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254<article id="post-16" class="post-16 page type-page status-publish hentry">
255	<header class="entry-header sheenaiyengar-page-header">
256		<h1 class="entry-title sheenaiyengar-page-title  screen-reader-text">Books</h1>	</header><!-- .entry-header -->
257
258	<div class="entry-content sheenaiyengar-page-content">
259		
260<div class="wp-block-coblocks-media-card alignfull is-style-left is-stacked-on-mobile coblocks-media-card-61619121152"><div class="wp-block-coblocks-media-card__inner has-no-padding"><div class="wp-block-coblocks-media-card__wrapper"><figure class="wp-block-coblocks-media-card__media"><img data-recalc-dims="1" decoding="async" width="640" height="427" src="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyengarstandingbywindow.jpeg?resize=640%2C427&#038;ssl=1" alt="Sheena standing by a window in a red dress" class="wp-image-153" srcset="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyengarstandingbywindow.jpeg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyengarstandingbywindow.jpeg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyengarstandingbywindow.jpeg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyengarstandingbywindow.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyengarstandingbywindow.jpeg?resize=2048%2C1365&amp;ssl=1 2048w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyengarstandingbywindow.jpeg?w=1280&amp;ssl=1 1280w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyengarstandingbywindow.jpeg?w=1920&amp;ssl=1 1920w" sizes="(max-width: 640px) 100vw, 640px" /></figure><div class="wp-block-coblocks-media-card__content">
261<div class="wp-block-coblocks-row coblocks-row-61619121343" data-columns="1" data-layout="100"><div class="wp-block-coblocks-row__inner has-primary-dark-background-color has-background has-padding has-huge-padding has-no-margin is-stacked-on-mobile has-medium-gutter">
262<div class="wp-block-coblocks-column coblocks-column-61619121353" style="width:100%"><div class="wp-block-coblocks-column__inner has-no-padding has-no-margin">
263<p class="has-large-font-size wp-block-paragraph">Some books make us feel. Others make us think. The best do both.</p>
264
265
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267<p class="has-large-font-size wp-block-paragraph">Whether I’m writing about the art of choosing or about thinking bigger, I want people to come away challenged to improve their lives – both for themselves and society.</p>
268</div></div>
269</div></div>
270</div></div></div></div>
271
272
273
274<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile sheenaiyengar-think-bigger"><div class="wp-block-media-text__content">
275<h2 class="wp-block-heading">Order Now! </h2>
276
277
278
279<p class="wp-block-paragraph">Think Bigger, a six-step method for how to get your best ideas. Six Steps:</p>
280
281
282
283<h3 class="wp-block-heading is-style-minor">Step 1: Choose the Problem</h3>
284
285
286
287<p class="is-style-default wp-block-paragraph"><em>What problem do you want to solve?</em></p>
288
289
290
291<h3 class="wp-block-heading is-style-minor">Step 2: Break Down the Problem</h3>
292
293
294
295<p class="wp-block-paragraph"><em>What are the subproblems that make up your problem?</em></p>
296
297
298
299<h3 class="wp-block-heading is-style-minor">Step 3: Compare Wants</h3>
300
301
302
303<p class="wp-block-paragraph"><em>What are the motivations and preferences of relevant decision-makers?</em></p>
304
305
306
307<h3 class="wp-block-heading is-style-minor">Step 4: Search In and Out of the Box</h3>
308
309
310
311<p class="wp-block-paragraph"><em>What solutions have been tried to date?</em></p>
312
313
314
315<h3 class="wp-block-heading is-style-minor">Step 5: Choice Map&nbsp;</h3>
316
317
318
319<p class="wp-block-paragraph"><em>Imagine and reimagine new combinations of tactics.</em></p>
320
321
322
323<h3 class="wp-block-heading is-style-minor">Step 6: The Third Eye</h3>
324
325
326
327<p class="wp-block-paragraph"><em>Do others see what you see?</em></p>
328
329
330
331<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
332<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.amazon.com/Think-Bigger-Innovate-Sheena-Iyengar/dp/0231198841" target="_blank" rel="noreferrer noopener">Order Think Bigger Here</a></div>
333</div>
334
335
336
337<p class="wp-block-paragraph"></p>
338</div><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="640" height="512" src="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/08/think-bigger-logo.png?resize=64
3380%2C512&#038;ssl=1" alt="" class="wp-image-285 size-full" srcset="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/08/think-bigger-logo.png?w=1000&amp;ssl=1 1000w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/08/think-bigger-logo.png?resize=300%2C240&amp;ssl=1 300w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/08/think-bigger-logo.png?resize=768%2C614&amp;ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" /></figure></div>
339
340
341
342<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="640" height="990" src="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyangar_TheArtOfChoosing.jpeg?resize=640%2C990&#038;ssl=1" alt="" class="wp-image-154 size-full" srcset="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyangar_TheArtOfChoosing.jpeg?resize=662%2C1024&amp;ssl=1 662w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyangar_TheArtOfChoosing.jpeg?resize=194%2C300&amp;ssl=1 194w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyangar_TheArtOfChoosing.jpeg?resize=768%2C1188&amp;ssl=1 768w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2020/07/SheenaIyangar_TheArtOfChoosing.jpeg?w=840&amp;ssl=1 840w" sizes="(max-width: 640px) 100vw, 640px" /></figure><div class="wp-block-media-text__content">
343<h2 class="wp-block-heading">The Art of Choosing</h2>
344
345
346
347<p class="wp-block-paragraph">We may think we know our own minds, but the forces that influence our choices are many, varied, and often surprising. Most of those forces affect us without our knowledge, and they do not necessarily operate in our best interests.</p>
348
349
350
351<p class="wp-block-paragraph">How can we minimize the influence of such powerful factors, including bias and culture? Is it possible to re-train our intuition? How do we balance the competing forces of gut and reason to make better decisions? &nbsp;</p>
352
353
354
355<p class="wp-block-paragraph">The Art of Choosing answers these questions and raises many more.</p>
356
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359<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
360<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.amazon.com/Art-Choosing-Sheena-Iyengar/dp/0446504114/ref=sr_1_1?ie=UTF8&amp;qid=1535466691&amp;sr=8-1&amp;keywords=the+art+of+choosing">Buy now</a></div>
361</div>
362</div></div>
363
364
365
366<p class="wp-block-paragraph"></p>
367
368
369
370<p class="wp-block-paragraph"></p>
371
372
373
374<h2 class="wp-block-heading">Press for &#8220;Think Bigger: How to Innovate&#8221; </h2>
375
376
377
378<div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
379<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
380<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
381<p class="wp-block-paragraph">In “Think Bigger: How to Innovate,” Iyengar writes that thinking bigger is about assembling old ideas in a new way. Sounding much like [Mark] Twain in 1903, she writes that all successful innovators are “strategic copiers,” who “learned from examples of success, extracted the parts that worked well, imagined new ways of using those pieces, and combined them to create something new and meaningful.”</p>
382<cite><a href="https://www.nytimes.com/2023/04/24/opinion/sheena-iyengar-innovation.html">If There Are No New Ideas, How Do We Keep Innovating?</a></cite></blockquote>
383
384
385<div class="wp-block-image">
386<figure class="aligncenter is-resized"><a href="https://www.nytimes.com/2010/04/18/books/review/Postrel-t.html" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5ac8dbcbb40b9d56455afd7f/1528763630801-RZ7LTMNZGTJE723J3KIB/ke17ZwdGBToddI8pDm48kIFGaf8FIktPxSQ6TCyeMLYUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcmt-u4Q9kQIGCrLE-MdmImIils2LxzNfBMz4GEDgqpPwvkeSIkBYZRa2mEOuFKXu2/New+York+Times+Logo+Sheena+Iyengar?format=750w" alt="The New York Times" width="240"/></a></figure>
387</div></div>
388
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391<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
392<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
393<p class="wp-block-paragraph">Iyengar is merciless about some of the myths plaguing creativity. She debunks the concept of supposedly creative “right brain” and analytical “left brain” thinking, dismisses “brainstorming” sessions as “idea diarrhea” and warns innovators to stay on track. Sparks of solutions that occur to you as you refine your idea should be set aside in a “sparking lot,&#8221; she suggests.</p>
394<cite><a href="https://www.ft.com/content/5bcbafe0-0e02-4508-9513-574e4afcf880">FT business books: what to read this month</a></cite></blockquote>
395
396
397<div class="wp-block-image">
398<figure class="aligncenter is-resized"><a href="https://ig.ft.com/sites/business-book-award/books/2010/shortlist/the-art-of-choosing-by-sheena-iyengar/" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5ac8dbcbb40b9d56455afd7f/1528764126575-UY9DRDABPDW1QGQ1K4XZ/ke17ZwdGBToddI8pDm48kMrRvH_tolxkPmOPYyqC6QRZw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpziB2HJ0zwMCUKmHW1_0O33slGH-xoK8__XG41d-KC3sN9rNaSPfJLghkThUCEkhbI/Financial+Times+Logo+S
398heena+Iyengar?format=750w" alt="Financial Times" width="240"/></a></figure>
399</div></div>
400</div>
401
402
403
404<div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
405<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
406<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
407<p class="wp-block-paragraph">The goal is to get people out of their comfort zones and manage or reduce the effects of cognitive bias, according to Dr. Iyengar, who said the system draws on findings from cognitive and neuroscience research. It’s an alternative to other approaches, in which people might simply offer ideas and vote on them.</p>
408
409
410
411<p class="wp-block-paragraph">In line with this process, board-level science, technology and innovation committees can help companies look beyond the familiar and help identify opportunities that they wouldn’t otherwise know or think about, “given their internal echo chambers,” she said.</p>
412<cite><a href="https://www.wsj.com/articles/corporate-boards-tackle-oversight-of-technology-innovation-b35819a0">Corporate Boards Tackle Oversight of Technology, Innovation</a></cite></blockquote>
413
414
415<div class="wp-block-image">
416<figure class="aligncenter is-resized"><a href="https://www.wsj.com/articles/SB10001424052702304510004575186162144526170" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5ac8dbcbb40b9d56455afd7f/1528764494620-I47X5MB6YL9W5XEJIMF0/ke17ZwdGBToddI8pDm48kO7HY96Px6-CNOKBSooN410UqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dlv_Jdjc-eR45vjrjh4XXig08ttP6X9Z98Ut6cygJE5pCjLISwBs8eEdxAxTptZAUg/Wall+Street+Journal+Sheena+Iyengar?format=750w" alt="The Wall Street Journal" width="240"/></a></figure>
417</div></div>
418
419
420
421<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
422<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
423<p class="wp-block-paragraph">“You do not get your best ideas out of these freewheeling brainstorming sessions,” says Sheena Iyengar, a professor at Columbia Business School. “You will do your best creative work by yourself.”</p>
424
425
426
427<p class="wp-block-paragraph">Iyengar has compiled academic research on idea generation, including a decade of her own interviews with more than a thousand people, into a book called “Think Bigger.” It concludes that group brainstorming is usually a waste of time.&nbsp;</p>
428<cite><a href="https://www.wsj.com/articles/cancel-that-brainstorm-theres-a-better-way-to-spur-good-ideas-f3c462d3">Office Brainstorms Are a Waste of Time</a></cite></blockquote>
429
430
431<div class="wp-block-image">
432<figure class="aligncenter is-resized"><a href="https://www.wsj.com/articles/SB10001424052702304510004575186162144526170" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5ac8dbcbb40b9d56455afd7f/1528764494620-I47X5MB6YL9W5XEJIMF0/ke17ZwdGBToddI8pDm48kO7HY96Px6-CNOKBSooN410UqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dlv_Jdjc-eR45vjrjh4XXig08ttP6X9Z98Ut6cygJE5pCjLISwBs8eEdxAxTptZAUg/Wall+Street+Journal+Sheena+Iyengar?format=750w" alt="The Wall Street Journal" width="240"/></a></figure>
433</div></div>
434</div>
435
436
437
438<h2 class="wp-block-heading">Press for &#8220;Art of Choosing&#8221;</h2>
439
440
441
442<div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
443<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
444<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
445<p class="wp-block-paragraph">Human beings, Iyengar suggests, are born to choose. But human beings are also born to create meaning. Choice and meaning are intertwined. We use choice to define our identities, and our choices are determined by the meanings we give them, from advertising-driven associations to personal relationships and philosophical commitments. Some meanings we can articulate, while others remain beyond words.<
445/p>
446</blockquote>
447
448
449<div class="wp-block-image">
450<figure class="aligncenter is-resized"><a href="https://www.nytimes.com/2010/04/18/books/review/Postrel-t.html" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5ac8dbcbb40b9d56455afd7f/1528763630801-RZ7LTMNZGTJE723J3KIB/ke17ZwdGBToddI8pDm48kIFGaf8FIktPxSQ6TCyeMLYUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcmt-u4Q9kQIGCrLE-MdmImIils2LxzNfBMz4GEDgqpPwvkeSIkBYZRa2mEOuFKXu2/New+York+Times+Logo+Sheena+Iyengar?format=750w" alt="The New York Times" width="240"/></a></figure>
451</div></div>
452
453
454
455<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
456<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
457<p class="wp-block-paragraph">In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.</p>
458</blockquote>
459
460
461<div class="wp-block-image">
462<figure class="aligncenter is-resized"><a href="https://ig.ft.com/sites/business-book-award/books/2010/shortlist/the-art-of-choosing-by-sheena-iyengar/" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5ac8dbcbb40b9d56455afd7f/1528764126575-UY9DRDABPDW1QGQ1K4XZ/ke17ZwdGBToddI8pDm48kMrRvH_tolxkPmOPYyqC6QRZw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpziB2HJ0zwMCUKmHW1_0O33slGH-xoK8__XG41d-KC3sN9rNaSPfJLghkThUCEkhbI/Financial+Times+Logo+Sheena+Iyengar?format=750w" alt="Financial Times" width="240"/></a></figure>
463</div></div>
464</div>
465
466
467
468<div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
469<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
470<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
471<p class="wp-block-paragraph">As she tours the science of choice, Ms. Iyengar takes care to be provocative rather than prescriptive. Still, “The Art of Choosing” has an instructive point: It is possible to make better choices just by being more aware of the forces that affect our choices, how the choices we make affect our well-being and how we use choice to express and create our own identities.</p>
472</blockquote>
473
474
475<div class="wp-block-image">
476<figure class="aligncenter is-resized"><a href="https://www.wsj.com/articles/SB10001424052702304510004575186162144526170" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://images.squarespace-cdn.com/content/v1/5ac8dbcbb40b9d56455afd7f/1528764494620-I47X5MB6YL9W5XEJIMF0/ke17ZwdGBToddI8pDm48kO7HY96Px6-CNOKBSooN410UqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dlv_Jdjc-eR45vjrjh4XXig08ttP6X9Z98Ut6cygJE5pCjLISwBs8eEdxAxTptZAUg/Wall+Street+Journal+Sheena+Iyengar?format=750w" alt="The Wall Street Journal" width="240"/></a></figure>
477</div></div>
478
479
480
481<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
482<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
483<p class="wp-block-paragraph">Sheena Iyengar’s work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to.</p>
484<cite>Atul Gawande, author of <em>Complications and Better</em></cite></blockquote>
485</div>
486</div>
487
488
489
490<div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
491<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
492<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
493<p class="wp-block-paragraph">An intimate, beautifully written, and deeply compelling book that examines both the art and science of making wise decisions. Choosing to read it should be the easiest choice you ever make.</p>
494<cite>Dan Gilbert, author of <em>Stumbling on Happiness</em></cite></blockquote>
495</div>
496
497
498
499<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
500<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
501<p class="wp-block-paragraph">Iyengar wants us to recognize that our decisions-both the mundane and momentous-are influenced by many factors and that the more we recognize those factors, the more satisfied we will be.</p>
502<cite>MIND Reviews: The Art of Choosing (Scientific American)</cite></blockquote>
503</div>
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