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249-webkit-justify-content:center;justify-content:center;width:50px;height:50px;border-radius:50px;background-color:#5636d1;color:#fff;text-align:center;opacity:1;cursor:pointer;-webkit-transition:all .3s;transition:all .3s}.ha-scroll-to-top-button i{color:#fff;font-size:16px}.ha-scroll-to-top-button:hover{background-color:#e2498a}
250.elementor-657 .elementor-element.elementor-element-6e2f83d:not(.elementor-motion-effects-element-type-background), .elementor-657 .elementor-element.elementor-element-6e2f83d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://itukraine.org.ua/wp-content/uploads/2026/09/dms-bf-2026-1920-1080-en.png");}
251/*# sourceURL=elementor-frontend-inline-css */
252</style>
253<link rel=stylesheet id=elementor-post-7-css href='/wp-content/uploads/elementor/css/post-7.css?ver=1784717043' media=all />
254<link rel=stylesheet id=widget-form-css href='/wp-content/plugins/elementor-pro/assets/css/widget-form.min.css?ver=3.35.1' media=all />
255<link rel=stylesheet id=widget-image-css href='/wp-content/plugins/elementor/assets/css/widget-image.min.css?ver=3.35.6' media=all />
256<link rel=stylesheet id=widget-heading-css href='/wp-content/plugins/elementor/assets/css/widget-heading.min.css?ver=3.35.6' media=all />
257<link rel=stylesheet id=widget-icon-list-css href='/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css?ver=3.35.6' media=all />
258<link rel=stylesheet id=swiper-css href='/wp-content/plugins/elementor/assets/lib/swiper/v8/css/swiper.min.css?ver=8.4.5' media=all />
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545<div class=main_menu><ul id=mmobile-nav class=menu><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-358"><a href="#">About the Association</a>
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547<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-990"><a href="/en/about-us/">About us</a></li>
548<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9785"><a href="/en/about-us/our-benefits/">Our benefits</a></li>
549<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16269"><a href="/en/calendar/">Events calendar</a></li>
550<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20955"><a href="/en/about-us/ambassadors-of-the-it-ukraine-association/">
550Ambassadors of the Association</a></li>
551<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10537"><a href="/en/annual-and-quarterly-report/">Annual Reports</a></li>
552<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9678"><a href="/en/testimonial/">Testimonials</a></li>
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845<div class="elementor-element elementor-element-5aea4d4 ha-advanced-tooltip-top exad-sticky-section-no ha-gb-stripe ha-gb-row ha-gb-right ha-gb-top exad-glass-effect-no ha-has-bg-overlay elementor-widget elementor-widget-jet-listing-dynamic-field" data-id=5aea4d4 data-element_type=widget data-e-type=widget data-widget_type=jet-listing-dynamic-field.default>
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847<div class="jet-listing jet-listing-dynamic-field display-inline"><div class=jet-listing-dynamic-field__inline-wrap><div class=jet-listing-dynamic-field__content><p style="text-align: justify;"><span style="font-weight: 400;">During Black Friday, the workload on an online store increases at every stage — from checkout to order picking and handoff to a delivery provider. At this time, even a small address error can create extra manual work precisely when the team needs to process the highest possible number of orders.</span></p>
848&nbsp;
849<p style="text-align: justify;"><span style="font-weight: 400;">An outdated street name, a missing locality, an incorrect postal code, or several spelling variations of the same address may go unnoticed on normal days. During a seasonal peak, these inconsistencies add up: managers have to call customers, verify details manually, and correct orders before shipment.я</span></p>
850&nbsp;
851<p style="text-align: justify;"><span style="font-weight: 400;">That is why Black Friday preparation should cover more than inventory, advertising, and website performance. Your address database needs attention too.</span></p>
852&nbsp;
853<h2 style="text-align: left;"><strong>Which Errors Should You Find Before the Sale?</strong></h2>
854&nbsp;
855<ul>
856<li style="text-align: justify;"><strong>Outdated Street and Locality Names</strong></li>
857</ul>
858&nbsp;
859<p style="text-align: justify;"><span style="font-weight: 400;">Customer databases may contain addresses with former street or locality names for years. A shopper may enter the familiar version, while the CRM, accounting platform, or delivery service expects the current name.</span></p>
860&nbsp;
861<p style="text-align: justify;"><span style="font-weight: 400;">Your validation process should recognize both former and current names and match them to the same valid location.</span></p>
862&nbsp;
863<ul>
864<li style="text-align: justify;"><strong>Incomplete Addresses</strong></li>
865</ul>
866&nbsp;
867<p style="text-align: justify;"><span style="font-weight: 400;">An address may be missing a region, community, district, locality type, building number, or postal code. For example, “15 Shevchenka Street” without a city or village cannot be used reliably for delivery.</span></p>
868&nbsp;
869<p style="text-align: justify;"><span style="font-weight: 400;">Before the seasonal peak, define which fields are mandatory and identify records that need additional information.</span></p>
870&nbsp;
871<ul>
872<li style="text-align: left;"><strong>Inconsistent Formats</strong></li>
873</ul>
874&nbsp;
875<p style="text-align: justify;"><span style="font-weight: 400;">The same address may appear in several formats:</span></p>
876<ul style="text-align: justify;">
877<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">10 Nezalezhnosti St.;</span></li>
878<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">10 Nezalezhnosti Street;</span></li>
879<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">Nezalezhnosti, 10;</span></li>
880<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">10 Nezalezhnosti Street, Apt. 5, Intercom 27.</span></li>
881</ul>
882&nbsp;
883<p style="text-align: justify;"><span style="font-weight: 400;">People understand that these records may refer to the same place. A CRM, analytics platform, or automated data exchange may treat them as different addresses. Standardization converts them into one consistent format.</span></p>
884&nbsp;
885<ul>
886<li style="text-align: justify;"><strong>Character and Abbreviation Errors</strong></li>
887</ul>
888&nbsp;
889<p style="text-align: justify;"><span style="font-weight: 400;">Look-alike Latin and Cyrillic characters, extra spaces, accidental punctuation, inconsistent abbreviations, and address components in the wrong order make searching and matching more difficult.</span></p>
890&nbsp;
891<p style="text-align: justify;"><span style="font-weight: 400;">These issues are better detected in bulk than corrected one order at a time on your busiest day.</span></p>
892&nbsp;
893<ul>
894<li style="text-align: left;"><strong>Duplicate Records</strong></li>
895</ul>
896&nbsp;
897<p style="text-align: justify;"><span style="font-weight: 400;">
897Duplicates distort analytics, complicate customer segmentation, and create confusion around repeat purchases. At the same time, the same address does not always mean the same customer: several people may live there, or a business may place multiple orders.</span></p>
898&nbsp;
899<p style="text-align: justify;"><span style="font-weight: 400;">Define duplicate-detection rules in advance and combine address data with other permitted identifiers.</span></p>
900&nbsp;
901<h2 style="text-align: left;"><strong>How to Audit an Address Database</strong></h2>
902&nbsp;
903<h3 style="text-align: justify;"><strong>Step 1. Preserve the Source Data</strong></h3>
904&nbsp;
905<p style="text-align: justify;"><span style="font-weight: 400;">Before cleaning the database, create a backup and keep the original values. Do not overwrite source addresses without a way to review the changes.</span></p>
906&nbsp;
907<p style="text-align: justify;"><span style="font-weight: 400;">Identify the fields that contain structured address data. Courier instructions, customer preferences, and internal notes should be stored separately.</span></p>
908&nbsp;
909<h3 style="text-align: justify;"><strong>Step 2. Check a Test Sample</strong></h3>
910&nbsp;
911<p style="text-align: justify;"><span style="font-weight: 400;">You do not need to start with the entire database. Select records from different regions, sales channels, and time periods to reveal typical problems.</span></p>
912&nbsp;
913<p style="text-align: justify;"><span style="font-weight: 400;">A test sample helps estimate the share of valid addresses, the number of ambiguous records, and the likely amount of manual work.</span></p>
914&nbsp;
915<h3 style="text-align: justify;"><strong>Step 3. Categorize the Results</strong></h3>
916&nbsp;
917<p style="text-align: justify;"><span style="font-weight: 400;">After validation, assign each record to a clear category:</span></p>
918<ul style="text-align: justify;">
919<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">address recognized and standardized;</span></li>
920<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">outdated name identified;</span></li>
921<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">postal code or other components added;</span></li>
922<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">several possible matches found;</span></li>
923<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">manual review required;</span></li>
924<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">record cannot be matched reliably.</span></li>
925</ul>
926&nbsp;
927<p style="text-align: justify;"><span style="font-weight: 400;">This makes it clear which issues can be corrected automatically and which should be sent to a responsible team member.</span></p>
928&nbsp;
929<h3 style="text-align: justify;"><strong>Step 4. Clean the Historical Database</strong></h3>
930&nbsp;
931<p style="text-align: justify;"><span style="font-weight: 400;">Once the rules have been tested on a sample, move on to bulk processing. Keep a link between the original and standardized address and maintain a report of all results.</span></p>
932&nbsp;
933<p style="text-align: justify;"><a href="https://www.dmsolutions.com.ua/en/database-cleaner"><b>Database Cleaner by DM Solutions</b></a><span style="font-weight: 400;"> helps validate, enrich, and standardize address records. To assess your data before starting, you can request a free audit of a sample of up to 500 rows.</span></p>
934&nbsp;
935<h3 style="text-align: justify;"><strong>Step 5. Validate New Addresses During Entry</strong></h3>
936&nbsp;
937<p style="text-align: justify;"><span style="font-weight: 400;">Cleaning historical data solves only part of the problem. If the checkout form continues accepting free-form addresses, errors will quickly accumulate again.</span></p>
938&nbsp;
939<p style="text-align: justify;"><a href="https://www.geodata.online/en"><b>GeoData Online</b></a><span style="font-weight: 400;"> can validate and suggest addresses as the customer types. Learn more about integration options in the </span>
939<a href="https://www.dmsolutions.com.ua/en/faq"><b>DM Solutions product FAQ</b></a><span style="font-weight: 400;">.</span></p>
940&nbsp;
941<h3 style="text-align: left;"><strong>Step 6. Run an End-to-End Test</strong></h3>
942&nbsp;
943<p style="text-align: justify;"><span style="font-weight: 400;">Before the campaign starts, complete the full journey of a test order:</span></p>
944<ol style="text-align: justify;">
945<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">the customer fills in the checkout form;</span></li>
946<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">the address is transferred to the CRM;</span></li>
947<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">the manager sees it in a clear format;</span></li>
948<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">the data reaches the fulfillment system without loss;</span></li>
949<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">the delivery provider receives a valid address.</span></li>
950</ol>
951&nbsp;
952<p style="text-align: justify;"><span style="font-weight: 400;">Test renamed streets, small localities, addresses without postal codes, and records that use abbreviations.</span></p>
953&nbsp;
954<h2 style="text-align: left;"><strong>Online Store Readiness Checklist</strong></h2>
955&nbsp;
956<p style="text-align: justify;"><span style="font-weight: 400;">Before Black Friday, confirm that:</span></p>
957<ul style="text-align: justify;">
958<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">former street and locality names are matched to current ones;</span></li>
959<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">required address components are present;</span></li>
960<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">postal codes correspond to the addresses;</span></li>
961<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">abbreviations and formatting are standardized;</span></li>
962<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">courier instructions are stored separately from the address;</span></li>
963<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">potential duplicates are flagged for review;</span></li>
964<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">ambiguous records have a clear status;</span></li>
965<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">corrected addresses pass accurately between systems;</span></li>
966<li style="font-weight: 400;" aria-level=1><span style="font-weight: 400;">the team knows how to handle uncertain cases.</span></li>
967</ul>
968<h2></h2>
969<h2 style="text-align: left;"><strong>When Should You Start Preparing?</strong></h2>
970&nbsp;
971<p style="text-align: justify;"><span style="font-weight: 400;">Do not postpone the audit until the final days before the sale. You need time to test a sample, approve standardization rules, review ambiguous records, and verify data exchange between systems.</span></p>
972&nbsp;
973<p style="text-align: justify;"><span style="font-weight: 400;">The best place to start is a small sample that quickly reveals the real state of the database and helps you plan the next steps.</span></p>
974&nbsp;
975<h2 style="text-align: left;"><strong>Check Your Database Before the Seasonal Peak</strong></h2>
976&nbsp;
977<p style="text-align: justify;"><span style="font-weight: 400;">DM Solutions helps online stores validate, clean, and standardize address data, as well as control new addresses during checkout.</span></p>
978&nbsp;
979<p style="text-align: justify;"><a href="https://www.dmsolutions.com.ua/en/contacts"><b>Request an address database audit</b></a><span style="font-weight: 400;"> to find out which errors are present in your data and how to prepare it for Black Friday.</span></p></div></div></div>	</div>
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1031<h2 class="elementor-heading-title elementor-size-default">See also:</h2>	</div>
1032</div>
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1035<div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-4 grid-col-tablet-4 grid-col-mobile-2 jet-listing-grid--721" data-queried-id="31475|WP_Post" data-nav="{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:721,&quot;posts_num&quot;:4,&quot;columns&quot;:4,&quot;columns_tablet&quot;:4,&quot;columns_mobile&quot;:2,&quot;
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1040<div class="jet-listing jet-listing-dynamic-image"><img width=1920 height=1080 src="/wp-content/uploads/2026/09/AIforbusiness2.0.png" class="jet-listing-dynamic-image__img attachment-full size-full wp-post-image" alt=AIforbusiness2.0 decoding=async srcset="https://itukraine.org.ua/wp-content/uploads/2026/09/AIforbusiness2.0.png 1920w, https://itukraine.org.ua/wp-content/uploads/2026/09/xAIforbusiness2.0-300x169.png.pagespeed.ic.TazepHhesE.png 300w, https://itukraine.org.ua/wp-content/uploads/2026/09/xAIforbusiness2.0-1024x576.png.pagespeed.ic.qWR7nITCCD.png 1024w, https://itukraine.org.ua/wp-content/uploads/2026/09/xAIforbusiness2.0-768x432.png.pagespeed.ic.Oce3s26mR8.png 768w, https://itukraine.org.ua/wp-content/uploads/2026/09/xAIforbusiness2.0-1536x864.png.pagespeed.ic.fSOOZHW9i8.png 1536w" sizes="(max-width: 1920px) 100v
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1041</div>
1042<div class="elementor-element elementor-element-f95efc5 ha-advanced-tooltip-top exad-sticky-section-no ha-gb-stripe ha-gb-row ha-gb-right ha-gb-top exad-glass-effect-no ha-has-bg-overlay elementor-widget elementor-widget-jet-listing-dynamic-field" data-id=f95efc5 data-element_type=widget data-e-type=widget data-widget_type=jet-listing-dynamic-field.default>
1043<div class=elementor-widget-container>
1044<div class="jet-listing jet-listing-dynamic-field display-inline"><div class=jet-listing-dynamic-field__inline-wrap><span class=jet-listing-dynamic-field__content>Google</span></div></div>	</div>
1045</div>
1046<div class="elementor-element elementor-element-c206a81 ha-advanced-tooltip-top exad-sticky-section-no ha-gb-stripe ha-gb-row ha-gb-right ha-gb-top exad-glass-effect-no ha-has-bg-overlay elementor-widget elementor-widget-jet-listing-dynamic-field" data-id=c206a81 data-element_type=widget data-e-type=widget data-widget_type=jet-listing-dynamic-field.default>
1047<div class=elementor-widget-container>
1048<div class="jet-listing jet-listing-dynamic-field display-inline"><div class=jet-listing-dynamic-field__inline-wrap><h3 class=jet-listing-dynamic-field__content>Google launches updated AI for Business 2.0 course</h3></div></div>	</div>
1049</div>
1050<div class="elementor-element elementor-element-101ef4a ha-advanced-tooltip-top exad-sticky-section-no ha-gb-stripe ha-gb-row ha-gb-right ha-gb-top exad-glass-effect-no ha-has-bg-overlay elementor-widget elementor-widget-jet-listing-dynamic-field" data-id=101ef4a data-element_type=widget data-e-type=widget data-widget_type=jet-listing-dynamic-field.default>
1051<div class=elementor-widget-container>
1052<div class="jet-listing jet-listing-dynamic-field display-inline"><div class=jet-listing-dynamic-field__inline-wrap><p class=jet-listing-dynamic-field__content>Businesses today are constantly adapting to new conditions and operating in an era of economic, security and technological change. At...</p></div></div>	</div>
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1061<span class=elementor-button-text>Read more</span>
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1068<div class=elementor-widget-container>
1069<ul class="elementor-inline-items elementor-icon-list-items elementor-post-info">
1070<li class="elementor-icon-list-item elementor-repeater-item-b237a9b elementor-inline-item" itemprop=datePublished>
1071<span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date">
1072<time>28.09.2026</time>	</span>
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1076</div>
1077</div>
1078</div>
1079</div>
1080</a>
1081</div>
1082<a href="/en/google-launches-updated-ai-for-business-2-0-course/" class=jet-engine-listing-overlay-link></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-31447" data-post-id=31447><div class=jet-engine-listing-overlay-wrap data-url="https://itukraine.org.ua/en/it-enterprise-human-agent-teams-for-business/">	<div data-elementor-type=jet-listing-items data-elementor-id=72
10821 class="elementor elementor-721" data-elementor-settings="{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}" data-elementor-post-type=jet-engine>
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1087<div class="jet-listing jet-listing-dynamic-image"><img width=1920 height=1080 src="/wp-content/uploads/2026/09/xGroup-40346_1.png.pagespeed.ic.4TaSFL3U-5.png" class="jet-listing-dynamic-image__img attachment-full size-full wp-post-image" alt="Group 40346_1" decoding=async srcset="https://itukraine.org.ua/wp-content/uploads/2026/09/xGroup-40346_1.png.pagespeed.ic.4TaSFL3U-5.png 1920w, https://itukraine.org.ua/wp-content/uploads/2026/09/xGroup-40346_1-300x169.png.pagespeed.ic._01xIW5XUA.png 300w, https://itukraine.org.ua/wp-content/uploads/2026/09/xGroup-40346_1-1024x576.png.pagespeed.ic.5FcNeFJ_DT.png 1024w, https://itukraine.org.ua/wp-content/uploads/2026/09/xGroup-40346_1-768x432.png.pagespeed.ic.4lERga1a3x.png 768w, https://itukraine.org.ua/wp-content/uploads/2026/09/Group-40346_1-1536x864.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" loading=eager /></div>	</div>
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1090<div class=elementor-widget-container>
1091<div class="jet-listing jet-listing-dynamic-field display-inline"><div class=jet-listing-dynamic-field__inline-wrap><span class=jet-listing-dynamic-field__content>IT-Enterprise</span></div></div>	</div>
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1093<div class="elementor-element elementor-element-c206a81 ha-advanced-tooltip-top exad-sticky-section-no ha-gb-stripe ha-gb-row ha-gb-right ha-gb-top exad-glass-effect-no ha-has-bg-overlay elementor-widget elementor-widget-jet-listing-dynamic-field" data-id=c206a81 data-element_type=widget data-e-type=widget data-widget_type=jet-listing-dynamic-field.default>
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1095<div class="jet-listing jet-listing-dynamic-field display-inline"><div class=jet-listing-dynamic-field__inline-wrap><h3 class=jet-listing-dynamic-field__content>IT-Enterprise: Human-Agent Teams for Business</h3></div></div>	</div>
1096</div>
1097<div class="elementor-element elementor-element-101ef4a ha-advanced-tooltip-top exad-sticky-section-no ha-gb-stripe ha-gb-row ha-gb-right ha-gb-top exad-glass-effect-no ha-has-bg-overlay elementor-widget elementor-widget-jet-listing-dynamic-field" data-id=101ef4a data-element_type=widget data-e-type=widget data-widget_type=jet-listing-dynamic-field.default>
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1099<div class="jet-listing jet-listing-dynamic-field display-inline"><div class=jet-listing-dynamic-field__inline-wrap><p class=jet-listing-dynamic-field__content>Human-Agent Teams: How Specialized AI Agents Integrate with ERP, Work with Corporate Data, and Reshape Business Teams. &nbsp; Businesses are...</p></div></div>	</div>
1100</div>
1101<div class="elementor-element elementor-element-92f77bf e-flex e-con-boxed e-con e-child" data-id=92f77bf data-element_type=container data-e-type=container data-settings="{&quot;_ha_eqh_enable&quot;:false}">
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1104<div class=elementor-widget-container>
1105<div class=elementor-button-wrapper>
1106<a class="elementor-button elementor-button-link elementor-size-sm elementor-animation-grow" href="/en/it-enterprise-human-agent-teams-for-business/">
1107<span class=elementor-button-content-wrapper>
1108<span class=elementor-button-text>Read more</span>
1109</span>
1110</a>
1111</div>
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1113</div>
1114<div class="elementor-element elementor-element-cdfda6d elementor-absolute exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-post-info" data-id=cdfda6d data-element_type=widget data-e-type=widget data-settings="{&quot;_position&quot;:&quot;absolute&quot;}" data-widget_type=post-info.default>
1115<div class=elementor-widget-container>
1116<ul class="elementor-inline-items elementor-icon-list-items elementor-post-info">
1117<li class="elementor-icon-list-item elementor-repeater-item-b237a9b elementor-inline-item" itemprop=datePublished>
1118<span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date">
1119<time>24.09.2026</time>	</span>
1120</li>
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1122</div>
1123</div>
1124</div>
1125</div>
1126</div>
1127</a>
1128</div>
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1130<a class="elementor-element elementor-element-797f258 e-transform e-flex e-con-boxed e-con e-parent" data-id=797f258 data-element_type=container data-e-type=container data-settings="{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.90000000000000002220446049250313080847263336181640625,&quot;sizes&quot;:[]},&quot;_ha_eqh_enable&quot;:false,&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" href="/en/ukrainian-innovations-deserve-more/">
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1133<div class=elementor-widget-container>
1134<div class="jet-listing jet-listing-dynamic-image"><img width=1920 height=1080 src="/wp-content/uploads/2026/09/x16-na-9-eng-2-.png.pagespeed.ic.WkBxQum7Qk.png" class="jet-listing-dynamic-image__img attachment-full size-full wp-post-image" alt="16 на 9 eng (2)" decoding=async srcset="https://itukraine.org.ua/wp-content/uploads/2026/09/x16-na-9-eng-2-.png.pagespeed.ic.WkBxQum7Qk.png 1920w, https://itukraine.org.ua/wp-content/uploads/2026/09/x16-na-9-eng-2--300x169.png.pagespeed.ic.o0jn3EZLsm.png 300w, https://itukraine.org.ua/wp-content/uploads/2026/09/16-na-9-eng-2--1024x576.png 1024w, https://itukraine.org.ua/wp-content/uploads/2026/09/16-na-9-eng-2--768x432.png 768w, https://itukraine.org.ua/wp-content/uploads/2026/09/16-na-9-eng-2--1536x864.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" loading=eager /></div>	</div>
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1138<div class="jet-listing jet-listing-dynamic-field display-inline"><div class=jet-listing-dynamic-field__inline-wrap><span class=jet-listing-dynamic-field__content>UNIT.City</span></div></div>	</div>
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1151<div class=elementor-widget-container>
1152<div class=elementor-button-wrapper>
1153<a class="elementor-button elementor-button-link elementor-size-sm elementor-animation-grow" href="/en/ukrainian-innovations-deserve-more/">
1154<span class=elementor-button-content-wrapper>
1155<span class=elementor-button-text>Read more</span>
1156</span>
1157</a>
1158</div>
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1160</div>
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1164<li class="elementor-icon-list-item elementor-repeater-item-b237a9b elementor-inline-item" itemprop=datePublished>
1165<span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date">
1166<time>23.09.2026</time>	</span>
1167</li>
1168</ul>
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1175</div>
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1195<div class="elementor-element elementor-element-92f77bf e-flex e-con-boxed e-con e-child" data-id=92f77bf data-element_type=container data-e-type=container data-settings="{&quot;_ha_eqh_enable&quot;:false}">
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1385									$('.ha-cursor').addClass('ha-init-hide');
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1387									$('body').addClass('hm-init-default-cursor-none');
1388									$('.ha-cursor').removeClass('ha-init-hide');
1389								}
1390							}
1391						}, 500);
1392
1393					});
1394
1395				}(jQuery, window));
1396			</script>
vendor: 1 bytes, line 1396
1396
1397<script>
1398				const lazyloadRunObserver = () => {
1399					const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` );
1400					const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => {
1401						entries.forEach( ( entry ) => {
1402							if ( entry.isIntersecting ) {
1403								let lazyloadBackground = entry.target;
1404								if( lazyloadBackground ) {
1405									lazyloadBackground.classList.add( 'e-lazyloaded' );
1406								}
1407								lazyloadBackgroundObserver.unobserve( entry.target );
1408							}
1409						});
1410					}, { rootMargin: '200px 0px 200px 0px' } );
1411					lazyloadBackgrounds.forEach( ( lazyloadBackground ) => {
1412						lazyloadBackgroundObserver.observe( lazyloadBackground );
1413					} );
1414				};
1415				const events = [
1416					'DOMContentLoaded',
1417					'elementor/lazyload/observe',
1418				];
1419				events.forEach( ( event ) => {
1420					document.addEventListener( event, lazyloadRunObserver );
1421				} );
1422			</script>
vendor: 1 bytes, line 1422
1422
1423<script type="text/html" id=tmpl-jet-ajax-search-results-item>
1424<div class="jet-ajax-search__results-item">
1425	<a class="jet-ajax-search__item-link" href="{{{data.link}}}" target="{{{data.link_target_attr}}}">
1426		{{{data.thumbnail}}}
1427		<div class="jet-ajax-search__item-content-wrapper">
1428			{{{data.before_title}}}
1429			<div class="jet-ajax-search__item-title">{{{data.title}}}</div>
1430			{{{data.after_title}}}
1431			{{{data.before_content}}}
1432			<div class="jet-ajax-search__item-content">{{{data.content}}}</div>
1433			{{{data.after_content}}}
1434			{{{data.rating}}}
1435			{{{data.price}}}
1436			{{{data.add_to_cart}}}
1437		</div>
1438	</a>
1439</div>
1440</script>
1440<script type="text/html" id=tmpl-jet-search-focus-suggestion-item>
1441<div class="jet-search-suggestions__focus-area-item" tabindex="0" aria-label="{{{data.fullName}}}">
1442	<div class="jet-search-suggestions__focus-area-item-title">{{{data.name}}}</div>
1443</div>
1444</script>
1444<script type="text/html" id=tmpl-jet-search-inline-suggestion-item>
1445<div class="jet-search-suggestions__inline-area-item" tabindex="0" aria-label="{{{data.fullName}}}">
1446	<div class="jet-search-suggestions__inline-area-item-title" >{{{data.name}}}</div>
1447</div>
1448</script>
1448<script type="text/html" id=tmpl-jet-ajax-search-inline-suggestion-item>
1449<div class="jet-ajax-search__suggestions-inline-area-item" tabindex="0" aria-label="{{{data.fullName}}}">
1450	<div class="jet-ajax-search__suggestions-inline-area-item-title" >{{{data.name}}}</div>
1451</div>
1452</script>
1452<script type="text/html" id=tmpl-jet-ajax-search-results-suggestion-item>
1453<div class="jet-ajax-search__results-suggestions-area-item" tabindex="0" aria-label="{{{data.fullName}}}">
1454	<div class="jet-ajax-search__results-suggestions-area-item-title">{{{data.name}}}</div>
1455</div>
1456</script>
1456<link rel=stylesheet id=elementor-post-12603-css href='/wp-content/uploads/elementor/css/post-12603.css?ver=1784717044' media=all />
1457<link rel=stylesheet id=elementor-post-12622-css href='/wp-content/uploads/elementor/css/post-12622.css?ver=1784717044' media=all />
1458<style id=global-styles-inline-css>
1459:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,0) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);
1459--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}:root { --wp--style--global--content-size: 800px;--wp--style--global--wide-size: 1200px; }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.wp-site-blocks) > * { margin-block-start: 24px; margin-block-end: 0; }:where(.wp-site-blocks) > :first-child { margin-block-start: 0; }:where(.wp-site-blocks) > :last-child { margin-block-end: 0; }:root { --wp--style--block-gap: 24px; }:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-flex){gap: 24px;}:root :where(.is-layout-grid){gap: 24px;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit;letter-spacing: inherit;line-height: inherit;padding-top: calc(0.667em + 2px);padding-right: calc(1.333em + 2px);padding-bottom: calc(0.667em + 2px);padding-left: calc(1.333em + 2px);text-decoration: none;text-transform: inherit;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) 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!important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}
1459.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
1460/*# sourceURL=global-styles-inline-css */
1461</style>
1462<link rel=stylesheet id=elementor-gf-local-roboto-css href='/wp-content/uploads/elementor/google-fonts/css/roboto.css?ver=1757844652' media=all />
1463<script id=exad-sticky-jquery-js src="/wp-content/plugins/exclusive-addons-for-elementor/assets/vendor/js/jquery.sticky-sidebar.js?ver=2.7.9.8"></script>
vendor: 1 bytes, line 1463
1463
1464<script id=scroll-top-js-js async defer src="/wp-content/plugins/scroll-top/assets/js/jquery.scrollUp.min.js?ver=1.5.5"></script>
vendor: 1 bytes, line 1464
1464
1465<script id=canvasjs-js src="https://cdn.canvasjs.com/canvasjs.min.js"></script>
vendor: 1 bytes, line 1465
1465
1466<script id=pll_cookie_script-js-after>
1467(function() {
1468				var expirationDate = new Date();
1469				expirationDate.setTime( expirationDate.getTime() + 31536000 * 1000 );
1470				document.cookie = "pll_language=en; expires=" + expirationDate.toUTCString() + "; path=/; secure; SameSite=Lax";
1471			}());
1472
1473//# sourceURL=pll_cookie_script-js-after
1474</script>
vendor: 1 bytes, line 1474
1474
1475<script id=rocket-browser-checker-js-after>
1476"use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}();
1477//# sourceURL=rocket-browser-checker-js-after
1478</script>
vendor: 1 bytes, line 1478
1478
1479<script id=rocket-preload-links-js-extra>
1480var RocketPreloadLinksConfig = {"excludeUris":"/(?:.+/)?feed(?:/(?:.+/?)?)?$|/(?:.+/)?embed/|/(index.php/)?(.*)wp-json(/.*|$)|/refer/|/go/|/recommend/|/recommends/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https://itukraine.org.ua","onHoverDelay":"100","rateThrottle":"3"};
1481//# sourceURL=rocket-preload-links-js-extra
1482</script>
vendor: 1 bytes, line 1482
1482
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