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225<link rel="preconnect" href="https://fonts.googleapis.com"><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin><div class="about-hero" style="padding: 40px 48px 36px;"><div class="eyebrow"> 226<span class="eyebrow-dot"></span> 227About Thematic</div><h1>Built for Creators.<br /><em>Powered by Community.</em></h1><p class="hero-sub"> 228Thematic is a music platform connecting independent artists with content creators - built on the belief that great music and great content should be able to find each other.</p></div></div></div></div></div></div><div class="et_pb_section et_pb_section_1 et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_1"><div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_code et_pb_code_2"><div class="et_pb_code_inner"><div class="mission-section" style="padding: 40px 48px 36px;"><div class="at-inner"><div class="mission-grid"><div class="mission-text"><p class="at-label">Our Mission</p><h2 class="at-h2">A future where creativity is <em>driven by community.</em></h2><p> 229Thematic was born from a simple observation. Content creators want to use great songs to enhance their videos. Music artists need promotion to get discovered and grow their audience.</p><p> 230We built the infrastructure to connect them - a collaborative platform where creators can license trending music from music artists, and artists get real promotion in return. Not a transaction. An exchange built on mutual benefit.</p><p> 231Every voice has the opportunity to create, connect, and thrive in a trusted, collaborative space. That is what we are building.</p></div><div class="mission-platform-right"> 232<img decoding="async" src="https://hellothematic.com/wp-content/uploads/2025/12/The-New-Thematic.webp" alt="The Thematic platform - music discovery for content creators" title="About Thematic - Built for Creators, Powered by Community"></div></div><div class="mission-quote-full"><blockquote> 233It's important to me to empower the next generation of content creators and music artists and help them drive the future of the creative economy.</blockquote> 234<cite> 235<a href="https://app.hellothematic.com/creator/profile/15066" target="_blank" rel="noopener"> 236<img decoding="async" src="https://hellothematic.com/wp-content/uploads/2020/07/Michelle-Phan-Pink-Square.jpg" alt="Michelle Phan" class="cite-photo" title="About Thematic - Built for Creators, Powered by Community"> 237Michelle Phan, Co-Founder of Thematic 238</a> 239</cite></div></div></div></div></div></div></div></div><div class="et_pb_section et_pb_section_2 et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_2"><div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_code et_pb_code_3"><div class="et_pb_code_inner"><div class="story-section" style="padding: 40px 48px;"><div class="at-inner"><p class="at-label">Our Story</p><h2 class="at-h2">15 years building<br />the creator economy.</h2><p class="at-desc"> 240Thematic's founding team has spent the last 15 years at the center of the YouTube creator ecosystem. Two things have always been true: creators need great music, and artists need real promotion.</p><div class="story-timeline"><div class="story-item"><div class="story-year">2008</div><div class="story-content"><h3>The proof of concept</h3><p>Marc Schrobilgen and Audrey Marshall began connecting artists on their independent label with digital-first creators - placing music in videos by Michelle Phan, then the premier beauty influencer of her era. The results were immediate: new fans, new audiences, real exposure for artists who had no other path to discovery. The value exchange wasn't a theory. It worked. They went all-in as matchmakers between creators who needed great music and artists who needed to be found.</p></div></div><div class="story-item"><div class="story-year">2015</div><div class="story-content"><h3>The problem becomes personal</h3><p>Michelle Phan had built one of the most successful YouTube channels in the world. That year, she found herself in the middle of a copyright infringement lawsuit over music she believed was properly cleared. She ultimately settled out of court. That experience made the problem undeniable: creators needed a
240safe, transparent way to use music.</p></div></div><div class="story-item"><div class="story-year">2018</div><div class="story-content"><h3>Thematic launches</h3><p>Co-founded by Michelle Phan, Marc Schrobilgen, and Audrey Marshall, Thematic launched as a peer-to-peer music licensing platform. The model was straightforward: creators get free, licensed access to music. Artists get featured promotion across creator content. Both sides win. <a href="https://tubefilter.com/2018/06/28/michelle-phan-thematic-music-youtube-videos/" target="_blank" style="color:var(--purple);" rel="noopener">Read the launch announcement →</a></p></div></div><div class="story-item"><div class="story-year">2020</div><div class="story-content"><h3>Community becomes the product</h3><p>As the platform grew, something became clear: Thematic was not just a music library. It was a community. Creators were connecting, following artists, and shaping the platform through voting. We started building for that reality - with community at the center of every decision.</p></div></div><div class="story-item"><div class="story-year">Today</div><div class="story-content"><h3>1M+ creators, $120M+ for artists</h3><p>Thematic now serves over 1 million creators across 220 countries. We've issued more than 4.8 million free music licenses and generated over $120M in earned media value for music artists. Artists including Benee, Lauv, Nicky Youre, Betty Who, JP Saxe, and Fiji Blue have grown their audiences through the Thematic community.</p></div></div></div></div></div></div></div><div class="et_pb_module et_pb_code et_pb_code_4"><div class="et_pb_code_inner"><div class="superpower-section" style="background: var(--off-white); padding: 40px 48px 36px;"><div class="at-inner" style="text-align: center;"><blockquote style="font-size: clamp(18px, 2vw, 22px); font-weight: 600; color: var(--black); line-height: 1.6; max-width: 760px; margin: 0 auto 24px; font-style: italic;"> 241"Thematic is solving the licensing problems that riddle YouTube and other platforms. The result is a licensing safe-space for content creators that aims to democratize music distribution."</blockquote><div style="display: inline-flex; align-items: center; gap: 12px;"> 242<a href="https://www.digitalmusicnews.com/2020/01/22/thematic-unlocking-content-creator-economy/" target="_blank" title="Thematic Is Unlocking the Creator Economy for Music Artists" rel="noopener">
242<img decoding="async" src="https://www.digitalmusicnews.com/wp-content/uploads/2016/01/DMN_Logo_680-1.png" alt="Digital Music News" style="height: 24px; border-radius: 4px; background: #fff; padding: 3px 6px;" title="About Thematic - Built for Creators, Powered by Community"></div></div></div></div></div></div></div></div><div class="et_pb_section et_pb_section_3 et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_3"><div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_code et_pb_code_5"><div class="et_pb_code_inner"><div class="impact-section" style="padding: 40px 48px 36px;"><div class="at-inner"><p class="at-label">Community Impact</p><h2 class="at-h2">The numbers behind<br />the community.</h2><p class="at-desc"> 243Every stat here represents a real creator who found music they could trust, and a real artist who got heard.</p><div class="impact-grid"><div class="impact-card"> 244<strong>1M+</strong><p>Active creators and artists in the Thematic community</p></div><div class="impact-card"> 245<strong>$120M+</strong><p>In earned media value generated for music artists</p></div><div class="impact-card"> 246<strong>4.8M+</strong><p>Music licenses issued to creators worldwide</p></div><div class="impact-card"> 247<strong>220</strong><p>Countries represented across our creator community</p></div></div></div></div></div></div></div></div></div><div class="et_pb_section et_pb_section_4 et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_4"><div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_code et_pb_code_6"><div class="et_pb_code_inner"><div class="how-section" style="padding: 40px 48px 36px;"><div class="at-inner"><p class="at-label">The Model</p><h2 class="at-h2">Two sides. One<br /><em>collaborative platform.</em></h2><p class="at-desc"> 248Thematic is built on an exchange. Creators get free licensed music. Artists get real promotion. No middlemen. No hidden fees.</p><div class="how-grid"><div class="how-card creators"><div class="how-card-eyebrow">For Creators</div><h3>Trending, copyright-safe music.</h3><ul class="how-list"><li><span class="how-check">✓</span>Access to a curated library of trending music</li><li><span class="how-check">✓</span>Copyright-safe music for your videos and content - no subscription required</li><li><span class="how-check">✓</span>No copyright claims or takedowns on your published content</li><li><span class="how-check">✓</span>Hyper-personalized music matched to your content style</li><li><span class="how-check">✓</span>Exclusive perks, tools, and creator community access</li></ul></div><div class="how-card artists"><div class="how-card-eyebrow">For Artists</div><h3>Real promotion. Real audiences.</h3><ul class="how-list"><li><span class="how-check">✓</span>Music placed in videos by real creators with real audiences</li><li><span class="how-check">✓</span>Featured promotion across the Thematic platform</li><li><span class="how-check">✓</span>Matched to creators whose audiences fit your sound</li><li><span class="how-check">✓</span>Streams, fans, and exposure without a label deal</li><li><span class="how-check">✓</span>Community voting determines which songs get featured</li></ul></div></div></div></div></div></div></div></div></div><div class="et_pb_section et_pb_section_5 et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_5"><div class="et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_code et_pb_code_7"><div class="et_pb_code_inner"><div class="team-section" style="padding: 40px 48px 36px;"><div class="at-inner"><p class="at-label">The Team</p><h2 class="at-h2">Creators, operators,<br />and music fans.</h2><p class="at-desc"> 249We're a team of problem solvers who care deeply about creators, artists, and building systems that are transparent and fair.</p><div class="team-grid"><div class="team-card"><div class="team-avatar">
249<img decoding="async" src="https://hellothematic.com/wp-content/uploads/2018/07/Michelle.png.webp" alt="Michelle Phan" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Michelle Phan</div><div class="team-title">Co-Founder</div><div class="team-links"> 250<a href="https://www.youtube.com/michellephan" class="team-link" target="_blank" rel="noopener">YouTube</a></div></div><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2018/07/Marc.png.webp" alt="Marc Schrobilgen" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Marc Schrobilgen</div><div class="team-title">Co-Founder / CEO</div><div class="team-links"> 251<a href="https://www.linkedin.com/in/marc-schrobilgen-1373b611/" class="team-link" target="_blank" rel="noopener">LinkedIn</a> 252<a href="https://app.hellothematic.com/creator/profile/10135" class="team-link" target="_blank">Thematic</a></div></div><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2020/07/audrey-marshall.png.webp" alt="Audrey Marshall" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Audrey Marshall</div><div class="team-title">Co-Founder / COO</div><div class="team-links"> 253<a href="https://www.linkedin.com/in/audreymarshall/" class="team-link" target="_blank" rel="noopener">LinkedIn</a> 254<a href="https://app.hellothematic.com/creator/profile/42" class="team-link" target="_blank">Thematic</a></div></div><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2020/07/abdo-achkar.png.webp" alt="Abdo Achkar" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Abdo Achkar</div><div class="team-title">CTO</div><div class="team-links"> 255<a href="https://www.linkedin.com/in/achkar/" class="team-link" target="_blank" rel="noopener">LinkedIn</a></div></div><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2018/07/Christian.png.webp" alt="Christian Martin" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Christian Martin</div><div class="team-title">VP Business Affairs</div></div><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2018/07/Stephanie.png.webp" alt="Stephanie Leyva" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Stephanie Leyva</div><div class="team-title">Director of Partnerships</div><div class="team-links"> 256<a href="https://www.linkedin.com/in/sleyva/" class="team-link" target="_blank" rel="noopener">LinkedIn</a> 257<a href="https://app.hellothematic.com/creator/profile/460" class="team-link" target="_blank">Thematic</a></div></div><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2022/09/Kristan-McCann.png.webp" alt="Kristan McCann" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Kristan McCann</div><div class="team-title">Music Curator</div><div class="team-links"> 258<a href="https://www.linkedin.com/in/kristan-mccann-5592b628/" class="team-link" target="_blank" rel="noopener">LinkedIn</a> 259<a href="https://app.hellothematic.com/creator/profile/587080" class="team-link" target="_blank">Thematic</a></div></div><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2018/07/michelle-1.png.webp" alt="Michelle Starr" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Michelle Starr</div><div class="team-title">Office Manager</div><div class="team-links"> 260<a href="https://www.linkedin.com/in/michele-s-50341029/" class="team-link" target="_blank" rel="noopener">LinkedIn</a>
261<a href="https://app.hellothematic.com/creator/profile/18403" class="team-link" target="_blank">Thematic</a></div></div></div><div class="team-section-label">Luminary Investors</div><div class="investors-grid"><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2020/07/Savitta-Shetty.png.webp" alt="Savita Shetty" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Savita Shetty</div><div class="team-title">Luminary Investor</div><div class="team-links"> 262<a href="https://www.linkedin.com/in/savitarshetty/" class="team-link" target="_blank" rel="noopener">LinkedIn</a></div></div><div class="team-card"><div class="team-avatar"><img decoding="async" src="https://hellothematic.com/wp-content/uploads/2020/07/Willis-Kim.png.webp" alt="Willis Kim" title="About Thematic - Built for Creators, Powered by Community"></div><div class="team-name">Willis Kim</div><div class="team-title">Luminary Investor</div><div class="team-links"> 263<a href="https://www.linkedin.com/in/williskim/" class="team-link" target="_blank" rel="noopener">LinkedIn</a></div></div></div></div></div></div></div></div></div></div><div class="et_pb_section et_pb_section_6 et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_6"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_code et_pb_code_8"><div class="et_pb_code_inner"><div class="superpower-section" style="padding: 40px 48px 12px;"><div class="at-inner"><h2 class="at-h2">Our Community is our <em>Superpower</em></h2><p>Since day one, we have worked with our creator community to build Thematic. And we have made a commitment to always do right by them.</p><p>We consider them our true north and measure our success by earning their trust.</p><p>They're not just a thriving, connected community of passionate users. Thematic creators are also stakeholders in what we are building and have embarked on this journey with us.</p></div></div></div></div><div class="et_pb_module et_pb_code et_pb_code_9"><div class="et_pb_code_inner"><div class="community-section" style="padding: 40px 48px 20px;"><div class="at-inner"><div class="community-quote-card" style="max-width: 100%;"><blockquote> 264"I absolutely love the idea of both content creators and music artists getting a win-win situation. That led to me investing in Thematic. I love to see how Thematic will grow from here on!"</blockquote><div class="quote-author"> 265<img decoding="async" src="https://hellothematic.com/wp-content/uploads/2020/07/Emily-Her.jpg.webp" alt="Emily Her" title="About Thematic - Built for Creators, Powered by Community"><div class="quote-author-info"> 266<a href="https://app.hellothematic.com/creator/profile/19754" class="team-link" target="_blank" style="text-decoration:none;"><strong>Emily Her</strong></a> 267<span>Content Creator and Investor</span></div></div></div></div></div></div></div></div></div></div><div class="et_pb_section et_pb_section_7 et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_7"><div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_code et_pb_code_10"><div class="et_pb_code_inner"><div class="about-cta-section" style="padding: 40px 48px 36px;"><h2 class="at-h2">Join the community.<br />Start creating.</h2><p>Free to join. Free to use. Over 1 million creators already inside.</p> 268<a href="https://app.hellothematic.com/invite/50C4A8C?utm_source=wp&utm_medium=blogcontent&utm_campaign=about" class="btn-dark">Get Started Free →</a> 269<a href="https://hellothematic.com/why-thematic" class="btn-ghost-dark">Read our founding story</a></div></div></div></div></div></div></div></div></div></article></div><footer class="et-l et-l--footer"><div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0_tb_footer et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_0_tb_footer et_pb_gutters2"><div class="et_pb_column et_pb_column_1_5 et_pb_column_0_tb_footer et_pb_css_mix_blend_mode_passthrough"><div class="et_pb_module et_pb_image et_pb_image_0_tb_footer">
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