PageSourceSearch

https://www.appdirect.com/blog

html appdirect.com collected 2026-10-02 04:34:58 UTC 325,076 bytes, 4,903 lines download raw bytes

1
2        
3                    
4    
5    
6        
7    
8        
9     
10        
11            
12<!DOCTYPE html>
13
14<html xmlns="http://www.w3.org/1999/xhtml" lang="en-US">
15	<head>
16		<meta charset="utf-8"/>
17		<meta name="viewport" content="width=device-width, initial-scale=1">
18		<meta name="facebook-domain-verification" content="f1lg1j2i9csvl38cha2hzrfbrtu6el"/>
19  		<link rel="home" href="https://www.appdirect.com/"/>
20		<link id="favicon" rel="shortcut icon" href="/shortcut-icon.ico" type="image/x-icon"/>
21		<link rel="dns-prefetch" href="https://s3-us-west-2.amazonaws.com"/>
22		<link rel="dns-prefetch" href="https://www.appdirect.com"/>
23				<link rel="preload" href="/fonts/inter/Inter-Regular.woff2" as="font" type="font/woff2" crossorigin>
24		<link rel="preload" href="/fonts/inter/Inter-Light.woff2" as="font" type="font/woff2" crossorigin>
25		<link rel="preload" href="/fonts/inter/Inter-SemiBold.woff2" as="font" type="font/woff2" crossorigin>
26
27		<link rel="preload" href="https://dcnxfkgt2gjxz.cloudfront.net/dist/assets/app_styles-B5tm9YB6.css" as="style">
28		<link rel="preload" href="https://dcnxfkgt2gjxz.cloudfront.net/dist/assets/app-BU1nFMcb.js" as="script" crossorigin="anonymous">
29		<link rel="stylesheet" href="https://dcnxfkgt2gjxz.cloudfront.net/dist/assets/app_styles-B5tm9YB6.css"/>
30
31				
32        
33		            
33<script src="https://dcnxfkgt2gjxz.cloudfront.net/iframeResizer.min.js"></script>
33
34      <!-- OneTrust Cookies Consent Notice start for appdirect.com -->
35<script type="text/javascript" src="https://cdn.cookielaw.org/consent/a310428c-795c-457c-9085-7b318288080b/OtAutoBlock.js" ></script>
vendor: 1 bytes, line 35
35
36<script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js"  type="text/javascript" charset="UTF-8" data-domain-script="a310428c-795c-457c-9085-7b318288080b" ></script>
vendor: 1 bytes, line 36
36
37<script type="text/javascript">
38function OptanonWrapper() { }
39</script>
39
40<!-- OneTrust Cookies Consent Notice end for appdirect.com -->
41
42<!-- Global site tag (gtag.js) - AdWords: 982066899 -->
vendor: 64 bytes, lines 42-43
42
43<script async src="https://www.googletagmanager.com/gtag/js?id=
43AW-982066899
vendor: 12 bytes, line 43
43"></script>
44<script>
45  
vendor: 134 bytes, lines 45-49
45window.dataLayer = window.dataLayer || [];
46  function gtag(){dataLayer.push(arguments);}
47  gtag('js', new Date());
48
49  gtag('config', '
49AW-982066899
vendor: 4 bytes, line 49
49');
50</script>
50
51
52<!-- Google Tag Manager -->
53<script>
vendor: 327 bytes, lines 53-57
53(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
54new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
55j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
56'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
57})(window,document,'script','dataLayer','
57GTM-K9NKXG6
vendor: 3 bytes, line 57
57');
57</script>
57
58<!-- End Google Tag Manager -->
59
60<!--Clearbit-->
61<script src="https://tag.clearbitscripts.com/v1/pk_fe9f5a197d7b4dcdf6171fd092412f0f/tags.js"></script>
61
62
63<!-- OpenAI tracking pixel script -->
64<script>
65 !function(w, d, s, u) {
66  if (w.oaiq) return;
67  var q = function() {
68   q.q.push(arguments);
69  };
70  q.q = [];
71  w.oaiq = q;
72  var j = d.createElement(s);
73  j.async = 1;
74  j.src = u;
75  var f = d.getElementsByTagName(s)[0];
76  f.parentNode.insertBefore(j, f);
77 }(window, document, "script", "https://bzrcdn.openai.com/sdk/oaiq.min.js");
78
79 oaiq("init", {
80  pixelId: "Dbgi4CB1pwQv56NVxACeg7",
81  debug: true
82 });
83</script>
83
84<!-- End OpenAI tracking pixel script -->	
85      <title>AppDirect Blog - AppDirect</title>
86<script>/* Google Tag Manager script did not render */
87</script>
87<meta name="keywords" content="digital economy, saas platform, digital marketplace, digital commerce marketplace, commerce platform">
88<meta name="description" content="Read AppDirect&#039;s blog for news and views on the trends, technology, and companies that are driving the digital economy worldwide.">
89<meta name="referrer" content="no-referrer-when-downgrade">
90<meta name="robots" content="all">
91<meta content="AppDirect" property="fb:profile_id">
92<meta content="en_US" property="og:locale">
93<meta content="AppDirect" property="og:site_name">
94<meta content="website" property="og:type">
95<meta content="https://www.appdirect.com/blog" property="og:url">
96<meta content="AppDirect Blog" property="og:title">
97<meta content="Read AppDirect&#039;s blog for news and views on the trends, technology, and companies that are driving the digital economy worldwide." property="og:description">
98<meta content="https://dcnxfkgt2gjxz.cloudfront.net/large-AppDirect_Glass_Social-Share_1920x1080.jpg" property="og:image">
99<meta content="1280" property="og:image:width">
100<meta content="720" property="og:image:height">
101<meta content="https://www.linkedin.com/company/appdirect/" property="og:see_also">
102<meta content="https://www.facebook.com/AppDirect/" property="og:see_also">
103<meta content="https://twitter.com/appdirect" property="og:see_also">
104<meta name="twitter:card" content="summary_large_image">
105<meta name="twitter:site" content="@AppDirect">
106<meta name="twitter:creator" content="@AppDirect">
107<meta name="twitter:title" content="AppDirect Blog">
108<meta name="twitter:description" content="Read AppDirect&#039;s blog for news and views on the trends, technology, and companies that are driving the digital economy worldwide.">
109<meta name="twitter:image" content="https://dcnxfkgt2gjxz.cloudfront.net/large-AppDirect_Glass_Social-Share_1920x1080.jpg">
110<meta name="twitter:image:width" content="1280">
111<meta name="twitter:image:height" content="720">
112<link href="https://www.appdirect.com/blog" rel="canonical">
113<link href="https://www.appdirect.com/" rel="home">
114
115              
115<script>
116          (function (d, s) {
117              var f = d.getElementsByTagName(s)[0], j = d.createElement(s);
118              j.async = true;
119              j.id = 'appdirect-ai-embed';
120              j.dataset.key ='ek-faa382158bfa59f0be0b2a732af5e98790ffbed7f5dc1e7b';
121              j.src = 'https://devs.ai/embed-static/embed.js';
122              f.parentNode.insertBefore(j, f);
123          })(document, 'script');
124        </script>
124
125            
126      </head>
127
128    
129            
130                  
131              
132                                                
133                
134                  
135              
136                  
137              
138        
139              
140                  
141          
142    
143      
144  
145                                                    
146                        
147      
148      
149                        
150  
151                                  
152  
153    
154    
155    
156    
157    
158    
159  
160  
161    
162  
163                        
164  
165  <body>
166    <!-- Google Tag Manager (noscript) -->
vendor: 68 bytes, lines 166-167
166
167<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
167GTM-K9NKXG6
vendor: 83 bytes, lines 167-168
167"
168height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
169<!-- End Google Tag Manager (noscript) -->
170    
171    
172    <div id="container">
173                    
174         
175        
176<header
177  class="l-header
178    l-header--main
179    
180    
181    
182    
183    
184    
185    js-active-nav"
186  ref="main"
187>       
188    <div class="l-nav-container">
189      <div class="l-nav-container_maxWidth">
190              <nav class="c-nav c-nav--utility c-nav--desktop">
191            <ul class="c-nav__list c-nav__list--utility" role="menubar">
192                                    <li role="menuitem">
193                        <a href="/about" class="c-nav__link c-nav__link--login"><strong>Company</strong></a>
194                    </li>
195                    <li role="menuitem">
196                        <a href="/signin" class="c-nav__link c-nav__link--login" target="_blank">Login</a>
197                    </li>
198
199                                        <li role="menuitem">
200                        <a href="https://developer.appdirect.com/" class="c-nav__link c-nav__link--login">Developer portal</a>
201                    </li>
202                                        
203                    <li role="menuitem">
204                        <a href="/about/contact" class="c-nav__link c-nav__link--login">Contact</a>
205                    </li>
206                            </ul>
207        </nav>
208                    <nav class="c-nav c-nav--desktop has-request-demo" role="menubar">
209          <a class="c-skip-link" href="#content">Skip to main AppDirect content</a>
210                              <ul class="c-nav__list c-nav__list--logo" role="menuitem">
211                                                                                                                                                                                                                                                                          <li class="" role="menu">
212                  <a
213                      class="c-nav__link
214                      
215                                                                  
216                      
217                      "
218                      href="/"                      autofocus
219                      role="menuitem"
220                      aria-haspopup="false"
221                      aria-expanded="false"
222                      
223                  >
224                      <?xml version="1.0" encoding="UTF-8"?>
225    <svg 
226        id="Layer_1" 
227        xmlns="http://www.w3.org/2000/svg" 
228        viewBox="0 0 1920 467.35"
229        role="img"
230    >
231        <!-- Accesibility text -->
232        <title>AppDirect logo</title>
233        <!-- Fallback text -->
234        AppDirect logo
235        
236        <g>
237            <polygon fill-opacity="0.7" class="cls-2" points="150.36 0 253.68 0 455.35 317.43 365.06 355.75 150.36 0"/>
238            <polygon fill-opacity="0.7" class="cls-3" points="502.1 187.67 455.35 317.43 102.08 467.35 0 398.96 502.1 187.67"/>
239            <polygon class="cls-4" points="150.36 0 253.68 0 102.08 467.35 0 398.96 150.36 0"/></g><g><path class="cls-1" d="M1905.46,311.18c-3.63,0-6.97-.57-10.04-1.72-3.07-1.15-5.57-3.33-7.49-6.55-1.93-3.22-2.89-8.05-2.89-14.48v-91.52h24.59s10.37-28.89,10.37-28.89h-34.96v-40.84h-33.18v168.13c0,10.29,2.33,18.83,6.99,25.64,4.66,6.81,10.76,11.84,18.31,15.09,7.55,3.25,15.68,4.81,24.41,4.66,5.33-.07,9.57-.35,13.32-1.28,3.48-.86,5.1-2.28,5.1-2.28v-27.72c-1.11,.22-5.21,.81-7.32,1.16-2,.33-4.55,.59-7.22,.59Z"/><path class="cls-1" d="M1650.59,251.47c0-15.46-2.07-28.61-6.21-39.45-4.15-10.84-9.8-19.66-16.98-26.47-7.18-6.81-15.28-11.8-24.3-14.98-9.03-3.18-18.35-4.77-27.97-4.77-15.83,0-29.65,3.74-41.45,11.21-11.8,7.47-20.97,17.87-27.52,31.18-6.55,13.32-9.82,28.71-9.82,46.17s3.27,33.09,9.82,46.22c6.55,13.13,15.87,23.31,27.97,30.52,12.1,7.21,26.54,10.82,43.34,10.82,12.43,0,23.51-1.91,33.24-5.71,9.73-3.81,17.83-9.17,24.3-16.09,6.47-6.92,13.3-18.08,15.59-35.52h-32.7c-.69,7.92-5.7,15.42-9.47,19.04-3.77,3.63-8.25,6.34-13.43,8.16-5.18,1.81-10.91,2.72-17.2,2.72-9.69,0-18.16-2.09-25.41-6.27-7.25-4.18-12.89-10.27-16.92-18.26-3.75-7.43-5.73-16.36-6-26.75h121.13v-11.76Zm-121.1-13.09c.4-7.33,2.24-14.19,5.52-20.59,3.74-7.29,9.06-13.21,15.98-17.76,6.92-4.55,15.04-6.83,24.36-6.83,8.58,0,16.07,1.96,22.47,5.88,6.4,3.92,11.37,9.27,14.93,16.04,3.55,6.77,5.33,14.52,5.33,23.25h-88.58Z"/><path class="cls-1" d="M680.63,338.48h36.4l-81.79-227.28h-39.62l-81.79,227.28h36.4l20.79-60.09,88.98,.38,20.63,59.71Zm-99.64-88.89l33.61-97.11h1.78l33.66,97.44-69.04-.33Z"/><path class="cls-1" d="M741.05,402.4V168.02h32.4v27.63h2.78c1.92-3.55,4.7-7.66,8.32-12.32,3.62-4.66,8.66-8.75,15.09-12.26,6.44-3.51,14.94-5.27,25.53-5.27,13.76,0,26.04,3.48,36.84,10.43,10.8,6.95,19.29,16.98,25.47,30.07,6.18,13.09,9.27,28.85,9.27,47.28s-3.07,34.2-9.21,47.33c-6.14,13.13-14.58,23.23-25.3,30.3-10.73,7.07-22.97,10.6-36.73,10.6-10.36,0-18.81-1.74-25.36-5.22-6.55-3.48-11.67-7.55-15.37-12.21-3.7-4.66-6.55-8.8-8.54-12.43h-2v90.45h-33.18Zm32.52-149.15c0,11.99,1.74,22.49,5.22,31.52,3.48,9.03,8.51,16.
23907,15.09,21.14,6.58,5.07,14.65,7.6,24.19,7.6s18.2-2.64,24.86-7.93c6.66-5.29,11.71-12.49,15.15-21.59,3.44-9.1,5.16-19.35,5.16-30.74s-1.68-21.34-5.05-30.3c-3.37-8.95-8.4-16.02-15.09-21.2-6.7-5.18-15.04-7.77-25.02-7.77s-17.74,2.48-24.36,7.44c-6.62,4.96-11.64,11.87-15.04,20.75-3.4,8.88-5.11,19.24-5.11,31.07Z"/><path class="cls-1" d="M926.31,402.4V168.02h32.4v27.63h2.78c1.92-3.55,4.7-7.66,8.32-12.32,3.62-4.66,8.66-8.75,15.09-12.26,6.44-3.51,14.94-5.27,25.53-5.27,13.76,0,26.04,3.48,36.84,10.43,10.8,6.95,19.29,16.98,25.47,30.07,6.18,13.09,9.27,28.85,9.27,47.28s-3.07,34.2-9.21,47.33c-6.14,13.13-14.58,23.23-25.3,30.3-10.73,7.07-22.97,10.6-36.73,10.6-10.36,0-18.81-1.74-25.36-5.22-6.55-3.48-11.67-7.55-15.37-12.21-3.7-4.66-6.55-8.8-8.54-12.43h-2v90.45h-33.18Zm32.52-149.15c0,11.99,1.74,22.49,5.22,31.52,3.48,9.03,8.51,16.07,15.09,21.14,6.58,5.07,14.65,7.6,24.19,7.6s18.2-2.64,24.86-7.93c6.66-5.29,11.71-12.49,15.15-21.59,3.44-9.1,5.16-19.35,5.16-30.74s-1.68-21.34-5.05-30.3c-3.37-8.95-8.4-16.02-15.09-21.2-6.7-5.18-15.04-7.77-25.02-7.77s-17.74,2.48-24.36,7.44c-6.62,4.96-11.64,11.87-15.04,20.75-3.4,8.88-5.11,19.24-5.11,31.07Z"/><path class="cls-1" d="M1185.36,338.48h-73.58V111.2h75.91c22.27,0,41.39,4.53,57.38,13.59,15.98,9.07,28.24,22.05,36.79,38.95,8.54,16.91,12.82,37.16,12.82,60.76s-4.31,44.02-12.93,61.04c-8.62,17.02-21.07,30.09-37.34,39.23-16.28,9.14-35.96,13.71-59.04,13.71Zm-39.29-29.96h37.4c17.31,0,31.7-3.27,43.17-9.82,11.47-6.55,20.05-16.05,25.75-28.52,5.7-12.47,8.54-27.69,8.54-45.67s-2.83-32.96-8.49-45.39c-5.66-12.43-14.08-21.86-25.25-28.3-11.17-6.44-25.04-9.66-41.62-9.66h-39.51v167.35Z"/><path class="cls-1" d="M1343.59,150.21c-5.37,0-9.96-1.91-13.78-5.74-3.82-3.83-5.73-8.4-5.73-13.72s1.91-10,5.73-13.82c3.82-3.83,8.41-5.74,13.78-5.74s9.96,1.91,13.78,5.74c3.82,3.82,5.73,8.43,5.73,13.82s-1.91,9.89-5.73,13.72c-3.82,3.83-8.41,5.74-13.78,5.74Z"/><rect class="cls-1" x="1327" y="168.02" width="33.18" height="170.46"/><path class="cls-1" d="M1754.16,341.92c-16.5,0-30.69-3.75-42.56-11.26s-20.99-17.89-27.36-31.13c-6.36-13.24-9.54-28.41-9.54-45.5s3.25-32.61,9.77-45.89c6.51-13.28,15.68-23.66,27.52-31.13,11.84-7.47,25.78-11.21,41.84-11.21,12.95,0,24.49,2.39,34.63,7.16,10.13,4.77,18.33,11.45,24.58,20.03,6.25,8.58,9.97,18.61,11.15,30.08h-32.29c-1.78-7.99-5.83-14.87-12.15-20.64-6.33-5.77-14.78-8.66-25.36-8.66-9.25,0-17.33,2.42-24.25,7.27-6.92,4.85-12.3,11.73-16.15,20.64-3.85,8.92-5.77,19.44-5.77,31.57s1.89,23.16,5.66,32.18c3.77,9.03,9.12,16.02,16.04,20.98,6.92,4.96,15.07,7.44,24.47,7.44,6.29,0,12-1.17,17.15-3.5,5.14-2.33,9.47-5.68,12.98-10.04,3.51-4.36,5.97-9.62,7.38-15.76h32.29c-1.18,11.02-4.77,20.86-10.76,29.52-5.99,8.66-14,15.46-24.03,20.42-10.03,4.96-21.77,7.44-35.23,7.44Z"/><path class="cls-1" d="M1481.68,165.68c-2.83-.39-5.31-.22-7.38-.22-9.99,0-18.92,2.65-26.8,7.93-7.88,5.29-13.37,12.52-16.48,21.7h-1.78v-27.08h-32.07v170.46h33.18v-104.1c0-7.4,1.77-14,5.33-19.81,3.55-5.81,8.38-10.36,14.48-13.65,6.1-3.29,13.08-4.94,20.92-4.94,3.4,0,6.81,.24,10.21,.72,.48,.07,.89,.13,1.33,.2l10.37-28.79c-2.99-1.05-7.57-1.92-11.31-2.43Z"/></g>
240</svg>
241                  </a>
242                                    </li>
243                                      </ul>
244                              <ul class="c-nav__list c-nav__list--start-mobile" role="menuitem">
245                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  </ul>
246                              <ul class="c-nav__list c-nav__list--start" role="menuitem">
247                                                                                                                                                                                                                                                                          <li class="" role="menu">
248                  <a
249                      class="c-nav__link
250                      
251                                                                  
252                      c-nav__link--has-sub-menu
253                      "
254                      href="javascript:void(0)"                      autofocus
255                      role="menuitem"
256                      aria-haspopup="true"
257                      aria-expanded="false"
258                      data-sub-menu-link=platform
259                  >
260                      Platform
261                  </a>
262                                                              <ul
263                      class="c-nav__sub-menu  "
264                      data-sub-menu="platform"
265                      role="menu"
266                      >
267                                                                                                    <li
268                          class="c-nav__sub-menu-group
269                              "
270                          role="none"
271                          >
272                          <ul class="c-nav__sub-menu-group-list" role="none">
273                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
274                                                                <li>
275                                  <a
276                                      class="c-nav__sub-menu-link
277                                      
278                                      c-nav__sub-menu-link--heading"
279                                      href=/platform/marketplace-platform
280                                      tabindex="-1"
281                                  >
282                                                                            <div
283                                      class="c-nav__sub-menu-link-container
284                                          "
285                                      >
286                                                                                <span class="c-nav__sub-menu-link-name">
287                                          Digital Monetization Capabilities&nbsp; <svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
288    <g stroke="none" stroke-width="1" fill="none">
289        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
290    </g>
291</svg>
292
293                                          </span>
294                                                                                                                      <span class="c-nav__sub-menu-link-description">For selling recurring services</span>
295                                                                            </div>
296                                  </a>
297                                  </li>
298                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
299                                                                <li>
300                                  <a
301                                      class="c-nav__sub-menu-link
302                                      
303                                      "
304                                      href=/platform/appmarket
305                                      tabindex="3101200"
306                                  >
307                                                                            <div
308                                      class="c-nav__sub-menu-link-container
309                                          "
310                                      >
311                                                                                <span class="c-nav__sub-menu-link-name">
312                                          B2B Marketplace 
313                                          </span>
314                                                                                                                      <span class="c-nav__sub-menu-link-description">Sell third-party services</span>
315                                                                            </div>
316                                  </a>
317                                  </li>
318                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
319                                                                <li>
320                                  <a
321                                      class="c-nav__sub-menu-link
322                                      
323                                      "
324                                      href=/platform/appreseller
325                                      tabindex="3101300"
326                                  >
327                                                                            <div
328                                      class="c-nav__sub-menu-link-container
329                                          "
330                                      >
331                                                                                <span class="c-nav__sub-menu-link-name">
332                                          Partner Relationship Management 
333                                          </span>
334                                                                                                                      <span class="c-nav__sub-menu-link-description">Sell through resellers</span>
335                                                                            </div>
336                                  </a>
337                                  </li>
338                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
339                                                                <li>
340                                  <a
341                                      class="c-nav__sub-menu-link
342                                      
343                                      "
344                                      href=/platform/appbilling
345                                      tabindex="3101400"
346                                  >
347                                                                            <div
348                                      class="c-nav__sub-menu-link-container
349                                          "
350                                      >
351                                                                                <span class="c-nav__sub-menu-link-name">
352                                          Subscription Billing 
353                                          </span>
354                                                                                                                      <span class="c-nav__sub-menu-link-description">Sell through an online checkout</span>
355                                                                            </div>
356                                  </a>
357                                  </li>
358                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
359                                                                <li>
360                                  <a
361                                      class="c-nav__sub-menu-link
362                                      
363                                      "
364                                      href=/platform/appdistribution
365                                      tabindex="3101500"
366                                  >
367                                                                            <div
368                                      class="c-nav__sub-menu-link-container
369                                          "
370                                      >
371                                                                                <span class="c-nav__sub-menu-link-name">
372                                          Cloud Distribution 
373                                          </span>
374                                                                                                                      <sp
374an class="c-nav__sub-menu-link-description">Sell through third-party marketplaces</span>
375                                                                            </div>
376                                  </a>
377                                  </li>
378                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
379                                                                <li>
380                                  <a
381                                      class="c-nav__sub-menu-link
382                                      
383                                      "
384                                      href=/platform/appdevices
385                                      tabindex="3101600"
386                                  >
387                                                                            <div
388                                      class="c-nav__sub-menu-link-container
389                                          "
390                                      >
391                                                                                <span class="c-nav__sub-menu-link-name">
392                                          Device Application Management 
393                                          </span>
394                                                                                                                      <span class="c-nav__sub-menu-link-description">Sell on devices</span>
395                                                                            </div>
396                                  </a>
397                                  </li>
398                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
399                                                                <li>
400                                  <a
401                                      class="c-nav__sub-menu-link
402                                      
403                                      "
404                                      href=/platform/digital-engagement-capabilities
405                                      tabindex="3101700"
406                                  >
407                                                                            <div
408                                      class="c-nav__sub-menu-link-container
409                                          "
410                                      >
411                                                                                <span class="c-nav__sub-menu-link-name">
412                                          Digital Engagement Capabilities 
413                                          </span>
414                                                                                                                      <span class="c-nav__sub-menu-link-description">Drive lifetime engagement</span>
415                                                                            </div>
416                                  </a>
417                                  </li>
418                                                                                      </ul>
419                          </li>
420                                                                                                    <li
421                          class="c-nav__sub-menu-group
422                              "
423                          role="none"
424                          >
425                          <ul class="c-nav__sub-menu-group-list" role="none">
426                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
427                                                                <li>
428                                  <a
429                                      class="c-nav__sub-menu-link
430                                      
431                                      c-nav__sub-menu-link--heading"
432                                      href=/platform-v2/centralize-how-you-manage-your-tech-stack
433                                      tabindex="-1"
434                                  >
435                                                                            <div
436                                      class="c-nav__sub-menu-link-container
437                                          "
438                                      >
439                                                                                <span class="c-nav__sub-menu-link-name">
440                                          Digital Procurement Capabilities&nbsp; <svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
441    <g stroke="none" stroke-width="1" fill="none">
442        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
443    </g>
444</svg>
445
446                                          </span>
447                                                                                                                      <span class="c-nav__sub-menu-link-description">For buying and managing recurring services</span>
448                                                                            </div>
449                                  </a>
450                                  </li>
451                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
452                                                                <li>
453                                  <a
454                                      class="c-nav__sub-menu-link
455                                      
456                                      "
457                                      href=/platform-v2/centralize-how-you-procure-your-tech-stack
458                                      tabindex="3102200"
459                                  >
460                                                                            <div
461                                      class="c-nav__sub-menu-link-container
462                                          "
463                                      >
464                                                                                <span class="c-nav__sub-menu-link-name">
465                                          Procurement Marketplace 
466                                          </span>
467                                                                                                                      <span class="c-nav__sub-menu-link-description">Shop technology services</span>
468                                                                            </div>
469                                  </a>
470                                  </li>
471                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
472                                                                <li>
473                                  <a
474                                      class="c-nav__sub-menu-link
475                                      
476                                      "
477                                      href=/platform-v2/centralize-all-of-your-saas-and-iaas-subscriptions
478                                      tabindex="3102300"
479                                  >
480                                                                            <div
481                                      class="c-nav__sub-menu-link-container
482                                          "
483                                      >
484                                                                                <span class="c-nav__sub-menu-link-name">
485                                          Cloud Lifecycle Management 
486                                          </span>
487                                                                                                                      <span class="c-nav__sub-menu-link-description">Manage Cloud Billing, Identity &amp; Data</span>
488                                                                            </div>
489                                  </a>
490                                  </li>
491                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
492                                                                <li>
493                                  <a
494                                      class="c-nav__sub-menu-link
495                                      
496                                      "
497                                      href=/platform-v2/streamline-your-network-from-design-to-payment
498                                      tabindex="3102400"
499                                  >
500                                                                            <div
501                                      class="c-nav__sub-menu-link-container
502                                          "
503                                      >
504                                                                                <span class="c-nav__sub-menu-link-name">
505                                          Network Lifecycle Management 
506                                          </span>
507                                                                                                                      <span class="c-nav__sub-menu-link-description">Shop and manage network solutions</span>
508                                                                            </div>
509                                  </a>
510                                  </li>
511                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
512                                                                <li>
513                                  <a
514                                      class="c-nav__sub-menu-link
515                                      
516                                      "
517                                      href=/platform-v2/simplify-mobile-from-discovery-to-payment
518                                      tabindex="3102500"
519                                  >
520                                                                            <div
521                                      class="c-nav__sub-menu-link-container
522                                          "
523                                      >
524                                                                                <sp
524an class="c-nav__sub-menu-link-name">
525                                          Mobile Lifecycle Management 
526                                          </span>
527                                                                                                                      <span class="c-nav__sub-menu-link-description">Shop and manage mobile solutions</span>
528                                                                            </div>
529                                  </a>
530                                  </li>
531                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
532                                                                <li>
533                                  <a
534                                      class="c-nav__sub-menu-link
535                                      
536                                      "
537                                      href=/platform-v2/manage-all-your-ai-solutions-in-a-private-workspace
538                                      tabindex="3102600"
539                                  >
540                                                                            <div
541                                      class="c-nav__sub-menu-link-container
542                                          "
543                                      >
544                                                                                <span class="c-nav__sub-menu-link-name">
545                                          AI Lifecycle Management 
546                                          </span>
547                                                                                                                      <span class="c-nav__sub-menu-link-description">Create, deploy, &amp; manage AI agents</span>
548                                                                            </div>
549                                  </a>
550                                  </li>
551                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
552                                                                <li>
553                                  <a
554                                      class="c-nav__sub-menu-link
555                                      
556                                      "
557                                      href=/platform-v2/take-control-of-energy-costs
558                                      tabindex="3102700"
559                                  >
560                                                                            <div
561                                      class="c-nav__sub-menu-link-container
562                                          "
563                                      >
564                                                                                <span class="c-nav__sub-menu-link-name">
565                                          Energy Lifecycle Management 
566                                          </span>
567                                                                                                                      <span class="c-nav__sub-menu-link-description">Manage energy solutions</span>
568                                                                            </div>
569                                  </a>
570                                  </li>
571                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
572                                                                <li>
573                                  <a
574                                      class="c-nav__sub-menu-link
575                                      
576                                      "
577                                      href=/platform-v2/equip-your-team-and-manage-every-asset
578                                      tabindex="3102800"
579                                  >
580                                                                            <div
581                                      class="c-nav__sub-menu-link-container
582                                          "
583                                      >
584                                                                                <span class="c-nav__sub-menu-link-name">
585                                          Hardware Lifecycle Management 
586                                          </span>
587                                                                                                                      <span class="c-nav__sub-menu-link-description">Manage IT assets</span>
588                                                                            </div>
589                                  </a>
590                                  </li>
591                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
592                                                                <li>
593                                  <a
594                                      class="c-nav__sub-menu-link
595                                      
596                                      "
597                                      href=https://catalog.appdirect.com/en-US/apps/325884/appdirect-smartsupport
598                                      tabindex="3102900"
599                                  >
600                                                                            <div
601                                      class="c-nav__sub-menu-link-container
602                                          "
603                                      >
604                                                                                <span class="c-nav__sub-menu-link-name">
605                                          Support Solutions 
606                                          </span>
607                                                                                                                      <span class="c-nav__sub-menu-link-description">Access technology support</span>
608                                                                            </div>
609                                  </a>
610                                  </li>
611                                                                                      </ul>
612                          </li>
613                                                                                                    <li
614                          class="c-nav__sub-menu-group
615                              "
616                          role="none"
617                          >
618                          <ul class="c-nav__sub-menu-group-list" role="none">
619                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
620                                                                <li>
621                                  <a
622                                      class="c-nav__sub-menu-link
623                                      
624                                      "
625                                      href=https://info.appdirect.com/forrester-wave-marketplace-development-platform-report-q4-2024?utm_source=website&amp;utm_medium=homepage&amp;utm_campaign=forrester-wave-2024&amp;utm_content=navigation-ad-platform
626                                      tabindex="3103100"
627                                  >
628                                                                            <div
629                                      class="c-nav__sub-menu-link-container
630                                          c-nav__sub-menu-link-container--img"
631                                      >
632                                                                                                                                                                                                                                                        <picture>
633                                          <source data-srcset="https://appdirect.imgix.net/Forrester_Navigation-Promo-2.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=clip&amp;q=80&amp;w=258&amp;s=692174b929e19ec9630afc18cf2a4d44 2x,
634                                                          https://appdirect.imgix.net/Forrester_Navigation-Promo-2.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=clip&amp;q=80&amp;w=258&amp;s=7a4988e464e6aea1a435864155295049 1x"/>
635                                          <img
636                                              class="js-lazy c-nav__sub-menu-link-img"
637                                              data-src="https://appdirect.imgix.net/Forrester_Navigation-Promo-2.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=clip&amp;q=80&amp;w=258&amp;s=7a4988e464e6aea1a435864155295049"
638                                              alt="Forrester Navigation Promo 2"
639                                          />
640                                          </picture>
641                                                                                                                      <span class="c-nav__sub-menu-link-description">Forrester evaluates top marketplace platforms across 33 criteria. Unlock key insights.</span>
642                                                                            </div>
643                                  </a>
644                                  </li>
645                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
646                                                                <li>
647                                  <a
648                                      class="c-nav__sub-menu-link
649                                      
650                                      "
651                                      href=https://info.appdirect.com/forrester-wave-marketplace-development-platform-report-q4-2024?utm_source=website&amp;utm_medium=homepage&amp;utm_campaign=forrester-wave-2024&amp;utm_content=navigation-ad-platform
652                                      tabindex="3103200"
653                                  >
654                                                                            <div
655                                      class="c-nav__sub-menu-link-container
656                                          "
657                                      >
658                                                                                <span class="c-nav__sub-menu-link-name">
659                                          Access the report <svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
660    <g stroke="none" stroke-width="1" fill="none">
661        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
662    </g>
663</svg>
664
665                                          </span>
666                                                                                                                  </div>
667                                  </a>
668                                  </li>
669                                                                                      </ul>
670                          </li>
671                                                                                                    <li
672                          class="c-nav__sub-menu-group
673                              c-nav__sub-menu-group--banner"
674                          role="none"
675                          >
676                          <ul class="c-nav__sub-menu-group-list" role="none">
677                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
678                                                                <li>
679                                  <a
680                                      class="c-nav__sub-menu-link
681                                      
682                                      "
683                                      href=/pricing
684                                      tabindex="3104100"
685                                  >
686                                                                            <div
687                                      class="c-nav__sub-menu-link-container
688                                          "
689                                      >
690                                                                                <span class="c-nav__sub-menu-link-name">
691                                          Choose a Plan <svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
692    <g stroke="none" stroke-width="1" fill="none">
693        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
694    </g>
695</svg>
696
697                                          </span>
698                                                                                                                  </div>
699                                  </a>
700                                  </li>
701                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
702                                                                <li>
703                                  <a
704                                      class="c-nav__sub-menu-link
705                                      
706                                      "
707                                      href=https://developer.appdirect.com/
708                                      tabindex="3104200"
709                                  >
710                                                                            <div
711                                      class="c-nav__sub-menu-link-container
712                                          "
713                                      >
714                                                                                <span class="c-nav__sub-menu-link-name">
715                                          Developer Portal <svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
716    <g stroke="none" stroke-width="1" fill="none">
717        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
718    </g>
719</svg>
720
721                                          </span>
722                                                                                                                  </div>
723                                  </a>
724                                  </li>
725                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
726                                                                <li>
727                                  <a
728                                      class="c-nav__sub-menu-link
729                                      
730                                      "
731                                      href=https://addons.appdirect.com/en-US/home
732                                      tabindex="3104300"
733                                  >
734                                                                            <div
735                                      class="c-nav__sub-menu-link-container
736                                          "
737                                      >
738                                                                                <span class="c-nav__sub-menu-link-name">
739                                          Discover our Add-On Store <svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
740    <g stroke="none" stroke-width="1" fill="none">
741        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
742    </g>
743</svg>
744
745                                          </span>
746                                                                                                                  </div>
747                                  </a>
748                                  </li>
749                                                                                      </ul>
750                          </li>
751                                            </ul>
752                                    </li>
753                                                                                                                                                                                                                                                                          <li class="c-nav__link-narrow-container" role="menu">
754                  <a
755                      class="c-nav__link
756                      
757                                                                  
758                      c-nav__link--has-sub-menu
759                      "
760                      href="https://catalog.appdirect.com"                      
761                      role="menuitem"
762                      aria-haspopup="true"
763                      aria-expanded="false"
764                      data-sub-menu-link=catalog
765                  >
766                      Catalog
767                  </a>
768                                                              <ul
769                      class="c-nav__sub-menu c-nav__sub-menu--narrow "
770                      data-sub-menu="catalog"
771                      role="menu"
772                      >
773                                                                                                    <li
774                          class="c-nav__sub-menu-group
775                              "
776                          role="none"
777                          >
778                          <ul class="c-nav__sub-menu-group-list" role="none">
779                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
780                                                                <li>
781                                  <a
782                                      class="c-nav__sub-menu-link
783                                      
784                                      "
785                                      href=https://catalog.appdirect.com/en-US/pages/cloud
786                                      tabindex="3201100"
787                                  >
788                                                                            <div
789                                      class="c-nav__sub-menu-link-container
790                                          "
791                                      >
792                                                                                <sp
792an class="c-nav__sub-menu-link-name">
793                                          Software 
794                                          </span>
795                                                                                                                  </div>
796                                  </a>
797                                  </li>
798                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
799                                                                <li>
800                                  <a
801                                      class="c-nav__sub-menu-link
802                                      
803                                      "
804                                      href=https://catalog.appdirect.com/en-US/pages/infrastructure
805                                      tabindex="3201200"
806                                  >
807                                                                            <div
808                                      class="c-nav__sub-menu-link-container
809                                          "
810                                      >
811                                                                                <span class="c-nav__sub-menu-link-name">
812                                          Infrastructure 
813                                          </span>
814                                                                                                                  </div>
815                                  </a>
816                                  </li>
817                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
818                                                                <li>
819                                  <a
820                                      class="c-nav__sub-menu-link
821                                      
822                                      "
823                                      href=https://catalog.appdirect.com/en-US/pages/connectivity
824                                      tabindex="3201300"
825                                  >
826                                                                            <div
827                                      class="c-nav__sub-menu-link-container
828                                          "
829                                      >
830                                                                                <span class="c-nav__sub-menu-link-name">
831                                          Connectivity 
832                                          </span>
833                                                                                                                  </div>
834                                  </a>
835                                  </li>
836                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
837                                                                <li>
838                                  <a
839                                      class="c-nav__sub-menu-link
840                                      
841                                      "
842                                      href=https://catalog.appdirect.com/en-US/pages/mobility
843                                      tabindex="3201400"
844                                  >
845                                                                            <div
846                                      class="c-nav__sub-menu-link-container
847                                          "
848                                      >
849                                                                                <span class="c-nav__sub-menu-link-name">
850                                          Wireless / Mobility 
851                                          </span>
852                                                                                                                  </div>
853                                  </a>
854                                  </li>
855                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
856                                                                <li>
857                                  <a
858                                      class="c-nav__sub-menu-link
859                                      
860                                      "
861                                      href=https://catalog.appdirect.com/en-US/pages/services
862                                      tabindex="3201500"
863                                  >
864                                                                            <div
865                                      class="c-nav__sub-menu-link-container
866                                          "
867                                      >
868                                                                                <span class="c-nav__sub-menu-link-name">
869                                          Services 
870                                          </span>
871                                                                                                                  </div>
872                                  </a>
873                                  </li>
874                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
875                                                                <li>
876                                  <a
877                                      class="c-nav__sub-menu-link
878                                      
879                                      "
880                                      href=https://catalog.appdirect.com/en-US/pages/energy
881                                      tabindex="3201600"
882                                  >
883                                                                            <div
884                                      class="c-nav__sub-menu-link-container
885                                          "
886                                      >
887                                                                                <span class="c-nav__sub-menu-link-name">
888                                          Energy 
889                                          </span>
890                                                                                                                  </div>
891                                  </a>
892                                  </li>
893                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
894                                                                <li>
895                                  <a
896                                      class="c-nav__sub-menu-link
897                                      
898                                      "
899                                      href=https://catalog.appdirect.com/en-US/listing?pl=1153&amp;count=12
900                                      tabindex="3201700"
901                                  >
902                                                                            <div
903                                      class="c-nav__sub-menu-link-container
904                                          "
905                                      >
906                                                                                <span class="c-nav__sub-menu-link-name">
907                                          Devices 
908                                          </span>
909                                                                                                                  </div>
910                                  </a>
911                                  </li>
912                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
913                                                                <li>
914                                  <a
915                                      class="c-nav__sub-menu-link
916                                      
917                                      "
918                                      href=https://catalog.appdirect.com/en-us/pages/browse
919                                      tabindex="3201800"
920                                  >
921                                                                            <div
922                                      class="c-nav__sub-menu-link-container
923                                          "
924                                      >
925                                                                                <span class="c-nav__sub-menu-link-name">
926                                          Browse 
927                                          </span>
928                                                                                                                  </div>
929                                  </a>
930                                  </li>
931                                                                                      </ul>
932                          </li>
933                                            </ul>
934                                    </li>
935                                                                                                                                                                                                                                                                          <li class="" role="menu">
936                  <a
937                      class="c-nav__link
938                      
939                                                                  
940                      c-nav__link--has-sub-menu
941                      "
942                      href="/solutions/overview"                      
943                      role="menuitem"
944                      aria-haspopup="true"
945                      aria-expanded="false"
946                      data-sub-menu-link=solutions
947                  >
948                      Solutions
949                  </a>
950                                                              <ul
951                      class="c-nav__sub-menu  "
952                      data-sub-menu="solutions"
953                      role="menu"
954                      >
955                                                                                                    <li
956                          class="c-nav__sub-menu-group
957                              "
958                          role="none"
959                          >
960                          <ul class="c-nav__sub-menu-group-list" role="none">
961                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
962                                                                <li>
963                                  <a
964                                      class="c-nav__sub-menu-link
965                                      
966                                      c-nav__sub-menu-link--heading"
967                                      
968                                      tabindex="-1"
969                                  >
970                                                                            <div
971                                      class="c-nav__sub-menu-link-container
972                                          "
973                                      >
974                                                                                <span class="c-nav__sub-menu-link-name">
975                                          By Services Sold&nbsp; 
976                                          </span>
977                                                                                                                  </div>
978                                  </a>
979                                  </li>
980                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
981                                                                <li>
982                                  <a
983                                      class="c-nav__sub-menu-link
984                                      
985                                      "
986                                      href=/solutions/software-as-a-service
987                                      tabindex="3301200"
988                                  >
989                                                                            <div
990                                      class="c-nav__sub-menu-link-container
991                                          "
992                                      >
993                                                                                <span class="c-nav__sub-menu-link-name">
994                                          Software as a Service 
995                                          </span>
996                                                                                                                  </div>
997                                  </a>
998                                  </li>
999                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1000                                                                <li>
1001                                  <a
1002                                      class="c-nav__sub-menu-link
1003                                      
1004                                      "
1005                                      href=/solutions/resell-iaas
1006                                      tabindex="3301300"
1007                                  >
1008                                                                            <div
1009                                      class="c-nav__sub-menu-link-container
1010                                          "
1011                                      >
1012                                                                                <span class="c-nav__sub-menu-link-name">
1013                                          Infrastructure as a Service 
1014                                          </span>
1015                                                                                                                  </div>
1016                                  </a>
1017                                  </li>
1018                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1019                                                                <li>
1020                                  <a
1021                                      class="c-nav__sub-menu-link
1022                                      
1023                                      "
1024                                      href=/resources/building-a-software-ecosystem
1025                                      tabindex="3301400"
1026                                  >
1027                                                                            <div
1028                                      class="c-nav__sub-menu-link-container
1029                                          "
1030                                      >
1031                                                                                <span class="c-nav__sub-menu-link-name">
1032                                          Third Party Digital Services 
1033                                          </span>
1034                                                                                                                  </div>
1035                                  </a>
1036                                  </li>
1037                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1038                                                                <li>
1039                                  <a
1040                                      class="c-nav__sub-menu-link
1041                                      
1042                                      "
1043                                      href=/solutions/managed-services
1044                                      tabindex="3301500"
1045                                  >
1046                                                                            <div
1047                                      class="c-nav__sub-menu-link-container
1048                                          "
1049                                      >
1050                                                                                <span class="c-nav__sub-menu-link-name">
1051                                          Managed Services 
1052                                          </span>
1053                                                                                                                  </div>
1054                                  </a>
1055                                  </li>
1056                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1057                                                                <li>
1058                                  <a
1059                                      class="c-nav__sub-menu-link
1060                                      
1061                                      "
1062                                      href=/platform/apphelp
1063                                      tabindex="3301600"
1064                                  >
1065                                                                            <div
1066                                      class="c-nav__sub-menu-link-container
1067                                          "
1068                                      >
1069                                                                                <span class="c-nav__sub-menu-link-name">
1070                                          Customer Support Services 
1071                                          </span>
1072                                                                                                                  </div>
1073                                  </a>
1074                                  </li>
1075                                                                                      </ul>
1076                          </li>
1077                                                                                                    <li
1078                          class="c-nav__sub-menu-group
1079                              "
1080                          role="none"
1081                          >
1082                          <ul class="c-nav__sub-menu-group-list" role="none">
1083                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1084                                                                <li>
1085                                  <a
1086                                      class="c-nav__sub-menu-link
1087                                      
1088                                      c-nav__sub-menu-link--heading"
1089                                      
1090                                      tabindex="-1"
1091                                  >
1092                                                                            <div
1093                                      class="c-nav__sub-menu-link-container
1094                                          "
1095                                      >
1096                                                                                <span class="c-nav__sub-menu-link-name">
1097                                          By Use Case&nbsp; 
1098                                          </span>
1099                                                                                                                  </div>
1100                                  </a>
1101                                  </li>
1102                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1103                                                                <li>
1104                                  <a
1105                                      class="c-nav__sub-menu-link
1106                                      
1107                                      "
1108                                      href=/platform/appmarket
1109                                      tabindex="3302200"
1110                                  >
1111                                                                            <div
1112                                      class="c-nav__sub-menu-link-container
1113                                          "
1114                                      >
1115                                                                                <sp
1115an class="c-nav__sub-menu-link-name">
1116                                          Launch an App Store 
1117                                          </span>
1118                                                                                                                  </div>
1119                                  </a>
1120                                  </li>
1121                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1122                                                                <li>
1123                                  <a
1124                                      class="c-nav__sub-menu-link
1125                                      
1126                                      "
1127                                      href=/solutions/scale-a-digital-ecosystem
1128                                      tabindex="3302300"
1129                                  >
1130                                                                            <div
1131                                      class="c-nav__sub-menu-link-container
1132                                          "
1133                                      >
1134                                                                                <span class="c-nav__sub-menu-link-name">
1135                                          Scale a Partner Ecosystem 
1136                                          </span>
1137                                                                                                                  </div>
1138                                  </a>
1139                                  </li>
1140                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1141                                                                <li>
1142                                  <a
1143                                      class="c-nav__sub-menu-link
1144                                      
1145                                      "
1146                                      href=/solutions/manage-a-reseller-program
1147                                      tabindex="3302400"
1148                                  >
1149                                                                            <div
1150                                      class="c-nav__sub-menu-link-container
1151                                          "
1152                                      >
1153                                                                                <span class="c-nav__sub-menu-link-name">
1154                                          Manage a Reseller Program 
1155                                          </span>
1156                                                                                                                  </div>
1157                                  </a>
1158                                  </li>
1159                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1160                                                                <li>
1161                                  <a
1162                                      class="c-nav__sub-menu-link
1163                                      
1164                                      "
1165                                      href=/platform/appdevices
1166                                      tabindex="3302500"
1167                                  >
1168                                                                            <div
1169                                      class="c-nav__sub-menu-link-container
1170                                          "
1171                                      >
1172                                                                                <span class="c-nav__sub-menu-link-name">
1173                                          Sell Services for Connected Devices 
1174                                          </span>
1175                                                                                                                  </div>
1176                                  </a>
1177                                  </li>
1178                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1179                                                                <li>
1180                                  <a
1181                                      class="c-nav__sub-menu-link
1182                                      
1183                                      "
1184                                      href=/resources/glossary/subscription-billing
1185                                      tabindex="3302600"
1186                                  >
1187                                                                            <div
1188                                      class="c-nav__sub-menu-link-container
1189                                          "
1190                                      >
1191                                                                                <span class="c-nav__sub-menu-link-name">
1192                                          Automate Subscription Billing 
1193                                          </span>
1194                                                                                                                  </div>
1195                                  </a>
1196                                  </li>
1197                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1198                                                                <li>
1199                                  <a
1200                                      class="c-nav__sub-menu-link
1201                                      
1202                                      "
1203                                      href=/solutions/procurement
1204                                      tabindex="3302700"
1205                                  >
1206                                                                            <div
1207                                      class="c-nav__sub-menu-link-container
1208                                          "
1209                                      >
1210                                                                                <span class="c-nav__sub-menu-link-name">
1211                                          Offer Self-Service Procurement 
1212                                          </span>
1213                                                                                                                  </div>
1214                                  </a>
1215                                  </li>
1216                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1217                                                                <li>
1218                                  <a
1219                                      class="c-nav__sub-menu-link
1220                                      
1221                                      "
1222                                      href=/platform/appdistribution
1223                                      tabindex="3302800"
1224                                  >
1225                                                                            <div
1226                                      class="c-nav__sub-menu-link-container
1227                                          "
1228                                      >
1229                                                                                <span class="c-nav__sub-menu-link-name">
1230                                          Sell Through Third Party Marketplaces 
1231                                          </span>
1232                                                                                                                  </div>
1233                                  </a>
1234                                  </li>
1235                                                                                      </ul>
1236                          </li>
1237                                                                                                    <li
1238                          class="c-nav__sub-menu-group
1239                              "
1240                          role="none"
1241                          >
1242                          <ul class="c-nav__sub-menu-group-list" role="none">
1243                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1244                                                                <li>
1245                                  <a
1246                                      class="c-nav__sub-menu-link
1247                                      
1248                                      c-nav__sub-menu-link--heading"
1249                                      
1250                                      tabindex="-1"
1251                                  >
1252                                                                            <div
1253                                      class="c-nav__sub-menu-link-container
1254                                          "
1255                                      >
1256                                                                                <span class="c-nav__sub-menu-link-name">
1257                                          By Industry&nbsp; 
1258                                          </span>
1259                                                                                                                  </div>
1260                                  </a>
1261                                  </li>
1262                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1263                                                                <li>
1264                                  <a
1265                                      class="c-nav__sub-menu-link
1266                                      
1267                                      "
1268                                      href=/solutions/csp
1269                                      tabindex="3303200"
1270                                  >
1271                                                                            <div
1272                                      class="c-nav__sub-menu-link-container
1273                                          "
1274                                      >
1275                                                                                <sp
1275an class="c-nav__sub-menu-link-name">
1276                                          Communications Service Providers 
1277                                          </span>
1278                                                                                                                  </div>
1279                                  </a>
1280                                  </li>
1281                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1282                                                                <li>
1283                                  <a
1284                                      class="c-nav__sub-menu-link
1285                                      
1286                                      "
1287                                      href=/solutions/isv
1288                                      tabindex="3303300"
1289                                  >
1290                                                                            <div
1291                                      class="c-nav__sub-menu-link-container
1292                                          "
1293                                      >
1294                                                                                <span class="c-nav__sub-menu-link-name">
1295                                          Software Companies 
1296                                          </span>
1297                                                                                                                  </div>
1298                                  </a>
1299                                  </li>
1300                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1301                                                                <li>
1302                                  <a
1303                                      class="c-nav__sub-menu-link
1304                                      
1305                                      "
1306                                      href=/solutions/manufacturers
1307                                      tabindex="3303400"
1308                                  >
1309                                                                            <div
1310                                      class="c-nav__sub-menu-link-container
1311                                          "
1312                                      >
1313                                                                                <span class="c-nav__sub-menu-link-name">
1314                                          Manufacturers 
1315                                          </span>
1316                                                                                                                  </div>
1317                                  </a>
1318                                  </li>
1319                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1320                                                                <li>
1321                                  <a
1322                                      class="c-nav__sub-menu-link
1323                                      
1324                                      "
1325                                      href=/solutions/it-msp
1326                                      tabindex="3303500"
1327                                  >
1328                                                                            <div
1329                                      class="c-nav__sub-menu-link-container
1330                                          "
1331                                      >
1332                                                                                <span class="c-nav__sub-menu-link-name">
1333                                          IT & Managed Service Providers 
1334                                          </span>
1335                                                                                                                  </div>
1336                                  </a>
1337                                  </li>
1338                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1339                                                                <li>
1340                                  <a
1341                                      class="c-nav__sub-menu-link
1342                                      
1343                                      "
1344                                      href=/solutions/financial-services
1345                                      tabindex="3303600"
1346                                  >
1347                                                                            <div
1348                                      class="c-nav__sub-menu-link-container
1349                                          "
1350                                      >
1351                                                                                <span class="c-nav__sub-menu-link-name">
1352                                          Financial Services 
1353                                          </span>
1354                                                                                                                  </div>
1355                                  </a>
1356                                  </li>
1357                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1358                                                                <li>
1359                                  <a
1360                                      class="c-nav__sub-menu-link
1361                                      
1362                                      "
1363                                      href=/solutions/franchises
1364                                      tabindex="3303700"
1365                                  >
1366                                                                            <div
1367                                      class="c-nav__sub-menu-link-container
1368                                          "
1369                                      >
1370                                                                                <span class="c-nav__sub-menu-link-name">
1371                                          Franchises 
1372                                          </span>
1373                                                                                                                  </div>
1374                                  </a>
1375                                  </li>
1376                                                                                      </ul>
1377                          </li>
1378                                            </ul>
1379                                    </li>
1380                                                                                                                                                                                                                                                                          <li class="c-nav__link-narrow-container" role="menu">
1381                  <a
1382                      class="c-nav__link
1383                      
1384                                                                  
1385                      c-nav__link--has-sub-menu
1386                      "
1387                      href="/partners/advisors"                      
1388                      role="menuitem"
1389                      aria-haspopup="true"
1390                      aria-expanded="false"
1391                      data-sub-menu-link=partners
1392                  >
1393                      Partners
1394                  </a>
1395                                                              <ul
1396                      class="c-nav__sub-menu c-nav__sub-menu--narrow "
1397                      data-sub-menu="partners"
1398                      role="menu"
1399                      >
1400                                                                                                    <li
1401                          class="c-nav__sub-menu-group
1402                              "
1403                          role="none"
1404                          >
1405                          <ul class="c-nav__sub-menu-group-list" role="none">
1406                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1407                                                                <li>
1408                                  <a
1409                                      class="c-nav__sub-menu-link
1410                                      
1411                                      "
1412                                      href=/partners/advisors
1413                                      tabindex="3401100"
1414                                  >
1415                                                                            <div
1416                                      class="c-nav__sub-menu-link-container
1417                                          "
1418                                      >
1419                                                                                <span class="c-nav__sub-menu-link-name">
1420                                          Technology Advisors 
1421                                          </span>
1422                                                                                                                  </div>
1423                                  </a>
1424                                  </li>
1425                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1426                                                                <li>
1427                                  <a
1428                                      class="c-nav__sub-menu-link
1429                                      
1430                                      "
1431                                      href=/partners/appdirect-msps
1432                                      tabindex="3401200"
1433                                  >
1434                                                                            <div
1435                                      class="c-nav__sub-menu-link-container
1436                                          "
1437                                      >
1438                                                                                <span class="c-nav__sub-menu-link-name">
1439                                          Managed Service Providers (MSPs) 
1440                                          </span>
1441                                                                                                                  </div>
1442                                  </a>
1443                                  </li>
1444                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1445                                                                <li>
1446                                  <a
1447                                      class="c-nav__sub-menu-link
1448                                      
1449                                      "
1450                                      href=/partners?tab=technology-integrators
1451                                      tabindex="3401300"
1452                                  >
1453                                                                            <div
1454                                      class="c-nav__sub-menu-link-container
1455                                          "
1456                                      >
1457                                                                                <span class="c-nav__sub-menu-link-name">
1458                                          Technology Integrators 
1459                                          </span>
1460                                                                                                                  </div>
1461                                  </a>
1462                                  </li>
1463                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1464                                                                <li>
1465                                  <a
1466                                      class="c-nav__sub-menu-link
1467                                      
1468                                      "
1469                                      href=/partners?tab=add-on-store-partner
1470                                      tabindex="3401400"
1471                                  >
1472                                                                            <div
1473                                      class="c-nav__sub-menu-link-container
1474                                          "
1475                                      >
1476                                                                                <span class="c-nav__sub-menu-link-name">
1477                                          Add-on Store Partner 
1478                                          </span>
1479                                                                                                                  </div>
1480                                  </a>
1481                                  </li>
1482                                                                                      </ul>
1483                          </li>
1484                                            </ul>
1485                                    </li>
1486                                                                                                                                                                                                                                                                          <li class="" role="menu">
1487                  <a
1488                      class="c-nav__link
1489                      
1490                                                                  
1491                      c-nav__link--has-sub-menu
1492                      "
1493                      href="/resources"                      
1494                      role="menuitem"
1495                      aria-haspopup="true"
1496                      aria-expanded="false"
1497                      data-sub-menu-link=resources
1498                  >
1499                      Resources
1500                  </a>
1501                                                              <ul
1502                      class="c-nav__sub-menu  "
1503                      data-sub-menu="resources"
1504                      role="menu"
1505                      >
1506                                                                                                    <li
1507                          class="c-nav__sub-menu-group
1508                              "
1509                          role="none"
1510                          >
1511                          <ul class="c-nav__sub-menu-group-list" role="none">
1512                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1513                                                                <li>
1514                                  <a
1515                                      class="c-nav__sub-menu-link
1516                                      
1517                                      c-nav__sub-menu-link--heading"
1518                                      
1519                                      tabindex="-1"
1520                                  >
1521                                                                            <div
1522                                      class="c-nav__sub-menu-link-container
1523                                          "
1524                                      >
1525                                                                                <span class="c-nav__sub-menu-link-name">
1526                                          By Type&nbsp; 
1527                                          </span>
1528                                                                                                                  </div>
1529                                  </a>
1530                                  </li>
1531                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1532                                                                <li>
1533                                  <a
1534                                      class="c-nav__sub-menu-link
1535                                      
1536                                      "
1537                                      href=/thrive
1538                                      tabindex="3501200"
1539                                  >
1540                                                                            <div
1541                                      class="c-nav__sub-menu-link-container
1542                                          "
1543                                      >
1544                                                                                <span class="c-nav__sub-menu-link-name">
1545                                          Thrive Resources 
1546                                          </span>
1547                                                                                                                  </div>
1548                                  </a>
1549                                  </li>
1550                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1551                                                                <li>
1552                                  <a
1553                                      class="c-nav__sub-menu-link
1554                                      
1555                                      "
1556                                      href=/resources?type=analyst-%26-research-reports
1557                                      tabindex="3501300"
1558                                  >
1559                                                                            <div
1560                                      class="c-nav__sub-menu-link-container
1561                                          "
1562                                      >
1563                                                                                <span class="c-nav__sub-menu-link-name">
1564                                          Analyst & Research Reports 
1565                                          </span>
1566                                                                                                                  </div>
1567                                  </a>
1568                                  </li>
1569                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1570                                                                <li>
1571                                  <a
1572                                      class="c-nav__sub-menu-link
1573                                      
1574                                      "
1575                                      href=/resources?type=webinar
1576                                      tabindex="3501400"
1577                                  >
1578                                                                            <div
1579                                      class="c-nav__sub-menu-link-container
1580                                          "
1581                                      >
1582                                                                                <span class="c-nav__sub-menu-link-name">
1583                                          Webinars 
1584                                          </span>
1585                                                                                                                  </div>
1586                                  </a>
1587                                  </li>
1588                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1589                                                                <li>
1590                                  <a
1591                                      class="c-nav__sub-menu-link
1592                                      
1593                                      "
1594                                      href=/resources/events
1595                                      tabindex="3501500"
1596                                  >
1597                                                                            <div
1598                                      class="c-nav__sub-menu-link-container
1599                                          "
1600                                      >
1601                                                                                <span class="c-nav__sub-menu-link-name">
1602                                          Upcoming Events 
1603                                          </span>
1604                                                                                                                  </div>
1605                                  </a>
1606                                  </li>
1607                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1608                                                                <li>
1609                                  <a
1610                                      class="c-nav__sub-menu-link
1611                                      
1612                                      "
1613                                      href=/blog
1614                                      tabindex="3501600"
1615                                  >
1616                                                                            <div
1617                                      class="c-nav__sub-menu-link-container
1618                                          "
1619                                      >
1620                                                                                <span class="c-nav__sub-menu-link-name">
1621                                          Blog 
1622                                          </span>
1623                                                                                                                  </div>
1624                                  </a>
1625                                  </li>
1626                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1627                                                                <li>
1628                                  <a
1629                                      class="c-nav__sub-menu-link
1630                                      
1631                                      "
1632                                      href=/resources
1633                                      tabindex="3501700"
1634                                  >
1635                                                                            <div
1636                                      class="c-nav__sub-menu-link-container
1637                                          "
1638                                      >
1639                                                                                <span class="c-nav__sub-menu-link-name">
1640                                          View All 
1641                                          </span>
1642                                                                                                                  </div>
1643                                  </a>
1644                                  </li>
1645                                                                                      </ul>
1646                          </li>
1647                                                                                                    <li
1648                          class="c-nav__sub-menu-group
1649                              "
1650                          role="none"
1651                          >
1652                          <ul class="c-nav__sub-menu-group-list" role="none">
1653                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1654                                                                <li>
1655                                  <a
1656                                      class="c-nav__sub-menu-link
1657                                      
1658                                      c-nav__sub-menu-link--heading"
1659                                      
1660                                      tabindex="-1"
1661                                  >
1662                                                                            <div
1663                                      class="c-nav__sub-menu-link-container
1664                                          "
1665                                      >
1666                                                                                <sp
1666an class="c-nav__sub-menu-link-name">
1667                                          Key Concepts&nbsp; 
1668                                          </span>
1669                                                                                                                  </div>
1670                                  </a>
1671                                  </li>
1672                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1673                                                                <li>
1674                                  <a
1675                                      class="c-nav__sub-menu-link
1676                                      
1677                                      "
1678                                      href=/the-definitive-guide-to-subscription-commerce/
1679                                      tabindex="3502200"
1680                                  >
1681                                                                            <div
1682                                      class="c-nav__sub-menu-link-container
1683                                          "
1684                                      >
1685                                                                                <span class="c-nav__sub-menu-link-name">
1686                                          Subscription Commerce 
1687                                          </span>
1688                                                                                                                  </div>
1689                                  </a>
1690                                  </li>
1691                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1692                                                                <li>
1693                                  <a
1694                                      class="c-nav__sub-menu-link
1695                                      
1696                                      "
1697                                      href=/resources/guide-six-things-to-know-about-billing-for-subscription-commerce
1698                                      tabindex="3502300"
1699                                  >
1700                                                                            <div
1701                                      class="c-nav__sub-menu-link-container
1702                                          "
1703                                      >
1704                                                                                <span class="c-nav__sub-menu-link-name">
1705                                          Subscription Billing 
1706                                          </span>
1707                                                                                                                  </div>
1708                                  </a>
1709                                  </li>
1710                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1711                                                                <li>
1712                                  <a
1713                                      class="c-nav__sub-menu-link
1714                                      
1715                                      "
1716                                      href=/resources/digital-economy
1717                                      tabindex="3502400"
1718                                  >
1719                                                                            <div
1720                                      class="c-nav__sub-menu-link-container
1721                                          "
1722                                      >
1723                                                                                <span class="c-nav__sub-menu-link-name">
1724                                          Product to Platform 
1725                                          </span>
1726                                                                                                                  </div>
1727                                  </a>
1728                                  </li>
1729                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1730                                                                <li>
1731                                  <a
1732                                      class="c-nav__sub-menu-link
1733                                      
1734                                      "
1735                                      href=/resources/building-a-software-ecosystem
1736                                      tabindex="3502500"
1737                                  >
1738                                                                            <div
1739                                      class="c-nav__sub-menu-link-container
1740                                          "
1741                                      >
1742                                                                                <span class="c-nav__sub-menu-link-name">
1743                                          Building Ecosystems 
1744                                          </span>
1745                                                                                                                  </div>
1746                                  </a>
1747                                  </li>
1748                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1749                                                                <li>
1750                                  <a
1751                                      class="c-nav__sub-menu-link
1752                                      
1753                                      "
1754                                      href=/resources/gtm-12-building-blocks
1755                                      tabindex="3502600"
1756                                  >
1757                                                                            <div
1758                                      class="c-nav__sub-menu-link-container
1759                                          "
1760                                      >
1761                                                                                <span class="c-nav__sub-menu-link-name">
1762                                          SaaS Sales Best Practices 
1763                                          </span>
1764                                                                                                                  </div>
1765                                  </a>
1766                                  </li>
1767                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1768                                                                <li>
1769                                  <a
1770                                      class="c-nav__sub-menu-link
1771                                      
1772                                      "
1773                                      href=/resources/glossary
1774                                      tabindex="3502700"
1775                                  >
1776                                                                            <div
1777                                      class="c-nav__sub-menu-link-container
1778                                          "
1779                                      >
1780                                                                                <span class="c-nav__sub-menu-link-name">
1781                                          Glossary 
1782                                          </span>
1783                                                                                                                  </div>
1784                                  </a>
1785                                  </li>
1786                                                                                      </ul>
1787                          </li>
1788                                                                                                    <li
1789                          class="c-nav__sub-menu-group
1790                              "
1791                          role="none"
1792                          >
1793                          <ul class="c-nav__sub-menu-group-list" role="none">
1794                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1795                                                                <li>
1796                                  <a
1797                                      class="c-nav__sub-menu-link
1798                                      
1799                                      "
1800                                      href=https://thrive.appdirect.com/
1801                                      tabindex="3503100"
1802                                  >
1803                                                                            <div
1804                                      class="c-nav__sub-menu-link-container
1805                                          c-nav__sub-menu-link-container--img"
1806                                      >
1807                                                                                                                                                                                                                                                        <picture>
1808                                          <source data-srcset="https://appdirect.imgix.net/Thrive26_Navigation-Promo.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=clip&amp;q=80&amp;w=258&amp;s=fa3cb93a1a4ffaea6f1d44561faa5b46 2x,
1809                                                          https://appdirect.imgix.net/Thrive26_Navigation-Promo.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=clip&amp;q=80&amp;w=258&amp;s=7259cbca5ce8deb02946d804c4df6553 1x"/>
1810                                          <img
1811                                              class="js-lazy c-nav__sub-menu-link-img"
1812                                              data-src="https://appdirect.imgix.net/Thrive26_Navigation-Promo.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=clip&amp;q=80&amp;w=258&amp;s=7259cbca5ce8deb02946d804c4df6553"
1813                                              alt="Thrive26 Navigation Promo"
1814                                          />
1815                                          </picture>
1816                                                                                                                      <span class="c-nav__sub-menu-link-description">Gain the insights, strategies, and connections to your unlock potential and enable your organization to thrive.</span>
1817                                                                            </div>
1818                                  </a>
1819                                  </li>
1820                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1821                                                                <li>
1822                                  <a
1823                                      class="c-nav__sub-menu-link
1824                                      
1825                                      "
1826                                      href=https://thrive.appdirect.com/
1827                                      tabindex="3503200"
1828                                  >
1829                                                                            <div
1830                                      class="c-nav__sub-menu-link-container
1831                                          "
1832                                      >
1833                                                                                <span class="c-nav__sub-menu-link-name">
1834                                          Register now <svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
1835    <g stroke="none" stroke-width="1" fill="none">
1836        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
1837    </g>
1838</svg>
1839
1840                                          </span>
1841                                                                                                                  </div>
1842                                  </a>
1843                                  </li>
1844                                                                                      </ul>
1845                          </li>
1846                                            </ul>
1847                                    </li>
1848                                                                                                                                                                                                                                                                          <li class="" role="menu">
1849                  <a
1850                      class="c-nav__link
1851                      
1852                                                                  
1853                      c-nav__link--has-sub-menu
1854                      "
1855                      href="/customers"                      
1856                      role="menuitem"
1857                      aria-haspopup="true"
1858                      aria-expanded="false"
1859                      data-sub-menu-link=customers
1860                  >
1861                      Customers
1862                  </a>
1863                                                              <ul
1864                      class="c-nav__sub-menu  c-nav__sub-menu--semi-narrow"
1865                      data-sub-menu="customers"
1866                      role="menu"
1867                      >
1868                                                                                                    <li
1869                          class="c-nav__sub-menu-group
1870                              "
1871                          role="none"
1872                          >
1873                          <ul class="c-nav__sub-menu-group-list" role="none">
1874                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1875                                                                <li>
1876                                  <a
1877                                      class="c-nav__sub-menu-link
1878                                      
1879                                      c-nav__sub-menu-link--heading"
1880                                      
1881                                      tabindex="-1"
1882                                  >
1883                                                                            <div
1884                                      class="c-nav__sub-menu-link-container
1885                                          "
1886                                      >
1887                                                                                <sp
1887an class="c-nav__sub-menu-link-name">
1888                                          Customer Stories&nbsp; 
1889                                          </span>
1890                                                                                                                  </div>
1891                                  </a>
1892                                  </li>
1893                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1894                                                                <li>
1895                                  <a
1896                                      class="c-nav__sub-menu-link
1897                                      
1898                                      "
1899                                      href=/customers/vodafone
1900                                      tabindex="3601200"
1901                                  >
1902                                                                            <div
1903                                      class="c-nav__sub-menu-link-container
1904                                          "
1905                                      >
1906                                                                                <span class="c-nav__sub-menu-link-name">
1907                                          Telecom Spotlight 
1908                                          </span>
1909                                                                                                                  </div>
1910                                  </a>
1911                                  </li>
1912                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1913                                                                <li>
1914                                  <a
1915                                      class="c-nav__sub-menu-link
1916                                      
1917                                      "
1918                                      href=/customers/adp
1919                                      tabindex="3601300"
1920                                  >
1921                                                                            <div
1922                                      class="c-nav__sub-menu-link-container
1923                                          "
1924                                      >
1925                                                                                <span class="c-nav__sub-menu-link-name">
1926                                          Software Vendor Spotlight 
1927                                          </span>
1928                                                                                                                  </div>
1929                                  </a>
1930                                  </li>
1931                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1932                                                                <li>
1933                                  <a
1934                                      class="c-nav__sub-menu-link
1935                                      
1936                                      "
1937                                      href=/customers/jaguar-land-rover
1938                                      tabindex="3601400"
1939                                  >
1940                                                                            <div
1941                                      class="c-nav__sub-menu-link-container
1942                                          "
1943                                      >
1944                                                                                <span class="c-nav__sub-menu-link-name">
1945                                          Manufacturing Spotlight 
1946                                          </span>
1947                                                                                                                  </div>
1948                                  </a>
1949                                  </li>
1950                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1951                                                                <li>
1952                                  <a
1953                                      class="c-nav__sub-menu-link
1954                                      
1955                                      "
1956                                      href=/resources/case-study-cancom
1957                                      tabindex="3601500"
1958                                  >
1959                                                                            <div
1960                                      class="c-nav__sub-menu-link-container
1961                                          "
1962                                      >
1963                                                                                <span class="c-nav__sub-menu-link-name">
1964                                          MSP/VAR Spotlight 
1965                                          </span>
1966                                                                                                                  </div>
1967                                  </a>
1968                                  </li>
1969                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1970                                                                <li>
1971                                  <a
1972                                      class="c-nav__sub-menu-link
1973                                      
1974                                      "
1975                                      href=/resources/case-study-keller-williams
1976                                      tabindex="3601600"
1977                                  >
1978                                                                            <div
1979                                      class="c-nav__sub-menu-link-container
1980                                          "
1981                                      >
1982                                                                                <span class="c-nav__sub-menu-link-name">
1983                                          Franchise Spotlight 
1984                                          </span>
1985                                                                                                                  </div>
1986                                  </a>
1987                                  </li>
1988                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1989                                                                <li>
1990                                  <a
1991                                      class="c-nav__sub-menu-link
1992                                      
1993                                      "
1994                                      href=/customers
1995                                      tabindex="3601700"
1996                                  >
1997                                                                            <div
1998                                      class="c-nav__sub-menu-link-container
1999                                          "
2000                                      >
2001                                                                                <span class="c-nav__sub-menu-link-name">
2002                                          View All 
2003                                          </span>
2004                                                                                                                  </div>
2005                                  </a>
2006                                  </li>
2007                                                                                      </ul>
2008                          </li>
2009                                                                                                    <li
2010                          class="c-nav__sub-menu-group
2011                              "
2012                          role="none"
2013                          >
2014                          <ul class="c-nav__sub-menu-group-list" role="none">
2015                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
2016                                                                <li>
2017                                  <a
2018                                      class="c-nav__sub-menu-link
2019                                      
2020                                      c-nav__sub-menu-link--heading"
2021                                      
2022                                      tabindex="-1"
2023                                  >
2024                                                                            <div
2025                                      class="c-nav__sub-menu-link-container
2026                                          "
2027                                      >
2028                                                                                <span class="c-nav__sub-menu-link-name">
2029                                          &nbsp; 
2030                                          </span>
2031                                                                                                                  </div>
2032                                  </a>
2033                                  </li>
2034                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
2035                                                                <li>
2036                                  <a
2037                                      class="c-nav__sub-menu-link
2038                                      
2039                                      "
2040                                      href=/resources?type=customer-video
2041                                      tabindex="3602200"
2042                                  >
2043                                                                            <div
2044                                      class="c-nav__sub-menu-link-container
2045                                          "
2046                                      >
2047                                                                                <sp
2047an class="c-nav__sub-menu-link-name">
2048                                          Testimonial Videos 
2049                                          </span>
2050                                                                                                                  </div>
2051                                  </a>
2052                                  </li>
2053                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
2054                                                                <li>
2055                                  <a
2056                                      class="c-nav__sub-menu-link
2057                                      
2058                                      "
2059                                      href=/resources?type=case-study
2060                                      tabindex="3602300"
2061                                  >
2062                                                                            <div
2063                                      class="c-nav__sub-menu-link-container
2064                                          "
2065                                      >
2066                                                                                <span class="c-nav__sub-menu-link-name">
2067                                          Case Studies 
2068                                          </span>
2069                                                                                                                  </div>
2070                                  </a>
2071                                  </li>
2072                                                                                      </ul>
2073                          </li>
2074                                            </ul>
2075                                    </li>
2076                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        <li class="" role="menu">
2077                  <a
2078                      class="c-nav__link
2079                      
2080                                                                  
2081                      
2082                      "
2083                      href="/pricing"                      
2084                      role="menuitem"
2085                      aria-haspopup="false"
2086                      aria-expanded="false"
2087                      
2088                  >
2089                      Pricing
2090                  </a>
2091                                    </li>
2092                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                </ul>
2093                              <ul class="c-nav__list c-nav__list--end" role="menuitem">
2094                                                                                                                                                                                                                                                                          <li class="" role="menu">
2095                  <a
2096                      class="
2097                      
2098                      hide-is-searching                      show-has-request-demo                      c-button c-nav__link--button
2099                      
2100                      "
2101                      href="/store/signup?ref=mnav"                      autofocus
2102                      role="menuitem"
2103                      aria-haspopup="false"
2104                      aria-expanded="false"
2105                      
2106                  >
2107                      Sign Up
2108                  </a>
2109                                    </li>
2110                                                                                                                                                                                                                                                                          <li class="" role="menu">
2111                  <a
2112                      class="c-nav__link
2113                      
2114                                            show-is-searching                      c-nav__link--search
2115                      
2116                      "
2117                                            
2118                      role="menuitem"
2119                      aria-haspopup="false"
2120                      aria-expanded="false"
2121                      
2122                  >
2123                      <input class="js-search-input c-nav__search-input" aria-label="Search on AppDirect.com" type="text" autocomplete="off" placeholder="Search AppDirect.com" />
2124                  </a>
2125                                    </li>
2126                                                                                                                                                                                                                                                                          <li class="" role="menu">
2127                  <a
2128                      class="c-nav__link
2129                      
2130                                                                  c-nav__search-btn
2131                      
2132                      "
2133                                            
2134                      role="menuitem"
2135                      aria-haspopup="false"
2136                      aria-expanded="false"
2137                      
2138                  >
2139                      <svg viewBox="0 0 24 24">
2140  <title>Search icon</title>
2141  <path d="M22.6 20.9L17 15.2c1.1-1.5 1.8-3.3 1.8-5.4 0-4.9-4-8.9-8.9-8.9C5 1 1 5 1 9.9s4 8.9 8.9 8.9c2 0 3.9-.7 5.4-1.8l5.7 5.7c.5.5 1.2.5 1.7 0 .4-.5.4-1.3-.1-1.8zM3.3 9.9c0-3.6 2.9-6.6 6.6-6.6 3.6 0 6.6 2.9 6.6 6.6s-2.9 6.6-6.6 6.6c-3.6-.1-6.6-3-6.6-6.6z"></path>
2142</svg>
2143
2144                  </a>
2145                                    </li>
2146                                      </ul>
2147                              <ul class="c-nav__list c-nav__list--mobile" role="menuitem">
2148                                                                                                                                                                                                                                                                          <li class="" role="menu">
2149                  <a
2150                      class="c-nav__link
2151                      
2152                      hide-is-mobile-menu-expanded                                            c-nav__mobile-icon-link c-nav__mobile-icon-link--open
2153                      
2154                      "
2155                      href="javascript:void(0)"                      autofocus
2156                      role="menuitem"
2157                      aria-haspopup="false"
2158                      aria-expanded="false"
2159                      
2160                  >
2161                      
2162                  </a>
2163                                    </li>
2164                                                                                                                                                                                                                                                                          <li class="" role="menu">
2165                  <a
2166                      class="c-nav__link
2167                      
2168                                            show-is-mobile-menu-expanded                      c-nav__mobile-icon-link c-nav__mobile-icon-link--close
2169                      
2170                      "
2171                      href="javascript:void(0)"                      
2172                      role="menuitem"
2173                      aria-haspopup="false"
2174                      aria-expanded="false"
2175                      
2176                  >
2177                       
2178                  </a>
2179                                    </li>
2180                                      </ul>
2181                  </nav>
2182      </div>
2183    </div>
2184</header>
2185
2186<nav class="
2187    c-nav__mobile-drawer
2188    c-nav__mobile-drawer--main
2189    "
2190  ref="main"
2191>
2192              <ul class="c-nav__list c-nav__list--start-mobile">
2193                                                                                                      <li>
2194            <a
2195              class="c-nav__link
2196                
2197                c-nav__link--search
2198                "
2199              
2200              
2201            >
2202              <input class="js-search-input c-nav__search-input" aria-label="Search on AppDirect.com" type="text" autocomplete="off" placeholder="Search AppDirect.com" />
2203                          </a>
2204                      </li>
2205                                                                                                        <li>
2206            <a
2207              class="c-nav__link
2208                
2209                c-nav__search-btn
2210                "
2211              
2212              
2213            >
2214              <svg viewBox="0 0 24 24">
2215  <title>Search icon</title>
2216  <path d="M22.6 20.9L17 15.2c1.1-1.5 1.8-3.3 1.8-5.4 0-4.9-4-8.9-8.9-8.9C5 1 1 5 1 9.9s4 8.9 8.9 8.9c2 0 3.9-.7 5.4-1.8l5.7 5.7c.5.5 1.2.5 1.7 0 .4-.5.4-1.3-.1-1.8zM3.3 9.9c0-3.6 2.9-6.6 6.6-6.6 3.6 0 6.6 2.9 6.6 6.6s-2.9 6.6-6.6 6.6c-3.6-.1-6.6-3-6.6-6.6z"></path>
2217</svg>
2218
2219                          </a>
2220                      </li>
2221                  </ul>
2222          <ul class="c-nav__list c-nav__list--start">
2223                                                                                                      <li>
2224            <a
2225              class="c-nav__link
2226                c-nav__link--has-sub-menu
2227                
2228                "
2229              href=javascript:void(0)
2230              data-sub-menu-link=platform
2231            >
2232              Platform
2233                              <span class="c-nav__link-arrow" aria-hidden="true">
2234                  &gt;
2235                </span>
2236                          </a>
2237                                        <ul
2238                class="c-nav__sub-menu"
2239                data-sub-menu="platform"
2240              >
2241                                  <li class="c-nav__sub-menu-group">
2242                    <ul class="c-nav__sub-menu-group-list">
2243                                                                                                                                            
2244                                                                        
2245                                                  <li>
2246                            <a
2247                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
2248                              href=/platform/marketplace-platform
2249                            >
2250                              Digital Monetization Capabilities
2251                            </a>
2252                          </li>    
2253                                            
2254                                                                                                                      
2255                                                                        
2256                                                  <li>
2257                            <a
2258                              class="c-nav__sub-menu-link "
2259                              href=/platform/appmarket
2260                            >
2261                              B2B Marketplace
2262                            </a>
2263                          </li>    
2264                                            
2265                                                                                                                      
2266                                                                        
2267                                                  <li>
2268                            <a
2269                              class="c-nav__sub-menu-link "
2270                              href=/platform/appreseller
2271                            >
2272                              Partner Relationship Management
2273                            </a>
2274                          </li>    
2275                                            
2276                                                                                                                      
2277                                                                        
2278                                                  <li>
2279                            <a
2280                              class="c-nav__sub-menu-link "
2281                              href=/platform/appbilling
2282                            >
2283                              Subscription Billing
2284                            </a>
2285                          </li>    
2286                                            
2287                                                                                                                      
2288                                                                        
2289                                                  <li>
2290                            <a
2291                              class="c-nav__sub-menu-link "
2292                              href=/platform/appdistribution
2293                            >
2294                              Cloud Distribution
2295                            </a>
2296                          </li>    
2297                                            
2298                                                                                                                      
2299                                                                        
2300                                                  <li>
2301                            <a
2302                              class="c-nav__sub-menu-link "
2303                              href=/platform/appdevices
2304                            >
2305                              Device Application Management
2306                            </a>
2307                          </li>    
2308                                            
2309                                                                                                                      
2310                                                                        
2311                                                  <li>
2312                            <a
2313                              class="c-nav__sub-menu-link "
2314                              href=/platform/digital-engagement-capabilities
2315                            >
2316                              Digital Engagement Capabilities
2317                            </a>
2318                          </li>    
2319                                            
2320                                          </ul>
2321                  </li>
2322                                  <li class="c-nav__sub-menu-group">
2323                    <ul class="c-nav__sub-menu-group-list">
2324                                                                                                                                            
2325                                                                        
2326                                                  <li>
2327                            <a
2328                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
2329                              href=/platform-v2/centralize-how-you-manage-your-tech-stack
2330                            >
2331                              Digital Procurement Capabilities
2332                            </a>
2333                          </li>    
2334                                            
2335                                                                                                                      
2336                                                                        
2337                                                  <li>
2338                            <a
2339                              class="c-nav__sub-menu-link "
2340                              href=/platform-v2/centralize-how-you-procure-your-tech-stack
2341                            >
2342                              Procurement Marketplace
2343                            </a>
2344                          </li>    
2345                                            
2346                                                                                                                      
2347                                                                        
2348                                                  <li>
2349                            <a
2350                              class="c-nav__sub-menu-link "
2351                              href=/platform-v2/centralize-all-of-your-saas-and-iaas-subscriptions
2352                            >
2353                              Cloud Lifecycle Management
2354                            </a>
2355                          </li>    
2356                                            
2357                                                                                                                      
2358                                                                        
2359                                                  <li>
2360                            <a
2361                              class="c-nav__sub-menu-link "
2362                              href=/platform-v2/streamline-your-network-from-design-to-payment
2363                            >
2364                              Network Lifecycle Management
2365                            </a>
2366                          </li>    
2367                                            
2368                                                                                                                      
2369                                                                        
2370                                                  <li>
2371                            <a
2372                              class="c-nav__sub-menu-link "
2373                              href=/platform-v2/simplify-mobile-from-discovery-to-payment
2374                            >
2375                              Mobile Lifecycle Management
2376                            </a>
2377                          </li>    
2378                                            
2379                                                                                                                      
2380                                                                        
2381                                                  <li>
2382                            <a
2383                              class="c-nav__sub-menu-link "
2384                              href=/platform-v2/manage-all-your-ai-solutions-in-a-private-workspace
2385                            >
2386                              AI Lifecycle Management
2387                            </a>
2388                          </li>    
2389                                            
2390                                                                                                                      
2391                                                                        
2392                                                  <li>
2393                            <a
2394                              class="c-nav__sub-menu-link "
2395                              href=/platform-v2/take-control-of-energy-costs
2396                            >
2397                              Energy Lifecycle Management
2398                            </a>
2399                          </li>    
2400                                            
2401                                                                                                                      
2402                                                                        
2403                                                  <li>
2404                            <a
2405                              class="c-nav__sub-menu-link "
2406                              href=/platform-v2/equip-your-team-and-manage-every-asset
2407                            >
2408                              Hardware Lifecycle Management
2409                            </a>
2410                          </li>    
2411                                            
2412                                                                                                                      
2413                                                                        
2414                                                  <li>
2415                            <a
2416                              class="c-nav__sub-menu-link "
2417                              href=https://catalog.appdirect.com/en-US/apps/325884/appdirect-smartsupport
2418                            >
2419                              Support Solutions
2420                            </a>
2421                          </li>    
2422                                            
2423                                          </ul>
2424                  </li>
2425                                  <li class="c-nav__sub-menu-group">
2426                    <ul class="c-nav__sub-menu-group-list">
2427                                                                                                                                            
2428                                                                        
2429                                                  <li>
2430                            <a
2431                              class="c-nav__sub-menu-link "
2432                              href=https://info.appdirect.com/forrester-wave-marketplace-development-platform-report-q4-2024?utm_source=website&amp;utm_medium=homepage&amp;utm_campaign=forrester-wave-2024&amp;utm_content=navigation-ad-platform
2433                            >
2434                              Forrester Navigation Promo 2
2435                            </a>
2436                          </li>    
2437                                            
2438                                                                                                                      
2439                                                                        
2440                                                  <li>
2441                            <a
2442                              class="c-nav__sub-menu-link "
2443                              href=https://info.appdirect.com/forrester-wave-marketplace-development-platform-report-q4-2024?utm_source=website&amp;utm_medium=homepage&amp;utm_campaign=forrester-wave-2024&amp;utm_content=navigation-ad-platform
2444                            >
2445                              Access the report
2446                            </a>
2447                          </li>    
2448                                            
2449                                          </ul>
2450                  </li>
2451                                  <li class="c-nav__sub-menu-group">
2452                    <ul class="c-nav__sub-menu-group-list">
2453                                                                                                                                            
2454                                                                        
2455                                                  <li>
2456                            <a
2457                              class="c-nav__sub-menu-link "
2458                              href=/pricing
2459                            >
2460                              Choose a Plan
2461                            </a>
2462                          </li>    
2463                                            
2464                                                                                                                      
2465                                                                        
2466                                                  <li>
2467                            <a
2468                              class="c-nav__sub-menu-link "
2469                              href=https://developer.appdirect.com/
2470                            >
2471                              Developer Portal
2472                            </a>
2473                          </li>    
2474                                            
2475                                                                                                                      
2476                                                                        
2477                                                  <li>
2478                            <a
2479                              class="c-nav__sub-menu-link "
2480                              href=https://addons.appdirect.com/en-US/home
2481                            >
2482                              Discover our Add-On Store
2483                            </a>
2484                          </li>    
2485                                            
2486                                          </ul>
2487                  </li>
2488                              </ul>
2489                      </li>
2490                                                                                                        <li>
2491            <a
2492              class="c-nav__link
2493                c-nav__link--has-sub-menu
2494                
2495                "
2496              href=https://catalog.appdirect.com
2497              data-sub-menu-link=catalog
2498            >
2499              Catalog
2500                              <span class="c-nav__link-arrow" aria-hidden="true">
2501                  &gt;
2502                </span>
2503                          </a>
2504                                        <ul
2505                class="c-nav__sub-menu"
2506                data-sub-menu="catalog"
2507              >
2508                                  <li class="c-nav__sub-menu-group">
2509                    <ul class="c-nav__sub-menu-group-list">
2510                                                                                                                                            
2511                                                                        
2512                                                  <li>
2513                            <a
2514                              class="c-nav__sub-menu-link "
2515                              href=https://catalog.appdirect.com/en-US/pages/cloud
2516                            >
2517                              Software
2518                            </a>
2519                          </li>    
2520                                            
2521                                                                                                                      
2522                                                                        
2523                                                  <li>
2524                            <a
2525                              class="c-nav__sub-menu-link "
2526                              href=https://catalog.appdirect.com/en-US/pages/infrastructure
2527                            >
2528                              Infrastructure
2529                            </a>
2530                          </li>    
2531                                            
2532                                                                                                                      
2533                                                                        
2534                                                  <li>
2535                            <a
2536                              class="c-nav__sub-menu-link "
2537                              href=https://catalog.appdirect.com/en-US/pages/connectivity
2538                            >
2539                              Connectivity
2540                            </a>
2541                          </li>    
2542                                            
2543                                                                                                                      
2544                                                                        
2545                                                  <li>
2546                            <a
2547                              class="c-nav__sub-menu-link "
2548                              href=https://catalog.appdirect.com/en-US/pages/mobility
2549                            >
2550                              Wireless / Mobility
2551                            </a>
2552                          </li>    
2553                                            
2554                                                                                                                      
2555                                                                        
2556                                                  <li>
2557                            <a
2558                              class="c-nav__sub-menu-link "
2559                              href=https://catalog.appdirect.com/en-US/pages/services
2560                            >
2561                              Services
2562                            </a>
2563                          </li>    
2564                                            
2565                                                                                                                      
2566                                                                        
2567                                                  <li>
2568                            <a
2569                              class="c-nav__sub-menu-link "
2570                              href=https://catalog.appdirect.com/en-US/pages/energy
2571                            >
2572                              Energy
2573                            </a>
2574                          </li>    
2575                                            
2576                                                                                                                      
2577                                                                        
2578                                                  <li>
2579                            <a
2580                              class="c-nav__sub-menu-link "
2581                              href=https://catalog.appdirect.com/en-US/listing?pl=1153&amp;count=12
2582                            >
2583                              Devices
2584                            </a>
2585                          </li>    
2586                                            
2587                                                                                                                      
2588                                                                        
2589                                                  <li>
2590                            <a
2591                              class="c-nav__sub-menu-link "
2592                              href=https://catalog.appdirect.com/en-us/pages/browse
2593                            >
2594                              Browse
2595                            </a>
2596                          </li>    
2597                                            
2598                                          </ul>
2599                  </li>
2600                                  <li class="c-nav__sub-menu-group">
2601                    <ul class="c-nav__sub-menu-group-list">
2602                                                                </ul>
2603                  </li>
2604                              </ul>
2605                      </li>
2606                                                                                                        <li>
2607            <a
2608              class="c-nav__link
2609                c-nav__link--has-sub-menu
2610                
2611                "
2612              href=/solutions/overview
2613              data-sub-menu-link=solutions
2614            >
2615              Solutions
2616                              <span class="c-nav__link-arrow" aria-hidden="true">
2617                  &gt;
2618                </span>
2619                          </a>
2620                                        <ul
2621                class="c-nav__sub-menu"
2622                data-sub-menu="solutions"
2623              >
2624                                  <li class="c-nav__sub-menu-group">
2625                    <ul class="c-nav__sub-menu-group-list">
2626                                                                                                                                            
2627                                                                        
2628                                                  <li>
2629                            <a
2630                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
2631                              
2632                            >
2633                              By Services Sold
2634                            </a>
2635                          </li>    
2636                                            
2637                                                                                                                      
2638                                                                        
2639                                                  <li>
2640                            <a
2641                              class="c-nav__sub-menu-link "
2642                              href=/solutions/software-as-a-service
2643                            >
2644                              Software as a Service
2645                            </a>
2646                          </li>    
2647                                            
2648                                                                                                                      
2649                                                                        
2650                                                  <li>
2651                            <a
2652                              class="c-nav__sub-menu-link "
2653                              href=/solutions/resell-iaas
2654                            >
2655                              Infrastructure as a Service
2656                            </a>
2657                          </li>    
2658                                            
2659                                                                                                                      
2660                                                                        
2661                                                  <li>
2662                            <a
2663                              class="c-nav__sub-menu-link "
2664                              href=/resources/building-a-software-ecosystem
2665                            >
2666                              Third Party Digital Services
2667                            </a>
2668                          </li>    
2669                                            
2670                                                                                                                      
2671                                                                        
2672                                                  <li>
2673                            <a
2674                              class="c-nav__sub-menu-link "
2675                              href=/solutions/managed-services
2676                            >
2677                              Managed Services
2678                            </a>
2679                          </li>    
2680                                            
2681                                                                                                                      
2682                                                                        
2683                                                  <li>
2684                            <a
2685                              class="c-nav__sub-menu-link "
2686                              href=/platform/apphelp
2687                            >
2688                              Customer Support Services
2689                            </a>
2690                          </li>    
2691                                            
2692                                          </ul>
2693                  </li>
2694                                  <li class="c-nav__sub-menu-group">
2695                    <ul class="c-nav__sub-menu-group-list">
2696                                                                                                                                            
2697                                                                        
2698                                                  <li>
2699                            <a
2700                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
2701                              
2702                            >
2703                              By Use Case
2704                            </a>
2705                          </li>    
2706                                            
2707                                                                                                                      
2708                                                                        
2709                                                  <li>
2710                            <a
2711                              class="c-nav__sub-menu-link "
2712                              href=/platform/appmarket
2713                            >
2714                              Launch an App Store
2715                            </a>
2716                          </li>    
2717                                            
2718                                                                                                                      
2719                                                                        
2720                                                  <li>
2721                            <a
2722                              class="c-nav__sub-menu-link "
2723                              href=/solutions/scale-a-digital-ecosystem
2724                            >
2725                              Scale a Partner Ecosystem
2726                            </a>
2727                          </li>    
2728                                            
2729                                                                                                                      
2730                                                                        
2731                                                  <li>
2732                            <a
2733                              class="c-nav__sub-menu-link "
2734                              href=/solutions/manage-a-reseller-program
2735                            >
2736                              Manage a Reseller Program
2737                            </a>
2738                          </li>    
2739                                            
2740                                                                                                                      
2741                                                                        
2742                                                  <li>
2743                            <a
2744                              class="c-nav__sub-menu-link "
2745                              href=/platform/appdevices
2746                            >
2747                              Sell Services for Connected Devices
2748                            </a>
2749                          </li>    
2750                                            
2751                                                                                                                      
2752                                                                        
2753                                                  <li>
2754                            <a
2755                              class="c-nav__sub-menu-link "
2756                              href=/resources/glossary/subscription-billing
2757                            >
2758                              Automate Subscription Billing
2759                            </a>
2760                          </li>    
2761                                            
2762                                                                                                                      
2763                                                                        
2764                                                  <li>
2765                            <a
2766                              class="c-nav__sub-menu-link "
2767                              href=/solutions/procurement
2768                            >
2769                              Offer Self-Service Procurement
2770                            </a>
2771                          </li>    
2772                                            
2773                                                                                                                      
2774                                                                        
2775                                                  <li>
2776                            <a
2777                              class="c-nav__sub-menu-link "
2778                              href=/platform/appdistribution
2779                            >
2780                              Sell Through Third Party Marketplaces
2781                            </a>
2782                          </li>    
2783                                            
2784                                          </ul>
2785                  </li>
2786                                  <li class="c-nav__sub-menu-group">
2787                    <ul class="c-nav__sub-menu-group-list">
2788                                                                                                                                            
2789                                                                        
2790                                                  <li>
2791                            <a
2792                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
2793                              
2794                            >
2795                              By Industry
2796                            </a>
2797                          </li>    
2798                                            
2799                                                                                                                      
2800                                                                        
2801                                                  <li>
2802                            <a
2803                              class="c-nav__sub-menu-link "
2804                              href=/solutions/csp
2805                            >
2806                              Communications Service Providers
2807                            </a>
2808                          </li>    
2809                                            
2810                                                                                                                      
2811                                                                        
2812                                                  <li>
2813                            <a
2814                              class="c-nav__sub-menu-link "
2815                              href=/solutions/isv
2816                            >
2817                              Software Companies
2818                            </a>
2819                          </li>    
2820                                            
2821                                                                                                                      
2822                                                                        
2823                                                  <li>
2824                            <a
2825                              class="c-nav__sub-menu-link "
2826                              href=/solutions/manufacturers
2827                            >
2828                              Manufacturers
2829                            </a>
2830                          </li>    
2831                                            
2832                                                                                                                      
2833                                                                        
2834                                                  <li>
2835                            <a
2836                              class="c-nav__sub-menu-link "
2837                              href=/solutions/it-msp
2838                            >
2839                              IT & Managed Service Providers
2840                            </a>
2841                          </li>    
2842                                            
2843                                                                                                                      
2844                                                                        
2845                                                  <li>
2846                            <a
2847                              class="c-nav__sub-menu-link "
2848                              href=/solutions/financial-services
2849                            >
2850                              Financial Services
2851                            </a>
2852                          </li>    
2853                                            
2854                                                                                                                      
2855                                                                        
2856                                                  <li>
2857                            <a
2858                              class="c-nav__sub-menu-link "
2859                              href=/solutions/franchises
2860                            >
2861                              Franchises
2862                            </a>
2863                          </li>    
2864                                            
2865                                          </ul>
2866                  </li>
2867                                  <li class="c-nav__sub-menu-group">
2868                    <ul class="c-nav__sub-menu-group-list">
2869                                                                </ul>
2870                  </li>
2871                              </ul>
2872                      </li>
2873                                                                                                        <li>
2874            <a
2875              class="c-nav__link
2876                c-nav__link--has-sub-menu
2877                
2878                "
2879              href=/partners/advisors
2880              data-sub-menu-link=partners
2881            >
2882              Partners
2883                              <span class="c-nav__link-arrow" aria-hidden="true">
2884                  &gt;
2885                </span>
2886                          </a>
2887                                        <ul
2888                class="c-nav__sub-menu"
2889                data-sub-menu="partners"
2890              >
2891                                  <li class="c-nav__sub-menu-group">
2892                    <ul class="c-nav__sub-menu-group-list">
2893                                                                                                                                            
2894                                                                        
2895                                                  <li>
2896                            <a
2897                              class="c-nav__sub-menu-link "
2898                              href=/partners/advisors
2899                            >
2900                              Technology Advisors
2901                            </a>
2902                          </li>    
2903                                            
2904                                                                                                                      
2905                                                                        
2906                                                  <li>
2907                            <a
2908                              class="c-nav__sub-menu-link "
2909                              href=/partners/appdirect-msps
2910                            >
2911                              Managed Service Providers (MSPs)
2912                            </a>
2913                          </li>    
2914                                            
2915                                                                                                                      
2916                                                                        
2917                                                  <li>
2918                            <a
2919                              class="c-nav__sub-menu-link "
2920                              href=/partners?tab=technology-integrators
2921                            >
2922                              Technology Integrators
2923                            </a>
2924                          </li>    
2925                                            
2926                                                                                                                      
2927                                                                        
2928                                                  <li>
2929                            <a
2930                              class="c-nav__sub-menu-link "
2931                              href=/partners?tab=add-on-store-partner
2932                            >
2933                              Add-on Store Partner
2934                            </a>
2935                          </li>    
2936                                            
2937                                          </ul>
2938                  </li>
2939                                  <li class="c-nav__sub-menu-group">
2940                    <ul class="c-nav__sub-menu-group-list">
2941                                                                </ul>
2942                  </li>
2943                              </ul>
2944                      </li>
2945                                                                                                        <li>
2946            <a
2947              class="c-nav__link
2948                c-nav__link--has-sub-menu
2949                
2950                "
2951              href=/resources
2952              data-sub-menu-link=resources
2953            >
2954              Resources
2955                              <span class="c-nav__link-arrow" aria-hidden="true">
2956                  &gt;
2957                </span>
2958                          </a>
2959                                        <ul
2960                class="c-nav__sub-menu"
2961                data-sub-menu="resources"
2962              >
2963                                  <li class="c-nav__sub-menu-group">
2964                    <ul class="c-nav__sub-menu-group-list">
2965                                                                                                                                            
2966                                                                        
2967                                                  <li>
2968                            <a
2969                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
2970                              
2971                            >
2972                              By Type
2973                            </a>
2974                          </li>    
2975                                            
2976                                                                                                                      
2977                                                                        
2978                                                  <li>
2979                            <a
2980                              class="c-nav__sub-menu-link "
2981                              href=/thrive
2982                            >
2983                              Thrive Resources
2984                            </a>
2985                          </li>    
2986                                            
2987                                                                                                                      
2988                                                                        
2989                                                  <li>
2990                            <a
2991                              class="c-nav__sub-menu-link "
2992                              href=/resources?type=analyst-%26-research-reports
2993                            >
2994                              Analyst & Research Reports
2995                            </a>
2996                          </li>    
2997                                            
2998                                                                                                                      
2999                                                                        
3000                                                  <li>
3001                            <a
3002                              class="c-nav__sub-menu-link "
3003                              href=/resources?type=webinar
3004                            >
3005                              Webinars
3006                            </a>
3007                          </li>    
3008                                            
3009                                                                                                                      
3010                                                                        
3011                                                  <li>
3012                            <a
3013                              class="c-nav__sub-menu-link "
3014                              href=/resources/events
3015                            >
3016                              Upcoming Events
3017                            </a>
3018                          </li>    
3019                                            
3020                                                                                                                      
3021                                                                        
3022                                                  <li>
3023                            <a
3024                              class="c-nav__sub-menu-link "
3025                              href=/blog
3026                            >
3027                              Blog
3028                            </a>
3029                          </li>    
3030                                            
3031                                                                                                                      
3032                                                                        
3033                                                  <li>
3034                            <a
3035                              class="c-nav__sub-menu-link "
3036                              href=/resources
3037                            >
3038                              View All
3039                            </a>
3040                          </li>    
3041                                            
3042                                          </ul>
3043                  </li>
3044                                  <li class="c-nav__sub-menu-group">
3045                    <ul class="c-nav__sub-menu-group-list">
3046                                                                                                                                            
3047                                                                        
3048                                                  <li>
3049                            <a
3050                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
3051                              
3052                            >
3053                              Key Concepts
3054                            </a>
3055                          </li>    
3056                                            
3057                                                                                                                      
3058                                                                        
3059                                                  <li>
3060                            <a
3061                              class="c-nav__sub-menu-link "
3062                              href=/the-definitive-guide-to-subscription-commerce/
3063                            >
3064                              Subscription Commerce
3065                            </a>
3066                          </li>    
3067                                            
3068                                                                                                                      
3069                                                                        
3070                                                  <li>
3071                            <a
3072                              class="c-nav__sub-menu-link "
3073                              href=/resources/guide-six-things-to-know-about-billing-for-subscription-commerce
3074                            >
3075                              Subscription Billing
3076                            </a>
3077                          </li>    
3078                                            
3079                                                                                                                      
3080                                                                        
3081                                                  <li>
3082                            <a
3083                              class="c-nav__sub-menu-link "
3084                              href=/resources/digital-economy
3085                            >
3086                              Product to Platform
3087                            </a>
3088                          </li>    
3089                                            
3090                                                                                                                      
3091                                                                        
3092                                                  <li>
3093                            <a
3094                              class="c-nav__sub-menu-link "
3095                              href=/resources/building-a-software-ecosystem
3096                            >
3097                              Building Ecosystems
3098                            </a>
3099                          </li>    
3100                                            
3101                                                                                                                      
3102                                                                        
3103                                                  <li>
3104                            <a
3105                              class="c-nav__sub-menu-link "
3106                              href=/resources/gtm-12-building-blocks
3107                            >
3108                              SaaS Sales Best Practices
3109                            </a>
3110                          </li>    
3111                                            
3112                                                                                                                      
3113                                                                        
3114                                                  <li>
3115                            <a
3116                              class="c-nav__sub-menu-link "
3117                              href=/resources/glossary
3118                            >
3119                              Glossary
3120                            </a>
3121                          </li>    
3122                                            
3123                                          </ul>
3124                  </li>
3125                                  <li class="c-nav__sub-menu-group">
3126                    <ul class="c-nav__sub-menu-group-list">
3127                                                                </ul>
3128                  </li>
3129                              </ul>
3130                      </li>
3131                                                                                                        <li>
3132            <a
3133              class="c-nav__link
3134                c-nav__link--has-sub-menu
3135                
3136                "
3137              href=/customers
3138              data-sub-menu-link=customers
3139            >
3140              Customers
3141                              <span class="c-nav__link-arrow" aria-hidden="true">
3142                  &gt;
3143                </span>
3144                          </a>
3145                                        <ul
3146                class="c-nav__sub-menu"
3147                data-sub-menu="customers"
3148              >
3149                                  <li class="c-nav__sub-menu-group">
3150                    <ul class="c-nav__sub-menu-group-list">
3151                                                                                                                                            
3152                                                                        
3153                                                  <li>
3154                            <a
3155                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
3156                              
3157                            >
3158                              Customer Stories
3159                            </a>
3160                          </li>    
3161                                            
3162                                                                                                                      
3163                                                                        
3164                                                  <li>
3165                            <a
3166                              class="c-nav__sub-menu-link "
3167                              href=/customers/vodafone
3168                            >
3169                              Telecom Spotlight
3170                            </a>
3171                          </li>    
3172                                            
3173                                                                                                                      
3174                                                                        
3175                                                  <li>
3176                            <a
3177                              class="c-nav__sub-menu-link "
3178                              href=/customers/adp
3179                            >
3180                              Software Vendor Spotlight
3181                            </a>
3182                          </li>    
3183                                            
3184                                                                                                                      
3185                                                                        
3186                                                  <li>
3187                            <a
3188                              class="c-nav__sub-menu-link "
3189                              href=/customers/jaguar-land-rover
3190                            >
3191                              Manufacturing Spotlight
3192                            </a>
3193                          </li>    
3194                                            
3195                                                                                                                      
3196                                                                        
3197                                                  <li>
3198                            <a
3199                              class="c-nav__sub-menu-link "
3200                              href=/resources/case-study-cancom
3201                            >
3202                              MSP/VAR Spotlight
3203                            </a>
3204                          </li>    
3205                                            
3206                                                                                                                      
3207                                                                        
3208                                                  <li>
3209                            <a
3210                              class="c-nav__sub-menu-link "
3211                              href=/resources/case-study-keller-williams
3212                            >
3213                              Franchise Spotlight
3214                            </a>
3215                          </li>    
3216                                            
3217                                                                                                                      
3218                                                                        
3219                                                  <li>
3220                            <a
3221                              class="c-nav__sub-menu-link "
3222                              href=/customers
3223                            >
3224                              View All
3225                            </a>
3226                          </li>    
3227                                            
3228                                          </ul>
3229                  </li>
3230                                  <li class="c-nav__sub-menu-group">
3231                    <ul class="c-nav__sub-menu-group-list">
3232                                                                                                                                            
3233                                                                        
3234                                                  <li>
3235                            <a
3236                              class="c-nav__sub-menu-link c-nav__sub-menu-link--mobile-heading"
3237                              
3238                            >
3239                              
3240                            </a>
3241                          </li>    
3242                                            
3243                                                                                                                      
3244                                                                        
3245                                                  <li>
3246                            <a
3247                              class="c-nav__sub-menu-link "
3248                              href=/resources?type=customer-video
3249                            >
3250                              Testimonial Videos
3251                            </a>
3252                          </li>    
3253                                            
3254                                                                                                                      
3255                                                                        
3256                                                  <li>
3257                            <a
3258                              class="c-nav__sub-menu-link "
3259                              href=/resources?type=case-study
3260                            >
3261                              Case Studies
3262                            </a>
3263                          </li>    
3264                                            
3265                                          </ul>
3266                  </li>
3267                                  <li class="c-nav__sub-menu-group">
3268                    <ul class="c-nav__sub-menu-group-list">
3269                                                                </ul>
3270                  </li>
3271                              </ul>
3272                      </li>
3273                                                                                                                                                                                              <li>
3274            <a
3275              class="c-nav__link
3276                
3277                
3278                "
3279              href=/pricing
3280              
3281            >
3282              Pricing
3283                          </a>
3284                      </li>
3285                                                                                                        <li>
3286            <a
3287              class="c-nav__link
3288                
3289                
3290                "
3291              href=/signin
3292              
3293            >
3294              Login
3295                          </a>
3296                      </li>
3297                                                                                                        <li>
3298            <a
3299              class="c-nav__link
3300                
3301                
3302                "
3303              href=https://developer.appdirect.com/
3304              
3305            >
3306              Developer portal
3307                          </a>
3308                      </li>
3309                                                                                                        <li>
3310            <a
3311              class="c-nav__link
3312                
3313                
3314                "
3315              href=/about/contact
3316              
3317            >
3318              Contact
3319                          </a>
3320                      </li>
3321                  </ul>
3322          <ul class="c-nav__list c-nav__list--end">
3323                                                                                                                                                                                                                                                                                  </ul>
3324    </nav>
3325        
3326                    
3327
3328      <main id="content" class="appdirect blog" role="main">
3329        
3330            
3331    
3332
3333
3334      
3335
3336
3337
3338<section class="c-hero h-default   c-hero__bg-pattern ">
3339      <div class="c-hero__img-container">
3340      <picture>
3341                <source media="(min-width: 2500px)"
3342                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=2900&amp;s=778105a89a9c5e9b050508a08423f950 2x,
3343                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=2900&amp;s=cf63ee8114ce73f58cce2846e9c6fb38 1x"/>
3344        <source media="(min-width: 2200px)"
3345                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=2500&amp;s=ad40c25b404bac0d9329da6376f77e05 2x,
3346                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=2500&amp;s=13da831e7f019fdbbe2688e526e26ace 1x"/>
3347        <source media="(min-width: 1900px)"
3348                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=2200&amp;s=26b49e806f998314a6bb5d843dc7bc30 2x,
3349                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=2200&amp;s=22e4cae6786b0da068f950d0c0386974 1x"/>
3350        <source media="(min-width: 1600px)"
3351                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=1900&amp;s=d0e148d673350fad76e1d59518454640 2x,
3352                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=1900&amp;s=555405af4fbb2e1e47c4f11b6753848e 1x"/>
3353        <source media="(min-width: 1450px)"
3354                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=1600&amp;s=d2404663bb90db3d61b1ce2453f237aa 2x,
3355                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=1600&amp;s=ddd45ce7e18e851f9bfc0f852be0fb7b 1x"/>
3356                <source media="(min-width: 992px)"
3357                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=1450&amp;s=010adfeb9a51fe9bccc26dd8080bfeb4 2x,
3358                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=1450&amp;s=123681ade720824223fee7babead81f0 1x"/>
3359        <source media="(min-width: 768px)"
3360                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=992&amp;s=eec112822caa39d4cede34829c23856f 2x,
3361                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=992&amp;s=eb435f5b2436dd58fed5773c8cbc9404 1x"/>
3362        <source media="(min-width: 480px)"
3363                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=768&amp;s=6e7390c792d36054c87be69e77e01123 2x,
3364                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=768&amp;s=ecb1651c038adb01a5c109dc9a70eba4 1x"/>
3365        <source media="(max-width: 480px)"
3366                data-srcset="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=480&amp;s=f869bf72c61774b4663a9615325e74f8 2x,
3367                        https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=480&amp;s=a47b0d6373d666a720fa96ad0166f084 1x"/>
3368        <img data-src="https://appdirect.imgix.net/Photography/Heros/hero-blog-fw-006.jpg?auto=format%2C%20compress&amp;crop=&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=453&amp;q=80&amp;w=1450&amp;s=123681ade720824223fee7babead81f0" class="c-hero__img js-lazy" alt="Hero Blog Fw 006" />
3369      </picture>
3370    </div>
3371    <div class="container c-hero__copy-container">
3372        <div class="c-hero__copy">    
3373
3374      
3375              <div class="c-hero__copy-tagline">
3376                    <h1>AppDirect Blog</h1>
3377        </div>
3378      
3379              <p>Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.</p>
3380      
3381      
3382          </div>
3383  </div>
3384  </section>
3385
3386    <section class="c-inline-filter c-inline-filter__blog ">
3387  <div class="c-react-filter js-react-filter" data-title="AppDirect Blog" data-title-link="/blog">
3388    <div class="js-react-filter--select"
3389      data-url="/www-api/v1/blog/categories.json"
3390      data-label="All Categories"
3391      data-query="cat"
3392      data-redirect-root="/blog"
3393    ></div>
3394    <div class="js-react-filter--search"></div>
3395  </div>
3396</section>
3397    <div class="container">
3398      
3399<section class="c-social__container">
3400  <div class="c-social">
3401    <a href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.appdirect.com%2Fblog&amp;title=AppDirect%20Blog">
3402      <svg width="40px" height="40px" viewBox="10 10 40 40" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
3403        <title>LinkedIn</title>
3404        <desc>Share on LinkedIn</desc>
3405        <g id="-Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd">
3406          <g id="Social---LinkedIn">
3407            <circle id="Oval-27-Copy-2" fill="#007AB8" cx="30" cy="30" r="20"></circle>
3408            <path d="M35.7809566,35.7819444 L33.5588578,35.7819444 L33.5588578,32.3011111 C33.5588578,31.4705556 33.5424699,30.4030556 32.4025332,30.4030556 C31.2448197,30.4030556 31.0681629,31.3072222 31.0681629,32.2411111 L31.0681629,35.7819444 L28.8441198,35.7819444 L28.8441198,28.6236111 L30.9784456,28.6236111 L30.9784456,29.6016667 L31.0087217,29.6016667 C31.3059274,29.0391667 32.0317205,28.4452778 33.1138826,28.4452778 C35.3651464,28.4452778 35.7809566,29.9275 35.7809566,31.8555556 L35.7809566,35.7819444 Z M26.3362035,27.6452778 C25.6231876,27.6452778 25.046553,27.0669444 25.046553,26.3547222 C25.046553,25.6433333 25.6231876,25.065 26.3362035,25.065 C27.0475529,25.065 27.6255764,25.6433333 27.6255764,26.3547222 C27.6255764,27.0669444 27.0475529,27.6452778 26.3362035,27.6452778 L26.3362035,27.6452778 Z M25.2232098,35.7819444 L27.4489195,35.7819444 L27.4489195,28.6236111 L25.2232098,28.6236111 L25.2232098,35.7819444 Z M36.8889506,23 L24.1074385,23 C23.4960836,23 23,23.4844444 23,24.0808333 L23,36.9177778 C23,37.515 23.4960836,38 24.1074385,38 L36.8889506,38 C37.5005833,38 38,37.515 38,36.9177778 L38,24.0808333 C38,23.4844444 37.5005833,23 36.8889506,23 L36.8889506,23 Z" id="Fill-1" fill="#FFFFFF"></path>
3409          </g>
3410        </g>
3411      </svg>
3412    </a>
3413
3414    <a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.appdirect.com%2Fblog&amp;text=AppDirect%20Blog&amp;via=AppDirect%20%28en-US%29">
3415      <svg width="40px" height="40px" viewBox="10 10 40 40" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
3416        <title>Twitter</title>
3417        <desc>Share on Twitter</desc>
3418        <g id="-Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd">
3419          <g id="Social---Twitter">
3420            <circle id="twiiter-ico" fill="#069FF5" cx="30" cy="30" r="20"></circle>
3421            <path d="M37.6406429,25.6451409 C37.6406429,25.5093768 37.5288372,25.389585 37.385087,25.389585 C37.3052258,25.389585 36.7541835,25.6211825 36.6104333,25.6611131 C36.8021002,25.4375017 37.2413368,24.7586815 37.2413368,24.4711811 C37.2413368,24.3354171 37.1295311,24.2156253 36.985781,24.2156253 C36.9458504,24.2156253 36.8979336,24.2315975 36.858003,24.2555559 C36.3149468,24.5510423 35.795849,24.7826398 35.1889038,24.9104178 C34.5899448,24.3354171 33.7753605,24 32.9368178,24 C31.163899,24 29.7104251,25.4454878 29.7104251,27.2263927 C29.7104251,27.3541707 29.7184112,27.4899347 29.7423695,27.6177126 C27.985423,27.4659764 26.3163238,26.7312533 25.0066,25.5572935 C24.6871552,25.2697932 24.4156271,24.9583345 24.1281267,24.6388897 C24.0642378,24.5670146 24.0083349,24.5430562 23.9125015,24.5430562 C23.8246542,24.5430562 23.7527791,24.6069452 23.7128485,24.6708341 C23.4253481,25.0940985 23.2736118,25.7809049 23.2736118,26.2920166 C23.2736118,27.0347258 23.5291677,27.7614628 24.0083349,28.3364635 C23.8565986,28.2885468 23.6250011,28.1368105 23.4892371,28.1368105 C23.3215286,28.1368105 23.1777784,28.2566023 23.1777784,28.4243108 C23.1777784,29.5423677 23.7927097,30.5805634 24.7350719,31.1635502 C24.6631968,31.1555641 24.5993079,31.1316057 24.5274328,31.1316057 C24.3916687,31.1316057 24.279863,31.2513975 24.279863,31.3791755 C24.279863,31.4111199 24.2878492,31.4350783 24.2958353,31.4670228 C24.6472246,32.5451491 25.5256979,33.3597334 26.6277825,33.6152892 C25.7253509,34.1743177 24.6871552,34.461818 23.6329873,34.461818 C23.3934036,34.461818 23.15382,34.4218874 22.9222225,34.4218874 C22.7784724,34.4218874 22.6666667,34.5416792 22.6666667,34.6774433 C22.6666667,34.7652906 22.7145834,34.8371657 22.7864585,34.8930685 C22.9940976,35.0448048 23.2496535,35.1725828 23.481251,35.2923746 C24.7111135,35.9312642 26.0847263,36.2666813 27.4743113,36.2666813 C30.9562599,36.2666813 33.9350829,34.3979291 35.3725846,31.2194531 C35.8916824,30.0774378 36.195155,28.8236169 36.1711967,27.5697959 L36.1711967,27.3062539 C36.7142529,26.8989618 37.2413368,26.3718778 37.6007122,25.788891 C37.6246706,25.7489604 37.6406429,25.7010437 37.6406429,25.6451409 L37.
34216406429,25.6451409 Z" id="twiiter-ico" fill="#FFFFFF"></path>
3422          </g>
3423        </g>
3424      </svg>
3425    </a>
3426
3427    
3428    <a href="mailto:?subject=AppDirect%20Blog&amp;body=https%3A%2F%2Fwww.appdirect.com%2Fblog">
3429      <svg width="40px" height="40px" viewBox="10 10 40 40" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
3430        <title>Email</title>
3431        <desc>Send by Email</desc>
3432        <defs>
3433          <polygon id="path-1" points="20.323433 13.3665217 12.008547 13.3665217 12.008547 26.6663768 28.6383191 26.6663768 28.6383191 13.3665217 20.323433 13.3665217"></polygon>
3434        </defs>
3435        <g id="-Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd">
3436          <g id="Social---Email">
3437            <g id="envelope" transform="translate(10.000000, 10.000000)">
3438              <circle id="Oval-27-Copy-2" fill="#2F9BC2" cx="20" cy="20" r="20"></circle>
3439              <mask id="mask-2" fill="white">
3440                <use xlink:href="#path-1"></use>
3441              </mask>
3442              <g id="Clip-2"></g>
3443            </g>
3444            <g id="Group-2" transform="translate(22.000000, 23.000000)" fill="#FFFFFF">
3445              <path d="M1.59700855,4.46637681 C1.80740741,4.61753623 2.44173789,5.06594203 3.5,5.81202899 C4.55897436,6.55869565 5.36965812,7.13333333 5.93276353,7.53594203 C5.99458689,7.58 6.12649573,7.67623188 6.32735043,7.82405797 C6.52877493,7.97231884 6.6957265,8.09173913 6.82877493,8.18289855 C6.96168091,8.27463768 7.12250712,8.37652174 7.31168091,8.49028986 C7.5002849,8.60362319 7.67834758,8.68855072 7.84529915,8.74507246 C8.01282051,8.80173913 8.16752137,8.83 8.30997151,8.83 L8.32834758,8.83 C8.47079772,8.83 8.62549858,8.80173913 8.79301994,8.74507246 C8.95982906,8.68855072 9.13789174,8.60304348 9.32663818,8.49028986 C9.51524217,8.37652174 9.67606838,8.27463768 9.80954416,8.18289855 C9.94259259,8.09173913 10.1095442,7.97231884 10.3103989,7.82405797 C10.5118234,7.67623188 10.6437322,7.58 10.7054131,7.53594203 C11.2746439,7.13275362 12.7230769,6.10985507 15.0507123,4.4657971 C15.5025641,4.14478261 15.8799145,3.75753623 16.1830484,3.30405797 C16.4863248,2.85057971 16.6383191,2.37565217 16.6383191,1.87797101 C16.6383191,1.46246377 16.4908832,1.10637681 16.1970085,0.810289855 C15.9032764,0.514202899 15.5548433,0.366521739 15.1525641,0.366521739 L1.48575499,0.366521739 C1.00883191,0.366521739 0.642165242,0.530144928 0.385042735,0.857826087 C0.128490028,1.18507246 0,1.59434783 0,2.0857971 C0,2.4826087 0.17022792,2.91231884 0.510826211,3.37550725 C0.850854701,3.83797101 1.21310541,4.20202899 1.59700855,4.46637681 Z" id="Fill-1"></path>
3446              <path d="M15.7095442,5.47695652 C13.6796296,6.87463768 12.1383191,7.96101449 11.0860399,8.73550725 C10.7333333,9.00043478 10.4467236,9.20652174 10.2269231,9.3542029 C10.0076923,9.5026087 9.71495726,9.65376812 9.35,9.80768116 C8.98433048,9.96231884 8.64444444,10.0392754 8.32834758,10.0392754 L8.30997151,10.0392754 C7.99387464,10.0392754 7.6534188,9.96231884 7.28831909,9.80768116 C6.92336182,9.65376812 6.63062678,9.5026087 6.41082621,9.3542029 C6.19159544,9.20652174 5.90498575,9.00043478 5.5522792,8.73550725 C4.71638177,8.11217391 3.17834758,7.0257971 0.937606838,5.47695652 C0.584757835,5.2373913 0.272079772,4.96347826 0,4.65492754 L0,12.1549275 C0,12.5710145 0.145299145,12.9265217 0.436182336,13.2226087 C0.727207977,13.5186957 1.07720798,13.6663768 1.48575499,13.6663768 L15.1525641,13.6663768 C15.5609687,13.6663768 15.9109687,13.5186957 16.2019943,13.2226087 C16.4930199,12.9265217 16.6383191,12.5710145 16.6383191,12.1549275 L16.6383191,4.65492754 C16.3717949,4.95724638 16.0623932,5.23115942 15.7095442,5.47695652 Z" id="Fill-3"></path>
3447            </g>
3448          </g>
3449        </g>
3450      </svg>
3451    </a>
3452  </div>
3453</section>
3454
3455              <div class="c-blog__header">
3456                    <section class="c-blog__featured-summary-container">
3457            <section class="js-social-hook c-blog__summary--featured">
3458          <a href="https://www.appdirect.com/blog/how-aravo-partnered-with-appdirect-to-bring-native-governed-ai-to-enterprise-tprm">
3459      <img class="c-blog__summary-img js-lazy" data-src="https://appdirect.imgix.net/Blog_Aravo.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=55b90e47d8727c83602eee2b884513c1"
3460        alt="Blog Aravo"
3461        data-srcset="https://appdirect.imgix.net/Blog_Aravo.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=55b90e47d8727c83602eee2b884513c1 2x,
3462                https://appdirect.imgix.net/Blog_Aravo.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=8043d62e1f05e8ea66ef44658418eba7 1x"/>
3463    </a>
3464    <h4 class="c-blog__category-title uppercase">
3465    <a href="/blog?cat=customer-partner-success">Customer &amp; Partner Success</a>
3466  </h4>
3467  <h3 class="c-blog__title">
3468    <a href="https://www.appdirect.com/blog/how-aravo-partnered-with-appdirect-to-bring-native-governed-ai-to-enterprise-tprm">How Aravo Partnered with AppDirect to Bring Native Governed AI to Enterprise TPRM</a>
3469  </h3>
3470  Aravo partnered with AppDirect and its Devs.ai platform to accelerate the development of Aravo AI and AI Canvas within the Aravo Intelligence First platform. The result is AI embedded natively into enterprise TPRM workflows, built to respect user permissions, connect to trusted risk data, and deliver transparent, reviewable outputs. For enterprise risk teams managing complex third-party ecosystems, it’s governed AI that fits the way they already work and keeps human expertise in the loop.
3471  <p class="h-small">
3472    By <a href="/[email protected]">Denise Sarazin</a> / <a href="/blog?product=AppDirect">AppDirect</a> / September 25, 2026
3473  </p>
3474</section>
3475          </section>
3476
3477                                        <aside class="c-blog__aside">
3478            
3479<section class="c-blog__promo">
3480    
3481  <div class="js-blog-hubspot-form hbspt-form"></div>
3482  <div class="c-blog__promo-wrapper">
3483    <a class="c-card c-card--promo" href="https://thrive.appdirect.com/">
3484      <img class="c-blog__promo-image js-lazy" data-src="https://appdirect.imgix.net/Thrive26_Blog-Promo.jpg?auto=format%2C%20compress&amp;dpr=2&amp;fit=clip&amp;q=80&amp;w=306&amp;s=397dad32f3a16b6d287800bd9e14e7a7" alt="Thrive26 Blog Promo" data-srcset="https://appdirect.imgix.net/Thrive26_Blog-Promo.jpg?auto=format%2C%20compress&amp;dpr=2&amp;fit=clip&amp;q=80&amp;w=306&amp;s=397dad32f3a16b6d287800bd9e14e7a7 2x, https://appdirect.imgix.net/Thrive26_Blog-Promo.jpg?auto=format%2C%20compress&amp;fit=clip&amp;q=80&amp;w=306&amp;s=59bce9ab2baa0a72ea6f818e9018dff3 1x" />
3485      <div class="c-card__text c-card__text--resource">
3486        <p class="c-blog__promo-headline">Gain the insights, strategies, and connections to your unlock potential and enable your organization to thrive.</p>
3487        <span class="c-morelink c-morelink--promo h-bold">Register Now <svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
3488    <g stroke="none" stroke-width="1" fill="none">
3489        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
3490    </g>
3491</svg>
3492</span>
3493      </div>
3494    </a>
3495  </div>
3496</section>
3497          </aside>
3498        </div>
3499      
3500      <div class="c-blog__summaries">
3501                  <section class="js-social-hook c-blog__summary">
3502          <a href="https://www.appdirect.com/blog/thrive-2026-ecosystem-blueprint-how-to-scale-growth-through-marketplaces-and-ecosystems-that-matter">
3503      <img class="c-blog__summary-img js-lazy" data-src="https://appdirect.imgix.net/Blog_Thrive-BOS_4.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=d510b5c90e1050c6e25b64883b10810d"
3504        alt="Blog Thrive BOS 4"
3505        data-srcset="https://appdirect.imgix.net/Blog_Thrive-BOS_4.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=d510b5c90e1050c6e25b64883b10810d 2x,
3506                https://appdirect.imgix.net/Blog_Thrive-BOS_4.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=99bf20665e06e1ec36368e56e20d0a97 1x"/>
3507    </a>
3508    <h4 class="c-blog__category-title uppercase">
3509    <a href="/blog?cat=strategy-best-practices">Strategy &amp; Best Practices</a>
3510  </h4>
3511  <h3 class="c-blog__title">
3512    <a href="https://www.appdirect.com/blog/thrive-2026-ecosystem-blueprint-how-to-scale-growth-through-marketplaces-and-ecosystems-that-matter">Thrive 2026 Ecosystem Blueprint: How to Scale Growth Through Marketplaces and Ecosystems That Matter</a>
3513  </h3>
3514  If AI is making software creation faster and cheaper, distribution becomes the differentiator. This post previews four Thrive 2026 breakouts for ISVs and ecosystem leaders to unify partner channels, prove ecosystem ROI, and scale indirect revenue through marketplaces and ecosystems.
3515  <p class="h-small">
3516    By <a href="/[email protected]">Denise Sarazin</a> / <a href="/blog?product=AppDirect">AppDirect</a> / September 4, 2026
3517  </p>
3518</section>
3519                  <section class="js-social-hook c-blog__summary">
3520          <a href="https://www.appdirect.com/blog/thrive-2026-lifecycle-roadmap-expand-customer-value-through-one-platform">
3521      <img class="c-blog__summary-img js-lazy" data-src="https://appdirect.imgix.net/Blog_Thrive-BOS_3.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=5dd35bc12a2d0e7df412bf1a71a2ee84"
3522        alt="Blog Thrive BOS 3"
3523        data-srcset="https://appdirect.imgix.net/Blog_Thrive-BOS_3.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=5dd35bc12a2d0e7df412bf1a71a2ee84 2x,
3524                https://appdirect.imgix.net/Blog_Thrive-BOS_3.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=3a0887208782aea09380859e32fced1c 1x"/>
3525    </a>
3526    <h4 class="c-blog__category-title uppercase">
3527    <a href="/blog?cat=strategy-best-practices">Strategy &amp; Best Practices</a>
3528  </h4>
3529  <h3 class="c-blog__title">
3530    <a href="https://www.appdirect.com/blog/thrive-2026-lifecycle-roadmap-expand-customer-value-through-one-platform">Thrive 2026 Lifecycle Roadmap: Expand Customer Value Through One Platform</a>
3531  </h3>
3532  If your customers are drowning in vendors, invoices, tickets, and spreadsheets, lifecycle management is the fastest path from operational chaos to measurable control. This post previews four Thrive 2026 breakouts to reduce manual work, close visibility gaps, and eliminate operational debt across network, mobility, expense management, and hardware lifecycle.
3533  <p class="h-small">
3534    By <a href="/[email protected]">Denise Sarazin</a> / <a href="/blog?product=AppDirect">AppDirect</a> / September 2, 2026
3535  </p>
3536</section>
3537                  <section class="js-social-hook c-blog__summary">
3538          <a href="https://www.appdirect.com/blog/thrive-2026-advisor-growth-plays-how-to-win-new-business-and-deliver-more-value-after-the-sale">
3539      <img class="c-blog__summary-img js-lazy" data-src="https://appdirect.imgix.net/Blog_Thrive-BOS_2.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=2ea4abd5cfa7f7380e20ef8f555d79f2"
3540        alt="Blog Thrive BOS 2"
3541        data-srcset="https://appdirect.imgix.net/Blog_Thrive-BOS_2.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=2ea4abd5cfa7f7380e20ef8f555d79f2 2x,
3542                https://appdirect.imgix.net/Blog_Thrive-BOS_2.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=a2adfb5ecee56d5b0dbec96dc6026724 1x"/>
3543    </a>
3544    <h4 class="c-blog__category-title uppercase">
3545    <a href="/blog?cat=strategy-best-practices">Strategy &amp; Best Practices</a>
3546  </h4>
3547  <h3 class="c-blog__title">
3548    <a href="https://www.appdirect.com/blog/thrive-2026-advisor-growth-plays-how-to-win-new-business-and-deliver-more-value-after-the-sale">Thrive 2026 Advisor Growth Plays: How to Win New Business and Deliver More Value After the Sale
3548</a>
3549  </h3>
3550  If your growth plan depends on sharper prospecting, stronger customer conversations, and more differentiated offers, this post previews six Thrive 2026 advisor-focused breakouts. Get takeaways on AI-led cloud selling, modern sales strategy, energy, 5G business continuity, and healthcare modernization.
3551  <p class="h-small">
3552    By <a href="/[email protected]">Denise Sarazin</a> / <a href="/blog?product=AppDirect">AppDirect</a> / August 31, 2026
3553  </p>
3554</section>
3555                  <section class="js-social-hook c-blog__summary">
3556          <a href="https://www.appdirect.com/blog/thrive-2026-ai-playbook-build-confidence-with-ai-from-basics-to-hands-on-workshops">
3557      <img class="c-blog__summary-img js-lazy" data-src="https://appdirect.imgix.net/Blog_Thrive-BOS_1.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=d4ae8fe318b742a7fc6e5ccdd9c357cd"
3558        alt="Blog Thrive BOS 1"
3559        data-srcset="https://appdirect.imgix.net/Blog_Thrive-BOS_1.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=d4ae8fe318b742a7fc6e5ccdd9c357cd 2x,
3560                https://appdirect.imgix.net/Blog_Thrive-BOS_1.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=73d1b1dd7f1386c8ba74a5ab6c14befe 1x"/>
3561    </a>
3562    <h4 class="c-blog__category-title uppercase">
3563    <a href="/blog?cat=strategy-best-practices">Strategy &amp; Best Practices</a>
3564  </h4>
3565  <h3 class="c-blog__title">
3566    <a href="https://www.appdirect.com/blog/thrive-2026-ai-playbook-build-confidence-with-ai-from-basics-to-hands-on-workshops">Thrive 2026 AI Playbook: Build Confidence With AI—From Basics to Hands-on Workshops</a>
3567  </h3>
3568  AI conversations have moved past &quot;which tool should we try?&quot; to bigger questions: how do we control it, build with it, and prove it&#039;s worth the investment? These  eight Thrive 2026 AI breakout sessions tackle all three—including hands-on workshops where attendees build real apps and agents.
3569  <p class="h-small">
3570    By <a href="/[email protected]">Denise Sarazin</a> / <a href="/blog?product=AppDirect">AppDirect</a> / August 28, 2026
3571  </p>
3572</section>
3573                  <section class="js-social-hook c-blog__summary">
3574          <a href="https://www.appdirect.com/blog/more-microsoft-csp-revenue-less-operational-overhead-get-the-guide">
3575      <img class="c-blog__summary-img js-lazy" data-src="https://appdirect.imgix.net/Blog_Microsoft-CSP.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=a3e071cc55d074b0c15abd361c786f49"
3576        alt="Blog Microsoft CSP"
3577        data-srcset="https://appdirect.imgix.net/Blog_Microsoft-CSP.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=a3e071cc55d074b0c15abd361c786f49 2x,
3578                https://appdirect.imgix.net/Blog_Microsoft-CSP.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=9b48eca75d86aaf416cb778b96c2d2b3 1x"/>
3579    </a>
3580    <h4 class="c-blog__category-title uppercase">
3581    <a href="/blog?cat=strategy-best-practices">Strategy &amp; Best Practices</a>
3582  </h4>
3583  <h3 class="c-blog__title">
3584    <a href="https://www.appdirect.com/blog/more-microsoft-csp-revenue-less-operational-overhead-get-the-guide">More Microsoft CSP Revenue, Less Operational Overhead: Get the Guide</a>
3585  </h3>
3586  There&#039;s more Microsoft opportunity than ever for CSP partners. But this isn&#039;t just about catching new SKUs and compliance rules. It&#039;s a chance to ask whether your Microsoft practice can scale on its own, or whether it&#039;s still held up by manual work and a few people who know the rules. The good news: that&#039;s a fixable problem.
3587  <p class="h-small">
3588    By <a href="/[email protected]">Denise Sarazin</a> / <a href="/blog?product=AppDirect">AppDirect</a> / August 27, 2026
3589  </p>
3590</section>
3591                  <section class="js-social-hook c-blog__summary">
3592          <a href="https://www.appdirect.com/blog/from-break-fix-to-strategic-partner-a-q-a-on-how-msps-are-winning-right-now">
3593      <img class="c-blog__summary-img js-lazy" data-src="https://appdirect.imgix.net/AppDirect/photos/Blog_How-MSPs-are-Winning.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=a5f5ad6295f3ad140b6ab3ea68f9e83e"
3594        alt="Blog How MS Ps are Winning"
3595        data-srcset="https://appdirect.imgix.net/AppDirect/photos/Blog_How-MSPs-are-Winning.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;dpr=2&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=a5f5ad6295f3ad140b6ab3ea68f9e83e 2x,
3596                https://appdirect.imgix.net/AppDirect/photos/Blog_How-MSPs-are-Winning.png?auto=format%2C%20compress&amp;crop=focalpoint&amp;fit=crop&amp;fp-x=0.5&amp;fp-y=0.5&amp;h=340&amp;q=80&amp;w=717&amp;s=9277c35aa88d4739a03a4a1dab38d9f2 1x"/>
3597    </a>
3598    <h4 class="c-blog__category-title uppercase">
3599    <a href="/blog?cat=strategy-best-practices">Strategy &amp; Best Practices</a>
3600  </h4>
3601  <h3 class="c-blog__title">
3602    <a href="https://www.appdirect.com/blog/from-break-fix-to-strategic-partner-a-q-a-on-how-msps-are-winning-right-now">From Break-Fix to Strategic Partner: A Q&amp;A on How MSPs are Winning Right Now</a>
3603  </h3>
3604  Customers already want broader support across telecom, cloud, and AI. We sat down with Jared Adamcik, Dave Wallace, and Mariane Louvet to talk about how the MSP role is changing, why AI is becoming the clearest growth opportunity, and how the best MSPs are expanding without adding operational drag.
3605  <p class="h-small">
3606    By <a href="/[email protected]">Rebecca Muhlenkort</a> / <a href="/blog?product=AppDirect">AppDirect</a> / August 26, 2026
3607  </p>
3608</section>
3609              </div>
3610    </div>
3611
3612    
3613          <div class="container c-load-more">
3614  <div class="buttons">
3615    <a
3616    href="blog?n=6&amp;o=0"
3617    data-article-entries-count="275"
3618    class="c-button c-load-more__anchor">Load More</a>
3619  </div>
3620</div>
3621                    </main>
3622
3623                        
3624<footer
3625	class="l-footer l-footer--mobile">
3626		<nav class="l-container c-nav c-nav-footer">
3627		
3628						<div
3629				class="c-nav__list c-nav__list--start">
3630				
3631				
3632				
3633					
3634																																																																								<ul>
3635							<li>
3636							
3637								<a class="c-nav__link
3638									
3639																											
3640									c-nav__link--has-sub-menu" href=# autofocus aria-haspopup="true" aria-expanded="false" data-sub-menu-link=platform>									
3641									Platform
3642																	</a>
3643							</li>
3644																							<li class="c-nav__sub-menu-group" role="none">
3645									<ul
3646										class="c-nav__sub-menu-group-list" role="none">
3647																																																																																																																																																											<li>
3648														<a class="c-nav__sub-menu-link " href=/platform/appmarket>
3649															<div class="c-nav__sub-menu-link-container">
3650																																	<span class="c-nav__sub-menu-link-name">
3651																		B2B Marketplace
3652																		
3653																	</span>
3654																															</div>
3655														</a>
3656													</li>
3657																																																																																																																																																																								<li>
3658														<a class="c-nav__sub-menu-link " href=/platform/appbilling>
3659															<div class="c-nav__sub-menu-link-container">
3660																																	<span class="c-nav__sub-menu-link-name">
3661																		Subscription Billing
3662																		
3663																	</span>
3664																															</div>
3665														</a>
3666													</li>
3667																																																																																																																																																																								<li>
3668														<a class="c-nav__sub-menu-link " href=/platform/appreseller>
3669															<div class="c-nav__sub-menu-link-container">
3670																																	<span class="c-nav__sub-menu-link-name">
3671																		Partner Relationship Management
3672																		
3673																	</span>
3674																															</div>
3675														</a>
3676													</li>
3677																																																																																																																																																																								<li>
3678														<a class="c-nav__sub-menu-link " href=/platform/appdistribution>
3679															<div class="c-nav__sub-menu-link-container">
3680																																	<span class="c-nav__sub-menu-link-name">
3681																		Cloud Distribution
3682																		
3683																	</span>
3684																															</div>
3685														</a>
3686													</li>
3687																																																																																																																																																																								<li>
3688														<a class="c-nav__sub-menu-link " href=/platform-v2/centralize-how-you-procure-your-tech-stack>
3689															<div class="c-nav__sub-menu-link-container">
3690																																	<span class="c-nav__sub-menu-link-name">
3691																		Procurement Marketplace
3692																		
3693																	</span>
3694																															</div>
3695														</a>
3696													</li>
3697																																																																																																																																																																								<li>
3698														<a class="c-nav__sub-menu-link " href=/platform-v2/centralize-all-of-your-saas-and-iaas-subscriptions>
3699															<div class="c-nav__sub-menu-link-container">
3700																																	<span class="c-nav__sub-menu-link-name">
3701																		Cloud Lifecycle Management
3702																		
3703																	</span>
3704																															</div>
3705														</a>
3706													</li>
3707																																																																																																																																																																								<li>
3708														<a class="c-nav__sub-menu-link " href=/platform-v2/streamline-your-network-from-design-to-payment>
3709															<div class="c-nav__sub-menu-link-container">
3710																																	<span class="c-nav__sub-menu-link-name">
3711																		Network Lifecycle Management
3712																		
3713																	</span>
3714																															</div>
3715														</a>
3716													</li>
3717																																																																																																																																																																								<li>
3718														<a class="c-nav__sub-menu-link " href=/platform-v2/simplify-mobile-from-discovery-to-payment>
3719															<div class="c-nav__sub-menu-link-container">
3720																																	<span class="c-nav__sub-menu-link-name">
3721																		Mobile Lifecycle Management
3722																		
3723																	</span>
3724																															</div>
3725														</a>
3726													</li>
3727																																																																																																																																																																								<li>
3728														<a class="c-nav__sub-menu-link " href=/platform-v2/manage-all-your-ai-solutions-in-a-private-workspace>
3729															<div class="c-nav__sub-menu-link-container">
3730																																	<span class="c-nav__sub-menu-link-name">
3731																		AI Lifecycle Management
3732																		
3733																	</span>
3734																															</div>
3735														</a>
3736													</li>
3737																																																																																																																																																																								<li>
3738														<a class="c-nav__sub-menu-link " href=/platform-v2/take-control-of-energy-costs>
3739															<div class="c-nav__sub-menu-link-container">
3740																																	<span class="c-nav__sub-menu-link-name">
3741																		Energy Lifecycle Management
3742																		
3743																	</span>
3744																															</div>
3745														</a>
3746													</li>
3747																																																																																																																																																																								<li>
3748														<a class="c-nav__sub-menu-link " href=/platform-v2/equip-your-team-and-manage-every-asset>
3749															<div class="c-nav__sub-menu-link-container">
3750																																	<span class="c-nav__sub-menu-link-name">
3751																		Hardware Lifecycle Management
3752																		
3753																	</span>
3754																															</div>
3755														</a>
3756													</li>
3757																																																																																																																																																																								<li>
3758														<a class="c-nav__sub-menu-link " href=https://us.status.appdirect.com/>
3759															<div class="c-nav__sub-menu-link-container">
3760																																	<span class="c-nav__sub-menu-link-name">
3761																		Status
3762																		
3763																	</span>
3764																															</div>
3765														</a>
3766													</li>
3767																																																																																																																																																																								<li>
3768														<a class="c-nav__sub-menu-link c-nav__highlight" href=/platform>
3769															<div class="c-nav__sub-menu-link-container">
3770																																	<span class="c-nav__sub-menu-link-name">
3771																		View All
3772																		<svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
3773    <g stroke="none" stroke-width="1" fill="none">
3774        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
3775    </g>
3776</svg>
3777
3778																	</span>
3779																															</div>
3780														</a>
3781													</li>
3782																																										</ul>
3783								</li>
3784							
3785						</ul>
3786									
3787				
3788					
3789																																																																								<ul>
3790							<li>
3791							
3792								<a class="c-nav__link
3793									
3794																											
3795									c-nav__link--has-sub-menu" href=https://catalog.appdirect.com  aria-haspopup="true" aria-expanded="false" data-sub-menu-link=catalog>									
3796									Catalog
3797																	</a>
3798							</li>
3799																							<li class="c-nav__sub-menu-group" role="none">
3800									<ul
3801										class="c-nav__sub-menu-group-list" role="none">
3802																																																																																																																																																											<li>
3803														<a class="c-nav__sub-menu-link " href=https://catalog.appdirect.com/en-US/pages/cloud>
3804															<div class="c-nav__sub-menu-link-container">
3805																																	<span class="c-nav__sub-menu-link-name">
3806																		Software
3807																		
3808																	</span>
3809																															</div>
3810														</a>
3811													</li>
3812																																																																																																																																																																								<li>
3813														<a class="c-nav__sub-menu-link " href=https://catalog.appdirect.com/en-US/pages/infrastructure>
3814															<div class="c-nav__sub-menu-link-container">
3815																																	<span class="c-nav__sub-menu-link-name">
3816																		Infrastructure
3817																		
3818																	</span>
3819																															</div>
3820														</a>
3821													</li>
3822																																																																																																																																																																								<li>
3823														<a class="c-nav__sub-menu-link " href=https://catalog.appdirect.com/en-US/pages/connectivity>
3824															<div class="c-nav__sub-menu-link-container">
3825																																	<span class="c-nav__sub-menu-link-name">
3826																		Connectivity
3827																		
3828																	</span>
3829																															</div>
3830														</a>
3831													</li>
3832																																																																																																																																																																								<li>
3833														<a class="c-nav__sub-menu-link " href=https://catalog.appdirect.com/en-US/pages/mobility>
3834															<div class="c-nav__sub-menu-link-container">
3835																																	<span class="c-nav__sub-menu-link-name">
3836																		Wireless / Mobility
3837																		
3838																	</span>
3839																															</div>
3840														</a>
3841													</li>
3842																																																																																																																																																																								<li>
3843														<a class="c-nav__sub-menu-link " href=https://catalog.appdirect.com/en-US/pages/services>
3844															<div class="c-nav__sub-menu-link-container">
3845																																	<span class="c-nav__sub-menu-link-name">
3846																		Managed Services
3847																		
3848																	</span>
3849																															</div>
3850														</a>
3851													</li>
3852																																																																																																																																																																								<li>
3853														<a class="c-nav__sub-menu-link " href=https://catalog.appdirect.com/en-US/pages/energy>
3854															<div class="c-nav__sub-menu-link-container">
3855																																	<span class="c-nav__sub-menu-link-name">
3856																		Energy
3857																		
3858																	</span>
3859																															</div>
3860														</a>
3861													</li>
3862																																																																																																																																																																								<li>
3863														<a class="c-nav__sub-menu-link " href=https://catalog.appdirect.com/en-US/pages/devices>
3864															<div class="c-nav__sub-menu-link-container">
3865																																	<span class="c-nav__sub-menu-link-name">
3866																		Devices
3867																		
3868																	</span>
3869																															</div>
3870														</a>
3871													</li>
3872																																																																																																																																																																								<li>
3873														<a class="c-nav__sub-menu-link c-nav__highlight" href=https://catalog.appdirect.com/en-us/pages/browse>
3874															<div class="c-nav__sub-menu-link-container">
3875																																	<span class="c-nav__sub-menu-link-name">
3876																		Browse All
3877																		<svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
3878    <g stroke="none" stroke-width="1" fill="none">
3879        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
3880    </g>
3881</svg>
3882
3883																	</span>
3884																															</div>
3885														</a>
3886													</li>
3887																																										</ul>
3888								</li>
3889							
3890						</ul>
3891									
3892				
3893					
3894																																																																								<ul>
3895							<li>
3896							
3897								<a class="c-nav__link
3898									
3899																											
3900									c-nav__link--has-sub-menu" href=/partners/advisors  aria-haspopup="true" aria-expanded="false" data-sub-menu-link=advisors>									
3901									Advisors
3902																	</a>
3903							</li>
3904																							<li class="c-nav__sub-menu-group" role="none">
3905									<ul
3906										class="c-nav__sub-menu-group-list" role="none">
3907																																																																																																																																																											<li>
3908														<a class="c-nav__sub-menu-link " href=/partners/advisors/tools>
3909															<div class="c-nav__sub-menu-link-container">
3910																																	<span class="c-nav__sub-menu-link-name">
3911																		Tools
3912																		
3913																	</span>
3914																															</div>
3915														</a>
3916													</li>
3917																																																																																																																																																																								<li>
3918														<a class="c-nav__sub-menu-link " href=/partners/advisors/back-office>
3919															<div class="c-nav__sub-menu-link-container">
3920																																	<span class="c-nav__sub-menu-link-name">
3921																		Back Office
3922																		
3923																	</span>
3924																															</div>
3925														</a>
3926													</li>
3927																																																																																																																																																																								<li>
3928														<a class="c-nav__sub-menu-link " href=/partners/advisors/sales-support>
3929															<div class="c-nav__sub-menu-link-container">
3930																																	<span class="c-nav__sub-menu-link-name">
3931																		Sales Support
3932																		
3933																	</span>
3934																															</div>
3935														</a>
3936													</li>
3937																																																																																																																																																																								<li>
3938														<a class="c-nav__sub-menu-link " href=/partners/advisors/capital>
3939															<div class="c-nav__sub-menu-link-container">
3940																																	<span class="c-nav__sub-menu-link-name">
3941																		Capital
3942																		
3943																	</span>
3944																															</div>
3945														</a>
3946													</li>
3947																																																																																																																																																																								<li>
3948														<a class="c-nav__sub-menu-link " href=/partners/advisors/events>
3949															<div class="c-nav__sub-menu-link-container">
3950																																	<span class="c-nav__sub-menu-link-name">
3951																		Events
3952																		
3953																	</span>
3954																															</div>
3955														</a>
3956													</li>
3957																																																																																																																																																																								<li>
3958														<a class="c-nav__sub-menu-link c-nav__highlight" href=/partners>
3959															<div class="c-nav__sub-menu-link-container">
3960																																	<span class="c-nav__sub-menu-link-name">
3961																		All Partnership Opportunities
3962																		<svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
3963    <g stroke="none" stroke-width="1" fill="none">
3964        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
3965    </g>
3966</svg>
3967
3968																	</span>
3969																															</div>
3970														</a>
3971													</li>
3972																																										</ul>
3973								</li>
3974							
3975						</ul>
3976									
3977				
3978					
3979																																																																								<ul>
3980							<li>
3981							
3982								<a class="c-nav__link
3983									
3984																											
3985									c-nav__link--has-sub-menu" href=/solutions/overview  aria-haspopup="true" aria-expanded="false" data-sub-menu-link=solutions>									
3986									Solutions
3987																	</a>
3988							</li>
3989																							<li class="c-nav__sub-menu-group" role="none">
3990									<ul
3991										class="c-nav__sub-menu-group-list" role="none">
3992																																																																																																																																																											<li>
3993														<a class="c-nav__sub-menu-link " href=/platform/appmarket>
3994															<div class="c-nav__sub-menu-link-container">
3995																																	<span class="c-nav__sub-menu-link-name">
3996																		Launch an AppStore
3997																		
3998																	</span>
3999																															</div>
4000														</a>
4001													</li>
4002																																																																																																																																																																								<li>
4003														<a class="c-nav__sub-menu-link " href=/solutions/scale-a-digital-ecosystem>
4004															<div class="c-nav__sub-menu-link-container">
4005																																	<span class="c-nav__sub-menu-link-name">
4006																		Scale a Partner Ecosystem
4007																		
4008																	</span>
4009																															</div>
4010														</a>
4011													</li>
4012																																																																																																																																																																								<li>
4013														<a class="c-nav__sub-menu-link " href=/solutions/software-as-a-service>
4014															<div class="c-nav__sub-menu-link-container">
4015																																	<span class="c-nav__sub-menu-link-name">
4016																		Sell SaaS
4017																		
4018																	</span>
4019																															</div>
4020														</a>
4021													</li>
4022																																																																																																																																																																								<li>
4023														<a class="c-nav__sub-menu-link " href=/solutions/procurement>
4024															<div class="c-nav__sub-menu-link-container">
4025																																	<span class="c-nav__sub-menu-link-name">
4026																		Offer Self-serve Procurement
4027																		
4028																	</span>
4029																															</div>
4030														</a>
4031													</li>
4032																																																																																																																																																																								<li>
4033														<a class="c-nav__sub-menu-link " href=/solutions/resell-iaas>
4034															<div class="c-nav__sub-menu-link-container">
4035																																	<span class="c-nav__sub-menu-link-name">
4036																		Sell IaaS
4037																		
4038																	</span>
4039																															</div>
4040														</a>
4041													</li>
4042																																																																																																																																																																								<li>
4043														<a class="c-nav__sub-menu-link " href=/solutions/manage-a-reseller-program>
4044															<div class="c-nav__sub-menu-link-container">
4045																																	<span class="c-nav__sub-menu-link-name">
4046																		Manage a Reseller Program
4047																		
4048																	</span>
4049																															</div>
4050														</a>
4051													</li>
4052																																																																																																																																																																								<li>
4053														<a class="c-nav__sub-menu-link " href=/resources/guide-six-things-to-know-about-billing-for-subscription-commerce>
4054															<div class="c-nav__sub-menu-link-container">
4055																																	<span class="c-nav__sub-menu-link-name">
4056																		Automate Subscription Billing
4057																		
4058																	</span>
4059																															</div>
4060														</a>
4061													</li>
4062																																																																																																																																																																								<li>
4063														<a class="c-nav__sub-menu-link c-nav__highlight" href=/solutions/overview>
4064															<div class="c-nav__sub-menu-link-container">
4065																																	<span class="c-nav__sub-menu-link-name">
4066																		View All
4067																		<svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
4068    <g stroke="none" stroke-width="1" fill="none">
4069        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
4070    </g>
4071</svg>
4072
4073																	</span>
4074																															</div>
4075														</a>
4076													</li>
4077																																										</ul>
4078								</li>
4079							
4080						</ul>
4081									
4082				
4083					
4084																																																																								<ul>
4085							<li>
4086							
4087								<a class="c-nav__link
4088									
4089																											
4090									c-nav__link--has-sub-menu" href=/resources  aria-haspopup="true" aria-expanded="false" data-sub-menu-link=resources>									
4091									Resources
4092																	</a>
4093							</li>
4094																							<li class="c-nav__sub-menu-group" role="none">
4095									<ul
4096										class="c-nav__sub-menu-group-list" role="none">
4097																																																																																																																																																											<li>
4098														<a class="c-nav__sub-menu-link " href=/thrive>
4099															<div class="c-nav__sub-menu-link-container">
4100																																	<span class="c-nav__sub-menu-link-name">
4101																		Thrive Resources
4102																		
4103																	</span>
4104																															</div>
4105														</a>
4106													</li>
4107																																																																																																																																																																								<li>
4108														<a class="c-nav__sub-menu-link " href=/blog>
4109															<div class="c-nav__sub-menu-link-container">
4110																																	<span class="c-nav__sub-menu-link-name">
4111																		Blog
4112																		
4113																	</span>
4114																															</div>
4115														</a>
4116													</li>
4117																																																																																																																																																																								<li>
4118														<a class="c-nav__sub-menu-link " href=/resources/glossary>
4119															<div class="c-nav__sub-menu-link-container">
4120																																	<span class="c-nav__sub-menu-link-name">
4121																		Glossary
4122																		
4123																	</span>
4124																															</div>
4125														</a>
4126													</li>
4127																																																																																																																																																																								<li>
4128														<a class="c-nav__sub-menu-link " href=/customers>
4129															<div class="c-nav__sub-menu-link-container">
4130																																	<span class="c-nav__sub-menu-link-name">
4131																		Customers
4132																		
4133																	</span>
4134																															</div>
4135														</a>
4136													</li>
4137																																																																																																																																																																								<li>
4138														<a class="c-nav__sub-menu-link " href=/resources?type=case-study>
4139															<div class="c-nav__sub-menu-link-container">
4140																																	<span class="c-nav__sub-menu-link-name">
4141																		Case Studies
4142																		
4143																	</span>
4144																															</div>
4145														</a>
4146													</li>
4147																																																																																																																																																																								<li>
4148														<a class="c-nav__sub-menu-link " href=/resources/events>
4149															<div class="c-nav__sub-menu-link-container">
4150																																	<span class="c-nav__sub-menu-link-name">
4151																		Events
4152																		
4153																	</span>
4154																															</div>
4155														</a>
4156													</li>
4157																																																																																																																																																																								<li>
4158														<a class="c-nav__sub-menu-link c-nav__highlight" href=/resources>
4159															<div class="c-nav__sub-menu-link-container">
4160																																	<span class="c-nav__sub-menu-link-name">
4161																		View All
4162																		<svg width="11px" height="11px" viewBox="0 0 11 11" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
4163    <g stroke="none" stroke-width="1" fill="none">
4164        <polygon  fill="#000000" points="5.5 0 4.530625 0.969375 8.366875 4.8125 0 4.8125 0 6.1875 8.366875 6.1875 4.530625 10.030625 5.5 11 11 5.5"></polygon>
4165    </g>
4166</svg>
4167
4168																	</span>
4169																															</div>
4170														</a>
4171													</li>
4172																																										</ul>
4173								</li>
4174							
4175						</ul>
4176									
4177				
4178					
4179																																																																								<ul>
4180							<li>
4181							
4182								<a class="c-nav__link
4183									
4184																											
4185									c-nav__link--has-sub-menu" href=/about  aria-haspopup="true" aria-expanded="false" data-sub-menu-link=company>									
4186									Company
4187																	</a>
4188							</li>
4189																							<li class="c-nav__sub-menu-group" role="none">
4190									<ul
4191										class="c-nav__sub-menu-group-list" role="none">
4192																																																																																																																																																											<li>
4193														<a class="c-nav__sub-menu-link " href=/about>
4194															<div class="c-nav__sub-menu-link-container">
4195																																	<span class="c-nav__sub-menu-link-name">
4196																		Overview
4197																		
4198																	</span>
4199																															</div>
4200														</a>
4201													</li>
4202																																																																																																																																																																								<li>
4203														<a class="c-nav__sub-menu-link " href=/about/careers>
4204															<div class="c-nav__sub-menu-link-container">
4205																																	<span class="c-nav__sub-menu-link-name">
4206																		Careers
4207																		
4208																	</span>
4209																															</div>
4210														</a>
4211													</li>
4212																																																																																																																																																																								<li>
4213														<a class="c-nav__sub-menu-link " href=/about/leadership>
4214															<div class="c-nav__sub-menu-link-container">
4215																																	<span class="c-nav__sub-menu-link-name">
4216																		Leadership
4217																		
4218																	</span>
4219																															</div>
4220														</a>
4221													</li>
4222																																																																																																																																																																								<li>
4223														<a class="c-nav__sub-menu-link " href=/about/investors>
4224															<div class="c-nav__sub-menu-link-container">
4225																																	<span class="c-nav__sub-menu-link-name">
4226																		Investors
4227																		
4228																	</span>
4229																															</div>
4230														</a>
4231													</li>
4232																																																																																																																																																																								<li>
4233														<a class="c-nav__sub-menu-link " href=/about/press>
4234															<div class="c-nav__sub-menu-link-container">
4235																																	<span class="c-nav__sub-menu-link-name">
4236																		Press Center
4237																		
4238																	</span>
4239																															</div>
4240														</a>
4241													</li>
4242																																																																																																																																																																								<li>
4243														<a class="c-nav__sub-menu-link " href=/about/contact>
4244															<div class="c-nav__sub-menu-link-container">
4245																																	<span class="c-nav__sub-menu-link-name">
4246																		Contact
4247																		
4248																	</span>
4249																															</div>
4250														</a>
4251													</li>
4252																																										</ul>
4253								</li>
4254							
4255						</ul>
4256									
4257				
4258					
4259																																																																								<ul>
4260							<li>
4261							
4262								<a class="c-nav__link
4263									
4264																											
4265									c-nav__link--has-sub-menu" href=/pricing  aria-haspopup="false" aria-expanded="false" >									
4266									Pricing
4267																	</a>
4268							</li>
4269							
4270						</ul>
4271												</div>
4272		
4273						<div
4274				class="c-nav__list c-nav__list--bottom">
4275				
4276				
4277				
4278					
4279																																																																								<ul>
4280							<li>
4281							
4282								<a class="c-nav__link
4283									
4284																											
4285									"  autofocus aria-haspopup="false" aria-expanded="false" >									
4286									© AppDirect, Inc 2026
4287																	</a>
4288							</li>
4289							
4290						</ul>
4291									
4292				
4293					
4294																																																																								<ul>
4295							<li>
4296							
4297								<a class="c-nav__link
4298									
4299																											
4300									" href=/privacy-notice  aria-haspopup="false" aria-expanded="false" >									
4301									Privacy Notice
4302																	</a>
4303							</li>
4304							
4305						</ul>
4306									
4307				
4308					
4309																																																																								<ul>
4310							<li>
4311							
4312								<a class="c-nav__link
4313									
4314																											
4315									" href=/about/candidate-privacy-notice  aria-haspopup="false" aria-expanded="false" >									
4316									Candidate Privacy Notice
4317																	</a>
4318							</li>
4319							
4320						</ul>
4321									
4322				
4323					
4324																																																																								<ul>
4325							<li>
4326							
4327								<a class="c-nav__link
4328									
4329																											
4330									" href=/legal  aria-haspopup="false" aria-expanded="false" >									
4331									Legal
4332																	</a>
4333							</li>
4334							
4335						</ul>
4336												</div>
4337		
4338						<div
4339				class="c-nav__list c-nav__list--social">
4340				
4341				
4342				
4343					
4344																																																																								<ul>
4345							<li>
4346							
4347								<a class="c-nav__link
4348									
4349																											
4350									" href=https://www.linkedin.com/company/appdirect/ autofocus aria-haspopup="false" aria-expanded="false" >									
4351									<svg viewBox="0 0 141 141">
4352          <title>AppDirect LinkedIn Profile</title>
4353          <path d="M129.8.3h-119C4.7.3.3 4.7.3 10.8v119.9c0 5.2 4.4 9.6 10.5 9.6h119c6.1 0 10.5-4.4 10.5-10.5v-119c0-6.1-4.4-10.5-10.5-10.5M41.4 118.4H21.3V52.8h21v65.6h-.9m-9.6-74.3c-7 0-12.2-6.1-12.2-12.2 0-7 5.2-12.2 12.2-12.2 7 0 12.2 5.2 12.2 12.2-.8 6-6.1 12.2-12.2 12.2m87.5 74.3h-21V86.9c0-7.9 0-17.5-10.5-17.5s-12.2 8.7-12.2 17.5v31.5h-21V52.8h20.1v8.8c2.6-5.2 9.6-10.5 19.2-10.5 21 0 24.5 14 24.5 31.5v35.9h.9v-.1"/>
4354        </svg>
4355																	</a>
4356							</li>
4357							
4358						</ul>
4359									
4360				
4361					
4362																																																																								<ul>
4363							<li>
4364							
4365								<a class="c-nav__link
4366									
4367																											
4368									" href=https://x.com/appdirect  aria-haspopup="false" aria-expanded="false" >									
4369									<svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
4370          <title>AppDirect X Profile</title>
4371          <path d="M18.2048 2.25H21.5128L14.2858 10.51L22.7878 21.75H16.1308L10.9168 14.933L4.95084 21.75H1.64084L9.37084 12.915L1.21484 2.25H8.04084L12.7538 8.481L18.2048 2.25ZM17.0438 19.77H18.8768L7.04484 4.126H5.07784L17.0438 19.77Z"/>
4372        </svg>
4373																	</a>
4374							</li>
4375							
4376						</ul>
4377									
4378				
4379					
4380																																																																								<ul>
4381							<li>
4382							
4383								<a class="c-nav__link
4384									
4385																											
4386									" href=https://www.instagram.com/AppDirect/  aria-haspopup="false" aria-expanded="false" >									
4387									<svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
4388          <title>AppDirect Instagram Profile</title>
4389          <path d="M13.0281 2.00073C14.1535 2.00259 14.7238 2.00855 15.2166 2.02322L15.4107 2.02956C15.6349 2.03753 15.8561 2.04753 16.1228 2.06003C17.1869 2.1092 17.9128 2.27753 18.5503 2.52503C19.2094 2.7792 19.7661 3.12253 20.3219 3.67837C20.8769 4.2342 21.2203 4.79253 21.4753 5.45003C21.7219 6.0867 21.8903 6.81337 21.9403 7.87753C21.9522 8.1442 21.9618 8.3654 21.9697 8.58964L21.976 8.78373C21.9906 9.27647 21.9973 9.84686 21.9994 10.9723L22.0002 11.7179C22.0003 11.809 22.0003 11.903 22.0003 12L22.0002 12.2821L21.9996 13.0278C21.9977 14.1532 21.9918 14.7236 21.9771 15.2163L21.9707 15.4104C21.9628 15.6347 21.9528 15.8559 21.9403 16.1225C21.8911 17.1867 21.7219 17.9125 21.4753 18.55C21.2211 19.2092 20.8769 19.7659 20.3219 20.3217C19.7661 20.8767 19.2069 21.22 18.5503 21.475C17.9128 21.7217 17.1869 21.89 16.1228 21.94C15.8561 21.9519 15.6349 21.9616 15.4107 21.9694L15.2166 21.9757C14.7238 21.9904 14.1535 21.997 13.0281 21.9992L12.2824 22C12.1913 22 12.0973 22 12.0003 22H11.7182L10.9725 21.9993C9.8471 21.9975 9.27672 21.9915 8.78397 21.9768L8.58989 21.9705C8.36564 21.9625 8.14444 21.9525 7.87778 21.94C6.81361 21.8909 6.08861 21.7217 5.45028 21.475C4.79194 21.2209 4.23444 20.8767 3.67861 20.3217C3.12278 19.7659 2.78028 19.2067 2.52528 18.55C2.27778 17.9125 2.11028 17.1867 2.06028 16.1225C2.0484 15.8559 2.03871 15.6347 2.03086 15.4104L2.02457 15.2163C2.00994 14.7236 2.00327 14.1532 2.00111 13.0278L2.00098 10.9723C2.00284 9.84686 2.00879 9.27647 2.02346 8.78373L2.02981 8.58964C2.03778 8.3654 2.04778 8.1442 2.06028 7.87753C2.10944 6.81253 2.27778 6.08753 2.52528 5.45003C2.77944 4.7917 3.12278 4.2342 3.67861 3.67837C4.23444 3.12253 4.79278 2.78003 5.45028 2.52503C6.08778 2.27753 6.81278 2.11003 7.87778 2.06003C8.14444 2.04816 8.36564 2.03847 8.58989 2.03062L8.78397 2.02433C9.27672 2.00969 9.8471 2.00302 10.9725 2.00086L13.0281 2.00073ZM12.0003 7.00003C9.23738 7.00003 7.00028 9.23956 7.00028 12C7.00028 14.7629 9.23981 17 12.0003 17C14.7632 17 17.0003 14.7605 17.0003 12C17.0003 9.23713 14.7607 7.00003 12.0003 7.00003ZM12.0003 9.00003C13.6572 9.00003 15.0003 10.3427 15.0003 12C15.0003 13.6569 13.6576 15 12.0003 15C10.3434 15 9.00028 13.6574 9.00028 12C9.00028 10.3431 10.3429 9.00003 12.0003 9.00003ZM17.2503 5.50003C16.561 5.50003 16.0003 6.05994 16.0003 6.74918C16.0003 7.43843 16.5602 7.9992 17.2503 7.9992C17.9395 7.9992 18.5003 7.4393 18.5003 6.74918C18.5003 6.05994 17.9386 5.49917 17.2503 5.50003Z"/>
4390        </svg>
4391																	</a>
4392							</li>
4393							
4394						</ul>
4395									
4396				
4397					
4398																																																																								<ul>
4399							<li>
4400							
4401								<a class="c-nav__link
4402									
4403																											c-nav__link--locale-switcher
4404									"   aria-haspopup="false" aria-expanded="false" >									
4405									<div class="c-dropdown c-locale-switcher js-mobile-nav" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false">
4406	<a class="c-nav__link c-locale-switcher__trigger" href="javascript:void(0)" tabindex="-1">
4407        <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" class="c-locale-switcher__globe-icon">
4408            <path fill="#FFF" fill-rule="nonzero" d="M7 0C3.15 0 0 3.15 0 7s3.15 7 7 7 7-3.15 7-7-3.15-7-7-7zm6.014 6.682h-2.196c-.095-2.1-.986-4.232-2.482-5.568a5.972 5.972 0 014.678 5.568zm-6.65-5.06v5.06H4.136c.096-2.005.891-3.946 2.228-5.06zm0 6.014v4.678C5.123 11.2 4.327 9.418 4.136 7.636h2.228zm.954 4.837V7.636h2.546C9.64 9.45 8.718 11.36 7.318 12.473zm0-5.791V1.495c1.496 1.114 2.45 3.182 2.546 5.187H7.318zM5.473 1.145c-1.4 1.337-2.196 3.405-2.291 5.537H.986c.128-2.673 1.973-4.868 4.487-5.537zM.986 7.636h2.196c.19 1.941 1.018 3.914 2.354 5.219-2.418-.605-4.295-2.673-4.55-5.219zm7.287 5.282c1.432-1.304 2.354-3.34 2.545-5.282h2.227c-.286 2.61-2.259 4.741-4.772 5.282z"/>
4409        </svg>
4410		English (United States)
4411	</a>
4412    
4413	<ul class="c-locale-switcher__sub-menu">
4414					<li>
4415				<a class="c-nav__link " hreflang="en" lang="en" href="https://www.appdirect.com/blog?lang=en">English</a>
4416			</li>
4417			</ul>
4418</div>
4419
4420																	</a>
4421							</li>
4422							
4423						</ul>
4424												</div>
4425			</nav>
4426
4427	<nav
4428		class="c-nav__mobile-drawer c-nav__mobile-drawer--footer" ref="main">
4429											<ul
4430					class="c-nav__list c-nav__list--start">
4431																																																																	<li>
4432								<a class="c-nav__link
4433									c-nav__link--has-sub-menu
4434									
4435									" href=# data-sub-menu-link=platform>
4436									Platform
4437																			<span class="c-nav__link-arrow" aria-hidden="true">
4438											&gt;
4439										</span>
4440																	</a>
4441																										<ul class="c-nav__sub-menu" data-sub-menu="platform">
4442																					<li class="c-nav__sub-menu-group">
4443												<ul
4444													class="c-nav__sub-menu-group-list">
4445																																																																																																															<li>
4446																<a class="c-nav__sub-menu-link" href=/platform/appmarket>
4447																	B2B Marketplace
4448																</a>
4449															</li>
4450																																																																																																																<li>
4451																<a class="c-nav__sub-menu-link" href=/platform/appbilling>
4452																	Subscription Billing
4453																</a>
4454															</li>
4455																																																																																																																<li>
4456																<a class="c-nav__sub-menu-link" href=/platform/appreseller>
4457																	Partner Relationship Management
4458																</a>
4459															</li>
4460																																																																																																																<li>
4461																<a class="c-nav__sub-menu-link" href=/platform/appdistribution>
4462																	Cloud Distribution
4463																</a>
4464															</li>
4465																																																																																																																<li>
4466																<a class="c-nav__sub-menu-link" href=/platform-v2/centralize-how-you-procure-your-tech-stack>
4467																	Procurement Marketplace
4468																</a>
4469															</li>
4470																																																																																																																<li>
4471																<a class="c-nav__sub-menu-link" href=/platform-v2/centralize-all-of-your-saas-and-iaas-subscriptions>
4472																	Cloud Lifecycle Management
4473																</a>
4474															</li>
4475																																																																																																																<li>
4476																<a class="c-nav__sub-menu-link" href=/platform-v2/streamline-your-network-from-design-to-payment>
4477																	Network Lifecycle Management
4478																</a>
4479															</li>
4480																																																																																																																<li>
4481																<a class="c-nav__sub-menu-link" href=/platform-v2/simplify-mobile-from-discovery-to-payment>
4482																	Mobile Lifecycle Management
4483																</a>
4484															</li>
4485																																																																																																																<li>
4486																<a class="c-nav__sub-menu-link" href=/platform-v2/manage-all-your-ai-solutions-in-a-private-workspace>
4487																	AI Lifecycle Management
4488																</a>
4489															</li>
4490																																																																																																																<li>
4491																<a class="c-nav__sub-menu-link" href=/platform-v2/take-control-of-energy-costs>
4492																	Energy Lifecycle Management
4493																</a>
4494															</li>
4495																																																																																																																<li>
4496																<a class="c-nav__sub-menu-link" href=/platform-v2/equip-your-team-and-manage-every-asset>
4497																	Hardware Lifecycle Management
4498																</a>
4499															</li>
4500																																																																																																																<li>
4501																<a class="c-nav__sub-menu-link" href=https://us.status.appdirect.com/>
4502																	Status
4503																</a>
4504															</li>
4505																																																																																																																										</ul>
4506											</li>
4507																			</ul>
4508															</li>
4509																																																																		<li>
4510								<a class="c-nav__link
4511									c-nav__link--has-sub-menu
4512									
4513									" href=https://catalog.appdirect.com data-sub-menu-link=catalog>
4514									Catalog
4515																			<span class="c-nav__link-arrow" aria-hidden="true">
4516											&gt;
4517										</span>
4518																	</a>
4519																										<ul class="c-nav__sub-menu" data-sub-menu="catalog">
4520																					<li class="c-nav__sub-menu-group">
4521												<ul
4522													class="c-nav__sub-menu-group-list">
4523																																																																																																															<li>
4524																<a class="c-nav__sub-menu-link" href=https://catalog.appdirect.com/en-US/pages/cloud>
4525																	Software
4526																</a>
4527															</li>
4528																																																																																																																<li>
4529																<a class="c-nav__sub-menu-link" href=https://catalog.appdirect.com/en-US/pages/infrastructure>
4530																	Infrastructure
4531																</a>
4532															</li>
4533																																																																																																																<li>
4534																<a class="c-nav__sub-menu-link" href=https://catalog.appdirect.com/en-US/pages/connectivity>
4535																	Connectivity
4536																</a>
4537															</li>
4538																																																																																																																<li>
4539																<a class="c-nav__sub-menu-link" href=https://catalog.appdirect.com/en-US/pages/mobility>
4540																	Wireless / Mobility
4541																</a>
4542															</li>
4543																																																																																																																<li>
4544																<a class="c-nav__sub-menu-link" href=https://catalog.appdirect.com/en-US/pages/services>
4545																	Managed Services
4546																</a>
4547															</li>
4548																																																																																																																<li>
4549																<a class="c-nav__sub-menu-link" href=https://catalog.appdirect.com/en-US/pages/energy>
4550																	Energy
4551																</a>
4552															</li>
4553																																																																																																																<li>
4554																<a class="c-nav__sub-menu-link" href=https://catalog.appdirect.com/en-US/pages/devices>
4555																	Devices
4556																</a>
4557															</li>
4558																																																																																																																<li>
4559																<a class="c-nav__sub-menu-link" href=https://catalog.appdirect.com/en-us/pages/browse>
4560																	Browse All
4561																</a>
4562															</li>
4563																																							</ul>
4564											</li>
4565																			</ul>
4566															</li>
4567																																																																		<li>
4568								<a class="c-nav__link
4569									c-nav__link--has-sub-menu
4570									
4571									" href=/partners/advisors data-sub-menu-link=advisors>
4572									Advisors
4573																			<span class="c-nav__link-arrow" aria-hidden="true">
4574											&gt;
4575										</span>
4576																	</a>
4577																										<ul class="c-nav__sub-menu" data-sub-menu="advisors">
4578																					<li class="c-nav__sub-menu-group">
4579												<ul
4580													class="c-nav__sub-menu-group-list">
4581																																																																																																															<li>
4582																<a class="c-nav__sub-menu-link" href=/partners/advisors/tools>
4583																	Tools
4584																</a>
4585															</li>
4586																																																																																																																<li>
4587																<a class="c-nav__sub-menu-link" href=/partners/advisors/back-office>
4588																	Back Office
4589																</a>
4590															</li>
4591																																																																																																																<li>
4592																<a class="c-nav__sub-menu-link" href=/partners/advisors/sales-support>
4593																	Sales Support
4594																</a>
4595															</li>
4596																																																																																																																<li>
4597																<a class="c-nav__sub-menu-link" href=/partners/advisors/capital>
4598																	Capital
4599																</a>
4600															</li>
4601																																																																																																																<li>
4602																<a class="c-nav__sub-menu-link" href=/partners/advisors/events>
4603																	Events
4604																</a>
4605															</li>
4606																																																																																																																<li>
4607																<a class="c-nav__sub-menu-link" href=/partners>
4608																	All Partnership Opportunities
4609																</a>
4610															</li>
4611																																							</ul>
4612											</li>
4613																			</ul>
4614															</li>
4615																																																																		<li>
4616								<a class="c-nav__link
4617									c-nav__link--has-sub-menu
4618									
4619									" href=/solutions/overview data-sub-menu-link=solutions>
4620									Solutions
4621																			<span class="c-nav__link-arrow" aria-hidden="true">
4622											&gt;
4623										</span>
4624																	</a>
4625																										<ul class="c-nav__sub-menu" data-sub-menu="solutions">
4626																					<li class="c-nav__sub-menu-group">
4627												<ul
4628													class="c-nav__sub-menu-group-list">
4629																																																																																																															<li>
4630																<a class="c-nav__sub-menu-link" href=/platform/appmarket>
4631																	Launch an AppStore
4632																</a>
4633															</li>
4634																																																																																																																<li>
4635																<a class="c-nav__sub-menu-link" href=/solutions/scale-a-digital-ecosystem>
4636																	Scale a Partner Ecosystem
4637																</a>
4638															</li>
4639																																																																																																																<li>
4640																<a class="c-nav__sub-menu-link" href=/solutions/software-as-a-service>
4641																	Sell SaaS
4642																</a>
4643															</li>
4644																																																																																																																<li>
4645																<a class="c-nav__sub-menu-link" href=/solutions/procurement>
4646																	Offer Self-serve Procurement
4647																</a>
4648															</li>
4649																																																																																																																<li>
4650																<a class="c-nav__sub-menu-link" href=/solutions/resell-iaas>
4651																	Sell IaaS
4652																</a>
4653															</li>
4654																																																																																																																<li>
4655																<a class="c-nav__sub-menu-link" href=/solutions/manage-a-reseller-program>
4656																	Manage a Reseller Program
4657																</a>
4658															</li>
4659																																																																																																																<li>
4660																<a class="c-nav__sub-menu-link" href=/resources/guide-six-things-to-know-about-billing-for-subscription-commerce>
4661																	Automate Subscription Billing
4662																</a>
4663															</li>
4664																																																																																																																										</ul>
4665											</li>
4666																			</ul>
4667															</li>
4668																																																																		<li>
4669								<a class="c-nav__link
4670									c-nav__link--has-sub-menu
4671									
4672									" href=/resources data-sub-menu-link=resources>
4673									Resources
4674																			<span class="c-nav__link-arrow" aria-hidden="true">
4675											&gt;
4676										</span>
4677																	</a>
4678																										<ul class="c-nav__sub-menu" data-sub-menu="resources">
4679																					<li class="c-nav__sub-menu-group">
4680												<ul
4681													class="c-nav__sub-menu-group-list">
4682																																																																																																															<li>
4683																<a class="c-nav__sub-menu-link" href=/thrive>
4684																	Thrive Resources
4685																</a>
4686															</li>
4687																																																																																																																<li>
4688																<a class="c-nav__sub-menu-link" href=/blog>
4689																	Blog
4690																</a>
4691															</li>
4692																																																																																																																<li>
4693																<a class="c-nav__sub-menu-link" href=/resources/glossary>
4694																	Glossary
4695																</a>
4696															</li>
4697																																																																																																																<li>
4698																<a class="c-nav__sub-menu-link" href=/customers>
4699																	Customers
4700																</a>
4701															</li>
4702																																																																																																																<li>
4703																<a class="c-nav__sub-menu-link" href=/resources?type=case-study>
4704																	Case Studies
4705																</a>
4706															</li>
4707																																																																																																																<li>
4708																<a class="c-nav__sub-menu-link" href=/resources/events>
4709																	Events
4710																</a>
4711															</li>
4712																																																																																																																										</ul>
4713											</li>
4714																			</ul>
4715															</li>
4716																																																																		<li>
4717								<a class="c-nav__link
4718									c-nav__link--has-sub-menu
4719									
4720									" href=/about data-sub-menu-link=company>
4721									Company
4722																			<span class="c-nav__link-arrow" aria-hidden="true">
4723											&gt;
4724										</span>
4725																	</a>
4726																										<ul class="c-nav__sub-menu" data-sub-menu="company">
4727																					<li class="c-nav__sub-menu-group">
4728												<ul
4729													class="c-nav__sub-menu-group-list">
4730																																																																																																															<li>
4731																<a class="c-nav__sub-menu-link" href=/about>
4732																	Overview
4733																</a>
4734															</li>
4735																																																																																																																<li>
4736																<a class="c-nav__sub-menu-link" href=/about/careers>
4737																	Careers
4738																</a>
4739															</li>
4740																																																																																																																<li>
4741																<a class="c-nav__sub-menu-link" href=/about/leadership>
4742																	Leadership
4743																</a>
4744															</li>
4745																																																																																																																<li>
4746																<a class="c-nav__sub-menu-link" href=/about/investors>
4747																	Investors
4748																</a>
4749															</li>
4750																																																																																																																<li>
4751																<a class="c-nav__sub-menu-link" href=/about/press>
4752																	Press Center
4753																</a>
4754															</li>
4755																																																																																																																<li>
4756																<a class="c-nav__sub-menu-link" href=/about/contact>
4757																	Contact
4758																</a>
4759															</li>
4760																																							</ul>
4761											</li>
4762																			</ul>
4763															</li>
4764																																																																		<li>
4765								<a class="c-nav__link
4766									
4767									
4768									" href=/pricing >
4769									Pricing
4770																	</a>
4771															</li>
4772															</ul>
4773												<ul
4774					class="c-nav__list c-nav__list--bottom">
4775																																																																	<li>
4776								<a class="c-nav__link
4777									
4778									
4779									"  >
4780									© AppDirect, Inc 2026
4781																	</a>
4782															</li>
4783																																																																		<li>
4784								<a class="c-nav__link
4785									
4786									
4787									" href=/privacy-notice >
4788									Privacy Notice
4789																	</a>
4790															</li>
4791																																																																		<li>
4792								<a class="c-nav__link
4793									
4794									
4795									" href=/about/candidate-privacy-notice >
4796									Candidate Privacy Notice
4797																	</a>
4798															</li>
4799																																																																		<li>
4800								<a class="c-nav__link
4801									
4802									
4803									" href=/legal >
4804									Legal
4805																	</a>
4806															</li>
4807															</ul>
4808												<ul
4809					class="c-nav__list c-nav__list--social">
4810																																																																	<li>
4811								<a class="c-nav__link
4812									
4813									
4814									" href=https://www.linkedin.com/company/appdirect/ >
4815									<svg viewBox="0 0 141 141">
4816          <title>AppDirect LinkedIn Profile</title>
4817          <path d="M129.8.3h-119C4.7.3.3 4.7.3 10.8v119.9c0 5.2 4.4 9.6 10.5 9.6h119c6.1 0 10.5-4.4 10.5-10.5v-119c0-6.1-4.4-10.5-10.5-10.5M41.4 118.4H21.3V52.8h21v65.6h-.9m-9.6-74.3c-7 0-12.2-6.1-12.2-12.2 0-7 5.2-12.2 12.2-12.2 7 0 12.2 5.2 12.2 12.2-.8 6-6.1 12.2-12.2 12.2m87.5 74.3h-21V86.9c0-7.9 0-17.5-10.5-17.5s-12.2 8.7-12.2 17.5v31.5h-21V52.8h20.1v8.8c2.6-5.2 9.6-10.5 19.2-10.5 21 0 24.5 14 24.5 31.5v35.9h.9v-.1"/>
4818        </svg>
4819																	</a>
4820															</li>
4821																																																																		<li>
4822								<a class="c-nav__link
4823									
4824									
4825									" href=https://x.com/appdirect >
4826									<svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
4827          <title>AppDirect X Profile</title>
4828          <path d="M18.2048 2.25H21.5128L14.2858 10.51L22.7878 21.75H16.1308L10.9168 14.933L4.95084 21.75H1.64084L9.37084 12.915L1.21484 2.25H8.04084L12.7538 8.481L18.2048 2.25ZM17.0438 19.77H18.8768L7.04484 4.126H5.07784L17.0438 19.77Z"/>
4829        </svg>
4830																	</a>
4831															</li>
4832																																																																		<li>
4833								<a class="c-nav__link
4834									
4835									
4836									" href=https://www.instagram.com/AppDirect/ >
4837									<svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
4838          <title>AppDirect Instagram Profile</title>
4839          <path d="M13.0281 2.00073C14.1535 2.00259 14.7238 2.00855 15.2166 2.02322L15.4107 2.02956C15.6349 2.03753 15.8561 2.04753 16.1228 2.06003C17.1869 2.1092 17.9128 2.27753 18.5503 2.52503C19.2094 2.7792 19.7661 3.12253 20.3219 3.67837C20.8769 4.2342 21.2203 4.79253 21.4753 5.45003C21.7219 6.0867 21.8903 6.81337 21.9403 7.87753C21.9522 8.1442 21.9618 8.3654 21.9697 8.58964L21.976 8.78373C21.9906 9.27647 21.9973 9.84686 21.9994 10.9723L22.0002 11.7179C22.0003 11.809 22.0003 11.903 22.0003 12L22.0002 12.2821L21.9996 13.0278C21.9977 14.1532 21.9918 14.7236 21.9771 15.2163L21.9707 15.4104C21.9628 15.6347 21.9528 15.8559 21.9403 16.1225C21.8911 17.1867 21.7219 17.9125 21.4753 18.55C21.2211 19.2092 20.8769 19.7659 20.3219 20.3217C19.7661 20.8767 19.2069 21.22 18.5503 21.475C17.9128 21.7217 17.1869 21.89 16.1228 21.94C15.8561 21.9519 15.6349 21.9616 15.4107 21.9694L15.2166 21.9757C14.7238 21.9904 14.1535 21.997 13.0281 21.9992L12.2824 22C12.1913 22 12.0973 22 12.0003 22H11.7182L10.9725 21.9993C9.8471 21.9975 9.27672 21.9915 8.78397 21.9768L8.58989 21.9705C8.36564 21.9625 8.14444 21.9525 7.87778 21.94C6.81361 21.8909 6.08861 21.7217 5.45028 21.475C4.79194 21.2209 4.23444 20.8767 3.67861 20.3217C3.12278 19.7659 2.78028 19.2067 2.52528 18.55C2.27778 17.9125 2.11028 17.1867 2.06028 16.1225C2.0484 15.8559 2.03871 15.6347 2.03086 15.4104L2.02457 15.2163C2.00994 14.7236 2.00327 14.1532 2.00111 13.0278L2.00098 10.9723C2.00284 9.84686 2.00879 9.27647 2.02346 8.78373L2.02981 8.58964C2.03778 8.3654 2.04778 8.1442 2.06028 7.87753C2.10944 6.81253 2.27778 6.08753 2.52528 5.45003C2.77944 4.7917 3.12278 4.2342 3.67861 3.67837C4.23444 3.12253 4.79278 2.78003 5.45028 2.52503C6.08778 2.27753 6.81278 2.11003 7.87778 2.06003C8.14444 2.04816 8.36564 2.03847 8.58989 2.03062L8.78397 2.02433C9.27672 2.00969 9.8471 2.00302 10.9725 2.00086L13.0281 2.00073ZM12.0003 7.00003C9.23738 7.00003 7.00028 9.23956 7.00028 12C7.00028 14.7629 9.23981 17 12.0003 17C14.7632 17 17.0003 14.7605 17.0003 12C17.0003 9.23713 14.7607 7.00003 12.0003 7.00003ZM12.0003 9.00003C13.6572 9.00003 15.0003 10.3427 15.0003 12C15.0003 13.6569 13.6576 15 12.0003 15C10.3434 15 9.00028 13.6574 9.00028 12C9.00028 10.3431 10.3429 9.00003 12.0003 9.00003ZM17.2503 5.50003C16.561 5.50003 16.0003 6.05994 16.0003 6.74918C16.0003 7.43843 16.5602 7.9992 17.2503 7.9992C17.9395 7.9992 18.5003 7.4393 18.5003 6.74918C18.5003 6.05994 17.9386 5.49917 17.2503 5.50003Z"/>
4840        </svg>
4841																	</a>
4842															</li>
4843																																																																		<li>
4844								<a class="c-nav__link
4845									
4846									c-nav__link--locale-switcher
4847									"  >
4848									<div class="c-dropdown c-locale-switcher js-mobile-nav" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false">
4849	<a class="c-nav__link c-locale-switcher__trigger" href="javascript:void(0)" tabindex="-1">
4850        <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" class="c-locale-switcher__globe-icon">
4851            <path fill="#FFF" fill-rule="nonzero" d="M7 0C3.15 0 0 3.15 0 7s3.15 7 7 7 7-3.15 7-7-3.15-7-7-7zm6.014 6.682h-2.196c-.095-2.1-.986-4.232-2.482-5.568a5.972 5.972 0 014.678 5.568zm-6.65-5.06v5.06H4.136c.096-2.005.891-3.946 2.228-5.06zm0 6.014v4.678C5.123 11.2 4.327 9.418 4.136 7.636h2.228zm.954 4.837V7.636h2.546C9.64 9.45 8.718 11.36 7.318 12.473zm0-5.791V1.495c1.496 1.114 2.45 3.182 2.546 5.187H7.318zM5.473 1.145c-1.4 1.337-2.196 3.405-2.291 5.537H.986c.128-2.673 1.973-4.868 4.487-5.537zM.986 7.636h2.196c.19 1.941 1.018 3.914 2.354 5.219-2.418-.605-4.295-2.673-4.55-5.219zm7.287 5.282c1.432-1.304 2.354-3.34 2.545-5.282h2.227c-.286 2.61-2.259 4.741-4.772 5.282z"/>
4852        </svg>
4853		English (United States)
4854	</a>
4855    
4856	<ul class="c-locale-switcher__sub-menu">
4857					<li>
4858				<a class="c-nav__link " hreflang="en" lang="en" href="https://www.appdirect.com/blog?lang=en">English</a>
4859			</li>
4860			</ul>
4861</div>
4862
4863																	</a>
4864															</li>
4865															</ul>
4866						</nav>
4867</footer>
4868
4869<!-- video modal -->
4870<div class="fixed-footer-bg"></div>
4871  <div class="video-modal modal fade" data-keyboard="true" tabindex="-1" style="display: none;">
4872    <div class="modal-dialog" role="document">
4873      <div class="modal-content">
4874      <div class="video" style="opacity: 1;">
4875        <span class="close" data-dismiss="modal">
4876          <svg viewBox="0 0 218.2 218.2">
4877            <path d="M209.6 66.6c-5.5-13-13.4-24.7-23.4-34.7S164.5 14 151.5 8.5C138.1 2.9 123.8 0 109.1 0s-29 2.9-42.5 8.6C53.6 14.1 42 21.9 32 32 22 42 14.1 53.7 8.6 66.7 2.9 80.1 0 94.4 0 109.1s2.9 29 8.6 42.5c5.5 13 13.4 24.7 23.4 34.7 10 10 21.7 17.9 34.7 23.4 13.5 5.7 27.7 8.6 42.5 8.6 14.7 0 29-2.9 42.5-8.6 13-5.5 24.7-13.4 34.7-23.4 10-10 17.9-21.7 23.4-34.7 5.7-13.5 8.6-27.7 8.6-42.5-.2-14.7-3.1-29-8.8-42.5zM178 178c-18.4 18.4-42.9 28.5-68.9 28.5-26 0-50.5-10.1-68.9-28.5s-28.5-42.9-28.5-68.9c0-26 10.1-50.5 28.5-68.9s42.9-28.5 68.9-28.5c26 0 50.5 10.1 68.9 28.5s28.5 42.9 28.5 68.9c0 26-10.1 50.5-28.5 68.9z"/><path d="M149.3 71.5c1.6 1.6 1.6 4.1 0 5.7l-31.9 31.9 31.9 31.9c1.6 1.6 1.6 4.1 0 5.7l-2.7 2.7c-1.6 1.6-4.1 1.6-5.7 0L109 117.5l-31.9 31.9c-1.6 1.6-4.1 1.6-5.7 0l-2.7-2.7c-1.6-1.6-1.6-4.1 0-5.7l31.9-31.9-31.7-31.9c-1.6-1.6-1.6-4.1 0-5.7l2.7-2.7c1.6-1.6 4.1-1.6 5.7 0l31.9 31.9L141 68.9c1.6-1.6 4.1-1.6 5.7 0l2.6 2.6z"/>
4878          </svg>
4879        </span>
4880        <div class="item">
4881          <div class="iframe-container"></div>
4882        </div>
4883      </div>
4884    </div>
4885  </div>
4886</div>              
4887      
4888    </div>
4889
4890        
4891            
4891<script src="https://unpkg.com/@popperjs/core@2"></script>
4891
4892    
4892<script src="https://unpkg.com/tippy.js@6"></script>
4892
4893    
4893<script src="https://dcnxfkgt2gjxz.cloudfront.net/dist/assets/app-BU1nFMcb.js" type="module"></script>
4893
4894    
4895        
4895<script type="module" src="https://dcnxfkgt2gjxz.cloudfront.net/dist/assets/filter_bar-d3pUxrdN.js"></script>
4895
4896        
4896<script type="module" src="https://dcnxfkgt2gjxz.cloudfront.net/dist/assets/ajax_pagination-DujklLnS.js"></script>
4896
4897    
4898    
4898<script type="module" src="https://dcnxfkgt2gjxz.cloudfront.net/dist/assets/blog-DRyF6O0c.js"></script>
4898
4899    
4899<script type="application/ld+json">{"@context":"http://schema.org","@graph":[{"@type":"WebPage","author":{"@id":"www.appdirect.com#identity"},"copyrightHolder":{"@id":"www.appdirect.com#identity"},"copyrightYear":"2017","creator":{"@id":"www.appdirect.com#creator"},"dateModified":"2026-03-20T06:51:09-07:00","datePublished":"2017-08-07T12:30:21-07:00","description":"Read AppDirect's blog for news and views on the trends, technology, and companies that are driving the digital economy worldwide.","headline":"AppDirect Blog","image":{"@type":"ImageObject","url":"https://dcnxfkgt2gjxz.cloudfront.net/large-AppDirect_Glass_Social-Share_1920x1080.jpg"},"inLanguage":"en-us","mainEntityOfPage":"https://www.appdirect.com/blog","name":"AppDirect Blog","publisher":{"@id":"www.appdirect.com#creator"},"url":"https://www.appdirect.com/blog"},{"@id":"www.appdirect.com#identity","@type":"LocalBusiness","address":{"@type":"PostalAddress","streetAddress":"650 California St FL 25, San Francisco, CA 94108"},"description":"The Leading Cloud Commerce Platform","email":"[email protected]","image":{"@type":"ImageObject","height":"275","url":"https://dcnxfkgt2gjxz.cloudfront.net/Logos/AppDirect-Logos/AppDirect.png?mtime=20180208100312","width":"1024"},"logo":{"@type":"ImageObject","height":"60","url":"https://dcnxfkgt2gjxz.cloudfront.net/Logos/AppDirect-Logos/_600x60_fit_center-center_82_none/AppDirect.png?mtime=1572909099","width":"223"},"name":"AppDirect","priceRange":"$","sameAs":["https://twitter.com/appdirect","https://www.facebook.com/AppDirect/","https://www.linkedin.com/company/appdirect/"],"telephone":"(415) 852-3919","url":"https://www.appdirect.com/www.appdirect.com"},{"@id":"#creator","@type":"Organization"},{"@type":"BreadcrumbList","description":"Breadcrumbs list","itemListElement":[{"@type":"ListItem","item":"https://www.appdirect.com/","name":"AppDirect Homepage","position":1},{"@type":"ListItem","item":"https://www.appdirect.com/blog","name":"AppDirect Blog","position":2}],"name":"Breadcrumbs"}]}</script>
4899
4900    
4901  </body>
4902</html>
4903    

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.