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455Marketing Resources<span class="menu-item_plus"></span></span></a><ul class="sub-menu menu-sub-content"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5454"><a href="https://nonprofitssource.com/blog/"><span>Blog Roll<span class="menu-item_plus"></span></span></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-54153"><a href="https://nonprofitssource.com/category/corporate-giving/"><span>Workplace Giving<span class="menu-item_plus"></span></span></a> <ul class="sub-menu menu-sub-content"> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-54205"><a href="https://nonprofitssource.com/types-of-workplace-giving-programs/"><span>Types of Workplace Giving Programs<span class="menu-item_plus"></span></span></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-54262"><a 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class="wgl-container"> 460 <div class="row "> 461 <div id='main-content' class="wgl_col-12"> 462 <div class="wpb-content-wrapper"><div data-vc-full-width="true" data-vc-full-width-init="false" data-vc-stretch-content="true" class="vc_row wpb_row vc_row-fluid vc_custom_1551180102847 vc_row-has-fill vc_row-no-padding vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1555509877957"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 150px"><span class="vc_empty_space_inner"></span></div><div id=seofy_dbl_6abf332aaf3cc class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:46px; line-height:1.043; font-weight:800; color:#ffffff; "><span class="heading_divider"></span></p> 463<h1>The Ultimate List Of Charitable Giving Statistics For 2024</h1> 464<p></div></div> 465<div class="vc_empty_space" style="height: 25px"><span class="vc_empty_space_inner"></span></div> 466 <div class="wpb_text_column wpb_content_element" > 467 <div class="wpb_wrapper"> 468 <p style="text-align: center; font-size: 26px;"><span style="color: #ffffff;">Looking for the latest charity giving stats and trends? We’ve got you covered.</span></p> 469 470 </div> 471 </div> 472<div class="vc_empty_space" style="height: 125px"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid et-hero-tabs-container vc_custom_1556757019267 vc_row-has-fill vc_row-o-equal-height vc_row-o-content-mid
472dle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1551180602075"><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> 473 <div class="wpb_text_column wpb_content_element" > 474 <div class="wpb_wrapper"> 475 <div style="font-size: 15px; text-align: center;"><a href="https://nonprofitssource.com/online-giving-statistics/#Charitable">Charitable Giving</a></div> 476 477 </div> 478 </div> 479</div></div></div><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> 480 <div class="wpb_text_column wpb_content_element" > 481 <div class="wpb_wrapper"> 482 <p style="text-align: center; font-size: 15px;"><a href="https://nonprofitssource.com/online-giving-statistics/#corporate">Corporate Giving</a></p> 483 484 </div> 485 </div> 486</div></div></div><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> 487 <div class="wpb_text_column wpb_content_element" > 488 <div class="wpb_wrapper"> 489 <p style="text-align: center; font-size: 15px;"><a href="#online">Online Giving</a></p> 490 491 </div> 492 </div> 493</div></div></div><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> 494 <div class="wpb_text_column wpb_content_element" > 495 <div class="wpb_wrapper"> 496 <p style="text-align: center; font-size: 15px;"><a href="https://nonprofitssource.com/online-giving-statistics/#Social">Social Giving</a></p> 497 498 </div> 499 </div> 500</div></div></div><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> 501 <div class="wpb_text_column wpb_content_element" > 502 <div class="wpb_wrapper"> 503 <p style="text-align: center; font-size: 15px;"><a href="https://nonprofitssource.com/online-giving-statistics/#Mobile">Mobile Giving</a></p> 504 505 </div> 506 </div> 507</div></div></div></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Charitable" class="vc_row wpb_row vc_row-fluid vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 30px"><span class="vc_empty_space_inner"></span></div><div id=seofy_dbl_6abf332ab117e class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 508<h2>Charitable Giving Statistics</h2> 509<p></div></div> 510</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 25px"><span class="vc_empty_space_inner"></span></div> 511 <div class="wpb_text_column wpb_content_element" > 512 <div class="wpb_wrapper"> 513 <h3 style="text-align: center;"><span style="color: #de5021;">Americans gave $471.44 billion to charities in 2020, up 5.1%.</span></h3> 514 515 </div> 516 </div> 517<div class="vc_empty_space" style="height: 50px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332ab37da class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 518<h3>Charity Statistics</h3> 519<p></div></div> 520 521 <div class="wpb_text_column wpb_content_element" > 522 <div class="wpb_wrapper"> 523 <ul> 524<li>31% of donors worldwide give to NGOs, NPOs & charities located outside of their country of residence.</li> 525<li>41% give in response to natural disasters.</li> 526<li>Giving to international affairs, human services and public-society benefit organizations all grew. This growth is in spite of relatively few widely publicized natural disasters, which often increase contributions to these types of organizations.</li> 527<li>Environment and animals charities; arts, culture and humanities organizations; international affairs nonprofits; and health causes experienced the largest jumps in contributions.</li> 528<li>Total charitable giving grew 4.1% year over year.</li> 529<li>Foundations contributed an estimated $103.5 billion to US charities in 2023, which shows a growth of nearly 180% since 2016.</li> 530<li>Giving to Education charities was up 6.2% to $58.9 billion (14% of all donations).</li> 531<li>Donations to Human Services charities were up 5.1% to $50.06 billion (12% of all donations).</li> 532<li>Foundations saw an increase of % to $45.89 billion (11% of all donations).</li> 533<li>Health charities experienced an increase of 15.5% to $38.27 billion (9% of all donations).</li> 534<li>Public-Society Benefit charities saw an increase of 7.8% to $29.59 billion (7% of all donations).</li> 535<li>Giving to International charities decreased by 4.4% to $22.97 billion (6% of all donations).</li> 536<li>Arts, Culture and Humanities saw an increase of 8.7% to $19.51 billion (5% of all donations).</li> 537<li>Charities that focus on the Environment / Animals saw an increase of 7.2% to $11.83 billion (3% of all donations).</li> 538<li>In 2017, the largest source of charitable giving came from individuals at $281.86 billion, or 72% of total giving; followed by foundations ($58.28 billion/15%), bequests ($30.36 billion/8%), and corporations ($18.55 billion/5%).</li> 539<li>The majority of charitable dollars go to religion (32%), education (16%), human services (12%), grantmaking foundations (11%), and health (9%).</li> 540<li>Environmental and animal organizations experienced the largest giving increase, receiving 7.2% more than the previous year.</li> 541<li>Charitable giving accounted for 2.1% of gross domestic product.</li> 542<li>Historically, charitable giving rises about one-third as fast as the stock market.</li> 543<li>Approximately 91% of high net worth households give to charity.</li> 544<li>On average, high net worth donors gave $29,269 to charity in 2023.</li> 545</ul> 546 547 </div> 548 </div> 549<div id=seofy_dbl_6abf332ab3a1d class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 550<h3>
550School Fundraising Statistics</h3> 551<p></div></div> 552 553 <div class="wpb_text_column wpb_content_element" > 554 <div class="wpb_wrapper"> 555 <ul class="bluebullets"> 556<li>56% of the country’s public schools have at least one donor appeal on its site.</li> 557<li>School groups raise more than $1.5 billion every year selling various products.</li> 558<li>Traditional product fundraising accounts for roughly 80% of the dollars that school groups use to provide âextrasâ for their schools.</li> 559<li>67% of principals turn fundraising decisions over to their PTO or PTA, even though experts believe this hands-off approach actually hampers a fundraiserâs<br /> 560success.</li> 561<li>71% of parents said they’ve sold fundraising products to friends, family, and co-workers.</li> 562<li>35% of schools average $0 – $5,000 in annual earnings from fundraising while 27.1% earn more than $75,000.</li> 563<li>Charitable contributions to colleges and universities in the United States increased only 1.7%.</li> 564<li>$58 billion was raised for colleges and universities in 2023, up from $41 billion raised in 2016.</li> 565<li>The top 20 fundraising institutions together raised $11.12 billion, 27.1 percent of the total funding.</li> 566</ul> 567 568 </div> 569 </div> 570<div id=seofy_dbl_6abf332ab3fd5 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 571<h3>Charitable Giving For Churches</h3> 572<p></div></div> 573 574 <div class="wpb_text_column wpb_content_element" > 575 <div class="wpb_wrapper"> 576 <p>Giving to religion (defined as giving specifically to congregations, denominations, missionary societies, and religious media) has consistently remained Americaâs single largest recipient of charitable giving.</p> 577<ul> 578<li>49% of all church giving transactions are made with a card.</li> 579<li>8/10 people who give to churches have zero credit debt.</li> 580<li>60% are willing to give to their church digitally.</li> 581<li>Tithers make up only 10-25 percent of a normal congregation.</li> 582<li>Churches that accept tithing online increase overall donations by 32%.</li> 583<li>Only 5% tithe, and 80% of Americans only give 2% of their income.</li> 584<li>Christians are giving at 2.5% of income; during the Great Depression it was 3.3%.</li> 585<li>Only 3-5% of Americans who give to their local church do so through regular tithing.</li> 586<li>When surveyed, 17% of Americans state that they regularly tithe.</li> 587<li>For families making $75k+, 1% of them gave at least 10% in tithing.</li> 588<li>3 out of 4 people who donât go to church make donations to nonprofit organizations.</li> 589<li>The average giving by adults who attend US Protestant churches is about $17 a week.</li> 590<li>37% of regular church attendees and Evangelicals don’t give money to church.</li> 591<li>17% of American families have reduced the amount that they give to their local church.</li> 592<li>7% of church goers have dropped regular giving by 20% or more.</li> 593<li>About 10 million tithers in the US donate $50 billion yearly to church & non-profits.</li> 594<li>77% of those who tithe give 11%â20% or more of their income, far more than the baseline of 10%.</li> 595<li>7 out of 10 tithers do so based on their gross and not their net income.</li> 596</ul> 597 598 </div> 599 </div> 600</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332ab4434 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 601<h3>Charitable Giving Demographics</h3> 602<p></div></div> 603 604 <div class="wpb_text_column wpb_content_element" > 605 <div class="wpb_wrapper"> 606 <p>What age group donates the most to charities?</p> 607<h5><span style="color: #de5021;">Millennials</span></h5> 608<ul> 609<li>are 25.9% of US population.</li> 610<li>40% of Millennial donors are enrolled in a monthly giving program.</li> 611<li>26% gave tribute gifts.</li> 612<li>46% donate to crowdfunding campaigns.</li> 613<li>15% gave on #GivingTuesday 2017.</li> 614<li>16% give through Facebook fundraising tools.</li> 615<li>64% volunteer locally, 9% internationally.</li> 616<li>55% attend fundraising events.</li> 617<li>11% of total US giving comes from Millennials</li> 618<li>84% of Millennials give to charity, donating an annual average of $481 across 3.3 organizations.</li> 619<li>Millennials are active on their phones and respond best to text message and social media, but rarely check personal email or respond to voice calls.</li> 620<li>Millennials are most likely to contribute to work sponsored initiatives, donate via mobile and watch online videos before making a gift.</li> 621<li>47% of Millennials gave through an organization’s website.</li> 622</ul> 623<h5><span style="color: #de5021;">Gen Xers</span></h5> 624<ul> 625<li>are 20.4% of US population.</li> 626<li>49% of Gen X donors are enrolled in a monthly giving program.</li> 627<li>31% give tribute gifts.</li> 628<li>45% donate to crowdfunding campaigns.</li> 629<li>14% gave on #GivingTuesday 2017.</li> 630<li>19% give through Facebook fundraising tools.</li> 631<li>64% volunteer locally, 8% internationally.</li> 632<li>56% attend fundraising events.</li> 633<li>Gen Xers are most likely to fundraise on behalf of a cause, make a pledge, and volunteer their time to an organization.</li> 634<li>Gen X prefers text messages or voice calls. These donors regularly check email and stay up to date on social media feeds.</li> 635<li>Email prompted 31% of online donations made by Gen Xers</li> 636<li>59% of Gen Zs are inspired to donate to charity by a message/image they s
636aw on social media.</li> 637</ul> 638<h5><span style="color: #de5021;">Baby Boomers</span></h5> 639<ul> 640<li>represent 23.6% of the US populations.</li> 641<li>49% of Baby Boomer donors are enrolled in a monthly giving program.</li> 642<li>41% give tribute gifts.</li> 643<li>35% donate to crowdfunding campaigns.</li> 644<li>15% gave on #GivingTuesday 2017.</li> 645<li>21% give through Facebook fundraising tools.</li> 646<li>71% volunteer locally, 9% internationally.</li> 647<li>58% attend fundraising events.</li> 648<li>24% of <span style="color: #000000;">Boomers </span>say they were promoted to give an online donation because of direct mail they received.</li> 649<li>72% of Boomers give to charity, donating an annual average of $1,212 across 4.5 organizations.</li> 650<li>Boomers answer voice calls, check email regularly, and also use text messaging and social media. Though initially slow to adopt new technology, they take to it quickly once they do.</li> 651<li>Boomers are most likely to make recurring donations on a monthly, quarterly or yearly basis.</li> 652</ul> 653<h5><span style="color: #de5021;">Greatest Gen </span></h5> 654<ul> 655<li><span style="color: #de5021;"><span style="color: #000000;">is 11.8% of the US population.</span></span></li> 656<li>30% of donors aged 75+ say they have given online in the last 12 months and on average give 25% more frequently than younger generations.</li> 657<li>88% of the <span style="color: #000000;">Greatest gen</span> gives to charity, donating an annual average of $1,367 across 6.2 organizations.</li> 658<li>They represent 26% of total US giving</li> 659<li>Greatest prefer voice calls and direct mail. These donors are late adopters of email and do not typically use text messaging or social media.</li> 660<li>Greatest are most likely to give through direct mail campaigns and donate physical goods.</li> 661</ul> 662 663 </div> 664 </div> 665<div id=seofy_dbl_6abf332ab46cf class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 666<h3>Volunteering Statistics & Trends</h3> 667<p></div></div> 668 669 <div class="wpb_text_column wpb_content_element" > 670 <div class="wpb_wrapper"> 671 <ul class="bluebullets"> 672<li>77% of nonprofit professionals report that having qualified volunteers on staff might improve their organizationâs practices.</li> 673<li>61% of survey respondents reported that participation in employee volunteer activities increased in 2023.</li> 674<li>The average corporate volunteer participation rate is 33%.</li> 675<li>51% of workers expect their employers to allocate work time and resources for their employees to volunteer for social causes.</li> 676<li>65% of companies offer some sort of paid-release-time volunteer programs for their employees.</li> 677<li>Companies with VTO offer an average of 20 hours per team member each year.</li> 678<li>Employees see 5x higher engagement rates at companies with employee volunteer programs.</li> 679<li>40% of Fortune 500 companies offer volunteer grant programs.</li> 680<li>80% of companies with volunteer grant programs provide $8 to $15 for each hour an employee devotes their time.</li> 681<li>79% of people who volunteer with a nonprofit also contribute financially to the organization.</li> 682<li>Approximately 63 million Americans â 25% of the adult population â volunteer their time, talents, and energy to making a difference.</li> 683<li><span>As of 2024, the value of a single volunteer hour (according to the benefit it produces for an organization) is estimated to be $29.95.</span></li> 684<li>Women volunteer at higher rates (27.8%) than men (21.8%).</li> 685<li>People aged 35-44 and 45-54 are most likely to volunteer (28.9% and 28% respectively) while 20-24 year olds have the lowest rates (18.4%).</li> 686<li>On average, people spend an average of 52 hours per year volunteering their time.</li> 687<li>72% of volunteers are involved with only one organization, while 18.3% are involved with two.</li> 688<li>The top four national volunteer activities are food collection or distribution (24.2%), fundraising or selling items to raise money (23.9%), general labor or transportation (18.8%), and tutoring or teaching (17.9%).</li> 689<li>The top four volunteer areas are for religious (34.1%), educational (26%), social service (14.9%), and health (7.3%) organizations.</li> 690<li>42.1% of people became volunteers with their main organization after being asked to volunteer.</li> 691</ul> 692 693 </div> 694 </div> 695<div id=seofy_dbl_6abf332ab5c72 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 696<h3>General Charitable Giving Statistics</h3> 697<p></div></div> 698 699 <div class="wpb_text_column wpb_content_element" > 700 <div class="wpb_wrapper"> 701 <ul class="bluebullets"> 702<li>30% of annual giving occurs in December.</li> 703<li>10% of annual giving occurs on the last 3 days of the year.</li> 704<li>77% believe everyone can make a difference by supporting causes.</li> 705<li>4.5 is the average number of charities each person supports.</li> 706<li>64% of donations are made by women.</li> 707<li>69% of the population gives.</li> 708</ul> 709 710 </div> 711 </div> 712</div></div></div></div><div id="corporate" class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332ab77d9 class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 713<h2>Corporate Giving Statistics</h2> 714<p></div></div> 715<div class="vc_empty_space" style="height: 20px"><span class="vc_empty_space_inner"></span></div> 716 <div class="wpb_text_column wpb_content_element" > 717 <div class="wpb_wrapper"> 718 <h3 style="text-align: center;"><span style="color: #de5021;">Corporate giving in 2021 increased to $20.77 billionâan 8.0% increase from 2019.<br /> 719</span></h3> 720 721 </div> 722 </div> 723<div class="vc_empty_space" style="height: 50px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332ab8e15 class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 724<h2>Corporate Giving Trends & Developments</h2> 725<p></div></div> 726<div class="vc_empty_space" style="height: 20px"><span class="vc_empty_space_inner"></span></div> 727 <div class="wpb_text_column wpb_content_element" > 728 <div class="wpb_wrapper"> 729 <ul class="bluebullets"> 730<li>39% of companies surveyed indicated plans to expand their <a href="/corporate-giving/">workplace giving programs</a> in the next two years.</li> 731<li>More than 49% of nonprofit respondents identified workplace giving as a growth strategy for their organization.</li> 732<li>In the last three years, the percentage of Russell 1000 companies that offer corporate matching gifts grew by 11.8%.</li> 733<li>97% of donors want flexibility in where and how they give to causes they care about through corporate giving programs.</li> 734<li>93% of nonprofits believe they can grow the amount of money they raise from corporate giving.</li> 735<li>New auto-submission functionality is projected to yield an 80% increase in matching gift revenue for organizations leveraging Double the Donation’s tools.</li> 736</ul> 737 738 </div> 739 </div> 740<div id=seofy_dbl_6abf332ab935c class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 741<h2>Corporate Giving Technology Statistics</h2> 742<p></div></div> 743 744 <div class="wpb_text_column wpb_content_element" > 745 <div class="wpb_wrapper"> 746 <ul class="bluebullets"> 747<li>Double the Donation is the largest provider of matching gift tools for nonprofits and educational institutions working with 78% of the largest nonprofits in the United States.</li> 748<li>More than $50 million has been invested in the last two years into new CSR startups to help expand matching gifts, volunteer grants, and other corporate giving offerings.</li> 749<li>The three largest legacy CSR vendors for corporations are YourCause, CyberGrants, and Benevity, though collectively, they power <25% of all corporate giving programs.</li> 750<li>Four of the fastest-growing <a href="/csr-software/">CSR vendors</a> are Millie, Point, Selflessly, and Givinga, all of which have integrations with Double the Donation to help boost matching gift utilization rates.</li> 751<li>Nonprofits leveraging matching gift software to identify eligible donors results in 77% more donations being flagged as match-eligible, and can double or even triple an organizationâs matching gift revenue due to better identification and higher utilization rates.</li> 752<li>Nonprofits using 360MatchProâs automation tools in their fundraising strategy increases matching gift revenue by over 61%.</li> 753</ul> 754 755 </div> 756 </div> 757</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332ab9b70 class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 758<h2>Corporate Giving Roadblocks</h2> 759<p></div></div> 760<div class="vc_empty_space" style="height: 20px"><span class="vc_empty_space_inner"></span></div> 761 <div class="wpb_text_column wpb_content_element" > 762 <div class="wpb_wrapper"> 763 <ul class="bluebullets"> 764<li>Only 1.31% of individual donations are matched at the average nonprofit, despite more than 10% being eligible for corporate matching.</li> 765<li>78% of donors are unaware if their company offers a matching gift program.</li> 766<li>16% of donors know their company has a program, but are unsure if theyâre eligible or donât know how to submit their matching git request.</li> 767<li>8% of donors know their company has a program, know theyâre eligible, <em>and</em> know how to submit their matching gift request.</li> 768<li>Only 19% of companies include more than one paragraph on their matching gift programs in easily accessible employee handbooks or training materials and on their website.</li> 769<li>80% of nonprofits said they have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources.</li> 770</ul> 771<p><span>With all these roadblocks, the best way for nonprofits to grow their matching gift revenue is to use </span><a href="https://doublethedonation.com/" target="_blank" rel="noopener">Double the Donationâs</a><span> service. Corporations should also make sure they use a </span><a href="https://doublethedonation.com/matching-gift-software-vendors/" target="_blank" rel="noopener">CSR Vendor with Autosubmission enabled</a><span>.</span></p> 772 773 </div> 774 </div> 775<div id=seofy_dbl_6abf332ab9d3c class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 776<h2>Workplace Giving Statistics</h2> 777<p></div></div> 778 779 <div class="wpb_text_column wpb_content_element" > 780 <div class="wpb_wrapper"> 781 <ul class="bluebullets"> 782<li>Employee matching gift programs are the most sought-after corporate giving program by employees.</li> 783<li>67% of Fortune 500 companies offer matching gift programs, with that number growing for each of the last 3 years.</li> 784<li>Nearly 27 million individuals work for companies that offer matching gift programs.</li> 785<li>Approximately $5 billion is raised through workplace giving annually, with more than 50% of that coming from employee matching gift programs.</li> 786<li>An estimated $2-3 billion is donated through matching gift programs annually, with $4-$7 billion going unclaimed each year</li> 787<li>Corporate matches of employee donations made up 12% of total corporate cash contributions.</li> 788</ul> 789 790 </div> 791 </div> 792</div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_slideInUp slideInUp vc_custom_1555662484507 vc_row-has-fill vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner "><div class="wpb_wrapper"> 793 <div class="wpb_text_column wpb_content_element" > 794 <div class="wpb_wrapper"> 795 <p style="text-align: center;">[thrive_leads id=’10780′]</p> 796 797 </div> 798 </div> 799<div class="vc_empty_space" style="height: 50px"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="online" class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332abad6a class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 800<h2>Online Giving Trends</h2> 801<p></div></div> 802<div class="vc_empty_space" style="height: 20px"><span class="vc_empty_space_inner"></span></div> 803 <div class="wpb_text_column wpb_content_element" > 804 <div class="wpb_wrapper"> 805 <h3 style="text-align: center;"><span style="color: #de5021;">Overall revenue from online fundraising grew by 23% in 2017.</span></h3> 806 807 </div> 808 </div> 809<div class="vc_empty_space" style="height: 50px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332abc264 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 810<h3>Online Charitable Giving Statistics Show Growth</h3> 811<p></div></div> 812 813 <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element"> 814 815 <figure class="wpb_wrapper vc_figure"> 816 <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="653" height="519" src="https://nonprofitssource.com/wp-content/uploads/2018/07/Online-Charitable-Giving-Statistics-2018-Nonprofits-Source.png" class="vc_single_image-img attachment-large" alt="Online Charitable Giving Statistics 2018 - Nonprofits Source" title="Online Charitable Giving Statistics 2018 - Nonprofits Source" srcset="https://nonprofitssource.com/wp-content/uploads/2018/07/Online-Charitable-Giving-Statistics-2018-Nonprofits-Source.png 653w, https://nonprofitssource.com/wp-content/uploads/2018/07/Online-Charitable-Giving-Statistics-2018-Nonprofits-Source-300x238.png 300w" sizes="(max-width: 653px) 100vw, 653px" /></div> 817 </figure> 818 </div> 819 820 <div class="wpb_text_column wpb_content_element" > 821 <div class="wpb_wrapper"> 822 <ul> 823<li>Online giving grew 12.1% in 2017.</li> 824<li>Online giving has seen consistent year over year growth: 825<ul> 826<li>2012: $19.2 billion</li> 827<li>2013: $21.2 billion</li> 828<li>
8282014: $24.1 billion</li> 829<li>2015: $25.8 billion</li> 830<li>2016: $27.8 billion</li> 831<li>2017: $31 billion</li> 832<li>2018: $31.9 billion</li> 833<li>2019: $36 billion</li> 834<li>2020: $40 billion</li> 835<li>2021: $46 billion</li> 836<li>2022: $44.2 billion</li> 837</ul> 838</li> 839<li>54% of donors worldwide prefer to give online with a credit or debit card. 840<ul> 841<li>11% prefer direct mail.</li> 842<li>11% prefer cash.</li> 843<li>10% prefer bank/wire transfer.</li> 844<li>9% prefer Paypal.</li> 845<li>4% prefer mobile app/wallet.</li> 846<li>1% prefer text message.</li> 847</ul> 848</li> 849<li><span class="percent-value">$128Â </span>dollars is the average online donation amount.</li> 850<li><span class="percent-value">$326Â </span>dollars is the average annual donation total for recurring donors.</li> 851<li>67% of nonprofits across the globe are set up to accept online donations.</li> 852<li>On December 31st, online giving is concentrated between 12 PM and 7 PM.</li> 853<li>On December 31%, online giving is concentrated between 12PMÂ – 7PM.</li> 854<li>Custom-branded donation pages nested inside a nonprofitâs website raise 6X more money.</li> 855</ul> 856 857 </div> 858 </div> 859<div id=seofy_dbl_6abf332abcc27 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 860<h3>Online Fundraising Statistics</h3> 861<p></div></div> 862 863 <div class="wpb_text_column wpb_content_element" > 864 <div class="wpb_wrapper"> 865 <ul> 866<li>Overall online revenue increased by 23% in 2017, accelerating from 15% growth the previous year.</li> 867<li>Every sector tracked saw at least 15% online revenue growth, with particularly large gains for Environmental (34%) and Rights (37%) nonprofits.</li> 868<li>On average, 38% of donors who made an online gift to a nonprofit made an online gift again to that nonprofit the following year.</li> 869<li>Retention was 25% for donors who made their first gift, and 60% for repeat donors.</li> 870<li>Revenue from one-time gifts increased by 19% in 2017.</li> 871<li>Remarketing on Facebook, Google Adsense, Twitter, or LinkedIn can increase traffic to your donation pages.</li> 872<li>In one case study, a nonprofit used Custom Facebook Audiences to drive 63% more online donations.</li> 873<li>Revenue from monthly giving grew 23% compared to 13% growth for one-time giving.</li> 874<li>Pre-selecting monthly giving on your donation page can increase conversions of monthly donations by up to 35%.</li> 875<li>Email messaging accounted for 26% of all online revenue.</li> 876<li>Live Chat Support increase audience engagement rates to drive 45% more opt-in conversions.</li> 877<li>For every 1,000 fundraising messages sent, nonprofits raised $42. 878<ul> 879<li>There were noticeable differences in this metric by nonprofits’ size. Small nonprofits (under 100,000 email subscribers) received $71 per 1,000 fundraising emails sent; Medium nonprofits (100,000â500,000 email subscribers) received $36; and Large nonprofits (over 500,000 subscribers) received $32.</li> 880</ul> 881</li> 882</ul> 883 884 </div> 885 </div> 886<div id=seofy_dbl_6abf332abcd9c class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 887<h3>General Online Giving Statistics</h3> 888<p></div></div> 889 890 <div class="wpb_text_column wpb_content_element" > 891 <div class="wpb_wrapper"> 892 <ul> 893<li>Only 3% of charities rate their board and executive <a href="https://nonprofitssource.com/content-marketing-for-nonprofits/" target="_blank" rel="noopener noreferrer">leadership as being digitally savvy</a>.</li> 894<li>66% of charities are worried they will miss out on opportunities for digital fundraising.</li> 895<li>Direct mail motivated 36% more donors to give online compared to previous year.</li> 896<li>51% of high-wealth donors ($200k+) prefer to give online.</li> 897<li>34% of nonprofits have paid for advertising on social media.</li> 898<li>21% of donations are directly through social.</li> 899</ul> 900 901 </div> 902 </div> 903<div id=seofy_dbl_6abf332abd2e7 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 904<h3>Nonprofit Digital Ad Statistics</h3> 905<p></div></div> 906 907 <div class="wpb_text_column wpb_content_element" > 908 <div class="wpb_wrapper"> 909 <ul> 910<li>Nonprofit spending on digital ads increased by 19% in 2021, with organizations spending around $0.06 for every dollar raised online.</li> 911<li>Search ads (like <a href="/services/google-ad-grants-management/">Google Ads</a>) have the highest ROI for nonprofits using paid advertising, with an average ROI of $4.78.</li> 912<li>Google processes about 3.7 billion search queries every day and owns over 84% of the desktop search engine market.</li> 913<li>98% of searchers click a result on page 1 of Google search results.</li> 914<li>Microsoftâs search engines (including Bing and Yahoo!) own around 11.5% of the desktop search engine market share.</li> 915<li>The Google Ad Grants program has given over $10 billion in free advertising for its paid advertising platform to over 115,000 nonprofits in 50+ countries.</li> 916<li>For Google Ads, advocacy groups and nonprofits have an average cost per click (CPC) of $1.43.</li> 917<li>
917View-through revenue (revenue from donors who saw but didnât click on an ad) accounts for 35% of all giving sourced from digital ads.</li> 918<li>In 2021, return on ad spend (ROAS) was highest for search ads ($3.72). Display ROAS was $0.59, while social media ROAS was $0.57.</li> 919</ul> 920<p>Successfully managing your digital ads can take a lot of work. We recommend working with an expert like <a href="https://gettingattention.org/free-consultation/" target="_blank" rel="noopener">Getting Attention</a> to leverage programs like Google Ads or Microsoft Ads.</p> 921 922 </div> 923 </div> 924</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332abe015 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 925<h3>Giving Tuesday Statistics 2018</h3> 926<p></div></div> 927 928 <div class="wpb_text_column wpb_content_element" > 929 <div class="wpb_wrapper"> 930 <p>The next Giving Tuesday event will be held on December 03, 2018.</p> 931<ul> 932<li>Giving Tuesday raised $380 million dollars online, up 38% or $106 million from 2017.</li> 933<li>14.2 billion <a href="https://nonprofitssource.com/social-media-marketing-for-nonprofits/" target="_blank" rel="noopener noreferrer">social media impressions</a>.</li> 934<li>150+ countries participated in Giving Tuesday</li> 935<li>Giving Tuesday continues to grow year over year: 936<ul> 937<li>2012: $10.1 million</li> 938<li>2013: $28 million</li> 939<li>2014: $45.7 million</li> 940<li>2015: $116.7 million</li> 941<li>2016: $177 million</li> 942<li>2017: $274 million</li> 943<li>2019: $380 million</li> 944<li>2020: $2.5 billion</li> 945<li>2021: $2.7 billion</li> 946<li>2022: $3.1 billion</li> 947<li>2023: $3.1 billion</li> 948</ul> 949</li> 950<li>Facebook raised more than $125 million for charity on Giving Tuesday, up 178% or $80 million from 2017.<br /> 951Facebook and PayPal matched $7 million in donations to United States nonprofits Giving Tuesday. Up to $20,000 per donor and $250,000 per nonprofit.</li> 952<li>The largest Giving Tuesday payment processing platforms: 953<ul> 954<li><strong>Facebook</strong>:$125 million, up from $45 million (+178%) last year.</li> 955<li><strong>PayPal</strong>: $98 million, up from $64 million (+53%) last year.</li> 956<li><strong>Blackbaud</strong>: $62.6 million, up from $60.90 million (+2.80%) last year.</li> 957<li><strong>DonorPerfect:</strong> $35.20 million processed in 2018.</li> 958<li><strong>Classy</strong>: $15.40 million processed in 2018.</li> 959</ul> 960</li> 961<li>46% of donors worldwide have not heard of #GivingTuesday.</li> 962<li>The online average gift amounts exceeded $134.00.</li> 963<li>17% of online donation form views were on a mobile device.</li> 964<li>Faith-based nonprofits now receive the largest percentage of #GivingTuesday online donations.</li> 965<li>Top five issues discussed: public & societal benefit, human services, education, health, environment & animals.</li> 966</ul> 967 968 </div> 969 </div> 970<div id=seofy_dbl_6abf332abe266 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 971<h3>Nonprofit Website Engagement</h3> 972<p></div></div> 973 974 <div class="wpb_text_column wpb_content_element" > 975 <div class="wpb_wrapper"> 976 <ul> 977<li>For every 1,000 website visitors, a nonprofit raises $612.</li> 978<li>Nonprofits raised $1.13 per website visitor in 2017.</li> 979<li>International nonprofits raised the most, $4.11 per visitor, while the Rights sector had the lowest revenue per visitor at $0.31.</li> 980<li>Overall, 1.1% of website visitors made a donation, an increase of 18% since 2016.</li> 981<li>Website traffic declined slightly in 2017, with 1.4% fewer visitors per month.</li> 982<li>Half of nonprofit website traffic came from mobile and tablet users.</li> 983<li>Mobile accounted for 40% of all visitors, tablets for 10%, and desktop users made up the other 50%.</li> 984<li>Nonprofit homepages took an average of 3.181 seconds to load, while donation pages took 2.816 seconds to load.</li> 985</ul> 986 987 </div> 988 </div> 989<div id=seofy_dbl_6abf332abe3a6 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 990<h3>Monthly Giving Statistics</h3> 991<p></div></div> 992 993 <div class="wpb_text_column wpb_content_element" > 994 <div class="wpb_wrapper"> 995 <ul> 996<li>45% of donors enrolled in a monthly giving program.</li> 997<li>The average monthly <a href="https://nonprofitssource.com/online-donations/">online donation</a> is $52 ($624 per year) compared to the average one-time gift of $128.</li> 998<li>Monthly giving revenue increased by 40% in 2017.</li> 999<li>Monthly giving accounted for 16% of all online revenue.</li> 1000<li>Donors that set up recurring donations give 42% more annually, compared to one-time donations.</li> 1001<li>52% of Millennials are more likely to give monthly over a large one-time donation.</li> 1002</ul> 1003 1004 </div> 1005 </div> 1006<div id=seofy_dbl_6abf332abe4be class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1007<h3>Online Crowdfunding Statistics</h3> 1008<p></div></div> 1009 1010 <div class="wpb_text_column wpb_content_element" > 1011 <div class="wpb_wrapper"> 1012 <ul> 1013<li>
101341% have donated to crowdfunding campaigns that benefit individuals.</li> 1014<li>16% of crowdfunders donate less money to NGS, NPOs, & charities due to their financial support of crowdfunding campaigns.</li> 1015<li>14% of donors worldwide have created an online peer-to-peer fundraising campaign.</li> 1016<li>$9,237.55 is the average amount a nonprofit crowdfunding campaign raises.</li> 1017<li>$568 is the average amount individuals raise through crowdfunding.</li> 1018<li>An average of 8 people donate to an individual crowdfunding campaign.</li> 1019<li>The average donation size to a crowdfunding campaign is $66.</li> 1020<li>17% of crowdfunding donations are made on mobile devices.</li> 1021<li>Campaigns that can gain 30% of their goal within the first week are more likely to succeed.</li> 1022</ul> 1023<ul> 1024<li>Social Media is a critical factor in crowdfunding success: for every order of magnitude increase in Facebook friends (10, 100, 1000), the probability of success increases drastically (from 9%-, 20%, to 40%).</li> 1025<li> Individuals ages 24-35 are much more likely to participate in crowdfunding campaigns; those over 45 are significantly less likely to back campaigns.</li> 1026<li>Thereâs an average of a 35% increase in giving when thereâs a crowdfunding thermometer.</li> 1027<li>62% of donors who give to crowdfunding campaigns are new to crowdfunding.</li> 1028<li>300-500; the average word count in the campaign description for projects that raise the most money.</li> 1029<li>Campaign owners raise 3X more if they update supporters every 5 days.</li> 1030<li>The average number of updates that a successful campaign owner posts is 4.</li> 1031<li>Crowdfunding campaigns get 126% more donations when owners update supporters.</li> 1032<li>Campaigns that are shared fewer than 2 times have a 97% chance of failure.</li> 1033<li>Crowdfunding campaigns with personal videos raise 150% than those that donât have videos.</li> 1034<li>Over half of people who receive an email about a crowdfunding campaign made a donation.</li> 1035</ul> 1036 1037 </div> 1038 </div> 1039<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1040</div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1555059413704 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1041<div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1042<div id=seofy_dbl_6abf332abecbf class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1043<h3>A Digital Marketing Podcast For Nonprofits</h3> 1044<p></div></div> 1045<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1046 1047 <div class="wpb_text_column wpb_content_element" > 1048 <div class="wpb_wrapper"> 1049 <p>In this interview-style format, we speak with nonprofit marketing and industry professionals asking them to share actionable marketing tips and strategies they use to drive real results.</p> 1050<p>Join us as we search for innovative ways nonprofits are connecting and engaging with their donors online.</p> 1051 1052 </div> 1053 </div> 1054<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1055<div class="seofy_module_button wgl_button wgl_button-l button_def aleft"><a href="https://nonprofitssource.com/podcast/" style="border-width:1px; " class="wgl_button_link">Start Listening Now</a></div> 1056</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1057 1058 <div class="wpb_video_widget wpb_content_element vc_clearfix vc_custom_1543287212656 vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" > 1059 <div class="wpb_wrapper"> 1060 1061 <div class="wpb_video_wrapper"><iframe title="Episode #4: What Is A Social CEO? Ian Adair Shares What You Need To Know" width="500" height="281" src="https://www.youtube.com/embed/d08-xac1NYg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> 1062 </div> 1063 </div> 1064</div></div></div></div><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:60px;"></div></div> 1065</div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Social" class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1066<div id=seofy_dbl_6abf332ac4502 class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1067<h2>Social Media Giving Statistics</h2> 1068<p></div></div> 1069<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1070 1071 <div class="wpb_text_column wpb_content_element" > 1072 <div class="wpb_wrapper"> 1073 <h3 style="text-align: center;"><span style="color: #de5021;">55% of people who engage with nonprofits on social media end up taking some sort of action.</span></h3> 1074 1075 </div> 1076 </div> 1077<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1078</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332ac4965 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1079<h3>YouTube For Nonprofits</h3> 1080<p></div></div> 1081 1082 <div class="wpb_text_column wpb_content_element" > 1083 <div class="wpb_wrapper"> 1084 <ul> 1085<li>
1085In an average month, 8 out of 10 18-49 year-olds watch YouTube.</li> 1086<li>Among millennials, YouTube accounts for 2/3rds of the premium online video watched across devices</li> 1087<li>More than half of YouTube views come from mobile devices</li> 1088<li>The average mobile viewing session lasts more than 40 minutes</li> 1089<li>The most viewed brand videos are on average 31â60 seconds long (32% of all views)</li> 1090<li>28% of nonprofits are on Youtube.</li> 1091<li>6 billion nonprofit videos are viewed in a given year.</li> 1092<li>57% of people who watch nonprofit videos go on to make a donation.</li> 1093<li>68% of nonprofit video watchers view similar videos within 30 days.</li> 1094</ul> 1095 1096 </div> 1097 </div> 1098<div id=seofy_dbl_6abf332ac4ef8 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1099<h3>Twitter For Nonprofits</h3> 1100<p></div></div> 1101 1102 <div class="wpb_text_column wpb_content_element" > 1103 <div class="wpb_wrapper"> 1104 <ul> 1105<li>36% of online adults ages 18-29 are on the social network.</li> 1106<li>80% of active users access Twitter via mobile.</li> 1107<li>60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes.</li> 1108<li>55% of people who engage with nonprofits on Twitter end up taking some sort of action.</li> 1109<li>Twitter users send 700% more visitors to donation pages on Giving Tuesday than on a typical day.</li> 1110<li>77% of Twitter users feel more positive about a brand when their Tweet has been replied to.</li> 1111<li>Companies using Twitter for customer service see a 19% lift in customer satisfaction.</li> 1112<li>Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets.</li> 1113<li>23% of pastors use Twitter.</li> 1114<li>About 1 in 5 churches use Twitter (21%).</li> 1115<li>44% of churches that have an average attendance of more than 250 use Twitter.</li> 1116<li>9% of those actively involved in church use Twitter.</li> 1117</ul> 1118 1119 </div> 1120 </div> 1121<div id=seofy_dbl_6abf332ac5066 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1122<h3>General Social Giving Statistics</h3> 1123<p></div></div> 1124 1125 <div class="wpb_text_column wpb_content_element" > 1126 <div class="wpb_wrapper"> 1127 <ul> 1128<li>55% of people who engage with nonprofits on social media end up taking some sort of action.</li> 1129<li>59% of those people donate money.</li> 1130<li>53% volunteer.</li> 1131<li>52% donate clothing, food, or other personal items.</li> 1132<li>43% attend or participate in charitable events in their community because of social media.</li> 1133<li>40% subsequently purchase a product that benefits that charity.</li> 1134<li>25% contact their political representatives either by phone, letter, or email after engaging with a cause on social media.</li> 1135<li>15% organize their own events in their community afterward.</li> 1136<li>For every 1,000 email subscribers, nonprofits have an average of 199 Facebook followers, 110 Twitter followers, and 13 mobile subscribers.</li> 1137<li>Nonprofits have claimed Facebook as the most important social media for their causes, with Twitter in a close second place, and YouTube in third place.</li> 1138<li>Nonprofits share a daily average of 1.2 updates on Facebook and 5.3 Tweets.</li> 1139<li>46.1% of churches say that using social media is their most effective method of outreach.</li> 1140</ul> 1141 1142 </div> 1143 </div> 1144<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1145</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332ac6c8d class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1146<h3>Instagram For Nonprofits</h3> 1147<p></div></div> 1148 1149 <div class="wpb_text_column wpb_content_element" > 1150 <div class="wpb_wrapper"> 1151 <ul> 1152<li>30% of nonprofits use Instagram to raise money and awareness.</li> 1153<li>6 in 10 online adults ages 18-29 use Instagram.</li> 1154<li>75% of Instagram users take action, such as visiting a website or making a purchase after looking at an Instagram advertising post.</li> 1155<li>26% of Instagram users make more than $75,000 per year.</li> 1156</ul> 1157 1158 </div> 1159 </div> 1160<div id=seofy_dbl_6abf332ac6e0b class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1161<h3>Pinterest For Nonprofits</h3> 1162<p></div></div> 1163 1164 <div class="wpb_text_column wpb_content_element" > 1165 <div class="wpb_wrapper"> 1166 <ul> 1167<li>67% of Pinterest users are under the age of 40.</li> 1168<li>75% of Pinterest usage takes place on mobile devices.</li> 1169<li>93% of Pinners shopped online in the past 6 months.</li> 1170<li>Pins with prices get 36% more likes than those without.</li> 1171<li>87% of Pinners have purchased a product because of Pinterest.</li> 1172<li>About 70% of Pinners are saving or clicking on Pins not just visiting.</li> 1173<li>29% of nonprofits have Pinterest.</li> 1174<li>The words “DIY,” “Cup,” and “Recipe,” resonate most.</li> 1175</ul> 1176 1177 </div> 1178 </div> 1179<div id=seofy_dbl_6abf332ac6f81 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1180<h3>Facebook For Nonprofits</h3> 1181<p></div></div> 1182 1183 <div class="wpb_text_column wpb_content_element" > 1184 <div class="wpb_wrapper"> 1185 <ul> 1186<li>18% of donors worldwide have given through Facebook fundraising tools.</li> 1187<li>Of those, 88% say they are likely to give through Facebook fundraising tools in the future.</li> 1188<li>42% of marketers report that Facebook is critical or important to their business.</li> 1189<li>93% of social marketers use Facebook advertise regularly.</li> 1190<li>Facebook refers 29.4% of traffic to donation pages on #GivingTuesday.</li> 1191<li>More than 29% of mobile donation traffic on Giving Tuesday came from Facebook.</li> 1192<li>In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook.</li> 1193<li>84% of FaceBook users share to show their support for a cause and highlight issues that are important to them.</li> 1194<li>Daily watch time for Facebook Live broadcasts grew 4x.</li> 1195<li>On Thursdays and Fridays, engagement is 18% higher.</li> 1196<li>Nonprofits share an average of 1.2 Facebook updates and upwards of 5.3 Twitter updates per day.</li> 1197</ul> 1198 1199 </div> 1200 </div> 1201<div id=seofy_dbl_6abf332ac70a8 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1202<h3>Snapchat For Nonprofits</h3> 1203<p></div></div> 1204 1205 <div class="wpb_text_column wpb_content_element" > 1206 <div class="wpb_wrapper"> 1207 <ul> 1208<li>Snapchat nearly triples their user base in 3 years from 60 million in 2014 to 173 million in 2017.</li> 1209<li>70% of Snapchatâs users are under the age of 24.</li> 1210<li>54% use Snapchat daily.</li> 1211<li>Daily Snapchat visitors use the app 25-30 times per day.</li> 1212<li>Sending instant gratification snaps to donors could be a good way to give a ” quick thanks for your support” followed by a real donor thank you letter.</li> 1213</ul> 1214 1215 </div> 1216 </div> 1217</div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1555503297145 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1218<div class="vc_row wpb_row vc_inner vc_row-fluid statisticsBoxes"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332ac8120 class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:50px; ">42%</h3><div class="infobox_content" >of marketers say Facebook is important to their business.</div></div></div> 1219<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1220</div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332ac8e41 class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:50px; ">55%</h3><div class="infobox_content" >of people who engage with nonprofits on Twitter take an action.</div></div></div> 1221<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1222</div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332ac95bb class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:50px; ">57%</h3><div class="infobox_content" >of who watch nonprofit YouTube videos go on to make a donation.</div></div></div> 1223<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1224</div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332ac984f class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:50px; ">37%</h3><div class="infobox_content" >of nonprofits use Instagram to raise money and awareness.</div></div></div> 1225<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1226</div></div></div></div><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1227</div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Mobile" class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:40px;"></div></div> 1228<div id=seofy_dbl_6abf332ac9cc6 class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1229<h2>Mobile Giving Statistics</h2> 1230<p></div></div> 1231<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1232 1233 <div class="wpb_text_column wpb_content_element" > 1234 <div class="wpb_wrapper"> 1235 <h3 style="text-align: center;"><span style="color: #de5021;">Responsive design doubles giving on mobile devices.</span></h3> 1236 1237 </div> 1238 </div> 1239</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1240<div id=seofy_dbl_6abf332acb862 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1241<h3>Mobile Fundraising Statistics</h3> 1242<p></div></div> 1243 1244 <div class="wpb_text_column wpb_content_element" > 1245 <div class="wpb_wrapper"> 1246 <ul> 1247<li>By 2018, mobile devices will account for 57% of all Internet traffic.</li> 1248<li>In the last year, the percentage of smartphone owners making mobile payments grew by 36%.
1248</li> 1249<li>39% of smartphone owners indicated that they had used their phones to pay at least one bill in the past month, which equates to 53 million adult individuals.</li> 1250<li>79% of people said that they would increase their usage of mobile payments if discounts or coupons were offered.</li> 1251<li>1 in 4 donors use mobile devices to discover nonprofits they were previously unaware of.</li> 1252<li>25% of donors complete their donations on mobile devices.</li> 1253<li>44% of millennials said that would rather use their mobile phones than use cash to pay for small items.</li> 1254<li>In the past year, mobile giving donations have increased 205%.</li> 1255<li>51% of people who visit a nonprofitâs website do so on a mobile device.</li> 1256<li>Overall giving increased 4% last year.</li> 1257<li>Faith-based organizations saw the greatest increase in giving with an 18.1% increase in online donations.</li> 1258<li>By the end of last year, 1.4 billion people worldwide donated money to nonprofit organizations.</li> 1259<li>64% of mobile donations come from women.</li> 1260<li>Nearly three-fourths of the entire population of the United States donates to charity in some form or another on a regular basis (69%).</li> 1261<li>By incorporating mobile-responsive design to their websites, nonprofits can increase their donations by 126% on average.</li> 1262<li>An express checkout option on a website can increase mobile sales and donations by up to 55%.</li> 1263<li>30% of all annual giving occurs in December, and 10% of that happens within the last three days of the year.</li> 1264<li>Custom-branded donation pages on a nonprofitâs website help raise up to 6 times as much money on average.</li> 1265</ul> 1266 1267 </div> 1268 </div> 1269</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1270<div id=seofy_dbl_6abf332acbcd1 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1271<h3>Mobile Donation Pledge Stats</h3> 1272<p></div></div> 1273 1274 <div class="wpb_text_column wpb_content_element" > 1275 <div class="wpb_wrapper"> 1276 <ul> 1277<li>The average mobile donation pledge for fundraising events is $167.</li> 1278<li>84% of event fundraising pledges are fulfilled.</li> 1279<li>The largest fulfilled mobile donation pledge to-date was $20,000.</li> 1280<li>The largest single donation pledged was $10,000.</li> 1281<li>The highest pledge for an event last year was $109,590 (223 pledges)</li> 1282<li>51% of mobile pledges came from call centers.</li> 1283<li>49% came from text links</li> 1284</ul> 1285 1286 </div> 1287 </div> 1288<div id=seofy_dbl_6abf332acbe24 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1289<h3>Mobile Donation & Communication Statistics</h3> 1290<p></div></div> 1291 1292 <div class="wpb_text_column wpb_content_element" > 1293 <div class="wpb_wrapper"> 1294 <ul> 1295<li class="percent"><span class="percent-value">117</span>% is the average mobile subscription rate</li> 1296<li class="percent"><span class="percent-value">54Â </span>% of nonprofit emails are read on mobile</li> 1297<li class="percent"><span class="percent-value">58</span>% of nonprofit social media happens on mobile</li> 1298<li class="percent"><span class="percent-value">95</span>% mobile phone adoption rate for US adults</li> 1299<li class="percent"><span class="percent-value">81</span>% smartphone adoption rate for US adults</li> 1300<li class="percent"><span class="percent-value">51</span>% of US donors do not have a landline</li> 1301<li class="percent"><span class="percent-value">11</span>% of Americans change their address each year</li> 1302</ul> 1303 1304 </div> 1305 </div> 1306<div id=seofy_dbl_6abf332acbf60 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1307<h3>Text-To-Give Mobile Statistics</h3> 1308<p></div></div> 1309 1310 <div class="wpb_text_column wpb_content_element" > 1311 <div class="wpb_wrapper"> 1312 <ul> 1313<li>The average donation size for text-to-donate fundraisers is $107.</li> 1314<li>90% of text message reminders are read in 3 minutes</li> 1315<li>Responsive design doubles giving on mobile devices.</li> 1316<li>Over $43 million was raised by the Red Crossâs Haiti earthquake relief text-to-give campaign.</li> 1317<li>More than half of the Haiti donors surveyed have made text message contributions to other disaster relief efforts since their Haiti donation.</li> 1318<li>More than 50% of the Text-to-Haiti donors made their donations shortly after learning about the campaign.</li> 1319<li>Text donors are most likely to be between 49 and 59 years old, female, married, and college graduates.</li> 1320<li>91% of American adults own a smartphone.</li> 1321<li>41% of people still have a landline.</li> 1322<li>It takes 90 seconds to respond to a text, versus 90 minutes by e-mail.</li> 1323<li>7 out of 10Â churchgoers use text messaging.</li> 1324</ul> 1325 1326 </div> 1327 </div> 1328<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1329</div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1555503309617 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1330<div class="vc_row wpb_row vc_inner vc_row-fluid statisticsBoxes"><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332acd979 class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:50px; ">51%</h3><div class="infobox_content" >of people who visit a nonprofitâs website do so on a mobile device.</div></div></div> 1331<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1332</div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332acdcad class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:50px; ">$107</h3><div class="infobox_content" >the average donation size for text-to-donate fundraisers.</div></div></div> 1333<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1334</div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332acdf2d class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:50px; ">25%</h3><div class="infobox_content" >of donors complete their donations on mobile devices.</div></div></div> 1335<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1336</div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332ace17f class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:50px; ">1/4</h3><div class="infobox_content" >donors use mobile devices to discover nonprofits.</div></div></div> 1337<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1338</div></div></div></div><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1339</div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Email" class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:40px;"></div></div> 1340<div id=seofy_dbl_6abf332ace5be class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1341<h2>Email & Direct Mail Statistics</h2> 1342<p></div></div> 1343<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1344 1345 <div class="wpb_text_column wpb_content_element" > 1346 <div class="wpb_wrapper"> 1347 <h3 style="text-align: center;"><span style="color: #de5021;">Email results in 1/3 of online fundraising revenue.</span></h3> 1348 1349 </div> 1350 </div> 1351<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1352</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332ace93e class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1353<h3>Email Fundraising Statistics</h3> 1354<p></div></div> 1355 1356 <div class="wpb_text_column wpb_content_element" > 1357 <div class="wpb_wrapper"> 1358 <ul> 1359<li>Email messaging drove 28% of all online revenue in 2017.</li> 1360<li>68% of donors worldwide most trust websites & email addresses that use the .org domain extension.</li> 1361<li>The Public Media sector received the lowest share of revenue from email (10%), while 57% of online revenue for Wildlife/Animal Welfare nonprofits was driven by email.</li> 1362<li>Public Media nonprofits saw 41% growth in list size in 2017, while International was the only sector to experience a decline (a change of -8%).</li> 1363<li>For every 1,000 fundraising emails a nonprofit sends, it will raise an average of $17.</li> 1364<li>Nonprofits send an average of 66 email messages per subscriber, marking an 11% increase in volume from the previous year.</li> 1365<li>The largest category of email messages was fundraising (25 emails per year per subscriber).</li> 1366<li>Environmental nonprofits sent an average of 89 emails per subscriber, the most of any sector; the Health sector had the lowest volume, with 38.</li> 1367<li>Advocacy email response rate declined by 9% in 2017, to 2.2%.</li> 1368<li>Small drops were reported for open rate (down 1% to 15%), click-through rate (down 1% to 2.5%), and page completion rate (down 4%, to 76%). The unsubscribe rate fell to 0.12%, 13% lower than
1368in the previous year.</li> 1369<li>Fundraising email response rate declined by 6% in 2017, to 0.06%.</li> 1370<li>As with advocacy messages, small drops were reported for open rate (down 1% to 15%), click-through rate (down 6% to 0.42%), and page completion rate (down 6%, to 16%). The unsubscribe rate fell to 0.18%, 3% lower than in the previous year.</li> 1371<li>Walk/run/cycling event fundraisers who send more than 15 emails raise 76% more than non-email senders.</li> 1372<li>79% of fundraising emails do not personalize their âToâ line with a first and last name.</li> 1373</ul> 1374 1375 </div> 1376 </div> 1377<div id=seofy_dbl_6abf332acea68 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1378<h3>Direct Mail & Digital Work Together</h3> 1379<p></div></div> 1380 1381 <div class="wpb_text_column wpb_content_element" > 1382 <div class="wpb_wrapper"> 1383 <ul> 1384<li>It can take up to 18-20 touchpoints to reach a customer for the first time.</li> 1385<li>90% visit website first before calling.</li> 1386<li>96% leave without making a purchase.</li> 1387<li>Direct mail with digital ads yields 28% higher conversion rate.</li> 1388<li>Marketing campaigns that used direct mail and 1 or more digital media experienced 118% lift in response rate compared to using direct mail only.</li> 1389<li>Website visitors who are retargeted are 70% more likely to convert.</li> 1390<li>26% of customers will return to a site through retargeting.</li> 1391</ul> 1392 1393 </div> 1394 </div> 1395</div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner "><div class="wpb_wrapper"><div id=seofy_dbl_6abf332acec6e class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1396<h3>Direct Mailing Statistics</h3> 1397<p></div></div> 1398 1399 <div class="wpb_text_column wpb_content_element" > 1400 <div class="wpb_wrapper"> 1401 <ul> 1402<li>Direct mail response rates are an estimated 5.3% for house file and 2.9% for prospect lists.</li> 1403<li>At 6.6%, oversized envelopes have the greatest household response rates over other mediums (followed by postcards at 5.7% and letter-sized envelopes at 4.3%).</li> 1404<li>At 37%, oversized envelopes have the greatest household return on investment over other mediums (followed by postcards and letter-sized envelopes at 29%).</li> 1405<li>The top response rate tracking methods are online tracking such as PURLs (61%), call center or telephone (53%), and code or coupon (42%).</li> 1406<li>For every $167 spent of direct mail in the US, marketers sell $2095 in goods.</li> 1407<li>Adding a personâs name and full color in the direct mail can increase response by 135%.</li> 1408<li>Adding a personâs name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things.</li> 1409<li>Targeting customers on a 1:1 level increases response rates up to 50% or more.</li> 1410<li>40% of a direct marketing campaignâs success is in the data.</li> 1411<li>73% of firms aspire to be data-driven but only 29% of firms succeed at turning data into action.</li> 1412</ul> 1413 1414 </div> 1415 </div> 1416<div id=seofy_dbl_6abf332aceda0 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1417<h3>General Email Marketing Statistics</h3> 1418<p></div></div> 1419 1420 <div class="wpb_text_column wpb_content_element" > 1421 <div class="wpb_wrapper"> 1422 <ul> 1423<li>13% of emails are opened and read within five minutes.</li> 1424<li>17% of people who send their support from email are doing so on a mobile device.</li> 1425<li>The open rate for nonprofit emails specifically is between 15% and 18% on average.</li> 1426<li>Emails with social sharing options increase click-through rates by 158%.</li> 1427</ul> 1428 1429 </div> 1430 </div> 1431</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:60px;"></div></div> 1432</div></div></div></div><div id="resources" data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1555420473415 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1433<div id=seofy_dbl_6abf332ad0211 class="seofy_module_double_headings acenter "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span></p> 1434<h2>Digital Marketing Resources</h2> 1435<p></div></div> 1436<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1437<div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332ad04ac class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:25px; ">Digital Marketing<br /> 1438Plan</h3><div class="infobox_content" >Want to learn how to get your content read, build brand authority and trust, and how to grow your revenues online? Check out our free digital marketing plan.</div><a class="infobox_button button-read-more" href="https://nonprofitssource.com/digital-marketing-plan/">Read More</a></div></div> 1439<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1440<div id=seofy_infobox_6abf332ad14d4 class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:25px; ">Digital Marketing Courses</h3><div class="infobox_content" >Want to learn digital marketing for free? Check out our growing library of marketing courses with actionable information you can start applying to see results.</div><a class="infobox_button button-read-more" href="https://nonprofitssource.com/digital-marketing-courses/">Read More</a></div></div> 1441<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1442</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332ad1964 class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:25px; ">Beginners Guide To SEO</h3><div class="infobox_content" >An introduction to the top 23 SEO best practices that will help get your content ranked in 2018. Attract visitors to your website and grow your online presence.</div><a class="infobox_button button-read-more" href="https://nonprofitssource.com/nonprofit-seo-digital-marketing-success/">Read More</a></div></div> 1443<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1444<div id=seofy_infobox_6abf332ad1b6e class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:25px; ">Causes Getting Attention</h3><div class="infobox_content" >We speak with nonprofit marketing and industry professionals asking them to share actionable marketing tips and strategies they use to drive real results. Sign up to get notified.</div><a class="infobox_button button-read-more" href="https://nonprofitssource.com/podcast/">Read More</a></div></div> 1445<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1446</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div id=seofy_infobox_6abf332ad35b6 class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:25px; ">Social Media For Nonprofits</h3><div class="infobox_content" >Weâve taken the guesswork out of social media marketing by curating only the best resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.</div><a class="infobox_button button-read-more" href="https://nonprofitssource.com/social-media-marketing-for-nonprofits/">Read More</a></div></div> 1447<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1448<div id=seofy_infobox_6abf332ad385d class="seofy_module_infobox type_default layout_top infobox_alignment_center"><div class="infobox_wrapper"><h3 class="infobox_title" style="font-size:25px; ">Online Fundraising Ideas</h3><div class="infobox_content" >First, weâll share a real use case of a nonprofit driving insane fundraising results from online platforms. Then weâll show you 6 additional strategies to leverage.</div><a class="infobox_button button-read-more" href="https://nonprofitssource.com/online-fundraising-ideas/">Read More</a></div></div> 1449<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:30px;"></div></div> 1450</div></div></div></div><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:50px;"></div></div> 1451</div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:40px;"></div></div> 1452<div id=seofy_dbl_6abf332ad4161 class="seofy_module_double_headings aleft "><div class="heading_title" style="font-size:36px; line-height:1.333; font-weight:800; "><span class="heading_divider"></span>Sources</div></div> 1453<div class ="seofy_module_spacing"><div class="spacing_size spacing_size-initial" style="height:20px;"></div></div> 1454</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner "><div class="wpb_wrapper"> 1455 <div class="wpb_text_column wpb_content_element" > 1456 <div class="wpb_wrapper"> 1457 <ul> 1458<li><a href="https://givingreport.ngo/">2018 Global Trends in Giving Report</a></li> 1459<li><a href="https://www.nptrust.org" target="_blank" rel="noopener noreferrer">National Philanthropic Trust</a></li> 1460<li><a href="https://www.blackbaud.com/" target="_blank" rel="noopener noreferrer">Blackbaud</a></li> 1461<li><a href="http://philanthropyoutlook.com" target="_blank" rel="noopener noreferrer">Philanthropy Outlook</a></li> 1462<li><a href="https://npengage.com" target="_blank" rel="noopener noreferrer">Npengage</a></li> 1463<li><a href="http://www.mrbenchmarks.com/" target="_blank" rel="noopener noreferrer">M+R Benchmarks</a></li> 1464<li><a href="https://www.charitynavigator.org" target="_blank" rel="noopener noreferrer">Charity Navigator</a></li> 1465<li><a href="https://www.skillsplatform.org" target="_blank" rel="noopener noreferrer">Skills Platform</a></li> 1466<li><a href="https://www.youtube.com/yt/about/press/" target="_blank" rel="noopener noreferrer">YouTube Statistics</a></li> 1467<li><a href="https://www.facebook.com/iq/articles/shifts-for-2020-multisensory-multipliers#" target="_blank" rel="noopener noreferrer">Facebook</a></li> 1468</ul> 1469 1470 </div> 1471 </div> 1472</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner "><div class="wpb_wrapper"> 1473 <div class="wpb_text_column wpb_content_element" > 1474 <div class="wpb_wrapper"> 1475 <ul> 1476<li><a href="https://www.dunhamandcompany.com" target="_blank" rel="noopener noreferrer">Dunham+Company</a><a href="http://www.abila.com" target="_blank" rel="noopener noreferrer"></a><a href="http://www.donordrive.com" target="_blank" rel="noopener noreferrer"></a></li> 1477<li><a href="http://www.nptechforgood.com/" target="_blank" rel="noopener noreferrer">Nonprofit Tech for Good</a></li> 1478<li><a href="https://www.atpay.com" target="_blank" rel="noopener noreferrer">@pay</a></li> 1479<li><a href="https://business.instagram.com" target="_blank" rel="noopener noreferrer">Instagram Business</a></li> 1480<li><a href="http://www.pewinternet.org" target="_blank" rel="noopener noreferrer">Pew Research Center</a></li> 1481<li><a href="http://www.wordstream.com/" target="_blank" rel="noopener noreferrer">WordStream</a></li> 1482<li><a href="https://gettingattention.org/" target="_blank" rel="noopener">GettingAttention</a></li> 1483<li><a href="https://blog.hootsuite.com" target="_blank" rel="noopener noreferrer">Hootsuite</a></li> 1484<li><a 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rel="noopener noreferrer">Nonprofit Hub</a></li> 1498<li><a href="https://venturebeat.com" target="_blank" rel="noopener noreferrer">VentureBeat</a></li> 1499<li><a href="https://doublethedonation.com" target="_blank" rel="noopener">Double the Donation</a><a href="https://www.mobilecause.com/" target="_blank" rel="noopener noreferrer"></a><a href="http://www.capterra.com/" target="_blank" rel="noopener noreferrer"></a></li> 1500<li><a href="https://www.thinkwithgoogle.com" target="_blank" rel="noopener noreferrer">Think With Google</a></li> 1501<li><a href="http://www.socialmediaexaminer.com" target="_blank" rel="noopener noreferrer">SocialMedia Examiner</a></li> 1502<li><a href="https://thedma.org" target="_blank" rel="noopener noreferrer">Data & Marketing Association</a></li> 1503</ul> 1504 1505 </div> 1506 </div> 1507</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div 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