digital-solutions-min-1-600x341.png 600w, https://research2guidance.com/wp-content/uploads/2022/09/MS-digital-solutions-min-1.png 606w" sizes="(max-width: 280px) 100vw, 280px"><h4 class="text-grey">Strategic market entry blueprint for the Digital Multiple Sclerosis (MS) solution market</h4><p>Explore how the R2G consulting team conducted market and competitor analysis to define market entry strategies of digital MS...</p></a></div><div
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251href=https://research2guidance.com/r2g-conducted-a-market-scan-and-best-in-class-analysis-to-build-digital-ecosystem-for-a-global-medical-device-company/ ><img
252width=280 height=160 src=https://research2guidance.com/wp-content/uploads/2021/12/R2G-Case-Story-LF-min-280x160.png class="attachment-smallslider size-smallslider wp-post-image" alt="market scan and best-in-class analysis to build digital ecosystem for a global medical device company" loading=lazy><h4 class="text-grey">Market scan and best-in-class analysis to build digital ecosystem for a global medical device company</h4><p>Find out how R2G assisted a global medical device company in market scan and best-in-class analysis to build a...</p></a></div><div
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254href=https://research2guidance.com/commercial-due-diligence-on-selected-digital-health-startups-for-an-international-life-science-incubator/ ><img
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260href=https://research2guidance.com/competitor-analysis-of-emr-integration-strategies-to-support-digital-chronic-care-service-provider/ ><img
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266href=https://research2guidance.com/digital-health-market-scan-and-platform-strategy-development-across-nine-chronic-disease-segments/ ><img
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269href=https://research2guidance.com/go-to-market-strategy-for-a-mental-health-solution-provider-in-germany/ ><img
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287src=https://research2guidance.com/wp-content/uploads/2025/07/R2G-Pharma_Digital_Companion_Report-_August-2025-cover.jpg></div><h4>The Rise of Companion Apps: A $20B Opportunity for Pharma by 2029</h4><span
288class=front-date>Published: July 29, 2025</span><p
289class=eqheight>This report explores how companion apps are transforming patient support and unlocking a $20B pharma opportunity by 2029. It offers market analysis, forecasts, app types, and a strategic framework to help pharma leaders identify high-impact drug-app opportunities.</p><center><div
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294src=https://research2guidance.com/wp-content/uploads/2025/06/R2GConnect-HealthTech-Innovation-Partner-Landscape-report_June-2025-Cover.jpg></div><h4>HealthTech Innovation Partner Landscape Report &#8211; 2025</h4><span
295class=front-date>Published: June 23, 2025</span><p
296class=eqheight>A global analysis of 8,600+ HealthTech startups on R2GConnect reveals who they want to partner with and why. The report offers valuable insights to help industry stakeholders identify & engage with the right innovation partners across the HealthTech landscape.</p><center><div
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301src=https://research2guidance.com/wp-content/uploads/2025/05/HealthTech-Startup-Service-Needs-Report-Cover.jpg></div><h4>HealthTech Startups Needs Report – 2025</h4><span
302class=front-date>Published: May 2, 2025</span><p
303class=eqheight>A global benchmarking study of 8,600+ HealthTech startups on R2GConnect reveals the evolving service needs of the sector. It offers key insights for consultants, developers, and compliance experts on how to better support and engage with HealthTech companies in 2025.</p><center><div
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308src=https://research2guidance.com/wp-content/uploads/2025/04/HealthTech-Startup-Nation-Report-by-R2GConnect-Cover.jpg></div><h4>HealthTech Startup Nation Report – 2025</h4><span
309class=front-date>Published: April 22, 2025</span><p
310class=eqheight>A global snapshot of the HealthTech startup community on R2GConnect, revealing business models, therapeutic focus areas, funding trends, and innovation drivers shaping the HealthTech sector in 2025. Benchmark how y
310our company performs against industry peers.</p><center><div
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