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48 49 50 <style> 51 /* ââ Playbook hero: dark band echoing the PDF cover, Voltr tokens ââ */ 52 .pb-hero { position: relative; padding: 140px 0 84px; overflow: hidden; } 53 .pb-hero::before { content: ''; position: absolute; inset: 0; background: 54 radial-gradient(900px 480px at 82% 6%, rgba(84,215,77,0.13), transparent 62%), 55 radial-gradient(700px 420px at 8% 96%, rgba(84,215,77,0.06), transparent 60%); pointer-events: none; } 56 .pb-hero .container { position: relative; z-index: 1; } 57 .pb-hero-grid { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr); gap: 64px; align-items: center; } 58 .pb-hero-h1 { margin-top: 18px; font-size: clamp(58px, 8vw, 110px); } 59 .pb-lead { margin: 24px 0 0; max-width: 480px; font-size: clamp(16px, 2vw, 18.5px); line-height: 1.6; color: var(--text2); } 60 .pb-lead strong { color: var(--text); font-weight: 600; } 61 .pb-byline { margin-top: 26px; display: flex; align-items: center; gap: 10px; font-size: 14px; color: var(--text2); 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} 113 .pb-weeks .row { display: block; } 114 .pb-week-num { padding: 0 0 6px; } 115 .pb-receipts, .pb-how { padding: 72px 0; } 116 } 117 </style> 118</head> 119<body class="marketing-page"> 120 <a class="skip-link" href="#main-content">Skip to content</a> 121 122 <!-- ââââââââ NAV ââââââââ --> 123 <nav class="nav" id="nav"> 124 <a href="/" class="nav-brand"><img src="/voltr-bolt.png" alt="Voltr"><span>Voltr</span></a> 125 <ul class="nav-links"> 126 <li><a href="/creator-commerce-platform">Platform</a></li> 127 <li><a href="/features">Features</a></li> 128 <li><a href="/pricing">Pricing</a></li> 129 <li><a href="/resources" aria-current="page">Resources</a></li> 130 <li><a href="/blog">Blog</a></li> 131 </ul> 132 <div class="nav-cta-group"> 133 <a href="/app" class="nav-login">Sign in</a> 134 <a href="#get" class="nav-cta">Get the playbook</a> 135 </div> 136 <button class="hamburger" data-action="openMobileMenu" data-marketing-action="open-menu" aria-label="Open menu" aria-expanded="false" aria-controls="mobile-menu"> 137 <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round"><path d="M4 7h16M4 12h16M4 17h16"/></svg> 138 </button> 139 </nav> 140 141 <!-- ââââââââ MOBILE MENU ââââââââ --> 142 <div class="mobile-menu" id="mobile-menu" aria-hidden="true"> 143 <button class="mobile-close" data-action="closeMobileMenu" data-marketing-action="close-menu" aria-label="Close menu">×</button> 144 <a href="/creator-commerce-platform" data-action="closeMobileMenu" data-marketing-action="close-menu">Platform</a> 145 <a href="/features" data-action="closeMobileMenu" data-marketing-action="close-menu">Features</a> 146 <a href="/pricing" data-action="closeMobileMenu" data-marketing-action="close-menu">Pricing</a> 147 <a href="/resources" data-action="closeMobileMenu" data-marketing-action="close-menu" aria-current="page">Resources</a> 148 <a href="/blog" data-action="closeMobileMenu" data-marketing-action="close-menu">Blog</a> 149 <a href="/app" data-action="closeMobileMenu" data-marketing-action="close-menu">Sign in</a> 150 <a href="#get" class="btn btn-primary mm-cta" data-action="closeMobileMenu" data-marketing-action="close-menu">Get the playbook</a> 151 </div> 152 153 <main id="main-content"> 154 <!-- ââââââââ HERO (dark, echoes the PDF cover) ââââââââ --> 155 <header class="pb-hero dark"> 156 <div class="container"> 157 <div class="pb-hero-grid"> 158 <div>
159 <span class="eyebrow"><span class="num">Free playbook</span> · by Jake Elbeery</span> 160 <h1 class="disp pb-hero-h1">The $1M<br>Run Rate<br><span class="accent">Playbook.</span></h1> 161 <p class="pb-lead">How we scaled a brand from zero to <strong>over a $1M run rate in under a year</strong> â using TikTok Shop, creators, and Meta ads. The exact system, in five parts.</p> 162 <div class="pb-byline"> 163 <img src="/voltr-bolt.png" alt=""> 164 <span>Written by <strong>Jake Elbeery</strong> â founder of Voltr, built on WELD</span> 165 </div> 166 </div> 167 <div class="pb-form-card" id="get"> 168 <div id="pb-form-wrap"> 169 <h3>Get the playbook, free.</h3> 170 <p class="pb-form-sub">Week 1 lands in your inbox now â then Jake sends one new part each week, with homework.</p> 171 <form class="pb-form" id="pb-form"> 172 <input class="pb-input" type="text" name="firstName" id="pb-first-name" placeholder="First name" autocomplete="given-name" required> 173 <input class="pb-input" type="email" name="email" id="pb-email" placeholder="[email protected]" autocomplete="email" required> 174 <button class="btn btn-primary" type="submit" id="pb-submit">Send me Week 1 →</button> 175 </form> 176 <div class="pb-form-error" id="pb-error"></div> 177 <div class="pb-form-note">Free · 5-week walkthrough · unsubscribe anytime</div> 178 </div> 179 <div class="pb-success" id="pb-success"> 180 <div class="pb-success-bolt"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M11 21h-1l1-7H6.5a.5.5 0 0 1-.4-.8l7-11h1l-1 7h4.5a.5.5 0 0 1 .4.8l-7 11z"/></svg></div> 181 <h3>Week 1 is ready.</h3> 182 <p>Download Week 1 now. Weâll send the next part to your inbox each week.</p> 183 <a class="btn btn-primary" id="pb-download" href="/playbook/week-1.pdf" target="_blank" rel="noopener">Download Week 1 PDF →</a> 184 </div> 185 </div> 186 </div> 187 188 <div class="pb-stats reveal"> 189 <div class="pb-stat"><div class="pb-stat-val">$1M+</div><div class="pb-stat-label">Run rate, year one</div></div> 190 <div class="pb-stat"><div class="pb-stat-val">500+</div><div class="pb-stat-label">Creators activated</div></div> 191 <div class="pb-stat"><div class="pb-stat-val">60%</div><div class="pb-stat-label">Revenue from creators</div></div> 192 </div> 193 </div> 194 </header> 195 196 <!-- ââââââââ WHAT'S INSIDE ââââââââ --> 197 <section class="features pb-weeks" id="inside"> 198 <div class="container"> 199 <div class="features-head reveal"> 200 <span class="eyebrow"><span class="num">01</span> What's inside</span> 201 <h2 class="disp">Five weeks.<br><span class="accent disp-italic">One system.</span></h2> 202 </div> 203 <div class="rows"> 204 <div class="row reveal"> 205 <div class="pb-week-num disp">01</div> 206 <div class="row-name">The model</div> 207 <div class="row-body"> 208 <div class="row-desc">Why small brands can build with creators now: TikTok Shop supports affiliate commissions, connected signals can make more creator revenue observable, and approved content can become a TikTok Spark Ad or Meta creator ad.</div> 209 <div class="row-tags"><span class="tag">The shift</span><span class="tag green">Why now</span></div> 210 </div> 211 </div> 212 <div class="row reveal"> 213 <div class="pb-week-num disp">02</div> 214 <div class="row-name">Finding sellers</div> 215 <div class="row-body"> 216 <div class="row-desc">Forget follower counts. The number that matters is GMV â actual dollars sold. How to find and qualify creators with evidence of selling, and build your first roster of twenty.</div> 217 <div class="row-tags"><span class="tag">GMV rule</span><span class="tag green">First 20</span></div> 218 </div> 219 </div> 220 <div class="row reveal"> 221 <div class="pb-week-num disp">03</div> 222 <div class="row-name">Outreach + samples</div> 223 <div class="row-body"> 224 <div class="row-desc">The short, specific message that actually gets replies (steal it), the follow-up cadence, and the two sample rules that saved us thousands in free product.</div> 225 <div class="row-tags"><span class="tag">The template</span><span class="tag green">Sample rules</span></div> 226 </div> 227 </div> 228 <div class="row reveal"> 229 <div class="pb-week-num disp">04</div> 230 <div class="row-name">Ads that compound</div> 231 <div class="row-body"> 232 <div class="row-desc">Stop making ad creative. Promote the posts that already sold â Spark Ads on TikTok, creator ads with commission on Meta â with the entry, budget, and kill rules that keep it disciplined.</div> 233 <div class="row-tags"><span class="tag">Spark ads</span><span class="tag">Creator ads</span><span class="tag green">Kill rule</span></div> 234 </div> 235 </div> 236 <div class="row reveal"> 237 <div class="pb-week-num disp">05</div> 238 <div class="row-name">The flywheel</div> 239 <div class="row-body"> 240 <div class="row-desc">Running all four pieces as one loop â find, activate, track, amplify â and the honest math on doing it by hand versus letting software run the shift nobody wants.</div> 241 <div class="row-tags"><span class="tag">The loop</span><span class="tag green">Honest math</span></div> 242 </div> 243 </div> 244 </div> 245 </div> 246 </section> 247 248 <!-- ââââââââ RECEIPTS ââââââââ --> 249 <div class="dark"> 250 <section class="pb-receipts"> 251 <div class="container"> 252 <div class="pb-receipts-inner">
253 <span class="eyebrow"><span class="num">02</span> The receipts</span> 254 <h2 class="disp pb-receipts-h reveal">Not theory.<br><span class="accent disp-italic">A real brand's year.</span></h2> 255 <p class="pb-receipts-body reveal">WELD is a real energy drink brand â maybe the most competitive category on earth, against billion-dollar companies. No celebrity, no retail buyer, no ad agency. <strong>Eight all-time record revenue days. 120% growth in one two-month stretch. Sixty percent of tracked revenue from creators.</strong> This playbook is the system behind those numbers, including the parts that didn't work.</p> 256 </div> 257 </div> 258 </section> 259 </div> 260 261 <!-- ââââââââ HOW IT ARRIVES ââââââââ --> 262 <section class="pb-how"> 263 <div class="container"> 264 <div class="features-head reveal"> 265 <span class="eyebrow"><span class="num">03</span> How it works</span> 266 <h2 class="disp">Start today.<br><span class="accent disp-italic">Build it in five weeks.</span></h2> 267 </div> 268 <div class="pb-how-grid"> 269 <div class="pb-how-card reveal"> 270 <div class="pb-how-step">Step 01</div> 271 <h3>Week 1, instantly</h3> 272 <p>Drop your email and Week 1 is in your inbox in about a minute. Each new part arrives in its own weekly email.</p> 273 </div> 274 <div class="pb-how-card reveal"> 275 <div class="pb-how-step">Step 02</div> 276 <h3>One part a week</h3> 277 <p>Jake walks you through the system one week at a time, with 15-minute homework â so you build it instead of skimming it.</p> 278 </div> 279 <div class="pb-how-card reveal"> 280 <div class="pb-how-step">Step 03</div> 281 <h3>Reply to a real person</h3> 282 <p>Every email comes from Jake's actual inbox. Hit reply with what you're building â he reads every one.</p> 283 </div> 284 </div> 285 </div> 286 </section> 287 288 <!-- PUBLIC_RELATED_START --> 289<section class="public-related" aria-labelledby="public-related-title"> 290 <p class="public-related-eyebrow">Keep exploring</p> 291 <h2 id="public-related-title">Related resources</h2> 292 <div class="public-related-grid"><a href="/black-friday-creator-marketing"><span class="public-related-kind">Seasonal guide</span><strong>Plan a BFCM creator campaign</strong><span class="public-related-arrow" aria-hidden="true">â</span></a> 293<a href="/blog/best-creator-commerce-platforms-2026"><span class="public-related-kind">Buyer's guide</span><strong>Compare creator commerce platforms</strong><span class="public-related-arrow" aria-hidden="true">â</span></a> 294<a href="/blog/weld-voltr-case-study"><span class="public-related-kind">Case study</span><strong>Read the WELD operating case</strong><span class="public-related-arrow" aria-hidden="true">â</span></a> 295<a href="/glossary"><span class="public-related-kind">Definitions</span><strong>Use the creator commerce glossary</strong><span class="public-related-arrow" aria-hidden="true">â</span></a></div> 296</section> 297<!-- PUBLIC_RELATED_END --> 298 299 <!-- ââââââââ FINAL CTA ââââââââ --> 300 <div class="dark"> 301 <section class="final-cta"> 302 <div class="container"> 303 <div class="final-cta-inner"> 304 <h2 class="disp reveal">Your competitors are<br><span class="accent disp-italic">still trying to go viral.</span></h2> 305 <p class="reveal">Get the system a real brand used to pass a $1M run rate in year one. Free, in your inbox now.</p> 306 <a href="#get" class="btn btn-primary reveal">Get the free playbook →</a> 307 </div> 308 </div> 309 </section> 310 </main> 311 312 <!-- ââââââââ FOOTER ââââââââ --> 313 <footer class="footer marketing-footer"> 314 <div class="container"> 315 <div class="footer-inner reveal"> 316 <a href="/" class="footer-brand"><img src="/voltr-bolt.png" alt="Voltr"><span>Voltr</span></a> 317 <nav class="footer-links"> 318 <a href="/features">Features</a> 319 <a href="/pricing">Pricing</a> 320 <a href="/resources">Resources</a> 321 <a href="/blog">Blog</a> 322 </nav> 323 <div class="footer-legal"> 324 <a href="/termsofservice">Terms of Service</a> 325 <a href="/privacypolicy">Privacy Policy</a> 326 <a href="/data-deletion">Data Deletion</a> 327 <a href="/dpa">DPA</a> 328 </div> 329 <div class="footer-social"> 330 <a href="https://www.instagram.com/getvoltr.ai?igsh=eDUwbjc5M21iMXZs" target="_blank" rel="noopener" aria-label="Instagram"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"><rect x="2" y="2" width="20" height="20" rx="5" ry="5"/><path d="M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z"/><line x1="17.5" y1="6.5" x2="17.51" y2="6.5"/></svg></a> 331 <a href="https://x.com/getvoltr" target="_blank" rel="noopener" aria-label="X"><svg width="20" height="20" viewBox="0 0 24 24" fill="currentColor"><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.23
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