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120<link rel='stylesheet' id='thickbox-css' href='https://smallbusinesscurrents.com/wp-includes/js/thickbox/thickbox.css?ver=7.0.5' media='all' />
121<link rel='stylesheet' id='inhype-mega-menu-css' href='https://smallbusinesscurrents.com/wp-content/themes/inhype/inc/modules/mega-menu/css/mega-menu.css?ver=7.0.5' media='all' />
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136
137<!-- Google tag (gtag.js) snippet added by Site Kit -->
138
139<!-- Google Analytics snippet added by Site Kit -->
vendor: 80 bytes, lines 139-140
139
140<script id="google_gtagjs-js" src="https://www.googletagmanager.com/gtag/js?id=
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177<!-- start Simple Custom CSS and JS -->
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182  
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190<!-- start Simple Custom CSS and JS -->
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249<!-- start Simple Custom CSS and JS -->
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279<script type="text/javascript">//<![CDATA[
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340
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403<link rel="amphtml" href="https://smallbusinesscurrents.com/2026/09/08/7-ways-to-turn-founder-expertise-into-a-local-search-advantage/?amp=1"><link rel="icon" href="https://smallbusinesscurrents.com/wp-content/uploads/2021/10/cropped-SmallBusinessCurrents-Logo-STACKED-32x32.jpg" sizes="32x32" />
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406<meta name="msapplication-TileImage" content="https://smallbusinesscurrents.com/wp-content/uploads/2021/10/cropped-SmallBusinessCurrents-Logo-STACKED-270x270.jpg" />
407<style id="wp-custom-css">
408.post-author {font-size: 18px !important;}
409.inhype-post .post-date {
410font-size: 18px !important;}
411</style>
412<style id="kirki-inline-styles">body{font-family:Barlow;font-size:15px;font-weight:500;color:#0a0a0a;}/* arabic */
413@font-face {
414  font-family: 'Rubik';
415  font-style: normal;
416  font-weight: 700;
417  font-display: swap;
418  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FUkUzdYPFkaVNA6w.woff) format('woff');
419  unicode-range: U+0600-06FF, U+0750-077F, U+0870-088E, U+0890-0891, U+0897-08E1, U+08E3-08FF, U+200C-200E, U+2010-2011, U+204F, U+2E41, U+FB50-FDFF, U+FE70-FE74, U+FE76-FEFC, U+102E0-102FB, U+10E60-10E7E, U+10EC2-10EC4, U+10EFC-10EFF, U+1EE00-1EE03, U+1EE05-1EE1F, U+1EE21-1EE22, U+1EE24, U+1EE27, U+1EE29-1EE32, U+1EE34-1EE37, U+1EE39, U+1EE3B, U+1EE42, U+1EE47, U+1EE49, U+1EE4B, U+1EE4D-1EE4F, U+1EE51-1EE52, U+1EE54, U+1EE57, U+1EE59, U+1EE5B, U+1EE5D, U+1EE5F, U+1EE61-1EE62, U+1EE64, U+1EE67-1EE6A, U+1EE6C-1EE72, U+1EE74-1EE77, U+1EE79-1EE7C, U+1EE7E, U+1EE80-1EE89, U+1EE8B-1EE9B, U+1EEA1-1EEA3, U+1EEA5-1EEA9, U+1EEAB-1EEBB, U+1EEF0-1EEF1;
420}
421/* cyrillic-ext */
422@font-face {
423  font-family: 'Rubik';
424  font-style: normal;
425  font-weight: 700;
426  font-display: swap;
427  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FWkUzdYPFkaVNA6w.woff) format('woff');
428  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
429}
430/* cyrillic */
431@font-face {
432  font-family: 'Rubik';
433  font-style: normal;
434  font-weight: 700;
435  font-display: swap;
436  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FU0UzdYPFkaVNA6w.woff) format('woff');
437  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
438}
439/* hebrew */
440@font-face {
441  font-family: 'Rubik';
442  font-style: normal;
443  font-weight: 700;
444  font-display: swap;
445  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FVUUzdYPFkaVNA6w.woff) format('woff');
446  unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F;
447}
448/* latin-ext */
449@font-face {
450  font-family: 'Rubik';
451  font-style: normal;
452  font-weight: 700;
453  font-display: swap;
454  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FWUUzdYPFkaVNA6w.woff) format('woff');
455  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
456}
457/* latin */
458@font-face {
459  font-family: 'Rubik';
460  font-style: normal;
461  font-weight: 700;
462  font-display: swap;
463  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FV0UzdYPFkaVN.woff) format('woff');
464  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
465}/* cyrillic-ext */
466@font-face {
467  font-family: 'Ubuntu';
468  font-style: normal;
469  font-weight: 400;
470  font-display: swap;
471  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcg7wnU6AF7xm.w
471off) format('woff');
472  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
473}
474/* cyrillic */
475@font-face {
476  font-family: 'Ubuntu';
477  font-style: normal;
478  font-weight: 400;
479  font-display: swap;
480  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKew7wnU6AF7xm.woff) format('woff');
481  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
482}
483/* greek-ext */
484@font-face {
485  font-family: 'Ubuntu';
486  font-style: normal;
487  font-weight: 400;
488  font-display: swap;
489  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcw7wnU6AF7xm.woff) format('woff');
490  unicode-range: U+1F00-1FFF;
491}
492/* greek */
493@font-face {
494  font-family: 'Ubuntu';
495  font-style: normal;
496  font-weight: 400;
497  font-display: swap;
498  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKfA7wnU6AF7xm.woff) format('woff');
499  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
500}
501/* latin-ext */
502@font-face {
503  font-family: 'Ubuntu';
504  font-style: normal;
505  font-weight: 400;
506  font-display: swap;
507  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcQ7wnU6AF7xm.woff) format('woff');
508  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
509}
510/* latin */
511@font-face {
512  font-family: 'Ubuntu';
513  font-style: normal;
514  font-weight: 400;
515  font-display: swap;
516  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKfw7wnU6AFw.woff) format('woff');
517  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
518}/* cyrillic-ext */
519@font-face {
520  font-family: 'Open Sans';
521  font-style: normal;
522  font-weight: 400;
523  font-stretch: normal;
524  font-display: swap;
525  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4taVQUwaEQXjN_mQ.woff) format('woff');
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527}
528/* cyrillic */
529@font-face {
530  font-family: 'Open Sans';
531  font-style: normal;
532  font-weight: 400;
533  font-stretch: normal;
534  font-display: swap;
535  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4kaVQUwaEQXjN_mQ.woff) format('woff');
536  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
537}
538/* greek-ext */
539@font-face {
540  font-family: 'Open Sans';
541  font-style: normal;
542  font-weight: 400;
543  font-stretch: normal;
544  font-display: swap;
545  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4saVQUwaEQXjN_mQ.woff) format('woff');
546  unicode-range: U+1F00-1FFF;
547}
548/* greek */
549@font-face {
550  font-family: 'Open Sans';
551  font-style: normal;
552  font-weight: 400;
553  font-stretch: normal;
554  font-display: swap;
555  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4jaVQUwaEQXjN_mQ.woff) format('woff');
556  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
557}
558/* hebrew */
559@font-face {
560  font-family: 'Open Sans';
561  font-style: normal;
562  font-weight: 400;
563  font-stretch: normal;
564  font-display: swap;
565  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4iaVQUwaEQXjN_mQ.woff) format('woff');
566  unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F;
567}
568/* math */
569@font-face {
570  font-family: 'Open Sans';
571  font-style: normal;
572  font-weight: 400;
573  font-stretch: normal;
574  font-display: swap;
575  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B5caVQUwaEQXjN_mQ.woff) format('woff');
576  unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2
576038, U+203C, U+2040, U+2043, U+2047, U+2050, U+2057, U+205F, U+2070-2071, U+2074-208E, U+2090-209C, U+20D0-20DC, U+20E1, U+20E5-20EF, U+2100-2112, U+2114-2115, U+2117-2121, U+2123-214F, U+2190, U+2192, U+2194-21AE, U+21B0-21E5, U+21F1-21F2, U+21F4-2211, U+2213-2214, U+2216-22FF, U+2308-230B, U+2310, U+2319, U+231C-2321, U+2336-237A, U+237C, U+2395, U+239B-23B7, U+23D0, U+23DC-23E1, U+2474-2475, U+25AF, U+25B3, U+25B7, U+25BD, U+25C1, U+25CA, U+25CC, U+25FB, U+266D-266F, U+27C0-27FF, U+2900-2AFF, U+2B0E-2B11, U+2B30-2B4C, U+2BFE, U+3030, U+FF5B, U+FF5D, U+1D400-1D7FF, U+1EE00-1EEFF;
577}
578/* symbols */
579@font-face {
580  font-family: 'Open Sans';
581  font-style: normal;
582  font-weight: 400;
583  font-stretch: normal;
584  font-display: swap;
585  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B5OaVQUwaEQXjN_mQ.woff) format('woff');
586  unicode-range: U+0001-000C, U+000E-001F, U+007F-009F, U+20DD-20E0, U+20E2-20E4, U+2150-218F, U+2190, U+2192, U+2194-2199, U+21AF, U+21E6-21F0, U+21F3, U+2218-2219, U+2299, U+22C4-22C6, U+2300-243F, U+2440-244A, U+2460-24FF, U+25A0-27BF, U+2800-28FF, U+2921-2922, U+2981, U+29BF, U+29EB, U+2B00-2BFF, U+4DC0-4DFF, U+FFF9-FFFB, U+10140-1018E, U+10190-1019C, U+101A0, U+101D0-101FD, U+102E0-102FB, U+10E60-10E7E, U+1D2C0-1D2D3, U+1D2E0-1D37F, U+1F000-1F0FF, U+1F100-1F1AD, U+1F1E6-1F1FF, U+1F30D-1F30F, U+1F315, U+1F31C, U+1F31E, U+1F320-1F32C, U+1F336, U+1F378, U+1F37D, U+1F382, U+1F393-1F39F, U+1F3A7-1F3A8, U+1F3AC-1F3AF, U+1F3C2, U+1F3C4-1F3C6, U+1F3CA-1F3CE, U+1F3D4-1F3E0, U+1F3ED, U+1F3F1-1F3F3, U+1F3F5-1F3F7, U+1F408, U+1F415, U+1F41F, U+1F426, U+1F43F, U+1F441-1F442, U+1F444, U+1F446-1F449, U+1F44C-1F44E, U+1F453, U+1F46A, U+1F47D, U+1F4A3, U+1F4B0, U+1F4B3, U+1F4B9, U+1F4BB, U+1F4BF, U+1F4C8-1F4CB, U+1F4D6, U+1F4DA, U+1F4DF, U+1F4E3-1F4E6, U+1F4EA-1F4ED, U+1F4F7, U+1F4F9-1F4FB, U+1F4FD-1F4FE, U+1F503, U+1F507-1F50B, U+1F50D, U+1F512-1F513, U+1F53E-1F54A, U+1F54F-1F5FA, U+1F610, U+1F650-1F67F, U+1F687, U+1F68D, U+1F691, U+1F694, U+1F698, U+1F6AD, U+1F6B2, U+1F6B9-1F6BA, U+1F6BC, U+1F6C6-1F6CF, U+1F6D3-1F6D7, U+1F6E0-1F6EA, U+1F6F0-1F6F3, U+1F6F7-1F6FC, U+1F700-1F7FF, U+1F800-1F80B, U+1F810-1F847, U+1F850-1F859, U+1F860-1F887, U+1F890-1F8AD, U+1F8B0-1F8BB, U+1F8C0-1F8C1, U+1F900-1F90B, U+1F93B, U+1F946, U+1F984, U+1F996, U+1F9E9, U+1FA00-1FA6F, U+1FA70-1FA7C, U+1FA80-1FA89, U+1FA8F-1FAC6, U+1FACE-1FADC, U+1FADF-1FAE9, U+1FAF0-1FAF8, U+1FB00-1FBFF;
587}
588/* vietnamese */
589@font-face {
590  font-family: 'Open Sans';
591  font-style: normal;
592  font-weight: 400;
593  font-stretch: normal;
594  font-display: swap;
595  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4vaVQUwaEQXjN_mQ.woff) format('woff');
596  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
597}
598/* latin-ext */
599@font-face {
600  font-family: 'Open Sans';
601  font-style: normal;
602  font-weight: 400;
603  font-stretch: normal;
604  font-display: swap;
605  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVQUwaEQXjN_mQ.woff) format('woff');
606  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
607}
608/* latin */
609@font-face {
610  font-family: 'Open Sans';
611  font-style: normal;
612  font-weight: 400;
613  font-stretch: normal;
614  font-display: swap;
615  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQUwaEQXjM.woff) format('woff');
616  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
617}/* vietnamese */
618@font-face {
619  font-family: 'Barlow';
620  font-style: normal;
621  font-weight: 500;
622  font-display: swap;
623  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs6Foqtz0rdom9.woff) format('woff');
624  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
625}
626/* latin-ext */
627@font-face {
628  font-family: 'Barlow';
629  font-style: normal;
630  font-weight: 500;
631  font-display: swap;
632  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs6Voqtz0rdom9.woff) format('woff');
633  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1D
633BF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
634}
635/* latin */
636@font-face {
637  font-family: 'Barlow';
638  font-style: normal;
639  font-weight: 500;
640  font-display: swap;
641  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs51oqtz0rdg.woff) format('woff');
642  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
643}/* arabic */
644@font-face {
645  font-family: 'Rubik';
646  font-style: normal;
647  font-weight: 700;
648  font-display: swap;
649  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FUkUzdYPFkaVNA6w.woff) format('woff');
650  unicode-range: U+0600-06FF, U+0750-077F, U+0870-088E, U+0890-0891, U+0897-08E1, U+08E3-08FF, U+200C-200E, U+2010-2011, U+204F, U+2E41, U+FB50-FDFF, U+FE70-FE74, U+FE76-FEFC, U+102E0-102FB, U+10E60-10E7E, U+10EC2-10EC4, U+10EFC-10EFF, U+1EE00-1EE03, U+1EE05-1EE1F, U+1EE21-1EE22, U+1EE24, U+1EE27, U+1EE29-1EE32, U+1EE34-1EE37, U+1EE39, U+1EE3B, U+1EE42, U+1EE47, U+1EE49, U+1EE4B, U+1EE4D-1EE4F, U+1EE51-1EE52, U+1EE54, U+1EE57, U+1EE59, U+1EE5B, U+1EE5D, U+1EE5F, U+1EE61-1EE62, U+1EE64, U+1EE67-1EE6A, U+1EE6C-1EE72, U+1EE74-1EE77, U+1EE79-1EE7C, U+1EE7E, U+1EE80-1EE89, U+1EE8B-1EE9B, U+1EEA1-1EEA3, U+1EEA5-1EEA9, U+1EEAB-1EEBB, U+1EEF0-1EEF1;
651}
652/* cyrillic-ext */
653@font-face {
654  font-family: 'Rubik';
655  font-style: normal;
656  font-weight: 700;
657  font-display: swap;
658  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FWkUzdYPFkaVNA6w.woff) format('woff');
659  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
660}
661/* cyrillic */
662@font-face {
663  font-family: 'Rubik';
664  font-style: normal;
665  font-weight: 700;
666  font-display: swap;
667  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FU0UzdYPFkaVNA6w.woff) format('woff');
668  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
669}
670/* hebrew */
671@font-face {
672  font-family: 'Rubik';
673  font-style: normal;
674  font-weight: 700;
675  font-display: swap;
676  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FVUUzdYPFkaVNA6w.woff) format('woff');
677  unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F;
678}
679/* latin-ext */
680@font-face {
681  font-family: 'Rubik';
682  font-style: normal;
683  font-weight: 700;
684  font-display: swap;
685  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FWUUzdYPFkaVNA6w.woff) format('woff');
686  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
687}
688/* latin */
689@font-face {
690  font-family: 'Rubik';
691  font-style: normal;
692  font-weight: 700;
693  font-display: swap;
694  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FV0UzdYPFkaVN.woff) format('woff');
695  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
696}/* cyrillic-ext */
697@font-face {
698  font-family: 'Ubuntu';
699  font-style: normal;
700  font-weight: 400;
701  font-display: swap;
702  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcg7wnU6AF7xm.woff) format('woff');
703  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
704}
705/* cyrillic */
706@font-face {
707  font-family: 'Ubuntu';
708  font-style: normal;
709  font-weight: 400;
710  font-display: swap;
711  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKew7wnU6AF7xm.woff) format('woff');
712  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
713}
714/* greek-ext */
715@font-face {
716  font-family: 'Ubuntu';
717  font-style: normal;
718  font-weight: 400;
719  font-display: swap;
720  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcw7wnU6AF7xm.w
720off) format('woff');
721  unicode-range: U+1F00-1FFF;
722}
723/* greek */
724@font-face {
725  font-family: 'Ubuntu';
726  font-style: normal;
727  font-weight: 400;
728  font-display: swap;
729  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKfA7wnU6AF7xm.woff) format('woff');
730  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
731}
732/* latin-ext */
733@font-face {
734  font-family: 'Ubuntu';
735  font-style: normal;
736  font-weight: 400;
737  font-display: swap;
738  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcQ7wnU6AF7xm.woff) format('woff');
739  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
740}
741/* latin */
742@font-face {
743  font-family: 'Ubuntu';
744  font-style: normal;
745  font-weight: 400;
746  font-display: swap;
747  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKfw7wnU6AFw.woff) format('woff');
748  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
749}/* cyrillic-ext */
750@font-face {
751  font-family: 'Open Sans';
752  font-style: normal;
753  font-weight: 400;
754  font-stretch: normal;
755  font-display: swap;
756  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4taVQUwaEQXjN_mQ.woff) format('woff');
757  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
758}
759/* cyrillic */
760@font-face {
761  font-family: 'Open Sans';
762  font-style: normal;
763  font-weight: 400;
764  font-stretch: normal;
765  font-display: swap;
766  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4kaVQUwaEQXjN_mQ.woff) format('woff');
767  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
768}
769/* greek-ext */
770@font-face {
771  font-family: 'Open Sans';
772  font-style: normal;
773  font-weight: 400;
774  font-stretch: normal;
775  font-display: swap;
776  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4saVQUwaEQXjN_mQ.woff) format('woff');
777  unicode-range: U+1F00-1FFF;
778}
779/* greek */
780@font-face {
781  font-family: 'Open Sans';
782  font-style: normal;
783  font-weight: 400;
784  font-stretch: normal;
785  font-display: swap;
786  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4jaVQUwaEQXjN_mQ.woff) format('woff');
787  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
788}
789/* hebrew */
790@font-face {
791  font-family: 'Open Sans';
792  font-style: normal;
793  font-weight: 400;
794  font-stretch: normal;
795  font-display: swap;
796  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4iaVQUwaEQXjN_mQ.woff) format('woff');
797  unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F;
798}
799/* math */
800@font-face {
801  font-family: 'Open Sans';
802  font-style: normal;
803  font-weight: 400;
804  font-stretch: normal;
805  font-display: swap;
806  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B5caVQUwaEQXjN_mQ.woff) format('woff');
807  unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2038, U+203C, U+2040, U+2043, U+2047, U+2050, U+2057, U+205F, U+2070-2071, U+2074-208E, U+2090-209C, U+20D0-20DC, U+20E1, U+20E5-20EF, U+2100-2112, U+2114-2115, U+2117-2121, U+2123-214F, U+2190, U+2192, U+2194-21AE, U+21B0-21E5, U+21F1-21F2, U+21F4-2211, U+2213-2214, U+2216-22FF, U+2308-230B, U+2310, U+2319, U+231C-2321, U+2336-237A, U+237C, U+2395, U+239B-23B7, U+23D0, U+23DC-23E1, U+2474-2475, U+25AF, U+25B3, U+25B7, U+25BD, U+25C1, U+25CA, U+25CC, U+25FB, U+266D-266F, U+27C0-27FF, U+2900-2AFF, U+2B0E-2B11, U+2B30-2B4C, U+2BFE, U+3030, U+FF5B, U+FF5D, U+1D400-1D7FF, U+1EE00-1EEFF;
808}
809/* symbols */
810@font-face {
811  font-family: 'Open Sans';
812  font-style: normal;
813  font-weight: 400;
814  font-stretch: normal;
815  font-display: swap;
816  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B5OaVQUwaEQXjN_mQ.woff) format('woff');
817  unicode-range: U+0001-000C, U+000E-001F, U+007F-009F, U+20DD-20E0, U+20E2-20E4, U+2150-218F, U+2190, U+2192, U+2194-2199, U+21AF, U+21E6-21F0, U+21F3, U+2218-2219, U+2299, U+22C4-22C6, U+2300-243F, U+2440-244A, U+2460-24FF, U+25A0-27BF, U+2800-28FF, U+2921-2922, U+2981, U+29BF, U+29EB, U+2B00-2BFF, U+4DC0-4DFF, U+FFF9-FFFB, U+10140-1018E, U+10190-1019C, U+101A0, U+101D0-101FD, U+102E0-102FB, U+10E60-10E7E, U+1D2C0-1D2D3, U+1D2E0-1D37F, U+1F000-1F0FF, U+1F100-1F1AD, U+1F1E6-1F1FF, U+1F30D-1F30F, U+1F315, U+1F31C, U+1F31E, U+1F320-1F32C, U+1F336, U+1F378, U+1F37D, U+1F382, U+1F393-1F39F, U+1F3A7-1F3A8, U+1F3AC-1F3AF, U+1F3C2, U+1F3C4-1F3C6, U+1F3CA-1F3CE, U+1F3D4-1F3E0, U+1F3ED, U+1F3F1-1F3F3, U+1F3F5-1F3F7, U+1F408, U+1F415, U+1F41F, U+1F426, U+1F43F, U+1F441-1F442, U+1F444, U+1F446-1F449, U+1F44C-1F44E, U+1F453, U+1F46A, U+1F47D, U+1F4A3, U+1F4B0, U+1F4B3, U+1F4B9, U+1F4BB, U+1F4BF, U+1F4C8-1F4CB, U+1F4D6, U+1F4DA, U+1F4DF, U+1F4E3-1F4E6, U+1F4EA-1F4ED, U+1F4F7, U+1F4F9-1F4FB, U+1F4FD-1F4FE, U+1F503, U+1F507-1F50B, U+1F50D, U+1F512-1F513, U+1F53E-1F54A, U+1F54F-1F5FA, U+1F610, U+1F650-1F67F, U+1F687, U+1F68D, U+1F691, U+1F694, U+1F698, U+1F6AD, U+1F6B2, U+1F6B9-1F6BA, U+1F6BC, U+1F6C6-1F6CF, U+1F6D3-1F6D7, U+1F6E0-1F6EA, U+1F6F0-1F6F3, U+1F6F7-1F6FC, U+1F700-1F7FF, U+1F800-1F80B, U+1F810-1F847, U+1F850-1F859, U+1F860-1F887, U+1F890-1F8AD, U+1F8B0-1F8BB, U+1F8C0-1F8C1, U+1F900-1F90B, U+1F93B, U+1F946, U+1F984, U+1F996, U+1F9E9, U+1FA00-1FA6F, U+1FA70-1FA7C, U+1FA80-1FA89, U+1FA8F-1FAC6, U+1FACE-1FADC, U+1FADF-1FAE9, U+1FAF0-1FAF8, U+1FB00-1FBFF;
818}
819/* vietnamese */
820@font-face {
821  font-family: 'Open Sans';
822  font-style: normal;
823  font-weight: 400;
824  font-stretch: normal;
825  font-display: swap;
826  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4vaVQUwaEQXjN_mQ.woff) format('woff');
827  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
828}
829/* latin-ext */
830@font-face {
831  font-family: 'Open Sans';
832  font-style: normal;
833  font-weight: 400;
834  font-stretch: normal;
835  font-display: swap;
836  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVQUwaEQXjN_mQ.woff) format('woff');
837  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1D
837BF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
838}
839/* latin */
840@font-face {
841  font-family: 'Open Sans';
842  font-style: normal;
843  font-weight: 400;
844  font-stretch: normal;
845  font-display: swap;
846  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQUwaEQXjM.woff) format('woff');
847  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
848}/* vietnamese */
849@font-face {
850  font-family: 'Barlow';
851  font-style: normal;
852  font-weight: 500;
853  font-display: swap;
854  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs6Foqtz0rdom9.woff) format('woff');
855  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
856}
857/* latin-ext */
858@font-face {
859  font-family: 'Barlow';
860  font-style: normal;
861  font-weight: 500;
862  font-display: swap;
863  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs6Voqtz0rdom9.woff) format('woff');
864  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
865}
866/* latin */
867@font-face {
868  font-family: 'Barlow';
869  font-style: normal;
870  font-weight: 500;
871  font-display: swap;
872  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs51oqtz0rdg.woff) format('woff');
873  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
874}/* arabic */
875@font-face {
876  font-family: 'Rubik';
877  font-style: normal;
878  font-weight: 700;
879  font-display: swap;
880  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FUkUzdYPFkaVNA6w.woff) format('woff');
881  unicode-range: U+0600-06FF, U+0750-077F, U+0870-088E, U+0890-0891, U+0897-08E1, U+08E3-08FF, U+200C-200E, U+2010-2011, U+204F, U+2E41, U+FB50-FDFF, U+FE70-FE74, U+FE76-FEFC, U+102E0-102FB, U+10E60-10E7E, U+10EC2-10EC4, U+10EFC-10EFF, U+1EE00-1EE03, U+1EE05-1EE1F, U+1EE21-1EE22, U+1EE24, U+1EE27, U+1EE29-1EE32, U+1EE34-1EE37, U+1EE39, U+1EE3B, U+1EE42, U+1EE47, U+1EE49, U+1EE4B, U+1EE4D-1EE4F, U+1EE51-1EE52, U+1EE54, U+1EE57, U+1EE59, U+1EE5B, U+1EE5D, U+1EE5F, U+1EE61-1EE62, U+1EE64, U+1EE67-1EE6A, U+1EE6C-1EE72, U+1EE74-1EE77, U+1EE79-1EE7C, U+1EE7E, U+1EE80-1EE89, U+1EE8B-1EE9B, U+1EEA1-1EEA3, U+1EEA5-1EEA9, U+1EEAB-1EEBB, U+1EEF0-1EEF1;
882}
883/* cyrillic-ext */
884@font-face {
885  font-family: 'Rubik';
886  font-style: normal;
887  font-weight: 700;
888  font-display: swap;
889  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FWkUzdYPFkaVNA6w.woff) format('woff');
890  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
891}
892/* cyrillic */
893@font-face {
894  font-family: 'Rubik';
895  font-style: normal;
896  font-weight: 700;
897  font-display: swap;
898  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FU0UzdYPFkaVNA6w.woff) format('woff');
899  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
900}
901/* hebrew */
902@font-face {
903  font-family: 'Rubik';
904  font-style: normal;
905  font-weight: 700;
906  font-display: swap;
907  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FVUUzdYPFkaVNA6w.woff) format('woff');
908  unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F;
909}
910/* latin-ext */
911@font-face {
912  font-family: 'Rubik';
913  font-style: normal;
914  font-weight: 700;
915  font-display: swap;
916  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FWUUzdYPFkaVNA6w.woff) format('woff');
917  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1D
917BF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
918}
919/* latin */
920@font-face {
921  font-family: 'Rubik';
922  font-style: normal;
923  font-weight: 700;
924  font-display: swap;
925  src: url(https://smallbusinesscurrents.com/wp-content/fonts/rubik/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-4I-FV0UzdYPFkaVN.woff) format('woff');
926  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
927}/* cyrillic-ext */
928@font-face {
929  font-family: 'Ubuntu';
930  font-style: normal;
931  font-weight: 400;
932  font-display: swap;
933  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcg7wnU6AF7xm.woff) format('woff');
934  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
935}
936/* cyrillic */
937@font-face {
938  font-family: 'Ubuntu';
939  font-style: normal;
940  font-weight: 400;
941  font-display: swap;
942  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKew7wnU6AF7xm.woff) format('woff');
943  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
944}
945/* greek-ext */
946@font-face {
947  font-family: 'Ubuntu';
948  font-style: normal;
949  font-weight: 400;
950  font-display: swap;
951  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcw7wnU6AF7xm.woff) format('woff');
952  unicode-range: U+1F00-1FFF;
953}
954/* greek */
955@font-face {
956  font-family: 'Ubuntu';
957  font-style: normal;
958  font-weight: 400;
959  font-display: swap;
960  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKfA7wnU6AF7xm.woff) format('woff');
961  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
962}
963/* latin-ext */
964@font-face {
965  font-family: 'Ubuntu';
966  font-style: normal;
967  font-weight: 400;
968  font-display: swap;
969  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKcQ7wnU6AF7xm.woff) format('woff');
970  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
971}
972/* latin */
973@font-face {
974  font-family: 'Ubuntu';
975  font-style: normal;
976  font-weight: 400;
977  font-display: swap;
978  src: url(https://smallbusinesscurrents.com/wp-content/fonts/ubuntu/4iCs6KVjbNBYlgoKfw7wnU6AFw.woff) format('woff');
979  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
980}/* cyrillic-ext */
981@font-face {
982  font-family: 'Open Sans';
983  font-style: normal;
984  font-weight: 400;
985  font-stretch: normal;
986  font-display: swap;
987  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4taVQUwaEQXjN_mQ.woff) format('woff');
988  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
989}
990/* cyrillic */
991@font-face {
992  font-family: 'Open Sans';
993  font-style: normal;
994  font-weight: 400;
995  font-stretch: normal;
996  font-display: swap;
997  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4kaVQUwaEQXjN_mQ.woff) format('woff');
998  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
999}
1000/* greek-ext */
1001@font-face {
1002  font-family: 'Open Sans';
1003  font-style: normal;
1004  font-weight: 400;
1005  font-stretch: normal;
1006  font-display: swap;
1007  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4saVQUwaEQXjN_mQ.woff) format('woff');
1008  unicode-range: U+1F00-1FFF;
1009}
1010/* greek */
1011@font-face {
1012  font-family: 'Open Sans';
1013  font-style: normal;
1014  font-weight: 400;
1015  font-stretch: normal;
1016  font-display: swap;
1017  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4jaVQUwaEQXjN_mQ.woff) format('woff');
1018  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
1019}
1020/* hebrew */
1021@font-face {
1022  font-family: 'Open Sans';
1023  font-style: normal;
1024  font-weight: 400;
1025  font-stretch: normal;
1026  font-display: swap;
1027  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4iaVQUwaEQXjN_mQ.woff) format('woff');
1028  unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F;
1029}
1030/* math */
1031@font-face {
1032  font-family: 'Open Sans';
1033  font-style: normal;
1034  font-weight: 400;
1035  font-stretch: normal;
1036  font-display: swap;
1037  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B5caVQUwaEQXjN_mQ.woff) format('woff');
1038  unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2
1038038, U+203C, U+2040, U+2043, U+2047, U+2050, U+2057, U+205F, U+2070-2071, U+2074-208E, U+2090-209C, U+20D0-20DC, U+20E1, U+20E5-20EF, U+2100-2112, U+2114-2115, U+2117-2121, U+2123-214F, U+2190, U+2192, U+2194-21AE, U+21B0-21E5, U+21F1-21F2, U+21F4-2211, U+2213-2214, U+2216-22FF, U+2308-230B, U+2310, U+2319, U+231C-2321, U+2336-237A, U+237C, U+2395, U+239B-23B7, U+23D0, U+23DC-23E1, U+2474-2475, U+25AF, U+25B3, U+25B7, U+25BD, U+25C1, U+25CA, U+25CC, U+25FB, U+266D-266F, U+27C0-27FF, U+2900-2AFF, U+2B0E-2B11, U+2B30-2B4C, U+2BFE, U+3030, U+FF5B, U+FF5D, U+1D400-1D7FF, U+1EE00-1EEFF;
1039}
1040/* symbols */
1041@font-face {
1042  font-family: 'Open Sans';
1043  font-style: normal;
1044  font-weight: 400;
1045  font-stretch: normal;
1046  font-display: swap;
1047  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B5OaVQUwaEQXjN_mQ.woff) format('woff');
1048  unicode-range: U+0001-000C, U+000E-001F, U+007F-009F, U+20DD-20E0, U+20E2-20E4, U+2150-218F, U+2190, U+2192, U+2194-2199, U+21AF, U+21E6-21F0, U+21F3, U+2218-2219, U+2299, U+22C4-22C6, U+2300-243F, U+2440-244A, U+2460-24FF, U+25A0-27BF, U+2800-28FF, U+2921-2922, U+2981, U+29BF, U+29EB, U+2B00-2BFF, U+4DC0-4DFF, U+FFF9-FFFB, U+10140-1018E, U+10190-1019C, U+101A0, U+101D0-101FD, U+102E0-102FB, U+10E60-10E7E, U+1D2C0-1D2D3, U+1D2E0-1D37F, U+1F000-1F0FF, U+1F100-1F1AD, U+1F1E6-1F1FF, U+1F30D-1F30F, U+1F315, U+1F31C, U+1F31E, U+1F320-1F32C, U+1F336, U+1F378, U+1F37D, U+1F382, U+1F393-1F39F, U+1F3A7-1F3A8, U+1F3AC-1F3AF, U+1F3C2, U+1F3C4-1F3C6, U+1F3CA-1F3CE, U+1F3D4-1F3E0, U+1F3ED, U+1F3F1-1F3F3, U+1F3F5-1F3F7, U+1F408, U+1F415, U+1F41F, U+1F426, U+1F43F, U+1F441-1F442, U+1F444, U+1F446-1F449, U+1F44C-1F44E, U+1F453, U+1F46A, U+1F47D, U+1F4A3, U+1F4B0, U+1F4B3, U+1F4B9, U+1F4BB, U+1F4BF, U+1F4C8-1F4CB, U+1F4D6, U+1F4DA, U+1F4DF, U+1F4E3-1F4E6, U+1F4EA-1F4ED, U+1F4F7, U+1F4F9-1F4FB, U+1F4FD-1F4FE, U+1F503, U+1F507-1F50B, U+1F50D, U+1F512-1F513, U+1F53E-1F54A, U+1F54F-1F5FA, U+1F610, U+1F650-1F67F, U+1F687, U+1F68D, U+1F691, U+1F694, U+1F698, U+1F6AD, U+1F6B2, U+1F6B9-1F6BA, U+1F6BC, U+1F6C6-1F6CF, U+1F6D3-1F6D7, U+1F6E0-1F6EA, U+1F6F0-1F6F3, U+1F6F7-1F6FC, U+1F700-1F7FF, U+1F800-1F80B, U+1F810-1F847, U+1F850-1F859, U+1F860-1F887, U+1F890-1F8AD, U+1F8B0-1F8BB, U+1F8C0-1F8C1, U+1F900-1F90B, U+1F93B, U+1F946, U+1F984, U+1F996, U+1F9E9, U+1FA00-1FA6F, U+1FA70-1FA7C, U+1FA80-1FA89, U+1FA8F-1FAC6, U+1FACE-1FADC, U+1FADF-1FAE9, U+1FAF0-1FAF8, U+1FB00-1FBFF;
1049}
1050/* vietnamese */
1051@font-face {
1052  font-family: 'Open Sans';
1053  font-style: normal;
1054  font-weight: 400;
1055  font-stretch: normal;
1056  font-display: swap;
1057  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4vaVQUwaEQXjN_mQ.woff) format('woff');
1058  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
1059}
1060/* latin-ext */
1061@font-face {
1062  font-family: 'Open Sans';
1063  font-style: normal;
1064  font-weight: 400;
1065  font-stretch: normal;
1066  font-display: swap;
1067  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVQUwaEQXjN_mQ.woff) format('woff');
1068  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
1069}
1070/* latin */
1071@font-face {
1072  font-family: 'Open Sans';
1073  font-style: normal;
1074  font-weight: 400;
1075  font-stretch: normal;
1076  font-display: swap;
1077  src: url(https://smallbusinesscurrents.com/wp-content/fonts/open-sans/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQUwaEQXjM.woff) format('woff');
1078  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
1079}/* vietnamese */
1080@font-face {
1081  font-family: 'Barlow';
1082  font-style: normal;
1083  font-weight: 500;
1084  font-display: swap;
1085  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs6Foqtz0rdom9.woff) format('woff');
1086  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
1087}
1088/* latin-ext */
1089@font-face {
1090  font-family: 'Barlow';
1091  font-style: normal;
1092  font-weight: 500;
1093  font-display: swap;
1094  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs6Voqtz0rdom9.woff) format('woff');
1095  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1D
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1096}
1097/* latin */
1098@font-face {
1099  font-family: 'Barlow';
1100  font-style: normal;
1101  font-weight: 500;
1102  font-display: swap;
1103  src: url(https://smallbusinesscurrents.com/wp-content/fonts/barlow/7cHqv4kjgoGqM7E3_-gs51oqtz0rdg.woff) format('woff');
1104  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
1105}</style><noscript><style> .wpb_animate_when_almost_visible { opacity: 1; }</style></noscript><style>
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1240                        <h1 class="post-title entry-title">7 Ways To Turn Founder Expertise Into a Local Search Advantage</h1>
1241                                                <div class="post-author">
1242                            <span class="vcard">
1243                                By <span class="fn"><a href="" rel="author">Gen Gacer, Founder, Leiva Assistants</a></span>
1244                            </span>
1245                        </div>
1246                        <div class="post-info-dot"></div>
1247                                                <div class="post-date"><time class="entry-date published updated" datetime="2026-09-08T06:00:00-07:00">September 8, 2026</time></div>
1248                                                <div class="post-info-dot"></div>
1249                        <div class="post-read-time">6 Mins read</div>
1250                                                <div class="post-details-bottom post-details-bottom-inline">
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1282										<article id="post-7111" class="post-7111 post type-post status-publish format-standard has-post-thumbnail category-current category-marketing tag-local-seo" role="main">
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1300<p>Most small business owners have heard the standard local SEO advice: complete your Google Business Profile, keep your contact information consistent, collect reviews, and build pages for the locations you serve.</p>
1301<div class='code-block code-block-2' style='margin: 8px auto; text-align: center; display: block; clear: both;'>
1302<script type="text/javascript">
1303var infolinks_pid = 3130215;
1304var infolinks_wsid = 16;
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1307<input type="hidden" name="IL_IN_ARTICLE"></div>
1308<p>Those fundamentals still matter. But the way customers discover and evaluate local businesses is changing.</p>
1309<div class='code-block code-block-9' style='margin: 8px auto; text-align: center; display: block; clear: both;'>
1310<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-4388065749599681" crossorigin="anonymous"></script>
1310
1311<!-- SBC_DMC16029_DM6209_GB-Google_300x250_20220117 //-->
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1320</script>
1320
1321</div>
1322<p>Search results increasingly answer questions before people visit a website. Customers also use AI tools, videos, reviews, and social platforms to compare local businesses. Ranking is no longer the entire job. Your business must also be recognizable, credible, and easy to understand wherever that research happens.</p>
1323<div class='code-block code-block-5' style='margin: 8px auto; text-align: center; display: block; clear: both;'>
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1333
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1335</div>
1336<p>That is where founder expertise can help.</p>
1337<div class='code-block code-block-11' style='margin: 8px auto; text-align: center; display: block; clear: both;'>
1338<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-5090492311015061"
1339     crossorigin="anonymous"></script>
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1349</div>
1350<p>To be clear, “founder expertise” is not a confirmed standalone Google ranking factor. A founder will not improve rankings simply by publishing a biography. The advantage comes from turning firsthand knowledge into useful content, credible mentions, detailed review responses, and a consistent identity across the web.</p>
1351<div class='code-block code-block-18' style='margin: 8px 0; clear: both;'>
1352<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1096768807008465"
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1361<script>
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1363</script>
1363</div>
1364<p>Here is how small business owners can do that without turning personal branding into another full-time job.</p>
1365<h2>Why Local Visibility Now Extends Beyond the Website Click</h2>
1366<p><em>Small Business Currents</em> has previously covered<a href="https://smallbusinesscurrents.com/2024/01/15/15-effective-ways-small-businesses-can-leverage-local-seo/?utm_source=chatgpt.com"> effective local SEO strategies</a>, including optimizing business profiles, creating locally relevant content, building citations, and earning local links. Those practices create the foundation.</p>
1367<div class='code-block code-block-19' style='margin: 8px 0; clear: both;'>
1368<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1096768807008465"
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1377<script>
1378     (adsbygoogle = window.adsbygoogle || []).push({});
1379</script>
1379</div>
1380<p>What has changed is the customer journey surrounding them.</p>
1381<p>A<a href="https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/?utm_source=chatgpt.com"> Pew Research Center analysis</a> found that users clicked a traditional search result during 8% of visits when an AI summary appeared, compared with 15% when no summary appeared. Only 1% clicked a source cited inside the AI summary.</p>
1382<p>Customers may now form an impression of your business without reaching your homepage. They might see a summarized answer, watch one of your videos, read your response to a negative review, or find your name in a local news article.</p>
1383<p>That makes the quality and consistency of your expertise more important.</p>
1384<h2>1. Turn Customer Questions Into Founder-Led Resources</h2>
1385<p>Your best content ideas are probably already sitting in your inbox, call notes, direct messages, and sales conversations.</p>
1386<p>Start by listing the questions customers repeatedly ask before buying. Avoid broad topics that hundreds of websites have already covered. Focus on questions that require your experience, especially those with local details.</p>
1387<p>A general article might be titled “How to Choose an HVAC Company.”</p>
1388<p>A more useful local article might answer:</p>
1389<ul>
1390<li>Why do second-floor rooms stay warmer during summer in older Phoenix homes?</li>
1391<li>Which air-conditioning problems can wait, and which require same-day service?</li>
1392<li>How long does a typical HVAC replacement take in an occupied home?</li>
1393<li>What should homeowners ask before accepting a local contractor’s estimate?</li>
1394</ul>
1395<p>Answer the question directly. Then explain the reasoning, common mistakes, and exceptions you have encountered.</p>
1396<p>Add the founder’s or expert’s name, role, relevant qualifications, and the date the information was reviewed. The biography supports the answer, but it should not overshadow it. Customers came for help, not a life story.</p>
1397<h2>2. Publish What Firsthand Experience Has Taught You</h2>
1398<p>Generic content is easy to produce and easy to overlook. Firsthand observations are harder to replace.</p>
1399<p>A local accountant might explain which bookkeeping mistakes repeatedly delay tax preparation for nearby restaurants. A contractor could discuss problems commonly found in homes built during a particular period. A salon owner might explain how the local climate affects the longevity of specific treatments.</p>
1400<p>Useful firsthand content can include:</p>
1401<ul>
1402<li>Local purchasing patterns</li>
1403<li>Seasonal changes in customer demand</li>
1404<li>Regional regulations or permit requirements</li>
1405<li>Common mistakes seen during consultations</li>
1406<li>Before-and-after examples</li>
1407<li>Questions customers should ask other providers</li>
1408<li>Situations in which your service is not the right solution</li>
1409</ul>
1410<p>You do not need to reveal confidential customer information. Share the pattern, explain its importance, and tell the reader what to do next.</p>
1411<p>Google’s guidance for appearing in AI-powered search features still emphasizes<a href="https://developers.google.com/search/docs/appearance/ai-features?utm_source=chatgpt.com"> helpful, reliable, people-first content</a>. Google also advises businesses to keep their Business Profile information current. There is no special AI schema or secret optimization file that replaces those basics.<
1411/p>
1412<h2>3. Build a Consistent Expertise Trail</h2>
1413<p>One article on your website is helpful. A consistent trail of credible information is stronger.</p>
1414<p>Use the same professional name, business name, service description, and location details across your website, business listings, author biographies, chamber profiles, interviews, podcasts, and videos. That consistency helps people connect the expert with the business.</p>
1415<p>It does not mean copying the same paragraph across every platform. Adapt the information to the context while keeping the underlying facts consistent.</p>
1416<p>For example, one founder insight could become:</p>
1417<ul>
1418<li>A detailed article on the company website</li>
1419<li>A short video answering one part of the question</li>
1420<li>A quote contributed to a local news story</li>
1421<li>A presentation for a chamber or industry group</li>
1422<li>A short email answering a customer concern</li>
1423<li>A practical post on the founder’s social account</li>
1424</ul>
1425<p>This matters because local discovery is spreading across more channels.<a href="https://www.brightlocal.com/research/lcrs-ai-trust/?utm_source=chatgpt.com"> BrightLocal’s 2026 consumer research</a> found that 45% of surveyed consumers had used AI tools for local business recommendations, up from 6% in the previous year.</p>
1426<p>You cannot control which source a customer or AI system encounters first. You can make sure the sources tell a consistent story.</p>
1427<h2>4. Use Video To Demonstrate, Not Merely Claim, Expertise</h2>
1428<p>A polished brand video can introduce your company. A useful answer can prove that you understand the customer’s problem.</p>
1429<p>Record short videos answering one specific question at a time. A 60- to 90-second explanation is enough for many topics.</p>
1430<p>Use clear titles that include the problem and, where relevant, the location. Instead of “Quick Tip From Our Founder,” try “What Tampa Homeowners Should Check Before Hiring a Roof Inspector.”</p>
1431<p>Add the transcript or a written summary to a relevant page on your website. Include captions on the video itself. That makes the information accessible to viewers who watch without sound and gives search systems text they can understand.</p>
1432<p>Do not force a location into every sentence. The goal is to be locally useful, not to repeat a city name until the content sounds unnatural.</p>
1433<h2>5. Let Your Review Responses Show How You Operate</h2>
1434<p>Reviews contain customer language, service details, and real experiences. Your responses add another layer of information.</p>
1435<p>Avoid replying to every review with the same “Thank you for your feedback” template. Mention something specific, acknowledge the experience, and explain the next step when appropriate.</p>
1436<p>If a customer praises your speed, thank them and briefly explain the process that made the fast turnaround possible. If someone raises a concern, respond calmly, clarify what can be clarified publicly, and offer a direct route to resolution.</p>
1437<p>A strong response shows prospective customers how the business communicates when things go well and when they do not.</p>
1438<p>AI can help organize or proofread a response, but the final version should reflect the situation. A perfectly written reply that ignores the customer’s actual concern will weaken trust.</p>
1439<p>Never add keywords unnaturally or disclose private customer information.</p>
1440<h2>6. Earn Local Mentions by Being Useful</h2>
1441<p>Local links and citations do not need to begin with a link-building campaign. They can begin with a contribution.</p>
1442<p>Offer practical commentary to local journalists. Volunteer to answer questions for a chamber newsletter. Speak at a community business event. Provide a workshop for a school, association, or nonprofit when the subject genuinely fits your expertise.</p>
1443<p>The objective is not to insert your website into every conversation. It is to become a reliable local source.</p>
1444<p>When a publication, organization, or event page mentions your name, business, location, and expertise together, it creates another point of verification for customers. A relevant link is valuable, but the credibility of the source and the usefulness of the contribution matter too.</p>
1445<p>Prepare a short expert profile that includes:</p>
1446<ul>
1447<li>Your name and role</li>
1448<li>The topics you can discuss</li>
1449<li>The location or market you know</li>
1450<li>Two or three specific questions you can answer</li>
1451<li>A professional headshot</li>
1452<li>Your website and preferred contact information</li>
1453</ul>
1454<p>This makes it easier for someone to include you accurately.</p>
1455<h2>7. Measure Recognition, Not Only Rankings</h2>
1456<p>Website traffic remains useful, but fewer clicks do not always mean your visibility has disappeared.</p>
1457<p>Track signals that show whether customers are recognizing and choosing the business:</p>
1458<ul>
1459<li>Branded searches for the company or founder</li>
1460<li>Calls, messages, bookings, and direction requests from business profiles</li>
1461<li>Search queries containing the founder’s name</li>
1462<li>Referral visits from local publications and organizations</li>
1463<li>Views and watch time on expert videos</li>
1464<li>Reviews that mention specific services or team members</li>
1465<li>Sales conversations in which customers reference an article, video, or interview</li>
1466<li>AI answers that accurately mention the business during relevant local searches</li>
1467</ul>
1468<p>Once a month, test several realistic customer questions across traditional and AI search tools. For example:</p>
1469<ul>
1470<li>Who specializes in [specific service] near [location]?</li>
1471<li>What should I ask before hiring a [provider] in [city]?</li>
1472<li>Which local business can help with [specific problem]?</li>
1473<li>Who is a trusted expert on [topic] in [area]?</li>
1474</ul>
1475<p>Record what appears, whether the information is accurate, and which sources are referenced. This is not a perfect ranking report, but it can reveal gaps in how your business is described online.</p>
1476<h2>Start With One Hour of Expertise</h2>
1477<p>Founder-led visibility does not require daily posting.</p>
1478<p>Set aside one hour each month. Use it to answer three recurring customer questions, record two short videos, and identify one insight worth turning into a longer resource. A team member can then edit, format, publish, and distribute the material.</p>
1479<p>The founder supplies the judgment. The system handles the repetition.</p>
1480<p>Local SEO still depends on accurate information, relevant content, reviews, and local authority. Founder expertise strengthens those assets by giving customers something generic content cannot provide: a clear view of the person, experience, and thinking behind the business.</p>
1481<p><em>Gen Gacer is the founder of </em><a href="https://leivaassistants.com/"><em>Leiva Assistants</em></a><em>, where she helps founders and entrepreneurs build sustainable operations through effective delegation and structured remote team support. Her work focuses on reducing founder dependency and improving execution as businesses scale. She is also passionate about creating meaningful livelihood opportunities by empowering remote professionals to build stable, growth-oriented careers.</em></p>
1482<p><a href="https://leivaassistants.com/services/"><em> </em><em>Leiva Assistants</em></a><em> is an operations and remote staffing partner that supports founders and growing teams with administrative, operational, and execution-focused roles. The company works closely with businesses that want to scale without adding unnecessary complexity or overhead.</em></p>
1483<p><em>Photo courtesy </em><a href="https://unsplash.com/@philipsfuture"><em>Philip Oroni</em></a><em> for </em><a href="https://unsplash.com/plus?referrer=%2Fphotos%2Fa-magnifying-glass-over-the-word-search-L25r_mkDRSY"><em>Unsplash+</em></a></p>
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1632<li id="nav_menu-2" class="widget widget_nav_menu"><div class="menu-footer-menu-2-container"><ul id="menu-footer-menu-2" class="menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1590"><a href="https://smallbusinesscurrents.com/contact/">Contact</a></li>
1633<li id="menu-item-1591" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1591"><a href="https://smallbusinesscurrents.com/about/">About</a></li>
1634<li id="menu-item-1592" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1592"><a href="https://smallbusinesscurrents.com/privacy-policy-2/">Privacy Policy</a></li>
1635<li id="menu-item-1593" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1593"><a href="https://smallbusinesscurrents.com/guest-blogger-guidelines/">Guest Blogger Guidelines</a></li>
1636<li id="menu-item-1707" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1707"><a href="https://smallbusinesscurrents.com/subscribe/">Newsletter</a></li>
1637<li id="menu-item-5711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5711"><a href="https://smallbusinesscurrents.com/wp-content/themes/inhype/for-advertisers.p
1637hp">For Advertisers</a></li>
1638</ul></div></li>
1639<li id="text-3" class="widget widget_text">			<div class="textwidget"><div style="text-align: center; color: #fff; margin-top: 55px; font-size: 23px;"><em>If you believe &amp;</em><br />
1640<em>If you persist</em><br />
1641<em>All things are possible</em></div>
1642</div>
1643		</li>
1644<li id="text-5" class="widget widget_text">			<div class="textwidget"></div>
1645		</li>
1646<li id="text-7" class="widget widget_text">			<div class="textwidget"></div>
1647		</li>
1648    </ul>
1649  </div>
1650</div>
1651
1652<div class="footer-wrapper">
1653  <footer class="main-footer footer-white">
1654    <div class="container">
1655            
1656            
1657            <div class="footer-bottom">
1658
1659              <div class="footer-copyright">
1660                  <p>© 2026 Powered by <a style="color: #fff" href="https://smallbusinesscurrents.com/" target="_blank" rel="noopener">Small Business Currents</a> - Developed By <a style="color: #fff" href="https://blasterwebservices.com/" target="_blank" rel="noopener">Blaster Web Services</a></p>              </div>
1661
1662                            <div class="footer-social">
1663                <div class="social-icons-wrapper social-icons-with-bg"><a href="https://www.facebook.com/smallbusinesscurrents" target="_blank" class="a-facebook no-description"><i class="fa fa-facebook"></i></a><a href="https://twitter.com/BizCurrents" target="_blank" class="a-twitter no-description"><i class="fa fa-twitter"></i></a><a href="https://www.linkedin.com/company/small-business-currents/" target="_blank" class="a-linkedin no-description"><i class="fa fa-linkedin"></i></a><a href="https://www.youtube.com/channel/UCOsNjbbAhd94C8kU2HwxAxw" target="_blank" class="a-youtube no-description"><i class="fa fa-youtube"></i></a><a href="https://www.instagram.com/smallbizcurrents/" target="_blank" class="a-instagram no-description"><i class="fa fa-instagram"></i></a></div>              </div>
1664              
1665            </div>
1666    </div>
1667  </footer>
1668</div>
1669
1670<a class="scroll-to-top btn" aria-label="Scroll to top" href="#top"></a>
1671
1672
1673<style>/* LRM */
1674body.logged-in .lrm-hide-if-logged-in { display: none !important; }
1675body.logged-in [class*='lrm-hide-if-logged-in'] { display: none !important; }
1676body:not(.logged-in) .lrm-show-if-logged-in { display: none !important; }
1677body:not(.logged-in) [class*='lrm-show-if-logged-in'] { display: none !important; }
1678</style>
1679<!-- LRMDD
1680-->
1681<div class="lrm-main lrm-font-svg lrm-user-modal lrm-btn-style--default" style="visibility: hidden;">
1682    <!--<div class="lrm-user-modal" style="visibility: hidden;">  this is the entire modal form, including the background -->
1683
1684    <div class="lrm-user-modal-container"> <!-- this is the container wrapper -->
1685        <div class="lrm-user-modal-container-inner"> <!-- this is the container wrapper -->
1686
1687            <ul class="lrm-switcher -is-login-only">
1688
1689	<li><a href="#0" class="lrm-switch-to-link lrm-switch-to--login lrm-ficon-login selected">
1690			Sign in		</a></li>
1691
1692	</ul><div class="lrm-signin-section is-selected"> <!-- log in form -->
1693	<form class="lrm-form js-lrm-form" action="#0" data-action="login">
1694        <div class="lrm-fieldset-wrap">
1695
1696            <div class="lrm-integrations lrm-integrations--login">
1697                            </div>
1698
1699            <p class="lrm-form-message lrm-form-message--init"></p>
1700
1701            <div class="fieldset">
1702                                <label class="image-replace lrm-email lrm-ficon-mail" title="Email or Username"></label>
1703                <input name="username" class="full-width has-padding has-border" type="text" aria-label="Email or Username" placeholder="Email or Username" required value="" autocomplete="username" data-autofocus="1">
1704                <span class="lrm-error-message"></span>
1705            </div>
1706
1707            <div class="fieldset">
1708                                <label class="image-replace lrm-password lrm-ficon-key" title="Password"></label>
1709                <input name="password" class="full-width has-padding has-border" type="password" aria-label="Password" placeholder="Password" required value="">
1710                <span class="lrm-error-message"></span>
1711                                    <span class="hide-password lrm-ficon-eye" data-show="Show" data-hide="Hide" aria-label="Show"></span>
1712                            </div>
1713
1714            <div class="fieldset">
1715                                    <label class="lrm-nice-checkbox__label lrm-remember-me-checkbox">Remember me                        <input type="checkbox" class="lrm-nice-checkbox lrm-remember-me" name="remember-me" checked>
1716                        <div class="lrm-nice-checkbox__indicator"></div>
1717                    </label>
1718                            </div>
1719
1720            <div class="lrm-integrations lrm-integrations--login lrm-integrations-before-btn">
1721                                            </div>
1722
1723            <div class="lrm-integrations-otp"></div>
1724
1725        </div>
1726
1727		<div class="fieldset fieldset--submit fieldset--default">
1728			<button class="full-width has-padding" type="submit">
1729				Log in			</button>
1730		</div>
1731
1732        <div class="lrm-fieldset-wrap">
1733            <div class="lrm-integrations lrm-integrations--login">
1734                            </div>
1735        </div>
1736
1737		<input type="hidden" name="redirect_to" value="">
1738		<input type="hidden" name="lrm_action" value="login">
1739		<input type="hidden" name="wp-submit" value="1">
1740		<!-- Fix for Eduma WP theme-->
1741		<input type="hidden" name="lp-ajax" value="login">
1742
1743		<input type="hidden" id="security-login" name="security-login" value="e1ca5f2bf8" /><input type="hidden" name="_wp_http_referer" value="/2026/09/08/7-ways-to-turn-founder-expertise-into-a-local-search-advantage/" />
1744		<!-- For Invisible Recaptcha plugin -->
1745		<span class="wpcf7-submit" style="display: none;"></span>
1746	</form>
1747
1748	<p class="lrm-form-bottom-message"><a href="#0" class="lrm-switch-to--reset-password">Forgot your password?</a></p>
1749	<!-- <a href="#0" class="lrm-close-form">Close</a> -->
1750</div> <!-- lrm-login --><div class="lrm-reset-password-section "> <!-- reset password form -->
1751	<form class="lrm-form js-lrm-form" action="#0" data-action="lost-password">
1752
1753        <div class="lrm-fieldset-wrap">
1754            <p class="lrm-form-message">Lost your password? Please enter your email address. You will receive mail with link to set new password.</p>
1755
1756            <div class="fieldset">
1757                                <label class="image-replace lrm-email lrm-ficon-mail" title="Email or Username"></label>
1758                <input class="full-width has-padding has-border" name="user_login" type="text" required placeholder="Email or Username" data-autofocus="1" aria-label="Email or Username">
1759                <span class="lrm-error-message"></span>
1760            </div>
1761
1762            <div class="lrm-integrations lrm-integrations--reset-pass">
1763                            </div>
1764
1765            <input type="hidden" name="lrm_action" value="lostpassword">
1766            <input type="hidden" name="wp-submit" value="1">
1767            <input type="hidden" id="security-lostpassword" name="security-lostpassword" value="c9830bba84" /><input type="hidden" name="_wp_http_referer" value="/2026/09/08/7-ways-to-turn-founder-expertise-into-a-local-search-advantage/" />
1768        </div>
1769
1770		<div class="fieldset fieldset--submit fieldset--default">
1771			<button class="full-width has-padding" type="submit">
1772				Reset password			</button>
1773		</div>
1774		<!-- For Invisible Recaptcha plugin -->
1775		<span class="wpcf7-submit" style="display: none;"></span>
1776
1777	</form>
1778
1779	<p class="lrm-form-bottom-message"><a href="#0" class="lrm-switch-to--login">Back to login</a></p>
1780</div> <!-- lrm-reset-password -->
1781        </div> <!-- lrm-user-modal-container -->
1782        <a href="#0" class="lrm-close-form" title="close">
1783            <span class="lrm-ficon-close"></span>
1784        </a>
1785
1786    </div> <!-- lrm-user-modal-container -->
1787
1788</div> <!-- lrm-user-modal -->
1788<script type="speculationrules">
1789{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/inhype-child/*","/wp-content/themes/inhype/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
1790</script>
1790
1791<!-- Instagram Feed JS -->
1792<script type="text/javascript">
1793var sbiajaxurl = "https://smallbusinesscurrents.com/wp-admin/admin-ajax.php";
1794</script>
vendor: 2 bytes, line 1794
1794
1795<script id="inhype-ta-script-frontend-js" src="https://smallbusinesscurrents.com/wp-content/plugins/inhype-theme-addons/assets/js.js?ver=7.0.5"></script>
vendor: 1 bytes, line 1795
1795
1796<script id="lrm-modal-js-extra">
1797var LRM = {"home_url_arr":{"scheme":"https","host":"smallbusinesscurrents.com"},"home_url":"https://smallbusinesscurrents.com","validate_domain":"1","password_zxcvbn_js_src":"https://smallbusinesscurrents.com/wp-includes/js/zxcvbn.min.js","validate_password_strength":"yes","password_strength_lib":null,"redirect_url":"","ajax_url":"https://smallbusinesscurrents.com/?lrm=1","is_user_logged_in":"","reload_after_login":null,"selectors_mapping":{"login":"a[href*='wp-login']","register":""},"is_customize_preview":"","l10n":{"password_is_good":"Good Password","password_is_strong":"Strong Password","password_is_short":"Too Short Password","password_is_bad":"Bad Password","passwords_is_mismatch":"Passwords is mismatch!","passwords_is_weak":"Error: Your password is very weak!"}};
1798//# sourceURL=lrm-modal-js-extra
1799</script>
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1799
1800<script id="lrm-modal-js" src="https://smallbusinesscurrents.com/wp-content/plugins/ajax-login-and-registration-modal-popup/assets/lrm-core.js?ver=57"></script>
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1800
1801<script id="swv-js" src="https://smallbusinesscurrents.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.7.7"></script>
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1801
1802<script id="contact-form-7-js-extra">
1803var wpcf7 = {"api":{"root":"https://smallbusinesscurrents.com/wp-json/","namespace":"contact-form-7/v1"},"cached":"1"};
1804//# sourceURL=contact-form-7-js-extra
1805</script>
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1805
1806<script id="contact-form-7-js" src="https://smallbusinesscurrents.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.7.7"></script>
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1806
1807<script id="aos-js" src="https://smallbusinesscurrents.com/wp-content/themes/inhype/js/aos/aos.js?ver=2.3.1"></script>
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1807
1808<script id="parallax-js" src="https://smallbusinesscurrents.com/wp-content/themes/inhype/js/parallax.min.js?ver=1.5.0"></script>
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1808
1809<script id="thickbox-js-extra">
1810var thickboxL10n = {"next":"Next \u003E","prev":"\u003C Prev","image":"Image","of":"of","close":"Close","noiframes":"This feature requires inline frames. You have iframes disabled or your browser does not support them.","loadingAnimation":"https://smallbusinesscurrents.com/wp-includes/js/thickbox/loadingAnimation.gif"};
1811//# sourceURL=thickbox-js-extra
1812</script>
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1812
1813<script id="thickbox-js" src="https://smallbusinesscurrents.com/wp-includes/js/thickbox/thickbox.js?ver=3.1-20121105"></script>
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1813
1814<script id="bootstrap-js" src="https://smallbusinesscurrents.com/wp-content/themes/inhype/js/bootstrap.min.js?ver=3.1.1"></script>
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1814
1815<script id="easing-js" src="https://smallbusinesscurrents.com/wp-content/themes/inhype/js/easing.js?ver=1.3"></script>
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1815
1816<script id="inhype-select2-js" src="https://smallbusinesscurrents.com/wp-content/themes/inhype/js/select2/select2.min.js?ver=3.5.1"></script>
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1816
1817<script id="owl-carousel-js" src="https://smallbusinesscurrents.com/wp-content/themes/inhype/js/owl-carousel/owl.carousel.min.js?ver=2.0.0"></script>
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1817
1818<script id="inhype-script-js" src="https://smallbusinesscurrents.com/wp-content/themes/inhype/js/template.js?ver=1.3"></script>
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1818
1819<script id="inhype-script-js-after">
1820(function($){
1821  $(document).ready(function($) {
1822
1823    "use strict";
1824
1825    $("body").on("click", ".inhype-post .post-like-button", function(e){
1826
1827      e.preventDefault();
1828      e.stopPropagation();
1829
1830      var postlikes = $(this).next(".post-like-counter").text();
1831      var postid = $(this).data("id");
1832
1833      if(getCookie("inhype-likes-for-post-"+postid) == 1) {
1834        // Already liked
1835      } else {
1836
1837        setCookie("inhype-likes-for-post-"+postid, "1", 365);
1838
1839        $(this).children("i").attr("class", "fa fa-heart");
1840
1841        $(this).next(".post-like-counter").text(parseInt(postlikes) + 1);
1842
1843        var data = {
1844            action: "inhype_likes",
1845            postid: postid,
1846        };
1847
1848        var ajaxurl = "https://smallbusinesscurrents.com/wp-admin/admin-ajax.php";
1849
1850        $.post( ajaxurl, data, function(response) {
1851
1852            var wpdata = response;
1853
1854        });
1855      }
1856
1857    });
1858
1859  });
1860  })(jQuery);
1861//# sourceURL=inhype-script-js-after
1862</script>
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1862
1863<script id="inhype-mega-menu-js" src="https://smallbusinesscurrents.com/wp-content/themes/inhype/inc/modules/mega-menu/js/mega-menu.js?ver=1.0.0"></script>
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1863
1864<script id="heateor_sss_sharing_js-js-before">
1865function heateorSssLoadEvent(e) {var t=window.onload;if (typeof window.onload!="function") {window.onload=e}else{window.onload=function() {t();e()}}};	var heateorSssSharingAjaxUrl = "https://smallbusinesscurrents.com/wp-admin/admin-ajax.php", heateorSssCloseIconPath = "https://smallbusinesscurrents.com/wp-content/plugins/sassy-social-share/public/../images/close.png", heateorSssPluginIconPath = "https://smallbusinesscurrents.com/wp-content/plugins/sassy-social-share/public/../images/logo.png", heateorSssHorizontalSharingCountEnable = 0, heateorSssVerticalSharingCountEnable = 0, heateorSssSharingOffset = 50; var heateorSssMobileStickySharingEnabled = 0;var heateorSssCopyLinkMessage = "Link copied.";var heateorSssUrlCountFetched = [], heateorSssSharesText = "Shares", heateorSssShareText = "Share";function heateorSssPopup(e) {window.open(e,"popUpWindow","height=400,width=600,left=400,top=100,resizable,scrollbars,toolbar=0,personalbar=0,menubar=no,location=no,directories=no,status")}
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1867
1868<script id="heateor_sss_sharing_js-js" src="https://smallbusinesscurrents.com/wp-content/plugins/sassy-social-share/public/js/sassy-social-share-public.js?ver=3.3.52"></script>
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1868
1869<script id="googlesitekit-events-provider-contact-form-7-js" src="https://smallbusinesscurrents.com/wp-content/plugins/google-site-kit/dist/assets/js/googlesitekit-events-provider-contact-form-7-21cf1c445673c649970d.js" defer></script>
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1869
1870<script id="mc4wp-forms-api-js" defer src="https://smallbusinesscurrents.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms.js?ver=4.10.6"></script>
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1870
1871<script id="googlesitekit-events-provider-mailchimp-js" src="https://smallbusinesscurrents.com/wp-content/plugins/google-site-kit/dist/assets/js/googlesitekit-events-provider-mailchimp-7920d200a07d3bcd60bb.js" defer></script>
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1871
1872<script id="jquery-ui-core-js" src="https://smallbusinesscurrents.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3"></script>
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1872
1873<script id="popup-maker-site-js-extra">
1874var pum_vars = {"version":"1.18.2","pm_dir_url":"https://smallbusinesscurrents.com/wp-content/plugins/popup-maker/","ajaxurl":"https://smallbusinesscurrents.com/wp-admin/admin-ajax.php","restapi":"https://smallbusinesscurrents.com/wp-json/pum/v1","rest_nonce":null,"default_theme":"3218","debug_mode":"","disable_tracking":"","home_url":"/","message_position":"top","core_sub_forms_enabled":"1","popups":[],"cookie_domain":"","analytics_route":"analytics","analytics_api":"https://smallbusinesscurrents.com/wp-json/pum/v1"};
1875var pum_sub_vars = {"ajaxurl":"https://smallbusinesscurrents.com/wp-admin/admin-ajax.php","message_position":"top"};
1876var pum_popups = [];
1877//# sourceURL=popup-maker-site-js-extra
1878</script>
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1878
1879<script id="popup-maker-site-js" src="//smallbusinesscurrents.com/wp-content/uploads/pum/pum-site-scripts.js?defer&#038;generated=1688641250&#038;ver=1.18.2"></script>
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1880<script id="googlesitekit-events-provider-popup-maker-js" src="https://smallbusinesscurrents.com/wp-content/plugins/google-site-kit/dist/assets/js/googlesitekit-events-provider-popup-maker-e1863af0c352a2ce8748.js" defer></script>
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1880
1881<script id="wp-emoji-settings" type="application/json">
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1883
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