PageSourceSearch

https://www.betterup.com/about-us/news-and-press

html betterup.com collected 2026-09-24 07:37:18 UTC 104,384 bytes, 2,667 lines download raw bytes

1<!doctype html><html lang="en"><head>
1<script type="application/javascript" id="hs-cookie-banner-scan" data-hs-allowed="true" src="/_hcms/cookie-banner/auto-blocking.js?portalId=9253440&amp;domain=www.betterup.com"></script>
1
2    <meta charset="utf-8">
3    <title>News and Press | BetterUp</title>
4    <link rel="shortcut icon" href="https://www.betterup.com/hubfs/BU%20in%20circle.png">
5    <meta name="description" content="Latest news, announcements, and research from BetterUp. Find press releases, media coverage, executive interviews, and contact info for media inquiries.">
6
7    
8
9    
10    
11    
12    
13    
14    
15    <meta name="viewport" content="width=device-width, initial-scale=1">
16
17    
18    <meta property="og:description" content="Latest news, announcements, and research from BetterUp. Find press releases, media coverage, executive interviews, and contact info for media inquiries.">
19    <meta property="og:title" content="News and Press | BetterUp">
20    <meta name="twitter:description" content="Latest news, announcements, and research from BetterUp. Find press releases, media coverage, executive interviews, and contact info for media inquiries.">
21    <meta name="twitter:title" content="News and Press | BetterUp">
22
23    
24
25    
26    <style>
27a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px}
28</style>
29
30<link rel="stylesheet" href="https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944130/1790207704335/template_tailwind.min.css">
31<link rel="stylesheet" href="https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1790207693669/template_main.min.css">
32<link rel="stylesheet" href="https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944134/1790207699220/template_theme-overrides.min.css">
33<link rel="stylesheet" href="https://www.betterup.com/hubfs/hub_generated/module_assets/1/209656104473/1782240415721/module_navigation.min.css">
34<link rel="stylesheet" href="https://www.betterup.com/hubfs/hub_generated/module_assets/1/210056129894/1777993133206/module_2-column-feature.min.css">
35<link rel="stylesheet" href="https://www.betterup.com/hubfs/hub_generated/module_assets/1/210401202808/1782240415917/module_news-and-press.min.css">
36<link rel="stylesheet" href="https://www.betterup.com/hubfs/hub_generated/module_assets/1/209475193857/1786064183643/module_cta.min.css">
37<link rel="stylesheet" href="https://7052064.fs1.hubspotusercontent-na1.net/hubfs/7052064/hub_generated/module_assets/1/-109050482603/1790172350183/module_social_follow.min.css">
38
39  <style>
40    #hs_cos_wrapper_footer--social .hs-social-follow {}
41
42#hs_cos_wrapper_footer--social .hs-social-follow__link {
43  width:24px;
44  height:24px;
45}
46
47#hs_cos_wrapper_footer--social .hs-social-follow__icon svg {
48  width:min(32px,100%);
49  height:min(32px,100%);
50  fill:#000000;
51}
52
53#hs_cos_wrapper_footer--social .hs-social-follow__link:hover,
54#hs_cos_wrapper_footer--social .hs-social-follow__link:focus {}
55
56#hs_cos_wrapper_footer--social .hs-social-follow__link:active {}
57
58  </style>
59
60    
61
62    
63<!--  Added by GoogleTagManager integration -->
64<script data-cookieconsent="ignore">
65var _hsp = window._hsp = window._hsp || [];
66window.dataLayer = window.dataLayer || [];
67function gtag(){dataLayer.push(arguments);}
68
69var useGoogleConsentModeV2 = true;
70var waitForUpdateMillis = 1000;
71
72if (useGoogleConsentModeV2) {
73
74  gtag('set','developer_id.dZTQ1Zm',true);
75
76  gtag('consent', 'default', {
77  'ad_storage': 'denied',
78  'analytics_storage': 'denied',
79  'ad_user_data': 'denied',
80  'ad_personalization': 'denied',
81  'wait_for_update': waitForUpdateMillis
82  });
83}
84
85var hsLoadGtm = function loadGtm() {
86    if(window._hsGtmLoadOnce) {
87      return;
88    }
89
90    if (useGoogleConsentModeV2) {
91      _hsp.push(['useGoogleConsentModeV2'])
92    }
vendor: 349 bytes, lines 92-98
92
93
94    (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
95    new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
96    j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
97    'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
98    })(window,document,'script','dataLayer','
98GTM-NRV79HX4
vendor: 9 bytes, lines 98-100
98');
99
100    
100window._hsGtmLoadOnce = true;
101};
102
103_hsp.push(['addPrivacyConsentListener', function(consent){
104  if(consent.allowed || (consent.categories && consent.categories.analytics)){
105    hsLoadGtm();
106  }
107}]);
108
109</script>
109
110
111<!-- /Added by GoogleTagManager integration -->
112
113    <link rel="canonical" href="https://www.betterup.com/about-us/news-and-press">
114
115
116
117
118<meta property="og:url" content="https://www.betterup.com/about-us/news-and-press">
119<meta name="twitter:card" content="summary">
120<meta http-equiv="content-language" content="en">
121
122
123
124
125
126
127  <meta name="generator" content="HubSpot"></head>
128  <body>
129<!--  Added by GoogleTagManager integration -->
vendor: 68 bytes, lines 129-130
129
130<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
130GTM-NRV79HX4
vendor: 84 bytes, lines 130-131
130" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
131
132<!-- /Added by GoogleTagManager integration -->
133
134    <div class="body-wrapper   hs-content-id-48694157863 hs-site-page page ">
135      
136        <div data-global-resource-path="BetterUpWeb/templates/partials/header.html">
137  
138    <template id="banner-content-global">
139      
140        
141      
142
143      
144        
145        
146        
147        
148        
149        
150        
151
152        
153        
154        
155        <a href="https://www.betterup.com/cisco-on-scaling-ai-without-losing-human-connection?utm_source=banner" class="group block relative z-[1000] w-full py-3 md:py-2.5 px-[3%] text-center text-[13px] md:text-[14px] bg-system-highlight text-neutral-black no-underline focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-[-2px]">
156          <div class="inline group-hover:underline [&amp;>p]:m-0 [&amp;>p]:inline [&amp;>p]:text-[13px] md:[&amp;>p]:text-[14px]"><p><strong>Virtual event:</strong> How Cisco is building trust while scaling AI.</p></div>
157          <span class="icon-arrow align-middle ml-1 motion-safe:transition-transform motion-safe:duration-200 motion-safe:group-hover:translate-x-1" aria-hidden="true"></span>
158        </a>
159      
160    </template>
161  
162
163  
164
165  <div class="js-global-banner hidden w-full"></div>
166
167  
168
169
170<header id="site-header" class="header z-[999] w-full fixed top-0 left-0 border-b border-black/40 data-[bg-theme=dark]:bg-neutral-offwhite/80">
171	
172	<a href="#main-content" class="header__skip">Skip to content</a>
173	<div class="px-[3%] h-[58px] flex items-center justify-between gap-2 lg:h-[80px]">
174		<div class="header-left flex items-center lg:w-[calc(100%-200px)]">
175			<div class="header-logo lg:mr-[78px]">
176				<a href="https://www.betterup.com/" aria-label="BetterUp">
177					<svg class="header-logo__svg logo-black w-auto h-[21px] lg:h-[27px]" width="555" height="99" viewbox="0 0 555 99" fill="none" xmlns="http://www.w3.org/2000/svg">
178						<path d="M53.8837 61.6403H20.4987V47.2684H53.8837C59.6618 47.2684 62.8261 50.1615 62.8261 54.4543C62.8261 58.7472 59.6618 61.6403 53.8837 61.6403ZM20.4987 17.5915H51.9118C57.7816 17.5915 61.0835 19.9246 61.0835 24.3108C61.0835 28.7437 57.8275 31.0301 51.9118 31.0301H20.4987V17.5915ZM70.5762 38.216C75.3913 35.883 81.2612 30.3769 81.2612 21.6511C81.2612 7.65253 71.4475 0.046662 54.113 0H0V79.2784H55.9473C73.4194 79.2784 83.4165 70.8793 83.4165 56.8808C83.4624 47.5017 77.5466 41.1091 70.5762 38.216Z" fill="black" />
179						<path d="M243.189 62.7594C236.861 62.7594 233.926 60.5663 233.926 55.2468V38.0286H256.626V20.9971H233.926V5.552H213.519V20.9971H210.033H187.333V5.552H166.926V20.9971H154.911V38.0286H166.926V61.0795C166.926 74.4248 176.74 80.3975 190.36 80.3975C200.174 80.3975 207.465 78.6244 212.831 76.5246L209.024 60.3796C205.218 61.8261 200.862 62.7127 196.597 62.7127C190.268 62.7127 187.333 60.5196 187.333 55.2002V38.0286H201.55H213.564V61.0795C213.564 74.4248 223.378 80.3975 236.998 80.3975C246.812 80.3975 254.103 78.6244 259.469 76.5246L255.663 60.4263C251.81 61.8728 247.454 62.7594 243.189 62.7594Z" fill="black" />
180						<path d="M350.496 30.7493V21.0437H329.768V79.3242H350.496V57.2532C350.496 44.8878 358.888 40.5483 370.352 40.595C373.517 40.595 374.938 40.8283 377.552 41.2482V21.1837C375.718 20.9503 373.838 20.7637 371.224 20.7637C361.823 20.717 355.494 23.7034 350.496 30.7493Z" fill="black" />
181						<path d="M442.03 41.9013C442.03 54.5933 435.472 61.7792 421.852 61.7792C408.232 61.7792 401.674 54.5933 401.674 41.9013V0.0456543H380.304V44.001C380.304 66.772 395.025 80.5372 421.852 80.5372C448.679 80.5372 463.4 66.7253 463.4 44.001V0.0456543H442.03V41.9013Z" fill="black" />
182						<path d="M501.691 64.0193C493.161 64.0193 486.42 58.4666 486.42 50.5341V49.8808C486.42 41.9483 493.207 36.3955 501.691 36.3955C510.083 36.3955 517.053 41.2484 517.053 50.1608C517.053 59.1198 510.083 64.0193 501.691 64.0193ZM506.689 19.7373C497.655 19.7373 490.547 23.0503 486.924 27.1566V21.0905H466.196V98.4557H486.924V73.305C490.547 77.4113 497.609 80.7242 506.644 80.7242C526.179 80.7242 537.415 67.0523 537.415 50.2541C537.46 33.4558 526.225 19.7373 506.689 19.7373Z" fill="black" />
183						<path d="M134.825 57.207L153.81 62.8531C149.27 74.0986 135.788 80.6313 121.021 80.6313C99.88 80.6313 85.2974 68.1726 85.2974 50.0678C85.2974 32.6163 100.064 19.6909 120.792 19.6909C142.712 19.6909 154.635 33.6895 154.635 50.1611V55.2472H105.75C107.722 61.2199 113.225 64.5329 120.929 64.5329C127.12 64.4863 132.532 61.9665 134.825 57.207ZM106.071 43.7217H133.632C132.99 39.7555 128.313 35.3226 120.379 35.3226C113.959 35.3693 108.456 38.1223 106.071 43.7217Z" fill="black" />
184						<path d="M307.068 57.207L326.054 62.8531C321.514 74.0986 308.031 80.6313 293.265 80.6313C272.124 80.6313 257.541 68.1726 257.541 50.0678C257.541 32.6163 272.308 19.6909 293.036 19.6909C314.956 19.6909 326.879 33.6895 326.879 50.1611V55.2472H277.994C279.966 61.2199 285.469 64.5329 293.173 64.5329C299.364 64.4863 304.775 61.9665 307.068 57.207ZM278.315 43.7217H305.876C305.234 39.7555 300.556 35.3226 292.623 35.3226C286.249 35.3693 280.7 38.1223 278.315 43.7217Z" fill="black" />
185						<path d="M554.191 8.2481C554.191 13.0017 550.577 16.4556 546.124 16.4556C541.671 16.4556 538.058 13.0017 538.058 8.2481C538.058 3.49438 541.671 0.0405273 546.124 0.0405273C550.577 0.0405273 554.191 3.49438 554.191 8.2481ZM552.948 8.2481C552.948 4.20001 549.917 1.19181 546.124 1.19181C542.327 1.19181 539.296 4.20001 539.296 8.2481C539.296 12.259 542.327 15.3043 546.124 15.3043C549.917 15.3043 552.948 12.259 552.948 8.2481ZM550.137 12.259H547.582L545.941 9.51076H544.845V12.259H542.547V3.97718H546.486C548.495 3.97718 549.738 4.90562 549.738 6.65114C549.738 7.95095 548.862 8.58233 548.055 8.91657L550.137 12.259ZM547.362 6.83681C547.362 6.16833 546.853 5.87124 546.161 5.87124H544.845V7.80243H546.161C546.853 7.80243 547.362 7.50533 547.362 6.83681Z" fill="black" />
186					</svg>
187				</a>
188			</div>
189
190			<div id="mobile-nav" class="nav bg-background-secondary absolute top-[59px] left-0 w-screen h-[calc(100dvh-var(--nav-top-offset,59px))] flex-col justify-between lg:bg-transparent lg:static lg:w-full lg:h-auto hidden lg:flex">
191				
192
193
194
195
196
197
198
199
200
201
202<nav class="menu relative z-[999]" aria-label="Main menu">
203  <div class="menu__dropdown-background absolute hidden opacity-0 rounded-md bg-neutral-offwhite origin-top"></div>
204  <ul class="menu__wrapper lg:w-max list-none pl-0 flex flex-col lg:flex-row items-start lg:items-center mx-[3%] lg:m-0">
205    
206  
207
208  
209
210  
211
212  
213    
214    <li class="menu__item menu__item--depth-1 w-full lg:w-auto
215               relative lg:static px-0 py-10 border-b border-black/10 lg:border-b-0 lg:py-0 lg:m-0
216               
217               menu__item--has-submenu
218                
219               hs-skip-lang-url-rewrite">
220      
221        <span class="show-for-sr">Show submenu for Platform</span>
222      
223      
224
225    
226
227    
228      <span class="menu__link block p-0
229              flex items-center justify-between font-sohne-mono text-[13px] tracking-[1.17px] uppercase lg:block lg:mx-[20px] lg:my-[30px]
230              
231              
232              
233              menu__link--toggle
234              
235               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-platform">
236        Platform
237        
238          <svg class="menu__link-caret lg:hidden shrink-0 ml-auto transition-transform duration-300" width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true">
239            <path stroke="#000000" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" d="M1 1L6 6.5L11 1" />
240          </svg>
241        
242      </span>
243    
244
245  
246
247      
248        
249        <ul id="submenu-platform" class="menu__submenu menu__submenu--level-2 w-full list-none pl-0 lg:left-0
250                   lg:py-10 lg:px-5 hidden lg:opacity-0 transition-all will-change-transform lg:absolute mt-[30px] lg:mt-0 lg:w-full
251                   ">
252            
253                
254    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
255               
256               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
257               
258                
259               hs-skip-lang-url-rewrite">
260      
261      
262
263    
264
265    
266      <a class="menu__link block p-0
267              
268              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
269              
270              
271              
272              
273               text-black cursor-pointer" href="https://betterup.com/platform">
274        Overview
275        
276      </a>
277    
278
279  
280
281      
282    </li>
283  
284            
285                
286    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
287               
288               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
289               
290                
291               hs-skip-lang-url-rewrite">
292      
293      
294
295    
296
297    
298      <a class="menu__link block p-0
299              
300              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
301              
302              
303              
304              
305               text-black cursor-pointer" href="https://betterup.com/platform#integrations">
306        Integrations
307        
308      </a>
309    
310
311  
312
313      
314    </li>
315  
316            
317                
318    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
319               
320               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
321               
322                
323               hs-skip-lang-url-rewrite">
324      
325      
326
327    
328
329    
330      <a class="menu__link block p-0
331              
332              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
333              
334              
335              
336              
337               text-black cursor-pointer" href="https://betterup.com/powered-by-ai">
338        Powered by AI
339        
340      </a>
341    
342
343  
344
345      
346    </li>
347  
348            
349                
350    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
351               
352               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
353               
354                
355               hs-skip-lang-url-rewrite">
356      
357      
358
359    
360
361    
362      <a class="menu__link block p-0
363              
364              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
365              
366              
367              
368              
369               text-black cursor-pointer" href="https://betterup.com/trust-and-security">
370        Trust &amp; Security
371        
372      </a>
373    
374
375  
376
377      
378    </li>
379  
380            
381            
382                
383                
384                    <li class="featured-link">
385                        <a href="https://www.betterup.com/customers/mercedes-f1" aria-label="BetterUp drives 21% productivity gains at Mercedes-AMG PETRONAS F1 Team" class="rounded-md focus-visible:outline focus-visible:outline-2 focus-visible:outline-black">
386                            <img src="https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/M516385.png?width=337&amp;height=200&amp;name=M516385.png" alt="" width="337" height="200" class="w-full h-auto block" srcset="https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/M516385.png?width=169&amp;height=100&amp;name=M516385.png 169w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/M516385.png?width=337&amp;height=200&amp;name=M516385.png 337w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/M516385.png?width=506&amp;height=300&amp;name=M516385.png 506w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/M516385.png?width=674&amp;height=400&amp;name=M516385.png 674w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/M516385.png?width=843&amp;height=500&amp;name=M516385.png 843w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/M516385.png?width=1011&amp;height=600&amp;
386name=M516385.png 1011w" sizes="(max-width: 337px) 100vw, 337px">
387                            <p class="featured-eyebrow body-4">Featured customer story</p>
388                            <p class="body-3 mb-0 mt-4">BetterUp drives 21% productivity gains at Mercedes-AMG PETRONAS F1 Team</p>
389                        </a>
390                    </li>
391                
392            
393        </ul>
394      
395    </li>
396  
397  
398    
399    <li class="menu__item menu__item--depth-1 w-full lg:w-auto
400               relative lg:static px-0 py-10 border-b border-black/10 lg:border-b-0 lg:py-0 lg:m-0
401               
402               menu__item--has-submenu
403                
404               hs-skip-lang-url-rewrite">
405      
406        <span class="show-for-sr">Show submenu for Solutions</span>
407      
408      
409
410    
411
412    
413      <span class="menu__link block p-0
414              flex items-center justify-between font-sohne-mono text-[13px] tracking-[1.17px] uppercase lg:block lg:mx-[20px] lg:my-[30px]
415              
416              
417              
418              menu__link--toggle
419              
420               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-solutions">
421        Solutions
422        
423          <svg class="menu__link-caret lg:hidden shrink-0 ml-auto transition-transform duration-300" width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true">
424            <path stroke="#000000" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" d="M1 1L6 6.5L11 1" />
425          </svg>
426        
427      </span>
428    
429
430  
431
432      
433        
434        <ul id="submenu-solutions" class="menu__submenu menu__submenu--level-2 w-full list-none pl-0 lg:left-0
435                   lg:py-10 lg:px-5 hidden lg:opacity-0 transition-all will-change-transform lg:absolute mt-[30px] lg:mt-0 lg:w-full
436                   ">
437            
438                
439    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
440               
441               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
442               
443               lg:pb-[20px] 
444               hs-skip-lang-url-rewrite">
445      
446        <span class="show-for-sr">Show submenu for For Business</span>
447      
448      
449
450    
451
452    
453      <span class="menu__link block p-0
454              
455              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
456              lg:pb-5
457              
458              menu__link--toggle
459              
460               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-for-business">
461        For Business
462        
463      </span>
464    
465
466  
467
468      
469        
470        <ul id="submenu-for-business" class="menu__submenu menu__submenu--level-3 w-full list-none pl-0 lg:left-0
471                   
472                   mb-[20px] pl-0">
473            
474                
475    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
476               
477               
478               
479                
480               hs-skip-lang-url-rewrite">
481      
482      
483
484    
485
486    
487      <a class="menu__link block p-0
488              
489              
490              
491              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
492              
493              
494               text-black cursor-pointer" href="https://betterup.com/products/betterup-lead">
495        Leadership development for critical talent
496        
497      </a>
498    
499
500  
501
502      
503    </li>
504  
505            
506                
507    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
508               
509               
510               
511                
512               hs-skip-lang-url-rewrite">
513      
514      
515
516    
517
518    
519      <a class="menu__link block p-0
520              
521              
522              
523              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
524              
525              
526               text-black cursor-pointer" href="https://betterup.com/products/betterup-manage">
527        Manager effectiveness for people leaders
528        
529      </a>
530    
531
532  
533
534      
535    </li>
536  
537            
538                
539    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
540               
541               
542               
543                
544               hs-skip-lang-url-rewrite">
545      
546      
547
548    
549
550    
551      <a class="menu__link block p-0
552              
553              
554              
555              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
556              
557              
558               text-black cursor-pointer" href="https://betterup.com/products/betterup-ai-coaching">
559        AI coaching for every employee
560        
561      </a>
562    
563
564  
565
566      
567    </li>
568  
569            
570                
571    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
572               
573               
574               
575                
576               hs-skip-lang-url-rewrite">
577      
578      
579
580    
581
582    
583      <a class="menu__link block p-0
584              
585              
586              
587              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
588              
589              
590               text-black cursor-pointer" href="https://betterup.com/products/betterup-ready">
591        Workforce resilience at scale
592        
593      </a>
594    
595
596  
597
598      
599    </li>
600  
601            
602            
603        </ul>
604      
605    </li>
606  
607            
608                
609    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
610               
611               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
612               
613               lg:pb-[20px] 
614               hs-skip-lang-url-rewrite">
615      
616        <span class="show-for-sr">Show submenu for Use Cases</span>
617      
618      
619
620    
621
622    
623      <span class="menu__link block p-0
624              
625              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
626              lg:pb-5
627              
628              menu__link--toggle
629              
630               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-use-cases">
631        Use Cases
632        
633      </span>
634    
635
636  
637
638      
639        
640        <ul id="submenu-use-cases" class="menu__submenu menu__submenu--level-3 w-full list-none pl-0 lg:left-0
641                   
642                   mb-[20px] pl-0">
643            
644                
645    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
646               
647               
648               
649                
650               hs-skip-lang-url-rewrite">
651      
652      
653
654    
655
656    
657      <a class="menu__link block p-0
658              
659              
660              
661              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
662              
663              
664               text-black cursor-pointer" href="https://betterup.com/solutions/manager-effectiveness">
665        Manager effectiveness
666        
667      </a>
668    
669
670  
671
672      
673    </li>
674  
675            
676                
677    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
678               
679               
680               
681                
682               hs-skip-lang-url-rewrite">
683      
684      
685
686    
687
688    
689      <a class="menu__link block p-0
690              
691              
692              
693              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
694              
695              
696               text-black cursor-pointer" href="https://betterup.com/solutions/ai-innovation">
697        AI innovation
698        
699      </a>
700    
701
702  
703
704      
705    </li>
706  
707            
708                
709    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
710               
711               
712               
713                
714               hs-skip-lang-url-rewrite">
715      
716      
717
718    
719
720    
721      <a class="menu__link block p-0
722              
723              
724              
725              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
726              
727              
728               text-black cursor-pointer" href="https://betterup.com/solutions/change-readiness">
729        Change readiness
730        
731      </a>
732    
733
734  
735
736      
737    </li>
738  
739            
740                
741    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
742               
743               
744               
745                
746               hs-skip-lang-url-rewrite">
747      
748      
749
750    
751
752    
753      <a class="menu__link block p-0
754              
755              
756              
757              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
758              
759              
760               text-black cursor-pointer" href="https://betterup.com/solutions/talent-retention">
761        Talent retention
762        
763      </a>
764    
765
766  
767
768      
769    </li>
770  
771            
772            
773        </ul>
774      
775    </li>
776  
777            
778                
779    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
780               
781               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
782               
783                
784               hs-skip-lang-url-rewrite">
785      
786      
787
788    
789
790    
791      <a class="menu__link block p-0
792              
793              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
794              
795              
796              
797              
798               text-black cursor-pointer" href="https://www.betterup.com/solutions/government">
799        For Government
800        
801      </a>
802    
803
804  
805
806      
807    </li>
808  
809            
810            
811                
812                
813                    <li class="featured-link">
814                        <a href="https://www.betterup.com/center-for-daring-leadership" aria-label="The BetterUp Center for Daring Leadership" class="rounded-md focus-visible:outline focus-visible:outline-2 focus-visible:outline-black">
815                            <img src="https://www.betterup.com/hs-fs/hubfs/NavFeatureImage_336x200_CDL-1.jpg?width=337&amp;height=200&amp;name=NavFeatureImage_336x200_CDL-1.jpg" alt="" width="337" height="200" class="w-full h-auto block" srcset="https://www.betterup.com/hs-fs/hubfs/NavFeatureImage_336x200_CDL-1.jpg?width=169&amp;height=100&amp;name=NavFeatureImage_336x200_CDL-1.jpg 169w, https://www.betterup.com/hs-fs/hubfs/NavFeatureImage_336x200_CDL-1.jpg?width=337&amp;height=200&amp;name=NavFeatureImage_336x200_CDL-1.jpg 337w, https://www.betterup.com/hs-fs/hubfs/NavFeatureImage_336x200_CDL-1.jpg?width=506&amp;height=300&amp;name=NavFeatureImage_336x200_CDL-1.jpg 506w, https://www.betterup.com/hs-fs/hubfs/NavFeatureImage_336x200_CDL-1.jpg?width=674&amp;height=400&amp;name=NavFeatureImage_336x200_CDL-1.jpg 674w, https://www.betterup.com/hs-fs/hubfs/NavFeatureImage_336x200_CDL-1.jpg?width=843&amp;height=500&amp;name=NavFeatureImage_336x200_CDL-1.jpg 843w, https://www.betterup.com/hs-fs/hubfs/NavFeatureImage_336x200_CDL-1.jpg?width=1011&amp;height=600&amp;name=NavFeatureImage_336x200_CDL-1.jpg 1011w" sizes="(max-width: 337px) 100v
815w, 337px">
816                            <p class="featured-eyebrow body-4">Featured partnership</p>
817                            <p class="body-3 mb-0 mt-4">The BetterUp Center for Daring Leadership</p>
818                        </a>
819                    </li>
820                
821            
822        </ul>
823      
824    </li>
825  
826  
827    
828    <li class="menu__item menu__item--depth-1 w-full lg:w-auto
829               relative lg:static px-0 py-10 border-b border-black/10 lg:border-b-0 lg:py-0 lg:m-0
830               
831               menu__item--has-submenu
832                
833               hs-skip-lang-url-rewrite">
834      
835        <span class="show-for-sr">Show submenu for Insights</span>
836      
837      
838
839    
840
841    
842      <span class="menu__link block p-0
843              flex items-center justify-between font-sohne-mono text-[13px] tracking-[1.17px] uppercase lg:block lg:mx-[20px] lg:my-[30px]
844              
845              
846              
847              menu__link--toggle
848              
849               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-insights">
850        Insights
851        
852          <svg class="menu__link-caret lg:hidden shrink-0 ml-auto transition-transform duration-300" width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true">
853            <path stroke="#000000" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" d="M1 1L6 6.5L11 1" />
854          </svg>
855        
856      </span>
857    
858
859  
860
861      
862        
863        <ul id="submenu-insights" class="menu__submenu menu__submenu--level-2 w-full list-none pl-0 lg:left-0
864                   lg:py-10 lg:px-5 hidden lg:opacity-0 transition-all will-change-transform lg:absolute mt-[30px] lg:mt-0 lg:w-full
865                   ">
866            
867                
868    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
869               
870               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
871               
872               lg:pb-[20px] 
873               hs-skip-lang-url-rewrite">
874      
875        <span class="show-for-sr">Show submenu for Content</span>
876      
877      
878
879    
880
881    
882      <span class="menu__link block p-0
883              
884              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
885              lg:pb-5
886              
887              menu__link--toggle
888              
889               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-content">
890        Content
891        
892      </span>
893    
894
895  
896
897      
898        
899        <ul id="submenu-content" class="menu__submenu menu__submenu--level-3 w-full list-none pl-0 lg:left-0
900                   
901                   mb-[20px] pl-0">
902            
903                
904    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
905               
906               
907               
908                
909               hs-skip-lang-url-rewrite">
910      
911      
912
913    
914
915    
916      <a class="menu__link block p-0
917              
918              
919              
920              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
921              
922              
923               text-black cursor-pointer" href="https://betterup.com/library">
924        Library
925        
926      </a>
927    
928
929  
930
931      
932    </li>
933  
934            
935                
936    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
937               
938               
939               
940                
941               hs-skip-lang-url-rewrite">
942      
943      
944
945    
946
947    
948      <a class="menu__link block p-0
949              
950              
951              
952              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
953              
954              
955               text-black cursor-pointer" href="https://betterup.com/blog">
956        Blog
957        
958      </a>
959    
960
961  
962
963      
964    </li>
965  
966            
967                
968    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
969               
970               
971               
972                
973               hs-skip-lang-url-rewrite">
974      
975      
976
977    
978
979    
980      <a class="menu__link block p-0
981              
982              
983              
984              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
985              
986              
987               text-black cursor-pointer" href="https://betterup.com/events-webinars">
988        Events &amp; Webinars
989        
990      </a>
991    
992
993  
994
995      
996    </li>
997  
998            
999            
1000        </ul>
1001      
1002    </li>
1003  
1004            
1005                
1006    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
1007               
1008               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
1009               
1010               lg:pb-[20px] 
1011               hs-skip-lang-url-rewrite">
1012      
1013        <span class="show-for-sr">Show submenu for Customers</span>
1014      
1015      
1016
1017    
1018
1019    
1020      <span class="menu__link block p-0
1021              
1022              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
1023              lg:pb-5
1024              
1025              menu__link--toggle
1026              
1027               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-customers">
1028        Customers
1029        
1030      </span>
1031    
1032
1033  
1034
1035      
1036        
1037        <ul id="submenu-customers" class="menu__submenu menu__submenu--level-3 w-full list-none pl-0 lg:left-0
1038                   
1039                   mb-[20px] pl-0">
1040            
1041                
1042    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
1043               
1044               
1045               
1046                
1047               hs-skip-lang-url-rewrite">
1048      
1049      
1050
1051    
1052
1053    
1054      <a class="menu__link block p-0
1055              
1056              
1057              
1058              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
1059              
1060              
1061               text-black cursor-pointer" href="https://betterup.com/customers">
1062        Case Studies
1063        
1064      </a>
1065    
1066
1067  
1068
1069      
1070    </li>
1071  
1072            
1073            
1074        </ul>
1075      
1076    </li>
1077  
1078            
1079                
1080    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
1081               
1082               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
1083               
1084               lg:pb-[20px] 
1085               hs-skip-lang-url-rewrite">
1086      
1087        <span class="show-for-sr">Show submenu for Research</span>
1088      
1089      
1090
1091    
1092
1093    
1094      <span class="menu__link block p-0
1095              
1096              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
1097              lg:pb-5
1098              
1099              menu__link--toggle
1100              
1101               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-research">
1102        Research
1103        
1104      </span>
1105    
1106
1107  
1108
1109      
1110        
1111        <ul id="submenu-research" class="menu__submenu menu__submenu--level-3 w-full list-none pl-0 lg:left-0
1112                   
1113                   mb-[20px] pl-0">
1114            
1115                
1116    <li class="menu__item menu__item--depth-3 w-full lg:w-auto
1117               
1118               
1119               
1120                
1121               hs-skip-lang-url-rewrite">
1122      
1123      
1124
1125    
1126
1127    
1128      <a class="menu__link block p-0
1129              
1130              
1131              
1132              pb-1 text-[14px] lg:text-[18px] leading-[150%] tracking-[-0.198px]
1133              
1134              
1135               text-black cursor-pointer" href="https://betterup.com/betterup-labs">
1136        BetterUp Labs
1137        
1138      </a>
1139    
1140
1141  
1142
1143      
1144    </li>
1145  
1146            
1147            
1148        </ul>
1149      
1150    </li>
1151  
1152            
1153            
1154                
1155                
1156                    <li class="featured-link">
1157                        <a href="https://www.betterup.com/cisco-on-scaling-ai-without-losing-human-connection?utm_source=banner" aria-label="How Cisco is scaling AI without losing human connection" class="rounded-md focus-visible:outline focus-visible:outline-2 focus-visible:outline-black">
1158                            <img src="https://www.betterup.com/hs-fs/hubfs/Nav%20Feature%20Image_336x200.png?width=337&amp;height=200&amp;name=Nav%20Feature%20Image_336x200.png" alt="" width="337" height="200" class="w-full h-auto block" srcset="https://www.betterup.com/hs-fs/hubfs/Nav%20Feature%20Image_336x200.png?width=169&amp;height=100&amp;name=Nav%20Feature%20Image_336x200.png 169w, https://www.betterup.com/hs-fs/hubfs/Nav%20Feature%20Image_336x200.png?width=337&amp;height=200&amp;name=Nav%20Feature%20Image_336x200.png 337w, https://www.betterup.com/hs-fs/hubfs/Nav%20Feature%20Image_336x200.png?width=506&amp;height=300&amp;name=Nav%20Feature%20Image_336x200.png 506w, https://www.betterup.com/hs-fs/hubfs/Nav%20Feature%20Image_336x200.png?width=674&amp;height=400&amp;name=Nav%20Feature%20Image_336x200.png 674w, https://www.betterup.com/hs-fs/hubfs/Nav%20Feature%20Image_336x200.png?width=843&amp;height=500&amp;name=Nav%20Feature%20Image_336x200.png 843w, https://www.betterup.com/hs-fs/hubfs/Nav%20Feature%20Image_336x200.png?width=1011&amp;height=600&amp;name=Nav%20Feature%20Image_336x200.png 1011w" sizes="(max-width: 337px) 100v
1158w, 337px">
1159                            <p class="featured-eyebrow body-4">Featured event</p>
1160                            <p class="body-3 mb-0 mt-4">How Cisco is scaling AI without losing human connection</p>
1161                        </a>
1162                    </li>
1163                
1164            
1165        </ul>
1166      
1167    </li>
1168  
1169  
1170    
1171    <li class="menu__item menu__item--depth-1 w-full lg:w-auto
1172               relative lg:static px-0 py-10 border-b border-black/10 lg:border-b-0 lg:py-0 lg:m-0
1173               
1174               menu__item--has-submenu
1175                
1176               hs-skip-lang-url-rewrite">
1177      
1178        <span class="show-for-sr">Show submenu for Company</span>
1179      
1180      
1181
1182    
1183
1184    
1185      <span class="menu__link block p-0
1186              flex items-center justify-between font-sohne-mono text-[13px] tracking-[1.17px] uppercase lg:block lg:mx-[20px] lg:my-[30px]
1187              
1188              
1189              
1190              menu__link--toggle
1191              
1192               text-black cursor-default" tabindex="0" role="button" aria-haspopup="true" aria-expanded="false" aria-controls="submenu-company">
1193        Company
1194        
1195          <svg class="menu__link-caret lg:hidden shrink-0 ml-auto transition-transform duration-300" width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true">
1196            <path stroke="#000000" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" d="M1 1L6 6.5L11 1" />
1197          </svg>
1198        
1199      </span>
1200    
1201
1202  
1203
1204      
1205        
1206        <ul id="submenu-company" class="menu__submenu menu__submenu--level-2 w-full list-none pl-0 lg:left-0
1207                   lg:py-10 lg:px-5 hidden lg:opacity-0 transition-all will-change-transform lg:absolute mt-[30px] lg:mt-0 lg:w-full
1208                   ">
1209            
1210                
1211    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
1212               
1213               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
1214               
1215                
1216               hs-skip-lang-url-rewrite">
1217      
1218      
1219
1220    
1221
1222    
1223      <a class="menu__link block p-0
1224              
1225              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
1226              
1227              
1228              
1229              
1230               text-black cursor-pointer" href="https://betterup.com/about-us">
1231        About Us
1232        
1233      </a>
1234    
1235
1236  
1237
1238      
1239    </li>
1240  
1241            
1242                
1243    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
1244               
1245               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
1246               
1247                
1248               hs-skip-lang-url-rewrite">
1249      
1250      
1251
1252    
1253
1254    
1255      <a class="menu__link block p-0
1256              
1257              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
1258              
1259              
1260              
1261              
1262               text-black cursor-pointer" href="https://betterup.com/about-us/leadership-team">
1263        Leadership
1264        
1265      </a>
1266    
1267
1268  
1269
1270      
1271    </li>
1272  
1273            
1274                
1275    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
1276               
1277               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
1278               
1279                
1280               hs-skip-lang-url-rewrite">
1281      
1282      
1283
1284    
1285
1286    
1287      <a class="menu__link block p-0
1288              
1289              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
1290              
1291              
1292              
1293              
1294               text-black cursor-pointer" href="https://betterup.com/about-us/careers">
1295        Careers
1296        
1297      </a>
1298    
1299
1300  
1301
1302      
1303    </li>
1304  
1305            
1306                
1307    <li class="menu__item menu__item--depth-2 w-full lg:w-auto
1308               
1309               lg:first-of-type:pt-0 lg:py-[30px] lg:border-b lg:border-black/10
1310               
1311                
1312               hs-skip-lang-url-rewrite">
1313      
1314      
1315
1316    
1317
1318    
1319      <a class="menu__link block p-0
1320              
1321              pb-4 md:pb-5 lg:pb-0 text-[18px] lg:text-[24px]
1322              
1323              
1324              
1325              
1326               text-black cursor-pointer" href="https://betterup.com/about-us/news-and-press">
1327        News &amp; Press
1328        
1329      </a>
1330    
1331
1332  
1333
1334      
1335    </li>
1336  
1337            
1338            
1339                
1340                
1341                    <li class="featured-link">
1342                        <a href="https://www.betterup.com/about-us/news-and-press" aria-label="Alexi Robichaux at Nasdaq: AI, Human Potential, and Future of Work" class="rounded-md focus-visible:outline focus-visible:outline-2 focus-visible:outline-black">
1343                            <img src="https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/Frame%202147206233-1.png?width=337&amp;height=200&amp;name=Frame%202147206233-1.png" alt="" width="337" height="200" class="w-full h-auto block" srcset="https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/Frame%202147206233-1.png?width=169&amp;height=100&amp;name=Frame%202147206233-1.png 169w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/Frame%202147206233-1.png?width=337&amp;height=200&amp;name=Frame%202147206233-1.png 337w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/Frame%202147206233-1.png?width=506&amp;height=300&amp;name=Frame%202147206233-1.png 506w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/Frame%202147206233-1.png?width=674&amp;height=400&amp;name=Frame%202147206233-1.png 674w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/Frame%202147206233-1.png?width=843&amp;height=500&amp;name=Frame%202147206233-1.png 843w, https://39486681.fs1.hubspotusercontent-na1.net/hub/39486681/hubfs/Frame%202147206233-1.png?width=1011&amp;height=600&amp;name=Frame%202147206233-1.png 1011w" sizes="(max-width: 337px) 100v
1343w, 337px">
1344                            <p class="featured-eyebrow body-4">BetterUp In the press</p>
1345                            <p class="body-3 mb-0 mt-4">Alexi Robichaux at Nasdaq: AI, Human Potential, and Future of Work</p>
1346                        </a>
1347                    </li>
1348                
1349            
1350        </ul>
1351      
1352    </li>
1353  
1354  
1355
1356
1357  </ul>
1358</nav>
1359				<div class="mobile-ctas flex flex-col-reverse items-center justify-center mx-[3%] mb-4 lg:hidden">
1360					
1361  
1362  <a href="https://app.betterup.co/users/sign_in" target="_blank" rel="noopener noreferrer" class="header-ctas__login font-sohne no-underline text-[15px] mt-[5px] lg:mt-0 lg:mr-[10px]">Login</a>
1363
1364
1365  
1366  <a href="/demo-request" class="button button--outline-black">Request a demo</a>
1367
1368				</div>
1369			</div>
1370		</div>
1371		<div class="header-right flex flex-1 items-center justify-end lg:justify-center lg:min-w-[200px]">
1372			<div class="header-icons hidden xl:hidden items-center grid-cols-[auto_1fr] gap-x-5 lg:mr-[55px]">
1373				<div class="header__search">
1374					<button>
1375						<svg width="14" height="14" viewbox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg">
1376							<path d="M6.16211 0.5C9.28904 0.5 11.8242 3.03417 11.8242 6.16016C11.824 9.28591 9.28888 11.8193 6.16211 11.8193C3.0354 11.8193 0.500264 9.28587 0.5 6.16016C0.5 3.03421 3.03524 0.500067 6.16211 0.5Z" stroke="#000000" />
1377							<path d="M10.2129 10.6358L12.7493 12.7502" stroke="#000000" stroke-linecap="round" />
1378						</svg>
1379					</button>
1380				</div>
1381				
1382			</div>
1383			<div class="header-ctas flex items-center">
1384				
1385  
1386  <a href="https://app.betterup.co/users/sign_in" target="_blank" rel="noopener noreferrer" class="header-ctas__login font-sohne no-underline text-[15px] mt-[5px] lg:mt-0 lg:mr-[10px]">Login</a>
1387
1388
1389  
1390  <a href="/demo-request" class="button button--outline-black">Request a demo</a>
1391
1392			</div>
1393		</div>
1394		<button class="header-menu-trigger block lg:hidden" aria-label="Open menu" aria-expanded="false" aria-controls="mobile-nav">
1395			<svg class="header-menu-trigger__svg" aria-hidden="true" focusable="false" width="32" height="32" viewbox="0 0 30 30" fill="none" xmlns="http://www.w3.org/2000/svg">
1396				<path d="M9.04688 10.9434H20.8428" class="position-h" stroke-width="1" stroke-linecap="round" />
1397				<path d="M9.04688 14.9434H20.8428" class="position-h" stroke-width="1" stroke-linecap="round" />
1398				<path d="M9.04688 18.9434H20.8428" class="position-h" stroke-width="1" stroke-linecap="round" />
1399				<circle cx="14.9434" cy="14.9434" r="14.6934" stroke-width="1" />
1400				<path d="M10.1172 19.7697L19.7699 10.117" class="position-x opacity-0 invisible" stroke="rgba(0, 0, 0, 0.2)" stroke-width="1" stroke-linecap="round" />
1401				<path d="M19.7715 19.7697L10.1188 10.117" class="position-x opacity-0 invisible" stroke="rgba(0, 0, 0, 0.2)" stroke-width="1" stroke-linecap="round" />
1402			</svg>
1403		</button>
1404	</div>
1405</header>
1406</div>
1407      
1408
1409      
1410      
1411
1412      
1413
1414      <main id="main-content" class="body-container-wrapper">
1415        
1416
1417  <span id="hs_cos_wrapper_flexible_column" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1775135875850" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
1418
1419
1420
1421
1422
1423
1424<section class="short-hero relative overflow-hidden bg-neutral-offwhite min-h-[400px] lg:min-h-[50svh] flex items-center pt-30 lg:pt-40 pb-16 lg:pb-20" data-header-theme="dark" aria-label="BetterUp® Press Room">
1425
1426  
1427  
1428
1429  <div class="relative z-[2] mx-[3%] w-full max-w-[800px]">
1430
1431    
1432
1433    
1434      <h1 class="h3 [&amp;_span]:text-6xl [&amp;_span]:align-text-top mb-5 ">BetterUp® Press Room</h1>
1435    
1436
1437    
1438      <div class="body-2 text-balance  [&amp;>p:last-child]:mb-0">
1439        <p><span>For media inquiries, contact <a href="mailto:[email protected]" rel="noopener">[email protected]</a></span></p>
1440      </div>
1441    
1442
1443    
1444
1445  </div>
1446</section>
1447
1448
1449
1450
1451
1452</div>
1453<div id="hs_cos_wrapper_widget_1775143587727" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
1454
1455
1456
1457
1458
1459  
1460
1461
1462
1463  
1464
1465
1466
1467
1468<div class=" pt-0 pb-0">
1469  <hr class="border-t border-border-divider m-0 mx-[3%]">
1470</div></div>
1471<div id="hs_cos_wrapper_widget_1775149418206" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
1472
1473
1474
1475
1476
1477
1478
1479
1480
1481
1482
1483
1484<section class="grid-cards bg-neutral-offwhite sohne-headings pt-10 lg:pt-12 xl:pt-16 pb-10 lg:pb-12 xl:pb-16 " data-header-theme="dark" aria-label="">
1485  
1486  <div class="mx-[3%]">
1487
1488    <div class="lg:grid lg:grid-cols-2 lg:gap-[10px] lg:items-start  mb-3 ">
1489
1490      
1491      <div class="mb-8 lg:mb-0 text-balance md:mr-[5%] ">
1492        
1493          <h5><span>Recent announcements</span></h5>
1494        
1495      </div>
1496
1497      
1498      
1499
1500    </div>
1501
1502    
1503    
1504    
1505
1506    
1507    
1508      <div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-4 lg:gap-[10px]">
1509
1510        
1511
1512          
1513          
1514          
1515          
1516          
1517          
1518          
1519
1520          
1521          
1522          
1523          
1524
1525          
1526          
1527          
1528          
1529          
1530          
1531
1532          
1533          
1534          
1535          
1536          <div class="gc-card group relative flex flex-col overflow-hidden text-black">
1537            
1538            
1539            
1540            
1541              <div class="relative overflow-hidden aspect-[17/12]" aria-hidden="true">
1542                
1543                  <img src="https://www.betterup.com/hs-fs/hubfs/BetterUp_Press_KristianT.png?width=600&amp;height=760&amp;name=BetterUp_Press_KristianT.png" alt="" width="600" height="760" loading="" class="w-full h-full object-cover block" srcset="https://www.betterup.com/hs-fs/hubfs/BetterUp_Press_KristianT.png?width=300&amp;height=380&amp;name=BetterUp_Press_KristianT.png 300w, https://www.betterup.com/hs-fs/hubfs/BetterUp_Press_KristianT.png?width=600&amp;height=760&amp;name=BetterUp_Press_KristianT.png 600w, https://www.betterup.com/hs-fs/hubfs/BetterUp_Press_KristianT.png?width=900&amp;height=1140&amp;name=BetterUp_Press_KristianT.png 900w, https://www.betterup.com/hs-fs/hubfs/BetterUp_Press_KristianT.png?width=1200&amp;height=1520&amp;name=BetterUp_Press_KristianT.png 1200w, https://www.betterup.com/hs-fs/hubfs/BetterUp_Press_KristianT.png?width=1500&amp;height=1900&amp;name=BetterUp_Press_KristianT.png 1500w, https://www.betterup.com/hs-fs/hubfs/BetterUp_Press_KristianT.png?width=1800&amp;height=2280&amp;name=BetterUp_Press_KristianT.png 1800w" sizes="(max-width: 600px) 100v
1543w, 600px">
1544                
1545                
1546                
1547                
1548                
1549              </div>
1550            
1551
1552            
1553            
1554
1555            
1556            <div class="relative z-10 flex flex-col flex-1 pt-8 lg:pt-6">
1557              
1558                
1559                
1560                
1561                <h3 class="h6  text-black text-pretty mb-5">Kristian Talvitie Joins BetterUp as Chief Financial Officer</h3>
1562              
1563              
1564              
1565                
1566                <span class="inline-block body-4 text-black underline underline-offset-2" aria-hidden="true">Read more <span class="icon-arrow align-middle ml-1 transition-all duration-200 lg:opacity-0 lg:-translate-x-1 lg:group-hover:opacity-100 lg:group-hover:translate-x-0 lg:group-focus-within:opacity-100 lg:group-focus-within:translate-x-0" aria-hidden="true"></span></span>
1567              
1568            </div>
1569
1570            
1571            
1572            
1573            
1574              <a href="https://www.betterup.com/press/kristian-talvitie-joins-betterup-as-chief-financial-officer" class="absolute inset-0 z-20 no-underline focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-[-2px] focus-visible:outline-black">
1575                <span class="sr-only">Kristian Talvitie Joins BetterUp as Chief Financial Officer</span>
1576              </a>
1577            
1578
1579          </div>
1580
1581        
1582
1583          
1584          
1585          
1586          
1587          
1588          
1589          
1590
1591          
1592          
1593          
1594          
1595
1596          
1597          
1598          
1599          
1600          
1601          
1602
1603          
1604          
1605          
1606          
1607          <div class="gc-card group relative flex flex-col overflow-hidden text-black">
1608            
1609            
1610            
1611            
1612              <div class="relative overflow-hidden aspect-[17/12]" aria-hidden="true">
1613                
1614                  <img src="https://www.betterup.com/hs-fs/hubfs/image%2018.png?width=600&amp;height=760&amp;
1614name=image%2018.png" alt="" width="600" height="760" loading="" class="w-full h-full object-cover block" srcset="https://www.betterup.com/hs-fs/hubfs/image%2018.png?width=300&amp;height=380&amp;name=image%2018.png 300w, https://www.betterup.com/hs-fs/hubfs/image%2018.png?width=600&amp;height=760&amp;name=image%2018.png 600w, https://www.betterup.com/hs-fs/hubfs/image%2018.png?width=900&amp;height=1140&amp;name=image%2018.png 900w, https://www.betterup.com/hs-fs/hubfs/image%2018.png?width=1200&amp;height=1520&amp;name=image%2018.png 1200w, https://www.betterup.com/hs-fs/hubfs/image%2018.png?width=1500&amp;height=1900&amp;name=image%2018.png 1500w, https://www.betterup.com/hs-fs/hubfs/image%2018.png?width=1800&amp;height=2280&amp;name=image%2018.png 1800w" sizes="(max-width: 600px) 100vw, 600px">
1615                
1616                
1617                
1618                
1619                
1620              </div>
1621            
1622
1623            
1624            
1625
1626            
1627            <div class="relative z-10 flex flex-col flex-1 pt-8 lg:pt-6">
1628              
1629                
1630                
1631                
1632                <h3 class="h6  text-black text-pretty mb-5">Kristen Bell, Adam Grant, Brené Brown, Pete Sohn, Derrick Henry and Nick Saban to Headline BetterUp’s Uplift 2026</h3>
1633              
1634              
1635              
1636                
1637                <span class="inline-block body-4 text-black underline underline-offset-2" aria-hidden="true">Read more <span class="icon-arrow align-middle ml-1 transition-all duration-200 lg:opacity-0 lg:-translate-x-1 lg:group-hover:opacity-100 lg:group-hover:translate-x-0 lg:group-focus-within:opacity-100 lg:group-focus-within:translate-x-0" aria-hidden="true"></span></span>
1638              
1639            </div>
1640
1641            
1642            
1643            
1644            
1645              <a href="https://www.betterup.com/press/kristen-bell-adam-grant-bren%C3%A9-brown-pete-sohn-derrick-henry-and-nick-saban-to-headline-betterups-uplift-2026" class="absolute inset-0 z-20 no-underline focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-[-2px] focus-visible:outline-black">
1646                <span class="sr-only">Kristen Bell, Adam Grant, Brené Brown, Pete Sohn, Derrick Henry and Nick Saban to Headline BetterUp’s Uplift 2026</span>
1647              </a>
1648            
1649
1650          </div>
1651
1652        
1653
1654          
1655          
1656          
1657          
1658          
1659          
1660          
1661
1662          
1663          
1664          
1665          
1666
1667          
1668          
1669          
1670          
1671          
1672          
1673
1674          
1675          
1676          
1677          
1678          <div class="gc-card group relative flex flex-col overflow-hidden text-black">
1679            
1680            
1681            
1682            
1683              <div class="relative overflow-hidden aspect-[17/12]" aria-hidden="true">
1684                
1685                  <img src="https://www.betterup.com/hs-fs/hubfs/image%2019.png?width=600&amp;height=760&amp;
1685name=image%2019.png" alt="" width="600" height="760" loading="lazy" class="w-full h-full object-cover block" srcset="https://www.betterup.com/hs-fs/hubfs/image%2019.png?width=300&amp;height=380&amp;name=image%2019.png 300w, https://www.betterup.com/hs-fs/hubfs/image%2019.png?width=600&amp;height=760&amp;name=image%2019.png 600w, https://www.betterup.com/hs-fs/hubfs/image%2019.png?width=900&amp;height=1140&amp;name=image%2019.png 900w, https://www.betterup.com/hs-fs/hubfs/image%2019.png?width=1200&amp;height=1520&amp;name=image%2019.png 1200w, https://www.betterup.com/hs-fs/hubfs/image%2019.png?width=1500&amp;height=1900&amp;name=image%2019.png 1500w, https://www.betterup.com/hs-fs/hubfs/image%2019.png?width=1800&amp;height=2280&amp;name=image%2019.png 1800w" sizes="(max-width: 600px) 100vw, 600px">
1686                
1687                
1688                
1689                
1690                
1691              </div>
1692            
1693
1694            
1695            
1696
1697            
1698            <div class="relative z-10 flex flex-col flex-1 pt-8 lg:pt-6">
1699              
1700                
1701                
1702                
1703                <h3 class="h6  text-black text-pretty mb-5">BetterUp Expands Mercedes-AMG PETRONAS F1 Team Partnership to Include their F1 Academy Programme</h3>
1704              
1705              
1706              
1707                
1708                <span class="inline-block body-4 text-black underline underline-offset-2" aria-hidden="true">Read more <span class="icon-arrow align-middle ml-1 transition-all duration-200 lg:opacity-0 lg:-translate-x-1 lg:group-hover:opacity-100 lg:group-hover:translate-x-0 lg:group-focus-within:opacity-100 lg:group-focus-within:translate-x-0" aria-hidden="true"></span></span>
1709              
1710            </div>
1711
1712            
1713            
1714            
1715            
1716              <a href="https://www.betterup.com/press/betterup-expands-mercedes-amg-petronas-f1-team-partnership" class="absolute inset-0 z-20 no-underline focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-[-2px] focus-visible:outline-black">
1717                <span class="sr-only">BetterUp Expands Mercedes-AMG PETRONAS F1 Team Partnership to Include their F1 Academy Programme</span>
1718              </a>
1719            
1720
1721          </div>
1722
1723        
1724
1725      </div>
1726    
1727
1728  </div>
1729</section>
1730
1731
1732
1733  
1734    
1735  
1736    
1737  
1738    
1739  
1740</div>
1741<div id="hs_cos_wrapper_widget_1775149643139" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
1742
1743
1744
1745
1746
1747
1748
1749
1750<section class="two-col-feature js-parallax-section sohne-headings relative overflow-hidden " data-header-theme="light" aria-labelledby="tcf-title-widget_1775149643139">
1751
1752
1753
1754
1755  
1756  
1757    <img src="https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=1440&amp;height=800&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png" alt="" width="1440" height="800" loading="lazy" class="js-parallax-bg will-change-transform absolute inset-0 w-full h-[140%] -top-[10%] object-[80%] md:object-center object-cover z-0" aria-hidden="true" srcset="https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=720&amp;height=400&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 720w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=1440&amp;height=800&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 1440w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=2160&amp;height=1200&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 2160w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=2880&amp;height=1600&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 2880w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=3600&amp;height=2000&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 3600w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=4320&amp;height=2400&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 4320w" sizes="(max-width: 1440px) 100v
1757w, 1440px">
1758    
1759    <div class="absolute inset-0 bg-black/30 backdrop-blur-[26px] z-[1]" aria-hidden="true"></div>
1760  
1761
1762  
1763  <div class="relative z-[2] mx-[3%] grid lg:grid-cols-2 lg:items-center gap-12 lg:gap-16  pt-16 lg:pt-20 xl:pt-28 pb-16 lg:pb-20 xl:pb-28">
1764
1765    
1766    <div class="h-full">
1767
1768      
1769        <div class="mb-10 xl:mb-20">
1770          <img src="https://www.betterup.com/hs-fs/hubfs/nasdaq1-logo-black-and-white-1.png?width=140&amp;height=42&amp;name=nasdaq1-logo-black-and-white-1.png" alt="nasdaq1-logo-black-and-white-1" width="140" height="42" loading="lazy" class="max-h-[70px] w-auto object-contain " srcset="https://www.betterup.com/hs-fs/hubfs/nasdaq1-logo-black-and-white-1.png?width=70&amp;height=21&amp;name=nasdaq1-logo-black-and-white-1.png 70w, https://www.betterup.com/hs-fs/hubfs/nasdaq1-logo-black-and-white-1.png?width=140&amp;height=42&amp;name=nasdaq1-logo-black-and-white-1.png 140w, https://www.betterup.com/hs-fs/hubfs/nasdaq1-logo-black-and-white-1.png?width=210&amp;height=63&amp;name=nasdaq1-logo-black-and-white-1.png 210w, https://www.betterup.com/hs-fs/hubfs/nasdaq1-logo-black-and-white-1.png?width=280&amp;height=84&amp;name=nasdaq1-logo-black-and-white-1.png 280w, https://www.betterup.com/hs-fs/hubfs/nasdaq1-logo-black-and-white-1.png?width=350&amp;height=105&amp;name=nasdaq1-logo-black-and-white-1.png 350w, https://www.betterup.com/hs-fs/hubfs/nasdaq1-logo-black-and-white-1.png?width=420&amp;height=126&amp;name=nasdaq1-logo-black-and-white-1.png 420w" sizes="(max-width: 140px) 100vw, 140px">
1771        </div>
1772      
1773
1774      
1775        <h2 id="tcf-title-widget_1775149643139" class="h3 text-balance mb-10 text-white">Alexi Robichaux at Nasdaq: AI, Human Potential, and Future of Work</h2>
1776      
1777
1778      
1779
1780      
1781        <div class="flex flex-wrap gap-4 mt-8">
1782          
1783  
1784  
1785  
1786  
1787  
1788  
1789  
1790  
1791
1792  
1793    
1794    
1795    
1796    
1797    
1798    
1799    <button type="button" class="button flex gap-2" data-open-modal="cta-video-1123280960" data-vimeo-id="1123280960" data-vimeo-hash="15d69121c6" data-vimeo-params="share=copy">Watch full interview <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewbox="0 0 14 14" fill="none" aria-hidden="true" focusable="false">
1800  <path d="M7 0C10.866 0 14 3.13401 14 7C13.9998 10.8659 10.8659 14 7 14C3.1341 14 0.000150626 10.8659 0 7C0 3.13401 3.13401 0 7 0ZM5.30371 3.43945C5.1042 3.31076 4.84101 3.45398 4.84082 3.69141V10.3076C4.84082 10.5453 5.10411 10.6885 5.30371 10.5596L10.4209 7.25195C10.6037 7.13375 10.6037 6.86625 10.4209 6.74805L5.30371 3.43945Z" fill="white" fill-opacity="0.9" />
1801</svg></button>
1802
1803  
1804
1805          
1806        </div>
1807      
1808
1809    </div>
1810
1811    
1812    
1813      <div class="w-full overflow-hidden aspect-[4/3]">
1814        <img src="https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=680&amp;height=740&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png" alt="Screenshot 2025-10-07 at 9.35.50 PM" width="680" height="740" loading="lazy" class="w-full h-full object-cover" srcset="https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=340&amp;height=370&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 340w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=680&amp;height=740&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 680w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=1020&amp;height=1110&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 1020w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=1360&amp;height=1480&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 1360w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=1700&amp;height=1850&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 1700w, https://www.betterup.com/hs-fs/hubfs/Screenshot%202025-10-07%20at%209.35.50%20PM.png?width=2040&amp;height=2220&amp;name=Screenshot%202025-10-07%20at%209.35.50%20PM.png 2040w" sizes="(max-width: 680px) 100v
1814w, 680px">
1815      </div>
1816    
1817
1818  </div>
1819
1820</section>
1821
1822
1823
1824
1825
1826</div>
1827<div id="hs_cos_wrapper_widget_1775150179860" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
1828
1829
1830
1831
1832
1833
1834
1835  
1836
1837
1838<section class="news-and-press pt-24 lg:pt-28 xl:pt-36 pb-24 lg:pb-28 xl:pb-36 bg-neutral-offwhite sohne-headings" data-header-theme="dark">
1839  <div class="mx-[3%]">
1840    <div class="grid grid-cols-1 gap-10 lg:grid-cols-2 lg:gap-16">
1841
1842      
1843        <div>
1844
1845          
1846            <h3 class="h5 text-text-primary mb-10">In the news</h3>
1847          
1848
1849          
1850
1851            
1852            
1853              <div class="js-nap-item pb-6">
1854                
1855                  <p class="body-4 mb-2 text-text-secondary">September 8, 2026</p>
1856                
1857                <p class="body-2 mb-4">
1858                  <a href="https://hrreview.co.uk/column/ai-at-work/the-ai-productivity-paradox-why-saving-employees-time-can-create-more-work/390257" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">AI at Work: The AI productivity paradox: Why saving employees time can create more work</a>
1859                </p>
1860                
1861                  <p class="body-3 text-text-secondary mt-1">HR Review</p>
1862                
1863              </div>
1864            
1865              <div class="js-nap-item pb-6">
1866                
1867                  <p class="body-4 mb-2 text-text-secondary">September 6, 2026</p>
1868                
1869                <p class="body-2 mb-4">
1870                  <a href="https://www.businessinsider.com/companies-writing-ai-policies-stop-ai-slop-2026-8#my-insider/shortcuts" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">AI can turn a few sentences into pages of prose. Some employers have had enough.</a>
1871                </p>
1872                
1873                  <p class="body-3 text-text-secondary mt-1">Business Insider</p>
1874                
1875              </div>
1876            
1877              <div class="js-nap-item pb-6">
1878                
1879                  <p class="body-4 mb-2 text-text-secondary">September 2, 2026</p>
1880                
1881                <p class="body-2 mb-4">
1882                  <a href="https://www.hr-brew.com/stories/lumen-technologies-brene-brown-turnaround" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">To help manage a turnaround, Lumen Technologies tapped Brené Brown</a>
1883                </p>
1884                
1885                  <p class="body-3 text-text-secondary mt-1">HR Brew</p>
1886                
1887              </div>
1888            
1889              <div class="js-nap-item pb-6">
1890                
1891                  <p class="body-4 mb-2 text-text-secondary">September 1, 2026</p>
1892                
1893                <p class="body-2 mb-4">
1894                  <a href="https://www.forbes.com/sites/dianehamilton/2026/09/01/10-ai-buzzword-terms-every-leader-needs-to-know-in-todays-workplace/" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">10 AI Buzzword Terms Every Leader Needs To Know In Today’s Workplace</a>
1895                </p>
1896                
1897                  <p class="body-3 text-text-secondary mt-1">Forbes</p>
1898                
1899              </div>
1900            
1901              <div class="js-nap-item pb-6">
1902                
1903                  <p class="body-4 mb-2 text-text-secondary">August 30, 2026</p>
1904                
1905                <p class="body-2 mb-4">
1906                  <a href="https://www.forbes.com/sites/rachelwells/2026/08/30/an-ai-startup-bans-ai-and-tells-new-hires-learn-your-job/" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">An AI Startup Bans AI And Tells New Hires “Learn Your Job”</a>
1907                </p>
1908                
1909                  <p class="body-3 text-text-secondary mt-1">Forbes</p>
1910                
1911              </div>
1912            
1913              <div class="js-nap-item pb-6">
1914                
1915                  <p class="body-4 mb-2 text-text-secondary">August 29, 2026</p>
1916                
1917                <p class="body-2 mb-4">
1918                  <a href="https://peoplemanagingpeople.com/tools/best-workplace-mental-health-platforms/" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">10 Best Workplace Mental Health Platforms in 2026</a>
1919                </p>
1920                
1921                  <p class="body-3 text-text-secondary mt-1">People Managing People</p>
1922                
1923              </div>
1924            
1925              <div class="js-nap-item pb-6">
1926                
1927                  <p class="body-4 mb-2 text-text-secondary">August 28, 2026</p>
1928                
1929                <p class="body-2 mb-4">
1930                  <a href="https://www.forbes.com/sites/jasminebrowley/2026/08/28/millennials-became-quality-control-for-ai-nobody-told-them-first/" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Millennials Became Quality Control For AI. Nobody Told Them First</a>
1931                </p>
1932                
1933                  <p class="body-3 text-text-secondary mt-1">Forbes</p>
1934                
1935              </div>
1936            
1937              <div class="js-nap-item pb-6">
1938                
1939                  <p class="body-4 mb-2 text-text-secondary">August 27, 2026</p>
1940                
1941                <p class="body-2 mb-4">
1942                  <a href="https://builtin.com/articles/ai-metrics-measuring-activity-not-impact" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Your AI Metrics Are Measuring Activity, Not Impact. Here’s What to Measure Instead.</a>
1943                </p>
1944                
1945                  <p class="body-3 text-text-secondary mt-1">Built In</p>
1946                
1947              </div>
1948            
1949              <div class="js-nap-item pb-6">
1950                
1951                  <p class="body-4 mb-2 text-text-secondary">August 27, 2026</p>
1952                
1953                <p class="body-2 mb-4">
1954                  <a href="https://www.forbes.com/sites/rachelwells/2026/08/27/metas-ai-layoffs-boosted-code-changes-by-220-then-came-the-problem/" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Meta’s AI Layoffs Boosted Code Changes By 220%. Then Came The Problem</a>
1955                </p>
1956                
1957                  <p class="body-3 text-text-secondary mt-1">Forbes</p>
1958                
1959              </div>
1960            
1961              <div class="js-nap-item pb-6">
1962                
1963                  <p class="body-4 mb-2 text-text-secondary">August 26, 2026</p>
1964                
1965                <p class="body-2 mb-4">
1966                  <a href="https://builtin.com/articles/how-huntress-scaling-its-cybersecurity-platform-and-its-people" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">How Huntress Is Scaling Its Cybersecurity Platform and Its People</a>
1967                </p>
1968                
1969                  <p class="body-3 text-text-secondary mt-1">Built In</p>
1970                
1971              </div>
1972            
1973
1974          
1975
1976          
1977          
1978            
1979            
1980            
1981            <a href="https://www.betterup.com/about-us/news-and-press/news-archive" class="nap-link body-3 text-text-primary">See more</a>
1982          
1983
1984        </div>
1985      
1986        <div>
1987
1988          
1989            <h3 class="h5 text-text-primary mb-10">Latest from BetterUp</h3>
1990          
1991
1992          
1993
1994            
1995            
1996              <div class="js-nap-item pb-6">
1997                
1998                  <p class="body-4 mb-2 text-text-secondary">May 12, 2026</p>
1999                
2000                <p class="body-2 mb-4">
2001                  <a href="https://www.betterup.com/press/kristian-talvitie-joins-betterup-as-chief-financial-officer" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Announcement: Kristian Talvitie Joins BetterUp as Chief Financial Officer</a>
2002                </p>
2003                
2004              </div>
2005            
2006              <div class="js-nap-item pb-6">
2007                
2008                  <p class="body-4 mb-2 text-text-secondary">May 8, 2026</p>
2009                
2010                <p class="body-2 mb-4">
2011                  <a href="https://www.betterup.com/the-case-for-conditions" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">New from BetterUp Labs: The Case for Conditions</a>
2012                </p>
2013                
2014              </div>
2015            
2016              <div class="js-nap-item pb-6">
2017                
2018                  <p class="body-4 mb-2 text-text-secondary">March 18, 2026</p>
2019                
2020                <p class="body-2 mb-4">
2021                  <a href="https://www.betterup.com/press/kristen-bell-adam-grant-bren%C3%A9-brown-pete-sohn-derrick-henry-and-nick-saban-to-headline-betterups-uplift-2026" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Announcement: Kristen Bell, Adam Grant, Brené Brown, Pete Sohn, Derrick Henry and Nick Saban to Headline BetterUp’s Uplift 2026</a>
2022                </p>
2023                
2024              </div>
2025            
2026              <div class="js-nap-item pb-6">
2027                
2028                  <p class="body-4 mb-2 text-text-secondary">February 25, 2026</p>
2029                
2030                <p class="body-2 mb-4">
2031                  <a href="https://www.betterup.com/press/betterup-expands-mercedes-amg-petronas-f1-team-partnership" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Announcement: BetterUp Expands Mercedes-AMG PETRONAS F1 Team Partnership to Include their F1 Academy Programme</a>
2032                </p>
2033                
2034              </div>
2035            
2036              <div class="js-nap-item pb-6">
2037                
2038                  <p class="body-4 mb-2 text-text-secondary">December 8, 2025</p>
2039                
2040                <p class="body-2 mb-4">
2041                  <a href="https://www.betterup.com/blog/workforce-performance-crisis" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Blog: Running on empty: The workforce performance crisis and how to fix it</a>
2042                </p>
2043                
2044              </div>
2045            
2046              <div class="js-nap-item pb-6">
2047                
2048                  <p class="body-4 mb-2 text-text-secondary">December 1, 2025</p>
2049                
2050                <p class="body-2 mb-4">
2051                  <a href="https://www.betterup.com/blog/adaptive-performance-secret-weapon" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Blog: Why adaptive performance is your secret weapon</a>
2052                </p>
2053                
2054              </div>
2055            
2056              <div class="js-nap-item pb-6">
2057                
2058                  <p class="body-4 mb-2 text-text-secondary">October 8, 2025</p>
2059                
2060                <p class="body-2 mb-4">
2061                  <a href="https://www.betterup.com/platform-releases/fall-2025" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Product Release: BetterUp introduces workforce development as dynamic as business strategy</a>
2062                </p>
2063                
2064              </div>
2065            
2066              <div class="js-nap-item pb-6">
2067                
2068                  <p class="body-4 mb-2 text-text-secondary">October 5, 2025</p>
2069                
2070                <p class="body-2 mb-4">
2071                  <a href="https://www.betterup.com/customers/mercedes-f1" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">Customer Success: How BetterUp fuels 2.3x more flourishing for Mercedes-AMG PETRONAS F1 Team</a>
2072                </p>
2073                
2074              </div>
2075            
2076              <div class="js-nap-item pb-6">
2077                
2078                  <p class="body-4 mb-2 text-text-secondary">September 15, 2025</p>
2079                
2080                <p class="body-2 mb-4">
2081                  <a href="https://www.betterup.com/workslop" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">New from BetterUp Labs: Workslop is the new busywork. And it’s costing millions.</a>
2082                </p>
2083                
2084              </div>
2085            
2086              <div class="js-nap-item pb-6">
2087                
2088                  <p class="body-4 mb-2 text-text-secondary">August 6, 2025</p>
2089                
2090                <p class="body-2 mb-4">
2091                  <a href="https://grow.betterup.com/adam-grant-leadership-ai-event" target="_blank" rel="nofollow noopener noreferrer" class="nap-link font-medium antialiased text-text-primary">On-Demand: AI can’t lead change, a discussion with Adam Grant, Tracey Franklin (Moderna), and Andrew McAfee (MIT)</a>
2092                </p>
2093                
2094              </div>
2095            
2096
2097          
2098
2099          
2100          
2101            
2102            
2103            
2104            <a href="https://www.betterup.com/press" class="nap-link body-3 text-text-primary">See more</a>
2105          
2106
2107        </div>
2108      
2109
2110    </div>
2111  </div>
2112</section></div>
2113<div id="hs_cos_wrapper_widget_1775273787420" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
2114
2115
2116
2117
2118
2119  
2120
2121
2122
2123  
2124
2125
2126
2127
2128<div class=" pt-0 pb-0">
2129  <hr class="border-t border-border-divider m-0 mx-[3%]">
2130</div></div>
2131<div id="hs_cos_wrapper_widget_1775150308021" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
2132
2133
2134
2135
2136
2137
2138
2139
2140<section class="two-column-text bg-neutral-offwhite sohne-headings" data-header-theme="dark">
2141  
2142  
2143  <div class="mx-[3%] pt-16 lg:pt-20 xl:pt-28 pb-16 lg:pb-20 xl:pb-28">
2144    
2145    <div class="lg:grid lg:grid-cols-2 lg:gap-16 lg:items-start">
2146
2147      
2148      
2149        <div class="mb-8 lg:mb-0">
2150          
2151            <div class="max-w-[700px] text-balance ">
2152              <h2><span>What is BetterUp?</span></h2>
2153            </div>
2154          
2155          
2156        </div>
2157      
2158
2159      
2160      
2161        <div class="body-2 mt-2 [&amp;>p:last-child]:mb-0 [&amp;_ul]:p-0 [&amp;_li]:border-border-divider [&amp;_li]:relative [&amp;_li]:before:left-0 [&amp;_li]:list-none [&amp;_li]:before:text-brand-rubine1 [&amp;_li]:before:absolute [&amp;_li]:before:content-['+'] [&amp;_li]:pl-4 [&amp;_li]:mb-4 [&amp;_li]:border-b [&amp;_li:last-child]:border-b-0 [&amp;>p]:text-neutral-midnight">
2162          <p><span>BetterUp® is the Human Transformation Platform™ driving peak performance in individuals and organizations. As the action layer that turns strategy into execution, BetterUp delivers unparalleled access to coaching, content, and AI — helping people develop the mindsets and behaviors to be at their best, so organizations can perform at their best. Powered by the world’s largest network of 4,000+ coaches across 70+ countries and grounded in behavioral science, BetterUp is trusted by more than 750 organizations around the globe.</span></p>
2163        </div>
2164      
2165
2166    </div>
2167
2168  </div>
2169</section></div></span>
2170
2171
2172      </main>
2173
2174      
2175        
2176        <div class="js-parallax-section footer-wrap relative overflow-hidden">
2177          <div id="hs_cos_wrapper_cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
2178
2179
2180
2181
2182
2183
2184
2185<section class="cta py-20 lg:py-28 " data-header-theme="light">
2186
2187  
2188  
2189    <img src="https://www.betterup.com/hs-fs/hubfs/preston-pownell-v0bNMwWDUcA-unsplash%202.png?width=1440&amp;height=800&amp;name=preston-pownell-v0bNMwWDUcA-unsplash%202.png" alt="" width="1440" height="800" loading="lazy" class="js-parallax-bg absolute left-0 w-full h-[150%] -top-[10%] object-cover block will-change-transform z-0" aria-hidden="true" srcset="https://www.betterup.com/hs-fs/hubfs/preston-pownell-v0bNMwWDUcA-unsplash%202.png?width=720&amp;height=400&amp;name=preston-pownell-v0bNMwWDUcA-unsplash%202.png 720w, https://www.betterup.com/hs-fs/hubfs/preston-pownell-v0bNMwWDUcA-unsplash%202.png?width=1440&amp;height=800&amp;name=preston-pownell-v0bNMwWDUcA-unsplash%202.png 1440w, https://www.betterup.com/hs-fs/hubfs/preston-pownell-v0bNMwWDUcA-unsplash%202.png?width=2160&amp;height=1200&amp;name=preston-pownell-v0bNMwWDUcA-unsplash%202.png 2160w, https://www.betterup.com/hs-fs/hubfs/preston-pownell-v0bNMwWDUcA-unsplash%202.png?width=2880&amp;height=1600&amp;name=preston-pownell-v0bNMwWDUcA-unsplash%202.png 2880w, https://www.betterup.com/hs-fs/hubfs/preston-pownell-v0bNMwWDUcA-unsplash%202.png?width=3600&amp;height=2000&amp;name=preston-pownell-v0bNMwWDUcA-unsplash%202.png 3600w, https://www.betterup.com/hs-fs/hubfs/preston-pownell-v0bNMwWDUcA-unsplash%202.png?width=4320&amp;height=2400&amp;name=preston-pownell-v0bNMwWDUcA-unsplash%202.png 4320w" sizes="(max-width: 1440px) 100v
2189w, 1440px">
2190  
2191
2192  
2193  <div class="relative z-[2] mx-[3%] flex flex-col items-center text-center">
2194
2195    
2196
2197    
2198      <div class="body text-white text-balance [&amp;>p]:text-white mb-8 lg:mb-10 max-w-xl antialiased [&amp;>p:last-child]:mb-0">
2199        <h6><strong>Requests for interviews, research briefings, platform demos, or visual assets can be directed to <a href="mailto:[email protected]" rel="noopener">[email protected]</a></strong></h6>
2200      </div>
2201    
2202
2203    
2204    
2205
2206  </div>
2207
2208</section>
2209
2210
2211
2212
2213
2214
2215</div>
2216          <div data-global-resource-path="BetterUpWeb/templates/partials/footer.html"><footer id="site-footer" class="footer relative z-[2] bg-neutral-offwhite text-neutral-black mx-[3%] rounded-t-xl px-10 pt-10 pb-8" role="contentinfo">
2217
2218  <div id="hs_cos_wrapper_footer--logo" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module mb-10 inline-block widget-type-logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
2219  
2220
2221
2222
2223
2224
2225
2226
2227
2228
2229
2230
2231
2232
2233
2234
2235
2236
2237
2238
2239
2240
2241
2242  
2243  <span id="hs_cos_wrapper_footer--logo_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.betterup.com" id="hs-link-footer--logo_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://www.betterup.com/hubfs/bu_REG_logo_black.svg" class="hs-image-widget " height="30" style="height: auto;width:167px;border-width:0px;border:0px;" width="167" alt="bu_REG_logo_black" title="bu_REG_logo_black" loading="lazy"></a></span>
2244</div>
2245
2246  <div class="footer-nav">
2247    <div id="hs_cos_wrapper_footer--nav" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module footer-nav mb-10 widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
2248<span id="hs_cos_wrapper_footer--nav_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_footer--nav_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="210162421159" aria-label="Navigation Menu">
2249 <ul role="menu">
2250  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">Platform</a>
2251   <ul role="menu" class="hs-menu-children-wrapper">
2252    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/platform" role="menuitem">Overview</a></li>
2253    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/platform#integrations" role="menuitem">Integrations</a></li>
2254    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/powered-by-ai" role="menuitem">Powered by AI</a></li>
2255    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/trust-and-security" role="menuitem">Trust &amp; Security</a></li>
2256   </ul></li>
2257  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">Solutions</a>
2258   <ul role="menu" class="hs-menu-children-wrapper">
2259    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/products/betterup-lead" role="menuitem">Leadership development for critical talent</a></li>
2260    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/products/betterup-manage" role="menuitem">Manager effectiveness for people leaders</a></li>
2261    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/products/betterup-ai-coaching" role="menuitem">AI coaching for every employee</a></li>
2262    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/products/betterup-ready" role="menuitem">Workforce resilience at scale</a></li>
2263    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.betterup.com/solutions/government" role="menuitem">For government</a></li>
2264   </ul></li>
2265  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">Insights</a>
2266   <ul role="menu" class="hs-menu-children-wrapper">
2267    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/library" role="menuitem">Library</a></li>
2268    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/blog" role="menuitem">Blog</a></li>
2269    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/events-webinars" role="menuitem">Events &amp; webinars</a></li>
2270    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/customers" role="menuitem">Case studies</a></li>
2271    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/betterup-labs" role="menuitem">BetterUp Labs</a></li>
2272   </ul></li>
2273  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">Company</a>
2274   <ul role="menu" class="hs-menu-children-wrapper">
2275    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/about-us" role="menuitem">About us</a></li>
2276    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/about-us/leadership-team" role="menuitem">Leadership</a></li>
2277    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/about-us/careers" role="menuitem">Careers</a></li>
2278    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/about-us/news-and-press" role="menuitem">News and Press</a></li>
2279   </ul></li>
2280  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">Popular links</a>
2281   <ul role="menu" class="hs-menu-children-wrapper">
2282    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://betterup.com/contact-sales" role="menuitem">Contact sales</a></li>
2283    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://support.betterup.com/hc/en-us" role="menuitem">Help center</a></li>
2284    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.betterup.com/coaching" role="menuitem">What is coaching?</a></li>
2285    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://grow.betterup.com/pilots-passengers" role="menuitem">Pilots v passengers</a></li>
2286    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.betterup.com/legal-hub" role="menuitem">Legal hub</a></li>
2287    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.betterup.com/privacy-policy" role="menuitem">Privacy notice</a></li>
2288    <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.betterup.com/cookie-policy" role="menuitem">Cookie notice</a></li>
2289   </ul></li>
2290 </ul>
2291</div></span></div>
2292  </div>  
2293  <div class="footer-social">
2294    <div id="hs_cos_wrapper_footer--social" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module mb-6" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
2295
2296<div class="hs-social-follow">
2297        
2298
2299        
2300
2301        
2302        
2303  
2304
2305  
2306    
2307    
2308
2309  
2310    
2311  
2312
2313  
2314
2315  <a rel="nofollow noopener" class="hs-social-follow__link hs-social-follow__link--linkedin" target="_blank" aria-label="Follow us on LinkedIn" href="https://www.linkedin.com/company/betterup/">
2316    <span id="hs_cos_wrapper_footer--social_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon hs-social-follow__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="LinkedIn1_layer"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z" /></g></svg></span>
2317  </a>
2318        
2319
2320        
2321
2322        
2323        
2324  
2325
2326  
2327    
2328    
2329
2330  
2331    
2332  
2333
2334  
2335
2336  <a rel="nofollow noopener" class="hs-social-follow__link hs-social-follow__link--x-twitter" target="_blank" aria-label="Follow us on X" href="https://twitter.com/betterup">
2337    <span id="hs_cos_wrapper_footer--social_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon hs-social-follow__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="X Twitter2_layer"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z" /></g></svg></span>
2338  </a>
2339        
2340
2341        
2342
2343        
2344        
2345  
2346
2347  
2348    
2349    
2350
2351  
2352    
2353  
2354
2355  
2356
2357  <a rel="nofollow noopener" class="hs-social-follow__link hs-social-follow__link--youtube" target="_blank" aria-label="Subscribe to us on YouTube" href="https://www.youtube.com/@BetterUp">
2358    <span id="hs_cos_wrapper_footer--social_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon hs-social-follow__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 576 512" aria-hidden="true"><g id="YouTube3_layer"><path d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" /></g></svg></span>
2359  </a>
2360        
2361
2362        
2363
2364        
2365        
2366  
2367
2368  
2369    
2370    
2371
2372  
2373    
2374  
2375
2376  
2377
2378  <a rel="nofollow noopener" class="hs-social-follow__link hs-social-follow__link--instagram" target="_blank" aria-label="Follow us on Instagram" href="https://www.instagram.com/betterup/">
2379    <span id="hs_cos_wrapper_footer--social_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon hs-social-follow__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="Instagram4_layer"><path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z" /></g></svg></span>
2380  </a></div></div>
2381  </div>
2382
2383  
2384  <div class="border-border-divider md:pt-8 md:border-t">
2385    <div class="grid grid-cols-1 md:grid-cols-2 gap-2 md:gap-8 [&amp;_p]:text-sm [&amp;_p]:m-0">
2386      <div id="hs_cos_wrapper_footer--address-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_footer--address-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p>3100 E 5th Street, Suite 350, Austin, TX 78702
2387
2388</p></span></div>
2389      <div id="hs_cos_wrapper_footer--address-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module md:text-right widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_footer--address-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p>215 Spadina Avenue, Suite 400, Toronto, Ontario M5T 2C7</p></span></div>
2390    </div>
2391  </div>
2392
2393</footer></div>
2394        </div>
2395      
2396
2397    </div>
2398    
2399    
2400<template id="bu-modal-tpl">
2401  <div role="dialog" aria-modal="true" class="fixed inset-0 z-[1000] hidden items-center justify-center bg-black/80 backdrop-blur-md p-4">
2402    <div class="relative w-[1000px] max-w-[90%] bg-white rounded-2xl overflow-hidden shadow-xl">
2403      <button type="button" aria-label="Close" data-close class="absolute top-3 right-3 z-10 inline-flex h-10 w-10 items-center justify-center rounded-full bg-white/90 text-black shadow hover:bg-white focus:outline-none focus:ring-2 focus:ring-black">×</button>
2404      <h2 class="sr-only" data-modal-title></h2>
2405      <div data-mount></div>
2406    </div>
2407  </div>
2408</template>
2409
2410    
2411    
2412    
2413    
2414    
2415    
2416    
2417    
2418    
2419    
2420    
2421    
2422    
2423<!-- HubSpot performance collection script -->
2424<script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script>
vendor: 1 bytes, line 2424
2424
2425<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/208173244933/1789502834105/template_form-region-detect.min.js"></script>
vendor: 1 bytes, line 2425
2425
2426<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/191429135379/1789502847260/template_form-shortening.min.js"></script>
vendor: 1 bytes, line 2426
2426
2427<script>
2428var hsVars = hsVars || {}; hsVars['language'] = 'en';
2429</script>
2429
2430
2431<script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script>
vendor: 1 bytes, line 2431
2431
2432<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/209611143781/1790207703405/template_lenis.min.js"></script>
vendor: 1 bytes, line 2432
2432
2433<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/197872252767/1790207696756/template_gsap.min.js"></script>
vendor: 1 bytes, line 2433
2433
2434<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/197864960877/1790207698590/template_ScrollTrigger.min.js"></script>
vendor: 1 bytes, line 2434
2434
2435<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944167/1790207700019/template_SplitText.min.js"></script>
vendor: 1 bytes, line 2435
2435
2436<script src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/209473842484/1790207704840/template_main.min.js"></script>
vendor: 1 bytes, line 2436
2436
2437<script src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/197869980930/1790207699461/template_forms.min.js"></script>
vendor: 1 bytes, line 2437
2437
2438<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944171/1790207700298/template_gsap-defaults.min.js"></script>
vendor: 1 bytes, line 2438
2438
2439<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/209608058003/1790207701287/template_lenis-init.min.js"></script>
vendor: 1 bytes, line 2439
2439
2440<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/209674686530/1790207693629/template_header-theme.min.js"></script>
vendor: 1 bytes, line 2440
2440
2441<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/209470273091/1790207701609/template_parallax.min.js"></script>
vendor: 1 bytes, line 2441
2441
2442<script defer src="https://www.betterup.com/hubfs/hub_generated/template_assets/1/209470273090/1790207699669/template_modal.min.js"></script>
2442
2443
2444    
2444<script defer>
2445      (function () {
2446        var wrapper = document.querySelector('.js-global-banner');
2447        if (!wrapper) return;
2448
2449        function reveal(templateId) {
2450          var tpl = document.getElementById(templateId);
2451          if (!tpl) return false;
2452          wrapper.replaceChildren(tpl.content.cloneNode(true));
2453          wrapper.classList.remove('hidden');
2454          return true;
2455        }
2456
2457        fetch('/_hcms/api/get-user-country')
2458          .then(function (response) { return response.json(); })
2459          .then(function (data) {
2460            var country = ((data && data.country) || '').toLowerCase();
2461            if (country === 'ca' && reveal('banner-content-ca')) return;
2462            reveal('banner-content-global');
2463          })
2464          .catch(function () {
2465            reveal('banner-content-global');
2466          });
2467      })();
2468    </script>
2468
2469  
2470<script src="https://www.betterup.com/hubfs/hub_generated/module_assets/1/209656104473/1782240415721/module_navigation.min.js"></script>
2470
2471
2472	
2472<script defer>
2473	(function () {
2474		function onReady(cb) {
2475			document.readyState !== 'loading'
2476			? cb()
2477			: document.addEventListener('DOMContentLoaded', cb, { once: true });
2478		}
2479
2480		/* ── Global banner: push the fixed header down by the banner height,
2481		   and shrink that offset as the user scrolls past the banner so the
2482		   header ends up flush with the top of the viewport. ── */
2483		onReady(function initBanner() {
2484			var banner = document.querySelector('.js-global-banner');
2485			var header = document.getElementById('site-header');
2486			if (!banner || !header) return;
2487
2488			var bannerHeight = banner.offsetHeight;
2489			var lastTop = -1;
2490			var ticking = false;
2491
2492			function update() {
2493				ticking = false;
2494				// While a modal is open the body is position:fixed, which collapses
2495				// document scroll to 0 and would otherwise drop the header by the full
2496				// banner height. Freeze the offset until the modal closes.
2497				if (document.documentElement.classList.contains('bu-modal-open')) return;
2498				var y = window.scrollY || window.pageYOffset || 0;
2499				var newTop = Math.max(0, bannerHeight - y);
2500				if (newTop === lastTop) return;
2501				lastTop = newTop;
2502				header.style.top = newTop + 'px';
2503				// Publish the drawer's top offset (header.top + header bar height)
2504				// so the mobile nav can size itself to end at the viewport bottom.
2505				header.style.setProperty('--nav-top-offset', (newTop + 59) + 'px');
2506			}
2507
2508			function onScroll() {
2509				if (ticking) return;
2510				ticking = true;
2511				requestAnimationFrame(update);
2512			}
2513
2514			function remeasure() {
2515				bannerHeight = banner.offsetHeight;
2516				lastTop = -1;
2517				update();
2518			}
2519
2520			update();
2521			window.addEventListener('scroll', onScroll, { passive: true });
2522			window.addEventListener('resize', remeasure);
2523
2524			// bannerHeight isn't final at DOMContentLoaded: web fonts swap in
2525			// and the richtext banner can reflow/wrap taller after first paint.
2526			// Re-measure whenever the banner's box actually changes so the header
2527			// offset stays correct and the banner never overlaps the header.
2528			if ('ResizeObserver' in window) {
2529				new ResizeObserver(remeasure).observe(banner);
2530			} else {
2531				window.addEventListener('load', remeasure);
2532				if (document.fonts && document.fonts.ready) document.fonts.ready.then(remeasure);
2533			}
2534		});
2535
2536		onReady(function init() {
2537			const isDesktop = () => window.matchMedia('(min-width: 992px)').matches;
2538			if (!window.gsap || isDesktop()) return;
2539
2540			const header = document.getElementById('site-header');
2541			const menuTrigger = header && header.querySelector('.header-menu-trigger');
2542			const menuTriggerCircle = menuTrigger && menuTrigger.querySelector('circle');
2543			const menuTriggerPositionH = menuTrigger && menuTrigger.querySelectorAll('.position-h');
2544			const menuTriggerPositionX = menuTrigger && menuTrigger.querySelectorAll('.position-x');
2545			const nav = header && header.querySelector('.nav');
2546			const html = document.querySelector('html');
2547			if (!header || !menuTrigger || !nav) return;
2548
2549			// Set nav initial state: off-screen to the right, visible but hidden
2550			gsap.set(nav, { display: 'flex', overflow: 'scroll', xPercent: 100, autoAlpha: 0 });
2551
2552			const tl = gsap.timeline({
2553			paused: true,
2554			smoothChildTiming: true,
2555			onStart: () => {
2556				header.classList.add('nav-open');
2557				html.style.setProperty('overflow', 'hidden');
2558				if (window.lenis) window.lenis.stop();
2559				nav.setAttribute('data-lenis-prevent', '');
2560			},
2561			onReverseComplete: () => {
2562				header.classList.remove('nav-open');
2563				html.style.setProperty('overflow', 'initial');
2564				if (window.lenis) window.lenis.start();
2565				nav.removeAttribute('data-lenis-prevent');
2566			},
2567			});
2568
2569			tl
2570			// Slide nav in from the right
2571			.to(nav, {
2572				xPercent: 0,
2573				autoAlpha: 1,
2574				duration: 0.5,
2575				ease: "expoScale(0.5,7,none)",
2576			}, 'start')
2577			// Burger icon animations
2578			.to(menuTriggerCircle, {
2579				fill: 'rgba(0, 0, 0, 1)',
2580				duration: 0.3,
2581				ease: 'circ.out',
2582			}, 'start')
2583			.to(menuTriggerPositionH, {
2584				autoAlpha: 0,
2585				duration: 0.3,
2586				ease: 'circ.out',
2587			}, 'start')
2588			.to(menuTriggerPositionX, {
2589				autoAlpha: 1,
2590				duration: 0.3,
2591				ease: 'circ.out',
2592			}, 'start+=0.3');
2593
2594			tl.reverse();
2595
2596			menuTrigger.addEventListener('click', () => {
2597			if (tl.reversed()) {
2598				tl.play();
2599				menuTrigger.setAttribute('aria-expanded', 'true');
2600				menuTrigger.setAttribute('aria-label', 'Close menu');
2601			} else {
2602				tl.reverse();
2603				menuTrigger.setAttribute('aria-expanded', 'false');
2604				menuTrigger.setAttribute('aria-label', 'Open menu');
2605			}
2606			});
2607		});
2608	})();
2609	</script>
2609
2610
2611<script src="https://www.betterup.com/hubfs/hub_generated/module_assets/1/209183501945/1790015454259/module_grid-cards.min.js"></script>
vendor: 1 bytes, line 2611
2611
2612<script src="https://www.betterup.com/hubfs/hub_generated/module_assets/1/210056129894/1777993133206/module_2-column-feature.min.js"></script>
vendor: 1 bytes, line 2612
2612
2613<script src="https://www.betterup.com/hubfs/hub_generated/module_assets/1/210401202808/1782240415917/module_news-and-press.min.js"></script>
vendor: 1 bytes, line 2613
2613
2614<script src="https://www.betterup.com/hubfs/hub_generated/module_assets/1/209475193857/1786064183643/module_cta.min.js"></script>
2614
2615
2616<!-- Start of HubSpot Analytics Code -->
2617<script type="text/javascript">
2618var _hsq = _hsq || [];
2619_hsq.push(["setContentType", "standard-page"]);
2620_hsq.push(["setCanonicalUrl", "https:\/\/www.betterup.com\/about-us\/news-and-press"]);
2621_hsq.push(["setPageId", "48694157863"]);
2622_hsq.push(["setContentMetadata", {
2623    "contentPageId": 48694157863,
2624    "legacyPageId": "48694157863",
2625    "contentFolderId": null,
2626    "contentGroupId": null,
2627    "abTestId": null,
2628    "languageVariantId": 48694157863,
2629    "languageCode": "en",
2630    
2631    
2632}]);
2633</script>
2633
2634
2635<script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/9253440.js"></script>
2635
2636<!-- End of HubSpot Analytics Code -->
2637
2638
2639<script type="text/javascript">
2640var hsVars = {
2641    render_id: "8d504f9d-ae49-41f1-8242-43c735099b14",
2642    ticks: 1790207746828,
2643    page_id: 48694157863,
2644    
2645    content_group_id: 0,
2646    portal_id: 9253440,
2647    app_hs_base_url: "https://app.hubspot.com",
2648    cp_hs_base_url: "https://cp.hubspot.com",
2649    language: "en",
2650    analytics_page_type: "standard-page",
2651    scp_content_type: "",
2652    
2653    analytics_page_id: "48694157863",
2654    category_id: 1,
2655    folder_id: 0,
2656    is_hubspot_user: false
2657}
2658</script>
2658
2659
2660
2661<script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.640/js/index.js"></script>
2661
2662
2663
2664
2665
2666  
2667</body></html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.