PageSourceSearch

https://www.searchpilot.com/about

html searchpilot.com collected 2026-10-02 03:04:33 UTC 136,710 bytes, 3,861 lines download raw bytes

1<!doctype html><html lang="en"><head>
2    <meta charset="utf-8">
3
4    
5    
6      <title>The history, mission &amp; people of SearchPilot</title>
7    
8
9    
10    
11      <link rel="shortcut icon" href="https://www.searchpilot.com/hubfs/searchpilot-favicon-144x144.png">
12    
13
14    
15    <meta name="description" content="Meet the SearchPilot team. We’re a group of ambitious SEO experts, engineers, and data scientists committed to changing the world of SEO.">
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17    
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21
22    
23    
24    <meta name="viewport" content="width=device-width, initial-scale=1">
25
26    
27    <meta property="og:description" content="Meet the SearchPilot team. We’re a group of ambitious SEO experts, engineers, and data scientists committed to changing the world of SEO.">
28    <meta property="og:title" content="The history, mission &amp; people of SearchPilot">
29    <meta name="twitter:description" content="Meet the SearchPilot team. We’re a group of ambitious SEO experts, engineers, and data scientists committed to changing the world of SEO.">
30    <meta name="twitter:title" content="The history, mission &amp; people of SearchPilot">
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32    
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34    
35
36  
37  <style>
38    :root {
39      --nav-height: 72px;
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42      @media (min-width: 1280px) {
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51    <style>
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53</style>
54
55<link rel="stylesheet" href="https://www.searchpilot.com/hubfs/hub_generated/template_assets/1/120115516230/1790871056776/template_index.min.css">
56    
57
58    
59<!--  Added by GoogleAnalytics4 integration -->
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62window.dataLayer = window.dataLayer || [];
63function gtag(){dataLayer.push(arguments);}
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68
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72  gtag('consent', 'default', {
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86
87      gtag('consent', 'update', {
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95}
96
97gtag('js', new Date());
98gtag('set', 'developer_id.dZTQ1Zm', true);
99gtag('config', 'G-LPGL3P51ZC');
100</script>
vendor: 92 bytes, lines 100-101
100
101<script data-cookieconsent="ignore" async src="https://www.googletagmanager.com/gtag/js?id=
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103<!-- /Added by GoogleAnalytics4 integration -->
104
105<!--  Added by GoogleTagManager integration -->
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107var _hsp = window._hsp = window._hsp || [];
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114if (useGoogleConsentModeV2) {
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116  gtag('set','developer_id.dZTQ1Zm',true);
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118  gtag('consent', 'default', {
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vendor: 349 bytes, lines 134-140
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140');
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142    
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145_hsp.push(['addPrivacyConsentListener', function(consent){
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149}]);
150
151</script>
151
152
153<!-- /Added by GoogleTagManager integration -->
154
155    <link rel="canonical" href="https://www.searchpilot.com/about">
156
157<script type="application/ld+json">
158{
159	"@context": "https://schema.org",
160	"@type": "Corporation",
161	"mainEntityOfPage":{
162		"@type":"WebPage",
163		"@id":"https://www.searchpilot.com/about",
164		"description": "Meet the SearchPilot team. We’re a group of ambitious SEO experts, engineers, and data scientists committed to changing the world of SEO."
165	},
166	"name": "SearchPilot",
167	"url": "https://www.searchpilot.com/",
168	"logo": {
169		"@type": "ImageObject",
170		"url": "https://cdn2.hubspot.net/hubfs/7378679/SearchPilot.png"
171	},
172	"alternateName": "SearchPilot",
173	"sameAs": [
174		"https://twitter.com/SearchPilot",
175		"https://www.linkedin.com/company/searchpilot/"
176	],
177	"description": "Rapid SEO A/B testing that delivers attributable ROI.",
178	"contactPoint": [
179		{
180		"@type": "ContactPoint",
181		"telephone": "+442033896339",
182		"contactType": "sales",
183		"email": "[email protected]",
184		"areaServed": ["GB","CA","150"],
185		"availableLanguage": "en"
186		},
187        {
188		"@type": "ContactPoint",
189		"telephone": "+19179096369",
190		"contactType": "sales",
191		"email": "[email protected]",
192		"areaServed": ["US"],
193		"availableLanguage": "en"
194		}
195	]
196}
197</script>
197
198<style>.Footer__legal-menu .hs-menu-item{margin:0;padding-left:0}</style>
199<meta property="og:image" content="https://www.searchpilot.com/hubfs/Featured%20images/Featured%20image%20-%20General.jpg">
200<meta property="og:image:width" content="600">
201<meta property="og:image:height" content="350">
202<meta property="og:image:alt" content="SearchPilot logo">
203<meta name="twitter:image" content="https://www.searchpilot.com/hubfs/Featured%20images/Featured%20image%20-%20General.jpg">
204<meta name="twitter:image:alt" content="SearchPilot logo">
205
206<meta property="og:url" content="https://www.searchpilot.com/about">
207<meta name="twitter:card" content="summary_large_image">
208<meta http-equiv="content-language" content="en">
209
210
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213
214
215  <meta name="generator" content="HubSpot"></head>
216
217  <body>
218<!--  Added by GoogleTagManager integration -->
vendor: 68 bytes, lines 218-219
218
219<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
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vendor: 84 bytes, lines 219-220
219" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
220
221<!-- /Added by GoogleTagManager integration -->
222
223    <div style="display: none">
224      
225    </div>
226
227    <div class="body-wrapper   hs-content-id-120324571206 hs-site-page page ">
228      
229      
230        <div data-global-resource-path="SearchPilot/templates/partials/header-mega.html"><div id="hs_cos_wrapper_mega_nav" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
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257  
258  <div class="Nav--tracker"></div>
259  <nav class="Nav Nav--mega  Nav--disabled-secondary" aria-label="Main menu">
260    
261
262    <div class="Nav__main">
263      <div class="Nav--grid wrapper">
264        
265<a class="Nav__logo" href="https://searchpilot.com/" aria-label="SearchPilot - Go to homepage">
266  
267  <svg width="222" height="40" viewbox="0 0 222 40" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" aria-labelledby="logo-title">
268    <title id="logo-title">SearchPilot</title>
269    <g class="NavLogo__text">
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864              <div class="MenuFeed__post-title">The role of guardrail metrics in SEO testing</div>
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1077    
1078    <div class="flow"><h1>SearchPilot never settles</h1>
1079<p>We built the <a href="/what-we-do" rel="noopener">SearchPilot platform</a><strong> </strong>because we saw an opportunity to do SEO better.</p>
1080<p>We built our company in the same way. A bunch of innovators and ambitious SEO experts, we wanted to find a better way to <strong>make a positive difference</strong> in the world.</p>
1081<p>We wanted it to be more than words.</p></div>
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1162        <div class="SectionTitle__text"><h2><span data-token-index="0">G</span><span data-token-index="1">etting results for our customers</span></h2>
1163<p>At our core, we’re on a <a href="/resources/blog/searchpilot-mission" rel="noopener">mission</a> to <strong>prove the value of SEO for the world’s biggest websites</strong>, delivering profitable, attributable results for our customers. But where did that mission begin?</p></div>
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1220        <div class="Card__text"><p>SearchPilot started in 2015 as an R&amp;D project at the SEO consultancy Distilled. We were convinced that data-driven SEO was the future.</p>
1221<p>We created a dedicated team because we saw the value in trying something new rather than following industry practices.</p></div>
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1241        <div class="Card__text"><p>Through 2016 the numbers started to add up. In the space of four months, we went from handling 20 million requests/month to 200 million.</p>
1242<p>
1242Then in February 2017, we saw the kind of results we’d hypothesized, with our <a href="/resources/blog/searchpilot-by-the-numbers" rel="noopener">first 7-figure annual uplift</a>&nbsp;from an SEO test.</p></div>
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1262        <div class="Card__text"><p>By 2020 it was time to double down on our hypothesis. That’s when SearchPilot became an independent entity.</p>
1263<p>And so, the original team, some of whom have decades of SEO and digital marketing experience, formed the SearchPilot you see today.</p></div>
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1319        <div class="SectionTitle__text"><h2>We bring our mission to life with SEO teams at…</h2></div>
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1453  
1454
1455  <img src="https://www.searchpilot.com/hs-fs/hubfs/Petco_Logo.svg.png?width=1200&amp;height=418&amp;name=Petco_Logo.svg.png" alt="Petco_Logo.svg" width="1200" height="418" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/Petco_Logo.svg.png?width=600&amp;height=209&amp;name=Petco_Logo.svg.png 600w, https://www.searchpilot.com/hs-fs/hubfs/Petco_Logo.svg.png?width=1200&amp;height=418&amp;name=Petco_Logo.svg.png 1200w, https://www.searchpilot.com/hs-fs/hubfs/Petco_Logo.svg.png?width=1800&amp;height=627&amp;name=Petco_Logo.svg.png 1800w, https://www.searchpilot.com/hs-fs/hubfs/Petco_Logo.svg.png?width=2400&amp;height=836&amp;name=Petco_Logo.svg.png 2400w, https://www.searchpilot.com/hs-fs/hubfs/Petco_Logo.svg.png?width=3000&amp;height=1045&amp;name=Petco_Logo.svg.png 3000w, https://www.searchpilot.com/hs-fs/hubfs/Petco_Logo.svg.png?width=3600&amp;height=1254&amp;
1455name=Petco_Logo.svg.png 3600w" sizes="(max-width: 1200px) 100vw, 1200px">
1456
1457
1458                </div>
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1466            
1467                <div class="LogoRow__item">
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1471  
1472
1473  <img src="https://www.searchpilot.com/hubfs/Logos/M%26S%20logo.svg" alt="M&amp;S logo" width="512" height="195" loading="lazy">
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1483
1484            
1485                <div class="LogoRow__item">
1486                
1487  
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1490
1491  <img src="https://www.searchpilot.com/hubfs/Logos/the-stepstone-group-logo.svg" alt="the-stepstone-group-logo" width="300" height="124" loading="lazy">
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1509  <img src="https://www.searchpilot.com/hs-fs/hubfs/idealo%20logo.png?width=657&amp;height=200&amp;name=idealo%20logo.png" alt="idealo logo" width="657" height="200" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/idealo%20logo.png?width=329&amp;height=100&amp;name=idealo%20logo.png 329w, https://www.searchpilot.com/hs-fs/hubfs/idealo%20logo.png?width=657&amp;height=200&amp;name=idealo%20logo.png 657w, https://www.searchpilot.com/hs-fs/hubfs/idealo%20logo.png?width=986&amp;height=300&amp;name=idealo%20logo.png 986w, https://www.searchpilot.com/hs-fs/hubfs/idealo%20logo.png?width=1314&amp;height=400&amp;name=idealo%20logo.png 1314w, https://www.searchpilot.com/hs-fs/hubfs/idealo%20logo.png?width=1643&amp;height=500&amp;name=idealo%20logo.png 1643w, https://www.searchpilot.com/hs-fs/hubfs/idealo%20logo.png?width=1971&amp;height=600&amp;name=idealo%20logo.png 1971w" sizes="(max-width: 657px) 100vw, 657px">
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1521                <div class="LogoRow__item">
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1527  <img src="https://www.searchpilot.com/hs-fs/hubfs/Logos/Kindercare%20logo.png?width=1929&amp;height=465&amp;name=Kindercare%20logo.png" alt="Kindercare logo" width="1929" height="465" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/Logos/Kindercare%20logo.png?width=965&amp;height=233&amp;name=Kindercare%20logo.png 965w, https://www.searchpilot.com/hs-fs/hubfs/Logos/Kindercare%20logo.png?width=1929&amp;height=465&amp;name=Kindercare%20logo.png 1929w, https://www.searchpilot.com/hs-fs/hubfs/Logos/Kindercare%20logo.png?width=2894&amp;height=698&amp;name=Kindercare%20logo.png 2894w, https://www.searchpilot.com/hs-fs/hubfs/Logos/Kindercare%20logo.png?width=3858&amp;height=930&amp;name=Kindercare%20logo.png 3858w, https://www.searchpilot.com/hs-fs/hubfs/Logos/Kindercare%20logo.png?width=4823&amp;height=1163&amp;name=Kindercare%20logo.png 4823w, https://www.searchpilot.com/hs-fs/hubfs/Logos/Kindercare%20logo.png?width=5787&amp;height=1395&amp;name=Kindercare%20logo.png 5787w" sizes="(max-width: 1929px) 100vw, 1929px">
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1539                <div class="LogoRow__item">
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1545  <img src="https://www.searchpilot.com/hs-fs/hubfs/bandqemtpy.png?width=344&amp;height=149&amp;name=bandqemtpy.png" alt="B&amp;Q" width="344" height="149" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/bandqemtpy.png?width=172&amp;height=75&amp;name=bandqemtpy.png 172w, https://www.searchpilot.com/hs-fs/hubfs/bandqemtpy.png?width=344&amp;height=149&amp;name=bandqemtpy.png 344w, https://www.searchpilot.com/hs-fs/hubfs/bandqemtpy.png?width=516&amp;height=224&amp;name=bandqemtpy.png 516w, https://www.searchpilot.com/hs-fs/hubfs/bandqemtpy.png?width=688&amp;height=298&amp;name=bandqemtpy.png 688w, https://www.searchpilot.com/hs-fs/hubfs/bandqemtpy.png?width=860&amp;height=373&amp;name=bandqemtpy.png 860w, https://www.searchpilot.com/hs-fs/hubfs/bandqemtpy.png?width=1032&amp;height=447&amp;name=bandqemtpy.png 1032w" sizes="(max-width: 344px) 100vw, 344px">
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1556            
1557                <div class="LogoRow__item">
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1562
1563  <img src="https://www.searchpilot.com/hs-fs/hubfs/omio_200x150.png?width=200&amp;height=150&amp;name=omio_200x150.png" alt="omio_200x150" width="200" height="150" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/omio_200x150.png?width=100&amp;height=75&amp;name=omio_200x150.png 100w, https://www.searchpilot.com/hs-fs/hubfs/omio_200x150.png?width=200&amp;height=150&amp;name=omio_200x150.png 200w, https://www.searchpilot.com/hs-fs/hubfs/omio_200x150.png?width=300&amp;height=225&amp;name=omio_200x150.png 300w, https://www.searchpilot.com/hs-fs/hubfs/omio_200x150.png?width=400&amp;height=300&amp;name=omio_200x150.png 400w, https://www.searchpilot.com/hs-fs/hubfs/omio_200x150.png?width=500&amp;height=375&amp;name=omio_200x150.png 500w, https://www.searchpilot.com/hs-fs/hubfs/omio_200x150.png?width=600&amp;height=450&amp;
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1581  <img src="https://www.searchpilot.com/hs-fs/hubfs/Choice_Hotels_Hrz_K_LRG_REG.png?width=413&amp;height=105&amp;name=Choice_Hotels_Hrz_K_LRG_REG.png" alt="Choice_Hotels_Hrz_K_LRG_REG" width="413" height="105" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/Choice_Hotels_Hrz_K_LRG_REG.png?width=207&amp;height=53&amp;name=Choice_Hotels_Hrz_K_LRG_REG.png 207w, https://www.searchpilot.com/hs-fs/hubfs/Choice_Hotels_Hrz_K_LRG_REG.png?width=413&amp;height=105&amp;name=Choice_Hotels_Hrz_K_LRG_REG.png 413w, https://www.searchpilot.com/hs-fs/hubfs/Choice_Hotels_Hrz_K_LRG_REG.png?width=620&amp;height=158&amp;name=Choice_Hotels_Hrz_K_LRG_REG.png 620w, https://www.searchpilot.com/hs-fs/hubfs/Choice_Hotels_Hrz_K_LRG_REG.png?width=826&amp;height=210&amp;name=Choice_Hotels_Hrz_K_LRG_REG.png 826w, https://www.searchpilot.com/hs-fs/hubfs/Choice_Hotels_Hrz_K_LRG_REG.png?width=1033&amp;height=263&amp;name=Choice_Hotels_Hrz_K_LRG_REG.png 1033w, https://www.searchpilot.com/hs-fs/hubfs/Choice_Hotels_Hrz_K_LRG_REG.png?width=1239&amp;height=315&amp;name=Choice_Hotels_Hrz_K_LRG_REG.png 1239w" sizes="(max-width: 413px) 100vw, 413px">
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1591    </div>
1592  </div>
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1595  </div>
1596</div>
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1598</div><!--end widget-span -->
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1603</div><!--end row-->
1604</div><!--end row-wrapper -->
1605
1606<div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-section">
1607<div class="row-fluid ">
1608<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12">
1609
1610<div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row">
1611<div class="row-fluid ">
1612<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1613<div id="hs_cos_wrapper_widget_1687338121185" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
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1619  
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1628
1629  <div class="SectionTitle SectionTitle--centre SectionTitle--no-pad bg bg--colour-none bg--curve-none bg--position-full custom-module">
1630    
1631
1632  <div class="wrapper">
1633    <div class="row">
1634      
1635
1636    <div style="max-width:750px;" class="SectionTitle--inner">
1637
1638        <div class="SectionTitle__text"><h2>We hypothesize, test, and learn to bring our <span data-token-index="1">value</span>s to life too</h2></div>
1639
1640        
1641        
1642
1643    </div>
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1646    </div>
1647  </div>
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1649
1650  </div>
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1653</div><!--end widget-span -->
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1655</div><!--end row-wrapper -->
1656
1657<div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row">
1658<div class="row-fluid ">
1659<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1660<div id="hs_cos_wrapper_widget_1687338113129" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
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1679  <div class="TwoColumn TwoColumn--standard TwoColumn--flip bg bg--colour-none bg--curve-none bg--position-full custom-module">
1680    
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1682  <div class="wrapper">
1683    <div class="TwoColumn--row row grid grid--cols-2">
1684      
1685
1686<div class="TwoColumn__text ">
1687  <div class="TwoColumn__title">
1688    
1689    <div class="flow"><h3>Creating a great place to work</h3>
1690<p>Work is a large part of our lives, which is why we believe it’s important to make it an enjoyable experience.</p>
1691<p>How do we do that?</p>
1692<ul>
1693<li>We treat each other as people and work on building trust.</li>
1694<li>We offer generous support such as enhanced pay and leave for new parents.</li>
1695<li>We define line management as personal happiness, productivity, and progress.</li>
1696</ul></div>
1697  </div>
1698  
1699</div>
1700
1701<div style="--max-image-height:600px;" class="TwoColumn__image TwoColumn__image--themed TwoColumn__image--pink-light">
1702  
1703
1704  
1705
1706  <img src="https://www.searchpilot.com/hubfs/Illustrations/Two%20employees%20discussing%20data%20for%20an%20estimated%20addtional%20sessions%20graph.svg" alt="Two employees discussing data for an estimated addtional sessions graph" width="1321" height="996" loading="lazy">
1707
1708</div>
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1711    </div>
1712  </div>
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1715  </div>
1716</div>
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1718</div><!--end widget-span -->
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1721
1722<div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row">
1723<div class="row-fluid ">
1724<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1725<div id="hs_cos_wrapper_widget_1687338159959" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
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1744  <div class="TwoColumn TwoColumn--standard  bg bg--colour-none bg--curve-none bg--position-full custom-module">
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1748    <div class="TwoColumn--row row grid grid--cols-2">
1749      
1750
1751<div class="TwoColumn__text ">
1752  <div class="TwoColumn__title">
1753    
1754    <div class="flow"><h3>Deliberately building diversity</h3>
1755<p>We want <strong>to be surrounded by a strong team.</strong> That requires building a <strong>diverse team.</strong></p>
1756<p>How are we doing this?</p>
1757<ul>
1758<li>We wait until we have a diverse enough group of candidates, even if that means asking promising candidates to wait.</li>
1759<li>
1759We actively embed diversity into our company culture and <a href="https://docs.google.com/presentation/d/1cgu2GQhCvvhvDfjY82Hkr2FKvl6lJGZ_8Q6Hytqpy7o/edit?usp=sharing" rel="noopener">values</a>.</li>
1760<li>We publish an <a href="/jobs" rel="noopener">annual report</a> detailing our progress and our efforts.</li>
1761</ul></div>
1762  </div>
1763  
1764</div>
1765
1766<div style="--max-image-height:600px;" class="TwoColumn__image TwoColumn__image--themed TwoColumn__image--yellow-light">
1767  
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1769  
1770
1771  <img src="https://www.searchpilot.com/hubfs/Illustrations/Three%20employees%20working%20together.svg" alt="Three employees working together" width="1315" height="886" loading="lazy">
1772
1773</div>
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1775
1776    </div>
1777  </div>
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1779
1780  </div>
1781</div>
1782
1783</div><!--end widget-span -->
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1785</div><!--end row-wrapper -->
1786
1787<div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row">
1788<div class="row-fluid ">
1789<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1790<div id="hs_cos_wrapper_widget_1687338179653" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
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1809  <div class="TwoColumn TwoColumn--standard TwoColumn--flip bg bg--colour-none bg--curve-none bg--position-full custom-module">
1810    
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1812  <div class="wrapper">
1813    <div class="TwoColumn--row row grid grid--cols-2">
1814      
1815
1816<div class="TwoColumn__text ">
1817  <div class="TwoColumn__title">
1818    
1819    <div class="flow"><h3>Achieving carbon neutrality</h3>
1820<p>Our <a href="https://docs.google.com/presentation/d/1cgu2GQhCvvhvDfjY82Hkr2FKvl6lJGZ_8Q6Hytqpy7o/edit?usp=sharing" rel="noopener">values</a> state we want to be <strong>great at what we do</strong> and <strong>stay curious</strong>.</p>
1821<p>This goes beyond our core roles. When <a href="/resources/blog/net-zero" rel="noopener">we decided to become carbon neutral<strong>,</strong></a> we read, talked to peers, and got expert advice.</p>
1822<p>And now we are both carbon neutral (meaning we no longer have any emissions that need to be counted in our customers’ Scope 3 carbon accounting) and are <strong>doing our part to support the global path to carbon net zero</strong>.</p></div>
1823  </div>
1824  
1825</div>
1826
1827<div style="--max-image-height:600px;" class="TwoColumn__image TwoColumn__image--themed TwoColumn__image--purple-light">
1828  
1829
1830  
1831
1832  <img src="https://www.searchpilot.com/hubfs/Illustrations/An%20employee%20sitting%20down%20on%20their%20laptop%20next%20to%20a%20Net%20Zero%20badge.svg" alt="An employee sitting down on their laptop next to a Net Zero badge" width="1144" height="1017" loading="lazy">
1833
1834</div>
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1836
1837    </div>
1838  </div>
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1840
1841  </div>
1842</div>
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1848</div><!--end widget-span -->
1849</div><!--end row-->
1850</div><!--end row-wrapper -->
1851
1852<div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-section">
1853<div class="row-fluid ">
1854<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12">
1855
1856<div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row">
1857<div class="row-fluid ">
1858<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1859<div id="hs_cos_wrapper_widget_1686830440401" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
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1874
1875  <div class="SectionTitle SectionTitle--centre SectionTitle--no-pad bg bg--colour-none bg--curve-none bg--position-full custom-module">
1876    
1877
1878  <div class="wrapper">
1879    <div class="row">
1880      
1881
1882    <div style="max-width:650px;" class="SectionTitle--inner">
1883
1884        <div class="SectionTitle__text"><h2><span data-token-index="0">Our team</span></h2>
1885<p>The SearchPilot team spans North America, the UK, and Europe. All of us have deep expertise in SEO, strengthened through the years we spent running the SEO consulting business Distilled.</p>
1886<p>On top of this, we use our formidable engineering experience to build and improve our platform, as well as advanced neural network expertise to refine our proprietary test analysis model.</p></div>
1887
1888        
1889        
1890
1891    </div>
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1893
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1895  </div>
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1899</div>
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1905<div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row">
1906<div class="row-fluid ">
1907<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1908<div id="hs_cos_wrapper_widget_1686830446608" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
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1922  <div class="Team bg    custom-module">
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1930        <div class="TeamCard">
1931            <div class="TeamCard--top">
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1938  <img src="https://www.searchpilot.com/hs-fs/hubfs/22.png?width=700&amp;height=500&amp;name=22.png" alt="about-siena-sara" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/22.png?width=350&amp;height=250&amp;name=22.png 350w, https://www.searchpilot.com/hs-fs/hubfs/22.png?width=700&amp;height=500&amp;name=22.png 700w, https://www.searchpilot.com/hs-fs/hubfs/22.png?width=1050&amp;height=750&amp;name=22.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/22.png?width=1400&amp;height=1000&amp;name=22.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/22.png?width=1750&amp;height=1250&amp;name=22.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/22.png?width=2100&amp;height=1500&amp;
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1952                        
1953
1954                        <a href="https://www.searchpilot.com/resources/case-studies/author/siena-sara" rel="nofollow" class="TeamCard__social-icon">
1955                        
1956  
1957
1958  
1959
1960  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
1961
1962
1963                        </a>
1964                    
1965                
1966                </div>
1967            </div>
1968
1969            <div class="TeamCard__details">
1970
1971                
1972                <div class="TeamCard__details-name">Siena Sara</div>
1973                
1974
1975                
1976                <div class="TeamCard__details-position">Senior Product Manager</div>
1977                
1978
1979                
1980
1981            </div>
1982        </div>
1983     
1984        <div class="TeamCard">
1985            <div class="TeamCard--top">
1986                <div class="TeamCard__image">
1987                
1988  
1989
1990  
1991
1992  <img src="https://www.searchpilot.com/hs-fs/hubfs/14.png?width=700&amp;height=500&amp;name=14.png" alt="about-kirk-banks" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/14.png?width=350&amp;height=250&amp;name=14.png 350w, https://www.searchpilot.com/hs-fs/hubfs/14.png?width=700&amp;height=500&amp;name=14.png 700w, https://www.searchpilot.com/hs-fs/hubfs/14.png?width=1050&amp;height=750&amp;name=14.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/14.png?width=1400&amp;height=1000&amp;name=14.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/14.png?width=1750&amp;height=1250&amp;name=14.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/14.png?width=2100&amp;height=1500&amp;
1992name=14.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
1993
1994
1995                </div>
1996                <div class="TeamCard__social">
1997                
1998                </div>
1999            </div>
2000
2001            <div class="TeamCard__details">
2002
2003                
2004                <div class="TeamCard__details-name">Kirk Banks</div>
2005                
2006
2007                
2008                <div class="TeamCard__details-position">Senior Engineer</div>
2009                
2010
2011                
2012
2013            </div>
2014        </div>
2015     
2016        <div class="TeamCard">
2017            <div class="TeamCard--top">
2018                <div class="TeamCard__image">
2019                
2020  
2021
2022  
2023
2024  <img src="https://www.searchpilot.com/hs-fs/hubfs/20.png?width=700&amp;height=500&amp;name=20.png" alt="about-rida-abidi" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/20.png?width=350&amp;height=250&amp;name=20.png 350w, https://www.searchpilot.com/hs-fs/hubfs/20.png?width=700&amp;height=500&amp;name=20.png 700w, https://www.searchpilot.com/hs-fs/hubfs/20.png?width=1050&amp;height=750&amp;name=20.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/20.png?width=1400&amp;height=1000&amp;name=20.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/20.png?width=1750&amp;height=1250&amp;name=20.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/20.png?width=2100&amp;height=1500&amp;
2024name=20.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2025
2026
2027                </div>
2028                <div class="TeamCard__social">
2029                
2030                    
2031
2032                        
2033                        
2034                         
2035                        
2036
2037                        
2038                        
2039
2040                        <a href="https://www.searchpilot.com/resources/case-studies/author/rida-abidi" rel="nofollow" class="TeamCard__social-icon">
2041                        
2042  
2043
2044  
2045
2046  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
2047
2048
2049                        </a>
2050                    
2051                
2052                </div>
2053            </div>
2054
2055            <div class="TeamCard__details">
2056
2057                
2058                <div class="TeamCard__details-name">Rida Abidi</div>
2059                
2060
2061                
2062                <div class="TeamCard__details-position">Consultant</div>
2063                
2064
2065                
2066
2067            </div>
2068        </div>
2069     
2070        <div class="TeamCard">
2071            <div class="TeamCard--top">
2072                <div class="TeamCard__image">
2073                
2074  
2075
2076  
2077
2078  <img src="https://www.searchpilot.com/hs-fs/hubfs/16.png?width=700&amp;height=500&amp;name=16.png" alt="about-matt-smith" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/16.png?width=350&amp;height=250&amp;name=16.png 350w, https://www.searchpilot.com/hs-fs/hubfs/16.png?width=700&amp;height=500&amp;name=16.png 700w, https://www.searchpilot.com/hs-fs/hubfs/16.png?width=1050&amp;height=750&amp;name=16.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/16.png?width=1400&amp;height=1000&amp;name=16.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/16.png?width=1750&amp;height=1250&amp;name=16.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/16.png?width=2100&amp;height=1500&amp;
2078name=16.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2079
2080
2081                </div>
2082                <div class="TeamCard__social">
2083                
2084                    
2085
2086                        
2087                        
2088                         
2089                        
2090
2091                        
2092                        
2093
2094                        <a href="https://www.linkedin.com/in/mattsmith428/" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2095                        
2096  
2097
2098  
2099
2100  <img src="https://www.searchpilot.com/hubfs/Icons/linkedin-dark.svg" alt="linkedin-dark" width="32" height="32" loading="lazy">
2101
2102
2103                        </a>
2104                    
2105
2106                        
2107                        
2108                         
2109                        
2110
2111                        
2112                        
2113
2114                        <a href="https://twitter.com/mattsmith428" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2115                        
2116  
2117
2118  
2119
2120  <img src="https://www.searchpilot.com/hubfs/Icons/twitter-dark.svg" alt="twitter-dark" width="32" height="32" loading="lazy">
2121
2122
2123                        </a>
2124                    
2125                
2126                </div>
2127            </div>
2128
2129            <div class="TeamCard__details">
2130
2131                
2132                <div class="TeamCard__details-name">Matt Smith</div>
2133                
2134
2135                
2136                <div class="TeamCard__details-position">Head of Business Development</div>
2137                
2138
2139                
2140
2141            </div>
2142        </div>
2143     
2144        <div class="TeamCard">
2145            <div class="TeamCard--top">
2146                <div class="TeamCard__image">
2147                
2148  
2149
2150  
2151
2152  <img src="https://www.searchpilot.com/hs-fs/hubfs/19.png?width=700&amp;height=500&amp;name=19.png" alt="about-nuha-miah" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/19.png?width=350&amp;height=250&amp;name=19.png 350w, https://www.searchpilot.com/hs-fs/hubfs/19.png?width=700&amp;height=500&amp;name=19.png 700w, https://www.searchpilot.com/hs-fs/hubfs/19.png?width=1050&amp;height=750&amp;name=19.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/19.png?width=1400&amp;height=1000&amp;name=19.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/19.png?width=1750&amp;height=1250&amp;name=19.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/19.png?width=2100&amp;height=1500&amp;
2152name=19.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2153
2154
2155                </div>
2156                <div class="TeamCard__social">
2157                
2158                    
2159
2160                        
2161                        
2162                         
2163                        
2164
2165                        
2166                        
2167
2168                        <a href="https://www.linkedin.com/in/nuha-miah/" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2169                        
2170  
2171
2172  
2173
2174  <img src="https://www.searchpilot.com/hubfs/raw_assets/public/SearchPilot/images/icons/linkedin-dark.svg" alt="Nuha Miah LinkedIn" width="32" height="32" loading="lazy">
2175
2176
2177                        </a>
2178                    
2179                
2180                </div>
2181            </div>
2182
2183            <div class="TeamCard__details">
2184
2185                
2186                <div class="TeamCard__details-name">Nuha Miah</div>
2187                
2188
2189                
2190                <div class="TeamCard__details-position">Consultant</div>
2191                
2192
2193                
2194
2195            </div>
2196        </div>
2197     
2198        <div class="TeamCard">
2199            <div class="TeamCard--top">
2200                <div class="TeamCard__image">
2201                
2202  
2203
2204  
2205
2206  <img src="https://www.searchpilot.com/hs-fs/hubfs/23.png?width=700&amp;height=500&amp;name=23.png" alt="about-tom-anthony" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/23.png?width=350&amp;height=250&amp;name=23.png 350w, https://www.searchpilot.com/hs-fs/hubfs/23.png?width=700&amp;height=500&amp;name=23.png 700w, https://www.searchpilot.com/hs-fs/hubfs/23.png?width=1050&amp;height=750&amp;name=23.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/23.png?width=1400&amp;height=1000&amp;name=23.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/23.png?width=1750&amp;height=1250&amp;name=23.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/23.png?width=2100&amp;height=1500&amp;
2206name=23.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2207
2208
2209                </div>
2210                <div class="TeamCard__social">
2211                
2212                    
2213
2214                        
2215                        
2216                         
2217                        
2218
2219                        
2220                        
2221
2222                        <a href="https://twitter.com/TomAnthonySEO" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2223                        
2224  
2225
2226  
2227
2228  <img src="https://www.searchpilot.com/hubfs/Icons/twitter-dark.svg" alt="twitter-dark" width="32" height="32" loading="lazy">
2229
2230
2231                        </a>
2232                    
2233
2234                        
2235                        
2236                         
2237                        
2238
2239                        
2240                        
2241
2242                        <a href="https://www.searchpilot.com/resources/blog/author/tom-anthony" rel="nofollow" class="TeamCard__social-icon">
2243                        
2244  
2245
2246  
2247
2248  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
2249
2250
2251                        </a>
2252                    
2253                
2254                </div>
2255            </div>
2256
2257            <div class="TeamCard__details">
2258
2259                
2260                <div class="TeamCard__details-name">Tom Anthony</div>
2261                
2262
2263                
2264                <div class="TeamCard__details-position">Chief Technology Officer (CTO)</div>
2265                
2266
2267                
2268
2269            </div>
2270        </div>
2271     
2272        <div class="TeamCard">
2273            <div class="TeamCard--top">
2274                <div class="TeamCard__image">
2275                
2276  
2277
2278  
2279
2280  <img src="https://www.searchpilot.com/hs-fs/hubfs/25.png?width=700&amp;height=500&amp;name=25.png" alt="about-will-critchlow" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/25.png?width=350&amp;height=250&amp;name=25.png 350w, https://www.searchpilot.com/hs-fs/hubfs/25.png?width=700&amp;height=500&amp;name=25.png 700w, https://www.searchpilot.com/hs-fs/hubfs/25.png?width=1050&amp;height=750&amp;name=25.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/25.png?width=1400&amp;height=1000&amp;name=25.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/25.png?width=1750&amp;height=1250&amp;name=25.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/25.png?width=2100&amp;height=1500&amp;
2280name=25.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2281
2282
2283                </div>
2284                <div class="TeamCard__social">
2285                
2286                    
2287
2288                        
2289                        
2290                         
2291                        
2292
2293                        
2294                        
2295
2296                        <a href="https://www.linkedin.com/in/willcritchlow/" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2297                        
2298  
2299
2300  
2301
2302  <img src="https://www.searchpilot.com/hubfs/Icons/linkedin-dark.svg" alt="linkedin-dark" width="32" height="32" loading="lazy">
2303
2304
2305                        </a>
2306                    
2307
2308                        
2309                        
2310                         
2311                        
2312
2313                        
2314                        
2315
2316                        <a href="https://twitter.com/willcritchlow" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2317                        
2318  
2319
2320  
2321
2322  <img src="https://www.searchpilot.com/hubfs/Icons/twitter-dark.svg" alt="twitter-dark" width="32" height="32" loading="lazy">
2323
2324
2325                        </a>
2326                    
2327
2328                        
2329                        
2330                         
2331                        
2332
2333                        
2334                        
2335
2336                        <a href="https://willcritchlow.com/" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2337                        
2338  
2339
2340  
2341
2342  <img src="https://www.searchpilot.com/hubfs/Icons/website-dark.svg" alt="website-dark" width="32" height="32" loading="lazy">
2343
2344
2345                        </a>
2346                    
2347
2348                        
2349                        
2350                         
2351                        
2352
2353                        
2354                        
2355
2356                        <a href="https://www.searchpilot.com/resources/blog/author/will-critchlow" rel="nofollow" class="TeamCard__social-icon">
2357                        
2358  
2359
2360  
2361
2362  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
2363
2364
2365                        </a>
2366                    
2367                
2368                </div>
2369            </div>
2370
2371            <div class="TeamCard__details">
2372
2373                
2374                <div class="TeamCard__details-name">Will Critchlow</div>
2375                
2376
2377                
2378                <div class="TeamCard__details-position">Founder &amp; CEO</div>
2379                
2380
2381                
2382
2383            </div>
2384        </div>
2385     
2386        <div class="TeamCard">
2387            <div class="TeamCard--top">
2388                <div class="TeamCard__image">
2389                
2390  
2391
2392  
2393
2394  <img src="https://www.searchpilot.com/hs-fs/hubfs/11.png?width=700&amp;height=500&amp;name=11.png" alt="about-jamie-allday" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/11.png?width=350&amp;height=250&amp;name=11.png 350w, https://www.searchpilot.com/hs-fs/hubfs/11.png?width=700&amp;height=500&amp;name=11.png 700w, https://www.searchpilot.com/hs-fs/hubfs/11.png?width=1050&amp;height=750&amp;name=11.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/11.png?width=1400&amp;height=1000&amp;name=11.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/11.png?width=1750&amp;height=1250&amp;name=11.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/11.png?width=2100&amp;height=1500&amp;
2394name=11.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2395
2396
2397                </div>
2398                <div class="TeamCard__social">
2399                
2400                </div>
2401            </div>
2402
2403            <div class="TeamCard__details">
2404
2405                
2406                <div class="TeamCard__details-name">Jamie Allday</div>
2407                
2408
2409                
2410                <div class="TeamCard__details-position">Consultant</div>
2411                
2412
2413                
2414
2415            </div>
2416        </div>
2417     
2418        <div class="TeamCard">
2419            <div class="TeamCard--top">
2420                <div class="TeamCard__image">
2421                
2422  
2423
2424  
2425
2426  <img src="https://www.searchpilot.com/hs-fs/hubfs/4-1.png?width=700&amp;height=500&amp;name=4-1.png" alt="about-daniel-haugen" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/4-1.png?width=350&amp;height=250&amp;name=4-1.png 350w, https://www.searchpilot.com/hs-fs/hubfs/4-1.png?width=700&amp;height=500&amp;name=4-1.png 700w, https://www.searchpilot.com/hs-fs/hubfs/4-1.png?width=1050&amp;height=750&amp;name=4-1.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/4-1.png?width=1400&amp;height=1000&amp;name=4-1.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/4-1.png?width=1750&amp;height=1250&amp;name=4-1.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/4-1.png?width=2100&amp;height=1500&amp;
2426name=4-1.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2427
2428
2429                </div>
2430                <div class="TeamCard__social">
2431                
2432                    
2433
2434                        
2435                        
2436                         
2437                        
2438
2439                        
2440                        
2441
2442                        <a href="https://www.linkedin.com/in/danielnhaugen/" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2443                        
2444  
2445
2446  
2447
2448  <img src="https://www.searchpilot.com/hubfs/Icons/linkedin-dark.svg" alt="linkedin-dark" width="32" height="32" loading="lazy">
2449
2450
2451                        </a>
2452                    
2453
2454                        
2455                        
2456                         
2457                        
2458
2459                        
2460                        
2461
2462                        <a href="https://twitter.com/danielhaugen22" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2463                        
2464  
2465
2466  
2467
2468  <img src="https://www.searchpilot.com/hubfs/Icons/twitter-dark.svg" alt="twitter-dark" width="32" height="32" loading="lazy">
2469
2470
2471                        </a>
2472                    
2473
2474                        
2475                        
2476                         
2477                        
2478
2479                        
2480                        
2481
2482                        <a href="https://www.searchpilot.com/resources/case-studies/author/daniel-haugen" rel="nofollow" class="TeamCard__social-icon">
2483                        
2484  
2485
2486  
2487
2488  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
2489
2490
2491                        </a>
2492                    
2493                
2494                </div>
2495            </div>
2496
2497            <div class="TeamCard__details">
2498
2499                
2500                <div class="TeamCard__details-name">Daniel Haugen</div>
2501                
2502
2503                
2504                <div class="TeamCard__details-position">Senior Consultant</div>
2505                
2506
2507                
2508
2509            </div>
2510        </div>
2511     
2512        <div class="TeamCard">
2513            <div class="TeamCard--top">
2514                <div class="TeamCard__image">
2515                
2516  
2517
2518  
2519
2520  <img src="https://www.searchpilot.com/hs-fs/hubfs/1-Dec-22-2025-01-53-42-8828-PM.png?width=700&amp;height=500&amp;name=1-Dec-22-2025-01-53-42-8828-PM.png" alt="about-adam-steele" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/1-Dec-22-2025-01-53-42-8828-PM.png?width=350&amp;height=250&amp;name=1-Dec-22-2025-01-53-42-8828-PM.png 350w, https://www.searchpilot.com/hs-fs/hubfs/1-Dec-22-2025-01-53-42-8828-PM.png?width=700&amp;height=500&amp;name=1-Dec-22-2025-01-53-42-8828-PM.png 700w, https://www.searchpilot.com/hs-fs/hubfs/1-Dec-22-2025-01-53-42-8828-PM.png?width=1050&amp;height=750&amp;name=1-Dec-22-2025-01-53-42-8828-PM.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/1-Dec-22-2025-01-53-42-8828-PM.png?width=1400&amp;height=1000&amp;name=1-Dec-22-2025-01-53-42-8828-PM.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/1-Dec-22-2025-01-53-42-8828-PM.png?width=1750&amp;height=1250&amp;name=1-Dec-22-2025-01-53-42-8828-PM.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/1-Dec-22-2025-01-53-42-8828-PM.png?width=2100&amp;height=1500&amp;name=1-Dec-22-2025-01-53-42-8828-PM.png 2100w" sizes="(max-width: 700px) 100v
2520w, 700px">
2521
2522
2523                </div>
2524                <div class="TeamCard__social">
2525                
2526                </div>
2527            </div>
2528
2529            <div class="TeamCard__details">
2530
2531                
2532                <div class="TeamCard__details-name">Adam Steele</div>
2533                
2534
2535                
2536                <div class="TeamCard__details-position">Senior Engineer</div>
2537                
2538
2539                
2540
2541            </div>
2542        </div>
2543     
2544        <div class="TeamCard">
2545            <div class="TeamCard--top">
2546                <div class="TeamCard__image">
2547                
2548  
2549
2550  
2551
2552  <img src="https://www.searchpilot.com/hs-fs/hubfs/3-1.png?width=700&amp;height=500&amp;name=3-1.png" alt="about-craig-bradford" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/3-1.png?width=350&amp;height=250&amp;name=3-1.png 350w, https://www.searchpilot.com/hs-fs/hubfs/3-1.png?width=700&amp;height=500&amp;name=3-1.png 700w, https://www.searchpilot.com/hs-fs/hubfs/3-1.png?width=1050&amp;height=750&amp;name=3-1.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/3-1.png?width=1400&amp;height=1000&amp;name=3-1.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/3-1.png?width=1750&amp;height=1250&amp;name=3-1.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/3-1.png?width=2100&amp;height=1500&amp;
2552name=3-1.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2553
2554
2555                </div>
2556                <div class="TeamCard__social">
2557                
2558                    
2559
2560                        
2561                        
2562                         
2563                        
2564
2565                        
2566                        
2567
2568                        <a href="https://www.linkedin.com/in/craigbradford/" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2569                        
2570  
2571
2572  
2573
2574  <img src="https://www.searchpilot.com/hubfs/Icons/linkedin-dark.svg" alt="linkedin-dark" width="32" height="32" loading="lazy">
2575
2576
2577                        </a>
2578                    
2579
2580                        
2581                        
2582                         
2583                        
2584
2585                        
2586                        
2587
2588                        <a href="https://twitter.com/craigbradford" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2589                        
2590  
2591
2592  
2593
2594  <img src="https://www.searchpilot.com/hubfs/Icons/twitter-dark.svg" alt="twitter-dark" width="32" height="32" loading="lazy">
2595
2596
2597                        </a>
2598                    
2599
2600                        
2601                        
2602                         
2603                        
2604
2605                        
2606                        
2607
2608                        <a href="https://www.searchpilot.com/resources/blog/author/craig-bradford" rel="nofollow" class="TeamCard__social-icon">
2609                        
2610  
2611
2612  
2613
2614  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
2615
2616
2617                        </a>
2618                    
2619                
2620                </div>
2621            </div>
2622
2623            <div class="TeamCard__details">
2624
2625                
2626                <div class="TeamCard__details-name">Craig Bradford</div>
2627                
2628
2629                
2630                <div class="TeamCard__details-position">Chief Operating Officer (COO)</div>
2631                
2632
2633                
2634
2635            </div>
2636        </div>
2637     
2638        <div class="TeamCard">
2639            <div class="TeamCard--top">
2640                <div class="TeamCard__image">
2641                
2642  
2643
2644  
2645
2646  <img src="https://www.searchpilot.com/hs-fs/hubfs/9.png?width=700&amp;height=500&amp;name=9.png" alt="about-elisa-randisi" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/9.png?width=350&amp;height=250&amp;name=9.png 350w, https://www.searchpilot.com/hs-fs/hubfs/9.png?width=700&amp;height=500&amp;name=9.png 700w, https://www.searchpilot.com/hs-fs/hubfs/9.png?width=1050&amp;height=750&amp;name=9.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/9.png?width=1400&amp;height=1000&amp;name=9.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/9.png?width=1750&amp;height=1250&amp;name=9.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/9.png?width=2100&amp;height=1500&amp;
2646name=9.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2647
2648
2649                </div>
2650                <div class="TeamCard__social">
2651                
2652                </div>
2653            </div>
2654
2655            <div class="TeamCard__details">
2656
2657                
2658                <div class="TeamCard__details-name">Elisa Randisi</div>
2659                
2660
2661                
2662                <div class="TeamCard__details-position">Engineer</div>
2663                
2664
2665                
2666
2667            </div>
2668        </div>
2669     
2670        <div class="TeamCard">
2671            <div class="TeamCard--top">
2672                <div class="TeamCard__image">
2673                
2674  
2675
2676  
2677
2678  <img src="https://www.searchpilot.com/hs-fs/hubfs/10-1.png?width=700&amp;height=500&amp;name=10-1.png" alt="about-emily-potter" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/10-1.png?width=350&amp;height=250&amp;name=10-1.png 350w, https://www.searchpilot.com/hs-fs/hubfs/10-1.png?width=700&amp;height=500&amp;name=10-1.png 700w, https://www.searchpilot.com/hs-fs/hubfs/10-1.png?width=1050&amp;height=750&amp;name=10-1.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/10-1.png?width=1400&amp;height=1000&amp;name=10-1.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/10-1.png?width=1750&amp;height=1250&amp;name=10-1.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/10-1.png?width=2100&amp;height=1500&amp;
2678name=10-1.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2679
2680
2681                </div>
2682                <div class="TeamCard__social">
2683                
2684                    
2685
2686                        
2687                        
2688                         
2689                        
2690
2691                        
2692                        
2693
2694                        <a href="https://twitter.com/e_mpotter" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2695                        
2696  
2697
2698  
2699
2700  <img src="https://www.searchpilot.com/hubfs/Icons/twitter-dark.svg" alt="twitter-dark" width="32" height="32" loading="lazy">
2701
2702
2703                        </a>
2704                    
2705
2706                        
2707                        
2708                         
2709                        
2710
2711                        
2712                        
2713
2714                        <a href="https://www.searchpilot.com/resources/blog/author/emily-potter" rel="nofollow" class="TeamCard__social-icon">
2715                        
2716  
2717
2718  
2719
2720  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
2721
2722
2723                        </a>
2724                    
2725                
2726                </div>
2727            </div>
2728
2729            <div class="TeamCard__details">
2730
2731                
2732                <div class="TeamCard__details-name">Emily Potter</div>
2733                
2734
2735                
2736                <div class="TeamCard__details-position">VP Customer Success</div>
2737                
2738
2739                
2740
2741            </div>
2742        </div>
2743     
2744        <div class="TeamCard">
2745            <div class="TeamCard--top">
2746                <div class="TeamCard__image">
2747                
2748  
2749
2750  
2751
2752  <img src="https://www.searchpilot.com/hs-fs/hubfs/15.png?width=700&amp;height=500&amp;name=15.png" alt="about-louanne-steyn" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/15.png?width=350&amp;height=250&amp;name=15.png 350w, https://www.searchpilot.com/hs-fs/hubfs/15.png?width=700&amp;height=500&amp;name=15.png 700w, https://www.searchpilot.com/hs-fs/hubfs/15.png?width=1050&amp;height=750&amp;name=15.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/15.png?width=1400&amp;height=1000&amp;name=15.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/15.png?width=1750&amp;height=1250&amp;name=15.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/15.png?width=2100&amp;height=1500&amp;
2752name=15.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2753
2754
2755                </div>
2756                <div class="TeamCard__social">
2757                
2758                </div>
2759            </div>
2760
2761            <div class="TeamCard__details">
2762
2763                
2764                <div class="TeamCard__details-name">Louanne Steyn</div>
2765                
2766
2767                
2768                <div class="TeamCard__details-position">Chief Financial Officer (CFO)</div>
2769                
2770
2771                
2772
2773            </div>
2774        </div>
2775     
2776        <div class="TeamCard">
2777            <div class="TeamCard--top">
2778                <div class="TeamCard__image">
2779                
2780  
2781
2782  
2783
2784  <img src="https://www.searchpilot.com/hs-fs/hubfs/8-1.png?width=700&amp;height=500&amp;name=8-1.png" alt="about-duncan-morris" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/8-1.png?width=350&amp;height=250&amp;name=8-1.png 350w, https://www.searchpilot.com/hs-fs/hubfs/8-1.png?width=700&amp;height=500&amp;name=8-1.png 700w, https://www.searchpilot.com/hs-fs/hubfs/8-1.png?width=1050&amp;height=750&amp;name=8-1.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/8-1.png?width=1400&amp;height=1000&amp;name=8-1.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/8-1.png?width=1750&amp;height=1250&amp;name=8-1.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/8-1.png?width=2100&amp;height=1500&amp;
2784name=8-1.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2785
2786
2787                </div>
2788                <div class="TeamCard__social">
2789                
2790                    
2791
2792                        
2793                        
2794                         
2795                        
2796
2797                        
2798                        
2799
2800                        <a href="https://www.linkedin.com/in/duncanmorris/" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2801                        
2802  
2803
2804  
2805
2806  <img src="https://www.searchpilot.com/hubfs/Icons/linkedin-dark.svg" alt="linkedin-dark" width="32" height="32" loading="lazy">
2807
2808
2809                        </a>
2810                    
2811
2812                        
2813                        
2814                         
2815                        
2816
2817                        
2818                        
2819
2820                        <a href="https://twitter.com/duncanmorris" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2821                        
2822  
2823
2824  
2825
2826  <img src="https://www.searchpilot.com/hubfs/Icons/twitter-dark.svg" alt="twitter-dark" width="32" height="32" loading="lazy">
2827
2828
2829                        </a>
2830                    
2831                
2832                </div>
2833            </div>
2834
2835            <div class="TeamCard__details">
2836
2837                
2838                <div class="TeamCard__details-name">Duncan Morris</div>
2839                
2840
2841                
2842                <div class="TeamCard__details-position">Founder &amp; Lead Engineer</div>
2843                
2844
2845                
2846
2847            </div>
2848        </div>
2849     
2850        <div class="TeamCard">
2851            <div class="TeamCard--top">
2852                <div class="TeamCard__image">
2853                
2854  
2855
2856  
2857
2858  <img src="https://www.searchpilot.com/hs-fs/hubfs/24.png?width=700&amp;height=500&amp;name=24.png" alt="about-veneta-mihaylova" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/24.png?width=350&amp;height=250&amp;name=24.png 350w, https://www.searchpilot.com/hs-fs/hubfs/24.png?width=700&amp;height=500&amp;name=24.png 700w, https://www.searchpilot.com/hs-fs/hubfs/24.png?width=1050&amp;height=750&amp;name=24.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/24.png?width=1400&amp;height=1000&amp;name=24.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/24.png?width=1750&amp;height=1250&amp;name=24.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/24.png?width=2100&amp;height=1500&amp;
2858name=24.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2859
2860
2861                </div>
2862                <div class="TeamCard__social">
2863                
2864                </div>
2865            </div>
2866
2867            <div class="TeamCard__details">
2868
2869                
2870                <div class="TeamCard__details-name">Veneta Mihaylova</div>
2871                
2872
2873                
2874                <div class="TeamCard__details-position">Consultant</div>
2875                
2876
2877                
2878
2879            </div>
2880        </div>
2881     
2882        <div class="TeamCard">
2883            <div class="TeamCard--top">
2884                <div class="TeamCard__image">
2885                
2886  
2887
2888  
2889
2890  <img src="https://www.searchpilot.com/hs-fs/hubfs/12.png?width=700&amp;height=500&amp;name=12.png" alt="about-jeff-sault" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/12.png?width=350&amp;height=250&amp;name=12.png 350w, https://www.searchpilot.com/hs-fs/hubfs/12.png?width=700&amp;height=500&amp;name=12.png 700w, https://www.searchpilot.com/hs-fs/hubfs/12.png?width=1050&amp;height=750&amp;name=12.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/12.png?width=1400&amp;height=1000&amp;name=12.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/12.png?width=1750&amp;height=1250&amp;name=12.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/12.png?width=2100&amp;height=1500&amp;
2890name=12.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2891
2892
2893                </div>
2894                <div class="TeamCard__social">
2895                
2896                </div>
2897            </div>
2898
2899            <div class="TeamCard__details">
2900
2901                
2902                <div class="TeamCard__details-name">Jeff Sault</div>
2903                
2904
2905                
2906                <div class="TeamCard__details-position">AWS Engineer</div>
2907                
2908
2909                
2910
2911            </div>
2912        </div>
2913     
2914        <div class="TeamCard">
2915            <div class="TeamCard--top">
2916                <div class="TeamCard__image">
2917                
2918  
2919
2920  
2921
2922  <img src="https://www.searchpilot.com/hs-fs/hubfs/5-1.png?width=700&amp;height=500&amp;name=5-1.png" alt="about-demetria-spinrad" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/5-1.png?width=350&amp;height=250&amp;name=5-1.png 350w, https://www.searchpilot.com/hs-fs/hubfs/5-1.png?width=700&amp;height=500&amp;name=5-1.png 700w, https://www.searchpilot.com/hs-fs/hubfs/5-1.png?width=1050&amp;height=750&amp;name=5-1.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/5-1.png?width=1400&amp;height=1000&amp;name=5-1.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/5-1.png?width=1750&amp;height=1250&amp;name=5-1.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/5-1.png?width=2100&amp;height=1500&amp;
2922name=5-1.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2923
2924
2925                </div>
2926                <div class="TeamCard__social">
2927                
2928                    
2929
2930                        
2931                        
2932                         
2933                        
2934
2935                        
2936                        
2937
2938                        <a href="https://www.searchpilot.com/resources/case-studies/author/demetria-spinrad" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
2939                        
2940  
2941
2942  
2943
2944  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
2945
2946
2947                        </a>
2948                    
2949                
2950                </div>
2951            </div>
2952
2953            <div class="TeamCard__details">
2954
2955                
2956                <div class="TeamCard__details-name">Demetria Spinrad</div>
2957                
2958
2959                
2960                <div class="TeamCard__details-position">Consultant</div>
2961                
2962
2963                
2964
2965            </div>
2966        </div>
2967     
2968        <div class="TeamCard">
2969            <div class="TeamCard--top">
2970                <div class="TeamCard__image">
2971                
2972  
2973
2974  
2975
2976  <img src="https://www.searchpilot.com/hs-fs/hubfs/2-3.png?width=700&amp;height=500&amp;name=2-3.png" alt="about-charlotte-andersson" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/2-3.png?width=350&amp;height=250&amp;name=2-3.png 350w, https://www.searchpilot.com/hs-fs/hubfs/2-3.png?width=700&amp;height=500&amp;name=2-3.png 700w, https://www.searchpilot.com/hs-fs/hubfs/2-3.png?width=1050&amp;height=750&amp;name=2-3.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/2-3.png?width=1400&amp;height=1000&amp;name=2-3.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/2-3.png?width=1750&amp;height=1250&amp;name=2-3.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/2-3.png?width=2100&amp;height=1500&amp;
2976name=2-3.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
2977
2978
2979                </div>
2980                <div class="TeamCard__social">
2981                
2982                </div>
2983            </div>
2984
2985            <div class="TeamCard__details">
2986
2987                
2988                <div class="TeamCard__details-name">Charlotte Andersson</div>
2989                
2990
2991                
2992                <div class="TeamCard__details-position">People and Culture Manager</div>
2993                
2994
2995                
2996
2997            </div>
2998        </div>
2999     
3000        <div class="TeamCard">
3001            <div class="TeamCard--top">
3002                <div class="TeamCard__image">
3003                
3004  
3005
3006  
3007
3008  <img src="https://www.searchpilot.com/hs-fs/hubfs/6-1.png?width=700&amp;height=500&amp;name=6-1.png" alt="about-dhruve-patel" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/6-1.png?width=350&amp;height=250&amp;name=6-1.png 350w, https://www.searchpilot.com/hs-fs/hubfs/6-1.png?width=700&amp;height=500&amp;name=6-1.png 700w, https://www.searchpilot.com/hs-fs/hubfs/6-1.png?width=1050&amp;height=750&amp;name=6-1.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/6-1.png?width=1400&amp;height=1000&amp;name=6-1.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/6-1.png?width=1750&amp;height=1250&amp;name=6-1.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/6-1.png?width=2100&amp;height=1500&amp;
3008name=6-1.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
3009
3010
3011                </div>
3012                <div class="TeamCard__social">
3013                
3014                </div>
3015            </div>
3016
3017            <div class="TeamCard__details">
3018
3019                
3020                <div class="TeamCard__details-name">Dhruve Patel</div>
3021                
3022
3023                
3024                <div class="TeamCard__details-position">Data Scientist</div>
3025                
3026
3027                
3028
3029            </div>
3030        </div>
3031     
3032        <div class="TeamCard">
3033            <div class="TeamCard--top">
3034                <div class="TeamCard__image">
3035                
3036  
3037
3038  
3039
3040  <img src="https://www.searchpilot.com/hs-fs/hubfs/18.png?width=700&amp;height=500&amp;name=18.png" alt="about-noe-servin" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/18.png?width=350&amp;height=250&amp;name=18.png 350w, https://www.searchpilot.com/hs-fs/hubfs/18.png?width=700&amp;height=500&amp;name=18.png 700w, https://www.searchpilot.com/hs-fs/hubfs/18.png?width=1050&amp;height=750&amp;name=18.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/18.png?width=1400&amp;height=1000&amp;name=18.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/18.png?width=1750&amp;height=1250&amp;name=18.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/18.png?width=2100&amp;height=1500&amp;
3040name=18.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
3041
3042
3043                </div>
3044                <div class="TeamCard__social">
3045                
3046                    
3047
3048                        
3049                        
3050                         
3051                        
3052
3053                        
3054                        
3055
3056                        <a href="https://www.searchpilot.com/resources/case-studies/author/noe-servin" rel="nofollow" class="TeamCard__social-icon">
3057                        
3058  
3059
3060  
3061
3062  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
3063
3064
3065                        </a>
3066                    
3067                
3068                </div>
3069            </div>
3070
3071            <div class="TeamCard__details">
3072
3073                
3074                <div class="TeamCard__details-name">Noe Servin</div>
3075                
3076
3077                
3078                <div class="TeamCard__details-position">Senior Consultant and Interim US Team Lead</div>
3079                
3080
3081                
3082
3083            </div>
3084        </div>
3085     
3086        <div class="TeamCard">
3087            <div class="TeamCard--top">
3088                <div class="TeamCard__image">
3089                
3090  
3091
3092  
3093
3094  <img src="https://www.searchpilot.com/hs-fs/hubfs/21.png?width=700&amp;height=500&amp;name=21.png" alt="about-sam-nemzer" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/21.png?width=350&amp;height=250&amp;name=21.png 350w, https://www.searchpilot.com/hs-fs/hubfs/21.png?width=700&amp;height=500&amp;name=21.png 700w, https://www.searchpilot.com/hs-fs/hubfs/21.png?width=1050&amp;height=750&amp;name=21.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/21.png?width=1400&amp;height=1000&amp;name=21.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/21.png?width=1750&amp;height=1250&amp;name=21.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/21.png?width=2100&amp;height=1500&amp;
3094name=21.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
3095
3096
3097                </div>
3098                <div class="TeamCard__social">
3099                
3100                    
3101
3102                        
3103                        
3104                         
3105                        
3106
3107                        
3108                        
3109
3110                        <a href="https://twitter.com/samnemzer" target="_blank" rel="nofollow noopener" class="TeamCard__social-icon">
3111                        
3112  
3113
3114  
3115
3116  <img src="https://www.searchpilot.com/hubfs/Icons/twitter-dark.svg" alt="twitter-dark" width="32" height="32" loading="lazy">
3117
3118
3119                        </a>
3120                    
3121
3122                        
3123                        
3124                         
3125                        
3126
3127                        
3128                        
3129
3130                        <a href="https://www.searchpilot.com/resources/case-studies/author/sam-nemzer" rel="nofollow" class="TeamCard__social-icon">
3131                        
3132  
3133
3134  
3135
3136  <img src="https://www.searchpilot.com/hubfs/Icons/link-dark.svg" alt="link-dark" width="32" height="32" loading="lazy">
3137
3138
3139                        </a>
3140                    
3141                
3142                </div>
3143            </div>
3144
3145            <div class="TeamCard__details">
3146
3147                
3148                <div class="TeamCard__details-name">Sam Nemzer</div>
3149                
3150
3151                
3152                <div class="TeamCard__details-position">Senior Consultant</div>
3153                
3154
3155                
3156
3157            </div>
3158        </div>
3159     
3160        <div class="TeamCard">
3161            <div class="TeamCard--top">
3162                <div class="TeamCard__image">
3163                
3164  
3165
3166  
3167
3168  <img src="https://www.searchpilot.com/hs-fs/hubfs/17.png?width=700&amp;height=500&amp;name=17.png" alt="about-nicola-orr" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/17.png?width=350&amp;height=250&amp;name=17.png 350w, https://www.searchpilot.com/hs-fs/hubfs/17.png?width=700&amp;height=500&amp;name=17.png 700w, https://www.searchpilot.com/hs-fs/hubfs/17.png?width=1050&amp;height=750&amp;name=17.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/17.png?width=1400&amp;height=1000&amp;name=17.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/17.png?width=1750&amp;height=1250&amp;name=17.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/17.png?width=2100&amp;height=1500&amp;
3168name=17.png 2100w" sizes="(max-width: 700px) 100vw, 700px">
3169
3170
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3172                <div class="TeamCard__social">
3173                
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3176
3177            <div class="TeamCard__details">
3178
3179                
3180                <div class="TeamCard__details-name">Nicola Orr</div>
3181                
3182
3183                
3184                <div class="TeamCard__details-position">People Operations Lead</div>
3185                
3186
3187                
3188
3189            </div>
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3192        <div class="TeamCard">
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3195                
3196  
3197
3198  
3199
3200  <img src="https://www.searchpilot.com/hs-fs/hubfs/ceb306aa-8394-4f5b-8f74-1aafdcf71096.png?width=700&amp;height=500&amp;name=ceb306aa-8394-4f5b-8f74-1aafdcf71096.png" alt="about-nick-marvik" width="700" height="500" loading="lazy" srcset="https://www.searchpilot.com/hs-fs/hubfs/ceb306aa-8394-4f5b-8f74-1aafdcf71096.png?width=350&amp;height=250&amp;name=ceb306aa-8394-4f5b-8f74-1aafdcf71096.png 350w, https://www.searchpilot.com/hs-fs/hubfs/ceb306aa-8394-4f5b-8f74-1aafdcf71096.png?width=700&amp;height=500&amp;name=ceb306aa-8394-4f5b-8f74-1aafdcf71096.png 700w, https://www.searchpilot.com/hs-fs/hubfs/ceb306aa-8394-4f5b-8f74-1aafdcf71096.png?width=1050&amp;height=750&amp;name=ceb306aa-8394-4f5b-8f74-1aafdcf71096.png 1050w, https://www.searchpilot.com/hs-fs/hubfs/ceb306aa-8394-4f5b-8f74-1aafdcf71096.png?width=1400&amp;height=1000&amp;name=ceb306aa-8394-4f5b-8f74-1aafdcf71096.png 1400w, https://www.searchpilot.com/hs-fs/hubfs/ceb306aa-8394-4f5b-8f74-1aafdcf71096.png?width=1750&amp;height=1250&amp;name=ceb306aa-8394-4f5b-8f74-1aafdcf71096.png 1750w, https://www.searchpilot.com/hs-fs/hubfs/ceb306aa-8394-4f5b-8f74-1aafdcf71096.png?width=2100&amp;height=1500&amp;name=ceb306aa-8394-4f5b-8f74-1aafdcf71096.png 2100w" sizes="(max-width: 700px) 100v
3200w, 700px">
3201
3202
3203                </div>
3204                <div class="TeamCard__social">
3205                
3206                </div>
3207            </div>
3208
3209            <div class="TeamCard__details">
3210
3211                
3212                <div class="TeamCard__details-name">Nick Marvik</div>
3213                
3214
3215                
3216                <div class="TeamCard__details-position">Senior Consultant</div>
3217                
3218
3219                
3220
3221            </div>
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3231
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3233
3234
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3237                
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3239            </div>
3240
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3242
3243                
3244                <div class="TeamCard__details-name">Yuvraj Rajput</div>
3245                
3246
3247                
3248                <div class="TeamCard__details-position">Analyst</div>
3249                
3250
3251                
3252
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3256
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3499          <img class="" style="aspect-ratio: 16/9; object-fit: contain" src="https://www.searchpilot.com/hubfs/running-shoes-conversation.png" alt="Buying journeys are conversations, not prompts" loading="lazy">
3500        </div>
3501
3502      
3503
3504      <div class="Card__text">
3505        
3506
3507        <h4>Buying journeys are conversations, not prompts</h4>
3508        <div class="PostCard__meta-data">
3509          <div class="PostCard__meta-text">
3510            <div class="PostCard__author">
3511              by <a href="https://www.searchpilot.com/resources/blog/author/will-critchlow">Will Critchlow</a>
3512            </div>
3513            <div class="PostCard__date">
3514              Posted on <span>September 23, 2026</span>
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3539          <img class="" style="aspect-ratio: 16/9; object-fit: contain" src="https://www.searchpilot.com/hubfs/Thumbnail%20(53).png" alt="Will ChatGPT Overtake Google? Kevin Indig and Will Critchlow Bet On the Next Era of Search" loading="lazy">
3540        </div>
3541
3542      
3543
3544      <div class="Card__text">
3545        
3546
3547        <h4>Will ChatGPT Overtake Google? Kevin Indig and Will Critchlow Bet On the Next Era of Search</h4>
3548        <div class="PostCard__meta-data">
3549          <div class="PostCard__meta-text">
3550            <div class="PostCard__author">
3551              by <a href="https://www.searchpilot.com/resources/blog/author/will-critchlow">Will Critchlow</a>
3552            </div>
3553            <div class="PostCard__date">
3554              Posted on <span>September 18, 2026</span>
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3578
3579          <img class="" style="aspect-ratio: 16/9; object-fit: contain" src="https://www.searchpilot.com/hubfs/guardrail-metrics-small.jpeg" alt="The role of guardrail metrics in SEO testing" loading="lazy">
3580        </div>
3581
3582      
3583
3584      <div class="Card__text">
3585        
3586
3587        <h4>The role of guardrail metrics in SEO testing</h4>
3588        <div class="PostCard__meta-data">
3589          <div class="PostCard__meta-text">
3590            <div class="PostCard__author">
3591              by <a href="https://www.searchpilot.com/resources/blog/author/will-critchlow">Will Critchlow</a>
3592            </div>
3593            <div class="PostCard__date">
3594              Posted on <span>September 18, 2026</span>
3595            </div>
3596          </div>
3597        </div>
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3600
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3718 <ul role="menu" class="active-branch">
3719  <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="javascript:;" role="menuitem">About us</a></li>
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3766  <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.searchpilot.com/resources?&amp;content_type__in=Tools&amp;sort=-published_date&amp;offset=0" role="menuitem">Tools</a></li>
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3780                    <div class="Footer__copyright">© 2015 - 2026 SearchPilot. All rights reserved</div>
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3784  <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.searchpilot.com/privacy-policy" role="menuitem">Privacy Policy</a></li>
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