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548    
549            <div class="field field--name-node-title field--type-ds field--label-hidden field__item"><h1>
550  How to: Build Your Own data profile
551</h1>
552</div>
553      
554            <div class="field field--name-field-article-date field--type-datetime field--label-hidden field__item"><time datetime="2026-09-03T12:00:00Z" class="datetime">September 3, 2026</time>
555</div>
556      
557  </div>
558
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560
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566  </section>
567
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569          
570          <div class="row row-offcanvas row-offcanvas-left clearfix">
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574      
575        
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577      <div class="node node--type-article node--view-mode-full ds-1col clearfix">
578
579  
580
581  <div>
582    
583<div class="field field--name-field-components field--type-entity-reference-revisions field--label-hidden">
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585
586  
587
588  <div>
589    
590            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p>Our&nbsp;<a href="/profiles/custom">Build Your Own tool</a> allows you to access data from anywhere in Minnesota and customize it for your community.&nbsp;</p>
591<p>To get you started, here are four ways to use the tool to get the data you need.</p>
592</div>
593      
594  </div>
595
596</div>
597
598
599      <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix">
600
601  
602
603  <div>
604    
605            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><h2>1. Build a profile</h2>
606<p>You can <strong>build</strong> a profile across the state by selecting a single geographic area or combining geographies, including:</p>
607<ul>
608<li>Cities</li>
609<li>Counties</li>
610<li>School districts</li>
611<li>Minnesota Initiative Foundation Regions</li>
612<li>Economic Development Regions</li>
613<li>MN House and Senate Districts</li>
614<li>US Congressional Districts</li>
615<li>Zip codes</li>
616<li>Census tracts</li>
617</ul>
618<p>The <a href="/profiles/custom">Build Your Own tool</a> combines data for all of the geographic areas you have selected into one data profile.</p>
619<p>For example, suppose you work in a nonprofit organization that serves four Minnesota counties: Murray, Nobles, Pipestone, and&nbsp;Rock. A grant application asks for the poverty rate for your entire service area.&nbsp;</p>
620</div>
621      
622  </div>
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624</div>
625
626
627      <div class="paragraph paragraph--type-metric-group paragraph--view-mode-default ds-1col clearfix">
628
629  
630
631  <div>
632    
633            <div class="field field--name-field-supertitle field--type-string field--label-hidden field__item">How to:</div>
634          
635      <h2><p>Build a profile</p>
636</h2>
637      
638  
639
640
641      <div class="field field--name-field-items field--type-entity-reference-revisions field--label-hidden field__items">
642              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
643
644  
645
646  
647<div  class="metric--body">
648          <h3 >
649        
650            Step 1
651      
652  
653    </h3>
654
655
656            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot showing build tab in the BYO tool" data-entity-type="file" data-entity-uuid="e3813e84-a1c1-4879-bdc4-5d9b0027f83b" src="/sites/default/files/inline-images/BYOtool_Build.png" width="205" height="208" loading="lazy"></p>
657
658<p>In the <a href="https://www.mncompass.org/profiles/custom">Build Your Own tool</a>, select the <strong>Build</strong> tab at the far right. The statewide map will default to county boundaries, but you can select different map layers under the Statewide and Twin Cities drop-downs.&nbsp;</p></div>
659      
660  </div>
661
662</div>
663
664</div>
665              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-
665default ds-1col clearfix">
666
667  
668
669  
670<div  class="metric--body">
671          <h3 >
672        
673            Step 2
674      
675  
676    </h3>
677
678
679            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screenshot showing selected counties on BYO tool map" data-entity-type="file" data-entity-uuid="e6ee6ca5-9c27-4a67-a387-a46072ca963e" height="225" src="/sites/default/files/inline-images/BYOtool_BuildCounties_1.png" width="221" loading="lazy"></p>
680
681<p>Select all four counties on the map, which will appear in your <strong>Selections</strong> frame of the tool. You can remove geographies from your selections by clicking on the pink Xs.&nbsp;</p></div>
682      
683  </div>
684
685</div>
686
687</div>
688              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
689
690  
691
692  
693<div  class="metric--body">
694          <h3 >
695        
696            Step 3
697      
698  
699    </h3>
700
701
702            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screenshot showing View Profile button in the BYO tool" data-entity-type="file" data-entity-uuid="489b9985-7c14-43b0-96fe-092fdaaff726" src="/sites/default/files/inline-images/BYOtool_BuildViewProfile_0.png" width="201" height="208" loading="lazy"></p>
703
704<p>When you are finished making selections, click <strong>View Profile</strong> to see the data profile for your selected area.</p></div>
705      
706  </div>
707
708</div>
709
710</div>
711              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
712
713  
714
715  
716<div  class="metric--body">
717          <h3 >
718        
719            Step 4
720      
721  
722    </h3>
723
724
725            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screenshot showing top portion of a custom geographic profile" data-entity-type="file" data-entity-uuid="59c2971f-e785-4e2c-b732-fd60fc3ef5cc" src="/sites/default/files/inline-images/BYOtool_BuildCustomProfile_0.png" width="202" height="208" loading="lazy"></p>
726
727<p>Your <strong>custom geographic profile</strong> shows&nbsp;that 12% of residents in the service area live below poverty. There are links at the top of the profile to bookmark, share, or download a CSV file of the data.&nbsp;</p></div>
728      
729  </div>
730
731</div>
732
733</div>
734          </div>
735  
736  </div>
737
738</div>
739
740
741      <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix">
742
743  
744
745  <div>
746    
747            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><h2>2. Compare profiles</h2>
748<p>You can <strong>compare</strong> profiles for two communities of interest to see how they are similar to and different from one another. The <a href="/profiles/custom">Build Your Own tool</a>&nbsp;will provide a data profile with side-by-side comparisons for your selected communities.</p>
749<p>For example, imagine you live in Brainerd and you are lobbying your state legislators on issues related to housing.&nbsp;You can use the compare feature to see how the City of Brainerd differs from Senate District 06 overall on key characteristics like home ownership.</p>
750</div>
751      
752  </div>
753
754</div>
755
756
757      <div class="paragraph paragraph--type-metric-group paragraph--view-mode-default ds-1col clearfix">
758
759  
760
761  <div>
762    
763            <div class="field field--name-field-supertitle field--type-string field--label-hidden field__item">How to:</div>
764          
765      <h2><p>Compare profiles</p>
766</h2>
767      
768  
769
770
771      <div class="field field--name-field-items field--type-entity-reference-revisions field--label-hidden field__items">
772              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
773
774  
775
776  
777<div  class="metric--body">
778          <h3 >
779        
780            Step 1
781      
782  
783    </h3>
784
785
786            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot showing compare tab in the BYO tool" data-entity-type="file" data-entity-uuid="e01ee7ba-ebde-4c52-9267-c6e85dab4d27" src="/sites/default/files/inline-images/BYOtool_Compare_0.png" width="211" height="208" loading="lazy"></p>
787
788<p>In the <a href="https://www.mncompass.org/profiles/custom">Build Your Own tool</a>, select the <strong>Compare&nbsp;</strong>tab at the far right. The statewide map will default to county boundaries, but you can select different map layers under the Statewide and Twin Cities drop-downs.</p></div>
789      
790  </div>
791
792</div>
793
794</div>
795              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-
795default ds-1col clearfix">
796
797  
798
799  
800<div  class="metric--body">
801          <h3 >
802        
803            Step 2
804      
805  
806    </h3>
807
808
809            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screenshot showing selected city and Senate district on BYO tool map" data-entity-type="file" data-entity-uuid="c5a40ad5-63a9-43b5-9197-0983c65f3e71" src="/sites/default/files/inline-images/BYOtool_CompareCitySenateDistrict1.png" width="185" height="208" loading="lazy"></p>
810
811<p>The Cities<strong> </strong>layer will allow you to find and select Brainerd on the statewide map, which will appear in the <strong>Comparison Group 1</strong> frame. Next, select the <strong>Comparison Group 2</strong>&nbsp;by clicking the button to the right of it. Switch to the MN Senate Districts layer under the Statewide dropdown to find and select State Senate District 06.&nbsp;</p></div>
812      
813  </div>
814
815</div>
816
817</div>
818              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
819
820  
821
822  
823<div  class="metric--body">
824          <h3 >
825        
826            Step 3
827      
828  
829    </h3>
830
831
832            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot showing the View Comparison button" data-entity-type="file" data-entity-uuid="c02020d1-d2d7-4d63-82fb-bcccac7697f5" src="/sites/default/files/inline-images/BYOtool_CompareCitySenateDistrict.png" width="146" height="208" loading="lazy"></p>
833
834<p>When you are finished making selections, click <strong>View Comparison&nbsp;</strong>to see the data profile for your selected areas.</p></div>
835      
836  </div>
837
838</div>
839
840</div>
841              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
842
843  
844
845  
846<div  class="metric--body">
847          <h3 >
848        
849            Step 4
850      
851  
852    </h3>
853
854
855            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot showing the custom geographic profile" data-entity-type="file" data-entity-uuid="b26ee2d4-6a2f-453b-a239-ba19c4261d8a" src="/sites/default/files/inline-images/BYOtool_CompareViewProfile.png" width="210" height="208" loading="lazy"></p>
856
857<p>Your <strong>custom geographic profile</strong>&nbsp;will display two columns of data, one for each comparison geography. This profile shows that 94% of households in Brainerd and 68% of households across Senate District 06 are occupied, likely due to the prevalence of seasonal homes and cabins across the district.</p></div>
858      
859  </div>
860
861</div>
862
863</div>
864          </div>
865  
866  </div>
867
868</div>
869
870
871      <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix">
872
873  
874
875  <div>
876    
877            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><h2>3. Build <em>and</em> compare profiles</h2>
878<p>You can also use the <a href="/profiles/custom">Build Your Own tool</a> features together to <strong>build</strong> your own data profile <strong>and compare</strong> it to another area.</p>
879<p>For example, suppose you work for a regional hospital that is working to prevent social isolation among older adults, with locations in Alexandria and Fergus Falls. You are creating your strategic plan and need to know the share of older adults in both cities who live alone, compared to older adults across the entire region. The <a href="/profiles/custom">Build Your Own tool</a> allows you to build a profile that combines Alexandria and Fergus Falls, and then to compare that profile to the West Central Economic Development region.</p>
880</div>
881      
882  </div>
883
884</div>
885
886
887      <div class="paragraph paragraph--type-metric-group paragraph--view-mode-default ds-1col clearfix">
888
889  
890
891  <div>
892    
893            <div class="field field--name-field-supertitle field--type-string field--label-hidden field__item">How to:</div>
894          
895      <h2><p>Build and compare profiles</p>
896</h2>
897      
898  
899
900
901      <div class="field field--name-field-items field--type-entity-reference-revisions field--label-hidden field__items">
902              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-
902default ds-1col clearfix">
903
904  
905
906  
907<div  class="metric--body">
908          <h3 >
909        
910            Step 1
911      
912  
913    </h3>
914
915
916            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot of the compare tab in the BYO tool" data-entity-type="file" data-entity-uuid="5c423256-4e96-4cd9-a8ec-8e9c6326f680" src="/sites/default/files/inline-images/BYOtool_Compare_1.png" width="211" height="208" loading="lazy"></p>
917
918<p>In the <a href="https://www.mncompass.org/profiles/custom">Build Your Own tool</a>, select the <strong>Compare&nbsp;</strong>tab at the far right. The statewide map will default to county boundaries, but you can select different map layers under the Statewide and Twin Cities drop-downs.</p></div>
919      
920  </div>
921
922</div>
923
924</div>
925              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
926
927  
928
929  
930<div  class="metric--body">
931          <h3 >
932        
933            Step 2
934      
935  
936    </h3>
937
938
939            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot of selected cities and MIF region in the BYO tool" data-entity-type="file" data-entity-uuid="7710c9e1-4f4f-4efd-9630-07cd08993cfb" src="/sites/default/files/inline-images/BYOtool_Build%26CompareCitiesMIFRegion.png" width="205" height="208" loading="lazy"></p>
940
941<p>The Cities<strong> </strong>layer will allow you to find and select Alexandria and Fergus Falls on the statewide map, which will appear in the <strong>Comparison Group 1</strong> frame. Next, select the <strong>Comparison Group 2</strong> frame. Switch to the Minnesota Initiative Foundation&nbsp; Region layer on the statewide map to find and select West Central.&nbsp;</p></div>
942      
943  </div>
944
945</div>
946
947</div>
948              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
949
950  
951
952  
953<div  class="metric--body">
954          <h3 >
955        
956            Step 3
957      
958  
959    </h3>
960
961
962            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot of the View Comparison button in the BYO tool" data-entity-type="file" data-entity-uuid="b4a717bb-38ca-42e7-954a-f9875f47a68e" src="/sites/default/files/inline-images/BYOtool_Build%26CompareViewComparison.png" width="184" height="208" loading="lazy"></p>
963
964<p>When you are finished making selections, click <strong>View Comparison&nbsp;</strong>to see the data profile for your selected areas.</p></div>
965      
966  </div>
967
968</div>
969
970</div>
971              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
972
973  
974
975  
976<div  class="metric--body">
977          <h3 >
978        
979            Step 4
980      
981  
982    </h3>
983
984
985            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot of the custom geographic profile in the BYO tool" data-entity-type="file" data-entity-uuid="0cd5fe41-8abd-4d3a-8106-e1856766cb9d" src="/sites/default/files/inline-images/BYOtool_Build%26CompareCustomProfile.png" width="212" height="208" loading="lazy"></p>
986
987<p>Your <strong>custom geographic profile</strong>&nbsp;will display two columns of data, one for each comparison geography. This profile shows that a greater share of older adults in Alexandria and Fergus Falls live alone (19%) than in the West Central Economic Development region (14%).</p></div>
988      
989  </div>
990
991</div>
992
993</div>
994          </div>
995  
996  </div>
997
998</div>
999
1000
1001      <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix">
1002
1003  
1004
1005  <div>
1006    
1007            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><h2>4. Draw a&nbsp;profile</h2>
1008<p>We know that it is challenging for residents throughout the state to get data for areas that do not have pre-defined boundaries, like cities, counties, or regions. With the <strong>draw</strong> feature and tools, you can select your own area of interest on the map to:</p>
1009<ul>
1010<li>Plot a point, to&nbsp;plan programming for residents who live&nbsp;within walking distance&nbsp;of&nbsp;a community center or library (for example)</li>
1011<li>Draw a polyline, to&nbsp;inform disaster response for&nbsp;populations&nbsp;living&nbsp;near a stretch of flooded river</li>
1012<li>Create a polygon (custom shape), rectangle, or circle that&nbsp;match an organization's&nbsp;service area, providing a more nuanced snapshot of residents and their needs</li>
1013</ul>
1014<p>Some St. Louis County residents have remarked, for example, that it can be difficult to access data for more rural communities without including Duluth, a more urban community.&nbsp;The draw feature allows you to draw an area on the map – excluding Duluth – to learn about community needs in northern St. Louis County.&nbsp;</p>
1015</div>
1016      
1017  </div>
1018
1019</div>
1020
1021
1022      <div class="paragraph paragraph--type-metric-group paragraph--view-mode-
1022default ds-1col clearfix">
1023
1024  
1025
1026  <div>
1027    
1028            <div class="field field--name-field-supertitle field--type-string field--label-hidden field__item">How to:</div>
1029          
1030      <h2><p>Draw a profile</p>
1031</h2>
1032      
1033  
1034
1035
1036      <div class="field field--name-field-items field--type-entity-reference-revisions field--label-hidden field__items">
1037              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
1038
1039  
1040
1041  
1042<div  class="metric--body">
1043          <h3 >
1044        
1045            Step 1
1046      
1047  
1048    </h3>
1049
1050
1051            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot of the Draw tab in the BYO tool" data-entity-type="file" data-entity-uuid="05e8d37f-13c6-4d22-9a69-ced9ba5a9da9" src="/sites/default/files/inline-images/BYOtool_Draw.png" width="190" height="208" loading="lazy"></p>
1052
1053<p>In the <a href="https://www.mncompass.org/profiles/custom">Build Your Own tool</a>, select the <strong>Draw&nbsp;</strong>tab at the far right. The statewide map will default to county boundaries, but you can select different map layers under the Statewide and Twin Cities drop-downs.</p></div>
1054      
1055  </div>
1056
1057</div>
1058
1059</div>
1060              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
1061
1062  
1063
1064  
1065<div  class="metric--body">
1066          <h3 >
1067        
1068            Step 2
1069      
1070  
1071    </h3>
1072
1073
1074            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot of Select a drawing tool in the BYO tool" data-entity-type="file" data-entity-uuid="8bf33ead-7be3-453e-8dda-01d77c9ada7a" src="/sites/default/files/inline-images/BYOtool_DrawDrawingTool.png" width="235" height="208" loading="lazy"></p>
1075
1076<p>Continue in the frame on the far right to <strong>Select a drawing tool</strong>, where you can select a tool that will draw your desired shape and a buffer range around your geography (required for points and polylines; optional for polygons, rectangles, and circles).</p></div>
1077      
1078  </div>
1079
1080</div>
1081
1082</div>
1083              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
1084
1085  
1086
1087  
1088<div  class="metric--body">
1089          <h3 >
1090        
1091            Step 3
1092      
1093  
1094    </h3>
1095
1096
1097            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot of St. Louis County drawn without the city of Duluth" data-entity-type="file" data-entity-uuid="3fbce9c5-73e8-411e-9eed-192411b93ba9" src="/sites/default/files/inline-images/BYOtool_DrawCounty.png" width="193" height="208" loading="lazy"></p>
1098
1099<p>For this example, select the polygon tool to draw your own shape on the map, clicking once to identify the boundaries of the shape and double-clicking when your shape is complete. Then click <strong>View Profile&nbsp;</strong>to see the data profile for your selected areas.</p></div>
1100      
1101  </div>
1102
1103</div>
1104
1105</div>
1106              <div class="field__item"><div class="paragraph paragraph--type-metric paragraph--view-mode-default ds-1col clearfix">
1107
1108  
1109
1110  
1111<div  class="metric--body">
1112          <h3 >
1113        
1114            Step 4
1115      
1116  
1117    </h3>
1118
1119
1120            <div class="clearfix text-formatted field field--name-field-text field--type-text-long field--label-hidden field__item"><p><img alt="Screen shot of custom geographic profile in the BYO tool" data-entity-type="file" data-entity-uuid="614d8fd7-0700-42b4-b5d3-2ca5bb8f9ef8" src="/sites/default/files/inline-images/BYOtool_DrawViewProfile.png" width="208" height="208" loading="lazy"></p>
1121
1122<p>Your <strong>custom geographic profile</strong> shows&nbsp;unique population characteristics in the northern region of the county.</p></div>
1123      
1124  </div>
1125
1126</div>
1127
1128</div>
1129          </div>
1130  
1131  </div>
1132
1133</div>
1134
1135
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1137
1138  
1139
1140  <div>
1141    
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