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class="hero"><div class="hero__container container "><div class="hero__row row bottom-xs"><div class="hero__column hero__column--caption col col-xxs-12 col-xs-12 col-md-8"><div class="hero__caption"><h1 class="shift-animation-headline">Shift
12 <span class="shift-animation-headline__text script" style="display:none;">perceptions</span> <span class="shift-animation-headline__text script" style="display:none;">behaviours</span> <span class="shift-animation-headline__text script" style="display:none;">attitudes</span> <span class="shift-animation-headline__text script" style="display:none;">culture</span> <span class="shift-animation-headline__text script" style="display:none;">the world.</span> <span class="shift-animation-headline__text shift-animation-headline__text--ellipsis script"></span></h1> <h4>Your words can make all the difference</h4></div></div> <div class="hero__column hero__column--visual col col-xxs-12 col-xs-12 col-md-4"><div class="hero__visual"><div><div class="shift-animation"><lottie-player id="shiftAnimation" mode="normal" src="/lottie/shift-combined.json"></lottie-player></div></div></div></div></div></div> <!----></section> <!----> <!----> <div class="landing-page-builder"><section data-type="areas" class="section section--alternate-even no-scroll"><div class="section__content"><div class="section__introduction container "><div class="add-margin"><h2>Every word is an opportunity</h2> 13<p>Words can turn heads. Spark change. Start conversations. You just need to make the most of them.</p> 14<p>Weâre a brand language consultancy that makes shift happen.</p> 15<p>And we do it through creative consulting, training, naming, and â naturally â writing.</p> 16<p><strong>Hereâs how.</strong></p></div> <p class="no-margin">Â </p> <div class="introduction-arrow"></div></div> <div class="container "><div class="row "><div class="col col-xxs-12 col-md-10"><a href="/areas/brand-and-marketing" data-theme="pink" class="listed-landing-page listed-landing-page--row"><div class="listed-landing-page__content"><div class="listed-landing-page__caption"><div class="listed-landing-page__background"></div> <div class="listed-landing-page__text"><h3>Brand & marketing</h3> <p>Youâve got a brand. But get rid of the logo, colour palette and yes, even the typeface. Can we tell itâs you from the words on the page? If not, thatâs your opportunity. And thatâs our speciality.</p> <div type="div" class="no-margin button button--loading button--secondary button--invert button--loading-false"><!----> <div class="button__wrapper"><div class="button__fill"></div> <div class="button__doodle"></div> <!----> <!----><!----><span class="button__label">Own your words</span><!----><div class="button__icon button__icon--trailing"><svg class="icon icon--normal"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/_nuxt/img/icons.2b87c16.svg#icon-arrow-right"></use></svg></div> <div class="button__click-handler"></div></div></div></div></div> <div class="listed-landing-page__visual"><div class="listed-landing-page__background"></div> <div class="listed-landing-page__illustration"><img data-srcset="https://cdn.thewriter.com/illustrations/static/brand-and-marketing.svg 300w,https://cdn.thewriter.com/illustrations/static/brand-and-marketing.svg 600w,https://cdn.thewriter.com/illustrations/static/brand-and-marketing.svg 960w" height="398" width="332"></div></div></div></a> <!----></div><div class="col col-md-offset-2 col-xxs-12 col-md-10"><a href="/areas/customer-experience" data-theme="green" class="listed-landing-page listed-landing-page--row"><div class="listed-landing-page__content"><div class="listed-landing-page__caption"><div class="listed-landing-page__background"></div> <div class="listed-landing-page__text"><h3>Customer experience</h3> <p>Bad customer comms are like a bad Tinder date: not quite what was advertised. Get your CX words right and you can deliver on your brand promise, save money and create customer relationships that live happily ever after.</p> <div type="div" class="no-margin button button--loading button--secondary button--invert button--loading-false"><!----> <div class="button__wrapper"><div class="button__fill"></div> <div class="button__doodle"></div> <!----> <!----><!----><span class="button__label">Reach your readers</span><!----><div class="button__icon button__icon--trailing"><svg class="icon icon--normal"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/_nuxt/img/icons.2b87c16.svg#icon-arrow-right"></use></svg></div> <div class="button__click-handler"></div></div></div></div></div> <div class="listed-landing-page__visual"><div class="listed-landing-page__background"></div> <div class="listed-landing-page__illustration"><img data-srcset="https://cdn.thewriter.com/illustrations/static/customer-experience.svg 300w,https://cdn.thewriter.com/illustrations/static/customer-experience.svg 600w,https://cdn.thewriter.com/illustrations/static/customer-experience.svg 960w" height="350" width="378"></div></div></div></a> <!----></div><div class="col col-xxs-12 col-md-10"><a href="/areas/learning-and-development" data-theme="yellow" class="listed-landing-page listed-landing-page--row"><div class="listed-landing-page__content"><div class="listed-landing-page__caption"><div class="listed-landing-page__background"></div> <div class="listed-landing-page__text"><h3>Learning & development</h3> <p>Everyone at your company writes, in some form or another. But not everyone is a writer. Transform your team, your culture and your unreadable inbox with writing training that sticks.</p> <div type="div" class="no-margin button button--loading button--secondary button--invert button--loading-false"><!----> <div class="button__wrapper"><div class="button__fill"></div> <div class="button__doodle"></div> <!----> <!----><!----><span class="button__label">Sharpen your skills</span><!----><div class="button__icon button__icon--trailing"><svg class="icon icon--normal"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/_nuxt/img/icons.2b87c16.svg#icon-arrow-right"></use></svg></div> <div class="button__click-handler"></div></div></div></div></div> <div class="listed-landing-page__visual"><div class="listed-landing-page__background"></div> <div class="listed-landing-page__illustration"><img data-srcset="https://cdn.thewriter.com/illustrations/static/learning-and-development.svg 300w,https://cdn.thewriter.com/illustrations/static/learning-and-development.svg 600w,https://cdn.thewriter.com/illustrations/static/learning-and-development.svg 960w" height="455" width="218"></div></div></div></a> <!----></div><div class="col col-md-offset-2 col-xxs-12 col-md-10"><a href="/areas/hr-and-internal-comms" data-theme="blue" class="listed-landing-page listed-landing-page--row"><div class="listed-landing-page__content"><div class="listed-landing-page__caption"><div class="listed-landing-page__background"></div> <div class="listed-landing-page__text"><h3>HR &
16 internal comms</h3> <p>The right internal message can inspire thousands. The wrong one, well, you can probably guess. Lead your team with words that set the tone of your culture and your company.</p> <div type="div" class="no-margin button button--loading button--secondary button--invert button--loading-false"><!----> <div class="button__wrapper"><div class="button__fill"></div> <div class="button__doodle"></div> <!----> <!----><!----><span class="button__label">Set the tone</span><!----><div class="button__icon button__icon--trailing"><svg class="icon icon--normal"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/_nuxt/img/icons.2b87c16.svg#icon-arrow-right"></use></svg></div> <div class="button__click-handler"></div></div></div></div></div> <div class="listed-landing-page__visual"><div class="listed-landing-page__background"></div> <div class="listed-landing-page__illustration"><img data-srcset="https://cdn.thewriter.com/illustrations/static/hr-and-internal-comms.svg 300w,https://cdn.thewriter.com/illustrations/static/hr-and-internal-comms.svg 600w,https://cdn.thewriter.com/illustrations/static/hr-and-internal-comms.svg 960w" height="504" width="404"></div></div></div></a> <!----></div></div></div></div> <!----> <!----></section><section data-type="caseStudies" class="section section--alternate-even no-scroll"><div class="section__content"><div class="section__introduction container "><div class="add-margin"><h2>How we've helped</h2></div> <p class="no-margin">Â </p> <!----></div> <!----></div> <!----> <!----></section><section data-type="logos" class="section section--alternate-even no-scroll"><div class="section__content"><div class="section__introduction container "><div class="add-margin"><h2>Who we help</h2></div> <p class="no-margin">Â </p> <!----></div> <div class="container "><div class="logo-grid"><div class="logo-grid__logo"><div class="logo-container"><div class="logo-container__content"><img data-srcset="https://cdn.thewriter.com/logos/black/amazon-black.svg 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