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91<link rel="canonical" href="https://visalusproductsonline.com/history"><meta property="og:type" content="website"><meta property="og:site_name" content="visalusproductsonline.com"><meta property="og:url" content="https://visalusproductsonline.com/history"><meta property="og:title" content="The Rise &amp;amp; Fall of ViSalus / Body by Vi | Informational Overview"><meta property="og:description" content="A factual look at the rise and fall of ViSalus and Body by Vi &amp;mdash; from its rapid 2012 growth to its later decline, a major 2019 legal judgment, and recent bankruptcy proceedings."></head><body><header class="site-head"><div class="wrap">
92<a class="brand" href="/"><span class="em">Vi</span><span><b>ViSalus &amp; Body by Vi</b><small>Informational Resource</small></span></a>
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94<a href="/">Overview</a>
95<a href="/history">Rise &amp; Fall</a>
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101<header class="hero"><div class="wrap hero-in"><p class="kicker">The Story</p><p class="lead">How Body by Vi went from one of the fastest-growing names in direct selling to a company in bankruptcy &mdash; told plainly, from publicly available information.</p><div class="hero-cta"><a class="btn btn-primary" href="/">Back to Overview</a><a class="btn btn-ghost" href="/#faq">Common Questions</a></div></div></header><main><section><div class="wrap narrow">
102<p class="eyebrow">Background</p>
103<h2 class="lined">A direct-selling phenomenon</h2>
104<p class="lead-p">ViSalus built its name on the &ldquo;Body by Vi&rdquo; Challenge &mdash; a marketing programme centred on meal-replacement shakes and sold through a multi-level-marketing model, in which independent distributors earned money both from sales and from recruiting others. Around 2012, that model propelled the brand to remarkable, if short-lived, heights.</p>
105</div></section>
106
107<section class="alt"><div class="wrap narrow">
108<p class="eyebrow">Timeline</p>
109<h2 class="lined">Key moments</h2>
110<div class="tl">
111<div class="ev"><span>Around 2012</span><b>The peak</b><p>ViSalus grew explosively, with reported revenue in the region of several hundred million dollars and the Body by Vi Challenge widely promoted across social media.</p></div>
112<div class="ev"><span>2012 onward</span><b>Restructuring and decline</b><p>After the peak, sales fell sharply. The company went through restructuring, and its standing in the MLM world declined over the following years.</p></div>
113<div class="ev"><span>2019</span><b>A major legal judgment</b><p>A very large judgment &mdash; widely reported at hundreds of millions of dollars &mdash; was entered against the company in connection with a class action over unsolicited marketing calls.</p></div>
114<div class="ev"><span>Recent years</span><b>Bankruptcy and dormancy</b><p>ViSalus has more recently been in bankruptcy proceedings, with minimal operations, limited product availability, and a website that has gone offline at times.</p></div>
115</div>
116</div></section>
117
118<section><div class="wrap narrow">
119<p class="eyebrow">Understanding the Model</p>
120<h2 class="lined">What &ldquo;multi-level marketing&rdquo; means</h2>
121<p>ViSalus operated as a multi-level-marketing (MLM) company. In this model, products are sold through a network of independent distributors, who may earn money both from their own sales and from recruiting additional distributors beneath them. MLMs are legal in many countries but are also widely debated, and outcomes for individual participants vary enormously.</p>
122<p>This page describes the model only to explain how ViSalus operated. It is not an invitation to join any programme, and it makes no claim about potential earnings &mdash; there is no distributor sign-up on this website.</p>
123</div></section>
124
125<section><div class="wrap narrow">
126<p class="eyebrow">The Takeaway</p>
127<h2 class="lined">Why the story matters</h2>
128<p>The arc of ViSalus &mdash; rapid growth, a steep fall, legal trouble and eventual bankruptcy &mdash; is a case study that is often discussed in coverage of the direct-selling industry. For anyone who remembers the Body by Vi Challenge, or who came across this site while searching for the products, the short answer is simply that the brand is no longer the active business it once was.</p>
129<div class="disclaim"><b>Disclaimer:</b> this is an independent informational resource, not affiliated with ViSalus. It does not sell products or sign up distributors, and it does not provide health, financial or business advice. Details are drawn from publicly available reporting and may be incomplete or out of date; dates and figures are approximate.</div>
130<p class="tags"><a href="/">Overview</a><a href="/#status">Current Status</a><a href="/#faq">FAQ</a></p>
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132<div class="cols">
133<div class="fbrand"><b>ViSalus &amp; Body by Vi &mdash; Informational Resource</b><p>An independent, informational overview of the ViSalus / Body by Vi brand and its history. This website does not sell products, is not affiliated with or endorsed by ViSalus, and does not offer health, financial or business advice. Product ordering and distributor sign-up are no longer available through this site.</p></div>
134<div><h4>Pages</h4>
135<a href="/">Overview</a>
136<a href="/history">The Rise &amp; Fall</a>
137<a href="/#status">Current Status</a>
138<a href="/#faq">FAQ</a>
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