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147<style id="yuki-dynamic-inline-css">
148.yuki-container{padding-top:24px;padding-bottom:24px;}.yuki-body{font-family:ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";font-weight:400;font-size:16px;line-height:1.5;background-color:var(--yuki-base-100);background-image:none;--yuki-max-w-content:75ch;}.yuki-article-header .entry-title{font-family:inherit;font-weight:700;font-size:3rem;line-height:1.25;--yuki-initial-color:var(--yuki-accent-active);--yuki-hover-color:var(--yuki-primary-color);}.yuki-article-header .entry-metas{font-family:inherit;font-weight:400;font-size:0.65rem;line-height:1.5;text-transform:capitalize;--yuki-meta-link-initial-color:var(--yuki-accent-color);--yuki-meta-link-hover-color:var(--yuki-primary-color);}.yuki-article-header .entry-categories{font-family:inherit;font-weight:400;font-size:0.75rem;line-height:1.5;text-transform:uppercase;--yuki-tax-text-initial:var(--yuki-base-color);--yuki-tax-text-hover:var(--yuki-base-color);--yuki-tax-bg-initial:var(--yuki-accent-active);--yuki-tax-bg-hover:var(--yuki-primary-color);}.yuki-article-header .entry-tags{font-family:inherit;font-weight:700;font-size:0.75rem;line-height:1.5;--yuki-tax-text-initial:var(--yuki-primary-color);--yuki-tax-text-hover:var(--yuki-primary-active);}.yuki-related-posts-wrap .card .entry-title{font-family:inherit;font-weight:700;font-size:1rem;line-height:1.5;--yuki-initial-color:var(--yuki-accent-color);--yuki-hover-color:var(--yuki-primary-color);}.yuki-related-posts-wrap .card .entry-metas{font-family:inherit;font-weight:400;font-size:0.65rem;line-height:1.5;text-transform:capitalize;--yuki-meta-link-initial-color:var(--yuki-accent-color);--yuki-meta-link-hover-color:var(--yuki-primary-color);}.yuki-related-posts-wrap .card .entry-categories{font-family:inherit;font-weight:700;font-size:0.75rem;line-height:1.5;--yuki-tax-text-initial:var(--yuki-primary-color);--yuki-tax-text-hover:var(--yuki-primary-active);}.yuki-related-posts-wrap .card .entry-tags{font-family:inherit;font-weight:700;font-size:0.75rem;line-height:1.5;--yuki-tax-text-initial:var(--yuki-primary-color);--yuki-tax-text-hover:var(--yuki-primary-active);}.yuki-related-posts-wrap .card .entry-excerpt{font-family:inherit;font-weight:400;font-size:1rem;line-height:1.5;color:var(--yuki-accent-color);--yuki-link-initial-color:Link Initial;--yuki-link-hover-color:Link Hover;}

148.yuki-related-posts-wrap .card .entry-excerpt .yuki-entry-excerpt-more{font-family:inherit;font-weight:400;font-size:1rem;line-height:1.5;}.yuki-related-posts-wrap .card .entry-thumbnail{height:128px;border-radius:0px 0px 0px 0px;box-shadow:none;}.yuki-related-posts-wrap .card .entry-divider{--entry-divider:1px dashed var(--lotta-border---entry-divider-initial-color);--lotta-border-initial-color:var(--yuki-base-300);--lotta-border---entry-divider-initial-color:var(--yuki-base-300);}.yuki-related-posts-wrap .card .entry-read-more{--yuki-button-height:32px;font-family:inherit;font-weight:500;font-size:0.75rem;line-height:1;text-transform:capitalize;--yuki-button-padding:0.85em 1.25em 0.85em 1.25em;--yuki-button-radius:2px 2px 2px 2px;--yuki-button-text-initial-color:var(--yuki-accent-active);--yuki-button-text-hover-color:var(--yuki-base-color);--yuki-button-initial-color:var(--yuki-transparent);--yuki-button-hover-color:var(--yuki-accent-active);--yuki-button-border:1px solid var(--lotta-border---yuki-button-border-initial-color);--lotta-border-initial-color:var(--yuki-base-300);--lotta-border---yuki-button-border-initial-color:var(--yuki-base-300);--lotta-border-hover-color:var(--yuki-accent-active);--lotta-border---yuki-button-border-hover-color:var(--yuki-accent-active);}.yuki-archive-header{text-align:center;}.yuki-archive-header .container{padding:24px 24px 24px 24px;}.yuki-archive-header .archive-title{font-family:inherit;font-weight:600;font-size:1.5rem;line-height:2;text-transform:capitalize;color:var(--yuki-accent-active);}.yuki-archive-header .archive-description{font-family:inherit;font-weight:400;font-size:0.875rem;line-height:1.5;color:var(--yuki-accent-color);}.yuki-pagination{--yuki-pagination-button-border:1px solid var(--lotta-border---yuki-pagination-button-border-initial-color);--lotta-border-initial-color:var(--yuki-base-200);--lotta-border---yuki-pagination-button-border-initial-color:var(--yuki-base-200);--yuki-pagination-button-radius:4px;--yuki-pagination-initial-color:var(--yuki-accent-active);--yuki-pagination-active-color:var(--yuki-base-color);--yuki-pagination-accent-color:var(--yuki-primary-color);font-family:inherit;font-weight:400;font-size:0.875rem;line-height:1;justify-content:center;}.yuki-sidebar .yuki-widget{background-color:var(--yuki-base-100);background-image:none;border:2px solid var(--lotta-border-border-initial-color);--lotta-border-initial-color:var(--yuki-base-300);--lotta-border-border-initial-color:var(--yuki-base-300);box-shadow:var(--yuki-base-200) 10px 10px 0px 0px;padding:12px 12px 12px 12px;border-radius:4px 4px 4px 4px;}.yuki-sidebar{font-family:inherit;font-weight:400;font-size:0.875rem;line-height:1.5em;--yuki-widgets-text-color:var(--yuki-accent-color);--yuki-widgets-link-initial:var(--yuki-accent-color);--yuki-widgets-link-hover:var(--yuki-primary-active);text-align:left;--yuki-sidebar-width:27%;--yuki-sidebar-gap:24px;--yuki-widgets-spacing:24px;}.yuki-sidebar .widget-title{font-family:inherit;font-weight:600;font-size:0.875rem;line-height:1.5em;text-transform:uppercase;color:var(--yuki-accent-active);--yuki-heading-indicator:var(--yuki-primary-active);}.wp-block-search__button,.wc-block-product-search__button,.yuki-article-content .wp-block-button,.yuki-article-content button,.prose-yuki .wp-block-button,.prose-yuki button,[type="submit"]{--yuki-button-height:32px;--yuki-button-shadow:none;--yuki-button-shadow-active:rgba(44, 62, 80, 0.2) 0px 0px 15px 0px;font-family:inherit;font-weight:500;font-size:0.75rem;line-height:1;text-transform:capitalize;--yuki-button-border:1px solid var(--lotta-border---yuki-button-border-initial-color);--lotta-border-initial-color:var(--yuki-primary-active);--lotta-border---yuki-button-border-initial-color:var(--yuki-primary-active);--lotta-border-hover-color:var(--yuki-accent-active);--lotta-border---yuki-button-border-hover-color:var(--yuki-accent-active);--yuki-button-padding:0.85em 1.25em 0.85em 1.25em;--yuki-button-radius:2px 2px 2px 2px;--yuki-button-text-initial-color:var(--yuki-base-color);--yuki-button-text-hover-color:var(--yuki-base-color);--yuki-button-initial-color:var(--yuki-primary-active);--yuki-button-hover-color:var(--yuki-accent-active);}.yuki-article-header{padding:48px 0px 48px 0px;text-align:center;}.yuki-article-header-background::after{background-image:linear-gradient(180deg,rgba(50,65,84,0.26) 0%,rgba(50,65,84,0.73) 100%);}.yuki-article-header-background{padding:68px 68px 68px 68px;--yuki-article-header-override:#eeeeee;position:relative;background-position:center;background-size:cover;background-repeat:no-repeat;}.article-featured-image{padding:12px 0px 12px 0px;}.article-featured-image img{height:420px;box-shadow:none;border-radius:2px 2px 2px 2px;}.yuki-article-content{font-family:inherit;font-weight:400;font-size:1rem;line-height:1.75;}.yuki-article-content .has-drop-cap::first-letter{font-family:ui-serif, Georgia, Cambria, "Times New Roman", Times, serif;font-weight:700;font-size:5rem;line-height:1;text-transform:uppercase;}.yuki-article-content a{text-decoration:underline;}.yuki-post-socials{--yuki-social-icons-size:18px;--yuki-social-icons-spacing:14px;padding:0px 0px 0px 0px;

148margin:36px 0px 36px 0px;}.yuki-post-socials .yuki-social-link{--yuki-social-icon-initial-color:var(--yuki-base-color);--yuki-social-icon-hover-color:var(--yuki-base-color);--yuki-social-bg-initial-color:var(--yuki-official-color);--yuki-social-bg-hover-color:var(--yuki-primary-color);--yuki-social-border-initial-color:var(--yuki-base-200);--yuki-social-border-hover-color:var(--yuki-primary-active);}.yuki-post-navigation{padding:24px 0px 24px 0px;margin:36px 0px 36px 0px;--yuki-navigation-thumb-radius:8px 8px 8px 8px;border-top:1px dashed var(--lotta-border-border-top-initial-color);--lotta-border-initial-color:var(--yuki-base-300);--lotta-border-border-top-initial-color:var(--yuki-base-300);border-bottom:1px dashed var(--lotta-border-border-bottom-initial-color);--lotta-border-border-bottom-initial-color:var(--yuki-base-300);--yuki-navigation-initial-color:var(--yuki-accent-color);--yuki-navigation-hover-color:var(--yuki-primary-color);}.yuki-comments-area{font-family:inherit;font-weight:400;font-size:0.85rem;line-height:1.5em;--yuki-comments-initial-color:var(--yuki-accent-active);--yuki-comments-hover-color:var(--yuki-primary-color);--yuki-form-background-color:var(--yuki-base-color);--yuki-form-border-color:var(--yuki-base-200);--yuki-form-active-color:var(--yuki-primary-color);padding:0px 0px 0px 0px;margin:0px 0px 0px 0px;border-top:none;--lotta-border-initial-color:var(--yuki-base-200);--lotta-border-border-top-initial-color:var(--yuki-base-200);border-bottom:none;--lotta-border-border-bottom-initial-color:var(--yuki-base-200);}.yuki-related-posts-list{--card-gap:24px;}.yuki-related-posts-list .card-wrapper{width:33.33%;}.yuki-related-posts-list .card{box-shadow:none;border:none;--lotta-border-initial-color:var(--yuki-base-200);--lotta-border-border-initial-color:var(--yuki-base-200);border-radius:4px 4px 4px 4px;text-align:left;justify-content:flex-start;--card-content-spacing:0px;--card-thumbnail-spacing:12px;}.yuki-to-top{box-shadow:rgba(44, 62, 80, 0.15) 0px 10px 20px 0px;border-radius:3px 3px 3px 3px;--yuki-to-top-icon-initial:var(--yuki-base-color);--yuki-to-top-icon-hover:var(--yuki-base-color);--yuki-to-top-background-initial:var(--yuki-accent-active);--yuki-to-top-background-hover:var(--yuki-primary-color);--yuki-to-top-icon-size:14px;--yuki-to-top-bottom-offset:48px;--yuki-to-top-side-offset:48px;}form, .yuki-form, [type="submit"]{font-family:inherit;font-weight:400;font-size:0.85rem;line-height:1.5em;}.yuki-form-classic,.yuki-form-modern{--yuki-form-background-color:var(--yuki-base-color);--yuki-form-border-color:var(--yuki-base-300);--yuki-form-active-color:var(--yuki-primary-color);}.yuki-form-modern{--yuki-form-border-top:none;--yuki-form-border-right:none;--yuki-form-border-left:none;--yuki-form-border-bottom:2px solid var(--yuki-form-border-color);--yuki-form-checkbox-border-top:2px solid var(--yuki-form-background-color);--yuki-form-checkbox-border-right:2px solid var(--yuki-form-background-color);--yuki-form-checkbox-border-left:2px solid var(--yuki-form-background-color);--yuki-form-checkbox-border-bottom:2px solid var(--yuki-form-border-color);}.yuki-is-sticky{border-top:none;--lotta-border-initial-color:var(--yuki-base-300);--lotta-border-border-top-initial-color:var(--yuki-base-300);border-bottom:none;--lotta-border-border-bottom-initial-color:var(--yuki-base-300);box-shadow:none;}.yuki-off-canvas .yuki-modal-inner{box-shadow:rgba(44, 62, 80, 0.35) 0px 0px 70px 0px;background-color:var(--yuki-base-color);background-image:none;--yuki-modal-action-initial:var(--yuki-accent-color);--yuki-modal-action-hover:var(--yuki-primary-color);width:500px;margin-right:auto;}.yuki-off-canvas{background-color:rgba(0, 0, 0, 0);background-image:none;}.yuki_header_el_widgets .yuki-widget{background-color:var(--yuki-transparent);background-image:none;border:none;--lotta-border-initial-color:var(--yuki-base-200);--lotta-border-border-initial-color:var(--yuki-base-200);box-shadow:none;padding:0px 0px 0px 0px;border-radius:4px 4px 4px 4px;}.yuki_header_el_widgets{font-family:inherit;font-weight:400;font-size:0.875rem;line-height:1.5em;--yuki-widgets-text-color:var(--yuki-accent-color);--yuki-widgets-link-initial:var(--yuki-accent-color);--yuki-widgets-link-hover:var(--yuki-primary-active);width:100%;text-align:left;--yuki-widgets-spacing:24px;}.yuki_header_el_widgets .widget-title{font-family:inherit;font-weight:600;font-size:0.875rem;line-height:1.5em;text-transform:uppercase;color:var(--yuki-accent-active);--yuki-heading-indicator:var(--yuki-primary-active);}.yuki_header_builder_col_modal_0_desktop{padding:0px 0px 0px 0px;width:100%;flex-direction:column;justify-content:flex-start;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_el_collapsable-menu{font-family:inherit;font-weight:700;font-size:1rem;line-height:1.5em;--menu-items-divider:1px solid var(--lotta-border---menu-items-divider-initial-color);--lotta-border-initial-color:var(--yuki-base-200);--lotta-border---menu-items-divider-initial-color:var(--yuki-base-200);--menu-text-initial-color:var(--yuki-accent-color);--menu-text-hover-color:var(--yuki-primary-color);--menu-text-active-color:var(--yuki-primary-color);--menu-dropdown-toggle-border:1px solid var(--lotta-border---menu-dropdown-toggle-border-initial-color);--lotta-border---menu-dropdown-toggle-border-initial-color:var(--yuki-base-200);}.yuki_header_builder_col_modal_0_mobile{padding:0px 0px 0px 0px;width:100%;flex-direction:column;justify-content:flex-start;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_builder_col_top_bar_0_desktop{padding:0px 0px 0px 0px;width:33.33%;flex-direction:row;justify-content:flex-start;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_builder_col_top_bar_1_desktop{padding:0px 0px 0px 0px;width:33.33%;flex-direction:row;justify-content:flex-start;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_builder_col_top_bar_2_desktop{padding:0px 0px 0px 0px;width:33.33%;flex-direction:row;justify-content:flex-start;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_builder_col_top_bar_0_mobile{padding:0px 0px 0px 0px;width:100%;flex-direction:row;justify-content:center;align-items:center;--yuki-builder-elements-gap:12px;}.yuki-header-row-primary_navbar{background-color:var(--yuki-base-color);background-image:none;box-shadow:none;border-top:none;--lotta-border-initial-color:var(--yuki-base-200);--lotta-border-border-top-initial-color:var(--yuki-base-200);border-bottom:none;--lotta-border-border-bottom-initial-color:var(--yuki-base-200);z-index:99;display:block;}.yuki-header-row-primary_navbar .container{min-height:160px;}.yuki_header_el_logo{--logo-max-height:40px;--logo-spacing:12px;text-align:center;}.yuki_header_el_logo .site-title{font-family:inherit;font-weight:600;font-size:32px;line-height:1.7;text-transform:uppercase;--text-color:var(--yuki-accent-active);--hover-color:var(--yuki-primary-color);}.yuki_header_el_logo .site-tagline{font-family:inherit;font-weight:500;font-size:15px;line-height:1.5;color:var(--yuki-accent-color);}.yuki_header_builder_col_primary_navbar_0_desktop{padding:0px 0px 0px 0px;width:100%;flex-direction:row;justify-content:center;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_builder_col_primary_navbar_0_mobile{padding:0px 0px 0px 0px;width:100%;flex-direction:row;justify-content:center;align-items:center;--yuki-builder-elements-gap:12px;}.yuki-header-row-bottom_row{background-color:var(--yuki-base-100);background-image:none;box-shadow:none;border-top:1px solid var(--lotta-border-border-top-initial-color);--lotta-border-initial-color:var(--yuki-base-300);--lotta-border-border-top-initial-color:var(--yuki-base-300);border-bottom:1px solid var(--lotta-border-border-bottom-initial-color);--lotta-border-border-bottom-initial-color:var(--yuki-base-300);z-index:98;display:block;}.yuki-header-row-bottom_row .container{min-height:60px;}.yuki_header_el_trigger{--yuki-icon-button-icon-initial-color:var(--yuki-accent-color);--yuki-icon-button-icon-hover-color:var(--yuki-primary-color);--yuki-icon-button-bg-initial-color:var(--yuki-base-100);--yuki-icon-button-bg-hover-color:var(--yuki-primary-active);--yuki-icon-button-border-initial-color:var(--yuki-base-200);--yuki-icon-button-border-hover-color:var(--yuki-primary-active);--yuki-icon-button-size:14px;font-size:14px;}.yuki_header_builder_col_bottom_row_0_desktop{padding:0px 0px 0px 0px;width:20%;flex-direction:row;justify-content:flex-start;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_builder_col_bottom_row_1_desktop{padding:0px 0px 0px 0px;width:60%;flex-direction:row;justify-content:center;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_el_socials{--yuki-social-icons-size:14px;--yuki-social-icons-spacing:14px;padding:0px 12px 0px 12px;margin:0px 0px 0px 0px;}.yuki_header_el_socials .yuki-social-link{--yuki-social-icon-initial-color:var(--yuki-accent-active);--yuki-social-icon-hover-color:var(--yuki-primary-active);--yuki-social-bg-initial-color:var(--yuki-base-100);--yuki-social-bg-hover-color:var(--yuki-primary-active);--yuki-social-border-initial-color:var(--yuki-base-200);--yuki-social-border-hover-color:var(--yuki-primary-active);}.yuki_header_el_search{--yuki-icon-button-icon-initial-color:var(--yuki-accent-color);--yuki-icon-button-icon-hover-color:var(--yuki-primary-color);--yuki-icon-button-bg-initial-color:var(--yuki-base-100);--yuki-icon-button-bg-hover-color:var(--yuki-primary-active);--yuki-icon-button-border-initial-color:var(--yuki-base-200);--yuki-icon-button-border-hover-color:var(--yuki-primary-active);--yuki-icon-button-size:14px;font-size:14px;}.yuki_header_el_search_modal{background-color:var(--yuki-base-color);background-image:none;--yuki-search-input-initial-color:var(--yuki-accent-color);--yuki-search-input-focus-color:var(--yuki-accent-color);--yuki-search-input-placeholder-color:var(--yuki-accent-color);--yuki-search-input-border-initial-color:var(--yuki-base-200);--yuki-search-input-border-focus-color:var(--yuki-primary-color);--yuki-modal-action-initial:var(--yuki-accent-active);--yuki-modal-action-hover:var(--yuki-primary-color);}.yuki_header_el_search_modal .search-input{text-align:center;}.yuki_header_builder_col_bottom_row_2_desktop{padding:0px 0px 0px 0px;width:20%;flex-direction:row;justify-content:flex-end;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_builder_col_bottom_row_0_mobile{padding:0px 0px 0px 0px;width:20%;flex-direction:row;justify-content:flex-start;align-items:center;--yuki-builder-elements-gap:12px;}.yuki_header_builder_col_bottom_row_1_mobile{padding:0px 0px 0px 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160
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179<style id="block-style-variation-styles-inline-css">
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189<body class="wp-singular post-template-default single single-post postid-6349 single-format-standard wp-custom-logo wp-embed-responsive wp-theme-yuki wp-child-theme-yuki-minimalist-blog yuki-body overflow-x-hidden yuki-form-classic"        data-yuki-scroll-reveal="{&quot;delay&quot;:200,&quot;duration&quot;:600,&quot;interval&quot;:200,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;origin&quot;:&quot;bottom&quot;,&quot;distance&quot;:&quot;200px&quot;}">
190<a class="skip-link screen-reader-text" href="#content">
191	Skip to content</a>
192            <div class="yuki-preloader-wrap yuki-preloader-preset-4">
193				<div class="yuki-preloader-4"></div>            </div>
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199						<form role="search"  method="get"
200      action="https://blog.pledgeme.co.nz/"
201      class="search-form"
202>
203    <div class="relative">
204        <label class="flex items-center flex-grow mb-0" for="search-form-6ab4e9ef16fdf">
205            <span class="screen-reader-text">Search for:</span>
206            <input type="search" id="search-form-6ab4e9ef16fdf"
207                   placeholder="Type &amp; Hint Enter"
208                   value="" name="s"
209                   class="search-input"
210            />
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220                            data-toggle-target="#yuki-search-modal"
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241			<div class="yuki-builder-column yuki-builder-column-0 yuki-builder-column-desktop yuki-builder-column-desktop-dir-column yuki-builder-column-tablet-dir-column yuki-builder-column-mobile-dir-column yuki_header_builder_col_modal_0_desktop">            <div data-builder-element="widgets" class="prose yuki-heading yuki-heading-style-1 yuki_header_el_widgets">
242				            </div>
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244</div></div></div></div></div><div class="yuki-header-row yuki-header-row-primary_navbar" data-row="primary_navbar"><div class="container mx-auto text-xs px-gutter flex flex-wrap items-stretch"><div class="yuki-builder-column yuki-builder-column-0 yuki-builder-column-desktop yuki-builder-column-desktop-dir-row yuki-builder-column-tablet-dir-row yuki-builder-column-mobile-dir-row yuki_header_builder_col_primary_navbar_0_desktop">            <div data-builder-element="logo" class="yuki-site-branding yuki_header_el_logo" data-logo="top">
245                                                <div class="site-identity">

246                                            <span class="site-title">
247                        <a href="https://blog.pledgeme.co.nz">PledgeMe Blog</a>
248                    </span>
249                                                                <span class="site-tagline">
250                        From the office                    </span>
251                                    </div>
252            </div>
253            </div><div class="yuki-builder-column yuki-builder-column-0 yuki-builder-column-mobile yuki-builder-column-desktop-dir-row yuki-builder-column-tablet-dir-row yuki-builder-column-mobile-dir-row yuki_header_builder_col_primary_navbar_0_mobile">            <div data-builder-element="logo" class="yuki-site-branding yuki_header_el_logo" data-logo="top">
254                                                <div class="site-identity">
255                                            <span class="site-title">
256                        <a href="https://blog.pledgeme.co.nz">PledgeMe Blog</a>
257                    </span>
258                                                                <span class="site-tagline">
259                        From the office                    </span>
260                                    </div>
261            </div>
262            </div></div></div><div class="yuki-sticky"><div class="yuki-header-row yuki-header-row-bottom_row" data-row="bottom_row"><div class="container mx-auto text-xs px-gutter flex flex-wrap items-stretch"><div class="yuki-builder-column yuki-builder-column-0 yuki-builder-column-desktop yuki-builder-column-desktop-dir-row yuki-builder-column-tablet-dir-row yuki-builder-column-mobile-dir-row yuki_header_builder_col_bottom_row_0_desktop">            <button type="button" data-builder-element="trigger" class="yuki-trigger yuki-icon-button yuki-icon-button-none yuki_header_el_trigger" data-toggle-target="#yuki-off-canvas-modal"  data-toggle-show-focus="#yuki-off-canvas-modal :focusable">
263				<i class="fas fa-bars-staggered"></i>            </button>
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305	
306
307<div class="yuki-container container mx-auto px-gutter lg:flex yuki-no-sidebar">
308    <div id="content" class="flex-grow max-w-full">
309		        <article id="post-6349" class="post-6349 post type-post status-publish format-standard has-post-thumbnail hentry category-crowdfunding category-founders category-howtopledgeme">
310
311					
312		            <header class="yuki-article-header yuki-max-w-content mx-auto relative z-[1]">
313													<div class="card-content">						                <div class="entry-title mb-gutter last:mb-0">
314					<h1>Physical Product Report</h1>                </div>
315												
316																																	                <div class="entry-metas mb-half-gutter last:mb-0">
317					<span class="byline meta-item"> <i class="fas fa-feather"></i><a class="entry-meta-link" href="https://blog.pledgeme.co.nz/author/anna/">Anna</a></span><span class="meta-divider"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 20 20"><path d="M7.8 10c0 1.215 0.986 2.2 2.201 2.2s2.199-0.986 2.199-2.2c0-1.215-0.984-2.199-2.199-2.199s-2.201 0.984-2.201 2.199z"></path></svg></span><span class="meta-item posted-on"><i class="far fa-calendar"></i><a class="entry-meta-link" href="https://blog.pledgeme.co.nz/physical-product-report/" rel="bookmark"><span class="entry-date"><time class="published" datetime="2026-06-09T13:00:00+13:00">Jun 9, 2026</time><time class="updated hidden" datetime="2026-08-10T10:49:25+13:00">Aug 10, 2026</time></span></a></span><span class="meta-divider"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 20 20"><path d="M7.8 10c0 1.215 0.986 2.2 2.201 2.2s2.199-0.986 2.199-2.2c0-1.215-0.984-2.199-2.199-2.199s-2.201 0.984-2.201 2.199z"></path></svg></span>                </div>
318						
319																            </header>
320		
321		<div class="article-featured-image prose prose-yuki mx-auto"><img width="762" height="436" src="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.42-AM-e1780874786253.png" class="h-full object-center object-cover alignwide wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.42-AM-e1780874786253.png 762w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.42-AM-e1780874786253-300x172.png 300w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.42-AM-e1780874786253-750x429.png 750w" sizes="(max-width: 762px) 100vw, 762px" /></div>		
322            <!-- Article Content -->
323            <div class="yuki-article-content yuki-entry-content clearfix mx-auto prose prose-yuki">
324
325				<p><!-- ============================================================
326     PLEDGEME Â· PHYSICAL PRODUCT REPORT LANDING PAGE
327     Paste this into the WordPress code editor (Ctrl+Shift+Alt+M)
328     Tested with Gutenberg / WordPress 6.x
329     ============================================================ --></p>
330<p><!-- ââ HERO SECTION âââââââââââââââââââââââââââââââââââââââââââ --></p>
331
332
333<div class="wp-block-group alignwide has-background" style="background-color:#0f2417;padding-top:60px;padding-right:40px;padding-bottom:60px;padding-left:40px"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-c5b6bfea wp-block-group-is-layout-constrained">
334<p class="has-vivid-green-cyan-color has-text-color wp-block-paragraph" style="font-size:19px;font-weight:500;letter-spacing:2px;text-transform:uppercase">Physical Product Report Â· 2026 Edition</p>
335
336
337
338<h1 class="wp-block-heading has-text-color" style="color:#f0f7f2;font-size:clamp(32px, 5vw, 48px);font-weight:600;line-height:1.15">Raising is hard.<br />For product founders, it&#8217;s <em style="color:#45b97c">harder.</em></h1>
339
340
341
342<p class="has-text-color wp-block-paragraph" style="color:#8fb89a;margin-top:16px;margin-bottom:36px;font-size:16px;line-height:1.6">A field guide for NZ founders raising capital for physical product businesses.<br />40 years of stories, a full funding pathway map, and honest advice from other founders like you. Written by Anna Guenther and Jacky Laverty.</p>
343
344
345
346<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
347<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
348<div class="wp-block-button is-style-fill"><a class="wp-block-button__link has-white-color has-text-color has-background has-medium-font-size has-custom-font-size wp-element-button" href="#download" style="border-radius:40px;background-color:#45b97c">

348Get the free field guide</a></div>
349
350
351
352<div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color has-border-color has-medium-font-size has-custom-font-size wp-element-button" href="#inside" style="border-color:rgba(69,185,124,0.4);border-width:1.5px;border-radius:40px">See what&#8217;s inside â</a></div>
353</div>
354</div></div>
355</div></div>
356
357
358<p><!-- ââ TRUST BAR âââââââââââââââââââââââââââââââââââââââââââââââ --></p>
359
360
361<div class="wp-block-group alignwide has-background is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7a2d1cfe wp-block-group-is-layout-flex" style="background-color:#f4f9f5;padding-top:16px;padding-right:32px;padding-bottom:16px;padding-left:32px">
362<p class="has-text-color wp-block-paragraph" style="color:#4a7a5a;margin-right:24px;font-size:10px">â Free to download</p>
363
364
365
366<p class="has-text-color wp-block-paragraph" style="color:#4a7a5a;margin-right:24px;font-size:10px">â Written by Anna Guenther &amp; Jacky Laverty</p>
367
368
369
370<p class="has-text-color wp-block-paragraph" style="color:#4a7a5a;margin-right:24px;font-size:10px">â 40 years of NZ product companies</p>
371
372
373
374<p class="has-text-color wp-block-paragraph" style="color:#4a7a5a;font-size:10px">â Every funding pathway mapped</p>
375</div>
376
377
378
379<p class="alignwide wp-block-paragraph">If you&#8217;re building a physical product in Aotearoa, you&#8217;re in good company. <br />For forty years, Kiwi founders have turned kitchen-table ideas into world-class companies, and funded every step along the way.</p>
380
381
382
383<h2 class="wp-block-heading alignwide"><strong>Why founders struggle to raise</strong></h2>
384
385
386
387<p class="alignwide wp-block-paragraph"><strong>They chase Venture Captial too early.</strong> The startup world trains founders to see VC as the destination: angels, then seed, then Series A. But that path was designed for SaaS. VCs need 10 to 20 times their money in ten years. Your skincare brand or brewery is probably growing steadily, not exponentially, and that&#8217;s not a bad thing, just a different kind of business.</p>
388
389
390
391<p class="alignwide wp-block-paragraph">The Trilogy sisters didn&#8217;t chase VC. They grew their skincare brand, sold to Ecoya for $20 million, then sold again seven years later for $211 million. Jeremy Moon built Icebreaker on $200,000 from eight investors, mostly friends&#8217; parents, and sold it 24 years later for $288 million. Neither story involved VC.</p>
392
393
394
395<p class="alignwide wp-block-paragraph"><strong>They don&#8217;t have a real growth plan.</strong> A good product isn&#8217;t a growth plan. Investors fund outcomes, not ideas. They want to see margins, a clear point of difference, and what specifically their money unlocks.</p>
396
397
398
399<p class="alignwide wp-block-paragraph"><strong>They can&#8217;t show a path to profit.</strong> Revenue is good, but margins and cashflow are what investors actually care about. For product businesses, this usually comes down to brand: a strong brand lets you charge more and protect your margins as you grow.</p>
400
401
402
403<p class="alignwide wp-block-paragraph">&#8220;A good product delivers a good brand, which delivers good margins, which delivers a pathway to profitability.&#8221; &#8211; Jeremy Moon, founder of Icebreaker</p>
404
405
406<p><!-- ââ OPENING PULL QUOTE âââââââââââââââââââââââââââââââââââââââ --></p>
407<p><!-- ââ REPORT COVER IMAGE âââââââââââââââââââââââââââââââââââââââ --></p>
408
409
410<div class="wp-block-group" style="padding-top:0;padding-bottom:0"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow">
411<figure class="wp-block-image size-full is-resized" style="margin-top:0;margin-bottom:0"><a href="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.58-AM-e1780874744333.png"><img decoding="async" width="758" height="439" src="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.58-AM-e1780874744333.png" alt="" class="wp-image-6353" style="width:840px;height:auto" srcset="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.58-AM-e1780874744333.png 758w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.58-AM-e1780874744333-300x174.png 300w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screen-Shot-2026-06-02-at-9.49.58-AM-e1780874744333-750x434.png 750w" sizes="(max-width: 758px) 100vw, 758px" /></a></figure>
412</div></div>
413
414
415
416<h2 class="wp-block-heading alignwide"><strong>How to prepare before you raise</strong></h2>
417
418
419
420<p class="alignwide wp-block-paragraph">Before approaching investors, pressure-test three things: can your margins hold (or improve) at ten times your current volume, are you genuinely differentiated, and what are the actual levers that grow the business without adding cost line for line.</p>
421
422
423
424<p class="alignwide wp-block-paragraph">Then build three forecasts, not one:</p>
425
426
427
428<ul class="wp-block-list">
429<li><strong>Profit &amp; Loss</strong>, monthly, 36 months, showing a credible path to breakeven</li>
430
431
432
433<li><strong>Balance Sheet</strong>, quarterly, 12 quarters, showing solvency, not just profitability</li>
434
435
436
437<li><strong>Cashflow</strong>, weekly, 52 weeks, because you can be profitable on paper and still run out of cash</li>
438</ul>
439
440
441
442<p class="alignwide wp-block-paragraph">&#8220;Breakeven just means you&#8217;ve stopped bleeding cash. It&#8217;s the most important milestone, more than making heaps of profit.&#8221; &#8211; Jeremy Moon</p>
443
444
445
446<p class="alignwide wp-block-paragraph">Get your documents ready before you&#8217;re asked: shareholders&#8217; agreement, cap table, IP registrations, two to three years of accounts, and a proper data room. And build your crowd before you need it. The founders who raise fastest have spent months, sometimes years, staying connected to potential investors without asking for anything.</p>
447
448
449<p><!-- ââ THE DATA ââââââââââââââââââââââââââââââââââââââââââââââââââ --></p>
450<p><!-- ââ WHAT'S INSIDE âââââââââââââââââââââââââââââââââââââââââââââ --></p>
451<p><!-- ââ REPORT INTERIOR IMAGE ââââââââââââââââââââââââââââââââââââ --></p>
452<p><!-- ââ CASE STUDY STATS ââââââââââââââââââââââââââââââââââââââââââ --></p>
453
454
455<div class="wp-block-group" style="padding-top:48px;padding-right:40px;padding-bottom:48px;padding-left:40px"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-a6b53f9f wp-block-group-is-layout-constrained">
456<p class="has-vivid-green-cyan-color has-text-color wp-block-paragraph" style="font-size:18px;font-weight:500;letter-spacing:2px;text-transform:uppercase">Case studies</p>
457
458
459
460<h2 class="wp-block-heading has-text-color" style="color:#0f2417;margin-bottom:24px;font-size:28px;font-weight:600">Four decades of product companies that built and won</h2>
461
462
463
464<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e748d6c5 wp-block-columns-is-layout-flex">
465<div class="wp-block-column has-border-color has-background is-layout-flow wp-block-column-is-layout-flow" style="border-color:#dbeee3;border-width:1px;border-radius:12px;background-color:#f4f9f5;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px">
466<p class="has-text-color wp-block-paragraph" style="color:#45b97c;margin-bottom:6px;font-size:11px;font-weight:500;letter-spacing:1.5px;text-transform:uppercase">Icebreaker</p>
467
468
469
470<h3 class="wp-block-heading has-text-color" style="color:#0f2417;margin-bottom:12px;font-size:15px;font-weight:600;line-height:1.3">$25k loan for a kitchen â $288m exit</h3>
471
472
473
474<p class="has-text-color wp-block-paragraph" style="color:#45b97c;margin-bottom:2px;font-size:28px;font-weight:500">$288m</p>
475
476
477
478<p class="has-text-color wp-block-paragraph" style="color:#8fb89a;font-size:11px;letter-spacing:0.5px;text-transform:uppercase">Sale price Â· 2018</p>
479</div>
480
481
482
483<div class="wp-block-column has-border-color has-background is-layout-flow wp-block-column-is-layout-flow" style="border-color:#dbeee3;border-width:1px;border-radius:12px;background-color:#f4f9f5;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px">
484<p class="has-text-color wp-block-paragraph" style="color:#45b97c;margin-bottom:6px;font-size:11px;font-weight:500;letter-spacing:1.5px;text-transform:uppercase">Ethique</p>
485
486
487
488<h3 class="wp-block-heading has-text-color" style="color:#0f2417;margin-bottom:12px;font-size:15px;font-weight:600;line-height:1.3">Bars not bottles, and a 48Ã return for early investors</h3>
489
490
491
492<p class="has-text-color wp-block-paragraph" style="color:#45b97c;margin-bottom:2px;font-size:28px;font-weight:500">48Ã</p>
493
494
495
496<p class="has-text-color wp-block-paragraph" style="color:#8fb89a;font-size:11px;letter-spacing:0.5px;text-transform:uppercase">Crowd investor return</p>
497</div>
498
499
500
501<div class="wp-block-column has-border-color has-background is-layout-flow wp-block-column-is-layout-flow" style="border-color:#dbeee3;border-width:1px;border-radius:12px;background-color:#f4f9f5;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px">
502<p class="has-text-color wp-block-paragraph" style="color:#45b97c;margin-bottom:6px;font-size:11px;font-weight:500;letter-spacing:1.5px;text-transform:uppercase">Parrotdog</p>
503
504
505
506<h3 class="wp-block-heading has-text-color" style="color:#0f2417;margin-bottom:12px;font-size:15px;font-weight:600;line-height:1.3">$2m raised in 2 days, from people who drink their beer</h3>
507
508
509
510<p class="has-text-color wp-block-paragraph" style="color:#45b97c;margin-bottom:2px;font-size:28px;font-weight:500">$2m</p>
511
512
513
514<p class="has-text-color wp-block-paragraph" style="color:#8fb89a;font-size:11px;letter-spacing:0.5px;text-transform:uppercase">Raised in 2 days</p>
515</div>
516</div>
517</div></div>
518
519
520
521<h2 class="wp-block-heading alignwide"><strong>Our three founders who did it</strong></h2>
522
523
524
525<p class="alignwide wp-block-paragraph"><strong>Parrotdog</strong> started as three Matts brewing in a Wellington flat in 2011, funded by credit cards. By 2016, they chose the crowd over institutional money: they grew their investor newsletter from 800 to 4,000 subscribers, released the offer document a week early, and hit their $1.2 million minimum in 12 hours. Total raised: $2 million in two days, from 796 new shareholders who&#8217;d been drinking their beer for years.</p>
526
527
528
529<p class="alignwide wp-block-paragraph"><strong>Ethique&#8217;s</strong> Brianne West started making shampoo bars in her Christchurch kitchen at 25. She didn&#8217;t launch a campaign and hope people showed up, she built her crowd first, selling at markets and on Facebook, telling the plastic-free story honestly. She raised $200,000 in two weeks, then $500,000 in 90 minutes two years later. When Ethique sold in 2020, her earliest crowdfunders s

529aw a 48x return.</p>
530
531
532
533<p class="alignwide wp-block-paragraph"><strong>DoseBuddy&#8217;s</strong> Sasha had a sick child and a syringe with rubbed-off markings, and a question every parent has had. She built a 4,000-person waitlist before her campaign even opened, through a simple sign-up form, Meta lead ads, and honest, diary-style emails about the product&#8217;s origin. The campaign hit its goal in 3 hours and ended at 2.4 times target.</p>
534
535
536
537<p class="alignwide wp-block-paragraph">&#8220;People don&#8217;t pledge to products. They pledge to people.&#8221;</p>
538
539
540
541<p class="alignwide wp-block-paragraph">All three did the same three things: they built relationships before asking for money, they delivered on every promise, and they told the honest, unpolished version of their story rather than a corporate one.</p>
542
543
544
545<h2 class="wp-block-heading has-text-align-left alignwide"><strong>Want the full picture?</strong></h2>
546
547
548
549<p class="alignwide wp-block-paragraph">The Physical Product Field Guide covers 40 years of NZ product companies, every funding pathway available in Aotearoa, and the honest advice most investors won&#8217;t tell you. Download it Free ð</p>
550
551
552
553<p class="wp-block-paragraph"></p>
554
555
556<p><!-- ââ FOUNDER QUOTES âââââââââââââââââââââââââââââââââââââââââââ --></p>
557
558
559<div data-wp-interactive="core/file" class="wp-block-file aligncenter"><object data-wp-bind--hidden="!state.hasPdfPreview" hidden class="wp-block-file__embed" data="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Physical-Product-Report-PledgeMe-2026-1.pdf" type="application/pdf" style="width:100%;height:1926px" aria-label="Embed of &lt;strong&gt;Physical Product Report - PledgeMe - 2026&lt;/strong&gt;."></object><a id="wp-block-file--media-cae282be-f5a6-4562-8de6-7ef823098352" href="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Physical-Product-Report-PledgeMe-2026-1.pdf" target="_blank" rel="noreferrer noopener"><strong>Physical Product Report &#8211; PledgeMe &#8211; 2026</strong></a><a href="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Physical-Product-Report-PledgeMe-2026-1.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-cae282be-f5a6-4562-8de6-7ef823098352">Download</a></div>
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561
562
563<div id="download" class="wp-block-group has-background" style="background-color:#0f2417;padding-top:60px;padding-right:40px;padding-bottom:60px;padding-left:40px"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-c5b6bfea wp-block-group-is-layout-constrained">
564<p class="has-vivid-green-cyan-color has-text-color wp-block-paragraph" style="font-size:18px;font-weight:500;letter-spacing:2px;text-transform:uppercase">Want to chat about your Growth plans?</p>
565
566
567
568<h2 class="wp-block-heading has-text-color" style="color:#f0f7f2;margin-bottom:8px;font-size:32px;font-weight:600">Free. No catch.</h2>
569
570
571
572<p class="has-text-color wp-block-paragraph" style="color:#8fb89a;margin-bottom:32px;font-size:16px">Book into our founder Anna&#8217;s calendar to chat about your plans.</p>
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582
583<p class="has-text-color wp-block-paragraph" style="color:#8fb89a;margin-bottom:32px;font-size:16px">And sign up to be kept in the loop on future research and opportunities for physical product founders.</p>
584
585
586
587<iframe src="https://docs.google.com/forms/d/e/1FAIpQLSegbWwygc0NOYkke3gAHOHE3S-V2bElOcVxXNMA9czziFiAdA/viewform?embedded=true" width="100%" height="986" frameborder="0" marginheight="0" marginwidth="0">Loadingâ¦</iframe>
588
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597      <option>What stage is your business?</option>
598      <option>Just starting out</option>
599      <option>1-2 years in market</option>
600      <option>2-5 years in market</option>
601      <option>5+ years in market</option>
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606</div></div>
607
608
609<p><!-- ââ RELATED RESOURCES âââââââââââââââââââââââââââââââââââââââ --></p>
610
611
612<div class="wp-block-group" style="padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-619300a4 wp-block-group-is-layout-constrained">
613<h2 class="wp-block-heading has-text-color" style="color:#0f2417;margin-bottom:20px;font-size:20px;font-weight:600">Want to learn more?</h2>
614
615
616
617<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e748d6c5 wp-block-columns-is-layout-flex">
618<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
619<p class="has-text-color wp-block-paragraph" style="color:#0f2417;margin-bottom:4px;font-size:13px;font-weight:500">ðï¸ The Funding Files podcast</p>
620
621
622
623<p class="has-text-color wp-block-paragraph" style="color:#5a7a62;font-size:13px">Hear founders tell their fundraising stories in full, including Sasha from DoseBuddy, the Parrotdog Matts, and more.</p>
624</div>
625
626
627
628<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
629<p class="has-text-color wp-block-paragraph" style="color:#0f2417;margin-bottom:4px;font-size:13px;font-weight:500">ð CrowdfundingU</p>
630
631
632
633<p class="has-text-color wp-block-paragraph" style="color:#5a7a62;font-size:13px">Our six-week preparation programme for founders getting ready to raise. Practical, founder-led, and funded via the Regional Business Partner Network.</p>
634</div>
635
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637
638<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
639<p class="has-text-color wp-block-paragraph" style="color:#0f2417;margin-bottom:4px;font-size:13px;font-weight:500">ð¬ Talk to us</p>
640
641
642
643<p class="has-text-color wp-block-paragraph" style="color:#5a7a62;font-size:13px">Thinking about a raise? We&#8217;re happy to have a no-pressure conversation. Email us at [email protected] or book a call with Anna.</p>
644</div>
645</div>
646</div></div>
647
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649
650<figure class="wp-block-image size-full is-resized"><a href="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screenshot-2026-06-09-11.14.15-AM.png"><img loading="lazy" decoding="async" width="544" height="314" src="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screenshot-2026-06-09-11.14.15-AM.png" alt="" class="wp-image-6392" style="width:840px;height:auto" srcset="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screenshot-2026-06-09-11.14.15-AM.png 544w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/Screenshot-2026-06-09-11.14.15-AM-300x173.png 300w" sizes="auto, (max-width: 544px) 100vw, 544px" /></a></figure>
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673		<div class="nav-links"><div class="nav-previous"><a href="https://blog.pledgeme.co.nz/note-from-charlotte-crowdbuild-then-crowdfund/" rel="prev"><div class="prev-post-thumbnail post-thumbnail"><img width="300" height="169" src="https://blog.pledgeme.co.nz/wp-content/uploads/2026/02/IMG_4996-300x169.jpg" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://blog.pledgeme.co.nz/wp-content/uploads/2026/02/IMG_4996-300x169.jpg 300w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/02/IMG_4996-1024x576.jpg 1024w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/02/IMG_4996-768x432.jpg 768w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/02/IMG_4996-1536x864.jpg 1536w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/02/IMG_4996-2048x1152.jpg 2048w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/02/IMG_4996-750x422.jpg 750w" sizes="auto, (max-width: 300px) 100vw, 300px" /><i class="fas fa-arrow-left-long"></i></div><div class="item-wrap px-gutter"><span class="item-label">Previous Post</span><span class="item-title">Note from Charlotte: Crowdbuild, then crowdfund.</span></div></a></div><div class="nav-next"><a href="https://blog.pledgeme.co.nz/campaign-comms-template/" rel="next"><div class="next-post-thumbnail post-thumbnail"><img width="300" height="157" src="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/image-1-e1780484076523-300x157.png" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/image-1-e1780484076523-300x157.png 300w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/image-1-e1780484076523-1024x534.png 1024w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/image-1-e1780484076523-768x401.png 768w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/image-1-e1780484076523-750x391.png 750w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/06/image-1-e1780484076523.png 1428w" sizes="auto, (max-width: 300px) 100vw, 300px" /><i class="fas fa-arrow-right-long"></i></div><div class="item-wrap px-gutter"><span class="item-label">Next Post</span><span class="item-title">Campaign &amp; Comms Template</span></div></a></div></div>
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676                    <h3 class="heading-content uppercase my-gutter">Related Posts</h3>
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680																		
681                <a href="https://blog.pledgeme.co.nz/new-tool-to-check-in-with-your-crowd/" class="card-thumbnail entry-thumbnail last:mb-0">
682					<img width="1024" height="367" src="https://blog.pledgeme.co.nz/wp-content/uploads/2026/09/Crowd-Check-Banner-1024x367.png" class="w-full h-full wp-post-image" alt="Crowd Check tick with crowd of hands" decoding="async" loading="lazy" srcset="https://blog.pledgeme.co.nz/wp-content/uploads/2026/09/Crowd-Check-Banner-1024x367.png 1024w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/09/Crowd-Check-Banner-300x108.png 300w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/09/Crowd-Check-Banner-768x275.png 768w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/09/Crowd-Check-Banner-1536x551.png 1536w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/09/Crowd-Check-Banner-2048x734.png 2048w, https://blog.pledgeme.co.nz/wp-content/uploads/2026/09/Crowd-Check-Banner-750x269.png 750w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />                </a>
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684																					<div class="card-content">													<h4 class="entry-title mb-half-gutter last:mb-0"><a class="link" href="https://blog.pledgeme.co.nz/new-tool-to-check-in-with-your-crowd/" rel="bookmark">New tool to check in with your crowd</a> </h4>									
685																																				
686						                <div class="entry-excerpt yuki-raw-html mb-gutter last:mb-0">
687					When someone comes to chat to us about their plans<a class="yuki-entry-excerpt-more yuki-entry-excerpt-more-link mx-1" href="https://blog.pledgeme.co.nz/new-tool-to-check-in-with-your-crowd/">...</a>                </div>
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689					<span class="byline meta-item"> <i class="fas fa-feather"></i><a class="entry-meta-link" href="https://blog.pledgeme.co.nz/author/bron/">Bron</a></span><span class="meta-divider"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewB

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717					The work you do before a raise is what determines<a class="yuki-entry-excerpt-more yuki-entry-excerpt-more-link mx-1" href="https://blog.pledgeme.co.nz/how-to-prepare-things-to-think-about-before-getting-ready-to-raise/">...</a>                </div>
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