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2091.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z"></path></svg></a></li> 210 211 </ul> 212 </nav><!-- .social-menu --> 213 214 215 </div><!-- .menu-bottom --> 216 217 </div><!-- .menu-wrapper --> 218 219 </div><!-- .menu-modal-inner --> 220 221</div><!-- .menu-modal --> 222 223 <main id="primary" class="site-main"> 224 225 226<article id="post-370" class="post-370 page type-page status-publish hentry"> 227 <header class="entry-header sheenaiyengar-page-header"> 228 <h1 class="entry-title sheenaiyengar-page-title screen-reader-text">Bio</h1> </header><!-- .entry-header --> 229 230 <div class="entry-content sheenaiyengar-page-content"> 231 232<p class="wp-block-paragraph"><strong>Sheena S. Iyengar</strong> is the S.T. Lee Professor of Business, Chair of the Management Division, and the Academic Director of the Innovation Hub at the Columbia Business School. She is one of the worldâs experts on choice and innovation.</p> 233 234 235 236<p class="wp-block-paragraph">Iyengar is the recipient of the Thinkers50 2023 Innovation Award and the author of two award-winning books, <em>The Art of Choosing </em>(2010 Financial Times Business Book of the Year and #3 Bestselling Business Book on Amazon) and <em>Think Bigger: How to Innovate </em>(2023 Gold Medal recipient for the Axiom Business Book Awards and Thinkers50 Top 10 Management Book of the Year). Her recorded TED Talks have received a collective 7 million views and she regularly appears in top tier media such as <em>The Wall Street Journal, the Financial Times, The New Yorker, The Economist, Bloomberg Businessweek, CNBC, CNN, The BBC, </em>and <em>NPR</em>.</p> 237 238 239 240<p class="wp-block-paragraph">Iyengar is famously recognized for her âJam Study,â which transformed the way we think about products offered in the marketplace and how we curate them for customers. Her âJam Studyâ found that too many choices reduces customer purchasing and corporate growth. Since the Jam Study, there have been 1,000+ studies on the phenomena of choice overload which led to the pervasive 80/20 rule, observing that 80% of a companyâs outcomes (outputs and revenue) come from 20% of causes (inputs and choices). She has applied her expertise in choice to advise hundreds of companies spanning business, technology, consumer retail, media, consulting, investing, and STEM to transform their decision-making criteria and elevate the stakeholder experience.</p> 241 242 243 244<p class="wp-block-paragraph">Iyengar created the Think Bigger method for innovative thinking and problem-solving based on recent advances in neuro- and cognitive sciences. Where prevailing methods for innovation, such as Design Thinking, teaches methods of customer research and feedback, Think Bigger concentrates on how creative ideas form in your mind and teaches a six-step method for innovation. </p> 245 246 247 248<p class="wp-block-paragraph">She was ranked by the Thinkers50 as a Top 10 Management Thinker in 2023. In 2022, Iyengar was ranked by the Asian American Business Development Center as one of the 50 Outstanding Asian Americans in Business. She received the Outstanding Faculty Award from the CBS Executive MBA Class of 2021. In 2012, Iyengar was recognized by Poets and Quants as one of the Best Business School Professors for her work merging academia with practice. In 2002, she was the only social scientist to receive the Presidential Early Career Award for Scientists and Engineers from the Office of the President.</p> 249 250 251 252<p class="wp-block-paragraph">Iyengar holds a dual degree from the University of Pennsylvania, with a BS in Economics from the Wharton School and a BA in psychology from the College of Arts and Sciences. She received her PhD from Stanford University.</p> 253 254 255 256<p class="wp-block-paragraph">In her personal life, as a blind woman, Iyengar intuitively used Think Bigger to find her calling and strives to inspire others to do the same. </p> 257 258 259 260<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="640" height="382" src="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.20.40-PM.png?resize=64
2600%2C382&ssl=1" alt="" class="wp-image-1121 size-full" srcset="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.20.40-PM.png?resize=1024%2C611&ssl=1 1024w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.20.40-PM.png?resize=300%2C179&ssl=1 300w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.20.40-PM.png?resize=768%2C458&ssl=1 768w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.20.40-PM.png?resize=1536%2C916&ssl=1 1536w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.20.40-PM.png?w=1798&ssl=1 1798w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.20.40-PM.png?w=1280&ssl=1 1280w" sizes="(max-width: 640px) 100vw, 640px" /></figure><div class="wp-block-media-text__content"> 261<h2 class="wp-block-heading">“Think Bigger: How to Innovate” is nominated for the <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-default-color">Top 10</mark><em><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-default-color"> </mark></em>Best New management Books s on <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-default-color"><a href="https://thinkers50.com/blog/thinkers50-announces-its-2023-best-new-management-booklist/">Thinkers 50</a></mark>.</h2> 262</div></div> 263 264 265 266<p class="wp-block-paragraph"></p> 267 268 269 270<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><div class="wp-block-media-text__content"> 271<h2 class="wp-block-heading">An Author Talk with <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-default-color"><a href="https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-why-problem-solving-is-the-key-to-innovation">McKinsey & Company</a></mark>: “Why problem solving is the key to innovation.”</h2> 272</div><figure class="wp-block-media-text__media"><a href="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.27.12-PM.png?ssl=1"><img data-recalc-dims="1" decoding="async" width="640" height="496" src="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.27.12-PM.png?resize=640%2C496&ssl=1" alt="" class="wp-image-1123 size-full" srcset="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.27.12-PM.png?w=802&ssl=1 802w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.27.12-PM.png?resize=300%2C233&ssl=1 300w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.27.12-PM.png?resize=768%2C596&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></figure></div> 273 274 275 276<p class="wp-block-paragraph"></p> 277 278 279 280<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><a href="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.28.38-PM.png?ssl=1"><img data-recalc-dims="1" decoding="async" width="640" height="428" src="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.28.38-PM.png?resize=640%2C428&ssl=1" alt="" class="wp-image-1125 size-full" srcset="https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.28.38-PM.png?resize=1024%2C684&ssl=1 1024w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.28.38-PM.png?resize=300%2C200&ssl=1 300w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.28.38-PM.png?resize=768%2C513&ssl=1 768w, https://i0.wp.com/sheenaiyengar.com/wp-content/uploads/2023/07/Screen-Shot-2023-07-04-at-7.28.38-PM.png?w=1272&ssl=1 1272w" sizes="(max-width: 640px) 100vw, 640px" /></a></figure><div class="wp-block-media-text__content"> 281<h2 class="wp-block-heading">Published in <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-default-color">Time Magazine</mark>: “AI Could Help Free Human Creativity” </h2> 282</div></div> 283 284 285 286<p class="wp-block-paragraph"></p> 287 288 289 290<p class="has-text-align-center has-times-new-roman-font-family has-custom-font wp-block-paragraph" style="font-family:Times New Roman;font-size:58px">Food for Thought</p> 291 292 293 294<p class="has-text-align-right wp-block-paragraph">August 12, 2023</p> 295 296 297 298<p class="wp-block-paragraph">In July 2023, American union actors and writers joined together in a strike dubbed as âActors vs. AI.â This underscored the role of artificial intelligence in the entertainment industry, a world where ChatGPT could place screenwriter
298s and AI databases could replace actors.</p> 299 300 301 302<p class="wp-block-paragraph">Since 1987, I have listened to one voice more than any other voices combined. Itâs the voice of Perfect Paul, a commercial speech synthesizer that predates the likes of Siri and ALEXA. Whether Iâm grading papers, reading scientific articles, or even writing my own books, I use Perfect Paul in my day-to-day life.</p> 303 304 305 306<p class="wp-block-paragraph">However, despite the fact that I rely so heavily on Perfect Paul, I can assure you this: Nothing can replace the human voice. Nothing. If I am reading for pleasure, I listen to an audiobook narrated by a real person. If I want to know how my lecture will sound, I still need a human to read it back to me.</p> 307 308 309 310<p class="wp-block-paragraph">AI blossoms and grows at incredible rates, constantly inundating and infiltrating our lives. Yet, I want to highlight that, no matter how genuine or emotional that AI may sound, it simply cannot nor will not compare with human voice.</p> 311 312 313 314<p class="has-text-align-right wp-block-paragraph">June 28, 2023 </p> 315 316 317 318<p class="wp-block-paragraph">The Titan — At the heart of this disaster is the claim by Rush, the designer and owner, that regulation stifles innovation. But if you read carefully the comments of experts, âregulationâ is not their top concern. They cite precise details of the elements Rush brought together to make his craft. They note how each element did not have a record of success, so they did not qualify to be part of the design. Rush put together elements he wanted, rather than elements that âworked.â</p> 319 320 321 322<p class="wp-block-paragraph">He fell into a common trap about innovation. You donât just throw together things you think of. You must use elements that have worked before in a different but related situation. Thatâs a very high standard, and it explains why most innovations fail. Successful innovation comes from new combinations of elements that work â a method I call Think Bigger. The complete combination is greater than the sum of the parts â but only if those parts worked before.</p> 323 324 325 326<p class="wp-block-paragraph">The regulators of deep-sea vessels have blessed many, many innovations over the past half-century, using what we recognize as a Think Bigger standard. Rushâs craft would have failed inspection, not from conservatism of the regulators, but because they have the right method of fostering innovation. They know how to Think Bigger. Rush, fatally, did not. </p> 327 328 329 330<p class="wp-block-paragraph"></p> 331 </div><!-- .entry-content --> 332 333 </article><!-- #post-370 --> 334 335 </main><!-- #primary --> 336 337 338<footer id="colophon" class="site-footer"> 339 340 <div class="footer-navigation-wrapper"> 341 <nav class="expanded-menu-wrapper" aria-label="Horizontal" role="navigation"> 342 <ul class="expanded-menu"> 343 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-148"><a href="https://sheenaiyengar.com">Home</a></li> 344<li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-370 current_page_item menu-item-374"><a href="https://sheenaiyengar.com/bio/" aria-current="page">Bio</a></li> 345<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21"><a href="https://sheenaiyengar.com/talks/">Talks</a></li> 346<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22"><a href="https://sheenaiyengar.com/books/">Books</a></li> 347<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-25"><a href="https://sheenaiyengar.com/research/">Research</a> 348<ul class="sub-menu"> 349 <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6305"><a href="https://sheenaiyengar.com/publications/">Publications</a></li> 350</ul> 351</li> 352<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24"><a href="https://sheenaiyengar.com/courses/">Courses</a></li> 353<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1168"><a href="https://sheenaiyengar.com/news/">News</a></li> 354 </ul> 355 </nav><!-- .expanded-menu-wrapper --> 356 </div><!-- .footer-navigation-wrapper --> 357 358 <nav aria-label="Social links" class="footer-social-wrapper"> 359 <ul class="social-menu footer-social social-icons"> 360 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7"><a target="_blank" href="https://www.facebook.com/profile.php?id=100058183505673"><span class="screen-reader-text">Facebook</span><svg class="svg-icon" aria-hidden="true" role="img" focusable="false" width="24" height="24" viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2
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