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406p "> 407 <div aria-label="close" class="wpfront-close">X</div> 408 409 <table id="wpfront-notification-bar-table" border="0" cellspacing="0" cellpadding="0" role="presentation"> 410 <tr> 411 <td> 412 413 <div class="wpfront-message wpfront-div"> 414 ANALIZO TU NEGOCIO GRATIS </div> 415 416 <div class="wpfront-div"> 417 <a class="wpfront-button" href="https://radardenegocio.es" target="_self" >EMPEZAR</a> 418 </div> 419 420 </td> 421 </tr> 422 </table> 423 424 </div> 425 </div> 426 427
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href="https://borjagiron.com/podcasts/">Podcasts</a> 490<ul class="sub-menu"> 491 <li id="menu-item-34784" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-34784"><a href="https://borjagiron.com/patrocinar-podcasts/">Patrocinar Podcasts</a></li> 492</ul> 493</li> 494</ul> </nav> 495 <!-- Featured Button --> 496 <a class="header__featured-button featured-button" href="https://triunfers.com" target="_blank"> 497 <span class="featured-button__subtitle">CLUB EMPRENDEDORES</span> 498 <span class="featured-button__title">TRIUNFERS LITE GRATIS</span> 499 </a> 500 </div> 501 </div> 502 </div> 503 <div class="container"> 504 505 <div class="page-header"> 506 <div class="container"> 507 508 <h2 class="page-header__title">Blog de Marketing Digital</h2> 509 <div class="breadcrumbs"> 510 <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Ir a Borja Girón." href="https://borjagiron.com" class="home" ><span property="name">Borja Girón</span></a><meta property="position" content="1"></span><span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Ir a Blog de Marketing Digital." href="https://borjagiron.com/blog/" class="post-root post post-post" ><span property="name">Blog de Marketing Digital</span></a><meta property="position" content="2"></span><span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Ve a los archivos Internet CategorÃa." href="https://borjagiron.com/internet/" class="taxonomy category" ><span property="name">Internet</span></a><meta property="position" content="3"></span><span property="itemListElement" typeof="ListItem"><span property="name" class="post post-post current-item">Cómo vender más</span><meta property="url" content="https://borjagiron.com/como-vender-mas/"><meta property="position" content="4"></span> </div> 511 </div> 512 </div> 513 514 </div> 515 </header> 516 517 <div id="primary" class="content-area container"> 518 <div class="row"> 519 <main id="main" class="site-main col-12 col-lg-8 site-main--center offset-lg-2"> 520 521 522 523<article id="post-32048" class="post-32048 post type-post status-publish format-standard has-post-thumbnail category-internet clearfix article"> 524 <div class="article__content clearfix e-content"> 525 <!-- Content --> 526 <h1 class="article__title p-name">Cómo vender más</h1> 527 <div class="article__meta meta"> 528 <!-- Author --> 529 <span class="meta__item meta__item--author"> 530 <img alt='' src='https://secure.gravatar.com/avatar/23a59e6ffdf6ad686886097cae0091461aa85d01ee12e66cbb71bdfbc66d20
530d2?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/23a59e6ffdf6ad686886097cae0091461aa85d01ee12e66cbb71bdfbc66d20d2?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo' height='60' width='60' decoding='async'/> <span class="author-text">Author:</span> 531 <span class="p-author">Borja Girón</span> 532 </span> 533 <!-- Date --> 534 <a class="meta__item meta__item--date" href="https://borjagiron.com/como-vender-mas/"><time class="dt-published" datetime="2024-05-15T03:07:56+02:00">15 mayo, 2024</time></a> 535 <!-- Read Time --> 536 <span class="meta__item meta__item--read-time">4 min read</span> 537 </div> 538 <p class="article__intro">Si eres emprendedor y vendes algo, quieres vender más o no consigues vender suficiente esta información te interesa.</p> 539 <!-- Featured Image --> 540 <img width="1200" height="520" src="https://borjagiron.com/wp-content/uploads/2023/10/como-vender-mas.png" class="img-fluid article__featured-image u-photo wp-post-image" alt="como vender mas" decoding="async" srcset="https://borjagiron.com/wp-content/uploads/2023/10/como-vender-mas.png 1200w, https://borjagiron.com/wp-content/uploads/2023/10/como-vender-mas-300x130.png 300w, https://borjagiron.com/wp-content/uploads/2023/10/como-vender-mas-1024x444.png 1024w, https://borjagiron.com/wp-content/uploads/2023/10/como-vender-mas-768x333.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> 541 <p>Te recomiendo escuchar el audio para aprender a vender más:</p> 542<p><iframe loading="lazy" src="https://widget.spreaker.com/player?episode_id=57142922&theme=light&playlist=false&playlist-continuous=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true" width="100%" height="200px" frameborder="0"></iframe></p> 543<p><center><a title="Podcast Marketing Digital" href="https://podcasts.apple.com/es/podcast/marketing-digital/id1603356038" target="_blank" rel="nofollow noopener noreferrer"><img decoding="async" src="https://borjagiron.com/wp-content/uploads/2018/07/escuchar-apple-podcasts.png" alt="Podcast Marketing Digital" /></a> <a title="Podcast Marketing Digital" href="https://www.ivoox.com/podcast-marketing-digital_sq_f1448689_1.html" target="_blank" rel="nofollow noopener noreferrer"><img decoding="async" src="https://borjagiron.com/wp-content/uploads/2018/07/escuchar-ivoox.png" alt="Podcast Marketing Digital" /></a> <a title="Podcast Marketing Digital" href="https://www.spreaker.com/show/marketing-digital_1" target="_blank" rel="nofollow noopener noreferrer"><img decoding="async" src="https://borjagiron.com/wp-content/uploads/2018/07/escuchar-spreaker.png" alt="Podcast Marketing Digital" /></a> <a href="https://open.spotify.com/show/1YJcLxKMTAzqjwlwFnfLCC" rel="noopener noreferrer" target="_blank" title="Marketing Digital"><img loading="lazy" decoding="async" src="https://borjagiron.com/wp-content/uploads/2018/12/escuchalo-en-spotify.png" alt="eschuchalo en spotify" width="133" height="34" /></a></center></p> 544<p>En este artÃculo aprenderás:</p> 545<ol> 546<li>Si existe un botón mágico para vender y <strong>hacerte rico</strong></li> 547<li>Los 3 únicos <strong>tipos de clientes</strong> a los que se puede vender</li> 548<li>Las <strong>5 fases de las ventas</strong> que existen en todas las situaciones</li> 549<li>Cómo detectar <strong>la razón por la que no vendes</strong></li> 550<li>Cómo este conocimiento te permitirá <strong>multiplicar tus ventas</strong> desde hoy mismo</li> 551</ol> 552<p>Comencemos por algunos puntos clave que debes conocer antes de ponerte a vender:</p> 553<h2>7 puntos clave que debes conocer antes de vender</h2> 554<ol> 555<li><strong>No hay un botón mágico para vender más</strong>. Se tienen que seguir unos pasos. Es una ciencia. </li> 556<li>Lo primero que <strong>necesitamos es un producto o servicio</strong>. Algo que vender. </li> 557<li>Ese producto tiene que tener unas <strong>caracterÃsticas y beneficios</strong> concretos que quiera o necesite un cliente, es decir, que tenga un <strong>valor</strong> para el posible cliente. </li> 558<li>Debemos <strong>marcar los lÃmites</strong> según nuestros recursos de tiempo y dinero. La estrategia va a ir cambiando con el tiempo. </li> 559<li>Elegimos el método de venta según el <strong>tipo de cliente</strong>: 560<p>Si el cliente <strong>sabe lo que quiere</strong> entonces ofrecemos la venta directa. El cliente necesita un <a href="https://borjagiron.com/mejores-crm/">CRM</a>, una camisa o un psicólogo. </p> 561<p>El cliente <strong>no sabe que lo necesita</strong>. Debemos buscar las necesidades, intereses, deseos o miedos. Debemos persuadir. No sabe que necesita un CRM. Analizamos al cliente y le vendemos según lo que necesite porque tenemos varios servicios o productos. Tenemos CRM y programa de facturación y curso para emprender. Si aún no ha emprendido le ofrecemos el curso. </p> 562<p>Por último hay personas que <strong>jamás nos van a comprar</strong>. No pasa nada. Es normal.</li> 563<li>El vendedor necesita conocimientos y habilidades. <strong>Saber escuchar</strong>, comunicar, respetar, ética… 564<li><strong>Vender es como seguir una receta de cocina</strong> con inicio y fin. </li> 565</ol> 566<p>Ahora que conoces estas claves debes saber que toda venta consta de 5 fases: </p> 567<h2>Las 5 fases de toda venta</h2> 568<p>Toda venta necesita seguir 5 pasos que <strong>no puedes saltarte</strong>.</p> 569<p>Cada paso o fase tiene su objetivo y sus tiempos. </p> 570<p><strong>IMPORTANTE: Saltarte uno de los pasos implica perder ventas.</strong></p> 571<ol> 572<li><strong>Definición</strong>
572: En esta fase el cliente no está delante. Objetivo: saber a quién le vamos a vender y porque me lo va a comprar. </li> 573<p>Si no lo sabemos no vas a vender. EscrÃbelo. Ejemplo: Emprendedores online que trabajen solos en casa. Usar el <a href="https://borjagiron.com/que-es-dafo/">DAFO</a> puede ayudarte a definirlo.</li> 574<li><strong>Conexión</strong>: Debemos buscar a ese cliente. Más que buscar, saber dónde está. Está en un Coworking, en un supermercado, en LinkedIn⦠En mi caso en Instagram, LinkedIn ocasionalmente, Escuchando podcasts, eventos de marketing, mi newsletter…</li> 575<li><strong>Planificación</strong>: Determinar el tipo de cliente anterior (lo quiere ya, no lo quiere, sus miedosâ¦) y si tiene el dinero. Si no es el momento seremos honestos. Puede que no sabe que lo quiere porque no ha estado en un mastermid. Algunos sà y conocen comunidades y buscan comparar y aprender. Tienen el dinero. </li> 576<li><strong>Maduración</strong>: Justificar el valor del producto para el cliente (aún no cerramos la venta). Si fuerzas el cliente mostrará objeciones porque no está preparado aún. Solución: Justifico precios en landing y en la newsletter cuento historias del antes y después de la gente que compra. </li> 577<li><strong>Conversión</strong>: Decimos el precio (antes no hace falta y no es necesario). Negociamos condiciones. Oferta, financiación, acuerdos. Ejemplo: Por email o Telegram respondo dudas. O en directos. </li> 578</ol> 579<p><iframe loading="lazy" src="https://widget.spreaker.com/player?episode_id=59499434&theme=light&playlist=false&playlist-continuous=false&chapters-image=true&episode_image_position=right&hide-logo=false&hide-likes=false&hide-comments=false&hide-sharing=false&hide-download=true" width="100%" height="200px" frameborder="0"></iframe></p> 580<p>Para algunos esto es lógico y lo aplican. </p> 581<p>Para otros es lógico pero se saltan pasos. </p> 582<p>Otros no lo han pensado y se saltan pasos. </p> 583<p><strong>Si no vendes suficiente</strong> debemos revisar en qué fase del proceso de ventas falla para buscar una solución solo para esa fase, es decir, detectar dónde se va la gente para solucionar solo ese paso. </p> 584<p><strong>Para detectar la razón por la que no vendes y descubrir los 3 tipos de clientes escucha el audio de arriba.</strong></p> 585<p>Además, lo que más puede ayudarte para vender más es unirte a la <a href="https://borjagiron.com/comunidad" rel="noopener" target="_blank">Comunidad de Emprendedores Triunfers</a> y asistir a los Masterminds.</p> 586<p>También puedes acceder a mis <a href="https://triunfacontublog.com" rel="noopener" target="_blank">cursos de Marketing Digital desde aquÃ</a>.</p> 587<p>Y por último, puedes recibir <a href="https://borjagiron.com/newsletter" rel="noopener" target="_blank">
587mis secretos para emprender con éxito cada dÃa en tu email apuntándote gratis aquÃ</a>.</p> 588<div style='text-align:left' class='yasr-auto-insert-visitor'><!--Yasr Visitor Votes Shortcode--><div id='yasr_visitor_votes_42b66af1cc7fc' class='yasr-visitor-votes'><div class="yasr-custom-text-vv-before yasr-custom-text-vv-before-32048">Si crees que este artÃculo puede ayudar a alguien compártelo por favor.</div><div id='yasr-vv-second-row-container-42b66af1cc7fc' 589 class='yasr-vv-second-row-container'><div id='yasr-visitor-votes-rater-42b66af1cc7fc' 590 class='yasr-rater-stars-vv' 591 data-rater-postid='32048' 592 data-rating='5' 593 data-rater-starsize='32' 594 data-rater-readonly='false' 595 data-rater-nonce='59b56873ff' 596 data-issingular='true' 597 ></div><div class="yasr-vv-stats-text-container" id="yasr-vv-stats-text-container-42b66af1cc7fc"><svg xmlns="https://www.w3.org/2000/svg" width="20" height="20" 598 class="yasr-dashicons-visitor-stats" 599 data-postid="32048" 600 id="yasr-stats-dashicon-42b66af1cc7fc"> 601 <path d="M18 18v-16h-4v16h4zM12 18v-11h-4v11h4zM6 18v-8h-4v8h4z"></path> 602 </svg><span id="yasr-vv-text-container-42b66af1cc7fc" class="yasr-vv-text-container">[Votos: <span id="yasr-vv-votes-number-container-42b66af1cc7fc">3</span>, Promedio: <span id="yasr-vv-average-container-42b66af1cc7fc">5</span>]</span></div><div id='yasr-vv-loader-42b66af1cc7fc' class='yasr-vv-container-loader'></div></div><div id='yasr-vv-bottom-container-42b66af1cc7fc' class='yasr-vv-bottom-container'></div></div><!--End Yasr Visitor Votes Shortcode--></div><div class='heateorSssClear'></div><div class='heateor_sss_sharing_container heateor_sss_horizontal_sharing' data-heateor-sss-href='https://borjagiron.com/como-vender-mas/'><div class='heateor_sss_sharing_title' style="font-weight:bold" ></div><div class="heateor_sss_sharing_ul"><a aria-label="Facebook" class="heateor_sss_facebook" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fborjagiron.com%2Fcomo-vender-mas%2F" title="Facebook" rel="nofollow noopener" target="_blank" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg" style="background-color:#0765FE;width:70px;height:35px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box"><svg style="display:block;" focusable="false" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32"><path fill="#fff" d="M28 16c0-6.627-5.373-12-12-12S4 9.373 4 16c0 5.628 3.875 10.35 9.101 11.647v-7.98h-2.474V16H13.1v-1.58c0-4.085 1.849-5.978 5.859-5.978.76 0 2.072.15 2.608.298v3.325c-.283-.03-.775-.045-1.386-.045-1.967 0-2.728.745-2.728 2.683V16h3.92l-.673 3.667h-3.247v8.245C23.395 27.195 28 22.135 28 16Z"></path></svg></span></a><a aria-label="X" class="heateor_sss_button_x" href="https://twitter.com/intent/tweet?text=C%C3%B3mo%20vender%20m%C3%A1s&url=https%3A%2F%2Fborjagiron.com%2Fcomo-vender-mas%2F" title="X" rel="nofollow noopener" target="_blank" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg heateor_sss_s__default heateor_sss_s_x" style="background-color:#2a2a2a;width:70px;height:35px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box"><svg width="100%" height="100%" style="display:block;" focusable="false" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32">
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vendor: 1 bytes, line 1200
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