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70 max-width: 940px; 71 padding-top: 60px; 72 73} 74</style></head><body class="wp-singular page-template-default page page-id-4791 page-child parent-pageid-4787 wp-custom-logo wp-theme-core wp-child-theme-bacardilimited bacardilimited_gb bacardilimited_gb_en" ><!-- Google Tag Manager (noscript) --><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5P3CHGM" height="0" width="0" style="display:none; visibility:hidden" sandbox></iframe></noscript><!-- End Google Tag Manager (noscript) --><div class="wrapper" data-js="site-wrap"><div class="header-line menu-black-color"><header class="header container" data-js="header-wrap"><div class="header-menu__btn js-header-menu__btn" id="menuToggle"><input type="checkbox" /><span></span><span></span><span></span></div><a class="custom-logo-link" href="/"><img class="custom-logo custom-logo-desktop" src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/05/05083616/Bacardi_Limited_White.png" alt=""><img class="custom-logo custom-logo-mobile" src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/22114713/Bacardi_Marque_White.png" alt=""></a><nav class="header-nav hidden-menu"><div class="menu-header-container"><ul id="menu-header" class="menu"><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page header-nav-item-has-children menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children"><a data-id = "brand-our-company" class="header-nav-item__link js-open-menu-arrow" href="https://www.bacardilimited.com/our-company/"><i class ="icon icon-right-open-mini"></i>Our Company</a><div class="submenu"><div class="submenu-description"><span class="submenu-title">Our Company</span><span class="submenu-info">Explore our rich heritage and discover more about Bacardi.</span></div><ul class="submenu-menu"><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-about-us" class="header-nav-item__link" href="https://www.bacardilimited.com/our-company/about-us/"><i class ="icon icon-right-open-mini"></i>About Us</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-4791 current_page_item"><a data-id = "brand-our-heritage" class="header-nav-item__link" href="https://www.bacardilimited.com/our-company/our-history/"><i class ="icon icon-right-open-mini"></i>Our Heritage</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-global-leadership" class="header-nav-item__link" href="https://www.bacardilimited.com/our-company/global-leadership-team/"><i class ="icon icon-right-open-mini"></i>Global Leadership</a></li></ul><ul class="share-socials share-social--mobile"><li class="share-socials__item"><a data-id="brand_linkedin" class="share-socials_linkedin share__item" href="https://www.linkedin.com/company/bacardi/?viewAsMember=true" target="_blank" title="Follow us on LinkedIn" rel="nofollow"><i class="icon icon-linkedin"></i></a></li><li class="share-socials__item"><a data-id="brand_instagram" class="share-socials_instagram share__item" href="https://www.instagram.com/bacardilimited1862/" target="_blank" title="Follow us on Instagram" rel="nofollow"><i class="icon icon-instagram"></i></a></li></ul></div></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page header-nav-item-has-children menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children"><a data-id = "brand-our-brands" class="header-nav-item__link js-open-menu-arrow" href="https://www.bacardilimited.com/our-brands/"><i class ="icon icon-right-open-mini"></i>Our Brands</a><div class="submenu"><div class="submenu-description"><span class="submenu-title">Our Brands</span><span class="submenu-info">Discover the outstanding breadth and depth of our family of brands and labels.</span></div><ul class="submenu-menu"><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-bacardî" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/bacardi/"><i class ="icon icon-right-open-mini"></i>BACARDî</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-grey-goose®" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/grey-goose/"><i class ="icon icon-right-open-mini"></i>GREY GOOSE®</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-patrÃn®" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/patron/"><i class ="icon icon-right-open-mini"></i>PATRÃN®</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-martini®" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/martini/"><i class ="icon icon-right-open-mini"></i>MARTINI®</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-dewar’s®" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/dewars/"><i class ="icon icon-right-open-mini"></i>DEWAR’S®</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-bombay sapphire®" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/bombay-sapphire/"><i class ="icon icon-right-open-mini"></i>BOMBAY SAPPHIRE®</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-our-family-of-brands" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/portfolio/"><i class ="icon icon-right-open-mini"></i>Our Family of Brands</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-nutrition" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/nutrition/"><i class ="icon icon-right-open-mini"></i>Nutrition</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-brand-homes" class="header-nav-item__link" href="https://www.bacardilimited.com/our-brands/visitor-centers/"><i class ="icon icon-right-open-mini"></i>Brand Homes</a></li></ul><ul class="share-socials share-social--mobile"><li class="share-socials__item"><a data-id="brand_linkedin" class="share-socials_linkedin share__item" href="https://www.linkedin.com/company/bacardi/?viewAsMember=true" target="_blank" title="Follow us on LinkedIn" rel="nofollow"><i class="icon icon-linkedin"></i></a></li><li class="share-socials__item"><a data-id="brand_instagram" class="share-socials_instagram share__item" href="https://www.instagram.com/bacardilimited1862/" target="_blank" title="Follow us on Instagram" rel="nofollow"><i class="icon icon-instagram"></i></a></li></ul></div></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page header-nav-item-has-children menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children"><a data-id = "brand-corporate-sustainability" class="header-nav-item__link js-open-menu-arrow" href="https://www.bacardilimited.com/cs/"><i class ="icon icon-right-open-mini"></i>Corporate Sustainability</a><div class="submenu"><div class="submenu-description"><span class="submenu-title">Corporate Sustainability</span><span class="submenu-info">We are committed to being Good Spirited and always doing the right thing.</span></div><ul class="submenu-menu"><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-people" class="header-nav-item__link" href="https://www.bacardilimited.com/cs/people/"><i class ="icon 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class="submenu-description"><span class="submenu-title">Media</span><span class="submenu-info">Stay updated on company news.</span></div><ul class="submenu-menu"><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-post_type menu-item-object-page"><a data-id = "brand-news-archive" class="header-nav-item__link" href="https://www.bacardilimited.com/media/news-archive/"><i class ="icon icon-right-open-mini"></i>News Archive</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-custom menu-item-object-custom"><a data-id = "brand-brand-media-center" class="header-nav-item__link" target="_blank" href="https://media.bacardilimited.com/?_ga=2.256844296.262690100.1603705112-888099197.1601465534"><i class ="icon icon-right-open-mini"></i>Brand Media Center</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-custom menu-item-object-custom"><a data-id = "brand-fact-sheet" class="header-nav-item__link" href="/media/#fact-sheet"><i class ="icon icon-right-open-mini"></i>Fact Sheet</a></li><li class = "header-nav-item header-nav-item-type-post_type header-nav-item-object-page menu-item menu-item-type-custom menu-item-object-custom"><a data-id = "brand-get-in-touch" class="header-nav-item__link" href="/media/#get-in-touch"><i class ="icon icon-right-open-mini"></i>Get In Touch</a></li></ul><ul class="share-socials share-social--mobile"><li class="share-socials__item"><a data-id="brand_linkedin" class="share-socials_linkedin share__item" href="https://www.linkedin.com/company/bacardi/?viewAsMember=true" target="_blank" title="Follow us on LinkedIn" rel="nofollow"><i class="icon icon-linkedin"></i></a></li><li class="share-socials__item"><a data-id="brand_instagram" class="share-socials_instagram share__item" href="https://www.instagram.com/bacardilimited1862/" target="_blank" title="Follow us on Instagram" rel="nofollow"><i class="icon icon-instagram"></i></a></li></ul></div></li></ul></div><ul class="share-socials share-socials--desktop"><li class="share-socials__item"><a data-id="brand_linkedin" class="share-socials_linkedin share__item" href="https://www.linkedin.com/company/bacardi/?viewAsMember=true" target="_blank" title="Follow us on LinkedIn" rel="nofollow"><i class="icon icon-linkedin"></i></a></li><li class="share-socials__item"><a data-id="brand_instagram" class="share-socials_instagram share__item" href="https://www.instagram.com/bacardilimited1862/" target="_blank" title="Follow us on Instagram" rel="nofollow"><i class="icon icon-instagram"></i></a></li></ul></nav></header></div><main><div class="panel-collection" data-js="panel-collection" data-modular-content-collection><section 75 class="panel panel--even panel--type-bacardilimited-hero-main-panel " data-index="0" 76 data-js="panel" 77 data-type="bacardilimited-hero-main-panel" 78 data-modular-content 79 ><div class=" 80panel--type-bacardilimited-hero-main-panel-wrapper panel-bg-img" 81 ><picture ><source media="(max-width: 767px)" 82 data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/10095929/Our_Story_mobile.jpg"><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/10095911/Our_Story.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/10095911/Our_Story.jpg" 83 alt="Our Story" 84 title="Our Story" 85 class="lazyload" /></picture><div 86 class="fz-large header-position-top" 87 ><h1>Our Heritage</h1><h2>DISCOVER OUR STORY.</h2></div></div></section><section 88 class="panel panel--odd panel--type-bacardilimited-heritage-filter-panel " data-index="1" 89 data-js="panel" 90 data-type="bacardilimited-heritage-filter-panel" 91 data-modular-content 92 ><div class="single-bacardi-news-gallery-modal-overlay"></div><div class="heritage-filter"><div class="modal-wrapper"><a href="javascript:void(0)" class="close-btn"></a></div><button class="dropdown-btn filter_timeline js-modal-open js-timeline-popup">View by year</button><div class="heritage-filter_timeline-wrapper"><p class="timeline-modal-title">Discover moments in our history</p><div class="heritage-filter_timeline"><a href="#getting-started" class="heritage-filter_timeline-item"><h6>1862-1910</h6><h4>GETTING STARTED</h4><p></p></a><a href="#art-deco" class="heritage-filter_timeline-item"><h6>1920-1936</h6><h4>PROHIBITION & ART DECO</h4><p></p></a><a href="#revolution" class="heritage-filter_timeline-item"><h6>1958-1979</h6><h4>C
92UBAN REVOLUTION TO GOING GLOBAL</h4><p></p></a><a href="#beyond-rum" class="heritage-filter_timeline-item"><h6>1992-2004</h6><h4>BEYOND RUM</h4><p></p></a><a href="#150-years" class="heritage-filter_timeline-item"><h6>2009-2019</h6><h4>150 YEARS OF BRINGING PEOPLE TOGETHER</h4><p></p></a><a href="#present-day" class="heritage-filter_timeline-item"><h6>2019-present day</h6><h4>BACARDI LIFE TODAY</h4><p></p></a></div></div><button class="dropdown-btn filter_tags js-modal-open js-tags-popup">View by theme</button><div class="heritage-filter_tags"><p class="tags-modal-title">View by theme</p><a href="javascript:void(0)" class="button secondary" data-filter=""> 93 The Whole Story </a><a href="javascript:void(0)" class="button secondary" data-filter="heritage-highlights"> 94 Heritage Highlights </a><a href="javascript:void(0)" class="button secondary" data-filter="shaping-cocktail-culture"> 95 Shaping Cocktail Culture </a><a href="javascript:void(0)" class="button secondary" data-filter="growing-our-portfolio"> 96 Growing Our Portfolio </a><a href="javascript:void(0)" class="button secondary" data-filter="global-expansion"> 97 Global Expansion </a><a href="javascript:void(0)" class="button secondary" data-filter="cuban-history"> 98 Cuban History </a></div></div>
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150</section><section 151 class="panel panel--even panel--type-bacardilimited-heritage-date-range-panel " data-index="2" 152 data-js="panel" 153 data-type="bacardilimited-heritage-date-range-panel" 154 data-modular-content 155 ><div class="heritage-panel heritage-panel_section-title doing-the-right-thing best-of-bacardi magical-moments heritage-highlights shaping-cocktail-culture global-expansion" id="getting-started"><h4 style="background-image: linear-gradient(transparent 50%, rgba(41, 199, 176, 1) 50%);">1862-1910</h4><h3>GETTING STARTED</h3><p></p></div></section><section 156 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="3" 157 data-js="panel" 158 data-type="bacardilimited-heritage-history-panel" 159 data-modular-content 160 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights cuban-history "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11110905/1862_left.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11110905/1862_left.jpg" 161 alt="" 162 title="" 163 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 164 style="background: rgba(41, 199, 176, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(41, 199, 176, 1); -webkit-text-stroke: 2px rgba(41, 199, 176, 1)" 165 class=" 166 "> 167 1862 </h2><div class="heritage-panel_description-content-text"><h3> 168 IT STARTS WITH A DREAM </h3><p>Bacardi is founded on February 4 by Don Facundo Bacardà Massó in Santiago de Cuba, when he buys a small distillery and revolutionizes the rum-making process to create a smooth, light-bodied spirit â what the world now knows as BACARDî rum.</p><p>Facundoâs wife, Doña Amalia notices a colony of fruit bats hanging in the rafters of the distillery and recognizes their importance to the Spanish and Cuban TaÃno indigenous people as symbols of good health, family unity, and good fortune. She suggests adopting the bat as the symbol of BACARDà rum and soon locals began to ask for âel ron del murcielagoâ â the rum of the bat.</p><p>Facundo Bacardà Moreau (son of Don Facundo) plants a coconut palm at the front of the new distillery. Affectionately known as El Coco, the palm became a symbol to the Bacardà family and company. Withstanding a distillery fire, five earthquakes, and countless hurricanes, El Coco symbolized strength and resilience of the Bacardi company. Eventually, a local prophecy grows around the palm tree:</p><div class="panel--type-bacardilimited-news-quote-panel"><div class="quote" 169 style="border-bottom: solid 1px rgba(41, 199, 176, 1);" 170 ><div class="quote-text"><svg style="fill: rgba(41, 199, 176, 1)" width="105" height="92" viewBox="0 0 105 92" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M105 92V45.0031H84.3952C82.9839 35.8885 84.6774 26.774 90.3226 21.3622C94.5564 17.0898 99.9193 14.5263 105 12.8173L99.3548 0C92.8629 1.1393 83.8306 4.84209 80.7258 7.12074C68.5887 15.9505 61.25 25.6347 61.25 45.0031C61.25 63.2322 61.25 92 61.25 92H105ZM43.75 92V45.0031H23.1452C21.7339 35.8885 23.4274 26.774 29.0726 21.3622C33.3064 17.0898 38.6694 14.5263 43.75 12.8173L38.1048 0C31.6129 1.1393 22.5806 4.84209 19.4758 7.12074C7.33871 15.9505 0 25.6347 0 45.0031C0 63.2322 0 92 0 92H43.75Z" /></svg><p>The Bacardi company will survive in Cuba so long as the coconut palm livesâ¦â</p></div></div></div></div></div></div></section><section 171 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="4" 172 data-js="panel" 173 data-type="bacardilimited-heritage-history-panel" 174 data-modular-content 175 ><div class="heritage-panel heritage-panel_block-wrapper double-image cuban-history image-in-the-fore image-center black-bg"><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11111252/1888.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11111252/1888.png" 176 alt="" 177 title="1888" 178 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 179 style="background: rgba(255, 233, 0, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(255, 233, 0, 1)" 180 > 181 1888 </h2><h3> 182 FAVORITE OF THE FAMOUS </h3></div><div class="heritage-panel_description-content-text"><p>BACARDà rumâs popularity and reputation for quality spreads like wildfire.</p><p>The company wins a gold medal at the Exposición Universal de Barcelona and is appointed âPurveyor to the Royal Spanish Householdâ. BACARDà establishes itself as a favorite of the rich and famous.</p></div></div></section><section 183 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="5" 184 data-js="panel" 185 data-type="bacardilimited-heritage-history-panel" 186 data-modular-content 187 ><div class="heritage-panel heritage-panel_block-wrapper double-image heritage-highlights shaping-cocktail-culture cuban-history image-in-the-fore text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11111446/1898_left2.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11111446/1898_left2.png" 188 alt="" 189 title="" 190 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 191 style="background: rgba(41, 199, 176, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(41, 199, 176, 1)" 192 > 193 1898 </h2><h3> 194 MIXING UP A STORM </h3></div><div class="heritage-panel_description-content-text"><p>One hot day in DaiquirÃ, Cuba, American mining engineer Jennings S. Cox invents the BACARDà Daiquirà cocktail as a refreshing treat for his copper-mining crews, using freshly squeezed lime juice, sugar, ice shavings and BACARDà Superior rum. All we can say is thank you, Jennings!</p><p>Two years later in 1900, the worldâs first Cuba Libre cocktail is created in Havana when American soldiers mix BACARDà rum and Coca-Cola® with lime to celebrate the end of the Spanish-American War. This delicious drink and other BACARDà rum cocktails help to spark the golden age of cocktails, as people fall in love with mixing their own drinks.</p></div><div class="heritage-panel_second-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11111451/1898_right2.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11111451/1898_right2.png" 195 alt="" 196 title="1898_right2" 197 class="lazyload" /></picture></div></div></section><section 198 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="6" 199 data-js="panel" 200 data-type="bacardilimited-heritage-history-panel" 201 data-modular-content 202 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights global-expansion cuban-history "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11111640/1910_left.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11111640/1910_left.jpg" 203 alt="" 204 title="" 205 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 206 style="background: rgba(219, 0, 123, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(219, 0, 123, 1); -webkit-text-stroke: 2px rgba(219, 0, 123, 1)" 207 class=" 208 "> 209 1910 </h2><div class="heritage-panel_description-content-text"><h3> 210 NEW HORIZONS </h3><p>Bacardi becomes Cubaâs first multi-national company by opening operations in Barcelona Spain â where BACARDà rum is bottled outside Cuba for the first time â and in New York City soon after to keep up with the growing demand for BACARDà rum in the United States.</p></div></div></div></section><section 211 class="panel panel--odd panel--type-bacardilimited-heritage-date-range-panel " data-index="7" 212 data-js="panel" 213 data-type="bacardilimited-heritage-date-range-panel" 214 data-modular-content 215 ><div class="heritage-panel heritage-panel_section-title doing-the-right-thing best-of-bacardi heritage-highlights shaping-cocktail-culture global-expansion" id="art-deco"><h4 style="background-image: linear-gradient(transparent 50%, rgba(57, 214, 247, 1) 50%);">1920 - 1936</h4><h3>Prohibition & Art Deco</h3><p></p></div></section><section 216 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="8" 217 data-js="panel" 218 data-type="bacardilimited-heritage-history-panel" 219 data-modular-content 220 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights shaping-cocktail-culture cuban-history image-in-the-fore image-right "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2022/01/31212600/1920_advertising.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2022/01/31212600/1920_advertising.png" 221 alt="" 222 title="1920_advertising" 223 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 224 style="background: rgba(57, 214, 247, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(57, 214, 247, 1); -webkit-text-stroke: 2px rgba(57, 214, 247, 1)" 225 class=" 226 "> 227 1920 </h2><div class="heritage-panel_description-content-text"><h3> 228 BANNED BUT NOT BEATEN </h3><p>Prohibition goes into effect in the United States, banning the manufacturing and sale of alcohol, and the Bacardi bottling facility in New York shuts down.</p><p>The company turns adversity into success with a campaign promoting Cuba as a tropical escape from the âdryâ United States. Americans flock to the island to enjoy BACARDà rum, triggering growth for the company as cocktail culture booms around the world.</p></div></div></div></section><section 229 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="9" 230 data-js="panel" 231 data-type="bacardilimited-heritage-history-panel" 232 data-modular-content 233 ><div class="heritage-panel heritage-panel_block-wrapper shaping-cocktail-culture cuban-history image-in-the-fore text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112119/1930_left.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112119/1930_left.png" 234 alt="" 235 title="1930" 236 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 237 style="background: rgba(41, 199, 176, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(41, 199, 176, 1); -webkit-text-stroke: 2px rgba(41, 199, 176, 1)" 238 class=" 239 "> 240 1930 </h2><div class="heritage-panel_description-content-text"><h3> 241 AN ICONIC DESTINATION </h3><p>As Prohibition carries on in the United States, Bacardi unveils Havanaâs first skyscraper: the iconic Edificio BacardÃ, designed by the architects Esteban RodrÃguez-Castells and Rafael Fernández Ruenes. The elegant black and gold Art Deco lobby bar becomes a favorite hangout for entertainers, tourists, celebrities and even the Spanish royal family!</p></div></div></div></section><section 242 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="10" 243 data-js="panel" 244 data-type="bacardilimited-heritage-history-panel" 245 data-modular-content 246 ><div class="heritage-panel heritage-panel_block-wrapper shaping-cocktail-culture cuban-history image-right "><div class="heritage-panel_main-image-wrapper bg-on-the-right"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/12072549/1930_right.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/12072549/1930_right.png" 247 alt="1930" 248 title="1930" 249 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 250 style="background: rgba(41, 199, 176, 1)"></div></div><div class="heritage-panel_description-content bg-on-the-right"><h2 style="color: rgba(41, 199, 176, 1); -webkit-text-stroke: 2px rgba(41, 199, 176, 1)" 251 class=" 252 date-transparent"> 253 1930s </h2><div class="heritage-panel_description-content-text"><p>International guests arriving to Havana and Americans escaping Prohibition are greeted by Rafael âPappyâ Valiente, nicknamed âthe happiest salesman in Havanaâ, who introduces them to the delight of BACARDà rum.</p><p>His favorite technique is to personally get behind the bar at Edificio Bacardà and personally show his guests how to craft the perfect BACARDà Mojito, DaiquirÃ, Cuba Libre or the BACARDà Cocktail.</p></div></div></div></section><section 254 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="11" 255 data-js="panel" 256 data-type="bacardilimited-heritage-history-panel" 257 data-modular-content 258 ><div class="heritage-panel heritage-panel_block-wrapper global-expansion "><div class="heritage-panel_main-image-wrapper"><picture ><source media="(max-width: 767px)" 259 data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/17085210/Image-1-min.jpg"><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/17085210/Image-1-min.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/17085210/Image-1-min.jpg" 260 alt="" 261 title="" 262 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 263 style="background: rgba(255, 233, 0, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(255, 233, 0, 1); -webkit-text-stroke: 2px rgba(255, 233, 0, 1)" 264 class=" 265 "> 266 1930s </h2><div class="heritage-panel_description-content-text"><h3> 267 DOUBLING UP ON DISTILLERIES </h3><p>Bacardi sets up facilities in Mexico and Puerto Rico â to date two of the largest production facilities within Bacardi.</p><p>Mexico is the first country BACARDà rum is produced in outside of Cuba. Today, the facility in Cataño, Puerto Rico, is the largest premium rum distillery in the world.</p></div></div></div></section><section 268 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="12" 269 data-js="panel" 270 data-type="bacardilimited-heritage-history-panel" 271 data-modular-content 272 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights shaping-cocktail-culture image-in-the-fore text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112504/1936_left2.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112504/1936_left2.png" 273 alt="" 274 title="1936" 275 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 276 style="background: rgba(241, 135, 79, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(241, 135, 79, 1); -webkit-text-stroke: 2px rgba(241, 135, 79, 1)" 277 class=" 278 "> 279 1936 </h2><div class="heritage-panel_description-content-text"><h3> 280 PROTECTING THE BAT </h3><p>Today, when a customer orders a BACARDà Piña Colada, or another cocktail with BACARDà in the name, by law it must be served only with BACARDà rum. In a landmark consumer rights court case, in 1936, the New York Supreme Court declared:</p><div class="panel--type-bacardilimited-news-quote-panel"><div class="quote" 281 style="border-bottom: solid 1px rgba(241, 135, 79, 1);" 282 ><div class="quote-text"><svg style="fill: rgba(241, 135, 79, 1)" width="105" height="92" viewBox="0 0 105 92" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M105 92V45.0031H84.3952C82.9839 35.8885 84.6774 26.774 90.3226 21.3622C94.5564 17.0898 99.9193 14.5263
282105 12.8173L99.3548 0C92.8629 1.1393 83.8306 4.84209 80.7258 7.12074C68.5887 15.9505 61.25 25.6347 61.25 45.0031C61.25 63.2322 61.25 92 61.25 92H105ZM43.75 92V45.0031H23.1452C21.7339 35.8885 23.4274 26.774 29.0726 21.3622C33.3064 17.0898 38.6694 14.5263 43.75 12.8173L38.1048 0C31.6129 1.1393 22.5806 4.84209 19.4758 7.12074C7.33871 15.9505 0 25.6347 0 45.0031C0 63.2322 0 92 0 92H43.75Z" /></svg><p>“A BACARDà cocktail must be made with BACARDà rum.”</p></div></div></div></div></div></div></section><section 283 class="panel panel--odd panel--type-bacardilimited-heritage-date-range-panel " data-index="13" 284 data-js="panel" 285 data-type="bacardilimited-heritage-date-range-panel" 286 data-modular-content 287 ><div class="heritage-panel heritage-panel_section-title magical-moments doing-the-right-thing heritage-highlights global-expansion" id="revolution"><h4 style="background-image: linear-gradient(transparent 50%, rgba(219, 0, 123, 1) 50%);">1958-1979</h4><h3>FROM CUBAN REVOLUTION TO WORLDWIDE RECOGNITION</h3><p></p></div></section><section 288 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="14" 289 data-js="panel" 290 data-type="bacardilimited-heritage-history-panel" 291 data-modular-content 292 ><div class="heritage-panel heritage-panel_block-wrapper global-expansion image-right "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112709/1958_right.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112709/1958_right.png" 293 alt="" 294 title="1958" 295 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 296 style="background: rgba(219, 0, 123, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(219, 0, 123, 1); -webkit-text-stroke: 2px rgba(219, 0, 123, 1)" 297 class=" 298 "> 299 1958 </h2><div class="heritage-panel_description-content-text"><h3> 300 CATHEDRAL OF RUM </h3><p>Puerto Ricoâs governor christens the new Bacardi distillery in Cataño as the âCathedral of Rum.â</p></div></div></div></section><section 301 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="15" 302 data-js="panel" 303 data-type="bacardilimited-heritage-history-panel" 304 data-modular-content 305 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights cuban-history text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112835/1960_left.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112835/1960_left.png" 306 alt="" 307 title="1960" 308 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 309 style="background: rgba(219, 0, 123, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(219, 0, 123, 1); -webkit-text-stroke: 2px rgba(219, 0, 123, 1)" 310 class=" 311 "> 312 1960 </h2><div class="heritage-panel_description-content-text"><h3> 313 STRENGTH AND RESILIENCE </h3><p>All Bacardi operations and assets in Cuba are illegally confiscated without compensation by revolutionary government forces on October 14, 1960, just shy of the companyâs 100<sup>th</sup> anniversary. This same year, the prophecy of El Coco becomes a reality when, 98 years since it was first planted by the family outside the Bacardi distillery in 1862, the beloved palm withers and dies.</p><p>The Bacardà family remains strong, though many are forced to flee the island in exile. Having cleverly moved the companyâs trademarks and yeast strain out of Cuba already, they continue operations in the United States, Mexico, Puerto Rico, Spain and The Bahamas.</p></div></div></div></section><section 314 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="16" 315 data-js="panel" 316 data-type="bacardilimited-heritage-history-panel" 317 data-modular-content 318 ><div class="heritage-panel full-width heritage-highlights global-expansion image-right text-top"><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112950/1965_fullwidth.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11112950/1965_fullwidth.jpg" 319 alt="" 320 title="1965" 321 class="lazyload" /></picture></div><div class="heritage-panel_description-content " 322 ><h2 style="color: rgba(255, 233, 0, 1)" 323 > 324 1965 </h2><div class="heritage-panel_description-content-text"><h3> 325 A NEW LIFE </h3><p>Bacardi International Limited moves from the Bahamas to a new home in Bermuda. This strategic move creates a bridge between Europe, where Bacardi sees growth potential, and the U.S. where they are already well established. It turns out to be a brilliant call and sparks a time of spectacular success.</p><p>Seven years later, Bacardi International Limited unveils a new office in Bermuda inspired by an original design by renowned architect Ludwig Mies van der Rohe. These designs were intended for a headquarters in Santiago de Cuba that were never realized as the family and business was forced into exile from the island in 1960.</p></div></div></div></section><section 326 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="17" 327 data-js="panel" 328 data-type="bacardilimited-heritage-history-panel" 329 data-modular-content 330 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights global-expansion image-in-the-fore "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11113223/1979_left3.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11113223/1979_left3.png" 331 alt="" 332 title="1979" 333 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 334 style="background: rgba(241, 135, 79, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(241, 135, 79, 1); -webkit-text-stroke: 2px rgba(241, 135, 79, 1)" 335 class=" 336 "> 337 1979 </h2><div class="heritage-panel_description-content-text"><h3> 338 GOING GLOBAL </h3><p>BACARDà rum recognizes worldwide sales close to 16 million 9-liter cases making it the worldâs number one selling premium spirit brand.</p></div></div></div></section><section 339 class="panel panel--even panel--type-bacardilimited-heritage-date-range-panel " data-index="18" 340 data-js="panel" 341 data-type="bacardilimited-heritage-date-range-panel" 342 data-modular-content 343 ><div class="heritage-panel heritage-panel_section-title doing-the-right-thing magical-moments global-growth best-of-bacardi heritage-highlights growing-our-portfolio global-expansion shaping-cocktail-culture" id="beyond-rum"><h4 style="background-image: linear-gradient(transparent 50%, rgba(41, 199, 176, 1) 50%);">
3431992-2004</h4><h3>BEYOND RUM</h3><p></p></div></section><section 344 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="19" 345 data-js="panel" 346 data-type="bacardilimited-heritage-history-panel" 347 data-modular-content 348 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights image-right text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source media="(max-width: 767px)" 349 data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11114354/1992_right.png"><source media="(max-width: 1023px)" 350 data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11114354/1992_right.png"><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/19071755/1992_right-desktop.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/19071755/1992_right-desktop.png" 351 alt="" 352 title="1992" 353 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 354 style="background: rgba(41, 199, 176, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(41, 199, 176, 1); -webkit-text-stroke: 2px rgba(41, 199, 176, 1)" 355 class=" 356 "> 357 1992 </h2><div class="heritage-panel_description-content-text"><h3> 358 BRINGING US TOGETHER </h3><p>Bacardi Limited is formed, bringing together five separate strategic operating units of the Company (Bacardi International Limited â Bermuda; Bacardi & Company Limited â Bahamas; Bacardi Corporation â Puerto Rico; Bacardi Imports, Inc. â United States; and Bacardi y CompañÃa S.A. de C.V. â Mexico).</p></div></div></div></section><section 359 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="20" 360 data-js="panel" 361 data-type="bacardilimited-heritage-history-panel" 362 data-modular-content 363 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights growing-our-portfolio global-expansion image-in-the-fore text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2022/01/31214706/1993_m_r.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2022/01/31214706/1993_m_r.png" 364 alt="" 365 title="1993_m_r" 366 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 367 style="background: rgba(219, 0, 123, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(219, 0, 123, 1); -webkit-text-stroke: 2px rgba(219, 0, 123, 1)" 368 class=" 369 "> 370 1993 </h2><div class="heritage-panel_description-content-text"><h3> 371 MARTINI & ROSSI JOINS THE FAMILY </h3><p>Bacardi acquires General Beverage, owner of the MARTINI & ROSSI Group. After more than 130 years as a one-brand company, this acquisition doubles the size of Bacardi and opens up powerful distribution channels overseas. The company becomes one of the five largest premium spirits companies in the world.</p></div></div></div></section><section 372 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="21" 373 data-js="panel" 374 data-type="bacardilimited-heritage-history-panel" 375 data-modular-content 376 ><div class="heritage-panel heritage-panel_block-wrapper shaping-cocktail-culture "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11114633/1995_left.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11114633/1995_left.png" 377 alt="" 378 title="1995" 379 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 380 style="background: rgba(255, 233, 0, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(255, 233, 0, 1); -webkit-text-stroke: 2px rgba(255, 233, 0, 1)" 381 class=" 382 "> 383 1995 </h2><div class="heritage-panel_description-content-text"><h3> 384 ZEST FOR LIFE </h3><p>Bacardi launches BACARDà Limón in the United States and makes a BIG impression. The following year the launch is hailed by the industry as âthe most successful new spirit launch of all time.â</p></div></div></div></section><section 385 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="22" 386 data-js="panel" 387 data-type="bacardilimited-heritage-history-panel" 388 data-modular-content 389 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights global-expansion growing-our-portfolio image-in-the-fore image-right "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11114744/1998_right.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11114744/1998_right.png" 390 alt="" 391 title="1998" 392 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 393 style="background: rgba(57, 214, 247, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(57, 214, 247, 1); -webkit-text-stroke: 2px rgba(57, 214, 247, 1)" 394 class=" 395 "> 396 1998 </h2><div class="heritage-panel_description-content-text"><h3> 397 A WORLD OF WHISKY AND GIN </h3><p>Bacardi acquires DEWARâS® blended Scotch whisky and the BOMBAY® and BOMBAY SAPPHIRE® gin brands. Bacardi is now one of the top four spirits companies in the world.</p></div></div></div></section><section 398 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="23" 399 data-js="panel" 400 data-type="bacardilimited-heritage-history-panel" 401 data-modular-content 402 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11114914/2003_left.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11114914/2003_left.png" 403 alt="" 404 title="2003" 405 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 406 style="background: rgba(241, 135, 79, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(241, 135, 79, 1); -webkit-text-stroke: 2px rgba(241, 135, 79, 1)" 407 class=" 408 "> 409 2003 </h2><div class="heritage-panel_description-content-text"><h3> 410 OUR STORY DISTILLED </h3><p>Bacardi opens the Casa BACARDà Visitor Center at the Bacardi distillery in Cataño, Puerto Ricoâa multimillion-dollar, state-of-the-art tourist experience celebrating the Bacardà family, company history, and unique qualities of BACARDà rum. It remains a must-see attraction with a range of <a href="https://www.bacardi.com/casa-bacardi/">tour options</a>.</p></div></div></div></section><section 411 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="24" 412 data-js="panel" 413 data-type="bacardilimited-heritage-history-panel" 414 data-modular-content 415 ><div class="heritage-panel heritage-panel_block-wrapper growing-our-portfolio image-right text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115019/2004_right.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115019/2004_right.jpg" 416 alt="" 417 title="2004_right" 418 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 419 style="background: rgba(241, 135, 79, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(241, 135, 79, 1); -webkit-text-stroke: 2px rgba(241, 135, 79, 1)" 420 class=" 421 "> 422 2004 </h2><div class="heritage-panel_description-content-text"><h3> 423 GREY GOOSE® SOARS </h3><p>Bacardi purchases GREY GOOSE vodka, the worldâs number one super premium vodka. Using only two ingredients â the finest wheat and water France has to offer â this exquisite spirit is distilled just once, because if you need to distill vodka more than once, you need better ingredients.</p></div></div></div></section><section 424 class="panel panel--odd panel--type-bacardilimited-heritage-date-range-panel " data-index="25" 425 data-js="panel" 426 data-type="bacardilimited-heritage-date-range-panel" 427 data-modular-content 428 ><div class="heritage-panel heritage-panel_section-title doing-the-right-thing global-growth magical-moments growing-our-portfolio heritage-highlights global-expansion" id="150-years"><h4 style="background-image: linear-gradient(transparent 50%, rgba(255, 233, 0, 1) 50%);">2009-2019</h4><h3>150 YEARS OF BRINGING PEOPLE TOGETHER</h3><p></p></div></section><section 429 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="26" 430 data-js="panel" 431 data-type="bacardilimited-heritage-history-panel" 432 data-modular-content 433 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115221/2009_left.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115221/2009_left.jpg" 434 alt="" 435 title="2009" 436 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 437 style="background: rgba(255, 233, 0, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(255, 233, 0, 1); -webkit-text-stroke: 2px rgba(255, 233, 0, 1)" 438 class=" 439 "> 440 2009 </h2><div class="heritage-panel_description-content-text"><h3> 441 SETTING STANDARDS </h3><p>Bacardi Limited achieves âTriple Crownâ certification and leads the industry as the only major spirits company in the world to have all its facilities globally certified to be operating in accordance with the worldâs most recognized standards for quality, environment, and health and safety â ISO 9001, ISO 14001 and OHSAS 18001 â putting the company among an elite group of the worldâs best-run companies.</p></div></div></div></section><section 442 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="27" 443 data-js="panel" 444 data-type="bacardilimited-heritage-history-panel" 445 data-modular-content 446 ><div class="heritage-panel heritage-panel_block-wrapper double-image heritage-highlights image-in-the-fore image-center text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115334/2012.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115334/2012.png" 447 alt="" 448 title="2012" 449 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 450 style="background: rgba(255, 233, 0, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(255, 233, 0, 1)" 451 > 452 2012 </h2><h3> 453 BACARDI CELEBRATES 150 YEARS </h3></div><div class="heritage-panel_description-content-text"><p>On February 4, the company and BACARDà rum celebrate their 150th anniversary â an extraordinary milestone few companies reach. The historic birthday is celebrated by millions with hundreds of parties attended by consumers and celebrities around the world. A major advertising campaign features the 1950s-era heyday of BACARDà rum and a limited edition $2000-a-bottle BACARDà rum is crafted by eight Bacardà family master blenders.</p></div><div class="heritage-panel_second-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115348/2012_logo.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115348/2012_logo.png" 454 alt="" 455 title="2012" 456 class="lazyload" /></picture></div></div></section><section 457 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="28" 458 data-js="panel" 459 data-type="bacardilimited-heritage-history-panel" 460 data-modular-content 461 ><div class="heritage-panel heritage-panel_block-wrapper image-in-the-fore "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115500/Untitled-2.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115500/Untitled-2.png" 462 alt="" 463 title="" 464 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 465 style="background: rgba(255, 233, 0, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(255, 233, 0, 1); -webkit-text-stroke: 2px rgba(255, 233, 0, 1)" 466 class=" 467 "> 468 2013 </h2><div class="heritage-panel_description-content-text"><h3> 469 MARTINI & ROSSI REACHES 150 </h3><p>Bacardi celebrates the 150th anniversary of MARTINI, the worldâs favorite vermouth and number one Italian sparkling wine.</p></div></div></div></section><section 470 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="29" 471 data-js="panel" 472 data-type="bacardilimited-heritage-history-panel" 473 data-modular-content 474 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights image-right without-bg"><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115612/2014_right.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115612/2014_right.jpg" 475 alt="" 476 title="" 477 class="lazyload" /></picture></div><div class="heritage-panel_description-content"><h2 style="color: rgba(57, 214, 247, 1); -webkit-text-stroke: 2px rgba(57, 214, 247, 1)" 478 class=" 479 "> 480 2014 </h2><div class="heritage-panel_description-content-text"><h3> 481 GOOD SPIRITED </h3><div>Bacardi Limited unveils its corporate responsibility initiative called ‘Good Spirited”, with specific goals in sourcing, packaging and operations.</div></div></div></div></section><section 482 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="30" 483 data-js="panel" 484 data-type="bacardilimited-heritage-history-panel" 485 data-modular-content 486 ><div class="heritage-panel heritage-panel_block-wrapper growing-our-portfolio image-in-the-fore "><div class="heritage-panel_main-image-wrapper"><picture ><source media="(max-width: 767px)" 487 data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115745/2014_left2-mobile.png"><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/17103928/2014_left-min.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/17103928/2014_left-min.png" 488 alt="" 489 title="" 490 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 491 style="background: rgba(57, 214, 247, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(57, 214, 247, 1); -webkit-text-stroke: 2px rgba(57, 214, 247, 1)" 492 class=" 493 date-transparent"> 494 2014 </h2><div class="heritage-panel_description-content-text"><h3> 495 SINGLE MALTS UNLEASHED </h3><p>John Dewar & Sons Ltd. releases a range of new expressions and never-before-released single malts under the title of the “Last Great Maltsâ: ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA®.</p></div></div></div></section><section 496 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="31" 497 data-js="panel" 498 data-type="bacardilimited-heritage-history-panel" 499 data-modular-content 500 ><div class="heritage-panel full-width image-right text-top"><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115839/2014_fullwidth.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/11115839/2014_fullwidth.jpg" 501 alt="" 502 title="" 503 class="lazyload" /></picture></div><div class="heritage-panel_description-content " 504 ><h2 style="color: rgba(57, 214, 2
50447, 1)" 505 > 506 2014 </h2><div class="heritage-panel_description-content-text"><h3> 507 BOMBAY SAPPHIRE OPENS NEW DISTILLERY DOORS </h3><p>BOMBAY SAPPHIRE gin opens its distillery and brand visitor center in England at Laverstoke Mill. The team transforms a 300-year old paper mill with more than 1,000 years of history into a sustainable distillery that preserves the natural ecology and heritage of the site.</p></div></div></div></section><section 508 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="32" 509 data-js="panel" 510 data-type="bacardilimited-heritage-history-panel" 511 data-modular-content 512 ><div class="heritage-panel heritage-panel_block-wrapper "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/18161450/Responsible-Sourcing_F18_Cazadores_BILA_DSC04642-min.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/18161450/Responsible-Sourcing_F18_Cazadores_BILA_DSC04642-min.jpg" 513 alt="Responsible Sourcing F18 Cazadores BILA" 514 title="" 515 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 516 style="background: rgba(241, 135, 79, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(241, 135, 79, 1); -webkit-text-stroke: 2px rgba(241, 135, 79, 1)" 517 class=" 518 "> 519 2018 </h2><div class="heritage-panel_description-content-text"><h3> 520 PROGRESS FOR PEOPLE AND PLANET </h3><p>Bacardi shares the environmental progress made under the âGood Spiritedâ initiative and expands it to encompass all Corporate Responsibility activity. Efforts under this platform are aligned to the United Nations Sustainable Development Goals (SDGs).</p></div></div></div></section><section 521 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="33" 522 data-js="panel" 523 data-type="bacardilimited-heritage-history-panel" 524 data-modular-content 525 ><div class="heritage-panel heritage-panel_block-wrapper growing-our-portfolio global-expansion image-in-the-fore image-right text-top "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/18191441/2018_right-2-e1592507710557.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/18191441/2018_right-2-e1592507710557.png" 526 alt="" 527 title="" 528 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 529 style="background: rgba(241, 135, 79, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(241, 135, 79, 1); -webkit-text-stroke: 2px rgba(241, 135, 79, 1)" 530 class=" 531 date-transparent"> 532 2018 </h2><div class="heritage-panel_description-content-text"><h3> 533 PASSION FOR PERFECTION </h3><p>PATRÃN®, the worldâs top-selling ultra-premium tequila, joins the family.</p><p>From hand-harvesting the best 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÃN is crafted with meticulous precision and care.</p></div></div></div></section><section 534 class="panel panel--even panel--type-bacardilimited-heritage-date-range-panel " data-index="34" 535 data-js="panel" 536 data-type="bacardilimited-heritage-date-range-panel" 537 data-modular-content 538 ><div class="heritage-panel heritage-panel_section-title " id="present-day"><h4 style="background-image: linear-gradient(transparent 50%, rgba(219, 0, 123, 1) 50%);">2019 - Present Day</h4><h3>BACARDI LIFE TODAY</h3><p></p></div></section><section 539 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="35" 540 data-js="panel" 541 data-type="bacardilimited-heritage-history-panel" 542 data-modular-content 543 ><div class="heritage-panel heritage-panel_block-wrapper shaping-cocktail-culture image-in-the-fore "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2023/05/09130947/ShakeYourFuture.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2023/05/09130947/ShakeYourFuture.jpg" 544 alt="" 545 title="ShakeYourFuture" 546 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 547 style="background: rgba(219, 0, 123, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(219, 0, 123, 1); -webkit-text-stroke: 2px rgba(219, 0, 123, 1)" 548 class=" 549 "> 550 2019 </h2><div class="heritage-panel_description-content-text"><h3> 551 SHAKE YOUR FUTURE LAUNCHES </h3><p>Designed to give young, unemployed adults the life-changing opportunity to train as a professional mixologist, Shake Your Future officially launches in France, followed by markets across the globe. Read more on the latest Shake Your Future programs <a href="https://www.bacardilimited.com/esg/shakeyourfuture/">here</a>.</p></div></div></div></section><section 552 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="36" 553 data-js="panel" 554 data-type="bacardilimited-heritage-history-panel" 555 data-modular-content 556 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights image-right "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2023/05/09131218/Bacardi-in-Jacksvonille-Shifts-Production-to-Help-Make-Hand-Sanitizer-1.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2023/05/09131218/Bacardi-in-Jacksvonille-Shifts-Production-to-Help-Make-Hand-Sanitizer-1.jpg" 557 alt="" 558 title="Craimark | Bacardi" 559 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 560 style="background: rgba(41, 199, 176, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(41, 199, 176, 1); -webkit-text-stroke: 2px rgba(41, 199, 176, 1)" 561 class=" 562 "> 563 2020 </h2><div class="heritage-panel_description-content-text"><h3> 564 RESPONDING TO A GLOBAL PANDEMIC </h3><p>Brands across the company portfolio unite to help produce more than 400,000 gallons (1.5 million liters) of hand sanitizers in response to the global pandemic.<
564/p><p>The company also launches #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown, with a pledge of $4 million in financial aid and support.</p></div></div></div></section><section 565 class="panel panel--odd panel--type-bacardilimited-heritage-history-panel " data-index="37" 566 data-js="panel" 567 data-type="bacardilimited-heritage-history-panel" 568 data-modular-content 569 ><div class="heritage-panel heritage-panel_block-wrapper heritage-highlights image-right "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2023/05/09131540/Bacardi1000Awards.png"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2023/05/09131540/Bacardi1000Awards.png" 570 alt="" 571 title="Bacardi1000Awards" 572 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 573 style="background: rgba(255, 233, 0, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(255, 233, 0, 1); -webkit-text-stroke: 2px rgba(255, 233, 0, 1)" 574 class=" 575 "> 576 2022 </h2><div class="heritage-panel_description-content-text"><h3> 577 A MAJOR MILESTONE: 1000 AWARDS FOR BACARDà RUM </h3><p>Following the companyâs 160<sup>th </sup>anniversary, BACARDà rum surpasses 1000 awards, accolades, and recognitions by spirits competitions around the world for its superior taste and quality, preserving the title of âWorldâs Most Awarded Rum Brandâ.</p></div></div></div></section><section 578 class="panel panel--even panel--type-bacardilimited-heritage-history-panel " data-index="38" 579 data-js="panel" 580 data-type="bacardilimited-heritage-history-panel" 581 data-modular-content 582 ><div class="heritage-panel heritage-panel_block-wrapper cuban-history "><div class="heritage-panel_main-image-wrapper"><picture ><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2023/05/09131826/Brand_Home.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2023/05/09131826/Brand_Home.jpg" 583 alt="" 584 title="Brand Home" 585 class="lazyload" /></picture><div class="heritage-panel_bg-rectangle" 586 style="background: rgba(255, 233, 0, 1)"></div></div><div class="heritage-panel_description-content"><h2 style="color: rgba(255, 233, 0, 1); -webkit-text-stroke: 2px rgba(255, 233, 0, 1)" 587 class=" 588 date-transparent"> 589 2022 </h2><div class="heritage-panel_description-content-text"><h3> 590 ANGELâS ENVY® UNVEILS NEW BRAND HOME </h3><p>ANGELâS ENVY, the Kentucky-based craft distillery that produces finished whiskeys, unveils its $8.2 million brand home expansion in Louisville, adding 13,000 square feet to the facility and doubling visitor capacity each year.</p></div></div></div></section><section 591 class="panel panel--odd panel--type-bacardilimited-hero-2-panel " data-index="39" 592 data-js="panel" 593 data-type="bacardilimited-hero-2-panel" 594 data-modular-content 595 ><div class="panel--type-bacardilimited-hero-2-panel-wrapper"><picture ><source media="(max-width: 767px)" 596 data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/04131912/CSR_CTA_mobile.jpg"><source data-srcset="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/04131840/CSR_CTA-min.jpg"><img data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/06/04131840/CSR_CTA-min.jpg" 597 alt="" 598 title="" 599 class="lazyload" /></picture><div class="container"><div class="text-position"><div class="text-background" style="background: rgba(219, 0, 123, 1)" 600 ></div><h4 style="color: rgba(219, 0, 123, 1)" 601 >Good Spirited</h4><h3>Doing the Right Thing</h3><div class="description">Since its early days, Bacardi has been committed to giving back to communities, marketing responsibly, operating sustainably, taking care of our people, and doing the right thing.</div><a class="button light" 602 target="_self" 603 href="/cs/" 604 role="button">Learn more</a></div></div></div></section></div></main><section class="brands-footer"><ul class="container"><li class="brands-footer__item"><a href="https://www.bacardi.com/" title="Bacardi" target="_blank"><img class="lazyload" data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/05/21070151/Brands_Bacardi.png" alt="bacardi logo"></a></li><li class="brands-footer__item"><a href="https://www.greygoose.com/" title="Grey Goose" target="_blank"><img class="lazyload" data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2020/05/21070213/Brands_Grey_Goose.png" alt="Brands Grey Goose"></a></li><li class="brands-footer__item"><a href="https://www.patrontequila.com/" title="Patron" target="_blank"><img class="lazyload" data-src="https://d3bbd6es2y3ctk.cloudfront.net/wp-content/uploads/2025/02/13123309/patron_logo_brands.png" alt=""></a></li><li 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