PageSourceSearch

https://www.resume.se/

html resume.se collected 2026-09-24 18:04:54 UTC 322,678 bytes, 7 lines download raw bytes

1<!DOCTYPE html><html lang="sv"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5"/>
1<script type="application/ld+json">{"@context":"https://schema.org","@type":"NewsMediaOrganization","name":"Resumé","url":"https://www.resume.se","logo":{"@type":"ImageObject","url":"https://www.resume.se/public/logo-round.png"},"foundingDate":"1950","sameAs":["https://www.facebook.com/tidningenresume/","https://twitter.com/tidningenresume/","https://www.linkedin.com/company/resume/","https://www.instagram.com/tidningenresume/"],"masthead":"https://www.resume.se/om-oss/"}</script>
1<title>Resumé – Sveriges ledande affärssajt inom kommunikation och marknadsföring</title><meta name="description" content="Resumé.se - nyheter, fördjupning, analys, insikter och reportage från Skandinaviens största affärstidning."/><meta property="og:title" content="Resumé – Sveriges ledande affärssajt inom kommunikation och marknadsföring"/><meta property="og:description" content="Resumé.se - nyheter, fördjupning, analys, insikter och reportage från Skandinaviens största affärstidning."/><meta property="og:url" content="https://www.resume.se/"/><meta property="og:type" content="article"/><meta name="twitter:site" content="@tidningenresume"/><meta name="twitter:title" content="Resumé – Sveriges ledande affärssajt inom kommunikation och marknadsföring"/><meta name="twitter:description" content="Resumé.se - nyheter, fördjupning, analys, insikter och reportage från Skandinaviens största affärstidning."/><meta property="og:image" content="/public/logo-round.png"/><meta name="twitter:image" content="/public/logo-round.png"/><link rel="canonical" href="https://www.resume.se/"/><meta name="bad:pageType" content="frontpage"/><meta name="bad:device" content="desktop"/><meta name="bad:isLoggedIn" content="false"/><meta name="bad:isPayingCustomer" content="false"/><meta name="bad:_ta_"/><meta name="googlebot" content="noarchive"/><meta name="googlebot-news" content="noarchive"/><meta name="gip-id" content="152c798d-f467-5bac-ab78-1a7fd4320ec2"/><meta name="gip-type" content="section"/><meta name="next-head-count" content="24"/><link rel="preconnect" href="https://micro.rubiconproject.com"/><link rel="preconnect" href="https://assets.bonad.io"/><link rel="preconnect" href="https://securepubads.g.doubleclick.net"/><meta name="theme-color" content="#282828"/><meta charSet="UTF-8"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><meta name="data-source" content="okapi"/><meta name="brand" content="resume"/><meta name="env" content="prod"/><meta name="google-site-verification" content="mfE7c0zertRpJVseGumCr53bVKKzXSUYOi3c8L-p5hk"/><link rel="apple-touch-icon-precomposed" sizes="57x57" href="/public/apple-touch-icon-57x57.png?v2"/><link rel="apple-touch-icon-precomposed" sizes="114x114" href="/public/apple-touch-icon-114x114.png?v2"/><link rel="apple-touch-icon-precomposed" sizes="72x72" href="/public/apple-touch-icon-72x72.png?v2"/><link rel="apple-touch-icon-precomposed" sizes="144x144" href="/public/apple-touch-icon-144x144.png?v2"/><link rel="apple-touch-icon-precomposed" sizes="60x60" href="/public/apple-touch-icon-60x60.png?v2"/><link rel="apple-touch-icon-precomposed" sizes="120x120" href="/public/apple-touch-icon-120x120.png?v2"/><link rel="apple-touch-icon-precomposed" sizes="76x76" href="/public/apple-touch-icon-76x76.png?v2"/><link rel="apple-touch-icon-precomposed" sizes="152x152" href="/public/apple-touch-icon-152x152.png?v2"/><link rel="icon" type="image/png" href="/public/favicon-196x196.png?v2" sizes="196x196"/><link rel="icon" type="image/png" href="/public/favicon-96x96.png?v2" sizes="96x96"/><link rel="icon" type="image/png" href="/public/favicon-32x32.png?v2" sizes="32x32"/><link rel="icon" type="image/png" href="/public/favicon-16x16.png?v2" sizes="16x16"/><link rel="icon" type="image/png" href="/public/favicon-128.png?v2" sizes="128x128"/><meta name="application-name" content=" "/><meta name="msapplication-TileColor" content="#282828"/><meta name="msapplication-TileImage" content="mstile-144x144.png?v2"/><meta name="msapplication-square70x70logo" content="mstile-70x70.png?v2"/><meta name="msapplication-square150x150logo" content="mstile-150x150.png?v2"/><meta name="msapplication-wide310x150logo" content="mstile-310x150.png?v2"/><meta name="msapplication-square310x310logo" content="mstile-310x310.png?v2"/><noscript data-n-css=""></noscript>
1<script defer="" nomodule="" src="/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js"></script>
1<script src="https://tracking.resume.se/gtm.js?id=GTM-TDD6255" async="" defer="" data-nscript="beforeInteractive"></script>
1<script defer="" src="/_next/static/chunks/8279.6f585f16a9341582.js"></script>
1<script src="/_next/static/chunks/webpack-d05f77739acbfe80.js" defer=""></script>
1<script src="/_next/static/chunks/framework-45ce3d09104a2cae.js" defer=""></script>
1<script src="/_next/static/chunks/main-4cb9abfbbada3d8c.js" defer=""></script>
1<script src="/_next/static/chunks/pages/_app-a6cf150de3c900ff.js" defer=""></script>
1<script src="/_next/static/chunks/3602-1fcb84fd8ffb4a3b.js" defer=""></script>
1<script src="/_next/static/chunks/2844-5d4e1a0e0ea2d96d.js" defer=""></script>
1<script src="/_next/static/chunks/2314-774f5e02f2f3f34d.js" defer=""></script>
1<script src="/_next/static/chunks/899-f53791ec8e24cc33.js" defer=""></script>
1<script src="/_next/static/chunks/3884-c53c583c32dd2907.js" defer=""></script>
1<script src="/_next/static/chunks/pages/index-00c58fabb608a327.js" defer=""></script>
1<script src="/_next/static/lVPFHn0yFtXvOuO2PUxOV/_buildManifest.js" defer=""></script>
1<script src="/_next/static/lVPFHn0yFtXvOuO2PUxOV/_ssgManifest.js" defer=""></script>
1</head><body><div id="__next" data-reactroot=""><style data-emotion="css-global 1nvmqyl">@font-face{font-family:'Inter UI Regular';src:url('/public/fonts/InterUI/Inter-Variable.woff2') format('woff2');font-style:normal;font-weight:100 1000;font-stretch:0% 200%;font-display:swap;}@font-face{font-family:'Inter UI Regular';src:url('/public/fonts/InterUI/Inter-Italic-Variable.woff2') format('woff2');font-style:italic;font-weight:100 1000;font-display:swap;}@font-face{font-family:'Inter UI Black';src:url('/public/fonts/InterUI/Inter-Italic-Variable.woff2') format('woff2');font-style:normal;font-weight:800;font-display:swap;}</style><style data-emotion="css-global 1ui4ya4">:root{--mobile-menu:54px;--bad-fullpage-header-height:134px;--bad-site-header-height:134px;--bad-site-header-stuck-height:67px;}@media (max-width: 959px){:root{--bad-fullpage-header-height:110px;--bad-site-header-height:110px;}}@media (max-width: 575px){:root{--bad-fullpage-header-height:48px;--bad-site-header-height:48px;--bad-site-header-stuck-height:54px;}}*{box-sizing:border-box;margin:0;padding:0;font-family:'Inter UI Regular',sans-serif;-webkit-text-decoration:none;text-decoration:none;font-synthesis:none;}strong,b{font-weight:bold;}html{text-rendering:optimizeLegibility;-webkit-font-smoothing:antialiased;}body{background-color:#FFFFFF;color:#202020;}body:has(.modal-open){overflow:hidden;}h1 span,h2 span,h3 span,h4 span,h5 span{color:#C00D0D;font-family:inherit;background-color:unset;}a{color:#C00D0D;}mark{-webkit-text-decoration:none;text-decoration:none;font-family:inherit;font-style:inherit;}#nprogress{pointer-events:none;}#nprogress .bar{background:#C00D0D;position:fixed;z-index:9999;top:0;left:0;width:100%;height:2px;}#nprogress .peg{display:block;position:absolute;right:0px;width:100px;height:100%;box-shadow:none;opacity:1;-webkit-transform:rotate(3deg) translate(0px, -4px);-ms-transform:rotate(3deg) translate(0px, -4px);-webkit-transform:rotate(3deg) translate(0px, -4px);-moz-transform:rotate(3deg) translate(0px, -4px);-ms-transform:rotate(3deg) translate(0px, -4px);transform:rotate(3deg) translate(0px, -4px);}.nprogress-custom-parent{overflow:hidden;position:relative;}.nprogress-custom-parent #nprogress .bar{position:absolute;}.reference{--reference-index-bg:#f4f2f0;--color-grey-00:#ffffff;--base-gutter:16px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-self:flex-start;-ms-flex-item-align:flex-start;align-self:flex-start;box-sizing:border-box;max-width:100%;border-radius:0 8px 8px 8px;padding:calc(var(--base-gutter) * 0.5);line-height:24px;background:var(--color-grey-00);box-shadow:0 6px 15px 5px rgba(8, 0, 47, 0.05);}.reference .reference__index{display:block;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;width:24px;height:24px;margin-right:calc(var(--base-gutter) * 0.125);border-radius:50%;text-align:center;background:var(--reference-index-bg);}.reference .reference__brand{height:24px;}.reference .reference__brand-logo{height:24px;margin-right:calc(var(--base-gutter) * 0.5);}.reference .reference__link{margin-right:calc(var(--base-gutter) * 0.5);overflow:hidden;text-overflow:ellipsis;}bn-convo{--border-radius-1:0 8px 8px 8px;--button-1-1-background:#C00D0D;--link-color:#C00D0D;--message-1-background:#F4F4F4;--message-2-background:#E9F6F4;--message-border-radius-1:0 8px 8px 8px;--message-border-radius-2:8px;}bn-convo [slot='prerendered-1']{display:grid;grid-gap:1rem;}h1,h2,h3,h4,h5,.h1,.h2,.h3,.h4,.h5{font-family:'Tiempos Semibold';color:#202020;}h1,.h1{margin-bottom:1rem;font-size:3rem;letter-spacing:-0.8px;line-height:1.17;}h2,.h2{margin-top:1.5rem;font-size:2rem;letter-spacing:-1px;line-height:1.25;}h3,.h3{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;}h4,.h4{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;}h5,.h5{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;}@media (max-width: 959px){h1,.h1{font-size:2rem;letter-spacing:-1px;line-height:1.25;}h2,.h2{font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;}h3,.h3{font-size:1.25rem;letter-spacing:normal;line-height:1.2;}}@font-face{font-family:'Tiempos Semibold';src:url('/public/fonts/Tiempos/TiemposTextWeb-Semibold.eot');src:url('/public/fonts/Tiempos/TiemposTextWeb-Semibold.eot?#iefix') format('embedded-opentype'),url('/public/fonts/Tiempos/TiemposTextWeb-Semibold.woff2') format('woff2'),url('/public/fonts/Tiempos/TiemposTextWeb-Semibold.woff') format('woff');font-weight:600;font-style:normal;font-display:swap;}</style><style data-emotion="css 1uf9tfe">.css-1uf9tfe{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;
1-webkit-justify-content:center;justify-content:center;width:100%;}@media (max-width: 575px){.css-1uf9tfe{margin-right:-1rem;margin-left:-1rem;width:calc(100% + 2rem);}}@media print{.css-1uf9tfe{display:none;}}.css-1uf9tfe b-a-d{height:100%;width:100%;}.css-1uf9tfe b-a-d::before{content:'Annons';display:block;text-transform:uppercase;font-size:0.75rem;color:rgb(32, 32, 32);display:block;left:50%;-webkit-transform:translateX(-50%);-moz-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);top:-1.75rem;line-height:2rem;position:absolute;-webkit-animation-name:slidein;animation-name:slidein;-webkit-animation-duration:1s;animation-duration:1s;-webkit-animation-delay:1s;animation-delay:1s;-webkit-animation-fill-mode:forwards;animation-fill-mode:forwards;}@-webkit-keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}@keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}</style><div class="rich_media css-1uf9tfe euhscvb1"><b-a-d className="rich_media" slotname="rich_media"></b-a-d></div><style data-emotion="css h1e4bh">.css-h1e4bh{background-color:#FFFFFF;left:0;margin-bottom:2.6rem;padding:0rem 1rem;right:0;top:0;width:100%;z-index:95;}@media print{.css-h1e4bh{position:static;}}</style><div data-site-header="true" class="css-h1e4bh e1hey4mt5"><style data-emotion="css ri8ryi">.css-ri8ryi{max-width:1336px;margin:0 auto;}</style><div class="css-ri8ryi e1hey4mt4"><style data-emotion="css 1eqr99">.css-1eqr99{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;z-index:9;padding:1rem 0 0 0;height:auto;-webkit-transition:height 300ms ease,padding 300ms ease;transition:height 300ms ease,padding 300ms ease;}.css-1eqr99 a{color:#202020;margin-left:1.5rem;}.css-1eqr99 a:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-1eqr99 strong{margin-right:0.25rem;}.css-1eqr99 .eixdaik0{display:inline;}.css-1eqr99 .date:first-letter{text-transform:capitalize;}</style><div class="css-1eqr99 e1hey4mt3"><div class="date"><style data-emotion="css o5umhv">.css-o5umhv{letter-spacing:0;color:#686868;font-size:0.8125rem;line-height:1.54;}.css-o5umhv a{overflow-wrap:anywhere;}.css-o5umhv a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p color="#686868" class="css-o5umhv eixdaik0"><strong><style data-emotion="css 1d3ncag">.css-1d3ncag{font-family:inherit;white-space:nowrap;}</style><span class="css-1d3ncag eixgzd00">torsdag</span></strong><span class="css-1d3ncag eixgzd00">24 september</span></p></div><div><style data-emotion="css 11iuz56">.css-11iuz56{cursor:pointer;}.css-11iuz56:hover h1,.css-11iuz56:hover h2,.css-11iuz56:hover h3,.css-11iuz56:hover h4,.css-11iuz56:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" href="/kontakt/" class="css-11iuz56 ew3c51f0"><style data-emotion="css u3rr24">.css-u3rr24{letter-spacing:0;color:#202020;font-size:0.8125rem;line-height:1.54;}.css-u3rr24 a{overflow-wrap:anywhere;}.css-u3rr24 a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-u3rr24 eixdaik0">Kontakt</p></a><a rel="noopener" href="https://advertising.bonniernews.se/brands/resum" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-u3rr24 eixdaik0">Annonsera</p></a><a rel="noopener" href="https://etidning.bonniernews.se/" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-u3rr24 eixdaik0">E-tidning</p></a></div></div><style data-emotion="css dp50vp">.css-dp50vp{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;border-bottom:1px solid #202020;position:relative;z-index:9;padding:1rem 0 1rem 0;background-color:#FFFFFF;max-width:1336px;left:0;right:0;}@media (max-width: 959px){.css-dp50vp{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}</style><div class="css-dp50vp e1hey4mt0"><a rel="" href="/" class="css-11iuz56 ew3c51f0"><style data-emotion="css 17lftg0">.css-17lftg0{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-17lftg0 svg{height:64px;-webkit-transition:height 600ms ease;transition:height 600ms ease;transform-origin:top left;position:relative;top:0;left:0;}@media (max-width: 959px){.css-17lftg0 svg{height:40px;}}@media screen and (max-width: 650px){.css-17lftg0 svg{height:34px;}}</style><div class="css-17lftg0 e1t39tzy0"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 172 40"><path fill="#C00D0D" d="M30.64 12.247c0-4.452-3.074-9.008-17.388-9.008-1.325 0-8.217 0-13.252-.213v.53l1.643.265c1.697.318 2.333.636 2.598 1.537.212 1.007.37 2.862.37 5.724V30.85c0 2.544-.105 4.716-.317 5.564-.266 1.06-.636 1.325-2.598 1.59L0 38.216v.477h18.183v-.477l-2.068-.159c-2.014-.212-2.439-.477-2.704-1.537-.212-.848-.318-2.809-.318-5.67v-8.427h.213c.477 0 .953-.053 1.219-.053.954 0 1.272.16 2.173 1.643l5.778 10.228c2.12 3.657 3.075 4.823 6.68 4.823 1.484 0 4.081-.16 6.467-.265l3.021-.106v-.424c-2.597-.424-3.604-.635-4.77-1.802-2.439-2.49-7.74-11.288-10.178-15.687 3.498-1.484 6.944-3.922 6.944-8.533zm-8.481.478c0 6.571-4.666 8.956-9.066 8.903V10.022c0-2.067.054-4.664.16-5.989 6.361.
1053 8.906 3.816 8.906 8.692zm22.962 2.861c.796-.795 1.697-1.112 2.492-1.112 2.491 0 3.817 3.55 3.711 7.1-.636.266-2.969.478-8.64.584.264-2.809 1.06-5.194 2.437-6.572zm13.094 16.058-.212-.158c-1.59 1.695-3.87 2.914-6.89 2.914-5.037 0-8.483-3.497-8.483-10.599v-.955l15.055.054c.107-.318.212-.795.212-1.537 0-4.24-3.658-7.843-9.86-7.843-7.104 0-12.458 5.936-12.458 13.673 0 6.678 4.294 12.347 11.504 12.347 5.142 0 9.065-3.073 11.132-7.896zm14.742 3.604c0 1.961-1.219 3.18-3.18 3.18-2.81 0-5.408-2.597-9.224-8.32l-.371.105c.053 2.227.477 5.989.795 7.844 2.173.9 5.036 1.378 7.739 1.378 5.726 0 10.02-3.021 10.02-7.897 0-3.974-2.917-6.147-7.794-9.009-2.543-1.537-4.188-2.809-4.188-4.982 0-1.59 1.008-2.914 3.076-2.914 1.855 0 3.605 1.112 7.315 6.678l.37-.107c0-1.325-.211-5.247-.37-6.254-1.379-.582-3.923-1.325-6.891-1.325-5.46 0-9.277 3.18-9.277 7.367 0 4.187 2.968 6.094 7.05 8.639 3.234 1.96 4.93 3.391 4.93 5.617zm15.102 4.187c2.758 0 5.408-1.43 8.695-4.716l.212.105-.107 2.65c-.052.742-.052 1.325-.158 1.961l.106.105 10.549-1.96-.053-.424h-1.272c-1.325.053-1.537-.212-1.537-1.484V18.395c0-1.537.105-3.869.159-4.558l-.106-.158-10.338.954v.264l1.856.743c.848.37.954.53.954 2.066v16.217c-1.167.584-2.28 1.008-3.393 1.008s-1.908-.212-2.545-.849c-.795-.795-.953-2.385-.953-4.61V18.29c0-1.537.105-3.763.158-4.452l-.106-.158-10.39.954v.317l1.855.743c.848.317.955.476.955 2.013v14.945c0 3.233.583 4.346 1.643 5.353.954 1.007 2.385 1.431 3.816 1.431zm31.97-1.166-.848-.159c-1.06-.159-1.166-.371-1.166-1.166V19.03c1.166-.583 2.226-.954 3.393-.954 1.007 0 1.75.266 2.28.795.9.901.953 2.439.953 4.664v13.408c0 .795-.106 1.007-1.166 1.166l-.848.159v.424h11.503v-.424l-.848-.159c-1.06-.159-1.113-.371-1.113-1.166V21.098c0-.742 0-1.378-.053-1.961 1.007-.53 2.332-1.06 3.446-1.06.954 0 1.749.266 2.279.795.9.901.9 2.439.9 4.664v13.408c0 .795-.106 1.007-1.112 1.166l-.849.159v.424h11.77v-.424l-.849-.159c-1.326-.212-1.431-.318-1.431-1.166V20.356c0-3.074-.584-4.4-1.485-5.353-.953-.9-2.174-1.483-3.71-1.483-3.34 0-6.256 2.12-9.013 5.034-.212-1.696-.636-2.755-1.43-3.55-.955-.901-2.174-1.484-3.711-1.484-2.81 0-5.354 1.43-8.641 4.77l-.212-.107.053-1.537c0-.583.106-1.96.212-3.392l-.106-.158-9.86 3.338v.16l1.537 1.749c.424.476.583 1.06.583 1.96V36.89c0 .848-.159 1.007-1.43 1.22l-.85.158v.424h11.822v-.424zm38.876-22.683c.795-.795 1.697-1.112 2.491-1.112 2.492 0 3.817 3.55 3.71 7.1-.635.266-2.968.478-8.64.584.265-2.809 1.06-5.194 2.439-6.572zm13.093 16.058-.212-.158c-1.59 1.695-3.869 2.914-6.89 2.914-5.037 0-8.483-3.497-8.483-10.599v-.955l15.055.054c.106-.318.213-.795.213-1.537 0-4.24-3.659-7.843-9.86-7.843-7.104 0-12.458 5.936-12.458 13.673 0 6.678 4.294 12.347 11.503 12.347 5.143 0 9.065-3.073 11.132-7.896z"></path><path fill="#C83942" d="M168.394 3.39c0-1.543-1.446-3.133-3.328-3.133-1.977 0-2.7 1.639-3.568 3.423l-1.736 3.568c-.628 1.204-1.64 3.134-2.604 4.772l.24.146c1.736-1.206 3.328-2.218 4.92-3.23l3.569-2.17c1.832-1.11 2.507-2.074 2.507-3.376"></path></svg></div></a><style data-emotion="css u6svb0">.css-u6svb0{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:1rem;padding-left:1rem;}@media print{.css-u6svb0{display:none;}}</style><div class="css-u6svb0 e1hey4mt1"></div></div><style data-emotion="css 1ekb6gi">.css-1ekb6gi{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background-color:#FFFFFF;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;left:0;opacity:1;position:absolute;right:0;z-index:2;padding:0rem 1rem;-webkit-transform:translate3d(0, 0, 0);-moz-transform:translate3d(0, 0, 0);-ms-transform:translate3d(0, 0, 0);transform:translate3d(0, 0, 0);-webkit-transition:-webkit-transform 300ms ease-out,opacity 0.1s ease-out;transition:transform 300ms ease-out,opacity 0.1s ease-out;}</style><div class="css-1ekb6gi e11fxl4c0"><style data-emotion="css 1jqci4c">.css-1jqci4c{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:42px;-webkit-box-pack:justify;
1-webkit-justify-content:space-between;justify-content:space-between;max-width:1336px;position:relative;width:100%;}.css-1jqci4c::after{content:'';position:absolute;background-color:#DFDFDF;width:100%;height:1px;bottom:0;left:0;right:0;}</style><nav class="css-1jqci4c e11fxl4c3"><style data-emotion="css 1w1mobe">.css-1w1mobe{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;overflow:hidden;overflow-x:scroll;-ms-overflow-style:none;}.css-1w1mobe::-webkit-scrollbar{display:none;}@media (max-width: 959px){.css-1w1mobe{padding-right:12rem;}}</style><nav class="css-1w1mobe e11fxl4c2"><style data-emotion="css c735ob">.css-c735ob{color:#202020;height:42px;margin-left:1.5rem;padding-top:0.6rem;white-space:nowrap;}.css-c735ob:first-of-type{margin-left:0;}.css-c735ob .eixdaik1{position:relative;}.css-c735ob .eixdaik1::after{background-color:transparent;bottom:-8px;content:'';display:block;height:1px;position:absolute;width:100%;z-index:1;}.css-c735ob .eixdaik1{font-weight:bold;}.css-c735ob .eixdaik1::after{background-color:#202020;}</style><style data-emotion="css 87y2eg">.css-87y2eg{cursor:pointer;color:#202020;height:42px;margin-left:1.5rem;padding-top:0.6rem;white-space:nowrap;}.css-87y2eg:hover h1,.css-87y2eg:hover h2,.css-87y2eg:hover h3,.css-87y2eg:hover h4,.css-87y2eg:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-87y2eg:first-of-type{margin-left:0;}.css-87y2eg .eixdaik1{position:relative;}.css-87y2eg .eixdaik1::after{background-color:transparent;bottom:-8px;content:'';display:block;height:1px;position:absolute;width:100%;z-index:1;}.css-87y2eg .eixdaik1{font-weight:bold;}.css-87y2eg .eixdaik1::after{background-color:#202020;}</style><a rel="" href="/" class="e11fxl4c1 css-87y2eg ew3c51f0"><style data-emotion="css 1hh03k6">.css-1hh03k6{letter-spacing:0;color:#202020;color:#393939;font-weight:bold;font-size:1rem;line-height:1.54;}.css-1hh03k6 a{overflow-wrap:anywhere;}.css-1hh03k6 a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-1hh03k6 eixdaik1">Nyheter</p></a><style data-emotion="css m65iw9">.css-m65iw9{color:#202020;height:42px;margin-left:1.5rem;padding-top:0.6rem;white-space:nowrap;}.css-m65iw9:first-of-type{margin-left:0;}.css-m65iw9 .eixdaik1{position:relative;}.css-m65iw9 .eixdaik1::after{background-color:transparent;bottom:-8px;content:'';display:block;height:1px;position:absolute;width:100%;z-index:1;}.css-m65iw9:hover .eixdaik1::after{background-color:#202020;}</style><style data-emotion="css 7ahmk6">.css-7ahmk6{cursor:pointer;color:#202020;height:42px;margin-left:1.5rem;padding-top:0.6rem;white-space:nowrap;}.css-7ahmk6:hover h1,.css-7ahmk6:hover h2,.css-7ahmk6:hover h3,.css-7ahmk6:hover h4,.css-7ahmk6:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-7ahmk6:first-of-type{margin-left:0;}.css-7ahmk6 .eixdaik1{position:relative;}.css-7ahmk6 .eixdaik1::after{background-color:transparent;bottom:-8px;content:'';display:block;height:1px;position:absolute;width:100%;z-index:1;}.css-7ahmk6:hover .eixdaik1::after{background-color:#202020;}</style><a rel="" href="/marknadsforing/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><style data-emotion="css 4paous">.css-4paous{letter-spacing:0;color:#202020;font-size:1rem;line-height:1.54;}.css-4paous a{overflow-wrap:anywhere;}.css-4paous a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-4paous eixdaik1">Marknadsföring</p></a><a rel="" href="/kommunikation/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Kommunikation</p></a><a rel="" href="/affarer/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Affärer</p></a><a rel="" href="/fordjupning/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Fördjupning</p></a><a rel="" href="/opinion/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Opinion</p></a><a rel="" href="/databas/" class="e11fxl4c1 css-7ahmk6 ew3c51f0">
1<p class="css-4paous eixdaik1">Databas</p></a><a rel="" href="/manadens-kampanj/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">MÃ¥nadens Kampanj</p></a><a rel="" href="/event/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Event</p></a><a rel="" href="/utbildning/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Utbildning</p></a><a rel="" href="/lediga-jobb/" class="e11fxl4c1 css-7ahmk6 ew3c51f0"><p class="css-4paous eixdaik1">Jobb</p></a></nav></nav></div><style data-emotion="css z0wxjd">.css-z0wxjd{background-color:#FFFFFF;position:relative;}</style><div class="css-z0wxjd e1hey4mt2"><style data-emotion="css 73vmts">.css-73vmts{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background-color:#FFFFFF;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:40px;gap:1.5rem;margin:1px 0;position:absolute;right:0;top:-0.25px;z-index:100;-webkit-animation:animateIn 0.3s ease-out;animation:animateIn 0.3s ease-out;}@-webkit-keyframes animateIn{0%{opacity:0;}100%{opacity:1;}}@keyframes animateIn{0%{opacity:0;}100%{opacity:1;}}.css-73vmts::before{content:'';background:linear-gradient(
2      90deg,
3      rgba(255, 255, 255, 0),
4      #FFFFFF
5    );position:absolute;height:100%;margin-left:calc(-4rem + 1px);width:4rem;}</style><div class="css-73vmts ef4ex141"><a rel="" href="/sok/" class="css-11iuz56 ew3c51f0"><style data-emotion="css 1yu4ubt">.css-1yu4ubt{position:relative;}.css-1yu4ubt::after{content:'';background-color:transparent;position:absolute;display:block;height:2px;bottom:0;width:100%;}@media (max-width: 575px){.css-1yu4ubt::after{bottom:-0.25rem;}}.css-1yu4ubt::after{bottom:-9px;height:1px;}.css-1yu4ubt:hover::after{background-color:#202020;}.css-1yu4ubt svg{margin-right:0.25rem;fill:none;}.css-1yu4ubt svg path,.css-1yu4ubt svg circle{color:#202020;}</style><style data-emotion="css 1waz5dw">.css-1waz5dw{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:inherit;position:relative;}.css-1waz5dw svg{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;fill:#4A4A4A;margin-right:0.375rem;}.css-1waz5dw::after{content:'';background-color:transparent;position:absolute;display:block;height:2px;bottom:0;width:100%;}@media (max-width: 575px){.css-1waz5dw::after{bottom:-0.25rem;}}.css-1waz5dw::after{bottom:-9px;height:1px;}.css-1waz5dw:hover::after{background-color:#202020;}.css-1waz5dw svg{margin-right:0.25rem;fill:none;}.css-1waz5dw svg path,.css-1waz5dw svg circle{color:#202020;}</style><div class="ef4ex140 css-1waz5dw ej4w6je0">
5<svg height="16" width="16" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="feather feather-search"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.35-4.35"></path></svg><p class="css-4paous eixdaik1">Sök</p></div></a><style data-emotion="css 3hb6zs">.css-3hb6zs{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;border:none;background-color:transparent;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:0.25rem;cursor:pointer;position:relative;}.css-3hb6zs::after{content:'';background-color:transparent;position:absolute;display:block;height:2px;bottom:0;width:100%;}@media (max-width: 575px){.css-3hb6zs::after{bottom:-0.25rem;}}@media (max-width: 575px){.css-3hb6zs{padding:0.5rem;margin:-0.5rem;}}.css-3hb6zs:hover::after{background-color:#202020;height:1px;bottom:-9px;width:4rem;}@media (max-width: 575px){.css-3hb6zs:hover::after{content:unset;}}</style><button class="css-3hb6zs eyduzoc2"><style data-emotion="css 15hbrbn">.css-15hbrbn{width:14px;height:14px;position:relative;-webkit-transform:rotate(0deg);-moz-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);-webkit-transition:0.5s ease-in-out;transition:0.5s ease-in-out;}.css-15hbrbn span{display:block;position:absolute;height:2px;width:100%;background:#202020;border-radius:2px;opacity:1;left:0;-webkit-transform:rotate(0deg);-moz-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);-webkit-transition:0.25s ease-in-out;transition:0.25s ease-in-out;}.css-15hbrbn span:nth-of-type(1){top:0px;}.css-15hbrbn span:nth-of-type(2){top:6px;}.css-15hbrbn span:nth-of-type(3){top:6px;}.css-15hbrbn span:nth-of-type(4){top:12px;}</style><div class="css-15hbrbn eyduzoc1"><span></span><span></span><span></span><span></span></div><style data-emotion="css s21twb">.css-s21twb{letter-spacing:0;color:#202020;font-size:1rem;line-height:1.54;text-align:left;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;width:3.84375rem;}.css-s21twb a{overflow-wrap:anywhere;}.css-s21twb a:hover{-webkit-text-decoration:underline;text-decoration:underline;}@media (max-width: 575px){.css-s21twb{display:none;}}</style><p class="css-s21twb eyduzoc0">Mer</p></button></div></div></div></div><div></div><style data-emotion="css uurh9j">.css-uurh9j{margin-top:176px;margin-top:0!important;}@media (max-width: 959px){.css-uurh9j{margin-top:152px;}}@media (max-width: 575px){.css-uurh9j{margin-top:0;}}@media print{.css-uurh9j{margin-top:unset;}}</style><div class="content-container css-uurh9j e12al3ge0"><style data-emotion="css 1rj77sj">.css-1rj77sj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;max-width:1336px;margin:0 auto;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}@media (max-width: 1319px){.css-1rj77sj{padding:0 1rem;}}</style><div class="css-1rj77sj em9x31i0"><style data-emotion="css 1mrm1ks">.css-1mrm1ks{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;min-width:1020px;max-width:1020px;padding-right:1.25rem;border-right:1px solid #DFDFDF;padding-bottom:1rem;}@media (max-width: 1319px){.css-1mrm1ks{min-width:100%;border:0;padding-right:0;}}@media (max-width: 959px){.css-1mrm1ks{min-width:100%;width:100%;}}</style><div class="css-1mrm1ks e10970ol0"><style data-emotion="css 1qh3bzt">.css-1qh3bzt{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:100%;background-color:#F4F4F4;padding:1.75rem 0 1.25rem;margin:0 -1.25rem 2rem 0;min-height:312px;width:calc(100% + 1.25rem);}@media (max-width: 575px){.css-1qh3bzt{margin-right:-1rem;margin-left:-1rem;width:calc(100% + 2rem);}}@media print{.css-1qh3bzt{display:none;}}@media (max-width: 575px){.css-1qh3bzt{min-height:400px;}}.css-1qh3bzt b-a-d{height:100%;width:100%;}.css-1qh3bzt b-a-d::before{content:'Annons';display:block;text-transform:uppercase;font-size:0.75rem;color:rgb(32, 32, 32);display:block;left:50%;-webkit-transform:translateX(-50%);-moz-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);top:-1.75rem;line-height:2rem;position:absolute;-webkit-animation-name:slidein;animation-name:slidein;-webkit-animation-duration:1s;animation-duration:1s;-webkit-animation-delay:1s;animation-delay:1s;-webkit-animation-fill-mode:forwards;animation-fill-mode:forwards;}@-webkit-keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}@keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}</style><div class="panorama css-1qh3bzt euhscvb1"><b-a-d className="panorama" slotname="panorama"></b-a-d></div><style data-emotion="css lshvjw">.css-lshvjw{-webkit-flex:2 0 0;-ms-flex:2 0 0;flex:2 0 0;width:calc(100% - 320px - 1.25rem);max-width:100%;height:-webkit-fit-content;height:-moz-fit-content;height:fit-content;padding-bottom:3rem;}@media (max-width: 575px){.css-lshvjw{width:100%;}}.css-lshvjw>*{margin-bottom:2rem;}.css-lshvjw>*:last-child{margin-bottom:0;}</style><section class="css-lshvjw eqttxmx0"><style data-emotion="css 1iqz1ce">.css-1iqz1ce{display:block;}.css-1iqz1ce h2{display:inline-block;margin-top:0.75rem;}@media (max-width: 575px){.css-1iqz1ce h2{margin-top:0.5rem;}}.css-1iqz1ce .eixdaik0{display:inline;}</style><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><style data-emotion="css 11iuz56">.css-11iuz56{cursor:pointer;}.css-11iuz56:hover h1,.css-11iuz56:hover h2,.css-11iuz56:hover h3,.css-11iuz56:hover h4,.css-11iuz56:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" href="/marknadsforing/tech/ai-ledarna-pa-plats-och-granssnittets-dod-sa-var-dreamforce-2026/" aria-label="Martin Edenström rapporterar från Salesforces jättekonferens i San Fransisco " class="css-11iuz56 ew3c51f0"><style data-emotion="css 1q948pd">.css-1q948pd{margin:1rem 0;border:0;height:0;border:2px solid #282828;border-left:0;border-right:0;height:5px;display:block;margin:0;}@media (max-width: 959px){.css-1q948pd{margin:0;}}</style><hr class="css-1q948pd eaikma93"/><style data-emotion="css 1n8bv85">.css-1n8bv85{width:660px;height:372px;max-width:100%;}@media (max-width: 1319px){.css-1n8bv85{width:100%;height:unset;}}</style><div class="css-1n8bv85 e1dn7xaa3"><style data-emotion="css t9wdag">.css-t9wdag{position:relative;-webkit-align-self:start;-ms-flex-item-align:start;align-self:start;}</style><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/93664b04-71b2-4b0b-aba2-742a711a2b49.jpeg?crop=3000%2C1688%2Cx0%2Cy281&amp;width=1320&amp;auto=webp&amp;enable=upscale"><style data-emotion="css 12su7i3">.css-12su7i3{display:block;width:100%;height:100%;max-width:100%;max-height:100%;}</style><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><style data-emotion="css kfl8t0">.css-kfl8t0{margin-top:1.5rem;font-size:2rem;letter-spacing:-1px;line-height:1.25;font-family:Georgia;font-size:2.25rem;letter-spacing:-1px;font-weight:normal;line-height:1.15;}@media (max-width: 959px){.css-kfl8t0{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;}}</style><h2 class="css-kfl8t0 e1aruf1d0">AI-jättarna visar vad som väntar marknadscheferna</h2></a><style data-emotion="css ky9fcu">.css-ky9fcu{display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden;}</style><div class="css-ky9fcu e1dn7xaa2"><style data-emotion="css 1b01zz5">.css-1b01zz5{display:inline-block;margin-right:0.25rem;margin-top:0.25rem;}</style><style data-emotion="css 1s9aokb">.css-1s9aokb *:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><style data-emotion="css jlwp7o">.css-jlwp7o{cursor:pointer;}.css-jlwp7o:hover h1,.css-jlwp7o:hover h2,.css-jlwp7o:hover h3,.css-jlwp7o:hover h4,.css-jlwp7o:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-jlwp7o *:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" href="/marknadsforing/tech/" class="eahmyay0 css-jlwp7o ew3c51f0"><style data-emotion="css 1infcfn">.css-1infcfn{letter-spacing:0;color:#202020;color:#393939;font-weight:bold;font-size:0.8125rem;line-height:1.54;color:#C00D0D;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;display:inline-block;margin-right:0.25rem;margin-top:0.25rem;}.css-1infcfn a{overflow-wrap:anywhere;}.css-1infcfn a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="e1dn7xaa5 css-1infcfn eahmyay1">Tech</p></a><style data-emotion="css u3rr24">.css-u3rr24{letter-spacing:0;color:#202020;font-size:0.8125rem;line-height:1.54;}.css-u3rr24 a{overflow-wrap:anywhere;}.css-u3rr24 a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style>
5<p class="css-u3rr24 eixdaik0">Martin Edenström rapporterar från Salesforces jättekonferens i San Fransisco </p></div><style data-emotion="css 1e4sizb">.css-1e4sizb{margin-top:0.5rem;}</style></div><style data-emotion="css 1q89vdu">.css-1q89vdu .vignette{margin-bottom:0.75rem;}@media (max-width: 959px){.css-1q89vdu .vignette{margin-bottom:0.5rem;}}.css-1q89vdu *+.vignette{margin-top:0.75rem;}.css-1q89vdu .image-top{margin-bottom:1.25rem;}.css-1q89vdu .standard{margin-bottom:1rem;}.css-1q89vdu .small{margin-bottom:0.75rem;}.css-1q89vdu .eaikma94{margin:0.75rem 0;}.css-1q89vdu .eaikma94+.standard{margin-top:1.5rem;}@media (max-width: 959px){.css-1q89vdu .eaikma94+.standard{margin-top:1rem;}}.css-1q89vdu .standard+.eaikma94{margin-top:1.5rem;}@media (max-width: 959px){.css-1q89vdu .standard+.eaikma94{margin-top:0.75rem;}}</style><div class="css-1q89vdu eqq67xj1"><style data-emotion="css wq2byw">.css-wq2byw{display:block;}.css-wq2byw h5{display:inline;color:#C00D0D;}.css-wq2byw h5:nth-of-type(1){margin-left:0.5rem;}.css-wq2byw h5:nth-of-type(1):before{content:'';display:inline;vertical-align:middle;}.css-wq2byw h5:nth-of-type(2){display:inline;margin-left:0.5rem;}.css-wq2byw h5.link{display:inline;margin-left:0.125rem;}</style><div class="teaser vignette css-wq2byw e1jgjqt62"><style data-emotion="css 1ymg0nk">.css-1ymg0nk{height:0.75rem;width:0.75rem;display:inline-block;box-shadow:3px 3px 0 0 #282828;background-color:#C00D0D;position:relative;height:0.5rem;width:0.5rem;}.css-1ymg0nk:before{background-color:#fff;content:'';position:absolute;height:6px;width:2px;top:4px;right:-2px;}.css-1ymg0nk:after{background-color:#fff;content:'';position:absolute;height:2px;width:6px;bottom:-2px;left:4px;}</style><span class="css-1ymg0nk e1jgjqt60"></span><style data-emotion="css cfneec">.css-cfneec{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;margin:0;}@media (max-width: 959px){.css-cfneec{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;margin:0;}}</style><h5 class="css-cfneec e1aruf1d0">Månadens kampanj</h5></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/alla-nyheter/manadens-print/okristligt-tidig-morgon-tar-hem-manadens-print/" aria-label="På månadens prispall: ✔ Passning till trötta föräldrar ✔ Kamouflage ✔ Hjärtknipande handstil " class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/e472f588-ee97-4b05-a8f4-a2213b120aa3.jpeg?crop=2000%2C1125%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><style data-emotion="css 2fddmt">.css-2fddmt{margin-top:1.5rem;font-size:2rem;letter-spacing:-1px;line-height:1.25;}@media (max-width: 959px){.css-2fddmt{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;}}</style><h2 class="css-2fddmt e1aruf1d0">Okristligt tidig morgon tar hem Månadens print</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/alla-nyheter/manadens-print/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Månadens print</p></a>
5<p class="css-u3rr24 eixdaik0">På månadens prispall: ✔ Passning till trötta föräldrar ✔ Kamouflage ✔ Hjärtknipande handstil </p></div></div><style data-emotion="css mob08q">.css-mob08q{padding-left:1rem;border-left:1px solid #202020;}.css-mob08q .teaser :last-of-type{margin-bottom:0;}</style><div class="teaser border-wrapper css-mob08q eqq67xj0"><style data-emotion="css 1pikj7c">.css-1pikj7c{min-height:84px;}@media (max-width: 575px){.css-1pikj7c{min-height:unset;}}.css-1pikj7c h2,.css-1pikj7c m{display:inline;}.css-1pikj7c h2:nth-of-type(2),.css-1pikj7c m:nth-of-type(2){margin-left:0.5rem;}.css-1pikj7c .eixdaik0{display:inline;}.css-1pikj7c >div>div+span{margin-top:0.25rem;}</style><article class="teaser standard css-1pikj7c e1ya6jv70" id="aae8ceae-ab02-457f-a3a7-f0fca9d0e87c"><div><a rel="" href="/alla-nyheter/kronika-print/tove-langseth-prestigenivan-ar-foredomligt-lag/" aria-label="Ordföranden i Månadens print om finalisterna: Alla vet hur svårt det är" class="css-11iuz56 ew3c51f0"><style data-emotion="css grsg38">.css-grsg38{float:right;margin-left:1rem;margin-bottom:0.25rem;}@media (max-width: 575px){.css-grsg38{display:none;}}.css-grsg38 img{width:150px;height:84px;}</style><style data-emotion="css utzelb">.css-utzelb{position:relative;-webkit-align-self:start;-ms-flex-item-align:start;align-self:start;float:right;margin-left:1rem;margin-bottom:0.25rem;}@media (max-width: 575px){.css-utzelb{display:none;}}.css-utzelb img{width:150px;height:84px;}</style><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/8e3c4602-3246-4ac7-ba8a-603810f9e3de.jpeg?crop=1918%2C1079%2Cx1%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><style data-emotion="css 1q1js4">.css-1q1js4{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;font-family:Georgia;font-size:1.75rem;letter-spacing:-1px;font-weight:normal;line-height:1.17;}@media (max-width: 959px){.css-1q1js4{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;}}</style><h2 class="css-1q1js4 e1aruf1d0"><span>Tove Langseth:</span> Idéerna klockrena, men på olika sätt</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/alla-nyheter/kronika-print/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Krönika print</p></a><p class="css-u3rr24 eixdaik0">Ordföranden i Månadens print om finalisterna: Alla vet hur svårt det är</p></div></div></article></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/kampanj/kuppar-in-egna-varumarket-i-lyxlagenheter-lika-mycket-designobjekt/" aria-label="”Lika mycket designobjekt som klädvårdsprodukter – passar in i Europas lyxigaste hem”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/2b6065d2-55fa-46e7-89fb-cd457c8bc760.jpeg?crop=3000%2C1688%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Kuppar in egna varumärket i lyxmäklarnas annonser</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Kampanj</p></a>
5<p class="css-u3rr24 eixdaik0">”Lika mycket designobjekt som klädvårdsprodukter – passar in i Europas lyxigaste hem”</p></div></div><style data-emotion="css veobbt">.css-veobbt{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:100%;background-color:#F4F4F4;padding:1.75rem 0 1.25rem;min-height:420px;}@media (max-width: 575px){.css-veobbt{margin-right:-1rem;margin-left:-1rem;width:calc(100% + 2rem);}}@media print{.css-veobbt{display:none;}}@media (max-width: 575px){.css-veobbt{min-height:320px;}}.css-veobbt b-a-d{height:100%;width:100%;}.css-veobbt b-a-d::before{content:'Annons';display:block;text-transform:uppercase;font-size:0.75rem;color:rgb(32, 32, 32);display:block;left:50%;-webkit-transform:translateX(-50%);-moz-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);top:-1.75rem;line-height:2rem;position:absolute;-webkit-animation-name:slidein;animation-name:slidein;-webkit-animation-duration:1s;animation-duration:1s;-webkit-animation-delay:1s;animation-delay:1s;-webkit-animation-fill-mode:forwards;animation-fill-mode:forwards;}@-webkit-keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}@keyframes slidein{0%{opacity:0;}100%{opacity:0.8;}}</style><div class="module css-veobbt euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><style data-emotion="css 1csf0n5">.css-1csf0n5{background-color:rgba(255,236,179,0.2);}.css-1csf0n5+.css-1csf0n5{margin-top:2rem;}@media (max-width: 959px){.css-1csf0n5+.css-1csf0n5{margin:2rem 0rem;}}</style><article class="css-1csf0n5 e10x59a61"><a rel="" href="/native/creative-summit-ar-tillbaka-alla-kan-nynna-pa-en-reklamfilm-fran-1985/" class="css-11iuz56 ew3c51f0"><style data-emotion="css 1mvvl0r">.css-1mvvl0r{letter-spacing:0;color:#202020;font-size:0.8125rem;line-height:1.54;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background-color:#202020;}.css-1mvvl0r a{overflow-wrap:anywhere;}.css-1mvvl0r a:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-1mvvl0r span{padding:0.5rem 1rem;display:inline-block;background-color:#ffecb3;color:#202020;-webkit-flex:1;-ms-flex:1;flex:1;}.css-1mvvl0r:after{content:'Annons';text-transform:uppercase;display:inline-block;color:#FFFFFF;font-weight:bold;padding:0.5rem 1rem;font-size:inherit;}</style><p class="css-1mvvl0r e10x59a60"><span>Innehåll från <!-- -->Resumé Event</span></p><style data-emotion="css 1hswwc2">.css-1hswwc2{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}@media (max-width: 959px){.css-1hswwc2{-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;}}</style><div class="css-1hswwc2 e10x59a63"><style data-emotion="css 1arj5n9">.css-1arj5n9{-webkit-box-flex:0;-webkit-flex-grow:0;-ms-flex-positive:0;flex-grow:0;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;position:relative;width:235px;}.css-1arj5n9 img{height:auto;}@media (max-width: 959px){.css-1arj5n9{width:170px;margin-top:1rem;}}@media (max-width: 575px){.css-1arj5n9{width:120px;}}</style><picture class="css-1arj5n9 e10x59a64"><div class="css-1arj5n9 e10x59a64" data-src="https://static.bonniernews.se/ctf/k4xmm9x4l87p/Q8p1qhcNQbPvE5ugQuj2o/ecc90f52cdb8f03b50466f5ef5ce458e/CREATIVE_SUMMIT.png?output-quality=80&amp;output-format=png&amp;resize=492px%3A264px&amp;crop=470px%3A264px"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22235%22%20height%3D%22132%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22105.5px%22%20y%3D%2254px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><style data-emotion="css 1xytlkc">.css-1xytlkc{margin:1rem;}.css-1xytlkc h3,.css-1xytlkc h4{margin-top:0;overflow-wrap:anywhere;-webkit-hyphens:auto;-moz-hyphens:auto;-ms-hyphens:auto;hyphens:auto;}@media (max-width: 959px){.css-1xytlkc{margin:1rem 1rem 1rem 0.5rem;}}@media (max-width: 575px){.css-1xytlkc h3{font-size:1rem;}}.css-1xytlkc .eixdaik0{margin-top:1rem;}</style><div class="css-1xytlkc e10x59a62"><style data-emotion="css 1uin3o">.css-1uin3o{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;}@media (max-width: 959px){.css-1uin3o{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;}}</style><h3 class="css-1uin3o e1aruf1d0">Creative Summit är tillbaka: “Alla kan nynna på en reklamfilm från 1985” </h3>
5<p class="css-u3rr24 eixdaik0">Innehåll från <!-- -->Resumé Event</p></div></div></a></article><div class="css-1q89vdu eqq67xj1"><div class="teaser vignette css-wq2byw e1jgjqt62"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Resumé Insikt: Bokslutskartläggning</h5></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/resume-insikt/ai-pressar-reklambyraerna-nu-maste-affarsmodellen-stallas-om/" aria-label="✔ ALLA SIFFROR – få hela listan över reklambyråernas affärer 2025  ✔ AI utmanar marginalerna ✔ Nycklarna till betalningsvilja de kommande åren. " class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/0415c998-a9ce-46e8-a3a9-0d977e2c2c20.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Gamla intäkter pressas – nu måste reklambyråerna ställa om</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">✔ ALLA SIFFROR – få hela listan över reklambyråernas affärer 2025  ✔ AI utmanar marginalerna ✔ Nycklarna till betalningsvilja de kommande åren. </p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="0bf0e1ba-a2ad-4062-b931-02e0f25b8830"><div><a rel="" href="/fordjupning/resume-insikt/digitalbyraerna-i-ai-fallan-hjarnkirurgerna-vinner-nar-marginalerna-krossas/" aria-label="■ Den traditionella konsulttimmen tappar i värde när AI tar över ✔ Här är hela listan över digitalbyråernas lönsamhet 2025." class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/62afdf0c-9db2-4b83-ae21-69503c5f5bba.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Digitalbyråerna i AI-fällan – bolagen som vinner när marginalerna krossas</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a>
5<p class="css-u3rr24 eixdaik0">■ Den traditionella konsulttimmen tappar i värde när AI tar över ✔ Här är hela listan över digitalbyråernas lönsamhet 2025.</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="5d33611f-631f-4996-bf9d-08b18dd9eea3"><div><a rel="" href="/fordjupning/resume-insikt/event-tar-storre-del-av-kakan-effekt-och-affarsnytta-i-fokus/" aria-label="✔ Aktörerna som går allra bäst ✔ Avalon bygger affär på strategisk nivå ✔ ”Fler behöver förstå värdet”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/9c66714e-f0c7-4886-b612-08e1b0fe1c23.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Event tar större del av kakan: Effekt och affärsnytta i fokus</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">✔ Aktörerna som går allra bäst ✔ Avalon bygger affär på strategisk nivå ✔ ”Fler behöver förstå värdet”</p></div></div></article></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/arbetsliv/folk-pa-vag/deras-byra-gick-i-konkurs-varvas-av-lokalkonkurrenten/" aria-label="”Sveriges största småstadsbyrå” når över 50 medarbetare" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/cee4b82a-6e26-4015-8033-1d9ae7e0f900.jpeg?crop=3840%2C2160%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Deras byrå gick i konkurs – värvas av lokalkonkurrenten</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/arbetsliv/folk-pa-vag/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Folk på väg</p></a><p class="css-u3rr24 eixdaik0">”Sveriges största småstadsbyrå” når över 50 medarbetare</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="51cf3196-81ba-41a2-a914-9e8276ed003d"><div><a rel="" href="/affarer/byraval/skrotar-hela-upphandlingen-efter-byrans-overklagade/" aria-label="Kommunchefen: ”Fanns tvetydigheter i vårt underlag” ✔ Fortsätter samarbetet med konkurrenten" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/131af13e-5a41-4907-b30c-d742516f8a7e.jpeg?crop=3200%2C1800%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Skrotar hela upphandlingen – efter byråns överklagade </h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/affarer/byraval/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Byråval</p></a>
5<p class="css-u3rr24 eixdaik0">Kommunchefen: ”Fanns tvetydigheter i vårt underlag” ✔ Fortsätter samarbetet med konkurrenten</p></div></div></article></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/opinion/debatt/nicole-bon-de-veire-du-kan-na-manga-och-anda-missa-malet/" aria-label="Lägg inte pengar på att bygga din konkurrents varumärke ✔ Succéexemplet" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/ed5aafd7-39cb-43af-97ba-60b65cce2aa8.jpeg?crop=8660%2C4872%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-kfl8t0 e1aruf1d0"><span>Nicole Bon de Veire:</span> Du kan nå många – och ändå missa målet </h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/opinion/debatt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Debatt</p></a><p class="css-u3rr24 eixdaik0">Lägg inte pengar på att bygga din konkurrents varumärke ✔ Succéexemplet</p></div></div><div class="css-1q89vdu eqq67xj1"><style data-emotion="css bc21wc">.css-bc21wc{cursor:pointer;display:block;}.css-bc21wc:hover h1,.css-bc21wc:hover h2,.css-bc21wc:hover h3,.css-bc21wc:hover h4,.css-bc21wc:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-bc21wc h5{display:inline;color:#C00D0D;}.css-bc21wc h5:nth-of-type(1){margin-left:0.5rem;}.css-bc21wc h5:nth-of-type(1):before{content:'';display:inline;vertical-align:middle;}.css-bc21wc h5:nth-of-type(2){display:inline;margin-left:0.5rem;}.css-bc21wc h5.link{display:inline;margin-left:0.125rem;}</style><a rel="noopener" href="https://www.resume.se/marknadsforing/kampanj/" class="teaser vignette e1jgjqt61 css-bc21wc ew3c51f0"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Senaste kampanjerna</h5></a><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraval/dejtingappen-valjer-save-our-souls-som-kreativ-partner/" aria-label="Hjälper dejtingappen i Norden: ”Fantastisk utgångspunkt”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/9695dcbe-5f06-4976-919d-10237305401c.jpeg?crop=3000%2C1688%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Dejtingappen väljer Save Our Souls som kreativ partner</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraval/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråval</p></a>
5<p class="css-u3rr24 eixdaik0">Hjälper dejtingappen i Norden: ”Fantastisk utgångspunkt”</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="b2ae74cc-1101-4ff9-b867-c6b6bd35b37e"><div><a rel="" href="/marknadsforing/kampanj/lagprisjatten-bygger-vidare-pa-succen-ska-leva-lidl/" aria-label="Ska stötta matkedjans offensiv i Sverige – efter prisade ”Sån är Lidl” " class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/6f82291b-a19f-4fb3-966f-d40cbce58e74.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Lågprisjätten bygger vidare på succén – ska ”Leva Lidl”</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">Ska stötta matkedjans offensiv i Sverige – efter prisade ”Sån är Lidl” </p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="e8556d64-2a81-441f-b1be-0224bd82911d"><div><a rel="" href="/marknadsforing/kampanj/bygger-gym-for-hemlosa-paris-forst-ut/" aria-label="”The Shelter Gym” ska demokratisera träning" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/e711b1f0-dcd4-49d0-8dde-aeb583957c85.jpeg?crop=1200%2C675%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Bygger gym för hemlösa – Paris först ut</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">”The Shelter Gym” ska demokratisera träning</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="bbc298cf-d3d7-427f-b46f-652c9cf3527a"><div><a rel="" href="/marknadsforing/kampanj/svenska-spel-spelar-pa-kansla-vill-fanga-vardagspirret/" aria-label="Pirr, puls, glädje och förväntan i nya Nord-kampanjen" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/bfa6585c-8fe3-4ecc-9e4f-224b52ab6384.jpeg?crop=5119%2C2880%2Cx1344%2Cy1388&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Spelar på känsla – vill fånga vardagspirret</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a>
5<p class="css-u3rr24 eixdaik0">Pirr, puls, glädje och förväntan i nya Nord-kampanjen</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="a8c0630f-3711-4dbe-892d-2aa0ad75c1af"><div><a rel="" href="/marknadsforing/kampanj/ny-ai-musikal-fran-arla-ska-locka-till-ekologiska-kop/" aria-label="Använder hybrid av 3D-animation och AI: ”Bombastisk kontrast mot det vardagliga”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/6e80547c-ec7b-4e15-b4a7-e00bc43b0608.png?crop=1042%2C586%2Cx1%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Ny AI-musikal från Arla ska locka till ekologiska köp</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">Använder hybrid av 3D-animation och AI: ”Bombastisk kontrast mot det vardagliga”</p></div></div></article></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser vignette css-wq2byw e1jgjqt62"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Resumé Insikt: Bokslutskartläggning</h5></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/resume-insikt/prispress-och-kostnadsokningar-stressar-pr-branschen/" aria-label="”Nästan alla vittnar om stillastående timpriser” ✔ Läs första delen av Resumés bokslutskartläggning" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/7cb1a1b5-c1d7-4605-a835-8dcc94262a80.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Tufft år för pr-byråerna: Vinsterna kapas med 30 procent</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Resumé insikt</p></a>
5<p class="css-u3rr24 eixdaik0">”Nästan alla vittnar om stillastående timpriser” ✔ Läs första delen av Resumés bokslutskartläggning</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="e250e884-f21c-4d71-873f-1365d00db1db"><div><a rel="" href="/fordjupning/resume-insikt/contentbyraer-bloder-aven-vinnarna-sneglar-mot-nya-affarsomraden/" aria-label="Allt fler tar avstånd från området: ”Vi titulerar oss inte som contentbyrå längre”" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/bb8e80c0-9e59-4181-9c2d-8a5915e9d40e.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Contentbyråer <span>blöder</span> – även vinnarna sneglar mot nya affärsområden</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">
5Allt fler tar avstånd från området: ”Vi titulerar oss inte som contentbyrå längre”</p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="5bda2280-08ad-4a3c-9712-2ac0e56f942b"><div><a rel="" href="/fordjupning/resume-insikt/design-natverksjattarna-drar-ifran-nar-mellanskiktet-tappar-mark/" aria-label="Bakom tillväxten växer pressen på affärsmodellen ✔ 23 byråer kartlagda " class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/d5f59392-6fe5-40e4-be9e-f6664108d4d6.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Design: Nätverksjättarna drar ifrån – när mellanskiktet tappar mark</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Bakom tillväxten växer pressen på affärsmodellen ✔ 23 byråer kartlagda </p></div></div></article><article class="teaser standard css-1pikj7c e1ya6jv70" id="47e0f9e8-9b1e-49fc-b11f-1e926fe7128c"><div><a rel="" href="/fordjupning/resume-insikt/influencermarknaden-slar-rekord-men-snart-slas-forlorarna-ut/" aria-label="Flera av nätverken blöder pengar ✔ Bolagen som överlever i ytterligare tre år" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/140ef6e4-a8df-4786-a6da-6fe76f398bbf.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Influencermarknaden slår rekord – men snart slås förlorarna ut</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">Flera av nätverken blöder pengar ✔ Bolagen som överlever i ytterligare tre år</p></div></div></article></div></div><div class="module css-veobbt euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/kampanj/polarbrod-byter-stil-tar-hjalp-av-influencer/" aria-label="Instagram-profilens illustrationer ska sälja nya, nyttiga brödet: ”Första gången vi använder något annat än produktfoton”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/7a6b37e2-707a-477e-993b-36ebabb2a081.jpeg?crop=3200%2C1800%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Polarbröd byter stil – tar hjälp av influencer</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Kampanj</p></a>
5<p class="css-u3rr24 eixdaik0">Instagram-profilens illustrationer ska sälja nya, nyttiga brödet: ”Första gången vi använder något annat än produktfoton”</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/design/sa-blir-handelshogskolans-arv-till-modern-design-lanserar-ny-identitet/" aria-label="Byrån bakom ”nya” Handelshögskolan: ”Utmaning skapa skapa något med samma bredd och särprägel som institutionen själv”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/d1875dfb-b4f1-4479-81cc-8ec42a92213a.png?crop=3840%2C2160%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Anrika institutionen får ny visuell identitet</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/design/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Design</p></a><p class="css-u3rr24 eixdaik0">Byrån bakom ”nya” Handelshögskolan: ”Utmaning skapa skapa något med samma bredd och särprägel som institutionen själv”</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/resume-insikt/stephanie-moradi-alla-varumarken-behover-inte-forandra-varlden/" aria-label="”En väldigt bra idé borde lite oftare få räcka”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/00ad795d-6076-4008-bbd7-eef6b854ac53.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0"><span>Stephanie Moradi:</span> Alla varumärken behöver inte förändra världen  </h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Resumé insikt</p></a><p class="css-u3rr24 eixdaik0">”En väldigt bra idé borde lite oftare få räcka”</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/alla-nyheter/morgonsvepet/parleros-forlorade-20-miljoner-i-sponsorintakter/" aria-label="Reklampauser i Xbox? ✓ Icahandlarens AI-m
5iss ✓ Läs mer i morgonsvepet" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/398caf1b-b77c-4cee-bd4a-e71b01cb4a7b.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Pärleros: ”Förlorade 20 miljoner i sponsorintäkter”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/alla-nyheter/morgonsvepet/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Morgonsvepet</p></a><p class="css-u3rr24 eixdaik0">Reklampauser i Xbox? ✓ Icahandlarens AI-miss ✓ Läs mer i morgonsvepet</p></div></div><style data-emotion="css 9j5t6r">.css-9j5t6r{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-align-items:top;-webkit-box-align:top;-ms-flex-align:top;align-items:top;position:relative;content:Sponsrat innehåll;}@media (max-width: 959px){.css-9j5t6r{-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}}@media (max-width: 575px){.css-9j5t6r{display:block;}}article+.css-9j5t6r{margin-top:2rem;}@media (max-width: 959px){article+.css-9j5t6r{margin-top:2rem;margin-bottom:2rem;}}.css-9j5t6r h3:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><article class="css-9j5t6r etmrtl72"><a rel="" aria-label="Surdeg och växtskötsel i Region Stockholms nya kampanj" href="/affarer/byraval/surdeg-och-vaxtskotsel-i-fokus-i-region-stockholms-kampanj/" class="css-11iuz56 ew3c51f0"><style data-emotion="css fu8fnu">.css-fu8fnu{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;position:relative;width:235px;margin-right:1rem;}@media (max-width: 959px){.css-fu8fnu{width:170px;margin-left:1rem;margin-right:0;}.css-fu8fnu .e157h5ft0{left:0;}}@media (max-width: 575px){.css-fu8fnu{width:120px;float:right;}}</style><style data-emotion="css 1d4egzc">.css-1d4egzc{position:relative;-webkit-align-self:start;-ms-flex-item-align:start;align-self:start;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;position:relative;width:235px;margin-right:1rem;}@media (max-width: 959px){.css-1d4egzc{width:170px;margin-left:1rem;margin-right:0;}.css-1d4egzc .e157h5ft0{left:0;}}@media (max-width: 575px){.css-1d4egzc{width:120px;float:right;}}</style><div class="etmrtl70 css-1d4egzc eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/8a2c4386-27a0-45d8-a4a1-a332080212ce.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=470&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22235%22%20height%3D%22132%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22105.5px%22%20y%3D%2254px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><style data-emotion="css 16zzzlb">.css-16zzzlb{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;margin:0;-webkit-flex:1;-ms-flex:1;flex:1;}@media (max-width: 959px){.css-16zzzlb{margin:0;}}.css-16zzzlb >a>.eixdaik0{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}.css-16zzzlb >a>.eixdaik0 >span:first-of-type{margin-right:0.5rem;}@media (max-width: 575px){.css-16zzzlb{display:inline;}}</style><div class="css-16zzzlb etmrtl73"><a rel="" aria-label="Surdeg och växtskötsel i Region Stockholms nya kampanj" href="/affarer/byraval/surdeg-och-vaxtskotsel-i-fokus-i-region-stockholms-kampanj/" class="css-11iuz56 ew3c51f0"><style data-emotion="css k3tcs5">.css-k3tcs5{margin-top:1.5rem;font-size:1.5rem;letter-spacing:-0.8px;line-height:1.17;margin:0;}@media (max-width: 959px){.css-k3tcs5{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;margin:0;}}</style><h2 type="article" id="5f120a29-d7cd-481b-9f38-26200ed70f5f" class="css-k3tcs5 e1aruf1d0">Surdeg och växtskötsel i Region Stockholms nya kampanj</h2></a><style data-emotion="css gevhjt">.css-gevhjt{margin:0.25rem 0 0.5rem;-webkit-hyphens:auto;-moz-hyphens:auto;-ms-hyphens:auto;hyphens:auto;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden;}.css-gevhjt >a,.css-gevhjt p{display:inline;margin:0;}.css-gevhjt .eixdaik0{margin-left:0.25rem;}@media (max-width: 575px){.css-gevhjt{margin-bottom:0.25rem;}}</style><div class="css-gevhjt etmrtl71"><a rel="" href="/affarer/byraval/" class="eahmyay0 css-jlwp7o ew3c51f0"><style data-emotion="css frcjpw">.css-frcjpw{letter-spacing:0;color:#202020;color:#393939;font-weight:bold;font-size:0.8125rem;line-height:1.54;color:#C00D0D;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;}
5.css-frcjpw a{overflow-wrap:anywhere;}.css-frcjpw a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-frcjpw eahmyay1">Byråval</p></a>­<a rel="" aria-label="Surdeg och växtskötsel i Region Stockholms nya kampanj" href="/affarer/byraval/surdeg-och-vaxtskotsel-i-fokus-i-region-stockholms-kampanj/" class="css-11iuz56 ew3c51f0"><p class="css-u3rr24 eixdaik0">Riktar sig till upptagna stadsbor: ”Ökad konkurrens från privata aktörer”</p></a></div><a rel="" aria-label="Surdeg och växtskötsel i Region Stockholms nya kampanj" href="/affarer/byraval/surdeg-och-vaxtskotsel-i-fokus-i-region-stockholms-kampanj/" class="css-11iuz56 ew3c51f0"><style data-emotion="css o5umhv">.css-o5umhv{letter-spacing:0;color:#686868;font-size:0.8125rem;line-height:1.54;}.css-o5umhv a{overflow-wrap:anywhere;}.css-o5umhv a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><div color="#686868" class="css-o5umhv eixdaik0"></div></a></div></article><div class="module css-veobbt euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><article class="css-9j5t6r etmrtl72"><a rel="" aria-label="Rikard Bildsten: ”Det finns fler möjligheter än tid”" href="/fordjupning/resume-insikt/rikard-bildsten-det-finns-fler-mojligheter-an-tid/" class="css-11iuz56 ew3c51f0"><div class="etmrtl70 css-1d4egzc eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/2914db49-7c38-4cc4-b107-515efe4ddc0c.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=470&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22235%22%20height%3D%22132%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22105.5px%22%20y%3D%2254px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><div class="css-16zzzlb etmrtl73"><a rel="" aria-label="Rikard Bildsten: ”Det finns fler möjligheter än tid”" href="/fordjupning/resume-insikt/rikard-bildsten-det-finns-fler-mojligheter-an-tid/" class="css-11iuz56 ew3c51f0"><h2 type="article" id="3e9d18cf-8bf0-4ac1-b994-0c29c88fc024" class="css-k3tcs5 e1aruf1d0">Rikard Bildsten: ”Det finns fler möjligheter än tid”</h2></a><div class="css-gevhjt etmrtl71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Resumé insikt</p></a>­<a rel="" aria-label="Rikard Bildsten: ”Det finns fler möjligheter än tid”" href="/fordjupning/resume-insikt/rikard-bildsten-det-finns-fler-mojligheter-an-tid/" class="css-11iuz56 ew3c51f0"><p class="css-u3rr24 eixdaik0">Inspireras av science fiction – och tycker att Linkedin borde tänka om</p></a></div><a rel="" aria-label="Rikard Bildsten: ”Det finns fler möjligheter än tid”" href="/fordjupning/resume-insikt/rikard-bildsten-det-finns-fler-mojligheter-an-tid/" class="css-11iuz56 ew3c51f0"><div color="#686868" class="css-o5umhv eixdaik0"></div></a></div></article><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/helgintervjuer/retail-media-pionjaren-det-ar-var-secret-sauce/" aria-label="Svenska marknaden fortfarande steget efter grannländerna: ”Självklart vill vi bli ett nytt Amazon” " class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/ff3ee020-bd6f-4549-a1c0-2b85fa8d587c.png?crop=1920%2C1080%2
5Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Retail media-pionjären: ”Det är vår secret sauce” </h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/helgintervjuer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Helgintervjuer</p></a><p class="css-u3rr24 eixdaik0">Svenska marknaden fortfarande steget efter grannländerna: ”Självklart vill vi bli ett nytt Amazon” </p></div></div><article class="css-9j5t6r etmrtl72"><a rel="" aria-label="Forskare: Valet drunknade i slogans och politiskt spel" href="/alla-nyheter/morgonsvepet/forskare-valet-drunknade-i-slogans-och-politiskt-spel/" class="css-11iuz56 ew3c51f0"><div class="etmrtl70 css-1d4egzc eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/ecbd8b5e-0984-40de-bc42-e76c631d0efc.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=470&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22235%22%20height%3D%22132%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22105.5px%22%20y%3D%2254px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><div class="css-16zzzlb etmrtl73"><a rel="" aria-label="Forskare: Valet drunknade i slogans och politiskt spel" href="/alla-nyheter/morgonsvepet/forskare-valet-drunknade-i-slogans-och-politiskt-spel/" class="css-11iuz56 ew3c51f0"><h2 type="article" id="4c27e4cd-aca6-43b4-82e6-a2963404f4a2" class="css-k3tcs5 e1aruf1d0">
5Forskare: Valet drunknade i slogans och politiskt spel</h2></a><div class="css-gevhjt etmrtl71"><a rel="" href="/alla-nyheter/morgonsvepet/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Morgonsvepet</p></a>­<a rel="" aria-label="Forskare: Valet drunknade i slogans och politiskt spel" href="/alla-nyheter/morgonsvepet/forskare-valet-drunknade-i-slogans-och-politiskt-spel/" class="css-11iuz56 ew3c51f0"><p class="css-u3rr24 eixdaik0">✔Forskare sågar partier och media ✔Apples nya konserthus ✔Varumärkena som klättrar</p></a></div><a rel="" aria-label="Forskare: Valet drunknade i slogans och politiskt spel" href="/alla-nyheter/morgonsvepet/forskare-valet-drunknade-i-slogans-och-politiskt-spel/" class="css-11iuz56 ew3c51f0"><div color="#686868" class="css-o5umhv eixdaik0"></div></a></div></article><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/tech/fick-sin-rost-kapad-i-ai-bedrageri-nu-skyddar-techjatten-forovaren/" aria-label="En av Sveriges mest ikoniska reklamröster: ”Plötsligt ska jag tävla mot en klon av mig själv”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/c9550973-628d-48db-9a51-7b3b7da2accf.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Fick sin röst kapad i AI-bedrägeri – nu skyddar techjätten förövaren</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/tech/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Tech</p></a><p class="css-u3rr24 eixdaik0">En av Sveriges mest ikoniska reklamröster: ”Plötsligt ska jag tävla mot en klon av mig själv”</p></div></div><article class="css-9j5t6r etmrtl72"><a rel="" aria-label="Prestigefulla priser till svenska byråer" href="/marknadsforing/tavling/prestigefulla-priser-till-svenska-byran/" class="css-11iuz56 ew3c51f0"><div class="etmrtl70 css-1d4egzc eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/32a8f68f-e90d-49bf-946e-e12c6ef37bf3.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=470&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22235%22%20height%3D%22132%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22105.5px%22%20y%3D%2254px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><div class="css-16zzzlb etmrtl73"><a rel="" aria-label="Prestigefulla priser till svenska byråer" href="/marknadsforing/tavling/prestigefulla-priser-till-svenska-byran/" class="css-11iuz56 ew3c51f0"><h2 type="article" id="920611cf-9bac-40e1-ab01-0b15dec1199a" class="css-k3tcs5 e1aruf1d0">Prestigefulla priser till svenska byråer</h2></a><div class="css-gevhjt etmrtl71"><a rel="" href="/marknadsforing/tavling/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Tävling</p></a>­<a rel="" aria-label="Prestigefulla priser till svenska byråer" href="/marknadsforing/tavling/prestigefulla-priser-till-svenska-byran/" class="css-11iuz56 ew3c51f0">
5<p class="css-u3rr24 eixdaik0">”Fint kvitto på att det vi gör här i Stockholm håller måttet internationellt”</p></a></div><a rel="" aria-label="Prestigefulla priser till svenska byråer" href="/marknadsforing/tavling/prestigefulla-priser-till-svenska-byran/" class="css-11iuz56 ew3c51f0"><div color="#686868" class="css-o5umhv eixdaik0"></div></a></div></article><div class="module css-veobbt euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/opinion/debatt/jonas-blomqvist-vems-smak-ska-vi-folja/" aria-label="”Nu kan du få smakråd från den person som har utslagsrösten – din kund”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/45bf4cc1-e6c3-4d72-a610-a1fe94e7e75c.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-kfl8t0 e1aruf1d0"><span>Jonas Blomqvist: </span>Vems smak ska vi följa?</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/opinion/debatt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Debatt</p></a><p class="css-u3rr24 eixdaik0">”Nu kan du få smakråd från den person som har utslagsrösten – din kund”</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="a88821c9-1333-4fe9-81d2-30579b47cc9c"><div><a rel="" href="/fordjupning/resume-insikt/erik-modig-bra-smak-ar-den-nya-konkurrensfordelen/" aria-label="Om AI gjort att alla kan producera, vem har då rätt att säga nej?" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/ff246d43-2a2f-4653-8ce6-fdc811b5509e.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0"><span>Erik Modig: </span>Bra smak är den nya konkurrensfördelen</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Resumé insikt</p></a>
5<p class="css-u3rr24 eixdaik0">Om AI gjort att alla kan producera, vem har då rätt att säga nej?</p></div></div></article><style data-emotion="css l134yl">.css-l134yl{margin:0.75rem 0;border:0;border-top:1px solid #DFDFDF;height:0;}</style><hr class="teaser css-l134yl eaikma94"/><style data-emotion="css 6ltprc">.css-6ltprc h5:nth-of-type(1){display:inline;margin-right:0.5rem;}.css-6ltprc h5:nth-of-type(2){display:inline;}</style><style data-emotion="css 1m3mvkk">.css-1m3mvkk{cursor:pointer;}.css-1m3mvkk:hover h1,.css-1m3mvkk:hover h2,.css-1m3mvkk:hover h3,.css-1m3mvkk:hover h4,.css-1m3mvkk:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-1m3mvkk h5:nth-of-type(1){display:inline;margin-right:0.5rem;}.css-1m3mvkk h5:nth-of-type(2){display:inline;}</style><a rel="" href="/opinion/debatt/jesper-mansson-sluta-behandla-norden-som-en-marknad/" class="teaser small ekgebnx0 css-1m3mvkk ew3c51f0"><div><style data-emotion="css bjcccq">.css-bjcccq{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;}@media (max-width: 959px){.css-bjcccq{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;}}</style><h5 class="css-bjcccq e1aruf1d0"><span>Jesper Månsson: </span>Sluta behandla Norden som en marknad</h5></div></a><hr class="teaser css-l134yl eaikma94"/></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/kommunikation/media/svenska-spels-exit-en-signal-damallsvenskans-kommersiella-vagval-ifragasatts/" aria-label="Efter sponsorflykten: ”Är inte one size fits all”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/cf5fd83a-4672-4b42-9185-aa9c71476858.jpeg?crop=3200%2C1800%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Ligans kommersiella vägval ifrågasätts</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/kommunikation/media/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Media</p></a><p class="css-u3rr24 eixdaik0">Efter sponsorflykten: ”Är inte one size fits all”</p></div></div><article class="css-9j5t6r etmrtl72"><a rel="" aria-label="Konkurrerande contentbyråerna slås ihop: ”Vi ska rusta för tillväxt och kreativitet”" href="/affarer/byraer/otw-och-make-your-mark-slas-ihop-vi-ska-rusta-for-tillvaxt-och-kreativitet/" class="css-11iuz56 ew3c51f0"><div class="etmrtl70 css-1d4egzc eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/212cad92-2e25-4425-ac7d-15723c819bd7.jpeg?crop=1800%2C1013%2Cx0%2Cy97&amp;width=470&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22235%22%20height%3D%22132%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22105.5px%22%20y%3D%2254px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><div class="css-16zzzlb etmrtl73">
5<a rel="" aria-label="Konkurrerande contentbyråerna slås ihop: ”Vi ska rusta för tillväxt och kreativitet”" href="/affarer/byraer/otw-och-make-your-mark-slas-ihop-vi-ska-rusta-for-tillvaxt-och-kreativitet/" class="css-11iuz56 ew3c51f0"><h2 type="article" id="aff52bd1-32a1-456a-8578-1b6903733523" class="css-k3tcs5 e1aruf1d0">Konkurrerande contentbyråerna slås ihop: ”Vi ska rusta för tillväxt och kreativitet”</h2></a><div class="css-gevhjt etmrtl71"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Byråer</p></a>­<a rel="" aria-label="Konkurrerande contentbyråerna slås ihop: ”Vi ska rusta för tillväxt och kreativitet”" href="/affarer/byraer/otw-och-make-your-mark-slas-ihop-vi-ska-rusta-for-tillvaxt-och-kreativitet/" class="css-11iuz56 ew3c51f0"><p class="css-u3rr24 eixdaik0">Ahead Group slår ihop OTW och Make Your Mark</p></a></div><a rel="" aria-label="Konkurrerande contentbyråerna slås ihop: ”Vi ska rusta för tillväxt och kreativitet”" href="/affarer/byraer/otw-och-make-your-mark-slas-ihop-vi-ska-rusta-for-tillvaxt-och-kreativitet/" class="css-11iuz56 ew3c51f0"><div color="#686868" class="css-o5umhv eixdaik0"></div></a></div></article><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/arbetsliv/folk-pa-vag/veckans-varvningar-vi-har-bytt-jobb-eKN0N/" aria-label="Resumé sammanfattar rörelserna på arbetsmarknaden senaste veckan
6" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/eee2cdf1-18c4-4da9-aab0-ba42b53a966f.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Veckans värvningar: ”Vi har bytt jobb!”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/arbetsliv/folk-pa-vag/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Folk på väg</p></a><p class="css-u3rr24 eixdaik0">Resumé sammanfattar rörelserna på arbetsmarknaden senaste veckan
7</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/kommunikation/varumarke/parks-och-resorts-tanker-om-ska-gora-reklam-till-en-upplevelse/" aria-label="Öppnar för aktiveringar av externa varumärken: ”Skapar starkare relationer än bara en sponsorskylt”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/701929e0-4d25-4b90-b898-6508c8fd6ff4.jpeg?crop=8139%2C4578%2Cx0%2Cy424&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Parks & Resorts tänker om – ska göra reklam till en upplevelse</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/kommunikation/varumarke/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Varumärke</p></a>
7<p class="css-u3rr24 eixdaik0">Öppnar för aktiveringar av externa varumärken: ”Skapar starkare relationer än bara en sponsorskylt”</p></div></div><div class="module css-veobbt euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><article class="css-9j5t6r etmrtl72"><a rel="" aria-label="Ännu en influencer fälls för smygreklam" href="/marknadsforing/reklam/annu-en-influencer-falls-for-smygreklam/" class="css-11iuz56 ew3c51f0"><div class="etmrtl70 css-1d4egzc eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/9ddda5d1-f9b6-4985-bc33-b62cd92b6e07.jpeg?crop=3200%2C1800%2Cx0%2Cy0&amp;width=470&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22235%22%20height%3D%22132%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22105.5px%22%20y%3D%2254px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><div class="css-16zzzlb etmrtl73"><a rel="" aria-label="Ännu en influencer fälls för smygreklam" href="/marknadsforing/reklam/annu-en-influencer-falls-for-smygreklam/" class="css-11iuz56 ew3c51f0"><h2 type="article" id="f25e2b07-5c21-4bd2-aae1-706a0246ae4f" class="css-k3tcs5 e1aruf1d0">Ännu en influencer fälls för smygreklam</h2></a><div class="css-gevhjt etmrtl71"><a rel="" href="/marknadsforing/reklam/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Reklam</p></a>­<a rel="" aria-label="Ännu en influencer fälls för smygreklam" href="/marknadsforing/reklam/annu-en-influencer-falls-for-smygreklam/" class="css-11iuz56 ew3c51f0"><p class="css-u3rr24 eixdaik0">Länkade vidare till egna märket utan reklammärkning ✔ Sagoland fälls för ständig rabatt</p></a></div><a rel="" aria-label="Ännu en influencer fälls för smygreklam" href="/marknadsforing/reklam/annu-en-influencer-falls-for-smygreklam/" class="css-11iuz56 ew3c51f0"><div color="#686868" class="css-o5umhv eixdaik0"></div></a></div></article><div class="css-1q89vdu eqq67xj1"><div class="teaser vignette css-wq2byw e1jgjqt62"><span class="css-1ymg0nk e1jgjqt60"></span><h5 class="css-cfneec e1aruf1d0">Månadens kampanj</h5></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/alla-nyheter/manadens-hantverk/dramatisk-busschauffor-kor-hem-segern-i-manadens-hantverk/" aria-label="Jude Law, specialtypsnitt och svensk reklamglädje – här är månadens medaljörer" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/860fed73-1908-4bb4-bd41-8291e0672d80.png?crop=640%2C360%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Månadens Hantverk: Dramatisk busschaufför kör hem segern</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/alla-nyheter/manadens-hantverk/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Månadens hantverk</p></a>
7<p class="css-u3rr24 eixdaik0">Jude Law, specialtypsnitt och svensk reklamglädje – här är månadens medaljörer</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="b430b4a5-baa7-411c-a135-fcd2a99981dc"><div><a rel="" href="/alla-nyheter/kronika-hantverk/adam-gafvert-vi-blir-blinda-for-vart-eget-hantverk/" aria-label="Det som känns självklart för experten kan vara stor konst för andra" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/4d736c3a-3077-46a1-9d0e-fd6a7fa79b42.jpeg?crop=4427%2C2490%2Cx1%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1q1js4 e1aruf1d0"><span>Adam Gäfvert:</span> Vi blir blinda för vårt eget hantverk</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/alla-nyheter/kronika-hantverk/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Krönika hantverk</p></a><p class="css-u3rr24 eixdaik0">Det som känns självklart för experten kan vara stor konst för andra</p></div></div></article></div></div><div class="css-1q89vdu eqq67xj1"><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/affarer/byraer/efter-konkursen-kops-ut-av-goteborgsbyran/" aria-label="”Merparten” av de anställda följer med till nya byrån" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/2db279e5-d00a-4450-a3b7-69137d8149ad.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Efter konkursen: Köps ut – och lever vidare</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">”Merparten” av de anställda följer med till nya byrån</p></div></div><div class="teaser border-wrapper css-mob08q eqq67xj0"><article class="teaser standard css-1pikj7c e1ya6jv70" id="96111810-ad89-4c2d-887a-f67a2
713dc8d8"><div><a rel="" href="/affarer/byraer/byran-bakom-epic-split-i-konkurs/" aria-label="Flera svenska storföretag på kundlistan ✔ Varningstecknen i bokslutet" class="css-11iuz56 ew3c51f0"><div class="e1ya6jv72 css-utzelb eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/3204dfdb-05d7-4cd7-a584-8159188ee4b3.jpeg?crop=889%2C500%2Cx56%2Cy0&amp;width=300&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%2284%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2263px%22%20y%3D%2230px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><h2 class="css-1uin3o e1aruf1d0">Byrån bakom ”Epic Split” i konkurs</h2></a><div class="css-ky9fcu e1ya6jv71"><a rel="" href="/affarer/byraer/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1ya6jv73 css-1infcfn eahmyay1">Byråer</p></a><p class="css-u3rr24 eixdaik0">Flera svenska storföretag på kundlistan ✔ Varningstecknen i bokslutet</p></div></div></article></div></div><div class="module css-veobbt euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/kampanj/lindex-lanserar-brostformat-paraply-med-jonas-frank-liknar-brittiska-boobrella/" aria-label="”Ser ingen anledning att ifrågasätta kampanjen upphovrättsligt”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/da546bea-a9d7-4df5-be7d-627419f963e0.jpeg?crop=2953%2C1662%2Cx0%2Cy1328&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Lindex lanserar bröstparaply – liknar brittiskt ”boobrella”</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0">”Ser ingen anledning att ifrågasätta kampanjen upphovrättsligt”</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/resume-insikt/verktygsladan-nya-kraven-pa-ai-markning-sa-undviker-du-fallorna/" aria-label="Undvik dyrbara misstag genom vår praktiska guide ✔ Steg för steg: Så gör du" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/c0137698-7cfb-4943-bf7e-023aa9227e4b.png?crop=3840%2C2160%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Verktygslådan: Nya kraven på AI-märkning – så undviker du fällorna</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Resumé insikt</p></a>
7<p class="css-u3rr24 eixdaik0">Undvik dyrbara misstag genom vår praktiska guide ✔ Steg för steg: Så gör du</p></div></div><div class="module css-veobbt euhscvb1"><b-a-d className="module" slotname="module"></b-a-d></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/fordjupning/granskning/experten-tiktoks-krishantering-faller-platt/" aria-label="Från nynazistiska nätverk till planering av skoldåd ✔ ”Enorm samhällsaktör – men ointresserad av att kommunicera”" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/596dd42d-d8c9-49de-8e17-f9408501aff2.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Experten: Tiktoks krishantering faller platt – gång på gång</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/fordjupning/granskning/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Granskning</p></a><p class="css-u3rr24 eixdaik0">Från nynazistiska nätverk till planering av skoldåd ✔ ”Enorm samhällsaktör – men ointresserad av att kommunicera”</p></div></div><div class="teaser image-top css-1iqz1ce e1dn7xaa1"><a rel="" href="/marknadsforing/strategi/efter-kraftiga-kritiken-profilerna-forsvarar-kommunikatorerna/" aria-label="Anders Tegnell: De gör oss till ett bättre verktyg för samhället" class="css-11iuz56 ew3c51f0"><hr class="css-1q948pd eaikma93"/><div class="css-1n8bv85 e1dn7xaa3"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/ab37598a-0f19-4986-b0d9-879029b66b06.jpeg?crop=3200%2C1800%2Cx0%2Cy0&amp;width=1320&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22660%22%20height%3D%22372%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22318px%22%20y%3D%22174px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></div><h2 class="css-2fddmt e1aruf1d0">Efter kraftiga kritiken – profilerna försvarar kommunikatörerna</h2></a><div class="css-ky9fcu e1dn7xaa2"><a rel="" href="/marknadsforing/strategi/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="e1dn7xaa5 css-1infcfn eahmyay1">Strategi</p></a><p class="css-u3rr24 eixdaik0">
7Anders Tegnell: De gör oss till ett bättre verktyg för samhället</p></div></div></section><style data-emotion="css 1fpi6y5">.css-1fpi6y5{width:320px;margin-left:1.2rem;}@media (max-width: 959px){.css-1fpi6y5{width:100%;margin-left:0;}}.css-1fpi6y5>*{margin-bottom:2rem;}</style><aside class="css-1fpi6y5 e1npnv6o0"><style data-emotion="css him6sc">.css-him6sc .eixdaik2,.css-him6sc .eixdaik1{font-size:1rem;line-height:1.54;}.css-him6sc+.css-him6sc{margin-top:2rem;}.css-him6sc p>a{-webkit-text-decoration:underline;text-decoration:underline;}</style><div class="css-him6sc e1apycj21"><h2 class="css-k3tcs5 e1aruf1d0">Senaste nytt</h2><style data-emotion="css b9g66m">.css-b9g66m{margin:1rem 0;border:0;height:0;border:2px solid #282828;border-left:0;border-right:0;height:5px;display:block;}@media (max-width: 959px){.css-b9g66m{margin:0.5rem 0;}}</style><hr class="css-b9g66m eaikma93"/><style data-emotion="css 1t0bi1v">.css-1t0bi1v{margin:0;list-style-type:none;}.css-1t0bi1v li{border-bottom:1px solid #DFDFDF;padding-bottom:0.75rem;margin-bottom:0.65rem;margin-left:1.4rem;min-height:2rem;position:relative;}.css-1t0bi1v li:before{content:'';top:calc(50% - 0.125rem);background-color:#C00D0D;height:0.25rem;width:0.25rem;position:absolute;left:-1.25rem;border-radius:50%;}.css-1t0bi1v li h5 span{color:inherit;}</style><ol class="css-1t0bi1v e6n6jt82"><li><style data-emotion="css s5xdrg">.css-s5xdrg{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="css-s5xdrg e6n6jt81"><a rel="" href="/marknadsforing/tech/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Tech</p></a><p class="css-u3rr24 eixdaik0"><style data-emotion="css 1q331xg">.css-1q331xg{margin-left:0.3rem;text-transform:lowercase;}</style><style data-emotion="css 187sxqy">.css-187sxqy{font-family:inherit;white-space:nowrap;margin-left:0.3rem;text-transform:lowercase;}</style><span class="e6n6jt80 css-187sxqy eixgzd00">15:51</span></p></div><style data-emotion="css zkj7sl">.css-zkj7sl{color:#202020;}</style><style data-emotion="css wq9fsl">.css-wq9fsl{cursor:pointer;color:#202020;}.css-wq9fsl:hover h1,.css-wq9fsl:hover h2,.css-wq9fsl:hover h3,.css-wq9fsl:hover h4,.css-wq9fsl:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" href="/marknadsforing/tech/ai-ledarna-pa-plats-och-granssnittets-dod-sa-var-dreamforce-2026/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="eb5fccd4-150c-4c66-b926-deb5e0e8b6a1" class="css-bjcccq e1aruf1d0">AI-jättarna visar vad som väntar marknadscheferna</h5></a></li><li><div class="css-s5xdrg e6n6jt81"><a rel="" href="/alla-nyheter/manadens-print/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Månadens print</p></a><p class="css-u3rr24 eixdaik0"><span class="e6n6jt80 css-187sxqy eixgzd00">14:10</span></p></div><a rel="" href="/alla-nyheter/manadens-print/okristligt-tidig-morgon-tar-hem-manadens-print/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="49c4f7e0-e924-44fb-821a-197245570e53" class="css-bjcccq e1aruf1d0">Okristligt tidig morgon tar hem Månadens print</h5></a></li><li><div class="css-s5xdrg e6n6jt81"><a rel="" href="/alla-nyheter/kronika-print/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Krönika print</p></a><p class="css-u3rr24 eixdaik0"><span class="e6n6jt80 css-187sxqy eixgzd00">14:10</span></p></div><a rel="" href="/alla-nyheter/kronika-print/tove-langseth-prestigenivan-ar-foredomligt-lag/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="aae8ceae-ab02-457f-a3a7-f0fca9d0e87c" class="css-bjcccq e1aruf1d0"><span>Tove Langseth:</span> Idéerna klockrena, men på olika sätt</h5></a></li><li><div class="css-s5xdrg e6n6jt81"><a rel="" href="/marknadsforing/kampanj/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Kampanj</p></a><p class="css-u3rr24 eixdaik0"><span class="e6n6jt80 css-187sxqy eixgzd00">13:15</span></p></div>
7<a rel="" href="/marknadsforing/kampanj/kuppar-in-egna-varumarket-i-lyxlagenheter-lika-mycket-designobjekt/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="6106f923-9393-4901-a0d4-eec0b0a11366" class="css-bjcccq e1aruf1d0">Kuppar in egna varumärket i lyxmäklarnas annonser</h5></a></li><li><div class="css-s5xdrg e6n6jt81"><a rel="" href="/arbetsliv/folk-pa-vag/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="css-frcjpw eahmyay1">Folk på väg</p></a><p class="css-u3rr24 eixdaik0"><span class="e6n6jt80 css-187sxqy eixgzd00">11:42</span></p></div><a rel="" href="/arbetsliv/folk-pa-vag/deras-byra-gick-i-konkurs-varvas-av-lokalkonkurrenten/" class="e6n6jt83 css-wq9fsl ew3c51f0"><h5 type="article" id="7a3b3f8b-fe38-429b-8fee-5ba093c6256e" class="css-bjcccq e1aruf1d0">Deras byrå gick i konkurs – värvas av lokalkonkurrenten</h5></a></li></ol></div><div class="css-him6sc e1apycj21"><h2 class="css-k3tcs5 e1aruf1d0">Mest läst</h2><hr class="css-b9g66m eaikma93"/><style data-emotion="css 128coqd">.css-128coqd ol li{margin-top:0.6rem;}.css-128coqd ol li:before{margin-top:0.3rem;}.css-128coqd ol li >div{border-bottom:1px solid #DFDFDF;padding-bottom:0.75rem;min-height:2rem;width:100%;}</style><div class="css-128coqd e1ka17ug0"><style data-emotion="css 1wg5qqe">.css-1wg5qqe{margin-top:1rem;list-style-type:decimal-leading-zero;counter-reset:counter;}</style><ol class="css-1wg5qqe epnye6b1"><style data-emotion="css 1j8gq70">.css-1j8gq70{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:0;counter-increment:counter;}.css-1j8gq70:before{content:'0' counter(counter);font-size:1rem;line-height:1.5rem;font-family:Tiempos Semibold;color:#FFFFFF;background-color:#C00D0D;margin-right:1rem;padding:0.25rem;min-width:1.5rem;text-align:center;height:-webkit-fit-content;height:-moz-fit-content;height:fit-content;}</style><li class="css-1j8gq70 epnye6b0"><div><a rel="" href="/affarer/byraer/byran-bakom-epic-split-i-konkurs/" class="e1ka17ug1 css-wq9fsl ew3c51f0"><h5 type="article" id="96111810-ad89-4c2d-887a-f67a213dc8d8" class="css-bjcccq e1aruf1d0">Byrån bakom ”Epic Split” i konkurs</h5></a></div></li><li class="css-1j8gq70 epnye6b0"><div><a rel="" href="/fordjupning/case/sa-fordubblade-efva-attling-forsaljningen-pa-sociala-medier/" class="e1ka17ug1 css-wq9fsl ew3c51f0"><h5 type="article" id="5d2a7d07-6af6-4fa4-b0ce-d29c590ef19a" class="css-bjcccq e1aruf1d0">Efva Attling gjorde om samarbetet med influencers – dubblade försäljningen</h5></a></div></li><li class="css-1j8gq70 epnye6b0"><div><a rel="" href="/alla-nyheter/morgonsvepet/parleros-forlorade-20-miljoner-i-sponsorintakter/" class="e1ka17ug1 css-wq9fsl ew3c51f0"><h5 type="article" id="6a05e4b3-b8cd-4260-a8b6-044525833a57" class="css-bjcccq e1aruf1d0">Pärleros: ”Förlorade 20 miljoner i sponsorintäkter”</h5></a></div></li><li class="css-1j8gq70 epnye6b0"><div><a rel="" href="/marknadsforing/strategi/efter-kraftiga-kritiken-profilerna-forsvarar-kommunikatorerna/" class="e1ka17ug1 css-wq9fsl ew3c51f0"><h5 type="article" id="a7e6b6a4-58a1-42eb-987e-89deb3d7cc32" class="css-bjcccq e1aruf1d0">Efter kraftiga kritiken – profilerna försvarar kommunikatörerna</h5></a></div></li><li class="css-1j8gq70 epnye6b0"><div><a rel="" href="/fordjupning/resume-insikt/erik-modig-bra-smak-ar-den-nya-konkurrensfordelen/" class="e1ka17ug1 css-wq9fsl ew3c51f0"><h5 type="article" id="a88821c9-1333-4fe9-81d2-30579b47cc9c" class="css-bjcccq e1aruf1d0"><span>Erik Modig: </span>Bra smak är den nya konkurrensfördelen</h5></a></div></li></ol></div></div><style data-emotion="css ld73uy">.css-ld73uy img{max-width:320px;}.css-ld73uy .ek8cor30{margin-top:1.5rem;}</style><style data-emotion="css 1npr3h4">.css-1npr3h4{border:1px solid #DFDFDF;padding-bottom:2rem;}.css-1npr3h4 .eixdaik2,.css-1npr3h4 .eixdaik1{font-size:1rem;line-height:1.54;}.css-1npr3h4+.css-1npr3h4{margin-top:2rem;}.css-1npr3h4 p>a{-webkit-text-decoration:underline;text-decoration:underline;}.css-1npr3h4 h2{margin:1.5rem 1.25rem 1rem;}.css-1npr3h4 .eaikma93{margin:1rem 1.25rem;}.css-1npr3h4 p,.css-1npr3h4 blockquote,.css-1npr3h4 span,.css-1npr3h4 .ek8cor30{margin-left:1.25rem;margin-right:1.25rem;}.css-1npr3h4 img{max-width:320px;}.css-1npr3h4 .ek8cor30{margin-top:1.5rem;}</style><div class="e1apycj20 css-1npr3h4 e1apycj21"><style data-emotion="css 591ngv">.css-591ngv >h1:first-of-type{margin-top:1rem;}.css-591ngv >h2:first-child{margin-top:0;}.css-591ngv >*+*{margin-top:1rem;}.css-591ngv h2{margin-top:1.5rem;}</style><div class="css-591ngv ezrcgzr0"><style data-emotion="css 1lwitdg">.css-1lwitdg+.css-1lwitdg{margin-top:2rem;}
7.css-1lwitdg+h2,.css-1lwitdg+h4{margin-top:0.5rem;}</style><div class="css-1lwitdg ezrcgzr2"><div><div style="position:relative"><picture><div data-src="https://static.bonniernews.se/gcs/di-bilder-prod/bbm/resume/creative-summit2.png?output-quality=80&amp;output-format=auto&amp;resize=640px%3A640px&amp;crop=640px%3A640px"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22320%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%22148px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><style data-emotion="css sn9xlm">.css-sn9xlm .eixdaik0{color:#4A4A4A;margin-top:0.5rem;}.css-sn9xlm .eixdaik0+.eixdaik0{margin-top:0;color:#686868;}</style><div class="css-sn9xlm elecrjn0"></div></div></div><style data-emotion="css ux74rn">.css-ux74rn{letter-spacing:0;color:#202020;font-size:1.125rem;line-height:1.56;}.css-ux74rn a{overflow-wrap:anywhere;}.css-ux74rn a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-ux74rn eixdaik2">Creative summit är tillbaka - en kostnadsfri halvdag med inspirerande föreläsningar och samtal på temat ideér, kreativa format och inspiration.</p><style data-emotion="css agj7hy">.css-agj7hy{display:inline-block;line-height:1.5;cursor:pointer;transition-duration:0.3s;padding:0.5rem 1.5rem;font-size:1rem;box-shadow:2px 2px 0 0 #282828;border-radius:0;position:relative;color:#FFFFFF;background-color:#C00D0D;border:1px solid #C00D0D;font-weight:bold;}.css-agj7hy:before{background:#fff;content:'';position:absolute;height:100%;width:1px;top:2px;right:-2px;}.css-agj7hy:after{background:#fff;content:'';position:absolute;height:1px;width:100%;bottom:-2px;left:2px;}.css-agj7hy:hover{background-color:#98130C;border-color:#98130C;}.css-agj7hy:active{background-color:#790F0A;}</style><a href="/dcc/" class="css-agj7hy ek8cor30">Anmäl dig här</a></div></div><style data-emotion="css 6j3hwx">.css-6j3hwx{background-color:#E9F6F4;border-radius:0;padding:3.5rem 4rem;padding:2rem 1.25rem;}.css-6j3hwx .eixdaik2,.css-6j3hwx .eixdaik1{font-size:1rem;line-height:1.54;}.css-6j3hwx+.css-6j3hwx{margin-top:2rem;}.css-6j3hwx p>a{-webkit-text-decoration:underline;text-decoration:underline;}.css-6j3hwx h2{margin-top:0;margin-bottom:1rem;}@media (max-width: 959px){.css-6j3hwx{padding:1.5rem 1.25rem;}}.css-6j3hwx img{max-width:320px;}.css-6j3hwx .ek8cor30{margin-top:1.5rem;}</style><div class="e1apycj20 css-6j3hwx e1apycj21"><h2 class="css-k3tcs5 e1aruf1d0">Tipsa oss!</h2><div class="css-591ngv ezrcgzr0"><p class="css-ux74rn eixdaik2">Lämna gärna nyhetstips till oss eller kom med förslag på vad vi bör skriva om. Du får vara helt anonym och lämnar information under källskydd.</p><a href="/kontakt/#tips" class="css-agj7hy ek8cor30">Lämna tips</a></div></div><style data-emotion="css 9cs8ym">.css-9cs8ym{display:block;border:1px solid #DFDFDF;}.css-9cs8ym h3{padding:1rem 1.25rem 1.5rem;}</style><style data-emotion="css 5r63wz">.css-5r63wz{cursor:pointer;display:block;border:1px solid #DFDFDF;}.css-5r63wz:hover h1,.css-5r63wz:hover h2,.css-5r63wz:hover h3,.css-5r63wz:hover h4,.css-5r63wz:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-5r63wz h3{padding:1rem 1.25rem 1.5rem;}</style><a rel="noopener" href="https://www.resume.se/affarer/byraer/har-ar-resumes-nya-databas-ladda-ner-alla-nyckeltal-over-byraernas-utveckling/" class="e7hygd30 css-5r63wz ew3c51f0"><picture><div data-src="https://static.bonniernews.se/ctf/k4xmm9x4l87p/2jvwb2LnkjhBzAPDHcB4kD/4b139a8ca86985b553e72bffc8557d9c/Index_resume_1x1.png?w=960&amp;fm=jpg&amp;fl=progressive&amp;q=80"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22320%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%22148px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><h3 class="css-k3tcs5 e1aruf1d0">Ladda ner de viktigaste byråsiffrorna här</h3></a><div class="e1apycj20 css-1npr3h4 e1apycj21"><div class="css-591ngv ezrcgzr0"><div class="css-1lwitdg ezrcgzr2"><div><div style="position:relative"><picture>
7<div data-src="https://static.bonniernews.se/gcs/di-bilder-prod/bbm/resume/resume-debrief.png?output-quality=80&amp;output-format=auto&amp;resize=640px%3A560px&amp;crop=640px%3A560px"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22280%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%22128px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div><div class="css-sn9xlm elecrjn0"></div></div></div><p class="css-ux74rn eixdaik2">Håll dig uppdaterad med det mest intressanta inom reklam och kommunikation just nu i podden Debrief.</p><a href="/om/podcast/" class="css-agj7hy ek8cor30">Lyssna här</a></div></div><a rel="noopener" href="https://www.resume.se/om/verktygsladan/" class="e7hygd30 css-5r63wz ew3c51f0"><picture><div data-src="https://static.bonniernews.se/ctf/k4xmm9x4l87p/789fsou5NJOWplWtQQT904/a998448ac7c17dbb1e5ef9a5589c8adf/VerktygslaÌ_dan_1x1__1_.png?w=960&amp;fm=jpg&amp;fl=progressive&amp;q=80"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22320%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%22148px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><h3 class="css-k3tcs5 e1aruf1d0">Verktygslådan: Så tacklar du utmaningen – steg för steg</h3></a><a rel="noopener" href="https://www.resume.se/fordjupning/resume-insikt/strategierna-for-att-synas-i-nya-soklandskapet-sa-gor-du-for-att-briljera/" class="e7hygd30 css-5r63wz ew3c51f0"><picture><div data-src="https://static.bonniernews.se/ctf/k4xmm9x4l87p/YW6kRhMtoThDvf79q8S73/c2748a1b8004a5542d5318009dadd8e0/ee8e2b7a-9bae-47b7-81d5-81bb48b5475f.jpg?w=960&amp;fm=jpg&amp;fl=progressive&amp;q=80"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22180%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%2278px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><h3 class="css-k3tcs5 e1aruf1d0">GUIDE: Glöm allt du kan om SEO – så ökar du synligheten i AI-verktygen</h3></a><style data-emotion="css 17warel">.css-17warel >h3{margin-bottom:1rem;}.css-17warel ul{list-style:none;}.css-17warel ul li+li{margin-top:0.75rem;}</style><div class="css-17warel esjm8410"><h3 class="css-k3tcs5 e1aruf1d0">Resumé insikt</h3><hr class="css-1q948pd eaikma93"/><ul><li><style data-emotion="css 1q4kq4f">.css-1q4kq4f{display:block;position:relative;}.css-1q4kq4f .section{margin-top:0.5rem;margin-bottom:0;}.css-1q4kq4f h4{margin-right:0.5rem;}.css-1q4kq4f h4+span{margin-top:0.5rem;}</style><div class="css-1q4kq4f ef1ato11"><a rel="" href="/fordjupning/resume-insikt/ai-pressar-reklambyraerna-nu-maste-affarsmodellen-stallas-om/" tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/0415c998-a9ce-46e8-a3a9-0d977e2c2c20.png?crop=1920%2C1080%2
7Cx0%2Cy0&amp;width=640&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22180%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%2278px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="section css-frcjpw eahmyay1">Resumé insikt</p></a><a rel="" href="/fordjupning/resume-insikt/ai-pressar-reklambyraerna-nu-maste-affarsmodellen-stallas-om/" class="css-11iuz56 ew3c51f0"><style data-emotion="css xykw0">.css-xykw0{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;margin:0;}@media (max-width: 959px){.css-xykw0{font-size:1.25rem;letter-spacing:-0.6px;line-height:1.2;margin:0;}}</style><h4 type="article" id="7ce35f9a-4355-493a-bc3c-d0145ebb6396" class="css-xykw0 e1aruf1d0">Gamla intäkter pressas – nu måste reklambyråerna ställa om</h4></a></div></li><li><style data-emotion="css 1s5xkc1">.css-1s5xkc1 h5{margin-top:0.125rem;margin-right:1.25rem;}.css-1s5xkc1 h5+span{margin-top:0.5rem;}.css-1s5xkc1+.css-1s5xkc1{margin-top:1rem;}</style><article class="ef1ato12 css-1s5xkc1 ehl319q1"><div class="puffwrapper"><a rel="" href="/fordjupning/resume-insikt/digitalbyraerna-i-ai-fallan-hjarnkirurgerna-vinner-nar-marginalerna-krossas/" aria-label="Digitalbyråerna i AI-fällan – bolagen som vinner när marginalerna krossas" tabindex="-1" class="css-11iuz56 ew3c51f0"><style data-emotion="css t93f19">.css-t93f19{float:right;width:85px;height:48px;margin-left:1.25rem;}</style><style data-emotion="css 14dai49">.css-14dai49{position:relative;-webkit-align-self:start;-ms-flex-item-align:start;align-self:start;float:right;width:85px;height:48px;margin-left:1.25rem;}</style><div class="ehl319q3 css-14dai49 eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/62afdf0c-9db2-4b83-ae21-69503c5f5bba.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=170&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2248%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2230.5px%22%20y%3D%2212px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><style data-emotion="css 1ueh9be">.css-1ueh9be{border-top:1px solid #dadada;margin-right:0.25rem;padding-top:0.5rem;width:calc(100% - 85px - 1rem);}</style><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><style data-emotion="css p0czgk">.css-p0czgk{letter-spacing:0;color:#202020;color:#393939;font-weight:bold;font-size:0.8125rem;line-height:1.54;color:#C00D0D;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;border-top:1px solid #dadada;margin-right:0.25rem;padding-top:0.5rem;width:calc(100% - 85px - 1rem);}.css-p0czgk a{overflow-wrap:anywhere;}.css-p0czgk a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="ehl319q2 css-p0czgk eahmyay1">Resumé insikt</p></a><a rel="" href="/fordjupning/resume-insikt/digitalbyraerna-i-ai-fallan-hjarnkirurgerna-vinner-nar-marginalerna-krossas/" aria-label="Digitalbyråerna i AI-fällan – bolagen som vinner när marginalerna krossas" class="css-11iuz56 ew3c51f0"><h5 class="css-bjcccq e1aruf1d0">Digitalbyråerna i AI-fällan – bolagen som vinner när marginalerna krossas</h5></a><style data-emotion="css 1a7e1yb">.css-1a7e1yb{margin-top:0.25rem;}</style><div class="css-1a7e1yb ehl319q0"></div></div></article></li><li><article class="ef1ato12 css-1s5xkc1 ehl319q1"><div class="puffwrapper"><a rel="" href="/fordjupning/resume-insikt/rikard-bildsten-det-finns-fler-mojligheter-an-tid/" aria-label="Rikard Bildsten: ”Det finns fler möjligheter än tid”" tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="ehl319q3 css-14dai49 eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/2914db49-7c38-4cc4-b107-515efe4ddc0c.jpeg?crop=1920%2C1080%2
7Cx0%2Cy0&amp;width=170&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2248%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2230.5px%22%20y%3D%2212px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="ehl319q2 css-p0czgk eahmyay1">Resumé insikt</p></a><a rel="" href="/fordjupning/resume-insikt/rikard-bildsten-det-finns-fler-mojligheter-an-tid/" aria-label="Rikard Bildsten: ”Det finns fler möjligheter än tid”" class="css-11iuz56 ew3c51f0"><h5 class="css-bjcccq e1aruf1d0">Rikard Bildsten: ”Det finns fler möjligheter än tid”</h5></a><div class="css-1a7e1yb ehl319q0"></div></div></article></li><li><article class="ef1ato12 css-1s5xkc1 ehl319q1"><div class="puffwrapper"><a rel="" href="/fordjupning/resume-insikt/stephanie-moradi-alla-varumarken-behover-inte-forandra-varlden/" aria-label="&lt;span&gt;Stephanie Moradi:&lt;/span&gt; Alla varumärken behöver inte förändra världen  " tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="ehl319q3 css-14dai49 eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/00ad795d-6076-4008-bbd7-eef6b854ac53.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=170&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2248%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2230.5px%22%20y%3D%2212px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="ehl319q2 css-p0czgk eahmyay1">Resumé insikt</p></a><a rel="" href="/fordjupning/resume-insikt/stephanie-moradi-alla-varumarken-behover-inte-forandra-varlden/" aria-label="&lt;span&gt;Stephanie Moradi:&lt;/span&gt; Alla varumärken behöver inte förändra världen  " class="css-11iuz56 ew3c51f0"><h5 class="css-bjcccq e1aruf1d0"><span>Stephanie Moradi:</span> Alla varumärken behöver inte förändra världen  </h5></a><div class="css-1a7e1yb ehl319q0"></div></div></article></li><li><article class="ef1ato12 css-1s5xkc1 ehl319q1"><div class="puffwrapper"><a rel="" href="/fordjupning/resume-insikt/event-tar-storre-del-av-kakan-effekt-och-affarsnytta-i-fokus/" aria-label="Event tar större del av kakan: Effekt och affärsnytta i fokus" tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="ehl319q3 css-14dai49 eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/9c66714e-f0c7-4886-b612-08e1b0fe1c23.png?crop=1920%2C1080%2Cx0%2Cy0&amp;width=170&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2248%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2230.5px%22%20y%3D%2212px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture></div></a><a rel="" href="/fordjupning/resume-insikt/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="ehl319q2 css-p0czgk eahmyay1">Resumé insikt</p></a><a rel="" href="/fordjupning/resume-insikt/event-tar-storre-del-av-kakan-effekt-och-affarsnytta-i-fokus/" aria-label="Event tar större del av kakan: Effekt och affärsnytta i fokus" class="css-11iuz56 ew3c51f0"><h5 class="css-bjcccq e1aruf1d0">Event tar större del av kakan: Effekt och affärsnytta i fokus</h5></a><div class="css-1a7e1yb ehl319q0"></div></div></article></li><hr class="css-l134yl eaikma94"/></ul></div><div class="css-17warel esjm8410"><h3 class="css-k3tcs5 e1aruf1d0">Kommande kurser</h3><hr class="css-1q948pd eaikma93"/><ul><li><style data-emotion="css q5ur5x">.css-q5ur5x{color:inherit;cursor:pointer;}.css-q5ur5x:hover h1,.css-q5ur5x:hover h2,.css-q5ur5x:hover h3,.css-q5ur5x:hover h4,.css-q5ur5x:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" color="inherit" href="/utbildning/diplomerad-hallbarhetskommunikator/" class="css-q5ur5x ew3c51f0"><picture><div data-src="https://cdn.eduadmin.se/9772/374886/18cc71420cff70bdc85e251521a8a070/diplomeradhallbarhetskommunikator3000x1000.jpg?output-quality=80&amp;output-format=auto&amp;resize=705px%3A214px&amp;crop=640px%3A214px"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22107%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%2241.5px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><div class="css-1e4sizb e1ols1060"><h5 class="css-bjcccq e1aruf1d0">Diplomerad hållbarhetskommunikatör</h5><style data-emotion="css 4paous">.css-4paous{letter-spacing:0;color:#202020;font-size:1rem;line-height:1.54;}.css-4paous a{overflow-wrap:anywhere;}.css-4paous a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style>
7<p class="css-4paous eixdaik1"><style data-emotion="css hf3aj5">.css-hf3aj5{color:#393939;margin-top:0.25rem;display:block;}</style><style data-emotion="css 23ofmp">.css-23ofmp{font-family:inherit;white-space:nowrap;color:#393939;margin-top:0.25rem;display:block;}</style><span class="e1ols1061 css-23ofmp eixgzd00">7-8 oktober 2026</span></p></div></a></li><li><a rel="" color="inherit" href="/utbildning/seo-och-geo-optimera-synlighet-i-ai-verktyg-och-pa-google/" class="css-q5ur5x ew3c51f0"><picture><div data-src="https://cdn.eduadmin.se/9772/342010/5b9944dff477f035d0fb6facb15aed38/seoochgeo3000x1000px.jpg?output-quality=80&amp;output-format=auto&amp;resize=705px%3A214px&amp;crop=640px%3A214px"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22107%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%2241.5px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><div class="css-1e4sizb e1ols1060"><h5 class="css-bjcccq e1aruf1d0">SEO och GEO – optimera synlighet i AI-verktyg och på Google</h5><p class="css-4paous eixdaik1"><span class="e1ols1061 css-23ofmp eixgzd00">8 oktober 2026</span></p></div></a></li><li><a rel="" color="inherit" href="/utbildning/dataanalys-med-generativ-ai-tolka-rensa-analysera-och-visualisera/" class="css-q5ur5x ew3c51f0"><picture><div data-src="https://cdn.eduadmin.se/9772/362674/fb4724e91f37c3364faeaa8dd40f6e93/dataanalys-med-generativ-ai---tolka-rensa-analysera-och-visualisera-3000x1000.jpg?output-quality=80&amp;output-format=auto&amp;resize=705px%3A214px&amp;crop=640px%3A214px"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22107%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%2241.5px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><div class="css-1e4sizb e1ols1060"><h5 class="css-bjcccq e1aruf1d0">Dataanalys med generativ AI – tolka, rensa, analysera och visualisera</h5><p class="css-4paous eixdaik1"><span class="e1ols1061 css-23ofmp eixgzd00">13 oktober 2026</span></p></div></a></li><hr class="css-l134yl eaikma94"/></ul><style data-emotion="css xacb8z">.css-xacb8z{font-size:0.75rem;text-align:right;}.css-xacb8z:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-xacb8z .eixdaik2{color:#C00D0D;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><style data-emotion="css 14kyv75">.css-14kyv75{cursor:pointer;font-size:0.75rem;text-align:right;}.css-14kyv75:hover h1,.css-14kyv75:hover h2,.css-14kyv75:hover h3,.css-14kyv75:hover h4,.css-14kyv75:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}.css-14kyv75:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-14kyv75 .eixdaik2{color:#C00D0D;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:end;-ms-flex-pack:end;
7-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><a rel="" href="/utbildning/" class="esjm8411 css-14kyv75 ew3c51f0"><style data-emotion="css 18w6vl5">.css-18w6vl5{letter-spacing:0;color:#202020;color:#393939;font-weight:bold;font-size:1.125rem;line-height:1.56;}.css-18w6vl5 a{overflow-wrap:anywhere;}.css-18w6vl5 a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-18w6vl5 eixdaik2">Se alla kurser<!-- --> <svg width="30" height="8" style="margin-left:0.5rem" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 30 8"><path fill="#C00D0D" fill-rule="evenodd" d="m24 0 6 4-6 4V4.5H0v-1h24V0Z"></path></svg></p></a></div><a rel="noopener" href="https://etidning.bonniernews.se/" target="_blank" class="e7hygd30 css-5r63wz ew3c51f0"><picture><div data-src="https://static.bonniernews.se/ctf/k4xmm9x4l87p/6VPMoujlNJI0PPYP6WVvrY/c4ec2ee7a2d70b5aff483dc2f5e70755/RE_250527_Omslag.jpg?w=960&amp;fm=jpg&amp;fl=progressive&amp;q=80"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22320%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%22148px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><h3 class="css-k3tcs5 e1aruf1d0">Missa inte magasinet</h3></a><div class="css-17warel esjm8410"><h3 class="css-k3tcs5 e1aruf1d0">Poddar</h3><hr class="css-1q948pd eaikma93"/><ul><li><div class="css-1q4kq4f ef1ato11"><a rel="" href="/fordjupning/podcast/vantade-alla-pa-ai-valet-som-aldrig-kom-och-ar-den-klassiska-pr-kuppen-dod/" tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="css-t9wdag eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/984cd093-f4b2-4460-9ec1-01fe89d7eed1.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=640&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22320%22%20height%3D%22180%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%22148px%22%20y%3D%2278px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><style data-emotion="css q0zvdw">.css-q0zvdw{position:absolute;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding:0.25rem;background-color:#C00D0D;border-radius:0;top:0;}</style><div class="css-q0zvdw e157h5ft0"><svg width="20px" height="20px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#fff" stroke-width="2"><path d="M12 1a3 3 0 0 0-3 3v8a3 3 0 0 0 6 0V4a3 3 0 0 0-3-3z"></path><path d="M19 10v2a7 7 0 0 1-14 0v-2M12 19v4M8 23h8"></path></svg></div></div></a><a rel="" href="/fordjupning/podcast/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="section css-frcjpw eahmyay1">Podcast</p></a><a rel="" href="/fordjupning/podcast/vantade-alla-pa-ai-valet-som-aldrig-kom-och-ar-den-klassiska-pr-kuppen-dod/" class="css-11iuz56 ew3c51f0"><h4 type="article" id="045900f2-ea6d-451f-bab4-d23219e86d9d" class="css-xykw0 e1aruf1d0">Väntade alla på AI-valet som aldrig kom – och är den klassiska pr-kuppen död?</h4></a></div></li><li><article class="ef1ato12 css-1s5xkc1 ehl319q1"><div class="puffwrapper"><a rel="" href="/fordjupning/podcast/ar-ett-stort-svavande-huvud-ett-politiskt-reklammeddelande/" aria-label="”Är ett stort svävande huvud ett politiskt reklammeddelande?”" tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="ehl319q3 css-14dai49 eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/c4590503-a891-4b2b-971f-63d82f75ac3d.jpeg?crop=1920%2C1080%2
7Cx0%2Cy0&amp;width=170&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2248%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2230.5px%22%20y%3D%2212px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><div class="css-q0zvdw e157h5ft0"><svg width="20px" height="20px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#fff" stroke-width="2"><path d="M12 1a3 3 0 0 0-3 3v8a3 3 0 0 0 6 0V4a3 3 0 0 0-3-3z"></path><path d="M19 10v2a7 7 0 0 1-14 0v-2M12 19v4M8 23h8"></path></svg></div></div></a><a rel="" href="/fordjupning/podcast/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="ehl319q2 css-p0czgk eahmyay1">Podcast</p></a><a rel="" href="/fordjupning/podcast/ar-ett-stort-svavande-huvud-ett-politiskt-reklammeddelande/" aria-label="”Är ett stort svävande huvud ett politiskt reklammeddelande?”" class="css-11iuz56 ew3c51f0"><h5 class="css-bjcccq e1aruf1d0">”Är ett stort svävande huvud ett politiskt reklammeddelande?”</h5></a><div class="css-1a7e1yb ehl319q0"></div></div></article></li><li><article class="ef1ato12 css-1s5xkc1 ehl319q1"><div class="puffwrapper"><a rel="" href="/fordjupning/podcast/vi-betygsatter-vallatarna-partiet-som-hamnar-i-topp/" aria-label="Vi betygsätter vallåtarna – partiet som hamnar i topp" tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="ehl319q3 css-14dai49 eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/f26b8dae-14e6-42a6-8b23-bcdcfcb8d966.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=170&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2248%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2230.5px%22%20y%3D%2212px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><div class="css-q0zvdw e157h5ft0"><svg width="20px" height="20px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#fff" stroke-width="2"><path d="M12 1a3 3 0 0 0-3 3v8a3 3 0 0 0 6 0V4a3 3 0 0 0-3-3z"></path><path d="M19 10v2a7 7 0 0 1-14 0v-2M12 19v4M8 23h8"></path></svg></div></div></a><a rel="" href="/fordjupning/podcast/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="ehl319q2 css-p0czgk eahmyay1">Podcast</p></a><a rel="" href="/fordjupning/podcast/vi-betygsatter-vallatarna-partiet-som-hamnar-i-topp/" aria-label="Vi betygsätter vallåtarna – partiet som hamnar i topp" class="css-11iuz56 ew3c51f0"><h5 class="css-bjcccq e1aruf1d0">Vi betygsätter vallåtarna – partiet som hamnar i topp</h5></a><div class="css-1a7e1yb ehl319q0"></div></div></article></li><li><article class="ef1ato12 css-1s5xkc1 ehl319q1"><div class="puffwrapper"><a rel="" href="/fordjupning/podcast/mer-propaganda-at-folket/" aria-label="Mer propaganda åt folket" tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="ehl319q3 css-14dai49 eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/9e24e8b2-fc33-4bb5-9d78-6e65b1e0ceef.jpeg?crop=1920%2C1080%2
7Cx0%2Cy0&amp;width=170&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2248%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2230.5px%22%20y%3D%2212px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><div class="css-q0zvdw e157h5ft0"><svg width="20px" height="20px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#fff" stroke-width="2"><path d="M12 1a3 3 0 0 0-3 3v8a3 3 0 0 0 6 0V4a3 3 0 0 0-3-3z"></path><path d="M19 10v2a7 7 0 0 1-14 0v-2M12 19v4M8 23h8"></path></svg></div></div></a><a rel="" href="/fordjupning/podcast/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="ehl319q2 css-p0czgk eahmyay1">Podcast</p></a><a rel="" href="/fordjupning/podcast/mer-propaganda-at-folket/" aria-label="Mer propaganda åt folket" class="css-11iuz56 ew3c51f0"><h5 class="css-bjcccq e1aruf1d0">Mer propaganda åt folket</h5></a><div class="css-1a7e1yb ehl319q0"></div></div></article></li><li><article class="ef1ato12 css-1s5xkc1 ehl319q1"><div class="puffwrapper"><a rel="" href="/fordjupning/podcast/kokainjakt-ica-stig-och-fotbolls-vm-lyssna-ikapp-pa-poddsasongen/" aria-label="Kokainjakt, Ica-Stig och fotbolls-VM" tabindex="-1" class="css-11iuz56 ew3c51f0"><div class="ehl319q3 css-14dai49 eyrsfib0"><picture><div data-src="https://static.bonniernews.se/ba/c1e130e0-7743-4152-9ce7-0ea02c918802.jpeg?crop=1920%2C1080%2Cx0%2Cy0&amp;width=170&amp;auto=webp&amp;enable=upscale"><img alt="" src="data:image/svg+xml; utf8, %0A%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2248%22%20style%3D%22background-color%3A%23F4F4F4%22%3E%0A%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%0A%20%20%20%20%20%20x%3D%2230.5px%22%20y%3D%2212px%22%20width%3D%2224%22%20height%3D%2224%22%20stroke%3D%22%23DFDFDF%22%0A%20%20%20%20%20%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20class%3D%22feather%20feather-image%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%20ry%3D%222%22%3E%3C%2Frect%3E%3Ccircle%20cx%3D%228.5%22%20cy%3D%228.5%22%20r%3D%221.5%22%3E%3C%2Fcircle%3E%3Cpolyline%20points%3D%2221%2015%2016%2010%205%2021%22%3E%3C%2Fpolyline%3E%3C%2Fsvg%3E%0A%20%20%20%20%3C%2Fsvg%3E" class="css-12su7i3 e1pbqofu0"/></div></picture><div class="css-q0zvdw e157h5ft0"><svg width="20px" height="20px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#fff" stroke-width="2"><path d="M12 1a3 3 0 0 0-3 3v8a3 3 0 0 0 6 0V4a3 3 0 0 0-3-3z"></path><path d="M19 10v2a7 7 0 0 1-14 0v-2M12 19v4M8 23h8"></path></svg></div></div></a><a rel="" href="/fordjupning/podcast/" class="eahmyay0 css-jlwp7o ew3c51f0"><p class="ehl319q2 css-p0czgk eahmyay1">Podcast</p></a><a rel="" href="/fordjupning/podcast/kokainjakt-ica-stig-och-fotbolls-vm-lyssna-ikapp-pa-poddsasongen/" aria-label="Kokainjakt, Ica-Stig och fotbolls-VM" class="css-11iuz56 ew3c51f0"><h5 class="css-bjcccq e1aruf1d0">Kokainjakt, Ica-Stig och fotbolls-VM</h5></a><div class="css-1a7e1yb ehl319q0"></div></div></article></li><hr class="css-l134yl eaikma94"/></ul></div><style data-emotion="css hulxgb">.css-hulxgb{border-left:none;border-right:none;border-bottom:none;box-shadow:none;}.css-hulxgb .e5qe0r20{margin-top:1rem;}.css-hulxgb .eixdaik0{margin-top:1rem;}@media print{.css-hulxgb{display:none;}}.css-hulxgb .ek8cor30{margin-top:1.5rem;}.css-hulxgb input:-webkit-autofill,.css-hulxgb input:-webkit-autofill:hover,.css-hulxgb input:-webkit-autofill:focus,.css-hulxgb input:-webkit-autofill:active{-webkit-box-shadow:0 0 0 100px #E9F6F4 inset!important;}</style><style data-emotion="css 1nlkqqa">.css-1nlkqqa{background-color:#E9F6F4;border-radius:0;padding:3.5rem 4rem;padding:2rem 1.25rem;border-left:none;border-right:none;border-bottom:none;box-shadow:none;}.css-1nlkqqa .eixdaik2,.css-1nlkqqa .eixdaik1{font-size:1rem;line-height:1.54;}.css-1nlkqqa+.css-1nlkqqa{margin-top:2rem;}.css-1nlkqqa p>a{-webkit-text-decoration:underline;text-decoration:underline;}.css-1nlkqqa h2{margin-top:0;margin-bottom:1rem;}@media (max-width: 959px){.css-1nlkqqa{padding:1.5rem 1.25rem;}}.css-1nlkqqa .e5qe0r20{margin-top:1rem;}.css-1nlkqqa .eixdaik0{margin-top:1rem;}@media print{.css-1nlkqqa{display:none;}}.css-1nlkqqa .ek8cor30{margin-top:1.5rem;}.css-1nlkqqa input:-webkit-autofill,.css-1nlkqqa input:-webkit-autofill:hover,.css-1nlkqqa input:-webkit-autofill:focus,.css-1nlkqqa input:-webkit-autofill:active{-webkit-box-shadow:0 0 0 100px #E9F6F4 inset!important;}</style><div class="e13l5g7l1 css-1nlkqqa e1apycj21"><h2 class="css-k3tcs5 e1aruf1d0">Resumés nyhetsbrev</h2>
7<p class="css-4paous eixdaik1"><label for="newsletter-signup">Missa ingenting från Resumé! Prenumerera på vårt nyhetsbrev helt gratis!</label></p><a href="https://campaign.bbmbonnier.se/resume-gratisbrev-registrering-tack" target="_blank" rel="noopener" class="css-agj7hy ek8cor30">Välj nyhetsbrev</a></div></aside></div></div></div><style data-emotion="css m5k18w">.css-m5k18w{background-color:#282828;padding:2.5rem 3rem;}@media (max-width: 959px){.css-m5k18w{padding:1.75rem;}}@media (max-width: 575px){.css-m5k18w{padding:1.5rem;}}@media print{.css-m5k18w{display:none;}}</style><footer class="css-m5k18w e164kuw4"><style data-emotion="css 4f98pr">.css-4f98pr{max-width:1336px;margin:0 auto;}.css-4f98pr svg{height:40px;}@media (max-width: 959px){.css-4f98pr svg{height:40px;}}@media (max-width: 575px){.css-4f98pr svg{height:28px;}}.css-4f98pr svg path{fill:#FFFFFF;}</style><div class="css-4f98pr e164kuw5"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 172 40"><path fill="#C00D0D" d="M30.64 12.247c0-4.452-3.074-9.008-17.388-9.008-1.325 0-8.217 0-13.252-.213v.53l1.643.265c1.697.318 2.333.636 2.598 1.537.212 1.007.37 2.862.37 5.724V30.85c0 2.544-.105 4.716-.317 5.564-.266 1.06-.636 1.325-2.598 1.59L0 38.216v.477h18.183v-.477l-2.068-.159c-2.014-.212-2.439-.477-2.704-1.537-.212-.848-.318-2.809-.318-5.67v-8.427h.213c.477 0 .953-.053 1.219-.053.954 0 1.272.16 2.173 1.643l5.778 10.228c2.12 3.657 3.075 4.823 6.68 4.823 1.484 0 4.081-.16 6.467-.265l3.021-.106v-.424c-2.597-.424-3.604-.635-4.77-1.802-2.439-2.49-7.74-11.288-10.178-15.687 3.498-1.484 6.944-3.922 6.944-8.533zm-8.481.478c0 6.571-4.666 8.956-9.066 8.903V10.022c0-2.067.054-4.664.16-5.989 6.361.053 8.906 3.816 8.906 8.692zm22.962 2.861c.796-.795 1.697-1.112 2.492-1.112 2.491 0 3.817 3.55 3.711 7.1-.636.266-2.969.478-8.64.584.264-2.809 1.06-5.194 2.437-6.572zm13.094 16.058-.212-.158c-1.59 1.695-3.87 2.914-6.89 2.914-5.037 0-8.483-3.497-8.483-10.599v-.955l15.055.054c.107-.318.212-.795.212-1.537 0-4.24-3.658-7.843-9.86-7.843-7.104 0-12.458 5.936-12.458 13.673 0 6.678 4.294 12.347 11.504 12.347 5.142 0 9.065-3.073 11.132-7.896zm14.742 3.604c0 1.961-1.219 3.18-3.18 3.18-2.81 0-5.408-2.597-9.224-8.32l-.371.105c.053 2.227.477 5.989.795 7.844 2.173.9 5.036 1.378 7.739 1.378 5.726 0 10.02-3.021 10.02-7.897 0-3.974-2.917-6.147-7.794-9.009-2.543-1.537-4.188-2.809-4.188-4.982 0-1.59 1.008-2.914 3.076-2.914 1.855 0 3.605 1.112 7.315 6.678l.37-.107c0-1.325-.211-5.247-.37-6.254-1.379-.582-3.923-1.325-6.891-1.325-5.46 0-9.277 3.18-9.277 7.367 0 4.187 2.968 6.094 7.05 8.639 3.234 1.96 4.93 3.391 4.93 5.617zm15.102 4.187c2.758 0 5.408-1.43 8.695-4.716l.212.105-.107 2.65c-.052.742-.052 1.325-.158 1.961l.106.105 10.549-1.96-.053-.424h-1.272c-1.325.053-1.537-.212-1.537-1.484V18.395c0-1.537.105-3.869.159-4.558l-.106-.158-10.338.954v.264l1.856.743c.848.37.954.53.954 2.066v16.217c-1.167.584-2.28 1.008-3.393 1.008s-1.908-.212-2.545-.849c-.795-.795-.953-2.385-.953-4.61V18.29c0-1.537.105-3.763.158-4.452l-.106-.158-10.39.954v.317l1.855.743c.848.317.955.476.955 2.013v14.945c0 3.233.583 4.346 1.643 5.353.954 1.007 2.385 1.431 3.816 1.431zm31.97-1.166-.848-.159c-1.06-.159-1.166-.371-1.166-1.166V19.03c1.166-.583 2.226-.954 3.393-.954 1.007 0 1.75.266 2.28.795.9.901.953 2.439.953 4.664v13.408c0 .795-.106 1.007-1.166 1.166l-.848.159v.424h11.503v-.424l-.848-.159c-1.06-.159-1.113-.371-1.113-1.166V21.098c0-.742 0-1.378-.053-1.961 1.007-.53 2.332-1.06 3.446-1.06.954 0 1.749.266 2.279.795.9.901.9 2.439.9 4.664v13.408c0 .795-.106 1.007-1.112 1.166l-.849.159v.424h11.77v-.424l-.849-.159c-1.326-.212-1.431-.318-1.431-1.166V20.356c0-3.074-.584-4.4-1.485-5.353-.953-.9-2.174-1.483-3.71-1.483-3.34 0-6.256 2.12-9.013 5.034-.212-1.696-.636-2.755-1.43-3.55-.955-.901-2.174-1.484-3.711-1.484-2.81 0-5.354 1.43-8.641 4.77l-.212-.107.053-1.537c0-.583.106-1.96.212-3.392l-.106-.158-9.86 3.338v.16l1.537 1.749c.424.476.583 1.06.583 1.96V36.89c0 .848-.159 1.007-1.43 1.22l-.85.158v.424h11.822v-.424zm38.876-22.683c.795-.795 1.697-1.112 2.491-1.112 2.492 0 3.817 3.55 3.71 7.1-.635.266-2.968.478-8.64.584.265-2.809 1.06-5.194 2.439-6.572zm13.093 16.058
7-.212-.158c-1.59 1.695-3.869 2.914-6.89 2.914-5.037 0-8.483-3.497-8.483-10.599v-.955l15.055.054c.106-.318.213-.795.213-1.537 0-4.24-3.659-7.843-9.86-7.843-7.104 0-12.458 5.936-12.458 13.673 0 6.678 4.294 12.347 11.503 12.347 5.143 0 9.065-3.073 11.132-7.896z"></path><path fill="#C83942" d="M168.394 3.39c0-1.543-1.446-3.133-3.328-3.133-1.977 0-2.7 1.639-3.568 3.423l-1.736 3.568c-.628 1.204-1.64 3.134-2.604 4.772l.24.146c1.736-1.206 3.328-2.218 4.92-3.23l3.569-2.17c1.832-1.11 2.507-2.074 2.507-3.376"></path></svg></div><style data-emotion="css 1cu4ca5">.css-1cu4ca5{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;max-width:1336px;margin:0 auto;}@media (max-width: 959px){.css-1cu4ca5{max-width:100%;}}.css-1cu4ca5 .e164kuw3{-webkit-flex:0 0 calc((100% / 4) - 1rem);-ms-flex:0 0 calc((100% / 4) - 1rem);flex:0 0 calc((100% / 4) - 1rem);}@media (max-width: 959px){.css-1cu4ca5 .e164kuw3{-webkit-flex:1 0 calc(50% - 1rem);-ms-flex:1 0 calc(50% - 1rem);flex:1 0 calc(50% - 1rem);margin-bottom:2rem;}}@media (max-width: 575px){.css-1cu4ca5 .e164kuw3{-webkit-flex:1 0 100%;-ms-flex:1 0 100%;flex:1 0 100%;}}</style><div class="css-1cu4ca5 e164kuw2"><style data-emotion="css 7tzul1">@media (max-width: 959px){.css-7tzul1{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;}}.css-7tzul1 .eixdaik1,.css-7tzul1 .eixdaik0{color:#FFFFFF;}.css-7tzul1 h5{-webkit-flex:0 0 100%;-ms-flex:0 0 100%;flex:0 0 100%;color:#FFFFFF;margin:1rem 0 0;}.css-7tzul1 .eixdaik1+h5{margin-top:2rem;}.css-7tzul1 >a{-webkit-flex:1 0 100%;-ms-flex:1 0 100%;flex:1 0 100%;display:block;color:#FFFFFF;margin-top:0.75rem;margin-right:0.75rem;}@media (max-width: 575px){.css-7tzul1 >a{-webkit-flex:0 0 45%;-ms-flex:0 0 45%;flex:0 0 45%;padding:unset;}}.css-7tzul1 >a .eixdaik1,.css-7tzul1 >a .eixdaik0{color:#FFFFFF;}.css-7tzul1 >a+a{margin-top:0.75rem;}.css-7tzul1 >a:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-7tzul1 >div{margin-top:2.75rem;}.css-7tzul1 >div .eixdaik0+.eixdaik0,.css-7tzul1 >div .eixdaik1+.eixdaik1{margin-top:1.5rem;}</style><div class="css-7tzul1 e164kuw3"><style data-emotion="css bjcccq">.css-bjcccq{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;}@media (max-width: 959px){.css-bjcccq{font-size:1rem;letter-spacing:-0.5px;line-height:1.25;}}</style><h5 class="css-bjcccq e1aruf1d0">Om</h5><style data-emotion="css 11iuz56">.css-11iuz56{cursor:pointer;}.css-11iuz56:hover h1,.css-11iuz56:hover h2,.css-11iuz56:hover h3,.css-11iuz56:hover h4,.css-11iuz56:hover h5{-webkit-text-decoration:underline;text-decoration:underline;}</style><a rel="" href="/kontakt/" class="css-11iuz56 ew3c51f0"><style data-emotion="css 4paous">.css-4paous{letter-spacing:0;color:#202020;font-size:1rem;line-height:1.54;}.css-4paous a{overflow-wrap:anywhere;}.css-4paous a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-4paous eixdaik1">Kontakta oss</p></a><a rel="" href="/om-oss/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Om oss</p></a><a rel="" href="/kontakt/#tips" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Tipsa oss</p></a><a rel="noopener" href="https://etidning.bonniernews.se/" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">E-tidning</p></a><a rel="" href="/om/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Alla ämnen</p></a><a rel="" href="/lediga-jobb/" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Lediga jobb</p></a><a rel="noopener" href="https://advertising.bonniernews.se/brands/resum" target="_blank" class="css-11iuz56 ew3c51f0">
7<p class="css-4paous eixdaik1">Annonsera</p></a><a rel="noopener" href="https://gdpr.bonniernews.se/annonsering" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Om annonser</p></a><a rel="noopener noreferrer" href="https://iabsverige.se/goldstandard/" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Gold Standard</p></a><a rel="noopener" href="https://gdpr.bonniernews.se/cookiepolicy" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Kakpolicy</p></a><a rel="noopener" href="https://gdpr.bonniernews.se/personuppgiftspolicy/" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Personuppgiftspolicy</p></a><a rel="noopener" href="https://www.bonniernews.se/info/upphovsratt-och-ai" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Upphovsrätt &amp; AI</p></a><a href="#"><p class="css-4paous eixdaik1">Hantera kakor och samtycken</p></a><a rel="" href="/rss.xml" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">RSS</p></a></div><div class="css-7tzul1 e164kuw3"><h5 class="css-bjcccq e1aruf1d0">Populära ämnen</h5><a rel="" href="/affarer/byraer/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">ByrÃ¥er</p></a><a rel="" href="/marknadsforing/design/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Design</p></a><a rel="" href="/arbetsliv/folk-pa-vag/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Folk pÃ¥ väg</p></a><a rel="" href="/marknadsforing/kampanj/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Kampanjer</p></a><a rel="" href="/marknadsforing/kreativitet/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Kreativitet</p></a><a rel="" href="/kommunikation/media/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Media</p></a><a rel="" href="/kommunikation/pr/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">PR</p></a><a rel="" href="/marknadsforing/reklam/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Reklam</p></a><a rel="" href="/kommunikation/sociala-medier/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Sociala medier</p></a><a rel="" href="/marknadsforing/strategi/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Strategi</p></a><a rel="" href="/kommunikation/varumarke/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Varumärke</p></a></div><div class="css-7tzul1 e164kuw3"><h5 class="css-bjcccq e1aruf1d0">Mer frÃ¥n <!-- -->Resumé</h5><a rel="" href="/opinion/analys/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Analys</p></a><a rel="" href="/fordjupning/case/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Case</p></a><a rel="" href="/databas/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Databas</p></a><a rel="" href="/opinion/debatt/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Debatt</p></a><a rel="" href="/fordjupning/granskning/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Granskning</p></a><a rel="" href="/fordjupning/helgintervjuer/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Helgintervjuer</p></a><a rel="" href="/opinion/kronika/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Krönika</p></a><a rel="noopener" href="https://campaign.bbmbonnier.se/resume-gratisbrev-registrering-tack" target="_blank" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Nyhetsbrev</p></a><a rel="" href="/fordjupning/podcast/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Podcast</p></a><a rel="" href="/fordjupning/resume-insikt/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Resumé insikt</p></a><a rel="" href="/marknadsforing/trend/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Trend</p></a><a rel="" href="/marknadsforing/tavling/" class="css-11iuz56 ew3c51f0"><p class="css-4paous eixdaik1">Tävling</p></a></div><div class="css-7tzul1 e164kuw3"><h5 class="css-bjcccq e1aruf1d0">Kundservice</h5><a rel="noopener noreferrer" href="mailto:[email protected]" class="css-11iuz56 ew3c51f0"><style data-emotion="css 135obw1">.css-135obw1 svg *{stroke:#FFFFFF;}</style><style data-emotion="css 1y47q2">.css-1y47q2{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:inherit;}.css-1y47q2 svg{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;fill:#4A4A4A;margin-right:0.375rem;}.css-1y47q2 svg *{stroke:#FFFFFF;}</style><div class="e164kuw6 css-1y47q2 ej4w6je0"><svg height="14" width="14" viewBox="0 0 66 54" xmlns="http://www.w3.org/2000/svg"><g stroke="#000" stroke-width="6" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"><path d="M9 3h48c3.3 0 6 2.7 6 6v36c0 3.3-2.7 6-6 6H9c-3.3 0-6-2.7-6-6V9c0-3.3 2.7-6 6-6z"></path><path d="M63 9 33 30 3 9"></path></g></svg>
7<p class="css-4paous eixdaik1">[email protected]</p></div></a><a rel="noopener noreferrer" href="tel:08-409 320 07" class="css-11iuz56 ew3c51f0"><style data-emotion="css pgshij">.css-pgshij{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:inherit;}.css-pgshij svg{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;fill:#4A4A4A;margin-right:0.375rem;}</style><div class="e164kuw6 css-pgshij ej4w6je0"><svg height="14" width="14" xmlns="http://www.w3.org/2000/svg"><path d="M12 9.206v1.65a1.097 1.097 0 0 1-1.2 1.1 10.887 10.887 0 0 1-4.745-1.688 10.735 10.735 0 0 1-3.3-3.3 10.888 10.888 0 0 1-1.69-4.769 1.099 1.099 0 0 1 .285-.839c.208-.23.502-.36.81-.36h1.65a1.1 1.1 0 0 1 1.1.946c.07.528.2 1.047.386 1.546a1.1 1.1 0 0 1-.248 1.16l-.698.699a8.8 8.8 0 0 0 3.3 3.3l.698-.699a1.1 1.1 0 0 1 1.16-.247 7.09 7.09 0 0 0 1.546.385c.554.078.96.558.946 1.116z" stroke="#FFF" stroke-width="1.1" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"></path></svg><p class="css-4paous eixdaik1">08-409 320 07</p></div></a><div><p class="css-4paous eixdaik1">Tf chefredaktör och ansvarig utgivare:<!-- --> <br/>Andreas RÃ¥gsjö Thorell</p><p class="css-4paous eixdaik1">TillhandahÃ¥llare av innehÃ¥ll: <!-- -->Bonnier Business Media Sweden AB, 105 16 Stockholm, org. nr 556468-8892.</p><p class="css-4paous eixdaik1">Allt innehÃ¥ll pÃ¥ <!-- -->resume.se<!-- --> skyddas av upphovsrättslagen. Ange källa vid citering.</p><p class="css-4paous eixdaik1">Resumé<!-- --> är en del av Bonnier News.</p><p class="css-4paous eixdaik1">Resumé<!-- --> <!-- -->105 16<!-- --> <!-- -->Stockholm</p></div><style data-emotion="css 1fkqr4k">.css-1fkqr4k{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-top:3rem;}@media (max-width: 959px){.css-1fkqr4k{-webkit-flex-basis:48%;-ms-flex-preferred-size:48%;flex-basis:48%;margin-top:auto;}}@media (max-width: 575px){.css-1fkqr4k{margin-top:2rem;}}.css-1fkqr4k a+a{margin-top:0;margin-left:1rem;}</style><div class="css-1fkqr4k e164kuw0"><a rel="nofollow noreferrer noopener" href="https://www.facebook.com/tidningenresume/" target="_blank" class="css-11iuz56 ew3c51f0"><svg width="40" height="40" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M24.01 12c0-6.628-5.372-12.001-12-12.001s-12 5.373-12 12c0 5.99 4.388 10.955 10.125 11.856v-8.386H7.088v-3.47h3.047V9.357c0-3.008 1.792-4.67 4.533-4.67 1.313 0 2.686.235 2.686.235v2.953h-1.513c-1.491 0-1.956.926-1.956 1.875V12h3.328l-.532 3.47h-2.796v8.386c5.737-.9 10.126-5.865 10.126-11.855Z" fill="#1877F2"></path><path fill-rule="evenodd" clip-rule="evenodd" d="m16.681 15.469.532-3.47h-3.328V9.75c0-.95.465-1.875 1.956-1.875h1.513V4.921s-1.373-.234-2.686-.234c-2.741 0-4.533 1.661-4.533 4.669V12H7.088v3.469h3.047v8.386a12.087 12.087 0 0 0 3.75 0v-8.386h2.796Z" fill="#FFFFFE"></path></svg></a><a rel="nofollow noreferrer noopener" href="https://twitter.com/tidningenresume/" target="_blank" class="css-11iuz56 ew3c51f0"><svg width="40" height="40" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M12 24c6.627 0 12-5.373 12-12S18.627 0 12 0 0 5.373 0 12s5.373 12 12 12Z" fill="#000"></path><g clip-path="url(#clip0_913_247)"><path d="M13.142 11.193 17.609 6H16.55l-3.879 4.509L9.573 6H6l4.685 6.818L6 18.264h1.059l4.096-4.762 3.272 4.762H18l-4.859-7.071Zm-1.45 1.685-.475-.679L7.44 6.797h1.626l3.048 4.36.475.679 3.962 5.667h-1.626l-3.233-4.624Z" fill="#fff"></path></g></svg></a><a rel="nofollow noreferrer noopener" href="https://www.linkedin.com/company/resume/" target="_blank" class="css-11iuz56 ew3c51f0"><svg width="40" height="40" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"><mask id="a" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="0" y="0" width="23" height="22"><path d="M0 0h22.01v22H0V0Z" fill="#fff"></path></mask><g mask="url(#a)"><path fill="#fff" d="M2 2h18v18H2z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M18.759 18.758h-3.31v-5.741c0-1.694-.72-2.216-1.648-2.216-.982 0-1.944.738-1.944 2.258v5.699h-3.31V8.247h3.183v1.456h.042c.32-.647 1.438-1.752 3.145-1.752 1.846 0 3.842 1.095 3.842 4.306v6.5ZM4.906 6.782c-1.054 0-1.908-.802-1.908-1.9 0-1.097.854-1.9 1.908-1.9 1.053 0 1.907.803 1.907 1.9 0 1.098-.854 1.9-1.907 1.9ZM3.25 18.75h3.31V8.238H3.25V18.75ZM20.385 0H1.625C.727 0 0 .727 0 1.625v18.76c0 .897.727 1.624 1.625 1.624h18.76c.897 0 1.625-.727 1.625-1.
7625V1.624C22.01.728 21.282 0 20.385 0Z" fill="#0A66C2"></path></g></svg></a><a rel="nofollow noreferrer noopener" href="https://www.instagram.com/tidningenresume/" target="_blank" class="css-11iuz56 ew3c51f0"><svg width="40" height="40" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 1000"><path d="M295.42 6c-53.2 2.51-89.53 11-121.29 23.48-32.87 12.81-60.73 30-88.45 57.82S40.89 143 28.17 175.92c-12.31 31.83-20.65 68.19-23 121.42S2.3 367.68 2.56 503.46 3.42 656.26 6 709.6c2.54 53.19 11 89.51 23.48 121.28 12.83 32.87 30 60.72 57.83 88.45S143 964.09 176 976.83c31.8 12.29 68.17 20.67 121.39 23s70.35 2.87 206.09 2.61 152.83-.86 206.16-3.39S799.1 988 830.88 975.58c32.87-12.86 60.74-30 88.45-57.84s44.77-55.74 57.48-88.68c12.32-31.8 20.69-68.17 23-121.35 2.33-53.37 2.88-70.41 2.62-206.17s-.87-152.78-3.4-206.1-11-89.53-23.47-121.32c-12.85-32.87-30-60.7-57.82-88.45S862 40.87 829.07 28.19c-31.82-12.31-68.17-20.7-121.39-23S637.33 2.3 501.54 2.56 348.75 3.4 295.42 6m5.84 903.88c-48.75-2.12-75.22-10.22-92.86-17-23.36-9-40-19.88-57.58-37.29s-28.38-34.11-37.5-57.42c-6.85-17.64-15.1-44.08-17.38-92.83-2.48-52.69-3-68.51-3.29-202s.22-149.29 2.53-202c2.08-48.71 10.23-75.21 17-92.84 9-23.39 19.84-40 37.29-57.57s34.1-28.39 57.43-37.51c17.62-6.88 44.06-15.06 92.79-17.38 52.73-2.5 68.53-3 202-3.29s149.31.21 202.06 2.53c48.71 2.12 75.22 10.19 92.83 17 23.37 9 40 19.81 57.57 37.29s28.4 34.07 37.52 57.45c6.89 17.57 15.07 44 17.37 92.76 2.51 52.73 3.08 68.54 3.32 202s-.23 149.31-2.54 202c-2.13 48.75-10.21 75.23-17 92.89-9 23.35-19.85 40-37.31 57.56s-34.09 28.38-57.43 37.5c-17.6 6.87-44.07 15.07-92.76 17.39-52.73 2.48-68.53 3-202.05 3.29s-149.27-.25-202-2.53m407.6-674.61a60 60 0 1 0 59.88-60.1 60 60 0 0 0-59.88 60.1M245.77 503c.28 141.8 115.44 256.49 257.21 256.22S759.52 643.8 759.25 502 643.79 245.48 502 245.76 245.5 361.22 245.77 503m90.06-.18a166.67 166.67 0 1 1 167 166.34 166.65 166.65 0 0 1-167-166.34" transform="translate(-2.5 -2.5)" style="fill:#fff"></path></svg></a></div></div><style data-emotion="css 1t7sojn">.css-1t7sojn{-webkit-flex:1;-ms-flex:1;flex:1;border-top:1px solid #FFFFFF;margin-top:3.5rem;padding-top:1.5rem;}.css-1t7sojn p{display:inline-block;color:#FFFFFF;margin-top:0.5rem;}.css-1t7sojn p:first-of-type{display:block;}.css-1t7sojn p:first-of-type:after{content:'';}.css-1t7sojn p a{color:#FFFFFF;}.css-1t7sojn p a:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-1t7sojn p:after{content:'|';margin:0 0.75rem;}.css-1t7sojn p:last-of-type{margin-right:unset;}.css-1t7sojn p:last-of-type:after{content:unset;}@media (max-width: 959px){.css-1t7sojn p:first-of-type{width:100%;}}@media (max-width: 575px){.css-1t7sojn p{margin-right:0.5rem;}.css-1t7sojn p:first-of-type{margin-bottom:0.5rem;}.css-1t7sojn p:after{content:unset;}.css-1t7sojn a{-webkit-flex:0 50%;-ms-flex:0 50%;flex:0 50%;}}@media (max-width: 575px){.css-1t7sojn{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;margin-top:0rem;}}</style><div class="css-1t7sojn e164kuw1"><style data-emotion="css u3rr24">.css-u3rr24{letter-spacing:0;color:#202020;font-size:0.8125rem;line-height:1.54;}.css-u3rr24 a{overflow-wrap:anywhere;}.css-u3rr24 a:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><p class="css-u3rr24 eixdaik0">Fler branschtitlar från Bonnier News:</p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.aktuellhallbarhet.se/" target="_blank" class="css-11iuz56 ew3c51f0">Aktuell Hållbarhet</a></p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.byggindustrin.se/" target="_blank" class="css-11iuz56 ew3c51f0">Byggindustrin</a></p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.di.se/" target="_blank" class="css-11iuz56 ew3c51f0">Dagens industri</a></p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.dagensmedia.se/" target="_blank" class="css-11iuz56 ew3c51f0">Dagens Media</a></p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.dagensmedicin.se/" target="_blank" class="css-11iuz56 ew3c51f0">Dagens Medicin</a></p>
7<p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.dagenssamhalle.se/" target="_blank" class="css-11iuz56 ew3c51f0">Dagens Samhälle</a></p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.dagligvarunytt.se/" target="_blank" class="css-11iuz56 ew3c51f0">Dagligvarunytt</a></p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.fastighetsnytt.se/" target="_blank" class="css-11iuz56 ew3c51f0">Fastighetsnytt</a></p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.market.se/" target="_blank" class="css-11iuz56 ew3c51f0">Market</a></p><p class="css-u3rr24 eixdaik0"><a rel="noopener" href="https://www.privataaffarer.se/" target="_blank" class="css-11iuz56 ew3c51f0">Privata Affärer</a></p></div></div></footer></div>
7<script id="__NEXT_DATA__" type="application/json">{"props":{"path":"/","query":{},"isServer":true,"statusCode":200,"type":"listingPage","id":"152c798d-f467-5bac-ab78-1a7fd4320ec2","trackingId":"resume.contentful.nyheter","url":"/","pageTitle":"Resumé – Sveriges ledande affärssajt inom kommunikation och marknadsföring","metaDescription":"Resumé.se - nyheter, fördjupning, analys, insikter och reportage från Skandinaviens största affärstidning.","containers":[{"area":"main","type":"articlelisting","article":{"type":"article","id":"eb5fccd4-150c-4c66-b926-deb5e0e8b6a1","url":"/marknadsforing/tech/ai-ledarna-pa-plats-och-granssnittets-dod-sa-var-dreamforce-2026/","articleTypes":["opinion"],"sectionPath":[{"id":"10ebb30f-291a-55ca-b1e2-38b0f992d645","name":"Tech","url":"/marknadsforing/tech/"}],"headlineHtml":"AI-jättarna visar vad som väntar marknadscheferna","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/93664b04-71b2-4b0b-aba2-742a711a2b49.jpeg?crop=3000%2C1688%2Cx0%2Cy281","captionHtml":"","imageType":"foto","author":"","height":2250,"width":3000}],"teaserText":"Martin Edenström rapporterar från Salesforces jättekonferens i San Fransisco ","layout":"bilditop","publicationTime":"2026-09-24T13:51:25.281Z","accessRestriction":"loggedIn"}},{"type":"teaserwrapper","area":"main","teasers":[{"name":"Månadens kampanj","externalLink":null,"layout":"vinjett"},{"id":"49c4f7e0-e924-44fb-821a-197245570e53","name":"Okristligt tidig morgon tar hem Månadens print","externalLink":"/alla-nyheter/manadens-print/okristligt-tidig-morgon-tar-hem-manadens-print/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/e472f588-ee97-4b05-a8f4-a2213b120aa3.jpeg?crop=2000%2C1125%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1125,"width":2000}],"layout":"bilditop","article":{"type":"article","id":"49c4f7e0-e924-44fb-821a-197245570e53","url":"/alla-nyheter/manadens-print/okristligt-tidig-morgon-tar-hem-manadens-print/","articleTypes":["advisory"],"sectionPath":[{"id":"9420fa31-6ce4-53d0-81ce-fe28ad78db4c","name":"Månadens print","url":"/alla-nyheter/manadens-print/"}],"headlineHtml":"Okristligt tidig morgon tar hem Månadens print","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/e472f588-ee97-4b05-a8f4-a2213b120aa3.jpeg?crop=2000%2C1125%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1125,"width":2000}],"teaserText":"På månadens prispall: ✔ Passning till trötta föräldrar ✔ Kamouflage ✔ Hjärtknipande handstil ","layout":"bilditop","publicationTime":"2026-09-24T12:10:50.562Z","accessRestriction":"none"},"teaserText":"På månadens prispall: ✔ Passning till trötta föräldrar ✔ Kamouflage ✔ Hjärtknipande handstil "},{"id":"aae8ceae-ab02-457f-a3a7-f0fca9d0e87c","name":"\u003cspan\u003eTove Langseth:\u003c/span\u003e Idéerna klockrena, men på olika sätt","externalLink":"/alla-nyheter/kronika-print/tove-langseth-prestigenivan-ar-foredomligt-lag/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/8e3c4602-3246-4ac7-ba8a-603810f9e3de.jpeg?crop=1918%2C1079%2Cx1%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1079,"width":1920}],"layout":"standard","article":{"type":"article","id":"aae8ceae-ab02-457f-a3a7-f0fca9d0e87c","url":"/alla-nyheter/kronika-print/tove-langseth-prestigenivan-ar-foredomligt-lag/","articleTypes":["opinion"],"sectionPath":[{"id":"ca986198-ea0a-59da-9299-d6eee4bc0feb","name":"Krönika print","url":"/alla-nyheter/kronika-print/"}],"headlineHtml":"\u003cspan\u003eTove Langseth:\u003c/span\u003e Idéerna klockrena, men på olika sätt","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/8e3c4602-3246-4ac7-ba8a-603810f9e3de.jpeg?crop=1918%2C1079%2Cx1%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1079,"width":1920}],"teaserText":"Ordföranden i Månadens print om finalisterna: Alla vet hur svårt det är","layout":"standard","publicationTime":"2026-09-24T12:10:44.120Z","accessRestriction":"none"},"teaserText":"Ordföranden i Månadens print om finalisterna: Alla vet hur svårt det är"}]},{"area":"main","type":"articlelisting","article":{"type":"article","id":"6106f923-9393-4901-a0d4-eec0b0a11366","url":"/marknadsforing/kampanj/kupp
7ar-in-egna-varumarket-i-lyxlagenheter-lika-mycket-designobjekt/","articleTypes":["standard"],"sectionPath":[{"id":"242eea5c-7453-5b17-81ed-eb895bf44690","name":"Kampanj","url":"/marknadsforing/kampanj/"}],"headlineHtml":"Kuppar in egna varumärket i lyxmäklarnas annonser","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/2b6065d2-55fa-46e7-89fb-cd457c8bc760.jpeg?crop=3000%2C1688%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1688,"width":3000}],"teaserText":"”Lika mycket designobjekt som klädvårdsprodukter – passar in i Europas lyxigaste hem”","layout":"bilditop","publicationTime":"2026-09-24T11:15:42.517Z","accessRestriction":"none"}},{"type":"adscontainer","area":"main","index":1},{"type":"nativeads","area":"main","heading":"Creative Summit är tillbaka: “Alla kan nynna på en reklamfilm från 1985” ","images":[{"type":"image","imageType":"foto","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/Q8p1qhcNQbPvE5ugQuj2o/ecc90f52cdb8f03b50466f5ef5ce458e/CREATIVE_SUMMIT.png","width":1238,"height":664}],"slug":"creative-summit-ar-tillbaka-alla-kan-nynna-pa-en-reklamfilm-fran-1985","company":{"name":"Resumé Event"}},{"type":"dotList","area":"right","vignette":{"textHtml":"Senaste nytt","layout":"standard"},"teasers":[{"type":"article","id":"eb5fccd4-150c-4c66-b926-deb5e0e8b6a1","url":"/marknadsforing/tech/ai-ledarna-pa-plats-och-granssnittets-dod-sa-var-dreamforce-2026/","articleTypes":["opinion"],"sectionPath":[{"id":"10ebb30f-291a-55ca-b1e2-38b0f992d645","name":"Tech","url":"/marknadsforing/tech/"}],"headlineHtml":"AI-jättarna visar vad som väntar marknadscheferna","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/93664b04-71b2-4b0b-aba2-742a711a2b49.jpeg?crop=3000%2C1688%2Cx0%2Cy281","captionHtml":"","imageType":"foto","author":"","height":2250,"width":3000}],"teaserText":"Martin Edenström rapporterar från Salesforces jättekonferens i San Fransisco ","layout":"standard","publicationTime":"2026-09-24T13:51:25.281Z","accessRestriction":"loggedIn"},{"type":"article","id":"49c4f7e0-e924-44fb-821a-197245570e53","url":"/alla-nyheter/manadens-print/okristligt-tidig-morgon-tar-hem-manadens-print/","articleTypes":["advisory"],"sectionPath":[{"id":"9420fa31-6ce4-53d0-81ce-fe28ad78db4c","name":"Månadens print","url":"/alla-nyheter/manadens-print/"}],"headlineHtml":"Okristligt tidig morgon tar hem Månadens print","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/e472f588-ee97-4b05-a8f4-a2213b120aa3.jpeg?crop=2000%2C1125%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1125,"width":2000}],"teaserText":"På månadens prispall: ✔ Passning till trötta föräldrar ✔ Kamouflage ✔ Hjärtknipande handstil ","layout":"standard","publicationTime":"2026-09-24T12:10:50.562Z","accessRestriction":"none"},{"type":"article","id":"aae8ceae-ab02-457f-a3a7-f0fca9d0e87c","url":"/alla-nyheter/kronika-print/tove-langseth-prestigenivan-ar-foredomligt-lag/","articleTypes":["opinion"],"sectionPath":[{"id":"ca986198-ea0a-59da-9299-d6eee4bc0feb","name":"Krönika print","url":"/alla-nyheter/kronika-print/"}],"headlineHtml":"\u003cspan\u003eTove Langseth:\u003c/span\u003e Idéerna klockrena, men på olika sätt","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/8e3c4602-3246-4ac7-ba8a-603810f9e3de.jpeg?crop=1918%2C1079%2Cx1%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1079,"width":1920}],"teaserText":"Ordföranden i Månadens print om finalisterna: Alla vet hur svårt det är","layout":"standard","publicationTime":"2026-09-24T12:10:44.120Z","accessRestriction":"none"},{"type":"article","id":"6106f923-9393-4901-a0d4-eec0b0a11366","url":"/marknadsforing/kampanj/kuppar-in-egna-varumarket-i-lyxlagenheter-lika-mycket-designobjekt/","articleTypes":["standard"],"sectionPath":[{"id":"242eea5c-7453-5b17-81ed-eb895bf44690","name":"Kampanj","url":"/marknadsforing/kampanj/"}],"headlineHtml":"Kuppar in egna varumärket i lyxmäklarnas annonser","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/2b6065d2-55fa-46e7-89fb-cd457c8bc760.jpeg?crop=3000%2C1688%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1688,"width":3000}],"teaserText":"”Lika mycket designobjekt som klädvårdsprodukter – passar in i Europas lyxigaste hem”","layout":"standard","publicationTime":"2026-09-24T11:15:42.517Z","accessRestriction":"none"},{"type":"article","id":"7a3b3f8b-fe38-429b-8fee-5ba093c6256e","url":"/arbetsliv/folk-pa-vag/deras-byra-gick-i-konkurs-varvas-av-lokalkonkurrenten/","articleTypes":["standard"],"sectionPath":[{"id":"
717d55966-8793-57cf-97b3-802fe6ca7df9","name":"Folk på väg","url":"/arbetsliv/folk-pa-vag/"}],"headlineHtml":"Deras byrå gick i konkurs – värvas av lokalkonkurrenten","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/cee4b82a-6e26-4015-8033-1d9ae7e0f900.jpeg?crop=3840%2C2160%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":2160,"width":3840}],"teaserText":"”Sveriges största småstadsbyrå” når över 50 medarbetare","layout":"standard","publicationTime":"2026-09-24T09:42:49.822Z","accessRestriction":"none"}]},{"type":"teaserwrapper","area":"main","teasers":[{"name":"Resumé Insikt: Bokslutskartläggning","externalLink":null,"layout":"vinjett"},{"id":"7ce35f9a-4355-493a-bc3c-d0145ebb6396","name":"Gamla intäkter pressas – nu måste reklambyråerna ställa om","externalLink":"/fordjupning/resume-insikt/ai-pressar-reklambyraerna-nu-maste-affarsmodellen-stallas-om/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/0415c998-a9ce-46e8-a3a9-0d977e2c2c20.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"bilditop","article":{"type":"article","id":"7ce35f9a-4355-493a-bc3c-d0145ebb6396","url":"/fordjupning/resume-insikt/ai-pressar-reklambyraerna-nu-maste-affarsmodellen-stallas-om/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Gamla intäkter pressas – nu måste reklambyråerna ställa om","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/0415c998-a9ce-46e8-a3a9-0d977e2c2c20.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"✔ ALLA SIFFROR – få hela listan över reklambyråernas affärer 2025  ✔ AI utmanar marginalerna ✔ Nycklarna till betalningsvilja de kommande åren. ","layout":"bilditop","publicationTime":"2026-09-23T12:17:25.725Z","accessRestriction":"locked"},"teaserText":"✔ ALLA SIFFROR – få hela listan över reklambyråernas affärer 2025  ✔ AI utmanar marginalerna ✔ Nycklarna till betalningsvilja de kommande åren. "},{"id":"0bf0e1ba-a2ad-4062-b931-02e0f25b8830","name":"Digitalbyråerna i AI-fällan – bolagen som vinner när marginalerna krossas","externalLink":"/fordjupning/resume-insikt/digitalbyraerna-i-ai-fallan-hjarnkirurgerna-vinner-nar-marginalerna-krossas/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/62afdf0c-9db2-4b83-ae21-69503c5f5bba.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"standard","article":{"type":"article","id":"0bf0e1ba-a2ad-4062-b931-02e0f25b8830","url":"/fordjupning/resume-insikt/digitalbyraerna-i-ai-fallan-hjarnkirurgerna-vinner-nar-marginalerna-krossas/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Digitalbyråerna i AI-fällan – bolagen som vinner när marginalerna krossas","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/62afdf0c-9db2-4b83-ae21-69503c5f5bba.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"■ Den traditionella konsulttimmen tappar i värde när AI tar över ✔ Här är hela listan över digitalbyråernas lönsamhet 2025.","layout":"standard","publicationTime":"2026-09-23T09:59:14.066Z","accessRestriction":"locked"},"teaserText":"■ Den traditionella konsulttimmen tappar i värde när AI tar över ✔ Här är hela listan över digitalbyråernas lönsamhet 2025."},{"id":"5d33611f-631f-4996-bf9d-08b18dd9eea3","name":"Event tar större del av kakan: Effekt och affärsnytta i fokus","externalLink":"/fordjupning/resume-insikt/event-tar-storre-del-av-kakan-effekt-och-affarsnytta-i-fokus/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/9c66714e-f0c7-4886-b612-08e1b0fe1c23.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"standard","article":{"type":"article","id":"5d33611f-631f-4996-bf9d-08b18dd9eea3","url":"/fordjupning/resume-insikt/event-tar-storre-del-av-kakan-effekt-och-affarsnytta-i-fokus/","articleTypes":["advisory"],"sectionPath":[{"id":"
71f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Event tar större del av kakan: Effekt och affärsnytta i fokus","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/9c66714e-f0c7-4886-b612-08e1b0fe1c23.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"✔ Aktörerna som går allra bäst ✔ Avalon bygger affär på strategisk nivå ✔ ”Fler behöver förstå värdet”","layout":"standard","publicationTime":"2026-09-22T13:45:18.658Z","accessRestriction":"locked"},"teaserText":"✔ Aktörerna som går allra bäst ✔ Avalon bygger affär på strategisk nivå ✔ ”Fler behöver förstå värdet”"}]},{"type":"teaserwrapper","area":"main","teasers":[{"id":"7a3b3f8b-fe38-429b-8fee-5ba093c6256e","name":"Deras byrå gick i konkurs – värvas av lokalkonkurrenten","externalLink":"/arbetsliv/folk-pa-vag/deras-byra-gick-i-konkurs-varvas-av-lokalkonkurrenten/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/cee4b82a-6e26-4015-8033-1d9ae7e0f900.jpeg?crop=3840%2C2160%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":2160,"width":3840}],"layout":"bilditop","article":{"type":"article","id":"7a3b3f8b-fe38-429b-8fee-5ba093c6256e","url":"/arbetsliv/folk-pa-vag/deras-byra-gick-i-konkurs-varvas-av-lokalkonkurrenten/","articleTypes":["standard"],"sectionPath":[{"id":"17d55966-8793-57cf-97b3-802fe6ca7df9","name":"Folk på väg","url":"/arbetsliv/folk-pa-vag/"}],"headlineHtml":"Deras byrå gick i konkurs – värvas av lokalkonkurrenten","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/cee4b82a-6e26-4015-8033-1d9ae7e0f900.jpeg?crop=3840%2C2160%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":2160,"width":3840}],"teaserText":"”Sveriges största småstadsbyrå” når över 50 medarbetare","layout":"bilditop","publicationTime":"2026-09-24T09:42:49.822Z","accessRestriction":"none"},"teaserText":"”Sveriges största småstadsbyrå” når över 50 medarbetare"},{"id":"51cf3196-81ba-41a2-a914-9e8276ed003d","name":"Skrotar hela upphandlingen – efter byråns överklagade ","externalLink":"/affarer/byraval/skrotar-hela-upphandlingen-efter-byrans-overklagade/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/131af13e-5a41-4907-b30c-d742516f8a7e.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"layout":"standard","article":{"type":"article","id":"51cf3196-81ba-41a2-a914-9e8276ed003d","url":"/affarer/byraval/skrotar-hela-upphandlingen-efter-byrans-overklagade/","articleTypes":["standard"],"sectionPath":[{"id":"1c516a0f-9f55-52e0-a6b8-2f3b6570c63a","name":"Byråval","url":"/affarer/byraval/"}],"headlineHtml":"Skrotar hela upphandlingen – efter byråns överklagade ","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/131af13e-5a41-4907-b30c-d742516f8a7e.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"teaserText":"Kommunchefen: ”Fanns tvetydigheter i vårt underlag” ✔ Fortsätter samarbetet med konkurrenten","layout":"standard","publicationTime":"2026-09-23T08:02:24.179Z","accessRestriction":"locked"},"teaserText":"Kommunchefen: ”Fanns tvetydigheter i vårt underlag” ✔ Fortsätter samarbetet med konkurrenten"}]},{"type":"numberedlist","area":"right","vignette":{"textHtml":"Mest läst","layout":"standard"},"teasers":[{"type":"article","id":"96111810-ad89-4c2d-887a-f67a213dc8d8","url":"/affarer/byraer/byran-bakom-epic-split-i-konkurs/","articleTypes":["standard"],"sectionPath":[{"id":"2b067ca5-c89b-7f8d-6ccd-0bed615bbcdc","name":"Byråer","url":"/affarer/byraer/"}],"headlineHtml":"Byrån bakom ”Epic Split” i konkurs","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/3204dfdb-05d7-4cd7-a584-8159188ee4b3.jpeg?crop=889%2C500%2Cx56%2Cy0","captionHtml":"","imageType":"foto","author":"","height":500,"width":1000}],"teaserText":"Flera svenska storföretag på kundlistan ✔ Varningstecknen i bokslutet","layout":"standard","publicationTime":"2026-09-17T12:01:22.718Z","accessRestriction":"locked"},{"type":"article","id":"5d2a7d07-6af6-4fa4-b0ce-d29c590ef19a","url":"/fordjupning/case/sa-fordubblade-efva-attling-forsaljningen-pa-sociala-medier/","articleTypes":["standard"],"sectionPath":[{"id":"22f55a28-40a6-5d63-b169-673897d456f4","name":"Case","url":"/fordjupning/case/"}],"headlineHtml":"Efva Attling gjorde om samarbetet med influencers – dubblade försäljningen","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/8725b86d-1aee-4d2a-9e2c-2be53911387e.jpeg?crop=6192%2C3483%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":4128,"width":6192}],"teaserText":"Slutade betala för räckvidd: ”Flyttar pengarna dit de gör nytta”","layout":"standard","publicationTime":"2026-09-18T11:47:10.767Z","accessRestriction":"none"},{"type":"article","id":"6a05e4b3-b8cd-4260-a8b6-044525833a57","url":"/alla-nyheter/morgonsvepet/parleros-forlorade-20-miljoner-i-sponsorintakter/","articleTypes":["standard"],"sectionPath":[{"id":"fb856d5d-c097-56a8-b9ed-fd5cbe78fd09","name":"Morgonsvepet","url":"/alla-nyheter/morgonsvepet/"}],"headlineHtml":"Pärleros: ”Förlorade 20 miljoner i sponsorintäkter”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/398caf1b-b77c-4cee-bd4a-e71b01cb4a7b.jpeg?crop=1920%2C1080%2
7Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Reklampauser i Xbox? ✓ Icahandlarens AI-miss ✓ Läs mer i morgonsvepet","layout":"standard","publicationTime":"2026-09-24T06:05:11.257Z","accessRestriction":"loggedIn"},{"type":"article","id":"a7e6b6a4-58a1-42eb-987e-89deb3d7cc32","url":"/marknadsforing/strategi/efter-kraftiga-kritiken-profilerna-forsvarar-kommunikatorerna/","articleTypes":["standard"],"sectionPath":[{"id":"af5ce2d8-2e70-50e2-8c68-e6c6e54ea50f","name":"Strategi","url":"/marknadsforing/strategi/"}],"headlineHtml":"Efter kraftiga kritiken – profilerna försvarar kommunikatörerna","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/ab37598a-0f19-4986-b0d9-879029b66b06.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"teaserText":"Anders Tegnell: De gör oss till ett bättre verktyg för samhället","layout":"standard","publicationTime":"2026-09-18T12:16:37.768Z","accessRestriction":"locked"},{"type":"article","id":"a88821c9-1333-4fe9-81d2-30579b47cc9c","url":"/fordjupning/resume-insikt/erik-modig-bra-smak-ar-den-nya-konkurrensfordelen/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"\u003cspan\u003eErik Modig: \u003c/span\u003eBra smak är den nya konkurrensfördelen","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/ff246d43-2a2f-4653-8ce6-fdc811b5509e.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Om AI gjort att alla kan producera, vem har då rätt att säga nej?","layout":"standard","publicationTime":"2026-09-16T12:23:06.909Z","accessRestriction":"locked"}]},{"area":"main","type":"articlelisting","article":{"type":"article","id":"0156e647-f42c-4f48-a8bf-3be284568745","url":"/opinion/debatt/nicole-bon-de-veire-du-kan-na-manga-och-anda-missa-malet/","articleTypes":["opinion"],"sectionPath":[{"id":"6bcde6b1-e2bf-5d2c-a4a0-cdaba860decc","name":"Debatt","url":"/opinion/debatt/"}],"headlineHtml":"\u003cspan\u003eNicole Bon de Veire:\u003c/span\u003e Du kan nå många – och ändå missa målet ","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/ed5aafd7-39cb-43af-97ba-60b65cce2aa8.jpeg?crop=8660%2C4872%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":5773,"width":8660}],"teaserText":"Lägg inte pengar på att bygga din konkurrents varumärke ✔ Succéexemplet","layout":"bilditop","publicationTime":"2026-09-24T09:10:46.653Z","accessRestriction":"loggedIn"}},{"type":"teaserwrapper","area":"main","teasers":[{"name":"Senaste kampanjerna","externalLink":"https://www.resume.se/marknadsforing/kampanj/","layout":"vinjett"},{"id":"413ab24b-77e9-4e30-ace9-7d51204f9102","name":"Dejtingappen väljer Save Our Souls som kreativ partner","externalLink":"/affarer/byraval/dejtingappen-valjer-save-our-souls-som-kreativ-partner/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/9695dcbe-5f06-4976-919d-10237305401c.jpeg?crop=3000%2C1688%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1689,"width":3000}],"layout":"bilditop","article":{"type":"article","id":"413ab24b-77e9-4e30-ace9-7d51204f9102","url":"/affarer/byraval/dejtingappen-valjer-save-our-souls-som-kreativ-partner/","articleTypes":["standard"],"sectionPath":[{"id":"1c516a0f-9f55-52e0-a6b8-2f3b6570c63a","name":"Byråval","url":"/affarer/byraval/"}],"headlineHtml":"Dejtingappen väljer Save Our Souls som kreativ partner","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/9695dcbe-5f06-4976-919d-10237305401c.jpeg?crop=3000%2C1688%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1689,"width":3000}],"teaserText":"Hjälper dejtingappen i Norden: ”Fantastisk utgångspunkt”","layout":"bilditop","publicationTime":"2026-09-23T11:04:03.905Z","accessRestriction":"none"},"teaserText":"Hjälper dejtingappen i Norden: ”Fantastisk utgångspunkt”"},{"id":"b2ae74cc-1101-4ff9-b867-c6b6bd35b37e","name":"Lågprisjätten bygger vidare på succén – ska ”Leva Lidl”","externalLink":"/marknadsforing/kampanj/lagprisjatten-bygger-vidare-pa-succen-ska-leva-lidl/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/6f82291b-a19f-4fb3-966f-d40cbce58e74.png?crop=1920%2C1080%2
7Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"standard","article":{"type":"article","id":"b2ae74cc-1101-4ff9-b867-c6b6bd35b37e","url":"/marknadsforing/kampanj/lagprisjatten-bygger-vidare-pa-succen-ska-leva-lidl/","articleTypes":["standard"],"sectionPath":[{"id":"242eea5c-7453-5b17-81ed-eb895bf44690","name":"Kampanj","url":"/marknadsforing/kampanj/"}],"headlineHtml":"Lågprisjätten bygger vidare på succén – ska ”Leva Lidl”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/6f82291b-a19f-4fb3-966f-d40cbce58e74.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Ska stötta matkedjans offensiv i Sverige – efter prisade ”Sån är Lidl” ","layout":"standard","publicationTime":"2026-09-23T08:41:02.425Z","accessRestriction":"none"},"teaserText":"Ska stötta matkedjans offensiv i Sverige – efter prisade ”Sån är Lidl” "},{"id":"e8556d64-2a81-441f-b1be-0224bd82911d","name":"Bygger gym för hemlösa – Paris först ut","externalLink":"/marknadsforing/kampanj/bygger-gym-for-hemlosa-paris-forst-ut/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/e711b1f0-dcd4-49d0-8dde-aeb583957c85.jpeg?crop=1200%2C675%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":675,"width":1200}],"layout":"standard","article":{"type":"article","id":"e8556d64-2a81-441f-b1be-0224bd82911d","url":"/marknadsforing/kampanj/bygger-gym-for-hemlosa-paris-forst-ut/","articleTypes":["standard"],"sectionPath":[{"id":"242eea5c-7453-5b17-81ed-eb895bf44690","name":"Kampanj","url":"/marknadsforing/kampanj/"}],"headlineHtml":"Bygger gym för hemlösa – Paris först ut","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/e711b1f0-dcd4-49d0-8dde-aeb583957c85.jpeg?crop=1200%2C675%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":675,"width":1200}],"teaserText":"”The Shelter Gym” ska demokratisera träning","layout":"standard","publicationTime":"2026-09-21T11:14:47.579Z","accessRestriction":"none"},"teaserText":"”The Shelter Gym” ska demokratisera träning"},{"id":"bbc298cf-d3d7-427f-b46f-652c9cf3527a","name":"Spelar på känsla – vill fånga vardagspirret","externalLink":"/marknadsforing/kampanj/svenska-spel-spelar-pa-kansla-vill-fanga-vardagspirret/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/bfa6585c-8fe3-4ecc-9e4f-224b52ab6384.jpeg?crop=5119%2C2880%2Cx1344%2Cy1388","captionHtml":"","imageType":"foto","author":"","height":5340,"width":7862}],"layout":"standard","article":{"type":"article","id":"bbc298cf-d3d7-427f-b46f-652c9cf3527a","url":"/marknadsforing/kampanj/svenska-spel-spelar-pa-kansla-vill-fanga-vardagspirret/","articleTypes":["standard"],"sectionPath":[{"id":"242eea5c-7453-5b17-81ed-eb895bf44690","name":"Kampanj","url":"/marknadsforing/kampanj/"}],"headlineHtml":"Spelar på känsla – vill fånga vardagspirret","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/bfa6585c-8fe3-4ecc-9e4f-224b52ab6384.jpeg?crop=5119%2C2880%2Cx1344%2Cy1388","captionHtml":"","imageType":"foto","author":"","height":5340,"width":7862}],"teaserText":"Pirr, puls, glädje och förväntan i nya Nord-kampanjen","layout":"standard","publicationTime":"2026-09-21T08:50:00.000Z","accessRestriction":"none"},"teaserText":"Pirr, puls, glädje och förväntan i nya Nord-kampanjen"},{"id":"a8c0630f-3711-4dbe-892d-2aa0ad75c1af","name":"Ny AI-musikal från Arla ska locka till ekologiska köp","externalLink":"/marknadsforing/kampanj/ny-ai-musikal-fran-arla-ska-locka-till-ekologiska-kop/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/6e80547c-ec7b-4e15-b4a7-e00bc43b0608.png?crop=1042%2C586%2Cx1%2Cy0","captionHtml":"","imageType":"foto","author":"","height":586,"width":1045}],"layout":"standard","article":{"type":"article","id":"a8c0630f-3711-4dbe-892d-2aa0ad75c1af","url":"/marknadsforing/kampanj/ny-ai-musikal-fran-arla-ska-locka-till-ekologiska-kop/","articleTypes":["standard"],"sectionPath":[{"id":"242eea5c-7453-5b17-81ed-eb895bf44690","name":"Kampanj","url":"/marknadsforing/kampanj/"}],"headlineHtml":"Ny AI-musikal från Arla ska locka till ekologiska köp","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/6e80547c-ec7b-4e15-b4a7-e00bc43b0608.png?crop=1042%2C586%2Cx1%2Cy0","captionHtml":"","imageType":"foto","author":"","height":586,"width":1045}],"teaserText":"Använder hybrid av 3D-animation och AI: ”Bombastisk kontrast mot det vardagliga”","layout":"standard","publicationTime":"2026-09-17T09:30:00.000Z","accessRestriction":"none"},"teaserText":"Använder hybrid av 3D-animation och AI: ”Bombastisk kontrast mot det vardagliga”"}]},{"type":"teaserwrapper","area":"main","teasers":[{"name":"Resumé Insikt: Bokslutskartläggning","externalLink":null,"layout":"vinjett"},{"id":"33a98ae3-ac53-474b-b903-9f4bf9609b29","name":"Tufft år för pr-byråerna: Vinsterna kapas med 30 procent","externalLink":"/fordjupning/resume-insikt/prispress-och-kostnadsokningar-stressar-pr-branschen/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/7cb1a1b5-c1d7-4605-a835-8dcc94262a80.png?crop=1920%2C1080%2
7Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"bilditop","article":{"type":"article","id":"33a98ae3-ac53-474b-b903-9f4bf9609b29","url":"/fordjupning/resume-insikt/prispress-och-kostnadsokningar-stressar-pr-branschen/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Tufft år för pr-byråerna: Vinsterna kapas med 30 procent","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/7cb1a1b5-c1d7-4605-a835-8dcc94262a80.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"”Nästan alla vittnar om stillastående timpriser” ✔ Läs första delen av Resumés bokslutskartläggning","layout":"bilditop","publicationTime":"2026-09-16T09:13:55.209Z","accessRestriction":"locked"},"teaserText":"”Nästan alla vittnar om stillastående timpriser” ✔ Läs första delen av Resumés bokslutskartläggning"},{"id":"e250e884-f21c-4d71-873f-1365d00db1db","name":"Contentbyråer \u003cspan\u003eblöder\u003c/span\u003e – även vinnarna sneglar mot nya affärsområden","externalLink":"/fordjupning/resume-insikt/contentbyraer-bloder-aven-vinnarna-sneglar-mot-nya-affarsomraden/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/bb8e80c0-9e59-4181-9c2d-8a5915e9d40e.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"standard","article":{"type":"article","id":"e250e884-f21c-4d71-873f-1365d00db1db","url":"/fordjupning/resume-insikt/contentbyraer-bloder-aven-vinnarna-sneglar-mot-nya-affarsomraden/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Contentbyråer \u003cspan\u003eblöder\u003c/span\u003e – även vinnarna sneglar mot nya affärsområden","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/bb8e80c0-9e59-4181-9c2d-8a5915e9d40e.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}
7],"teaserText":"Allt fler tar avstånd från området: ”Vi titulerar oss inte som contentbyrå längre”","layout":"standard","publicationTime":"2026-09-16T12:16:58.170Z","accessRestriction":"locked"},"teaserText":"Allt fler tar avstånd från området: ”Vi titulerar oss inte som contentbyrå längre”"},{"id":"5bda2280-08ad-4a3c-9712-2ac0e56f942b","name":"Design: Nätverksjättarna drar ifrån – när mellanskiktet tappar mark","externalLink":"/fordjupning/resume-insikt/design-natverksjattarna-drar-ifran-nar-mellanskiktet-tappar-mark/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/d5f59392-6fe5-40e4-be9e-f6664108d4d6.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"standard","article":{"type":"article","id":"5bda2280-08ad-4a3c-9712-2ac0e56f942b","url":"/fordjupning/resume-insikt/design-natverksjattarna-drar-ifran-nar-mellanskiktet-tappar-mark/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Design: Nätverksjättarna drar ifrån – när mellanskiktet tappar mark","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/d5f59392-6fe5-40e4-be9e-f6664108d4d6.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Bakom tillväxten växer pressen på affärsmodellen ✔ 23 byråer kartlagda ","layout":"standard","publicationTime":"2026-09-16T12:16:17.187Z","accessRestriction":"locked"},"teaserText":"Bakom tillväxten växer pressen på affärsmodellen ✔ 23 byråer kartlagda "},{"id":"47e0f9e8-9b1e-49fc-b11f-1e926fe7128c","name":"Influencermarknaden slår rekord – men snart slås förlorarna ut","externalLink":"/fordjupning/resume-insikt/influencermarknaden-slar-rekord-men-snart-slas-forlorarna-ut/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/140ef6e4-a8df-4786-a6da-6fe76f398bbf.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"standard","article":{"type":"article","id":"47e0f9e8-9b1e-49fc-b11f-1e926fe7128c","url":"/fordjupning/resume-insikt/influencermarknaden-slar-rekord-men-snart-slas-forlorarna-ut/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Influencermarknaden slår rekord – men snart slås förlorarna ut","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/140ef6e4-a8df-4786-a6da-6fe76f398bbf.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Flera av nätverken blöder pengar ✔ Bolagen som överlever i ytterligare tre år","layout":"standard","publicationTime":"2026-09-16T12:19:53.902Z","accessRestriction":"locked"},"teaserText":"Flera av nätverken blöder pengar ✔ Bolagen som överlever i ytterligare tre år"}]},{"type":"adscontainer","area":"main","index":2},{"type":"bodypartsinfobox","area":"right","bodyParts":[{"type":"image","url":"https://static.bonniernews.se/gcs/di-bilder-prod/bbm/resume/creative-summit2.png","width":640,"height":640},{"type":"paragraph","bodyHtml":"Creative summit är tillbaka - en kostnadsfri halvdag med inspirerande föreläsningar och samtal på temat ideér, kreativa format och inspiration."},{"type":"paragraph","bodyHtml":"\u003ca href=\"/dcc/\"\u003eAnmäl dig här\u003c/a\u003e"}]},{"area":"main","type":"articlelisting","article":{"type":"article","id":"59e2ed3f-d270-4e0e-bfa1-4fca0a22e575","url":"/marknadsforing/kampanj/polarbrod-byter-stil-tar-hjalp-av-influencer/","articleTypes":["standard"],"sectionPath":[{"id":"242eea5c-7453-5b17-81ed-eb895bf44690","name":"Kampanj","url":"/marknadsforing/kampanj/"}],"headlineHtml":"Polarbröd byter stil – tar hjälp av influencer","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/7a6b37e2-707a-477e-993b-36ebabb2a081.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"teaserText":"Instagram-profilens illustrationer ska sälja nya, nyttiga brödet: ”Första gången vi använder något annat än produktfoton”","layout":"bilditop","publicationTime":"2026-09-24T08:30:00.000Z","accessRestriction":"none"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"083cceaf-b777-4f52-866b-7789a96591bc","url":"/marknadsforing/design/sa-blir-handelshogskolans-arv-till-modern-design-lanserar-ny-identitet/","articleTypes":["standard"],"sectionPath":[{"id":"2ab806e2-6faa-545d-b823-3702c0f46020","name":"Design","url":"/marknadsforing/design/"}],"headlineHtml":"Anrika institutionen får ny visuell identitet","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/d1875dfb-b4f1-4479-81cc-8ec42a92213a.png?crop=3840%2C2160%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":2160,"width":3840}],"teaserText":"Byrån bakom ”nya” Handelshögskolan: ”Utmaning skapa skapa något med samma bredd och särprägel som institutionen själv”","layout":"bilditop","publicationTime":"2026-09-24T07:57:52.680Z","accessRestriction":"none"}},{"type":"bodypartsinfobox","area":"right","title":"Tipsa oss!","bodyParts":[{"type":"paragraph","bodyHtml":"Lämna gärna nyhetstips t
7ill oss eller kom med förslag på vad vi bör skriva om. Du får vara helt anonym och lämnar information under källskydd."},{"type":"paragraph","bodyHtml":"\u003ca href=\"/kontakt/#tips\"\u003eLämna tips\u003c/a\u003e"}],"withBackground":true},{"area":"main","type":"articlelisting","article":{"type":"article","id":"117adeb0-9fdc-48ea-80f6-0fecc6328357","url":"/fordjupning/resume-insikt/stephanie-moradi-alla-varumarken-behover-inte-forandra-varlden/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"\u003cspan\u003eStephanie Moradi:\u003c/span\u003e Alla varumärken behöver inte förändra världen  ","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/00ad795d-6076-4008-bbd7-eef6b854ac53.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"”En väldigt bra idé borde lite oftare få räcka”","layout":"bilditop","publicationTime":"2026-09-23T07:12:49.669Z","accessRestriction":"locked"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"6a05e4b3-b8cd-4260-a8b6-044525833a57","url":"/alla-nyheter/morgonsvepet/parleros-forlorade-20-miljoner-i-sponsorintakter/","articleTypes":["standard"],"sectionPath":[{"id":"fb856d5d-c097-56a8-b9ed-fd5cbe78fd09","name":"Morgonsvepet","url":"/alla-nyheter/morgonsvepet/"}],"headlineHtml":"Pärleros: ”Förlorade 20 miljoner i sponsorintäkter”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/398caf1b-b77c-4cee-bd4a-e71b01cb4a7b.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Reklampauser i Xbox? ✓ Icahandlarens AI-miss ✓ Läs mer i morgonsvepet","layout":"bilditop","publicationTime":"2026-09-24T06:05:11.257Z","accessRestriction":"loggedIn"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"5f120a29-d7cd-481b-9f38-26200ed70f5f","url":"/affarer/byraval/surdeg-och-vaxtskotsel-i-fokus-i-region-stockholms-kampanj/","articleTypes":["standard"],"sectionPath":[{"id":"1c516a0f-9f55-52e0-a6b8-2f3b6570c63a","name":"Byråval","url":"/affarer/byraval/"}],"headlineHtml":"Surdeg och växtskötsel i Region Stockholms nya kampanj","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/8a2c4386-27a0-45d8-a4a1-a332080212ce.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Riktar sig till upptagna stadsbor: ”Ökad konkurrens från privata aktörer”","layout":"standard","publicationTime":"2026-09-23T13:12:13.472Z","accessRestriction":"none"}},{"type":"adscontainer","area":"main","index":3},{"type":"contentful","area":"right","headline":"Ladda ner de viktigaste byråsiffrorna här","link":"https://www.resume.se/affarer/byraer/har-ar-resumes-nya-databas-ladda-ner-alla-nyckeltal-over-byraernas-utveckling/","image":{"type":"image","imageType":"foto","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/2jvwb2LnkjhBzAPDHcB4kD/4b139a8ca86985b553e72bffc8557d9c/Index_resume_1x1.png","width":1180,"height":1180}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"3e9d18cf-8bf0-4ac1-b994-0c29c88fc024","url":"/fordjupning/resume-insikt/rikard-bildsten-det-finns-fler-mojligheter-an-tid/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Rikard Bildsten: ”Det finns fler möjligheter än tid”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/2914db49-7c38-4cc4-b107-515efe4ddc0c.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Inspireras av science fiction – och tycker att Linkedin borde tänka om","layout":"standard","publicationTime":"2026-09-23T09:15:58.602Z","accessRestriction":"locked"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"7b3d2636-6d32-4251-82bb-bbdbe0abc295","url":"/fordjupning/helgintervjuer/retail-media-pionjaren-det-ar-var-secret-sauce/","articleTypes":["longread"],"sectionPath":[{"id":"cd5f7857-af99-510d-9c10-f2ba00cadff8","name":"Helgintervjuer","url":"/fordjupning/helgintervjuer/"}],"headlineHtml":"Retail media-pionjären: ”Det är vår secret sauce” ","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/ff3ee020-bd6f-4549-a1c0-2b85fa8d587c.png?crop=1920%2C1080%2
7Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Svenska marknaden fortfarande steget efter grannländerna: ”Självklart vill vi bli ett nytt Amazon” ","layout":"bilditop","publicationTime":"2026-09-19T04:00:00.000Z","accessRestriction":"locked"}},{"type":"bodypartsinfobox","area":"right","bodyParts":[{"type":"image","url":"https://static.bonniernews.se/gcs/di-bilder-prod/bbm/resume/resume-debrief.png","width":2160,"height":1892},{"type":"paragraph","bodyHtml":"HÃ¥ll dig uppdaterad med det mest intressanta inom reklam och kommunikation just nu i podden Debrief."},{"type":"paragraph","bodyHtml":"\u003ca href=\"/om/podcast/\"\u003eLyssna här\u003c/a\u003e"}]},{"area":"main","type":"articlelisting","article":{"type":"article","id":"4c27e4cd-aca6-43b4-82e6-a2963404f4a2","url":"/alla-nyheter/morgonsvepet/forskare-valet-drunknade-i-slogans-och-politiskt-spel/","articleTypes":["standard"],"sectionPath":[{"id":"fb856d5d-c097-56a8-b9ed-fd5cbe78fd09","name":"Morgonsvepet","url":"/alla-nyheter/morgonsvepet/"}],"headlineHtml":"Forskare: Valet drunknade i slogans och politiskt spel","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/ecbd8b5e-0984-40de-bc42-e76c631d0efc.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"✔Forskare sÃ¥gar partier och media ✔Apples nya konserthus ✔Varumärkena som klättrar","layout":"standard","publicationTime":"2026-09-23T06:09:20.836Z","accessRestriction":"loggedIn"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"6bc0d64b-9f69-4bb7-a099-945140e32f14","url":"/marknadsforing/tech/fick-sin-rost-kapad-i-ai-bedrageri-nu-skyddar-techjatten-forovaren/","articleTypes":["longread"],"sectionPath":[{"id":"10ebb30f-291a-55ca-b1e2-38b0f992d645","name":"Tech","url":"/marknadsforing/tech/"}],"headlineHtml":"Fick sin röst kapad i AI-bedrägeri – nu skyddar techjätten förövaren","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/c9550973-628d-48db-9a51-7b3b7da2accf.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"En av Sveriges mest ikoniska reklamröster: ”Plötsligt ska jag tävla mot en klon av mig själv”","layout":"bilditop","publicationTime":"2026-09-07T13:11:27.303Z","accessRestriction":"locked"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"920611cf-9bac-40e1-ab01-0b15dec1199a","url":"/marknadsforing/tavling/prestigefulla-priser-till-svenska-byran/","articleTypes":["standard"],"sectionPath":[{"id":"d8e2752d-c271-5519-8d6c-566ddaebb5c0","name":"Tävling","url":"/marknadsforing/tavling/"}],"headlineHtml":"Prestigefulla priser till svenska byrÃ¥er","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/32a8f68f-e90d-49bf-946e-e12c6ef37bf3.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"”Fint kvitto pÃ¥ att det vi gör här i Stockholm hÃ¥ller mÃ¥ttet internationellt”","layout":"standard","publicationTime":"2026-09-22T13:23:18.280Z","accessRestriction":"locked"}},{"type":"adscontainer","area":"main","index":4},{"type":"jobs","area":"right","jobs":[{"id":"3xVQeLvlXOgvlD1nCT38Ny","createdAt":"2026-09-21T12:30:04.262Z","updatedAt":"2026-09-21T12:30:04.262Z","title":"Nyhetschef till Helsingborgs Dagblads redaktion i Ängelholm","slug":"nyhetschef-till-helsingborgs-dagblads-redaktion-i-angelholm","employer":"Bonnier News Local","employerLogo":{"id":"73pC04maYQsm1LkzMbgLAA","title":"Bonnier News Local","captionHtml":" Bonnier News Local","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/73pC04maYQsm1LkzMbgLAA/fe7e72d36808db73a29f39aae3978234/1200x600-bonnier_news_local_logo_svart_2_rad.jpg","contentType":"image/jpeg","filename":"1200x600-bonnier_news_local_logo_svart_2_rad.jpg","width":1200,"height":600,"type":"asset"},"place":"Ängelholm","role":"Nyhetschef","employmentType":"Heltid","lastApplyDate":"2026-10-02","applyLink":"https://emp.jobylon.com/applications/jobs/382629/create/","bodytext":[{"type":"paragraph","bodyHtml":"\u003cstrong\u003eVill du leda och utveckla lokaljournalistiken pÃ¥ Sveriges största lokaltidning? Helsingborgs Dagblad söker en driven och engagerad nyhetschef till redaktionen i Ängelholm. Här fÃ¥r du leda den dagliga journalistiken i ett stort och händelserikt bevakningsomrÃ¥de – och samtidigt vara med och utveckla hela HD.\u003c/strong\u003e"},{"type":"subheading","text":"\u003cstrong\u003eOm oss\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Helsingborgs Dagblad är Sveriges största lokaltidning. Vi har ett sextiotal journalister placerade runt om i nordvästra SkÃ¥ne och fysiska redaktioner i Helsingborg, Landskrona, Höganäs och Ängelholm."},{"type":"paragraph","bodyHtml":"I snart 160 Ã¥r har HD varit en pÃ¥litlig källa till nyheter och information. Vi är fast förankrade i nordvästra SkÃ¥ne och blickar därifrÃ¥n ut mot resten av SkÃ¥ne, Sverige och världen."},{"type":"subheading","text":"\u003cstrong\u003eOm rollen\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Som nyhetschef i Ängelholm leder och utvecklar du den lokala journalistiken i Ängelholm, BÃ¥stad, Klippan, Åstorp, Bjuv, Örkelljunga och Perstorp."},{"type":"paragraph","bodyHtml":"Du ansvarar för att redaktionen levererar relevant, angelägen och engagerande lokal journalistik – frÃ¥n snabba nyheter till granskningar, fördjupningar och berättelser nära människors vardag."},{"type":"paragraph","bodyHtml":"Du leder och fördelar det dagliga arbetet, coachar redaktionens reportrar och har personalansvar. Du ingÃ¥r ocksÃ¥ i HD:s redaktionsledning och är med och fattar övergripande beslut om tidningens journalistik, prioriteringar och utveckling."},{"type":"paragraph","bodyHtml":"HD befinner sig, precis som hela mediebranschen, i ständig utveckling. Därför söker vi en nyhetschef som vill leda i förändring, utveckla bÃ¥de människor och arbetssätt och omsätta nya möjligheter i bättre journalistik."},{"type":"subheading","text":"\u003cstrong\u003eDina viktigaste arbetsuppgifter är att:\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"\u003cul\u003e\u003cli\u003e\u003cp\u003eLeda och fördela det dagliga journalistiska arbetet.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003ePlanera och vara redaktör för nyheter, granskningar och reportage.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eCoacha och utveckla redaktionens reportrar.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eSäkerställa en stark och relevant lokal journalistik i hela bevakningsomrÃ¥det.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUtveckla journalistiken, berättarformerna och redaktionens arbetssätt.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFölja upp journalistiken med hjälp av data, läsarinsikter och med fokus pÃ¥ mÃ¥lgruppen 30 till 39 Ã¥r och med det tydliga mÃ¥let att öka antalet digitala prenumeranter \u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eDriva en genomtänkt och praktisk användning av AI i det dagliga redaktionella arbetet.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBidra till HD:s övergripande utveckling som medlem av redaktionsledningen.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e"},{"type":"subheading","text":"\u003cstrong\u003eVem är du?\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Vi söker en trygg och tydlig journalistisk ledare med starkt nyhetsdriv och gott publicistiskt omdöme. Du kan fatta snabba beslut när nyhetsläget kräver det, men har ocksÃ¥ uthÃ¥lligheten att driva fram egna nyheter, fördjupningar och granskningar."},{"type":"paragraph","bodyHtml":"Du tycker om att utveckla människor och är närvarande i det dagliga arbetet. Du skapar riktning och engagemang, ger tydlig Ã¥terkoppling och tar ansvar även när besluten är svÃ¥ra."},{"type":"paragraph","bodyHtml":"Du har läsaren i fokus och förstÃ¥r vad som krävs för att lokaljournalistiken ska vara relevant och värd att betala för. Du arbetar naturligt med digital publicering, data och läsarinsikter."},{"type":"paragraph","bodyHtml":"Du har ocksÃ¥ ett intresse för och kunskap om AI. För dig är AI ett naturligt verktyg i det redaktionella arbetet och en möjlighet att utveckla journalistiken, effektivisera arbetsflöden och frigöra tid för kvalificerat journalistiskt arbete. Samtidigt förstÃ¥r du att tekniken aldrig ersätter journalistiskt omdöme, källkritik eller det publicistiska ansvaret."},{"type":"paragraph","bodyHtml":"Du trivs i en verksamhet som förändras och har förmÃ¥gan att skapa bÃ¥de framÃ¥trörelse och trygghet. Du är nyfiken pÃ¥ nya möjligheter, men kan ocksÃ¥ prioritera, förankra och omsätta idéer i fungerande arbetssätt."},{"type":"paragraph","bodyHtml":"Som nyhetschef är du en lagspelare som samarbetar väl bÃ¥de med den egna redaktionen och med kollegor i resten av HD."},{"type":"subheading","text":"\u003cstrong\u003eKvalifikationer\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Vi söker dig som har:"},{"type":"paragraph","bodyHtml":"\u003cul\u003e\u003cli\u003e\u003cp\u003eJournalistisk utbildning pÃ¥ högskolenivÃ¥ eller motsvarande erfarenhet.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eErfarenhet av redaktionell arbetsledning.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eDokumenterad förmÃ¥ga att utveckla idéer och coacha reportrar.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eErfarenhet av personalansvar.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eGott publicistiskt omdöme och vana att resonera kring utgivarfrÃ¥gor.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFörmÃ¥ga att leda journalistiken vid stora och snabba nyhetshändelser.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFörstÃ¥else för digital publicering, läsarbeteenden och datadriven journalistisk utveckling.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eIntresse för och kunskap om hur AI kan användas i journalistiskt arbete.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e"},{"type":"paragraph","bodyHtml":"Erfarenhet av att leda förändringsarbete är meriterande. Det är även erfarenhet av lokaljournalistik och kunskap om nordvästra SkÃ¥ne."},{"type":"subheading","text":"\u003cstrong\u003eÖvrig information\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Tjänsten är en tillsvidareanställning med placering pÃ¥ HD:s redaktion i Ängelholm. Tillträde sker sÃ¥ snart som möjligt eller enligt överenskommelse."},{"type":"paragraph","bodyHtml":"Du rapporterar till chefredaktören pÃ¥ Helsingborgs Dagblad."},{"type":"paragraph","bodyHtml":"Vi vill ha en redaktion med olika erfarenheter och perspektiv och välkomnar sökande med skilda bakgrunder."},{"type":"paragraph","bodyHtml":"Vi är nyfikna pÃ¥ vem du är och ser fram emot din ansökan. Berätta gärna varför du vill leda tidningens redaktion i Ängelholm och vad du vill Ã¥stadkomma i rollen."},{"type":"paragraph","bodyHtml":"Med anledning av GDPR har vi inte möjlighet att ta emot ansökningar via e-post."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eFrÃ¥gor om tjänsten:\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Sofia Sterner, redaktionschef\u003cbr /\[email protected], 042-489 92 82"},{"type":"paragraph","bodyHtml":"Marcus Ekdahl, chefredaktör\u003cbr /\[email protected], 042-489 93 73"},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eFackliga frÃ¥gor:\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Truls Nilsson, HD journalistklubb\u003cbr /\[email protected], 042-489 90 12"}],"contactName":"Mira Öberg","contactTitle":"Talent Acquisition Partner","contactEmail":"[email protected]","highlighted":false,"pageTitle":"Nyhetschef till Helsingborgs Dagblads redaktion i Ängelholm","metaDescription":"Nyhetschef till Helsingborgs Dagblads redaktion i Ängelholm\n\nSom nyhetschef i Ängelholm leder och utvecklar du den lokala journalistiken i Ängelholm, BÃ¥stad, Klippan, Åstorp, Bjuv, Örkelljunga och Perstorp.\nDu ansvarar för att redaktionen levererar relevant, angelägen och engagerande lokal journalistik – frÃ¥n snabba nyheter till granskningar, fördjupningar och berättelser nära människors vardag.\nDu leder och fördelar det dagliga arbetet, coachar redaktionens reportrar och har personalansvar. Du ingÃ¥r ocksÃ¥ i HD:s redaktionsledning och är med och fattar övergripande beslut om tidningens journalistik, prioriteringar och utveckling.\nHD befinner sig, precis som hela mediebranschen, i ständig utveckling. Därför söker vi en nyhetschef som vill leda i förändring, utveckla bÃ¥de människor och arbetssätt och omsätta nya möjligheter i bättre journalistik.","type":"job"},{"id":"58RarFVMZ44m3k5D7BB9l","createdAt":"2026-09-21T10:07:17.345Z","updatedAt":"2026-09-21T10:07:17.345Z","title":"Campaign \u0026 Content Manager till Zeppelin","slug":"campaign-content-manager-till-zeppelin","employer":"Zeppelin","employerLogo":{"id":"35t21pzT9ipWKwO7E7ft3i","title":"Zeppelin:Catepiller","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/35t21pzT9ipWKwO7E7ft3i/228457b15ce6b322c843df61553c9f52/Zeppelin_Catepiller.jpg","contentType":"image/jpeg","filename":"Zeppelin:Catepiller.jpg","width":500,"height":300,"type":"asset"},"place":"Göteborg","role":"Campaign \u0026 Content Manager","employmentType":"Tillsvidareanställning","lastApplyDate":"2026-10-20","applyLink":"https://www.wise.se/jobb/campaign-content-manager-till-zeppelin-8412672/","bodytext":[{"type":"paragraph","bodyHtml":"I rollen som Campaign and Content Manager ansvarar du för att driva kampanjer som stöttar uppsatta affärsmÃ¥l."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eOm uppdraget\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Detta är ett konsultuppdrag via Wise med start 1 december 2026 till 1 september 2027 med möjlighet till förlängning. Tjänsten är pÃ¥ heltid och är placerad pÃ¥ huvudkontoret i Landvetter."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eOm rollen\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"I rollen som Campaign and Content Manager ansvarar du för att driva kampanjer som stöttar uppsatta affärsmÃ¥l. Du är även ansvarig för att all content-produktion följer de guidelines som finns frÃ¥n Zeppelin Sverige, Caterpillar och Zeppelin Globalt. Du rapporterar till Marketing Director."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eArbetsuppgifter\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"\u003cul\u003e\u003cli\u003e\u003cp\u003ePlanera insatser tillsammans med affärsomrÃ¥desansvarig för att uppnÃ¥ mÃ¥l\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eGenomföra kampanjer för definierade affärsomrÃ¥den\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eSynka kampanjplanering internt och med Caterpillar för support\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eSkapa grafiskt material som ligger i linje med varumärket\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eLöpande uppdateringar av webb\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAgera kontaktperson för webbyrÃ¥\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eStötta insatser för att stärka oss som en attraktiv arbetsgivare\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFölja upp utfall och kostnader\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e"},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eÖvrigt\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"\u003cul\u003e\u003cli\u003e\u003cp\u003eGrafisk Profil – övergripande ansvarig för all grafisk profilering\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eÖvrig grafisk design – tex affischer, kataloger osv\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eKundtidning Position – ansvarig för korrektur och utveckling av grafisk layout\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e"},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eOm dig\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Vi tror att du är en person med ett driv samtidigt som du utstrÃ¥lar trygghet. Du trivs med att ha mÃ¥nga kontaktytor och skapa relationer bÃ¥de internt och ex
7ternt. Du är självgÃ¥ende och vÃ¥gar ta egna initiativ för att hitta nya och bättre vägar framÃ¥t i arbetet."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eVi ser gärna att du har:\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"\u003cul\u003e\u003cli\u003e\u003cp\u003eMinst tre Ã¥rs erfarenhet frÃ¥n en liknande roll\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eErfarenhet av att färdigställa grafiskt material för olika tryckmetoder samt för digitalt bruk\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eGedigen kunskap i Adobe Creative Suite (Photoshop, InDesign)\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eErfarenhet av WordPress eller liknande CMS\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eGod kunskap i engelska\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eRelevant eftergymnasial utbildning inom formgivning\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e"},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eOm Zeppelin\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Zeppelin Sverige AB är exklusiv Ã¥terförsäljare för Caterpillar Inc. i Sverige och erbjuder nya och begagnade entreprenad- och gruvmaskiner, uthyrningstjänster samt motorer och elgeneratorer. I utbudet finns mer än 100 maskintyper, frÃ¥n minigrävmaskiner till gigantiska gruvtruckar. Maskinerna är driftsäkra, bränsleeffektiva och bygger pÃ¥ modern teknologi. I segmentet för motorer och generatorer är Zeppelin en ledande leverantör av lösningar för applikationer inom industri, marin och järnväg. Den svenska verksamheten är komplett med försäljning, service, finansiering och uthyrning. I organisationen finns gedigen kunskap hos servicetekniker och ingenjörer som servat Caterpillar-produkter under Ã¥rtionden. Zeppelin tar hand om kunder i hela Sverige och har cirka 650 anställda pÃ¥ 16 platser frÃ¥n norr till söder. Zeppelin Sverige AB är en del av den tyska Zeppelin-koncernen. Mer information finns på \u003ca href=\"https://zeppelin-cat.se/\"\u003ezeppelin-cat.se\u003c/a\u003e."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eDin ansökan\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"För att söka rollen klicka pÃ¥ ”Ansök nu”, bifoga CV samt portfolio. Notera att vi ej kan ta emot ansökningar via mail. I konsultvärlden gÃ¥r det ofta snabbt sÃ¥ skicka in din ansökan sÃ¥ snart som möjligt. Vid frÃ¥gor vänligen kontakta konsultchef Maggie Klingenstierna pÃ¥ \u003ca href=\"mailto:[email protected]\"\[email protected]\u003c/a\u003e."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eNär du blir en av oss\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Som konsult hos Wise blir du en del av ett sammanhang där vi värdesätter bÃ¥de din trygghet och din utveckling. Vi erbjuder marknadsmässig lön, friskvÃ¥rdsbidrag, pensionsavsättning och kollektivavtal – för oss är inget viktigare än att du känner dig trygg i din anställning."},{"type":"paragraph","bodyHtml":"FrÃ¥n dag ett pÃ¥ ditt konsultuppdrag fÃ¥r du möjlighet att utvecklas, utmanas och pÃ¥verka framtidens arbetsplatser – tillsammans med engagerade kollegor, och med oss som ständigt bollplank. Oavsett var du befinner dig i karriären ska rollen som konsult ge dig erfarenheter, kunskaper och inspiration inför nästa steg."},{"type":"paragraph","bodyHtml":"Välkommen till Wise – en värld full av möjligheter!"},{"id":"7uqSSH5N61oB2ymAZBBYiX","title":"Wise Marketing","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/7uqSSH5N61oB2ymAZBBYiX/adf9825d419e6828b5cbce35b238b1d6/Wise_Marketing.png","contentType":"image/png","filename":"Wise_Marketing.png","width":500,"height":250,"type":"image"},{"type":"paragraph","bodyHtml":""}],"highlighted":false,"pageTitle":"Campaign \u0026 Content Manager till Zeppelin, Göteborg","metaDescription":"Som Campaign and Content Manager ansvarar du för att driva kampanjer som stöttar uppsatta affärsmÃ¥l. Du är även ansvarig för att all content-produktion följer de guidelines som finns frÃ¥n Zeppelin Sverige, Caterpillar och Zeppelin Globalt. ","type":"job"},{"id":"4ylXETU4cMa0FWlf3q75Up","createdAt":"2026-09-16T15:36:03.889Z","updatedAt":"2026-09-17T14:46:20.341Z","title":"AI \u0026 Automation Specialist till ett etablerat och framÃ¥tlutat bolag med stark digital närvaro","
7slug":"ai-automation-specialist-till-ett-etablerat-och-framatlutat-bolag-med-stark-digital-narvaro","employer":"Hammer \u0026 Hanborg","employerLogo":{"id":"7E7PyiS4fCQ7dhIqIfwV2c","title":"Hammer \u0026 Hanborg","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/7E7PyiS4fCQ7dhIqIfwV2c/34ad5127c5e58d15a51d1538903a41ec/Contentful_-_Logotyp__93_.png","contentType":"image/png","filename":"Contentful - Logotyp (93).png","width":500,"height":300,"type":"asset"},"place":"Göteborg","role":"AI \u0026 Automation Specialist","employmentType":"Tillsvidareanställning","lastApplyDate":"2026-10-01","applyLink":"https://jobb.hammerhanborg.se/jobs/8382923-ai-automation-specialist/applications/new?promotion=2200205-resume","bodytext":[{"type":"paragraph","bodyHtml":"Vill du omsätta ditt AI-intresse till konkret affärsnytta? Vi söker en nyfiken problemlösare som vill kombinera teknik, människor och affär."},{"type":"paragraph","bodyHtml":"Vill du vara med och omsätta AI från idé till verklig affärsnytta?"},{"type":"paragraph","bodyHtml":"Nu söker vi en AI \u0026amp; Automation Specialist till ett etablerat och framåtlutat bolag med stark digital närvaro. Här får du en nyckelroll i att omsätta ny teknik till konkreta förbättringar, smartare arbetssätt och ökat affärsvärde. Det här är en roll för dig som kombinerar teknisk kunskap med nyfikenhet på affären och som vill vara med och driva utvecklingen av framtidens arbetssätt."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eOm rollen som AI \u0026amp; Automation Specialist\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Du arbetar nära både affären och techteamet för att identifiera områden där AI och automation kan bidra till effektivare arbetssätt, bättre beslutsstöd och ökad affärsnytta."},{"type":"paragraph","bodyHtml":"Rollen innebär en kombination av tekniskt arbete, verksamhetsutveckling och kunskapsspridning. Du kommer att vara involverad i hela kedjan, från att förstå behov och identifiera möjligheter till att bygga, testa och implementera lösningar som skapar värde i vardagen."},{"type":"paragraph","bodyHtml":"Du kommer bland annat att:"},{"type":"paragraph","bodyHtml":"\u003cul\u003e\u003cli\u003e\u003cp\u003eIdentifiera områden där AI och automation kan skapa affärsnytta\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBygga, testa och implementera digitala verktyg, automationer och AI-stöd\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eSamarbeta med olika delar av organisationen för att förstå behov och omsätta dem till praktiska lösningar\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUtforska nya verktyg, tekniker och användningsområden\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eHålla workshops, utbildningar och fungera som ett stöd i frågor kopplade till AI och nya arbetssätt\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBidra till effektiva och ansvarsfulla arbetssätt kring AI och automatisering\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFölja upp resultat och identifiera nya utvecklingsmöjligheter\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e"},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eVem är du?\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Vi tror att du har en teknisk bakgrund inom exempelvis utveckling, integrationer, automation, systemförvaltning eller digital produktutveckling."},{"type":"paragraph","bodyHtml":"Du har arbetat praktiskt med AI, generativ AI eller närliggande tekniker och är genuint intresserad av hur ny teknik kan användas för att skapa affärsvärde."},{"type":"paragraph","bodyHtml":"Du är nyfiken på hur företag fungerar och drivs. Du kombinerar teknisk förståelse med affärsmässighet och ser AI som ett verktyg för att skapa värde, förbättra arbetssätt och lösa verkliga utmaningar."},{"type":"paragraph","bodyHtml":"Vi tror också att du är en person som tar stort ansvar för din egen utveckling. AI-området förändras snabbt och du drivs av att lära nytt, testa nya verktyg och hålla dig uppdaterad kring den tekniska utvecklingen. Du utforskar gärna på egen hand, delar med dig av dina insikter och inspireras av att omsätta nya idéer till praktiska lösningar."},{"type":"paragraph","bodyHtml":"Vi ser gärna att du har:"},{"type":"paragraph","bodyHtml":"\u003cul\u003e\u003cli\u003e\u003cp\u003eErfarenhet av utveckling, integrationer eller automation\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003ePraktisk erfarenhet av AI, generativ AI eller AI-relaterade projekt\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFörmåga att bygga och testa tekniska lösningar\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eGod förståelse för system, dataflöden och integrationer\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eIntresse för affärsprocesser och verksamhetsutveckling\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFörmåga att kommunicera tekniska frågor på ett pedagogiskt sätt\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eEtt starkt eget driv och ett stort intresse för kontinuerligt lärande\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eGoda kunskaper i svenska och engelska\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e"},{"type":"paragraph","bodyHtml":"Erfarenhet från kommersiell verksamhet, digitala affärsmodeller eller kundnära organisationer är meriterande."},{"type":"paragraph","bodyHtml":"Vi välkomnar både dig som är tidigare i din karriär och vill utvecklas vidare inom området samt dig som har längre erfarenhet och vill kombinera teknik, AI och verksamhetsutveckling i en bred roll."},{"type":"paragraph","bodyHtml":"Det här är en möjlighet att bli en viktig del av organisationens fortsatta utveckling. Du får stort inflytande, många kontaktytor och möjlighet att k
7ombinera teknik, innovation och affär i en roll där du kan göra verklig skillnad. Rollen erbjuder stora möjligheter att pÃ¥verka, utvecklas och växa tillsammans med uppdraget."},{"type":"paragraph","bodyHtml":"\u003cstrong\u003eBra att veta\u003c/strong\u003e"},{"type":"paragraph","bodyHtml":"Det här är en heltidstjänst med placering en bit (ca 40 min)utanför Göteborg. Möjlighet till hybridarbete finns men rollen kräver att du är närvarande pÃ¥ kontoret merparten av veckan."},{"type":"paragraph","bodyHtml":"Vi gÃ¥r igenom ansökningar löpande sÃ¥ ansök nu genom att skicka in ditt CV och svara pÃ¥ ett par frÃ¥gor."},{"type":"paragraph","bodyHtml":"Med hänvisning till GDPR kan vi inte ta emot ansökningar via mail."},{"type":"paragraph","bodyHtml":"Ansvarig rekryterare: \u003ca href=\"mailto:[email protected]\"\[email protected]\u003c/a\u003e"},{"id":"7019IvcIw169lFIA4MWz1F","title":"hammerhanborg (SENASTE)","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/7019IvcIw169lFIA4MWz1F/aee7ec5ae476e5fcb82a0917ecbae508/hammerhanborg__1_.png","contentType":"image/png","filename":"hammerhanborg__1_.png","width":558,"height":314,"type":"image"},{"type":"paragraph","bodyHtml":"\u003cem\u003eFör oss är det skillnad pÃ¥ att bara vara bra och att vara rätt. Kompetens är mycket mer än CV och vi matchar alltid utifrÃ¥n potential, värderingar och motivation. Vi ser mÃ¥ngfald som en styrka och välkomnar därför alla sökande. Vi tycker det ska vara kul att jobba och tror pÃ¥ samarbeten som bygger pÃ¥ förtroende och schyst agerande. Vi uppmuntrar och utmanar varandra och vÃ¥ra kunder att vilja och vÃ¥ga utvecklas. Tillsammans skapar vi framtidens professionella liv. Välkommen med! Läs mer pÃ¥ \u003c/em\u003e\u003ca href=\"https://hammerhanborg.se/#!/\"\u003e\u003cem\u003ehammerhanborg.se\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e"},{"type":"paragraph","bodyHtml":"\u003cem\u003eHammer \u0026amp; Hanborg by Jurek är medlemmar i Diversity Charter Sweden som verkar för en värld där olika idéer, kunskaper, erfarenheter och kompetenser räknas, där olikhet är en resurs.\u003c/em\u003e"}],"highlighted":false,"pageTitle":"AI \u0026 Automation Specialist till ett etablerat och framÃ¥tlutat bolag med stark digital närvaro; Göteborg","metaDescription":"AI \u0026 Automation Specialist till ett etablerat och framÃ¥tlutat bolag med stark digital närvaro. Här fÃ¥r du en nyckelroll i att omsätta ny teknik till konkreta förbättringar, smartare arbetssätt och ökat affärsvärde. Det här är en roll för dig som kombinerar teknisk kunskap med nyfikenhet pÃ¥ affären och som vill vara med och driva utvecklingen av framtidens arbetssätt.","type":"job"}]},{"type":"teaserwrapper","area":"main","teasers":[{"id":"5cf5dcb7-d3b9-45a2-92a3-4848d3658cd7","name":"\u003cspan\u003eJonas Blomqvist: \u003c/span\u003eVems smak ska vi följa?","externalLink":"/opinion/debatt/jonas-blomqvist-vems-smak-ska-vi-folja/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/45bf4cc1-e6c3-4d72-a610-a1fe94e7e75c.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"bilditop","article":{"type":"article","id":"5cf5dcb7-d3b9-45a2-92a3-4848d3658cd7","url":"/opinion/debatt/jonas-blomqvist-vems-smak-ska-vi-folja/","articleTypes":["opinion"],"sectionPath":[{"id":"6bcde6b1-e2bf-5d2c-a4a0-cdaba860decc","name":"Debatt","url":"/opinion/debatt/"}],"headlineHtml":"\u003cspan\u003eJonas Blomqvist: \u003c/span\u003eVems smak ska vi följa?","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/45bf4cc1-e6c3-4d72-a610-a1fe94e7e75c.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"”Nu kan du fÃ¥ smakrÃ¥d frÃ¥n den person som har utslagsrösten – din kund”","layout":"bilditop","publicationTime":"2026-09-22T13:00:38.118Z","accessRestriction":"loggedIn"},"teaserText":"”Nu kan du fÃ¥ smakrÃ¥d frÃ¥n den person som har utslagsrösten – din kund”"},{"id":"a88821c9-1333-4fe9-81d2-30579b47cc9c","name":"\u003cspan\u003eErik Modig: \u003c/span\u003eBra smak är den nya konkurrensfördelen","externalLink":"/fordjupning/resume-insikt/erik-modig-bra-smak-ar-den-nya-konkurrensfordelen/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/ff246d43-2a2f-4653-8ce6-fdc811b5509e.jpeg?crop=1920%2C1080%2
7Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"standard","article":{"type":"article","id":"a88821c9-1333-4fe9-81d2-30579b47cc9c","url":"/fordjupning/resume-insikt/erik-modig-bra-smak-ar-den-nya-konkurrensfordelen/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"\u003cspan\u003eErik Modig: \u003c/span\u003eBra smak är den nya konkurrensfördelen","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/ff246d43-2a2f-4653-8ce6-fdc811b5509e.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Om AI gjort att alla kan producera, vem har då rätt att säga nej?","layout":"standard","publicationTime":"2026-09-16T12:23:06.909Z","accessRestriction":"locked"},"teaserText":"Om AI gjort att alla kan producera, vem har då rätt att säga nej?"},{"id":"08f840f0-5cba-422c-9d21-0091762048a0","name":"\u003cspan\u003eJesper Månsson: \u003c/span\u003eSluta behandla Norden som en marknad","externalLink":"/opinion/debatt/jesper-mansson-sluta-behandla-norden-som-en-marknad/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/dfa53220-9948-4633-8722-0abca8abbd03.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"layout":"small","article":{"type":"article","id":"08f840f0-5cba-422c-9d21-0091762048a0","url":"/opinion/debatt/jesper-mansson-sluta-behandla-norden-som-en-marknad/","articleTypes":["opinion"],"sectionPath":[{"id":"6bcde6b1-e2bf-5d2c-a4a0-cdaba860decc","name":"Debatt","url":"/opinion/debatt/"}],"headlineHtml":"\u003cspan\u003eJesper Månsson: \u003c/span\u003eSluta behandla Norden som en marknad","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/dfa53220-9948-4633-8722-0abca8abbd03.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"teaserText":"Ingen skulle hävda att Frankrike och Österrike är samma marknad bara för att de ligger nära varandra","layout":"small","publicationTime":"2026-09-21T08:19:55.541Z","accessRestriction":"none"},"teaserText":"Ingen skulle hävda att Frankrike och Österrike är samma marknad bara för att de ligger nära varandra"}]},{"area":"main","type":"articlelisting","article":{"type":"article","id":"ce13e32c-a955-446f-a6ae-06a2311f2e81","url":"/kommunikation/media/svenska-spels-exit-en-signal-damallsvenskans-kommersiella-vagval-ifragasatts/","articleTypes":["standard"],"sectionPath":[{"id":"781b2e4f-0564-5eba-86cb-04c59d780807","name":"Media","url":"/kommunikation/media/"}],"headlineHtml":"Ligans kommersiella vägval ifrågasätts","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/cf5fd83a-4672-4b42-9185-aa9c71476858.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"teaserText":"Efter sponsorflykten: ”Är inte one size fits all”","layout":"bilditop","publicationTime":"2026-09-22T09:50:00.000Z","accessRestriction":"locked"}},{"type":"contentful","area":"right","headline":"Verktygslådan: Så tacklar du utmaningen – steg för steg","link":"https://www.resume.se/om/verktygsladan/","image":{"type":"image","imageType":"foto","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/789fsou5NJOWplWtQQT904/a998448ac7c17dbb1e5ef9a5589c8adf/VerktygslaÌ_dan_1x1__1_.png","width":1920,"height":1920}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"aff52bd1-32a1-456a-8578-1b6903733523","url":"/affarer/byraer/otw-och-make-your-mark-slas-ihop-vi-ska-rusta-for-tillvaxt-och-kreativitet/","articleTypes":["standard"],"sectionPath":[{"id":"2b067ca5-c89b-7f8d-6ccd-0bed615bbcdc","name":"Byråer","url":"/affarer/byraer/"}],"headlineHtml":"Konkurrerande contentbyråerna slås ihop: ”Vi ska rusta för tillväxt och kreativitet”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/212cad92-2e25-4425-ac7d-15723c819bd7.jpeg?crop=1800%2C1013%2Cx0%2Cy97","captionHtml":"","imageType":"foto","author":"","height":1206,"width":1800}],"teaserText":"Ahead Group slår ihop OTW och Make Your Mark","layout":"standard","publicationTime":"2026-09-22T07:53:11.544Z","accessRestriction":"locked"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"51dd73fa-8402-4037-a486-b35b3635fafd","url":"/arbetsliv/folk-pa-vag/veckans-varvningar-vi-har-bytt-jobb-eKN0N/","articleTypes":["standard"],"sectionPath":[{"id":"
717d55966-8793-57cf-97b3-802fe6ca7df9","name":"Folk på väg","url":"/arbetsliv/folk-pa-vag/"}],"headlineHtml":"Veckans värvningar: ”Vi har bytt jobb!”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/eee2cdf1-18c4-4da9-aab0-ba42b53a966f.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Resumé sammanfattar rörelserna på arbetsmarknaden senaste veckan\n","layout":"bilditop","publicationTime":"2026-09-20T04:00:00.000Z","accessRestriction":"loggedIn"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"fbc2986e-24a9-4557-8f0e-340860b47a2f","url":"/kommunikation/varumarke/parks-och-resorts-tanker-om-ska-gora-reklam-till-en-upplevelse/","articleTypes":["standard"],"sectionPath":[{"id":"0772673b-f6ec-9c2c-9a0f-bdf00f17eb06","name":"Varumärke","url":"/kommunikation/varumarke/"}],"headlineHtml":"Parks \u0026 Resorts tänker om – ska göra reklam till en upplevelse","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/701929e0-4d25-4b90-b898-6508c8fd6ff4.jpeg?crop=8139%2C4578%2Cx0%2Cy424","captionHtml":"","imageType":"foto","author":"","height":5426,"width":8139}],"teaserText":"Öppnar för aktiveringar av externa varumärken: ”Skapar starkare relationer än bara en sponsorskylt”","layout":"bilditop","publicationTime":"2026-09-22T08:46:01.227Z","accessRestriction":"locked"}},{"type":"adscontainer","area":"main","index":5},{"type":"contentful","area":"right","headline":"GUIDE: Glöm allt du kan om SEO – så ökar du synligheten i AI-verktygen","link":"https://www.resume.se/fordjupning/resume-insikt/strategierna-for-att-synas-i-nya-soklandskapet-sa-gor-du-for-att-briljera/","image":{"type":"image","imageType":"foto","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/YW6kRhMtoThDvf79q8S73/c2748a1b8004a5542d5318009dadd8e0/ee8e2b7a-9bae-47b7-81d5-81bb48b5475f.jpg","width":1920,"height":1080}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"f25e2b07-5c21-4bd2-aae1-706a0246ae4f","url":"/marknadsforing/reklam/annu-en-influencer-falls-for-smygreklam/","articleTypes":["standard"],"sectionPath":[{"id":"21191d0c-e1b0-55a5-b866-cae16975f7f5","name":"Reklam","url":"/marknadsforing/reklam/"}],"headlineHtml":"Ännu en influencer fälls för smygreklam","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/9ddda5d1-f9b6-4985-bc33-b62cd92b6e07.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"teaserText":"Länkade vidare till egna märket utan reklammärkning ✔ Sagoland fälls för ständig rabatt","layout":"standard","publicationTime":"2026-09-22T07:35:16.086Z","accessRestriction":"none"}},{"type":"teaserwrapper","area":"main","teasers":[{"name":"Månadens kampanj","externalLink":null,"layout":"vinjett"},{"id":"31238703-cdf7-4135-866f-70ed20e279da","name":"Månadens Hantverk: Dramatisk busschaufför kör hem segern","externalLink":"/alla-nyheter/manadens-hantverk/dramatisk-busschauffor-kor-hem-segern-i-manadens-hantverk/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/860fed73-1908-4bb4-bd41-8291e0672d80.png?crop=640%2C360%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":360,"width":640}],"layout":"bilditop","article":{"type":"article","id":"31238703-cdf7-4135-866f-70ed20e279da","url":"/alla-nyheter/manadens-hantverk/dramatisk-busschauffor-kor-hem-segern-i-manadens-hantverk/","articleTypes":["advisory"],"sectionPath":[{"id":"638ec324-7ecc-4a6b-afe7-b3dd56ef5996","name":"Månadens hantverk","url":"/alla-nyheter/manadens-hantverk/"}],"headlineHtml":"Månadens Hantverk: Dramatisk busschaufför kör hem segern","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/860fed73-1908-4bb4-bd41-8291e0672d80.png?crop=640%2C360%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":360,"width":640}],"teaserText":"Jude Law, specialtypsnitt och svensk reklamglädje – här är månadens medaljörer","layout":"bilditop","publicationTime":"2026-09-21T13:05:57.849Z","accessRestriction":"none"},"teaserText":"Jude Law, specialtypsnitt och svensk reklamglädje – här är månadens medaljörer"},{"id":"b430b4a5-baa7-411c-a135-fcd2a99981dc","name":"\u003cspan\u003eAdam Gäfvert:\u003c/span\u003e Vi blir blinda för vårt eget hantverk","externalLink":"/alla-nyheter/kronika-hantverk/adam-gafvert-vi-blir-blinda-for-vart-eget-hantverk/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/4d736c3a-3077-46a1-9d0e-fd6a7fa79b42.jpeg?crop=4427%2C2490%2Cx1%2Cy0","captionHtml":"","imageType":"foto","author":"","height":2490,"width":4428}],"layout":"standard","article":{"type":"article","id":"b430b4a5-baa7-411c-a135-fcd2a99981dc","url":"/alla-nyheter/kronika-hantverk/adam-gafvert-vi-blir-blinda-for-vart-eget-hantverk/","articleTypes":["opinion"],"sectionPath":[{"id":"b77b227c-4f0e-43bb-bd05-6ed67065c12c","name":"Krönika hantverk","url":"/alla-nyheter/kronika-hantverk/"}],"headlineHtml":"\u003cspan\u003eAdam Gäfvert:\u003c/span\u003e Vi blir blinda för vårt eget hantverk","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/4d736c3a-3077-46a1-9d0e-fd6a7fa79b42.jpeg?crop=4427%2C2490%2Cx1%2Cy0","captionHtml":"","imageType":"foto","author":"","height":2490,"width":4428}],"teaserText":"Det som känns självklart för experten kan vara stor konst för andra","layout":"standard","publicationTime":"2026-09-21T13:06:00.783Z","accessRestriction":"none"},"teaserText":"Det som känns självklart för experten kan vara stor konst för andra"}]},{"type":"imagelist","area":"right","vignette":{"textHtml":"Resumé insikt","layout":"standard"},"teasers":[{"id":"7ce35f9a-4355-493a-bc3c-d0145ebb6396","title":"Gamla intäkter pressas – nu måste reklambyråerna ställa om","targetArticle":{"type":"article","id":"7ce35f9a-4355-493a-bc3c-d0145ebb6396","url":"/fordjupning/resume-insikt/ai-pressar-reklambyraerna-nu-maste-affarsmodellen-stallas-om/","articleTypes":["advisory"],"sectionPath":[{"id":"
71f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Gamla intäkter pressas – nu måste reklambyråerna ställa om","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/0415c998-a9ce-46e8-a3a9-0d977e2c2c20.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"✔ ALLA SIFFROR – få hela listan över reklambyråernas affärer 2025  ✔ AI utmanar marginalerna ✔ Nycklarna till betalningsvilja de kommande åren. ","layout":"standard","publicationTime":"2026-09-23T12:17:25.725Z","accessRestriction":"locked"}},{"id":"0bf0e1ba-a2ad-4062-b931-02e0f25b8830","title":"Digitalbyråerna i AI-fällan – bolagen som vinner när marginalerna krossas","targetArticle":{"type":"article","id":"0bf0e1ba-a2ad-4062-b931-02e0f25b8830","url":"/fordjupning/resume-insikt/digitalbyraerna-i-ai-fallan-hjarnkirurgerna-vinner-nar-marginalerna-krossas/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Digitalbyråerna i AI-fällan – bolagen som vinner när marginalerna krossas","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/62afdf0c-9db2-4b83-ae21-69503c5f5bba.png?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"■ Den traditionella konsulttimmen tappar i värde när AI tar över ✔ Här är hela listan över digitalbyråernas lönsamhet 2025.","layout":"standard","publicationTime":"2026-09-23T09:59:14.066Z","accessRestriction":"locked"}},{"id":"3e9d18cf-8bf0-4ac1-b994-0c29c88fc024","title":"Rikard Bildsten: ”Det finns fler möjligheter än tid”","targetArticle":{"type":"article","id":"3e9d18cf-8bf0-4ac1-b994-0c29c88fc024","url":"/fordjupning/resume-insikt/rikard-bildsten-det-finns-fler-mojligheter-an-tid/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Rikard Bildsten: ”Det finns fler möjligheter än tid”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/2914db49-7c38-4cc4-b107-515efe4ddc0c.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Inspireras av science fiction – och tycker att Linkedin borde tänka om","layout":"standard","publicationTime":"2026-09-23T09:15:58.602Z","accessRestriction":"locked"}},{"id":"117adeb0-9fdc-48ea-80f6-0fecc6328357","title":"\u003cspan\u003eStephanie Moradi:\u003c/span\u003e Alla varumärken behöver inte förändra världen  ","targetArticle":{"type":"article","id":"117adeb0-9fdc-48ea-80f6-0fecc6328357","url":"/fordjupning/resume-insikt/stephanie-moradi-alla-varumarken-behover-inte-forandra-varlden/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"\u003cspan\u003eStephanie Moradi:\u003c/span\u003e Alla varumärken behöver inte förändra världen  ","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/00ad795d-6076-4008-bbd7-eef6b854ac53.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"”En väldigt bra idé borde lite oftare få räcka”","layout":"standard","publicationTime":"2026-09-23T07:12:49.669Z","accessRestriction":"locked"}},{"id":"5d33611f-631f-4996-bf9d-08b18dd9eea3","title":"Event tar större del av kakan: Effekt och affärsnytta i fokus","targetArticle":{"type":"article","id":"5d33611f-631f-4996-bf9d-08b18dd9eea3","url":"/fordjupning/resume-insikt/event-tar-storre-del-av-kakan-effekt-och-affarsnytta-i-fokus/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Event tar större del av kakan: Effekt och affärsnytta i fokus","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/9c66714e-f0c7-4886-b612-08e1b0fe1c23.png?crop=1920%2C1080%2
7Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"✔ Aktörerna som går allra bäst ✔ Avalon bygger affär på strategisk nivå ✔ ”Fler behöver förstå värdet”","layout":"standard","publicationTime":"2026-09-22T13:45:18.658Z","accessRestriction":"locked"}}]},{"type":"teaserwrapper","area":"main","teasers":[{"id":"cbb33948-41c3-4472-ac06-3c5da6eedb75","name":"Efter konkursen: Köps ut – och lever vidare","externalLink":"/affarer/byraer/efter-konkursen-kops-ut-av-goteborgsbyran/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/2db279e5-d00a-4450-a3b7-69137d8149ad.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"layout":"bilditop","article":{"type":"article","id":"cbb33948-41c3-4472-ac06-3c5da6eedb75","url":"/affarer/byraer/efter-konkursen-kops-ut-av-goteborgsbyran/","articleTypes":["standard"],"sectionPath":[{"id":"2b067ca5-c89b-7f8d-6ccd-0bed615bbcdc","name":"Byråer","url":"/affarer/byraer/"}],"headlineHtml":"Efter konkursen: Köps ut – och lever vidare","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/2db279e5-d00a-4450-a3b7-69137d8149ad.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"”Merparten” av de anställda följer med till nya byrån","layout":"bilditop","publicationTime":"2026-09-21T09:45:07.992Z","accessRestriction":"locked"},"teaserText":"”Merparten” av de anställda följer med till nya byrån"},{"id":"96111810-ad89-4c2d-887a-f67a213dc8d8","name":"Byrån bakom ”Epic Split” i konkurs","externalLink":"/affarer/byraer/byran-bakom-epic-split-i-konkurs/","media":[{"type":"image","url":"https://static.bonniernews.se/ba/3204dfdb-05d7-4cd7-a584-8159188ee4b3.jpeg?crop=889%2C500%2Cx56%2Cy0","captionHtml":"","imageType":"foto","author":"","height":500,"width":1000}],"layout":"standard","article":{"type":"article","id":"96111810-ad89-4c2d-887a-f67a213dc8d8","url":"/affarer/byraer/byran-bakom-epic-split-i-konkurs/","articleTypes":["standard"],"sectionPath":[{"id":"2b067ca5-c89b-7f8d-6ccd-0bed615bbcdc","name":"Byråer","url":"/affarer/byraer/"}],"headlineHtml":"Byrån bakom ”Epic Split” i konkurs","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/3204dfdb-05d7-4cd7-a584-8159188ee4b3.jpeg?crop=889%2C500%2Cx56%2Cy0","captionHtml":"","imageType":"foto","author":"","height":500,"width":1000}],"teaserText":"Flera svenska storföretag på kundlistan ✔ Varningstecknen i bokslutet","layout":"standard","publicationTime":"2026-09-17T12:01:22.718Z","accessRestriction":"locked"},"teaserText":"Flera svenska storföretag på kundlistan ✔ Varningstecknen i bokslutet"}]},{"type":"adscontainer","area":"main","index":6},{"area":"main","type":"articlelisting","article":{"type":"article","id":"8a064f44-31bd-4e33-91fa-11c8033e9a8d","url":"/marknadsforing/kampanj/lindex-lanserar-brostformat-paraply-med-jonas-frank-liknar-brittiska-boobrella/","articleTypes":["standard"],"sectionPath":[{"id":"242eea5c-7453-5b17-81ed-eb895bf44690","name":"Kampanj","url":"/marknadsforing/kampanj/"}],"headlineHtml":"Lindex lanserar bröstparaply – liknar brittiskt ”boobrella”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/da546bea-a9d7-4df5-be7d-627419f963e0.jpeg?crop=2953%2C1662%2Cx0%2Cy1328","captionHtml":"","imageType":"foto","author":"","height":4427,"width":2953}],"teaserText":"”Ser ingen anledning att ifrågasätta kampanjen upphovrättsligt”","layout":"bilditop","publicationTime":"2026-09-21T12:29:49.449Z","accessRestriction":"none"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"87e21a3d-dd67-47aa-806b-1f57b4960865","url":"/fordjupning/resume-insikt/verktygsladan-nya-kraven-pa-ai-markning-sa-undviker-du-fallorna/","articleTypes":["advisory"],"sectionPath":[{"id":"1f2f542f-2b75-3f68-2ed0-ea623202f51d","name":"Resumé insikt","url":"/fordjupning/resume-insikt/"}],"headlineHtml":"Verktygslådan: Nya kraven på AI-märkning – så undviker du fällorna","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/c0137698-7cfb-4943-bf7e-023aa9227e4b.png?crop=3840%2C2160%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":2160,"width":3840}],"teaserText":"Undvik dyrbara misstag genom vår praktiska guide ✔ Steg för steg: Så gör du","layout":"bilditop","publicationTime":"2026-09-15T11:27:19.831Z","accessRestriction":"locked"}},{"type":"adscontainer","area":"main","index":7},{"type":"courseMinimalList","area":"right","title":"Kommande kurser","teasers":[{"id":596263,"url":"/utbildning/diplomerad-hallbarhetskommunikator/","headline":"Diplomerad hållbarhetskommunikatör","
7image":{"type":"image","url":"https://cdn.eduadmin.se/9772/374886/18cc71420cff70bdc85e251521a8a070/diplomeradhallbarhetskommunikator3000x1000.jpg","captionHtml":"","imageType":"foto","author":"","width":0,"height":0},"categories":["Hållbarhet"],"nextSession":{"id":2275054,"startDateTime":"2026-10-07T07:00:00.000Z","endDateTime":"2026-10-08T15:00:00.000Z","extraDates":[],"location":{"city":"Stockholm","name":"Fysiskt i kurslokal","id":21878},"ticketStatus":"PLENTY","orderFlowUrl":"/utbildning/anmalan/?course=596263\u0026event=2275054"},"moreThanOneSession":false},{"id":589281,"url":"/utbildning/seo-och-geo-optimera-synlighet-i-ai-verktyg-och-pa-google/","headline":"SEO och GEO – optimera synlighet i AI-verktyg och på Google","image":{"type":"image","url":"https://cdn.eduadmin.se/9772/342010/5b9944dff477f035d0fb6facb15aed38/seoochgeo3000x1000px.jpg","captionHtml":"","imageType":"foto","author":"","width":0,"height":0},"categories":["AI ","Medieval \u0026 marknadsstrategi"],"nextSession":{"id":2279326,"startDateTime":"2026-10-08T07:00:00.000Z","endDateTime":"2026-10-08T15:00:00.000Z","extraDates":[],"location":{"city":"Stockholm","address":"Peter Myndes Backe 12","name":"Di Close","id":21878},"ticketStatus":"FEW","orderFlowUrl":"/utbildning/anmalan/?course=589281\u0026event=2279326"},"moreThanOneSession":false},{"id":570402,"url":"/utbildning/dataanalys-med-generativ-ai-tolka-rensa-analysera-och-visualisera/","headline":"Dataanalys med generativ AI – tolka, rensa, analysera och visualisera","image":{"type":"image","url":"https://cdn.eduadmin.se/9772/362674/fb4724e91f37c3364faeaa8dd40f6e93/dataanalys-med-generativ-ai---tolka-rensa-analysera-och-visualisera-3000x1000.jpg","captionHtml":"","imageType":"foto","author":"","width":0,"height":0},"categories":["AI ","Dataanalys \u0026 konvertering"],"nextSession":{"id":2249214,"startDateTime":"2026-10-13T07:00:00.000Z","endDateTime":"2026-10-13T15:00:00.000Z","extraDates":[],"location":{"city":"Stockholm","name":"Fysiskt i kurslokal","id":21878},"ticketStatus":"PLENTY","orderFlowUrl":"/utbildning/anmalan/?course=570402\u0026event=2249214"},"moreThanOneSession":false}]},{"area":"main","type":"articlelisting","article":{"type":"article","id":"121a482b-ecb8-46c2-b552-8e597f4b401b","url":"/fordjupning/granskning/experten-tiktoks-krishantering-faller-platt/","articleTypes":["advisory"],"sectionPath":[{"id":"e7e8830c-91ef-5245-8da7-b634c89ac202","name":"Granskning","url":"/fordjupning/granskning/"}],"headlineHtml":"Experten: Tiktoks krishantering faller platt – gång på gång","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/596dd42d-d8c9-49de-8e17-f9408501aff2.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920}],"teaserText":"Från nynazistiska nätverk till planering av skoldåd ✔ ”Enorm samhällsaktör – men ointresserad av att kommunicera”","layout":"bilditop","publicationTime":"2026-09-21T11:38:36.656Z","accessRestriction":"locked"}},{"area":"main","type":"articlelisting","article":{"type":"article","id":"a7e6b6a4-58a1-42eb-987e-89deb3d7cc32","url":"/marknadsforing/strategi/efter-kraftiga-kritiken-profilerna-forsvarar-kommunikatorerna/","articleTypes":["standard"],"sectionPath":[{"id":"af5ce2d8-2e70-50e2-8c68-e6c6e54ea50f","name":"Strategi","url":"/marknadsforing/strategi/"}],"headlineHtml":"Efter kraftiga kritiken – profilerna försvarar kommunikatörerna","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/ab37598a-0f19-4986-b0d9-879029b66b06.jpeg?crop=3200%2C1800%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1800,"width":3200}],"teaserText":"Anders Tegnell: De gör oss till ett bättre verktyg för samhället","layout":"bilditop","publicationTime":"2026-09-18T12:16:37.768Z","accessRestriction":"locked"}},{"type":"contentful","area":"right","headline":"Missa inte magasinet","link":"https://etidning.bonniernews.se/","image":{"type":"image","imageType":"foto","captionHtml":"","url":"https://static.bonniernews.se/ctf/k4xmm9x4l87p/6VPMoujlNJI0PPYP6WVvrY/c4ec2ee7a2d70b5aff483dc2f5e70755/RE_250527_Omslag.jpg","width":2717,"he
7ight":2717}},{"type":"imagelist","area":"right","vignette":{"textHtml":"Poddar","layout":"standard"},"teasers":[{"id":"045900f2-ea6d-451f-bab4-d23219e86d9d","title":"Väntade alla på AI-valet som aldrig kom – och är den klassiska pr-kuppen död?","targetArticle":{"type":"article","id":"045900f2-ea6d-451f-bab4-d23219e86d9d","url":"/fordjupning/podcast/vantade-alla-pa-ai-valet-som-aldrig-kom-och-ar-den-klassiska-pr-kuppen-dod/","articleTypes":["standard"],"sectionPath":[{"id":"04ecb4f8-fdda-135c-9188-a67520f9d92b","name":"Podcast","url":"/fordjupning/podcast/"}],"headlineHtml":"Väntade alla på AI-valet som aldrig kom – och är den klassiska pr-kuppen död?","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/984cd093-f4b2-4460-9ec1-01fe89d7eed1.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920,"icon":"podcast"}],"teaserText":"✔ Blev det verkligen ett AI-val? ✔ Partiledarna som var större än sina partier ✔ Därför har partierna drabbats av influencer-ekonomins problem.","layout":"standard","publicationTime":"2026-09-18T06:07:42.445Z","accessRestriction":"none"}},{"id":"515d725c-6a01-4d1c-a3d4-7c94d5ad6b5a","title":"”Är ett stort svävande huvud ett politiskt reklammeddelande?”","targetArticle":{"type":"article","id":"515d725c-6a01-4d1c-a3d4-7c94d5ad6b5a","url":"/fordjupning/podcast/ar-ett-stort-svavande-huvud-ett-politiskt-reklammeddelande/","articleTypes":["standard"],"sectionPath":[{"id":"04ecb4f8-fdda-135c-9188-a67520f9d92b","name":"Podcast","url":"/fordjupning/podcast/"}],"headlineHtml":"”Är ett stort svävande huvud ett politiskt reklammeddelande?”","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/c4590503-a891-4b2b-971f-63d82f75ac3d.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920,"icon":"podcast"}],"teaserText":"I veckans avsnitt av Debrief: ✔ Vinnarna i den senaste omgången av Månadens politik ✔ Därför var Ebba Buschs glassträff i Almedalen ett genidrag ✔ Scenen som riskerar att bildsätta Liberalernas fall ","layout":"standard","publicationTime":"2026-09-11T06:25:51.764Z","accessRestriction":"none"}},{"id":"73a0fd0d-3d43-4498-b621-5da5ee15ef88","title":"Vi betygsätter vallåtarna – partiet som hamnar i topp","targetArticle":{"type":"article","id":"73a0fd0d-3d43-4498-b621-5da5ee15ef88","url":"/fordjupning/podcast/vi-betygsatter-vallatarna-partiet-som-hamnar-i-topp/","articleTypes":["standard"],"sectionPath":[{"id":"04ecb4f8-fdda-135c-9188-a67520f9d92b","name":"Podcast","url":"/fordjupning/podcast/"}],"headlineHtml":"Vi betygsätter vallåtarna – partiet som hamnar i topp","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/f26b8dae-14e6-42a6-8b23-bcdcfcb8d966.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920,"icon":"podcast"}],"teaserText":"I veckans avsnitt av Debrief: ✔ ”Påminner om Basshunter” ✔ ”Doftar country” ✔ ”Va fan är det här?!”","layout":"standard","publicationTime":"2026-09-04T06:10:03.610Z","accessRestriction":"none"}},{"id":"b76a8d06-c163-4810-ab2a-0e860fc8ea0e","title":"Mer propaganda åt folket","targetArticle":{"type":"article","id":"b76a8d06-c163-4810-ab2a-0e860fc8ea0e","url":"/fordjupning/podcast/mer-propaganda-at-folket/","articleTypes":["standard"],"sectionPath":[{"id":"04ecb4f8-fdda-135c-9188-a67520f9d92b","name":"Podcast","url":"/fordjupning/podcast/"}],"headlineHtml":"Mer propaganda åt folket","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/9e24e8b2-fc33-4bb5-9d78-6e65b1e0ceef.jpeg?crop=1920%2C1080%2Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920,"icon":"podcast"}],"teaserText":"I veckans avsnitt av Debrief: Grejerna vi inte kan släppa ✓ Alkoholhets ✓ Hantverk","layout":"standard","publicationTime":"2026-08-28T07:02:36.957Z","accessRestriction":"none"}},{"id":"d65889ab-0ddb-42a2-b798-2ff44a7e1baf","title":"Kokainjakt, Ica-Stig och fotbolls-VM","targetArticle":{"type":"article","id":"d65889ab-0ddb-42a2-b798-2ff44a7e1baf","url":"/fordjupning/podcast/kokainjakt-ica-stig-och-fotbolls-vm-lyssna-ikapp-pa-poddsasongen/","articleTypes":["standard"],"sectionPath":[{"id":"04ecb4f8-fdda-135c-9188-a67520f9d92b","name":"Podcast","url":"/fordjupning/podcast/"}],"headlineHtml":"Kokainjakt, Ica-Stig och fotbolls-VM","topParts":[{"type":"image","url":"https://static.bonniernews.se/ba/c1e130e0-7743-4152-9ce7-0ea02c918802.jpeg?crop=1920%2C1080%2
7Cx0%2Cy0","captionHtml":"","imageType":"foto","author":"","height":1080,"width":1920,"icon":"podcast"}],"teaserText":"Lyssna ikapp pÃ¥ poddsäsongen Resumé Debrief","layout":"standard","publicationTime":"2026-06-29T09:48:08.946Z","accessRestriction":"none"}}]},{"type":"newsletter","area":"right"}],"sectionPath":[{"id":"152c798d-f467-5bac-ab78-1a7fd4320ec2","name":"Startsida","url":"/","pageTitle":"Resumé – Sveriges ledande affärssajt inom kommunikation och marknadsföring","metaDescription":"Resumé.se - nyheter, fördjupning, analys, insikter och reportage frÃ¥n Skandinaviens största affärstidning."}],"token":null,"device":"desktop","baseUrl":"https://www.resume.se"},"page":"/","query":{},"buildId":"lVPFHn0yFtXvOuO2PUxOV","runtimeConfig":{"dev":false,"baseUrl":"https://www.resume.se","environment":"prod","isExport":false,"isTapetEnabled":true,"resourceServiceUrl":"https://resources.bonniernews.se","recaptchaSiteKey":"6LdF348jAAAAAHxHuvqb101crrwvi8U4ws7mKpFP","isRecaptchaEnabled":true,"pulseWatchlistUrl":"wss://pa-pulse2-watchlist-api-prod.azurewebsites.net/Pulse/","seoAllowCrawling":true,"jobListPath":"/lediga-jobb/","bnbSitePaths":["/kontakt","/om-oss","/ai-policy","/av","/om"],"plusAllt":{"url":"https://www.plusallt.se"},"app":"resume","domain":"resume.se","brandName":"Resumé","twitterHandle":"@tidningenresume","googleSiteVerification":"mfE7c0zertRpJVseGumCr53bVKKzXSUYOi3c8L-p5hk","theme":{"grey1":"#202020","grey2":"#393939","grey3":"#4A4A4A","grey4":"#686868","grey5":"#B0B0B0","grey6":"#DFDFDF","grey7":"#EFEFEF","grey8":"#F4F4F4","grey9":"#FFFFFF","grey10":"#F4F4F4","color1":"#282828","color2":"#C00D0D","color3":"#FBD58E","color4":"#E9F6F4","color5":"#C00D0D","color6":"#98130C","color7":"#790F0A","color8":"#003758","color9":"#98130C","color10":"#790F0A","color11":"#282828","color12":"#E9F6F4","color13":"#FFFFFF","color14":"#FFFFFF","color15":"#FFFFFF","color16":"#C00D0D","native1":"rgba(255,236,179,0.2)","native2":"#ffecb3","error":"#E53935","error1":"#E53935","error2":"#FCEBEA","warning":"#F7AA1B","success":"#43A047","shadow":"0 0 2px 0px rgba(0,0,0,0.1)","brandFont":"Tiempos Semibold","radius":{"small":"0","medium":"0","large":"0","button":"0"},"logo":{"desktopSize":64,"tabletSize":40,"targetSize":34},"header":{"height":{"desktop":134,"tablet":110,"mobile":48}}},"menu":{"editorial":[{"displayName":"Nyheter","path":"/"},{"displayName":"Marknadsföring","path":"/marknadsforing/"},{"displayName":"Kommunikation","path":"/kommunikation/"},{"displayName":"Affärer","path":"/affarer/"},{"displayName":"Fördjupning","path":"/fordjupning/"},{"displayName":"Opinion","path":"/opinion/"},{"displayName":"Databas","path":"/databas/"},{"displayName":"MÃ¥nadens Kampanj","path":"/manadens-kampanj/"}],"selected":[{"displayName":"ByrÃ¥er","path":"/affarer/byraer/"},{"displayName":"Debatt","path":"/opinion/debatt/"},{"displayName":"Design","path":"/marknadsforing/design/"},{"displayName":"Karriär","path":"/arbetsliv/karriar/"},{"displayName":"Kampanj","path":"/marknadsforing/kampanj/"},{"displayName":"Reklam","path":"/marknadsforing/reklam/"},{"displayName":"Sociala medier","path":"/kommunikation/sociala-medier/"},{"displayName":"Strategi","path":"/marknadsforing/strategi/"},{"displayName":"Varumärke","path":"/kommunikation/varumarke/"}],"nonEditorial":[{"displayName":"Event","path":"/event/"},{"displayName":"Utbildning","path":"/utbildning/"},{"displayName":"Jobb","path":"/lediga-jobb/"}]},"footer":{"publisher":"Bonnier Business Media Sweden AB, 105 16 Stockholm, org. nr 556468-8892.","customerService":[{"displayName":"[email protected]","url":"mailto:[email protected]"},{"displayName":"08-409 320 07","url":"tel:08-409 320 07"}],"editorial":[{"displayName":"[email protected]","url":"mailto:[email protected]"},{"displayName":"Kontakta oss","path":"/kontakt/"}],"more":[{"displayName":"Analys","path":"/opinion/analys/"},{"displayName":"Case","path":"/fordjupning/case/"},{"displayName":"Databas","path":"/databas/"},{"displayName":"Debatt","path":"/opinion/debatt/"},{"displayName":"Granskning","path":"/fordjupning/granskning/"}
7,{"displayName":"Helgintervjuer","path":"/fordjupning/helgintervjuer/"},{"displayName":"Krönika","path":"/opinion/kronika/"},{"displayName":"Nyhetsbrev","url":"https://campaign.bbmbonnier.se/resume-gratisbrev-registrering-tack"},{"displayName":"Podcast","path":"/fordjupning/podcast/"},{"displayName":"Resumé insikt","path":"/fordjupning/resume-insikt/"},{"displayName":"Trend","path":"/marknadsforing/trend/"},{"displayName":"Tävling","path":"/marknadsforing/tavling/"}],"popular":[{"displayName":"ByrÃ¥er","path":"/affarer/byraer/"},{"displayName":"Design","path":"/marknadsforing/design/"},{"displayName":"Folk pÃ¥ väg","path":"/arbetsliv/folk-pa-vag/"},{"displayName":"Kampanjer","path":"/marknadsforing/kampanj/"},{"displayName":"Kreativitet","path":"/marknadsforing/kreativitet/"},{"displayName":"Media","path":"/kommunikation/media/"},{"displayName":"PR","path":"/kommunikation/pr/"},{"displayName":"Reklam","path":"/marknadsforing/reklam/"},{"displayName":"Sociala medier","path":"/kommunikation/sociala-medier/"},{"displayName":"Strategi","path":"/marknadsforing/strategi/"},{"displayName":"Varumärke","path":"/kommunikation/varumarke/"}]},"social":{"facebook":"https://www.facebook.com/tidningenresume/","twitter":"https://twitter.com/tidningenresume/","linkedIn":"https://www.linkedin.com/company/resume/","instagram":"https://www.instagram.com/tidningenresume/"},"foundingDate":"1950","newsletters":{"standard":{"url":"https://campaign.bbmbonnier.se/resume-gratisbrev-registrering-tack","title":"Resumés nyhetsbrev","content":"Missa ingenting frÃ¥n Resumé! Prenumerera pÃ¥ vÃ¥rt nyhetsbrev helt gratis!"}},"advertiseLink":"https://advertising.bonniernews.se/brands/resum","contact":{"headLine":"Kontakta oss","brand":"Resumé","street":"Gjörwellsgatan 30","zipCodeVisit":"105 16","zipCodePostal":"105 16","city":"Stockholm","phoneNr":"08-409 320 07","email":"[email protected]"},"customerService":{"url":"https://bbm.bonniernews.se/kund/"},"editor":{"name":"Yasmine Winberg","temporary":[{"name":"Andreas RÃ¥gsjö Thorell","description":"Tf chefredaktör och ansvarig utgivare:","startDate":"2025-11-10","stopDate":"2030-08-31"}]},"segments":{"loggedIn":"logged-in","notLoggedIn":"not-logged-in"},"subscription":{"url":"https://prenumerera.resume.se/","offerCode":"RES_49KR_3MAN_TVP30","titles":["Affärsutvecklare","Art Director","Business Intelligence Manager","ByrÃ¥chef","Copywriter","Creative Director","Designer","Försäljningschef","Marknadschef","Informations-, PR-chef /-ansvarig","Kommunikationsansvarig","Kommunikationsdirektör, -chef","Kommunikatör","Konsult","Kreatör","Kundansvarig","Ordförande","Partner","Planner","PR-konsult","Producent","Produktionsledare","Projektledare","Strateg","Student","Verkställande direktör"]},"courseListPath":"/utbildning/","etidningUrl":"https://etidning.bonniernews.se/","toggles":{},"noindex":["resume.klara.epTfpThAiQ5hS8Xa5WER6N","resume.klara.7PU9pMNqrinGTemRWCbYg6","resume.klara.rUtr6aP7CeLWAS36KKPeJG","resume.klara.dVKh2V1pQRmoVk6Hpm2Q5z","68aec0f7-9993-4825-8d2f-f7d6732d7a51","ec03a511-87dd-4a7f-af82-c772b756d118","b5a575aa-2257-4dbd-a4b3-8f63dc5acc81","16ce7750-838f-4a1b-83da-bf0a32f3b06d","be58f0db-5882-4f8c-84d4-82967be13fa9","6c9c7e06-8b7b-4a33-b873-5ed762fa33c4"],"ads":{"prebid":false}},"isFallback":false,"dynamicIds":[48279],"customServer":true,"gip":true,"appGip":true,"scriptLoader":[]}</script>
7</body></html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.