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For beauty and grooming brands, digital marketing is where the brand strategy gets executed. 5WPR builds digital marketing programs that connect every channel (earned, owned, and paid) into a single, integrated system designed to move consumers from first awareness through purchase and repeat loyalty. Our beauty and grooming earned media practice works in direct partnership with the digital marketing team, ensuring earned media and digital programs reinforce each other rather than running in parallel silos.`,aNode:(0,N.jsxs)(N.Fragment,{children:[`A beauty digital marketing agency builds the social presence, paid media infrastructure, influencer programs, SEO content, and AI search visibility that drives beauty discovery, consideration, and purchase in a category where consumers are constantly bombarded with options. For beauty and grooming brands, digital marketing is where the brand strategy gets executed. 5WPR builds digital marketing programs that connect every channel (earned, owned, and paid) into a single, integrated system designed to move consumers from first awareness through purchase and repeat loyalty. Our`,` `,(0,N.jsx)(`a`,{href:_(`/practice/consumer-beauty.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`beauty and grooming earned media practice`}),` `,`works in direct partnership with the digital marketing team, ensuring earned media and digital programs reinforce each other rather than running in parallel silos.`]})},{id:`faq-social`,q:`How does social media marketing work for beauty brands?`,a:`Social media is the primary discovery channel for beauty consumers, particularly Gen Z and millennial buyers who rely on TikTok, Instagram, and YouTube for product education, routine inspiration, and peer validation before making a purchase. As a social media agency for beauty brands, 5WPR builds social media marketing programs that go beyond content calendars to build genuine community: visually compelling content strategies tailored to each platform's algorithm and format, TikTok and Instagram Reels programs that drive organic reach and viral potential, YouTube content strategies for longer-form education and demonstration, and community management programs that turn customers into brand advocates. We combine organic social with paid amplification, creator whitelisting, and retargeting to build programs that sustain momentum between major launches and campaigns.`},{id:`faq-influencer`,q:`How does influencer marketing work for beauty and grooming brands?`,a:`Influencer and creator partnerships are central to beauty discovery and conversion. 5WPR connects beauty brands with creators, editors, makeup artists, stylists, and beauty tastemakers who authentically showcase products and inspire action across Instagram, TikTok, YouTube, and emerging platforms. We build influencer programs that go beyond follower counts: targeting creators whose audiences match the brand's actual buyer profile and whose content style aligns with how the product should be experienced. We manage full influencer programs: identification, vetting, contracting, briefing, content review, performance tracking, and ongoing relationship management. For beauty brands with both consumer and professional audiences, we build parallel influencer programs targeting both retail consumers and the salon, spa, and professional trade communities that influence consumer purchasing decisions.`},{id:`faq-paid`,q:`What paid media strategies work best for beauty brands?`,a:`5WPR's media planning and buying work for beauty brands combines platform strategy with the creative quality that beauty consumers expect. We build paid social programs across Meta, TikTok, Pinterest, and YouTube, pairing audience segmentation with creative testing to identify the content formats and messages that drive the lowest cost-per-acquisition. We layer paid amplification onto organic and influencer content through creator whitelisting and dark posting, extending the reach of the brand's best-performing content to qualified new audiences. For beauty brands with e-commerce and retail components, our performance marketing programs drive both brand awareness and direct purchase, with retargeting sequences that recover cart abandonment and drive repeat purchase from existing customers.`},{id:`faq-seo`,q:`How does SEO and content marketing drive growth for beauty brands?`,a:`Beauty consumers actively search for product reviews, application techniques, ingredient information, and routine recommendations, making SEO-led content a high-value acquisition channel for brands that invest in it. 5WPR builds SEO content marketing programs for beauty brands that answer the specific questions buyers are asking at every stage of their research: ingredient explainers that build credibility, comparison content that captures buyers evaluating options, tutorial and how-to content that demonstrates product value, and review and roundup content that intercepts high-intent purchase searches. We build content strategies tied directly to keyword opportunity and competitive gap analysis, identifying the search terrain where a beauty brand can earn authority and build organic traffic that compounds over time.`},{id:`faq-digital-pr`,q:`How does earned media build search authority for beauty brands?`,a:`Earned media strategy paired with online authority building secures coverage and backlinks in high-authority beauty, lifestyle, and business publications that drive both referral traffic and domain authority. Unlike traditional media relations alone, this work directly connects media coverage to measurable search visibility improvements: every major earned media placement in Allure, Vogue, Women's Health, or Forbes Beauty contributes to the brand's domain authority and search rankings for competitive beauty category terms. 5WPR's earned media and search authority programs for beauty brands integrate earned media placements with SEO strategy, ensuring coverage in the publications beauty consumers trust also builds the brand's long-term organic search infrastru
1cture.`,aNode:(0,N.jsxs)(N.Fragment,{children:[`Earned media strategy paired with online authority building secures coverage and backlinks in high-authority beauty, lifestyle, and business publications that drive both referral traffic and domain authority. Unlike traditional media relations alone, this work directly connects media coverage to measurable search visibility improvements: every major earned media placement in Allure, Vogue, Women's Health, or Forbes Beauty contributes to the brand's domain authority and search rankings for competitive beauty category terms. 5WPR's`,` `,(0,N.jsx)(`a`,{href:_(`/practice/digital-pr.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`earned media and search authority programs`}),` `,`for beauty brands integrate earned media placements with SEO strategy, ensuring coverage in the publications beauty consumers trust also builds the brand's long-term organic search infrastructure.`]})},{id:`faq-geo`,q:`How does GEO (generative engine optimization) affect beauty brands?`,a:`Generative engine optimization, or GEO, is the practice of building a brand's presence in AI-generated search answers, the responses that ChatGPT, Perplexity, Google AI Overviews, and similar tools produce when beauty consumers ask questions about products, ingredients, routines, and brands. As AI-powered search becomes a primary beauty discovery channel, particularly among the digitally native Gen Z consumers who represent the fastest-growing segment of beauty buyers, brands that are not being cited by LLMs are losing visibility they may not realize is missing. When a consumer asks an AI tool âwhat are the best clean beauty brands,â âwhich hydrating serums do dermatologists recommend,â or âwhich marketing agency for beauty brands should I hire,â the brands and agencies with established AI citation authority appear in the answer. 5WPR builds GEO programs for beauty clients that structure content, earn authoritative citations across the publications and platforms AI engines draw from, and establish brand mentions in the digital ecosystem that feeds AI-generated recommendations. GEO is now integrated into every 5WPR beauty digital marketing engagement. GEO runs as a foundational layer of how we build beauty brand visibility for the AI search era.`},{id:`faq-cosmetics`,q:`What does a cosmetics marketing agency do for colour cosmetics and makeup brands?`,a:`Colour cosmetics and makeup brands compete on shade range, formulation claims, and application technique as much as brand awareness. A cosmetic marketing agency needs category-specific expertise: shade-matching content and swatch demos, ingredient and clean-beauty claims that meet what consumers now expect, and paid social built around demonstration instead of static product shots. 5WPR runs cosmetic marketing programs for colour cosmetics and makeup brands using the same social, influencer, paid, SEO, and GEO channels we run across beauty.`},{id:`faq-shopper`,q:`How does shopper marketing work for beauty brands at retail?`,a:`Shopper marketing covers the campaigns that move a beauty product off the shelf: retailer-specific promotions, shoppable content, in-store activation, and the sell-in materials that convince a buyer to stock it. Brands often treat distribution as a sales conversation instead of a marketing one, but sell-in and sell-through both run on the same demand signals as paid and social. 5WPR builds shopper marketing programs covering both: sell-in materials for retail buyers, and sell-through campaigns and retailer-specific activation once a product is stocked.`}],vn=[{label:`Beauty & Grooming PR`,href:`/practice/consumer-beauty.cfm`},{label:`Consumer PR`,href:`/practice/consumercfm.cfm`},{label:`Lifestyle PR`,href:`/practice/Lifestyle.cfm`},{label:`CPG Digital Marketing`,href:`/practice/cpg-digital-marketing-agency.cfm`},{label:`Food & Beverage`,href:`/practice/foodpr-beveragepr.cfm`}],yn=[{id:`clutch-b2b`,alt:`Clutch Top B2B Companies`,image_url:`https://api.5wpr.com/storage/v1/object/public/media/featured/media/clutch-top-b2b-companies.webp`,link:`https://clutch.co/profile/5w-public-relations`},{id:`odwyers`,alt:`O'Dwyer's Rankings 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We build integrated digital marketing programs for beauty and grooming brands across social media, influencer marketing, paid media, SEO, content marketing, and generative engine optimization , from early-stage DTC brands launching their first campaign to established beauty companies defending category leadership at mass retail.`}),(0,N.jsxs)(`p`,{className:`mt-5 text-lg text-neutral-700 leading-relaxed`,children:[`Our team sits within 5W's broader`,` `,(0,N.jsx)(`a`,{href:`/practice/consumer-beauty.cfm`,className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`beauty and grooming earned media practice`}),`. 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That depth of category coverage means we understand how strategy shifts across product type, price point, and retail channel, and we build programs accordingly.`]}),(0,N.jsxs)(`p`,{className:`mt-5 text-lg text-neutral-700 leading-relaxed`,children:[`Our beauty roster includes`,` `,(0,N.jsx)(`a`,{href:`/practice/its-a-10-haircut.cfm`,className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`It's a 10 Haircare`}),`, an independent haircare brand built on stylist word-of-mouth, and`,` `,(0,N.jsx)(`a`,{href:`/practice/elf-beauty.cfm`,className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`e.l.f. Beauty`}),`, a publicly traded, mass-retail cosmetics company. 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We track Citation Share to determine how frequently an AI system references a specific defense contractor when asked about autonomous battlefield technologies. 5W also works as a defense marketing agency on the demand side, running search, owned content, and paid programs that reach procurement researchers, program offices, and engineering candidates directly rather than through a reporter.`]}),(0,N.jsxs)(`div`,{className:`mt-8 rounded-2xl border-l-4 border-[#A7A5F4] bg-white p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`How AI search works`}),(0,N.jsxs)(`p`,{className:`mt-4 text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`Generative systems weight sources by how often and how authoritatively a company is described across the material they retrieve at answer time and the material they were trained on. Consistent, accurate mentions across high-authority national security and business publications give generative engines more material to retrieve, which can improve how often a defense AI company is cited when users research the category. The measurement method is shared with 5W's`,` `,(0,N.jsx)(`a`,{href:`/practice/ai-digital-marketing-and-pr-agency.cfm`,className:`font-semibold text-[#5a4dc9] underline decoration-[#A7A5F4] underline-offset-4 hover:text-[#13102C]`,children:`AI PR and digital marketing`}),` `,`practice, applied here to defense-specific procurement and category queries.`]})]})]})}),(0,N.jsx)(`section`,{id:`case-studies`,className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Case study`}),(0,N.jsxs)(`div`,{className:`mt-4 grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-7`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`Shield AI`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`5W Public Relations built Shield AI's media presence in AI-powered defense across United States and allied outlets.`}),(0,N.jsx)(`p`,{className:`mt-5 text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Shield AI develops autonomous systems for military applications. 5W developed a comprehensive communications program encompassing executive trend commentary, Washington coordination, trade-show activation, and standalone announcement features. This integrated approach established the aerospace and defense technology company as a primary authority in the autonomous defense sector.`}),s?.link&&(0,N.jsxs)(`a`,{href:s.link,className:`mt-6 inline-flex items-center gap-2 text-sm font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[`Read the Shield AI case study`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]}),c.length>0&&(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`More defense and dual-use work`}),(0,N.jsx)(`p`,{className:`mt-3 text-sm leading-relaxed text-neutral-600`,children:`Shield AI is the defense reference in this set. Fetcherr and Moloco are adjacent applied-AI programs, included for engineering-depth context rather than as defense credentials.`}),(0,N.jsx)(`ul`,{className:`mt-5 space-y-3`,children:c.map(e=>(0,N.jsx)(`li`,{children:(0,N.jsxs)(`a`,{href:e.link??`#`,className:`group flex items-center justify-between gap-4 roun
1ded-xl border border-neutral-200 bg-neutral-50 px-5 py-4 transition hover:border-[#A7A5F4] hover:bg-white`,children:[(0,N.jsx)(`span`,{className:`font-display text-base font-bold text-[#13102C]`,children:e.name}),(0,N.jsx)(j,{className:`h-4 w-4 shrink-0 text-[#5a4dc9] transition-transform group-hover:translate-x-1`})]})},e.id))})]})]})]})}),(n??[]).length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Recognition`}),(0,N.jsx)(`ul`,{className:`mt-8 flex flex-nowrap items-center justify-center gap-4 overflow-x-auto pb-2 md:gap-5`,children:(n??[]).map(e=>(0,N.jsx)(`li`,{className:`flex h-20 w-[120px] shrink-0 items-center justify-center rounded-lg bg-[var(--color-ink-1)] p-2 transition hover:shadow-sm md:h-24 md:w-[135px] md:p-3`,children:(0,N.jsx)(`img`,{src:e.image_url,alt:e.alt||`Award`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[120px] object-contain md:h-16 md:max-w-[135px]`})},e.id))})]})}),(0,N.jsx)(L,{slug:e?.slug,title:e?.title,industry:e?.industry,heading:`Research behind defense AI visibility`}),(0,N.jsx)(`section`,{className:`bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-4xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`Frequently asked questions about defense AI PR`}),(0,N.jsx)(`p`,{className:`mx-auto mt-5 max-w-2xl text-center text-lg leading-relaxed text-neutral-700`,children:`Defense technology executives require communications strategies that protect operational security while driving commercial growth.`}),(0,N.jsx)(`div`,{className:`mt-10 divide-y divide-neutral-200 border-y border-neutral-200`,children:o.map((e,t)=>(0,N.jsxs)(`details`,{open:!0,className:`group py-5 [&_summary::-webkit-details-marker]:hidden`,children:[(0,N.jsxs)(`summary`,{className:`flex cursor-pointer list-none items-start justify-between gap-6`,children:[(0,N.jsxs)(`span`,{className:`font-display text-base font-bold leading-snug text-[#13102C] md:text-lg`,children:[t+1,`. `,e.q]}),(0,N.jsxs)(`span`,{className:`mt-0.5 flex h-8 w-8 shrink-0 items-center justify-center rounded-full border border-neutral-300 text-[#5a4dc9] transition-colors group-open:border-[#5a4dc9] group-open:bg-[#5a4dc9] group-open:text-white`,children:[(0,N.jsx)(m,{className:`h-4 w-4 group-open:hidden`}),(0,N.jsx)(p,{className:`hidden h-4 w-4 group-open:block`})]})]}),(0,N.jsx)(`p`,{className:`mt-4 text-base leading-relaxed text-neutral-700`,children:e.a})]},t))}),(0,N.jsxs)(`div`,{className:`mt-10 rounded-2xl border border-neutral-200 bg-neutral-50 p-7 md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-xl font-extrabold tracking-tight text-[#13102C]`,children:`Defense Tech Executive Visibility`}),(0,N.jsx)(`p`,{className:`mt-3 text-base leading-relaxed text-neutral-700`,children:`Procurement officers and investors buy leadership as much as they buy technology. Our executive visibility programs establish founders and engineers as reliable authorities on the future of the autonomous battlefield.`}),(0,N.jsxs)(`a`,{href:`/practice/defense-tech-executive-visibility.cfm`,className:`mt-5 inline-flex items-center gap-2 text-sm font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[`Explore Defense Tech Executive Visibility`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]})]})}),(0,N.jsx)(`section`,{id:`contact-cta`,className:`bg-[#13102C] text-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-5xl px-6 py-16 text-center md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Talk to 5W`}),(0,N.jsx)(`h2`,{className:`mt-4 font-display text-3xl font-extrabold leading-tight tracking-tight md:text-5xl`,children:`Build the visibility that wins capital, talent, and contracts.`}),(0,N.jsxs)(`p`,{className:`mx-auto mt-6 max-w-3xl text-base leading-relaxed text-white/70 md:text-lg`,children:[`5W helps defense AI and dual-use technology companies build the visibility required to secure capital, recruit talent, and win government contracts. 5W runs AI Search (GEO) programs across consumer, B2B, financial services, healthcare, and defense technology, building the machine-readable footprint that gets brands cited in AI answers as well as ranked in search. 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Defense PR, government-relations alignment and AI search visibility run as one program rather than three separate workstreams.`]}),(0,N.jsxs)(`div`,{className:`mt-8 flex flex-wrap justify-center gap-4`,children:[(0,N.jsxs)(`a`,{href:`#contact`,className:`inline-flex items-center gap-2 rounded-full bg-[#A7A5F4] px-8 py-4 text-sm font-bold uppercase tracking-wider text-[#13102C] transition-colors hover:bg-white`,children:[`Talk to the defense technology team`,(0,N.jsx)(j,{className:`h-4 w-4`})]}),(0,N.jsx)(`a`,{href:`#case-studies`,className:`inline-flex items-center gap-2 rounded-full border border-white/25 px-8 py-4 text-sm font-bold uppercase tracking-wider text-white transition-colors hover:bg-white/5`,children:`View defense technology case studies`})]})]})})]})}var kn=`https://api.5wpr.com/storage/v1/object/public/media/reports/hero/practice-geo-optimization.cfm.png`,G=`aidigital`,An=d({queryKey:[`practice-client-logos`,G],queryFn:()=>h({data:{practiceKey:G}}),staleTime:10*6e4}),jn=[{title:`AI category leaders`,body:`Programs run for AI category leaders including Moloco, Sahara AI, and Dragontail Systems.`},{title:`Six platforms tracked`,body:`Citation baselines across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Copilot.`},{title:`Media relations built in`,body:`Third-party authority earned in trade and business press.`},{title:`Monthly citation reporting`,body:`Citation count, citation accuracy, and share of voice against named competitors.`}],Mn=[{step:`01`,title:`Retrieval`,body:`When a user asks a model a question, the system runs a retrieval across the web and other data sources (RAG).`},{step:`02`,title:`Ranking`,body:`It pulls relevant chunks of content and ranks them on semantic relevance and source authority.`},{step:`03`,title:`Answer`,body:`The model summarizes an answer, including a small number of citations and an even smaller number of recommendations.`}],Nn=[{title:`AI visibility audits and citation baselines`,body:`We run brand visibility audits across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and sometimes Microsoft Copilot. 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1corroboration when selecting citations. The program includes Wikipedia accuracy updates, Reddit discussion seeding, expert listicle placements, and digital PR work that earns coverage in trade publications. Placing stories in top-tier financial and trade press requires a media relations team, which most search agencies do not run in-house.`,bodyNode:(0,N.jsxs)(N.Fragment,{children:[`Large Language Models prioritize external corroboration when selecting citations. The program includes Wikipedia accuracy updates, Reddit discussion seeding, expert listicle placements, and`,` `,(0,N.jsx)(`a`,{href:`/practice/digital-pr.cfm`,className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`digital PR`}),` `,`work that earns coverage in trade publications. Placing stories in top-tier financial and trade press requires a media relations team, which most search agencies do not run in-house.`]})},{title:`Brand entity disambiguation`,body:`Brands lose citations when models confuse them with similarly named entities or attribute their work to competitors. We audit and correct Wikidata, Wikipedia, Crunchbase, and LinkedIn entity records so models resolve the brand to the right company. Sentiment, review surfaces and suppression work sits with 5W's SEO and online reputation management practice.`},{title:`Citation tracking and monitoring`,body:`We monitor citations across major models continuously to flag inaccurate information in AI answers, and refine the program as model behavior changes. Monthly reports detail citation count, citation accuracy, and share of voice against competitors.`}],Pn=[{label:`AI infrastructure`},{label:`B2B SaaS`},{label:`Financial technology`},{label:`Healthcare`},{label:`Automotive digital marketing`,href:`/practice/automotive-marketing-agency.cfm`},{label:`Retail and consumer`},{label:`Hospitality marketing`,href:`/practice/hospitality-digital-marketing-agency.cfm`}],Fn=[{quote:`5W's GEO roadmap helped us maintain accurate messaging across AI search experiences.`,attribution:`Chief Marketing Officer, Enterprise SaaS Platform`},{quote:`Their team translated complex technical insights into narratives that AI platforms now cite.`,attribution:`Vice President of Communications, AI Security Company`}];function In(e,t){if(!e)return null;let n=t.toLowerCase();return e.find(e=>(e.name??``).toLowerCase().includes(n))??null}function Ln({page:e}){let{data:t}=u(E),{data:n}=u(T),{data:i}=u(An),a=i?.logos??[],o=S(`geo-optimization.cfm`)??[],s=(0,M.useMemo)(()=>{let e=[`moloco`,`sahara`,`dragontail`].map(e=>In(t,e)).filter(e=>!!e),n=new Set;return e.filter(e=>n.has(e.id)?!1:(n.add(e.id),!0))},[t]);return(0,N.jsxs)(`main`,{className:`bg-white text-[#1a1a1a]`,children:[(0,N.jsxs)(`section`,{className:`relative overflow-hidden bg-[#13102C] text-white`,children:[(0,N.jsx)(`div`,{className:`absolute inset-0 bg-cover bg-center opacity-60`,style:{backgroundImage:`url(${kn})`},"aria-hidden":`true`}),(0,N.jsx)(`div`,{className:`absolute inset-0`,style:{background:`linear-gradient(90deg, rgba(19,16,44,0.94) 0%, rgba(19,16,44,0.78) 50%, rgba(19,16,44,0.55) 100%)`},"aria-hidden":`true`}),(0,N.jsxs)(`div`,{className:`relative mx-auto max-w-7xl px-6 lg:px-12 pt-36 md:pt-44 pb-16 md:pb-24`,children:[(0,N.jsxs)(`nav`,{className:`mb-8 flex items-center gap-3 text-[11px] font-bold uppercase tracking-[0.2em] text-[#A7A5F4] md:mb-10`,children:[(0,N.jsx)(r,{to:`/`,className:`transition-colors hover:text-white`,children:`Home`}),(0,N.jsx)(`span`,{className:`h-px w-4 bg-white/25`}),(0,N.jsx)(r,{to:`/practice/`,className:`transition-colors hover:text-white`,children:`Practice Areas`}),(0,N.jsx)(`span`,{className:`h-px w-4 bg-white/25`}),(0,N.jsx)(`span`,{className:`text-xs font-medium normal-case tracking-normal text-white/60`,children:`GEO Optimization`})]}),(0,N.jsxs)(`div`,{className:`max-w-3xl`,children:[(0,N.jsx)(`h1`,{className:`font-display font-extrabold leading-[0.95] tracking-tighter text-white`,style:{fontSize:`clamp(36px, 5.5vw, 68px)`},children:`Generative Engine Optimization Services (GEO)`}),(0,N.jsx)(`p`,{className:`mt-6 max-w-2xl text-lg leading-relaxed text-white/80 md:text-xl`,children:`Generative Engine Optimization (GEO)
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1),` `,`for brands operating in answer-first search.`]}),(0,N.jsxs)(`p`,{className:`mt-5 text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`5W Public Relations operates a dedicated GEO practice across multiple industries. We work with artificial intelligence category leaders including Moloco, Sahara AI, and Dragontail Systems to build visibility inside generative search environments. The goal is never traffic for its own sake â it is to`,` `,(0,N.jsx)(`a`,{href:`https://ronntorossian.com/how-brands-become-answers-in-chatgpt`,target:`_blank`,rel:`noopener`,className:`font-semibold text-[#13102C] underline underline-offset-4 hover:text-[#4A3FE0]`,children:`become the answer in ChatGPT`}),` `,`when a buyer asks the category question.`]})]})]})})}),(0,N.jsx)(`section`,{className:`bg-[#13102C] text-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight md:text-4xl`,children:`How does AI retrieval and citation work?`}),(0,N.jsx)(`p`,{className:`mx-auto mt-5 max-w-3xl text-center text-lg leading-relaxed text-white/70`,children:`AI models calculate answer probability by evaluating source authority, semantic match, and entity consistency across the open web.`}),(0,N.jsx)(`div`,{className:`mt-12 grid gap-6 md:grid-cols-3`,children:Mn.map(e=>(0,N.jsxs)(`div`,{className:`rounded-2xl border border-white/10 bg-white/5 p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`font-display text-3xl font-extrabold text-[#A7A5F4]`,children:e.step}),(0,N.jsx)(`h3`,{className:`mt-3 font-display text-xl font-bold text-white`,children:e.title}),(0,N.jsx)(`p`,{className:`mt-3 text-sm leading-relaxed text-white/70 md:text-base`,children:e.body})]},e.step))}),(0,N.jsxs)(`div`,{className:`mt-8 grid gap-6 md:grid-cols-2`,children:[(0,N.jsxs)(`div`,{className:`rounded-2xl border border-white/10 bg-white/[0.03] p-7 md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold text-white md:text-xl`,children:`What LLMs look for before recommending a product or service`}),(0,N.jsx)(`p`,{className:`mt-3 text-sm leading-relaxed text-white/70 md:text-base`,children:`Large Language Models favor c
1ontent that aligns semantically with the user query and features clean structure, hosted on authoritative domains with consistent entity signals. The models also require corroboration by third-party sources they can verify, such as Wikipedia, Reddit, and established trade publications. Because models calculate answer probability across their training data, independent mentions from high-authority domains raise the statistical likelihood a brand is retrieved. 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A high volume of category research now happens inside AI models, often before a buyer visits a website. A brand that fails to secure citations in these answers remains invisible to those buyers.`}),(0,N.jsx)(`div`,{className:`rounded-2xl border-l-4 border-[#A7A5F4] bg-white p-7 md:p-8`,children:(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Late entrants spend three to five times more budget to achieve half the visibility of early adopters. Early adopters can compound their lead, because models tend to reinforce signals from the sources they already retrieve most often.`})}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`Generative engine optimization services require a combination of technical search expertise and public relations capability, which is why the practice sits alongside 5W's`,` `,(0,N.jsx)(`a`,{href:`/practice/ai-digital-marketing-and-pr-agency.cfm`,className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`AI PR and digital marketing`}),` `,`work. The strongest GEO lever is third-party authority, which depen
1ds on what trusted publications and communities say about a brand. 5W integrates technical semantic structuring with targeted media relations to satisfy both requirements.`]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`What industries use 5W's GEO practice?`}),(0,N.jsx)(`p`,{className:`mt-5 max-w-3xl text-lg leading-relaxed text-neutral-700`,children:`5W runs GEO optimization programs for companies competing in categories where buyers research products through artificial intelligence tools before purchase.`}),(0,N.jsx)(`ul`,{className:`mt-8 flex flex-wrap gap-3`,children:Pn.map(e=>e.href?(0,N.jsx)(`li`,{children:(0,N.jsx)(`a`,{href:e.href,className:`inline-flex rounded-full border border-[#A7A5F4] bg-[#f4f3ff] px-5 py-2.5 text-sm font-bold text-[#5a4dc9] transition-colors hover:bg-[#5a4dc9] hover:text-white`,children:e.label})},e.label):(0,N.jsx)(`li`,{className:`inline-flex rounded-full border border-neutral-300 px-5 py-2.5 text-sm font-bold text-[#13102C]`,children:e.label},e.label))}),(0,N.jsxs)(`p`,{className:`mt-8 max-w-3xl text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`We publish ongoing research on how AI models process different industries through the`,` `,(0,N.jsx)(`a`,{href:`/ai-visibility-index/`,className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`AI Visibility Index`}),`. 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text-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-5xl px-6 py-16 text-center md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Talk to the nonprofit PR team`}),(0,N.jsx)(`h2`,{className:`mt-4 font-display text-3xl font-extrabold leading-tight tracking-tight md:text-5xl`,children:`Build visibility for your cause.`}),(0,N.jsx)(`p`,{className:`mx-auto mt-6 max-w-3xl text-base leading-relaxed text-white/70 md:text-lg`,children:`For nonprofits, an inaccurate AI-generated summary can undercut donor trust as fast as bad press coverage. 5W runs AI Search (GEO) programs for brands across consumer, B2B, financial services, healthcare and technology â building the machine-readable footprint that gets brands cited, not just ranked.`}),(0,N.jsxs)(`div`,{className:`mt-8 flex flex-wrap justify-center gap-4`,children:[(0,N.jsxs)(`a`,{href:`#contact`,className:`inline-flex items-center gap-2 rounded-full 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1ity publications to support destination awareness and hotel visibility, targeting travel editors, lifestyle writers and hospitality trade reporters with destination guides, hotel openings and seasonal travel trends.`,href:`/practice/digital-pr.cfm`,cta:`See digital PR`},{title:`Creator and influencer partnerships`,body:`The team manages the influencer marketing process end to end: identifying creators whose audiences align with the property, negotiating content deliverables and coordinating press trips with points-and-miles experts, luxury lifestyle vloggers and family travel bloggers. Results vary by audience fit, content, distribution and timing.`,href:`/services/influencer-marketing-agency.cfm`,cta:`See influencer marketing`},{title:`Social media programs`,body:`Visual social media marketing programs designed to support community engagement for hospitality brands, built around the platforms travelers use to evaluate properties before booking.`,href:`/practice/digital-marketing-agency/social-media-marketing-agency.cfm`,cta:`See social media marketing`},{title:`Experiential and event marketing`,body:`Press trips, destination launches, property launch parties and pop-up activations give journalists and creators firsthand context they can use when developing reviews and destination content. Attendance does not guarantee coverage or a particular editorial outcome.`,href:`/practice/event-celebrity-wrangling.cfm`,cta:`See event marketing`},{title:`Crisis communications`,body:`Rapid-response planning, fact-based updates and reputation management during travel disruptions or brand challenges.`,href:`/practice/crisisprfirm.cfm`,cta:`See crisis communications`},{title:`Travel and hospitality digital marketing`,body:`Earned media coordinated with performance and digital programs to support visibility during research and booking consideration.`,href:`/practice/hospitality-digital-marketing-agency.cfm`,cta:`See hospitality digital marketing`}],Cr=[{quote:`The team is experienced and skillful in delivering holistic buzz-worthy marketing plans.`,name:`Alexis Melendez`,title:`Marketing Director, New York Cruise Lines`},{quote:`They are determined to get their clients coverage and the results speak for themselves.`,name:`Werner Kunz`,title:`COO, CheapOair`}],wr=[`Luxury hotels`,`Boutique resorts`,`Global destinations`,`Tourism boards`,`Airlines`,`Cruise lines`,`Travel service providers`];function Tr(e,t){if(!e)return null;let n=t.toLowerCase();return e.find(e=>(e.name??``).toLowerCase().includes(n))??null}function Er({page:e}){let{data:t}=u(E),{data:n}=u(T),{data:i}=u(br),a=i?.logos??[],o=S(`travel-public-relations.cfm`)??[],s=(0,M.useMemo)(()=>{let e=[`millen`,`cheapoair`].map(e=>Tr(t,e)).filter(e=>!!e),n=new Set;return e.filter(e=>n.has(e.id)?!1:(n.add(e.id),!0))},[t]);return(0,N.jsxs)(`main`,{className:`bg-white text-[#1a1a1a]`,children:[(0,N.jsxs)(`section`,{className:`relative overflow-hidden bg-[#13102C] text-white`,children:[(0,N.jsx)(`div`,{className:`absolute inset-0 bg-cover bg-center opacity-60`,style:{backgroundImage:`url(${vr})`},"aria-hidden":`true`}),(0,N.jsx)(`div`,{className:`absolute inset-0`,style:{background:`linear-gradient(90deg, rgba(19,16,44,0.94) 0%, rgba(19,16,44,0.78) 50%, rgba(19,16,44,0.55) 100%)`},"aria-hidden":`true`}),(0,N.jsxs)(`div`,{className:`relative mx-auto max-w-7xl px-6 lg:px-12 pt-36 md:pt-44 pb-16 md:pb-24`,children:[(0,N.jsxs)(`nav`,{className:`mb-8 flex items-center gap-3 text-[11px] font-bold uppercase tracking-[0.2em] text-[#A7A5F4] md:mb-10`,children:[(0,N.jsx)(r,{to:`/`,className:`transition-colors hover:text-white`,children:`Home`}),(0,N.jsx)(`span`,{className:`h-px w-4 bg-white/25`}),(0,N.jsx)(r,{to:`/practice/`,className:`transition-colors hover:text-white`,children:`Practice Areas`}),(0,N.jsx)(`span`,{className:`h-px w-4 bg-white/25`}),(0,N.jsx)(`span`,{className:`text-xs font-medium normal-case tracking-normal text-white/60`,children:`Travel & Hospitality PR`})]}),(0,N.jsxs)(`div`,{className:`max-w-3xl`,children:[(0,N.jsx)(`h1`,{className:`font-display font-extrabold leading-[0.95] tracking-tighter text-white`,style:{fontSize:`clamp(36px, 5.5vw, 68px)`}
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1ity brand. A luxury resort launch calls for different tactics than a national tourism board.`}),(0,N.jsx)(`div`,{className:`mt-12 grid gap-6 md:grid-cols-2 lg:grid-cols-3`,children:Sr.map(e=>(0,N.jsxs)(`div`,{className:`flex flex-col rounded-2xl border border-neutral-200 bg-white p-7 transition hover:border-[#A7A5F4] md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold leading-snug text-[#13102C] md:text-xl`,children:e.title}),(0,N.jsx)(`p`,{className:`mt-3 flex-1 text-sm leading-relaxed text-neutral-600 md:text-base`,children:e.body}),e.href&&(0,N.jsxs)(`a`,{href:e.href,className:`mt-5 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[e.cta,(0,N.jsx)(j,{className:`h-4 w-4`})]})]},e.title))})]})}),(0,N.jsx)(`section`,{className:`bg-[#13102C] text-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight md:text-4xl`,children:`How do travel brands build AI search visibility?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-white/70`,children:`Travel brands can improve AI-search readiness by making current, consistent facts available across owned content and credible independent sources.`}),(0,N.jsxs)(`a`,{href:`/practice/geo-optimization.cfm`,className:`mt-6 inline-flex items-center gap-2 text-sm font-bold uppercase tracking-wider text-[#A7A5F4] transition-colors hover:text-white`,children:[`Explore GEO services`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`Travelers may ask AI platforms for recommendations such as boutique hotels in a city or family-friendly resorts. Generative Engine Optimization (GEO) improves the clarity, accessibility and corroboration of brand information for AI-generated search experiences. It does not guarantee retrieval, citation or recommendation.`}),(0,N.jsxs)(`div`,{className:`rounded-2xl border-l-4 border-[#A7A5F4] bg-white/[0.06] p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Why it works`}),(0,N.jsxs)(`p`,{className:`mt-3 text-base leading-relaxed text-white/80 md:text-lg`,children:[`AI-generated answers draw from indexed web content, retrieved sources and other available data, so clear entities, current property facts, relevant owned content and credible third-party coverage make a property's information easier for those systems to identify and use. In 5W's`,` `,(0,N.jsx)(`a`,{href:`/research/creators-ai-visibility/`,className:`font-semibold text-[#A7A5F4] underline underline-offset-4 hover:text-white`,children:`Creators & AI Visibility research`}),` `,`(2026), the tested travel sample contained 18 citations, 78% from vertical specialist publications. 5W's`,` `,(0,N.jsx)(`a`,{href:`/ai-visibility-index/airlines-hotels-ai-visibility-index-2026/`,className:`font-semibold text-[#A7A5F4] underline underline-offset-4 hover:text-white`,children:`Airlines & Hotels AI Visibility Index 2026`}),` `,`(published May 2026) provides a broader category benchmark for travel brands specifically. These findings are directional: visibility varies by platform, query, source availability and time.`]})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`What travel and hospitality brands does 5W support?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Strategy adapts to the market position and communications needs of each hospital
1ity client. A global airline requires a different media approach than an independent boutique hotel.`}),(0,N.jsx)(`ul`,{className:`mt-8 flex flex-wrap gap-3`,children:wr.map(e=>(0,N.jsx)(`li`,{className:`inline-flex rounded-full border border-neutral-300 px-5 py-2.5 text-sm font-bold text-[#13102C]`,children:e},e))})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5W evaluates travel PR through quality-weighted coverage, message pull-through, share of voice, creator engagement, referral activity, branded search, qualified web conversions and AI citation and recommendation visibility for defined query sets. 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Seasonal health education must remain accurate, within the spokesperson's expertise and subject to client medical, legal and compliance review.`,href:`/practice/digital-pr.cfm`,cta:`See digital PR`},{title:`Influencer and patient advocate engagement`,body:`Programs can connect medical practices with relevant health advocates and local wellness voices, verifying credentials and audience fit, disclosing commercial relationships, obtaining required authorizations and keeping health claims within approved evidence.`,href:`/services/influencer-marketing-agency.cfm`,cta:`See influencer marketing`},{title:`GEO and search visibility`,body:`Service pages, provider biographies, location details and educational content can support accurate retrieval and the goals of citation and recommendation when patients use AI platforms to compare local providers. 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The agency combines local media relations, digital marketing and reputation planning to build visibility for standalone clinics and multi-location medical groups.`}),(0,N.jsxs)(`div`,{className:`mt-8 flex flex-wrap gap-4`,children:[(0,N.jsxs)(`a`,{href:`#contact`,className:`inline-flex items-center gap-2 rounded-full bg-[#A7A5F4] px-8 py-4 text-sm font-bold uppercase tracking-wider text-[#13102C] transition-colors hover:bg-white`,children:[`Talk to us`,(0,N.jsx)(j,{className:`h-4 w-4`})]}),(0,N.jsx)(`a`,{href:`/practice/casestudy-cureurgentcare.cfm`,className:`inline-flex items-center gap-2 rounded-full border border-white/25 px-8 py-4 text-sm font-bold uppercase tracking-wider text-white transition-colors hover:bg-white/5`,children:`Read the Cure Urgent Care case study`})]})]})]})]}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsx)(`div`,{className:`grid gap-5 sm:grid-cols-2 lg:grid-cols-4 md:gap-6`,children:Ar.map(e=>(0,N.jsxs)(`div`,{className:`rounded-2xl border border-neutral-200 bg-white p-6 transition hover:border-[#A7A5F4] hover:shadow-sm md:p-7`,children:[(0,N.jsx)(`h2`,{className:`font-display text-lg font-extrabold leading-snug tracking-tight text-[#13102C] md:text-xl`,children:e.title}),(0,N.jsx)(`p`,{className:`mt-3 text-sm leading-relaxed text-neutral-600`,children:e.body})]},e.title))})})}),a.length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Selected health and wellness clients`}),(0,N.jsx)(`ul`,{className:`mt-8 grid grid-cols-2 items-center justify-items-center gap-x-8 gap-y-10 sm:grid-cols-3 md:grid-cols-6`,children:a.map(e=>(0,N.jsx)(`li`,{className:`flex items-center justify-center`,children:(0,N.jsx)(`img`,{src:e.logo_url,alt:e.practice_name||`Healthcare client logo`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[160px] object-contain opacity-70 grayscale transition hover:opacity-100 hover:grayscale-0 md:h-14`})},e.id))})]})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How do patients discover urgent care and physician practices?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Many patients research medical providers online before booking an appointment or visiting a clinic.`}),(0,N.jsxs)(`a`,{href:`/practice/digital-marketing-agency/health-wellness-digital-marketing-services.cfm`,className:`mt-6 inline-flex items-center gap-2 text-sm font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[`See health and wellness digital marketing`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`The discovery process may include search engines, local directories, patient reviews, media coverage and AI platforms. 5WPR helps medical practices publish clear, consistent information across relevant channels. When a patient searches for a local specialist or immediate-care clinic, the available information can shape the options they consider.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`A multi-location group may need a different strategy from a standalone specialty practice. 5WPR develops programs around each facility's market, audience, services and patient-acquisition objectives. Communications can present a clinic's verified credentials, care approach and location information clearly, but cannot establish clinical qual
1ity or guarantee patient choice.`})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`Urgent care PR and medical marketing services`}),(0,N.jsx)(`p`,{className:`mx-auto mt-5 max-w-3xl text-center text-lg leading-relaxed text-neutral-700`,children:`5WPR structures healthcare communications around local awareness, patient-acquisition objectives, reputation planning and digital marketing.`}),(0,N.jsx)(`div`,{className:`mt-12 grid gap-6 md:grid-cols-2 lg:grid-cols-3`,children:jr.map(e=>(0,N.jsxs)(`div`,{className:`flex flex-col rounded-2xl border border-neutral-200 bg-white p-7 transition hover:border-[#A7A5F4] md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold leading-snug text-[#13102C] md:text-xl`,children:e.title}),(0,N.jsx)(`p`,{className:`mt-3 flex-1 text-sm leading-relaxed text-neutral-600 md:text-base`,children:e.body}),e.href&&(0,N.jsxs)(`a`,{href:e.href,className:`mt-5 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[e.cta,(0,N.jsx)(j,{className:`h-4 w-4`})]})]},e.title))})]})}),(0,N.jsx)(`section`,{className:`bg-[#13102C] text-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight md:text-4xl`,children:`How does GEO apply to urgent care centers?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-white/70`,children:`Some patients use AI platforms to compare local medical providers before choosing where to go.`}),(0,N.jsxs)(`a`,{href:`/practice/ai-visibility-audit/`,className:`mt-6 inline-flex items-center gap-2 text-sm font-bold uppercase tracking-wider text-[#A7A5F4] transition-colors hover:text-white`,children:[`Request an AI visibility audit`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`Generative Engine Optimization helps make verified services, locations, hours, provider credentials and other practice information easier for AI systems to retrieve and compare. 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The findings can guide PR, content and digital priorities; they do not guarantee a recommendation, appointment or sale.`]})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`Case study: expanding patient reach for Cure Urgent Care`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Published case studies can show how communications tactics and reported results connect in a specific engagement.`})]}),(0,N.jsx)(`div`,{className:`md:col-span-7`,children:(0,N.jsxs)(`div`,{className:`rounded-2xl border border-neutral-200 bg-neutral-50 p-7 md:p-9`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5WPR's published Cure Urgent Care case study describes a program that included location-opening outreach, provider thought leadership, media relations and digital PR. 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1communications should align with verified external facts while still addressing the workforce's specific questions and needs.`}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:[`5WPR can coordinate internal communications,`,` `,(0,N.jsx)(`a`,{href:_(`/practice/corporate-communications.cfm`),className:`font-semibold text-[#A7A5F4] underline decoration-[#A7A5F4]/60 underline-offset-2 hover:text-white`,children:`enterprise reputation programs`}),`, social listening and AI visibility monitoring. The objective is factual consistency, not controlling employee speech, public coverage or platform outputs.`]}),(0,N.jsxs)(`div`,{className:`rounded-2xl border-l-4 border-[#A7A5F4] bg-white/[0.06] p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Why it works`}),(0,N.jsx)(`p`,{className:`mt-3 text-base leading-relaxed text-white/80 md:text-lg`,children:`The 5W Reputation Index (May to July 2026) found that sustained primary-source material and institutional continuity were associated with more complete machine-rendered profiles, while external commentary played a larger role when direct narrative material was limited. The index is a directional modeled baseline covering prominent principals, not a study of employee communications. Clear leadership materials, consistent facts and credible third-party reporting can support accurate retrieval, but no internal message, audit or media response can prevent leaks or guarantee how an AI system describes a company.`})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`When should a company engage an internal communications agency?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Preparation time dictates how well a sensitive internal communication lands.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Companies may engage 5WPR before a layoff, merger, reorganization, office closure, C-suite departure, bankruptcy filing, product recall or board-level investigation. Bringing in an internal communication agency at that point allows time for audience mapping, sequencing, manager preparation and channel planning.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Advance preparation can improve coordination and message comprehension, although employee reaction and confidentiality cannot be guaranteed. If information becomes public early, the plan may need to shift from scheduled change communications to rapid response.`})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`What internal communications experience does 5WPR have?`}),(0,N.jsxs)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:[`5WPR manages employee communications for Fortune 500 corporations, publicly traded growth companies, and venture-backed startups, including the workforce technology vendors served by our`,` `,(0,N.jsx)(`a`,{href:_(`/practice/hr-tech.cfm`),className:`font-semibold text-[#5a4dc9] underline decoration-[#A7A5F4] underline-offset-2 hover:text-[#13102C]`,children:`HR tech PR`}),` `,`practice.`]})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-6`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Due to the confidential nature of internal
1communications engagements, specific client work in this practice is rarely disclosed publicly. 5WPR has managed internal narratives for public companies, private equity portfolios, and family-owned businesses for over two decades.`}),(0,N.jsxs)(`blockquote`,{className:`rounded-2xl border-l-4 border-[#5a4dc9] bg-white p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`font-display text-xl italic leading-snug text-[#13102C] md:text-2xl`,children:`âThey've proven adept at understanding what drives our business and communicating our core messages.â`}),(0,N.jsx)(`footer`,{className:`mt-4 text-sm font-bold uppercase tracking-wider text-neutral-500`,children:`Calvin Peters, PR & Digital Communications Manager, Walgreen Co.`})]}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Public case studies from adjacent enterprise reputation work include Webull, Sedgwick, and E2Open. Additional performance data is available in the 5WPR case studies library.`}),s.length>0&&(0,N.jsx)(`ul`,{className:`grid gap-4 sm:grid-cols-3`,children:s.map(e=>(0,N.jsx)(`li`,{children:(0,N.jsxs)(`a`,{href:_(e.link),className:`flex h-full flex-col justify-between rounded-2xl border border-neutral-200 bg-white p-5 transition hover:border-[#5a4dc9]`,children:[(0,N.jsx)(`span`,{className:`font-display text-base font-bold text-[#13102C]`,children:e.name}),(0,N.jsxs)(`span`,{className:`mt-4 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9]`,children:[`Read case study`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]})},e.link))}),(0,N.jsxs)(`a`,{href:_(`/practice/case-study.cfm`),className:`inline-flex items-center gap-2 rounded-full bg-[#13102C] px-7 py-3.5 text-xs font-bold uppercase tracking-wider text-white transition-colors hover:bg-[#5a4dc9]`,children:[`View case studies`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How should companies align internal and external narratives?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`A company cannot tell its employees one story and the public another.`})]}),(0,N.jsx)(`div`,{className:`md:col-span-7 space-y-5`,children:(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Some internal announcements become public through employee posts, reviews, reporting or regulatory disclosures. 5WPR develops internal communications programs that align verified facts across workforce and external channels while preserving audience-specific context.`})})]})})}),(n??[]).length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Recognition`}),(0,N.jsx)(`ul`,{className:`mt-8 flex flex-nowrap items-center justify-center gap-4 overflow-x-auto pb-2 md:gap-5`,children:(n??[]).map(e=>(0,N.jsx)(`li`,{className:`flex h-20 w-[120px] shrink-0 items-center justify-center rounded-lg bg-[var(--color-ink-1)] p-2 transition hover:shadow-sm md:h-24 md:w-[135px] md:p-3`,children:(0,N.jsx)(`img`,{src:e.image_url,alt:e.alt||`Award`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[120px] object-contain md:h-14`})},e.id))})]})}),(0,N.jsx)(L,{slug:e?.slug,title:e?.title,industry:e?.industry,heading:`Research behind our corporate practice`}),o.length>0&&(0,N.jsx)(`section`,{className:`bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-4xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`Frequently asked questions about internal
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1,{title:`Adjacent wellness practices`,body:`For brands operating in adjacent wellness categories, the mental health team collaborates with specialized practices across the agency. This includes integrated campaigns for organizations in the menopause and women's health sector, as well as the aging and longevity market. Provider-side work that reaches past behavioral health is run alongside the agency's healthcare PR practice.`,bodyNode:(0,N.jsxs)(N.Fragment,{children:[`For brands operating in adjacent wellness categories, the mental health team collaborates with specialized practices across the agency. This includes integrated campaigns for organizations in the`,` `,(0,N.jsx)(`a`,{href:_(`/practice/menopause-womens-health-marketing-pr-agency.cfm`),className:`font-semibold text-[#5a4dc9] underline decoration-[#A7A5F4] underline-offset-2 hover:text-[#13102C]`,children:`menopause and women's health`}),` `,`sector, as well as the`,` `,(0,N.jsx)(`a`,{href:_(`/practice/aging-longevity-marketing-pr-agency.cfm`),className:`font-semibold text-[#5a4dc9] underline decoration-[#A7A5F4] underline-offset-2 hover:text-[#13102C]`,children:`aging and longevity`}),` `,`market. Provider-side work that reaches past behavioral health is run alongside the agency's`,` `,(0,N.jsx)(`a`,{href:_(`/practice/healthcareprfirm.cfm`),className:`font-semibold text-[#5a4dc9] underline decoration-[#A7A5F4] underline-offset-2 hover:text-[#13102C]`,children:`healthcare PR`}),` `,`practice.`]})}],Gr=[{title:`Earned media and clinical authority`,body:`Mental health communications operate under regulatory, privacy and ethical constraints. Therapy platforms and behavioral health providers need accurate, appropriately qualified information rather than aggressive patient-acquisition claims. 5WPR pursues earned-media opportunities that allow qualified clinical leaders to explain services, research and access issues, subject to editorial interest and clinical review.`},{title:`Mental health digital marketing and social media`,body:`Programs may include search-informed service pages, clinically reviewed explainers, patient-education resources, email content, video and platform-specific social media. Paid search or paid social should use approved claims, appropriate targeting and privacy safeguards, particularly when audiences may reveal sensitive health interests.`,href:`/practice/digital-marketing-agency.cfm`,cta:`See health and wellness digital marketing`},{title:`Influencer and creator partnerships`,body:`Influencer partnerships in behavioral health require careful credential, audience, disclosure and brand-safety review. 5WPR can evaluate mental health advocates, wellness creators, licensed clinician-creators and peer-support voices, while distinguishing personal experience from clinical guidance.`},{title:`Crisis communications`,body:`Behavioral health brands often face regulatory scrutiny or public incidents. 5WPR integrates crisis communications into its mental health programs to coordinate verified information, stakeholder response and institutional reputation work.`,href:`/practice/crisisprfirm.cfm`,cta:`See crisis communications`},{title:`Mental health technology startups`,body:`For mental health brands with significant technology components like therapy apps and digital therapeutics platforms, the health team works in direct partnership with the agency's technology PR practice and its digital health PR team.`,bodyNode:(0,N.jsxs)(N.Fragment,{children:[`For mental health brands with significant technology components like therapy apps and digital therapeutics platforms, the health team works in direct partnership with the agency's technology PR practice and its`,` `,(0,N.jsx)(`a`,{href:_(`/practice/digital-health-and-health-technology.cfm`),className:`font-semibold text-[#5a4dc9] underline decoration-[#A7A5F4] underline-offset-2 hover:text-[#13102C]`,children:`digital health PR`}),` `,`team.`]}),href:`/practice/technologypr.cfm`,cta:`See technology PR`},{title:`Generative Engine Optimization (GEO)`,body:`Generative Engine Optimization (GEO) aims to improve how accurately AI platforms cite, describe and recommend a behavioral health brand for defined questions. An AI visibility audit can document mentions, factual accuracy, recommendation patterns, recurring sources and competitive gaps across a fixed prompt set. The results are a point-in-time benchmark because platforms and s
1ource use change.`,href:`/practice/geo-optimization.cfm`,cta:`Explore GEO services`}];function Kr(e,t){if(!e)return null;let n=t.toLowerCase();return e.find(e=>(e.name??``).toLowerCase().includes(n))??null}function qr({page:e}){let{data:t}=u(E),{data:n}=u(T),{data:i}=u(Ur),a=i?.logos??[],o=S(`mental-health-addiction-marketing-pr-agency.cfm`)??[],s=(0,M.useMemo)(()=>Kr(t,`newport academy`),[t]);return(0,N.jsxs)(`main`,{className:`bg-white text-[#1a1a1a]`,children:[(0,N.jsxs)(`section`,{className:`relative overflow-hidden bg-[#13102C] text-white`,children:[(0,N.jsx)(`div`,{className:`absolute inset-0 bg-cover bg-center opacity-60`,style:{backgroundImage:`url(${Vr})`},"aria-hidden":`true`}),(0,N.jsx)(`div`,{className:`absolute inset-0`,style:{background:`linear-gradient(90deg, rgba(19,16,44,0.94) 0%, rgba(19,16,44,0.78) 50%, rgba(19,16,44,0.55) 100%)`},"aria-hidden":`true`}),(0,N.jsxs)(`div`,{className:`relative mx-auto max-w-7xl px-6 lg:px-12 pt-36 md:pt-44 pb-16 md:pb-24`,children:[(0,N.jsxs)(`nav`,{className:`mb-8 flex items-center gap-3 text-[11px] font-bold uppercase tracking-[0.2em] text-[#A7A5F4] md:mb-10`,children:[(0,N.jsx)(r,{to:`/`,className:`transition-colors hover:text-white`,children:`Home`}),(0,N.jsx)(`span`,{className:`h-px w-4 bg-white/25`}),(0,N.jsx)(r,{to:`/practice/`,className:`transition-colors hover:text-white`,children:`Practice Areas`}),(0,N.jsx)(`span`,{className:`h-px w-4 bg-white/25`}),(0,N.jsx)(`span`,{className:`text-xs font-medium normal-case tracking-normal text-white/60`,children:`Mental Health & Addiction`})]}),(0,N.jsxs)(`div`,{className:`max-w-3xl`,children:[(0,N.jsx)(`h1`,{className:`font-display font-extrabold leading-[0.95] tracking-tighter text-white`,style:{fontSize:`clamp(36px, 5.5vw, 68px)`},children:`Mental health marketing agency`}),(0,N.jsx)(`p`,{className:`mt-6 max-w-2xl text-lg leading-relaxed text-white/80 md:text-xl`,children:`A mental health marketing agency builds media coverage, digital marketing programs, and search visibility for behavioral health providers. 5W Public Relations (5WPR) works with therapy platforms, behavioral health programs and clinical groups, covering earned media, patient education, and paid and organic search.`}),(0,N.jsxs)(`div`,{className:`mt-8 flex flex-wrap gap-4`,children:[(0,N.jsxs)(`a`,{href:`#contact`,className:`inline-flex items-center gap-2 rounded-full bg-[#A7A5F4] px-8 py-4 text-sm font-bold uppercase tracking-wider text-[#13102C] transition-colors hover:bg-white`,children:[`Request a consultation`,(0,N.jsx)(j,{className:`h-4 w-4`})]}),(0,N.jsx)(`a`,{href:_(s?.link??`/practice/newportacademy.cfm`),className:`inline-flex items-center gap-2 rounded-full border border-white/25 px-8 py-4 text-sm font-bold uppercase tracking-wider text-white transition-colors hover:bg-white/5`,children:`Read the Newport Academy case study`})]})]})]})]}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How does public relations build authority for mental health brands?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Earned media can provide independent context for behavioral health organizations, clinicians and services when patients, families, referral partners and employers research care options.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Mental health communications operate under regulatory, privacy and ethical constraints. Therapy platforms and behavioral health providers need accurate, appropriately qualified information rather than aggressive patient-acquisition claims. 5WPR pursues earned-media opportunities that allow qualified clinical leaders to explain services, research and access issues, subject to editorial interest and clinical review.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`People researching therapy options or mental-wellness tools may consider third-party coverage alongside clinical credentials, directories, reviews, insurance information and professional referrals. Communications can support informed evaluation but should not be presented as medical advice or a guarantee of treatment outcomes.`})]})]})})}),a.length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Selected health and wellness clients`}),(0,N.jsx)(`ul`,{className:`mt-8 grid grid-cols-2 items-center justify-items-center gap-x-8 gap-y-10 sm:grid-cols-3 md:grid-cols-6`,children:a.map(e=>(0,N.jsx)(`li`,{className:`flex items-center justify-center`,children:(0,N.jsx)(`img`,{src:e.logo_url,alt:e.practice_name||`Healthcare client logo`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[160px] object-contain opacity-70 grayscale transition hover:opacity-100 hover:grayscale-0 md:h-14`})},e.id))})]})}),(0,N.jsx)(`section`,{className:`bg-[#13102C] text-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight md:text-4xl`,children:`How does Generative Engine Optimization (GEO) affect behavioral health?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-white/70`,children:`Patients use AI search tools like ChatGPT, Perplexity, and Google AI Overviews to find therapy apps and compare behavioral health providers.`}),(0,N.jsxs)(`a`,{href:`/practice/ai-visibility-audit/`,className:`mt-6 inline-flex items-center gap-2 text-sm font-bold uppercase tracking-wider text-[#A7A5F4] transition-colors hover:text-white`,children:[`Request an AI visibility audit`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`Generative Engine Optimization (GEO) aims to improve how accurately AI platforms cite, describe and recommend a behavioral health brand for defined questions. 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1ource use change.`}),(0,N.jsxs)(`div`,{className:`rounded-2xl border-l-4 border-[#A7A5F4] bg-white/[0.06] p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Why it works`}),(0,N.jsxs)(`div`,{className:`mt-5 grid gap-4 sm:grid-cols-2`,children:[(0,N.jsxs)(`div`,{className:`rounded-xl bg-white/[0.06] p-5`,children:[(0,N.jsx)(`p`,{className:`font-display text-4xl font-extrabold text-white`,children:`23%`}),(0,N.jsx)(`p`,{className:`mt-2 text-sm leading-relaxed text-white/70`,children:`Estimated modeled brand citation share held by BetterHelp and Talkspace.`})]}),(0,N.jsxs)(`div`,{className:`rounded-xl bg-white/[0.06] p-5`,children:[(0,N.jsx)(`p`,{className:`font-display text-lg font-extrabold leading-snug text-white`,children:`Psychology Today, Verywell Mind, NAMI`}),(0,N.jsx)(`p`,{className:`mt-2 text-sm leading-relaxed text-white/70`,children:`Recurring source types, alongside a growing therapist-creator layer.`})]})]}),(0,N.jsx)(`p`,{className:`mt-5 text-base leading-relaxed text-white/80 md:text-lg`,children:`5W's Mental Health & Therapy AI Visibility Index (Q3 2026) found that BetterHelp and Talkspace accounted for an estimated 23% of modeled brand citation share, while some clinically rigorous providers ranked below their commercial position. The report also identified Psychology Today, Verywell Mind, NAMI and a growing therapist-creator layer among recurring source types. The index is directional and n
1ot the output of logged query runs. Clear clinical entities, current credentials, useful patient education, credible coverage and appropriately reviewed creator content can support accurate retrieval, but no audit, content change or placement guarantees a citation, recommendation, appointment or outcome.`})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How do mental health digital marketing and social media support behavioral health brands?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Marketing for a behavioral health brand can connect earned media, patient education, search strategy and social media while maintaining clinical accuracy and privacy standards. A mental health digital marketing agency, sometimes listed as a digital marketing agency for mental health, is measured on whether that c
1oordination holds up under clinical and privacy review.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`Programs may include search-informed service pages, clinically reviewed explainers, patient-education resources, email content, video and platform-specific social media. Paid search or paid social should use approved claims, appropriate targeting and privacy safeguards, particularly when audiences may reveal sensitive health interests. These programs share planning tools and measurement standards with the agency's wider`,` `,(0,N.jsx)(`a`,{href:_(`/practice/digital-marketing-agency/health-wellness-digital-marketing-services.cfm`),className:`font-semibold text-[#5a4dc9] underline decoration-[#A7A5F4] underline-offset-2 hover:text-[#13102C]`,children:`health and wellness digital marketing`}),` `,`work, with tighter clinical review before anything publishes.`]}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Relevant editorial coverage and backlinks can support discoverability and referral traffic, but rankings and appointment activity depend on many factors. Measurement should separate communications outputs from website behavior and clinical conversion data rather than attributing every inquiry to one placement.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Content programs should answer real patient and caregiver questions while remaining accurate, accessible and appropriately qualified. Search visibility, social engagement and appointment requests can be monitored, but none should be guaranteed.`}),(0,N.jsxs)(`a`,{href:_(`/practice/case-study.cfm`),className:`inline-flex items-center gap-2 rounded-full bg-[#13102C] px-7 py-3.5 text-xs font-bold uppercase tracking-wider text-white transition-colors hover:bg-[#5a4dc9]`,children:[`View case studies`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`Behavioral health communications services`}),(0,N.jsx)(`p`,{className:`mx-auto mt-5 max-w-3xl text-center text-lg leading-relaxed text-neutral-700`,children:`A mental health marketing agency runs several of these workstreams at once, and 5WPR delivers them as combined mental health marketing services rather than separate retainers. Creator partnerships in the mental health category require precise audience alignment and strict adherence to clinical standards.`}),(0,N.jsx)(`div`,{className:`mt-12 grid gap-6 md:grid-cols-2 lg:grid-cols-3`,children:Gr.map(e=>(0,N.jsxs)(`div`,{className:`flex flex-col rounded-2xl border border-neutral-200 bg-white p-7 transition hover:border-[#A7A5F4] md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold leading-snug text-[#13102C] md:text-xl`,children:e.title}),(0,N.jsx)(`p`,{className:`mt-3 flex-1 text-sm leading-relaxed text-neutral-600 md:text-base`,children:`bodyNode`in e&&e.bodyNode?e.bodyNode:e.body}),e.href&&(0,N.jsxs)(`a`,{href:_(e.href),className:`mt-5 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[e.cta,(0,N.jsx)(j,{className:`h-4 w-4`})]})]},e.title))}),(0,N.jsxs)(`div`,{className:`mt-10 rounded-2xl border border-neutral-200 bg-white p-7 md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold text-[#13102C] md:text-xl`,children:`How does influencer marketing work for mental wellness brands?`}),(0,N.jsx)(`p`,{className:`mt-4 text-base leading-relaxed text-neutral-700`,children:`Campaigns can focus on education, access and stigma reduction rather than promising treatment results. Content should include required disclosures, use approved language and direct audiences to qualified care resources when appropriate.`})]})]})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsxs)(`div`,{className:`mx-auto max-w-3xl text-center`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`What types of behavioral health clients does 5WPR supp
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text-center md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Accurate behavioral health information in AI answers`}),(0,N.jsx)(`h2`,{className:`mt-4 font-display text-3xl font-extrabold leading-tight tracking-tight md:text-5xl`,children:`Accurate care information, wherever patients ask.`}),(0,N.jsx)(`p`,{className:`mx-auto mt-6 max-w-3xl text-base leading-relaxed text-white/70 md:text-lg`,children:`Behavioral health brands face serious risk when an AI answer, social post or media story presents inaccurate clinical, access or privacy information to a person seeking care. 5W runs AI Search (GEO) programs for brands across consumer, B2B, financial services, healthcare, and technology, building the machine-readable footprint that earns citations in AI answers as well as search rankings.`}),(0,N.jsxs)(`div`,{className:`mt-8 flex flex-wrap justify-center 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A product launch may require national media coverage to establish credibility, creator content to demonstrate how the product fits into daily life, sampling to encourage trial, and digital marketing to reach consumers when they are ready to buy. 5W develops the message and channel strategy around the audience, product, retail calendar, and business objective.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5W works with consumer brands including L'Oréal Professionnel, KRUPS, It's a 10 Haircare, Anheuser-Busch, All-Clad, Sparkling ICE, Lo
1acker, LifeStyles, and T-fal. The agency's consumer practice includes experience with established companies, emerging brands, and products competing for attention in crowded retail categories.`}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`Our Florida offices in`,` `,(0,N.jsx)(`a`,{href:_(`/florida/`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`Miami and Tampa`}),` `,`serve consumer brands and CPG companies across the Southeast and Latin America. The Florida practice supports consumer brands with public relations, media relations, influencer and social programs, and communications designed for search and AI platforms.`]})]})]})})}),a.length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Selected consumer clients`}),(0,N.jsx)(`ul`,{className:`mt-8 grid grid-cols-2 items-center justify-items-center gap-x-8 gap-y-10 sm:grid-cols-3 md:grid-cols-6`,children:a.map(e=>(0,N.jsx)(`li`,{className:`flex items-center justify-center`,children:(0,N.jsx)(`img`,{src:e.logo_url,alt:e.practice_name||`Consumer client logo`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[160px] object-contain opacity-70 grayscale transition hover:opacity-100 hover:grayscale-0 md:h-14`})},e.id))})]})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How does a CPG PR agency build consumer demand?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`5W starts by identifying what makes a product relevant to the people most likely to buy it.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`The team develops messaging around specific consumer needs, product benefits, purchase occasions, category trends, and points of difference that journalists, creators, retailers, and consumers understand.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`The next step turns that positioning into reasons for consumers to discover, consider, try, and buy the product. Programs include national and trade media relations, product reviews, gift-guide pitching, product sampling, creator partnerships, events, product integrations, contests, promotions, cause marketing, social media, and celebrity seeding.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`The mix depends on the product and business goal. A new kitchen appliance may need product reviews, demonstrations, holiday gift-guide coverage, creator content, and retail support. A beverage launch may require sampling, lifestyle coverage, creator partnerships, events, and social content that gives consumers multiple opportunities to encounter and try the product.`}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`5W applies this approach across consumer categories rather than treating PR as a standalone source of media impressions. 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Media coverage that appears after a key selling period has less value than coverage that reaches consumers while the product is available and the brand is supporting it across retail, social, creator, search, and paid channels.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`5W connects PR planning to product availability, retail calendars, promotional periods, and consumer buying occasions. The approach gives earned media, creator content, sampling, events, social media, and paid marketing a common commercial objective.`}),(0,N.jsxs)(`div`,{className:`rounded-2xl border-l-4 border-[#A7A5F4] bg-white/[0.06] p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Sparkling ICE`}),(0,N.jsx)(`p`,{className:`mt-3 text-base leading-relaxed text-white/80 md:text-lg`,children:`Sparkling ICE provides one example of a long-term consumer brand relationship. Talking Rain Beverage Co. Vice President Nina Morrison has said that the company's seven-year partnership with 5W and its focus on Sparkling ICE helped Talking Rain become one of the fastest-growing beverage companies in the United States.`}),(0,N.jsxs)(`a`,{href:_(`/practice/case-study.cfm`),className:`mt-5 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#A7A5F4] transition-colors hover:text-white`,children:[`Consumer PR case studies`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsxs)(`div`,{className:`mx-auto max-w-3xl text-center`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`Consumer PR strategies for food, beauty, home, wellness, and lifestyle brands`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Different CPG categories require different routes to consumer attention and purchase. 5W adjusts media targets, creators, campaign timing, product demonstrations, sampling, retail support, and other tactics based on how consumers research and buy products within each category.`})]}),(0,N.jsx)(`div`,{className:`mt-12 grid gap-6 md:grid-cols-2 lg:grid-cols-3`,children:Zr.map(e=>(0,N.jsxs)(`div`,{className:`flex flex-col rounded-2xl border border-neutral-200 bg-neutral-50 p-7 transition hover:border-[#A7A5F4] md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold leading-snug text-[#13102C] md:text-xl`,children:e.title}),(0,N.jsx)(`p`,{className:`mt-3 text-sm leading-relaxed text-neutral-600 md:text-base`,children:e.body}),(0,N.jsx)(`p`,{className:`mt-3 flex-1 text-sm leading-relaxed text-neutral-600 md:text-base`,children:`extraNode`in e&&e.extraNode?e.extraNode:e.extra}),e.links&&(0,N.jsx)(`div`,{className:`mt-5 flex flex-col gap-2`,children:e.links.map(e=>(0,N.jsxs)(`a`,{href:_(e.href),className:`inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[e.label,(0,N.jsx)(j,{className:`h-4 w-4`})]},e.href))})]},e.title))})]})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How does 5W measure consumer PR and CPG marketing results?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`CPG executives need reporting that goes beyond counting media placements. Measurement should reflect the campaign objective and the consumer actions the program is designed to influence.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`ul`,{className:`grid grid-cols-2 gap-3 sm:grid-cols-3`,children:Qr.map(e=>(0,N.jsx)(`li`,{className:`rounded-xl border border-neutral-200 bg-white px-4 py-3 text-sm font-semibold text-[#13102C]`,children:e},e))}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5W evaluates programs through measures such as earned media coverage, message penetration, share of voice, social engagement, referral traffic, branded search demand, product sampling, retailer interest, marketplace activity, and other campaign-tied indicators. Retail and sales data adds another layer when clients share it.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5W's consumer practice establishes visibility baselines and monitors media mentions, authoritative citations, AI brand mentions, and share of visibility. 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A shopper may first encounter a product through earned media, see it again through a creator, search for reviews, visit a retailer or marketplace, compare alternatives, and then buy.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`PR and digital marketing address different stages of that process. Earned media creates third-party awareness and credibility. Social and creator content gives consumers additional ways to see the product in use. Search and content help answer questions during consideration. Paid and retail media reach consumers closer to purchase.`}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`5W's`,` `,(0,N.jsx)(`a`,{href:_(`/practice/cpg-digital-marketing-agency.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`CPG digital marketing agency`}),` `,`practice includes social media, search engine marketing, content creation, paid advertising, SEO, and campaign analytics. The agency connects earned media and creator activity to searches, site visits, retailer activity, and other consumer actions that follow exposure to a campaign.`]}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`Companies with broader needs use 5W's`,` `,(0,N.jsx)(`a`,{href:_(`/practice/digital-marketing-agency.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`digital marketing`}),` `,`capabilities alongside consumer public relations.`]}),(0,N.jsxs)(`div`,{className:`rounded-2xl border border-neutral-200 bg-neutral-50 p-7 md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold text-[#13102C] md:text-xl`,children:`Looking for full-service marketing for your consumer or CPG brand?`}),(0,N.jsxs)(`p`,{className:`mt-3 text-base leading-relaxed text-neutral-700`,children:[`Companies that need PR and digital marketing under one strategy work with 5W's`,` `,(0,N.jsx)(`a`,{href:_(`/practice/cpg-digital-marketing-agency.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`CPG digital marketing agency`}),`. The practice runs that work alongside consumer communications programs.`]})]})]})]})})}),s.length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`Selected consumer case studies`}),(0,N.jsx)(`ul`,{className:`mt-10 grid gap-5 sm:grid-cols-2 lg:grid-cols-4`,children:s.map(e=>(0,N.jsx)(`li`,{children:(0,N.jsxs)(`a`,{href:_(e.link),className:`flex h-full flex-col justify-between rounded-2xl border border-neutral-200 bg-white p-6 transition hover:border-[#5a4dc9]`,children:[(0,N.jsx)(`span`,{className:`font-display text-lg font-bold text-[#13102C]`,children:e.name}),e.blurb&&(0,N.jsx)(`span`,{className:`mt-3 text-sm leading-relaxed text-neutral-600`,children:e.blurb}),(0,N.jsxs)(`span`,{className:`mt-5 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9]`,children:[`Read case study`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]})},e.link))})]})}),(n??[]).length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Recognition`}),(0,N.jsx)(`ul`,{className:`mt-8 flex flex-nowrap items-center justify-center gap-4 overflow-x-auto pb-2 md:gap-5`,children:(n??[]).map(e=>(0,N.jsx)(`li`,{className:`flex h-20 w-[120px] shrink-0 items-center justify-center rounded-lg bg-[var(--color-ink-1)] p-2 transition hover:shadow-sm md:h-24 md:w-[135px] md:p-3`,children:(0,N.jsx)(`img`,{src:e.image_url,alt:e.alt||`Award`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[120px] object-contain md:h-14`})},e.id))})]})}),(0,N.jsx)(L,{slug:e?.slug,title:e?.title,industry:e?.industry,heading:`Research behind our consumer practice`}),o.length>0&&(0,N.jsx)(`section`,{className:`bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-4xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`Frequently asked questions about consumer and CPG PR`}),(0,N.jsx)(`div`,{className:`mt-10 divide-y divide-neutral-200 border-y border-neutral-200`,children:o.map((e,t)=>(0,N.jsxs)(`details`,{open:!0,className:`group py-5 [&_summary::-webkit-details-marker]:hidden`,children:[(0,N.jsxs)(`summary`,{className:`flex cursor-pointer list-none items-start justify-between gap-6`,children:[(0,N.jsxs)(`span`,{className:`font-display text-base font-bold leading-snug text-[#13102C] md:text-lg`,chi
1ldren:[t+1,`. `,e.q]}),(0,N.jsxs)(`span`,{className:`mt-0.5 flex h-8 w-8 shrink-0 items-center justify-center rounded-full border border-neutral-300 text-[#5a4dc9] transition-colors group-open:border-[#5a4dc9] group-open:bg-[#5a4dc9] group-open:text-white`,children:[(0,N.jsx)(m,{className:`h-4 w-4 group-open:hidden`}),(0,N.jsx)(p,{className:`hidden h-4 w-4 group-open:block`})]})]}),(0,N.jsx)(`p`,{className:`mt-4 text-base leading-relaxed text-neutral-700`,children:e.a})]},t))})]})}),(0,N.jsx)(`section`,{id:`contact-cta`,className:`bg-[#13102C] text-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-5xl px-6 py-16 text-center md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Work with a consumer PR and CPG public relations agency`}),(0,N.jsx)(`h2`,{className:`mt-4 font-display text-3xl font-extrabold leading-tight tracking-tight md:text-5xl`,children:`Start with the business result, then choose the tactic.`}),(0,N.jsx)(`p`,{className:`mx-auto mt-6 max-w-3xl text-base leading-relaxed text-white/70 md:text-lg`,children:`Consumer PR should do more than generate attention. A CPG communications program should help the company launch products, explain why consumers should choose them, support retail priorities, increase product discovery, and provide measurable evidence of the program's results.`}),(0,N.jsx)(`p`,{className:`mx-auto mt-5 max-w-3xl text-base leading-relaxed text-white/70 md:text-lg`,children:`Working as a consumer public relations agency, 5W combines media relations, creator programs, sampling, events, social media, digital marketing, and retail-focused communications around those goals. Experience with brands including Sparkling ICE, All-Clad, KRUPS, L'Oréal Professionnel, It's a 10 Haircare, Loacker, T-fal, and Anheuser-Busch gives the agency experience across products with different consumers, purchase cycles, price points, and retail environments.`}),(0,N.jsx)(`p`,{className:`mx-auto mt-5 max-w-3xl text-base leading-relaxed text-white/70 md:text-lg`,children:`CMOs, brand managers, and CPG executives engage 5W to build a program around a specific product launch, retail expansion, seasonal sales period, category challenge, or broader growth objective. The starting point is the business result the company needs to influence; the PR and marketing plan follows from that objective.`}),(0,N.jsxs)(`div`,{className:`mt-8 flex flex-wrap justify-center gap-4`,children:[(0,N.jsxs)(`a`,{href:`#contact`,className:`inline-flex items-center gap-2 rounded-full bg-[#A7A5F4] px-8 py-4 text-sm font-bold uppercase tracking-wider text-[#13102C] transition-colors hover:bg-white`,children:[`Talk to us`,(0,N.jsx)(j,{className:`h-4 w-4`})]}),(0,N.jsx)(`a`,{href:_(`/practice/cpg-digital-marketing-agency.cfm`),className:`inline-flex items-center gap-2 rounded-full border border-white/25 px-8 py-4 text-sm font-bold uppercase tracking-wider text-white transition-colors hover:bg-white/5`,children:`CPG digital marketing`})]})]})})]})}var ti=`https://api.5wpr.com/storage/v1/object/public/media/reports/hero/practice-menopause-womens-health-marketing-pr-agency.cfm.png`,ni=`healthandwellness`,ri=d({queryKey:[`practice-client-logos`,ni],queryFn:()=>h({data:{practiceKey:ni}}),staleTime:10*6e4}),ii=[{title:`Media relations and thought leadership`,paragraphs:[`Earned media can provide independent context for clinical and consumer brands. 5WPR pursues coverage across health, lifestyle, business and relevant trade publications to support launches, explain research and profile qualified leadership.`,`The team develops evidence-led story angles while preserving the scope and qualifications of the underlying research. Editorial coverage may broaden discussion of perimenopause and hormonal health, but it does not validate a product claim by itself.`]},{title:`Influencer and community marketing`,paragraphs:[`Patients and consumers may consider clinicians, advocates and creators when researching women's health. 5WPR can develop compliant influencer programs with healthcare professionals, patient advocates and wellness creators, based on credentials, audience fit and the approved claim set.`,`Programs can include creator identification, disclosure and compliance review, content briefs, product education, community management and performance reporting. Creator content should not substitute for medical advice or imply outcomes that the evidence does not support.`]},{title:`Search and educational content strategy`,paragraphs:[`People frequently search for information about hormone therapy, perimenopause symptoms and midlife health. 5WPR develops search-informed educational content that addresses defined questions using reviewed sources and appropriate medical qual
1ifications.`,`We structure blogs, whitepapers, and expert interviews to rank in traditional search results. We integrate these efforts with aging and midlife health PR campaigns so brands maintain visibility across adjacent midlife categories.`],paragraphNodes:[`People frequently search for information about hormone therapy, perimenopause symptoms and midlife health. 5WPR develops search-informed educational content that addresses defined questions using reviewed sources and appropriate medical qualifications.`,(0,N.jsxs)(N.Fragment,{children:[`We structure blogs, whitepapers, and expert interviews to rank in traditional search results. We integrate these efforts with`,` `,(0,N.jsx)(`a`,{href:_(`/practice/aging-longevity-marketing-pr-agency.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`aging and midlife health PR`}),` `,`campaigns so brands maintain visibility across adjacent midlife categories.`]})],href:`/practice/aging-longevity-marketing-pr-agency.cfm`,cta:`See aging and midlife health PR`},{title:`Social media and paid digital campaigns`,paragraphs:[`Menopause and femtech digital marketing can include organic social media, paid social, search campaigns, email and educational video across platforms such as Meta, TikTok and YouTube. Targeting, creative and claims should be reviewed for healthcare advertising, privacy and platform requirements.`,`5WPR can test creative, audiences and formats against agreed engagement or conversion measures. Working as a women's health digital marketing agency, the team applies the same testing and review process used across 5WPR's cross-category health marketing programs. Performance depends on the offer, evidence, targeting, platform rules and customer journey; lower acquisition costs cannot be guaranteed.`],paragraphNodes:[`Menopause and femtech digital marketing can include organic social media, paid social, search campaigns, email and educational video across platforms such as Meta, TikTok and YouTube. Targeting, creative and claims should be reviewed for healthcare advertising, privacy and platform requirements.`,(0,N.jsxs)(N.Fragment,{children:[`5WPR can test creative, audiences and formats against agreed engagement or conversion measures. Working as a women's health digital marketing agency, the team applies the same testing and review process used across 5WPR's`,` `,(0,N.jsx)(`a`,{href:_(`/practice/digital-marketing-agency/health-wellness-digital-marketing-services.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`cross-category health marketing`}),` `,`programs. Performance depends on the offer, evidence, targeting, platform rules and customer journey; lower acquisition costs cannot be guaranteed.`]})]},{title:`Crisis communications and issues response`,paragraphs:[`Women's health companies operate under significant regulatory scrutiny. 5WPR supports crisis planning and response for sensitive issues, misinformation, product recalls and regulatory changes, working with appropriate legal, clinical and technical reviewers.`,`5WPR can prepare holding statements, escalation protocols and media-response materials for high-stakes situations. Preparation can improve response coordination but cannot prevent regulatory, clinical, litigation or reputational consequences.`],href:`/practice/crisisprfirm.cfm`,cta:`See crisis communications`}];function ai({page:e}){let{data:t}=u(T),{data:n}=u(ri),i=n?.logos??[],a=S(`menopause-womens-health-marketing-pr-agency.cfm`)??[];return(0,N.jsxs)(`main`,{className:`bg-white text-[#1a1a1a]`,children:[(0,N.jsxs)(`section`,{className:`relative overflow-hidden bg-[#13102C] text-white`,children:[(0,N.jsx)(`div`,{className:`absolute inset-0 bg-cover bg-center opacity-60`,style:{backgroundImage:`url(${ti})`},"aria-hidden":`true`}),(0,N.jsx)(`div`,{className:`absolute inset-0`,style:{background:`linear-gradient(90deg, rgba(19,16,44,0.94) 0%, rgba(19,16,44,0.78) 50%, rgba(19,16,44,0.55) 100%)`},"aria-hidden":`true`}),(0,N.jsxs)(`div`,{className:`relative mx-auto max-w-7xl px-6 lg:px-12 pt-36 md:pt-44 pb-16 md:pb-24`,children:[(0,N.jsxs)(`nav`,{className:`mb-8 flex items-center gap-3 text-[11px] font-bold uppercase tracking-[0.2em] text-[#A7A5F4] md:mb-10`,children:[(0,N.jsx)(r,{to:`/`,className:`transition-colors hover:text-white`,children:`Home`}),(0,N.jsx)(`span`,{className:`h-px w-4 bg-white/25`}),(0,N.jsx)(r,{to:`/practice/`,className:`transition-colors hover:text-white`,children:`Practice Areas`}),(0,N.jsx)(`span`,{className:`h-px w-4 bg-white/25`}),(0,N.jsx)(`span`,{className:`text-xs font-medium normal-case tracking-normal text-white/60`,children:`Menopause & Women's Health`})]}),(0,N.jsxs)(`div`,{className:`max-w-3xl`,children:[(0,N.jsx)(`h1`,{className:`font-display font-extrabold leading-[0.95] tracking-tighter text-white`,style:{fontSize:`clamp(36px, 5.5vw, 68px)`},children:`Women's health digital marketing agency and menopause PR`}),(0,N.jsx)(`p`,{className:`mt-6 max-w-2xl text-lg leading-relaxed text-white/80 md:text-xl`,children:`A women's health digital marketing agency builds credibility and visibility for brands in menopause care, hormonal health and women's clinical services. 5W Public Relations (5WPR) develops integrated communications programs that combine earned media, digital marketing, and influencer strategy to help brands educate consumers and lead conversations in menopause, perimenopause and women's midlife health.`}),(0,N.jsxs)(`div`,{className:`mt-8 flex flex-wrap gap-4`,children:[(0,N.jsxs)(`a`,{href:`#contact`,className:`inline-flex items-center gap-2 rounded-full bg-[#A7A5F4] px-8 py-4 text-sm font-bold uppercase tracking-wider text-[#13102C] transition-colors hover:bg-white`,children:[`Request a consultation`,(0,N.jsx)(j,{className:`h-4 w-4`})]}),(0,N.jsx)(`a`,{href:_(`/practice/case-study.cfm`),className:`inline-flex items-center gap-2 rounded-full border border-white/25 px-8 py-4 text-sm font-bold uppercase tracking-wider text-white transition-colors hover:bg-white/5`,children:`View case studies`})]})]})]})]}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How does PR support femtech and women's health brands?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`5WPR supp
1orts companies across preventive care, reproductive health, perimenopause, menopause and midlife health, with programs scoped to the brand's evidence, audience and regulatory context.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`The women's health market requires brands to communicate with medical accuracy and cultural relevance. Consumers actively research hormonal health, diagnostics, and wellness solutions across search engines, social platforms, and generative AI systems. 5WPR helps brands establish the authoritative information needed to appear in these discovery channels.`}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`The practice works with`,` `,(0,N.jsx)(`a`,{href:_(`/practice/digital-health-and-health-technology.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`virtual care and remote monitoring platforms`}),`, menopause and midlife nutrition brands, devices and clinical providers. Communications should distinguish peer-reviewed or clinically supported evidence from broader wellness positioning.`]})]})]})})}),i.length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Selected health and wellness clients`}),(0,N.jsx)(`ul`,{className:`mt-8 grid grid-cols-2 items-center justify-items-center gap-x-8 gap-y-10 sm:grid-cols-3 md:grid-cols-6`,children:i.map(e=>(0,N.jsx)(`li`,{className:`flex items-center justify-center`,children:(0,N.jsx)(`img`,{src:e.logo_url,alt:e.practice_name||`Healthcare client logo`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[160px] object-contain opacity-70 grayscale transition hover:opacity-100 hover:grayscale-0 md:h-14`})},e.id))})]})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`What menopause and women's health marketing services does 5WPR provide?`}),(0,N.jsx)(`p`,{className:`mx-auto mt-5 max-w-3xl text-center text-lg leading-relaxed text-neutral-700`,children:`As a women's health marketing agency, 5WPR delivers integrated communications programs built around audience insights, regulatory compliance, and modern consumer behavior.`}),(0,N.jsx)(`div`,{className:`mt-12 grid gap-6 md:grid-cols-2 lg:grid-cols-3`,children:ii.map(e=>(0,N.jsxs)(`div`,{className:`flex flex-col rounded-2xl border border-neutral-200 bg-white p-7 transition hover:border-[#A7A5F4] md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold leading-snug text-[#13102C] md:text-xl`,children:e.title}),(0,N.jsx)(`div`,{className:`mt-3 flex-1 space-y-3`,children:(e.paragraphNodes??e.paragraphs).map((e,t)=>(0,N.jsx)(`p`,{className:`text-sm leading-relaxed text-neutral-600 md:text-base`,children:e},t))}),e.href&&(0,N.jsxs)(`a`,{href:_(e.href),className:`mt-5 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[e.cta,(0,N.jsx)(j,{className:`h-4 w-4`})]})]},e.title))})]})}),(0,N.jsx)(`section`,{className:`bg-[#13102C] text-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight md:text-4xl`,children:`How do women's health brands build AI search visibility?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-white/70`,children:`Generative AI platforms may use medical, consumer, publisher and community sources when answering health questions.`}),(0,N.jsxs)(`a`,{href:`/practice/ai-visibility-audit/`,className:`mt-6 inline-flex items-center gap-2 text-sm font-bold uppercase tracking-wider text-[#A7A5F4] transition-colors hover:text-white`,children:[`Request an AI visibility audit`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`Patients may ask AI assistants to compare femtech platforms, research menopause products or explain care options. 5WPR uses AI visibility audits to document citations, recommendation patterns, factual accuracy and recurring clinical, publisher, community and creator sources for a defined prompt set.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`The findings can inform reviewed owned content, earned-media priorities, clinician or creator education and digital distribution. Results vary by platform, query, location and available sources.`}),(0,N.jsxs)(`div`,{className:`rounded-2xl border-l-4 border-[#A7A5F4] bg-white/[0.06] p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Why it works`}),(0,N.jsxs)(`div`,{className:`mt-5 grid gap-4 sm:grid-cols-2`,children:[(0,N.jsxs)(`div`,{className:`rounded-xl bg-white/[0.06] p-5`,children:[(0,N.jsx)(`p`,{className:`font-display text-4xl font-extrabold text-white`,children:`22%`}),(0,N.jsx)(`p`,{className:`mt-2 text-sm leading-relaxed text-white/70`,children:`Estimated modeled brand citation share held by Midi Health, Alloy and Evernow.`})]}),(0,N.jsxs)(`div`,{className:`rounded-xl bg-white/[0.06] p-5`,children:[(0,N.jsx)(`p`,{className:`font-display text-lg font-extrabold leading-snug text-white`,children:`Clinical authority, editorial, creators`}),(0,N.jsx)(`p`,{className:`mt-2 text-sm leading-relaxed text-white/70`,children:`Recurring inputs, including a growing TikTok and Substack creator layer.`})]})]}),(0,N.jsx)(`p`,{className:`mt-5 text-base leading-relaxed text-white/80 md:text-lg`,children:`5W's Menopause, Perimenopause & Women's Midlife Health AI Visibility Index (Q3 2026) found that Midi Health, Alloy and Evernow accounted for an estimated 22% of modeled brand citation share, while several consumer-product brands trailed their retail presence. The report identified clinical authority, relevant editorial content and a growing TikTok and Substack creator layer as recurring inputs. The index is directional and n
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No audit, content change, creator partnership or media placement guarantees a citation, recommendation, patient outcome or sale.`})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How do women's health brands build authority with clinicians and consumers at the same time?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Effective women's health communications require tailored messaging for patients, clinicians, and investors.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`A consumer supplement launch requires different media targeting than a clinical diagnostic tool. 5WPR segments communications strategies to reach the right stakeholders with the right data. We support`,` `,(0,N.jsx)(`a`,{href:_(`/practice/urgent-care-physician-marketing-pr-agency.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`clinician and physician practice outreach`}),` `,`alongside direct-to-consumer campaigns, drawing on the same clinician media relationships built through 5WPR's`,` `,(0,N.jsx)(`a`,{href:_(`/practice/healthcareprfirm.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`provider and health-system communications`}),` `,`practice.`]}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`For device makers, we apply the user-education tactics developed in`,` `,(0,N.jsx)(`a`,{href:_(`/practice/beauty-devices-tools-marketing-pr-agency.cfm`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`consumer device and tools education`}),` `,`to explain efficacy and safety for wearables, diagnostics and at-home hormone tests. This multi-channel approach builds credibility with medical professionals while remaining accessible to everyday consumers.`]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`How does 5WPR support femtech and wellness launches?`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Launching a health platform, product or diagnostic tool requires coordinated, accurate information across professional and consumer channels.`})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5WPR can coordinate product messaging, earned media, digital marketing, social content and compliant influencer seeding around regulatory status, evidence, availability and audience questions. Coverage and awareness depend on news value, readiness and channel execution.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Teams can coordinate embargoed outreach and pursue launch features in business, health and trade publications. 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1d on the company and business objective. A B2B gambling technology provider may need coverage in gambling trade publications, technology outlets, and business media because casino and sportsbook executives make up its customer base. A casino opening a hotel, restaurant, entertainment venue, or gaming floor may also need travel, hospitality, food, business, lifestyle, and local media.`,`Sports calendars create additional opportunities. The Super Bowl, March Madness, the Kentucky Derby, the World Cup, the NFL season, and other major events generate reporting on betting activity, odds, consumer behavior, and the sports betting market. DraftKings, FanDuel, BetMGM, and other operators become part of those conversations even when the underlying story is about a sporting event rather than a sportsbook.`,`5W helps executives contribute to those stories through interviews, proprietary data, consumer surveys, market analysis, commentary, and predictions. This approach gives reporters a reason to use the company as a source between corporate announcements.`,`Media coverage also affects what consumers and executives find when researching gambling companies through search engines and AI tools. Accurate third-party coverage creates additional sources that describe a company's products, executives, expertise, markets, and position in the industry.`],href:`/research/gaming-gambling-earned-media-playbook-2026/`,cta:`Gaming & Gambling Earned Media Playbook 2026`},{title:`Gambling crisis communications`,paragraphs:[`Gambling companies operate under scrutiny from regulators, customers, journalists, investors, advocacy groups, and local communities. A communications problem can reach several audiences within hours.`,`5W provides crisis communications support, including response planning, spokesperson responsibilities, holding statements, media protocols, executive preparation, stakeholder communications, and coordination across press statements, websites, social accounts, and customer communications.`,`Crisis planning starts before an issue reaches the press. Companies need to establish who makes communications decisions, what information must be confirmed, who needs to receive it, and which channels the company will use.`,`The objective is to communicate verified information to the audiences that need it while avoiding conflicting statements or unsupported claims.`],href:`/practice/crisisprfirm.cfm`,cta:`See crisis communications`},{title:`Casino openings, gaming events and sportsbook launches`,paragraphs:[`Gambling companies have events throughout the year that generate media coverage, executive visibility, customer interest, and business leads. 5W supports casino openings, sportsbook and iGaming launches, gaming conferences, tournaments, product demonstrations, market-entry events, and events tied to major sporting occasions.`,`B2B companies require a different event strategy from consumer operators. A gambling technology provider exhibiting at ICE, the Global Gaming Expo, or another industry conference may need to reach casino operators, potential partners, investors, and trade reporters. Communications include pre-event media outreach, executive interviews, product demonstrations, speaking opportunities, meeting coordination, and reporter follow-up.`,`Consumer launches require a different plan. A sportsbook entering a state coordinates media outreach around its launch date, local partnerships, spokespeople, promotional activity, and responsible gambling information. A land-based casino opening a restaurant, hotel tower, sportsbook, entertainment venue, or gaming area pursues separate stories across gambling, travel, food, entertainment, business, and local media.`,`Event PR should create opportunities before and after the event. Interviews, announcements, demonstrations, data releases, executive commentary, and follow-up stories extend coverage beyond the event date.`],href:`/practice/event-celebrity-wrangling.cfm`,cta:`See event marketing`},{title:`Gambling influencer partnerships`,paragraphs:[`Creators help gambling companies reach sports fans, casino visitors, betting audiences, travelers, and other consumer groups through platforms those audiences already use.`,`5W develops influencer programs around the audience a company needs to reach, not follower counts alone. Potential partners include sports creators, casino and slots streamers, casino content creators, sports personalities, celebrities, and creators covering travel, food, or entertainment.`,`A casino resort, for example, may work with travel and food creators to promote its restaurants, hotel accommodations, entertainment, and other amenities. A sportsbook may build partnerships around sports anal
1ysis, teams, athletes, and major sporting events where betting is already part of the audience conversation.`,`Gambling influencer programs also require attention to age restrictions, sponsorship disclosures, platform rules, responsible gambling standards, and applicable advertising regulations. Those requirements should inform creator selection, content development, approval procedures, and campaign monitoring.`]},{title:`Gambling digital marketing, SEO, GEO and social media`,paragraphs:[`5W also works as a gambling marketing agency, running paid and owned channels alongside earned media for operators that need both. 5W combines gambling PR with SEO, paid media, social media, influencer marketing, content, email marketing, and measurement when those channels support the client's business goals.`,`Search strategy starts with what potential customers and business partners want to know. A casino may need visibility when consumers research hotels, restaurants, entertainment, poker, sportsbooks, events, or casino destinations. An iGaming technology provider may need to reach executives researching sportsbook platforms, casino software, payment technology, player engagement tools, or potential partners. A casino marketing agency plans that visibility around every revenue center on the property, not the gaming floor alone.`,`SEO supports those searches by creating pages that answer specific questions about products, services, markets, and company expertise. Paid search reaches people already seeking a product or destination, while earned media establishes information about the company on sources outside its website.`,`Social media and content programs support market launches, events, company announcements, partnerships, executive communications, and customer engagement. Channel selection should follow the audience rather than requiring every gambling company to use the same platforms.`,`Measurement should connect activity to the business objective. Depending on the program, 5W measures media coverage, search visibility, website traffic, referral traffic, leads, social engagement, event interest, brand mentions in AI answers, AI citations, and competitor visibility.`],href:`/practice/geo-optimization.cfm`,cta:`Explore GEO services`}],ui=[{title:`Sportsbooks`,body:`Sportsbooks may need consumer media, sports coverage, local-market communications, responsible gambling messaging, partnerships, and campaigns tied to the sports calendar.`},{title:`Physical casinos`,body:`Physical casinos have a broader communications footprint because one property may operate as a casino, hotel, restaurant destination, entertainment venue, conference location, and local employer. Each part of the property creates a different media opportunity and reaches a different customer. Casino digital marketing covers each of those revenue centers, with separate search, paid and social programs for gaming, lodging, dining, entertainment and meetings.`},{title:`iGaming companies`,body:`iGaming companies need to explain products that consumers use online while accounting for market availability, regulation, responsible gambling, technology, and competition. An online casino marketing agency has to work inside those limits, matching acquisition messaging to the states and provinces where the product is legally available.`},{title:`B2B gambling technology`,body:`B2B gambling technology companies have another audience. Their customers may include sportsbook operators, casinos, gaming companies, and other industry businesses. Executive thought leadership, trade media, product demonstrations, industry conferences, business media, and search content help those companies reach decision-makers.`},{title:`Casino game developers, lottery, eSports and media`,body:`Casino game developers, slot studios, lottery companies, eSports betting businesses, and gambling media companies create additional communications needs based on how each business makes money and who makes the purchasing decision. Publishers and studios outside the gambling sector are covered by 5W's gaming and video game PR practice.`,bodyNode:(0,N.jsxs)(N.Fragment,{children:[`Casino game developers, slot studios, lottery companies, eSports betting businesses, and gambling media companies create additional communications needs based on how each business makes money and who makes the purchasing decision. 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A casino resort may need separate communications programs for gaming, hotels, restaurants, entertainment, meetings, and local economic activity.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5W develops gambling public relations and marketing programs around those business goals rather than applying the same communications plan to every company.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`Programs support customer acquisition, company reputation, market entry, executive visibility, product launches, industry events, business development, search visibility, and the information consumers and executives find when researching a company through Google or AI platforms.`})]})]})})}),a.length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Selected gambling and casino clients`}),(0,N.jsx)(`ul`,{className:`mt-8 grid grid-cols-2 items-center justify-items-center gap-x-8 gap-y-10 sm:grid-cols-3 md:grid-cols-6`,children:a.map(e=>(0,N.jsx)(`li`,{className:`flex items-center justify-center`,children:(0,N.jsx)(`img`,{src:e.logo_url,alt:e.practice_name||`Gambling client logo`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[160px] object-contain opacity-70 grayscale transition hover:opacity-100 hover:grayscale-0 md:h-14`})},e.id))})]})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-neutral-50`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`Gambling PR, event, influencer and digital services`}),(0,N.jsx)(`div`,{className:`mt-12 grid gap-6 md:grid-cols-2`,children:li.map(e=>(0,N.jsxs)(`div`,{className:`flex flex-col rounded-2xl border border-neutral-200 bg-white p-7 transition hover:border-[#A7A5F4] md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold leading-snug text-[#13102C] md:text-xl`,children:e.title}),(0,N.jsx)(`div`,{className:`mt-3 flex-1 space-y-3`,children:(e.paragraphNodes??e.paragraphs).map((e,t)=>(0,N.jsx)(`p`,{className:`text-sm leading-relaxed text-neutral-600 md:text-base`,children:e},t))}),e.href&&(0,N.jsxs)(`a`,{href:_(e.href),className:`mt-5 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9] transition-colors hover:text-[#13102C]`,children:[e.cta,(0,N.jsx)(j,{className:`h-4 w-4`})]})]},e.title))})]})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsxs)(`div`,{className:`mx-auto max-w-3xl text-center`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`PR for sports betting, iGaming, casinos and gaming technology companies`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:`Different parts of the gambling industry require different c
1ommunications programs.`})]}),(0,N.jsx)(`div`,{className:`mt-12 grid gap-6 md:grid-cols-2 lg:grid-cols-3`,children:ui.map(e=>(0,N.jsxs)(`div`,{className:`rounded-2xl border border-neutral-200 bg-neutral-50 p-7 transition hover:border-[#A7A5F4] md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold leading-snug text-[#13102C] md:text-xl`,children:e.title}),(0,N.jsx)(`p`,{className:`mt-3 text-sm leading-relaxed text-neutral-600 md:text-base`,children:e.bodyNode??e.body})]},e.title))}),(0,N.jsxs)(`div`,{className:`mt-10 rounded-2xl border-l-4 border-[#5a4dc9] bg-neutral-50 p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Responsible Gambling Communications Audit 2026`}),(0,N.jsx)(`div`,{className:`mt-5 grid gap-4 sm:grid-cols-4`,children:[{n:`30`,l:`operators examined`},{n:`47,000+`,l:`earned media articles`},{n:`240+`,l:`state regulator filings`},{n:`2,400`,l:`AI queries`}].map(e=>(0,N.jsxs)(`div`,{className:`rounded-xl bg-white p-5`,children:[(0,N.jsx)(`p`,{className:`font-display text-3xl font-extrabold text-[#13102C]`,children:e.n}),(0,N.jsx)(`p`,{className:`mt-1 text-sm leading-snug text-neutral-600`,children:e.l})]},e.l))}),(0,N.jsxs)(`p`,{className:`mt-5 text-base leading-relaxed text-neutral-700 md:text-lg`,children:[`5W's`,` `,(0,N.jsx)(`a`,{href:_(`/research/responsible-gambling-audit-2026/`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`Responsible Gambling Communications Audit 2026`}),` `,`examined 30 sports betting, iGaming, and land-based casino operators and analyzed more than 47,000 earned media articles, more than 180 ESG disclosures and 10-K filings, more than 240 state regulator filings and testimony transcripts, and 2,400 AI queries. The research gives gambling executives data to evaluate responsible gambling communications alongside advertising, earned media, regulatory communications, and AI visibility.`]})]})]})}),(0,N.jsx)(`section`,{className:`bg-[#13102C] text-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight md:text-4xl`,children:`How PR improves gambling brand visibility in AI search`}),(0,N.jsx)(`p`,{className:`mt-5 text-lg leading-relaxed text-white/70`,children:`Consumers, investors, partners, journalists, and other stakeholders research gambling companies by asking ChatGPT, Gemini, Perplexity, Claude, and Google AI questions, rather than relying only on traditional search results.`}),(0,N.jsxs)(`a`,{href:`/practice/ai-visibility-audit/`,className:`mt-6 inline-flex items-center gap-2 text-sm font-bold uppercase tracking-wider text-[#A7A5F4] transition-colors hover:text-white`,children:[`Request an AI Visibility Audit`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`A consumer might ask which sportsbooks operate in a state. An executive might ask which companies provide casino technology. An investor might research the largest online gambling operators. Those answers mention companies and cite websites that the user never searched for directly.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`That changes one part of the job for gambling communications teams. Companies need to understand not only where they rank in Google but also whether they appear when AI platforms answer questions that matter to their businesses.`}),(0,N.jsxs)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:[`5W's`,` `,(0,N.jsx)(`a`,{href:`/practice/ai-visibility-audit/`,className:`font-semibold text-[#A7A5F4] underline underline-offset-4 hover:text-white`,children:`AI Visibility Audit`}),` `,`measures whether a brand appears in relevant AI answers, how often it receives citations, which competitors appear, which sources influence those answers, and how the brand is described. The audit covers ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.`]}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`A gambling company can use that baseline to identify specific information gaps. A competitor may appear more often because trade publications cover its executives. Another operator may receive citations because its website answers questions about market availability or responsible gambling. A B2B technology company may be absent from comparison questions because third-party sources don't clearly connect the company to the product category.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`Those findings guide media relations, website content, SEO, executive thought leadership, structured data, and other communications work.`}),(0,N.jsxs)(`div`,{className:`rounded-2xl border-l-4 border-[#A7A5F4] bg-white/[0.06] p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Why it works`}),(0,N.jsx)(`p`,{className:`mt-3 text-base leading-relaxed text-white/80 md:text-lg`,children:`Earned media can contribute because AI systems often use third-party websites when constructing answers. No PR agency can guarantee that ChatGPT, Gemini, Perplexity, Claude, Google, or another AI platform will mention or cite a company. PR increases the amount of accurate third-party information available about a company and strengthens the connections between the company, its executives, its products, and the subjects where it has expertise. AI visibility should therefore be measured alongside search rankings, not treated as a replacement for SEO.`})]})]})]})})}),(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsx)(`div`,{className:`mx-auto max-w-7xl px-6 py-16 md:py-20 lg:px-12`,children:(0,N.jsxs)(`div`,{className:`grid gap-10 md:grid-cols-12 md:gap-14`,children:[(0,N.jsxs)(`div`,{className:`md:col-span-5`,children:[(0,N.jsx)(`h2`,{className:`font-display text-3xl font-extrabold leading-tight tracking-tight text-[#13102C] md:text-4xl`,children:`5W's gambling and casino PR experience`}),(0,N.jsxs)(`p`,{className:`mt-5 text-lg leading-relaxed text-neutral-700`,children:[`5W's gambling and casino client experience includes 888,`,` `,(0,N.jsx)(`a`,{href:_(`/practice/foxwoods-resort
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The Foxwoods 30th-anniversary program generated 787.7M+ media impressions across 196 placements, and the Gambling.com campaign produced more than 475 million impressions and 70+ top-tier media hits.`]})]}),(0,N.jsxs)(`div`,{className:`md:col-span-7 space-y-5`,children:[(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5W also conducts original research on the business and communications issues affecting gambling companies.`}),(0,N.jsxs)(`div`,{className:`rounded-2xl border border-neutral-200 bg-neutral-50 p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`5W Gaming Trust Index 2026`}),(0,N.jsxs)(`div`,{className:`mt-5 grid gap-4 sm:grid-cols-2`,children:[(0,N.jsxs)(`div`,{className:`rounded-xl bg-white p-5`,children:[(0,N.jsx)(`p`,{className:`font-display text-3xl font-extrabold text-[#13102C]`,children:`$3.9B`}),(0,N.jsx)(`p`,{className:`mt-1 text-sm leading-snug text-neutral-600`,children:`U.S. gambling industry marketing spend in 2025`})]}),(0,N.jsxs)(`div`,{className:`rounded-xl bg-white p-5`,children:[(0,N.jsx)(`p`,{className:`font-display text-3xl font-extrabold text-[#13102C]`,children:`$156M`}),(0,N.jsx)(`p`,{className:`mt-1 text-sm leading-snug text-neutral-600`,children:`Share that went to public relations and earned media`})]})]}),(0,N.jsxs)(`p`,{className:`mt-5 text-base leading-relaxed text-neutral-700`,children:[`The`,` `,(0,N.jsx)(`a`,{href:_(`/research/gaming-trust-index-2026/`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`5W Gaming Trust Index 2026`}),` `,`analyzed public market data from more than 47 gaming operators, SEC filings, quarterly earnings reports, and more than 47,000 earned media articles. The research found that the U.S. gambling industry spent $3.9 billion on marketing in 2025, while $156 million went to public relations and earned media.`]}),(0,N.jsx)(`p`,{className:`mt-4 text-base leading-relaxed text-neutral-700`,children:`The research gives gambling executives a benchmark for evaluating how much of their communications investment goes toward paid customer acquisition compared with media relations, reputation, responsible gambling communications, and other sources of third-party visibility.`})]}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-neutral-700 md:text-lg`,children:`5W's gambling work and research span consumer operators, casinos, gaming technology, market expansion, responsible gambling, earned media, and the growing role AI platforms play in how consumers and business audiences research gambling companies.`}),s.length>0&&(0,N.jsx)(`ul`,{className:`grid gap-4 sm:grid-cols-2`,children:s.map(e=>(0,N.jsx)(`li`,{children:(0,N.jsxs)(`a`,{href:_(e.link),className:`flex h-full flex-col justify-between rounded-2xl border border-neutral-200 bg-white p-5 transition hover:border-[#5a4dc9]`,children:[(0,N.jsx)(`span`,{className:`font-display text-base font-bold text-[#13102C]`,children:e.name}),(0,N.jsxs)(`span`,{className:`mt-4 inline-flex items-center gap-2 text-xs font-bold uppercase tracking-wider text-[#5a4dc9]`,children:[`Read case study`,(0,N.jsx)(j,{className:`h-4 w-4`})]})]})},e.link))})]})]})})}),(n??[]).length>0&&(0,N.jsx)(`section`,{className:`border-b border-neutral-200 bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-7xl px-6 py-14 md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-center text-xs font-bold uppercase tracking-[0.25em] text-[#5a4dc9]`,children:`Recognition`}),(0,N.jsx)(`ul`,{className:`mt-8 flex flex-nowrap items-center justify-center gap-4 overflow-x-auto pb-2 md:gap-5`,children:(n??[]).map(e=>(0,N.jsx)(`li`,{className:`flex h-20 w-[120px] shrink-0 items-center justify-center rounded-lg bg-[var(--color-ink-1)] p-2 transition hover:shadow-sm md:h-24 md:w-[135px] md:p-3`,children:(0,N.jsx)(`img`,{src:e.image_url,alt:e.alt||`Award`,loading:`lazy`,decoding:`async`,className:`h-12 w-auto max-w-[120px] object-contain md:h-14`})},e.id))})]})}),(0,N.jsx)(L,{slug:e?.slug,title:e?.title,industry:e?.industry,heading:`Research behind our gaming practice`}),o.length>0&&(0,N.jsx)(`section`,{className:`bg-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-4xl px-6 py-16 md:py-20 lg:px-12`,children:[(0,N.jsx)(`h2`,{className:`text-center font-display text-3xl font-extrabold tracking-tight text-[#13102C] md:text-4xl`,children:`Gambling & casino PR FAQs`}),(0,N.jsx)(`div`,{className:`mt-10 divide-y divide-neutral-200 border-y border-neutral-200`,children:o.map((e,t)=>(0,N.jsxs)(`details`,{open:!0,className:`group py-5 [&_summary::-webkit-details-marker]:hidden`,children:[(0,N.jsxs)(`summary`,{className:`flex cursor-pointer list-none items-start justify-between gap-6`,children:[(0,N.jsxs)(`span`,{className:`font-display text-base font-bold leading-snug text-[#13102C] md:text-lg`,children:[t+1,`. `,e.q]}),(0,N.jsxs)(`span`,{className:`mt-0.5 flex h-8 w-8 shrink-0 items-center justify-center rounded-full border border-neutral-300 text-[#5a4dc9] transition-colors group-open:border-[#5a4dc9] group-open:bg-[#5a4dc9] group-open:text-white`,children:[(0,N.jsx)(m,{className:`h-4 w-4 group-open:hidden`}),(0,N.jsx)(p,{className:`hidden h-4 w-4 group-open:block`})]})]}),(0,N.jsx)(`p`,{className:`mt-4 text-base leading-relaxed text-neutral-700`,children:e.a})]},t))})]})}),(0,N.jsx)(`section`,{id:`contact-cta`,className:`bg-[#13102C] text-white`,children:(0,N.jsxs)(`div`,{className:`mx-auto max-w-5xl px-6 py-16 text-center md:py-20 lg:px-12`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Gambling communications built around market conditions`}),(0,N.jsx)(`h2`,{className:`mt-4 font-display text-3xl font-extrabold leading-tight tracking-tight md:text-5xl`,children:`Easier to find. Easier to cover. Easier to cite.`}),(0,N.jsx)(`p`,{className:`mx-auto mt-6 max-w-3xl text-base leading-relaxed text-white/70 md:text-lg`,children:`Casinos, sportsbooks, iGaming companies, lottery businesses, casino game developers, eSports betting companies, and gambling technology providers compete for attention across media, search engines, social platforms, and AI-generated answers. They also operate in markets where regulation, responsible gambling, reputation, and customer acquisition affect communications decisions.`}),(0,N.jsx)(`p`,{className:`mx-auto mt-5 max-w-3xl text-base leading-relaxed text-white/70 md:text-lg`,children:`5W builds gambling public relations and marketing programs around those conditions. Media relations establish executives as sources on betting and casino industry issues. Event programs support casino openings, sportsbook launches, conferences, and market entry. Influencer programs connect companies with defined consumer audiences. 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Baby gear companies compete across strollers, car seats, cribs, feeding products, carriers, sleep products, and other categories where safety, reviews, recommendations, and parent trust affect purchase decisions.`}),(0,N.jsxs)(`div`,{className:`rounded-2xl border border-neutral-200 bg-neutral-50 p-7 md:p-8`,children:[(0,N.jsx)(`h3`,{className:`font-display text-lg font-bold text-[#13102C] md:text-xl`,children:`How parents research baby and infant care products`}),(0,N.jsxs)(`p`,{className:`mt-3 text-base leading-relaxed text-neutral-700`,children:[`Parents research these products through retailer sites, product reviews, social media, Reddit, parenting communities, Google, and AI tools such as ChatGPT and Gemini. 5W has examined`,` `,(0,N.jsx)(`a`,{href:_(`/new/seo-pr-5-ways-parents-find-products/`),className:`font-semibold text-[#5a4dc9] underline underline-offset-4 hover:text-[#13102C]`,children:`how parents find products`}),`, including the role search, media coverage, social platforms, and other online sources play in product discovery. 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Each of those actions exposes the parent to information from sources other than the company selling the product.`}),(0,N.jsx)(`p`,{className:`text-base leading-relaxed text-white/75 md:text-lg`,children:`No PR agency can guarantee that a company will appear in an AI-generated answer. Brands increase the amount of accurate information available through their websites, earned media, product reviews, expert commentary, retailer pages, and other third-party sources.`}),(0,N.jsxs)(`div`,{className:`rounded-2xl border-l-4 border-[#A7A5F4] bg-white/[0.06] p-7 md:p-8`,children:[(0,N.jsx)(`p`,{className:`text-xs font-bold uppercase tracking-[0.25em] text-[#A7A5F4]`,children:`Measuring parenting brand visibility in AI search`}),(0,N.jsxs)(`p`,{className:`mt-3 text-base leading-relaxed text-white/80 md:text-lg`,children:[`5W's`,` `,(0,N.jsx)(`a`,{href:`/practice/ai-visibility-audit/`,className:`font-semibold text-[#A7A5F4] underline underline-offset-4 hover:text-white`,children:`AI Visibility Audit`}),` `,`measures whether a brand appears for questions that matter to its customers, which competitors appear instead, which sources AI platforms cite, and how the brand is described. 5W uses those findings to identify gaps across media relations, SEO, product content, expert education, influencer programs, and digital marketing. 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line-height: 1.75; color: #1a1a1a; } 4 .practice-article > * + * { margin-top: 1.25em; } 5 .practice-article p { color: #2a2a2a; } 6 .practice-article h2 { font-family: var(--font-display, inherit); font-weight: 800; font-size: 1.875rem; line-height: 1.2; letter-spacing: -0.02em; margin-top: 2em; margin-bottom: .6em; color: #13102C; } 7 .practice-article h3 { font-family: var(--font-display, inherit); font-weight: 700; font-size: 1.375rem; line-height: 1.3; margin-top: 1.6em; margin-bottom: .5em; color: #13102C; } 8 .practice-article h4 { font-weight: 700; font-size: 1.125rem; margin-top: 1.4em; margin-bottom: .4em; color: #13102C; } 9 .practice-article a { color: #5a4dc9; text-decoration: underline; text-underline-offset: 3px; } 10 .practice-article a:hover { color: #13102C; } 11 .practice-article ul, .practice-article ol { padding-left: 1.4em; } 12 .practice-article ul { list-style: disc; } 13 .practice-article ol { list-style: decimal; } 14 .practice-article li { margin: .35em 0; } 15 .practice-article li::marker { color: #5a4dc9; } 16 .practice-article blockquote { 17 border-left: 3px solid #A7A5F4; 18 padding: 1em 1.25em; 19 background: #f7f6ff; 20 font-style: italic; 21 color: #2a2a2a; 22 border-radius: 0 8px 8px 0; 23 } 24 .practice-article img { border-radius: 12px; margin: 1.75em auto; width: 100%; max-width: 720px; height: auto; display: block; } 25 .practice-article a:has(> img), .practice-article a:has(> img):hover { text-decoration: none; color: inherit; } 26 .practice-article .practice-img-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1rem; margin: 1.75em auto; max-width: 720px; } 27 @media (min-width: 768px) { .practice-article .practice-img-grid { gap: 1.25rem; } } 28 .practice-article .practice-img-grid .practice-img-grid__cell { display: flex; align-items: center; justify-content: center; background: #fff; border: 1px solid #eee; border-radius: 12px; padding: 1rem; min-height: 120px; } 29 .practice-article .practice-img-grid img { margin: 0; width: 100%; max-width: 100%; height: auto; border-radius: 4px; object-fit: contain; max-height: 90px; } 30 .practice-article hr { border: 0; border-top: 1px solid #e5e7eb; margin: 2.25em 0; } 31 32 /* Legacy .subpractice-area template (technologypr, saaspr, etc.) â reset Bootstrap 33 columns so content flows in our single-column layout. */ 34 .practice-article .subpractice-area .container, 35 .practice-article .subpractice-area .row, 36 .practice-article .subpractice-area [class*="col-md-"] { width: 100%; max-width: none; padding: 0; margin: 0; } 37 .practice-article .subpractice-area > .container:empty, 38 .practice-article .subpractice-area .row:empty { display: none; } 39 40 /* Legacy case-study card grid â render as a compact 3-up card row with 41 small, uniformly-cropped thumbnails and no underlines on the wrapping link. */ 42 .practice-article .case-studies-template .grid-cs-item-template { 43 display: grid; 44 grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); 45 gap: 1.25rem; 46 margin: 1.5em 0; 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