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414Lösungen · Conversion-Optimierung</p></div><h1 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-1 text-left mr-auto text-brand-inverted"><!--[--><div class="max-w-full break-words hyphens-auto"><h1><strong>Die Agentur für Conversion-Optimierung, die versteht, warum deine Kunden kaufen</strong></h1></div><!--]--></h1><div class="text-left mr-auto text-brand-inverted w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p><strong>konversionsKRAFT versteht, warum deine Kunden zögern, und was sie zum Kaufen bringt. Wir prüfen das mit A/B-Tests, setzen die Gewinner um und bauen mit deinem Team die Fähigkeit auf, das dauerhaft selbst zu tun.</strong></p><p>Mehr Traffic kostet jedes Jahr mehr. Mehr Kunden aus denselben Besuchern kostet Verstehen und Testen.</p></div></div><!----></div></div><div class="flex flex-row gap-3 flex-wrap"><!--[--><div class="flex items-center gap-4"><div class="text-body-base rounded-full bg-black-transparent py-1.5 px-4 flex backdrop-blur-3xl"><!----><p class="text-brand-inverted">Konsumpsychologie</p></div></div><div class="flex items-center gap-4"><div class="text-body-base rounded-full bg-black-transparent py-1.5 px-4 flex backdrop-blur-3xl"><!----><p class="text-brand-inverted">A/B-Testing</p></div></div><div class="flex items-center gap-4"><div class="text-body-base rounded-full bg-black-transparent py-1.5 px-4 flex backdrop-blur-3xl"><!----><p class="text-brand-inverted">Personalisierung</p></div></div><div class="flex items-center gap-4"><div class="text-body-base rounded-full bg-black-transparent py-1.5 px-4 flex backdrop-blur-3xl"><!----><p class="text-brand-inverted">Enabling</p></div></div><!--]--></div><div class="flex w-full mx-auto mt-12"><div class="flex flex-col w-full sm:w-fit"><div class="inline-flex items-center gap-4 flex-col sm:flex-row" role="group" aria-label="Action Buttons"><!--[--><a href="#section-17" rel="noopener noreferrer" aria-label="Conversion-Potenzial analysieren lassen" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-brand-bg-color border-2 border-brand-bg-color hover:bg-brand-bg-color/70 text-white w-full sm:w-fit"><!--[--><!----><!--[--><span class="overflow-hidden text-ellipsis">Conversion-Potenzial analysieren lassen</span><!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 415<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 416</svg> 417</span><!--]--></a><a href="#section-9" rel="noopener noreferrer" aria-label="Ergebnisse ansehen" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-alternate-text-color border-2 border-alternate-border hover:border-alternate-border/50 w-full sm:w-fit"><!--[--><!----><!--[--><span class="overflow-hidden text-ellipsis">Ergebnisse ansehen</span><!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 418<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 419</svg> 420</span><!--]--></a><!--]--></div><div class="self-start text-left text-brand-inverted caption mt-1.5 text-xs w-fit break-all font-thesans" aria-l
420ive="polite"><div class="max-w-full break-words hyphens-auto"><p>20 Jahre Erfahrung · über 50 Expertinnen und Experten · 4.500 Experimente in unserer Datenbank · 7-Ebenen-Modell als Kurs in der CXL-Minidegree</p></div></div></div></div></div></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-1"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color"><div class="flex-col items-center container flex gap-8 lg:gap-12 py-16 lg:py-24"><div class="flex flex-col w-full gap-3 md:gap-4 items-center max-w-prose ml-0"><div class="mx-auto h-0.5 w-16 bg-brand-border"></div><div class="text-center mx-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Für diese Unternehmen optimieren wir</p></div><!----><!----><!----></div><div class="mt-4 lg:mt-0 p-4 w-full"><div class="flex flex-col w-full gap-8 mx-auto md:gap-16"><!----><ul class="fluid-grid [--grid-layout-gap:1.25rem] md:[--grid-layout-gap:2rem] grid w-full place-items-center gap-x-6 gap-y-12" style="--grid-column-count:5;" aria-label="Logo grid"><!--[--><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/c0229dd282/aktion-deutschland-hilft.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/c0229dd282/aktion-deutschland-hilft.png/m/264x0" alt="Kundenlogo Aktion Deutschland Hilft" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/7425d86d7e/aldi-sued.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/7425d86d7e/aldi-sued.png/m/264x0" alt="Kundenlogo ALDI SÃD" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/8eafdec45e/bosch.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/8eafdec45e/bosch.png/m/264x0" alt="Kundenlogo Bosch" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png/m/264x0" alt="Kundenlogo Betzold" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png/m/264x0" alt="Kundenlogo computeruniverse" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/683883aa33/consorsbank.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/683883aa33/consorsbank.png/m/264x0" alt="Kundenlogo Consorsbank" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/c2d148277d/eventim.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/c2d148277d/eventim.png/m/264x0" alt="Kundenlogo CTS Eventim" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/
420haufe.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png/m/264x0" alt="Kundenlogo Haufe" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png/m/264x0" alt="Kundenlogo Pferdesporthaus Loesdau" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><li class="flex items-center justify-center animate-loop-horizontally max-w-32"><span class="flex items-center justify-center"><!--[--><picture><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/255x128/5e6e9e4a49/vodafone.png/m/264x0"><!--]--><img class="!w-auto w-full" src="https://a.storyblok.com/f/328018/255x128/5e6e9e4a49/vodafone.png/m/264x0" alt="Kundenlogo Vodafone" width="132" height="66" loading="lazy" aria-hidden="false"></picture><!--]--></span></li><!--]--></ul></div></div></div></section><!----><!----><!----><!--]--></div><div id="section-2"><!--[--><!----><section class="bg-primary-bg-color"><div class="container py-16 md:py-24 flex flex-col gap-12 mx-auto"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Das Problem</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-2 text-left mr-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>Warum viele CRO-Programme nach einem Jahr stehen bleiben</strong></h2></div><!--]--></h2><div class="text-left mr-auto w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p>Am Anfang gibt es schnelle Gewinner. Danach sinkt die Trefferquote, und der Controller fragt, was die Tests wirklich gebracht haben. Drei Gründe sehen wir immer wieder. Genau diese drei lösen wir anders.</p></div></div><!----></div><div class="gap-6 md:gap-4 lg:grid-cols-3 grid w-full items-strech auto-cols-fr grid-cols-1"><!--[--><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/7aa2422bd7/gluehbirne-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/7aa2422bd7/gluehbirne-heller-bg.svg" alt="Leuchtende Glühbirne" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><p class="text-body-sm-bold bg-brand-bg-color text-brand-inverted px-2 py-1 rounded-full w-fit">GRUND 01</p><h2 class="text-headline-5">Tests ohne Kundenverständnis</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Wer Best Practices testet, findet Zufallstreffer. Wer vorher versteht, warum Kunden zögern, testet gezielt. Das zeigt sich in der Trefferquote: Bei freenet waren zwei Drittel aller Tests erfolgreich.</p></div></div><!----></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/d47b48585b/performance-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/d47b48585b/performance-heller-bg.svg" alt="Halbkreis mit Tachonadel" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><p class="text-body-sm-bold bg-brand-bg-color text-brand-inverted px-2 py-1 rounded-full w-fit">GRUND 02</p><h2 class="text-headline-5">Hochgerechnete Erfolge</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Ein Uplift, der auf zwölf Monate hochgerechnet wird, hält der Prüfung selten stand. Wir weisen Ergebnisse mit Konfidenzintervall, Laufzeit und Abschreibung aus. Dann glaubt auch die Finanzabteilung die Zahl.</p></div></div><!----></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/15bd5cbc
420ae/puzzleteil-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/15bd5cbcae/puzzleteil-heller-bg.svg" alt="Puzzleteile" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><p class="text-body-sm-bold bg-brand-bg-color text-brand-inverted px-2 py-1 rounded-full w-fit">GRUND 03</p><h2 class="text-headline-5">Das Wissen bleibt bei der Agentur</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Endet der Vertrag, endet der Fortschritt. Wir bauen dein Team so auf, dass es selbst weitertestet. Orion hat nach zwölf Monaten weitgehend eigenständig optimiert.</p></div></div><!----></div></div></div><!--]--></div><!----></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-3"><!--[--><!----><section class="bg-primary-bg-color"><div class="container py-16 md:py-24 flex flex-col gap-12 mx-auto"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Unser Ansatz</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-2 text-left mr-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>Verstehen und machen: Beratung und Umsetzung aus einer Hand</strong></h2></div><!--]--></h2><div class="text-left mr-auto w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p>Reine Beratung endet mit einer Empfehlung, die niemand umsetzt. Reine Umsetzung baut, was bestellt wurde. Wir stellen die Diagnose, entwickeln den Test und bleiben, bis er wirkt. Drei eigene Modelle machen das wiederholbar.</p></div></div><!----></div><div class="gap-12 md:gap-16 lg:grid-cols-3 grid w-full items-strech auto-cols-fr grid-cols-1"><!--[--><div class="flex flex-col h-full items-start text-left bg-primary-bg-color text-primary-text-color border-secondary-border"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg" alt="Drei Personen mit Sternen" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-primary-text-color text-headline-5">Behavior Pattern Model</h2><div class="text-primary-text-color"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Ãbersetzt belegte Verhaltensmuster wie Verlustaversion oder Social Proof in testbare Hypothesen. So wird aus einer Designmeinung ein Experiment.</p></div></div><div><!--[--><a href="/behavior-patterns/behavior-patterns" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->Behavior Patterns<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 421<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 422</svg> 423</span><!--]--></a>
423<!--]--></div></div></div></div><div class="flex flex-col h-full items-start text-left bg-primary-bg-color text-primary-text-color border-secondary-border"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/539ed74326/kundenerlebnis-erfassen-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/539ed74326/kundenerlebnis-erfassen-heller-bg.svg" alt="Person mit Kreisen" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-primary-text-color text-headline-5">7-Ebenen-Modell</h2><div class="text-primary-text-color"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Findet systematisch, auf welcher Ebene Kunden abspringen: von der Relevanz über Vertrauen bis zur Usability. Das Modell ist als Kurs Teil der CXL-Minidegree.</p></div></div><div><!--[--><a href="https://www.konversionskraft.de/customer-experience/7-ebenen-modell-customer-experience" rel="noopener noreferrer" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->7-Ebenen-Modell<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 424<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 425</svg> 426</span><!--]--></a><!--]--></div></div></div></div><div class="flex flex-col h-full items-start text-left bg-primary-bg-color text-primary-text-color border-secondary-border"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg" alt="Berg mit Flagge" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-primary-text-color text-headline-5">G.R.O.W.-Modell</h2><div class="text-primary-text-color"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Misst, wie reif deine Organisation fürs Experimentieren ist, und zeigt den nächsten Schritt. Eine bekannte deutsche Modemarke ist mit uns zwei Reifegrade aufgestiegen.</p></div></div><div><!--[--><a href="https://www.konversionskraft.de/ressourcen/studien/download-grow-report" rel="noopener noreferrer" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->G.R.O.W.-Report<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 427<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 428</svg> 429</span><!--]--></a>
429<!--]--></div></div></div></div><!--]--></div><!----></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-4"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color"><div class="container py-16 md:py-24 flex flex-col gap-12 overflow-visible"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Kundenstimme</p></div><!----><!----><!----></div><div><span></span></div><!----></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-5"><!--[--><!----><section class="bg-primary-bg-color"><div class="container py-16 md:py-24 flex flex-col gap-12 mx-auto"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Leistungen</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance text-headline-2 text-left mr-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>Was wir als CRO-Agentur für dich tun</strong></h2></div><!--]--></h2><!----><!----></div><div class="gap-6 md:gap-4 lg:grid-cols-3 grid w-full items-strech auto-cols-fr grid-cols-1"><!--[--><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/539ed74326/kundenerlebnis-erfassen-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/539ed74326/kundenerlebnis-erfassen-heller-bg.svg" alt="Person mit Kreisen" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">Research und Analyse</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Webanalyse, Nutzerinterviews, Usability-Tests und Jobs to be done. Wir verbinden Zahlen und Gründe, bevor irgendetwas getestet wird.</p></div></div><!----></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/7aa2422bd7/gluehbirne-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/7aa2422bd7/gluehbirne-heller-bg.svg" alt="Leuchtende Glühbirne" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">Hypothesen und Priorisierung</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Jede Hypothese ist mit einem Businessziel verknüpft. Die Roadmap sortiert nach erwartetem Wertbeitrag, nicht nach Bauchgefühl.</p></div></div><!----></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg" alt="Ansteigende Balken mit Pfeil" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">A/B-Testing</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Konzept, Design, Entwicklung, QA und Auswertung. Clientseitig oder serverseitig, mit sauberer Statistik und dokumentierten Learnings.</p></div></div><!----></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg" alt="Drei Personen mit Sternen" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">Personalisierung</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Segmente aus echten Kundentypen statt aus Demografie. Bei computeruniverse brachte Echtzeit-Personalisierung +18,2 % Umsatz.</p></div></div><div><!--[--><a href="/loesungen/personalisierung-ueberblick" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->Personalisierung<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 430<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 431</svg> 432</span><!--]--></a>
432<!--]--></div></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/edea3c407c/herz-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/edea3c407c/herz-heller-bg.svg" alt="Herz" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">Relaunch-Absicherung</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Ein Relaunch ohne Tests ist eine Wette auf den Umsatz. Wir sichern die kritischen Schritte ab, bevor sie live gehen.</p></div></div><div><!--[--><a href="https://www.konversionskraft.de/loesungen/redesign-absicherung" rel="noopener noreferrer" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->Redesign-Absicherung<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 433<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 434</svg> 435</span><!--]--></a><!--]--></div></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><div class="justify-start flex"><picture class="block !w-28 !h-28 flex items-center justify-center"><!--[--><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg" alt="Berg mit Flagge" height="320" loading="lazy" aria-hidden="false"></picture></div><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">Enabling und Weiterbildung</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Wir bauen Team, Prozess und Tooling auf und schulen deine Leute im Lehrgang zum zertifizierten Conversion Manager.</p></div></div><div><!--[--><a href="/weiterbildung/inhouse-lehrgang-zertifizierter-conversion-manager" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->Conversion Manager Lehrgang<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 436<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 437</svg> 438</span><!--]--></a><!--]--></div></div></div></div><!--]--></div><!----></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-6"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="px-5 py-16 md:py-24 md:px-16 max-w-8xl mx-auto" is-section-overlay="false"><div><div class="bg-brand-bg-color flex-col content flex p-8 flex-wrap md:flex-nowrap lg:p-12 w-full"><div class="flex flex-col w-full gap-3 md:gap-4 max-w-3xl"><div class="bg-white h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto text-brand-inverted w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Zusammenarbeit</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-1 text-left mr-auto text-brand-inverted"><!--[--><div class="max-w-full break-words hyphens-auto"><h2>Vier Modelle, ein Ziel: Dein Team kann es am Ende selbst</h2></div><!--]--></h2><div class="text-left mr-auto text-brand-inverted w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p>Ob eigenes CRO-Team im Aufbau oder komplette Auslagerung: Wir passen das Modell an deine Organisation an. Abgerechnet wird als monatlicher Festpreis.</p></div></div><!----></div><div class="text-brand-inverted flex flex-col gap-3 flex-wrap mt-8 lg:mt-12"><!--[--><div class="flex items-center gap-4" theme="brand"><div class="text-body-base flex gap-2"><span title="check" aria-label="check" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor" theme="brand"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></span>
438<p theme="brand" class="text-body-base"><!----> Enabling und Inhousing: Wir bauen Team, Prozess und Tooling mit dir auf und begleiten, bis deine Leute eigenständig testen.</p></div></div><div class="flex items-center gap-4" theme="brand"><div class="text-body-base flex gap-2"><span title="check" aria-label="check" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor" theme="brand"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></span><p theme="brand" class="text-body-base"><!----> Full Service Experimentation: Research, Hypothesen, Design, Entwicklung, QA, Auswertung und monatliches Reporting, wenn eigene Kapazität fehlt.</p></div></div><div class="flex items-center gap-4" theme="brand"><div class="text-body-base flex gap-2"><span title="check" aria-label="check" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor" theme="brand"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></span><p theme="brand" class="text-body-base"><!----> Embedded Experts: Erfahrene CRO- und UX-Leute arbeiten direkt in deinem Team, wenn einzelne Rollen fehlen.</p></div></div><div class="flex items-center gap-4" theme="brand"><div class="text-body-base flex gap-2"><span title="check" aria-label="check" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor" theme="brand"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></span><p theme="brand" class="text-body-base"><!----> Rapid Growth Engine für D2C: dreimal so viele Tests wie üblich, 10 bis 14 Tage Laufzeit pro Test, bis zu 50 % schneller valide Ergebnisse.</p></div></div><div class="flex items-center gap-4" theme="brand"><div class="text-body-base flex gap-2"><span title="check" aria-label="check" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor" theme="brand"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></span><p theme="brand" class="text-body-base"><!----> Konzern-erprobt: Wir arbeiten mit IT, Datenschutz, Einkauf und mehreren Marken. Server-Side-Testing und Consent-konformes Tracking sind Alltag.</p></div></div><!--]--></div><!----></div></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-7"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color" is-section-overlay="false"><div class="container py-16 md:py-24 grid items-start grid-cols-1 gap-y-8 md:grid-cols-2 md:gap-x-12 lg:gap-x-24"><div class="flex flex-col gap-16 md:sticky md:top-32"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>So läuft ein Projekt</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-2 text-left mr-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>Fünf Schritte von der Analyse bis zum Roll-out</strong></h2></div><!--]--></h2><div class="text-left mr-auto w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p>Erste Tests laufen in der Regel nach vier bis sechs Wochen.</p></div></div><!----></div><div class="flex flex-col w-full sm:w-fit hidden md:flex"><div class="inline-flex items-center gap-4 flex-col sm:flex-row" role="group" aria-label="Action Buttons"><!--[--><a href="/conversion-optimierung" aria-label="Was ist Conversion-Optimierung? Zum Ratgeber" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50 w-full sm:w-fit"><!--[--><!----><!--[--><span class="overflow-hidden text-ellipsis">Was ist Conversion-Optimierung? Zum Ratgeber</span><!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 439<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 440</svg> 441</span><!--]--></a>
441<!--]--></div><div class="self-start text-left text-secondary-text-color caption mt-1.5 text-xs w-fit break-all font-thesans" aria-live="polite"><div class="max-w-full break-words hyphens-auto"><p></p></div></div></div></div><div class="relative"><div class="bg-primary-text-color absolute left-10 top-0 md:top-10 right-auto bottom-10 w-0.5 bg-opacity-15 md:left-12"><div class="bg-primary-text-color opacity-0 h-0 transition-opacity" style="height:0%;"></div></div><!--[--><div><div class="flex flex-col justify-center text-primary-text-color" role="region" aria-labelledby="process-step-heading-c0000000-0000-4000-8000-000000000072"><div class="grid grid-cols-[max-content_1fr] gap-x-6 lg:gap-x-10"><div class="relative flex flex-col items-center justify-start py-10"><div class="bg-primary-bg-color relative pt-10 pb-4 -mt-12 md:-mt-4 md:pt-4" role="presentation"><div class="relative z-10 size-20 md:size-24"><!----><!----></div></div></div><div class="py-10 lg:ml-16"><span class="text-sm font-semibold mb-1.5 block" aria-label="Kicker">01</span><h4 id="process-step-heading-c0000000-0000-4000-8000-000000000072" class="mb-3 text-md font-bold leading-[1.4] md:mb-4 md:text-lg">Analyse</h4><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto text-primary-text-color"><p>Quantitative und qualitative Methoden zeigen, wo und warum Kunden abspringen.</p></div></div></div></div></div><div><div class="flex flex-col justify-center text-primary-text-color" role="region" aria-labelledby="process-step-heading-c0000000-0000-4000-8000-000000000073"><div class="grid grid-cols-[max-content_1fr] gap-x-6 lg:gap-x-10"><div class="relative flex flex-col items-center justify-start py-10"><div class="bg-primary-bg-color relative pt-10 pb-4 -mt-12 md:-mt-4 md:pt-4" role="presentation"><div class="relative z-10 size-20 md:size-24"><!----><!----></div></div></div><div class="py-10 lg:ml-16"><span class="text-sm font-semibold mb-1.5 block" aria-label="Kicker">02</span><h4 id="process-step-heading-c0000000-0000-4000-8000-000000000073" class="mb-3 text-md font-bold leading-[1.4] md:mb-4 md:text-lg">Planung</h4><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto text-primary-text-color"><p>Hypothesen werden mit Businesszielen verknüpft, priorisiert und nach Laufzeit und Traffic geplant.</p></div></div></div></div></div><div><div class="flex flex-col justify-center text-primary-text-color" role="region" aria-labelledby="process-step-heading-c0000000-0000-4000-8000-000000000074"><div class="grid grid-cols-[max-content_1fr] gap-x-6 lg:gap-x-10"><div class="relative flex flex-col items-center justify-start py-10"><div class="bg-primary-bg-color relative pt-10 pb-4 -mt-12 md:-mt-4 md:pt-4" role="presentation"><div class="relative z-10 size-20 md:size-24"><!----><!----></div></div></div><div class="py-10 lg:ml-16"><span class="text-sm font-semibold mb-1.5 block" aria-label="Kicker">03</span><h4 id="process-step-heading-c0000000-0000-4000-8000-000000000074" class="mb-3 text-md font-bold leading-[1.4] md:mb-4 md:text-lg">Konzeption und Design</h4><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto text-primary-text-color"><p>Wireframes gehen durch unser Testing Board, dann entsteht das Design in deinem Corporate Design.</p></div></div></div></div></div><div><div class="flex flex-col justify-center text-primary-text-color" role="region" aria-labelledby="process-step-heading-c0000000-0000-4000-8000-000000000075"><div class="grid grid-cols-[max-content_1fr] gap-x-6 lg:gap-x-10"><div class="relative flex flex-col items-center justify-start py-10"><div class="bg-primary-bg-color relative pt-10 pb-4 -mt-12 md:-mt-4 md:pt-4" role="presentation"><div class="relative z-10 size-20 md:size-24"><!----><!----></div></div></div><div class="py-10 lg:ml-16"><span class="text-sm font-semibold mb-1.5 block" aria-label="Kicker">04</span><h4 id="process-step-heading-c0000000-0000-4000-8000-000000000075" class="mb-3 text-md font-bold leading-[1.4] md:mb-4 md:text-lg">Umsetzung</h4><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto text-primary-text-color"><p>
441Entwicklung, Code Review und QA im Testing-Tool deiner Wahl.</p></div></div></div></div></div><div><div class="flex flex-col justify-center text-primary-text-color" role="region" aria-labelledby="process-step-heading-c0000000-0000-4000-8000-000000000076"><div class="grid grid-cols-[max-content_1fr] gap-x-6 lg:gap-x-10"><div class="relative flex flex-col items-center justify-start py-10"><div class="bg-primary-bg-color relative pt-10 pb-4 -mt-12 md:-mt-4 md:pt-4" role="presentation"><div class="relative z-10 size-20 md:size-24"><!----><!----></div></div></div><div class="py-10 lg:ml-16"><span class="text-sm font-semibold mb-1.5 block" aria-label="Kicker">05</span><h4 id="process-step-heading-c0000000-0000-4000-8000-000000000076" class="mb-3 text-md font-bold leading-[1.4] md:mb-4 md:text-lg">Auswertung und Roll-out</h4><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto text-primary-text-color"><p>Wir prüfen Validität und Signifikanz, dokumentieren Learnings und rollen Gewinner aus. Jeder Test liefert Erkenntnisse, auch ein verlorener.</p></div></div></div></div></div><!--]--></div><div class="flex flex-col w-full sm:w-fit md:hidden"><div class="inline-flex items-center gap-4 flex-col sm:flex-row" role="group" aria-label="Action Buttons"><!--[--><a href="/conversion-optimierung" aria-label="Was ist Conversion-Optimierung? Zum Ratgeber" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50 w-full sm:w-fit"><!--[--><!----><!--[--><span class="overflow-hidden text-ellipsis">Was ist Conversion-Optimierung? Zum Ratgeber</span><!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 442<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 443</svg> 444</span><!--]--></a><!--]--></div><div class="self-start text-left text-secondary-text-color caption mt-1.5 text-xs w-fit break-all font-thesans" aria-live="polite"><div class="max-w-full break-words hyphens-auto"><p></p></div></div></div></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-8"><!--[--><!----><!----><!----><!----><section class="bg-secondary-bg-color"><div class="container py-16 md:py-24 grid items-start gap-12 md:grid-cols-2 md:gap-24"><div class="flex flex-col justify-center w-full h-full gap-12 overflow-x-auto"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Ergebnisse · Kundenbeispiel Fashion D2C</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-2 text-left mr-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>22,8 Mio. ⬠Wertbeitrag pro Jahr durch A/B-Testing</strong></h2></div><!--]--></h2><div class="text-left mr-auto w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p>Der Markt für das Kerngeschäft einer mittelständischen Fashion-D2C-Marke war gesättigt. Unsere Expertinnen und Experten haben das interne Team verstärkt und Experimentation auf Business-Ebene etabliert. Heute werden alle wichtigen Entscheidungen durch Tests abgesichert.</p></div></div><!----></div><!----><div class="flex flex-col w-full gap-8"><!--[--><div class="flex flex-col h-full items-start text-left bg-secondary-bg-color text-secondary-text-color border-primary-border"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-primary-text-color text-headline-5">+20,69 % Umsatzwachstum</h2><!----><!----></div></div></div><div class="flex flex-col h-full items-start text-left bg-secondary-bg-color text-secondary-text-color border-primary-border"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-primary-text-color text-headline-5">22,8 Mio. ⬠Wertbeitrag pro Jahr</h2><!----><!----></div></div></div><div class="flex flex-col h-full items-start text-left bg-secondary-bg-color text-secondary-text-color border-primary-border"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-primary-text-color text-headline-5">Höchster Reifegrad im G.R.O.W.-Modell</h2><!----><!----></div></div></div><!--]--></div><div class="flex flex-col w-full sm:w-fit w-full md:w-fit" caption-position="left"><div class="inline-flex items-center gap-4 flex-col sm:flex-row" role="group" aria-label="Action Buttons"><!--[--><a href="#section-17" rel="noopener noreferrer" aria-label="Conversion-Potenzial analysieren lassen" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-brand-bg-color border-2 border-brand-bg-color hover:border-brand-bg-color/5 hover:bg-brand-bg-color/70 text-white w-full sm:w-fit"><!--[--><!----><!--[--><span class="overflow-hidden text-ellipsis">Conversion-Potenzial analysieren lassen</span><!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 445<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 446</svg> 447</span><!--]--></a>
447<!--]--></div><div class="self-center text-center text-primary-text-color caption mt-1.5 text-xs w-fit break-all font-thesans" aria-live="polite"><div class="max-w-full break-words hyphens-auto"><p></p></div></div></div></div><div class="md:sticky top-24 order-first"><picture class="object-cover w-full"><!--[--><source media="(min-width: 768px)" srcset="https://a.storyblok.com/f/328018/1464x1301/9edb7b5e30/case-study-umsatzwachstum-ab-testing.svg"><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/1464x1301/9edb7b5e30/case-study-umsatzwachstum-ab-testing.svg"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/1464x1301/9edb7b5e30/case-study-umsatzwachstum-ab-testing.svg" alt="Balkendiagramm: monatlicher Umsatz ohne Testing und Umsatzplus durch Testing" height="710" loading="lazy" aria-hidden="false"></picture><!----></div></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-9"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color"><div class="container py-16 md:py-24 flex flex-col gap-16 md:gap-24"><div class="xl:max-w-3xl mx-auto flex flex-col gap-8"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Weitere Ergebnisse</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance text-headline-2 text-left mr-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>Was Conversion-Optimierung mit uns bewirkt</strong></h2></div><!--]--></h2><!----><!----></div><div class="flex flex-col w-full overflow-hidden blog-content font-thesans"><!--[--><!--[--><!----><!----><div class="my-8 xl:my-12"><!----><div class="border-secondary-border overflow-x-scroll box-border w-full overflow-hidden border border-collapse rounded-md table-fixed" role="region" aria-label="Richtext Table"><table class="min-w-[768px] w-full table-fixed"><thead><tr class="bg-secondary-bg-color"><!--[--><th class="p-3 text-left border-secondary-border" scope="col"><p>Kunde</p></th><th class="p-3 text-left border-secondary-border" scope="col"><p>Ergebnis</p></th><th class="p-3 text-left border-secondary-border" scope="col"><p>Was es zeigt</p></th><!--]--></tr></thead><tbody><!--[--><tr><!--[--><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>Bekannte deutsche Modemarke</p></div></td><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>+44,88 Mio. ⬠Nettoumsatz in 3 Jahren, 50 bis 60 Experimente pro Jahr</p></div></td><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>Umsatz und Organisation wachsen zusammen: zwei Reifegrade im G.R.O.W.-Modell</p></div></td><!--]--></tr><tr><!--[--><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>Familienunternehmen Sport und Freizeit</p></div></td><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>1.493 % ROI in 2 Jahren, viermal so viele Tests, +10,7 Mio. ⬠Wertbeitrag</p></div></td><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>Das Programm rechnet sich</p></div></td><!--]--></tr><tr><!--[--><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>freenet</p></div></td><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>30 % kumulierter Uplift, zwei Drittel aller Tests erfolgreich</p></div></td><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>Hohe Trefferquote durch Kundenverständnis</p></div></td><!--]--></tr><tr><!--[--><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>Orion</p></div></td><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>14,7 % Uplift, Inhouse-Team nach 12 Monaten weitgehend eigenständig</p></div></td><td class="p-3 align-top border-b border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>Enabling funktioniert</p></div></td><!--]--></tr><tr><!--[--><td class="p-3 align-top border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>computeruniverse</p></div></td><td class="p-3 align-top border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>+18,2 % Umsatz durch Echtzeit-Personalisierung</p></div></td><td class="p-3 align-top border-secondary-border"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:mb-0"><p>Personalisierung, die sich rechnet</p></div></td><!--]--></tr><!--]--></tbody></table></div>
447<div class="border-primary-border pl-2 mt-2 border-l-2" role="note" aria-label="Table Caption"><p class="text-primary-text-color text-sm">Ergebnisse ausgewählter Kunden. Werte konservativ auf Basis unseres statistischen ROI-Modells, mit Konfidenzintervall und Abschreibung.</p></div></div><!--]--><!--]--></div><!----></div></div></section><!----><!----><!--]--></div><div id="section-10"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color"><div class="container py-16 md:py-24 flex flex-col gap-12 overflow-visible"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Kundenstimme</p></div><!----><!----><!----></div><div><span></span></div><!----></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-11"><!--[--><!----><section class="bg-primary-bg-color"><div class="container py-16 md:py-24 flex flex-col gap-12 mx-auto"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Branchen</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-2 text-left mr-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>Conversion-Optimierung für deine Branche</strong></h2></div><!--]--></h2><div class="text-left mr-auto w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p>Eine Reise kauft man anders als ein Kabel, ein Kredit anders als ein Kleid. Jede Branche hat eigene Gründe, warum Kunden zögern.</p></div></div><!----></div><div class="gap-6 md:gap-4 lg:grid-cols-3 grid w-full items-strech auto-cols-fr grid-cols-1"><!--[--><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">Travel und Tourismus</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Buchungsstrecken, Konfiguratoren und Vertrauen vor dem Geld.</p></div></div><div><!--[--><a href="/branchen/conversion-optimierung-travel" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->Travel<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 448<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 449</svg> 450</span><!--]--></a><!--]--></div></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">E-Commerce</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Produktseiten, Warenkorb und Checkout für Händler mit groÃem Sortiment.</p></div></div><div><!--[--><a href="/branchen/e-commerce" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->E-Commerce<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 451<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 452</svg> 453</span><!--]--></a>
453<!--]--></div></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">D2C</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Skalieren ohne steigende Werbekosten, mit der Rapid Growth Engine.</p></div></div><div><!--[--><a href="/branchen/d2c" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->D2C<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 454<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 455</svg> 456</span><!--]--></a><!--]--></div></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">B2B</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Lange Kaufprozesse, mehrere Entscheider und Leads statt Warenkörbe.</p></div></div><div><!--[--><a href="/branchen/b2b" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->B2B<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 457<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 458</svg> 459</span><!--]--></a><!--]--></div></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">Telekommunikation</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Tarifwahl, Vertragsabschluss und Consent in regulierten Strecken.</p></div></div><div><!--[--><a href="/branchen/telekommunikation" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->Telekommunikation<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 460<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 461</svg> 462</span><!--]--></a>
462<!--]--></div></div></div></div><div class="flex flex-col h-full p-6 md:p-8 rounded-sm bg-secondary-bg-color items-start text-left"><div class="flex gap-6 h-full flex-col sm:flex-row"><!----><!----><div class="flex flex-col gap-6"><!----><h2 class="text-headline-5">Banking und Finance</h2><div class=""><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-base prose-a:text-inherit prose-a:font-normal"><p>Vertrauen, Formulare und Antragsstrecken für Banken und Versicherer.</p></div></div><div><!--[--><a href="/branchen/banking-finance" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-transparent text-brand-text-color border-2 border-brand-bg-color hover:border-brand-bg-color/50"><!--[--><!----><!--[-->Banking und Finance<!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 463<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 464</svg> 465</span><!--]--></a><!--]--></div></div></div></div><!--]--></div><!----></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-12"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color" is-section-overlay="false"><div class="lg:flex-row gap-x-24 container flex flex-col py-16 md:py-24"><div class="lg:w-1/2 head flex flex-col"><!----><div class="flex flex-col w-full gap-3 md:gap-4 mb-6 lg:mb-8"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>FAQ</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance text-headline-2 text-left mr-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>Häufige Fragen an eine CRO-Agentur</strong></h2></div><!--]--></h2><!----><!----></div><!----><div class="lg:block hidden mt-16 lg:mt-24"><!----></div></div><div class="lg:w-1/2 mt-16 lg:mt-24"><!--[--><div data-state="closed" class="border px-5 lg:px-6 mb-5 last:mb-0 bg-primary-bg-color border-secondary-border text-primary-text-color" aria-live="polite"><button type="button" aria-controls="radix-0" aria-expanded="false" class="flex flex-1 items-center gap-4 w-full justify-between py-5 lg:py-[22.5px] font-bold lg:text-md transition-all text-left"><span class="flex w-full">Was macht eine Agentur für Conversion-Optimierung?</span><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current transition origin-center data-[state=open]:-rotate-90 data-[state=closed]:rotate-90 size-8 min-w-8" data-state="closed"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 466<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 467</svg> 468</span></button><div id="radix-0" data-state="closed" role="region" aria-labelledby="radix-0" class="overflow-hidden text-base"><div class="grid-rows-[0fr] transition-all grid duration-300"><div class="opacity-0 inner overflow-hidden transition-all duration-300"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto pb-5 lg:pb-6"><p>Sie findet heraus, warum Besucher nicht kaufen, und prüft Lösungen mit A/B-Tests, bevor sie live gehen. Bei uns gehören Research, Konzept, Design, Entwicklung und Auswertung zusammen. Am Ende steht Umsatz, der messbar aus den Tests kommt.</p></div></div></div></div></div><div data-state="closed" class="border px-5 lg:px-6 mb-5 last:mb-0 bg-primary-bg-color border-secondary-border text-primary-text-color" aria-live="polite"><button type="button" aria-controls="radix-1" aria-expanded="false" class="flex flex-1 items-center gap-4 w-full justify-between py-5 lg:py-[22.5px] font-bold lg:text-md transition-all text-left"><span class="flex w-full">Was kostet Conversion-Optimierung mit einer Agentur?</span><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current transition origin-center data-[state=open]:-rotate-90 data-[state=closed]:rotate-90 size-8 min-w-8" data-state="closed"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 469<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 470</svg> 471</span></button><div id="radix-1" data-state="closed" role="region" aria-labelledby="radix-1" class="overflow-hidden text-base"><div class="grid-rows-[0fr] transition-all grid duration-300"><div class="opacity-0 inner overflow-hidden transition-all duration-300"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto pb-5 lg:pb-6"><p>Wir arbeiten mit einem monatlichen Festpreis. Retainer beginnen bei 5.000 ⬠pro Monat und sind nach oben offen. Die genaue Höhe legen wir nach der Discovery fest, wenn klar ist, wie viele Tests dein Traffic trägt und welche Leistungen du brauchst. Unser Business-Case-Rechner zeigt vorab, ab welchem Uplift sich ein Programm trägt.</p></div></div></div></div></div><div data-state="closed" class="border px-5 lg:px-6 mb-5 last:mb-0 bg-primary-bg-color border-secondary-border text-primary-text-color" aria-live="polite"><button type="button" aria-controls="radix-2" aria-expanded="false" class="flex flex-1 items-center gap-4 w-full justify-between py-5 lg:py-[22.5px] font-bold lg:text-md transition-all text-left"><span class="flex w-full">Sollen wir das nicht besser selbst aufbauen?</span><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current transition origin-center data-[state=open]:-rotate-90 data-[state=closed]:rotate-90 size-8 min-w-8" data-state="closed"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 472<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 473</svg> 474</span></button><div id="radix-2" data-state="closed" role="region" aria-labelledby="radix-2" class="overflow-hidden text-base"><div class="grid-rows-[0fr] transition-all grid duration-300"><div class="opacity-0 inner overflow-hidden transition-all duration-300"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto pb-5 lg:pb-6"><p>Oft ja, und dabei helfen wir. Viele Kunden starten mit uns im Full Service und übernehmen Schritt für Schritt selbst. Was ein internes Team selten mitbringt, ist die konsumpsych
474ologische Diagnose und die statistische Absicherung. Beides geben wir weiter, bis deine Leute es selbst können. Orion und die Consorsbank haben auf diesem Weg eigene Conversion-Teams aufgebaut.</p></div></div></div></div></div><div data-state="closed" class="border px-5 lg:px-6 mb-5 last:mb-0 bg-primary-bg-color border-secondary-border text-primary-text-color" aria-live="polite"><button type="button" aria-controls="radix-3" aria-expanded="false" class="flex flex-1 items-center gap-4 w-full justify-between py-5 lg:py-[22.5px] font-bold lg:text-md transition-all text-left"><span class="flex w-full">Woran erkennt man eine gute CRO-Agentur?</span><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current transition origin-center data-[state=open]:-rotate-90 data-[state=closed]:rotate-90 size-8 min-w-8" data-state="closed"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 475<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 476</svg> 477</span></button><div id="radix-3" data-state="closed" role="region" aria-labelledby="radix-3" class="overflow-hidden text-base"><div class="grid-rows-[0fr] transition-all grid duration-300"><div class="opacity-0 inner overflow-hidden transition-all duration-300"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto pb-5 lg:pb-6"><p>An drei Dingen. Sie begründet jede Hypothese mit Kundenverhalten statt mit Best Practices. Sie weist Ergebnisse mit Konfidenzintervall aus statt mit hochgerechneten Jahresumsätzen. Und sie macht dich unabhängiger statt abhängiger.</p></div></div></div></div></div><div data-state="closed" class="border px-5 lg:px-6 mb-5 last:mb-0 bg-primary-bg-color border-secondary-border text-primary-text-color" aria-live="polite"><button type="button" aria-controls="radix-4" aria-expanded="false" class="flex flex-1 items-center gap-4 w-full justify-between py-5 lg:py-[22.5px] font-bold lg:text-md transition-all text-left"><span class="flex w-full">Wie schnell sehen wir Ergebnisse?</span><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current transition origin-center data-[state=open]:-rotate-90 data-[state=closed]:rotate-90 size-8 min-w-8" data-state="closed"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 478<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 479</svg> 480</span></button><div id="radix-4" data-state="closed" role="region" aria-labelledby="radix-4" class="overflow-hidden text-base"><div class="grid-rows-[0fr] transition-all grid duration-300"><div class="opacity-0 inner overflow-hidden transition-all duration-300"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto pb-5 lg:pb-6"><p>Erste Tests laufen in der Regel nach vier bis sechs Wochen, belastbare Muster nach drei Monaten. Ein Enabling-Programm ist auf sechs bis zwölf Monate angelegt, bis dein Team eigenständig arbeitet.</p></div></div></div></div></div><div data-state="closed" class="border px-5 lg:px-6 mb-5 last:mb-0 bg-primary-bg-color border-secondary-border text-primary-text-color" aria-live="polite"><button type="button" aria-controls="radix-5" aria-expanded="false" class="flex flex-1 items-center gap-4 w-full justify-between py-5 lg:py-[22.5px] font-bold lg:text-md transition-all text-left"><span class="flex w-full">Funktioniert das auch mit wenig Traffic?</span><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current transition origin-center data-[state=open]:-rotate-90 data-[state=closed]:rotate-90 size-8 min-w-8" data-state="closed"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 481<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 482</svg> 483</span></button><div id="radix-5" data-state="closed" role="region" aria-labelledby="radix-5" class="overflow-hidden text-base"><div class="grid-rows-[0fr] transition-all grid duration-300"><div class="opacity-0 inner overflow-hidden transition-all duration-300"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto pb-5 lg:pb-6"><p>Ja, mit angepasster Methode. Wir testen dort, wo die Stichprobe groà genug ist, messen Zwischenschritte und ergänzen mit User Research. Unser Testlaufzeitrechner zeigt vorab, welche Effekte überhaupt nachweisbar sind.</p></div></div></div></div></div><div data-state="closed" class="border px-5 lg:px-6 mb-5 last:mb-0 bg-primary-bg-color border-secondary-border text-primary-text-color" aria-live="polite"><button type="button" aria-controls="radix-6" aria-expanded="false" class="flex flex-1 items-center gap-4 w-full justify-between py-5 lg:py-[22.5px] font-bold lg:text-md transition-all text-left"><span class="flex w-full">Arbeitet ihr mit unserem Testing-Tool?</span><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current transition origin-center data-[state=open]:-rotate-90 data-[state=closed]:rotate-90 size-8 min-w-8" data-state="closed"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 484<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 485</svg> 486</span></button><div id="radix-6" data-state="closed" role="region" aria-labelledby="radix-6" class="overflow-hidden text-base"><div class="grid-rows-[0fr] transition-all grid duration-300"><div class="opacity-0 inner overflow-hidden transition-all duration-300"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto pb-5 lg:pb-6"><p>Ja. Wir sind unabhängig von Tool-Anbietern und arbeiten mit den gängigen Plattformen, clientseitig und serverseitig.</p></div></div></div></div></div><div data-state="closed" class="border px-5 lg:px-6 mb-5 last:mb-0 bg-primary-bg-color border-secondary-border text-primary-text-color" aria-live="polite"><button type="button" aria-controls="radix-7" aria-expanded="false" class="flex flex-1 items-center gap-4 w-full justify-between py-5 lg:py-[22.5px] font-bold lg:text-md transition-all text-left"><span class="flex w-full">Arbeitet ihr mit unserer IT und unserem Datenschutz zusammen?</span><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current transition origin-center data-[state=open]:-rotate-90 data-[state=closed]:rotate-90 size-8 min-w-8" data-state="closed"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 487<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 488</svg> 489</span></button><div id="radix-7" data-state="closed" role="region" aria-labelledby="radix-7" class="overflow-hidden text-base"><div class="grid-rows-[0fr] transition-all grid duration-300"><div class="opacity-0 inner overflow-hidden transition-all duration-300"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto pb-5 lg:pb-6"><p>Ja. Server-Side-Testing, Consent-Management und mehrere Marken und Märkte in einem Setup gehören zu unseren Standardprojekten mit Konzernen aus Telekommunikation, Banking und Handel.</p></div></div></div></div></div><!--]--></div><div class="lg:hidden CTA block mt-16 lg:mt-24"><!----></div></div></section><!----><!----><!----><!----><!----><!--]--></div><div id="section-13"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color"><div class="container py-16 md:py-24 flex flex-col gap-12 overflow-visible"><div class="flex flex-col w-full gap-3 md:gap-4"><div class="h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Kundenstimme</p></div><!----><!----><!----></div><div><span></span></div><!----></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-14"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color"><div class="items-center container py-16 md:py-24 flex flex-col gap-16 md:gap-24"><div class="xl:max-w-3xl mx-auto flex flex-col gap-8"><div class="flex flex-col w-full gap-3 md:gap-4 items-center"><div class="mx-auto h-0.5 w-16 bg-brand-border"></div><div class="text-center mx-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Praxisleitfaden zum Download</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-2 text-center mx-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><p>
489AI vervielfacht die Effizienz deiner Optimierung</p></div><!--]--></h2><div class="text-center mx-auto w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p>Wo verändert AI die Conversion-Optimierung heute schon? Wir haben unsere Erkenntnisse aus drei Jahren Praxis in sechs Facetten zusammengestellt. Was nicht funktioniert hat, steht auch drin.</p></div></div><!----></div><div class="flex flex-col w-full overflow-hidden blog-content font-thesans"><!--[--><!--[--><!----><!----><div class="my-8 xl:my-12"><div class="w-full overflow-hidden p-5 md:p-10 border border-secondary-border"><picture alt="AI x CRO E-Book"><!--[--><source media="(min-width: 768px)" srcset="https://a.storyblok.com/f/328018/1536x1024/2fcff321ee/conversion-optimierung.png/m/1536x0"><source media="(min-width: 0px)" srcset="https://a.storyblok.com/f/328018/1536x1024/2fcff321ee/conversion-optimierung.png/m/1280x0"><!--]--><img class="w-full" src="https://a.storyblok.com/f/328018/1536x1024/2fcff321ee/conversion-optimierung.png/m/1536x0" alt="AI x CRO E-Book" width="768" height="512" loading="lazy" aria-hidden="false"></picture></div><div class="mt-2" aria-label="Image caption"><div class="max-w-full break-words hyphens-auto text-sm text-secondary-text-color"><p></p></div></div></div><!--]--><!--]--></div><!----></div></div></section><!----><!----><!--]--></div><div id="section-15"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color"><div class="container py-16 lg:py-24"><!----><iframe title="Formular eBook AI CRO Download" src="https://konversionskraft.activehosted.com/f/161" style="height:700px;" class="w-full" tabindex="-1" frameborder="0" sandbox="allow-scripts allow-same-origin allow-forms allow-popups allow-popups-to-escape-sandbox" loading="lazy"></iframe></div></section><!----><!----><!----><!----><!--]--></div><div id="section-16"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="px-5 py-16 md:py-24 md:px-16 max-w-8xl mx-auto" is-section-overlay="false"><div><div class="bg-brand-bg-color flex-col content flex p-8 flex-wrap md:flex-nowrap lg:p-12 w-full"><div class="flex flex-col w-full gap-3 md:gap-4 max-w-3xl"><div class="bg-white h-0.5 w-16 bg-brand-border"></div><div class="text-left mr-auto text-brand-inverted w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Kontakt</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance mb-1 lg:mb-2 text-headline-1 text-left mr-auto text-brand-inverted"><!--[--><div class="max-w-full break-words hyphens-auto"><h2>Zeig uns, wo deine Kunden abspringen</h2></div><!--]--></h2><div class="text-left mr-auto text-brand-inverted w-full hyphens-manual font-body max-w text-balance"><div class="prose text-inherit prose-a:underline prose-p:leading-6 prose-strong:text-inherit max-w-full break-words hyphens-auto prose-p:text-body-md"><p>In 30 Minuten gehen wir deine wichtigste Strecke gemeinsam durch. Du bekommst drei Hypothesen, die wir als Erstes testen würden, unabhängig davon, ob wir zusammenarbeiten.</p></div></div><!----></div><div class="text-brand-inverted flex flex-col gap-3 flex-wrap mt-8 lg:mt-12"><!--[--><div class="flex items-center gap-4" theme="brand"><div class="text-body-base flex gap-2"><span title="check" aria-label="check" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor" theme="brand"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></span>
489<p theme="brand" class="text-body-base"><!----> 30 Minuten</p></div></div><div class="flex items-center gap-4" theme="brand"><div class="text-body-base flex gap-2"><span title="check" aria-label="check" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor" theme="brand"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></span><p theme="brand" class="text-body-base"><!----> Kein Pitch-Deck</p></div></div><div class="flex items-center gap-4" theme="brand"><div class="text-body-base flex gap-2"><span title="check" aria-label="check" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor" theme="brand"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></span><p theme="brand" class="text-body-base"><!----> Antwort innerhalb von 48 Stunden</p></div></div><!--]--></div><div class="flex flex-col w-full sm:w-fit mt-8 lg:mt-12"><div class="inline-flex items-center gap-4 flex-col sm:flex-row" role="group" aria-label="Action Buttons"><!--[--><a href="/kontakt" aria-label="Conversion-Potenzial analysieren lassen" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-brand-bg-color border-2 border-brand-bg-color hover:bg-brand-bg-color/70 text-white w-full sm:w-fit"><!--[--><!----><!--[--><span class="overflow-hidden text-ellipsis">Conversion-Potenzial analysieren lassen</span><!--]--><span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 490<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 491</svg> 492</span><!--]--></a><!--]--></div><div class="self-start text-left text-brand-inverted caption mt-1.5 text-xs w-fit break-all font-thesans" aria-live="polite"><div class="max-w-full break-words hyphens-auto"><p></p></div></div></div></div></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-17"><!--[--><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><section class="bg-primary-bg-color"><div class="items-center container py-16 md:py-24 flex flex-col gap-12 mx-auto"><div class="flex flex-col w-full gap-3 md:gap-4 items-center"><div class="mx-auto h-0.5 w-16 bg-brand-border"></div><div class="text-center mx-auto w-full max-w-4xl text-kicker break-words 2xl:max-w-5xl"><p>Deine Ansprechpartner</p></div><h2 class="w-full max-w-4xl hyphens-auto font-display 2xl:max-w-5xl text-balance text-headline-1 text-center mx-auto"><!--[--><div class="max-w-full break-words hyphens-auto"><h2><strong>Sprich direkt mit uns</strong></h2></div><!--]--></h2><!----><!----></div><div class="md:grid-cols-2 xl:grid-cols-2 md:w-2/4 md:mx-auto grid w-full items-stretch auto-cols-fr gap-8"><!--[--><div class="flex flex-col bg-primary-bg-color text-primary-text-color border-secondary-border"><div class="flex-col items-center text-center flex font-thesans"><picture class="block mb-6 w-full"><!--[--><source media="(min-width: 1024px)" srcset="https://a.storyblok.com/f/328018/600x600/f941247b23/andre-morys.png/m/1920x0"><!--]--><img class="h-full object-cover w-full" src="https://a.storyblok.com/f/328018/600x600/f941247b23/andre-morys.png/m/1920x0" alt="André Morys, Vorstand (Vors.)" width="960" height="960" loading="lazy" aria-hidden="false"></picture><div class="w-full text-center"><div class="mb-2"><h2 class="text-primary-text-color text-lg font-bold md:leading-[1.3]">
492André Morys</h2><p class="text-primary-text-color text-md">Vorstand (Vors.)</p></div><!----><div class="flex flex-row gap-2 !justify-center"><!--[--><a href="mailto:[email protected]" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button p-2 bg-transparent text-brand-text-color text-primary-text-color"><!--[--><span title="envelope" aria-label="envelope" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M224,48H32a8,8,0,0,0-8,8V192a16,16,0,0,0,16,16H216a16,16,0,0,0,16-16V56A8,8,0,0,0,224,48Zm-96,85.15L52.57,64H203.43ZM98.71,128,40,181.81V74.19Zm11.84,10.85,12,11.05a8,8,0,0,0,10.82,0l12-11.05,58,53.15H52.57ZM157.29,128,216,74.18V181.82Z"></path></svg></span><!--[--><!--]--><!----><!--]--></a><a href="https://www.linkedin.com/in/andre-morys/" target="_blank" rel="noopener noreferrer" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button p-2 bg-transparent text-brand-text-color text-primary-text-color"><!--[--><span title="linked-in" aria-label="linked-in" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current !w-6 !h-6 shrink-0 currentColor"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 493<path fill-rule="evenodd" clip-rule="evenodd" d="M4.5 3.24268C3.67157 3.24268 3 3.91425 3 4.74268V19.7427C3 20.5711 3.67157 21.2427 4.5 21.2427H19.5C20.3284 21.2427 21 20.5711 21 19.7427V4.74268C21 3.91425 20.3284 3.24268 19.5 3.24268H4.5ZM8.52076 7.2454C8.52639 8.20165 7.81061 8.79087 6.96123 8.78665C6.16107 8.78243 5.46357 8.1454 5.46779 7.24681C5.47201 6.40165 6.13998 5.72243 7.00764 5.74212C7.88795 5.76181 8.52639 6.40728 8.52076 7.2454ZM12.2797 10.0044H9.75971H9.7583V18.5643H12.4217V18.3646C12.4217 17.9847 12.4214 17.6047 12.4211 17.2246C12.4203 16.2108 12.4194 15.1959 12.4246 14.1824C12.426 13.9363 12.4372 13.6804 12.5005 13.4455C12.7381 12.568 13.5271 12.0013 14.4074 12.1406C14.9727 12.2291 15.3467 12.5568 15.5042 13.0898C15.6013 13.423 15.6449 13.7816 15.6491 14.129C15.6605 15.1766 15.6589 16.2242 15.6573 17.2719C15.6567 17.6417 15.6561 18.0117 15.6561 18.3815V18.5629H18.328V18.3576C18.328 17.9056 18.3278 17.4537 18.3275 17.0018C18.327 15.8723 18.3264 14.7428 18.3294 13.6129C18.3308 13.1024 18.276 12.599 18.1508 12.1054C17.9638 11.3713 17.5771 10.7638 16.9485 10.3251C16.5027 10.0129 16.0133 9.81178 15.4663 9.78928C15.404 9.78669 15.3412 9.7833 15.2781 9.77989C14.9984 9.76477 14.7141 9.74941 14.4467 9.80334C13.6817 9.95662 13.0096 10.3068 12.5019 10.9241C12.4429 10.9949 12.3852 11.0668 12.2991 11.1741L12.2797 11.1984V10.0044ZM5.68164 18.5671H8.33242V10.01H5.68164V18.5671Z" fill="currentColor"/> 494</svg> 495</span><!--[--><!--]--><!----><!--]--></a><!--]--></div></div></div></div><div class="flex flex-col bg-primary-bg-color text-primary-text-color border-secondary-border"><div class="flex-col items-center text-center flex font-thesans"><picture class="block mb-6 w-full"><!--[--><source media="(min-width: 1024px)" srcset="https://a.storyblok.com/f/328018/600x600/e3f4f66cbe/gabriel-beck.png/m/1920x0"><!--]--><img class="h-full object-cover w-full" src="https://a.storyblok.com/f/328018/600x600/e3f4f66cbe/gabriel-beck.png/m/1920x0" alt="Gabriel Beck, Vorstand" width="960" height="960" loading="lazy" aria-hidden="false"></picture><div class="w-full text-center"><div class="mb-2"><h2 class="text-primary-text-color text-lg font-bold md:leading-[1.3]">Gabriel Beck</h2><p class="text-primary-text-color text-md">Vorstand</p></div><!----><div class="flex flex-row gap-2 !justify-center"><!--[--><a href="mailto:[email protected]" type="button" class="inline-flex 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49615.3412 9.7833 15.2781 9.77989C14.9984 9.76477 14.7141 9.74941 14.4467 9.80334C13.6817 9.95662 13.0096 10.3068 12.5019 10.9241C12.4429 10.9949 12.3852 11.0668 12.2991 11.1741L12.2797 11.1984V10.0044ZM5.68164 18.5671H8.33242V10.01H5.68164V18.5671Z" fill="currentColor"/> 497</svg> 498</span><!--[--><!--]--><!----><!--]--></a><!--]--></div></div></div></div><!--]--></div><!----></div></section><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!--]--></div><div id="section-18"><!--[--><section class="bg-primary-bg-color overflow-hidden" is-section-overlay="false"><div class="container py-16 lg:py-24"><!----><div class="flex flex-col gap-8"><div><!--[--><div class="flex flex-col md:grid md:grid-cols-2 lg:grid-cols-3 gap-y-10 md:gap-x-8 md:mb-16 mb-10"><!--[--><div class="h-full lg:col-span-1"><a href="/customer-experience/ux-quickwins-fuer-mobile-usability" class="flex flex-col rounded-sm overflow-hidden items-start text-left bg-secondary-bg-color h-full"><div class="" class=""><picture><!--[--><source media="(min-width: 0px)" srcset="//a.storyblok.com/f/328018/9c285d8fee/ux-quickwins-fuer-mobile-usability-html-154b0553-c_paralleles-testen-konversionskraft-1620x500-1.jpg/m/832x468"><!--]--><img class="aspect-video h-full object-cover w-full" src="//a.storyblok.com/f/328018/9c285d8fee/ux-quickwins-fuer-mobile-usability-html-154b0553-c_paralleles-testen-konversionskraft-1620x500-1.jpg/m/832x468" alt="UX-Quickwins für bessere Mobile Usability: Fehler vermeiden & Conversion steigern" width="416" height="234" aria-hidden="false"></picture></div><div class="p-5 md:p-6 h-full w-full flex flex-col"><div class="mb-2 flex gap-2 items-center"><div class="px-2 py-1 rounded-md font-semibold text-body-sm bg-black-transparent" aria-label="Tag" lg:col-span-1 lg:mb-auto>Conversion Optimierung</div><div class="text-black text-body-base">15 min read</div></div><h3 class="mb-4 md:mb-2 text-black text-headline-5">UX-Quickwins für bessere Mobile Usability: Fehler vermeiden & Conversion steigern</h3><p class="text-black leading-6 break-words hyphens-auto text-body-base mb-6">Mobile Usability optimieren: Vermeide typische Fehler auf mobilen Webseiten und steigere Nutzerfreundlichkeit sowie Conversion.</p><button type="button" class="text-black inline-flex items-center text-left transition rounded-s hyphens-auto text-button gap-3 bg-transparent text-brand-text-color mt-auto">Mehr lesen<span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current w-6 h-6 shrink-0"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 499<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 500</svg> 501</span></button></div></a></div><div class="h-full lg:col-span-1"><a href="/customer-experience/cookie-consent-banner-optimierung" class="flex flex-col rounded-sm overflow-hidden items-start text-left bg-secondary-bg-color h-full"><div class="" class=""><picture><!--[--><source media="(min-width: 0px)" srcset="https://storage.googleapis.com/kk-website-assets/xapO9M9X_cookiebanner-blogpost-1620x500.png"><!--]--><img class="aspect-video h-full object-cover w-full" src="https://storage.googleapis.com/kk-website-assets/xapO9M9X_cookiebanner-blogpost-1620x500.png/m/832x468" alt="Mehr Nutzerdaten sammeln dank optimiertem Cookie-Consent-Banner â und warum das ein 7-stelliges Umsatzplus bedeuten kann" width="416" height="234" aria-hidden="false"></picture></div><div class="p-5 md:p-6 h-full w-full flex flex-col"><div class="mb-2 flex gap-2 items-center"><div class="px-2 py-1 rounded-md font-semibold text-body-sm bg-black-transparent" aria-label="Tag" lg:col-span-1 lg:mb-auto>Consumer Insights</div><div class="text-black text-body-base">11 min read</div></div><h3 class="mb-4 md:mb-2 text-black text-headline-5">
501Mehr Nutzerdaten sammeln dank optimiertem Cookie-Consent-Banner â und warum das ein 7-stelliges Umsatzplus bedeuten kann</h3><p class="text-black leading-6 break-words hyphens-auto text-body-base mb-6">Die Optimierung des Cookie Consent Banners ist kritisch, um Nutzerdaten zu sammeln und die Grundlage für Businessentscheidungen zu schaffen.</p><button type="button" class="text-black inline-flex items-center text-left transition rounded-s hyphens-auto text-button gap-3 bg-transparent text-brand-text-color mt-auto">Mehr lesen<span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current w-6 h-6 shrink-0"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 502<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 503</svg> 504</span></button></div></a></div><div class="h-full lg:col-span-1"><a href="/data-science/statistik-fehler-beim-a-b-testing-vermeiden" class="flex flex-col rounded-sm overflow-hidden items-start text-left bg-secondary-bg-color h-full"><div class="" class=""><picture><!--[--><source media="(min-width: 0px)" srcset="https://storage.googleapis.com/kk-website-assets/buU3lWX4_post-2-1620x500.jpg"><!--]--><img class="aspect-video h-full object-cover w-full" src="https://storage.googleapis.com/kk-website-assets/buU3lWX4_post-2-1620x500.jpg/m/832x468" alt="70% deiner A/B-Tests sind âunderpoweredâ: So rockst du die Statistik" width="416" height="234" aria-hidden="false"></picture></div><div class="p-5 md:p-6 h-full w-full flex flex-col"><div class="mb-2 flex gap-2 items-center"><div class="px-2 py-1 rounded-md font-semibold text-body-sm bg-black-transparent" aria-label="Tag" lg:col-span-1 lg:mb-auto>A/B Testing</div><div class="text-black text-body-base">13 min read</div></div><h3 class="mb-4 md:mb-2 text-black text-headline-5">70% deiner A/B-Tests sind âunderpoweredâ: So rockst du die Statistik</h3><p class="text-black leading-6 break-words hyphens-auto text-body-base mb-6">Viele A/B-Tests werden zu früh abgebrochen und sind nicht valide. 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Wirkungsstärke, Kombinationen, konsumpsych
510ologische Differenzen und Branchenunterschiede.</p><button type="button" class="text-black inline-flex items-center text-left transition rounded-s hyphens-auto text-button gap-3 bg-transparent text-brand-text-color mt-auto">Mehr lesen<span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current w-6 h-6 shrink-0"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 511<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 512</svg> 513</span></button></div></a></div><div class="h-full lg:col-span-1"><a href="/experimentation/tipps-front-end-performance-a-b-testing" class="flex flex-col rounded-sm overflow-hidden items-start text-left bg-secondary-bg-color h-full"><div class="" class=""><picture><!--[--><source media="(min-width: 0px)" srcset="//a.storyblok.com/f/328018/bffa2f993a/tipps-front-end-performance-a-b-testing-html-d558f246-mail-header-meta-dev-artikel-max.jpg/m/832x468"><!--]--><img class="aspect-video h-full object-cover w-full" src="//a.storyblok.com/f/328018/bffa2f993a/tipps-front-end-performance-a-b-testing-html-d558f246-mail-header-meta-dev-artikel-max.jpg/m/832x468" alt="5 nützliche Tipps, um bei der Umsetzung von Experimenten keine Conversions zu verlieren" width="416" height="234" aria-hidden="false"></picture></div><div class="p-5 md:p-6 h-full w-full flex flex-col"><div class="mb-2 flex gap-2 items-center"><div class="px-2 py-1 rounded-md font-semibold text-body-sm bg-black-transparent" aria-label="Tag" lg:col-span-1 lg:mb-auto>A/B Testing</div><div class="text-black text-body-base">8 min read</div></div><h3 class="mb-4 md:mb-2 text-black text-headline-5">5 nützliche Tipps, um bei der Umsetzung von Experimenten keine Conversions zu verlieren</h3><p class="text-black leading-6 break-words hyphens-auto text-body-base mb-6">Tipps, mit denen Front-End-Entwickler hohe Testing-Performance sicherstellen, ohne Ladeverhalten oder Flaackern die Conversion beeinflussen.</p><button type="button" class="text-black inline-flex items-center text-left transition rounded-s hyphens-auto text-button gap-3 bg-transparent text-brand-text-color mt-auto">Mehr lesen<span title="chevron-right" aria-label="chevron-right" role="img" class="nuxt-icon [&>svg]:w-[24px] [&>svg]:h-[24px] [&>svg]:mb-[0.125em] [&>svg]:align-middle [&>svg]:fill-current w-6 h-6 shrink-0"><svg width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> 514<path d="M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z" fill="currentColor"/> 515</svg> 516</span></button></div></a></div><!--]--></div><!--]--></div><div class="flex flex-col items-start gap-4 sm:flex-row"><!--[--><!----><!--]--><!--[--><!--]--></div></div><!----><div class="w-fit flex mx-auto"><!--[--><a href="/conversion-optimierung" type="button" class="inline-flex items-center text-left justify-center transition rounded-s hyphens-auto text-button px-6 py-3 gap-3 bg-brand-bg-color border-2 border-brand-bg-color hover:border-brand-bg-color/5 hover:bg-brand-bg-color/70 text-white w-full"><!--[--><!----><!--[-->Was ist Conversion-Optimierung? 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