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106/*# sourceURL=greenshift-global-css-inline-css */
107</style>
108<link rel='stylesheet' id='timelineCSS-css' href='https://strategyn.com/wp-content/uploads/hummingbird-assets/ab3f0c2d158d7a10f2a8fb7f6ae170b8.css' media='all' />
109<style id="global-styles-inline-css">
110:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--basecolor: #1a0e1b;
110--wp--preset--color--contrastcolor: #fffffe;--wp--preset--color--primary: #3a1b3e;--wp--preset--color--secondary: #a35fa6;--wp--preset--color--textonprimary: #fffffd;--wp--preset--color--button: #f1b33f;--wp--preset--color--textonbutton: #010101;--wp--preset--color--accent: #a35fa6;--wp--preset--color--lightbg: #cddceb21;--wp--preset--color--tagcolor: #b952fe26;--wp--preset--color--lightgrey: #A8B8CD;--wp--preset--color--lightborder: #cecece6b;--wp--preset--color--inputbg: #fafbfd;--wp--preset--color--inputtext: #444;--wp--preset--color--cf-primary: #3A1B3E;--wp--preset--color--cf-primary-5: #3a1b3e0d;--wp--preset--color--cf-primary-10: #3a1b3e1a;--wp--preset--color--cf-primary-20: #3a1b3e33;--wp--preset--color--cf-primary-30: #3a1b3e4d;--wp--preset--color--cf-primary-40: #3a1b3e66;--wp--preset--color--cf-primary-50: #3a1b3e80;--wp--preset--color--cf-primary-60: #3a1b3e99;--wp--preset--color--cf-primary-70: #3a1b3eb3;--wp--preset--color--cf-primary-80: #3a1b3ecc;--wp--preset--color--cf-primary-90: #3a1b3ee6;--wp--preset--color--cf-primary-d-1: #311834;--wp--preset--color--cf-primary-d-2: #271529;--wp--preset--color--cf-primary-d-3: #1d101e;--wp--preset--color--cf-primary-d-4: #110811;--wp--preset--color--cf-primary-l-1: #5e4360;--wp--preset--color--cf-primary-l-2: #856e87;--wp--preset--color--cf-primary-l-3: #ad9eae;--wp--preset--color--cf-primary-l-4: #d5cdd5;--wp--preset--color--cf-secondary: #5E2569;--wp--preset--color--cf-secondary-5: #5e25690d;--wp--preset--color--cf-secondary-10: #5e25691a;--wp--preset--color--cf-secondary-20: #5e256933;--wp--preset--color--cf-secondary-30: #5e25694d;--wp--preset--color--cf-secondary-40: #5e256966;--wp--preset--color--cf-secondary-50: #5e256980;--wp--preset--color--cf-secondary-60: #5e256999;--wp--preset--color--cf-secondary-70: #5e2569b3;--wp--preset--color--cf-secondary-80: #5e2569cc;--wp--preset--color--cf-secondary-90: #5e2569e6;--wp--preset--color--cf-secondary-d-1: #4c2055;--wp--preset--color--cf-secondary-d-2: #3b1b41;--wp--preset--color--cf-secondary-d-3: #29162d;--wp--preset--color--cf-secondary-d-4: #1a0e1b;--wp--preset--color--cf-secondary-l-1: #804f87;--wp--preset--color--cf-secondary-l-2: #9f79a4;--wp--preset--color--cf-secondary-l-3: #bea4c1;--wp--preset--color--cf-secondary-l-4: #dfd1e0;--wp--preset--color--cf-tertiary: #A35FA6;--wp--preset--color--cf-tertiary-5: #a35fa60d;--wp--preset--color--cf-tertiary-10: #a35fa61a;--wp--preset--color--cf-tertiary-20: #a35fa633;--wp--preset--color--cf-tertiary-30: #a35fa64d;--wp--preset--color--cf-tertiary-40: #a35fa666;--wp--preset--color--cf-tertiary-50: #a35fa680;--wp--preset--color--cf-tertiary-60: #a35fa699;--wp--preset--color--cf-tertiary-70: #a35fa6b3;--wp--preset--color--cf-tertiary-80: #a35fa6cc;--wp--preset--color--cf-tertiary-90: #a35fa6e6;--wp--preset--color--cf-tertiary-d-1: #824d84;--wp--preset--color--cf-tertiary-d-2: #5e3960;--wp--preset--color--cf-tertiary-d-3: #412942;--wp--preset--color--cf-tertiary-d-4: #241924;--wp--preset--color--cf-tertiary-l-1: #b77fb8;--wp--preset--color--cf-tertiary-l-2: #c99cc9;--wp--preset--color--cf-tertiary-l-3: #dbbddb;--wp--preset--color--cf-tertiary-l-4: #eddeed;--wp--preset--color--cf-bluepop: #2D2D8E;--wp--preset--color--cf-dk-aqua: #52A8B9;--wp--preset--color--cf-coral: #FF5A5F;--wp--preset--color--cf-marigold: #F1B33F;--wp--preset--color--cf-white: hsla(237, 0%, 100%, 1);--wp--preset--color--cf-black: #1A1A1AFF;--wp--preset--color--cf-bg-body: #ffff;--wp--preset--color--cf-text-body: #182443;--wp--preset--color--cf-text-title: #182443;--wp--preset--color--cf-border-primary: hsla(0, 0%, 50%, 0.25);
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0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);--wp--custom--font-weight--normal: normal;--wp--custom--font-weight--bold: bold;--wp--custom--font-weight--black: 900;--wp--custom--line-height--one: 1;--wp--custom--line-height--small: 1.1;--wp--custom--line-height--normal: 1.4;--wp--custom--line-height--medium: 1.7;--wp--custom--line-height--large: 2;--wp--custom--line-height--x-large: 2.5;--wp--custom--color--black: #000;--wp--custom--color--white: #fff;--wp--custom--color--light: #f9fafb;--wp--custom--spacing--outer: min(5vw, 30px);--wp--custom--spacing--blockbottom: 31px;}.wp-block-button{--wp--preset--dimension--25: 25%;--wp--preset--dimension--50: 50%;--wp--preset--dimension--75: 75%;--wp--preset--dimension--100: 100%;}:root { --wp--style--global--content-size: 748px;--wp--style--global--wide-size: 1200px; }:where(body) { margin: 0; }.wp-site-blocks { padding-top: var(--wp--style--root--padding-top); padding-bottom: var(--wp--style--root--padding-bottom); }.has-global-padding { padding-right: var(--wp--style--root--padding-right); padding-left: var(--wp--style--root--padding-left); }.has-global-padding > .alignfull { margin-right: calc(var(--wp--style--root--padding-right) * -1); margin-left: calc(var(--wp--style--root--padding-left) * -1); }
110.has-global-padding :where(:not(.alignfull.is-layout-flow) > .has-global-padding:not(.wp-block-block, .alignfull)) { padding-right: 0; padding-left: 0; }.has-global-padding :where(:not(.alignfull.is-layout-flow) > .has-global-padding:not(.wp-block-block, .alignfull)) > .alignfull { margin-left: 0; margin-right: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.wp-site-blocks) > * { margin-block-start: 1.6rem; margin-block-end: 0; }:where(.wp-site-blocks) > :first-child { margin-block-start: 0; }:where(.wp-site-blocks) > :last-child { margin-block-end: 0; }:root { --wp--style--block-gap: 1.6rem; }:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: 1.6rem;margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: 1.6rem;margin-block-end: 0;}:root :where(.is-layout-flex){gap: 1.6rem;}:root :where(.is-layout-grid){gap: 1.6rem;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > 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var(--wp--preset--color--primary);border-radius: 5px;border-width: 0;color: var(--wp--preset--color--textonprimary);font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit;letter-spacing: inherit;line-height: inherit;padding-top: calc(0.5em + 2px);padding-right: calc(1.333em + 2px);padding-bottom: calc(0.5em + 2px);padding-left: calc(1.333em + 2px);text-decoration: none;text-transform: inherit;}:root :where(.wp-element-button:hover, .wp-block-button__link:hover){background: none;background-color: var(--wp--preset--color--primary);color: var(--wp--preset--color--textonprimary);}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-basecolor-color{color: var(--wp--preset--color--basecolor) !important;}
110.has-contrastcolor-color{color: var(--wp--preset--color--contrastcolor) !important;}.has-primary-color{color: var(--wp--preset--color--primary) !important;}.has-secondary-color{color: var(--wp--preset--color--secondary) !important;}.has-textonprimary-color{color: var(--wp--preset--color--textonprimary) !important;}.has-button-color{color: var(--wp--preset--color--button) !important;}.has-textonbutton-color{color: var(--wp--preset--color--textonbutton) !important;}.has-accent-color{color: var(--wp--preset--color--accent) !important;}.has-lightbg-color{color: var(--wp--preset--color--lightbg) !important;}.has-tagcolor-color{color: var(--wp--preset--color--tagcolor) !important;}.has-lightgrey-color{color: var(--wp--preset--color--lightgrey) !important;}.has-lightborder-color{color: var(--wp--preset--color--lightborder) !important;}.has-inputbg-color{color: var(--wp--preset--color--inputbg) !important;}.has-inputtext-color{color: var(--wp--preset--color--inputtext) !important;}.has-cf-primary-color{color: var(--wp--preset--color--cf-primary) !important;}.has-cf-primary-5-color{color: var(--wp--preset--color--cf-primary-5) !important;}.has-cf-primary-10-color{color: var(--wp--preset--color--cf-primary-10) !important;}.has-cf-primary-20-color{color: var(--wp--preset--color--cf-primary-20) !important;}.has-cf-primary-30-color{color: var(--wp--preset--color--cf-primary-30) !important;}.has-cf-primary-40-color{color: var(--wp--preset--color--cf-primary-40) !important;}.has-cf-primary-50-color{color: var(--wp--preset--color--cf-primary-50) !important;}.has-cf-primary-60-color{color: var(--wp--preset--color--cf-primary-60) !important;}.has-cf-primary-70-color{color: var(--wp--preset--color--cf-primary-70) !important;}.has-cf-primary-80-color{color: var(--wp--preset--color--cf-primary-80) !important;}.has-cf-primary-90-color{color: var(--wp--preset--color--cf-primary-90) !important;}.has-cf-primary-d-1-color{color: var(--wp--preset--color--cf-primary-d-1) !important;}.has-cf-primary-d-2-color{color: var(--wp--preset--color--cf-primary-d-2) !important;}.has-cf-primary-d-3-color{color: var(--wp--preset--color--cf-primary-d-3) !important;}.has-cf-primary-d-4-color{color: var(--wp--preset--color--cf-primary-d-4) !important;}.has-cf-primary-l-1-color{color: var(--wp--preset--color--cf-primary-l-1) !important;}.has-cf-primary-l-2-color{color: var(--wp--preset--color--cf-primary-l-2) !important;}.has-cf-primary-l-3-color{color: var(--wp--preset--color--cf-primary-l-3) !important;}.has-cf-primary-l-4-color{color: var(--wp--preset--color--cf-primary-l-4) !important;}.has-cf-secondary-color{color: var(--wp--preset--color--cf-secondary) !important;}.has-cf-secondary-5-color{color: var(--wp--preset--color--cf-secondary-5) !important;}.has-cf-secondary-10-color{color: var(--wp--preset--color--cf-secondary-10) !important;}.has-cf-secondary-20-color{color: var(--wp--preset--color--cf-secondary-20) !important;}.has-cf-secondary-30-color{color: var(--wp--preset--color--cf-secondary-30) !important;}.has-cf-secondary-40-color{color: var(--wp--preset--color--cf-secondary-40) !important;}.has-cf-secondary-50-color{color: var(--wp--preset--color--cf-secondary-50) !important;}.has-cf-secondary-60-color{color: var(--wp--preset--color--cf-secondary-60) !important;}.has-cf-secondary-70-color{color: var(--wp--preset--color--cf-secondary-70) !important;}.has-cf-secondary-80-color{color: var(--wp--preset--color--cf-secondary-80) !important;}.has-cf-secondary-90-color{color: var(--wp--preset--color--cf-secondary-90) !important;}.has-cf-secondary-d-1-color{color: var(--wp--preset--color--cf-secondary-d-1) !important;}.has-cf-secondary-d-2-color{color: var(--wp--preset--color--cf-secondary-d-2) !important;}.has-cf-secondary-d-3-color{color: var(--wp--preset--color--cf-secondary-d-3) !important;}.has-cf-secondary-d-4-color{color: var(--wp--preset--color--cf-secondary-d-4) !important;}.has-cf-secondary-l-1-color{color: var(--wp--preset--color--cf-secondary-l-1) !important;}.has-cf-secondary-l-2-color{color: var(--wp--preset--color--cf-secondary-l-2) !important;}.has-cf-secondary-l-3-color{color: var(--wp--preset--color--cf-secondary-l-3) !important;}.has-cf-secondary-l-4-color{color: var(--wp--preset--color--cf-secondary-l-4) !important;}.has-cf-tertiary-color{color: var(--wp--preset--color--cf-tertiary) !important;}.has-cf-tertiary-5-color{color: var(--wp--preset--color--cf-tertiary-5) !important;}.has-cf-tertiary-10-color{color: var(--wp--preset--color--cf-tertiary-10) !important;}.has-cf-tertiary-20-color{color: var(--wp--preset--color--cf-tertiary-20) !important;}.has-cf-tertiary-30-color{color: var(--wp--preset--color--cf-tertiary-30) !important;}.has-cf-tertiary-40-color{color: var(--wp--preset--color--cf-tertiary-40) !important;}.has-cf-tertiary-50-color{color: var(--wp--preset--color--cf-tertiary-50) !important;}.has-cf-tertiary-60-color{color: var(--wp--preset--color--cf-tertiary-60) !important;}.has-cf-tertiary-70-color{color: var(--wp--preset--color--cf-tertiary-70) !important;}.has-cf-tertiary-80-color{color: var(--wp--preset--color--cf-tertiary-80) !important;}.has-cf-tertiary-90-color{color: var(--wp--preset--color--cf-tertiary-90) !important;}.has-cf-tertiary-d-1-color{color: var(--wp--preset--color--cf-tertiary-d-1) !important;}.has-cf-tertiary-d-2-color{color: var(--wp--preset--color--cf-tertiary-d-2) !important;}.has-cf-tertiary-d-3-color{color: var(--wp--preset--color--cf-tertiary-d-3) !important;}.has-cf-tertiary-d-4-color{color: var(--wp--preset--color--cf-tertiary-d-4) !important;}.has-cf-tertiary-l-1-color{color: var(--wp--preset--color--cf-tertiary-l-1) !important;}.has-cf-tertiary-l-2-color{color: var(--wp--preset--color--cf-tertiary-l-2) !important;}.has-cf-tertiary-l-3-color{color: var(--wp--preset--color--cf-tertiary-l-3) !important;}.has-cf-tertiary-l-4-color{color: var(--wp--preset--color--cf-tertiary-l-4) !important;}.has-cf-bluepop-color{color: var(--wp--preset--color--cf-bluepop) !important;}.has-cf-dk-aqua-color{color: var(--wp--preset--color--cf-dk-aqua) !important;}.has-cf-coral-color{color: var(--wp--preset--color--cf-coral) !important;}.has-cf-marigold-color{color: var(--wp--preset--color--cf-marigold) !important;}.has-cf-white-color{color: var(--wp--preset--color--cf-white) !important;}.has-cf-black-color{color: var(--wp--preset--color--cf-black) !important;}
110.has-cf-bg-body-color{color: var(--wp--preset--color--cf-bg-body) !important;}.has-cf-text-body-color{color: var(--wp--preset--color--cf-text-body) !important;}.has-cf-text-title-color{color: var(--wp--preset--color--cf-text-title) !important;}.has-cf-border-primary-color{color: var(--wp--preset--color--cf-border-primary) !important;}.has-cf-shadow-primary-color{color: var(--wp--preset--color--cf-shadow-primary) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-basecolor-background-color{background-color: var(--wp--preset--color--basecolor) !important;}.has-contrastcolor-background-color{background-color: var(--wp--preset--color--contrastcolor) !important;}.has-primary-background-color{background-color: var(--wp--preset--color--primary) !important;}.has-secondary-background-color{background-color: var(--wp--preset--color--secondary) !important;}.has-textonprimary-background-color{background-color: var(--wp--preset--color--textonprimary) !important;}.has-button-background-color{background-color: var(--wp--preset--color--button) !important;}.has-textonbutton-background-color{background-color: var(--wp--preset--color--textonbutton) !important;}.has-accent-background-color{background-color: var(--wp--preset--color--accent) !important;}.has-lightbg-background-color{background-color: var(--wp--preset--color--lightbg) !important;}.has-tagcolor-background-color{background-color: var(--wp--preset--color--tagcolor) !important;}.has-lightgrey-background-color{background-color: var(--wp--preset--color--lightgrey) !important;}.has-lightborder-background-color{background-color: var(--wp--preset--color--lightborder) !important;}.has-inputbg-background-color{background-color: var(--wp--preset--color--inputbg) !important;}.has-inputtext-background-color{background-color: var(--wp--preset--color--inputtext) !important;}.has-cf-primary-background-color{background-color: var(--wp--preset--color--cf-primary) !important;}.has-cf-primary-5-background-color{background-color: var(--wp--preset--color--cf-primary-5) !important;}.has-cf-primary-10-background-color{background-color: var(--wp--preset--color--cf-primary-10) !important;}.has-cf-primary-20-background-color{background-color: var(--wp--preset--color--cf-primary-20) !important;}.has-cf-primary-30-background-color{background-color: var(--wp--preset--color--cf-primary-30) !important;}.has-cf-primary-40-background-color{background-color: var(--wp--preset--color--cf-primary-40) !important;}.has-cf-primary-50-background-color{background-color: var(--wp--preset--color--cf-primary-50) !important;}.has-cf-primary-60-background-color{background-color: var(--wp--preset--color--cf-primary-60) !important;}.has-cf-primary-70-background-color{background-color: var(--wp--preset--color--cf-primary-70) !important;}.has-cf-primary-80-background-color{background-color: var(--wp--preset--color--cf-primary-80) !important;}.has-cf-primary-90-background-color{background-color: var(--wp--preset--color--cf-primary-90) !important;}.has-cf-primary-d-1-background-color{background-color: var(--wp--preset--color--cf-primary-d-1) !important;}.has-cf-primary-d-2-background-color{background-color: var(--wp--preset--color--cf-primary-d-2) !important;}.has-cf-primary-d-3-background-color{background-color: var(--wp--preset--color--cf-primary-d-3) !important;}.has-cf-primary-d-4-background-color{background-color: var(--wp--preset--color--cf-primary-d-4) !important;}.has-cf-primary-l-1-background-color{background-color: var(--wp--preset--color--cf-primary-l-1) !important;}.has-cf-primary-l-2-background-color{background-color: var(--wp--preset--color--cf-primary-l-2) !important;}.has-cf-primary-l-3-background-color{background-color: var(--wp--preset--color--cf-primary-l-3) !important;}.has-cf-primary-l-4-background-color{background-color: var(--wp--preset--color--cf-primary-l-4) !important;}.has-cf-secondary-background-color{background-color: var(--wp--preset--color--cf-secondary) !important;}.has-cf-secondary-5-background-color{background-color: var(--wp--preset--color--cf-secondary-5) !important;}.has-cf-secondary-10-background-color{background-color: var(--wp--preset--color--cf-secondary-10) !important;}.has-cf-secondary-20-background-color{background-color: var(--wp--preset--color--cf-secondary-20) !important;}.has-cf-secondary-30-background-color{background-color: var(--wp--preset--color--cf-secondary-30) !important;}.has-cf-secondary-40-background-color{background-color: var(--wp--preset--color--cf-secondary-40) !important;}.has-cf-secondary-50-background-color{background-color: var(--wp--preset--color--cf-secondary-50) !important;}.has-cf-secondary-60-background-color{background-color: var(--wp--preset--color--cf-secondary-60) !important;}.has-cf-secondary-70-background-color{background-color: var(--wp--preset--color--cf-secondary-70) !important;}.has-cf-secondary-80-background-color{background-color: var(--wp--preset--color--cf-secondary-80) !important;}.has-cf-secondary-90-background-color{background-color: var(--wp--preset--color--cf-secondary-90) !important;}.has-cf-secondary-d-1-background-color{background-color: var(--wp--preset--color--cf-secondary-d-1) !important;}.has-cf-secondary-d-2-background-color{background-color: var(--wp--preset--color--cf-secondary-d-2) !important;}.has-cf-secondary-d-3-background-color{background-color: var(--wp--preset--color--cf-secondary-d-3) !important;}.has-cf-secondary-d-4-background-color{background-color: var(--wp--preset--color--cf-secondary-d-4) !important;}.has-cf-secondary-l-1-background-color{background-color: var(--wp--preset--color--cf-secondary-l-1) !important;}.has-cf-secondary-l-2-background-color{background-color: var(--wp--preset--color--cf-secondary-l-2) !important;}.has-cf-secondary-l-3-background-color{background-color: var(--wp--preset--color--cf-secondary-l-3) !important;}.has-cf-secondary-l-4-background-color{background-color: var(--wp--preset--color--cf-secondary-l-4) !important;}.has-cf-tertiary-background-color{background-color: var(--wp--preset--color--cf-tertiary) !important;}.has-cf-tertiary-5-background-color{background-color: var(--wp--preset--color--cf-tertiary-5) !important;}.has-cf-tertiary-10-background-color{background-color: var(--wp--preset--color--cf-tertiary-10) !important;}.has-cf-tertiary-20-background-color{background-color: var(--wp--preset--color--cf-tertiary-20) !important;}.has-cf-tertiary-30-background-color{background-color: var(--wp--preset--color--cf-tertiary-30) !important;}.has-cf-tertiary-40-background-color{background-color: var(--wp--preset--color--cf-tertiary-40) !important;}.has-cf-tertiary-50-background-color{background-color: var(--wp--preset--color--cf-tertiary-50) !important;}.has-cf-tertiary-60-background-color{background-color: var(--wp--preset--color--cf-tertiary-60) !important;}.has-cf-tertiary-70-background-color{background-color: var(--wp--preset--color--cf-tertiary-70) !important;}.has-cf-tertiary-80-background-color{background-color: var(--wp--preset--color--cf-tertiary-80) !important;}.has-cf-tertiary-90-background-color{background-color: var(--wp--preset--color--cf-tertiary-90) !important;}.has-cf-tertiary-d-1-background-color{background-color: var(--wp--preset--color--cf-tertiary-d-1) !important;}.has-cf-tertiary-d-2-background-color{background-color: var(--wp--preset--color--cf-tertiary-d-2) !important;}.has-cf-tertiary-d-3-background-color{background-color: var(--wp--preset--color--cf-tertiary-d-3) !important;}.has-cf-tertiary-d-4-background-color{background-color: var(--wp--preset--color--cf-tertiary-d-4) !important;}.has-cf-tertiary-l-1-background-color{background-color: var(--wp--preset--color--cf-tertiary-l-1) !important;}.has-cf-tertiary-l-2-background-color{background-color: var(--wp--preset--color--cf-tertiary-l-2) !important;}.has-cf-tertiary-l-3-background-color{background-color: var(--wp--preset--color--cf-tertiary-l-3) !important;}.has-cf-tertiary-l-4-background-color{background-color: var(--wp--preset--color--cf-tertiary-l-4) !important;}.has-cf-bluepop-background-color{background-color: var(--wp--preset--color--cf-bluepop) !important;}.has-cf-dk-aqua-background-color{background-color: var(--wp--preset--color--cf-dk-aqua) !important;}.has-cf-coral-background-color{background-color: var(--wp--preset--color--cf-coral) !important;}.has-cf-marigold-background-color{background-color: var(--wp--preset--color--cf-marigold) !important;}.has-cf-white-background-color{background-color: var(--wp--preset--color--cf-white) !important;}.has-cf-black-background-color{background-color: var(--wp--preset--color--cf-black) !important;}
110.has-cf-bg-body-background-color{background-color: var(--wp--preset--color--cf-bg-body) !important;}.has-cf-text-body-background-color{background-color: var(--wp--preset--color--cf-text-body) !important;}.has-cf-text-title-background-color{background-color: var(--wp--preset--color--cf-text-title) !important;}.has-cf-border-primary-background-color{background-color: var(--wp--preset--color--cf-border-primary) !important;}.has-cf-shadow-primary-background-color{background-color: var(--wp--preset--color--cf-shadow-primary) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-basecolor-border-color{border-color: var(--wp--preset--color--basecolor) !important;}.has-contrastcolor-border-color{border-color: var(--wp--preset--color--contrastcolor) !important;}.has-primary-border-color{border-color: var(--wp--preset--color--primary) !important;}.has-secondary-border-color{border-color: var(--wp--preset--color--secondary) !important;}.has-textonprimary-border-color{border-color: var(--wp--preset--color--textonprimary) !important;}.has-button-border-color{border-color: var(--wp--preset--color--button) !important;}.has-textonbutton-border-color{border-color: var(--wp--preset--color--textonbutton) !important;}.has-accent-border-color{border-color: var(--wp--preset--color--accent) !important;}.has-lightbg-border-color{border-color: var(--wp--preset--color--lightbg) !important;}.has-tagcolor-border-color{border-color: var(--wp--preset--color--tagcolor) !important;}.has-lightgrey-border-color{border-color: var(--wp--preset--color--lightgrey) !important;}.has-lightborder-border-color{border-color: var(--wp--preset--color--lightborder) !important;}.has-inputbg-border-color{border-color: var(--wp--preset--color--inputbg) !important;}.has-inputtext-border-color{border-color: var(--wp--preset--color--inputtext) !important;}.has-cf-primary-border-color{border-color: var(--wp--preset--color--cf-primary) !important;}.has-cf-primary-5-border-color{border-color: var(--wp--preset--color--cf-primary-5) !important;}.has-cf-primary-10-border-color{border-color: var(--wp--preset--color--cf-primary-10) !important;}.has-cf-primary-20-border-color{border-color: var(--wp--preset--color--cf-primary-20) !important;}.has-cf-primary-30-border-color{border-color: var(--wp--preset--color--cf-primary-30) !important;}.has-cf-primary-40-border-color{border-color: var(--wp--preset--color--cf-primary-40) !important;}.has-cf-primary-50-border-color{border-color: var(--wp--preset--color--cf-primary-50) !important;}.has-cf-primary-60-border-color{border-color: var(--wp--preset--color--cf-primary-60) !important;}.has-cf-primary-70-border-color{border-color: var(--wp--preset--color--cf-primary-70) !important;}.has-cf-primary-80-border-color{border-color: var(--wp--preset--color--cf-primary-80) !important;}.has-cf-primary-90-border-color{border-color: var(--wp--preset--color--cf-primary-90) !important;}.has-cf-primary-d-1-border-color{border-color: var(--wp--preset--color--cf-primary-d-1) !important;}.has-cf-primary-d-2-border-color{border-color: var(--wp--preset--color--cf-primary-d-2) !important;}.has-cf-primary-d-3-border-color{border-color: var(--wp--preset--color--cf-primary-d-3) !important;}.has-cf-primary-d-4-border-color{border-color: var(--wp--preset--color--cf-primary-d-4) !important;}.has-cf-primary-l-1-border-color{border-color: var(--wp--preset--color--cf-primary-l-1) !important;}.has-cf-primary-l-2-border-color{border-color: var(--wp--preset--color--cf-primary-l-2) !important;}.has-cf-primary-l-3-border-color{border-color: var(--wp--preset--color--cf-primary-l-3) !important;}.has-cf-primary-l-4-border-color{border-color: var(--wp--preset--color--cf-primary-l-4) !important;}.has-cf-secondary-border-color{border-color: var(--wp--preset--color--cf-secondary) !important;}.has-cf-secondary-5-border-color{border-color: var(--wp--preset--color--cf-secondary-5) !important;}.has-cf-secondary-10-border-color{border-color: var(--wp--preset--color--cf-secondary-10) !important;}.has-cf-secondary-20-border-color{border-color: var(--wp--preset--color--cf-secondary-20) !important;}.has-cf-secondary-30-border-color{border-color: var(--wp--preset--color--cf-secondary-30) !important;}.has-cf-secondary-40-border-color{border-color: var(--wp--preset--color--cf-secondary-40) !important;}.has-cf-secondary-50-border-color{border-color: var(--wp--preset--color--cf-secondary-50) !important;}.has-cf-secondary-60-border-color{border-color: var(--wp--preset--color--cf-secondary-60) !important;}.has-cf-secondary-70-border-color{border-color: var(--wp--preset--color--cf-secondary-70) !important;}.has-cf-secondary-80-border-color{border-color: var(--wp--preset--color--cf-secondary-80) 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111.page-id-41455 header, .page-id-41455 footer  {
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113}
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116}
117
118.schema-faq-section {
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120	border-bottom: .5px solid rgba(0,0,0,.4);
121		padding-bottom: var(--space-m);
122}
123.schema-faq-question strong {
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125}
126.schema-faq-section:last-child {
127	border-bottom: none;
128}
129
130.reverse .gs-numhead__circle {
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133  border: none !important;
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137}
138.numbered-rows.reverse {
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140}
141.nowrap {
142	white-space: nowrap !important;
143}
144.numbered-rows.reverse h2 {
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146
147.people_quote-image img {
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149}
150.wp-block-flexible-table-block-table  {
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152}
153.wp-block-greenshift-blocks-video {
154	width: 100%;
155	margin: 1rem 0;
156}
157.wp-block-wpsp-faq {
158	width: 100%;
159}
160.wpsp-question {
161
162	font-family: Gibson SemiBold,sans-serif !important;
163}
164
165.tocCenterSections p {
166	font-family: Gibson Light, sans-serif;
167}
168
169.single-post .entry-content p, .single-post .entry-content ul li {
170	font-family: Gibson Light, sans-serif;
171}
172:root :where(.wp-block-columns){margin-bottom: 0;}
173:root :where(.wp-block-navigation){font-size: var(--wp--preset--font-size--small);line-height: var(--wp--custom--line-height--normal);}
174:root :where(.wp-block-navigation a:where(:not(.wp-element-button))){text-decoration: none;}
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189/*# sourceURL=greenshift-post-css-inline-css */
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191<link rel='stylesheet' id='rmp-material-icons-css' href='https://fonts.googleapis.com/icon?family=Material+Icons&#038;display=auto&#038;ver=4.6.0' media='all' />
192<link rel='stylesheet' id='rmp-font-awesome-css' href='https://use.fontawesome.com/releases/v5.13.0/css/all.css?ver=4.6.0' media='all' />
193<link rel='stylesheet' id='rmp-glyph-icons-css' href='https://strategyn.com/wp-content/uploads/hummingbird-assets/f6b4cec3546ac5dda132af4e291ea5fc.css' media='all' />
194<link rel='stylesheet' id='dashicons-css' href='https://strategyn.com/wp-content/uploads/hummingbird-assets/4fb3d079ff425417dc46caeab55bf5ae.css' media='all' />
195<link rel='stylesheet' id='wphb-1-css' href='https://strategyn.com/wp-content/uploads/hummingbird-assets/568b78f48fdfc405d7c5ee71e28c000e.css' media='all' />
196<style id="core-framework-inline-inline-css">
197:root {--wp--preset--color--cf_primary: var(--primary);--wp--preset--color--cf_primary-5: var(--primary-5);--wp--preset--color--cf_primary-10: var(--primary-10);--wp--preset--color--cf_primary-20: var(--primary-20);--wp--preset--color--cf_primary-30: var(--primary-30);--wp--preset--color--cf_primary-40: var(--primary-40);--wp--preset--color--cf_primary-50: var(--primary-50);--wp--preset--color--cf_primary-60: var(--primary-60);--wp--preset--color--cf_primary-70: var(--primary-70);--wp--preset--color--cf_primary-80: var(--primary-80);--wp--preset--color--cf_primary-90: var(--primary-90);--wp--preset--color--cf_primary-d-1: var(--primary-d-1);--wp--preset--color--cf_primary-d-2: var(--primary-d-2);--wp--preset--color--cf_primary-d-3: var(--primary-d-3);--wp--preset--color--cf_primary-d-4: var(--primary-d-4);--wp--preset--color--cf_primary-l-1: var(--primary-l-1);--wp--preset--color--cf_primary-l-2: var(--primary-l-2);--wp--preset--color--cf_primary-l-3: var(--primary-l-3);--wp--preset--color--cf_primary-l-4: var(--primary-l-4);--wp--preset--color--cf_secondary: var(--secondary);--wp--preset--color--cf_secondary-5: var(--secondary-5);--wp--preset--color--cf_secondary-10: var(--secondary-10);--wp--preset--color--cf_secondary-20: var(--secondary-20);--wp--preset--color--cf_secondary-30: var(--secondary-30);--wp--preset--color--cf_secondary-40: var(--secondary-40);--wp--preset--color--cf_secondary-50: var(--secondary-50);--wp--preset--color--cf_secondary-60: var(--secondary-60);--wp--preset--color--cf_secondary-70: var(--secondary-70);--wp--preset--color--cf_secondary-80: var(--secondary-80);--wp--preset--color--cf_secondary-90: var(--secondary-90);--wp--preset--color--cf_secondary-d-1: var(--secondary-d-1);--wp--preset--color--cf_secondary-d-2: var(--secondary-d-2);--wp--preset--color--cf_secondary-d-3: var(--secondary-d-3);--wp--preset--color--cf_secondary-d-4: var(--secondary-d-4);--wp--preset--color--cf_secondary-l-1: var(--secondary-l-1);--wp--preset--color--cf_secondary-l-2: var(--secondary-l-2);--wp--preset--color--cf_secondary-l-3: var(--secondary-l-3);--wp--preset--color--cf_secondary-l-4: var(--secondary-l-4);--wp--preset--color--cf_tertiary: var(--tertiary);--wp--preset--color--cf_tertiary-5: var(--tertiary-5);--wp--preset--color--cf_tertiary-10: var(--tertiary-10);--wp--preset--color--cf_tertiary-20: var(--tertiary-20);--wp--preset--color--cf_tertiary-30: var(--tertiary-30);--wp--preset--color--cf_tertiary-40: var(--tertiary-40);--wp--preset--color--cf_tertiary-50: var(--tertiary-50);--wp--preset--color--cf_tertiary-60: var(--tertiary-60);--wp--preset--color--cf_tertiary-70: var(--tertiary-70);--wp--preset--color--cf_tertiary-80: var(--tertiary-80);--wp--preset--color--cf_tertiary-90: var(--tertiary-90);
197--wp--preset--color--cf_tertiary-d-1: var(--tertiary-d-1);--wp--preset--color--cf_tertiary-d-2: var(--tertiary-d-2);--wp--preset--color--cf_tertiary-d-3: var(--tertiary-d-3);--wp--preset--color--cf_tertiary-d-4: var(--tertiary-d-4);--wp--preset--color--cf_tertiary-l-1: var(--tertiary-l-1);--wp--preset--color--cf_tertiary-l-2: var(--tertiary-l-2);--wp--preset--color--cf_tertiary-l-3: var(--tertiary-l-3);--wp--preset--color--cf_tertiary-l-4: var(--tertiary-l-4);--wp--preset--color--cf_bluepop: var(--bluepop);--wp--preset--color--cf_bluepop-d-1: var(--bluepop-d-1);--wp--preset--color--cf_bluepop-d-2: var(--bluepop-d-2);--wp--preset--color--cf_bluepop-d-3: var(--bluepop-d-3);--wp--preset--color--cf_bluepop-d-4: var(--bluepop-d-4);--wp--preset--color--cf_bluepop-d-5: var(--bluepop-d-5);--wp--preset--color--cf_bluepop-d-6: var(--bluepop-d-6);--wp--preset--color--cf_bluepop-d-7: var(--bluepop-d-7);--wp--preset--color--cf_bluepop-d-8: var(--bluepop-d-8);--wp--preset--color--cf_dk-aqua: var(--dk-aqua);--wp--preset--color--cf_dk-aqua-l-1: var(--dk-aqua-l-1);--wp--preset--color--cf_dk-aqua-l-2: var(--dk-aqua-l-2);--wp--preset--color--cf_dk-aqua-l-3: var(--dk-aqua-l-3);--wp--preset--color--cf_coral: var(--coral);--wp--preset--color--cf_marigold: var(--marigold);--wp--preset--color--cf_white: var(--white);--wp--preset--color--cf_white-5: var(--white-5);--wp--preset--color--cf_white-10: var(--white-10);--wp--preset--color--cf_white-20: var(--white-20);--wp--preset--color--cf_white-30: var(--white-30);--wp--preset--color--cf_white-40: var(--white-40);--wp--preset--color--cf_white-50: var(--white-50);--wp--preset--color--cf_white-60: var(--white-60);--wp--preset--color--cf_white-70: var(--white-70);--wp--preset--color--cf_white-80: var(--white-80);--wp--preset--color--cf_white-90: var(--white-90);--wp--preset--color--cf_black: var(--black);--wp--preset--color--cf_black-l-1: var(--black-l-1);--wp--preset--color--cf_black-l-2: var(--black-l-2);--wp--preset--color--cf_black-l-3: var(--black-l-3);--wp--preset--color--cf_black-l-4: var(--black-l-4);--wp--preset--color--cf_black-l-5: var(--black-l-5);--wp--preset--color--cf_black-l-6: var(--black-l-6);--wp--preset--color--cf_black-l-7: var(--black-l-7);--wp--preset--color--cf_dk-rich-blue: var(--dk-rich-blue);--wp--preset--color--cf_bg-body: var(--bg-body);--wp--preset--color--cf_default-15: var(--default-15);--wp--preset--color--cf_text-body: var(--text-body);--wp--preset--color--cf_text-title: var(--text-title);--wp--preset--color--cf_text-white: var(--text-white);--wp--preset--color--cf_border-primary: var(--border-primary);--wp--preset--color--cf_shadow-primary: var(--shadow-primary);}:root.cf-theme-dark {--wp--preset--color--cf_primary: var(--primary);--wp--preset--color--cf_primary-5: var(--primary-5);--wp--preset--color--cf_primary-10: var(--primary-10);--wp--preset--color--cf_primary-20: var(--primary-20);--wp--preset--color--cf_primary-30: var(--primary-30);--wp--preset--color--cf_primary-40: var(--primary-40);--wp--preset--color--cf_primary-50: var(--primary-50);--wp--preset--color--cf_primary-60: var(--primary-60);--wp--preset--color--cf_primary-70: var(--primary-70);--wp--preset--color--cf_primary-80: var(--primary-80);--wp--preset--color--cf_primary-90: var(--primary-90);--wp--preset--color--cf_primary-d-1: var(--primary-d-1);--wp--preset--color--cf_primary-d-2: var(--primary-d-2);--wp--preset--color--cf_primary-d-3: var(--primary-d-3);--wp--preset--color--cf_primary-d-4: var(--primary-d-4);--wp--preset--color--cf_primary-l-1: var(--primary-l-1);--wp--preset--color--cf_primary-l-2: var(--primary-l-2);--wp--preset--color--cf_primary-l-3: var(--primary-l-3);--wp--preset--color--cf_primary-l-4: var(--primary-l-4);--wp--preset--color--cf_secondary: var(--secondary);--wp--preset--color--cf_secondary-5: var(--secondary-5);--wp--preset--color--cf_secondary-10: var(--secondary-10);--wp--preset--color--cf_secondary-20: var(--secondary-20);--wp--preset--color--cf_secondary-30: var(--secondary-30);--wp--preset--color--cf_secondary-40: var(--secondary-40);--wp--preset--color--cf_secondary-50: var(--secondary-50);--wp--preset--color--cf_secondary-60: var(--secondary-60);--wp--preset--color--cf_secondary-70: var(--secondary-70);--wp--preset--color--cf_secondary-80: var(--secondary-80);--wp--preset--color--cf_secondary-90: var(--secondary-90);
197--wp--preset--color--cf_secondary-d-1: var(--secondary-d-1);--wp--preset--color--cf_secondary-d-2: var(--secondary-d-2);--wp--preset--color--cf_secondary-d-3: var(--secondary-d-3);--wp--preset--color--cf_secondary-d-4: var(--secondary-d-4);--wp--preset--color--cf_secondary-l-1: var(--secondary-l-1);--wp--preset--color--cf_secondary-l-2: var(--secondary-l-2);--wp--preset--color--cf_secondary-l-3: var(--secondary-l-3);--wp--preset--color--cf_secondary-l-4: var(--secondary-l-4);--wp--preset--color--cf_tertiary: var(--tertiary);--wp--preset--color--cf_tertiary-5: var(--tertiary-5);--wp--preset--color--cf_tertiary-10: var(--tertiary-10);--wp--preset--color--cf_tertiary-20: var(--tertiary-20);--wp--preset--color--cf_tertiary-30: var(--tertiary-30);--wp--preset--color--cf_tertiary-40: var(--tertiary-40);--wp--preset--color--cf_tertiary-50: var(--tertiary-50);--wp--preset--color--cf_tertiary-60: var(--tertiary-60);--wp--preset--color--cf_tertiary-70: var(--tertiary-70);--wp--preset--color--cf_tertiary-80: var(--tertiary-80);--wp--preset--color--cf_tertiary-90: var(--tertiary-90);--wp--preset--color--cf_tertiary-d-1: var(--tertiary-d-1);--wp--preset--color--cf_tertiary-d-2: var(--tertiary-d-2);--wp--preset--color--cf_tertiary-d-3: var(--tertiary-d-3);--wp--preset--color--cf_tertiary-d-4: var(--tertiary-d-4);--wp--preset--color--cf_tertiary-l-1: var(--tertiary-l-1);--wp--preset--color--cf_tertiary-l-2: var(--tertiary-l-2);--wp--preset--color--cf_tertiary-l-3: var(--tertiary-l-3);--wp--preset--color--cf_tertiary-l-4: var(--tertiary-l-4);--wp--preset--color--cf_bluepop: var(--bluepop);--wp--preset--color--cf_bluepop-d-1: var(--bluepop-d-1);--wp--preset--color--cf_bluepop-d-2: var(--bluepop-d-2);--wp--preset--color--cf_bluepop-d-3: var(--bluepop-d-3);--wp--preset--color--cf_bluepop-d-4: var(--bluepop-d-4);--wp--preset--color--cf_bluepop-d-5: var(--bluepop-d-5);--wp--preset--color--cf_bluepop-d-6: var(--bluepop-d-6);--wp--preset--color--cf_bluepop-d-7: var(--bluepop-d-7);--wp--preset--color--cf_bluepop-d-8: var(--bluepop-d-8);--wp--preset--color--cf_dk-aqua: var(--dk-aqua);--wp--preset--color--cf_dk-aqua-l-1: var(--dk-aqua-l-1);--wp--preset--color--cf_dk-aqua-l-2: var(--dk-aqua-l-2);--wp--preset--color--cf_dk-aqua-l-3: var(--dk-aqua-l-3);--wp--preset--color--cf_coral: var(--coral);--wp--preset--color--cf_marigold: var(--marigold);--wp--preset--color--cf_white: var(--white);--wp--preset--color--cf_white-5: var(--white-5);--wp--preset--color--cf_white-10: var(--white-10);--wp--preset--color--cf_white-20: var(--white-20);--wp--preset--color--cf_white-30: var(--white-30);--wp--preset--color--cf_white-40: var(--white-40);--wp--preset--color--cf_white-50: var(--white-50);--wp--preset--color--cf_white-60: var(--white-60);--wp--preset--color--cf_white-70: var(--white-70);--wp--preset--color--cf_white-80: var(--white-80);--wp--preset--color--cf_white-90: var(--white-90);--wp--preset--color--cf_black: var(--black);--wp--preset--color--cf_black-l-1: var(--black-l-1);--wp--preset--color--cf_black-l-2: var(--black-l-2);--wp--preset--color--cf_black-l-3: var(--black-l-3);--wp--preset--color--cf_black-l-4: var(--black-l-4);--wp--preset--color--cf_black-l-5: var(--black-l-5);--wp--preset--color--cf_black-l-6: var(--black-l-6);--wp--preset--color--cf_black-l-7: var(--black-l-7);--wp--preset--color--cf_dk-rich-blue: var(--dk-rich-blue);--wp--preset--color--cf_bg-body: var(--bg-body);--wp--preset--color--cf_default-15: var(--default-15);--wp--preset--color--cf_text-body: var(--text-body);--wp--preset--color--cf_text-title: var(--text-title);--wp--preset--color--cf_text-white: var(--text-white);--wp--preset--color--cf_border-primary: var(--border-primary);--wp--preset--color--cf_shadow-primary: var(--shadow-primary);}
198:root {--wp--preset--color--cf_primary: var(--primary);--wp--preset--color--cf_primary-5: var(--primary-5);--wp--preset--color--cf_primary-10: var(--primary-10);--wp--preset--color--cf_primary-20: var(--primary-20);--wp--preset--color--cf_primary-30: var(--primary-30);--wp--preset--color--cf_primary-40: var(--primary-40);--wp--preset--color--cf_primary-50: var(--primary-50);--wp--preset--color--cf_primary-60: var(--primary-60);--wp--preset--color--cf_primary-70: var(--primary-70);--wp--preset--color--cf_primary-80: var(--primary-80);--wp--preset--color--cf_primary-90: var(--primary-90);--wp--preset--color--cf_primary-d-1: var(--primary-d-1);--wp--preset--color--cf_primary-d-2: var(--primary-d-2);--wp--preset--color--cf_primary-d-3: var(--primary-d-3);--wp--preset--color--cf_primary-d-4: var(--primary-d-4);--wp--preset--color--cf_primary-l-1: var(--primary-l-1);--wp--preset--color--cf_primary-l-2: var(--primary-l-2);--wp--preset--color--cf_primary-l-3: var(--primary-l-3);--wp--preset--color--cf_primary-l-4: var(--primary-l-4);--wp--preset--color--cf_secondary: var(--secondary);--wp--preset--color--cf_secondary-5: var(--secondary-5);--wp--preset--color--cf_secondary-10: var(--secondary-10);--wp--preset--color--cf_secondary-20: var(--secondary-20);--wp--preset--color--cf_secondary-30: var(--secondary-30);--wp--preset--color--cf_secondary-40: var(--secondary-40);--wp--preset--color--cf_secondary-50: var(--secondary-50);--wp--preset--color--cf_secondary-60: var(--secondary-60);--wp--preset--color--cf_secondary-70: var(--secondary-70);--wp--preset--color--cf_secondary-80: var(--secondary-80);--wp--preset--color--cf_secondary-90: var(--secondary-90);
198--wp--preset--color--cf_secondary-d-1: var(--secondary-d-1);--wp--preset--color--cf_secondary-d-2: var(--secondary-d-2);--wp--preset--color--cf_secondary-d-3: var(--secondary-d-3);--wp--preset--color--cf_secondary-d-4: var(--secondary-d-4);--wp--preset--color--cf_secondary-l-1: var(--secondary-l-1);--wp--preset--color--cf_secondary-l-2: var(--secondary-l-2);--wp--preset--color--cf_secondary-l-3: var(--secondary-l-3);--wp--preset--color--cf_secondary-l-4: var(--secondary-l-4);--wp--preset--color--cf_tertiary: var(--tertiary);--wp--preset--color--cf_tertiary-5: var(--tertiary-5);--wp--preset--color--cf_tertiary-10: var(--tertiary-10);--wp--preset--color--cf_tertiary-20: var(--tertiary-20);--wp--preset--color--cf_tertiary-30: var(--tertiary-30);--wp--preset--color--cf_tertiary-40: var(--tertiary-40);--wp--preset--color--cf_tertiary-50: var(--tertiary-50);--wp--preset--color--cf_tertiary-60: var(--tertiary-60);--wp--preset--color--cf_tertiary-70: var(--tertiary-70);--wp--preset--color--cf_tertiary-80: var(--tertiary-80);--wp--preset--color--cf_tertiary-90: var(--tertiary-90);--wp--preset--color--cf_tertiary-d-1: var(--tertiary-d-1);--wp--preset--color--cf_tertiary-d-2: var(--tertiary-d-2);--wp--preset--color--cf_tertiary-d-3: var(--tertiary-d-3);--wp--preset--color--cf_tertiary-d-4: var(--tertiary-d-4);--wp--preset--color--cf_tertiary-l-1: var(--tertiary-l-1);--wp--preset--color--cf_tertiary-l-2: var(--tertiary-l-2);--wp--preset--color--cf_tertiary-l-3: var(--tertiary-l-3);--wp--preset--color--cf_tertiary-l-4: var(--tertiary-l-4);--wp--preset--color--cf_bluepop: var(--bluepop);--wp--preset--color--cf_bluepop-d-1: var(--bluepop-d-1);--wp--preset--color--cf_bluepop-d-2: var(--bluepop-d-2);--wp--preset--color--cf_bluepop-d-3: var(--bluepop-d-3);--wp--preset--color--cf_bluepop-d-4: var(--bluepop-d-4);--wp--preset--color--cf_bluepop-d-5: var(--bluepop-d-5);--wp--preset--color--cf_bluepop-d-6: var(--bluepop-d-6);--wp--preset--color--cf_bluepop-d-7: var(--bluepop-d-7);--wp--preset--color--cf_bluepop-d-8: var(--bluepop-d-8);--wp--preset--color--cf_dk-aqua: var(--dk-aqua);--wp--preset--color--cf_dk-aqua-l-1: var(--dk-aqua-l-1);--wp--preset--color--cf_dk-aqua-l-2: var(--dk-aqua-l-2);--wp--preset--color--cf_dk-aqua-l-3: var(--dk-aqua-l-3);--wp--preset--color--cf_coral: var(--coral);--wp--preset--color--cf_marigold: var(--marigold);--wp--preset--color--cf_white: var(--white);--wp--preset--color--cf_white-5: var(--white-5);--wp--preset--color--cf_white-10: var(--white-10);--wp--preset--color--cf_white-20: var(--white-20);--wp--preset--color--cf_white-30: var(--white-30);--wp--preset--color--cf_white-40: var(--white-40);--wp--preset--color--cf_white-50: var(--white-50);--wp--preset--color--cf_white-60: var(--white-60);--wp--preset--color--cf_white-70: var(--white-70);--wp--preset--color--cf_white-80: var(--white-80);--wp--preset--color--cf_white-90: var(--white-90);--wp--preset--color--cf_black: var(--black);--wp--preset--color--cf_black-l-1: var(--black-l-1);--wp--preset--color--cf_black-l-2: var(--black-l-2);--wp--preset--color--cf_black-l-3: var(--black-l-3);--wp--preset--color--cf_black-l-4: var(--black-l-4);--wp--preset--color--cf_black-l-5: var(--black-l-5);--wp--preset--color--cf_black-l-6: var(--black-l-6);--wp--preset--color--cf_black-l-7: var(--black-l-7);--wp--preset--color--cf_dk-rich-blue: var(--dk-rich-blue);--wp--preset--color--cf_bg-body: var(--bg-body);--wp--preset--color--cf_default-15: var(--default-15);--wp--preset--color--cf_text-body: var(--text-body);--wp--preset--color--cf_text-title: var(--text-title);--wp--preset--color--cf_text-white: var(--text-white);--wp--preset--color--cf_border-primary: var(--border-primary);--wp--preset--color--cf_shadow-primary: var(--shadow-primary);}:root.cf-theme-dark {--wp--preset--color--cf_primary: var(--primary);--wp--preset--color--cf_primary-5: var(--primary-5);--wp--preset--color--cf_primary-10: var(--primary-10);--wp--preset--color--cf_primary-20: var(--primary-20);--wp--preset--color--cf_primary-30: var(--primary-30);--wp--preset--color--cf_primary-40: var(--primary-40);--wp--preset--color--cf_primary-50: var(--primary-50);--wp--preset--color--cf_primary-60: var(--primary-60);--wp--preset--color--cf_primary-70: var(--primary-70);--wp--preset--color--cf_primary-80: var(--primary-80);--wp--preset--color--cf_primary-90: var(--primary-90);--wp--preset--color--cf_primary-d-1: var(--primary-d-1);--wp--preset--color--cf_primary-d-2: var(--primary-d-2);--wp--preset--color--cf_primary-d-3: var(--primary-d-3);--wp--preset--color--cf_primary-d-4: var(--primary-d-4);--wp--preset--color--cf_primary-l-1: var(--primary-l-1);--wp--preset--color--cf_primary-l-2: var(--primary-l-2);--wp--preset--color--cf_primary-l-3: var(--primary-l-3);--wp--preset--color--cf_primary-l-4: var(--primary-l-4);--wp--preset--color--cf_secondary: var(--secondary);--wp--preset--color--cf_secondary-5: var(--secondary-5);--wp--preset--color--cf_secondary-10: var(--secondary-10);--wp--preset--color--cf_secondary-20: var(--secondary-20);--wp--preset--color--cf_secondary-30: var(--secondary-30);--wp--preset--color--cf_secondary-40: var(--secondary-40);--wp--preset--color--cf_secondary-50: var(--secondary-50);--wp--preset--color--cf_secondary-60: var(--secondary-60);--wp--preset--color--cf_secondary-70: var(--secondary-70);--wp--preset--color--cf_secondary-80: var(--secondary-80);--wp--preset--color--cf_secondary-90: var(--secondary-90);
198--wp--preset--color--cf_secondary-d-1: var(--secondary-d-1);--wp--preset--color--cf_secondary-d-2: var(--secondary-d-2);--wp--preset--color--cf_secondary-d-3: var(--secondary-d-3);--wp--preset--color--cf_secondary-d-4: var(--secondary-d-4);--wp--preset--color--cf_secondary-l-1: var(--secondary-l-1);--wp--preset--color--cf_secondary-l-2: var(--secondary-l-2);--wp--preset--color--cf_secondary-l-3: var(--secondary-l-3);--wp--preset--color--cf_secondary-l-4: var(--secondary-l-4);--wp--preset--color--cf_tertiary: var(--tertiary);--wp--preset--color--cf_tertiary-5: var(--tertiary-5);--wp--preset--color--cf_tertiary-10: var(--tertiary-10);--wp--preset--color--cf_tertiary-20: var(--tertiary-20);--wp--preset--color--cf_tertiary-30: var(--tertiary-30);--wp--preset--color--cf_tertiary-40: var(--tertiary-40);--wp--preset--color--cf_tertiary-50: var(--tertiary-50);--wp--preset--color--cf_tertiary-60: var(--tertiary-60);--wp--preset--color--cf_tertiary-70: var(--tertiary-70);--wp--preset--color--cf_tertiary-80: var(--tertiary-80);--wp--preset--color--cf_tertiary-90: var(--tertiary-90);--wp--preset--color--cf_tertiary-d-1: var(--tertiary-d-1);--wp--preset--color--cf_tertiary-d-2: var(--tertiary-d-2);--wp--preset--color--cf_tertiary-d-3: var(--tertiary-d-3);--wp--preset--color--cf_tertiary-d-4: var(--tertiary-d-4);--wp--preset--color--cf_tertiary-l-1: var(--tertiary-l-1);--wp--preset--color--cf_tertiary-l-2: var(--tertiary-l-2);--wp--preset--color--cf_tertiary-l-3: var(--tertiary-l-3);--wp--preset--color--cf_tertiary-l-4: var(--tertiary-l-4);--wp--preset--color--cf_bluepop: var(--bluepop);--wp--preset--color--cf_bluepop-d-1: var(--bluepop-d-1);--wp--preset--color--cf_bluepop-d-2: var(--bluepop-d-2);--wp--preset--color--cf_bluepop-d-3: var(--bluepop-d-3);--wp--preset--color--cf_bluepop-d-4: var(--bluepop-d-4);--wp--preset--color--cf_bluepop-d-5: var(--bluepop-d-5);--wp--preset--color--cf_bluepop-d-6: var(--bluepop-d-6);--wp--preset--color--cf_bluepop-d-7: var(--bluepop-d-7);--wp--preset--color--cf_bluepop-d-8: var(--bluepop-d-8);--wp--preset--color--cf_dk-aqua: var(--dk-aqua);--wp--preset--color--cf_dk-aqua-l-1: var(--dk-aqua-l-1);--wp--preset--color--cf_dk-aqua-l-2: var(--dk-aqua-l-2);--wp--preset--color--cf_dk-aqua-l-3: var(--dk-aqua-l-3);--wp--preset--color--cf_coral: var(--coral);--wp--preset--color--cf_marigold: var(--marigold);--wp--preset--color--cf_white: var(--white);--wp--preset--color--cf_white-5: var(--white-5);--wp--preset--color--cf_white-10: var(--white-10);--wp--preset--color--cf_white-20: var(--white-20);--wp--preset--color--cf_white-30: var(--white-30);--wp--preset--color--cf_white-40: var(--white-40);--wp--preset--color--cf_white-50: var(--white-50);--wp--preset--color--cf_white-60: var(--white-60);--wp--preset--color--cf_white-70: var(--white-70);--wp--preset--color--cf_white-80: var(--white-80);--wp--preset--color--cf_white-90: var(--white-90);--wp--preset--color--cf_black: var(--black);--wp--preset--color--cf_black-l-1: var(--black-l-1);--wp--preset--color--cf_black-l-2: var(--black-l-2);--wp--preset--color--cf_black-l-3: var(--black-l-3);--wp--preset--color--cf_black-l-4: var(--black-l-4);--wp--preset--color--cf_black-l-5: var(--black-l-5);--wp--preset--color--cf_black-l-6: var(--black-l-6);--wp--preset--color--cf_black-l-7: var(--black-l-7);--wp--preset--color--cf_dk-rich-blue: var(--dk-rich-blue);--wp--preset--color--cf_bg-body: var(--bg-body);--wp--preset--color--cf_default-15: var(--default-15);--wp--preset--color--cf_text-body: var(--text-body);--wp--preset--color--cf_text-title: var(--text-title);--wp--preset--color--cf_text-white: var(--text-white);--wp--preset--color--cf_border-primary: var(--border-primary);--wp--preset--color--cf_shadow-primary: var(--shadow-primary);}
199/*# sourceURL=core-framework-inline-inline-css */
200</style>
201<style id="core-framework-colors-classes-inline-inline-css">
202:root {.has-cf-primary-color { color: #3A1B3E !important; }.has-cf-primary-5-color { color: #3a1b3e0d !important; }.has-cf-primary-10-color { color: #3a1b3e1a !important; }.has-cf-primary-20-color { color: #3a1b3e33 !important; }.has-cf-primary-30-color { color: #3a1b3e4d !important; }.has-cf-primary-40-color { color: #3a1b3e66 !important; }.has-cf-primary-50-color { color: #3a1b3e80 !important; }.has-cf-primary-60-color { color: #3a1b3e99 !important; }.has-cf-primary-70-color { color: #3a1b3eb3 !important; }.has-cf-primary-80-color { color: #3a1b3ecc !important; }.has-cf-primary-90-color { color: #3a1b3ee6 !important; }.has-cf-primary-d-1-color { color: #311834 !important; }.has-cf-primary-d-2-color { color: #271529 !important; }.has-cf-primary-d-3-color { color: #1d101e !important; }.has-cf-primary-d-4-color { color: #110811 !important; }.has-cf-primary-l-1-color { color: #5e4360 !important; }.has-cf-primary-l-2-color { color: #856e87 !important; }.has-cf-primary-l-3-color { color: #ad9eae !important; }.has-cf-primary-l-4-color { color: #d5cdd5 !important; }.has-cf-secondary-color { color: #5E2569 !important; }.has-cf-secondary-5-color { color: #5e25690d !important; }.has-cf-secondary-10-color { color: #5e25691a !important; }.has-cf-secondary-20-color { color: #5e256933 !important; }.has-cf-secondary-30-color { color: #5e25694d !important; }.has-cf-secondary-40-color { color: #5e256966 !important; }.has-cf-secondary-50-color { color: #5e256980 !important; }.has-cf-secondary-60-color { color: #5e256999 !important; }.has-cf-secondary-70-color { color: #5e2569b3 !important; }.has-cf-secondary-80-color { color: #5e2569cc !important; }.has-cf-secondary-90-color { color: #5e2569e6 !important; }.has-cf-secondary-d-1-color { color: #4c2055 !important; }.has-cf-secondary-d-2-color { color: #3b1b41 !important; }.has-cf-secondary-d-3-color { color: #29162d !important; }.has-cf-secondary-d-4-color { color: #1a0e1b !important; }.has-cf-secondary-l-1-color { color: #804f87 !important; }.has-cf-secondary-l-2-color { color: #9f79a4 !important; }.has-cf-secondary-l-3-color { color: #bea4c1 !important; }.has-cf-secondary-l-4-color { color: #dfd1e0 !important; }.has-cf-tertiary-color { color: #A35FA6 !important; }.has-cf-tertiary-5-color { color: #a35fa60d !important; }.has-cf-tertiary-10-color { color: #a35fa61a !important; }.has-cf-tertiary-20-color { color: #a35fa633 !important; }.has-cf-tertiary-30-color { color: #a35fa64d !important; }.has-cf-tertiary-40-color { color: #a35fa666 !important; }.has-cf-tertiary-50-color { color: #a35fa680 !important; }.has-cf-tertiary-60-color { color: #a35fa699 !important; }.has-cf-tertiary-70-color { color: #a35fa6b3 !important; }.has-cf-tertiary-80-color { color: #a35fa6cc !important; }.has-cf-tertiary-90-color { color: #a35fa6e6 !important; }.has-cf-tertiary-d-1-color { color: #824d84 !important; }.has-cf-tertiary-d-2-color { color: #5e3960 !important; }.has-cf-tertiary-d-3-color { color: #412942 !important; }.has-cf-tertiary-d-4-color { color: #241924 !important; }.has-cf-tertiary-l-1-color { color: #b77fb8 !important; }.has-cf-tertiary-l-2-color { color: #c99cc9 !important; }.has-cf-tertiary-l-3-color { color: #dbbddb !important; }.has-cf-tertiary-l-4-color { color: #eddeed !important; }.has-cf-bluepop-color { color: #2D2D8E !important; }.has-cf-bluepop-d-1-color { color: #2b297f !important; }.has-cf-bluepop-d-2-color { color: #27256f !important; }.has-cf-bluepop-d-3-color { color: #24215e !important; }.has-cf-bluepop-d-4-color { color: #211c4f !important; }.has-cf-bluepop-d-5-color { color: #1c183e !important; }.has-cf-bluepop-d-6-color { color: #17142f !important; }.has-cf-bluepop-d-7-color { color: #151023 !important; }.has-cf-bluepop-d-8-color { color: #0c0816 !important; }.has-cf-dk-aqua-color { color: #52A8B9 !important; }.has-cf-dk-aqua-l-1-color { color: #81bdca !important; }.has-cf-dk-aqua-l-2-color { color: #add3dc !important; }.has-cf-dk-aqua-l-3-color { color: #d4e8ec !important; }.has-cf-coral-color { color: #FF5A5F !important; }.has-cf-marigold-color { color: #F1B33F !important; }.has-cf-white-color { color: #ffffff !important; }.has-cf-white-5-color { color: #ffffff0d !important; }.has-cf-white-10-color { color: #ffffff1a !important; }.has-cf-white-20-color { color: #ffffff33 !important; }.has-cf-white-30-color { color: #ffffff4d !important; }.has-cf-white-40-color { color: #ffffff66 !important; }.has-cf-white-50-color { color: #ffffff80 !important; }.has-cf-white-60-color { color: #ffffff99 !important; }.has-cf-white-70-color { color: #ffffffb3 !important; }.has-cf-white-80-color { color: #ffffffcc !important; }.has-cf-white-90-color { color: #ffffffe6 !important; }.has-cf-black-color { color: #030311FF !important; }.has-cf-black-l-1-color { color: #323239FF !important; }.has-cf-black-l-2-color { color: #606166FF !important; }.has-cf-black-l-3-color { color: #929296FF !important; }.has-cf-black-l-4-color { color: #C6C6C8FF !important; }.has-cf-black-l-5-color { color: #D0D0D2FF !important; }.has-cf-black-l-6-color { color: #D5D5D7FF !important; }.has-cf-black-l-7-color { color: #dbdbdcff !important; }.has-cf-dk-rich-blue-color { color: #040548 !important; }
202.has-cf-bg-body-color { color: #ffff !important; }.has-cf-bg-body-color { color: #040548 !important; }.has-cf-default-15-color { color: hsla(68, 74%, 68%, 1) !important; }.has-cf-text-body-color { color: #182443 !important; }.has-cf-text-body-color { color: #182443 !important; }.has-cf-text-title-color { color: #182443 !important; }.has-cf-text-title-color { color: #ffffff !important; }.has-cf-text-white-color { color: #ffffff !important; }.has-cf-border-primary-color { color: hsla(0, 0%, 50%, 0.25) !important; }.has-cf-border-primary-color { color: hsla(0, 0%, 75%, 0.1) !important; }.has-cf-shadow-primary-color { color: hsla(0, 0%, 0%, 0.15) !important; }.has-cf-shadow-primary-color { color: hsla(0, 0%, 0%, 0.4) !important; }}
203:root {.has-cf-primary-color { color: #3A1B3E !important; }.has-cf-primary-5-color { color: #3a1b3e0d !important; }.has-cf-primary-10-color { color: #3a1b3e1a !important; }.has-cf-primary-20-color { color: #3a1b3e33 !important; }.has-cf-primary-30-color { color: #3a1b3e4d !important; }.has-cf-primary-40-color { color: #3a1b3e66 !important; }.has-cf-primary-50-color { color: #3a1b3e80 !important; }.has-cf-primary-60-color { color: #3a1b3e99 !important; }.has-cf-primary-70-color { color: #3a1b3eb3 !important; }.has-cf-primary-80-color { color: #3a1b3ecc !important; }.has-cf-primary-90-color { color: #3a1b3ee6 !important; }.has-cf-primary-d-1-color { color: #311834 !important; }.has-cf-primary-d-2-color { color: #271529 !important; }.has-cf-primary-d-3-color { color: #1d101e !important; }.has-cf-primary-d-4-color { color: #110811 !important; }.has-cf-primary-l-1-color { color: #5e4360 !important; }.has-cf-primary-l-2-color { color: #856e87 !important; }.has-cf-primary-l-3-color { color: #ad9eae !important; 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}.has-cf-tertiary-l-2-color { color: #c99cc9 !important; }.has-cf-tertiary-l-3-color { color: #dbbddb !important; }.has-cf-tertiary-l-4-color { color: #eddeed !important; }.has-cf-bluepop-color { color: #2D2D8E !important; }.has-cf-bluepop-d-1-color { color: #2b297f !important; }.has-cf-bluepop-d-2-color { color: #27256f !important; }.has-cf-bluepop-d-3-color { color: #24215e !important; }.has-cf-bluepop-d-4-color { color: #211c4f !important; }.has-cf-bluepop-d-5-color { color: #1c183e !important; }.has-cf-bluepop-d-6-color { color: #17142f !important; }.has-cf-bluepop-d-7-color { color: #151023 !important; }.has-cf-bluepop-d-8-color { color: #0c0816 !important; }.has-cf-dk-aqua-color { color: #52A8B9 !important; }.has-cf-dk-aqua-l-1-color { color: #81bdca !important; }.has-cf-dk-aqua-l-2-color { color: #add3dc !important; }.has-cf-dk-aqua-l-3-color { color: #d4e8ec !important; }.has-cf-coral-color { color: #FF5A5F !important; }.has-cf-marigold-color { color: #F1B33F !important; }.has-cf-white-color { color: #ffffff !important; }.has-cf-white-5-color { color: #ffffff0d !important; }.has-cf-white-10-color { color: #ffffff1a !important; }.has-cf-white-20-color { color: #ffffff33 !important; }.has-cf-white-30-color { color: #ffffff4d !important; }.has-cf-white-40-color { color: #ffffff66 !important; }.has-cf-white-50-color { color: #ffffff80 !important; }.has-cf-white-60-color { color: #ffffff99 !important; }.has-cf-white-70-color { color: #ffffffb3 !important; }.has-cf-white-80-color { color: #ffffffcc !important; }.has-cf-white-90-color { color: #ffffffe6 !important; }.has-cf-black-color { color: #030311FF !important; }.has-cf-black-l-1-color { color: #323239FF !important; }.has-cf-black-l-2-color { color: #606166FF !important; }.has-cf-black-l-3-color { color: #929296FF !important; }.has-cf-black-l-4-color { color: #C6C6C8FF !important; }.has-cf-black-l-5-color { color: #D0D0D2FF !important; }.has-cf-black-l-6-color { color: #D5D5D7FF !important; }.has-cf-black-l-7-color { color: #dbdbdcff !important; }.has-cf-dk-rich-blue-color { color: #040548 !important; }
203.has-cf-bg-body-color { color: #ffff !important; }.has-cf-bg-body-color { color: #040548 !important; }.has-cf-default-15-color { color: hsla(68, 74%, 68%, 1) !important; }.has-cf-text-body-color { color: #182443 !important; }.has-cf-text-body-color { color: #182443 !important; }.has-cf-text-title-color { color: #182443 !important; }.has-cf-text-title-color { color: #ffffff !important; }.has-cf-text-white-color { color: #ffffff !important; }.has-cf-border-primary-color { color: hsla(0, 0%, 50%, 0.25) !important; }.has-cf-border-primary-color { color: hsla(0, 0%, 75%, 0.1) !important; }.has-cf-shadow-primary-color { color: hsla(0, 0%, 0%, 0.15) !important; }.has-cf-shadow-primary-color { color: hsla(0, 0%, 0%, 0.4) !important; }}
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366<div class="wp-block-group is-style-no-margin is-layout-flow wp-block-group-is-layout-flow"><div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow">
367<section data-pg-name="Hero" class="wp-block-strategyn-blocks-hero blocks-hero blocks-section"> <div class="blocks-container blocks-hero__inner"> <div class="blocks-hero__content"> <h1 class="blocks-hero__title">Product Positioning</h1> <p class="blocks-hero__text">Connect perfectly with customers by appealing to their functional and emotional jobs</p> </div> <img fetchpriority="high" decoding="async" width="2048" height="2048" src="https://strategyn.com/w
367p-content/uploads/2024/06/king-chess-piece.jpg" class="blocks-hero__image wp-image-33351" alt="Product Positioning strategyn-june272024-1200x628" srcset="https://strategyn.com/wp-content/uploads/2024/06/king-chess-piece.jpg 2048w, https://strategyn.com/wp-content/uploads/2024/06/king-chess-piece-150x150.jpg 150w, https://strategyn.com/wp-content/uploads/2024/06/king-chess-piece-300x300.jpg 300w, https://strategyn.com/wp-content/uploads/2024/06/king-chess-piece-768x768.jpg 768w, https://strategyn.com/wp-content/uploads/2024/06/king-chess-piece-1024x1024.jpg 1024w, https://strategyn.com/wp-content/uploads/2024/06/king-chess-piece-1536x1536.jpg 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /> </div> </section>
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370<section style="gap:" class="blocks-section White wp-block-strategyn-blocks-section">
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372<div style="gap:" class="blocks-container Left width--l wp-block-strategyn-blocks-container">
373    
374<h2 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
375    Communicate function, appeal to emotion</h2>
376
377<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph">The goal of product positioning is to present a product or service to the customer in a way that effectively communicates its value. When looking at the product positioning process through a <a href="https://strategyn.com/jobs-to-be-done/"><strong>jobs-to-be-done</strong></a> lens, we see that the best way to communicate value to customers is to explain (1) how the product helps them execute the functional job better than competing solutions, and (2) how it satisfies the emotional jobs that are associated with getting the functional job done.<br><br>To position a product effectively, we must know how the product helps customers get the job done better and what emotional goals the customer will achieve by doing so.</p>
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379</section>
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381<section style="gap:" class="blocks-section bg--neutral-ultra-light wp-block-strategyn-blocks-section">
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383<div style="gap:" class="blocks-container width--l wp-block-strategyn-blocks-container">
384    
385<h2 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
386    Myths that mislead</h2>
387
388<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph">Fifty years ago, it was common to find television commercials that explained how a product helped customers get a job done better. Today it is rare. Instead, most commercials try to appeal to customer emotions. Thinking that people buy on emotion is the myth that misleads. Looking through a jobs-to-be-done lens, it is easy to see that customers will not buy a product if it is ineffective at helping them get the job done. Moreover, if its value cannot be explained, adoption will be slow or stifled altogether. People are emotional creatures, it’s true, but they don’t make product choices based on emotion. They seek out solutions that help them get a functional job done and that enable them to satisfy their related emotional jobs along the way.</p>
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391
392<section style="gap:" class="blocks-section bg--primary wp-block-strategyn-blocks-section">
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394<div style="gap:" class="blocks-container width--l wp-block-strategyn-blocks-container">
395    
396<h2 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
397    The role of emotion in product positioning</h2>
398
399<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph">First and foremost, product positioning strategy must position the product along a functional dimension. Apple’s iPad commercials do this very effectively: they show all the jobs you can get done better using the device.<br><br>So where does emotion enter the product positioning equation? When people are using a product, they want to be perceived a certain way by others, and they want to feel a certain way as a result of using the product. These social and personal goals are the customers’ emotional jobs. If a product can help customers also achieve their emotional goals, then the perceived value of the product is even greater. Positioning a product around its functional benefits and around the factors that bring it emotional appeal is the key to an effective product positioning strategy.</p>
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401</section>
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403<section style="gap:" class="blocks-section White wp-block-strategyn-blocks-section">
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405<div style="gap:" class="blocks-container Left width--l wp-block-strategyn-blocks-container">
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407<h2 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
408    Emotion-function correlation</h2>
409
410<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph">We have discovered that customers use between 50 and 150 metrics (desired outcomes) to assess how well a product helps them get a job done. These metrics are the <a href="https://strategyn.com/outcome-driven-innovation-process/customer-needs/"><strong>customers’ needs</strong></a>. We have also discovered the customers have emotional jobs they are trying to accomplish. For example, customers may want to be perceived by peers as a contributor, or as influential. Or they may be after a sense of accomplishment or peace of mind.<br><br>Our product positioning process reveals customers’ functional needs and emotional jobs. The degree to which each is unmet is established using quantitative research methods. Then, using correlation analysis, we are able to determine which emotional jobs would be addressed by satisfying specific unmet needs, and which unmet needs would have to be satisfied in order to address specific emotional jobs.<br><br>With this information in hand, we can position a product around its functional benefits and around the related factors that give it emotional appeal, allowing the message to connect perfectly with customers. This is all part of our <a href="https://strategyn.com/outcome-driven-innovation-process/"><strong>innovation process</strong></a>, Outcome-Driven Innovation (ODI). Learn more about our <a href="https://strategyn.com/growth-strategy-consulting-services/"><strong>growth strategy consulting services.</strong></a></p>
411</div>
412</section>
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414<section style="gap:" class="blocks-section bg--neutral-ultra-light wp-block-strategyn-blocks-section">
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416<div style="gap:" class="blocks-container width--l wp-block-strategyn-blocks-container">
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418<div style="gap:" class="blocks-container width--l wp-block-strategyn-blocks-container">
419    
420<h2 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
421    Published Articles</h2>
422</div>
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424<div style="gap:" class="blocks-container Left wp-block-strategyn-blocks-container">
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426<h3 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
427    Turn Customer Input into Innovation</h3>
428
429<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph">In this timeless 2002 <em>Harvard Business Review</em> article, Tony Ulwick first introduces the concept of <a href="https://strategyn.com/outcome-driven-innovation-process/"><strong>Outcome-Driven Innovation</strong></a> to HBR readers. He explains how Cordis Corporation (now a division of Johnson &amp; Johnson) used ODI to increase its angioplasty balloon market share from 1 to 20 percent by knowing who its customer was and helping that customer get the job done better.<br><br>
429<a href="https://strategyn.com/turn-customer-input-into-innovation/"><strong>Learn More</strong></a></p>
430</div>
431
432<div style="gap:" class="blocks-container Left wp-block-strategyn-blocks-container">
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434<h3 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
435    The Customer-Centered Innovation Map</h3>
436
437<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph">In this groundbreaking 2008 <em>Harvard Business Review</em> article, Tony Ulwick and Lance Bettencourt reveal an important discovery they made while turning jobs-to-be-done innovation theory into practice: job mapping. Recognizing just who is your customer, a job map breaks down the job the customer is trying to get done in a way that enables us to discover all the customer’s needs.<br><br><a href="https://strategyn.com/jobs-to-be-done/customer-centered-innovation-map/"><strong>Learn More</strong></a></p>
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445<h2 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
446    White Papers</h2>
447</div>
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450    
451<h3 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
452    What is Outcome-Driven Innovation?</h3>
453
454<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph">Outcome-Driven Innovation is the most effective innovation process in existence today. This white paper, by Strategyn founder and ODI inventor Tony Ulwick, explains why innovation has historically been an ineffective process, the discoveries he made that led to ODI, and how we use it to identify just who is your customer and accelerate company growth.<br><br><a href="https://strategyn.com/lp-outcome-driven-innovation/" target="_blank" rel="noreferrer noopener"><strong>Download the Whitepaper</strong></a></p>
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460<div style="gap:" class="blocks-container width--l wp-block-strategyn-blocks-container">
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463    Books</h2>
464</div>
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466<div style="gap:" class="blocks-container Left wp-block-strategyn-blocks-container">
467    
468<h3 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
469    What Customers Want</h3>
470
471<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph"><em>What Customers Want</em>, the best seller by innovation thought leader Tony Ulwick, explains what Outcome-Driven Innovation (ODI) is and why it works. Ulwick, who pioneered jobs-to-be-done thinking and invented ODI, details how ODI transforms jobs-to-be-done theory into a practical method for understanding just who is your customer and an effective process for innovation and growth.<br><br><strong><a href="https://strategyn.com/what-customers-want/">Learn More</a></strong></p>
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477<div style="gap:" class="blocks-container width--l wp-block-strategyn-blocks-container">
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479<h2 style="color:" class="a-fade-up wp-block-strategyn-blocks-heading">
480    Case Studies</h2>
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482
483<div style="gap:" class="blocks-container Left wp-block-strategyn-blocks-container">
484    
485<p style="color:" class="a-fade-up wp-block-strategyn-blocks-paragraph">Choose from a dozen case studies with companies such as Microsoft, Ingersoll Rand, Bosch, and others, and learn how we apply our ODI methodology to identify just who is your customer and help companies grow.<br><br><a href="https://strategyn.com/our-results/">Learn More</a></p>
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515<li><a href="/outcome-driven-innovation/">ODI</a></li>
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543<li><a href="/outcome-driven-innovation/market-segmentation-process/">Segmentation</a></li>
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555<li><a href="/outcome-driven-innovation-process/innovation-strategy/">Strategy</a></li>
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567<li><a href="/outcome-driven-innovation/pricing-strategy-framework/">Pricing</a></li>
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595<li><a href="/jobs-to-be-done/jobs-to-be-done-playbook/">JTBD Playbook</a></li>
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vendor: 1 bytes, line 701
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vendor: 1 bytes, line 702
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vendor: 1 bytes, line 703
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vendor: 1 bytes, line 707
707
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708
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